Investment barriers in renewable energy in tourism industry enterprises dr Svitlana Bilan, Centre of Sociological Research, Poland dr Katarzyna Chudy-Laskowska, Department of Quantitative Methods, Faculty of Management, Rzeszow University of Technology, Poland dr Nawrot Łukasz, Centre of Sociological Research, Poland Introduction Renewable energy is an alternative to traditional energy sources. Its use helps mitigate the negative effects of greenhouse gas emissions and reduce global warming. Poland is considered a promising market for investments in renewable energy sources, but it encounters a number of barriers in the process of achieving the goals related to their implementation, preventing or hindering their use, negatively affecting the development of this sector. They are analyzed both at the EU level and in individual Member States. The aim of the study is to identify barriers limiting investments in renewable energy sources, which makes it possible to limit or eliminate mistakes and bad decisions that prevent the development of this sector. The main barriers related to the development of renewable energy in Poland included: limited possibilities of financing investments by entrepreneurs, legal regulations, administrative and procedural difficulties, as well as problems with the operation of transmission networks. It is also worth mentioning the barriers on the part of people related to the lack of knowledge, information about sustainable energy carriers, the possibility (willingness) to use them, related problems, benefits, etc. The research included entrepreneurs who use renewable energy technology (140 - 12%) and entrepreneurs who did not use any renewable energy technology in their business (1056 - 88%). The companies that were surveyed operate in the tourism industry. The presented results concern only part of the research involving the identification of barriers among people who have not yet invested in renewable energy. The research used graphical analysis, factor analysis and econometric modeling. Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Lack of credible benefits from using renewable energy sources for environmental protection 0,7236 -0,0430 0,0900 0,0321 -0,0276 Fears about introducing new technologies into the company 0,7341 0,0473 0,0245 0,1903 0,0382 Decrease in demand in the enterprise 0,0670 0,7177 0,0319 0,0346 0,0179 Increased investment risk in the economy 0,0874 0,7490 0,1357 0,0638 0,0404 Loss of financial liquidity 0,0255 0,7513 0,0173 0,1017 0,1022 Dynamic changes in legal regulations 0,0378 0,1376 0,7360 0,0160 0,0285 Lack of appropriate legal regulations in the field of renewable energy 0,0200 0,0182 0,7843 0,1135 0,0441 Inappropriate location of the company in relation to renewable energy resources 0,0850 0,0940 -0,0495 0,7169 0,0225 Lack of experience in implementing innovations 0,0476 0,0084 -0,0249 0,7364 0,1734 Lack of own financial resources -0,0582 0,1239 0,0312 0,0256 0,7551 Variance 1,8775 1,8745 1,7198 1,8707 1,5311 % Variance 0,1043 0,1041 0,0955 0,1039 0,0851 (1,36) (0,15) (0,16) (0,16) (0,12) (0,17) The model of fears about renewable energy investments is presented below. Results: The model fits the data by 40%. (R2 =0.40). The research shows that all constructed factors turned out to be statistically significant and were I ncluded in the model. The respondents assigned the greatest importance t o factor 4, which was the first to enter the model - it is responsible for concerns regarding the location of investments and the lack of experience in introducing innovative investments. If the value of factor 4 increases by one point, the synthetic indicator corresponding to concerns increases by 2.24 points. The second most important factor is the factor responsible for concerns about legal regulations and the variability of regulations regarding renewable energy. The third most important factor was factor 1, i.e. the fear of lack of benefits from the investment. It is surprising that t