premise: How to create a strong email marketing campaign<br>Determine the purpose of your email marketing campaign. Common reasons for undertaking such a project include introducing a new product or service, offering discounts to boost sales or to move excess products, or further constructing your brand and getting your name out to more and more potential buyers. Put together a mailing list of possible customers.
hypothesis: Common email marketing campaign introduces old product and new brand
reason: Common email marketing campaign introduces new product not old product. 