premise: How to make a flax cracker<br>Start with the freshest and cleanest organically grown flax seed available. Bulk flax seed often contains lots of weed seeds and broken flax seeds, and this will cause your flax crackers to taste bitter or rancid. If you want the best tasting flax cracker, then you have to use the best tasting flax seed.
hypothesis: Fresher flax seeds produce better crackers.
reason: The context tells people to use the freshest seeds available when making flax crackers and says a better tasting cracker comes from using a better tasting flax seed.