premise: Robert William Barker (born December 12, 1923) is an American former television game show host. He is known for hosting CBS's "The Price Is Right" from 1972 to 2007, making it the longest-running daytime game show in North American television history, and for hosting "Truth or Consequences" from 1956 to 1974.
hypothesis: The man was a popular host.
reason: He was the host on the longest running show.