premise: How to sue for false advertising<br>Know the definition of false advertising. False advertising is any advertisement by a store that is likely to mislead the consumer. Each state and the federal government has its own laws about false advertising, but in most cases : [substeps] An advertisement does not have to be intentionally misleading to be false advertising.
hypothesis: Stores can not put whatever they like in advertisements
reason: As per the article there are rules about false advertising in stores and therefore "Stores can not put whatever they like in advertisements"