premise: How to know your audience<br>Use words and phrases your audience understands. Instead of using an acronym or technical jargon, use a relevant word or phrase that provides the same meaning. For example, business people like to use sme's (pronounced like " smees ") to describe a person who is a subject matter expert.
hypothesis: If you follow this advice, do not use sme to describe a person who is a subject matter expert.
reason: The advice is NOT TO USE an acronym or technical jargon, and SME is an acronym. The wording of the last sentence confused the model.