premise: The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world. The Demand Institute was founded in 2012 by Mark Leiter and Jonathan Spector, and is jointly operated by The Conference Board and Nielsen and is headquartered in New York City.
hypothesis: The Demand Institute brought in 100 million in revenue in 2015
reason: It is neither because it tells us nothing about their financials. The system thinks it is incorrect because of the definite number