CREATE TABLE table_name_96 (money_requested__ INTEGER, first_aired VARCHAR(255), company_or_product_name VARCHAR(255))
What is the average money requested in the episode first aired on 18 January 2005 by the company/product name IV Cam
    
SQL: SELECT AVG(money_requested__) AS £_ FROM table_name_96 WHERE first_aired = "18 january 2005" AND company_or_product_name = "iv cam"