ethanporcaro/eric-fulltext-meta huggingface dataset:
A Qualitative Approach to Understanding Audience's Perceptions of Creativity in Online Advertising
Author: McStay, Andrew
Date: 2010-01-00
Type: Journal Articles
Subjects: Creativity,Advertising,Audience Analysis,Classification,Interviews,Diaries,Intervention,Perception,Qualitative Research,Phenomenology,Researchers,Research Methodology,Measurement Techniques,Internet,Questionnaires,Sampling

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews and ethnographic online interviews across 41 participants. My starting point is a critique of the most comprehensive conceptual intervention in the area of advertising creativity--Smith and Yang's (2004) typology of "relevance" and "divergence". I assess to what extent this typology emerges from my participants' data. Two key features of relevance--contextual relevance and intrusiveness--are explored in depth, producing deeper insights into their nature as perceived by participants. (Contains 2 figures.)
Issues in the Analysis of Focus Groups: Generalisability, Quantifiability, Treatment of Context and Quotations
Author: Vicsek, Lilla
Date: 2010-01-00
Type: Journal Articles
Subjects: Group Discussion,Focus Groups,Generalization,Evaluation,Probability,Research Methodology,Social Influences,Foreign Countries,Surveys,Questionnaires,Statistics,Researchers,Social Psychology

In this paper I discuss some concerns related to the analysis of focus groups: (a) the issue of generalisation; (b) the problems of using numbers and quantifying in the analysis; (c) how the concrete situation of the focus groups could be included in the analysis, and (d) what formats can be used when quoting from focus groups. Problems with respect to generalisation are discussed; types of generalisation are presented which can be used in focus group research. Arguments are made against using a primarily quantitative perspective in the evaluation of focus group data. It is argued that the situation of the particular group discussion should be taken into account in the analysis. A scheme for analysis that has been developed by the author is presented. Suggestions are made for the characteristics of the quotations in the analyses. (Contains 14 footnotes.)
Theoretical versus Grass-Roots Development of a Community Partnership
Author: Escandon, Socorro
Date: 2010-01-00
Type: Journal Articles
Subjects: Community Development,Family Violence,Community Action,Models,Activism,Social Action,Citizen Participation,Females,Interviews,Researchers,Intervention,Content Analysis,Hispanic Americans,Organizational Climate,Evaluation,Low Income Groups

The purpose of this qualitative study was to examine Bracht, Kingbury, and Rissel's five-stage community development model as applied to a grass-roots community action group. The sample consisted of low-income, predominantly Hispanic women in a community action group in a Southwestern barrio, some of whom were experiencing domestic violence. The community group organizer was interviewed, and a content analytic table was constructed. Results showed that the community group's efforts would have benefited from a theoretically organized approach. The window of opportunity continues to be open for community development researchers to offer theoretical assistance to groups that are forming and to those already formed to help them realize their goals. (Contains 4 tables and 1 figure.)
Depression: The Differing Narratives of Couples in Couple Therapy
Author: Rautiainen, Eija-Liisa
Date: 2010-01-00
Type: Journal Articles
Subjects: Counseling Techniques,Depression (Psychology),Marriage Counseling,Spouses,Personal Narratives,Family Environment,Foreign Countries

How does the spouse of a person with depression take part in constructing narratives of depression in couple therapy? In this study we examined couples' ways of co-constructing narratives of depression in couple therapy. Three couple therapy processes were chosen for the study, one spouse in each couple having been referred to an outpatient clinic for treatment for his/her depression. Four sessions from each systemic couple therapy process (Jones &amp; Asen, 2000) were analyzed using narrative analysis. According to our findings, couples co-constructed narratives of depression, each in their own way. It is crucial to focus not only on the patient's individual narrative of depression, but also on the depressed spouse's narrative as an interactive part of the non-depressed spouse's narrative, and a shared narrative created by the spouses about depression.
Parents, Teachers and the "Community of Practice"
Author: Laluvein, Jackie
Date: 2010-01-00
Type: Journal Articles
Subjects: Qualitative Research,Parent School Relationship,Communities of Practice,Parent Teacher Cooperation,Interpersonal Relationship,Models,Interviews,Problem Solving,Special Education,Learning Processes

Raffo and Gunter (20087) argue that there is insufficient research which has "systematically examined, categorised and synthesised the types of leadership in schools that might assist social inclusion" (p. 397). In this paper I argue that Wenger's concept of a "community of practice", when applied to the parent-teacher relationship, provides a framework for future qualitative research agendas which explore "how social inclusion/exclusion can be defined in terms of access, recognition and meaningful participation issues ("equity")" (Raffo and Gunter, p.397).
Dialoguing with Body: A Self Study in Relational Pedagogy through Embodiment and the Therapeutic Relationship
Author: Lussier-Ley, Chantale
Date: 2010-01-00
Type: Journal Articles
Subjects: Educational Practices,Therapy,Doctoral Programs,Foreign Countries,Higher Education,Dance,Reflection

This article emerges from a self-study (Baird, 2004; Bergum, 2003; Grumet, 1990; Ham &amp; Kane, 2004; Kitchen, 2005a, 2005b; Loughran, 2004) conducted as a requirement for a doctoral class at the University of Ottawa in the Faculty of Education. In this study, I reflected on my embodied experiences and the role of the body in my consulting practice in sport and performance psychology with athletes and dancers. Inspired by the work of Chehayl (2006), I engaged in a narrative analysis (Sands, 2002; Sparkes, 2002) of my own emerging autobiographic tale, and actively worked towards re-storying my body through a multi voiced dialogue between various &quot;bodies&quot; at play, both mine and those I interacted with. In light of my own personal experiences, combined with my growing understanding of the philosophy of the flesh (Lakoff &amp; Johnson, 1999) and notions of embodiment in the therapeutic relationship, this study aimed to examine a) how I experienced my body in different domains of daily practice, b) what meaning I derived from these embodied experiences, c) what tensions, congruencies, and divergences existed within my embodied experiences, and d) what implications emerged relating to my consulting practice. Emerging from this self-study is the importance of learning to trust feel, learning to let go, and learning that I/matter. An embodied perspective appears to be an important part of a relational pedagogy and has the potential to facilitate healthy therapeutic relationships when integrated into a reflective, consulting, educational practice.
Incorporating Mythic and Interpretive Analysis in the Investigation of Hearing Loss on the Family Farm
Author: Meister, Mark
Date: 2010-01-00
Type: Journal Articles
Subjects: Hearing Impairments,Agricultural Occupations,Interviews,Safety,Agriculture,Mythology,Risk,Communication (Thought Transfer),Health Behavior,Attitudes,Discourse Analysis

Despite knowing about the dangers of hearing loss, farmers typically choose not to protect their hearing. Examining the myth of farm life, this study aims to discern whether rhetorical myths influence farmers' decisions to wear hearing protection. Researchers conducted 40 interviews with farmers regarding farm life and hearing loss. Results suggest that farmers typically do not use hearing protection; their answers reflect the myths of sacrifice and safety. Analysis demonstrates that knowledge of the relationship between myth and practice should impact future attempts to change farmers' behaviors. (Contains 1 table.)
A Qualitative Study of Providers' Perception of Adherence of Women Living with HIV/AIDS in Puerto Rico
Author: Rivero-Mendez, Marta
Date: 2010-03-00
Type: Journal Articles
Subjects: Acquired Immunodeficiency Syndrome (AIDS),Health Services,Social Support Groups,Females,Attitude Measures,Health Personnel,Compliance (Psychology),Life Style,Coping,Gender Issues,Fear,Cooperation,Drug Therapy,Privacy,Disclosure

This study examines healthcare providers' perceptions regarding experiences and factors that contribute to adherent and non-adherent behaviors to HIV treatment among women living with HIV infection in Puerto Rico and describes strategies implemented to improve adherence. Providers' accounts revealed that women with HIV infection are living &quot;beyond their strengths&quot; attempting to reconcile the burden of the illness and keep adherent. Factors putting women beyond their strengths and influencing non-adherence behavior were: gender-related demands, fear of disclosure, and treatment complexity. Strategies to improve adherence included: ongoing assessment, education, collaborative work, support groups, networking, disguising pills, readiness, and seeking medications outside their towns. Provider-patient interactions are critical for women's success and must assess all these factors in developing and providing health services. (Contains 2 tables and 1 figure.)
Computer Aided Phenomenography: The Role of Leximancer Computer Software in Phenomenographic Investigation
Author: Penn-Edwards, Sorrel
Date: 2010-03-00
Type: Journal Articles
Subjects: Qualitative Research,Research Methodology,Computer Software,Computers,Interviews,Reliability,Literacy,Foreign Countries,Surveys,Researchers,Higher Education

The qualitative research methodology of phenomenography has traditionally required a manual sorting and analysis of interview data. In this paper I explore a potential means of streamlining this procedure by considering a computer aided process not previously reported upon. Two methods of lexicological analysis, manual and automatic, were examined from a phenomenographical perspective and compared. It was found that the computer aided process--Leximancer--was a valid investigative tool for use in phenomenography. Using Leximancer was more efficacious than manual operation; the researcher was able to deal with large amounts of data without bias, identify a broader span of syntactic properties, increase reliability, and facilitate reproducibility. The introduction of a computer aided methodology might also encourage other qualitative researchers to engage with phenomenography. (Contains 1 table and 6 figures.)
Flirtation Rejection Strategies: Toward an Understanding of Communicative Disinterest in Flirting
Author: Goodboy, Alan K.
Date: 2010-03-00
Type: Journal Articles
Subjects: Interpersonal Attraction,Interpersonal Communication,Rejection (Psychology),College Students,Grounded Theory,Focus Groups,Nonverbal Communication,Verbal Communication,Gender Differences

Single adults often seek successful flirtatious encounters; yet these encounters can sometimes be considered failures. However, little research has identified flirtation rejection strategies enacted by those not interested in reciprocal flirting. The purpose of this study was to examine behavioral and verbal flirtation rejection strategies among college students. Stemming from a grounded theory methodology and a focus group method, 21 college students shared their experiences in focus group discussions. Thematic analysis yielded five behavioral rejection strategies (i.e., departure, friendship networks, cell-phone usage, ignoring, facial expressions) and four verbal rejection strategies (i.e., significant others, brief responses, politeness, insults) and sex differences in their usage. Results suggest that both men and women possess a predictable arsenal of available rejection strategies. (Contains 2 tables.)
Don't Tease Me, I'm Working: Examining Humor in a Midwestern Organization Using Ethnography of Communication
Author: Ojha, Ajay K.
Date: 2010-03-00
Type: Journal Articles
Subjects: Organizational Communication,Ethnography,Humor,Interpersonal Communication,Communication Strategies,Work Environment,Interviews,Field Studies,Social Influences,Attitudes,Employees,Coping

Within organizations, the communicative phenomenon of humor is commonplace. Humorous talk is just as important and frequent to regular discourse that takes place between organizational members. In this inquiry we examine humor as a particular way of communicating between members of a small Midwestern United States organization. Specifically, we examine how three functions of humor (i.e., joking, sarcasm, and teasing) are used amongst members during normal business hours (8:00 a.m.-5:00 p.m.). Using ethnography of communication, we conduct both fieldwork and interviews discovering that this organization exemplifies humor as a socially constructed phenomenon to complete the typical workday.
Patient and Physician Perceptions of Dimensions of Necessity of Medical Utilization
Author: Wagner, Peggy J.
Date: 2010-03-00
Type: Journal Articles
Subjects: Medical Services,Physicians,Focus Groups,Patients,Attitude Measures,Symptoms (Individual Disorders),Decision Making,Psychological Patterns,Outcomes of Treatment,Health Services,Individual Characteristics,Questionnaires,Age Differences,Racial Differences,Gender Differences

The goal of this research was to understand better the perspectives held by physicians and patients regarding what factors determine the appropriateness of medical visits. We also wished to create a convenient measure of those perspectives. In our first study, we conducted focus groups separately composed of 22 physicians and 16 patients to determine their respective views. In our second study, a 40-item measure derived from Study 1 themes was administered to a sample of 202 patients. Study 1 identified 20 themes, collapsing into 6 dimensions. Physicians held views that some patients were manipulative when seeking medical care. Study 2 revealed factors of "Symptom Experience" and "Doctor Expertise." The two studies revealed that the perception of medical utilization varies between patients and physicians, but both groups share many similar beliefs. (Contains 5 tables.)
Mentoring Preservice Teachers in a Community of Practice Summer Literacy Camp: Master's Students' Challenges, Achievements, and Professional Development
Author: Richards, Janet C.
Date: 2010-03-00
Type: Journal Articles
Subjects: Preservice Teachers,Mentors,Focus Groups,Professional Development,Graduate Students,Teaching Assistants,Academic Achievement,Performance Factors,Summer Programs,Interpersonal Communication,Discourse Analysis,Case Studies,Transcripts (Written Records),Electronic Mail

Few inquiries have investigated master's students in education as they mentor preservice teachers. In this embedded case study I explored the professional development of 15 master's students as they mentored 35 preservice teachers for eight weeks in a summer literacy camp. Data sources were e-mail exchanges, written reports, and transcriptions from focus groups and in-class conversations. I analyzed the data through constant comparison methods and discovered that the mentors were initially frustrated with their mentoring responsibilities and had little empathy for the preservice teachers. By the end of the camp, they recognized the benefits of mentoring and gained confidence as mentors. Learning occurred for both the mentors and the preservice teachers. Implications include the power of social participation in authentic contexts.
Sailing the Stormy Seas: The Illness Experience of Persons with Parkinson's Disease
Author: Stanley-Hermanns, Melinda
Date: 2010-03-00
Type: Journal Articles
Subjects: Social Support Groups,Figurative Language,Diseases,Chronic Illness,Neurological Impairments,Ethnography,Symptoms (Individual Disorders),Coping,Daily Living Skills,Experience,Emotional Response,Disabilities,Social Attitudes,Social Isolation,Identification (Psychology),Self Concept,Aging (Individuals)

Parkinson's disease is a chronic, progressive disorder with no known cause or promising cure. While substantial information is known about the pathophysiology, little is known about the illness experience of living with the disease. A qualitative study using an ethnographic approach was conducted to provide a rich understanding of the illness experience. The illness experience was apprehended through field work in two support groups and the personal accounts of 14 participants with Parkinson's disease. The metaphor, "Sailing the Sea in The Eye of the Storm," is the overarching theme and was chosen to conceptualize the voyage of persons living with Parkinson's disease. Two prevailing sub-themes were Daily Negotiations in the Midst of Uncertainty and Reconstruction of the Self. (Contains 2 tables and 2 figures.)
Recommendations for Using the Case Study Method in International Business Research
Author: Vissak, Tiia
Date: 2010-03-00
Type: Journal Articles
Subjects: International Trade,Case Method (Teaching Technique),Research Methodology,Business Education,Educational Research,Literature Reviews,Case Studies,Research Opportunities,Program Effectiveness,Evaluation Research,Change Strategies

The case study method has not been as frequently used in international business (IB) research as quantitative methods. Moreover, it has been sometimes misused and quite often criticized. Still, it can be very useful for understanding such complex phenomena as the internationalization process or the management of multinational enterprises. Based on case study methodology literature and the author's personal experience from conducting case studies and reviewing case study articles, this paper proposes some ways for overcoming some of the critiques of the case study method and increasing its contribution to IB research. (Contains 1 table and 1 figure.)
Criminal Careers and Cognitive Scripts: An Investigation into Criminal Versatility
Author: Gavin, Helen
Date: 2010-03-00
Type: Journal Articles
Subjects: Delinquency,Criminals,Cognitive Processes,Cognitive Structures,Memory,Vignettes,Interviews,Goal Orientation,Beliefs,Foreign Countries

&quot;Criminal careers&quot; denotes ways in which offenders develop specialisms and versatility, but studies linking delinquency to social skills deficits have not attempted to explore cognitive, internalised processes by which such &quot;careers&quot; might be chosen. This study investigated criminal minds via script theory: &quot;internal&quot; scripts are used to guide behaviour, &quot;situational&quot; scripts are knowledge of everyday events, and &quot;personal&quot; scripts are a sequence of actions towards a desired goal. This research investigated whether criminal career offenders develop situational scripts for offending and whether such situational scripts express an internalised identity, which manifests as a personal script. Thematic analysis of data derived from &quot;criminal career offenders&quot; supports the notion of criminal situational scripts, with emergent themes considered evidence of personal scripts. (Contains 1 table and 1 figure.)
Accommodation Strategies of College Students with Disabilities
Author: Barnard-Brak, Lucy
Date: 2010-03-00
Type: Journal Articles
Subjects: Grounded Theory,College Students,Special Needs Students,Student Needs,Disabilities,Interviews,Learning Experience,Self Disclosure (Individuals),Academic Accommodations (Disabilities),Scripts,College Faculty,Teacher Student Relationship,Student Personnel Services,Educational Environment

College students with disabilities develop and utilize strategies to facilitate their learning experiences due to their unique academic needs. Using a semi-structured interview technique to collect data and a technique based in grounded theory to analyze this data, the purpose of this study was to discern the meaning of disclosure for college students with disabilities in relation to the strategies they invoke while seeking accommodations. The study revealed three underlying themes common to the accommodation-seeking strategies of the participants who were academically successful college students with disabilities. These themes include: scripting disclosure of one's disability; negotiating accommodations with faculty; and downplaying one's disability status.
Voices of Native Resiliency: Educational Experiences from the 1950s and 1960s
Author: Penland, Jennifer L.
Date: 2010-03-00
Type: Journal Articles
Subjects: United States History,American Indians,American Indian Education,Cultural Awareness,Educational Experience,American Indian History,Religion,Cultural Differences,Teacher Role,Tribes,Cultural Influences,Economic Factors,Social Values,Culturally Relevant Education,Teacher Recruitment,Minority Group Teachers,Boarding Schools,Public Schools,Career Choice,Self Determination,Social Bias,Racial Discrimination

The purpose of this study was to examine the lived educational experiences of American Indians who grew up during the 1950s and 1960s, known as the termination period in American history. The research for this phenomenological study consisted of interviews with eight participants who were willing to share their personal experiences from this selected time. Ten reoccurring themes were uncovered: chaos brings balance, challenge to become bi-cultural, the importance of teachers, external support systems, spirituality, tribal influences, influences of economic resources, cultural awareness and value, relevant curriculum, and recruitment of Native teachers. By uncovering these stories, it is hopeful that educators would benefit by being able to further illuminate and contextualize an understanding for more culturally responsive pedagogy.
On Doctoral Student Development: Exploring Faculty Mentoring in the Shaping of African American Doctoral Student Success
Author: Felder, Pamela
Date: 2010-03-00
Type: Journal Articles
Subjects: Student Attitudes,Academic Persistence,Beliefs,Doctoral Degrees,Interviews,Student Development,Faculty Advisers,African American Achievement,African American Students,Supervisor Supervisee Relationship,Graduation Rate,Student Experience,Case Studies

This study examines the influence of faculty mentorship in the shaping of African American doctoral student success. A case analysis framework is used to investigate the belief systems that doctoral students held about their doctoral experience. Data collection involved a one-phase semi-structured interview protocol used to gather information about these experiences from a post-degree perspective. African American doctoral degree completion is addressed as a critical function of student success within an elite educational context. Results of the study demonstrate that the African American doctoral degree completion is complicated by students' perceptions of faculty advising, faculty behavior and the lack of diverse faculty leadership.