ethanporcaro/eric-fulltext-meta huggingface dataset:
Computerized Recruitment and the Staying Power of Print
Author: Summer, Matthew
Date: 2012-00-00
Type: Journal Articles
Subjects: Access to Information,College Admission,Recruitment,Internet,Search Engines,Higher Education,Counselors,College Bound Students,Computers

From a data and CRM point of view, computers have drastically changed college admission. No longer are the days of 10 people crammed into an office built for one person, looking at a screen with a green blinking key, typing in thousands of characters an hour. Rows and rows of filing cabinets have been reduced, and putting students on hold to go look up test scores is less obnoxious. From an admission recruitment point of view, the change has also been drastic, but in a different sort of way. There is a greater demand from students to have access to information in different formats, causing colleges to not only keep their traditional recruitment methods but add a multitude of continually evolving digital services. Colleges still rely heavily on print publications, while adding more and more interactive services. While print is still a major component, digital recruitment has added a whole new dimension to and demand on college admission offices. Digital recruitment has evolved past email and Web sites. Those are considered traditional recruitment methods these days. Computers continue to evolve and so does digital recruitment. In fact, it is a science now, balanced between search engine marketing, combined with online display networks, and optimizing Web visitors through retargeting.
Gatekeepers or Marketers: Reclaiming the Educational Role of Chief Admission Officers
Author: McDonough, Patricia
Date: 2012-00-00
Type: Journal Articles
Subjects: College Admission,Higher Education,Admissions Officers,High Schools,Colleges,Career Development,Role of Education,College Students,Disproportionate Representation,Enrollment

The U.S. college admission environment has changed enormously over the last three decades. What have those changes meant for the profession of college admission officers? In this paper, the authors will describe the enormous changes that have taken place in high schools, colleges, and the entrepreneurial admission sector. They will describe how the profession of admission officer has changed dramatically since the early 1960s and will detail the phenomenal growth in the number of professionals in the field, their personal characteristics and qualifications, the emergence of admission specialists, and the institutionalization of a career path. They conclude with a discussion of a hybrid role of marketer and educator for chief admission officers, and a call for professional standards for both the chief admission officers and their assistants. (Contains 6 tables and a bibliography.)
Seeking the Admission Hybrid
Author: Lucido, Jerome A.
Date: 2012-00-00
Type: Journal Articles
Subjects: College Admission,Administrator Role,Intellectual History,Admissions Officers,Job Development,Enrollment Management,Student Recruitment

When one thinks of seminal publications in college admission, the first piece that comes to mind is B. Alden Thresher's "College Admissions in the Public Interest" (1966). Thresher's work, relevant to this day, is credited with being the foundational document of the admission profession. McDonough and Robertson's 1995 study, commissioned by NACAC, traces the rise of the profession that Thresher is credited with creating. Like Thresher, the social and educational values that are the underpinnings of college admission inform the analysis and provide a productive backdrop against which to identify a profession grappling with growth and change. In their study, one finds that a profession of full-time administrators with distinctive responsibilities has risen from a part-time faculty or registrar's role. McDonough and Robertson document what so many of today's admission professionals feel, from the counselor to the dean; namely, their movement as professionals from educator to marketer. They called for a reasonable and practical change by proposing a hybrid--a blended position of marketer and educator. What was their justification? They saw that the dearth of college counseling in America's high schools meant that students must rely on the college admission staff above others for the critical information about transition from high school to college.
Moral Character and Student Aid
Author: Flint, Thomas A.
Date: 2012-00-00
Type: Journal Articles
Subjects: Educational Policy,Student Financial Aid,Federal Aid,Rewards,Public Policy,Moral Values,Incentives,Federal Legislation,Educational Legislation,College Admission

Thirty years after the creation of federal student financial aid programs through the Higher Education Act of 1965, the link between moral character and student financial aid programs is once again influencing the public policy debate. A careful look at the debate, though, shows that the nature of concerns has shifted. In the past, the question was, &quot;What good character in students is needed for receiving financial aid?&quot; Today, the question is increasingly becoming, &quot;Is receiving financial aid good for students' character?&quot; According to the author, the answer to that question is yes. Almost without qualification, financial aid has been shown time and again to be accomplishing most policy objectives the programs were designed to achieve. The arguments and concerns about the moral impact of student aid awards made by liberals and conservatives alike are burdened by many myths. What then should one conclude about the relationship of moral character and student aid? Need-based programs of federal student aid have operated over many decades with little evidence of having evolved into a dysfunctional system of perverse rewards. The current preoccupation with the question, &quot;Is receiving financial aid good for students' character?&quot; thus seems largely to be an ill-founded concern. Moreover, questions and arguments of this nature, whether from liberal or conservative viewpoints, detract attention from other moral considerations such as the question, &quot;Is college itself good for students?&quot; (Contains 12 endnotes.)
Are We Losing the Morals that Guide Student Aid Policy?
Author: Draeger, Justin
Date: 2012-00-00
Type: Journal Articles
Subjects: Student Financial Aid,Financial Services,Grants,Investment,Ethics,Budgets,Higher Education

America's moral compass guiding student aid policy is being co-opted by short-sighted, budget-cutting and deficit-reduction policies. This moral compass was threatened, but had &quot;not altogether disappeared&quot; by 1996, according to an article written that year by Thomas A. Flint, then-vice president for financial services at Robert Morris College (IL). The article documents a shift in student aid policy from the original goal of providing equal opportunity to other priorities, such as enforcing loyalty to the US (and rejecting Communism during the Cold War era), Selective Service registration and the war against drugs. In these times of austerity, student aid programs have become an irresistible temptation for lawmakers to raid. In 2011, Congress provided more than $46 billion primarily to cover increasing participation in the Pell Grant program. While this is only 1.2 percent of the $3.8 trillion federal budget, it is tempting for lawmakers to cut. Flint predicted that this would become an issue. The current political and fiscal environment continues to leave little room for important discussions about the merits and morality of federal student aid. The trend that Flint warned of has intensified to the point that almost all student aid policy debate focuses on how the nation can trim student aid spending to bring the federal budget into alignment. When student aid policy is governed by the budget, it is treated as an expense and not a public investment, eluding the nation's moral compass. Americans must recognize that every dollar spent on education is more than just a line item on a federal expense statement--it's an investment in the nation's future success and prosperity.
The High School Visit: Providing College Counseling and Building Crucial K-16 Links among Students, Counselors and Admission Officers
Author: Lautz, Jessica
Date: 2012-00-00
Type: Journal Articles
Subjects: College Admission,Student Financial Aid,School Counselors,High Schools,Family Programs,School Visitation,Admissions Officers,Higher Education,Postsecondary Education,Professional Development,Educational Improvement,College Preparation

When addressing the best ways to utilize high school visits, education professionals must remember that while student academic preparation, family support and financial aid improve student access to postsecondary education, the adult tutelage provided to students, regarding the requirements for postsecondary success and the process of securing admission, and financial aid, significantly add to the likelihood that students will attend a postsecondary institution (King, 1996; Adelman, 1999; McDonough, 1997 and 2004; Orfield and Paul, 1993; Plank and Jordan, 2001). No adults are greater experts than the high school counselor and college admission officer, especially when they work in conjunction. This article examines four primary areas where increased interaction between college admission officers and high school counselors could translate into student success: (1) alleviating the shortage of college counseling staff for students in high-need high schools; (2) increasing the amount of time-on-task dedicated to college counseling; (3) providing professional development to high school counselors responsible for college counseling; and (4) conveying financial aid information to high school counselors, students and families. (Contains 5 footnotes, 3 tables, and 1 figure.)
Revisiting High School Visits
Author: Flagel, Andrew
Date: 2012-00-00
Type: Journal Articles
Subjects: Guidance,School Counselors,High Schools,School Visitation,College Admission,Higher Education

NACAC's anniversary is a great time to follow up on an article on high school visits, a topic of ongoing discussion in every admission and guidance office. The article highlights a variety of potential good outcomes that can be derived from collaborative interactions. Sadly, however, admission representatives are apt to be described by the guidance counselors that suffer them more like pharmaceutical reps than educational partners, while colleges and universities find weak, if any, return on often large investments. While the article focuses on a series of things individuals can do to make visits better (arrive on time, be respectful of each other... good advice in any setting), there are some additional things to consider to get the most out of the mutual investment in these efforts. The three most important things are training, training and training. Road runners need to be prepared to answer the real questions from guidance counselors, not mistaking this as reciting every major offered or listing the 25-75 percentile SAT range and faculty-to-student ratio. The most successful visit programs are complemented by strong communication campaigns, students and counselors receiving substantive and supportive messages, both postal and electronic, before and after visits. The burden of making high school visits worthwhile is shared by guidance professionals and college representatives, but those in higher education should take on the bulk of the responsibility.
What Counselors Need to Know about Community Colleges
Author: Hugo, Esther B.
Date: 2012-00-00
Type: Journal Articles
Subjects: College Bound Students,Community Colleges,Counselors,Two Year Colleges,Higher Education,College Students,School Orientation,College Environment,Student Adjustment,Academic Achievement,Enrollment

While admission to a community college is simple--"apply and you're in!"--the institution itself is quite complex. Community colleges serve several purposes: transfer, vocational, recreational, and remedial. Community colleges see students through many lenses. What should counselors know in order to help their community college-bound students make the successful transition from high school? This article outlines the top 10 ideas that counselors should know about community colleges.
What Counselors Still Need to Know about Community Colleges
Author: Johnson, Anne Stansbury
Date: 2012-00-00
Type: Journal Articles
Subjects: Vocational Education,Community Colleges,School Counselors,Higher Education,Two Year Colleges,Counselors,Enrollment

Many things have not changed since Esther Hugo's 2006 article on community colleges. For the most part, "open-door" means just that: "apply and you're in." The lenses community colleges use to see students are still complex; the purposes of community colleges are still many. Students of all ages come for transfer, career and vocational training, remediation and recreation. What changes have the recession of 2008 and intense public scrutiny of outcomes wrought? Community colleges currently enroll about 46 percent of the college-going population (Kolesnikova 2009). Understanding the options community colleges provide continues to be important for school counselors. This article outlines 10 ideas that counselors still need to know about community colleges.
Entering New Territory: Crossing over to Fully Synchronous, E-Learning Courses
Author: Robertson, Lorayne
Date: 2012-00-00
Type: Journal Articles
Subjects: Electronic Learning,Distance Education,Educational Change,Focus Groups,Higher Education,Asynchronous Communication,Synchronous Communication,Educational Technology,Information Technology,Faculty,Interviews,Reflection,College Students,Professional Development,Teaching Methods,Technology Uses in Education,Transformative Learning,Technology Integration

A training module of six sessions was designed for professors in higher education who were transitioning to teaching synchronous, e-learning courses from formerly teaching in either asynchronous courses or in face-to-face courses. Since the participants were experienced educators, the boundary of their expertise to be extended was moving to the fully synchronous e-learning setting. All of the professors were already familiar with their institution's asynchronous learning management system and some were familiar with asynchronous courses with synchronous elements. This research follows the professors through the transition to fully synchronous classes, documenting the challenges and lessons learned in this journey through observations of the training, individual interviews and one focus group. One year after teaching their first synchronous, e-learning course(s), their reflections on the training provide some insights into the kinds of changes the professors experienced as they extended the boundaries of their teaching and learning environments and entered new territory. One finding of the study is that more explicit discussion of theoretical underpinnings of e-learning, such as technology abilities, affordances and constraints, and transformative-pedagogies, might have helped the professors navigate this transition more easily.
Quality Assurance in Ontario's Postsecondary Education Sector
Author: Klassen, Tim
Date: 2012-00-00
Type: Journal Articles
Subjects: Postsecondary Education,Developed Nations,Foreign Countries,State Government,Quality Assurance,Higher Education,Models,Accountability,Public Colleges

It is generally accepted that Canadian postsecondary education enjoys an international reputation for quality. However, Canada does not have an accepted, national framework to understand, measure, or clearly define the actual quality of the postsecondary education sector. In this, Canada is seen as unique when compared with other developed countries. Canada has 13 educational jurisdictions (provinces and territories), each with different institutions, and institutional mandates and missions. One of the results of this structure is that agreement on how to conceptualize and assess quality across the Canadian postsecondary education sector becomes a complex challenge. A single approach may not be acceptable, or appropriate, if applied on a national level. As education is a provincial responsibility with federal &quot;transfer funding&quot;, consideration in this article will be mainly on the Ontario situation. The system for post-secondary education in Ontario consists of three main types of institutions: universities, publicly assisted colleges, and private career colleges. In Ontario, the provincial government has articulated its priorities for postsecondary education as being: Accountability, Accessibility and Quality. In terms of quality the challenges and issues are complex. The fact that the concept of quality is hard to define, and therefore hard to measure, simply adds to the complexity of the challenges. The purpose of this article is to describe how the public college sector is moving forward to address the quality assurance issue within its institutions. (Contains 4 tables.)
Blood Lifestyle: Externalizing the Cost of Human Life
Author: Model, David
Date: 2012-00-00
Type: Journal Articles
Subjects: Foreign Countries,Economic Development,Education Work Relationship,Higher Education,Economics,Work Environment

To build postsecondary institutions that educate responsible citizens as well as competent employees and consumers, it is important that people must teach and learn themselves about the context--domestic and global--in which work is to be done, and the purposes which economic and technological development serve. One aspect of that context is the tremendous human cost of modern prosperity. A moral inquiry into human suffering is surely at least as important as the passing on of the technical skills needed to keep the machinery in motion. A significant historical example concerns the 10 million inhabitants of the Congo Free State who paid the price for King Leopold II's greed and brutality when he opportunistically forced them into slave labour to extract sap from rubber trees to sell to the embryonic automobile industry in the 1890s. Today, externalization of costs insidiously hides cheap labour, unsafe and unhealthy working conditions, destruction of the environment and ubiquitous toxins which have worked their way up to the top of the food chain in mother's milk. Shockingly, human life has become an externalized cost as a direct consequence of the unsustainable lifestyle of people in North America. Literally millions of people have died or been injured as a result of their extravagant lifestyle which, for example, requires enormous quantities of fossil fuels for transportation and the manufacture of consumer or capital products. Paradoxically, due to their consumption habits and lifestyle, they are assigning a value to human life which can be calculated by dividing the resulting excessive purchases germane to perpetual unsustainable growth divided by the number of casualties who have become victims of the American pursuit of economic advantages. Human life has no price. It is alarming that it is held in such low regard, and it is unconscionable that people in North America pay so little attention to their own culpability in social injustice at home and abroad.
Secret Shoppers: The Stealth Applicant Search for Higher Education
Author: Dupaul, Stephanie
Date: 2012-00-00
Type: Journal Articles
Subjects: College Applicants,Private Colleges,Consumer Economics,Higher Education,Enrollment,College Choice,College Admission,Enrollment Management

Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college. (Contains 2 figures and 2 tables.)
Targeted Recruitment of GLBT Students by Colleges and Universities
Author: Cegler, Tyler D.
Date: 2012-00-00
Type: Journal Articles
Subjects: Higher Education,Student Recruitment,Homosexuality,College Students,College Admission,Student Diversity,Outreach Programs,High School Students

The recruitment and admission practices of gay, lesbian, bisexual, and transgender (GLBT) students by admission offices in higher education are examined as an emerging trend. Limited research on the targeted recruitment and hopeful admission and matriculation of the LGBT prospective student populations exists. Third-party GLBT organizations have provided the greatest support and push for open information on campus climates. A small handful of institutions, including the University of Pennsylvania and the University of Southern California, are actively engaged in the targeted recruitment of BTLG students. For this article, the GLBT acronym may be used in part or in any order. Recommendations on how to best and safely engage this student population are proffered. The ethical implications of engaging with a student population claiming an invisible and often violently oppressed identity should be of highest concern to admission and other higher education professionals.
Collegiality or Strategic Compromise? A New Era in Admission Consortia
Author: Barnes, Bradley
Date: 2012-00-00
Type: Journal Articles
Subjects: Enrollment,Competition,Recruitment,Consortia,Universities,Collegiality,Tuition,College Admission,Case Studies,Higher Education,Student Recruitment,Systems Approach

This case study examines the collegial behavior of enrollment professionals within an admission consortium. Resource Dependency Theory provides a guiding framework for the analysis and discussion of the findings. Data collection for this case study was derived from interviews with enrollment deans and directors who represent public universities competing within the same student enrollment market. The findings show that the collegial behavior of enrollment professionals has diminished in conjunction with public funding and increased competition for student tuition revenue. Implications of this study provide that resource dependence is capable of changing the collegial behavior of enrollment professionals and the perception of our field. Traditionally, academic consortia were established as associations that promoted the sharing of ideas and resources between universities in a manner that warranted collegiality. While most of academic consortia fostered teaching and research, few concentrated specifically on recruitment and enrollment strategies. Recently, the utility of consortia has evolved to serve a broader range of university interests. Culminated by funding deficits and increased competition for student tuition revenue, admission consortium networks are germinating from the traditional academic consortium design. Set forth by university presidents and provosts from various athletic conferences, admission consortia are led by enrollment experts who center focus on strategic enrollment planning. Intercollegiate collaboration is expected from all members despite external pressures in the form of market forces that have the potential to complicate collegial intentions. Admission consortium members in this study find themselves disjointed between a collegial higher education culture and protecting key elements of their recruitment, enrollment and retention operations.