sJ-oJGJrjAI-00000-00000125-00000413 khau it officially the municipality of sJ-oJGJrjAI-00001-00000413-00000661 cow it to Golic via name cow it is a sJ-oJGJrjAI-00002-00000662-00000899 first-class municipality in the province sJ-oJGJrjAI-00003-00000900-00001181 of Cavite Philippines according to the sJ-oJGJrjAI-00004-00001182-00001567 2015 census it has a population of 80 sJ-oJGJrjAI-00005-00001568-00001864 3466 people formerly known as Kavita sJ-oJGJrjAI-00006-00001866-00002096 elviejo it is the location of his home sJ-oJGJrjAI-00007-00002097-00002330 the Aguinaldo shrine where independence sJ-oJGJrjAI-00008-00002331-00002608 from Spain was declared on June 12 1898 sJ-oJGJrjAI-00009-00002609-00002900 it is also the birthplace of emilio sJ-oJGJrjAI-00010-00002901-00003109 aguinaldo the first president of the sJ-oJGJrjAI-00011-00003110-00003494 Philippines who from 1895 to 1897 served sJ-oJGJrjAI-00012-00003495-00003879 as the municipalities chief executive sJ-oJGJrjAI-00013-00003880-00004465 etymology the name cow it is derived sJ-oJGJrjAI-00014-00004466-00004681 from the Tagalog word cow it hook which sJ-oJGJrjAI-00015-00004682-00004870 is suggestive of its location at the sJ-oJGJrjAI-00016-00004871-00005035 base of a hook shaped shoreline along sJ-oJGJrjAI-00017-00005036-00005224 Manila Bay extending to the tip of sJ-oJGJrjAI-00018-00005225-00005457 Cavite City sJ-oJGJrjAI-00019-00005458-00005728 legend however gives another version on sJ-oJGJrjAI-00020-00005729-00005980 how the town got its name one day a sJ-oJGJrjAI-00021-00005981-00006169 Spanish visitor asked a native sJ-oJGJrjAI-00022-00006170-00006364 blacksmith about the name of the village sJ-oJGJrjAI-00023-00006365-00006622 the latter was busy at the time pounding sJ-oJGJrjAI-00024-00006623-00006808 on the anvil of piece of hot metal that sJ-oJGJrjAI-00025-00006809-00007072 looked like a hook he hesitated to speak sJ-oJGJrjAI-00026-00007073-00007264 not understanding what the stranger was sJ-oJGJrjAI-00027-00007265-00007462 asking but when pressed for an answer sJ-oJGJrjAI-00028-00007463-00007623 and thinking that he wanted to know what sJ-oJGJrjAI-00029-00007625-00007831 he was doing he merely said cow it hook sJ-oJGJrjAI-00030-00007831-00008086 the Spaniards left muttering the word sJ-oJGJrjAI-00031-00008087-00008293 cow 'it in the course of the time the sJ-oJGJrjAI-00032-00008294-00008559 word cow it evolved into kite and sJ-oJGJrjAI-00033-00008560-00009064 finally cavity sJ-oJGJrjAI-00034-00009065-00009626 history Khalid was the most thriving sJ-oJGJrjAI-00035-00009627-00009806 settlement prior to the coming of the sJ-oJGJrjAI-00036-00009807-00010112 Spaniards in fact the town provided the sJ-oJGJrjAI-00037-00010113-00010292 first Anchorage of the Spaniards in the sJ-oJGJrjAI-00038-00010293-00010478 province whence colonization and sJ-oJGJrjAI-00039-00010479-00010661 proselytization of the Christian sJ-oJGJrjAI-00040-00010662-00010856 religion began spreading to all corners sJ-oJGJrjAI-00041-00010857-00011096 of the province sJ-oJGJrjAI-00042-00011097-00011355 for a long time the place was called by sJ-oJGJrjAI-00043-00011356-00011742 the Spaniards cavite El Viejo or old sJ-oJGJrjAI-00044-00011743-00012053 cavite to distinguish it from Havilah sJ-oJGJrjAI-00045-00012054-00012534 Punta or Kavita El Puerto the commercial sJ-oJGJrjAI-00046-00012535-00012749 port and naval base now cavite city sJ-oJGJrjAI-00047-00012750-00012963 whence came many Spanish Marines on sJ-oJGJrjAI-00048-00012963-00013158 shore leave who made frequent visits to sJ-oJGJrjAI-00049-00013159-00013404 Kavita El Viejo eventually turning it sJ-oJGJrjAI-00050-00013405-00013662 into a red-light district this seedy sJ-oJGJrjAI-00051-00013663-00013875 reputation of the town was erased when sJ-oJGJrjAI-00052-00013876-00014097 Saint Mary Magdalene was made patroness sJ-oJGJrjAI-00053-00014097-00014316 under the spiritual supervision of the sJ-oJGJrjAI-00054-00014316-00014496 Jesuits as ordered by Miguel Garcia sJ-oJGJrjAI-00055-00014497-00014943 Serrano OS a 16 18 to 16 20 9 v sJ-oJGJrjAI-00056-00014944-00015222 Archbishop of Manila sJ-oJGJrjAI-00057-00015224-00015433 with the establishment in the wake of sJ-oJGJrjAI-00058-00015434-00015628 the Philippine Revolution the Philippine sJ-oJGJrjAI-00059-00015629-00015799 independent church built a shrine to sJ-oJGJrjAI-00060-00015800-00015985 Saint Michael the Archangel in the sJ-oJGJrjAI-00061-00015986-00016368 barrio of binakayan in 1902 sJ-oJGJrjAI-00062-00016369-00016650 kavita elviejo was then a big town sJ-oJGJrjAI-00063-00016651-00016878 comprising the municipality of cow it sJ-oJGJrjAI-00064-00016879-00017043 today Cavite Laguna sJ-oJGJrjAI-00065-00017044-00017295 now cavite city Nevada called Tierra sJ-oJGJrjAI-00066-00017296-00017525 Alta by the Spaniards and Imus sJ-oJGJrjAI-00067-00017526-00017733 eventually these three Barrios sJ-oJGJrjAI-00068-00017734-00017937 populations grew and they eventually sJ-oJGJrjAI-00069-00017938-00018074 succeeded to become independent sJ-oJGJrjAI-00070-00018075-00018327 municipalities sJ-oJGJrjAI-00071-00018328-00018583 aside from its role as the birthplace of sJ-oJGJrjAI-00072-00018584-00018817 independence Khaled was also the site of sJ-oJGJrjAI-00073-00018818-00019042 the Battle of binakayan dalla heekin one sJ-oJGJrjAI-00074-00019043-00019249 of several Filipino victories during the sJ-oJGJrjAI-00075-00019250-00019642 revolution sJ-oJGJrjAI-00076-00019643-00020227 Barun guys khaled is politically sJ-oJGJrjAI-00077-00020228-00020748 subdivided into 23 baron guys sJ-oJGJrjAI-00078-00020749-00021352 demographics in the 2015 census the sJ-oJGJrjAI-00079-00021353-00021553 population of cow it was eighty-three sJ-oJGJrjAI-00080-00021554-00021763 thousand four hundred sixty-six people sJ-oJGJrjAI-00081-00021764-00021943 with a density of three thousand seven sJ-oJGJrjAI-00082-00021944-00022171 hundred inhabitants per square kilometer sJ-oJGJrjAI-00083-00022172-00022387 or nine thousand six hundred inhabitants sJ-oJGJrjAI-00084-00022388-00022733 per square mile sJ-oJGJrjAI-00085-00022734-00023097 culture sJ-oJGJrjAI-00086-00023098-00023677 maytee nice festival an original cow a sJ-oJGJrjAI-00087-00023678-00023839 tradition that takes place every sJ-oJGJrjAI-00088-00023840-00024061 Christmas Eve a dramatic retelling of sJ-oJGJrjAI-00089-00024062-00024256 the Virgin Mary and Joseph search in sJ-oJGJrjAI-00090-00024257-00024454 Bethlehem for a place to stay called sJ-oJGJrjAI-00091-00024455-00024727 the new new Luo Yin this reenactment sJ-oJGJrjAI-00092-00024728-00024931 happens on the streets of Khalid with sJ-oJGJrjAI-00093-00024932-00025078 different floats depicting different sJ-oJGJrjAI-00094-00025079-00025306 biblical scenes from Adam and Eve up to sJ-oJGJrjAI-00095-00025307-00025738 Mary and Joseph D the new new lien takes sJ-oJGJrjAI-00096-00025739-00025947 place in several houses and is done in sJ-oJGJrjAI-00097-00025948-00026164 singing until it reaches the 400 year sJ-oJGJrjAI-00098-00026164-00026350 old Saint Mary Magdalene Church of sJ-oJGJrjAI-00099-00026351-00026539 Khalid where the Virgin Mary and Joseph sJ-oJGJrjAI-00100-00026539-00026862 are welcomed by angels in a giant Belen sJ-oJGJrjAI-00101-00026863-00027097 nativity scene which covers the whole sJ-oJGJrjAI-00102-00027098-00027292 main route a blow or altarpiece of the sJ-oJGJrjAI-00103-00027293-00027580 church the songs performed by the Angels sJ-oJGJrjAI-00104-00027581-00027775 acted by little girls are mostly in sJ-oJGJrjAI-00105-00027776-00028055 Spanish into Golic sJ-oJGJrjAI-00106-00028056-00028422 government sJ-oJGJrjAI-00107-00028423-00028677 like any other Philippine municipality sJ-oJGJrjAI-00108-00028677-00028887 Khalid is headed by a municipal mayor sJ-oJGJrjAI-00109-00028888-00029120 vice mayor and 10 councillors eight of sJ-oJGJrjAI-00110-00029122-00029289 them elected at-large by the voting sJ-oJGJrjAI-00111-00029289-00029495 populace and two of them being sectoral sJ-oJGJrjAI-00112-00029497-00029694 representatives one for the barren guys sJ-oJGJrjAI-00113-00029695-00029844 and one for the youth elected sJ-oJGJrjAI-00114-00029845-00030174 respectively through their federations sJ-oJGJrjAI-00115-00030175-00030417 the current mayor of the historical town sJ-oJGJrjAI-00116-00030418-00030663 is angelo emilio de água nalddo who sJ-oJGJrjAI-00117-00030664-00030974 succeeded his father ronaldo tick sJ-oJGJrjAI-00118-00030975-00031245 Aguinaldo after winning over former vice sJ-oJGJrjAI-00119-00031245-00031506 mayor paul fluoride la avaya jr. by a sJ-oJGJrjAI-00120-00031507-00031794 historic margin of 503 9 votes in the sJ-oJGJrjAI-00121-00031795-00032110 last May 2016 elections sJ-oJGJrjAI-00122-00032111-00032435 Mayor Angelo Aguinaldo served as a song sJ-oJGJrjAI-00123-00032436-00032911 GU Niang Bayan member from 2013 to 2016 sJ-oJGJrjAI-00124-00032912-00033337 then mayor Rinaldo tick Aguinaldo was sJ-oJGJrjAI-00125-00033338-00033529 elevated to the mayorship after three sJ-oJGJrjAI-00126-00033530-00033796 terms as vice mayor the sign of the sJ-oJGJrjAI-00127-00033797-00034005 first Philippine president has twice sJ-oJGJrjAI-00128-00034006-00034474 2007 and 2010 beaten Federico hit poble sJ-oJGJrjAI-00129-00034475-00034657 day another descendant of Emilio sJ-oJGJrjAI-00130-00034658-00034867 Aguinaldo youngest son of Maria sJ-oJGJrjAI-00131-00034868-00035119 Aguinaldo wife ablai day one of general sJ-oJGJrjAI-00132-00035120-00035344 Emilio Aguinaldo's daughters the blade a sJ-oJGJrjAI-00133-00035345-00035536 served a total of five terms as its sJ-oJGJrjAI-00134-00035537-00035818 chief executive poble day used to be an sJ-oJGJrjAI-00135-00035819-00036010 undersecretary for the Department of sJ-oJGJrjAI-00136-00036011-00036187 agrarian reform under the Estrada sJ-oJGJrjAI-00137-00036188-00036382 administration after his first three sJ-oJGJrjAI-00138-00036383-00036845 terms as mayor 1988 to 1998 sJ-oJGJrjAI-00139-00036846-00037766 sister city sakagami Yamagata Japan sJ-oJGJrjAI-00140-00037767-00038637 see also Aguinaldo shrine Saint Michael sJ-oJGJrjAI-00141-00038638-00038814 the Archangel parish of binakayan sJ-oJGJrjAI-00142-00038815-00039351 Anglican Church Street Mary Magdalene sJ-oJGJrjAI-00143-00039352-00039780 Church of Kuwait Baldomero Aguinaldo sJ-oJGJrjAI-00144-00039781-00040460 shrine Battle of binakayan dalla he can sJ-oJGJrjAI-00145-00040461-00040871 images sJ-oJGJrjAI-00146-00040872-00041278 references sJ-oJGJrjAI-00147-00041279-00042046 external links official website official sJ-oJGJrjAI-00148-00042047-00042281 website of the provincial government of sJ-oJGJrjAI-00149-00042282-00042695 cavite philippines standard geographic sJ-oJGJrjAI-00150-00042696-00043286 code philippine census information sKvpV10MTso-00000-00000000-00000316 and how are you today okay so here it is sKvpV10MTso-00001-00000317-00000730 Thursday afternoon I am exhausted I hope sKvpV10MTso-00002-00000731-00001010 I don't look too tired I actually sat at sKvpV10MTso-00003-00001011-00001333 Panera Bread in candy country from 11:30 sKvpV10MTso-00004-00001334-00001565 this morning till a little while ago so sKvpV10MTso-00005-00001566-00001937 till gosh six something I think by the sKvpV10MTso-00006-00001938-00002129 time I left there might have been after sKvpV10MTso-00007-00002130-00002513 6:00 anyway what I was asking would who sKvpV10MTso-00008-00002514-00002692 did you meet this week have you met sKvpV10MTso-00009-00002693-00002941 anyone new first of all because you sKvpV10MTso-00010-00002942-00003164 should always meet someone new maybe get sKvpV10MTso-00011-00003165-00003386 to know someone new find out about them sKvpV10MTso-00012-00003386-00003593 talk to them get to know someone that sKvpV10MTso-00013-00003594-00003899 you haven't met or haven't known very sKvpV10MTso-00014-00003900-00004052 well in the past and get to know them a sKvpV10MTso-00015-00004053-00004343 little bit better so today I met some sKvpV10MTso-00016-00004344-00004793 people I met a wonderful girl who I met sKvpV10MTso-00017-00004794-00005018 briefly at some networking events and sKvpV10MTso-00018-00005019-00005254 throughout this you know in the town and sKvpV10MTso-00019-00005255-00005404 we got to know each other a little bit sKvpV10MTso-00020-00005405-00005567 better I got to find out about her sKvpV10MTso-00021-00005568-00005863 business which I loved and then I met sKvpV10MTso-00022-00005864-00006233 another lady who came to my mastermind sKvpV10MTso-00023-00006234-00006542 meetup last weekend or last week and she sKvpV10MTso-00024-00006543-00006817 is amazing like I am meeting so many sKvpV10MTso-00025-00006818-00007135 awesome people women in particular who sKvpV10MTso-00026-00007136-00007534 are over 60 like in their late 60s 70s sKvpV10MTso-00027-00007534-00007844 even mid to late 70s and they are sKvpV10MTso-00028-00007845-00008120 unbelievably amazing people the one I sKvpV10MTso-00029-00008120-00008420 met today very tech-savvy very and just sKvpV10MTso-00030-00008421-00008692 she's an amazing woman I mean I'm just sKvpV10MTso-00031-00008693-00008996 blown away I have two other friends that sKvpV10MTso-00032-00008997-00009185 are in their 70s who are starting sKvpV10MTso-00033-00009186-00009383 businesses or had started many sKvpV10MTso-00034-00009384-00009667 businesses and it just blows my mind you sKvpV10MTso-00035-00009668-00009824 know that there are people out there sKvpV10MTso-00036-00009825-00010034 that think they're too old to start sKvpV10MTso-00037-00010035-00010223 something or do something different with sKvpV10MTso-00038-00010224-00010334 their life or start a business sKvpV10MTso-00039-00010335-00010621 especially start doing something with sKvpV10MTso-00040-00010622-00010856 their life that they really love and you sKvpV10MTso-00041-00010857-00011060 know I just enjoy meeting these people sKvpV10MTso-00042-00011061-00011369 so that was an awesome person I met sKvpV10MTso-00043-00011370-00011570 today after that I met another person sKvpV10MTso-00044-00011571-00011837 that I met just I've known on Facebook I sKvpV10MTso-00045-00011838-00012026 mean I haven't known her a person met sKvpV10MTso-00046-00012027-00012281 her in person today she is awesome she sKvpV10MTso-00047-00012282-00012503 has a full-time job and wants to start a sKvpV10MTso-00048-00012504-00012644 business or do something different with sKvpV10MTso-00049-00012645-00012840 her life and she sKvpV10MTso-00050-00012841-00013016 doesn't want to feel old it she says I'm sKvpV10MTso-00051-00013018-00013191 getting older even though she's not just sKvpV10MTso-00052-00013191-00013551 38 but she is awesome so we had a lot of sKvpV10MTso-00053-00013552-00013752 cool things to talk about and talked sKvpV10MTso-00054-00013753-00014061 about possibilities and it was just sKvpV10MTso-00055-00014062-00014316 absolutely awesome so um then I met the sKvpV10MTso-00056-00014316-00014571 couple that I told you about one another sKvpV10MTso-00057-00014572-00014808 one of my videos that I was at Panera sKvpV10MTso-00058-00014809-00015051 Bread a couple weeks ago and she chased sKvpV10MTso-00059-00015052-00015300 me down because she saw my funky braids sKvpV10MTso-00060-00015301-00015563 in my hair took a picture of it and long sKvpV10MTso-00061-00015565-00015732 story short we ended up talking about sKvpV10MTso-00062-00015733-00015999 her and her husband's new business so I sKvpV10MTso-00063-00016000-00016215 just had an amazing time at Panera Bread sKvpV10MTso-00064-00016216-00016476 today I'm telling you so my question for sKvpV10MTso-00065-00016477-00016700 you is who knew have you met this week sKvpV10MTso-00066-00016701-00016887 what have you learned sKvpV10MTso-00067-00016888-00017112 well I mean whose life have you affected sKvpV10MTso-00068-00017113-00017307 I mean I would like to think that I sKvpV10MTso-00069-00017308-00017583 really hope that I affected some lives sKvpV10MTso-00070-00017584-00017883 today by giving them some inspiration on sKvpV10MTso-00071-00017884-00018150 things they can do to better their life sKvpV10MTso-00072-00018151-00018428 or their business or make some you know sKvpV10MTso-00073-00018429-00018720 changes in their road trip that they're sKvpV10MTso-00074-00018721-00019023 on so anyway I just had a great time and sKvpV10MTso-00075-00019024-00019188 I really think it's important that every sKvpV10MTso-00076-00019189-00019362 day you meet someone new you talk to sKvpV10MTso-00077-00019363-00019530 somebody new I don't care if you're in sKvpV10MTso-00078-00019531-00019764 the line at Starbucks just make a new sKvpV10MTso-00079-00019765-00019992 connection make a difference in somebody sKvpV10MTso-00080-00019993-00020250 else's life I mean it's just awesome so sKvpV10MTso-00081-00020251-00020594 that is I am so tired so I hope I'm even sKvpV10MTso-00082-00020595-00020739 making sense but I hope you're all sKvpV10MTso-00083-00020740-00021009 having a really really great evening sKvpV10MTso-00084-00021010-00021219 tomorrow I have some pretty cool stuff sKvpV10MTso-00085-00021220-00021483 going on too if anyone wants to meet me sKvpV10MTso-00086-00021484-00021687 over there at Panera Bread or anywhere sKvpV10MTso-00087-00021688-00021947 else actually I would love to meet you sKvpV10MTso-00088-00021948-00022212 and talk about your business so oh and sKvpV10MTso-00089-00022213-00022437 then I met I talked to someone else on sKvpV10MTso-00090-00022438-00022692 the phone today by the way about doing sKvpV10MTso-00091-00022693-00022905 some books who just texted me just down sKvpV10MTso-00092-00022906-00023118 so um gosh I just talked to so many sKvpV10MTso-00093-00023119-00023396 people today anyway you guys are awesome sKvpV10MTso-00094-00023397-00023679 do something amazing in your life make sKvpV10MTso-00095-00023680-00023871 somebody else's stay awesome as my sKvpV10MTso-00096-00023872-00024147 friend Casey ever art always says and oh sKvpV10MTso-00097-00024148-00024279 I didn't tell you about yesterday sKvpV10MTso-00098-00024280-00024549 yesterday I met with with Casey who I'm sKvpV10MTso-00099-00024550-00024735 talking about right now if any of you sKvpV10MTso-00100-00024736-00024900 guys want to make some extra money or sKvpV10MTso-00101-00024901-00025167 just do something to make people happy sKvpV10MTso-00102-00025168-00025458 if you want to do to add something sKvpV10MTso-00103-00025459-00025680 pretty awesome to your business to grow sKvpV10MTso-00104-00025681-00025828 your business and sKvpV10MTso-00105-00025829-00026086 get more clients I have some really sKvpV10MTso-00106-00026087-00026333 really cool tools that you can use to do sKvpV10MTso-00107-00026333-00026527 that and that I want to talk to you sKvpV10MTso-00108-00026528-00026740 individually so private message me let sKvpV10MTso-00109-00026741-00026885 me know if you want to chitchat and you sKvpV10MTso-00110-00026886-00027046 guys have an awesome and amazing evening sKvpV10MTso-00111-00027047-00027331 see you later spTSErnEv6u-00000-00000006-00000209 maybe you've wondered spTSErnEv6u-00001-00000210-00000503 why can't I collaborate everywhere spTSErnEv6u-00002-00000504-00000719 over every page and document no matter spTSErnEv6u-00003-00000720-00000869 where it lives spTSErnEv6u-00004-00000869-00001147 well something big is coming to the web spTSErnEv6u-00005-00001148-00001458 a way to discuss content where it lives spTSErnEv6u-00006-00001459-00001673 allowing conversations to happen spTSErnEv6u-00007-00001673-00001984 organically anytime and anywhere and spTSErnEv6u-00008-00001985-00002213 also bringing the power of AI wherever spTSErnEv6u-00009-00002214-00002405 you are with insights that you can share spTSErnEv6u-00010-00002406-00002633 with your team it's called open spTSErnEv6u-00011-00002634-00002873 annotation and it's based on a new spTSErnEv6u-00012-00002874-00003191 standard just like the web itself now spTSErnEv6u-00013-00003192-00003383 because of an Innovative partnership spTSErnEv6u-00014-00003384-00003701 between hypothesis and atlassian your spTSErnEv6u-00015-00003702-00003899 teams can use it directly inside the spTSErnEv6u-00016-00003900-00004117 tools you're already using spTSErnEv6u-00017-00004118-00004372 hypothesis creates a conversation layer spTSErnEv6u-00018-00004373-00004631 over the web allowing your Confluence spTSErnEv6u-00019-00004632-00004835 teams to discuss the content that spTSErnEv6u-00020-00004836-00005045 matters most to them no matter where it spTSErnEv6u-00021-00005046-00005279 lives let's illustrate with a few spTSErnEv6u-00022-00005280-00005404 examples spTSErnEv6u-00023-00005405-00005711 the SAS company flux has just released a spTSErnEv6u-00024-00005712-00005938 new version of their service team spTSErnEv6u-00025-00005939-00006125 members can highlight the exact place spTSErnEv6u-00026-00006126-00006334 where knowledge-based documentation is spTSErnEv6u-00027-00006335-00006550 now out of date and that mention the spTSErnEv6u-00028-00006551-00006851 team responsible notifications flow into spTSErnEv6u-00029-00006852-00007055 Confluence and responses can happen spTSErnEv6u-00030-00007056-00007373 right in line because hypothesis works spTSErnEv6u-00031-00007373-00007601 everywhere your teams can engage with spTSErnEv6u-00032-00007602-00007906 outside content just as easily Solaris spTSErnEv6u-00033-00007908-00008153 EV is an electric car company keeping spTSErnEv6u-00034-00008154-00008405 tabs on one of their competitors amped spTSErnEv6u-00035-00008406-00008633 Auto they can make notes about product spTSErnEv6u-00036-00008634-00008824 specs right over the competition's spTSErnEv6u-00037-00008825-00009059 website and see what other teams in spTSErnEv6u-00038-00009060-00009263 different spaces have to say about those spTSErnEv6u-00039-00009264-00009563 same things it works over PDFs and spTSErnEv6u-00040-00009564-00009856 ebooks as well as web pages at spTSErnEv6u-00041-00009857-00010127 neurologics researchers are exploring a spTSErnEv6u-00042-00010128-00010378 new gene therapy they can have a fluid spTSErnEv6u-00043-00010379-00010606 confidential Conversation Over the spTSErnEv6u-00044-00010607-00010810 journal articles they read daily about spTSErnEv6u-00045-00010811-00011028 breaking research relevant to their work spTSErnEv6u-00046-00011029-00011309 the team at Sterling Hunter law is spTSErnEv6u-00047-00011310-00011567 working on a civil Liberty's case they spTSErnEv6u-00048-00011568-00011771 can now chat with AI right in the spTSErnEv6u-00049-00011772-00011909 document about the historical spTSErnEv6u-00050-00011910-00012160 significance of the case law what's more spTSErnEv6u-00051-00012161-00012401 they can share and extend those chats spTSErnEv6u-00052-00012402-00012610 with their teens inviting colleagues spTSErnEv6u-00053-00012611-00012851 into those conversations ensuring spTSErnEv6u-00054-00012852-00013091 they're fully prepared for trial the spTSErnEv6u-00055-00013091-00013253 power of having your teams with you spTSErnEv6u-00056-00013254-00013480 everywhere you travel on the web is a spTSErnEv6u-00057-00013481-00013685 game changer and the use cases are spTSErnEv6u-00058-00013686-00013936 endless collaboration shouldn't have spTSErnEv6u-00059-00013937-00014177 boundaries when you give your teams the spTSErnEv6u-00060-00014178-00014380 power to truly collaborate everywhere spTSErnEv6u-00061-00014381-00014585 you'll be amazed at what they can spTSErnEv6u-00062-00014586-00014834 accomplish sOsMY2_O7uU-00000-00000042-00000060 foreign sOsMY2_O7uU-00001-00000061-00000762 [Music] sOsMY2_O7uU-00002-00000763-00001037 Squad welcome back to my channel you sOsMY2_O7uU-00003-00001038-00001229 guys sOsMY2_O7uU-00004-00001230-00001621 um what today is today is Wednesday sOsMY2_O7uU-00005-00001622-00001918 November oh let me get my camera sOsMY2_O7uU-00006-00001919-00002099 together sOsMY2_O7uU-00007-00002100-00002284 November sOsMY2_O7uU-00008-00002285-00002681 say second November the second sOsMY2_O7uU-00009-00002682-00002868 all right so sOsMY2_O7uU-00010-00002869-00003311 I'm doing this video sOsMY2_O7uU-00011-00003311-00003538 and now it's been a couple of days I sOsMY2_O7uU-00012-00003539-00003899 just got a lot to tell you guys sOsMY2_O7uU-00013-00003900-00004043 um sOsMY2_O7uU-00014-00004044-00004354 what's been going on with me sOsMY2_O7uU-00015-00004355-00004570 um and sOsMY2_O7uU-00016-00004571-00004877 my family sOsMY2_O7uU-00017-00004878-00005170 but um to start off the reason why you sOsMY2_O7uU-00018-00005171-00005518 haven't seen me post like any shorts sOsMY2_O7uU-00019-00005519-00005968 um videos is because I had surgery on sOsMY2_O7uU-00020-00005969-00006268 October 24th I got my gallbladder sOsMY2_O7uU-00021-00006269-00006425 removed sOsMY2_O7uU-00022-00006426-00006617 you guys sOsMY2_O7uU-00023-00006618-00006863 it's been a journey sOsMY2_O7uU-00024-00006864-00007192 with me I'm in I'm in recovering stage sOsMY2_O7uU-00025-00007193-00007655 it's been very very very rough sOsMY2_O7uU-00026-00007656-00007792 um sOsMY2_O7uU-00027-00007793-00008003 I'm gonna have to break this video up sOsMY2_O7uU-00028-00008004-00008231 into pieces because it's so much to tell sOsMY2_O7uU-00029-00008232-00008495 y'all and I can't give it all to you all sOsMY2_O7uU-00030-00008496-00008987 of what's been going on in one video sOsMY2_O7uU-00031-00008988-00009173 so that may be about two or three videos sOsMY2_O7uU-00032-00009174-00009395 that I'm gonna be doing regarding what's sOsMY2_O7uU-00033-00009396-00009649 been going on with my health sOsMY2_O7uU-00034-00009650-00009803 so sOsMY2_O7uU-00035-00009804-00010219 um sOsMY2_O7uU-00036-00010220-00010505 back in May of this year sOsMY2_O7uU-00037-00010506-00010877 I want to say around by Memorial Day sOsMY2_O7uU-00038-00010878-00011195 um what was in the house sOsMY2_O7uU-00039-00011196-00011423 um we meet my husband and I and our sOsMY2_O7uU-00040-00011424-00011573 children sOsMY2_O7uU-00041-00011574-00011788 I was in the kitchen you know cooking sOsMY2_O7uU-00042-00011789-00012053 not cooking washing dishes and I started sOsMY2_O7uU-00043-00012054-00012251 experiencing like sOsMY2_O7uU-00044-00012252-00012467 because I had dried my hands off you sOsMY2_O7uU-00045-00012468-00012677 know you know when you wash dishes in sOsMY2_O7uU-00046-00012678-00012833 hot water you know your hands is going sOsMY2_O7uU-00047-00012834-00013055 to be kind of sweaty and stuff like that sOsMY2_O7uU-00048-00013056-00013330 so I drew I draw my hands out because I sOsMY2_O7uU-00049-00013331-00013571 started experiencing like sharp pains sOsMY2_O7uU-00050-00013572-00013822 like at the top part of my stomach very sOsMY2_O7uU-00051-00013823-00014057 very sharp pains and I really didn't pay sOsMY2_O7uU-00052-00014058-00014230 no attention I was like well maybe it's sOsMY2_O7uU-00053-00014231-00014422 something that ate or you know it could sOsMY2_O7uU-00054-00014423-00014813 be gas or something like that but um sOsMY2_O7uU-00055-00014813-00015085 the the sOsMY2_O7uU-00056-00015086-00015347 paints just kept getting worse and worse sOsMY2_O7uU-00057-00015347-00015622 and worse and worse sOsMY2_O7uU-00058-00015623-00015815 and then I think I have already told sOsMY2_O7uU-00059-00015816-00016103 y'all the story so fast forward short I sOsMY2_O7uU-00060-00016104-00016277 went back into the emergency room sOsMY2_O7uU-00061-00016278-00016553 experiencing the same issues they found sOsMY2_O7uU-00062-00016554-00016757 out they did an ultrasound on my stomach sOsMY2_O7uU-00063-00016758-00017044 found out it had gallstones I had a lot sOsMY2_O7uU-00064-00017045-00017350 of them in me so I went to go see sOsMY2_O7uU-00065-00017351-00017663 a GI specialist and sOsMY2_O7uU-00066-00017664-00017819 um sOsMY2_O7uU-00067-00017820-00018077 a gallbladder specialist and someone who sOsMY2_O7uU-00068-00018078-00018275 deals with gallstones gallbladder all of sOsMY2_O7uU-00069-00018276-00018533 that all little ones so came to find out sOsMY2_O7uU-00070-00018534-00018863 I needed to have surgery sOsMY2_O7uU-00071-00018864-00019079 so my surgery was scheduled for October sOsMY2_O7uU-00072-00019080-00019313 4th which was on a Monday it was sOsMY2_O7uU-00073-00019314-00019763 supposed to be an outpatient surgery sOsMY2_O7uU-00074-00019764-00019991 listen sOsMY2_O7uU-00075-00019992-00020219 maybe someone who works in medical field sOsMY2_O7uU-00076-00020220-00020530 can better explain to me to me anytime sOsMY2_O7uU-00077-00020531-00020771 that y'all have any time someone comes sOsMY2_O7uU-00078-00020772-00021107 in and have surgery they should at least sOsMY2_O7uU-00079-00021108-00021335 keep the person overnight for sOsMY2_O7uU-00080-00021336-00021569 observation just in case something was sOsMY2_O7uU-00081-00021570-00021863 to happen you know they can be able to sOsMY2_O7uU-00082-00021864-00022114 learn how to deal with you know them sOsMY2_O7uU-00083-00022115-00022391 having surgery pain all that because sOsMY2_O7uU-00084-00022392-00022643 everybody doesn't do well sOsMY2_O7uU-00085-00022644-00022907 you see what I'm saying so sOsMY2_O7uU-00086-00022908-00023177 I end up having my surgery on the 24th sOsMY2_O7uU-00087-00023178-00023519 and I basically told them like listen I sOsMY2_O7uU-00088-00023520-00023897 don't do too well after anesthesia you sOsMY2_O7uU-00089-00023898-00024125 know at least y'all can at least keep me sOsMY2_O7uU-00090-00024126-00024436 overnight sOsMY2_O7uU-00091-00024437-00024605 listen sOsMY2_O7uU-00092-00024606-00024767 I didn't tell them people like three sOsMY2_O7uU-00093-00024768-00025114 times so they didn't listen so that sOsMY2_O7uU-00094-00025115-00025367 night of me having my surgery I want to sOsMY2_O7uU-00095-00025368-00025667 say around about 11 30 12 o'clock I woke sOsMY2_O7uU-00096-00025668-00025852 my I started started breathing real sOsMY2_O7uU-00097-00025854-00026068 funny sOsMY2_O7uU-00098-00026069-00026255 and you know I already know that I was sOsMY2_O7uU-00099-00026256-00026393 going to be in pain for the surgery sOsMY2_O7uU-00100-00026394-00026639 which I always already prepared have my sOsMY2_O7uU-00101-00026639-00026843 pain medicine and all that stuff sOsMY2_O7uU-00102-00026844-00027118 so I woke my husband up he rushed me to sOsMY2_O7uU-00103-00027119-00027443 the emergency room and lo and behold sOsMY2_O7uU-00104-00027444-00027761 they end up keeping me so I've just got sOsMY2_O7uU-00105-00027762-00027970 released from the hospital on this sOsMY2_O7uU-00106-00027972-00028108 Monday sOsMY2_O7uU-00107-00028110-00028312 so I've been in the hospital from the sOsMY2_O7uU-00108-00028313-00028517 day that I had my surgery up until the sOsMY2_O7uU-00109-00028518-00028852 following Monday sOsMY2_O7uU-00110-00028854-00029224 so sOsMY2_O7uU-00111-00029225-00029662 it's it's just crazy I end up developing sOsMY2_O7uU-00112-00029663-00029908 pneumonia sOsMY2_O7uU-00113-00029910-00030299 um I had like this very sharp pain so sOsMY2_O7uU-00114-00030300-00030520 basically they've still stated to me the sOsMY2_O7uU-00115-00030522-00030683 pain that's been in my stomach is like sOsMY2_O7uU-00116-00030683-00031067 gas and air I basically have to walk sOsMY2_O7uU-00117-00031068-00031324 this off Walk and Walk and Walk and Walk sOsMY2_O7uU-00118-00031325-00031511 and listen sOsMY2_O7uU-00119-00031512-00031795 when I am in pain sOsMY2_O7uU-00120-00031795-00032327 as bad as I was I did not want to walk I sOsMY2_O7uU-00121-00032327-00032549 basically told them listen y'all not sOsMY2_O7uU-00122-00032550-00032752 gonna discharge me sOsMY2_O7uU-00123-00032753-00033040 y'all are going to take care of me and sOsMY2_O7uU-00124-00033041-00033262 get me to where I need to get to sOsMY2_O7uU-00125-00033263-00033551 somewhere after this I can be able to sOsMY2_O7uU-00126-00033552-00033802 manage and handle on my own sOsMY2_O7uU-00127-00033803-00034049 and that's exactly what they did I sOsMY2_O7uU-00128-00034050-00034205 didn't want to hear what no doctor what sOsMY2_O7uU-00129-00034206-00034505 no nurse say because I know my body and sOsMY2_O7uU-00130-00034506-00034702 I know if something is wrong something sOsMY2_O7uU-00131-00034703-00034937 is definitely wrong and y'all want to sOsMY2_O7uU-00132-00034938-00035087 take care of me sOsMY2_O7uU-00133-00035088-00035255 period sOsMY2_O7uU-00134-00035256-00035495 and that's exactly what they did they sOsMY2_O7uU-00135-00035496-00035759 took care of me I was able to get up sOsMY2_O7uU-00136-00035760-00035951 started walking sOsMY2_O7uU-00137-00035952-00036245 after they got the pain and you know I sOsMY2_O7uU-00138-00036246-00036443 had to take a couple of stool softeners sOsMY2_O7uU-00139-00036444-00036773 I had so many breathing treatments sOsMY2_O7uU-00140-00036774-00037157 so much medicine I had had several MRIs sOsMY2_O7uU-00141-00037158-00037559 and I had CAT scans I didn't had a Hilda sOsMY2_O7uU-00142-00037560-00037735 skin sOsMY2_O7uU-00143-00037736-00038033 x-rays like sOsMY2_O7uU-00144-00038034-00038440 I'm just all x-rayed MRI out sOsMY2_O7uU-00145-00038441-00038657 all right sOsMY2_O7uU-00146-00038658-00038974 I had a GI doctor to come and talk to me sOsMY2_O7uU-00147-00038975-00039245 I had the neurologist sOsMY2_O7uU-00148-00039246-00039659 well basically we just did like uh sOsMY2_O7uU-00149-00039660-00039929 you know virtual meeting where he the sOsMY2_O7uU-00150-00039930-00040289 his nurse under him came and talked to sOsMY2_O7uU-00151-00040290-00040493 me in my room and I was able to see him sOsMY2_O7uU-00152-00040494-00040780 face to face with the computer sOsMY2_O7uU-00153-00040781-00041140 so my husband thankful for him he's a sOsMY2_O7uU-00154-00041141-00041351 very good care of me he was there the sOsMY2_O7uU-00155-00041352-00041557 entire time while I was in the hospital sOsMY2_O7uU-00156-00041558-00041933 I'm thankful that my dad came and stayed sOsMY2_O7uU-00157-00041934-00042239 with our children took care of them took sOsMY2_O7uU-00158-00042240-00042587 them out to eat all that my sister from sOsMY2_O7uU-00159-00042588-00042887 Atlanta she came and she was there for sOsMY2_O7uU-00160-00042888-00043217 me for my surgery you know sOsMY2_O7uU-00161-00043218-00043421 my other sister Kamisha she couldn't be sOsMY2_O7uU-00162-00043422-00043577 there because she was in Ohio but she sOsMY2_O7uU-00163-00043578-00043774 called me just about every day my mom sOsMY2_O7uU-00164-00043775-00044057 came and visited me in the hospital she sOsMY2_O7uU-00165-00044058-00044230 caused me every day to call to check up sOsMY2_O7uU-00166-00044231-00044524 on me and I'm thankful for my family for sOsMY2_O7uU-00167-00044525-00044843 calling and being there for us at the sOsMY2_O7uU-00168-00044844-00045089 time that I needed I may look dizzy or sOsMY2_O7uU-00169-00045090-00045295 may look kind of funny tired you guys sOsMY2_O7uU-00170-00045296-00045593 I'm still like I said I'm still trying sOsMY2_O7uU-00171-00045594-00045887 to recover you know my body feels weird sOsMY2_O7uU-00172-00045888-00046240 doing this process of recovering I said sOsMY2_O7uU-00173-00046241-00046468 I'm gonna go ahead and just get on here sOsMY2_O7uU-00174-00046469-00046745 and do a video for you guys so y'all can sOsMY2_O7uU-00175-00046746-00047057 basically know exactly what's been going sOsMY2_O7uU-00176-00047058-00047279 on with me for the past couple of days sOsMY2_O7uU-00177-00047280-00047512 and why I haven't seen in the videos but sOsMY2_O7uU-00178-00047513-00047687 I do appreciate y'all support because sOsMY2_O7uU-00179-00047688-00047902 y'all have been watching the videos sOsMY2_O7uU-00180-00047903-00048130 and y'all really haven't been y'all sOsMY2_O7uU-00181-00048131-00048358 really have been supporting my YouTube sOsMY2_O7uU-00182-00048359-00048580 short so I really appreciate you guys sOsMY2_O7uU-00183-00048581-00048833 for that y'all support on that sOsMY2_O7uU-00184-00048834-00049085 I'm gonna be making some some more sOsMY2_O7uU-00185-00049086-00049295 um I did make a couple of videos while I sOsMY2_O7uU-00186-00049296-00049558 was in the hospital so I'm just gonna be sOsMY2_O7uU-00187-00049559-00049745 reviewing those edit those and put those sOsMY2_O7uU-00188-00049746-00049961 up for you guys I may include a couple sOsMY2_O7uU-00189-00049962-00050236 of Clips in with this sOsMY2_O7uU-00190-00050237-00050477 so y'all could see like what's been sOsMY2_O7uU-00191-00050478-00050735 going on while I was in the hospital I'm sOsMY2_O7uU-00192-00050736-00051107 grateful for the nurses sOsMY2_O7uU-00193-00051108-00051407 that um took good care of being this one sOsMY2_O7uU-00194-00051408-00051701 particular nurse her name is Megan she sOsMY2_O7uU-00195-00051702-00051964 really really sOsMY2_O7uU-00196-00051965-00052325 took care of me she got to the bottom of sOsMY2_O7uU-00197-00052326-00052675 my pain and my pain was able to decide sOsMY2_O7uU-00198-00052676-00053003 when she came on her shift and I just sOsMY2_O7uU-00199-00053004-00053213 really want to thank Megan I think her sOsMY2_O7uU-00200-00053214-00053392 while was there and I told her I said sOsMY2_O7uU-00201-00053394-00053638 she was like the first person to be able sOsMY2_O7uU-00202-00053639-00053866 to make this pain go away you know she sOsMY2_O7uU-00203-00053867-00054082 knows what she was doing she listened to sOsMY2_O7uU-00204-00054083-00054209 me sOsMY2_O7uU-00205-00054210-00054419 um she looked back at my my records sOsMY2_O7uU-00206-00054420-00054623 what's been going on thus far before she sOsMY2_O7uU-00207-00054624-00054899 came on her shift and she reached out to sOsMY2_O7uU-00208-00054900-00055115 the doctors and we they was able to come sOsMY2_O7uU-00209-00055116-00055313 up with a plan for me to so I could be sOsMY2_O7uU-00210-00055314-00055444 able to get better sOsMY2_O7uU-00211-00055445-00055654 what she did sOsMY2_O7uU-00212-00055655-00055876 um but that day of me having my surgery sOsMY2_O7uU-00213-00055877-00056075 y'all it was just sOsMY2_O7uU-00214-00056076-00056644 it was rough it was really really rough sOsMY2_O7uU-00215-00056645-00056879 um but like I said it's gonna be a sOsMY2_O7uU-00216-00056879-00057059 little minute before I can be able to go sOsMY2_O7uU-00217-00057060-00057226 back to sOsMY2_O7uU-00218-00057227-00057791 you know my normal routine of you know sOsMY2_O7uU-00219-00057791-00058037 taking care of myself I'm able to get up sOsMY2_O7uU-00220-00058038-00058361 and walk you know I do have a walker sOsMY2_O7uU-00221-00058362-00058535 um so the hospital sOsMY2_O7uU-00222-00058536-00058630 um sOsMY2_O7uU-00223-00058632-00058900 manager came in um they did put an order sOsMY2_O7uU-00224-00058901-00059165 for me to get a walker that's how I was sOsMY2_O7uU-00225-00059166-00059375 able to like get up and walk around in sOsMY2_O7uU-00226-00059376-00059542 the hospital I did get up a couple of sOsMY2_O7uU-00227-00059544-00059771 times walked around in the hospital they sOsMY2_O7uU-00228-00059772-00060011 cheered me on sOsMY2_O7uU-00229-00060012-00060149 um sOsMY2_O7uU-00230-00060150-00060461 one of the weird things after I had my sOsMY2_O7uU-00231-00060462-00060676 surgery is like I didn't have an sOsMY2_O7uU-00232-00060677-00061030 appetite for food it's like I try to eat sOsMY2_O7uU-00233-00061032-00061192 it it's like sOsMY2_O7uU-00234-00061194-00061432 it didn't matter what it was it was like sOsMY2_O7uU-00235-00061433-00061613 I ate bits and pieces here and there and sOsMY2_O7uU-00236-00061614-00061871 then I was like over it the smell of sOsMY2_O7uU-00237-00061872-00062057 food just sOsMY2_O7uU-00238-00062058-00062542 made me very very nauseated I was like I sOsMY2_O7uU-00239-00062544-00062729 don't want it so they switched me from sOsMY2_O7uU-00240-00062729-00063076 solid foods to liquid that was like the sOsMY2_O7uU-00241-00063077-00063400 worst thing ever I never seen sOsMY2_O7uU-00242-00063401-00063742 chicken broth look liquidy sOsMY2_O7uU-00243-00063744-00064007 liquidy that may not be a word but I sOsMY2_O7uU-00244-00064008-00064241 made it up anyway look like that and sOsMY2_O7uU-00245-00064241-00064403 then when you put the spoon in and try sOsMY2_O7uU-00246-00064404-00064547 to like sOsMY2_O7uU-00247-00064548-00064823 sip it sip on it it was like real thick sOsMY2_O7uU-00248-00064824-00065021 like I was like this ain't no this is sOsMY2_O7uU-00249-00065022-00065230 jello because it looked just like jello sOsMY2_O7uU-00250-00065232-00065543 I kid you not it looked a watery but you sOsMY2_O7uU-00251-00065544-00065723 know when you put the spoon in you shake sOsMY2_O7uU-00252-00065724-00065903 it it was you know you know how a sOsMY2_O7uU-00253-00065904-00066269 chicken broth look and then like that sOsMY2_O7uU-00254-00066270-00066467 immediately turned me off I told him I sOsMY2_O7uU-00255-00066468-00066688 said I can't deal with this so I was on sOsMY2_O7uU-00256-00066689-00066893 liquids for like sOsMY2_O7uU-00257-00066894-00067126 two days sOsMY2_O7uU-00258-00067127-00067469 but I kid you not my husband sOsMY2_O7uU-00259-00067470-00067756 went to the kitchen in the hospital sOsMY2_O7uU-00260-00067757-00068117 he got me an apple and he got me a sOsMY2_O7uU-00261-00068118-00068417 grilled cheese sandwich sOsMY2_O7uU-00262-00068418-00068644 when I ate that grilled cheese sandwich sOsMY2_O7uU-00263-00068645-00068921 and I tore that Apple up I said okay sOsMY2_O7uU-00264-00068922-00069185 cool this is doing good on me this is sOsMY2_O7uU-00265-00069186-00069413 doing good on my stomach so I talked to sOsMY2_O7uU-00266-00069414-00069629 my nurse and I was like can y'all change sOsMY2_O7uU-00267-00069630-00069863 my um sOsMY2_O7uU-00268-00069864-00070193 my diet back to solids because this sOsMY2_O7uU-00269-00070194-00070475 liquid stuff ain't working now sOsMY2_O7uU-00270-00070476-00070769 to know me everybody that knows me knows sOsMY2_O7uU-00271-00070770-00071015 me knows that I love ice cream they gave sOsMY2_O7uU-00272-00071016-00071225 me sherbet and ice cream and I did not sOsMY2_O7uU-00273-00071226-00071441 eat none of it sOsMY2_O7uU-00274-00071442-00071759 so for me to not eat ice cream and sOsMY2_O7uU-00275-00071760-00071950 sherbet you know something is definitely sOsMY2_O7uU-00276-00071951-00072275 wrong something is off okay sOsMY2_O7uU-00277-00072276-00072461 so sOsMY2_O7uU-00278-00072462-00072526 um sOsMY2_O7uU-00279-00072527-00072785 yeah it just sat there sOsMY2_O7uU-00280-00072786-00073181 I try to eat it just it wasn't sOsMY2_O7uU-00281-00073182-00073415 the Sharpie wasn't sharpening the ice sOsMY2_O7uU-00282-00073416-00073613 cream wasn't creaming sOsMY2_O7uU-00283-00073614-00074032 it really wasn't so what I did was sOsMY2_O7uU-00284-00074033-00074225 um when my nurse said okay cool we'll sOsMY2_O7uU-00285-00074226-00074411 switch you back to Solace and we'll see sOsMY2_O7uU-00286-00074412-00074585 how you're doing if you do good we'll sOsMY2_O7uU-00287-00074586-00074771 keep you on it if not we're gonna have sOsMY2_O7uU-00288-00074772-00074926 to go back to the liquidy we're just sOsMY2_O7uU-00289-00074927-00075100 gonna have to figure something out sOsMY2_O7uU-00290-00075101-00075305 so I told him I said when my husband got sOsMY2_O7uU-00291-00075306-00075497 me an Apple from downstairs in the sOsMY2_O7uU-00292-00075498-00075629 kitchen and he got me a grilled cheese sOsMY2_O7uU-00293-00075630-00075826 sandwich I ate that it didn't do nothing sOsMY2_O7uU-00294-00075827-00076126 to me cause y'all I was starving like sOsMY2_O7uU-00295-00076127-00076391 really I was hungry but I just didn't sOsMY2_O7uU-00296-00076392-00076894 have an appetite for food whatsoever so sOsMY2_O7uU-00297-00076895-00077297 I took that and um after that it's like sOsMY2_O7uU-00298-00077298-00077561 I'm I got a taste for apples now I don't sOsMY2_O7uU-00299-00077562-00077765 know what it is normally I could eat an sOsMY2_O7uU-00300-00077766-00077956 apple here and there I'm not like an sOsMY2_O7uU-00301-00077957-00078094 apple eater sOsMY2_O7uU-00302-00078095-00078394 but um now I'm starting to eat apples sOsMY2_O7uU-00303-00078395-00078605 it's like I'm that's what I want now sOsMY2_O7uU-00304-00078606-00078959 just apples apples apples sOsMY2_O7uU-00305-00078960-00079055 um sOsMY2_O7uU-00306-00079056-00079409 I had to wear the pins because sOsMY2_O7uU-00307-00079410-00079776 I didn't have no control of my bowels sOsMY2_O7uU-00308-00079777-00080050 whatsoever regardless if it was a number sOsMY2_O7uU-00309-00080051-00080326 one or the number two like really I sOsMY2_O7uU-00310-00080327-00080597 messed up on myself I tried to get up to sOsMY2_O7uU-00311-00080598-00080800 go to the bathroom it wasn't working I sOsMY2_O7uU-00312-00080801-00081041 mean I tell you I had muscle spasms in sOsMY2_O7uU-00313-00081042-00081323 my stomach to where I was sitting up to sOsMY2_O7uU-00314-00081324-00081617 eat and my husband and I was talking and sOsMY2_O7uU-00315-00081618-00081899 I had and then next thing you know I was sOsMY2_O7uU-00316-00081900-00082241 I had a muscle spasm so hard sOsMY2_O7uU-00317-00082242-00082523 and it was very painful to wear and I I sOsMY2_O7uU-00318-00082524-00082732 peed on myself sOsMY2_O7uU-00319-00082733-00083026 I didn't wish that on nobody and every sOsMY2_O7uU-00320-00083027-00083249 time I I could feel them coming on but sOsMY2_O7uU-00321-00083250-00083537 what helped me to get through that pain sOsMY2_O7uU-00322-00083538-00083717 was to sOsMY2_O7uU-00323-00083718-00083975 take deep breaths I had to keep doing it sOsMY2_O7uU-00324-00083976-00084203 over and over and over the muscle spasms sOsMY2_O7uU-00325-00084204-00084400 come out of nowhere sOsMY2_O7uU-00326-00084401-00084623 they come out of nowhere and they was in sOsMY2_O7uU-00327-00084624-00084994 the areas where I had my incisions at so sOsMY2_O7uU-00328-00084995-00085306 to have muscle spasms in the area where sOsMY2_O7uU-00329-00085307-00085606 I had my decision at I'm already sore my sOsMY2_O7uU-00330-00085607-00085876 stomach is already swollen I'm already sOsMY2_O7uU-00331-00085877-00086285 in pain and to have those muscle spasms sOsMY2_O7uU-00332-00086286-00086519 in that area that made it worse to where sOsMY2_O7uU-00333-00086520-00086771 it took my breath away and it's the sOsMY2_O7uU-00334-00086772-00087053 first time I experienced that was around sOsMY2_O7uU-00335-00087054-00087317 it was in my sleep sOsMY2_O7uU-00336-00087318-00087653 and I was sleeping so good because sOsMY2_O7uU-00337-00087654-00087881 um they gave me some melatonin and I sOsMY2_O7uU-00338-00087882-00088079 told that nurse my doctor said Megan I sOsMY2_O7uU-00339-00088080-00088312 said listen I haven't been able to sleep sOsMY2_O7uU-00340-00088313-00088588 for the past two days since I've been sOsMY2_O7uU-00341-00088589-00088679 here sOsMY2_O7uU-00342-00088680-00088955 I need rest I said I'm tired I'm tired sOsMY2_O7uU-00343-00088956-00089291 I'm tired so she looked into it with sOsMY2_O7uU-00344-00089292-00089435 everything that was going on the doctor sOsMY2_O7uU-00345-00089436-00089591 did clear it for me to get some sOsMY2_O7uU-00346-00089592-00089818 melatonin she gave me some melatonin she sOsMY2_O7uU-00347-00089819-00090005 gave me the medicine for my pain it sOsMY2_O7uU-00348-00090006-00090161 starts with the B but I can't think of sOsMY2_O7uU-00349-00090162-00090335 the name of it sOsMY2_O7uU-00350-00090336-00090588 when I tell you guys sOsMY2_O7uU-00351-00090589-00090779 when I sOsMY2_O7uU-00352-00090780-00091012 took that melatonin and took that sOsMY2_O7uU-00353-00091013-00091306 medicine for my pain I was out for the sOsMY2_O7uU-00354-00091307-00091444 Carol sOsMY2_O7uU-00355-00091445-00091738 she my uh Megan told me she was like I sOsMY2_O7uU-00356-00091739-00091900 came in your room a couple of times she sOsMY2_O7uU-00357-00091901-00092194 said you was gone mouth wide open this sOsMY2_O7uU-00358-00092195-00092561 morning I said listen I was going to go sOsMY2_O7uU-00359-00092562-00092759 get it because I was tired she was like sOsMY2_O7uU-00360-00092760-00092944 you could tell you was tired she said sOsMY2_O7uU-00361-00092945-00093232 you it looks all in your face that you sOsMY2_O7uU-00362-00093233-00093556 was tired and the way you she said the sOsMY2_O7uU-00363-00093557-00093767 way I was laying she could tell that I sOsMY2_O7uU-00364-00093768-00094018 was tired but I was comfortable at the sOsMY2_O7uU-00365-00094019-00094144 same time sOsMY2_O7uU-00366-00094145-00094349 but yeah I was and sleeping in the sOsMY2_O7uU-00367-00094350-00094582 hospital you know period is gonna be sOsMY2_O7uU-00368-00094583-00094756 uncomfortable waiting in the weight room sOsMY2_O7uU-00369-00094757-00094967 is uncomfortable but being in there for sOsMY2_O7uU-00370-00094968-00095267 a whole week is very uncomfortable sOsMY2_O7uU-00371-00095268-00095459 I tried to get comfortable trying to sOsMY2_O7uU-00372-00095460-00095693 move here there it just wasn't working sOsMY2_O7uU-00373-00095694-00095987 Hospital wasn't hospitaling it really sOsMY2_O7uU-00374-00095988-00096100 wasn't sOsMY2_O7uU-00375-00096101-00096317 but other than that sOsMY2_O7uU-00376-00096318-00096449 um sOsMY2_O7uU-00377-00096450-00096749 I had so many nurses so many doctors sOsMY2_O7uU-00378-00096750-00097043 that I had seen the doctor that did my sOsMY2_O7uU-00379-00097044-00097294 surgery came in there I have a follow-up sOsMY2_O7uU-00380-00097295-00097594 with him on November 10th sOsMY2_O7uU-00381-00097595-00097768 and me and him gonna have a long sOsMY2_O7uU-00382-00097769-00097997 conversation about the care that I sOsMY2_O7uU-00383-00097998-00098309 received after I had my surgery I'm I'm sOsMY2_O7uU-00384-00098310-00098525 gonna have a long conversation with him sOsMY2_O7uU-00385-00098526-00098765 I'm not gonna have an attitude with him sOsMY2_O7uU-00386-00098766-00099071 I'm just gonna basically Express sOsMY2_O7uU-00387-00099072-00099329 my concerns and my issues that I had sOsMY2_O7uU-00388-00099330-00099659 right after my surgery and I want him to sOsMY2_O7uU-00389-00099660-00099756 know sOsMY2_O7uU-00390-00099757-00100144 my list and this was uncalled for I told sOsMY2_O7uU-00391-00100145-00100361 everybody when when I had to go back to sOsMY2_O7uU-00392-00100362-00100588 the emergency room I let them know I sOsMY2_O7uU-00393-00100589-00100829 expressed my issues the entire time I sOsMY2_O7uU-00394-00100830-00101056 was there in the hospital I expressed my sOsMY2_O7uU-00395-00101057-00101356 issues before I left I expressed my sOsMY2_O7uU-00396-00101357-00101471 issues sOsMY2_O7uU-00397-00101472-00101687 the hospital manager sOsMY2_O7uU-00398-00101688-00101956 called me and I expressed my issues so sOsMY2_O7uU-00399-00101957-00102137 they fully aware sOsMY2_O7uU-00400-00102138-00102401 of my issues and concerns that I had sOsMY2_O7uU-00401-00102402-00102653 after I had my surgery because something sOsMY2_O7uU-00402-00102654-00102856 that you was born with sOsMY2_O7uU-00403-00102857-00103163 and then later on in life it has to be sOsMY2_O7uU-00404-00103164-00103499 removed to me they should at least keep sOsMY2_O7uU-00405-00103500-00103894 people overnight sOsMY2_O7uU-00406-00103895-00104171 any type of surgery should be at least sOsMY2_O7uU-00407-00104172-00104363 keep the person overnight for sOsMY2_O7uU-00408-00104364-00104513 observation sOsMY2_O7uU-00409-00104514-00104801 just to see you know how well or not sOsMY2_O7uU-00410-00104802-00105028 well that person would do you know what sOsMY2_O7uU-00411-00105029-00105245 I'm saying because some people may not sOsMY2_O7uU-00412-00105246-00105575 have help at all once they have that sOsMY2_O7uU-00413-00105576-00105736 surgery sOsMY2_O7uU-00414-00105738-00106043 they may not have someone to come up and sOsMY2_O7uU-00415-00106044-00106277 stay there and be with them or you know sOsMY2_O7uU-00416-00106278-00106481 they may not have nobody at the house to sOsMY2_O7uU-00417-00106482-00106702 be with them throughout the night in the sOsMY2_O7uU-00418-00106703-00106907 days to come for them to have their sOsMY2_O7uU-00419-00106908-00107158 surgery everybody's situation is totally sOsMY2_O7uU-00420-00107159-00107357 different everybody body is totally sOsMY2_O7uU-00421-00107358-00107675 different everybody May body May react sOsMY2_O7uU-00422-00107676-00107921 totally different sOsMY2_O7uU-00423-00107922-00108371 and I knew mine's going in and for me sOsMY2_O7uU-00424-00108372-00108749 for my for my voice and my issues and my sOsMY2_O7uU-00425-00108750-00108965 concerns not to be heard we got a sOsMY2_O7uU-00426-00108966-00109271 problem sOsMY2_O7uU-00427-00109272-00109595 we definitely have a big problem and I sOsMY2_O7uU-00428-00109596-00109781 know for one thing and two things for sOsMY2_O7uU-00429-00109782-00110093 sure that doctor that did my surgery I'm sOsMY2_O7uU-00430-00110094-00110323 not never going back to him for anything sOsMY2_O7uU-00431-00110324-00110699 I will find me somewhere else to go sOsMY2_O7uU-00432-00110700-00110921 my primary doctor referred me to that sOsMY2_O7uU-00433-00110922-00111107 doctor and I got an appointment with my sOsMY2_O7uU-00434-00111108-00111299 primary doctor as well and I'm gonna let sOsMY2_O7uU-00435-00111300-00111647 him know do not refer me to do donuts sOsMY2_O7uU-00436-00111648-00111960 not do not do do not sOsMY2_O7uU-00437-00111961-00112325 referred me to him ever again you're sOsMY2_O7uU-00438-00112326-00112513 gonna have to refer me to somewhere else sOsMY2_O7uU-00439-00112514-00112799 if not if that's gonna be a problem I'm sOsMY2_O7uU-00440-00112800-00112973 gonna find me another primary doctor sOsMY2_O7uU-00441-00112974-00113434 because ain't nobody got time for that sOsMY2_O7uU-00442-00113435-00113669 having all these breathing treatments sOsMY2_O7uU-00443-00113670-00113957 and twos all over everywhere and then sOsMY2_O7uU-00444-00113958-00114208 getting poke here poke hair poked hair sOsMY2_O7uU-00445-00114209-00114466 then I got busted veins my both of my sOsMY2_O7uU-00446-00114467-00114640 right arms and my left arms look sOsMY2_O7uU-00447-00114641-00114910 terrible because I can barely find my sOsMY2_O7uU-00448-00114911-00115133 veins they had to get an MRI I had to sOsMY2_O7uU-00449-00115133-00115360 get an MRI technician to come in to find sOsMY2_O7uU-00450-00115361-00115475 my veins sOsMY2_O7uU-00451-00115476-00115781 like my right arm is best arm for it for sOsMY2_O7uU-00452-00115782-00116021 me to draw blood but when that started sOsMY2_O7uU-00453-00116022-00116158 happening like sOsMY2_O7uU-00454-00116159-00116369 because I was on my sister had called me sOsMY2_O7uU-00455-00116370-00116627 and um me and her was talking in the sOsMY2_O7uU-00456-00116628-00116801 middle of talking I felt pain in my room sOsMY2_O7uU-00457-00116802-00117004 it was like but maybe because I'm moving sOsMY2_O7uU-00458-00117005-00117233 my arm around and IVs over there now I'm sOsMY2_O7uU-00459-00117233-00117454 starting looking over there my arm was sOsMY2_O7uU-00460-00117455-00117934 swollen from the dog on IV sOsMY2_O7uU-00461-00117935-00118216 so I had a Russian call the doctor Dave sOsMY2_O7uU-00462-00118217-00118427 I'm the nurse she came in so they had to sOsMY2_O7uU-00463-00118428-00118601 take that out and then they had to come sOsMY2_O7uU-00464-00118602-00118799 on my left side they couldn't find one sOsMY2_O7uU-00465-00118800-00119027 normally like how they normally do so I sOsMY2_O7uU-00466-00119028-00119225 had to wait for MRT to come in and then sOsMY2_O7uU-00467-00119226-00119440 I started acting up I told him I said sOsMY2_O7uU-00468-00119441-00119710 forget it y'all tearing me up in here sOsMY2_O7uU-00469-00119711-00119939 for real sOsMY2_O7uU-00470-00119940-00120245 so it was just like sOsMY2_O7uU-00471-00120246-00120515 one thing after another after another at sOsMY2_O7uU-00472-00120516-00120725 another but one good thing is I took a sOsMY2_O7uU-00473-00120726-00120989 shower you guys sOsMY2_O7uU-00474-00120990-00121295 and when I took that shower I felt so sOsMY2_O7uU-00475-00121296-00121793 good I felt very very good they can't sOsMY2_O7uU-00476-00121794-00122008 say well this is she's laying here and sOsMY2_O7uU-00477-00122009-00122189 just not doing anything she's laying sOsMY2_O7uU-00478-00122190-00122628 here not taking a shower I took showers sOsMY2_O7uU-00479-00122629-00122860 one of the things that I was proud of sOsMY2_O7uU-00480-00122861-00123040 was when the fact that I started getting sOsMY2_O7uU-00481-00123041-00123316 up on my own and I started going to the sOsMY2_O7uU-00482-00123317-00123628 bathroom sOsMY2_O7uU-00483-00123629-00123916 I was happy about that but one time I sOsMY2_O7uU-00484-00123917-00124073 couldn't make it you guys I don't know sOsMY2_O7uU-00485-00124074-00124258 what happened it's like I sneezed and sOsMY2_O7uU-00486-00124259-00124540 then everything just came out sOsMY2_O7uU-00487-00124541-00124816 you know those are embarrassing moments sOsMY2_O7uU-00488-00124817-00125171 I did apologize to the nurses I kept sOsMY2_O7uU-00489-00125172-00125381 apologizing like listen I tried to get sOsMY2_O7uU-00490-00125382-00125531 up on my own sOsMY2_O7uU-00491-00125532-00125734 it wasn't working sOsMY2_O7uU-00492-00125735-00125993 but hey it is what it is you know I'm sOsMY2_O7uU-00493-00125994-00126143 pretty sure they're used to it on a sOsMY2_O7uU-00494-00126144-00126299 regular basis sOsMY2_O7uU-00495-00126300-00126616 but it's not like I wasn't just doing it sOsMY2_O7uU-00496-00126617-00126821 on you know intentionally and just not sOsMY2_O7uU-00497-00126822-00127108 getting up not doing anything but I did sOsMY2_O7uU-00498-00127109-00127577 get up and used the bathroom on my own sOsMY2_O7uU-00499-00127578-00127781 but like I stated it's gonna be a lot of sOsMY2_O7uU-00500-00127782-00127936 videos and I'm gonna be sitting down sOsMY2_O7uU-00501-00127938-00128158 explaining to you know all the things sOsMY2_O7uU-00502-00128159-00128327 that I've been going through but I sOsMY2_O7uU-00503-00128328-00128489 really wanted to get on here to sOsMY2_O7uU-00504-00128490-00128758 basically sOsMY2_O7uU-00505-00128759-00129064 let y'all know what's been going on why sOsMY2_O7uU-00506-00129065-00129202 y'all haven't been seeing me for the sOsMY2_O7uU-00507-00129203-00129521 past couple of days so sOsMY2_O7uU-00508-00129522-00129802 this is what's been going on but I'm not sOsMY2_O7uU-00509-00129803-00130073 gonna be on here this long I just wanted sOsMY2_O7uU-00510-00130074-00130343 to give y'all update sOsMY2_O7uU-00511-00130344-00130451 um sOsMY2_O7uU-00512-00130452-00130799 so I will be doing more sit downs and sOsMY2_O7uU-00513-00130800-00131021 I'm gonna be scheduling a live here sOsMY2_O7uU-00514-00131022-00131345 pretty soon but I'm gonna schedule it a sOsMY2_O7uU-00515-00131346-00131549 couple of days in advance so y'all know sOsMY2_O7uU-00516-00131550-00131831 exactly when I'll be able to go when I sOsMY2_O7uU-00517-00131832-00132077 will be going live sOsMY2_O7uU-00518-00132078-00132377 to give y'all more updates but that's sOsMY2_O7uU-00519-00132378-00132851 just a little bit that sums it all up sOsMY2_O7uU-00520-00132852-00133037 shorter sOsMY2_O7uU-00521-00133038-00133313 but um I'm about to take my medicine sOsMY2_O7uU-00522-00133314-00133511 probably get me something to eat I ate sOsMY2_O7uU-00523-00133512-00133816 breakfast I'm am I am able to keep food sOsMY2_O7uU-00524-00133817-00133954 down so sOsMY2_O7uU-00525-00133955-00134195 that's the best part and I'm able to at sOsMY2_O7uU-00526-00134196-00134321 least keep sOsMY2_O7uU-00527-00134322-00134609 s you know food down I'm not eating fast sOsMY2_O7uU-00528-00134610-00134951 foods I am watching when I eat and I've sOsMY2_O7uU-00529-00134952-00135113 been drinking water water water water sOsMY2_O7uU-00530-00135114-00135359 water water water sOsMY2_O7uU-00531-00135360-00135611 and it's a good thing sOsMY2_O7uU-00532-00135612-00135881 it's it's a good thing yes I lost a lot sOsMY2_O7uU-00533-00135882-00136349 of weight I don't know how much I lost sOsMY2_O7uU-00534-00136350-00136619 I haven't gotten on the scale so the sOsMY2_O7uU-00535-00136620-00136775 last time I got on the scale was before sOsMY2_O7uU-00536-00136776-00137027 my surgery and then you know when you go sOsMY2_O7uU-00537-00137028-00137152 to the emergency room they're making sOsMY2_O7uU-00538-00137153-00137435 your own skills so sOsMY2_O7uU-00539-00137436-00137689 anyways sOsMY2_O7uU-00540-00137690-00138040 I will be sOsMY2_O7uU-00541-00138041-00138175 um sOsMY2_O7uU-00542-00138176-00138677 I might take me a little nap too sOsMY2_O7uU-00543-00138678-00138977 oh my phone is right here so sOsMY2_O7uU-00544-00138978-00139216 this is to sum it up you guys so y'all sOsMY2_O7uU-00545-00139217-00139481 stay tuned for my next video sOsMY2_O7uU-00546-00139482-00139673 all right so happy sOsMY2_O7uU-00547-00139674-00139907 hump day Wednesday sOsMY2_O7uU-00548-00139908-00140189 y'all enjoy the rest of y'all day and sOsMY2_O7uU-00549-00140190-00140467 peace out sOTIsAswdtM-00000-00000218-00000532 [Music] sOTIsAswdtM-00001-00000533-00000824 here we presents the top five best sOTIsAswdtM-00002-00000825-00001283 French door refrigerator starting of our sOTIsAswdtM-00003-00001284-00001772 list at number five samsung RF sOTIsAswdtM-00004-00001773-00002152 R if you need a huge capacity the sOTIsAswdtM-00005-00002153-00002460 samsung RF sOTIsAswdtM-00006-00002461-00002732 ATS are maybe the best French door sOTIsAswdtM-00007-00002733-00002935 refrigerator for you in your household sOTIsAswdtM-00008-00002936-00003226 with a staggering 28 cubic foot capacity sOTIsAswdtM-00009-00003227-00003538 it's one of the largest refrigerators on sOTIsAswdtM-00010-00003539-00003751 the market and an amazing option for a sOTIsAswdtM-00011-00003752-00004103 2018 kitchen upgrade it's even Energy sOTIsAswdtM-00012-00004104-00004400 Star rated this refrigerator has so many sOTIsAswdtM-00013-00004401-00004592 features that it's hard to cover them sOTIsAswdtM-00014-00004593-00004850 all it's also covered by a warranty of sOTIsAswdtM-00015-00004851-00005095 one year parts and labor five years sOTIsAswdtM-00016-00005096-00005333 parts and labor on the sealed system and sOTIsAswdtM-00017-00005334-00005534 ten years on the digital inverter sOTIsAswdtM-00018-00005535-00005822 compressor tons of space energy sOTIsAswdtM-00019-00005823-00006056 efficiency and so much flexibility sOTIsAswdtM-00020-00006057-00006428 what's not to love for more information sOTIsAswdtM-00021-00006429-00006646 and price check out the product links sOTIsAswdtM-00022-00006647-00006919 and description underneath the video sOTIsAswdtM-00023-00006920-00007167 coming in at number four of our list sOTIsAswdtM-00024-00007168-00007601 KitchenAid krf C 300s if you love the sOTIsAswdtM-00025-00007602-00007844 counter depth look one smaller and less sOTIsAswdtM-00026-00007845-00008069 expensive option than the Frigidaire Pro sOTIsAswdtM-00027-00008070-00008291 refrigerator review above is the Kitchen sOTIsAswdtM-00028-00008292-00008717 Aid krf C 300s this 20 cubic foot sOTIsAswdtM-00029-00008718-00008948 refrigerator is available in premium sOTIsAswdtM-00030-00008949-00009139 black stainless for two thousand two sOTIsAswdtM-00031-00009140-00009346 hundred ninety nine dollars as well as sOTIsAswdtM-00032-00009347-00009617 black white or stainless steel at two sOTIsAswdtM-00033-00009618-00010042 thousand $199 for more information on sOTIsAswdtM-00034-00010043-00010256 black stainless and other new appliance sOTIsAswdtM-00035-00010257-00010510 color options check out our article on sOTIsAswdtM-00036-00010511-00010789 the topic the many deluxe features and sOTIsAswdtM-00037-00010790-00011030 customizability of this refrigerator are sOTIsAswdtM-00038-00011031-00011224 what make it a premium choice for small sOTIsAswdtM-00039-00011225-00011495 to medium households if you want a sOTIsAswdtM-00040-00011496-00011710 refrigerator that does a lot of the work sOTIsAswdtM-00041-00011711-00011948 for you the extent fresh temperature sOTIsAswdtM-00042-00011949-00012134 management system and variety of sOTIsAswdtM-00043-00012135-00012331 adjustable features helps you get the sOTIsAswdtM-00044-00012332-00012628 most out of your food items halfway of sOTIsAswdtM-00045-00012629-00013259 our list at number three LG lfx25991st sOTIsAswdtM-00046-00013260-00013454 next review for our list of the best sOTIsAswdtM-00047-00013455-00013784 French door refrigerator choices of 2018 sOTIsAswdtM-00048-00013785-00016144 is the LG lfx25991st 24.6 km/h implyin sOTIsAswdtM-00049-00016146-00016361 thanks to the easily accessible freezer sOTIsAswdtM-00050-00016362-00016646 space and easy open doors the smart sOTIsAswdtM-00051-00016647-00016889 technology integrated into this LG sOTIsAswdtM-00052-00016890-00017120 refrigerator helps make your life easier sOTIsAswdtM-00053-00017121-00017315 and is a great choice for people who sOTIsAswdtM-00054-00017316-00017627 want responsive appliances bonus it sOTIsAswdtM-00055-00017628-00017879 comes with a warranty of one year parts sOTIsAswdtM-00056-00017880-00018092 and labor seven years on the sealed sOTIsAswdtM-00057-00018093-00018311 system and 10 years on the linear sOTIsAswdtM-00058-00018312-00018521 compressor that helps the refrigerator sOTIsAswdtM-00059-00018522-00018692 respond quickly to changes in sOTIsAswdtM-00060-00018693-00018976 temperature number two of his list sOTIsAswdtM-00061-00018977-00019586 Frigidaire FP BC 2277 RF another model sOTIsAswdtM-00062-00019587-00019739 you should check out comes from sOTIsAswdtM-00063-00019740-00019973 frigidaires professional line the sOTIsAswdtM-00064-00019974-00020162 frigidaire professional line puts sOTIsAswdtM-00065-00020163-00020396 high-end appliances at your fingertips sOTIsAswdtM-00066-00020397-00020630 one of the pro lines best french door sOTIsAswdtM-00067-00020631-00021113 refrigerator offerings is the FP BC 2277 sOTIsAswdtM-00068-00021114-00021404 RF a twenty two point six cubic foot sOTIsAswdtM-00069-00021405-00021587 refrigerator available in smudge-proof sOTIsAswdtM-00070-00021588-00021914 stainless steel this model is available sOTIsAswdtM-00071-00021915-00022133 in stainless steel only this sOTIsAswdtM-00072-00022134-00022325 professionally styled French door sOTIsAswdtM-00073-00022326-00022585 refrigerator is counter-depth sent just sOTIsAswdtM-00074-00022586-00022859 28.5 deep to fit in perfectly with your sOTIsAswdtM-00075-00022860-00023086 kitchen this frigidaire professional sOTIsAswdtM-00076-00023087-00023309 refrigerator brings some incredible sOTIsAswdtM-00077-00023310-00023534 organizational power to your kitchen and sOTIsAswdtM-00078-00023535-00023822 a gorgeous package dual ice makers and sOTIsAswdtM-00079-00023823-00024029 the hanging wine rack come in handy for sOTIsAswdtM-00080-00024030-00024206 entertaining and the counter depth sOTIsAswdtM-00081-00024207-00024437 design plus optional trim kit help sOTIsAswdtM-00082-00024438-00024659 maximize your kitchen space and style sOTIsAswdtM-00083-00024660-00024908 and coming in at number one of our list sOTIsAswdtM-00084-00024909-00025394 GE Net 25 J MK es starting off our sOTIsAswdtM-00085-00025395-00025547 review of the best French door sOTIsAswdtM-00086-00025548-00025916 refrigerator options of 2018 is the Gina sOTIsAswdtM-00087-00025917-00026100 25 JMK sOTIsAswdtM-00088-00026101-00026383 an energy star-qualified twenty four sOTIsAswdtM-00089-00026383-00026552 point eight cubic foot refrigerator sOTIsAswdtM-00090-00026553-00026852 available in GES exclusive slate color sOTIsAswdtM-00091-00026853-00027139 starting in black or white and in Slate sOTIsAswdtM-00092-00027139-00027408 or stainless this family size fridge is sOTIsAswdtM-00093-00027409-00027618 a great combination of efficiency and sOTIsAswdtM-00094-00027619-00027918 helpful features the turbo cool setting sOTIsAswdtM-00095-00027919-00028120 is a great way to offset the loss of sOTIsAswdtM-00096-00028120-00028324 cool air due to opening and closing the sOTIsAswdtM-00097-00028325-00028561 refrigerator frequently such as when sOTIsAswdtM-00098-00028562-00028743 preparing a meal or storing away sOTIsAswdtM-00099-00028744-00029008 groceries a digital temperature display sOTIsAswdtM-00100-00029008-00029202 and upfront electronic temperature sOTIsAswdtM-00101-00029203-00029383 controls help you monitor your sOTIsAswdtM-00102-00029383-00029615 refrigerator with just a glance sOTIsAswdtM-00103-00029616-00029862 especially if you want to try out GE sOTIsAswdtM-00104-00029863-00030105 Slate appliances this French door sOTIsAswdtM-00105-00030106-00030402 refrigerator sRPCkyBoPkg-00000-00000006-00000224 at Georgia power we have lots of ways to sRPCkyBoPkg-00001-00000225-00000440 help customers save on their energy bill sRPCkyBoPkg-00002-00000441-00000688 from senior discounts to flexible rate sRPCkyBoPkg-00003-00000689-00000935 options we can help you control costs sRPCkyBoPkg-00004-00000936-00001154 stay comfortable all year long if you're sRPCkyBoPkg-00005-00001155-00001270 looking to make your home more sRPCkyBoPkg-00006-00001271-00001487 energy-efficient you can redeem instant sRPCkyBoPkg-00007-00001488-00001730 rebates on energy saving products and sRPCkyBoPkg-00008-00001730-00001946 services on Georgia Power marketplace sRPCkyBoPkg-00009-00001947-00002156 we'll even pick up and recycle your sRPCkyBoPkg-00010-00002157-00002396 secondary refrigerator or freezer and sRPCkyBoPkg-00011-00002397-00002675 give you $35 to get started visit sRPCkyBoPkg-00012-00002676-00003149 Georgia Power com slash residential sXola9xsvZg-00000-00001276-00001504 this episode of epicenter bitcoin is sXola9xsvZg-00001-00001505-00001639 brought to you bythe of infinity sXola9xsvZg-00002-00001641-00001801 conference taking place in miami beach sXola9xsvZg-00003-00001802-00001964 from October thirtieth November second sXola9xsvZg-00004-00001964-00002189 join industry thought leaders investors sXola9xsvZg-00005-00002190-00002359 and leading blockchain companies to sXola9xsvZg-00006-00002360-00002534 discuss and showcase how they will use sXola9xsvZg-00007-00002535-00002672 block chains in a wide range of sXola9xsvZg-00008-00002673-00002900 industries go to bid finity calm / sXola9xsvZg-00009-00002901-00003133 epicenter for discounts on registrations sXola9xsvZg-00010-00003134-00003497 and exhibitor packages and by Jax Jax sXola9xsvZg-00011-00003497-00003650 does the user friendly wallet that works sXola9xsvZg-00012-00003651-00003842 across all your devices and handles both sXola9xsvZg-00013-00003843-00004111 Bitcoin and ether go to Jay a double x sXola9xsvZg-00014-00004112-00004306 io and embrace the future of sXola9xsvZg-00015-00004307-00004802 cryptocurrency wallets hi welcome to sXola9xsvZg-00016-00004803-00004943 episode of Bitcoin the show which talks sXola9xsvZg-00017-00004944-00005099 about the technologies projects and sXola9xsvZg-00018-00005100-00005276 people driving decentralization and the sXola9xsvZg-00019-00005277-00005456 global blockchain revolution my name is sXola9xsvZg-00020-00005457-00005647 sarah sync with you and I'm may head sXola9xsvZg-00021-00005648-00005836 right today we are joined by Ryan X sXola9xsvZg-00022-00005837-00006041 chance who is the co-founder and CEO of sXola9xsvZg-00023-00006042-00006368 yours yours is innovating in the content sXola9xsvZg-00024-00006369-00006695 monetization space with Bitcoin so we'll sXola9xsvZg-00025-00006695-00006848 be talking about the challenges of sXola9xsvZg-00026-00006848-00007081 content creators and now yours can make sXola9xsvZg-00027-00007083-00007313 a difference to their life so before we sXola9xsvZg-00028-00007314-00007583 begin let's have a beef background from sXola9xsvZg-00029-00007584-00007781 from Ryan Ryan something about your sXola9xsvZg-00030-00007781-00007948 background and how you got involved in sXola9xsvZg-00031-00007950-00008201 Bitcoin sure well first of all thank you sXola9xsvZg-00032-00008202-00008459 for having me guys really happy that you sXola9xsvZg-00033-00008460-00008749 would have me on your show so yeah my sXola9xsvZg-00034-00008750-00009281 background is so I was a physicist for a sXola9xsvZg-00035-00009282-00009491 total of about eight years I was getting sXola9xsvZg-00036-00009492-00009703 a PhD in physics at Wash U in st. Louis sXola9xsvZg-00037-00009704-00010091 I discovered Bitcoin in 2011 and for sXola9xsvZg-00038-00010092-00010277 some reason I was just absolutely blown sXola9xsvZg-00039-00010278-00010448 away with the technology of Bitcoin I sXola9xsvZg-00040-00010449-00010727 thought you know this is this is unlike sXola9xsvZg-00041-00010728-00010910 anything I've seen before I was a little sXola9xsvZg-00042-00010911-00011092 bit clued into the financial system and sXola9xsvZg-00043-00011093-00011378 I wasn't like an expert on economics at sXola9xsvZg-00044-00011379-00011617 that time still not an expert I've sXola9xsvZg-00045-00011618-00011816 studied a bit since then but I thought sXola9xsvZg-00046-00011817-00011938 well this is really interesting like sXola9xsvZg-00047-00011939-00012064 this is just totally unlike anything sXola9xsvZg-00048-00012065-00012274 else that decentralized money I didn't sXola9xsvZg-00049-00012275-00012551 know that was possible so in early 2011 sXola9xsvZg-00050-00012552-00012770 I spent about three weeks just studying sXola9xsvZg-00051-00012771-00013154 Bitcoin trying to you know assess sXola9xsvZg-00052-00013155-00013316 whether this was for real like is this sXola9xsvZg-00053-00013316-00013358 actually sXola9xsvZg-00054-00013359-00013633 possible or some type of scam I think sXola9xsvZg-00055-00013634-00014080 it's real and so after after I had like sXola9xsvZg-00056-00014081-00014305 this sort of I don't know this this sort sXola9xsvZg-00057-00014306-00014438 of moment where it was just like I was sXola9xsvZg-00058-00014438-00014566 just sort of obsessed with it for about sXola9xsvZg-00059-00014568-00014846 three weeks I then sorted went back and sXola9xsvZg-00060-00014847-00015140 kept being a physicist for a while but I sXola9xsvZg-00061-00015141-00015407 a Bitcoin was on my radar and I it was sXola9xsvZg-00062-00015408-00015547 sort of a hobby I guess you could say I sXola9xsvZg-00063-00015548-00015736 was sort of a Bitcoin advocate at that sXola9xsvZg-00064-00015737-00016180 time then 2013 came and Bitcoin became sXola9xsvZg-00065-00016181-00016496 sort of sufficiently real sufficiently sXola9xsvZg-00066-00016497-00016661 big they're a bunch of VCS it started sXola9xsvZg-00067-00016662-00016913 investing in all of a sudden that I sXola9xsvZg-00068-00016914-00017093 decided that you know this is this is sXola9xsvZg-00069-00017094-00017258 for real I'm going to regret it if I sXola9xsvZg-00070-00017259-00017474 don't get into Bitcoin so I decided to sXola9xsvZg-00071-00017475-00017780 leave my PhD in physics and I dovin to sXola9xsvZg-00072-00017781-00017924 the world of Bitcoin without knowing sXola9xsvZg-00073-00017925-00018290 exactly what I was going to do but I was sXola9xsvZg-00074-00018291-00018464 an engineer because as a physicist I sXola9xsvZg-00075-00018465-00018575 wrote lots of software I'm an sXola9xsvZg-00076-00018576-00018743 experimental physicist I'm like well I sXola9xsvZg-00077-00018744-00018965 don't know much about business but I sXola9xsvZg-00078-00018966-00019118 know how to write software sore maybe I sXola9xsvZg-00079-00019119-00019372 can get a job as an engineer and so I sXola9xsvZg-00080-00019373-00019697 interviewed with bitpay the the largest sXola9xsvZg-00081-00019698-00019934 Bitcoin payment processor I ended up by sXola9xsvZg-00082-00019935-00020108 joining bitpay and I worked there for a sXola9xsvZg-00083-00020109-00020269 year I wrote a lot of open source sXola9xsvZg-00084-00020270-00020534 software I was i suppose it's fair to sXola9xsvZg-00085-00020535-00020737 say that while i worked at bitpay I was sXola9xsvZg-00086-00020738-00021008 the lead engineer on bit core I also sXola9xsvZg-00087-00021009-00021299 played a really big role in in creating sXola9xsvZg-00088-00021300-00021737 co-pay the bit paisa originally multi sXola9xsvZg-00089-00021738-00021839 cig wallet now it's sort of a general sXola9xsvZg-00090-00021840-00022153 wallet bitpay was so there was a really sXola9xsvZg-00091-00022154-00022315 really great experience for me really sXola9xsvZg-00092-00022316-00022483 informative i met lots of wonderful sXola9xsvZg-00093-00022484-00022727 people i didn't had this very unusual sXola9xsvZg-00094-00022728-00023003 opportunity to join reddit and i'll let sXola9xsvZg-00095-00023004-00023150 you guys ask questions if you're curious sXola9xsvZg-00096-00023151-00023300 i'm going to give the lite version just sXola9xsvZg-00097-00023301-00023399 because it would it would take a long sXola9xsvZg-00098-00023400-00023572 time to you know give you the full sXola9xsvZg-00099-00023573-00023780 version it's a live version first i sXola9xsvZg-00100-00023781-00024086 talked with vista a recruiter reached sXola9xsvZg-00101-00024087-00024308 out to me can't remember his name now sXola9xsvZg-00102-00024309-00024518 but the recruiter reached out to me put sXola9xsvZg-00103-00024519-00024715 me in touch with you Sean you Sean was sXola9xsvZg-00104-00024716-00025061 the CEO of reddit at that time and had a sXola9xsvZg-00105-00025062-00025247 really good conversation with you Sean sXola9xsvZg-00106-00025248-00025475 and actually I was like okay well if I'm sXola9xsvZg-00107-00025476-00025684 going to meet the CEO of reddit I just sXola9xsvZg-00108-00025685-00025799 SAT back and thought about this sXola9xsvZg-00109-00025800-00025975 strategically like well this is kind of sXola9xsvZg-00110-00025976-00026144 an unusual opportunity to meet the CEO sXola9xsvZg-00111-00026145-00026354 credit what am I going to tell him you sXola9xsvZg-00112-00026355-00026498 know I should say something to him and sXola9xsvZg-00113-00026499-00026651 not and you know not waste this sXola9xsvZg-00114-00026652-00026741 opportunity sXola9xsvZg-00115-00026742-00026885 I thought the most important thing I sXola9xsvZg-00116-00026886-00027023 could say to you Sean was you guys have sXola9xsvZg-00117-00027024-00027202 got to decentralize reddit that's your sXola9xsvZg-00118-00027204-00027377 number one you know that if I were to sXola9xsvZg-00119-00027377-00027520 join ready I would work on that because sXola9xsvZg-00120-00027522-00027664 that's really cool like that would be sXola9xsvZg-00121-00027666-00027958 that's the future is decentralization so sXola9xsvZg-00122-00027960-00028127 I that's what I said to you Sean and so sXola9xsvZg-00123-00028127-00028295 we had a really cool talk I mean they sXola9xsvZg-00124-00028295-00028424 had already thought about doing stuff sXola9xsvZg-00125-00028425-00028595 like this at a really good conversation sXola9xsvZg-00126-00028595-00028961 with you Sean I then you know basically sXola9xsvZg-00127-00028962-00029099 kept interviewing interview with some sXola9xsvZg-00128-00029100-00029261 engineers I talked with you Sean again sXola9xsvZg-00129-00029262-00029516 and decided to leave bitpay and join sXola9xsvZg-00130-00029517-00029798 reddit and figure out you know a you sXola9xsvZg-00131-00029799-00029975 know how to how to do something like sXola9xsvZg-00132-00029976-00030179 this at red epic company so as far as sXola9xsvZg-00133-00030180-00030443 I'm aware I'm the only person whose sXola9xsvZg-00134-00030444-00030658 official title was cryptocurrency sXola9xsvZg-00135-00030660-00030830 engineer like ever i'm not aware if sXola9xsvZg-00136-00030831-00031076 somebody else who had that title and i'm sXola9xsvZg-00137-00031077-00031274 also as far as i'm aware the only person sXola9xsvZg-00138-00031275-00031483 who worked on sort of cryptocurrency sXola9xsvZg-00139-00031483-00031754 projects you know in a sort of full-time sXola9xsvZg-00140-00031755-00031955 capacity at a mainstream social media sXola9xsvZg-00141-00031956-00032318 company so now what happened after i sXola9xsvZg-00142-00032319-00032452 joined right adheres ramen to give you sXola9xsvZg-00143-00032454-00032591 guys the lite version and feel free to sXola9xsvZg-00144-00032592-00032764 dive into the details if you want sXola9xsvZg-00145-00032764-00033122 basically there was unrelated drama sXola9xsvZg-00146-00033123-00033329 going on it read it at the time and ye sXola9xsvZg-00147-00033330-00033551 Sean decided to resign after I was there sXola9xsvZg-00148-00033552-00033770 for a month and a half and when you Sean sXola9xsvZg-00149-00033771-00034012 resigned I kept working on the project sXola9xsvZg-00150-00034013-00034487 but it's sort of the the board and the sXola9xsvZg-00151-00034488-00034709 new executives had their hands full with sXola9xsvZg-00152-00034710-00034889 all sorts of other stuff so it basically sXola9xsvZg-00153-00034890-00035072 just killed the project that I was doing sXola9xsvZg-00154-00035073-00035360 and so I had to leave after a little sXola9xsvZg-00155-00035361-00035672 while and then I decided to join a sXola9xsvZg-00156-00035673-00035951 company called bit go and i joined bit sXola9xsvZg-00157-00035952-00036161 go because it just sort of fit well with sXola9xsvZg-00158-00036162-00036344 with everything I was doing from a sXola9xsvZg-00159-00036345-00036494 Bitcoin and software point of view it's sXola9xsvZg-00160-00036495-00036662 a Bitcoin security company since I had sXola9xsvZg-00161-00036663-00036887 worked on co-pay it at bitpay I knew a sXola9xsvZg-00162-00036888-00037088 lot about multi cig and you know sXola9xsvZg-00163-00037089-00037232 JavaScript engineering and stuff since sXola9xsvZg-00164-00037233-00037562 I'm an engineer so I worked there for a sXola9xsvZg-00165-00037563-00037883 while and then last year in the summer sXola9xsvZg-00166-00037884-00038147 of 2015 I wrote an article called fix sXola9xsvZg-00167-00038148-00038330 reddit with Bitcoin because after I left sXola9xsvZg-00168-00038331-00038582 reddit reddit kept going through this sXola9xsvZg-00169-00038583-00039038 sort of period of turbulence and this sXola9xsvZg-00170-00039039-00039179 article I wrote was really popular sXola9xsvZg-00171-00039180-00039332 really caught on with the Bitcoin sXola9xsvZg-00172-00039333-00039479 community it really caught on with some sXola9xsvZg-00173-00039480-00039638 some technology people outside of sXola9xsvZg-00174-00039639-00040016 Bitcoin so I realized I had this sort of sXola9xsvZg-00175-00040017-00040118 a seed of an eye sXola9xsvZg-00176-00040119-00040277 dia that I wanted to explore so I sXola9xsvZg-00177-00040278-00040472 decided to leave bit go and pursue this sXola9xsvZg-00178-00040473-00040709 full time and that project would evolve sXola9xsvZg-00179-00040710-00041045 into what is now called yours which is a sXola9xsvZg-00180-00041046-00041288 you can call it a it's just a social sXola9xsvZg-00181-00041289-00041597 media app where we have integrated sXola9xsvZg-00182-00041598-00041801 Bitcoin micro payments and we're trying sXola9xsvZg-00183-00041802-00041999 to solve this problem of getting content sXola9xsvZg-00184-00042000-00042194 creators pay because they're all these sXola9xsvZg-00185-00042195-00042410 people out there the right content not sXola9xsvZg-00186-00042411-00042596 just right but produce videos music sXola9xsvZg-00187-00042597-00042890 audio whatever on facebook on reddit on sXola9xsvZg-00188-00042891-00043130 twitter on medium on soundcloud on sXola9xsvZg-00189-00043131-00043343 youtube and they don't get paid anything sXola9xsvZg-00190-00043344-00043511 or if they get paid something it's not sXola9xsvZg-00191-00043512-00043721 very much and usually they don't get sXola9xsvZg-00192-00043722-00043862 paid anything I mean especially on my sXola9xsvZg-00193-00043863-00044150 facebook so we're trying to solve that sXola9xsvZg-00194-00044151-00044372 problem and that's what I'm full sXola9xsvZg-00195-00044373-00044519 timeline now so that that's the that's sXola9xsvZg-00196-00044520-00044786 the hit my history in a nutshell that's sXola9xsvZg-00197-00044787-00044951 a fascinating history and I guess we sXola9xsvZg-00198-00044952-00045089 could sort of see the progression from sXola9xsvZg-00199-00045090-00045401 you know going from working as an sXola9xsvZg-00200-00045402-00045728 engineer at a bit pay working on big sXola9xsvZg-00201-00045729-00045875 core two then you know being at reddit sXola9xsvZg-00202-00045876-00046214 and in building a multi six software at sXola9xsvZg-00203-00046215-00046502 a bit code too so the logical sXola9xsvZg-00204-00046503-00046682 progression now to you know building a sXola9xsvZg-00205-00046683-00046997 social network that pays content sXola9xsvZg-00206-00046998-00047225 creators and curators for the value that sXola9xsvZg-00207-00047226-00047438 they bring into the system before we get sXola9xsvZg-00208-00047439-00047678 to the questions on yours since you did sXola9xsvZg-00209-00047679-00047906 work at reddit and you were full-time on sXola9xsvZg-00210-00047907-00048155 this idea of the building you know the sXola9xsvZg-00211-00048156-00048323 decentralized reddit you know they sort sXola9xsvZg-00212-00048324-00048515 of moved away from that idea what are sXola9xsvZg-00213-00048516-00048785 your thoughts on steam and what they're sXola9xsvZg-00214-00048786-00049040 trying to build yeah so steam is sXola9xsvZg-00215-00049041-00049325 definitely steam executed on this idea sXola9xsvZg-00216-00049326-00049538 of what if you could build like a sXola9xsvZg-00217-00049539-00049925 community on the basis of a new currency sXola9xsvZg-00218-00049926-00050111 or new block chain and you sort of sXola9xsvZg-00219-00050112-00050255 decide the economics of that community sXola9xsvZg-00220-00050256-00050552 so steam invented new economics with sXola9xsvZg-00221-00050553-00050684 their own new blockchain their own new sXola9xsvZg-00222-00050685-00050900 currency with this integrated platform sXola9xsvZg-00223-00050901-00051137 where people can can create content sXola9xsvZg-00224-00051138-00051413 right so it's a really really cool sXola9xsvZg-00225-00051414-00051599 experiment I think I'm really like sXola9xsvZg-00226-00051600-00051840 excited to see steam there are a lot of sXola9xsvZg-00227-00051841-00052108 we have this list of related projects sXola9xsvZg-00228-00052109-00052238 that's pretty long they're a bunch of sXola9xsvZg-00229-00052239-00052432 people that have had ideas that are sXola9xsvZg-00230-00052433-00052703 really similar to to something involving sXola9xsvZg-00231-00052704-00052891 like cryptocurrency and monetizing sXola9xsvZg-00232-00052892-00053153 content and stuff and steam took this sXola9xsvZg-00233-00053154-00053499 really i think almost sXola9xsvZg-00234-00053500-00053790 most sort of a extreme idea of like sXola9xsvZg-00235-00053791-00054057 inventing their own blood shape so we sXola9xsvZg-00236-00054058-00054204 sort of deliberately didn't go that sXola9xsvZg-00237-00054204-00054474 route but I'll avoid you know diving sXola9xsvZg-00238-00054475-00054699 into that yet I think it's a really cool sXola9xsvZg-00239-00054700-00054879 experiment I'm glad to see that you know sXola9xsvZg-00240-00054879-00054996 they've gotten a bunch of attention sXola9xsvZg-00241-00054997-00055152 we've actually gotten a bunch of sXola9xsvZg-00242-00055153-00055425 attention via Steam just because people sXola9xsvZg-00243-00055426-00055572 that wow maybe there's something to this sXola9xsvZg-00244-00055573-00055797 idea of cryptocurrency and you know sXola9xsvZg-00245-00055798-00055995 social media so we've actually gotten sXola9xsvZg-00246-00055996-00056192 more attention for our project just sXola9xsvZg-00247-00056194-00056403 because we're like the the next closest sXola9xsvZg-00248-00056404-00056565 thing to doing you know doing something sXola9xsvZg-00249-00056566-00056778 like this we haven't launched yet but sXola9xsvZg-00250-00056779-00056940 you know they're there are all the other sXola9xsvZg-00251-00056941-00057261 projects are a little bit maybe further sXola9xsvZg-00252-00057262-00057416 behind I would say well we'll see if sXola9xsvZg-00253-00057417-00057579 anybody else sort of roles something out sXola9xsvZg-00254-00057579-00057921 soon but yeah so steam is really sXola9xsvZg-00255-00057922-00058079 interesting you know what we're building sXola9xsvZg-00256-00058080-00058254 isn't isn't quite the same we get sXola9xsvZg-00257-00058254-00058491 compared to them a lot because of the sXola9xsvZg-00258-00058491-00058667 way that I've described the project in sXola9xsvZg-00259-00058669-00058908 the past and since i worked at reddit sXola9xsvZg-00260-00058909-00059054 and everything and originally announced sXola9xsvZg-00261-00059055-00059229 our project was a decentralized reddit sXola9xsvZg-00262-00059229-00059424 which is actually really kind of what sXola9xsvZg-00263-00059425-00059630 steam is they really actually did that sXola9xsvZg-00264-00059632-00059855 weird what we're doing isn't quite a sXola9xsvZg-00265-00059857-00060024 decentralized read it but but in any sXola9xsvZg-00266-00060025-00060116 case yeah I think it's a really sXola9xsvZg-00267-00060117-00060312 interesting project and it's cool to see sXola9xsvZg-00268-00060313-00060636 how that will play out cool so let's get sXola9xsvZg-00269-00060637-00060951 into what yours is describe yours and sXola9xsvZg-00270-00060952-00061304 your own words sure so first of all I sXola9xsvZg-00271-00061305-00061632 think you know anybody who's clued into sXola9xsvZg-00272-00061633-00061805 the space of social media you're sXola9xsvZg-00273-00061807-00062028 probably aware of things like at least sXola9xsvZg-00274-00062029-00062204 from a business point of view you know sXola9xsvZg-00275-00062205-00062391 Facebook and Google earned a huge amount sXola9xsvZg-00276-00062391-00062703 of money from advertising um they've now sXola9xsvZg-00277-00062704-00062919 like you know there are absolutely these sXola9xsvZg-00278-00062920-00063228 sort of enormous sort of giants compared sXola9xsvZg-00279-00063229-00063477 to traditional media Google and Facebook sXola9xsvZg-00280-00063478-00063716 these these fairly new companies as far sXola9xsvZg-00281-00063717-00063966 as you know history goes have done a sXola9xsvZg-00282-00063966-00064149 better job leveraging the internet than sXola9xsvZg-00283-00064150-00064398 New York Times or you know television sXola9xsvZg-00284-00064399-00064770 companies NBC or whatever but what's sXola9xsvZg-00285-00064771-00064899 happening is they're all these people sXola9xsvZg-00286-00064900-00065171 that create content for these platforms sXola9xsvZg-00287-00065172-00065394 Facebook being the the biggest one sXola9xsvZg-00288-00065395-00065571 probably I YouTube's definitely way up sXola9xsvZg-00289-00065572-00065859 there you know reddit is a big one as sXola9xsvZg-00290-00065860-00066045 well rut it is have somewhere in the sXola9xsvZg-00291-00066046-00066228 neighborhood of like 150 million active sXola9xsvZg-00292-00066229-00066485 users I don't know the latest numbers sXola9xsvZg-00293-00066486-00066719 but a lot of people create content for sXola9xsvZg-00294-00066720-00066822 these platforms but they're actually sXola9xsvZg-00295-00066823-00066890 being paid sXola9xsvZg-00296-00066891-00067109 zero so the companies earn money and sXola9xsvZg-00297-00067110-00067253 sometimes the companies are profitable sXola9xsvZg-00298-00067254-00067412 in the case of Facebook and Google in sXola9xsvZg-00299-00067413-00067667 the case of Reddit the last I'm aware of sXola9xsvZg-00300-00067668-00067832 i don't think they're profitable yet i sXola9xsvZg-00301-00067833-00068006 think they're they're still you know sXola9xsvZg-00302-00068007-00068162 spending more money than they're taking sXola9xsvZg-00303-00068163-00068414 in so there's there's there are a couple sXola9xsvZg-00304-00068415-00068600 things may be wrong with the advertising sXola9xsvZg-00305-00068601-00068948 sort of business one is that the content sXola9xsvZg-00306-00068949-00069131 creators usually get paid zero so that sXola9xsvZg-00307-00069132-00069287 seems a little bit unfair I mean like sXola9xsvZg-00308-00069288-00069467 wouldn't it be cool if there are a way sXola9xsvZg-00309-00069468-00069590 for these people that are creating sXola9xsvZg-00310-00069591-00069806 content for the social media platforms sXola9xsvZg-00311-00069807-00070001 could actually earn money you further sXola9xsvZg-00312-00070002-00070178 for all the value that they are creating sXola9xsvZg-00313-00070179-00070322 and the other one is that maybe sXola9xsvZg-00314-00070323-00070523 advertising isn't necessarily the best sXola9xsvZg-00315-00070524-00070766 business model for every type of content sXola9xsvZg-00316-00070767-00070919 I mean maybe it's a business model that sXola9xsvZg-00317-00070920-00071108 works sometimes but maybe there are sXola9xsvZg-00318-00071109-00071303 other things where maybe maybe there are sXola9xsvZg-00319-00071304-00071552 better business models so anyway we see sXola9xsvZg-00320-00071553-00071717 this this opportunity here we're all sXola9xsvZg-00321-00071718-00071927 these people and I could give lots of sXola9xsvZg-00322-00071928-00072053 examples of this but there are just sXola9xsvZg-00323-00072054-00072224 communities of people that create sXola9xsvZg-00324-00072225-00072482 content for free and I think the real sXola9xsvZg-00325-00072483-00072698 reason why they do this is it wasn't sXola9xsvZg-00326-00072699-00073048 really technically possible to monetize sXola9xsvZg-00327-00073049-00073301 what they were doing until fairly sXola9xsvZg-00328-00073302-00073517 recently I think Bitcoin creates the sXola9xsvZg-00329-00073518-00073769 foundation and then some type of layer sXola9xsvZg-00330-00073770-00073910 on top of Bitcoin like the like the sXola9xsvZg-00331-00073911-00074201 lighting network really enables us to sXola9xsvZg-00332-00074202-00074462 finally have actual peer-to-peer micro sXola9xsvZg-00333-00074463-00074767 payments so that you can monetize sXola9xsvZg-00334-00074768-00075125 Internet content within a way that's not sXola9xsvZg-00335-00075126-00075350 based on advertising so that's what sXola9xsvZg-00336-00075351-00075476 we're trying to do we're creating a sXola9xsvZg-00337-00075477-00075782 social media destination with an sXola9xsvZg-00338-00075783-00076016 integrated Bitcoin wallet the users post sXola9xsvZg-00339-00076017-00076217 content and what we're trying to do is sXola9xsvZg-00340-00076218-00076676 find the right model or maybe a market sXola9xsvZg-00341-00076677-00077117 of models where we just empower other sXola9xsvZg-00342-00077118-00077273 users to earn money from this and then sXola9xsvZg-00343-00077274-00077438 while also solving this complementary sXola9xsvZg-00344-00077439-00077615 problem of giving people a reason to pay sXola9xsvZg-00345-00077616-00077831 for content so anyway all that sounds sXola9xsvZg-00346-00077832-00078164 pretty generic but I could describe the sXola9xsvZg-00347-00078165-00078350 product maybe in detail but that's the sXola9xsvZg-00348-00078351-00078511 big picture there are all these people sXola9xsvZg-00349-00078512-00078773 creating content on the internet not sXola9xsvZg-00350-00078774-00078977 being paid anything whatsoever and we sXola9xsvZg-00351-00078978-00079112 think if we can get those people paid sXola9xsvZg-00352-00079113-00079352 that this is going to be a big deal that sXola9xsvZg-00353-00079353-00079625 sounds like a lack of like a really big sXola9xsvZg-00354-00079626-00079987 problem to attack right like because of sXola9xsvZg-00355-00079988-00080267 being YouTube content creators via sXola9xsvZg-00356-00080268-00080545 we kind of see this problem daily and sXola9xsvZg-00357-00080546-00080959 I'm kind of so for this for this podcast sXola9xsvZg-00358-00080960-00081149 maybe we could take a couple of sXola9xsvZg-00359-00081150-00081476 different examples so when we say sXola9xsvZg-00360-00081477-00081685 content creators like just to personify sXola9xsvZg-00361-00081686-00081959 content creator in the minds of our sXola9xsvZg-00362-00081960-00082166 audience we could have a few different sXola9xsvZg-00363-00082167-00082366 examples so example number one could be sXola9xsvZg-00364-00082367-00082682 some some person with a YouTube channel sXola9xsvZg-00365-00082683-00082969 which where he or she say something and sXola9xsvZg-00366-00082970-00083194 his very popular goes into the millions sXola9xsvZg-00367-00083195-00083476 of you so I ducked through one of the sXola9xsvZg-00368-00083477-00083741 top people making money on youtube is sXola9xsvZg-00369-00083742-00084119 jenna Marbles who who the hell is jenna sXola9xsvZg-00370-00084120-00084455 Marbles hmm well as jenna Marbles III sXola9xsvZg-00371-00084456-00084803 know she was actually right okay so she sXola9xsvZg-00372-00084804-00085069 jenna Marbles apparently makes on two sXola9xsvZg-00373-00085070-00085340 million dollars a year on YouTube Wow sXola9xsvZg-00374-00085341-00085655 because she has a total of three and a sXola9xsvZg-00375-00085656-00085859 half billion views on all of her videos sXola9xsvZg-00376-00085860-00086213 to date and so that's that's one kind of sXola9xsvZg-00377-00086214-00086363 content creator like this kind of sXola9xsvZg-00378-00086364-00086624 content creator is massive right like is sXola9xsvZg-00379-00086625-00086882 a lot of lot of views probably very low sXola9xsvZg-00380-00086883-00087226 production costs and YouTube already sXola9xsvZg-00381-00087227-00087731 kind of has a way of monetizing have sXola9xsvZg-00382-00087732-00087896 content and delivering her part of the sXola9xsvZg-00383-00087897-00088219 things but the show also here is in this sXola9xsvZg-00384-00088220-00088418 in cases like this YouTube takes a forty sXola9xsvZg-00385-00088419-00088715 five percent cut so whatever you two sXola9xsvZg-00386-00088716-00088925 makes out of advertising from her videos sXola9xsvZg-00387-00088926-00089156 forty five percent goes to you do fifty sXola9xsvZg-00388-00089157-00089342 five percent goes to her that's one kind sXola9xsvZg-00389-00089343-00089557 of content creator another kind of sXola9xsvZg-00390-00089558-00089944 content creator is somebody like us sXola9xsvZg-00391-00089945-00090242 epicenter Bitcoin or let's say a talk sXola9xsvZg-00392-00090243-00090422 show that talks about the latest Game of sXola9xsvZg-00393-00090423-00090751 Thrones episode so they make reviews of sXola9xsvZg-00394-00090752-00091085 new new equipment new technologies or sXola9xsvZg-00395-00091086-00091286 new shows and then these people sXola9xsvZg-00396-00091287-00091442 generally don't have the number of views sXola9xsvZg-00397-00091443-00091634 in order to really make a living like sXola9xsvZg-00398-00091635-00091876 jenna Marbles right so that's another sXola9xsvZg-00399-00091877-00092069 kind of content creator maybe a third sXola9xsvZg-00400-00092070-00092276 kind of content creator is somebody who sXola9xsvZg-00401-00092277-00092590 either blogs or puts up really great sXola9xsvZg-00402-00092591-00092857 posts about things on reddit let's say sXola9xsvZg-00403-00092858-00093125 they might be a guy who really makes sXola9xsvZg-00404-00093126-00093368 really great posts about virtual reality sXola9xsvZg-00405-00093369-00093619 and he refuse all of the products that sXola9xsvZg-00406-00093620-00093658 are sXola9xsvZg-00407-00093659-00093838 here and he posts them on reddit and sXola9xsvZg-00408-00093839-00094177 probably gets paid nothing for it so so sXola9xsvZg-00409-00094178-00094329 we'll have like these three examples sXola9xsvZg-00410-00094330-00094792 yeah like jenna Marbles huge the these sXola9xsvZg-00411-00094793-00095026 the let's say the game of thrones sXola9xsvZg-00412-00095027-00095254 reviewing channel who doesn't get paid sXola9xsvZg-00413-00095255-00095581 much and the third third person is sXola9xsvZg-00414-00095582-00095821 somebody who blogs and posts on reddit sXola9xsvZg-00415-00095822-00095992 and who doesn't get paid anything at all sXola9xsvZg-00416-00095993-00096190 and let's walk through how yours can sXola9xsvZg-00417-00096191-00096376 impact all of them right would that be a sXola9xsvZg-00418-00096377-00096553 good experiment yeah that's a great sXola9xsvZg-00419-00096554-00096673 experiment so that's a great way to sXola9xsvZg-00420-00096674-00096814 frame it this is one way to look at it sXola9xsvZg-00421-00096815-00097015 like yeah the sort of different you know sXola9xsvZg-00422-00097016-00097228 different scales different levels of you sXola9xsvZg-00423-00097229-00097471 know whether you're full-time or not sXola9xsvZg-00424-00097472-00097660 stuff like that you know sir jenna sXola9xsvZg-00425-00097661-00097879 Marbles is i've seen some of her videos sXola9xsvZg-00426-00097880-00098143 she's she's almost like I hope I'm not sXola9xsvZg-00427-00098144-00098350 being hope I'm not mischaracterizing her sXola9xsvZg-00428-00098351-00098590 but she's a very normal person who makes sXola9xsvZg-00429-00098591-00098887 these very normal videos uh and so I sXola9xsvZg-00430-00098888-00099094 think she just latches on to peep she's sXola9xsvZg-00431-00099095-00099414 like one of these people that she's a sXola9xsvZg-00432-00099415-00099751 very very good at capturing sort of an sXola9xsvZg-00433-00099752-00099958 audience of other normal people so the sXola9xsvZg-00434-00099959-00100099 audience is just absolutely enormous sXola9xsvZg-00435-00100100-00100246 apparently I didn't know how much money sXola9xsvZg-00436-00100247-00100381 she's earning that seems like a huge sXola9xsvZg-00437-00100382-00100591 figure to me so she's like a power user sXola9xsvZg-00438-00100592-00100777 she's a power content creator and sXola9xsvZg-00439-00100778-00101029 YouTube is an interesting platform just sXola9xsvZg-00440-00101030-00101128 because like it's one of the few sXola9xsvZg-00441-00101129-00101308 platforms that actually provides a way sXola9xsvZg-00442-00101309-00101506 for people to monetize so if you're sXola9xsvZg-00443-00101507-00101674 really successful on YouTube you can be sXola9xsvZg-00444-00101675-00101857 very successful like jenna Marbles is sXola9xsvZg-00445-00101858-00102148 but jenna Marbles is a sort of an sXola9xsvZg-00446-00102149-00102411 exception most users are not anywhere sXola9xsvZg-00447-00102413-00102664 near jenna Marbles scale there's there's sXola9xsvZg-00448-00102665-00102901 a you know long tail here where there's sXola9xsvZg-00449-00102902-00103054 some small number of craters that are sXola9xsvZg-00450-00103055-00103236 earning a lot and then a long tail of sXola9xsvZg-00451-00103238-00103381 people that aren't earning very much of sXola9xsvZg-00452-00103382-00103624 anything so sort of on the opposite side sXola9xsvZg-00453-00103625-00103833 of the spectrum would be the small-time sXola9xsvZg-00454-00103834-00104032 content creators and let's just think I sXola9xsvZg-00455-00104033-00104155 mean let's assume we're focusing on sXola9xsvZg-00456-00104156-00104286 people that are actually putting some sXola9xsvZg-00457-00104288-00104394 care into what they're doing and sXola9xsvZg-00458-00104395-00104518 actually doing a good job because sXola9xsvZg-00459-00104519-00104668 they're definitely content creators that sXola9xsvZg-00460-00104669-00104815 are you know if you just post some sXola9xsvZg-00461-00104816-00105097 random comment it isn't necessarily good sXola9xsvZg-00462-00105098-00105364 oh yeah so some of them are some of them sXola9xsvZg-00463-00105365-00105538 aren't but let's focus on people that sXola9xsvZg-00464-00105539-00105655 are actually trying to create something sXola9xsvZg-00465-00105656-00105895 good that like it would actually be nice sXola9xsvZg-00466-00105896-00106222 if they could monetize this somehow so sXola9xsvZg-00467-00106223-00106483 you know most of those people aren't sXola9xsvZg-00468-00106483-00106597 being paid anything so I don't know sXola9xsvZg-00469-00106598-00106734 where you guys hear you're somewhere in sXola9xsvZg-00470-00106735-00106870 the middle on the spectrum you're not as sXola9xsvZg-00471-00106871-00106991 famous or popular sXola9xsvZg-00472-00106992-00107207 now we're way down way way down on the sXola9xsvZg-00473-00107208-00107567 spectrum we're close we're pretty close sXola9xsvZg-00474-00107568-00107777 to that guy making videos about you know sXola9xsvZg-00475-00107778-00108095 virtual reality or whatever so you know sXola9xsvZg-00476-00108096-00108263 so you guys have an audience though so sXola9xsvZg-00477-00108264-00108407 you're you know you you do have an sXola9xsvZg-00478-00108408-00108572 audience you you're probably learning sXola9xsvZg-00479-00108573-00108806 something but probably not millions of sXola9xsvZg-00480-00108807-00108994 dollars for your life jenna Marbles us sXola9xsvZg-00481-00108995-00109283 and then there are the people that sXola9xsvZg-00482-00109283-00109510 aren't earning anything have have a very sXola9xsvZg-00483-00109511-00109829 small audience also there are different sXola9xsvZg-00484-00109830-00110081 types of content to consider so you know sXola9xsvZg-00485-00110082-00110231 like you're saying mayor you know sXola9xsvZg-00486-00110232-00110429 articles you know people that write sXola9xsvZg-00487-00110430-00110582 articles I write articles for free on sXola9xsvZg-00488-00110583-00110882 medium we're definitely not targeting sXola9xsvZg-00489-00110883-00111061 the superstars on day one because I sXola9xsvZg-00490-00111063-00111215 think we have very little to offer them sXola9xsvZg-00491-00111216-00111385 you know if jenna Marbles wanted to use sXola9xsvZg-00492-00111386-00111539 your platform I mean she has a lot more sXola9xsvZg-00493-00111540-00111653 to get but lady she use our platform sXola9xsvZg-00494-00111654-00111854 that would be amazing because it would sXola9xsvZg-00495-00111855-00112001 draw attention to us but I don't think sXola9xsvZg-00496-00112002-00112142 she's going to earn very much money on sXola9xsvZg-00497-00112143-00112319 yours on day one like she's already sXola9xsvZg-00498-00112320-00112466 earning enough from you from a youtube sXola9xsvZg-00499-00112467-00112721 that you know if she earns ten dollars sXola9xsvZg-00500-00112722-00112960 from yours it doesn't really make any sXola9xsvZg-00501-00112961-00113161 difference to her but if someone who sXola9xsvZg-00502-00113163-00113366 isn't earning anything earns ten dollars sXola9xsvZg-00503-00113367-00113603 on yours that makes a huge difference to sXola9xsvZg-00504-00113604-00113833 them especially there are a lot of sXola9xsvZg-00505-00113834-00113978 people in the world where ten dollars sXola9xsvZg-00506-00113979-00114083 actually makes a meaningful difference sXola9xsvZg-00507-00114083-00114278 in their life so those are the people sXola9xsvZg-00508-00114279-00114422 we're targeting we're retarding sXola9xsvZg-00509-00114423-00114623 targeting the long tail all these other sXola9xsvZg-00510-00114624-00114752 people that aren't being serviced sXola9xsvZg-00511-00114753-00114958 whatsoever by youtuber these other sXola9xsvZg-00512-00114959-00115169 monetization of platforms and then also sXola9xsvZg-00513-00115170-00115316 just consider the fact that you know sXola9xsvZg-00514-00115317-00115486 there are people that are really you sXola9xsvZg-00515-00115488-00115622 know professional content creators sXola9xsvZg-00516-00115623-00115814 rating on content on platforms that sXola9xsvZg-00517-00115815-00116051 aren't social media on the New York sXola9xsvZg-00518-00116052-00116195 Times or whatever you might be a writer sXola9xsvZg-00519-00116196-00116342 for The New York Times we're not sXola9xsvZg-00520-00116343-00116461 targeting those people either because sXola9xsvZg-00521-00116463-00116645 they already have a job they don't sXola9xsvZg-00522-00116646-00116780 really have the problem we're talking sXola9xsvZg-00523-00116781-00116969 about we're talking about people that sXola9xsvZg-00524-00116970-00117140 are either not earning anything or not sXola9xsvZg-00525-00117141-00117310 earning enough you know there are people sXola9xsvZg-00526-00117311-00117488 where it would make a huge difference to sXola9xsvZg-00527-00117489-00117626 them to earn even just a little bit of sXola9xsvZg-00528-00117627-00117811 money those are the people that were sXola9xsvZg-00529-00117813-00118031 that were trying to create a platform sXola9xsvZg-00530-00118032-00118483 for let's take a short break to talk sXola9xsvZg-00531-00118484-00118739 about bit finiti the Miami blocks in sXola9xsvZg-00532-00118740-00118919 conference to be held this year from sXola9xsvZg-00533-00118920-00119218 October thirtieth until November second sXola9xsvZg-00534-00119219-00119471 watching technology has been exiting the sXola9xsvZg-00535-00119472-00119690 world of nerds and hackers and entering sXola9xsvZg-00536-00119691-00119908 the mainstream we're at the beginning of sXola9xsvZg-00537-00119909-00120085 a big revolution that's going to sXola9xsvZg-00538-00120086-00120320 fundamentally change how the world works sXola9xsvZg-00539-00120321-00120605 at the bit finiti conference we're going sXola9xsvZg-00540-00120606-00120859 to have the heavyweight speakers such as sXola9xsvZg-00541-00120860-00121052 Don Tapscott you wrote the book the sXola9xsvZg-00542-00121053-00121325 blockchain revolution or Joe lubin of sXola9xsvZg-00543-00121326-00121580 the startup consensus but we're also sXola9xsvZg-00544-00121581-00121805 going to have to industry panels that sXola9xsvZg-00545-00121806-00122096 focus on real world use cases and bring sXola9xsvZg-00546-00122097-00122402 together both the tech expert really sXola9xsvZg-00547-00122403-00122630 understand blockchain and the kind of sXola9xsvZg-00548-00122631-00122798 key decision makers that will help sXola9xsvZg-00549-00122799-00122978 blockchain become a real commercial sXola9xsvZg-00550-00122979-00123272 success now you may just want to pack sXola9xsvZg-00551-00123273-00123467 your bags and buy a ticket to Miami and sXola9xsvZg-00552-00123468-00123632 that's certainly a good idea but if sXola9xsvZg-00553-00123633-00123821 you're involved in a project or startup sXola9xsvZg-00554-00123822-00124007 there's something even better bit finity sXola9xsvZg-00555-00124008-00124196 will feature dozens of presentations by sXola9xsvZg-00556-00124197-00124379 studying startups so you can apply for sXola9xsvZg-00557-00124380-00124595 the presenter package get an exhibitor sXola9xsvZg-00558-00124596-00124799 stand and speak on the main stage to an sXola9xsvZg-00559-00124800-00124976 audience of five hundred to a thousand sXola9xsvZg-00560-00124977-00125192 high-level people including many VCS and sXola9xsvZg-00561-00125193-00125383 top decision-makers and of course all sXola9xsvZg-00562-00125384-00125621 that while sipping a martini in a luxury sXola9xsvZg-00563-00125622-00125860 hotel in Miami Beach where Frank Sinatra sXola9xsvZg-00564-00125861-00126061 once sang on stage to learn more how you sXola9xsvZg-00565-00126063-00126263 can join startups at factum consensus sXola9xsvZg-00566-00126264-00126533 ever ledger and stellar visit them at sXola9xsvZg-00567-00126533-00126764 bit Finney to calm / epicenter and find sXola9xsvZg-00568-00126765-00126956 out how you can get ten percent off the sXola9xsvZg-00569-00126957-00127202 company presenter package or your two sXola9xsvZg-00570-00127203-00127346 hundred dollar discount code to attend sXola9xsvZg-00571-00127347-00127529 we'd like to thank definity for their sXola9xsvZg-00572-00127530-00127868 support of epicenter slightly unclear to sXola9xsvZg-00573-00127869-00128330 me at this point is is yours a simply a sXola9xsvZg-00574-00128331-00128659 technological platform on which social sXola9xsvZg-00575-00128660-00128858 networks could be built or is it sXola9xsvZg-00576-00128858-00129125 actually a social network is it the sXola9xsvZg-00577-00129126-00129310 equivalent of I don't want to vote you sXola9xsvZg-00578-00129311-00129620 know it's kind of a vulgar description sXola9xsvZg-00579-00129621-00129821 of what I mean but like is it a CMS or sXola9xsvZg-00580-00129822-00130067 is it the social network on which you sXola9xsvZg-00581-00130068-00130253 build it great great question so we are sXola9xsvZg-00582-00130254-00130463 we are trying to build the actual social sXola9xsvZg-00583-00130464-00130688 network not just a platform for other sXola9xsvZg-00584-00130689-00130889 social networks but in actual sXola9xsvZg-00585-00130890-00131237 destination so you'll go to your network sXola9xsvZg-00586-00131238-00131558 and log in the same way you would with sXola9xsvZg-00587-00131559-00131618 right sXola9xsvZg-00588-00131619-00131831 some other social media site we won't sXola9xsvZg-00589-00131832-00132004 have a mobile app on day one but I think sXola9xsvZg-00590-00132005-00132119 it's really important that we get on sXola9xsvZg-00591-00132120-00132296 mobile so maybe the way most people get sXola9xsvZg-00592-00132297-00132514 it is by just going to the App Store and sXola9xsvZg-00593-00132515-00132763 download in yours so it'll be an actual sXola9xsvZg-00594-00132764-00133090 app that faces end users but you're sXola9xsvZg-00595-00133091-00133370 asking a good question because I think sXola9xsvZg-00596-00133371-00133603 once you start considering the sXola9xsvZg-00597-00133604-00133793 possibilities of what if you just had sXola9xsvZg-00598-00133794-00133987 micropayments integrated into content sXola9xsvZg-00599-00133988-00134210 there's a giant space of possible sXola9xsvZg-00600-00134211-00134336 products and here's why I started sXola9xsvZg-00601-00134337-00134534 bidding being really generic and vague sXola9xsvZg-00602-00134535-00134732 when I talk about this we can narrow sXola9xsvZg-00603-00134733-00134950 down but it's because it's really like sXola9xsvZg-00604-00134951-00135100 there really are a lot of possibilities sXola9xsvZg-00605-00135101-00135311 and so we're trying to first build the sXola9xsvZg-00606-00135312-00135524 simplest product that we think will work sXola9xsvZg-00607-00135525-00135770 but we do think that there's actually a sXola9xsvZg-00608-00135771-00136024 big space of possibilities here and our sXola9xsvZg-00609-00136025-00136271 role model here is reddit reddit has sXola9xsvZg-00610-00136272-00136481 created a community that is actually a sXola9xsvZg-00611-00136482-00136736 bunch of sub-communities if you're a big sXola9xsvZg-00612-00136737-00136961 right a power user you're probably on a sXola9xsvZg-00613-00136962-00137195 small handful of subreddits and you sXola9xsvZg-00614-00137196-00137299 don't care about any of the other sXola9xsvZg-00615-00137300-00137507 subreddits you care about the subreddit sXola9xsvZg-00616-00137508-00137701 that are important to you for instance sXola9xsvZg-00617-00137702-00137902 our / fitness is a big one if your sXola9xsvZg-00618-00137903-00138149 fitness buff you might like our / sXola9xsvZg-00619-00138150-00138379 fitness they're a whole bunch of these sXola9xsvZg-00620-00138380-00138482 that are just think there's are such sXola9xsvZg-00621-00138483-00138635 bitcoin of course for Bitcoin users sXola9xsvZg-00622-00138636-00138872 which is you know basically everyone the sXola9xsvZg-00623-00138873-00139082 Bitcoin community is on our / Bitcoin sXola9xsvZg-00624-00139083-00139276 and there are all these communities for sXola9xsvZg-00625-00139277-00139639 other you know various interests so I sXola9xsvZg-00626-00139640-00139825 think that there's power for us to sXola9xsvZg-00627-00139826-00140140 create a platform of platforms so we are sXola9xsvZg-00628-00140141-00140384 a destination but at the same time we sXola9xsvZg-00629-00140385-00140636 empower the users to tweak the rules of sXola9xsvZg-00630-00140637-00140839 the economics so that they can create sXola9xsvZg-00631-00140840-00140965 something that's appropriate for their sXola9xsvZg-00632-00140966-00141250 community so I would describe us as as a sXola9xsvZg-00633-00141251-00141557 destination it's not just a protocol but sXola9xsvZg-00634-00141558-00141829 we we are also like sort of I guess you sXola9xsvZg-00635-00141830-00141974 could say it's market minded like we sXola9xsvZg-00636-00141975-00142270 like the idea of empowering the users to sXola9xsvZg-00637-00142271-00142579 define what the product means for their sXola9xsvZg-00638-00142580-00142987 community ok so when I think about this sXola9xsvZg-00639-00142988-00143128 and we were discussing this earlier in sXola9xsvZg-00640-00143129-00143314 the show before the show with Mary's sXola9xsvZg-00641-00143315-00143527 when you look at the history of social sXola9xsvZg-00642-00143528-00143672 networks that have become successful sXola9xsvZg-00643-00143673-00143831 because there's been you know for every sXola9xsvZg-00644-00143832-00144008 successful social network there have sXola9xsvZg-00645-00144009-00144149 been maybe like a hundred that have sXola9xsvZg-00646-00144150-00144524 failed all of the successful social sXola9xsvZg-00647-00144525-00144710 networks weatherby facebook instagram sXola9xsvZg-00648-00144711-00144949 twitter snapchat some of the other ones sXola9xsvZg-00649-00144950-00145001 like Paris sXola9xsvZg-00650-00145002-00145514 or whatever all have a unique a unique sXola9xsvZg-00651-00145515-00145664 position and in value proposition in sXola9xsvZg-00652-00145665-00145817 terms of functionality so you know they sXola9xsvZg-00653-00145818-00146006 every every one of those networks has sXola9xsvZg-00654-00146007-00146306 brought on a new functionality that is sXola9xsvZg-00655-00146307-00146552 very specific and very targeted so take sXola9xsvZg-00656-00146553-00146750 Instagram for instance I posting photos sXola9xsvZg-00657-00146751-00147026 with with filters and it has been stayed sXola9xsvZg-00658-00147027-00147176 true to that and that's what has made it sXola9xsvZg-00659-00147177-00147554 so powerful and so successful the sXola9xsvZg-00660-00147555-00147923 monetization often and for many still sXola9xsvZg-00661-00147924-00148124 doesn't exist but is often an oft an sXola9xsvZg-00662-00148125-00148331 afterthought I guess my question is what sXola9xsvZg-00663-00148332-00148640 is the the unique feature aside from sXola9xsvZg-00664-00148641-00149036 monetization which I don't particularly sXola9xsvZg-00665-00149037-00149414 think would lure people in itself what sXola9xsvZg-00666-00149415-00149765 type of features would yours propose to sXola9xsvZg-00667-00149766-00150167 its users in order to you know reach the sXola9xsvZg-00668-00150168-00150404 subjective this this goal of being sXola9xsvZg-00669-00150405-00150602 massively used by you know thousands and sXola9xsvZg-00670-00150603-00150737 hundreds of thousands if not millions of sXola9xsvZg-00671-00150738-00151016 people yeah so well first of all I I sXola9xsvZg-00672-00151017-00151238 actually think monetization maybe yet I sXola9xsvZg-00673-00151239-00151433 mean I think I think monetization by my sXola9xsvZg-00674-00151434-00151703 by itself can go a really long way I sXola9xsvZg-00675-00151704-00151883 think that'll be the strongest reason sXola9xsvZg-00676-00151884-00152051 for people to use this app if we sXola9xsvZg-00677-00152052-00152237 actually succeed in getting our users sXola9xsvZg-00678-00152238-00152570 paid real money we actually empower them sXola9xsvZg-00679-00152571-00152777 to really earn money I think that will sXola9xsvZg-00680-00152778-00153055 be a reason for them to use our platform sXola9xsvZg-00681-00153056-00153317 at least in addition to if not as a sXola9xsvZg-00682-00153318-00153737 replacement for for other platforms with sXola9xsvZg-00683-00153738-00154028 respect to like the wood again I'm gonna sXola9xsvZg-00684-00154029-00154214 be really vague here let me try and give sXola9xsvZg-00685-00154215-00154379 you some concrete examples okay let me sXola9xsvZg-00686-00154380-00154555 let me give you a concrete product idea sXola9xsvZg-00687-00154556-00154922 that has never you know been done or sXola9xsvZg-00688-00154923-00155117 rather I should say the way we would do sXola9xsvZg-00689-00155118-00155216 it would be different than anything sXola9xsvZg-00690-00155217-00155354 that's been done before that's an idea sXola9xsvZg-00691-00155355-00155558 we've run through recently now I'm not sXola9xsvZg-00692-00155559-00155696 promising we're going to launch this sXola9xsvZg-00693-00155697-00155858 idea but this will give you an idea of sXola9xsvZg-00694-00155859-00156152 what I mean so uh there's a there's a sXola9xsvZg-00695-00156153-00156299 website called shutterstock where you sXola9xsvZg-00696-00156300-00156587 can buy stock imagery where you know sXola9xsvZg-00697-00156588-00156731 imagine you're making a website you just sXola9xsvZg-00698-00156732-00156890 need like a background photo of some sXola9xsvZg-00699-00156891-00157088 people with a laptop or something you sXola9xsvZg-00700-00157089-00157256 can go there and get stuff like that you sXola9xsvZg-00701-00157257-00157493 can you can buy you know content I think sXola9xsvZg-00702-00157494-00157610 I think there's a monthly fee or sXola9xsvZg-00703-00157611-00157733 something like that is how they because sXola9xsvZg-00704-00157734-00157913 how they monetize it so you have to go sXola9xsvZg-00705-00157914-00158039 there and pay a monthly fee to get sXola9xsvZg-00706-00158040-00158408 soccer imagery well what if on yours sXola9xsvZg-00707-00158409-00158612 you know you can create a community for sXola9xsvZg-00708-00158613-00158936 stock imagery and the idea is you know sXola9xsvZg-00709-00158937-00159178 you can see all the images at low sXola9xsvZg-00710-00159179-00159482 resolution for free but in order to see sXola9xsvZg-00711-00159483-00159640 the image at high resolution which is sXola9xsvZg-00712-00159641-00159785 what you're going to want to print it sXola9xsvZg-00713-00159786-00159896 out or to put on your website or sXola9xsvZg-00714-00159897-00160118 something you have to pay one cent so sXola9xsvZg-00715-00160119-00160327 you have to click a button um you know sXola9xsvZg-00716-00160328-00160487 to make a payment but it's that easy sXola9xsvZg-00717-00160488-00160661 right it's it's not like you know you sXola9xsvZg-00718-00160662-00160781 don't have to sign up for a recurring sXola9xsvZg-00719-00160782-00160891 payment which you don't necessarily need sXola9xsvZg-00720-00160892-00161057 you just want this one payment it's sXola9xsvZg-00721-00161058-00161203 worth one sent to you which is really sXola9xsvZg-00722-00161204-00161416 small could be bigger than that but it sXola9xsvZg-00723-00161417-00161759 could also be that small well that would sXola9xsvZg-00724-00161760-00161951 draw people in that would draw in that sXola9xsvZg-00725-00161952-00162143 community of people that would draw in sXola9xsvZg-00726-00162144-00162338 people that want to produce stock sXola9xsvZg-00727-00162339-00162497 imagery and have a platform where they sXola9xsvZg-00728-00162498-00162674 can share it and also the people that sXola9xsvZg-00729-00162675-00162857 want to buy just one image you just want sXola9xsvZg-00730-00162858-00163088 to buy one stock image I don't need a sXola9xsvZg-00731-00163089-00163310 monthly subscription to it to a website sXola9xsvZg-00732-00163311-00163601 I just need this one image so that would sXola9xsvZg-00733-00163602-00163765 be an example of a little community I sXola9xsvZg-00734-00163766-00163915 think that could work and again I'm not sXola9xsvZg-00735-00163916-00164024 promising we're going to do that sXola9xsvZg-00736-00164025-00164270 specific one but there are a lot of sXola9xsvZg-00737-00164271-00164438 ideas like that is if you just run sXola9xsvZg-00738-00164439-00164585 through the space of possibilities of sXola9xsvZg-00739-00164586-00164744 what if I could pay for things on the sXola9xsvZg-00740-00164745-00165026 internet it's really there a bunch of sXola9xsvZg-00741-00165027-00165253 product ideas involving who pays for sXola9xsvZg-00742-00165254-00165482 what and when and how much they pay for sXola9xsvZg-00743-00165483-00165626 and why are they paying are they paying sXola9xsvZg-00744-00165627-00165776 to buy it are they paying to invest in sXola9xsvZg-00745-00165777-00166049 it and you bet you just have to have the sXola9xsvZg-00746-00166050-00166204 technology there first and foremost you sXola9xsvZg-00747-00166205-00166339 got to actually make these micro sXola9xsvZg-00748-00166340-00166613 payments possible first then building sXola9xsvZg-00749-00166614-00166748 these little products are relatively sXola9xsvZg-00750-00166749-00166997 easy so we can we can build we can sXola9xsvZg-00751-00166998-00167144 experiment with adding these features sXola9xsvZg-00752-00167145-00167336 telling our users look we've added this sXola9xsvZg-00753-00167337-00167513 cool new feature what you can now do is sXola9xsvZg-00754-00167514-00167762 you can display a photo for free and sXola9xsvZg-00755-00167763-00167948 then the users have to pay one cent to sXola9xsvZg-00756-00167949-00168188 view the full you know resolution sXola9xsvZg-00757-00168189-00168406 version of this image and let the users sXola9xsvZg-00758-00168407-00168818 design their community you know to use sXola9xsvZg-00759-00168819-00169090 that feature so I think the way the way sXola9xsvZg-00760-00169091-00169256 I announced to get playing out would be sXola9xsvZg-00761-00169257-00169544 we will empower the users to create sXola9xsvZg-00762-00169545-00169886 these communities with with unique sXola9xsvZg-00763-00169887-00170237 features and it'll the community that sXola9xsvZg-00764-00170238-00170515 becomes the most popular one first we'll sXola9xsvZg-00765-00170516-00170704 probably beat not hopefully not be sXola9xsvZg-00766-00170705-00170815 something that we can conceive of sXola9xsvZg-00767-00170816-00170960 because the whole idea is that they'll sXola9xsvZg-00768-00170961-00171115 be better at figuring this out then then sXola9xsvZg-00769-00171116-00171352 we will so I don't know what product sXola9xsvZg-00770-00171353-00171620 will take off first or what community sXola9xsvZg-00771-00171621-00171746 will take off first sXola9xsvZg-00772-00171747-00172150 but it'll be something unique with where sXola9xsvZg-00773-00172151-00172523 you know content creators are being paid sXola9xsvZg-00774-00172524-00172879 and it's servicing some type of niche sXola9xsvZg-00775-00172880-00173096 audience that most people don't care sXola9xsvZg-00776-00173097-00173309 about but that niche audience really sXola9xsvZg-00777-00173310-00173503 cares about and to them it solves that sXola9xsvZg-00778-00173504-00173822 problem that they have and then once sXola9xsvZg-00779-00173823-00174062 people start you know coming to our sXola9xsvZg-00780-00174063-00174190 platform you can create other sXola9xsvZg-00781-00174191-00174362 communities that the service other sXola9xsvZg-00782-00174363-00174584 niches and other other communities for sXola9xsvZg-00783-00174585-00174851 their product ideas stuff so hopefully sXola9xsvZg-00784-00174852-00174986 that answers your question in a nutshell sXola9xsvZg-00785-00174987-00175286 i would i would like basic answer is i sXola9xsvZg-00786-00175287-00175504 would argue that the monetization part sXola9xsvZg-00787-00175505-00175702 actually is a really really good selling sXola9xsvZg-00788-00175703-00175874 point that if we can nail that correctly sXola9xsvZg-00789-00175875-00176065 that actually will draw people to our sXola9xsvZg-00790-00176066-00176219 platform more than more than anything sXola9xsvZg-00791-00176220-00176618 else so only I believe the monetization sXola9xsvZg-00792-00176619-00176991 is is is sufficient to to draw users and sXola9xsvZg-00793-00176992-00177374 to give you a feel for some examples I sXola9xsvZg-00794-00177375-00177788 see in my in my daily life like I love sXola9xsvZg-00795-00177789-00178022 this show Game of Thrones and they're sXola9xsvZg-00796-00178023-00178481 these small channels that are they they sXola9xsvZg-00797-00178482-00178733 take episodes from the series and they sXola9xsvZg-00798-00178734-00178937 make you know commentary on the episodes sXola9xsvZg-00799-00178938-00179285 and I love seeing them because these sXola9xsvZg-00800-00179286-00179486 people that create these videos think in sXola9xsvZg-00801-00179487-00179720 ways I don't so I find out really sXola9xsvZg-00802-00179721-00180011 valuable and these people get like 50 or sXola9xsvZg-00803-00180012-00180308 60,000 use a day and I walk through sXola9xsvZg-00804-00180309-00180664 their financials and whatever I can I sXola9xsvZg-00805-00180665-00180884 really realize this these guys can only sXola9xsvZg-00806-00180885-00181112 do this for a hobby with 50,000 or sXola9xsvZg-00807-00181113-00181424 60,000 views per episode and like four sXola9xsvZg-00808-00181425-00181627 episodes a month but many of these sXola9xsvZg-00809-00181628-00181808 people actually want to do this full sXola9xsvZg-00810-00181809-00182006 time and they want to branch out to new sXola9xsvZg-00811-00182007-00182227 shows and do it more but they really sXola9xsvZg-00812-00182228-00182454 can't because there is no way of sXola9xsvZg-00813-00182455-00182779 monetizing what it is they do so I'm sXola9xsvZg-00814-00182780-00183004 guessing that if there was a really good sXola9xsvZg-00815-00183005-00183260 monetization mechanism for them they sXola9xsvZg-00816-00183261-00183427 would go full time they would be able to sXola9xsvZg-00817-00183428-00183659 invest in equipment and then they would sXola9xsvZg-00818-00183660-00183968 they would they would get users yeah so sXola9xsvZg-00819-00183969-00184295 I personally am I completely bind to the sXola9xsvZg-00820-00184296-00184540 premise that there is a big long tail of sXola9xsvZg-00821-00184541-00184840 people that are creative and if you sXola9xsvZg-00822-00184841-00185021 could give them the right sXola9xsvZg-00823-00185022-00185258 monetization model they would go come sXola9xsvZg-00824-00185259-00185464 out in full force and maybe over a sXola9xsvZg-00825-00185465-00185744 decade it develops a new kind of media sXola9xsvZg-00826-00185745-00185989 industry all together just like you do sXola9xsvZg-00827-00185990-00186269 has created a new media industry given sXola9xsvZg-00828-00186270-00186604 that like oh I think the the interesting sXola9xsvZg-00829-00186605-00186944 questions to me are how does your start sXola9xsvZg-00830-00186945-00187133 a like what kind of communities does it sXola9xsvZg-00831-00187134-00187378 start with and then come company sXola9xsvZg-00832-00187379-00187751 technical questions which is like if you sXola9xsvZg-00833-00187752-00187946 wanted to build a platform of platforms sXola9xsvZg-00834-00187947-00188087 then basically you need something like a sXola9xsvZg-00835-00188088-00188314 financial logic then something that sXola9xsvZg-00836-00188315-00188554 stores content and then you there's sXola9xsvZg-00837-00188555-00188738 something that kind of gives the user sXola9xsvZg-00838-00188739-00188948 interface and how do all of these things sXola9xsvZg-00839-00188949-00189161 connect right so there are two sXola9xsvZg-00840-00189162-00189320 components here a week maybe we address sXola9xsvZg-00841-00189321-00189470 the technical one later I'll let you sXola9xsvZg-00842-00189471-00189691 guys maybe ask that again but then sXola9xsvZg-00843-00189692-00189896 there's the u.s. a good question though sXola9xsvZg-00844-00189897-00190070 which is again i sort of i'm sort of sXola9xsvZg-00845-00190071-00190315 vague about this now but who are our sXola9xsvZg-00846-00190316-00190523 core users okay like what is community sXola9xsvZg-00847-00190524-00190763 number one here and the reason why I'm sXola9xsvZg-00848-00190764-00190868 Vegas because we actually haven't sXola9xsvZg-00849-00190869-00191089 identified this yet so I think it's sXola9xsvZg-00850-00191090-00191278 really important so we have you know you sXola9xsvZg-00851-00191279-00191479 guys have heard of our project many sXola9xsvZg-00852-00191480-00191648 people in the Bitcoin space have heard sXola9xsvZg-00853-00191649-00191902 of our project okay we have at this rate sXola9xsvZg-00854-00191903-00192134 so like 3,000 people on our mailing list sXola9xsvZg-00855-00192135-00192347 I'm quite sure almost all those people sXola9xsvZg-00856-00192348-00192563 are Bitcoin users I haven't pulled them sXola9xsvZg-00857-00192564-00193003 that I bet most of them are and so we've sXola9xsvZg-00858-00193004-00193214 got attention the Bitcoin community we sXola9xsvZg-00859-00193215-00193412 could make a platform that was for sXola9xsvZg-00860-00193413-00193579 Bitcoin users first I mean this would be sXola9xsvZg-00861-00193580-00193736 like a really straightforward like what sXola9xsvZg-00862-00193737-00193946 if we just made you know reddit but with sXola9xsvZg-00863-00193947-00194185 Bitcoin I bet Bitcoin users would use it sXola9xsvZg-00864-00194186-00194468 however I don't think it's in anybody's sXola9xsvZg-00865-00194469-00194681 interest that we do this first Bitcoin sXola9xsvZg-00866-00194682-00194861 users were probably most benefit from it sXola9xsvZg-00867-00194862-00195011 if we created something mainstream they sXola9xsvZg-00868-00195012-00195146 would actually probably rather we sXola9xsvZg-00869-00195147-00195364 service a mainstream audience because sXola9xsvZg-00870-00195365-00195565 everybody in the Bitcoin space wins we sXola9xsvZg-00871-00195566-00195698 start servicing people outside the sXola9xsvZg-00872-00195699-00195916 Bitcoin community also from our business sXola9xsvZg-00873-00195917-00196148 point of view you know I'm a Bitcoin sXola9xsvZg-00874-00196149-00196259 user I've been in the Bitcoin space sXola9xsvZg-00875-00196260-00196589 since 2011 if I if we create a platform sXola9xsvZg-00876-00196590-00196862 that services Bitcoin users well okay i sXola9xsvZg-00877-00196863-00197039 mean i'd be happy with it and my friends sXola9xsvZg-00878-00197040-00197201 would be happy with it but we would have sXola9xsvZg-00879-00197202-00197381 no idea whether we are solving a real sXola9xsvZg-00880-00197382-00197539 world problem whether we're just solving sXola9xsvZg-00881-00197540-00197738 something for Bitcoin users so I think sXola9xsvZg-00882-00197739-00197900 it's really important that we identify sXola9xsvZg-00883-00197901-00198143 one community to be our core audience sXola9xsvZg-00884-00198144-00198407 that are not already Bitcoin users sXola9xsvZg-00885-00198408-00198599 because if we can get some group of sXola9xsvZg-00886-00198600-00198826 people that actually like are you know sXola9xsvZg-00887-00198827-00199003 getting value from this product and sXola9xsvZg-00888-00199004-00199124 actually use it actually really love sXola9xsvZg-00889-00199125-00199307 what we're building for them then we can sXola9xsvZg-00890-00199308-00199516 know we've solved that problem of like sXola9xsvZg-00891-00199517-00199718 making a mainstream product that we're sXola9xsvZg-00892-00199719-00199864 not just making something that's so sXola9xsvZg-00893-00199865-00200050 technically sophisticated that you can sXola9xsvZg-00894-00200051-00200214 only understand if you're a Bitcoin user sXola9xsvZg-00895-00200215-00200514 will know that if we've got normal via sXola9xsvZg-00896-00200515-00200759 just non Bitcoin people they probably sXola9xsvZg-00897-00200760-00200897 won't be normal actually whatever it is sXola9xsvZg-00898-00200898-00201052 it'll probably be some niche audience sXola9xsvZg-00899-00201053-00201281 that that it isn't normal but it'll so sXola9xsvZg-00900-00201282-00201407 it'll be something that's outside of sXola9xsvZg-00901-00201408-00201668 Bitcoin where we can know that you know sXola9xsvZg-00902-00201669-00201889 we're solving something for people that sXola9xsvZg-00903-00201890-00202082 aren't already really clued into Bitcoin sXola9xsvZg-00904-00202083-00202402 so let me give you an example recently sXola9xsvZg-00905-00202403-00202556 I've been I've been learning about a sXola9xsvZg-00906-00202557-00202729 manga in Japan if you guys know about sXola9xsvZg-00907-00202730-00202987 this I'm not a big like manga fan but sXola9xsvZg-00908-00202988-00203089 there are a lot of reasons why we think sXola9xsvZg-00909-00203090-00203314 that audience might be good for us that sXola9xsvZg-00910-00203315-00203550 they're really sort of young sXola9xsvZg-00911-00203551-00203858 sophisticated people that create manga sXola9xsvZg-00912-00203859-00204100 which are Japanese comics and there's sXola9xsvZg-00913-00204101-00204272 they're huge communities of these people sXola9xsvZg-00914-00204273-00204454 and there they have the same problem as sXola9xsvZg-00915-00204455-00204698 these other people they you know they're sXola9xsvZg-00916-00204699-00204956 creating content they're not really able sXola9xsvZg-00917-00204957-00205183 to monetize this anyway but if they had sXola9xsvZg-00918-00205184-00205355 a way to monetize it they would love to sXola9xsvZg-00919-00205356-00205505 do this full-time like they would quit sXola9xsvZg-00920-00205506-00205633 their job in a heartbeat and start sXola9xsvZg-00921-00205634-00205769 making Internet content they can only sXola9xsvZg-00922-00205769-00206030 earn money doing this so that's an sXola9xsvZg-00923-00206031-00206207 example of an audience we could maybe sXola9xsvZg-00924-00206208-00206396 start with manga and the way this would sXola9xsvZg-00925-00206396-00206608 work would be you know we basically sXola9xsvZg-00926-00206609-00206944 talked with our manga users tell them sXola9xsvZg-00927-00206946-00207085 you know what our value proposition is sXola9xsvZg-00928-00207086-00207208 that you can start earning money by sXola9xsvZg-00929-00207209-00207508 creating a discovery and good manga and sXola9xsvZg-00930-00207509-00207757 make make the product suitable for them sXola9xsvZg-00931-00207758-00207973 first so that you can easily post you sXola9xsvZg-00932-00207975-00208246 know graphic imagery you know if they're sXola9xsvZg-00933-00208248-00208441 creating in a form of like a PNG or sXola9xsvZg-00934-00208442-00208711 whatever or other it's a PDF or how it sXola9xsvZg-00935-00208712-00208880 is make it really easy for them to post sXola9xsvZg-00936-00208881-00209113 that make it easy for them to maybe you sXola9xsvZg-00937-00209114-00209276 have to maybe you can see black and sXola9xsvZg-00938-00209277-00209432 white version for free and you have to sXola9xsvZg-00939-00209433-00209573 pay to see the color version for sXola9xsvZg-00940-00209573-00209734 instance we'll just talk with them and sXola9xsvZg-00941-00209735-00209932 figure it out most of the actual sXola9xsvZg-00942-00209933-00210155 software engineering effort has to go sXola9xsvZg-00943-00210156-00210329 into these micro payments and these sXola9xsvZg-00944-00210330-00210494 little products tweaks that we have to sXola9xsvZg-00945-00210494-00210673 make to service the manga community or sXola9xsvZg-00946-00210675-00211016 fairly easy at a technical level so all sXola9xsvZg-00947-00211017-00211157 we have to do is talk with them and make sXola9xsvZg-00948-00211158-00211548 sure we're sort of actually no may sXola9xsvZg-00949-00211548-00211776 it you know tuned for their use and I sXola9xsvZg-00950-00211777-00211956 think I think you know a group I don't sXola9xsvZg-00951-00211957-00212096 want to say that manga necessarily would sXola9xsvZg-00952-00212098-00212285 be the first user but but something like sXola9xsvZg-00953-00212286-00212550 that it's a niche community it's outside sXola9xsvZg-00954-00212551-00212798 of Bitcoin not everyone likes manga but sXola9xsvZg-00955-00212800-00212952 the people that do like it really like sXola9xsvZg-00956-00212953-00213117 it'sit's really important part of their sXola9xsvZg-00957-00213117-00213273 lives and there are these content sXola9xsvZg-00958-00213273-00213392 creators that gosh if only they could sXola9xsvZg-00959-00213394-00213546 earn some money from this they totally sXola9xsvZg-00960-00213546-00213789 would do it so that's that's how it'll sXola9xsvZg-00961-00213790-00213957 really be in so we don't actually know sXola9xsvZg-00962-00213958-00214164 that poor community yet that's something sXola9xsvZg-00963-00214165-00214323 we have to figure out in the next six sXola9xsvZg-00964-00214323-00214509 months or so because we're still at a sXola9xsvZg-00965-00214510-00214629 very technical phase we're going to sXola9xsvZg-00966-00214630-00214971 launch this in phases where we will sXola9xsvZg-00967-00214971-00215340 target you know basically just people sXola9xsvZg-00968-00215341-00215541 close to us first but within the next sXola9xsvZg-00969-00215542-00215682 six months we'll have to figure out who sXola9xsvZg-00970-00215683-00215948 this core audiences and actually make sXola9xsvZg-00971-00215950-00216129 sure that what we're building works for sXola9xsvZg-00972-00216130-00216438 those people I like this idea of going sXola9xsvZg-00973-00216439-00216753 after an audience and really figuring sXola9xsvZg-00974-00216754-00216894 out what their needs are before a real sXola9xsvZg-00975-00216894-00217191 building building sort of a huge product sXola9xsvZg-00976-00217192-00217476 that it so I'm very product focus myself sXola9xsvZg-00977-00217477-00217721 so this is sort of a construct that I sXola9xsvZg-00978-00217723-00218060 identify with one of the challenges I'm sXola9xsvZg-00979-00218061-00218394 sure you thought of is you know and has sXola9xsvZg-00980-00218394-00218585 been probably the challenge of a lot of sXola9xsvZg-00981-00218586-00218826 startups in the in the Bitcoin community sXola9xsvZg-00982-00218827-00219098 specifically with anything acid with sXola9xsvZg-00983-00219100-00219348 payments is getting people on board into sXola9xsvZg-00984-00219348-00219494 bit point right so getting people to sXola9xsvZg-00985-00219496-00219710 have Bitcoin in there in there in the sXola9xsvZg-00986-00219711-00219966 pocket or in their cell phone to be able sXola9xsvZg-00987-00219967-00220176 to engage in these types of systems so sXola9xsvZg-00988-00220177-00220734 how do you foresee engaging say you take sXola9xsvZg-00989-00220735-00221079 the absolute the anime community or sXola9xsvZg-00990-00221080-00221484 manga community how do you foresee that sXola9xsvZg-00991-00221485-00221771 them acquiring Bitcoin in order to sXola9xsvZg-00992-00221773-00222030 participate in this in the system yeah sXola9xsvZg-00993-00222031-00222300 totally so the awkward this is this is sXola9xsvZg-00994-00222301-00222423 something that sort of plagued the sXola9xsvZg-00995-00222423-00222596 Bitcoin community the whole time right sXola9xsvZg-00996-00222598-00222842 like yeah we're like we think this sXola9xsvZg-00997-00222844-00223017 technology is so wonderful this all so sXola9xsvZg-00998-00223017-00223160 many problems but they're really as sXola9xsvZg-00999-00223161-00223271 though like there's there's this sXola9xsvZg-01000-00223273-00223455 onboarding problem where it's still kind sXola9xsvZg-01001-00223456-00223707 of difficult to get it it's wallets or sXola9xsvZg-01002-00223708-00223884 wallets have improved a lot over the sXola9xsvZg-01003-00223885-00223985 years but they're still kind of sXola9xsvZg-01004-00223986-00224229 technically sophisticated you know if a sXola9xsvZg-01005-00224230-00224415 normal user has to back up their private sXola9xsvZg-01006-00224416-00224604 key you've just lost like a huge sXola9xsvZg-01007-00224605-00224754 fraction of the world population who sXola9xsvZg-01008-00224755-00224889 doesn't understand what you're talking sXola9xsvZg-01009-00224890-00224927 about sXola9xsvZg-01010-00224928-00225056 as soon as you say you need a backup you sXola9xsvZg-01011-00225057-00225221 know your private key or whatever so sXola9xsvZg-01012-00225221-00225656 there is an onboarding problem I'll just sXola9xsvZg-01013-00225657-00225887 I'll sort of explain how how I think to sXola9xsvZg-01014-00225888-00226169 solve this I think we just need to make sXola9xsvZg-01015-00226169-00226355 it really really easy to get in and out sXola9xsvZg-01016-00226356-00226604 with fiat currency so you know other sXola9xsvZg-01017-00226605-00226840 platforms that involve payments have sXola9xsvZg-01018-00226841-00227144 have have an onboarding problem okay in sXola9xsvZg-01019-00227144-00227323 order to get into paypal you've got to sXola9xsvZg-01020-00227325-00227660 like put money into PayPal somehow the sXola9xsvZg-01021-00227661-00227794 way paypal actually solve this sXola9xsvZg-01022-00227796-00227981 originally was they raised a hundred sXola9xsvZg-01023-00227982-00228236 million dollars they gave 50 million sXola9xsvZg-01024-00228237-00228350 dollars i don't know if i'm remembering sXola9xsvZg-01025-00228351-00228533 the numbers exactly but it gave sXola9xsvZg-01026-00228534-00228680 something like 50 million dollars for sXola9xsvZg-01027-00228681-00228863 the early users and basically said you sXola9xsvZg-01028-00228864-00229217 know if you just sign up we will just sXola9xsvZg-01029-00229217-00229457 give you ten dollars or fifty dollars or sXola9xsvZg-01030-00229458-00229634 something like that that is not out of sXola9xsvZg-01031-00229635-00229784 the question for us you know if we sXola9xsvZg-01032-00229785-00229946 raised a bunch of money we could do that sXola9xsvZg-01033-00229946-00230087 like it maybe raise money with the sXola9xsvZg-01034-00230088-00230252 explicit purpose of giving it away I sXola9xsvZg-01035-00230253-00230467 don't think we necessarily have to do sXola9xsvZg-01036-00230469-00230698 that though the users that create sXola9xsvZg-01037-00230700-00230939 content do not have to have Bitcoin to sXola9xsvZg-01038-00230940-00231167 be paid so you can start using the app sXola9xsvZg-01039-00231167-00231356 and earning money without necessarily sXola9xsvZg-01040-00231357-00231755 having any Bitcoin at all on day one but sXola9xsvZg-01041-00231756-00231911 if you're going to make payments to sXola9xsvZg-01042-00231912-00232079 someone like if you're investing in a sXola9xsvZg-01043-00232080-00232246 piece of content you're curating content sXola9xsvZg-01044-00232248-00232466 or whatever it is you do have to have sXola9xsvZg-01045-00232467-00232709 Bitcoin well we just make it as easy as sXola9xsvZg-01046-00232710-00232919 possible fortunately in the US anyway sXola9xsvZg-01047-00232919-00233348 coinbase now has this you can integrate sXola9xsvZg-01048-00233348-00233596 like a coinbase sort of widget where you sXola9xsvZg-01049-00233598-00233753 can easily buy bitcoin with a credit sXola9xsvZg-01050-00233754-00233912 card we haven't tried using this yet but sXola9xsvZg-01051-00233913-00234107 that's the right idea if we could just sXola9xsvZg-01052-00234108-00234311 integrate like you it's just as easy as sXola9xsvZg-01053-00234312-00234455 typing in your credit card which isn't sXola9xsvZg-01054-00234456-00234638 that easy I think if you already have sXola9xsvZg-01055-00234639-00234788 Bitcoin it would be easier to send it sXola9xsvZg-01056-00234789-00234950 from another wallet but for those people sXola9xsvZg-01057-00234951-00235088 who don't typing in their credit card sXola9xsvZg-01058-00235089-00235256 information is no harder than buying sXola9xsvZg-01059-00235257-00235529 something on any website so if we can sXola9xsvZg-01060-00235530-00235717 make it that easy then at least getting sXola9xsvZg-01061-00235719-00235967 the bitcoin is as easy as using payments sXola9xsvZg-01062-00235967-00236194 you know anywhere else so I think that sXola9xsvZg-01063-00236196-00236348 vet and then the other thing would be sXola9xsvZg-01064-00236348-00236573 how do you use the Bitcoin for that we sXola9xsvZg-01065-00236573-00236744 would we would just integrate with other sXola9xsvZg-01066-00236744-00236957 surfaces I like a services I like a sXola9xsvZg-01067-00236958-00237161 purse that I yo wouldn't it be cool if sXola9xsvZg-01068-00237162-00237407 you could we could just have like a buy sXola9xsvZg-01069-00237408-00237638 buy this with purse that I Oh button on sXola9xsvZg-01070-00237639-00237817 our app so that when you've got money sXola9xsvZg-01071-00237819-00237953 you can just basically click a button sXola9xsvZg-01072-00237954-00238115 right away and buy something with it I sXola9xsvZg-01073-00238116-00238280 think that would be really cool so you sXola9xsvZg-01074-00238281-00238348 just have to make it sXola9xsvZg-01075-00238350-00238492 flew in for the users to get on and off sXola9xsvZg-01076-00238494-00238696 and then again I'll emphasize that not sXola9xsvZg-01077-00238698-00238925 everyone even has to have Bitcoin to use sXola9xsvZg-01078-00238926-00239194 the app if you're a content creator you sXola9xsvZg-01079-00239196-00239344 do not have to have Bitcoin to start sXola9xsvZg-01080-00239346-00239510 being paid Bitcoin so the onboarding sXola9xsvZg-01081-00239511-00239630 problem for them is you just have to sXola9xsvZg-01082-00239631-00239777 make something that's good quality sXola9xsvZg-01083-00239778-00240035 content and and you can earn money for sXola9xsvZg-01084-00240036-00240689 it so today's magic word is social SOC I sXola9xsvZg-01085-00240690-00240989 al head over let's talk bitcoin calm to sXola9xsvZg-01086-00240990-00241211 sign in enter the magic word and claim sXola9xsvZg-01087-00241212-00242167 your part of the listener reward 1 like sXola9xsvZg-01088-00242169-00242357 identifying feature what the yours sXola9xsvZg-01089-00242358-00242678 project is it so kind of your kind of sXola9xsvZg-01090-00242679-00242903 betting on Bitcoin all-in right like sXola9xsvZg-01091-00242904-00243071 here you're not like Steam it creating sXola9xsvZg-01092-00243071-00243298 your own currency and you have had like sXola9xsvZg-01093-00243300-00243536 blog post saying you're also not going sXola9xsvZg-01094-00243537-00243742 to go in the etherium direction because sXola9xsvZg-01095-00243742-00243956 because you think Pitka is the biggest sXola9xsvZg-01096-00243957-00244271 ecosystem it Scoob has the biggest sXola9xsvZg-01097-00244271-00244529 community and that matters are not yeah sXola9xsvZg-01098-00244530-00244805 on the other side on the flip side of sXola9xsvZg-01099-00244806-00245132 this argument that I can think of is I'm sXola9xsvZg-01100-00245133-00245479 trying to be the devil's advocate here sXola9xsvZg-01101-00245480-00245762 you have said previously on the show sXola9xsvZg-01102-00245763-00246046 that you don't know what community yoga sXola9xsvZg-01103-00246048-00246215 is going to be first what community sXola9xsvZg-01104-00246216-00246512 you're going to focus on right and my sXola9xsvZg-01105-00246513-00246842 perception is different kinds of content sXola9xsvZg-01106-00246842-00247082 creators need different kinds of sXola9xsvZg-01107-00247083-00247334 financial instruments so let's let's sXola9xsvZg-01108-00247335-00247655 let's take a few examples for instance sXola9xsvZg-01109-00247656-00247903 if you're kind of creating video and sXola9xsvZg-01110-00247904-00248132 creating video needs some kind of sXola9xsvZg-01111-00248133-00248471 instrumentation around it then you might sXola9xsvZg-01112-00248471-00248636 need a financial instrument which is sXola9xsvZg-01113-00248637-00248831 like okay I want to issue shares in the sXola9xsvZg-01114-00248832-00249067 video and if this meaty video makes sXola9xsvZg-01115-00249069-00249278 advertising revenue then the sXola9xsvZg-01116-00249279-00249563 shareholders that invested in the shares sXola9xsvZg-01117-00249564-00249866 of that video get paid yeah that this is sXola9xsvZg-01118-00249867-00250100 like a proto doubt it's a Dow really sXola9xsvZg-01119-00250101-00250423 right but we can't call it a doubt sXola9xsvZg-01120-00250425-00250577 because it's centralized across this sXola9xsvZg-01121-00250578-00250775 content creator but it's essentially the sXola9xsvZg-01122-00250776-00251162 financial logic of a Dow yeah something sXola9xsvZg-01123-00251163-00251548 will like reddit or steam it has a sXola9xsvZg-01124-00251550-00251735 different kind of financial logic in sXola9xsvZg-01125-00251736-00251969 there's the initial content creator and sXola9xsvZg-01126-00251969-00252121 then there are sets of curators that are sXola9xsvZg-01127-00252123-00252380 uploading and downloading things and you sXola9xsvZg-01128-00252381-00252578 want the initial content creator and the sXola9xsvZg-01129-00252579-00252866 curators to be paid so that's a sXola9xsvZg-01130-00252867-00253067 different kind of financial logic right sXola9xsvZg-01131-00253067-00253262 maybe there's a third kind of financial sXola9xsvZg-01132-00253263-00253601 logic in which some content creator sXola9xsvZg-01133-00253602-00253901 needs to buy specific equipment in order sXola9xsvZg-01134-00253902-00254179 to do his stuff and this guy needs loans sXola9xsvZg-01135-00254180-00254561 so can you crowdsource loans to this sXola9xsvZg-01136-00254562-00254844 content creator now you come into this sXola9xsvZg-01137-00254846-00255128 space very less different content sXola9xsvZg-01138-00255129-00255287 creators have different financial needs sXola9xsvZg-01139-00255288-00255614 and what seems to me the case is because sXola9xsvZg-01140-00255615-00255760 they have different financial needs sXola9xsvZg-01141-00255761-00255994 etherium might be a better platform for sXola9xsvZg-01142-00255996-00256219 it because using the smart contact sXola9xsvZg-01143-00256221-00256417 architecture all of these financial sXola9xsvZg-01144-00256419-00256652 needs could be met whereas bitcoins sXola9xsvZg-01145-00256653-00256889 restriction of scripting language would sXola9xsvZg-01146-00256890-00257051 not allow for many kinds of financial sXola9xsvZg-01147-00257052-00257296 instruments to be expressed well so why sXola9xsvZg-01148-00257298-00257483 did you go for with Bitcoin rather than sXola9xsvZg-01149-00257484-00257698 is helium yeah so that's a really good sXola9xsvZg-01150-00257700-00257888 part imene i'll give you the reason here sXola9xsvZg-01151-00257889-00258188 so we've been you know I guess part of sXola9xsvZg-01152-00258189-00258419 it is the basic answer is very simple sXola9xsvZg-01153-00258419-00258748 you know Bitcoin has the biggest economy sXola9xsvZg-01154-00258750-00258917 it is the most useful it's the most sXola9xsvZg-01155-00258917-00259109 liquid you can easily get in and out of sXola9xsvZg-01156-00259110-00259273 Bitcoin relatively easily compared to sXola9xsvZg-01157-00259275-00259403 the other cryptocurrencies a lot of the sXola9xsvZg-01158-00259404-00259541 other cryptocurrencies in order to get sXola9xsvZg-01159-00259542-00259661 in out of it you got to go through sXola9xsvZg-01160-00259662-00259913 Bitcoin you got to trade your steam for sXola9xsvZg-01161-00259914-00260189 Bitcoin before you can get dollars that sXola9xsvZg-01162-00260190-00260344 i don't know if that's that's not true sXola9xsvZg-01163-00260346-00260462 for all of them but it's true for some sXola9xsvZg-01164-00260463-00260723 of them um you can do things with sXola9xsvZg-01165-00260723-00260885 Bitcoin you can buy things there are sXola9xsvZg-01166-00260886-00261032 many more merchants that accept that sXola9xsvZg-01167-00261033-00261308 coin you know more people know what sXola9xsvZg-01168-00261309-00261469 bitcoin is the audience is just bigger sXola9xsvZg-01169-00261471-00261683 like if you you know there is small as sXola9xsvZg-01170-00261684-00261833 the audience for bitcoin is relative to sXola9xsvZg-01171-00261834-00262037 say Facebook or something it's way way sXola9xsvZg-01172-00262038-00262166 way way bigger than any of the other sXola9xsvZg-01173-00262167-00262421 ones so it really just has the largest sXola9xsvZg-01174-00262422-00262670 economy so that's purely at like a sort sXola9xsvZg-01175-00262671-00262919 of social economic level it's just it's sXola9xsvZg-01176-00262920-00263168 very fluid so it's true that a Bitcoin sXola9xsvZg-01177-00263169-00263300 doesn't have the technical features that sXola9xsvZg-01178-00263301-00263528 athyrium has but it's not like it's sXola9xsvZg-01179-00263529-00263657 impossible to do those things with sXola9xsvZg-01180-00263658-00263999 Bitcoin it's just harder and my sort of sXola9xsvZg-01181-00264000-00264164 stance is my prediction is that all the sXola9xsvZg-01182-00264165-00264293 things you can do with etherium will sXola9xsvZg-01183-00264294-00264518 eventually happen with Bitcoin just sXola9xsvZg-01184-00264519-00264725 later I just wanted when you need it sXola9xsvZg-01185-00264726-00264956 right now we just need money you know sXola9xsvZg-01186-00264957-00265112 all of these financial instruments are sXola9xsvZg-01187-00265113-00265271 really sort of valuable and they're sXola9xsvZg-01188-00265272-00265487 valuable for the right you know right sXola9xsvZg-01189-00265488-00265652 people so you know let's let's run sXola9xsvZg-01190-00265653-00265763 through this how this would work on our sXola9xsvZg-01191-00265764-00265961 platform so wouldn't it be cool if there sXola9xsvZg-01192-00265962-00266138 is a way for someone to like loan money sXola9xsvZg-01193-00266139-00266363 to another person that if you are buying sXola9xsvZg-01194-00266364-00266558 audio equipment so there are two ways sXola9xsvZg-01195-00266559-00266735 you could imagine funding this one would sXola9xsvZg-01196-00266736-00266927 be debt where you know someone just sXola9xsvZg-01197-00266928-00267047 gives you the money but then you have to sXola9xsvZg-01198-00267048-00267296 pay it back with interest okay that sXola9xsvZg-01199-00267297-00267401 would be cool if you could do that on sXola9xsvZg-01200-00267402-00267581 this platform that would that's totally sXola9xsvZg-01201-00267582-00267821 a way to get you know to use this sXola9xsvZg-01202-00267822-00267977 funding mechanism or financial sXola9xsvZg-01203-00267978-00268280 instrument to you know sort of solve sXola9xsvZg-01204-00268281-00268541 this problem for someone another thing sXola9xsvZg-01205-00268542-00268763 would be equity where rather than give sXola9xsvZg-01206-00268764-00268973 them like a loan you are actually sXola9xsvZg-01207-00268974-00269195 investing in them and now you own ten sXola9xsvZg-01208-00269196-00269402 percent of you know of ownership and sXola9xsvZg-01209-00269403-00269540 that either that piece of content or sXola9xsvZg-01210-00269541-00269675 their company or whatever it is and you sXola9xsvZg-01211-00269676-00269861 get paid out you know if there's a sXola9xsvZg-01212-00269862-00270011 dividend payout you get ten percent of sXola9xsvZg-01213-00270012-00270143 the dividend payout something like that sXola9xsvZg-01214-00270144-00270515 so anybody is another kind um there are sXola9xsvZg-01215-00270516-00270665 all sorts of other things you can do as sXola9xsvZg-01216-00270666-00270989 well like when and how you know when you sXola9xsvZg-01217-00270990-00271181 pay for things who gets what fraction of sXola9xsvZg-01218-00271182-00271355 the money and stuff like that so you can sXola9xsvZg-01219-00271356-00271604 play with these variables and really sXola9xsvZg-01220-00271605-00271775 come up with you know unique solutions sXola9xsvZg-01221-00271776-00271925 to problems that some people would have sXola9xsvZg-01222-00271926-00272192 but we can do all that with with Bitcoin sXola9xsvZg-01223-00272193-00272414 we've not everything necessarily has to sXola9xsvZg-01224-00272415-00272579 be done on a decentralized blockchain sXola9xsvZg-01225-00272580-00272747 some of these things are just normal sXola9xsvZg-01226-00272748-00273071 contracts you know if it's the case that sXola9xsvZg-01227-00273072-00273293 you can just loan someone money then you sXola9xsvZg-01228-00273294-00273404 can just loan the money it doesn't sXola9xsvZg-01229-00273405-00273560 necessarily have to be something that's sXola9xsvZg-01230-00273561-00273827 on a blockchain if we decide it needs to sXola9xsvZg-01231-00273828-00273995 be then we would have to solve that sXola9xsvZg-01232-00273996-00274193 problem for Bitcoin I think Ian's if we sXola9xsvZg-01233-00274194-00274382 would some cases you do want it to be on sXola9xsvZg-01234-00274383-00274559 a blockchain so we would have to solve sXola9xsvZg-01235-00274560-00274739 that problem which is non-trivial there sXola9xsvZg-01236-00274740-00274889 is you know rootstock is trying to do sXola9xsvZg-01237-00274890-00275057 exactly that the side chains people are sXola9xsvZg-01238-00275058-00275321 trying to do stuff like that there are sXola9xsvZg-01239-00275322-00275447 other way not everything requires sXola9xsvZg-01240-00275448-00275624 necessarily a block chain or a separate sXola9xsvZg-01241-00275625-00275792 chain or something like that you can do sXola9xsvZg-01242-00275793-00276023 a lot of things with just normal smart sXola9xsvZg-01243-00276024-00276260 contracts on Bitcoin they are limited sXola9xsvZg-01244-00276261-00276395 compared to a theory emits not sXola9xsvZg-01245-00276396-00276530 turing-complete but our micro payments sXola9xsvZg-01246-00276531-00276803 technology is all based on a Bitcoin sXola9xsvZg-01247-00276804-00276995 smart contracts so there were probably sXola9xsvZg-01248-00276996-00277094 other things you can do with just sXola9xsvZg-01249-00277095-00277334 Bitcoin scripts so the simple answer is sXola9xsvZg-01250-00277335-00277505 you know bitcoin is just the biggest and sXola9xsvZg-01251-00277506-00277775 we're starting with payments first we we sXola9xsvZg-01252-00277776-00277979 i do think if we're successful we're sXola9xsvZg-01253-00277980-00278153 going to want to really play with all sXola9xsvZg-01254-00278154-00278327 these other financial instruments but sXola9xsvZg-01255-00278328-00278498 that would be a ways down the line sXola9xsvZg-01256-00278499-00278684 we have the resources to solve it on top sXola9xsvZg-01257-00278685-00278930 of it so there's the benefit of bitcoin sXola9xsvZg-01258-00278931-00279059 is that it's a little bit easier to do sXola9xsvZg-01259-00279060-00279239 it now but it will be a little bit sXola9xsvZg-01260-00279240-00279389 harder to do those more sophisticated sXola9xsvZg-01261-00279390-00279830 things later so that's true um I do sXola9xsvZg-01262-00279831-00279953 think you know there is room for sXola9xsvZg-01263-00279954-00280157 experiment here I mean like you know if sXola9xsvZg-01264-00280158-00280391 imagine you know we would change your sXola9xsvZg-01265-00280392-00280670 minds if athyrium displaced Bitcoin now sXola9xsvZg-01266-00280671-00280805 I don't think that's going to happen I sXola9xsvZg-01267-00280806-00281003 think bitcoin will probably stay the sXola9xsvZg-01268-00281004-00281228 largest I think there is huge value and sXola9xsvZg-01269-00281229-00281417 being the goalie internet which is sXola9xsvZg-01270-00281418-00281627 effectively what bitcoin is it doesn't sXola9xsvZg-01271-00281628-00281744 have to have all the features that the sXola9xsvZg-01272-00281745-00281930 other ones have because the fact that sXola9xsvZg-01273-00281931-00282085 it's the largest and the most stable and sXola9xsvZg-01274-00282086-00282248 there's a finite supply event actually sXola9xsvZg-01275-00282249-00282527 are the most important features and it's sXola9xsvZg-01276-00282528-00282692 the most secure the most proof of work sXola9xsvZg-01277-00282693-00282872 all these features are actually really sXola9xsvZg-01278-00282873-00283007 really important and actually I think sXola9xsvZg-01279-00283008-00283250 give it the most value but you know if sXola9xsvZg-01280-00283251-00283451 this argument stopped working in the sXola9xsvZg-01281-00283452-00283634 future because athyrium became bigger we sXola9xsvZg-01282-00283635-00283805 would find a way either to switch or to sXola9xsvZg-01283-00283806-00283988 accept a theory if that happened I mean sXola9xsvZg-01284-00283989-00284185 it would be you know like see if that sXola9xsvZg-01285-00284186-00284339 actually were the case you know we want sXola9xsvZg-01286-00284340-00284477 to do the thing that's the best for our sXola9xsvZg-01287-00284478-00284633 user so it could be the etherium would sXola9xsvZg-01288-00284634-00284804 end up being better I don't see a plane sXola9xsvZg-01289-00284805-00284935 out that way I mean I think for now we sXola9xsvZg-01290-00284936-00285176 basically had to pick we can't do both sXola9xsvZg-01291-00285177-00285443 now we're limited with resources i think sXola9xsvZg-01292-00285444-00285632 if they're a bitcoin being the biggest sXola9xsvZg-01293-00285633-00285806 is a really strong argument to do it and sXola9xsvZg-01294-00285807-00285953 then i'll just add one other thing which sXola9xsvZg-01295-00285954-00286247 is that by using bitcoin we're really sXola9xsvZg-01296-00286248-00286424 able to offload a lot of really hard sXola9xsvZg-01297-00286425-00286643 work on to other people so we didn't sXola9xsvZg-01298-00286644-00286841 invent the Lightning network we're sXola9xsvZg-01299-00286842-00286982 implementing it we're writing software sXola9xsvZg-01300-00286983-00287134 but we didn't have to figure out how to sXola9xsvZg-01301-00287135-00287291 do it because other people figured that sXola9xsvZg-01302-00287292-00287573 a huge to us that other people were able sXola9xsvZg-01303-00287574-00287726 to make that giant intellectual sXola9xsvZg-01304-00287727-00287954 contribution to create the lighting sXola9xsvZg-01305-00287955-00288149 network same thing with all sorts of sXola9xsvZg-01306-00288150-00288284 advances are happening right now in sXola9xsvZg-01307-00288285-00288491 Bitcoin core segregated witness was just sXola9xsvZg-01308-00288492-00288737 like merged it's not it's not live yet sXola9xsvZg-01309-00288738-00288985 on main empat it will be that's a huge sXola9xsvZg-01310-00288986-00289115 advance that's going to be really really sXola9xsvZg-01311-00289116-00289334 useful to everyone in the space that we sXola9xsvZg-01312-00289335-00289526 didn't do other people in the space did sXola9xsvZg-01313-00289527-00289742 it and bitcoin has the largest sort of sXola9xsvZg-01314-00289743-00289913 yes the largest economy not just of sXola9xsvZg-01315-00289914-00290075 businesses and stuff but all the sXola9xsvZg-01316-00290076-00290225 developers and everybody in the space sXola9xsvZg-01317-00290226-00290402 working to help solve these problems so sXola9xsvZg-01318-00290403-00290659 it's I think I think this will be the sXola9xsvZg-01319-00290660-00290807 right move but it's it's you know it's sXola9xsvZg-01320-00290808-00290990 hard to predict the future with accuracy sXola9xsvZg-01321-00290991-00291119 but any case the fact that if the sXola9xsvZg-01322-00291120-00291497 biggest is is is the reason sXola9xsvZg-01323-00291498-00291738 let's take a short break to talk about sXola9xsvZg-01324-00291739-00292035 Jax Jax is a multi coin wallet created sXola9xsvZg-01325-00292036-00292254 by the people at the central now in the sXola9xsvZg-01326-00292255-00292419 past if he had a whole bunch of sXola9xsvZg-01327-00292420-00292692 cryptocurrencies it was a pain to handle sXola9xsvZg-01328-00292693-00292854 them you either had to leave them on an sXola9xsvZg-01329-00292855-00293133 exchange which was insecure or you had sXola9xsvZg-01330-00293134-00293331 to have all these different wallets sXola9xsvZg-01331-00293332-00293592 which was a hassle fortunately now with sXola9xsvZg-01332-00293593-00293814 Jax knows medieval days of darkness sXola9xsvZg-01333-00293815-00294156 misery and suffering are over Jack sXola9xsvZg-01334-00294157-00294384 supports multiple cryptocurrencies and sXola9xsvZg-01335-00294385-00294657 new ones are being added but it's not sXola9xsvZg-01336-00294658-00294849 just storing cryptocurrencies you can do sXola9xsvZg-01337-00294850-00295082 with Jax but you can also exchange sXola9xsvZg-01338-00295083-00295320 directly from with inside the wallet sXola9xsvZg-01339-00295321-00295548 thanks to their shape-shift integration sXola9xsvZg-01340-00295549-00295860 and since there's only one seed Jax sXola9xsvZg-01341-00295861-00296100 makes it super easy to backup and sync sXola9xsvZg-01342-00296101-00296328 to your other devices Jax works with sXola9xsvZg-01343-00296329-00296742 Windows Mac OS Linux Android iOS and has sXola9xsvZg-01344-00296743-00296904 browser extensions for Firefox and sXola9xsvZg-01345-00296905-00297165 Chrome so go to Jax I oh that's Jay a sXola9xsvZg-01346-00297166-00297420 double x io to download the wallet and sXola9xsvZg-01347-00297421-00297627 get started today we'd like to thank Jax sXola9xsvZg-01348-00297628-00297933 for the support of epicenter but you sXola9xsvZg-01349-00297934-00298068 mentioned the lightning network so then sXola9xsvZg-01350-00298069-00298329 let's I guess let's get into technical sXola9xsvZg-01351-00298330-00298694 components of yours so can you tell us sXola9xsvZg-01352-00298695-00298848 broadly what are the technical sXola9xsvZg-01353-00298849-00299028 components of yours how what is the sXola9xsvZg-01354-00299029-00299214 stack the technology stack look like and sXola9xsvZg-01355-00299215-00299631 how does it leverage a lightning network sXola9xsvZg-01356-00299632-00300012 in order to make micro payments so that sXola9xsvZg-01357-00300013-00300180 I'll just give you the the text a queer sXola9xsvZg-01358-00300181-00300339 writing everything in JavaScript it's no sXola9xsvZg-01359-00300340-00300582 jay s the reason for this is this is the sXola9xsvZg-01360-00300583-00300726 best way for us to reach consumers sXola9xsvZg-01361-00300727-00300882 because at the end of the day we're sXola9xsvZg-01362-00300883-00301032 making a consumer app and we don't want sXola9xsvZg-01363-00301033-00301131 to write we don't want to have to sXola9xsvZg-01364-00301132-00301386 implement things twice so using sXola9xsvZg-01365-00301387-00301575 javascript means we write the code one sXola9xsvZg-01366-00301576-00301731 time and it runs everywhere so the stuff sXola9xsvZg-01367-00301732-00301860 that needs a run on the server runs on sXola9xsvZg-01368-00301861-00302043 the server the stuff that needs one sXola9xsvZg-01369-00302044-00302193 running a web browser runs and web sXola9xsvZg-01370-00302194-00302322 browser of stuff that needs to run on sXola9xsvZg-01371-00302323-00302517 global runs on mobile we implemented one sXola9xsvZg-01372-00302518-00302646 time it's the most sort of you know sXola9xsvZg-01373-00302647-00302922 cost-efficient way to you know make a sXola9xsvZg-01374-00302923-00303384 consumer-facing app the besides that sXola9xsvZg-01375-00303385-00303762 we're using Bitcoin we are so here's how sXola9xsvZg-01376-00303763-00304035 it works right now you have a integrated sXola9xsvZg-01377-00304036-00304260 Bitcoin wallet like a normal Bitcoin sXola9xsvZg-01378-00304261-00304611 wallet in the web app okay so when you sXola9xsvZg-01379-00304612-00304791 open up yours and you have like an sXola9xsvZg-01380-00304792-00304835 account sXola9xsvZg-01381-00304836-00305129 and you've got the private keys stored sXola9xsvZg-01382-00305130-00305360 in your web browser in a web browser sXola9xsvZg-01383-00305361-00305589 database it's called index DB which is sXola9xsvZg-01384-00305590-00305745 built into all modern web browsers now sXola9xsvZg-01385-00305746-00306021 it's a real database your your private sXola9xsvZg-01386-00306022-00306257 keys are stored there we have a normal sXola9xsvZg-01387-00306258-00306410 bitcoin while working what we're now sXola9xsvZg-01388-00306411-00306581 working on or the micropayments so sXola9xsvZg-01389-00306582-00306765 here's how that works we're basing sXola9xsvZg-01390-00306766-00306888 everything off of the lighting network sXola9xsvZg-01391-00306889-00307205 we write all their papers they are not sXola9xsvZg-01392-00307206-00307470 however done and so we decided well what sXola9xsvZg-01393-00307471-00307655 are we how r you know we basically need sXola9xsvZg-01394-00307656-00307808 micro payments or our product does it sXola9xsvZg-01395-00307809-00308027 make any sense we think my program is sXola9xsvZg-01396-00308028-00308276 gonna be a huge asset and really made if sXola9xsvZg-01397-00308277-00308490 the difference between you know like I sXola9xsvZg-01398-00308491-00308646 mean basically a lot of this content we sXola9xsvZg-01399-00308647-00308879 think is only worth one cent so like if sXola9xsvZg-01400-00308880-00309015 you had to pay a dollar for it you're sXola9xsvZg-01401-00309016-00309168 definitely not gonna buy it but if it's sXola9xsvZg-01402-00309169-00309524 one cent maybe you will so micropayments sXola9xsvZg-01403-00309525-00309785 make a huge difference for a lot of sXola9xsvZg-01404-00309786-00309996 reasons we think it's really important sXola9xsvZg-01405-00309997-00310146 that the users control their private sXola9xsvZg-01406-00310147-00310395 keys so we are sticking very closely to sXola9xsvZg-01407-00310396-00310631 this decentralized peer-to-peer you know sXola9xsvZg-01408-00310632-00310923 financial system where the users possess sXola9xsvZg-01409-00310924-00311057 their digital cash and they're sending sXola9xsvZg-01410-00311058-00311295 it directly to another user now we're sXola9xsvZg-01411-00311296-00311402 basing everything on the lighting sXola9xsvZg-01412-00311403-00311640 network it's it's so the way this works sXola9xsvZg-01413-00311641-00311903 is in order to send a payment to another sXola9xsvZg-01414-00311904-00312291 user you can open up a payment channel sXola9xsvZg-01415-00312292-00312441 with them but in most cases you're not sXola9xsvZg-01416-00312442-00312578 going to want to open a payment channel sXola9xsvZg-01417-00312579-00312771 with another user you need a payment sXola9xsvZg-01418-00312772-00312921 channel open with someone who has a sXola9xsvZg-01419-00312922-00313157 payment channel open with them and it's sXola9xsvZg-01420-00313158-00313389 so long as there's a route get to that sXola9xsvZg-01421-00313390-00313572 person you can make payments across sXola9xsvZg-01422-00313573-00313818 these routes and the way this works is sXola9xsvZg-01423-00313819-00314064 you basically make a payment to an H TLC sXola9xsvZg-01424-00314065-00314271 hash the other person generates this sXola9xsvZg-01425-00314272-00314474 hash only they have a secret you make a sXola9xsvZg-01426-00314475-00314660 payment you know to like if alice is sXola9xsvZg-01427-00314661-00314895 paying Carol via Bob Ellis if it makes sXola9xsvZg-01428-00314896-00315063 payment to Bob Bob makes payment to sXola9xsvZg-01429-00315064-00315438 Carol Carol shares this secret with with sXola9xsvZg-01430-00315439-00315687 with Bob to prove that Bob made a sXola9xsvZg-01431-00315688-00315872 payment to Carol then Bob shares that sXola9xsvZg-01432-00315873-00316052 secret Alice to make sure the Bob to sXola9xsvZg-01433-00316053-00316314 prove that you know that that he made sXola9xsvZg-01434-00316315-00316553 the payment and then Alice sort of now sXola9xsvZg-01435-00316554-00316722 that Alice has the secret they are able sXola9xsvZg-01436-00316723-00317048 to they're able to spend the money with sXola9xsvZg-01437-00317049-00317241 with the secret so it's just like sXola9xsvZg-01438-00317242-00317415 lightning network it's really the exacts sXola9xsvZg-01439-00317416-00317780 the only differences are things like the sXola9xsvZg-01440-00317781-00317943 actual details of like the message sXola9xsvZg-01441-00317944-00318122 structures and things like that I'm not sXola9xsvZg-01442-00318123-00318155 sure sXola9xsvZg-01443-00318156-00318356 scripts are exactly the same but i think sXola9xsvZg-01444-00318357-00318482 the lighting ever people stopped using sXola9xsvZg-01445-00318483-00318728 hdl-c hashes last I heard they're doing sXola9xsvZg-01446-00318729-00318905 something different so they've diverged sXola9xsvZg-01447-00318906-00319058 they're not the same but it's sXola9xsvZg-01448-00319059-00319223 theoretically based on the lighting sXola9xsvZg-01449-00319224-00319424 network and then the other trip will be sXola9xsvZg-01450-00319425-00319622 like a matter of we don't really want to sXola9xsvZg-01451-00319623-00319790 make an incompatible protocol with them sXola9xsvZg-01452-00319791-00319952 so maybe there's a way we can reconcile sXola9xsvZg-01453-00319953-00320192 later but for now we're just making our sXola9xsvZg-01454-00320193-00320591 own implementation of a light and so I'm sXola9xsvZg-01455-00320592-00321038 not exactly sure what stage of in the sXola9xsvZg-01456-00321039-00321266 roadmap how close the lightning network sXola9xsvZg-01457-00321267-00321611 is to being compatible and deployed you sXola9xsvZg-01458-00321612-00321821 know on the on the main net can you give sXola9xsvZg-01459-00321822-00322022 us an idea of how long it will take sXola9xsvZg-01460-00322023-00322274 until lightning network is is live and sXola9xsvZg-01461-00322275-00322529 available yeah so let me give you some sXola9xsvZg-01462-00322530-00322733 more background there so what we're sXola9xsvZg-01463-00322734-00322946 doing is not quite as sophisticated as sXola9xsvZg-01464-00322947-00323195 the real lightning network they're sXola9xsvZg-01465-00323196-00323324 making something that is decentralized sXola9xsvZg-01466-00323325-00323549 in every way we're not making something sXola9xsvZg-01467-00323550-00323723 decentralize in every way we're making a sXola9xsvZg-01468-00323724-00323873 decentralized in the ways we think of sXola9xsvZg-01469-00323874-00324110 the most important while also balancing sXola9xsvZg-01470-00324111-00324383 launching sooner so we will probably be sXola9xsvZg-01471-00324384-00324569 able to launch well I don't want to say sXola9xsvZg-01472-00324570-00324671 this for sure because I don't know what sXola9xsvZg-01473-00324672-00324836 their timeline is but i'll give you our sXola9xsvZg-01474-00324837-00325130 timeline we have the logic of pain of sXola9xsvZg-01475-00325131-00325361 our network working sort of proof of sXola9xsvZg-01476-00325362-00325538 concept stage we haven't tested it on sXola9xsvZg-01477-00325539-00325745 bitcoin test net yet we're going to test sXola9xsvZg-01478-00325746-00325958 it on bitcoin chestnut next that will be sXola9xsvZg-01479-00325959-00326267 fairly soon i would say i'll just say a sXola9xsvZg-01480-00326268-00326393 month i mean i'll probably be earlier sXola9xsvZg-01481-00326394-00326609 than a month we're pretty close what sXola9xsvZg-01482-00326610-00326780 we're then going to do is we have to sXola9xsvZg-01483-00326781-00326912 integrate it to our products because we sXola9xsvZg-01484-00326913-00327068 have the products working so we have to sXola9xsvZg-01485-00327069-00327197 integrate the micro payments that's not sXola9xsvZg-01486-00327198-00327335 trivial to integrate into the product sXola9xsvZg-01487-00327336-00327533 but you know it's easier than making the sXola9xsvZg-01488-00327534-00327746 micro payments work so then we integrate sXola9xsvZg-01489-00327747-00327884 into the product then we start launching sXola9xsvZg-01490-00327885-00328079 our product to a really select audience sXola9xsvZg-01491-00328080-00328262 of people to get feedback on the product sXola9xsvZg-01492-00328263-00328478 itself and making sure the technology sXola9xsvZg-01493-00328479-00328808 works and doesn't lose money because of sXola9xsvZg-01494-00328809-00328931 course you know you could be hacked or sXola9xsvZg-01495-00328932-00329096 you know there could be just just bugs sXola9xsvZg-01496-00329097-00329408 that cause people to lose money so then sXola9xsvZg-01497-00329409-00329603 we launched in phases so we're going to sXola9xsvZg-01498-00329604-00329819 launch in phases over the next six or so sXola9xsvZg-01499-00329820-00330014 months so we start with a really limited sXola9xsvZg-01500-00330015-00330206 audience and we think just realistically sXola9xsvZg-01501-00330207-00330413 it's going to take months to build up sXola9xsvZg-01502-00330414-00330569 towards test it with more and more sXola9xsvZg-01503-00330570-00330839 people test fit under parser and harsher sXola9xsvZg-01504-00330840-00331016 conditions eventually migrated from sXola9xsvZg-01505-00331017-00331208 Bitcoin test net to Bitcoin maintenance sXola9xsvZg-01506-00331209-00331376 and then eventually launch to a real sXola9xsvZg-01507-00331377-00331507 general audience sXola9xsvZg-01508-00331508-00331831 and that would be I'll say early 2017 is sXola9xsvZg-01509-00331832-00331957 when we want to launch to a real general sXola9xsvZg-01510-00331958-00332323 audience so that's our product thing sXola9xsvZg-01511-00332324-00332572 some things we're doing differently than sXola9xsvZg-01512-00332573-00332827 lightning are we have a messaging system sXola9xsvZg-01513-00332828-00333076 that goes through our servers the sXola9xsvZg-01514-00333077-00333325 messages are encrypted so we can't read sXola9xsvZg-01515-00333326-00333553 your messages but the lighting network sXola9xsvZg-01516-00333554-00333904 requires that you send messages so from sXola9xsvZg-01517-00333905-00334075 user to user so we don't have a sXola9xsvZg-01518-00334076-00334258 decentralized messaging system the real sXola9xsvZg-01519-00334259-00334453 lighting network guys are from what I sXola9xsvZg-01520-00334454-00334616 understand making a real decentralized sXola9xsvZg-01521-00334617-00334862 messaging system of some form so there sXola9xsvZg-01522-00334863-00334970 is this little goes a little bit further sXola9xsvZg-01523-00334971-00335182 than we do so yeah so there are some sXola9xsvZg-01524-00335183-00335434 minor differences but it's basically you sXola9xsvZg-01525-00335435-00335588 know ours is I would say it's a step sXola9xsvZg-01526-00335589-00335720 towards the Lightning networks how to sXola9xsvZg-01527-00335721-00335977 think about it and we'll sort of iterate sXola9xsvZg-01528-00335978-00336314 towards full ad network mode okay okay sXola9xsvZg-01529-00336315-00336451 just coming back to the technical sXola9xsvZg-01530-00336452-00336617 architecture you mentioned that it was sXola9xsvZg-01531-00336618-00336937 written in JavaScript and and nodejs sXola9xsvZg-01532-00336938-00337153 just from our users protect this sXola9xsvZg-01533-00337154-00337442 perspective let's take the example of sXola9xsvZg-01534-00337443-00337648 this manga community you mentioned sXola9xsvZg-01535-00337649-00337841 earlier you know let's say you know you sXola9xsvZg-01536-00337842-00338035 on board people from the manga community sXola9xsvZg-01537-00338036-00338272 and they start using the the the app sXola9xsvZg-01538-00338273-00338470 what does it look like is it something sXola9xsvZg-01539-00338471-00338717 that you install is it in a browser like sXola9xsvZg-01540-00338718-00338908 a web address do you have to install sXola9xsvZg-01541-00338909-00339202 like a sort of you know like client in sXola9xsvZg-01542-00339203-00339467 order to access the network yeah there's sXola9xsvZg-01543-00339468-00339622 nothing you have to install you visit sXola9xsvZg-01544-00339623-00339791 yours network that's all you have to do sXola9xsvZg-01545-00339792-00339989 other than that it's it's going to look sXola9xsvZg-01546-00339990-00340147 and feel similar to any other web app sXola9xsvZg-01547-00340148-00340507 and we will have a mobile app but we're sXola9xsvZg-01548-00340508-00340664 not building the mobile app now we're sXola9xsvZg-01549-00340665-00340774 not going to build a mobile app until sXola9xsvZg-01550-00340775-00340954 we're done with the web app and we know sXola9xsvZg-01551-00340955-00341134 that we've built right product then we sXola9xsvZg-01552-00341135-00341458 go to mode in that case the there's just sXola9xsvZg-01553-00341459-00341647 there's a i souped as a server somewhere sXola9xsvZg-01554-00341648-00341987 right it's it's not fully decentralized sXola9xsvZg-01555-00341988-00342194 there's a server you're you're not sXola9xsvZg-01556-00342195-00342505 touching the payment you know and the sXola9xsvZg-01557-00342506-00342706 transactions that happen because they sXola9xsvZg-01558-00342707-00342931 happen on the browser side but there is sXola9xsvZg-01559-00342932-00343094 a there's a server somewhere met and sXola9xsvZg-01560-00343095-00343384 managing the content so we ok so the sXola9xsvZg-01561-00343385-00343570 content storage is also centralized sXola9xsvZg-01562-00343571-00343817 sorry to disappoint people the content sXola9xsvZg-01563-00343818-00344035 when you save the content it is being sXola9xsvZg-01564-00344036-00344359 saved on a server and also we're using a sXola9xsvZg-01565-00344360-00344647 blockchain API on a server so the way sXola9xsvZg-01566-00344648-00344821 that you query the blockchain is not by sXola9xsvZg-01567-00344822-00344884 running a bit sXola9xsvZg-01568-00344885-00345062 in full note in your web browser you are sXola9xsvZg-01569-00345063-00345298 querying a blockchain API that we're sXola9xsvZg-01570-00345299-00345457 running on a server so they're two ways sXola9xsvZg-01571-00345458-00345682 in which it's centralized I think you sXola9xsvZg-01572-00345683-00345955 know basically we're doing it this way sXola9xsvZg-01573-00345956-00346075 because it's just the fastest way to sXola9xsvZg-01574-00346076-00346255 market it'd be cool to do it totally sXola9xsvZg-01575-00346256-00346412 decentralized but we don't think that sXola9xsvZg-01576-00346413-00346541 most of the people that are going to use sXola9xsvZg-01577-00346542-00346678 it are really going to care if it's sXola9xsvZg-01578-00346679-00346852 literally fully decentralized in every sXola9xsvZg-01579-00346853-00347063 way the one thing that we think is sXola9xsvZg-01580-00347064-00347227 really important that we do centralized sXola9xsvZg-01581-00347228-00347500 our ownership of the digital cash that's sXola9xsvZg-01582-00347501-00347626 the thing we're being really sure that sXola9xsvZg-01583-00347627-00347840 you possess your digital cash and you're sXola9xsvZg-01584-00347841-00348044 sending money peer-to-peer the other sXola9xsvZg-01585-00348045-00348272 things were frankly cutting corners on sXola9xsvZg-01586-00348273-00348508 it and we're it's it's centralized sXola9xsvZg-01587-00348509-00348767 because it's just easier to do it so the sXola9xsvZg-01588-00348768-00348937 content storage is stored on a server sXola9xsvZg-01589-00348938-00349210 and we are using a blotchy an API which sXola9xsvZg-01590-00349211-00349487 is also growing sir sounds really cool sXola9xsvZg-01591-00349488-00349749 sounds like a really good plan to have sXola9xsvZg-01592-00349750-00349994 lots of it centralized then just have sXola9xsvZg-01593-00349995-00350209 the payments and monetary section sXola9xsvZg-01594-00350210-00350575 decentralized oh so one of the things sXola9xsvZg-01595-00350576-00350891 that that comes to my mind this thing to sXola9xsvZg-01596-00350892-00351263 you is in this case what is happening is sXola9xsvZg-01597-00351264-00351505 people are creating content and they are sXola9xsvZg-01598-00351506-00351743 posting it to a central server and then sXola9xsvZg-01599-00351744-00351914 you will have some kind of financial sXola9xsvZg-01600-00351915-00352193 logic by which they get paid and the sXola9xsvZg-01601-00352194-00352667 users make these payments right now the sXola9xsvZg-01602-00352668-00352903 success of failure of the system rests sXola9xsvZg-01603-00352904-00353140 on solving the problem of attribution sXola9xsvZg-01604-00353141-00353473 that I i created this particular manga sXola9xsvZg-01605-00353474-00353867 comic and only I should be paid for it sXola9xsvZg-01606-00353868-00354229 somebody else can't just post this manga sXola9xsvZg-01607-00354230-00354559 comic like take this coming from me post sXola9xsvZg-01608-00354560-00354791 it post his public key and get paid sXola9xsvZg-01609-00354792-00355094 instead of instead of me so there has to sXola9xsvZg-01610-00355095-00355295 be some way by which the attribution sXola9xsvZg-01611-00355296-00355469 problem needs to be solved and if we sXola9xsvZg-01612-00355470-00355834 look at the total web today this is a sXola9xsvZg-01613-00355835-00356083 very big unsolved problem like if I do sXola9xsvZg-01614-00356084-00356332 google image search I see lots of great sXola9xsvZg-01615-00356333-00356642 images in none of the cases do I know sXola9xsvZg-01616-00356643-00357025 who really created it so what's do you sXola9xsvZg-01617-00357026-00357247 have a particular plan for solving the sXola9xsvZg-01618-00357248-00357470 attribution problem or what's your sXola9xsvZg-01619-00357471-00357706 approach yeah so the attribution problem sXola9xsvZg-01620-00357707-00357904 is really important to us because you sXola9xsvZg-01621-00357905-00358040 know we're trying to get original sXola9xsvZg-01622-00358041-00358178 content creators pay sXola9xsvZg-01623-00358179-00358364 we also think you should be able to be sXola9xsvZg-01624-00358365-00358580 paid for discovering content but let's sXola9xsvZg-01625-00358581-00358784 not confuse discovering with creating sXola9xsvZg-01626-00358785-00358901 you know just because you found a gift sXola9xsvZg-01627-00358902-00359009 on the internet doesn't mean that you sXola9xsvZg-01628-00359010-00359222 made it so this is a really important sXola9xsvZg-01629-00359223-00359480 problem to us there are there are a lot sXola9xsvZg-01630-00359481-00359633 of techniques that we're going to employ sXola9xsvZg-01631-00359634-00360035 to address the issue i think that you sXola9xsvZg-01632-00360036-00360284 know it's it's really hard to thoroughly sXola9xsvZg-01633-00360285-00360434 solve the problem i'm not sure that sXola9xsvZg-01634-00360435-00360593 anyone has ever thoroughly solve this sXola9xsvZg-01635-00360594-00360824 like in a complete way because it's sXola9xsvZg-01636-00360825-00360941 really difficult like if you have a sXola9xsvZg-01637-00360942-00361085 piece of information how do you know who sXola9xsvZg-01638-00361086-00361229 the author is like if you can always sXola9xsvZg-01639-00361230-00361562 just copy an image and you know like you sXola9xsvZg-01640-00361563-00361733 don't necessarily know so let me give sXola9xsvZg-01641-00361734-00361829 you the ways that we're going to address sXola9xsvZg-01642-00361830-00362126 this issue first of all i think this is sXola9xsvZg-01643-00362127-00362297 the most important one we need to create sXola9xsvZg-01644-00362298-00362477 a culture of original content creation sXola9xsvZg-01645-00362478-00362717 we need to make sure that we're not you sXola9xsvZg-01646-00362718-00362900 know encouraging people to copy other sXola9xsvZg-01647-00362901-00363116 people that's wrong that's immoral if sXola9xsvZg-01648-00363117-00363311 you're if you're claiming credit for the sXola9xsvZg-01649-00363312-00363488 work that someone else created you know sXola9xsvZg-01650-00363489-00363689 that is as against our terms of service sXola9xsvZg-01651-00363690-00364007 first of all now having a moral stance sXola9xsvZg-01652-00364008-00364133 there doesn't do very much because I sXola9xsvZg-01653-00364134-00364265 think people that don't care just going sXola9xsvZg-01654-00364266-00364460 to do it anyway so we have to have some sXola9xsvZg-01655-00364461-00364862 technical means to solve this so the way sXola9xsvZg-01656-00364863-00365021 we do this is several fold just like any sXola9xsvZg-01657-00365022-00365291 other media website one is you know when sXola9xsvZg-01658-00365292-00365441 it comes to just complying with the law sXola9xsvZg-01659-00365442-00365744 we actually we have to follow a DMCA sXola9xsvZg-01660-00365745-00365978 which is where like if a copyright sXola9xsvZg-01661-00365979-00366413 holder in you know sends us a DMCA sXola9xsvZg-01662-00366414-00366668 takedown we have to comply we have to sXola9xsvZg-01663-00366669-00366812 have a process in place to take down the sXola9xsvZg-01664-00366813-00366959 content so if somebody post a Hollywood sXola9xsvZg-01665-00366960-00367250 movie we have to take it down and we sXola9xsvZg-01666-00367251-00367391 have to have that process so we'll have sXola9xsvZg-01667-00367392-00367616 a way they can communicate with us to sXola9xsvZg-01668-00367617-00367742 take down the content will have to take sXola9xsvZg-01669-00367743-00368060 it down but I think there are better sXola9xsvZg-01670-00368061-00368234 ways I don't necessarily think that the sXola9xsvZg-01671-00368235-00368456 DMCA really solves a problem either so sXola9xsvZg-01672-00368457-00368597 other ways to do this or imagine you're sXola9xsvZg-01673-00368598-00368747 linking to some other piece of content sXola9xsvZg-01674-00368748-00368960 on the internet there are technical ways sXola9xsvZg-01675-00368961-00369143 we can at least make it harder to copy sXola9xsvZg-01676-00369144-00369392 content if you have to embed your public sXola9xsvZg-01677-00369393-00369626 key in a piece of content on the sXola9xsvZg-01678-00369627-00369761 internet so imagine you're linking to a sXola9xsvZg-01679-00369762-00369977 YouTube video your public key has to be sXola9xsvZg-01680-00369978-00370187 in the video if it's not in that like in sXola9xsvZg-01681-00370188-00370427 the description if it's not then you sXola9xsvZg-01682-00370428-00370568 know you know it could be that you're sXola9xsvZg-01683-00370569-00370739 copying someone else's video so if sXola9xsvZg-01684-00370740-00370892 you're really the author you can go into sXola9xsvZg-01685-00370893-00371036 the description and add your public key sXola9xsvZg-01686-00371037-00371228 to it so that we know it's yours right sXola9xsvZg-01687-00371229-00371396 at least you you're linking to something sXola9xsvZg-01688-00371397-00371561 that it's your video that you sXola9xsvZg-01689-00371562-00371741 on YouTube now first you could have sXola9xsvZg-01690-00371742-00372020 still copied the content uploaded a sXola9xsvZg-01691-00372021-00372242 video separately and the only way I know sXola9xsvZg-01692-00372243-00372470 how to address that is twofold one is sXola9xsvZg-01693-00372471-00372746 users need to be able to flag content as sXola9xsvZg-01694-00372747-00372950 violating copyright so that there's a sXola9xsvZg-01695-00372951-00373253 bit of a human-powered a solution to sXola9xsvZg-01696-00373254-00373466 like you're just flagging it the other sXola9xsvZg-01697-00373467-00373769 answer is we have to do data analysis sXola9xsvZg-01698-00373770-00373877 and this is something that the big sXola9xsvZg-01699-00373878-00374042 social media companies do like YouTube sXola9xsvZg-01700-00374043-00374228 they scan the content if you're sXola9xsvZg-01701-00374229-00374402 uploading a song that is you know sXola9xsvZg-01702-00374403-00374681 whatever it's some famous artist they sXola9xsvZg-01703-00374682-00374870 scan it and they can tell hey this is sXola9xsvZg-01704-00374871-00375068 the exact same song that somebody else sXola9xsvZg-01705-00375069-00375260 created and it's it's known and you know sXola9xsvZg-01706-00375261-00375488 it's or you know whatever it is it's sXola9xsvZg-01707-00375489-00375659 owned by somebody else so they have been sXola9xsvZg-01708-00375660-00375932 they delete it so it's human-powered sXola9xsvZg-01709-00375933-00376205 plus on something automated and then we sXola9xsvZg-01710-00376206-00376349 also have to in complying with the law sXola9xsvZg-01711-00376350-00376484 will have you know like we have to sXola9xsvZg-01712-00376485-00376670 comply with dmca but then the most sXola9xsvZg-01713-00376671-00376802 important of all these I really think sXola9xsvZg-01714-00376803-00376970 building a culture of people creating sXola9xsvZg-01715-00376971-00377192 original content we need to make sure sXola9xsvZg-01716-00377193-00377381 that you are rewarded for doing original sXola9xsvZg-01717-00377382-00377576 content and your band or you know you're sXola9xsvZg-01718-00377577-00377858 punished for copying and content and sXola9xsvZg-01719-00377859-00377999 making it look like you you know created sXola9xsvZg-01720-00378000-00378236 something that you didn't create yeah so sXola9xsvZg-01721-00378237-00378503 the me the copyright problem is is is a sXola9xsvZg-01722-00378504-00378638 problem that you're going to have on a sXola9xsvZg-01723-00378639-00378938 digital medium right because it's so sXola9xsvZg-01724-00378939-00379229 easy to copy data I mean some people are sXola9xsvZg-01725-00379230-00379444 looking at ways that we can solve that sXola9xsvZg-01726-00379445-00379820 you know like describe for instance is sXola9xsvZg-01727-00379821-00380071 tackling that problem from the different sXola9xsvZg-01728-00380072-00380494 from a different point of view but so in sXola9xsvZg-01729-00380495-00380837 just before we wrap up here it has been sXola9xsvZg-01730-00380838-00381077 a very fascinating conversation can you sXola9xsvZg-01731-00381078-00381269 tell us about your business model what sXola9xsvZg-01732-00381270-00381524 is the business model for yours yeah so sXola9xsvZg-01733-00381525-00381769 the business model is really simple sXola9xsvZg-01734-00381770-00381989 we're going to take a portion of the sXola9xsvZg-01735-00381990-00382250 money so if you're making a payment will sXola9xsvZg-01736-00382251-00382526 take a percentage so you know for for sXola9xsvZg-01737-00382527-00382844 you know hosting the app creating pretty sXola9xsvZg-01738-00382845-00383006 in the app and everything we take a sXola9xsvZg-01739-00383007-00383132 percent we haven't decided what that sXola9xsvZg-01740-00383133-00383378 percent as yet but it will be lower than sXola9xsvZg-01741-00383379-00383573 say YouTube you guys mentioned you know sXola9xsvZg-01742-00383574-00383765 jenna Marbles you know she pays sXola9xsvZg-01743-00383766-00383918 forty-five percent or something like sXola9xsvZg-01744-00383919-00384065 that to youtube it will be less than sXola9xsvZg-01745-00384066-00384308 forty-five percent so below compared to sXola9xsvZg-01746-00384309-00384539 you know normal standards so I don't sXola9xsvZg-01747-00384540-00384665 want to give a number but it's not going sXola9xsvZg-01748-00384666-00384771 to be extreme sXola9xsvZg-01749-00384772-00384927 though we're not going to promise super sXola9xsvZg-01750-00384928-00385107 super low we're going to take something sXola9xsvZg-01751-00385108-00385425 that make sense for our business and so sXola9xsvZg-01752-00385426-00385713 will be sort of a result of computing it sXola9xsvZg-01753-00385714-00385944 sort of you know rationally what percent sXola9xsvZg-01754-00385945-00386103 makes sense so we'll figure that out sXola9xsvZg-01755-00386104-00386229 later but I think that's the simplest sXola9xsvZg-01756-00386230-00386382 thing there are other ways we could sXola9xsvZg-01757-00386383-00386622 monetize this there are ways we maybe sXola9xsvZg-01758-00386623-00386919 could reduce you know the fees 20 like sXola9xsvZg-01759-00386920-00387051 their fees the company if we could sXola9xsvZg-01760-00387052-00387243 monetize the data or a dad's or sXola9xsvZg-01761-00387244-00387390 something like that I'd really rather sXola9xsvZg-01762-00387391-00387570 not a dad's I think there are so many sXola9xsvZg-01763-00387571-00387954 ways you know to you know if people have sXola9xsvZg-01764-00387955-00388191 money on the app why not just take a sXola9xsvZg-01765-00388192-00388353 percentage like we don't need to add ads sXola9xsvZg-01766-00388354-00388569 ads are annoying to people I'd rather sXola9xsvZg-01767-00388570-00388848 not have them yet and then you know sXola9xsvZg-01768-00388849-00389043 maybe monetizing data but again I really sXola9xsvZg-01769-00389044-00389210 I really rather explore these sort of sXola9xsvZg-01770-00389211-00389475 financial techniques that are empowered sXola9xsvZg-01771-00389476-00389684 by our technology which haven't been sXola9xsvZg-01772-00389685-00389820 possible I think the reason why most sXola9xsvZg-01773-00389821-00390048 people use ads like Facebook and Google sXola9xsvZg-01774-00390049-00390351 is because it wasn't possible to sXola9xsvZg-01775-00390352-00390528 monetize peer-to-peer payments but now sXola9xsvZg-01776-00390529-00390795 it is so we can just you know earn money sXola9xsvZg-01777-00390796-00390933 directly because people are just paying sXola9xsvZg-01778-00390934-00391167 this stuff so that's it it's taking a sXola9xsvZg-01779-00391168-00391452 percentage of payments cool so before sXola9xsvZg-01780-00391453-00391658 wrap-up where can people find you you sXola9xsvZg-01781-00391659-00391767 know if there is anything that you'd sXola9xsvZg-01782-00391768-00392073 like people to do this is the time to sXola9xsvZg-01783-00392074-00392343 help me do it sure yeah so our website sXola9xsvZg-01784-00392344-00392607 is yours network you know you can sign sXola9xsvZg-01785-00392608-00392877 up to get a get an early preview if you sXola9xsvZg-01786-00392878-00393168 want add your email address you can find sXola9xsvZg-01787-00393169-00393513 us on Twitter let's at yours network you sXola9xsvZg-01788-00393514-00393675 can find me personally on twitter it's sXola9xsvZg-01789-00393676-00394160 ryan x charles and i'm also on medium of sXola9xsvZg-01790-00394161-00394569 ryan x charles x com is right write sXola9xsvZg-01791-00394570-00394827 articles and stuff so yeah so yours on sXola9xsvZg-01792-00394828-00395028 network and you know we hopefully as sXola9xsvZg-01793-00395029-00395175 some people would be interested in this sXola9xsvZg-01794-00395176-00395469 and want to sign up for our madness well sXola9xsvZg-01795-00395470-00395609 i certainly signed up so i'm looking sXola9xsvZg-01796-00395610-00395976 forward to seeing seeing the the initial sXola9xsvZg-01797-00395977-00396182 versions as it comes out so you can try sXola9xsvZg-01798-00396183-00396447 it out and get a try well thanks a lot sXola9xsvZg-01799-00396448-00396612 ryan for coming on the show is a really sXola9xsvZg-01800-00396613-00396756 fascinating discussion about a topic sXola9xsvZg-01801-00396757-00397109 that i always find is kind of personally sXola9xsvZg-01802-00397110-00397287 interesting since we are content sXola9xsvZg-01803-00397288-00397571 creators and monetization is sXola9xsvZg-01804-00397572-00397929 is something that well we do but we sXola9xsvZg-01805-00397930-00398394 don't get to live off of it it's nice to sXola9xsvZg-01806-00398395-00398631 see this initiatives out there trying to sXola9xsvZg-01807-00398632-00398807 solve the issue of monetization with sXola9xsvZg-01808-00398808-00398960 crypto currency thanks for coming out sXola9xsvZg-01809-00398961-00399099 yeah thanks thanks for everyone's been sXola9xsvZg-01810-00399100-00399375 awesome and thanks to our listeners for sXola9xsvZg-01811-00399376-00399519 tuning in we are part of the let's talk sXola9xsvZg-01812-00399520-00399696 bitcoin network you can find lots of sXola9xsvZg-01813-00399697-00399935 great shows on let's talk bitcoin calm sXola9xsvZg-01814-00399936-00400140 you can find us at the epicenter bit sXola9xsvZg-01815-00400141-00400416 more calm as well as on youtube at sXola9xsvZg-01816-00400417-00400605 youtube.com slash another big point and sXola9xsvZg-01817-00400606-00400784 of course you can always find us on your sXola9xsvZg-01818-00400785-00401060 favorite podcast app or SoundCloud and sXola9xsvZg-01819-00401061-00401325 if you're interested in leaving us a sXola9xsvZg-01820-00401326-00401427 review to get one of these men's sXola9xsvZg-01821-00401428-00401700 t-shirts you can do so by living us an sXola9xsvZg-01822-00401701-00401973 iTunes review and just settings email at sXola9xsvZg-01823-00401974-00402195 show at epicenter become calm Louis like sXola9xsvZg-01824-00402196-00402359 a pencil so thanks so much and we look sXola9xsvZg-01825-00402360-00402669 forward to being back next week sXqgCu9Bjj8-00000-00000600-00000886 all right um next up i'd like to sXqgCu9Bjj8-00001-00000888-00001103 introduce um sXqgCu9Bjj8-00002-00001104-00001350 our speaker for today our speaker for sXqgCu9Bjj8-00003-00001351-00001751 today is dr hadiza mohammed sani and she sXqgCu9Bjj8-00004-00001752-00001991 is an experienced academic that is sXqgCu9Bjj8-00005-00001992-00002271 interested in community health nursing sXqgCu9Bjj8-00006-00002272-00002558 and that is community maternal and child sXqgCu9Bjj8-00007-00002559-00002847 health nursing to be specific sXqgCu9Bjj8-00008-00002848-00003215 um khadija haditha has worked in sXqgCu9Bjj8-00009-00003215-00003406 ahmadu bello university teaching sXqgCu9Bjj8-00010-00003407-00003519 hospital sXqgCu9Bjj8-00011-00003520-00003783 um of nursing as a senior nurse tutor sXqgCu9Bjj8-00012-00003784-00004047 from 2009-2013 sXqgCu9Bjj8-00013-00004047-00004279 and we are very very happy to have her sXqgCu9Bjj8-00014-00004280-00004567 with us on our panel without further ado sXqgCu9Bjj8-00015-00004568-00005164 dr hadiza sXqgCu9Bjj8-00016-00005165-00006231 [Music] sXqgCu9Bjj8-00017-00006232-00006414 hello sXqgCu9Bjj8-00018-00006415-00006614 hi can you hear us sXqgCu9Bjj8-00019-00006615-00006751 yes sXqgCu9Bjj8-00020-00006752-00007063 fantastic um you have the floor sXqgCu9Bjj8-00021-00007064-00007214 can you sXqgCu9Bjj8-00022-00007215-00007423 move the slides now sXqgCu9Bjj8-00023-00007423-00007655 i've made your presenter sXqgCu9Bjj8-00024-00007656-00007742 okay sXqgCu9Bjj8-00025-00007743-00008191 thank you very much sXqgCu9Bjj8-00026-00008192-00008399 as introduced sXqgCu9Bjj8-00027-00008400-00008559 and sXqgCu9Bjj8-00028-00008560-00008759 mohammed signing sXqgCu9Bjj8-00029-00008760-00008863 from sXqgCu9Bjj8-00030-00008864-00009039 zaria nigeria sXqgCu9Bjj8-00031-00009040-00009246 i'll be presenting on husbands health sXqgCu9Bjj8-00032-00009247-00009478 education and decision of delivery place sXqgCu9Bjj8-00033-00009479-00010383 in kahuna state sXqgCu9Bjj8-00034-00010384-00010638 the risk of maternal death this one sXqgCu9Bjj8-00035-00010639-00010846 41 and one in three sXqgCu9Bjj8-00036-00010847-00011063 thousand three hundred life cuts sXqgCu9Bjj8-00037-00011064-00011287 in developing and developing countries sXqgCu9Bjj8-00038-00011288-00011455 respectively sXqgCu9Bjj8-00039-00011456-00011646 with the largest body in south south sXqgCu9Bjj8-00040-00011647-00011806 africa and asia sXqgCu9Bjj8-00041-00011807-00011991 nigeria sXqgCu9Bjj8-00042-00011992-00012159 is a leading contributor of maternal sXqgCu9Bjj8-00043-00012160-00012399 deaths and subside in africa sXqgCu9Bjj8-00044-00012400-00012559 not only because of the size of our sXqgCu9Bjj8-00045-00012560-00012687 population sXqgCu9Bjj8-00046-00012688-00012927 but because of a high return on eternity sXqgCu9Bjj8-00047-00012928-00013135 issue sXqgCu9Bjj8-00048-00013136-00013455 look at the maternal mortality sXqgCu9Bjj8-00049-00013456-00013775 rates in nigeria is about 512 sXqgCu9Bjj8-00050-00013776-00014101 or 1000 life that's sXqgCu9Bjj8-00051-00014102-00014711 [Music] sXqgCu9Bjj8-00052-00014712-00015063 so look at issue of skill but attendance sXqgCu9Bjj8-00053-00015063-00015271 intense business research has clearly sXqgCu9Bjj8-00054-00015272-00015430 established the inverse relationship sXqgCu9Bjj8-00055-00015431-00015719 between skill but attendance sXqgCu9Bjj8-00056-00015719-00015830 at birth sXqgCu9Bjj8-00057-00015831-00016015 presence of the school but attendance sXqgCu9Bjj8-00058-00016016-00016255 and parts and the occurrence of maternal sXqgCu9Bjj8-00059-00016256-00016358 debt sXqgCu9Bjj8-00060-00016359-00016543 according to world health organization sXqgCu9Bjj8-00061-00016544-00016883 2017 these sbs are related health sXqgCu9Bjj8-00062-00016884-00017135 professionals such as midwives doctors sXqgCu9Bjj8-00063-00017136-00017335 or nurses who have been educated and sXqgCu9Bjj8-00064-00017336-00017615 trained proficiently to manage sXqgCu9Bjj8-00065-00017616-00017767 normal sXqgCu9Bjj8-00066-00017768-00017958 that is uncomplicated pregnancies sXqgCu9Bjj8-00067-00017959-00018199 childbirth and the immediate postpartum sXqgCu9Bjj8-00068-00018200-00018422 treatment as well as handling the sXqgCu9Bjj8-00069-00018423-00018663 identification management and referral sXqgCu9Bjj8-00070-00018664-00019486 complications in women and neighbors sXqgCu9Bjj8-00071-00019487-00019663 husband's approval sXqgCu9Bjj8-00072-00019664-00019839 in most african sXqgCu9Bjj8-00073-00019840-00019958 families sXqgCu9Bjj8-00074-00019959-00020191 the men are empowered financially and sXqgCu9Bjj8-00075-00020192-00020391 are the main decision makers in all sXqgCu9Bjj8-00076-00020392-00020671 issues regarding reproductive health sXqgCu9Bjj8-00077-00020672-00020886 they decide whether they arrive seeks sXqgCu9Bjj8-00078-00020887-00021103 mortality service or average for skilled sXqgCu9Bjj8-00079-00021104-00022286 caregiving sXqgCu9Bjj8-00080-00022287-00022558 health education education sessions sXqgCu9Bjj8-00081-00022559-00022775 they know the danger signs of pregnancy sXqgCu9Bjj8-00082-00022776-00022927 and delivery and they may act as sXqgCu9Bjj8-00083-00022928-00023119 life-saving agents sXqgCu9Bjj8-00084-00023120-00023311 thereby ensuring their wives get sXqgCu9Bjj8-00085-00023312-00023527 appropriate attention during child sXqgCu9Bjj8-00086-00023528-00023807 health sXqgCu9Bjj8-00087-00023808-00024111 the objectives of this study as follows sXqgCu9Bjj8-00088-00024112-00024358 number one to determine the opinion of sXqgCu9Bjj8-00089-00024359-00024550 couples and who decides the praise of sXqgCu9Bjj8-00090-00024551-00024711 baby's birth sXqgCu9Bjj8-00091-00024712-00024903 and the second one is to determine the sXqgCu9Bjj8-00092-00024904-00025142 opinion of the couples on the preferred sXqgCu9Bjj8-00093-00025143-00025311 case of the sXqgCu9Bjj8-00094-00025312-00025591 before and after the health education sXqgCu9Bjj8-00095-00025592-00025974 intervention sXqgCu9Bjj8-00096-00025975-00026239 and the materials and methods sXqgCu9Bjj8-00097-00026239-00026502 the study was requests were used across sXqgCu9Bjj8-00098-00026504-00026743 the experimental research design don't sXqgCu9Bjj8-00099-00026744-00026935 use a non-randomized control group sXqgCu9Bjj8-00100-00026936-00027102 design sXqgCu9Bjj8-00101-00027104-00027423 the study had sXqgCu9Bjj8-00102-00027424-00027743 two groups who had the study and the sXqgCu9Bjj8-00103-00027744-00027879 control group sXqgCu9Bjj8-00104-00027880-00028118 whereby the study group had a pre-test sXqgCu9Bjj8-00105-00028119-00028327 required an intervention which is the sXqgCu9Bjj8-00106-00028327-00028527 health education session sXqgCu9Bjj8-00107-00028527-00028607 and sXqgCu9Bjj8-00108-00028608-00028831 a post intervention while the control sXqgCu9Bjj8-00109-00028832-00029046 group had only sXqgCu9Bjj8-00110-00029047-00029374 the pre-tests and the post-intervention sXqgCu9Bjj8-00111-00029375-00029862 tests sXqgCu9Bjj8-00112-00029863-00030111 the area of the story sXqgCu9Bjj8-00113-00030112-00030358 of the study is kaduna states sXqgCu9Bjj8-00114-00030360-00030662 which was created on the 17th may 1976 sXqgCu9Bjj8-00115-00030663-00030862 out of former northern region sXqgCu9Bjj8-00116-00030863-00031167 by the sXqgCu9Bjj8-00117-00031168-00031399 its capital is kaduna sXqgCu9Bjj8-00118-00031400-00031590 the university is located at the center sXqgCu9Bjj8-00119-00031591-00031767 of the northern nigeria sXqgCu9Bjj8-00120-00031768-00032046 kaduna state has three senatorial zones sXqgCu9Bjj8-00121-00032047-00032295 namely the kaduna not the kaduna south sXqgCu9Bjj8-00122-00032295-00034455 anderson sXqgCu9Bjj8-00123-00034456-00034831 huddies i think you're cutting off sXqgCu9Bjj8-00124-00034832-00035102 yes the sleds are off sXqgCu9Bjj8-00125-00035103-00035246 no no the slides are okay please sXqgCu9Bjj8-00126-00035247-00035374 continue sXqgCu9Bjj8-00127-00035375-00035855 okay i have a black slide here sXqgCu9Bjj8-00128-00035856-00036055 can you tell which side it is so we can sXqgCu9Bjj8-00129-00036056-00036302 continue frida sXqgCu9Bjj8-00130-00036303-00036487 the slide that is on the screen right sXqgCu9Bjj8-00131-00036488-00036774 now is sample size estimation sXqgCu9Bjj8-00132-00036775-00036983 okay sXqgCu9Bjj8-00133-00036984-00037190 is that the slide that you're honest yes sXqgCu9Bjj8-00134-00037191-00037335 i have seen it sXqgCu9Bjj8-00135-00037336-00037583 so with sample size estimation sXqgCu9Bjj8-00137-00040624-00040911 all right her son's gone out so yeah um sXqgCu9Bjj8-00138-00040912-00041111 this sounds like a very interesting sXqgCu9Bjj8-00139-00041112-00041383 cultural uh study does it not i don't sXqgCu9Bjj8-00140-00041384-00041630 know how how the role of the partner is sXqgCu9Bjj8-00141-00041631-00041743 in uh sXqgCu9Bjj8-00142-00041744-00041887 where all you're all from i don't know sXqgCu9Bjj8-00143-00041888-00042023 if you've got a minute to talk about sXqgCu9Bjj8-00144-00042024-00042158 that while we're waiting for our diesel sXqgCu9Bjj8-00145-00042159-00042430 to come back is it is it similar that sXqgCu9Bjj8-00146-00042431-00042718 the men in other countries are deciding sXqgCu9Bjj8-00147-00042719-00042999 all the decisions for the household sXqgCu9Bjj8-00148-00043000-00043207 well looking at it from the kenyan sXqgCu9Bjj8-00149-00043208-00043446 perspective before sXqgCu9Bjj8-00150-00043447-00043743 this is about 10 20 i'd probably 10 20 sXqgCu9Bjj8-00151-00043744-00043862 years ago sXqgCu9Bjj8-00152-00043863-00044118 that was the case and in some cases sXqgCu9Bjj8-00153-00044119-00044287 right now it's still the case in the sXqgCu9Bjj8-00154-00044288-00044615 rural areas in kenya but in the more sXqgCu9Bjj8-00155-00044616-00044895 modern areas in canada capital cities we sXqgCu9Bjj8-00156-00044896-00045071 have nairobi mombasa sXqgCu9Bjj8-00157-00045072-00045351 um sXqgCu9Bjj8-00158-00045352-00045502 most areas sXqgCu9Bjj8-00159-00045503-00045743 we do have some modernization and sXqgCu9Bjj8-00160-00045744-00045990 urbanization where women now make their sXqgCu9Bjj8-00161-00045991-00046174 own decisions as to sXqgCu9Bjj8-00162-00046175-00046511 the financial element but i'd also be sXqgCu9Bjj8-00163-00046512-00046783 very happy to hear from aisha i'm sorry sXqgCu9Bjj8-00164-00046784-00046935 to call you out sXqgCu9Bjj8-00165-00046936-00047135 i can see you have your microphone on sXqgCu9Bjj8-00166-00047136-00047374 you could tell us or share some insights sXqgCu9Bjj8-00167-00047375-00047646 from your country and how their workings sXqgCu9Bjj8-00168-00047647-00048471 are sXqgCu9Bjj8-00169-00048472-00048574 hello sXqgCu9Bjj8-00170-00048575-00048774 hi aisha we can hear you sXqgCu9Bjj8-00171-00048775-00048871 okay sXqgCu9Bjj8-00172-00048872-00049118 thank you so much would you control the sXqgCu9Bjj8-00173-00049119-00049286 slides for me so that i continue to sXqgCu9Bjj8-00174-00049287-00049455 present sXqgCu9Bjj8-00175-00049456-00049727 um or you are co-presented with a visa sXqgCu9Bjj8-00176-00049728-00049862 yes sXqgCu9Bjj8-00177-00049863-00050230 oh okay let me do that sXqgCu9Bjj8-00178-00050231-00050311 yes sXqgCu9Bjj8-00179-00050312-00051238 would that be sXqgCu9Bjj8-00180-00051239-00051430 yes i can see that sXqgCu9Bjj8-00181-00051432-00051607 all right please proceed sXqgCu9Bjj8-00182-00051608-00051830 okay what's happening sXqgCu9Bjj8-00183-00051832-00052087 this sampling technique we did a sXqgCu9Bjj8-00184-00052088-00052375 multi-stage sampling technique sXqgCu9Bjj8-00185-00052376-00052550 where we had sXqgCu9Bjj8-00186-00052551-00052791 four different stages so that we tried sXqgCu9Bjj8-00187-00052791-00053015 as much as possible to cover the sXqgCu9Bjj8-00188-00053016-00053279 area of the existed sXqgCu9Bjj8-00189-00053279-00053654 we select local government areas from sXqgCu9Bjj8-00190-00053655-00053894 the notorious zones then from there we sXqgCu9Bjj8-00191-00053895-00054119 selected wars from each local government sXqgCu9Bjj8-00192-00054120-00054207 area sXqgCu9Bjj8-00193-00054208-00054615 and from there we selected sXqgCu9Bjj8-00194-00054616-00054807 polling units and from the polling sXqgCu9Bjj8-00195-00054808-00055047 universities where we selected the sXqgCu9Bjj8-00196-00055048-00055335 the corpus and particularly the husbands sXqgCu9Bjj8-00197-00055336-00055591 that we are interested in sXqgCu9Bjj8-00198-00055591-00055863 next slide sXqgCu9Bjj8-00199-00055864-00056079 thank you sXqgCu9Bjj8-00200-00056079-00056447 prior to the commencement of the sXqgCu9Bjj8-00201-00056448-00056719 research data collection sXqgCu9Bjj8-00202-00056720-00056966 we did an application for ethical sXqgCu9Bjj8-00203-00056967-00057142 clearance through the administrative sXqgCu9Bjj8-00204-00057144-00057311 ministry of health sXqgCu9Bjj8-00205-00057312-00057800 and also the amount of billions sXqgCu9Bjj8-00206-00057801-00057999 [Music] sXqgCu9Bjj8-00207-00058000-00058271 research and ethics committee sXqgCu9Bjj8-00208-00058272-00058559 so series of activities took place where sXqgCu9Bjj8-00209-00058560-00058823 we were able to get uh approval from the sXqgCu9Bjj8-00210-00058824-00059135 local equipment area and inform concerns sXqgCu9Bjj8-00211-00059136-00059326 also from the participants that sXqgCu9Bjj8-00212-00059327-00059526 participated in the sXqgCu9Bjj8-00213-00059527-00060191 particular study thank you next slide sXqgCu9Bjj8-00214-00060191-00060799 because near sXqgCu9Bjj8-00215-00060800-00061023 there are two structured questionnaires sXqgCu9Bjj8-00216-00061024-00061119 that sXqgCu9Bjj8-00217-00061120-00061430 we we used there is one for sXqgCu9Bjj8-00218-00061432-00061679 the wives and there is a questionnaire sXqgCu9Bjj8-00219-00061679-00061799 for the sXqgCu9Bjj8-00220-00061800-00061991 husbands which were used sXqgCu9Bjj8-00221-00061991-00062311 um and the questionnaires were made up sXqgCu9Bjj8-00222-00062312-00062399 of sXqgCu9Bjj8-00223-00062400-00062550 several sections sXqgCu9Bjj8-00224-00062551-00062766 so that we get the democratic sXqgCu9Bjj8-00225-00062767-00063023 demographic data of the respondents sXqgCu9Bjj8-00226-00063024-00063375 we also took their opinions on the sXqgCu9Bjj8-00227-00063376-00063687 the various objectives of the study that sXqgCu9Bjj8-00228-00063688-00063887 cover the sXqgCu9Bjj8-00229-00063888-00064111 decision on who decides sXqgCu9Bjj8-00230-00064112-00064350 and their preference of the sXqgCu9Bjj8-00231-00064351-00065894 couples in the before place sXqgCu9Bjj8-00232-00065895-00066335 i think the next slide sXqgCu9Bjj8-00233-00066336-00066575 is the analysis sXqgCu9Bjj8-00234-00066576-00066831 after collection of the data the data sXqgCu9Bjj8-00235-00066832-00067135 was entered into the statistical sXqgCu9Bjj8-00236-00067136-00067463 package of sXqgCu9Bjj8-00237-00067464-00067719 software version 26 sXqgCu9Bjj8-00238-00067720-00067838 and sXqgCu9Bjj8-00239-00067839-00068055 university descriptive statistics was sXqgCu9Bjj8-00240-00068056-00068199 used sXqgCu9Bjj8-00241-00068200-00068367 um to do the sXqgCu9Bjj8-00242-00068368-00068511 analysis sXqgCu9Bjj8-00243-00068512-00068655 you are particularly interested in sXqgCu9Bjj8-00244-00068656-00068871 frequency and percentages sXqgCu9Bjj8-00245-00068872-00069406 during the analysis thank you next slide sXqgCu9Bjj8-00246-00069407-00069559 um sXqgCu9Bjj8-00247-00069560-00069694 on the sXqgCu9Bjj8-00248-00069695-00069967 decision on who decides on the place of sXqgCu9Bjj8-00249-00069968-00070287 what this is a very important aspect sXqgCu9Bjj8-00250-00070288-00070375 of sXqgCu9Bjj8-00251-00070376-00070575 our study sXqgCu9Bjj8-00252-00070576-00070703 and sXqgCu9Bjj8-00253-00070704-00070959 we can see the sXqgCu9Bjj8-00254-00070960-00071159 results sXqgCu9Bjj8-00255-00071160-00071319 as sXqgCu9Bjj8-00256-00071320-00071550 outlined here as let's sXqgCu9Bjj8-00257-00071551-00071655 very sXqgCu9Bjj8-00258-00071656-00071847 small they can see the sXqgCu9Bjj8-00259-00071848-00072159 particularly particular area of interest sXqgCu9Bjj8-00260-00072160-00072326 there sXqgCu9Bjj8-00261-00072327-00072575 i'm really having difficulty sXqgCu9Bjj8-00262-00072576-00072806 seeing sXqgCu9Bjj8-00263-00072807-00074111 hello frieda sXqgCu9Bjj8-00264-00074112-00074206 and sXqgCu9Bjj8-00265-00074207-00074415 we are currently on the slide that's in sXqgCu9Bjj8-00266-00074416-00074726 front of you on the table what yes sXqgCu9Bjj8-00267-00074727-00074838 okay sXqgCu9Bjj8-00268-00074839-00075062 so these are you taking over sXqgCu9Bjj8-00269-00075063-00075238 yes i can take over thank you very much sXqgCu9Bjj8-00270-00075239-00075799 thank you sXqgCu9Bjj8-00271-00075800-00075975 do i make you present or do i continue sXqgCu9Bjj8-00272-00075976-00076255 controlling the slides sXqgCu9Bjj8-00273-00076256-00076471 yes you can make me presenter please sXqgCu9Bjj8-00274-00076472-00077406 okay sXqgCu9Bjj8-00275-00077407-00077550 okay i've made you presented this sXqgCu9Bjj8-00276-00077551-00077655 proceed sXqgCu9Bjj8-00277-00077656-00077911 okay thank you very much i'm so sorry sXqgCu9Bjj8-00278-00077912-00078111 for the lost in connection sXqgCu9Bjj8-00279-00078112-00078215 so sXqgCu9Bjj8-00280-00078216-00078399 from table one here sXqgCu9Bjj8-00281-00078400-00078559 i'm talking about the decision and who sXqgCu9Bjj8-00282-00078560-00078887 decides the place of parts of the baby sXqgCu9Bjj8-00283-00078888-00079175 um looking at the content of the table sXqgCu9Bjj8-00284-00079176-00079350 you realize that sXqgCu9Bjj8-00285-00079351-00079543 decision on place of birth of the baby sXqgCu9Bjj8-00286-00079544-00079750 is mostly done by foot of the couple sXqgCu9Bjj8-00287-00079751-00079975 that is both the husband and the wife sXqgCu9Bjj8-00288-00079976-00080126 make decision sXqgCu9Bjj8-00289-00080127-00080350 the husband will single-handedly make sXqgCu9Bjj8-00290-00080351-00080479 this decision sXqgCu9Bjj8-00291-00080480-00080871 but decisions are usually made by butch sXqgCu9Bjj8-00292-00080872-00081415 the husband and wife sXqgCu9Bjj8-00293-00081416-00081550 um sXqgCu9Bjj8-00294-00081551-00081703 please can you take me to the next slide sXqgCu9Bjj8-00295-00081704-00081926 it's like i'm finding it difficult okay sXqgCu9Bjj8-00296-00081927-00082071 then table 3 is talking about the sXqgCu9Bjj8-00297-00082072-00082238 opinion of couples and preferred place sXqgCu9Bjj8-00298-00082239-00082423 for delivery and the choice of their sXqgCu9Bjj8-00299-00082424-00082682 husbands that this is sXqgCu9Bjj8-00300-00082683-00082918 pre-interventional oh look at it we'll sXqgCu9Bjj8-00301-00082919-00083206 see that sXqgCu9Bjj8-00302-00083207-00083382 the choice of sXqgCu9Bjj8-00303-00083383-00083687 birth at home with the use of the tba or sXqgCu9Bjj8-00304-00083688-00083831 sba sXqgCu9Bjj8-00305-00083832-00083911 for sXqgCu9Bjj8-00306-00083912-00084255 wives in the study group is about 0.7 sXqgCu9Bjj8-00307-00084256-00084375 percent sXqgCu9Bjj8-00308-00084376-00084543 while for the husbands sXqgCu9Bjj8-00309-00084544-00084959 in the study group sXqgCu9Bjj8-00310-00084960-00085175 is about two percent sXqgCu9Bjj8-00311-00085176-00085318 likewise sXqgCu9Bjj8-00312-00085319-00085575 the use of hospital or clinic sXqgCu9Bjj8-00313-00085576-00085838 would see that for the wives it's about sXqgCu9Bjj8-00314-00085839-00086055 30.8 in the study group sXqgCu9Bjj8-00315-00086056-00086543 and for the husbands it's about sXqgCu9Bjj8-00316-00086544-00087398 39. sXqgCu9Bjj8-00317-00087399-00088015 [Music] sXqgCu9Bjj8-00318-00088016-00088167 peter please sXqgCu9Bjj8-00319-00088168-00088359 can you take me to the next slide sXqgCu9Bjj8-00320-00088360-00088447 yes sXqgCu9Bjj8-00321-00088448-00088662 moving to the next slide is the problem sXqgCu9Bjj8-00322-00088663-00088950 okay sXqgCu9Bjj8-00323-00088951-00089231 like that sXqgCu9Bjj8-00324-00089232-00089455 i still can't see the next slide sXqgCu9Bjj8-00325-00089456-00089750 uh we're currently on table three sXqgCu9Bjj8-00326-00089751-00089959 okay sXqgCu9Bjj8-00327-00089960-00090191 yeah i have seen it now so table three sXqgCu9Bjj8-00328-00090192-00090375 talking about the opinion of opinions of sXqgCu9Bjj8-00329-00090376-00090543 the couple on their preferred place of sXqgCu9Bjj8-00330-00090544-00090735 delivery and the choice of their sXqgCu9Bjj8-00331-00090736-00090991 husbands post-interventional sXqgCu9Bjj8-00332-00090992-00091126 here we would see sXqgCu9Bjj8-00333-00091127-00091375 the wives in the study group sXqgCu9Bjj8-00334-00091376-00091838 um now have about 4.4 percent sXqgCu9Bjj8-00335-00091839-00092175 for the choice of delivery place um but sXqgCu9Bjj8-00336-00092176-00092438 um home bath as with the use of tba as sXqgCu9Bjj8-00337-00092439-00092647 the choice of delivery place sXqgCu9Bjj8-00338-00092648-00092862 so also when we look at the clinic or sXqgCu9Bjj8-00339-00092863-00093006 the hospital sXqgCu9Bjj8-00340-00093007-00093182 the wives in the study group have now sXqgCu9Bjj8-00341-00093183-00093606 improved to about 34.6 sXqgCu9Bjj8-00342-00093607-00093767 while the husbands sXqgCu9Bjj8-00343-00093768-00093967 are now sXqgCu9Bjj8-00344-00093968-00094255 thirty six point zero percent next like sXqgCu9Bjj8-00345-00094256-00095103 this sXqgCu9Bjj8-00346-00095104-00095318 so this is just saying something about sXqgCu9Bjj8-00347-00095319-00095623 table three oh look at it sXqgCu9Bjj8-00348-00095624-00095871 um here about thirty point one percent sXqgCu9Bjj8-00349-00095872-00096023 and thirty four point six percent of sXqgCu9Bjj8-00350-00096024-00096199 mothers in the control and study groups sXqgCu9Bjj8-00351-00096200-00096391 prefer to have their babies delivered in sXqgCu9Bjj8-00352-00096392-00096647 clinics or hospitals sXqgCu9Bjj8-00353-00096648-00096903 so are the husbands with about 30 points sXqgCu9Bjj8-00354-00096904-00097255 one and 36 percent for the study for the sXqgCu9Bjj8-00355-00097256-00097431 control and the study group sXqgCu9Bjj8-00356-00097432-00097606 those who preferred home delivery with sXqgCu9Bjj8-00357-00097607-00097838 tba have also improved in the study sXqgCu9Bjj8-00358-00097839-00097935 group sXqgCu9Bjj8-00359-00097936-00098271 from 1.5 and 0.7 sXqgCu9Bjj8-00360-00098272-00098526 to 44 sorry to 4.4 percent for both sXqgCu9Bjj8-00361-00098527-00098735 husbands and wives sXqgCu9Bjj8-00362-00098736-00098950 wives and their husbands who have been sXqgCu9Bjj8-00363-00098951-00099118 exposed to the training therefore had a sXqgCu9Bjj8-00364-00099119-00099287 relatively higher preference for sXqgCu9Bjj8-00365-00099288-00099471 deliverance of their babies in the sXqgCu9Bjj8-00366-00099472-00099647 clinics or hospitals sXqgCu9Bjj8-00367-00099648-00099967 and at home with sbe then observed that sXqgCu9Bjj8-00368-00099968-00100159 was observed for those in the control sXqgCu9Bjj8-00369-00100160-00101647 group next slide please sXqgCu9Bjj8-00370-00101648-00101815 okay sXqgCu9Bjj8-00371-00101816-00101894 so sXqgCu9Bjj8-00372-00101895-00102174 looking at the result of this story sXqgCu9Bjj8-00373-00102175-00102350 we go to the discussion sXqgCu9Bjj8-00374-00102351-00102510 here there is no question that home sXqgCu9Bjj8-00375-00102511-00102742 deliveries are known in rural household sXqgCu9Bjj8-00376-00102743-00103006 society so unless if their emergency sXqgCu9Bjj8-00377-00103007-00103239 arises many families sXqgCu9Bjj8-00378-00103240-00103406 simply assume that childbirth will take sXqgCu9Bjj8-00379-00103407-00103647 place at home nevertheless these sXqgCu9Bjj8-00380-00103648-00103854 communities have enough collective sXqgCu9Bjj8-00381-00103855-00104039 experience with complications and sXqgCu9Bjj8-00382-00104040-00104302 pregnancy labor and delivery to have had sXqgCu9Bjj8-00383-00104303-00104478 direct sXqgCu9Bjj8-00384-00104479-00104558 ex sXqgCu9Bjj8-00385-00104559-00104742 had direct experience with the nearness sXqgCu9Bjj8-00386-00104743-00104895 of family members sXqgCu9Bjj8-00387-00104896-00106231 next slide sXqgCu9Bjj8-00388-00106232-00106478 yes the slides sXqgCu9Bjj8-00389-00106479-00107119 okay sXqgCu9Bjj8-00390-00107120-00107647 yes it is not showing here sXqgCu9Bjj8-00391-00107648-00107855 okay sXqgCu9Bjj8-00392-00107856-00107910 [Music] sXqgCu9Bjj8-00393-00107911-00107999 aisha from um sXqgCu9Bjj8-00394-00108000-00108239 end can you see it sXqgCu9Bjj8-00395-00108240-00108623 no not yet sXqgCu9Bjj8-00396-00108624-00108886 dr alicia from your end can you see it sXqgCu9Bjj8-00397-00108888-00109102 i can see it sXqgCu9Bjj8-00398-00109103-00109439 all right i can see sXqgCu9Bjj8-00399-00109440-00109639 we have lost her sXqgCu9Bjj8-00400-00109640-00109823 that's okay i'm still available but i sXqgCu9Bjj8-00401-00109824-00110071 have a blank screen okay okay yes okay sXqgCu9Bjj8-00402-00110072-00110278 the slides that you couldn't see sXqgCu9Bjj8-00403-00110279-00110590 yes so the study revealed the decision sXqgCu9Bjj8-00404-00110591-00110663 of sXqgCu9Bjj8-00405-00110664-00110886 place of bad for the baby is mostly done sXqgCu9Bjj8-00406-00110888-00111054 by both husband and wife in the two sXqgCu9Bjj8-00407-00111055-00111166 groups sXqgCu9Bjj8-00408-00111167-00111343 the husbands will single-handedly make sXqgCu9Bjj8-00409-00111344-00111527 such decisions but the couples were the sXqgCu9Bjj8-00410-00111528-00111790 major decisions decision makers on where sXqgCu9Bjj8-00411-00111791-00111999 the baby is to be delivered sXqgCu9Bjj8-00412-00112000-00112223 this contradicts most studies that shows sXqgCu9Bjj8-00413-00112224-00112454 that men are socially and economically sXqgCu9Bjj8-00414-00112455-00112710 dominant especially in northern nigeria sXqgCu9Bjj8-00415-00112711-00112919 they exactly strong influence over their sXqgCu9Bjj8-00416-00112920-00113199 wives determining the timing sXqgCu9Bjj8-00417-00113200-00113447 and conditions of sexual relations sXqgCu9Bjj8-00418-00113448-00113663 their family size and excess access to sXqgCu9Bjj8-00419-00113664-00113815 health care sXqgCu9Bjj8-00420-00113816-00114007 only seven percent of currently married sXqgCu9Bjj8-00421-00114008-00114263 women make decisions themselves on their sXqgCu9Bjj8-00422-00114264-00114447 own health care sXqgCu9Bjj8-00423-00114448-00114695 while three in five women reports their sXqgCu9Bjj8-00424-00114696-00114927 husbands mainly make such decisions this sXqgCu9Bjj8-00425-00114928-00115078 is according to national demographic sXqgCu9Bjj8-00426-00115079-00115375 health survey of 2018. sXqgCu9Bjj8-00427-00115376-00116076 next slide please sXqgCu9Bjj8-00428-00116077-00116439 [Music] sXqgCu9Bjj8-00429-00116440-00116678 yes husband's participation in health sXqgCu9Bjj8-00430-00116679-00116839 education was found to have increased sXqgCu9Bjj8-00431-00116840-00117071 their choices of place of delivery sXqgCu9Bjj8-00432-00117072-00117239 for their spouses sXqgCu9Bjj8-00433-00117240-00117431 wives of husbands who participated in sXqgCu9Bjj8-00434-00117432-00117566 the training sXqgCu9Bjj8-00435-00117567-00117815 intervention a more positive choice on sXqgCu9Bjj8-00436-00117816-00117999 place of delivery than was observed sXqgCu9Bjj8-00437-00118000-00118158 among those whose husbands did not sXqgCu9Bjj8-00438-00118159-00118334 participate in the training sXqgCu9Bjj8-00439-00118335-00118495 the implication was that the training sXqgCu9Bjj8-00440-00118496-00118727 have positive effects sXqgCu9Bjj8-00441-00118728-00119031 on the wives who husbands whose husbands sXqgCu9Bjj8-00442-00119032-00119247 were exposed to the intervention sXqgCu9Bjj8-00443-00119248-00119486 the finding here is in accordance with a sXqgCu9Bjj8-00444-00119488-00119910 report by turku at all which shows that sXqgCu9Bjj8-00445-00119911-00120134 the health education intervention was sXqgCu9Bjj8-00446-00120135-00120343 able to effectively increase the level sXqgCu9Bjj8-00447-00120344-00120534 of spousal participation impact sXqgCu9Bjj8-00448-00120535-00120727 preparedness and intervention in the sXqgCu9Bjj8-00449-00120728-00120878 intervention group sXqgCu9Bjj8-00450-00120879-00121086 this participants in the intervention sXqgCu9Bjj8-00451-00121088-00121278 group were four times more likely to sXqgCu9Bjj8-00452-00121279-00121495 participate in the delivery plans of sXqgCu9Bjj8-00453-00121496-00121751 their wives in his study sXqgCu9Bjj8-00454-00121752-00123327 next slide please sXqgCu9Bjj8-00455-00123328-00123558 i can we are now on discussion for sXqgCu9Bjj8-00456-00123559-00124078 slight discussion forum sXqgCu9Bjj8-00457-00124079-00124463 yes sXqgCu9Bjj8-00458-00124464-00125958 i'm still waiting for the slide story sXqgCu9Bjj8-00459-00125959-00126207 i'm assuming the network is the the one sXqgCu9Bjj8-00460-00126208-00126471 that's bringing an issue from her end sXqgCu9Bjj8-00461-00126472-00127278 um hadisa can you see it now sXqgCu9Bjj8-00462-00127279-00127614 okay aisha can you see the slide sXqgCu9Bjj8-00463-00127615-00127823 i can see the description for sXqgCu9Bjj8-00464-00127824-00128143 okay please proceed as had sXqgCu9Bjj8-00465-00128144-00128319 yes my own sXqgCu9Bjj8-00466-00128320-00128534 lives are faster than her sXqgCu9Bjj8-00467-00128535-00128654 that's okay sXqgCu9Bjj8-00468-00128655-00128847 um please pursue this discussion my own sXqgCu9Bjj8-00469-00128848-00129639 slide is sXqgCu9Bjj8-00470-00129640-00129847 okay it is also in accordance with the sXqgCu9Bjj8-00471-00129848-00130134 findings of swansea williams sXqgCu9Bjj8-00472-00130135-00130454 in 2020 in a study sXqgCu9Bjj8-00473-00130455-00130695 which says what is talking about those sXqgCu9Bjj8-00474-00130696-00130927 new involving new partners in maternal sXqgCu9Bjj8-00475-00130928-00131183 care improve health care utilization sXqgCu9Bjj8-00476-00131184-00131431 we discovered a beneficial significant sXqgCu9Bjj8-00477-00131432-00131631 significant impact of male involvement sXqgCu9Bjj8-00478-00131632-00131902 in antenatal care or utilization of an sXqgCu9Bjj8-00479-00131903-00132214 sba and relieving stress and anxiety sXqgCu9Bjj8-00480-00132215-00132383 during labor sXqgCu9Bjj8-00481-00132384-00132590 so husband's participation through sXqgCu9Bjj8-00482-00132591-00132807 attending anti-nasal visit sXqgCu9Bjj8-00483-00132808-00133031 positively affects the use of skill but sXqgCu9Bjj8-00484-00133032-00133271 attendance by women during delivery sXqgCu9Bjj8-00485-00133272-00133454 meanwhile husband's approval could be sXqgCu9Bjj8-00486-00133455-00133614 affected by their knowledge of the sXqgCu9Bjj8-00487-00133615-00133766 relevance of their involvement in sXqgCu9Bjj8-00488-00133767-00133919 maternal care sXqgCu9Bjj8-00489-00133920-00134135 when husbands attend anc they know the sXqgCu9Bjj8-00490-00134136-00134366 danger signs of pregnancy and delivery sXqgCu9Bjj8-00491-00134367-00134583 they may act as life-saving agents sXqgCu9Bjj8-00492-00134584-00134727 ensuring that their wives get sXqgCu9Bjj8-00493-00134728-00134927 appropriate attention in obstetric sXqgCu9Bjj8-00494-00134928-00135119 emergencies sXqgCu9Bjj8-00495-00135120-00135489 next slide please sXqgCu9Bjj8-00496-00135490-00136551 [Music] sXqgCu9Bjj8-00497-00136552-00136790 so in conclusion husband's exposure to sXqgCu9Bjj8-00498-00136791-00137039 training sXqgCu9Bjj8-00499-00137040-00137254 improve their decision positively on the sXqgCu9Bjj8-00500-00137255-00137551 choice of place of birth sXqgCu9Bjj8-00501-00137552-00138135 of their spouses in kanuna state nigeria sXqgCu9Bjj8-00502-00138136-00138727 next slide sXqgCu9Bjj8-00503-00138728-00139039 next slide please sXqgCu9Bjj8-00504-00139040-00139214 i've moved to the next slide we are on sXqgCu9Bjj8-00505-00139215-00140423 recommendation sXqgCu9Bjj8-00506-00140424-00140871 can you see the recommendation slide sXqgCu9Bjj8-00507-00140872-00141071 she seems to have dropped off um i shot sXqgCu9Bjj8-00508-00141072-00141239 this thing over here sXqgCu9Bjj8-00509-00141240-00141631 yes i can see the recommendation this sXqgCu9Bjj8-00510-00141632-00141935 okay thank you thank you based on the sXqgCu9Bjj8-00511-00141936-00142207 findings of our study sXqgCu9Bjj8-00512-00142208-00142383 we recommended that reproductive health sXqgCu9Bjj8-00513-00142384-00142519 education sXqgCu9Bjj8-00514-00142520-00142735 should be organized periodically sXqgCu9Bjj8-00515-00142736-00142863 considering sXqgCu9Bjj8-00516-00142864-00142966 the sXqgCu9Bjj8-00517-00142967-00143214 impact that it has on the sXqgCu9Bjj8-00518-00143215-00143423 bus gun so we recommend that it should sXqgCu9Bjj8-00519-00143424-00143575 be done sXqgCu9Bjj8-00520-00143576-00143878 especially by health agencies sXqgCu9Bjj8-00521-00143879-00144095 health care settings so that husbands sXqgCu9Bjj8-00522-00144096-00144302 and wives should be educated from time sXqgCu9Bjj8-00523-00144303-00144439 to time sXqgCu9Bjj8-00524-00144440-00144607 another recommendation is that that is sXqgCu9Bjj8-00525-00144608-00144783 the need for enlightenment campaigns sXqgCu9Bjj8-00526-00144784-00145031 also this should be sXqgCu9Bjj8-00527-00145032-00145143 um sXqgCu9Bjj8-00528-00145144-00145447 within the traditional settings like uh sXqgCu9Bjj8-00529-00145448-00145943 in places of washington using our media sXqgCu9Bjj8-00530-00145944-00146199 and awareness can be sXqgCu9Bjj8-00531-00146200-00146471 made should be made by the government sXqgCu9Bjj8-00532-00146472-00146583 and sXqgCu9Bjj8-00533-00146584-00146863 other agencies that are constantly sXqgCu9Bjj8-00534-00146864-00147023 male participation in their wife's sXqgCu9Bjj8-00535-00147024-00147335 reproductive physical sXqgCu9Bjj8-00536-00147336-00147559 another recommendation is that is for sXqgCu9Bjj8-00537-00147560-00147759 the need to sXqgCu9Bjj8-00538-00147760-00148031 de-emphasize traditional practices sXqgCu9Bjj8-00539-00148032-00148166 that uh sXqgCu9Bjj8-00540-00148167-00148366 emphasize on issues like choice of sXqgCu9Bjj8-00541-00148367-00148735 delivery place among couples so that sXqgCu9Bjj8-00542-00148736-00148990 our women have sXqgCu9Bjj8-00543-00148991-00149223 a greater hand sXqgCu9Bjj8-00544-00149224-00149454 to decide when sXqgCu9Bjj8-00545-00149455-00149766 where and how they should sXqgCu9Bjj8-00546-00149767-00150039 take care of themselves during during sXqgCu9Bjj8-00547-00150040-00150231 issues especially during pregnancy and sXqgCu9Bjj8-00548-00150232-00150902 deliverance thank you next life sXqgCu9Bjj8-00549-00150903-00151151 so this uh some of our references on the sXqgCu9Bjj8-00550-00151152-00151271 study sXqgCu9Bjj8-00551-00151272-00151351 that sXqgCu9Bjj8-00552-00151352-00151495 that we are used sXqgCu9Bjj8-00553-00151496-00151863 along the course of the study sXqgCu9Bjj8-00554-00151864-00152143 another slide sXqgCu9Bjj8-00555-00152144-00152343 thank you so much sXqgCu9Bjj8-00556-00152344-00152439 for sXqgCu9Bjj8-00557-00152440-00154126 listening to us sXqgCu9Bjj8-00558-00154127-00154351 it happens to the rest of us sXqgCu9Bjj8-00559-00154352-00154535 thank you so much sXqgCu9Bjj8-00560-00154536-00154799 all right thank you so much sXqgCu9Bjj8-00561-00154800-00154983 i'd like to open up the floor to sXqgCu9Bjj8-00562-00154984-00155111 questions sXqgCu9Bjj8-00563-00155112-00155447 do we have any questions for dr hadiza sXqgCu9Bjj8-00564-00155448-00155751 um noting that the session was recorded sXqgCu9Bjj8-00565-00155752-00155935 um do we have any questions please put sXqgCu9Bjj8-00566-00155936-00156126 them on the chat feature sXqgCu9Bjj8-00567-00156127-00156351 please raise your hand if you have any sXqgCu9Bjj8-00568-00156352-00157039 questions regarding today's presentation sXqgCu9Bjj8-00569-00157040-00157302 questions from the audience sXqgCu9Bjj8-00570-00157303-00157502 um yes jane you can ask a question sXqgCu9Bjj8-00571-00157503-00157775 please and meet your mike sXqgCu9Bjj8-00572-00157776-00158014 uh thank you so much doctors and i'm sXqgCu9Bjj8-00573-00158015-00158295 sorry for your internet issues sXqgCu9Bjj8-00574-00158296-00158631 um so i'm very interested uh having been sXqgCu9Bjj8-00575-00158632-00158839 in different countries would you say sXqgCu9Bjj8-00576-00158840-00159111 obviously you're very experienced uh sXqgCu9Bjj8-00577-00159112-00159359 mothers perhaps as well as midwives and sXqgCu9Bjj8-00578-00159360-00159639 scientists anecdotally would you say sXqgCu9Bjj8-00579-00159640-00159966 that the role of women as mothers is sXqgCu9Bjj8-00580-00159967-00160166 changing do you feel yourselves that sXqgCu9Bjj8-00581-00160167-00160383 there's more empowerment where sXqgCu9Bjj8-00582-00160384-00160647 mothers and women are more able to make sXqgCu9Bjj8-00583-00160648-00160831 their own choices or sXqgCu9Bjj8-00584-00160832-00160983 do you think it's still the same as sXqgCu9Bjj8-00585-00160984-00161199 maybe when you were younger in school sXqgCu9Bjj8-00586-00161200-00161351 and high school or something like that sXqgCu9Bjj8-00587-00161352-00161566 or do you think the role for women is is sXqgCu9Bjj8-00588-00161567-00161807 improving in your state sXqgCu9Bjj8-00589-00161808-00161911 thank you sXqgCu9Bjj8-00590-00161912-00162095 great presentation sXqgCu9Bjj8-00591-00162096-00162311 okay thank you very much sXqgCu9Bjj8-00592-00162312-00162543 for the question sXqgCu9Bjj8-00593-00162544-00162807 um the role of women in reproductive sXqgCu9Bjj8-00594-00162808-00162966 health in general sXqgCu9Bjj8-00595-00162967-00163126 is really changing sXqgCu9Bjj8-00596-00163127-00163311 because women are becoming more sXqgCu9Bjj8-00597-00163312-00163607 empowered in this part of the world sXqgCu9Bjj8-00598-00163608-00163695 but sXqgCu9Bjj8-00599-00163696-00163887 previously when we are young sXqgCu9Bjj8-00600-00163888-00164231 or from stories we've heard earlier sXqgCu9Bjj8-00601-00164232-00164575 a woman has no right in her own house sXqgCu9Bjj8-00602-00164576-00164799 she doesn't partake in making any form sXqgCu9Bjj8-00603-00164800-00164919 of decision sXqgCu9Bjj8-00604-00164920-00165126 but from the story here you can see that sXqgCu9Bjj8-00605-00165127-00165351 even decision of place of birth and that sXqgCu9Bjj8-00606-00165352-00165687 was initially taken by husbands only is sXqgCu9Bjj8-00607-00165688-00165911 now being shared among the couple both sXqgCu9Bjj8-00608-00165912-00166111 of them decided sXqgCu9Bjj8-00609-00166112-00166326 where they want their child to be sXqgCu9Bjj8-00610-00166327-00166447 delivered sXqgCu9Bjj8-00611-00166448-00166663 i hope i've answered this sXqgCu9Bjj8-00612-00166664-00166878 thank you sXqgCu9Bjj8-00613-00166879-00167063 thank you so much hadiza thank you so sXqgCu9Bjj8-00614-00167064-00167364 much sa8rzqXFtUI-00000-00000496-00000647 welcome you to sa8rzqXFtUI-00001-00000648-00000871 bristol community college sa8rzqXFtUI-00002-00000872-00001054 this afternoon's sa8rzqXFtUI-00003-00001055-00001239 presentation sa8rzqXFtUI-00004-00001240-00001535 i'm herb tracy director of the sa8rzqXFtUI-00005-00001536-00001807 teaching american history program and sa8rzqXFtUI-00006-00001807-00002134 katie mello who is the program secretary sa8rzqXFtUI-00007-00002135-00002302 and on behalf of sa8rzqXFtUI-00008-00002303-00002495 the teaching american history program to sa8rzqXFtUI-00009-00002496-00002847 welcome here this afternoon sa8rzqXFtUI-00010-00002848-00003007 a little bit of background the teaching sa8rzqXFtUI-00011-00003008-00003222 american history program sa8rzqXFtUI-00012-00003223-00003359 um sa8rzqXFtUI-00013-00003360-00003535 has been providing professional sa8rzqXFtUI-00014-00003536-00003831 development opportunities for elementary sa8rzqXFtUI-00015-00003832-00004159 and secondary teachers here in the in sa8rzqXFtUI-00016-00004160-00004327 the region for sa8rzqXFtUI-00017-00004328-00004527 a number of years sa8rzqXFtUI-00018-00004528-00004702 and what we provide for teachers is sa8rzqXFtUI-00019-00004703-00005119 workshops summer institutes as well as sa8rzqXFtUI-00020-00005120-00005367 lectures such as this sa8rzqXFtUI-00021-00005368-00005599 on afternoons and it's open to sa8rzqXFtUI-00022-00005600-00005759 the general public sa8rzqXFtUI-00023-00005760-00005951 and um sa8rzqXFtUI-00024-00005952-00006095 this afternoon sa8rzqXFtUI-00025-00006096-00006359 this is our second in the series of sa8rzqXFtUI-00026-00006360-00006575 presentations that we'll have sa8rzqXFtUI-00027-00006576-00006806 our next one is on april 14th and that's sa8rzqXFtUI-00028-00006808-00007014 immigration what to use immigration to sa8rzqXFtUI-00029-00007015-00007383 fall river and in may this will all be sa8rzqXFtUI-00030-00007384-00007575 up on our website we have a presentation sa8rzqXFtUI-00031-00007576-00007910 by dr james lowen who's the author of sa8rzqXFtUI-00032-00007911-00008127 lies my teacher told me sa8rzqXFtUI-00033-00008128-00008359 we have information on those lectures sa8rzqXFtUI-00034-00008360-00008663 over on the side sa8rzqXFtUI-00035-00008664-00008823 it is sa8rzqXFtUI-00036-00008824-00009151 my pleasure this afternoon to sa8rzqXFtUI-00037-00009152-00009383 introduce sa8rzqXFtUI-00038-00009384-00009631 president jack sprague who sa8rzqXFtUI-00039-00009632-00009942 is a historian in his own right sa8rzqXFtUI-00040-00009943-00010046 and sa8rzqXFtUI-00041-00010047-00010310 who has taken time out of his very busy sa8rzqXFtUI-00042-00010311-00010463 schedule to sa8rzqXFtUI-00043-00010464-00010703 introduce our guest speaker this sa8rzqXFtUI-00044-00010704-00010983 afternoon so without further ado i'd sa8rzqXFtUI-00045-00010984-00011887 like to introduce president sprague sa8rzqXFtUI-00046-00011888-00012167 lecturer today and uh sa8rzqXFtUI-00047-00012168-00012478 it's been a while since we revisited the sa8rzqXFtUI-00048-00012479-00012670 seneca falls and some of the great sa8rzqXFtUI-00049-00012671-00012966 events and landmark sa8rzqXFtUI-00050-00012967-00013119 occasions in the sa8rzqXFtUI-00051-00013119-00013479 women's history in american history um sa8rzqXFtUI-00052-00013480-00013751 i uh it's a pleasure i wanted to clear sa8rzqXFtUI-00053-00013752-00013991 my schedule and be sure to be here sa8rzqXFtUI-00054-00013991-00014158 i can't stay too long but i'll say for a sa8rzqXFtUI-00055-00014159-00014335 little while uh sa8rzqXFtUI-00056-00014336-00014535 professor walsh is a historical sa8rzqXFtUI-00057-00014536-00014783 sociologist uh who teaches in the sa8rzqXFtUI-00058-00014784-00014975 writing and women's gender studies sa8rzqXFtUI-00059-00014976-00015311 program at mit and this is her first sa8rzqXFtUI-00060-00015312-00015503 trip to sa8rzqXFtUI-00061-00015504-00015815 to bcc but but she has all river roofs sa8rzqXFtUI-00062-00015816-00015999 that she might talk about later sa8rzqXFtUI-00063-00016000-00016150 her teaching and research interests sa8rzqXFtUI-00064-00016151-00016366 center on gender and social justice sa8rzqXFtUI-00065-00016368-00016630 movements as well as the media culture sa8rzqXFtUI-00066-00016631-00016847 in the united states and so maybe we can sa8rzqXFtUI-00067-00016848-00017022 have her back at other times to talk sa8rzqXFtUI-00068-00017023-00017222 about some of those other projects sa8rzqXFtUI-00069-00017223-00017471 her publications include women's film sa8rzqXFtUI-00070-00017472-00017783 and female female experience 1940 to sa8rzqXFtUI-00071-00017784-00018135 1950 in various articles on gender and sa8rzqXFtUI-00072-00018136-00018327 visual media sa8rzqXFtUI-00073-00018328-00018494 currently she's researching the first sa8rzqXFtUI-00074-00018495-00018871 wave of american women's rights activism sa8rzqXFtUI-00075-00018872-00019086 from about mid-century and the 19th sa8rzqXFtUI-00076-00019087-00019447 century up to the 1920s and the vote sa8rzqXFtUI-00077-00019448-00019639 okay sa8rzqXFtUI-00078-00019640-00019879 with a focus on the everyday justice sa8rzqXFtUI-00079-00019880-00020143 practices of mid 19th century female and sa8rzqXFtUI-00080-00020144-00020391 male american uh women's rights sa8rzqXFtUI-00081-00020392-00020503 activists sa8rzqXFtUI-00082-00020504-00020694 who are involved in dress reform sa8rzqXFtUI-00083-00020695-00020958 marriage reform and holistic health sa8rzqXFtUI-00084-00020959-00021158 practices sa8rzqXFtUI-00085-00021159-00021367 i'm not sure prohibition was in on all sa8rzqXFtUI-00086-00021368-00021783 that as well sa8rzqXFtUI-00087-00021784-00022111 but uh it really is a pleasure sa8rzqXFtUI-00088-00022112-00022414 for us to uh to have this whole program sa8rzqXFtUI-00089-00022415-00022655 and you know the funding is always sa8rzqXFtUI-00090-00022656-00022799 problematic sa8rzqXFtUI-00091-00022800-00023007 uh but uh what a great what a great sa8rzqXFtUI-00092-00023008-00023263 program we've got outstanding historians sa8rzqXFtUI-00093-00023264-00023471 which today we have yet another one so sa8rzqXFtUI-00094-00023472-00023678 please join me to welcome sa8rzqXFtUI-00095-00023679-00024222 dr andrea sa8rzqXFtUI-00096-00024223-00024614 thank you thank you sa8rzqXFtUI-00097-00024615-00024935 thank you herb and president stryker sa8rzqXFtUI-00098-00024936-00025167 i want to talk today about the seneca sa8rzqXFtUI-00099-00025168-00025367 falls convention and specifically the sa8rzqXFtUI-00100-00025368-00025503 declaration of sentiments and sa8rzqXFtUI-00101-00025504-00025678 resolutions which i think each of you sa8rzqXFtUI-00102-00025679-00025958 should receive a copy of sa8rzqXFtUI-00103-00025960-00026199 many historians evoke the power of place sa8rzqXFtUI-00104-00026200-00026414 in dating the birth of the first wave of sa8rzqXFtUI-00105-00026416-00026631 american women's rights activism sa8rzqXFtUI-00106-00026632-00027046 to july 19th to 20th 1848 in seneca sa8rzqXFtUI-00107-00027047-00027262 falls new york this is now a national sa8rzqXFtUI-00108-00027263-00027439 historical park sa8rzqXFtUI-00109-00027439-00027670 before we move into sa8rzqXFtUI-00110-00027672-00027935 the pathways to and from the seneca sa8rzqXFtUI-00111-00027936-00028158 falls convention i want to give you a sa8rzqXFtUI-00112-00028160-00028390 taste of the convention by playing a sa8rzqXFtUI-00113-00028391-00028639 very short segment from a documentary sa8rzqXFtUI-00114-00028639-00028983 film entitled one woman one vote this sa8rzqXFtUI-00115-00028983-00029239 begins in a suffrage parade in the 19 sa8rzqXFtUI-00116-00029239-00029495 teens and then it will take you back to sa8rzqXFtUI-00117-00029495-00029823 seneca falls and then we'll discuss what sa8rzqXFtUI-00118-00029824-00030055 made seneca falls possible seneca falls sa8rzqXFtUI-00119-00030056-00030190 is actually sa8rzqXFtUI-00120-00030191-00030470 organized in a period of about 10 days sa8rzqXFtUI-00121-00030472-00030774 by five women and this appears when you sa8rzqXFtUI-00122-00030775-00030958 first learn this fact sa8rzqXFtUI-00123-00030960-00031183 to be very astonishing but when you look sa8rzqXFtUI-00124-00031183-00031367 at the political pathways to seneca sa8rzqXFtUI-00125-00031368-00031535 falls and from seneca falls it's sa8rzqXFtUI-00126-00031536-00031855 actually not so astonishing so first a sa8rzqXFtUI-00128-00035084-00035407 1913. washington had never seen anything sa8rzqXFtUI-00129-00035408-00036015 like it sa8rzqXFtUI-00130-00036016-00036351 8 000 women from all over the country sa8rzqXFtUI-00131-00036352-00036559 flooding down pennsylvania avenue sa8rzqXFtUI-00132-00036560-00037471 demanding the right to vote sa8rzqXFtUI-00133-00037472-00037695 it is absurd said one delegate sa8rzqXFtUI-00134-00037696-00037911 half the citizens of america keeping the sa8rzqXFtUI-00135-00037912-00038918 other half from the ballot sa8rzqXFtUI-00136-00038919-00039139 we sa8rzqXFtUI-00137-00039140-00040471 shall go sa8rzqXFtUI-00138-00040472-00040683 to sa8rzqXFtUI-00139-00040684-00041062 see the parade a lawyer named ism sa8rzqXFtUI-00140-00041063-00041183 holland sa8rzqXFtUI-00141-00041184-00041462 three years later she died of exhaustion sa8rzqXFtUI-00142-00041463-00041790 campaigning for the cause sa8rzqXFtUI-00143-00041791-00042046 one delegation dressed as pilgrims had sa8rzqXFtUI-00144-00042047-00042358 marched 400 miles from new york city led sa8rzqXFtUI-00145-00042359-00043767 by general rosie jones sa8rzqXFtUI-00146-00043768-00044215 the reaction from the crowd is mixed sa8rzqXFtUI-00147-00044216-00044374 some men jeered sa8rzqXFtUI-00148-00044375-00044774 one yelled go home to your mother sa8rzqXFtUI-00149-00044775-00044958 the marcher yelled back sa8rzqXFtUI-00150-00044959-00045735 my mother is here sa8rzqXFtUI-00151-00045736-00045951 women new to the battle sa8rzqXFtUI-00152-00045952-00046367 some who had fought for decades sa8rzqXFtUI-00153-00046368-00046671 by 1913 the movement had millions of sa8rzqXFtUI-00154-00046672-00046815 supporters sa8rzqXFtUI-00155-00046816-00047015 but on that blustery day sa8rzqXFtUI-00156-00047016-00047223 there were few who could remember how it sa8rzqXFtUI-00157-00047224-00047343 all began sa8rzqXFtUI-00158-00047344-00047567 65 years before sa8rzqXFtUI-00159-00047568-00048879 in seneca falls new york sa8rzqXFtUI-00160-00048880-00049199 in 1848 this was a progressive town in sa8rzqXFtUI-00161-00049200-00049502 the heart of the anti-slavery movement sa8rzqXFtUI-00162-00049503-00049686 but the women of seneca falls were as sa8rzqXFtUI-00163-00049687-00049983 confined as any in the land sa8rzqXFtUI-00164-00049984-00050230 second-class citizens restricted by law sa8rzqXFtUI-00165-00050231-00051046 and custom sa8rzqXFtUI-00166-00051047-00051207 once a woman sa8rzqXFtUI-00167-00051208-00051430 married everything that she only became sa8rzqXFtUI-00168-00051432-00051775 her husband sa8rzqXFtUI-00169-00051776-00052111 they ceased to exist legally sa8rzqXFtUI-00170-00052112-00052375 women had no rights to their own sa8rzqXFtUI-00171-00052376-00052582 property they had no rights to their sa8rzqXFtUI-00172-00052583-00052782 children they had no rights to the sa8rzqXFtUI-00173-00052783-00053103 safety of their own bodies sa8rzqXFtUI-00174-00053104-00053382 one of the states upheld the right of a sa8rzqXFtUI-00175-00053383-00053566 husband to beat his wife sa8rzqXFtUI-00176-00053567-00053863 saying that to do otherwise would be to sa8rzqXFtUI-00177-00053864-00054535 upset the domestic harmony of the home sa8rzqXFtUI-00178-00054536-00054711 those who dared suggest that women were sa8rzqXFtUI-00179-00054712-00054959 entitled to equal rights were accused of sa8rzqXFtUI-00180-00054960-00055263 blasphemy sa8rzqXFtUI-00181-00055264-00055447 it was in this climate that the first sa8rzqXFtUI-00182-00055448-00055694 woman's rights meeting was called at a sa8rzqXFtUI-00183-00055695-00056071 modest chapel in seneca falls sa8rzqXFtUI-00184-00056072-00056359 the leader 32 year old elizabeth katie sa8rzqXFtUI-00185-00056360-00056535 stanton did not look like a sa8rzqXFtUI-00186-00056536-00056687 revolutionary sa8rzqXFtUI-00187-00056688-00056879 but stanton had been a rebel since sa8rzqXFtUI-00188-00056879-00057150 childhood sa8rzqXFtUI-00189-00057151-00057375 a judge's daughter she had fought for an sa8rzqXFtUI-00190-00057376-00057687 education as good as her brothers sa8rzqXFtUI-00191-00057688-00057942 now the wife of a radical abolitionist sa8rzqXFtUI-00192-00057944-00058135 stanton was pushing the fight beyond sa8rzqXFtUI-00193-00058136-00058415 slavery to demand justice for women as sa8rzqXFtUI-00194-00058416-00058766 well the history of mankind is a history sa8rzqXFtUI-00195-00058767-00059047 of repeated injuries on the part of man sa8rzqXFtUI-00196-00059048-00059279 toward woman sa8rzqXFtUI-00197-00059279-00059526 having a direct object the establishment sa8rzqXFtUI-00198-00059527-00059830 of an absolute tyranny over her sa8rzqXFtUI-00199-00059832-00060103 for two days the methodist chapel rang sa8rzqXFtUI-00200-00060104-00060526 with the voices of 300 women and 40 men sa8rzqXFtUI-00201-00060527-00060726 most of them abolitionists already sa8rzqXFtUI-00202-00060727-00061135 calling for the end of slavery sa8rzqXFtUI-00203-00061136-00061294 now they raise some of the most sa8rzqXFtUI-00204-00061295-00061519 troubling issues to women sa8rzqXFtUI-00205-00061520-00061742 divorce education sa8rzqXFtUI-00206-00061744-00062015 property rights passing one resolution sa8rzqXFtUI-00207-00062016-00062191 after the next sa8rzqXFtUI-00208-00062191-00062430 then the assembly was thrown into an sa8rzqXFtUI-00209-00062432-00062726 uproar by stanton's demand that women be sa8rzqXFtUI-00210-00062727-00062966 given the right to vote for what shall sa8rzqXFtUI-00211-00062967-00063215 we first petition sa8rzqXFtUI-00212-00063216-00063503 for the exercise of our right to the sa8rzqXFtUI-00213-00063504-00063719 elective franchise sa8rzqXFtUI-00214-00063720-00063942 nothing short of this sa8rzqXFtUI-00215-00063944-00064254 the grant of this right will secure all sa8rzqXFtUI-00216-00064255-00064511 the others sa8rzqXFtUI-00217-00064512-00064671 that was the only thing that was sa8rzqXFtUI-00218-00064672-00064847 controversial among them it was so sa8rzqXFtUI-00219-00064848-00064950 radical sa8rzqXFtUI-00220-00064951-00065423 it was such a quintessentially male act sa8rzqXFtUI-00221-00065424-00065679 by 1848 to vote sa8rzqXFtUI-00222-00065680-00065847 that they really had to argue among sa8rzqXFtUI-00223-00065848-00066047 themselves about whether sa8rzqXFtUI-00224-00066048-00066206 it was okay to put that in whether that sa8rzqXFtUI-00225-00066207-00066423 would sink the whole thing sa8rzqXFtUI-00226-00066424-00066671 women couldn't by law sa8rzqXFtUI-00227-00066672-00066831 vote sa8rzqXFtUI-00228-00066832-00067079 but by and large what was at stake here sa8rzqXFtUI-00229-00067080-00067279 wasn't just law it was a whole set of sa8rzqXFtUI-00230-00067280-00067438 customs and assumptions sa8rzqXFtUI-00231-00067439-00067606 about the way the world was supposed to sa8rzqXFtUI-00232-00067607-00067823 be about what men and women were women sa8rzqXFtUI-00233-00067824-00068094 were supposed to be it was only men sa8rzqXFtUI-00234-00068095-00068303 mostly white men who had the right to sa8rzqXFtUI-00235-00068304-00068438 vote sa8rzqXFtUI-00236-00068439-00068719 the debate over women's suffrage went on sa8rzqXFtUI-00237-00068720-00068847 for hours sa8rzqXFtUI-00238-00068848-00069063 until abolitionist frederick douglass sa8rzqXFtUI-00239-00069064-00069403 rose in support this cause is not sa8rzqXFtUI-00240-00069404-00069726 exclusively woman's cause it is the sa8rzqXFtUI-00241-00069727-00070006 cause of human brotherhood sa8rzqXFtUI-00242-00070007-00070382 as well as human system the seneca falls sa8rzqXFtUI-00243-00070383-00070623 declaration called for the vote sa8rzqXFtUI-00244-00070624-00070871 in a true democracy where male and sa8rzqXFtUI-00245-00070872-00071150 female black and white would stand sa8rzqXFtUI-00246-00071151-00071638 together on equal ground sa8rzqXFtUI-00247-00071639-00071919 reaction to the convention was swift sa8rzqXFtUI-00248-00071920-00072215 one paper called it an insurrection sa8rzqXFtUI-00249-00072216-00072479 another a congregation of amazon's sa8rzqXFtUI-00250-00072480-00073038 bolting with a vengeance sa8rzqXFtUI-00251-00073039-00073415 elizabeth katie stanton was delighted sa8rzqXFtUI-00252-00073416-00073726 my dear friends i see that all the sa8rzqXFtUI-00253-00073727-00074015 journals from maine to texas strife with sa8rzqXFtUI-00254-00074016-00074223 each other to see which can make our sa8rzqXFtUI-00255-00074224-00074494 movements seem more ridiculous sa8rzqXFtUI-00256-00074495-00074631 imagine sa8rzqXFtUI-00257-00074632-00075006 all the publicity given to our ideas sa8rzqXFtUI-00258-00075007-00075391 it will start women thinking and men too sa8rzqXFtUI-00259-00075392-00075679 and when men and women think the first sa8rzqXFtUI-00260-00075680-00076431 step in progress is taken sa8rzqXFtUI-00261-00076432-00076671 okay so this gives you a sense of the sa8rzqXFtUI-00262-00076672-00076855 flavor of this conference sa8rzqXFtUI-00263-00076856-00077055 what i want to do is to provide a little sa8rzqXFtUI-00264-00077056-00077335 bit of background about how those couple sa8rzqXFtUI-00265-00077336-00077582 of hundred people came to be there take sa8rzqXFtUI-00266-00077583-00077750 a look at the classic document the sa8rzqXFtUI-00267-00077751-00077887 declaration of sentiments and sa8rzqXFtUI-00268-00077888-00078087 resolutions and hopefully in the sa8rzqXFtUI-00269-00078088-00078247 question and answer session have a sa8rzqXFtUI-00270-00078248-00078471 lively discussion of how we might relate sa8rzqXFtUI-00271-00078472-00078655 to this document today and for those of sa8rzqXFtUI-00272-00078656-00078911 you who are teachers how you might teach sa8rzqXFtUI-00273-00078912-00079126 this document as i mentioned the seneca sa8rzqXFtUI-00274-00079127-00079311 falls convention is organized in the sa8rzqXFtUI-00275-00079312-00079582 space of about 10 days by five women sa8rzqXFtUI-00276-00079583-00079831 elizabeth katie stanton lucretia coffin sa8rzqXFtUI-00277-00079832-00079919 mott sa8rzqXFtUI-00278-00079920-00080150 martha coffin wright marianne mcclintock sa8rzqXFtUI-00279-00080151-00080294 and jane hunt sa8rzqXFtUI-00280-00080295-00080511 these women are all active in sa8rzqXFtUI-00281-00080512-00080782 abolitionist circles and some have been sa8rzqXFtUI-00282-00080783-00081111 active in temperance circles as well so sa8rzqXFtUI-00283-00081112-00081326 what's happening or what you see sa8rzqXFtUI-00284-00081327-00081591 in that chapel is the result of decades sa8rzqXFtUI-00285-00081592-00081782 of mobilization and i want to talk about sa8rzqXFtUI-00286-00081783-00081862 that sa8rzqXFtUI-00287-00081863-00082094 for a few moments understanding these sa8rzqXFtUI-00288-00082095-00082375 pathways is key to understanding the sa8rzqXFtUI-00289-00082376-00082559 language of the declaration of sa8rzqXFtUI-00290-00082560-00082671 sentiments sa8rzqXFtUI-00291-00082672-00082911 19th century american women began to sa8rzqXFtUI-00292-00082912-00083206 find a voice in reform movements that sa8rzqXFtUI-00293-00083207-00083471 centered on anti-prostitution and sa8rzqXFtUI-00294-00083472-00083591 temperance sa8rzqXFtUI-00295-00083592-00083831 and to understand these reform movements sa8rzqXFtUI-00296-00083832-00083967 you have to understand something about sa8rzqXFtUI-00297-00083968-00084215 the 19th century cult of domesticity sa8rzqXFtUI-00298-00084216-00084382 historians sometimes call this the cult sa8rzqXFtUI-00299-00084383-00084567 of true womanhood this cult of sa8rzqXFtUI-00300-00084568-00084743 domesticity on the one hand was very sa8rzqXFtUI-00301-00084744-00085015 conservative it assumed that women had a sa8rzqXFtUI-00302-00085016-00085167 place in the home sa8rzqXFtUI-00303-00085168-00085382 that they were the guardians of the home sa8rzqXFtUI-00304-00085383-00085647 that they were pious pure should be sa8rzqXFtUI-00305-00085648-00085847 obedient to their husbands sa8rzqXFtUI-00306-00085848-00086111 however women selectively related to sa8rzqXFtUI-00307-00086112-00086326 this cult of true womanhood many sa8rzqXFtUI-00308-00086327-00086591 rejected the concept of obedience while sa8rzqXFtUI-00309-00086592-00086911 embracing the concept of piety if women sa8rzqXFtUI-00310-00086912-00087159 were the most pious if women were the sa8rzqXFtUI-00311-00087160-00087375 guardians of the home perhaps when there sa8rzqXFtUI-00312-00087376-00087575 were threats to the home they should be sa8rzqXFtUI-00313-00087576-00087926 the ones who took on reform activity so sa8rzqXFtUI-00314-00087927-00088126 when we think about temperance sa8rzqXFtUI-00315-00088127-00088382 temperance comes out of a religious sa8rzqXFtUI-00316-00088383-00088518 sensibility sa8rzqXFtUI-00317-00088519-00088759 temperance comes out of a concern with sa8rzqXFtUI-00318-00088760-00089006 guarding the home but temperance also sa8rzqXFtUI-00319-00089007-00089247 brings women into the public sphere and sa8rzqXFtUI-00320-00089248-00089455 so when we look at these movements and sa8rzqXFtUI-00321-00089456-00089682 i'll be looking at three temperance sa8rzqXFtUI-00322-00089683-00089991 anti-prostitution and abolition they all sa8rzqXFtUI-00323-00089992-00090238 involve a movement for women out of sa8rzqXFtUI-00324-00090239-00090479 private reform reform focusing mainly on sa8rzqXFtUI-00325-00090480-00090726 the home to reform focusing on the sa8rzqXFtUI-00326-00090727-00090879 public sphere sa8rzqXFtUI-00327-00090880-00091103 alcohol abuse was a major issue in the sa8rzqXFtUI-00328-00091104-00091238 19th century sa8rzqXFtUI-00329-00091239-00091438 and women were drawn to the temperance sa8rzqXFtUI-00330-00091439-00091543 clause sa8rzqXFtUI-00331-00091544-00091775 there were male temperance societies as sa8rzqXFtUI-00332-00091776-00092047 well and women first became active as sa8rzqXFtUI-00333-00092048-00092359 auxiliary members of male societies sa8rzqXFtUI-00334-00092360-00092567 however they soon began to form sa8rzqXFtUI-00335-00092568-00092806 societies of their own sa8rzqXFtUI-00336-00092807-00093038 when we think about the female moral sa8rzqXFtUI-00337-00093039-00093326 imagination in the 19th century it is sa8rzqXFtUI-00338-00093327-00093647 drawn primordially to temperance why is sa8rzqXFtUI-00339-00093648-00093894 this the case i think if we look at some sa8rzqXFtUI-00340-00093895-00094071 of the effects of alcohol abuse on the sa8rzqXFtUI-00341-00094072-00094335 family it's pretty easy to see sa8rzqXFtUI-00342-00094336-00094518 the cult of true womanhood or cult of sa8rzqXFtUI-00343-00094519-00094743 domesticity assumed a cult of sa8rzqXFtUI-00344-00094744-00094991 masculinity as well that if the woman sa8rzqXFtUI-00345-00094992-00095247 safeguarded the home the man provided sa8rzqXFtUI-00346-00095248-00095591 economic support protection etc sa8rzqXFtUI-00347-00095592-00095855 well if that support went to the saloon sa8rzqXFtUI-00348-00095856-00096071 if the man abandoned his family for sa8rzqXFtUI-00349-00096072-00096406 alcohol what was the woman to do sa8rzqXFtUI-00350-00096407-00096694 if that alcoholism was linked to abuse sa8rzqXFtUI-00351-00096695-00096855 where was her protection sa8rzqXFtUI-00352-00096856-00097079 where were her legal rights to work sa8rzqXFtUI-00353-00097080-00097343 outside the home to gain an education sa8rzqXFtUI-00354-00097344-00097623 even to gain custody of her own property sa8rzqXFtUI-00355-00097624-00097847 or her own children and as you see in sa8rzqXFtUI-00356-00097848-00098062 the film women had none of those rights sa8rzqXFtUI-00357-00098063-00098343 in the 19th century so the alcoholic's sa8rzqXFtUI-00358-00098344-00098567 wife for the temperance activists was a sa8rzqXFtUI-00359-00098568-00098855 kind of limit case of the powerlessness sa8rzqXFtUI-00360-00098856-00098974 of women sa8rzqXFtUI-00361-00098975-00099150 if we think about the qualities sa8rzqXFtUI-00362-00099151-00099343 associated with being a good citizen in sa8rzqXFtUI-00363-00099344-00099623 a democracy and using your reason is key sa8rzqXFtUI-00364-00099624-00099855 among them the alcoholic man had given sa8rzqXFtUI-00365-00099856-00100126 up his reason had abandoned his family sa8rzqXFtUI-00366-00100127-00100438 responsibility yet he had legal sa8rzqXFtUI-00367-00100439-00100718 protection he had legal rights that his sa8rzqXFtUI-00368-00100719-00101031 wife did not have so not surprisingly sa8rzqXFtUI-00369-00101032-00101326 many temperance activists began to look sa8rzqXFtUI-00370-00101327-00101631 at the legal status of women sa8rzqXFtUI-00371-00101632-00101823 when women cannot have custody of their sa8rzqXFtUI-00372-00101824-00101974 own children sa8rzqXFtUI-00373-00101975-00102143 what is to be done sa8rzqXFtUI-00374-00102144-00102367 well what is to be done is that the law sa8rzqXFtUI-00375-00102368-00102623 must be changed so what begins as a sa8rzqXFtUI-00376-00102624-00102871 private matter a matter having to do sa8rzqXFtUI-00377-00102872-00103071 with the politics of the home soon sa8rzqXFtUI-00378-00103072-00103406 migrates to the public sphere as well sa8rzqXFtUI-00379-00103407-00103615 if we think about domestic abuse many sa8rzqXFtUI-00380-00103616-00103854 historians identify the temperance sa8rzqXFtUI-00381-00103855-00104054 movement as the first movement that sa8rzqXFtUI-00382-00104055-00104454 takes on this issue sa8rzqXFtUI-00383-00104455-00104615 when you think about this from a sa8rzqXFtUI-00384-00104616-00104895 contemporary perspective people ask why sa8rzqXFtUI-00385-00104896-00105102 we have movements today against domestic sa8rzqXFtUI-00386-00105103-00105375 abuse that don't mention alcohol and one sa8rzqXFtUI-00387-00105376-00105558 can have a violent home without the sa8rzqXFtUI-00388-00105559-00105775 presence of alcohol however go back to sa8rzqXFtUI-00389-00105776-00106047 the 19th century talking about alcohol sa8rzqXFtUI-00390-00106048-00106231 may have been a kind of buffer that sa8rzqXFtUI-00391-00106232-00106431 dealing with violence in the home was a sa8rzqXFtUI-00392-00106432-00106639 controversial challenging issue sa8rzqXFtUI-00393-00106640-00106799 and many historians agree that it may sa8rzqXFtUI-00394-00106800-00107031 have been easier to talk about alcohol sa8rzqXFtUI-00395-00107032-00107231 as the cause rather than to deal with sa8rzqXFtUI-00396-00107232-00107486 the violence head on so temperance sa8rzqXFtUI-00397-00107488-00107678 engaged the moral energy of female sa8rzqXFtUI-00398-00107679-00107975 reformers in the 19th century sa8rzqXFtUI-00399-00107976-00108271 likewise that moral energy also sa8rzqXFtUI-00400-00108272-00108478 was expressed in anti-prostitution sa8rzqXFtUI-00401-00108479-00108710 campaigns when you look at the rise of sa8rzqXFtUI-00402-00108711-00108951 prostitution in the 19th century you sa8rzqXFtUI-00403-00108952-00109183 have to think about two processes sa8rzqXFtUI-00404-00109183-00109447 one is the process of industrialization sa8rzqXFtUI-00405-00109448-00109678 the second is the process of migration sa8rzqXFtUI-00406-00109679-00109871 immigration as well sa8rzqXFtUI-00407-00109872-00110110 that as women are moving into cities are sa8rzqXFtUI-00408-00110111-00110399 moving away from familiar networks sa8rzqXFtUI-00409-00110400-00110623 they may find themselves without work sa8rzqXFtUI-00410-00110624-00110758 they may find themselves without sa8rzqXFtUI-00411-00110759-00110839 training sa8rzqXFtUI-00412-00110840-00111086 and they may find job opportunities in sa8rzqXFtUI-00413-00111088-00111223 prostitution sa8rzqXFtUI-00414-00111224-00111439 for anti-prostitution activists the sa8rzqXFtUI-00415-00111440-00111599 assumption was and i think this is a sa8rzqXFtUI-00416-00111600-00111815 controversial one today as well sa8rzqXFtUI-00417-00111816-00112071 that if women had any other choice they sa8rzqXFtUI-00418-00112072-00112319 would not choose prostitution so for sa8rzqXFtUI-00419-00112320-00112607 them prostitution is a symbol sa8rzqXFtUI-00420-00112608-00112854 of the powerlessness of women sa8rzqXFtUI-00421-00112855-00113039 we could debate whether in fact this is sa8rzqXFtUI-00422-00113040-00113110 true sa8rzqXFtUI-00423-00113111-00113247 and there are some prostitutes in the sa8rzqXFtUI-00424-00113248-00113471 19th century as well as today who would sa8rzqXFtUI-00425-00113472-00113695 challenge that assertion but in the 19th sa8rzqXFtUI-00426-00113696-00113910 century the assumption was sa8rzqXFtUI-00427-00113911-00114207 that if a woman chose quote unquote sa8rzqXFtUI-00428-00114208-00114366 prostitution sa8rzqXFtUI-00429-00114367-00114534 that meant she had no other sa8rzqXFtUI-00430-00114535-00114878 opportunities that was the sum sa8rzqXFtUI-00431-00114879-00115063 of a series sa8rzqXFtUI-00432-00115064-00115295 of a lack of choices or a series of sa8rzqXFtUI-00433-00115296-00115566 oppressions so it's easy to see sa8rzqXFtUI-00434-00115567-00115775 female moral energy beginning in the sa8rzqXFtUI-00435-00115776-00115878 home sa8rzqXFtUI-00436-00115879-00116166 protect your home guard against alcohol sa8rzqXFtUI-00437-00116167-00116431 abuse guard against prostitution but sa8rzqXFtUI-00438-00116432-00116607 that takes you out of the home into the sa8rzqXFtUI-00439-00116608-00116815 public sphere as well sa8rzqXFtUI-00440-00116816-00117007 how do you guard against prostitution sa8rzqXFtUI-00441-00117008-00117254 some advocates would say provide women sa8rzqXFtUI-00442-00117255-00117478 with more protection legally provide sa8rzqXFtUI-00443-00117479-00117683 women with more sa8rzqXFtUI-00444-00117683-00117910 opportunity when we look at the language sa8rzqXFtUI-00445-00117911-00118039 and we will a little bit later the sa8rzqXFtUI-00446-00118040-00118278 declaration of sentiments you can see sa8rzqXFtUI-00447-00118279-00118478 the influence of both sa8rzqXFtUI-00448-00118479-00118686 the temperance campaign sa8rzqXFtUI-00449-00118688-00118902 and the anti-prostitution campaign in sa8rzqXFtUI-00450-00118903-00119151 the language of that document sa8rzqXFtUI-00451-00119152-00119383 yet most immediately it's abolition as sa8rzqXFtUI-00452-00119383-00119583 you saw from the film that seeds the sa8rzqXFtUI-00453-00119583-00119766 growth of the american women's rights sa8rzqXFtUI-00454-00119767-00119983 movement and influences the language of sa8rzqXFtUI-00455-00119983-00120143 the declaration of sentiments very sa8rzqXFtUI-00456-00120144-00120399 strongly historian bettina abdecker sa8rzqXFtUI-00457-00120400-00120663 characterizes a kind of synergy between sa8rzqXFtUI-00458-00120664-00120895 abolitionism and feminism what she calls sa8rzqXFtUI-00459-00120896-00121095 a revolutionary moment in which each sa8rzqXFtUI-00460-00121096-00121295 movement pushes against the other's sa8rzqXFtUI-00461-00121296-00121454 boundaries sa8rzqXFtUI-00462-00121455-00121743 crosses each other's barriers in ather's sa8rzqXFtUI-00463-00121744-00121983 words quote the female presence helped sa8rzqXFtUI-00464-00121983-00122175 to shape the revolutionary character of sa8rzqXFtUI-00465-00122176-00122407 abolition and a practical engagement in sa8rzqXFtUI-00466-00122408-00122615 the struggle against slavery impelled sa8rzqXFtUI-00467-00122616-00122766 the consciousness of a distinctly sa8rzqXFtUI-00468-00122767-00122951 feminist vision sa8rzqXFtUI-00469-00122952-00123119 women were the foot soldiers of the sa8rzqXFtUI-00470-00123120-00123454 abolitionist cause they petitioned sa8rzqXFtUI-00471-00123455-00123647 they did fundraising sa8rzqXFtUI-00472-00123648-00123854 and they also opened their homes in the sa8rzqXFtUI-00473-00123855-00124183 underground railroad sa8rzqXFtUI-00474-00124183-00124407 if you think about that last fact sa8rzqXFtUI-00475-00124408-00124663 what did it mean to open your home sa8rzqXFtUI-00476-00124664-00124878 as part of the underground railroad how sa8rzqXFtUI-00477-00124879-00125095 did you put yourself at risk how did you sa8rzqXFtUI-00478-00125096-00125383 put your family at risk how did you put sa8rzqXFtUI-00479-00125383-00125639 those escaping slaves at risk sa8rzqXFtUI-00480-00125640-00125934 if you did not safeguard them properly sa8rzqXFtUI-00481-00125935-00126166 you could be at this highest level of sa8rzqXFtUI-00482-00126167-00126390 engagement with abolition but it could sa8rzqXFtUI-00483-00126391-00126558 seem very private sa8rzqXFtUI-00484-00126559-00126751 at the same time you could be told when sa8rzqXFtUI-00485-00126752-00126966 you attended an abolitionist meeting sa8rzqXFtUI-00486-00126967-00127175 that you're not expected to speak you're sa8rzqXFtUI-00487-00127176-00127590 female the speaking role is open to men sa8rzqXFtUI-00488-00127591-00127758 so when we think about abolition in a sa8rzqXFtUI-00489-00127759-00127990 way it's the perfect staging area for sa8rzqXFtUI-00490-00127991-00128183 the women's rights movement for cynical sa8rzqXFtUI-00491-00128183-00128319 falls to happen sa8rzqXFtUI-00492-00128320-00128575 what happens in abolition is women gain sa8rzqXFtUI-00493-00128576-00128758 a great deal of practical political sa8rzqXFtUI-00494-00128759-00128895 experience sa8rzqXFtUI-00495-00128896-00129302 fundraising petitioning but speaking is sa8rzqXFtUI-00496-00129303-00129527 quite controversial when the grimke sa8rzqXFtUI-00497-00129528-00129799 sisters angelina and sarah grimke from sa8rzqXFtUI-00498-00129800-00130054 south carolina very famous abolitionists sa8rzqXFtUI-00499-00130055-00130263 go out to speak sometimes they are sa8rzqXFtUI-00500-00130264-00130478 pelted with vegetables they're told that sa8rzqXFtUI-00501-00130479-00130678 it's not their role sa8rzqXFtUI-00502-00130679-00130847 women experience what might be called a sa8rzqXFtUI-00503-00130848-00131087 kind of relative deprivation sa8rzqXFtUI-00504-00131088-00131383 their husbands fathers sons and brothers sa8rzqXFtUI-00505-00131384-00131559 are encouraged to speak out in the sa8rzqXFtUI-00506-00131560-00131847 abolitionist movement but they are not sa8rzqXFtUI-00507-00131848-00132039 the concept of relative deprivation is sa8rzqXFtUI-00508-00132040-00132231 in contrast to the concept of absolute sa8rzqXFtUI-00509-00132232-00132502 deprivation absolute deprivation the sa8rzqXFtUI-00510-00132503-00132687 point of sa8rzqXFtUI-00511-00132688-00132895 being most deprived a lot of people sa8rzqXFtUI-00512-00132896-00133039 assume that's when a social movement sa8rzqXFtUI-00513-00133040-00133271 emerges but often a movement emerges sa8rzqXFtUI-00514-00133272-00133543 when people feel relatively deprived sa8rzqXFtUI-00515-00133544-00133831 those in their family circle have rights sa8rzqXFtUI-00516-00133832-00134039 property rights custody rights speaking sa8rzqXFtUI-00517-00134040-00134271 rights within a movement that they do sa8rzqXFtUI-00518-00134272-00134519 not have a lot of female abolitionists sa8rzqXFtUI-00519-00134520-00134759 have a keen sense of what they could do sa8rzqXFtUI-00520-00134760-00135071 if only they had the right to do it if sa8rzqXFtUI-00521-00135072-00135351 only they had the power to do it so sa8rzqXFtUI-00522-00135352-00135607 again abolition is a kind of prime sa8rzqXFtUI-00523-00135608-00135847 staging area for women's rights it sa8rzqXFtUI-00524-00135848-00136087 provided a comparison group sa8rzqXFtUI-00525-00136088-00136375 women with slaves both male and female sa8rzqXFtUI-00526-00136376-00136671 the racism sexism analogy seemed logical sa8rzqXFtUI-00527-00136672-00136990 if one form of oppression was unjust sa8rzqXFtUI-00528-00136991-00137239 if it could not be justified how could sa8rzqXFtUI-00529-00137240-00137447 you justify another sa8rzqXFtUI-00530-00137448-00137678 so in a lot of ways abolition as a sa8rzqXFtUI-00531-00137679-00137919 parallel human rights movement sa8rzqXFtUI-00532-00137920-00138151 is somewhat say a kind of inevitable sa8rzqXFtUI-00533-00138152-00138519 staging area for feminism sa8rzqXFtUI-00534-00138520-00138751 that women are gaining skills they're sa8rzqXFtUI-00535-00138752-00138895 gaining a sense of themselves as sa8rzqXFtUI-00536-00138896-00139143 powerful but they are being denied that sa8rzqXFtUI-00537-00139144-00139423 power at the same time sa8rzqXFtUI-00538-00139424-00139614 there's a concept within sociology sa8rzqXFtUI-00539-00139615-00139814 called resource mobilization it simply sa8rzqXFtUI-00540-00139815-00140102 means that if you want to start a social sa8rzqXFtUI-00541-00140103-00140278 movement or maintain a social movement sa8rzqXFtUI-00542-00140279-00140463 you need resources those might be sa8rzqXFtUI-00543-00140464-00140599 financial sa8rzqXFtUI-00544-00140600-00140895 those might be organizing those might be sa8rzqXFtUI-00545-00140896-00141039 psychological sa8rzqXFtUI-00546-00141040-00141287 and abolition certainly provides women sa8rzqXFtUI-00547-00141288-00141519 with the resources that they need to sa8rzqXFtUI-00548-00141520-00141799 begin a movement in comparison to sa8rzqXFtUI-00549-00141800-00141966 temperance and anti-prostitution sa8rzqXFtUI-00550-00141967-00142087 activism sa8rzqXFtUI-00551-00142088-00142359 abolition is the closest in structure to sa8rzqXFtUI-00552-00142360-00142663 what a women's movement will be sa8rzqXFtUI-00553-00142664-00142895 there are also some critical events that sa8rzqXFtUI-00554-00142896-00143102 help to seed what happens in seneca sa8rzqXFtUI-00555-00143103-00143319 falls at the world anti-slavery sa8rzqXFtUI-00556-00143320-00143527 convention in 1840 sa8rzqXFtUI-00557-00143528-00143919 women are asked to sit behind a curtain sa8rzqXFtUI-00558-00143920-00144143 kind of an extreme example of sa8rzqXFtUI-00559-00144144-00144414 powerlessness some men sit with them in sa8rzqXFtUI-00560-00144415-00144702 a show of solidarity and some do not sa8rzqXFtUI-00561-00144703-00144911 so at that convention is also raised the sa8rzqXFtUI-00562-00144912-00145119 question of the role of men in a women's sa8rzqXFtUI-00563-00145120-00145343 rights movement is such a movement for sa8rzqXFtUI-00564-00145344-00145566 women only or for their male advocates sa8rzqXFtUI-00565-00145567-00145847 as well if you look at seneca falls this sa8rzqXFtUI-00566-00145848-00146151 is a conference of men and women sa8rzqXFtUI-00567-00146152-00146351 and some of the men at seneca falls were sa8rzqXFtUI-00568-00146352-00146607 also present at the world anti-slavery sa8rzqXFtUI-00569-00146608-00146839 convention lucretia mott and elizabeth sa8rzqXFtUI-00570-00146840-00147031 katie stanton meet at that convention sa8rzqXFtUI-00571-00147032-00147239 and conclude this is eight years before sa8rzqXFtUI-00572-00147240-00147487 seneca falls that it is time for a sa8rzqXFtUI-00573-00147488-00147719 separate women's movement that the time sa8rzqXFtUI-00574-00147720-00148039 has come the time has arrived and it is sa8rzqXFtUI-00575-00148040-00148159 up to them sa8rzqXFtUI-00576-00148160-00148375 and their colleagues to begin that sa8rzqXFtUI-00577-00148376-00148695 movement which they do in 1848 sa8rzqXFtUI-00578-00148696-00148863 now if you think about those couple of sa8rzqXFtUI-00579-00148864-00149135 weeks and five women who are organizing sa8rzqXFtUI-00580-00149136-00149302 basically what they're doing is they're sa8rzqXFtUI-00581-00149303-00149535 drawing upon a local network sa8rzqXFtUI-00582-00149536-00149735 that has been active already and sa8rzqXFtUI-00583-00149736-00149926 temperance anti-prostitution and sa8rzqXFtUI-00584-00149927-00150214 especially in abolition they're drawing sa8rzqXFtUI-00585-00150215-00150414 from a quaker network sa8rzqXFtUI-00586-00150415-00150543 and they're drawing from the towns sa8rzqXFtUI-00587-00150544-00150766 around seneca falls so seneca falls is sa8rzqXFtUI-00588-00150767-00151078 really a local convention in many ways sa8rzqXFtUI-00589-00151079-00151399 the 300 people who attend if you look sa8rzqXFtUI-00590-00151400-00151559 through the list and you can find the sa8rzqXFtUI-00591-00151560-00151759 list if you go to the seneca falls sa8rzqXFtUI-00592-00151760-00152023 national historical park site sa8rzqXFtUI-00593-00152024-00152190 you can google some of those people and sa8rzqXFtUI-00594-00152191-00152351 you'll find that they show up again and sa8rzqXFtUI-00595-00152352-00152575 again in women's rights activism in the sa8rzqXFtUI-00596-00152576-00152814 19th and into the early 20th century sa8rzqXFtUI-00597-00152815-00152999 some others are lost to history after sa8rzqXFtUI-00598-00153000-00153287 that point they go to this local sa8rzqXFtUI-00599-00153288-00153495 conference or convention they're active sa8rzqXFtUI-00600-00153496-00153695 in their local communities they aren't sa8rzqXFtUI-00601-00153696-00153895 necessarily national activists and i sa8rzqXFtUI-00602-00153896-00154078 think that's one of the things that sa8rzqXFtUI-00603-00154079-00154302 makes this conference very very sa8rzqXFtUI-00604-00154303-00154559 interesting it's really about a local sa8rzqXFtUI-00605-00154560-00154759 area seneca falls is a hotbed of sa8rzqXFtUI-00606-00154760-00155063 activism it's easily ignited sa8rzqXFtUI-00607-00155064-00155263 one of the meetings was called the sa8rzqXFtUI-00608-00155264-00155463 juniors quaker meeting in waterloo new sa8rzqXFtUI-00609-00155464-00155743 york in the area recently formed a sa8rzqXFtUI-00610-00155744-00156031 progressive quaker coalition and it's sa8rzqXFtUI-00611-00156032-00156214 that coalition that comes to seneca sa8rzqXFtUI-00612-00156215-00156526 falls as well so these are networks that sa8rzqXFtUI-00613-00156527-00156878 are already organized that are basically sa8rzqXFtUI-00614-00156879-00157102 waiting and ready to go with the right sa8rzqXFtUI-00615-00157103-00157423 invitation and these women provide that sa8rzqXFtUI-00616-00157424-00157687 now when we look at elizabeth katie sa8rzqXFtUI-00617-00157688-00157935 stanton in organizing this convention sa8rzqXFtUI-00618-00157936-00158166 she didn't only want to sa8rzqXFtUI-00619-00158167-00158359 get a few hundred people together for a sa8rzqXFtUI-00620-00158360-00158471 few days sa8rzqXFtUI-00621-00158472-00158751 express a sense of women's sa8rzqXFtUI-00622-00158752-00158990 indignation or injustice she also wanted sa8rzqXFtUI-00623-00158991-00159199 to leave a document sa8rzqXFtUI-00624-00159200-00159407 that would remain as a classic in sa8rzqXFtUI-00625-00159408-00159599 history so if you think of why we're sa8rzqXFtUI-00626-00159600-00159887 here today sa8rzqXFtUI-00627-00159888-00160023 we're here today to talk about this sa8rzqXFtUI-00628-00160024-00160326 document it's exactly what she wanted sa8rzqXFtUI-00629-00160327-00160502 there are many other women's rights sa8rzqXFtUI-00630-00160503-00160702 documents of the 19th and early 20th sa8rzqXFtUI-00631-00160703-00160966 century that are well written persuasive sa8rzqXFtUI-00632-00160967-00161095 and convincing sa8rzqXFtUI-00633-00161096-00161239 but do not sa8rzqXFtUI-00634-00161240-00161478 make it into state history standards or sa8rzqXFtUI-00635-00161479-00161663 do not make it sa8rzqXFtUI-00636-00161664-00161823 into the sa8rzqXFtUI-00637-00161824-00162047 genre of classic texts so she sa8rzqXFtUI-00638-00162048-00162335 accomplished what she set out to do sa8rzqXFtUI-00639-00162336-00162623 and she decides to model the declaration sa8rzqXFtUI-00640-00162624-00162854 of sentiments on the declaration of sa8rzqXFtUI-00641-00162855-00163047 independence so the first thing i want sa8rzqXFtUI-00642-00163048-00163254 to do is to talk about this choice for a sa8rzqXFtUI-00643-00163255-00163431 few moments and hopefully in the sa8rzqXFtUI-00644-00163432-00163575 question and answer period we'll have a sa8rzqXFtUI-00645-00163576-00163766 chance to discuss this a little more as sa8rzqXFtUI-00646-00163767-00164031 well now here she is she's organizing sa8rzqXFtUI-00647-00164032-00164271 this conference she is the major author sa8rzqXFtUI-00648-00164272-00164502 of the document the founding document sa8rzqXFtUI-00649-00164503-00164687 that will come out of it what is it sa8rzqXFtUI-00650-00164688-00164975 going to look like and she looks at a sa8rzqXFtUI-00651-00164976-00165247 lot of different political manifestos sa8rzqXFtUI-00652-00165248-00165399 and decides the declaration of sa8rzqXFtUI-00653-00165400-00165647 independence is the best choice sa8rzqXFtUI-00654-00165648-00165831 and this is what she says about her sa8rzqXFtUI-00655-00165832-00165966 choice sa8rzqXFtUI-00656-00165967-00166143 that the others quote sa8rzqXFtUI-00657-00166144-00166390 seem too tame and specific for the sa8rzqXFtUI-00658-00166391-00166623 inauguration of a rebellion such as the sa8rzqXFtUI-00659-00166624-00166926 world had never before seen sa8rzqXFtUI-00660-00166927-00167151 so clearly sa8rzqXFtUI-00661-00167152-00167399 she is thinking of this moment sa8rzqXFtUI-00662-00167400-00167607 as a very important historical moment sa8rzqXFtUI-00663-00167608-00167743 and she wants to market with the sa8rzqXFtUI-00664-00167744-00167966 document she's following on a reformed sa8rzqXFtUI-00665-00167967-00168214 tradition historian pauline mayer in her sa8rzqXFtUI-00666-00168215-00168414 book american scripture describes what sa8rzqXFtUI-00667-00168415-00168631 she calls the sacralization of the sa8rzqXFtUI-00668-00168632-00168863 declaration of independence and this is sa8rzqXFtUI-00669-00168864-00169151 to quote from mayor after the 1820s sa8rzqXFtUI-00670-00169152-00169399 workers farmers women's rights advocates sa8rzqXFtUI-00671-00169400-00169631 and other groups continually use the sa8rzqXFtUI-00672-00169632-00169871 declaration of independence to justify sa8rzqXFtUI-00673-00169872-00170071 their quest for equality sa8rzqXFtUI-00674-00170072-00170335 so that stanton is not the only person sa8rzqXFtUI-00675-00170336-00170590 doing this what's interesting though is sa8rzqXFtUI-00676-00170591-00170807 that not all of those other alternative sa8rzqXFtUI-00677-00170808-00171047 declarations of independence make it sa8rzqXFtUI-00678-00171048-00171254 into history in the way this has and we sa8rzqXFtUI-00679-00171255-00171623 can we can talk about that as well sa8rzqXFtUI-00680-00171624-00171983 stanton decides to sa8rzqXFtUI-00681-00171984-00172190 read this aloud at the seneca falls sa8rzqXFtUI-00682-00172191-00172487 convention then it is published by sa8rzqXFtUI-00683-00172488-00172663 frederick douglass who is represented in sa8rzqXFtUI-00684-00172664-00172766 the film sa8rzqXFtUI-00685-00172767-00173054 um first and then published in various sa8rzqXFtUI-00686-00173055-00173302 other versions sold at women's rights sa8rzqXFtUI-00687-00173303-00173511 conventions that followed and generally sa8rzqXFtUI-00688-00173512-00173807 becomes a classic document after this sa8rzqXFtUI-00689-00173808-00174054 period it's interesting to note that she sa8rzqXFtUI-00690-00174055-00174263 calls it the declaration of sentiments sa8rzqXFtUI-00691-00174264-00174519 and resolutions and not the declaration sa8rzqXFtUI-00692-00174520-00174735 of female independents sa8rzqXFtUI-00693-00174736-00174911 so when we think about this if she had sa8rzqXFtUI-00694-00174912-00175047 called it the declaration of female sa8rzqXFtUI-00695-00175048-00175223 independence clearly there might have sa8rzqXFtUI-00696-00175224-00175463 been people who had found that too sa8rzqXFtUI-00697-00175464-00175695 radical to incendiary and finished sa8rzqXFtUI-00698-00175696-00175895 reading at that point think about sa8rzqXFtUI-00699-00175896-00176119 declaration of sentiments sentiments sa8rzqXFtUI-00700-00176120-00176414 feelings emotions you want to read on sa8rzqXFtUI-00701-00176415-00176638 you want to see what those sentiments sa8rzqXFtUI-00702-00176639-00176766 are sa8rzqXFtUI-00703-00176767-00176887 now sa8rzqXFtUI-00704-00176888-00177023 when you read it sa8rzqXFtUI-00705-00177024-00177311 at first hearing it sounds almost as if sa8rzqXFtUI-00706-00177312-00177487 you are listening to the declaration of sa8rzqXFtUI-00707-00177488-00177807 independence this is a revered document sa8rzqXFtUI-00708-00177808-00178087 that is typically read every july 4th so sa8rzqXFtUI-00709-00178088-00178343 think about the timing of seneca falls sa8rzqXFtUI-00710-00178344-00178711 july 18th to 20th sa8rzqXFtUI-00711-00178712-00178919 a few weeks after sa8rzqXFtUI-00712-00178920-00179095 classic celebrations of the fourth of sa8rzqXFtUI-00713-00179096-00179335 july in which that document would have sa8rzqXFtUI-00714-00179336-00179543 been read aloud sa8rzqXFtUI-00715-00179544-00179783 on the one hand stanton's text evokes an sa8rzqXFtUI-00716-00179784-00179959 identification with the declaration of sa8rzqXFtUI-00717-00179960-00180199 independence an identification with the sa8rzqXFtUI-00718-00180200-00180431 patriotism of the founding document and sa8rzqXFtUI-00719-00180432-00180678 a sense of a democratic ethos on the sa8rzqXFtUI-00720-00180679-00180887 other hand though it seems like a sa8rzqXFtUI-00721-00180888-00180999 correction sa8rzqXFtUI-00722-00181000-00181311 it seems like the revised version we sa8rzqXFtUI-00723-00181312-00181543 hold these truths to be self-evident sa8rzqXFtUI-00724-00181544-00181919 that all men and women are created equal sa8rzqXFtUI-00725-00181920-00182102 perhaps the american revolution was sa8rzqXFtUI-00726-00182103-00182359 incomplete the new document suggests sa8rzqXFtUI-00727-00182360-00182583 perhaps this is the version that should sa8rzqXFtUI-00728-00182584-00182799 have been created sa8rzqXFtUI-00729-00182800-00182943 but wasn't sa8rzqXFtUI-00730-00182944-00183159 perhaps this is the version that should sa8rzqXFtUI-00731-00183160-00183511 be read after this point in time so i sa8rzqXFtUI-00732-00183512-00183766 think it has a very complex relationship sa8rzqXFtUI-00733-00183767-00183951 to the declaration of independence on sa8rzqXFtUI-00734-00183952-00184183 the one hand it's paying homage it's sa8rzqXFtUI-00735-00184184-00184463 saying this is a sacred document there's sa8rzqXFtUI-00736-00184464-00184687 a set of beliefs here about human rights sa8rzqXFtUI-00737-00184688-00184983 dignity and democracy that we embracing sa8rzqXFtUI-00738-00184984-00185214 but that document didn't go far enough sa8rzqXFtUI-00739-00185215-00185383 we're going to push it sa8rzqXFtUI-00740-00185384-00185654 further one historian remarked that it's sa8rzqXFtUI-00741-00185655-00185878 taking the promise of the original sa8rzqXFtUI-00742-00185879-00186135 document and making it real sa8rzqXFtUI-00743-00186136-00186414 and so that complex relationship paying sa8rzqXFtUI-00744-00186415-00186678 homage on the one hand but criticizing sa8rzqXFtUI-00745-00186679-00186878 on the other the declaration of sa8rzqXFtUI-00746-00186879-00187023 sentiments and if you have it in front sa8rzqXFtUI-00747-00187024-00187159 of you you take a look at it you'll sa8rzqXFtUI-00748-00187160-00187366 notice that it maintains the he sa8rzqXFtUI-00749-00187367-00187526 structure of the declaration of sa8rzqXFtUI-00750-00187527-00187735 independence now in the declaration of sa8rzqXFtUI-00751-00187736-00187999 independence it's clear who he is sa8rzqXFtUI-00752-00188000-00188223 king george and the british system sa8rzqXFtUI-00753-00188224-00188535 against which the colonies are rebelling sa8rzqXFtUI-00754-00188536-00188751 and are declaring an end to a to a sa8rzqXFtUI-00755-00188752-00188975 colonial system sa8rzqXFtUI-00756-00188976-00189254 are women a colony that's the question sa8rzqXFtUI-00757-00189255-00189502 the declaration of sentiments is asking sa8rzqXFtUI-00758-00189503-00189783 are men or male-dominated institutions sa8rzqXFtUI-00759-00189784-00189999 like king george or like an imperial sa8rzqXFtUI-00760-00190000-00190238 ruler few americans would want to see sa8rzqXFtUI-00761-00190239-00190454 themselves in this way sa8rzqXFtUI-00762-00190455-00190623 and i think it's interesting to think sa8rzqXFtUI-00763-00190624-00190838 about the encounter with the reader in sa8rzqXFtUI-00764-00190839-00191071 1848 obviously much closer to the sa8rzqXFtUI-00765-00191072-00191350 american revolution than we are today sa8rzqXFtUI-00766-00191351-00191543 how does that reader want to think sa8rzqXFtUI-00767-00191544-00191790 of himself or herself sa8rzqXFtUI-00768-00191791-00192078 if you don't agree that women should be sa8rzqXFtUI-00769-00192079-00192263 given full human rights sa8rzqXFtUI-00770-00192264-00192383 are you sa8rzqXFtUI-00771-00192384-00192599 like an imperial power are you like sa8rzqXFtUI-00772-00192600-00192775 great britain that's the question that's sa8rzqXFtUI-00773-00192776-00192975 being asked we think about the sa8rzqXFtUI-00774-00192976-00193231 rhetorical effect of sa8rzqXFtUI-00775-00193232-00193583 that he he can be read as all men sa8rzqXFtUI-00776-00193584-00193807 but he can be also read as a set of sa8rzqXFtUI-00777-00193808-00193966 attitudes sa8rzqXFtUI-00778-00193967-00194135 a set of attitudes that both men and sa8rzqXFtUI-00779-00194136-00194278 women could hold sa8rzqXFtUI-00780-00194279-00194447 he can be read as patriarchal sa8rzqXFtUI-00781-00194448-00194614 institutions sa8rzqXFtUI-00782-00194615-00194711 law sa8rzqXFtUI-00783-00194712-00195014 medicine various professions sa8rzqXFtUI-00784-00195015-00195238 that exclude women but not necessarily sa8rzqXFtUI-00785-00195239-00195350 all men sa8rzqXFtUI-00786-00195351-00195519 if you try to interpret the he of the sa8rzqXFtUI-00787-00195520-00195726 declaration of sentiments you have to sa8rzqXFtUI-00788-00195727-00195975 think about the fact that 32 men signed sa8rzqXFtUI-00789-00195976-00196159 the document sa8rzqXFtUI-00790-00196160-00196366 so if you take the he and then you look sa8rzqXFtUI-00791-00196367-00196599 at the signers which include uh sa8rzqXFtUI-00792-00196600-00196895 frederick douglass james mott and many sa8rzqXFtUI-00793-00196896-00197119 other less well-known men what are those sa8rzqXFtUI-00794-00197120-00197335 men doing they may be saying there's an sa8rzqXFtUI-00795-00197336-00197631 alternative definition of masculinity sa8rzqXFtUI-00796-00197632-00197790 that masculinity can have different sa8rzqXFtUI-00797-00197791-00197935 meanings it can have a patriarchal sa8rzqXFtUI-00798-00197936-00198126 meaning it can have an egalitarian sa8rzqXFtUI-00799-00198127-00198343 meaning it's your choice whether you sa8rzqXFtUI-00800-00198344-00198671 sign in or you sign out so i think when sa8rzqXFtUI-00801-00198672-00198814 you look at the document particularly sa8rzqXFtUI-00802-00198815-00199014 for those of you who teach the document sa8rzqXFtUI-00803-00199015-00199175 if you look at the signers and you look sa8rzqXFtUI-00804-00199176-00199359 at the he you have to think about the sa8rzqXFtUI-00805-00199360-00199559 relationship between the two sa8rzqXFtUI-00806-00199560-00199743 who's the he this is a pretty sa8rzqXFtUI-00807-00199744-00200078 complicated question this is a document sa8rzqXFtUI-00808-00200079-00200366 that is an eclectic document sa8rzqXFtUI-00809-00200367-00200535 it's a document that describes a sa8rzqXFtUI-00810-00200536-00201031 far-reaching agenda of social change sa8rzqXFtUI-00811-00201032-00201271 and if you look at sentiments they span sa8rzqXFtUI-00812-00201272-00201543 laws morals customs sa8rzqXFtUI-00813-00201544-00201871 it's quite a reform agenda on the one sa8rzqXFtUI-00814-00201872-00202063 hand it's a kind of inventory of sa8rzqXFtUI-00815-00202064-00202175 oppression sa8rzqXFtUI-00816-00202176-00202375 it's a proof that the women's movement sa8rzqXFtUI-00817-00202376-00202614 is necessary in the same way that the sa8rzqXFtUI-00818-00202615-00202807 declaration of independence sa8rzqXFtUI-00819-00202808-00203047 is a proof that the american revolution sa8rzqXFtUI-00820-00203048-00203295 was necessary that it was necessary to sa8rzqXFtUI-00821-00203296-00203502 form a new nation sa8rzqXFtUI-00822-00203503-00203887 if you look at those injustices together sa8rzqXFtUI-00823-00203888-00204063 the weight of them sa8rzqXFtUI-00824-00204064-00204407 provides justification for social change sa8rzqXFtUI-00825-00204408-00204631 but if you look at them separately you sa8rzqXFtUI-00826-00204632-00204879 can also choose agenda items sa8rzqXFtUI-00827-00204880-00205086 that you want to be involved with so in sa8rzqXFtUI-00828-00205087-00205342 many ways it's a very practical document sa8rzqXFtUI-00829-00205344-00205646 let's say you are an activist in 1848 sa8rzqXFtUI-00830-00205648-00205775 you don't want to take on the whole sa8rzqXFtUI-00831-00205776-00205990 system but you want to change marriage sa8rzqXFtUI-00832-00205991-00206214 laws or you want women to get into sa8rzqXFtUI-00833-00206215-00206327 college sa8rzqXFtUI-00834-00206328-00206542 or you want other kinds of property sa8rzqXFtUI-00835-00206544-00206703 reform for women sa8rzqXFtUI-00836-00206704-00206942 then you can choose part of the document sa8rzqXFtUI-00837-00206944-00207310 but not the entire change agenda sa8rzqXFtUI-00838-00207311-00207455 if we look at the order of the sa8rzqXFtUI-00839-00207456-00207575 sentiments sa8rzqXFtUI-00840-00207576-00207894 the franchise the vote appears first and sa8rzqXFtUI-00841-00207896-00208103 it's interesting as you saw in the film sa8rzqXFtUI-00842-00208104-00208351 that this is the most radical demand of sa8rzqXFtUI-00843-00208352-00208471 the conference sa8rzqXFtUI-00844-00208471-00208710 and it is very difficult to get this sa8rzqXFtUI-00845-00208711-00208903 passed in the contemporary period it's sa8rzqXFtUI-00846-00208904-00209198 hard for us to understand that voting sa8rzqXFtUI-00847-00209200-00209375 doesn't appear to be particularly sa8rzqXFtUI-00848-00209376-00209542 radical what i think you have to sa8rzqXFtUI-00849-00209544-00209782 remember in this period is that the vote sa8rzqXFtUI-00850-00209783-00210103 symbolizes an entire system the vote sa8rzqXFtUI-00851-00210104-00210367 symbolizes a set of assumptions about sa8rzqXFtUI-00852-00210367-00210598 what women are and what they can do in sa8rzqXFtUI-00853-00210600-00210846 the world so it's not just about casting sa8rzqXFtUI-00854-00210848-00211110 a ballot it's something much larger than sa8rzqXFtUI-00855-00211111-00211375 that if you look on the document you'll sa8rzqXFtUI-00856-00211376-00211479 see sa8rzqXFtUI-00857-00211480-00211687 that the next set of sa8rzqXFtUI-00858-00211688-00211863 sentiments sa8rzqXFtUI-00859-00211864-00212023 are about marriage sa8rzqXFtUI-00860-00212023-00212182 right and this is number eight if you sa8rzqXFtUI-00861-00212183-00212431 have the copy he has made her if married sa8rzqXFtUI-00862-00212432-00212606 in the eye of the law sa8rzqXFtUI-00863-00212607-00212758 civilly dead sa8rzqXFtUI-00864-00212759-00212967 some of the strongest language in the sa8rzqXFtUI-00865-00212967-00213158 declaration of sentiments sa8rzqXFtUI-00866-00213159-00213382 if we think about marriage sa8rzqXFtUI-00867-00213383-00213606 the word death doesn't usually sa8rzqXFtUI-00868-00213607-00213775 immediately follow sa8rzqXFtUI-00869-00213776-00214031 marriage as civil death sa8rzqXFtUI-00870-00214032-00214255 what stanton is doing here sa8rzqXFtUI-00871-00214256-00214479 is introducing a language that will sa8rzqXFtUI-00872-00214480-00214782 shock introducing a metaphor that's at sa8rzqXFtUI-00873-00214783-00214951 odds with the dominant metaphor of sa8rzqXFtUI-00874-00214952-00215158 marriage which is that marriage is about sa8rzqXFtUI-00875-00215159-00215327 love and protection sa8rzqXFtUI-00876-00215328-00215558 saying let's look at it another way sa8rzqXFtUI-00877-00215559-00215710 it's about death sa8rzqXFtUI-00878-00215711-00215871 what's it the death of it's the death of sa8rzqXFtUI-00879-00215871-00216031 the independent self sa8rzqXFtUI-00880-00216032-00216182 the death of a self that could earn sa8rzqXFtUI-00881-00216183-00216415 wages and hold property sa8rzqXFtUI-00882-00216416-00216598 and it's the death of one's custody sa8rzqXFtUI-00883-00216600-00216927 rights and so if we think about this sa8rzqXFtUI-00884-00216928-00217167 very radical language it's interesting sa8rzqXFtUI-00885-00217167-00217494 to note that in 1848 there is already a sa8rzqXFtUI-00886-00217496-00217831 very active movement to change the laws sa8rzqXFtUI-00887-00217832-00218006 around the rights of married women in sa8rzqXFtUI-00888-00218007-00218494 fact in 1848 new york state passes sa8rzqXFtUI-00889-00218496-00218782 a somewhat conservative but but still sa8rzqXFtUI-00890-00218783-00219055 important uh marriage reform act and by sa8rzqXFtUI-00891-00219056-00219327 1860 a number of states will pass sa8rzqXFtUI-00892-00219328-00219510 marriage reform acts so it's not sa8rzqXFtUI-00893-00219511-00219703 surprising that some of the most radical sa8rzqXFtUI-00894-00219704-00219815 language sa8rzqXFtUI-00895-00219816-00220087 is attached to campaigns that are sa8rzqXFtUI-00896-00220088-00220423 ongoing and it is intended to shock do sa8rzqXFtUI-00897-00220423-00220639 you think of marriage as civil death sa8rzqXFtUI-00898-00220640-00220823 probably most people don't think of it sa8rzqXFtUI-00899-00220823-00220942 in that way sa8rzqXFtUI-00900-00220944-00221151 but the document is meant sa8rzqXFtUI-00901-00221152-00221391 to shock the document brings up the idea sa8rzqXFtUI-00902-00221392-00221582 of what's called cuveture sa8rzqXFtUI-00903-00221583-00221734 english common law sa8rzqXFtUI-00904-00221735-00221998 that the identity of a wife is covered sa8rzqXFtUI-00905-00222000-00222198 by her husband sa8rzqXFtUI-00906-00222200-00222431 the custom of a woman taking her sa8rzqXFtUI-00907-00222432-00222687 husband's name upon marriage sa8rzqXFtUI-00908-00222688-00222919 mary smith marries jon jones and becomes sa8rzqXFtUI-00909-00222919-00223287 mrs jon jones this is uh rooted in sa8rzqXFtUI-00910-00223288-00223558 cuvature the idea that after she is sa8rzqXFtUI-00911-00223559-00223871 married she no longer has an independent sa8rzqXFtUI-00912-00223871-00224134 identity that she is part of his sa8rzqXFtUI-00913-00224135-00224246 identity sa8rzqXFtUI-00914-00224248-00224582 and this is what stanton is trying to sa8rzqXFtUI-00915-00224583-00225071 highlight in this document sa8rzqXFtUI-00916-00225071-00225287 it's not surprising if you look at the sa8rzqXFtUI-00917-00225288-00225446 number of people who signed the sa8rzqXFtUI-00918-00225448-00225663 declaration of sentiments that some of sa8rzqXFtUI-00919-00225664-00225934 them are involved in the 1850s in sa8rzqXFtUI-00920-00225935-00226191 egalitarian marriage ceremonies sa8rzqXFtUI-00921-00226192-00226446 so some of them will craft ceremonies sa8rzqXFtUI-00922-00226448-00226742 that say the husband has no right to sa8rzqXFtUI-00923-00226744-00226951 expect obedience from the wife the sa8rzqXFtUI-00924-00226952-00227182 husband has no right to the right over sa8rzqXFtUI-00925-00227183-00227463 his wife's property or custody of his sa8rzqXFtUI-00926-00227464-00227575 children sa8rzqXFtUI-00927-00227576-00227863 the most famous one is in 1855. sa8rzqXFtUI-00928-00227864-00228103 lucy stone and henry blackwell sa8rzqXFtUI-00929-00228104-00228342 lucy stone keeps her own name after sa8rzqXFtUI-00930-00228344-00228558 marriage indicating marriage by being sa8rzqXFtUI-00931-00228559-00228742 mrs lucy stone sa8rzqXFtUI-00932-00228744-00228975 blackwell says the laws sa8rzqXFtUI-00933-00228976-00229158 of marriage are unjust sa8rzqXFtUI-00934-00229159-00229423 and basically contends that any man who sa8rzqXFtUI-00935-00229423-00229687 believes in gender equality needs to sa8rzqXFtUI-00936-00229688-00229942 sign himself out of those laws so if you sa8rzqXFtUI-00937-00229944-00230094 look at the declaration of sentiments sa8rzqXFtUI-00938-00230096-00230310 part of what's happening is that there's sa8rzqXFtUI-00939-00230311-00230503 a kind of forecasting of some of the sa8rzqXFtUI-00940-00230504-00230671 political activity that will be sa8rzqXFtUI-00941-00230671-00230910 happening in the period right after sa8rzqXFtUI-00942-00230911-00231119 seneca falls and these alternative sa8rzqXFtUI-00943-00231119-00231255 marriage ceremonies sa8rzqXFtUI-00944-00231256-00231551 uh some of them are happening before sa8rzqXFtUI-00945-00231552-00231751 elizabeth katie stanton when she married sa8rzqXFtUI-00946-00231752-00232119 marries in 1840 uh will not uh agree to sa8rzqXFtUI-00947-00232119-00232391 obey her husband she includes her birth sa8rzqXFtUI-00948-00232392-00232671 name katie and her married name sa8rzqXFtUI-00949-00232671-00232903 henry stanton by the way does not attend sa8rzqXFtUI-00950-00232904-00233079 seneca falls he thinks it's an sa8rzqXFtUI-00951-00233080-00233294 embarrassment because his wife is sa8rzqXFtUI-00952-00233296-00233494 encouraging women to vote sa8rzqXFtUI-00953-00233496-00233782 so he is not one of those men who signs sa8rzqXFtUI-00954-00233783-00233958 but the point here is that what you're sa8rzqXFtUI-00955-00233959-00234246 seeing in this document is an agenda of sa8rzqXFtUI-00956-00234248-00234367 change sa8rzqXFtUI-00957-00234367-00234551 to which these people are personally sa8rzqXFtUI-00958-00234552-00234734 committed as well as publicly committed sa8rzqXFtUI-00959-00234735-00235031 so in the 1850s you will see a number of sa8rzqXFtUI-00960-00235032-00235287 alternative marriage ceremonies in which sa8rzqXFtUI-00961-00235288-00235431 the ideas of the declaration of sa8rzqXFtUI-00962-00235432-00235767 sentiments are put into practice we also sa8rzqXFtUI-00963-00235767-00236039 see some hyperbole or exaggeration in sa8rzqXFtUI-00964-00236040-00236182 the text sa8rzqXFtUI-00965-00236183-00236375 we see the declaration of sentiments sa8rzqXFtUI-00966-00236376-00236582 asserting the right of women to sa8rzqXFtUI-00967-00236583-00236806 education and to equality and work in sa8rzqXFtUI-00968-00236807-00237055 the professions uh and the statement is sa8rzqXFtUI-00969-00237056-00237287 made that all colleges are are closed to sa8rzqXFtUI-00970-00237288-00237494 women overland college is admitting sa8rzqXFtUI-00971-00237496-00237679 women at this point so sa8rzqXFtUI-00972-00237680-00237839 that not everything in the declaration sa8rzqXFtUI-00973-00237840-00238134 of sentiments is absolutely factually sa8rzqXFtUI-00974-00238135-00238239 true sa8rzqXFtUI-00975-00238240-00238375 one of the things that you need to sa8rzqXFtUI-00976-00238376-00238534 recognize when you look at a document sa8rzqXFtUI-00977-00238535-00238806 like this is that it uses hyperbole it sa8rzqXFtUI-00978-00238807-00239039 uses exaggeration as a way of sa8rzqXFtUI-00979-00239040-00239271 dramatizing a system so if you're sa8rzqXFtUI-00980-00239271-00239494 teaching the document sa8rzqXFtUI-00981-00239496-00239671 you have to sa8rzqXFtUI-00982-00239671-00239887 teach students to to look at that and sa8rzqXFtUI-00983-00239888-00240094 realize that not everything is sa8rzqXFtUI-00984-00240096-00240319 absolutely true sa8rzqXFtUI-00985-00240319-00240519 the exclusion of women from religious sa8rzqXFtUI-00986-00240519-00240694 power and participation is also sa8rzqXFtUI-00987-00240696-00240903 highlighted in the declaration of sa8rzqXFtUI-00988-00240904-00241071 sentiments and this is a really sa8rzqXFtUI-00989-00241071-00241271 important point the declaration of sa8rzqXFtUI-00990-00241271-00241534 independence remember guarantees human sa8rzqXFtUI-00991-00241535-00241806 rights as god-given the declaration of sa8rzqXFtUI-00992-00241807-00242110 sentiments extends those rights to women sa8rzqXFtUI-00993-00242111-00242439 so god is defined in many ways as either sa8rzqXFtUI-00994-00242440-00242734 a general gender neutral character who sa8rzqXFtUI-00995-00242735-00243039 is affirming gender equality or as an sa8rzqXFtUI-00996-00243040-00243342 equal rights man a man who supports sa8rzqXFtUI-00997-00243344-00243631 women's rights so the idea of women's sa8rzqXFtUI-00998-00243632-00243919 equality in religion is very important sa8rzqXFtUI-00999-00243919-00244215 in this document we also see sa8rzqXFtUI-01000-00244216-00244415 the anti-prostitution and temperance sa8rzqXFtUI-01001-00244416-00244646 language in the idea of different moral sa8rzqXFtUI-01002-00244648-00244903 codes sa8rzqXFtUI-01003-00244904-00245119 just to read to you from 15 sa8rzqXFtUI-01004-00245119-00245367 moral delinquencies which exclude women sa8rzqXFtUI-01005-00245367-00245639 from society are not only tolerated but sa8rzqXFtUI-01006-00245640-00245951 deemed of little account in man sa8rzqXFtUI-01007-00245952-00246167 so what are these moral delinquencies sa8rzqXFtUI-01008-00246167-00246319 they might be for women and onward sa8rzqXFtUI-01009-00246319-00246463 pregnancy sa8rzqXFtUI-01010-00246464-00246615 or they might be an arrest for sa8rzqXFtUI-01011-00246616-00246879 prostitution in which a male customer sa8rzqXFtUI-01012-00246880-00247103 goes free and the woman is brought to sa8rzqXFtUI-01013-00247104-00247430 jail or the unwed father is unnamed and sa8rzqXFtUI-01014-00247431-00247663 the unwed mother is shamed in her sa8rzqXFtUI-01015-00247664-00247823 society sa8rzqXFtUI-01016-00247823-00248063 we also see in 17 sa8rzqXFtUI-01017-00248064-00248215 and this is the sa8rzqXFtUI-01018-00248216-00248423 sentiment that my students often find sa8rzqXFtUI-01019-00248423-00248655 most interesting he has endeavored in sa8rzqXFtUI-01020-00248656-00248846 every way that he could to destroy her sa8rzqXFtUI-01021-00248848-00249094 confidence in her own powers to lessen sa8rzqXFtUI-01022-00249096-00249310 her self-respect and to make her willing sa8rzqXFtUI-01023-00249311-00249606 to lead a dependent and abject sa8rzqXFtUI-01024-00249607-00249719 life sa8rzqXFtUI-01025-00249719-00250006 this is called by some the self-esteem sa8rzqXFtUI-01026-00250007-00250206 sentiment many readers find this sa8rzqXFtUI-01027-00250207-00250463 surprising since they it seems quite sa8rzqXFtUI-01028-00250464-00250710 modern yet this emphasis on self-esteem sa8rzqXFtUI-01029-00250711-00250942 is very much part of 19th century sa8rzqXFtUI-01030-00250944-00251134 politics as well sa8rzqXFtUI-01031-00251135-00251398 stanton was stressing the fact that many sa8rzqXFtUI-01032-00251400-00251646 women were not all that they could be sa8rzqXFtUI-01033-00251648-00251791 that they were living up to low sa8rzqXFtUI-01034-00251792-00252119 expectations that others had of them and sa8rzqXFtUI-01035-00252119-00252279 the oppression they're describing or sa8rzqXFtUI-01036-00252280-00252510 she's describing in the document is an sa8rzqXFtUI-01037-00252511-00252830 oppression that is psychological as well sa8rzqXFtUI-01038-00252831-00253071 as legal that's an oppression that is sa8rzqXFtUI-01039-00253071-00253479 not only external but internal as well sa8rzqXFtUI-01040-00253480-00253719 uh this is a sentiment that can't be sa8rzqXFtUI-01041-00253719-00253991 quantified if you look at the sentiments sa8rzqXFtUI-01042-00253992-00254191 you can count how many women are in sa8rzqXFtUI-01043-00254192-00254479 various professions at this point or how sa8rzqXFtUI-01044-00254480-00254742 many colleges admit women or what laws sa8rzqXFtUI-01045-00254744-00254982 exist to protect women can you measure sa8rzqXFtUI-01046-00254983-00255215 self-esteem not as easily so this in sa8rzqXFtUI-01047-00255216-00255463 many ways is a risky sentiment but it sa8rzqXFtUI-01048-00255464-00255663 strengthens the document in other ways sa8rzqXFtUI-01049-00255664-00255887 it says that what we have here is a sa8rzqXFtUI-01050-00255888-00256158 gender system that operates on a number sa8rzqXFtUI-01051-00256159-00256391 of levels it operates on the cultural sa8rzqXFtUI-01052-00256392-00256623 and social level the legal level the sa8rzqXFtUI-01053-00256623-00257023 psychological level the economic level sa8rzqXFtUI-01054-00257023-00257215 if we look at this document sa8rzqXFtUI-01055-00257216-00257415 you'll see that the sentiments sa8rzqXFtUI-01056-00257416-00257655 are followed by the resolutions sa8rzqXFtUI-01057-00257656-00257815 i won't go into the resolutions in sa8rzqXFtUI-01058-00257816-00258094 detail but will say that if one only had sa8rzqXFtUI-01059-00258096-00258271 the sentiments you could be left with a sa8rzqXFtUI-01060-00258271-00258455 sense of the weight of oppression that sa8rzqXFtUI-01061-00258456-00258775 what stanton is trying to do is to say sa8rzqXFtUI-01062-00258776-00259063 that as you read this enumeration in the sa8rzqXFtUI-01063-00259064-00259279 same way as you read the enumeration of sa8rzqXFtUI-01064-00259280-00259479 the declaration of independence this sa8rzqXFtUI-01065-00259480-00259687 should stimulate you not to paralysis sa8rzqXFtUI-01066-00259688-00259927 and depression but to optimism and sa8rzqXFtUI-01067-00259928-00260191 activism and that is in essence what the sa8rzqXFtUI-01068-00260192-00260503 resolutions are about to be clear that sa8rzqXFtUI-01069-00260504-00260798 we're enumerating these oppressions not sa8rzqXFtUI-01070-00260800-00260927 simply sa8rzqXFtUI-01071-00260928-00261263 to give you a sense of the impossible sa8rzqXFtUI-01072-00261264-00261527 but to present a social change agenda sa8rzqXFtUI-01073-00261528-00261806 and to commit to that agenda so if you sa8rzqXFtUI-01074-00261807-00262071 think about that conference what people sa8rzqXFtUI-01075-00262071-00262230 are committing to sa8rzqXFtUI-01076-00262231-00262447 is not only the sense of this is how the sa8rzqXFtUI-01077-00262448-00262782 system works by law by custom by sa8rzqXFtUI-01078-00262783-00263023 psychology by economics sa8rzqXFtUI-01079-00263024-00263263 but we are also going to change it sa8rzqXFtUI-01080-00263264-00263543 collectively we are going to change it sa8rzqXFtUI-01081-00263544-00263823 so sa8rzqXFtUI-01082-00263824-00264071 if you think about this document it's a sa8rzqXFtUI-01083-00264072-00264239 very complex sa8rzqXFtUI-01084-00264240-00264463 rich and multi-layered document i've sa8rzqXFtUI-01085-00264464-00264679 taught it for a long time and i always sa8rzqXFtUI-01086-00264680-00264863 find new meanings in it so for those of sa8rzqXFtUI-01087-00264864-00265175 you who are studying it in classes sa8rzqXFtUI-01088-00265176-00265423 reading it independently or teaching it sa8rzqXFtUI-01089-00265424-00265734 it is amazingly rich it's rich in its sa8rzqXFtUI-01090-00265735-00266006 time and it's rich with relevance sa8rzqXFtUI-01091-00266007-00266151 for the present sa8rzqXFtUI-01092-00266152-00266351 the document sets out a social change sa8rzqXFtUI-01093-00266352-00266630 agenda it tells the reader that the sa8rzqXFtUI-01094-00266631-00266991 writer anticipates backlash and ridicule sa8rzqXFtUI-01095-00266992-00267247 and it affirms the moral energy of the sa8rzqXFtUI-01096-00267248-00267375 movement sa8rzqXFtUI-01097-00267376-00267703 if you look at the legacy of temperance sa8rzqXFtUI-01098-00267704-00267934 anti-prostitution and abolition sa8rzqXFtUI-01099-00267935-00268182 and the language of those movements the sa8rzqXFtUI-01100-00268183-00268399 language of moral reform the language of sa8rzqXFtUI-01101-00268400-00268671 justice and abolition you can see that sa8rzqXFtUI-01102-00268672-00268951 migrating into the declaration of sa8rzqXFtUI-01103-00268952-00269175 sentiments a husband is at one point sa8rzqXFtUI-01104-00269176-00269406 called a master right and clearly the sa8rzqXFtUI-01105-00269407-00269630 migration of that language from sa8rzqXFtUI-01106-00269631-00269751 abolition sa8rzqXFtUI-01107-00269752-00269847 so sa8rzqXFtUI-01108-00269848-00270182 not surprisingly five women organized a sa8rzqXFtUI-01109-00270183-00270415 conference in 10 days that would leave sa8rzqXFtUI-01110-00270416-00270679 us with a document that remains classic sa8rzqXFtUI-01111-00270680-00270782 today sa8rzqXFtUI-01112-00270783-00271095 i want to as i'm concluding sa8rzqXFtUI-01113-00271096-00271271 talk a little bit about how the sa8rzqXFtUI-01114-00271272-00271471 declaration of sentiments is looking sa8rzqXFtUI-01115-00271472-00271575 forward sa8rzqXFtUI-01116-00271576-00271830 as well as backward to the 19th century sa8rzqXFtUI-01117-00271831-00271982 reform movements sa8rzqXFtUI-01118-00271983-00272167 if you look at the concept of gender and sa8rzqXFtUI-01119-00272168-00272375 power in the declaration of sentiments sa8rzqXFtUI-01120-00272376-00272534 you can see a concept that's later sa8rzqXFtUI-01121-00272535-00272782 articulated by 20th century feminist sa8rzqXFtUI-01122-00272783-00273023 scholars in sociology and psychology and sa8rzqXFtUI-01123-00273024-00273223 political science looking at the sa8rzqXFtUI-01124-00273224-00273463 sentiments together you see a system in sa8rzqXFtUI-01125-00273464-00273719 operation the system is not upheld by sa8rzqXFtUI-01126-00273720-00273975 biologically determined gender roles but sa8rzqXFtUI-01127-00273976-00274175 by a set of mutually reinforcing sa8rzqXFtUI-01128-00274176-00274287 attitudes sa8rzqXFtUI-01129-00274288-00274543 and institutions that set barriers on sa8rzqXFtUI-01130-00274544-00274639 women sa8rzqXFtUI-01131-00274640-00274855 oppress them constrain their political sa8rzqXFtUI-01132-00274856-00274982 voice sa8rzqXFtUI-01133-00274983-00275223 and prescribe limited roles for them in sa8rzqXFtUI-01134-00275224-00275351 the world sa8rzqXFtUI-01135-00275352-00275615 if you think about modern day women's sa8rzqXFtUI-01136-00275616-00275830 and gender studies and the perspective sa8rzqXFtUI-01137-00275831-00276087 of gender as a system a system that sa8rzqXFtUI-01138-00276088-00276255 operates on a variety of different sa8rzqXFtUI-01139-00276256-00276367 levels sa8rzqXFtUI-01140-00276368-00276551 in many ways the declaration of sa8rzqXFtUI-01141-00276552-00276887 sentiments foreshadows that conception sa8rzqXFtUI-01142-00276888-00277079 that conception also says that it's not sa8rzqXFtUI-01143-00277080-00277334 an airtight system it's a system with sa8rzqXFtUI-01144-00277335-00277615 holes and leaks and contradictions sa8rzqXFtUI-01145-00277616-00277815 and the system can often be changed by sa8rzqXFtUI-01146-00277816-00278095 identifying its component parts whether sa8rzqXFtUI-01147-00278096-00278271 those parts be the law sa8rzqXFtUI-01148-00278272-00278591 culture psychology or religion sa8rzqXFtUI-01149-00278592-00278815 and if you think about the declaration sa8rzqXFtUI-01150-00278816-00279071 of sentiments in 1848 and you think sa8rzqXFtUI-01151-00279072-00279279 about stanton's aim sa8rzqXFtUI-01152-00279280-00279430 her aim was sa8rzqXFtUI-01153-00279431-00279695 very much to do what we are doing today sa8rzqXFtUI-01154-00279696-00279958 to leave a document that is rich sa8rzqXFtUI-01155-00279959-00280095 complex sa8rzqXFtUI-01156-00280096-00280247 that looks back to the past of the sa8rzqXFtUI-01157-00280248-00280423 american revolution and the female sa8rzqXFtUI-01158-00280424-00280734 reform movements but also looks ahead to sa8rzqXFtUI-01159-00280735-00280991 a sophisticated sense of gender as a sa8rzqXFtUI-01160-00280992-00281358 system that operates at various levels sa8rzqXFtUI-01161-00281359-00281582 but can be changed through concerted sa8rzqXFtUI-01162-00281583-00281879 effort so i look forward to questions sa8rzqXFtUI-01163-00281880-00282110 and comments i think that i like to sa8rzqXFtUI-01164-00282111-00282295 describe this document as one that can sa8rzqXFtUI-01165-00282296-00282423 be mined sa8rzqXFtUI-01166-00282424-00282806 it's very rich it's very complicated and sa8rzqXFtUI-01167-00282807-00282999 its meanings can be read in a in a sa8rzqXFtUI-01168-00283000-00283199 variety of ways and i guess the last sa8rzqXFtUI-01169-00283200-00283503 thing i want to say about it is that sa8rzqXFtUI-01170-00283504-00283758 stanton trusted the intelligence of sa8rzqXFtUI-01171-00283759-00284023 those who read the document she didn't sa8rzqXFtUI-01172-00284024-00284263 give us an easy document or a document sa8rzqXFtUI-01173-00284264-00284510 that has all the answers sa8rzqXFtUI-01174-00284511-00284671 a document that sa8rzqXFtUI-01175-00284672-00284903 is pre-interpreted some of the document sa8rzqXFtUI-01176-00284904-00285110 is difficult to interpret what does she sa8rzqXFtUI-01177-00285111-00285255 mean by this sentiment what does she sa8rzqXFtUI-01178-00285256-00285510 mean by that and perhaps that's one of sa8rzqXFtUI-01179-00285511-00285703 the most important lessons sa8rzqXFtUI-01180-00285704-00285982 of this document that not only does it sa8rzqXFtUI-01181-00285983-00286215 build upon the classic declaration of sa8rzqXFtUI-01182-00286216-00286463 independence but it also trusts its sa8rzqXFtUI-01183-00286464-00286734 readers to find enduring meaning within sa8rzqXFtUI-01184-00286735-00286927 it so thank you and sa8rzqXFtUI-01185-00286928-00288382 questions comments sa8rzqXFtUI-01186-00288383-00288599 well in the if you were in the 19th sa8rzqXFtUI-01187-00288600-00288751 century it would mean sa8rzqXFtUI-01188-00288752-00288903 um sa8rzqXFtUI-01189-00288904-00289127 being at odds with the law as it existed sa8rzqXFtUI-01190-00289128-00289303 in the contemporary period those laws sa8rzqXFtUI-01191-00289304-00289430 have changed sa8rzqXFtUI-01192-00289431-00289743 so that essentially if sa8rzqXFtUI-01193-00289744-00289982 marriage customs are patriarchal sa8rzqXFtUI-01194-00289983-00290134 essentially in the in the present era sa8rzqXFtUI-01195-00290135-00290375 it's about psychological change um but sa8rzqXFtUI-01196-00290376-00290582 it's not about legal change so it's sa8rzqXFtUI-01197-00290583-00290847 interesting that if you look at some of sa8rzqXFtUI-01198-00290848-00291087 these sentiments today uh clearly there sa8rzqXFtUI-01199-00291088-00291303 are some marriages today that are not sa8rzqXFtUI-01200-00291304-00291495 egalitarian or women don't have an equal sa8rzqXFtUI-01201-00291496-00291679 voice you say what would be the pathway sa8rzqXFtUI-01202-00291680-00291943 to change the pathway to change might be sa8rzqXFtUI-01203-00291944-00292287 more cultural psychological economic sa8rzqXFtUI-01204-00292288-00292503 but wouldn't necessarily be legal but if sa8rzqXFtUI-01205-00292504-00292839 we were having this conversation in 1848 sa8rzqXFtUI-01206-00292840-00293047 the answer would be that first you need sa8rzqXFtUI-01207-00293048-00293375 to guarantee women's legal rights as sa8rzqXFtUI-01208-00293376-00293647 mothers as wage earners as property sa8rzqXFtUI-01209-00293648-00293910 holders as persons within within sa8rzqXFtUI-01210-00293911-00294230 marriage at that point in time it was sa8rzqXFtUI-01211-00294231-00294495 illegal for a woman to have her birth sa8rzqXFtUI-01212-00294496-00294703 name after marriage today that is no sa8rzqXFtUI-01213-00294704-00294895 longer true sa8rzqXFtUI-01214-00294896-00295191 okay um someone else yeah sa8rzqXFtUI-01215-00295192-00295279 yeah sa8rzqXFtUI-01216-00295280-00295430 uh yeah i sa8rzqXFtUI-01217-00295431-00295630 as i mentioned to you earlier and i'm sa8rzqXFtUI-01218-00295631-00295887 delighted to have had the opportunity sa8rzqXFtUI-01219-00295888-00296063 for this question sa8rzqXFtUI-01220-00296064-00296247 thank you very much for your kind sa8rzqXFtUI-01221-00296248-00296599 indulgence uh in our introduction in sa8rzqXFtUI-01222-00296600-00296815 history and philosophy of science we sa8rzqXFtUI-01223-00296816-00297110 talked exactly about some of this except sa8rzqXFtUI-01224-00297111-00297303 since my background is in the practical sa8rzqXFtUI-01225-00297304-00297671 sciences uh take the uh we discussed sa8rzqXFtUI-01226-00297672-00298023 male femaleness and uh the concept homo sa8rzqXFtUI-01227-00298024-00298175 sapiens sa8rzqXFtUI-01228-00298176-00298447 and that's often said wise of knowing sa8rzqXFtUI-01229-00298448-00298630 man and then they make the case that sa8rzqXFtUI-01230-00298631-00298910 it's not wise unknowing man sa8rzqXFtUI-01231-00298911-00299215 which was interpreted as male but rather sa8rzqXFtUI-01232-00299216-00299503 it's wise and knowing human kind sa8rzqXFtUI-01233-00299504-00299943 to my notes and in the test sa8rzqXFtUI-01234-00299944-00300303 this human kind is from the extremity of sa8rzqXFtUI-01235-00300304-00300527 perhaps endocrinologically 100 percent sa8rzqXFtUI-01236-00300528-00300806 male 2 endocrinologically one earth and sa8rzqXFtUI-01237-00300807-00301103 female and we are all shades in between sa8rzqXFtUI-01238-00301104-00301487 and that concept i think is an extension sa8rzqXFtUI-01239-00301488-00301703 should be an extension of this document sa8rzqXFtUI-01240-00301704-00301919 that's an interesting question and um sa8rzqXFtUI-01241-00301920-00302071 and let me address that sa8rzqXFtUI-01242-00302072-00302263 in the contemporary period in gender sa8rzqXFtUI-01243-00302264-00302423 studies sa8rzqXFtUI-01244-00302424-00302582 one of the areas and in fact one of the sa8rzqXFtUI-01245-00302583-00302823 reasons why women's studies programs sa8rzqXFtUI-01246-00302824-00302958 have often changed to being women's and sa8rzqXFtUI-01247-00302959-00303215 gender studies programs is the notion sa8rzqXFtUI-01248-00303216-00303519 that not everyone is male or female sa8rzqXFtUI-01249-00303520-00303743 there are people who are born intersex sa8rzqXFtUI-01250-00303744-00304039 with qualities of both sexes sa8rzqXFtUI-01251-00304040-00304303 and there are people who psychologically sa8rzqXFtUI-01252-00304304-00304543 um or culturally may not want to sa8rzqXFtUI-01253-00304544-00304791 identify as male or female sa8rzqXFtUI-01254-00304792-00304999 when you look at this document is this sa8rzqXFtUI-01255-00305000-00305223 implied in that document sa8rzqXFtUI-01256-00305224-00305495 some people would say yes that uh there sa8rzqXFtUI-01257-00305496-00305767 certainly is a sense of gender as sa8rzqXFtUI-01258-00305768-00305910 flexible sa8rzqXFtUI-01259-00305911-00306182 as not constraining i don't think katie sa8rzqXFtUI-01260-00306183-00306463 stanton was thinking of that in 1848 sa8rzqXFtUI-01261-00306464-00306582 however sa8rzqXFtUI-01262-00306583-00306823 i think that um there are potentially sa8rzqXFtUI-01263-00306824-00307015 some implicit meanings in which you can sa8rzqXFtUI-01264-00307016-00307175 say sa8rzqXFtUI-01265-00307176-00307287 well sa8rzqXFtUI-01266-00307288-00307551 gender may be more flexibly sa8rzqXFtUI-01267-00307552-00307847 defined than male and female even on the sa8rzqXFtUI-01268-00307848-00308030 biological level sa8rzqXFtUI-01269-00308031-00308247 right okay the other question about sa8rzqXFtUI-01270-00308248-00308534 language that this is a document that's sa8rzqXFtUI-01271-00308535-00308767 all about language and explicitly says sa8rzqXFtUI-01272-00308768-00309047 men and women but certainly you can read sa8rzqXFtUI-01273-00309048-00309406 mankind as implying men and women and so sa8rzqXFtUI-01274-00309407-00309703 there's an active debate currently about sa8rzqXFtUI-01275-00309704-00309854 language what i call language in the sa8rzqXFtUI-01276-00309855-00310030 gendered order you know do you always sa8rzqXFtUI-01277-00310031-00310206 need to say he and she sa8rzqXFtUI-01278-00310207-00310623 if you are implying um both sexes and i sa8rzqXFtUI-01279-00310624-00310782 think that's a that's an open question sa8rzqXFtUI-01280-00310783-00310934 but one thing i would say about this sa8rzqXFtUI-01281-00310935-00311215 document is that it raises the question sa8rzqXFtUI-01282-00311216-00311527 of the importance of language sa8rzqXFtUI-01283-00311528-00311734 importance of language marriage as civil sa8rzqXFtUI-01284-00311735-00311823 death sa8rzqXFtUI-01285-00311824-00311975 you know what could be harsher language sa8rzqXFtUI-01286-00311976-00312310 than that and then men and women and at sa8rzqXFtUI-01287-00312311-00312606 this point stanton is adding in women to sa8rzqXFtUI-01288-00312607-00312695 say sa8rzqXFtUI-01289-00312696-00313006 that originally women were not counted sa8rzqXFtUI-01290-00313007-00313215 uh women were not considered but now sa8rzqXFtUI-01291-00313216-00313351 we're putting them sa8rzqXFtUI-01292-00313352-00313543 at the forefront and whether you need to sa8rzqXFtUI-01293-00313544-00313743 do that in every sentence you construct sa8rzqXFtUI-01294-00313744-00313919 you know people are i'm sure many of you sa8rzqXFtUI-01295-00313920-00314063 are writing papers and making those sa8rzqXFtUI-01296-00314064-00314254 decisions so would i determine everyday sa8rzqXFtUI-01297-00314255-00314447 justice decision do you need to say you sa8rzqXFtUI-01298-00314448-00314782 know he she can you say mankind etc sa8rzqXFtUI-01299-00314783-00315039 um someone else who hasn't spoken sa8rzqXFtUI-01300-00315040-00316230 other questions yeah sa8rzqXFtUI-01301-00316231-00316391 that's a huge question have women the sa8rzqXFtUI-01302-00316392-00316527 question is have women always been sa8rzqXFtUI-01303-00316528-00316647 powerless sa8rzqXFtUI-01304-00316648-00316958 in societies and if so why sa8rzqXFtUI-01305-00316959-00317206 i think we will never know we cannot sa8rzqXFtUI-01306-00317207-00317310 know sa8rzqXFtUI-01307-00317311-00317558 the uh the first days of human sa8rzqXFtUI-01308-00317559-00317847 pre-history that is unknowable so in sa8rzqXFtUI-01309-00317848-00318015 some ways this is an unanswerable sa8rzqXFtUI-01310-00318016-00318263 question are there vulnerabilities that sa8rzqXFtUI-01311-00318264-00318471 women have had historically that men sa8rzqXFtUI-01312-00318472-00318639 have not yes sa8rzqXFtUI-01313-00318640-00318879 i would say the primary vulnerabilities sa8rzqXFtUI-01314-00318880-00318975 are sa8rzqXFtUI-01315-00318976-00319215 dangerous childbearing sa8rzqXFtUI-01316-00319216-00319519 dangerous environments generally uh sa8rzqXFtUI-01317-00319520-00319751 lifespans that did not extend beyond sa8rzqXFtUI-01318-00319752-00319967 reproductive lifespan sa8rzqXFtUI-01319-00319968-00320263 right uh and i think that these factors sa8rzqXFtUI-01320-00320264-00320558 make women vulnerable powerless sa8rzqXFtUI-01321-00320559-00320782 i would say that may be extreme i think sa8rzqXFtUI-01322-00320783-00320958 even in societies where women are not sa8rzqXFtUI-01323-00320959-00321095 equal sa8rzqXFtUI-01324-00321096-00321319 they may have some power but the power sa8rzqXFtUI-01325-00321320-00321671 may be connected with traditional roles sa8rzqXFtUI-01326-00321672-00321895 there are also societies with sa8rzqXFtUI-01327-00321896-00322110 matrilineal forms of dissent the sa8rzqXFtUI-01328-00322111-00322399 iroquois for instance so this is a very sa8rzqXFtUI-01329-00322400-00322599 huge question and i think it's an sa8rzqXFtUI-01330-00322600-00322758 important one i think it's also one of sa8rzqXFtUI-01331-00322759-00322967 those questions that is almost sa8rzqXFtUI-01332-00322968-00323223 impossible to answer i think what's sa8rzqXFtUI-01333-00323224-00323382 easier to answer are what are the sa8rzqXFtUI-01334-00323383-00323654 conditions that promote female equality sa8rzqXFtUI-01335-00323655-00323887 and i think the conditions are economic sa8rzqXFtUI-01336-00323888-00324134 opportunity sa8rzqXFtUI-01337-00324135-00324319 ability to sa8rzqXFtUI-01338-00324320-00324591 regulate and control reproduction sa8rzqXFtUI-01339-00324592-00324839 longer life spans sa8rzqXFtUI-01340-00324840-00325015 educational opportunity political sa8rzqXFtUI-01341-00325016-00325158 opportunity sa8rzqXFtUI-01342-00325159-00325382 all of those things i think it's easier sa8rzqXFtUI-01343-00325383-00325575 to look at the preconditions for sa8rzqXFtUI-01344-00325576-00325847 equality than to absolutely say you know sa8rzqXFtUI-01345-00325848-00326119 what is the prime cause for women's sa8rzqXFtUI-01346-00326120-00326310 disempowerment sa8rzqXFtUI-01347-00326311-00326519 i also would encourage uh sometimes sa8rzqXFtUI-01348-00326520-00326606 people think there may have been a sa8rzqXFtUI-01349-00326607-00326806 golden age you know in which women were sa8rzqXFtUI-01350-00326807-00327015 empowered and then they were sa8rzqXFtUI-01351-00327016-00327127 somehow sa8rzqXFtUI-01352-00327128-00327358 taken down from power and i don't think sa8rzqXFtUI-01353-00327359-00327615 that's a reasonable reading of history sa8rzqXFtUI-01354-00327616-00327734 i don't think sa8rzqXFtUI-01355-00327735-00327887 i don't think there are golden ages sa8rzqXFtUI-01356-00327888-00328134 first of all and i also think that sa8rzqXFtUI-01357-00328135-00328358 women's statuses and societies go up and sa8rzqXFtUI-01358-00328359-00328630 down uh according to various factors you sa8rzqXFtUI-01359-00328631-00328743 know if we look at the united states sa8rzqXFtUI-01360-00328744-00328951 during world war ii women's status sa8rzqXFtUI-01361-00328952-00329254 improves when men go off to war uh sa8rzqXFtUI-01362-00329255-00329519 during 1942-45 sa8rzqXFtUI-01363-00329520-00329734 declines again when men return and they sa8rzqXFtUI-01364-00329735-00330015 are demobilized and so i think uh sa8rzqXFtUI-01365-00330016-00330223 looking at that narrative is is often sa8rzqXFtUI-01366-00330224-00330430 more productive but i i appreciate your sa8rzqXFtUI-01367-00330431-00332030 question it's an important question um sa8rzqXFtUI-01368-00332031-00332239 yes yes i also think that the sa8rzqXFtUI-01369-00332240-00332391 self-esteem sa8rzqXFtUI-01370-00332392-00332599 sentiment is linked to other sentiments sa8rzqXFtUI-01371-00332600-00332823 in the document for example improving sa8rzqXFtUI-01372-00332824-00333071 women's opportunity for higher education sa8rzqXFtUI-01373-00333072-00333271 improving women's opportunity sa8rzqXFtUI-01374-00333272-00333479 in the professions improving women's sa8rzqXFtUI-01375-00333480-00333782 participation in in religion so i think sa8rzqXFtUI-01376-00333783-00334023 um that self-esteem doesn't stand alone sa8rzqXFtUI-01377-00334024-00334239 it's interesting that it's at the end sa8rzqXFtUI-01378-00334240-00334423 and some people criticize stanton and sa8rzqXFtUI-01379-00334424-00334503 say sa8rzqXFtUI-01380-00334504-00334710 why didn't she just stay sa8rzqXFtUI-01381-00334711-00335015 with the material changes she wanted to sa8rzqXFtUI-01382-00335016-00335215 see changes in law sa8rzqXFtUI-01383-00335216-00335382 admission to work admission to the sa8rzqXFtUI-01384-00335383-00335623 professions and self-esteem is too fuzzy sa8rzqXFtUI-01385-00335624-00335839 so that's a criticism of the document on sa8rzqXFtUI-01386-00335840-00335967 the other hand there are those who would sa8rzqXFtUI-01387-00335968-00336167 say that it's a it's a kind of radical sa8rzqXFtUI-01388-00336168-00336430 move to say that systems operate on the sa8rzqXFtUI-01389-00336431-00336647 level of psychology as well as the law sa8rzqXFtUI-01390-00336648-00336791 but do i think there have been sa8rzqXFtUI-01391-00336792-00337087 improvements in female self-esteem yes sa8rzqXFtUI-01392-00337088-00337495 yes sa8rzqXFtUI-01393-00337496-00337663 to the yeah sa8rzqXFtUI-01394-00337664-00337927 human compatibility i think since even sa8rzqXFtUI-01395-00337928-00338103 the women's rights movement there's been sa8rzqXFtUI-01396-00338104-00338303 a price on sa8rzqXFtUI-01397-00338304-00338406 marriage sa8rzqXFtUI-01398-00338407-00338558 when it comes to sa8rzqXFtUI-01399-00338559-00338767 online dating sites and the cost of an sa8rzqXFtUI-01400-00338768-00338943 online dating site sa8rzqXFtUI-01401-00338944-00339199 even all around the world sa8rzqXFtUI-01402-00339200-00339382 when it's pretty range marriage i mean sa8rzqXFtUI-01403-00339383-00339654 if you don't have a choice anywhere sa8rzqXFtUI-01404-00339655-00339791 there's a price for a ring that the sa8rzqXFtUI-01405-00339792-00339958 price for our wedding is request for sa8rzqXFtUI-01406-00339959-00340110 everything if you took the price of sa8rzqXFtUI-01407-00340111-00340710 marriage maybe it would change the way sa8rzqXFtUI-01408-00340711-00340887 larger set of questions around marriage sa8rzqXFtUI-01409-00340888-00340975 yeah sa8rzqXFtUI-01410-00340976-00341239 i think in the contemporary period um sa8rzqXFtUI-01411-00341240-00341454 the assumption of who pays the price may sa8rzqXFtUI-01412-00341455-00341639 have changed somewhat sa8rzqXFtUI-01413-00341640-00341895 i think uh if we look at the period in sa8rzqXFtUI-01414-00341896-00342095 which uh stanton is writing declaration sa8rzqXFtUI-01415-00342096-00342375 of sentiments it's interesting that um sa8rzqXFtUI-01416-00342376-00342695 the rates of parent-controlled marriages sa8rzqXFtUI-01417-00342696-00342871 have gone down so that's kind of sa8rzqXFtUI-01418-00342872-00343078 interesting in that in that period but sa8rzqXFtUI-01419-00343079-00343230 you're raising a much wider set of sa8rzqXFtUI-01420-00343231-00343327 issues sa8rzqXFtUI-01421-00343328-00343495 uh around marriage sa8rzqXFtUI-01422-00343496-00343943 okay other questions or comments yeah sa8rzqXFtUI-01423-00343944-00344167 an observation a comment and a question sa8rzqXFtUI-01424-00344168-00344351 the my observation was the evacuation of sa8rzqXFtUI-01425-00344352-00344567 independence is also full of hyperbole sa8rzqXFtUI-01426-00344568-00344710 yes absolutely sa8rzqXFtUI-01427-00344711-00344919 watching the news a couple of weeks ago sa8rzqXFtUI-01428-00344920-00345143 in egypt and the celebrations in the sa8rzqXFtUI-01429-00345144-00345423 street and you could actually sa8rzqXFtUI-01430-00345424-00345654 see the antagonism between the men and sa8rzqXFtUI-01431-00345655-00345839 women women saying we're going to create sa8rzqXFtUI-01432-00345840-00345982 a new government we're going to have sa8rzqXFtUI-01433-00345983-00346263 equality and you can see the men sa8rzqXFtUI-01434-00346264-00346423 wanting them sa8rzqXFtUI-01435-00346424-00346615 so i just wondering if the declaration sa8rzqXFtUI-01436-00346616-00346895 of independence with its the right to sa8rzqXFtUI-01437-00346896-00347054 govern comes from the consent of the sa8rzqXFtUI-01438-00347055-00347278 govern maybe the declaration of sa8rzqXFtUI-01439-00347279-00347478 sentiments will follow the declaration sa8rzqXFtUI-01440-00347479-00347687 of independence sa8rzqXFtUI-01441-00347688-00347895 that's that's a hope sa8rzqXFtUI-01442-00347896-00348078 my question was you sa8rzqXFtUI-01443-00348079-00348382 you've got first wave of feminism so are sa8rzqXFtUI-01444-00348383-00348558 you expecting another wave maybe a sa8rzqXFtUI-01445-00348559-00348830 tsunami sa8rzqXFtUI-01446-00348831-00348943 well if we think about you know the sa8rzqXFtUI-01447-00348944-00349334 second way most people date to 1963 sa8rzqXFtUI-01448-00349335-00349623 publication of feminine mystique or 1966 sa8rzqXFtUI-01449-00349624-00349751 with the formation of national sa8rzqXFtUI-01450-00349752-00350006 organization for women i think that the sa8rzqXFtUI-01451-00350007-00350191 um you brought up something interesting sa8rzqXFtUI-01452-00350192-00350406 which is the metaphor of waves metaphor sa8rzqXFtUI-01453-00350407-00350678 of waves assumes that you have a great sa8rzqXFtUI-01454-00350679-00350895 swelling of activity followed by a sa8rzqXFtUI-01455-00350896-00351103 period of quiescence followed by a sa8rzqXFtUI-01456-00351104-00351295 swelling of activity that may be a sa8rzqXFtUI-01457-00351296-00351510 simplification of history if you look at sa8rzqXFtUI-01458-00351511-00351671 this is really beyond this talk but the sa8rzqXFtUI-01459-00351672-00351767 period sa8rzqXFtUI-01460-00351768-00352006 after the vote 1920 sa8rzqXFtUI-01461-00352007-00352351 to let's say 1965 there certainly is sa8rzqXFtUI-01462-00352352-00352567 activity on behalf of women's sa8rzqXFtUI-01463-00352568-00352734 empowerment even though it may not be sa8rzqXFtUI-01464-00352735-00352927 called the women's rights movement so sa8rzqXFtUI-01465-00352928-00353151 most people date the second wave to 63 sa8rzqXFtUI-01466-00353152-00353295 or 66 sa8rzqXFtUI-01467-00353296-00353463 there's a contemporary debate about sa8rzqXFtUI-01468-00353464-00353615 whether the second wave is still going sa8rzqXFtUI-01469-00353616-00353887 on or whether the second wave declined sa8rzqXFtUI-01470-00353888-00354143 somewhat now we have possibly a third sa8rzqXFtUI-01471-00354144-00354239 wave sa8rzqXFtUI-01472-00354240-00354430 but i also encourage you when you think sa8rzqXFtUI-01473-00354431-00354606 about social movements they're very sa8rzqXFtUI-01474-00354607-00354871 complicated sometimes they're visible as sa8rzqXFtUI-01475-00354872-00354975 in sa8rzqXFtUI-01476-00354976-00355206 suffrage march seneca falls convention sa8rzqXFtUI-01477-00355207-00355415 sometimes they're not that visible they sa8rzqXFtUI-01478-00355416-00355599 may be a change in someone's attitude or sa8rzqXFtUI-01479-00355600-00355782 the reading of a book sa8rzqXFtUI-01480-00355783-00355982 or the entry into a profession that has sa8rzqXFtUI-01481-00355983-00356327 been previously designated as male so uh sa8rzqXFtUI-01482-00356328-00356606 there's a political scientist mary sa8rzqXFtUI-01483-00356607-00356895 katzenstein who has a concept that may sa8rzqXFtUI-01484-00356896-00357030 be useful called unobtrusive sa8rzqXFtUI-01485-00357031-00357287 mobilization and what she says is often sa8rzqXFtUI-01486-00357288-00357510 in periods that aren't designated as sa8rzqXFtUI-01487-00357511-00357743 feminist if you look behind the scenes sa8rzqXFtUI-01488-00357744-00357943 there's a lot of women's activity it's sa8rzqXFtUI-01489-00357944-00358119 not the kind that finds itself on the sa8rzqXFtUI-01490-00358120-00358295 pages or the front page of the new york sa8rzqXFtUI-01491-00358296-00358551 times necessarily um your other question sa8rzqXFtUI-01492-00358552-00358710 and this referred to egypt i think was sa8rzqXFtUI-01493-00358711-00358982 whether you might get independence sa8rzqXFtUI-01494-00358983-00359191 for a country first followed by women's sa8rzqXFtUI-01495-00359192-00359367 empowerment and there certainly is an sa8rzqXFtUI-01496-00359368-00359534 argument that social justice movements sa8rzqXFtUI-01497-00359535-00359743 tend to be sequential that you have the sa8rzqXFtUI-01498-00359744-00360047 american revolution you have abolition sa8rzqXFtUI-01499-00360048-00360223 you have women's rights later on you sa8rzqXFtUI-01500-00360224-00360367 have civil rights and then women's sa8rzqXFtUI-01501-00360368-00360510 rights and that they build on one sa8rzqXFtUI-01502-00360511-00360654 another and certainly we have a lot of sa8rzqXFtUI-01503-00360655-00360943 historical examples of that sa8rzqXFtUI-01504-00360944-00361319 okay yeah sa8rzqXFtUI-01505-00361320-00361454 she um sa8rzqXFtUI-01506-00361455-00361654 derived her identity from her husband sa8rzqXFtUI-01507-00361655-00361815 and you used a term i wasn't familiar sa8rzqXFtUI-01508-00361816-00361967 with the culprit yeah it's called sa8rzqXFtUI-01509-00361968-00362151 coverture it's spelled in a couple of sa8rzqXFtUI-01510-00362152-00362327 different ways the most common is sa8rzqXFtUI-01511-00362328-00362582 c-o-v-e-r-t-u-r-e sa8rzqXFtUI-01512-00362583-00362758 it's from english common law and the sa8rzqXFtUI-01513-00362759-00363030 idea is that the woman is covered and sa8rzqXFtUI-01514-00363031-00363151 protected sa8rzqXFtUI-01515-00363152-00363382 under the identity of the husband so if sa8rzqXFtUI-01516-00363383-00363591 you think about that language of sa8rzqXFtUI-01517-00363592-00363799 protection it assumes a kind of ideal sa8rzqXFtUI-01518-00363800-00363991 marriage in which sa8rzqXFtUI-01519-00363992-00364182 the husband is able to to protect the sa8rzqXFtUI-01520-00364183-00364382 wife obviously some of the temperance sa8rzqXFtUI-01521-00364383-00364582 activists may have agreed with coverture sa8rzqXFtUI-01522-00364583-00364799 in principle but didn't see it happening sa8rzqXFtUI-01523-00364800-00365039 in reality and then at seneca falls you sa8rzqXFtUI-01524-00365040-00365167 have people who don't agree with it in sa8rzqXFtUI-01525-00365168-00365382 principle either but it's the idea of sa8rzqXFtUI-01526-00365383-00365575 being covered or being protected or sa8rzqXFtUI-01527-00365576-00365799 losing one's independent identity it's sa8rzqXFtUI-01528-00365800-00365967 also called in the french cuvature sa8rzqXFtUI-01529-00365968-00367015 sometimes adding a u before before the v sa8rzqXFtUI-01530-00367016-00367175 how come women are paid less than men is sa8rzqXFtUI-01531-00367176-00367367 your question um sa8rzqXFtUI-01532-00367368-00367534 in the u.s sa8rzqXFtUI-01533-00367535-00367815 on average um full-time woman worker sa8rzqXFtUI-01534-00367816-00368103 earns 80 cents to the male dollar sa8rzqXFtUI-01535-00368104-00368278 um this doesn't mean that women are sa8rzqXFtUI-01536-00368279-00368478 always paid less than men sa8rzqXFtUI-01537-00368479-00368630 there are situations in which women are sa8rzqXFtUI-01538-00368631-00368863 paid equally or women are paid more sa8rzqXFtUI-01539-00368864-00369006 there are a few recent studies in which sa8rzqXFtUI-01540-00369007-00369215 women in their 20s are actually earning sa8rzqXFtUI-01541-00369216-00369463 more than their male counterparts so i sa8rzqXFtUI-01542-00369464-00369599 think sa8rzqXFtUI-01543-00369600-00369719 when you look at that statement you have sa8rzqXFtUI-01544-00369720-00369927 to qualify it a little bit i think there sa8rzqXFtUI-01545-00369928-00370151 are a lot of reasons for it sa8rzqXFtUI-01546-00370152-00370439 one may be overt discrimination one may sa8rzqXFtUI-01547-00370440-00370567 be sa8rzqXFtUI-01548-00370568-00370758 the socialization of women away from sa8rzqXFtUI-01549-00370759-00370982 certain highly paid professions you look sa8rzqXFtUI-01550-00370983-00371206 at fields like physics or computer sa8rzqXFtUI-01551-00371207-00371310 science sa8rzqXFtUI-01552-00371311-00371503 you find far fewer women than in the sa8rzqXFtUI-01553-00371504-00371663 field of biology sa8rzqXFtUI-01554-00371664-00371887 do we assume that women are sa8rzqXFtUI-01555-00371888-00372095 untalented in these areas there are many sa8rzqXFtUI-01556-00372096-00372278 talented women in these areas do we sa8rzqXFtUI-01557-00372279-00372487 assume that women may be socialized away sa8rzqXFtUI-01558-00372488-00372710 from these areas that they are seen as sa8rzqXFtUI-01559-00372711-00372967 unfeminine um yes i think that's an sa8rzqXFtUI-01560-00372968-00373167 important question we also have to look sa8rzqXFtUI-01561-00373168-00373310 at the fact that child care is sa8rzqXFtUI-01562-00373311-00373503 inadequate often parental leave is sa8rzqXFtUI-01563-00373504-00373799 inadequate and key earning years are sa8rzqXFtUI-01564-00373800-00374110 years in which sa8rzqXFtUI-01565-00374111-00374278 women are often taken up with the dual sa8rzqXFtUI-01566-00374279-00374478 responsibilities of working in and sa8rzqXFtUI-01567-00374479-00374775 family so i think my simple answer to sa8rzqXFtUI-01568-00374776-00375087 this is that it's very complex there's sa8rzqXFtUI-01569-00375088-00375358 no one one answer but i think there are sa8rzqXFtUI-01570-00375359-00375663 a set of factors that uh that contribute sa8rzqXFtUI-01571-00375664-00375887 to the wage gap the wage gap is also sa8rzqXFtUI-01572-00375888-00376175 closing um but probably more slowly than sa8rzqXFtUI-01573-00376176-00376319 elizabeth katie stanton would have liked sa8rzqXFtUI-01574-00376320-00376447 you know so if you think of you know sa8rzqXFtUI-01575-00376448-00376727 1848 what would someone like stanton sa8rzqXFtUI-01576-00376728-00376847 have predicted sa8rzqXFtUI-01577-00376848-00377015 if the legal changes that she was sa8rzqXFtUI-01578-00377016-00377223 advocating happened would probably sa8rzqXFtUI-01579-00377224-00377391 predict that no one would be asking your sa8rzqXFtUI-01580-00377392-00377591 question because it would be a question sa8rzqXFtUI-01581-00377592-00377830 rooted in previous history but it's not sa8rzqXFtUI-01582-00377831-00377951 and that's i think what makes this sa8rzqXFtUI-01583-00377952-00378158 document interesting that it is still sa8rzqXFtUI-01584-00378159-00378239 relevant sa8rzqXFtUI-01585-00378240-00378415 although the drafter of the document sa8rzqXFtUI-01586-00378416-00378687 thought that it probably uh would not be sa8rzqXFtUI-01587-00378688-00378975 after a time or its specific sentiments sa8rzqXFtUI-01588-00378976-00379103 would not be sa8rzqXFtUI-01589-00379104-00379182 yeah sa8rzqXFtUI-01590-00379183-00379478 um much of the discussion of the history sa8rzqXFtUI-01591-00379479-00380030 has sa8rzqXFtUI-01592-00380031-00380230 a lot of things i mean i don't have time sa8rzqXFtUI-01593-00380231-00380406 to talk about them all but sa8rzqXFtUI-01594-00380407-00380623 in terms of the american movement the sa8rzqXFtUI-01595-00380624-00380815 most influential movement was the sa8rzqXFtUI-01596-00380816-00381023 british movement and there certainly is sa8rzqXFtUI-01597-00381024-00381199 and particularly as suffrage goes on sa8rzqXFtUI-01598-00381200-00381382 there is a lot of connection between the sa8rzqXFtUI-01599-00381383-00381519 american movement and the and the sa8rzqXFtUI-01600-00381520-00381647 british movement sa8rzqXFtUI-01601-00381648-00382023 um we also see activities in france sa8rzqXFtUI-01602-00382024-00382367 we see in the contemporary period if you sa8rzqXFtUI-01603-00382368-00382551 if you are teaching this document it's sa8rzqXFtUI-01604-00382552-00382719 very interesting to look at the legal sa8rzqXFtUI-01605-00382720-00382871 status of women in a variety of sa8rzqXFtUI-01606-00382872-00383110 societies and compare it compare it sa8rzqXFtUI-01607-00383111-00383423 against this so um if you think about sa8rzqXFtUI-01608-00383424-00383695 the declaration of sentiments it sa8rzqXFtUI-01609-00383696-00383958 is circulated in great britain uh at the sa8rzqXFtUI-01610-00383959-00384263 time it is it is written um i don't know sa8rzqXFtUI-01611-00384264-00384447 when it is first translated it's kind of sa8rzqXFtUI-01612-00384448-00384654 interesting interesting question okay sa8rzqXFtUI-01613-00384655-00384830 somebody who hasn't spoken sa8rzqXFtUI-01614-00384831-00385082 anybody who teaches this sa8rzqXFtUI-01615-00385083-00385387 document yeah sa8rzqXFtUI-01616-00385388-00386263 sure um sa8rzqXFtUI-01617-00386264-00386606 words that we used sa8rzqXFtUI-01618-00386607-00386815 if somebody is going to associate a work sa8rzqXFtUI-01619-00386816-00387015 to a movement if i don't understand what sa8rzqXFtUI-01620-00387016-00387206 the movement is but i understand what a sa8rzqXFtUI-01621-00387207-00387351 wave is sa8rzqXFtUI-01622-00387352-00387534 i now understand that a wave is sa8rzqXFtUI-01623-00387535-00387734 something that washes on shore nobody's sa8rzqXFtUI-01624-00387735-00387882 going to take it back sa8rzqXFtUI-01625-00387883-00388119 out again if you change the word that sa8rzqXFtUI-01626-00388120-00388278 describes the movement and call it a sa8rzqXFtUI-01627-00388279-00388415 balance sa8rzqXFtUI-01628-00388416-00388687 or something that is constant sa8rzqXFtUI-01629-00388688-00388839 the people who don't understand the sa8rzqXFtUI-01630-00388840-00389575 movement might associate it differently sa8rzqXFtUI-01631-00389576-00389727 there's a huge debate in the field of sa8rzqXFtUI-01632-00389728-00389887 history about how to talk about social sa8rzqXFtUI-01633-00389888-00390047 movements and what social movements look sa8rzqXFtUI-01634-00390048-00390319 like and i think um the language of sa8rzqXFtUI-01635-00390320-00390551 waves while it's interesting is has sa8rzqXFtUI-01636-00390552-00390719 problems has problems so i would sa8rzqXFtUI-01637-00390720-00390871 encourage each of you sa8rzqXFtUI-01638-00390872-00391054 if you think about a social movement sa8rzqXFtUI-01639-00391055-00391199 this doesn't only have to be the women's sa8rzqXFtUI-01640-00391200-00391463 rights movement if there is a metaphor sa8rzqXFtUI-01641-00391464-00391630 or a piece of language that would try to sa8rzqXFtUI-01642-00391631-00391823 capture it for you and when you do that sa8rzqXFtUI-01643-00391824-00391999 you always have to think about sa8rzqXFtUI-01644-00392000-00392230 what works for that language and what sa8rzqXFtUI-01645-00392231-00392423 doesn't the women's rights movement is a sa8rzqXFtUI-01646-00392424-00392719 peaceful movement so war-like language sa8rzqXFtUI-01647-00392720-00392895 may connote energy sa8rzqXFtUI-01648-00392896-00393087 but may provide other connotations that sa8rzqXFtUI-01649-00393088-00393302 you don't want the language of waves may sa8rzqXFtUI-01650-00393303-00393495 have the problems that you suggest so i sa8rzqXFtUI-01651-00393496-00393702 think that language is not always sa8rzqXFtUI-01652-00393703-00393943 adequate to what we are describing and sa8rzqXFtUI-01653-00393944-00394054 it's our sa8rzqXFtUI-01654-00394055-00394334 challenge to look at what movements are sa8rzqXFtUI-01655-00394335-00394591 what forms they take i think the women's sa8rzqXFtUI-01656-00394592-00394758 movement takes sa8rzqXFtUI-01657-00394759-00394991 some unusual form say in the second wave sa8rzqXFtUI-01658-00394992-00395215 or consciousness raising groups sa8rzqXFtUI-01659-00395216-00395423 a form that we don't see in other social sa8rzqXFtUI-01660-00395424-00395558 movements sa8rzqXFtUI-01661-00395559-00395710 and we have to think about how you would sa8rzqXFtUI-01662-00395711-00395943 describe it given the range of forms the sa8rzqXFtUI-01663-00395944-00396191 forms may be predictable conferences and sa8rzqXFtUI-01664-00396192-00396375 organizational meetings and they may be sa8rzqXFtUI-01665-00396376-00396678 less predictable as well sa8rzqXFtUI-01666-00396679-00396830 yeah i think sa8rzqXFtUI-01667-00396831-00396919 uh sa8rzqXFtUI-01668-00396920-00397199 an example an excellent example that was sa8rzqXFtUI-01669-00397200-00397382 contemporary to the time they're sa8rzqXFtUI-01670-00397383-00398110 discussing the example of maui sa8rzqXFtUI-01671-00398111-00398463 and she was the outstanding professor of sa8rzqXFtUI-01672-00398464-00398799 physics sa8rzqXFtUI-01673-00398800-00399102 until she received her second nobel sa8rzqXFtUI-01674-00399103-00399471 and even today she is the only person sa8rzqXFtUI-01675-00399472-00399767 who singularly has been accorded in her sa8rzqXFtUI-01676-00399768-00400006 own right in her own field and nobel sa8rzqXFtUI-01677-00400007-00400319 prize and now we don't often discuss sa8rzqXFtUI-01678-00400320-00400775 that i think that that's a pr ploy that sa8rzqXFtUI-01679-00400776-00400991 we don't use sufficiently that's an sa8rzqXFtUI-01680-00400992-00401191 interesting point that i think sa8rzqXFtUI-01681-00401192-00401351 if you look at women the movement of sa8rzqXFtUI-01682-00401352-00401623 women into the professions often the sa8rzqXFtUI-01683-00401624-00401895 earliest pioneers have experiences like sa8rzqXFtUI-01684-00401896-00402039 this or sometimes women later have sa8rzqXFtUI-01685-00402040-00402358 experiences like this and then the uh sa8rzqXFtUI-01686-00402359-00402575 the winning of prizes or the kind of sa8rzqXFtUI-01687-00402576-00402775 stamping of social approval i think is sa8rzqXFtUI-01688-00402776-00402975 is important so if you look at if you sa8rzqXFtUI-01689-00402976-00403110 take the declaration of sentiments and sa8rzqXFtUI-01690-00403111-00403271 you think about any of the professions sa8rzqXFtUI-01691-00403272-00403639 that women are not allowed into in 1848 sa8rzqXFtUI-01692-00403640-00403887 and you look at what the pathway is sa8rzqXFtUI-01693-00403888-00404110 of entry and recognition i think it's sa8rzqXFtUI-01694-00404111-00404239 very interesting and there are a lot of sa8rzqXFtUI-01695-00404240-00404447 individual stories you know this is sa8rzqXFtUI-01696-00404448-00404702 seneca falls is a collective story sa8rzqXFtUI-01697-00404703-00404815 declaration of sentiments is a sa8rzqXFtUI-01698-00404816-00404958 collective document but you're right sa8rzqXFtUI-01699-00404959-00405175 there are many individual stories also sa8rzqXFtUI-01700-00405176-00405423 that contribute uh to a movement and sa8rzqXFtUI-01701-00405424-00405615 stories within professions tend to be sa8rzqXFtUI-01702-00405616-00405887 documented less as part of a movement sa8rzqXFtUI-01703-00405888-00406023 than stories within political sa8rzqXFtUI-01704-00406024-00406151 organizations sa8rzqXFtUI-01705-00406152-00406319 so there's a lot of quiet stories within sa8rzqXFtUI-01706-00406320-00406599 professions that were or continue to be sa8rzqXFtUI-01707-00406600-00407006 male dominated sa8rzqXFtUI-01708-00407007-00407271 okay any other questions comments sa8rzqXFtUI-01709-00407272-00407430 i want to make a couple comments about sa8rzqXFtUI-01710-00407431-00407606 teaching the document in case some of sa8rzqXFtUI-01711-00407607-00407751 you do sa8rzqXFtUI-01712-00407752-00408015 it's a document that is sa8rzqXFtUI-01713-00408016-00408239 incredibly rich for sa8rzqXFtUI-01714-00408240-00408463 stimulating students to learn about sa8rzqXFtUI-01715-00408464-00408719 primary research so if you are teaching sa8rzqXFtUI-01716-00408720-00408871 or you think about teaching the document sa8rzqXFtUI-01717-00408872-00409110 you can take a sentiment and send sa8rzqXFtUI-01718-00409111-00409287 students out to see what was happening sa8rzqXFtUI-01719-00409288-00409591 in the 1840s or 1850s you can look at sa8rzqXFtUI-01720-00409592-00409822 changes in individual lives that connect sa8rzqXFtUI-01721-00409823-00410078 with the document and you can enrich sa8rzqXFtUI-01722-00410079-00410263 students understanding of it you can sa8rzqXFtUI-01723-00410264-00410510 also take the document and look at sa8rzqXFtUI-01724-00410512-00410743 societies in the contemporary period sa8rzqXFtUI-01725-00410743-00410966 whether the u.s or other countries to sa8rzqXFtUI-01726-00410967-00411159 look at the status of women sa8rzqXFtUI-01727-00411160-00411366 and to think about if you were writing a sa8rzqXFtUI-01728-00411367-00411574 global declaration of sentiments what it sa8rzqXFtUI-01729-00411575-00411822 would look like today right if if the sa8rzqXFtUI-01730-00411823-00412030 u.n there's a u.n committee writing a sa8rzqXFtUI-01731-00412031-00412174 declaration of sentiments what it would sa8rzqXFtUI-01732-00412175-00412439 look like today so thank you oh you have sa8rzqXFtUI-01733-00412439-00413095 a question sa8rzqXFtUI-01734-00413096-00413343 barefoot okay you might like to google sa8rzqXFtUI-01735-00413343-00413566 search that and it's a very interesting sa8rzqXFtUI-01736-00413567-00413943 program established in india to instruct sa8rzqXFtUI-01737-00413943-00414143 women from africa sa8rzqXFtUI-01738-00414143-00414447 how to produce solar cells take the sa8rzqXFtUI-01739-00414447-00414687 technology back to africa to the town sa8rzqXFtUI-01740-00414688-00414991 and then permit women to study at night sa8rzqXFtUI-01741-00414992-00415126 when that's the only time they're sa8rzqXFtUI-01742-00415127-00415351 committed normally it was in the dark sa8rzqXFtUI-01743-00415352-00415518 now in solar collectives they have sa8rzqXFtUI-01744-00415519-00415751 lights and the nails don't sa8rzqXFtUI-01745-00415752-00416207 dominate them during the daylight sa8rzqXFtUI-01746-00416208-00416551 okay a barefoot college yes okay great sa8rzqXFtUI-01747-00416552-00416639 great sa8rzqXFtUI-01748-00416639-00416774 um yeah i think there's a lot of sa8rzqXFtUI-01749-00416775-00416999 international collaboration now that's sa8rzqXFtUI-01750-00417000-00417182 very interesting to look at thank you sa8rzqXFtUI-01751-00417183-00417500 very much saHRBWk4Aqk-00000-00000026-00000416 plain stupid is a UK focused group of saHRBWk4Aqk-00001-00000417-00000695 environmental protesters who state their saHRBWk4Aqk-00002-00000696-00000965 aim as wanting to see an end to airport saHRBWk4Aqk-00003-00000966-00001203 expansion for what it sees as saHRBWk4Aqk-00004-00001204-00001712 unnecessary and unsustainable flights it saHRBWk4Aqk-00005-00001713-00001991 is a loose Association of autonomous saHRBWk4Aqk-00006-00001992-00002234 regional groups and is funded by saHRBWk4Aqk-00007-00002235-00002639 donations the group was founded in 2005 saHRBWk4Aqk-00008-00002640-00002941 by Jos Garmin Richard George and Graham saHRBWk4Aqk-00009-00002942-00003481 Thompson in January 2008 Jos Garmin was saHRBWk4Aqk-00010-00003482-00003845 named by the Guardian as one of its 50 saHRBWk4Aqk-00011-00003846-00004222 people who could save the planet for his saHRBWk4Aqk-00012-00004223-00005074 campaigning work around aviation topic saHRBWk4Aqk-00013-00005075-00005695 history the group was formed in saHRBWk4Aqk-00014-00005696-00006106 September 2005 when a group of activists saHRBWk4Aqk-00015-00006107-00006356 decided to disrupt an international saHRBWk4Aqk-00016-00006357-00006650 aviation conference held in a central saHRBWk4Aqk-00017-00006651-00007006 London hotel they released helium saHRBWk4Aqk-00018-00007008-00007285 balloons with personal alarms up to the saHRBWk4Aqk-00019-00007286-00007541 ceiling during the keynote speech by a saHRBWk4Aqk-00020-00007542-00008428 senior British Airways executive topic saHRBWk4Aqk-00021-00008429-00009210 protests at UK airports in September saHRBWk4Aqk-00022-00009211-00009581 2006 plain stupid blocked a taxiway at saHRBWk4Aqk-00023-00009582-00009939 East Midlands Airport for four hours saHRBWk4Aqk-00024-00009940-00010192 Leicestershire police said that officers saHRBWk4Aqk-00025-00010193-00010471 were on scene within minutes but by that saHRBWk4Aqk-00026-00010472-00010774 time airport security already had the saHRBWk4Aqk-00027-00010775-00011017 demonstrators contained and therefore saHRBWk4Aqk-00028-00011018-00011278 they did not find it necessary to deploy saHRBWk4Aqk-00029-00011279-00011563 all the resources available to them saHRBWk4Aqk-00030-00011564-00011978 in October 2007 plain stupid blockaded saHRBWk4Aqk-00031-00011979-00012224 the entrance to at Manchester airports saHRBWk4Aqk-00032-00012225-00012470 departure lounge in terminal 3 saHRBWk4Aqk-00033-00012471-00012737 protesters protested the opening of saHRBWk4Aqk-00034-00012738-00013066 Heathrow Airport terminal 5 in March saHRBWk4Aqk-00035-00013066-00013397 2008 a spokesman for saHRBWk4Aqk-00036-00013397-00013733 he throws owner the BAA stated that the saHRBWk4Aqk-00037-00013734-00013955 group was better off debating with the saHRBWk4Aqk-00038-00013956-00014207 aviation industry than performing saHRBWk4Aqk-00039-00014208-00014491 publicity stunts and Michelle died leo saHRBWk4Aqk-00040-00014493-00014747 of flying matters commented that the saHRBWk4Aqk-00041-00014747-00015613 gesture was irresponsible topic Stansted saHRBWk4Aqk-00042-00015615-00016250 Airport December 2008 saHRBWk4Aqk-00043-00016251-00016664 on the 8th of December 2008 plain stupid saHRBWk4Aqk-00044-00016665-00017003 activists occupied a taxiway at London's saHRBWk4Aqk-00045-00017004-00017372 Stansted Airport the protest occurred saHRBWk4Aqk-00046-00017373-00017767 during the 2008 United Nations Climate saHRBWk4Aqk-00047-00017768-00018110 Change Conference in Poznan they saHRBWk4Aqk-00048-00018111-00018394 breached security whilst the runway was saHRBWk4Aqk-00049-00018395-00018664 closed and prevented it from reopening saHRBWk4Aqk-00050-00018665-00019136 as planned at 5 o'clock 57 protesters saHRBWk4Aqk-00051-00019137-00019534 were later arrested baa said protesters saHRBWk4Aqk-00052-00019535-00019808 did not get on to the runway but it was saHRBWk4Aqk-00053-00019809-00020281 closed as a precaution 56 Ryanair saHRBWk4Aqk-00054-00020282-00020591 flights were cancelled and 56 thousand saHRBWk4Aqk-00055-00020592-00020843 passengers were delayed by the protest saHRBWk4Aqk-00056-00020844-00021152 David Millward Transport editor for The saHRBWk4Aqk-00057-00021153-00021403 Telegraph suggested that they should be saHRBWk4Aqk-00058-00021404-00021668 called plain selfish and Judge John saHRBWk4Aqk-00059-00021669-00021937 Perkins told the court when sentencing saHRBWk4Aqk-00060-00021938-00022346 22 protesters to between 50 and 90 hours saHRBWk4Aqk-00061-00022347-00022705 of community services that substantial saHRBWk4Aqk-00062-00022706-00022993 loss was caused to the authorities that saHRBWk4Aqk-00063-00022994-00023383 were carrying out lawful activities I saHRBWk4Aqk-00064-00023384-00023650 accept there is an honorable tradition saHRBWk4Aqk-00065-00023651-00024005 of peaceful protest in this country and saHRBWk4Aqk-00066-00024006-00024422 long may it continue but that does not saHRBWk4Aqk-00067-00024423-00024752 justify the sort of activity that you saHRBWk4Aqk-00068-00024753-00024984 were involved in saHRBWk4Aqk-00069-00024985-00025405 Ryanair is seeking 2.2 million pounds in saHRBWk4Aqk-00070-00025406-00025672 compensation for the disruption caused saHRBWk4Aqk-00071-00025673-00026068 an almost 500 thousand pounds for saHRBWk4Aqk-00072-00026069-00026489 reputational damage from baa-baa saHRBWk4Aqk-00073-00026489-00026720 formally withdrew its planning saHRBWk4Aqk-00074-00026720-00027032 application for a second Stansted runway saHRBWk4Aqk-00075-00027033-00027845 on the 24th of May 2010 saHRBWk4Aqk-00076-00027847-00028706 topic Southampton Airport February 2009 saHRBWk4Aqk-00077-00028707-00028983 activists chained themselves to the main saHRBWk4Aqk-00078-00028983-00029264 entrance to Southampton Airport and put saHRBWk4Aqk-00079-00029266-00029577 up tents in protest at plans to expand saHRBWk4Aqk-00080-00029577-00030527 the airport topic Aberdeen Airport March saHRBWk4Aqk-00081-00030527-00030960 2009 saHRBWk4Aqk-00082-00030961-00031340 on the 3rd of March 2009 seven saHRBWk4Aqk-00083-00031341-00031620 protesters from plain stupid occupied a saHRBWk4Aqk-00084-00031620-00031862 taxiway at Aberdeen Airport saHRBWk4Aqk-00085-00031863-00032073 barricading themselves within a saHRBWk4Aqk-00086-00032074-00032321 makeshift wire enclosure while to saHRBWk4Aqk-00087-00032322-00032604 further protesters occupied the roof of saHRBWk4Aqk-00088-00032605-00032846 the main terminal building nine of the saHRBWk4Aqk-00089-00032847-00033123 activists involved were released on bail saHRBWk4Aqk-00090-00033124-00033392 from Aberdeen sheriff court on the 4th saHRBWk4Aqk-00091-00033393-00033657 of March after being charged with breach saHRBWk4Aqk-00092-00033658-00033930 of the peace and vandalism in connection saHRBWk4Aqk-00093-00033931-00034251 with the protest they were banned from saHRBWk4Aqk-00094-00034252-00035070 going near airports topic London City saHRBWk4Aqk-00095-00035071-00035726 Airport September 2009 saHRBWk4Aqk-00096-00035727-00036143 on the 29th of September 2009 plain saHRBWk4Aqk-00097-00036144-00036446 stupid activists together with activists saHRBWk4Aqk-00098-00036447-00036671 from flight the flights dressed up in saHRBWk4Aqk-00099-00036672-00036941 business suits protested at London City saHRBWk4Aqk-00100-00036942-00037187 Airport on the first day of the new saHRBWk4Aqk-00101-00037188-00037445 business class only transatlantic saHRBWk4Aqk-00102-00037446-00037780 British Airways flight to New York City saHRBWk4Aqk-00103-00037781-00038174 the service which carries 32 passengers saHRBWk4Aqk-00104-00038175-00038474 was launched one week after Willie Walsh saHRBWk4Aqk-00105-00038475-00038711 pledged to the United Nations that saHRBWk4Aqk-00106-00038712-00038975 aviation would deliver deep cuts in saHRBWk4Aqk-00107-00038976-00039251 carbon emissions over the coming decades saHRBWk4Aqk-00108-00039252-00039659 a spokesman for British Airways said the saHRBWk4Aqk-00109-00039660-00040010 company was absolutely committed to saHRBWk4Aqk-00110-00040011-00040310 tackling Aviation's impacts on climate saHRBWk4Aqk-00111-00040311-00041666 change topic Manchester Airport May 2010 saHRBWk4Aqk-00112-00041667-00042101 on the 24th of May 2010 two protests saHRBWk4Aqk-00113-00042102-00042398 took place simultaneously at Manchester saHRBWk4Aqk-00114-00042399-00043234 Airport topic London Heathrow Airport saHRBWk4Aqk-00115-00043235-00043810 July 2015 saHRBWk4Aqk-00116-00043811-00044227 on the 13th of July 2015 at London saHRBWk4Aqk-00117-00044228-00044545 Heathrow Airport 13 protesters cut a saHRBWk4Aqk-00118-00044546-00044793 hole in the metal perimeter fence of the saHRBWk4Aqk-00119-00044794-00045127 airport at 3:30 a.m. and occupied the saHRBWk4Aqk-00120-00045128-00045405 airport's North runway causing general saHRBWk4Aqk-00121-00045406-00045717 disruption and cancellation of 25 saHRBWk4Aqk-00122-00045718-00046077 flights they remained on the airport's saHRBWk4Aqk-00123-00046078-00046342 runway until 10:00 a.m. when they were saHRBWk4Aqk-00124-00046343-00046705 removed by police the motive was saHRBWk4Aqk-00125-00046706-00046927 opposition to the building of a third saHRBWk4Aqk-00126-00046928-00047182 runway at the airport which had been saHRBWk4Aqk-00127-00047183-00047392 recommended by the Airport Commission saHRBWk4Aqk-00128-00047393-00047583 only weeks earlier saHRBWk4Aqk-00129-00047584-00047854 all 13 protesters were arrested on saHRBWk4Aqk-00130-00047855-00048108 suspicion of offences of the aviation saHRBWk4Aqk-00131-00048109-00048508 act during their trial the protesters saHRBWk4Aqk-00132-00048509-00048733 were supported by the Green Party's saHRBWk4Aqk-00133-00048734-00049129 leader Natalie Bennett a testimony by saHRBWk4Aqk-00134-00049130-00049405 John McDonnell was deemed irrelevant by saHRBWk4Aqk-00135-00049406-00049774 the residing judge the protesters were saHRBWk4Aqk-00136-00049775-00050055 found guilty of aggravated trespass saHRBWk4Aqk-00137-00050056-00050349 although it was considered likely that saHRBWk4Aqk-00138-00050350-00050664 all 13 protesters would face custodial saHRBWk4Aqk-00139-00050665-00051057 sentences the sentencing on February 24 saHRBWk4Aqk-00140-00051058-00051460 2016 concluded a six-week sentence that saHRBWk4Aqk-00141-00051461-00051882 is suspended for 12 months the trial was saHRBWk4Aqk-00142-00051883-00052176 followed by a 300 strong group of saHRBWk4Aqk-00143-00052177-00052513 supporters outside the building one saHRBWk4Aqk-00144-00052514-00052650 member of the group saHRBWk4Aqk-00145-00052651-00052885 Danielle Pafford commented on the saHRBWk4Aqk-00146-00052886-00053250 sentence as a triumph for democracy a saHRBWk4Aqk-00147-00053251-00054191 triumph for the movement topic camp for saHRBWk4Aqk-00148-00054191-00055079 I'm at action August 2007 in 2007 the saHRBWk4Aqk-00149-00055079-00055409 climate camp in its second year chose to saHRBWk4Aqk-00150-00055410-00055685 protest near London Heathrow Airport and saHRBWk4Aqk-00151-00055686-00055916 on the last day of the week long camp saHRBWk4Aqk-00152-00055916-00056425 between 1000 and 1400 took part in a day saHRBWk4Aqk-00153-00056426-00056825 of action in the lead-up to the camp BAA saHRBWk4Aqk-00154-00056826-00057134 applied for a wide-reaching injunction saHRBWk4Aqk-00155-00057135-00057362 which could have restricted the movement saHRBWk4Aqk-00156-00057363-00057619 of over five million people near the saHRBWk4Aqk-00157-00057620-00057854 airport and on approach routes to the saHRBWk4Aqk-00158-00057854-00058211 airport ken livingstone the Mayor of saHRBWk4Aqk-00159-00058212-00058579 London said that someone at baa must be saHRBWk4Aqk-00160-00058580-00058925 out of their skull in the end an saHRBWk4Aqk-00161-00058926-00059225 injunction was granted covering three saHRBWk4Aqk-00162-00059226-00059431 named defendants and any members of saHRBWk4Aqk-00163-00059432-00059765 plain stupid Heathrow Association for saHRBWk4Aqk-00164-00059766-00059987 the control of aircraft noise and saHRBWk4Aqk-00165-00059988-00060334 airport watch who acted unlawfully saHRBWk4Aqk-00166-00060335-00060665 during the camp plain stupid also saHRBWk4Aqk-00167-00060666-00060880 carried out protests at Airbus saHRBWk4Aqk-00168-00060882-00061247 Farnborough and Biggin Hill after the saHRBWk4Aqk-00169-00061248-00061622 camp ended duncan Bonfield baa director saHRBWk4Aqk-00170-00061623-00061928 of corporate affairs and mark man baa saHRBWk4Aqk-00171-00061929-00062254 head of media relations resigned without saHRBWk4Aqk-00172-00062255-00063131 stating their reasons topic other acts saHRBWk4Aqk-00173-00063132-00063713 Shen's the group protested on the roof saHRBWk4Aqk-00174-00063714-00064042 of easy group's headquarters in November saHRBWk4Aqk-00175-00064043-00064371 2006 at the same time as the United saHRBWk4Aqk-00176-00064372-00064775 Nations climate talks in Nairobi about saHRBWk4Aqk-00177-00064776-00065054 20 easy group staff were delayed getting saHRBWk4Aqk-00178-00065055-00065310 into the building by an hour and a half saHRBWk4Aqk-00179-00065311-00065591 they disrupted the deliberations of a saHRBWk4Aqk-00180-00065592-00065873 transport select committee inquiry into saHRBWk4Aqk-00181-00065874-00066251 the future of UK airports operator baa saHRBWk4Aqk-00182-00066252-00066609 in November 2007 handing out leaflets saHRBWk4Aqk-00183-00066610-00066897 and chanting before being removed by saHRBWk4Aqk-00184-00066898-00067163 police during the climate March in saHRBWk4Aqk-00185-00067164-00067578 London in December 2007 plain stupid saHRBWk4Aqk-00186-00067579-00067784 activists claimed to have shut down saHRBWk4Aqk-00187-00067785-00068162 travel agents along the route their saHRBWk4Aqk-00188-00068163-00068510 spokesman said these businesses continue saHRBWk4Aqk-00189-00068511-00068835 with full support from the government to saHRBWk4Aqk-00190-00068836-00069203 profit from wrecking our climate in saHRBWk4Aqk-00191-00069204-00069615 January 2008 30 protestors from plain saHRBWk4Aqk-00192-00069616-00069909 stupid dressed as Penguins took over the saHRBWk4Aqk-00193-00069910-00070185 Natural History Museum's ice rink in saHRBWk4Aqk-00194-00070186-00070463 protest at British Airways sponsorship saHRBWk4Aqk-00195-00070464-00070671 of the Museum's annual winter saHRBWk4Aqk-00196-00070672-00071022 festivities in February 2008 plain saHRBWk4Aqk-00197-00071023-00071297 stupid launched a five-person strong saHRBWk4Aqk-00198-00071298-00071610 rooftop protest on the UK's houses of saHRBWk4Aqk-00199-00071611-00071966 parliament in April 2008 a number of saHRBWk4Aqk-00200-00071967-00072230 protesters climbed onto the roof of the saHRBWk4Aqk-00201-00072231-00072566 Scottish Parliament building they came saHRBWk4Aqk-00202-00072567-00072848 down after five hours and two people saHRBWk4Aqk-00203-00072849-00073128 were arrested the house of one of the saHRBWk4Aqk-00204-00073129-00073336 protesters was raided by police saHRBWk4Aqk-00205-00073337-00073562 afterwards which the protestor saHRBWk4Aqk-00206-00073563-00073809 considered to amount to harassment in saHRBWk4Aqk-00207-00073810-00074192 January 2009 plain stupid drew attention saHRBWk4Aqk-00208-00074193-00074486 to the opposition to the expansion of saHRBWk4Aqk-00209-00074487-00074717 Frankfurt Airport and visited the saHRBWk4Aqk-00210-00074718-00074997 protest camp in April on the 6th of saHRBWk4Aqk-00211-00074998-00075398 March 2009 protester Layla Dean through saHRBWk4Aqk-00212-00075399-00075623 green custard over Business Secretary saHRBWk4Aqk-00213-00075624-00075960 Lord Mandelson at a low-carbon summit saHRBWk4Aqk-00214-00075961-00076355 hosted by Gordon Brown the action was in saHRBWk4Aqk-00215-00076356-00076526 protest at the Freak saHRBWk4Aqk-00216-00076527-00076848 meetings between BIA representatives and saHRBWk4Aqk-00217-00076849-00077123 ministers plain stupid activists saHRBWk4Aqk-00218-00077124-00077415 disrupted the PR Week magazine award saHRBWk4Aqk-00219-00077416-00077805 ceremony on the 20th of October 2009 saHRBWk4Aqk-00220-00077806-00078068 after arriving in eveningwear and saHRBWk4Aqk-00221-00078069-00078380 hijacking the table reserved for Virgin saHRBWk4Aqk-00222-00078381-00078741 Atlantic most of the protesters were saHRBWk4Aqk-00223-00078742-00079604 removed after around an hour topic adopt saHRBWk4Aqk-00224-00079605-00079949 a resident scheme launched the 30th of saHRBWk4Aqk-00225-00079950-00080762 March 2009 plain stupid launched their saHRBWk4Aqk-00226-00080763-00081048 adopt the resident where individual eco saHRBWk4Aqk-00227-00081049-00081315 activists are buddied with residents of saHRBWk4Aqk-00228-00081316-00081548 sips inand will help them resist having saHRBWk4Aqk-00229-00081549-00081810 their houses demolished as part of any saHRBWk4Aqk-00230-00081811-00082094 future expansion of Heathrow forty saHRBWk4Aqk-00231-00082095-00082311 residents and activists were brought saHRBWk4Aqk-00232-00082312-00082592 together at st. Mary's Church Hall in saHRBWk4Aqk-00233-00082593-00083478 harmondsworth on the 30th of March topic saHRBWk4Aqk-00234-00083479-00084399 police and legal issues saHRBWk4Aqk-00235-00084400-00085353 topic infiltration by spy April 2008 in saHRBWk4Aqk-00236-00085354-00085730 April 2008 plain stupid claimed that saHRBWk4Aqk-00237-00085731-00085953 their group was infiltrated by an saHRBWk4Aqk-00238-00085954-00086367 international espionage agency The Times saHRBWk4Aqk-00239-00086368-00086709 reported that Toby Kendall 24 an saHRBWk4Aqk-00240-00086710-00087068 employee of c2i international had gone saHRBWk4Aqk-00241-00087069-00087317 undercover in the group using the name saHRBWk4Aqk-00242-00087318-00087788 of Ken Tobias Airport operator ba a saHRBWk4Aqk-00243-00087789-00088047 confirmed to the times that they had saHRBWk4Aqk-00244-00088048-00088392 been in contact with c2i international saHRBWk4Aqk-00245-00088393-00089241 but denied ever hiring the company topic saHRBWk4Aqk-00246-00089242-00089973 libel claim December 2008 saHRBWk4Aqk-00247-00089974-00090306 at the end of 2008 the group's website saHRBWk4Aqk-00248-00090307-00090633 was taken offline temporarily by their saHRBWk4Aqk-00249-00090634-00090876 web host one on one following saHRBWk4Aqk-00250-00090877-00091146 suggestions from their hosting company saHRBWk4Aqk-00251-00091147-00092022 that they were labelling ba a topic for saHRBWk4Aqk-00252-00092023-00092506 arrests after banner drop saHRBWk4Aqk-00253-00092507-00092955 in March 2009 four protestors were saHRBWk4Aqk-00254-00092956-00093176 arrested for breach of the peace saHRBWk4Aqk-00255-00093177-00093441 after a banner drop from a multi-story saHRBWk4Aqk-00256-00093442-00094256 car park at Edinburgh Airport topic saHRBWk4Aqk-00257-00094257-00094637 police tried to recruit Informer April saHRBWk4Aqk-00258-00094638-00095511 2009 in April 2009 The Guardian reported saHRBWk4Aqk-00259-00095512-00095784 that plain stupid activist matilda saHRBWk4Aqk-00260-00095785-00096012 gifford was subject to an attempt by saHRBWk4Aqk-00261-00096013-00096297 Strathclyde Police to recruit her as a saHRBWk4Aqk-00262-00096298-00097106 paid Informer about the group topic saHRBWk4Aqk-00263-00097107-00097565 Fairford Air Tattoo saHRBWk4Aqk-00264-00097566-00098055 in July 2010 plain stupid posted a spoof saHRBWk4Aqk-00265-00098056-00098298 website targeting the Fairford Air saHRBWk4Aqk-00266-00098299-00098537 Tattoo highlighting the linkage between saHRBWk4Aqk-00267-00098538-00098724 climate change and the saHRBWk4Aqk-00268-00098725-00099605 military-industrial complex topic saHRBWk4Aqk-00269-00099606-00100051 see also saHRBWk4Aqk-00270-00100052-00100591 Airport watch camp for climate action saHRBWk4Aqk-00271-00100592-00101081 climate rush environmental direct action saHRBWk4Aqk-00272-00101082-00101554 in the United Kingdom flying matters saHRBWk4Aqk-00273-00101555-00101894 plane mad skzmwGbS-1A-00000-00000012-00000826 foreign 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t2Ykivcm5Fy-00010-00003336-00003443 Jackson t2Ykivcm5Fy-00011-00003444-00003635 the King of Pop t2Ykivcm5Fy-00012-00003636-00003856 who would you most like to to model your t2Ykivcm5Fy-00013-00003857-00004031 career after I suppose one of my big t2Ykivcm5Fy-00014-00004032-00004327 heroes is really Michael Jackson he was t2Ykivcm5Fy-00015-00004328-00004636 he was almost a metaphorical hero and he t2Ykivcm5Fy-00016-00004637-00004835 was also a literal hero how well do you t2Ykivcm5Fy-00017-00004836-00005038 know Michael Jackson very well I have t2Ykivcm5Fy-00018-00005039-00005236 his jacket man yeah Michael Jackson's t2Ykivcm5Fy-00019-00005237-00005567 jacket which ones the one that we we did t2Ykivcm5Fy-00020-00005568-00005818 at the Jackson 5 20th 25th Anniversary t2Ykivcm5Fy-00021-00005819-00006070 Special all Swarovski Crystal oh that t2Ykivcm5Fy-00022-00006071-00006266 one yes that one t2Ykivcm5Fy-00023-00006267-00006619 [Applause] t2Ykivcm5Fy-00024-00006620-00006976 and I heard this song t2Ykivcm5Fy-00025-00006977-00007537 [Applause] t2Ykivcm5Fy-00026-00007538-00007727 now how do you become friends with t2Ykivcm5Fy-00027-00007728-00007864 Michael Jackson t2Ykivcm5Fy-00028-00007865-00008039 um where did uh we met him through t2Ykivcm5Fy-00029-00008040-00008213 Rodney Jerkins he was he was in the t2Ykivcm5Fy-00030-00008214-00008387 studio recording right and when he t2Ykivcm5Fy-00031-00008388-00008591 wanted to meet the both of us why is he t2Ykivcm5Fy-00032-00008592-00008824 buying you a car he never did anybody t2Ykivcm5Fy-00033-00008825-00008999 with a lot of expensive gifts no be t2Ykivcm5Fy-00034-00009000-00009185 honest he gave me a jacket that he wore t2Ykivcm5Fy-00035-00009186-00009460 for the 2001 anniversary what was t2Ykivcm5Fy-00036-00009461-00009677 Michael Jackson like in person he was t2Ykivcm5Fy-00037-00009678-00010019 fun he was jubilant he when he was t2Ykivcm5Fy-00038-00010020-00010295 around people that had good energy he t2Ykivcm5Fy-00039-00010296-00010528 was cool he could be himself but he was t2Ykivcm5Fy-00040-00010529-00010805 very introverted and he was very t2Ykivcm5Fy-00041-00010806-00011056 upset at the world because he told me he t2Ykivcm5Fy-00042-00011057-00011314 said Aaron I came out with bad Thriller t2Ykivcm5Fy-00043-00011315-00011464 and off the wall and I came out being t2Ykivcm5Fy-00044-00011465-00011705 really tough like a young brother and I t2Ykivcm5Fy-00045-00011706-00011831 did it and then t2Ykivcm5Fy-00046-00011832-00012023 these people just started attacking me t2Ykivcm5Fy-00047-00012024-00012185 and I'm a pedophile and I'm all this t2Ykivcm5Fy-00048-00012186-00012335 stuff he said t2Ykivcm5Fy-00049-00012336-00012496 and then he's like I had to change it t2Ykivcm5Fy-00050-00012497-00012677 he's like I had to go to human nature t2Ykivcm5Fy-00051-00012678-00012887 and Heal the World and Earth Song and I t2Ykivcm5Fy-00052-00012888-00013060 had he says like I had I was almost t2Ykivcm5Fy-00053-00013061-00013421 forced because I came out portraying a t2Ykivcm5Fy-00054-00013422-00013751 bad image which he wanted people to take t2Ykivcm5Fy-00055-00013752-00013894 him seriously and be like don't mess t2Ykivcm5Fy-00056-00013895-00014219 with me beat it yeah yeah Bad album Off t2Ykivcm5Fy-00057-00014219-00014386 the Wall Thriller those are all three t2Ykivcm5Fy-00058-00014387-00014627 aggressive albums yeah if you think t2Ykivcm5Fy-00059-00014628-00014830 about it Danny changed the game up and t2Ykivcm5Fy-00060-00014831-00015029 human nature was on Thriller yeah okay t2Ykivcm5Fy-00061-00015030-00015322 yeah but that was the segue into it now t2Ykivcm5Fy-00062-00015323-00015533 I feel you no yeah he became softer t2Ykivcm5Fy-00063-00015534-00015629 after bad t2Ykivcm5Fy-00064-00015630-00015886 yeah he had no choice because and there t2Ykivcm5Fy-00065-00015887-00016019 was no social media around that there t2Ykivcm5Fy-00066-00016019-00016253 was just news and Michael Jackson I beat t2Ykivcm5Fy-00067-00016254-00016463 his Guinness Book of World Records when t2Ykivcm5Fy-00068-00016464-00016636 I was 10 years old for being the t2Ykivcm5Fy-00069-00016637-00016786 youngest male solo artist to have four t2Ykivcm5Fy-00070-00016787-00016997 consecutive singles in the top 10 t2Ykivcm5Fy-00071-00016998-00017068 Billboard Chart t2Ykivcm5Fy-00072-00017069-00017603 [Music] t2Ykivcm5Fy-00073-00017604-00017927 Aaron Carter was in the Limelight the t2Ykivcm5Fy-00074-00017928-00018149 younger brother of Backstreet Boys Nick t2Ykivcm5Fy-00075-00018150-00018485 Carter had his own success as a child t2Ykivcm5Fy-00076-00018486-00018827 pop singer songs like I want candy and t2Ykivcm5Fy-00077-00018828-00019193 crush on you raised him to fame candy t2Ykivcm5Fy-00078-00019194-00019564 it's just a project that I wanted I've t2Ykivcm5Fy-00079-00019565-00019750 been wanting to do and I finally have t2Ykivcm5Fy-00080-00019751-00019907 the chance to do it t2Ykivcm5Fy-00081-00019908-00020177 oh t2Ykivcm5Fy-00082-00020178-00020375 Michael Jackson then reached out to my t2Ykivcm5Fy-00083-00020376-00020513 mom and said hey I want to give your son t2Ykivcm5Fy-00084-00020514-00020705 the title of Prince of Pop you can use t2Ykivcm5Fy-00085-00020706-00020908 that my mom wrote a book called Prince t2Ykivcm5Fy-00086-00020909-00021197 of pop and then I did a song with t2Ykivcm5Fy-00087-00021198-00021407 Michael Jackson he picked a handful of t2Ykivcm5Fy-00088-00021408-00021550 people Luther Vandross Celine Dion t2Ykivcm5Fy-00089-00021551-00021839 Beyonce uh Justin Timberlake and me how t2Ykivcm5Fy-00090-00021840-00022072 old were you when you know I was 15 16 t2Ykivcm5Fy-00091-00022073-00022193 years old t2Ykivcm5Fy-00092-00022194-00022385 I did the song what more can I give he t2Ykivcm5Fy-00093-00022386-00022517 called me in to do the song with Luther t2Ykivcm5Fy-00094-00022518-00022943 Vandross he picked Luther Usher Celine t2Ykivcm5Fy-00095-00022944-00023027 Dion t2Ykivcm5Fy-00096-00023028-00023369 uh me my brother and Destiny's Child t2Ykivcm5Fy-00097-00023370-00023543 like Billy Gilman and those are people t2Ykivcm5Fy-00098-00023544-00023705 he picked to do what more can I get like t2Ykivcm5Fy-00099-00023706-00023855 if you signed it and then he just t2Ykivcm5Fy-00100-00023856-00024053 mimicked perfectly the way you do it t2Ykivcm5Fy-00101-00024054-00024239 that might be cool and then we'll just t2Ykivcm5Fy-00102-00024240-00024467 do one where you're Faking It just so t2Ykivcm5Fy-00103-00024468-00024700 for camera or you're both out there what t2Ykivcm5Fy-00104-00024701-00025053 I mean t2Ykivcm5Fy-00105-00025054-00025912 [Music] t2Ykivcm5Fy-00106-00025913-00026134 the King of Pop t2Ykivcm5Fy-00107-00026135-00026345 and we did a song called what more can I t2Ykivcm5Fy-00108-00026345-00026501 give and then I opened up within Madison t2Ykivcm5Fy-00109-00026502-00026746 Square Garden on September 9th and t2Ykivcm5Fy-00110-00026747-00026945 September 10th of 2001 and we all left t2Ykivcm5Fy-00111-00026945-00027167 the morning of September September 11th t2Ykivcm5Fy-00112-00027168-00027462 and I saw the plane hit the building t2Ykivcm5Fy-00113-00027463-00027630 [Music] t2Ykivcm5Fy-00114-00027631-00028370 [Applause] t2Ykivcm5Fy-00115-00028372-00028979 [Music] t2Ykivcm5Fy-00116-00028980-00029290 so you can give t2Ykivcm5Fy-00117-00029291-00030102 to have one here t2Ykivcm5Fy-00118-00030104-00030340 how did your brother end up at Michael t2Ykivcm5Fy-00119-00030341-00030557 Jackson's Place uh we had gone there t2Ykivcm5Fy-00120-00030558-00030707 with uh it was his birthday party yeah t2Ykivcm5Fy-00121-00030708-00030874 it was his birthday party and Mike Tyson t2Ykivcm5Fy-00122-00030875-00031223 was there how do you get invited yeah t2Ykivcm5Fy-00123-00031224-00031414 um him and Aaron were friends yeah had t2Ykivcm5Fy-00124-00031416-00031685 you been to uh Neverland yeah I smashed t2Ykivcm5Fy-00125-00031686-00032052 his birthday cake in his face okay t2Ykivcm5Fy-00126-00032054-00032293 [Applause] t2Ykivcm5Fy-00127-00032294-00032596 full fight we love you Mike happy t2Ykivcm5Fy-00128-00032597-00032879 birthday man get them back dude we all t2Ykivcm5Fy-00129-00032880-00033055 love you very much t2Ykivcm5Fy-00130-00033056-00033223 oh t2Ykivcm5Fy-00131-00033224-00033677 oh my god get him back Aaron that's nice t2Ykivcm5Fy-00132-00033678-00033879 foreign t2Ykivcm5Fy-00133-00033880-00036515 [Music] t2Ykivcm5Fy-00134-00036516-00037199 to t2Ykivcm5Fy-00135-00037200-00037333 do t2Ykivcm5Fy-00136-00037334-00037579 because t2Ykivcm5Fy-00137-00037580-00038072 I just can't stop t5smF59Oy_M-00000-00000032-00000271 dear lianit i send you the warmest t5smF59Oy_M-00001-00000272-00000511 wishes for your birthday t5smF59Oy_M-00002-00000512-00000751 it is another birthday that you are t5smF59Oy_M-00003-00000752-00001007 unjustly spending in prison because of t5smF59Oy_M-00004-00001008-00001247 your commitment to democracy t5smF59Oy_M-00005-00001248-00001495 and the rule of law t5smF59Oy_M-00006-00001496-00001743 i and the green parliamentary group in t5smF59Oy_M-00007-00001744-00001982 the german bullet star extend t5smF59Oy_M-00008-00001984-00002223 even more than two years t5smF59Oy_M-00009-00002224-00002487 after the fraudulent presidential t5smF59Oy_M-00010-00002488-00002607 election t5smF59Oy_M-00011-00002608-00002926 firmly at the site of the belarusian t5smF59Oy_M-00012-00002927-00003118 democratic movement t5smF59Oy_M-00013-00003119-00003311 we demand t5smF59Oy_M-00014-00003311-00003486 not only your t5smF59Oy_M-00015-00003488-00003679 but the immediate release of all t5smF59Oy_M-00016-00003679-00003806 political t5smF59Oy_M-00017-00003807-00004063 prisoners in belarus t5smF59Oy_M-00018-00004064-00004283 your striving and efforts for t5smF59Oy_M-00019-00004284-00004559 democracy for human rights and for t5smF59Oy_M-00020-00004560-00004822 justice is not punishable t5smF59Oy_M-00021-00004823-00005270 and must not be subject to punishment t5smF59Oy_M-00022-00005271-00005391 myanit t5smF59Oy_M-00023-00005392-00005727 you have my and our solidarity t5smF59Oy_M-00024-00005728-00005959 we stand by and with you t5smF59Oy_M-00025-00005960-00006300 all the best t8Y91tSOoaY-00000-00000424-00000655 [Music] t8Y91tSOoaY-00001-00000656-00001272 like this t8Y91tSOoaY-00002-00001273-00001583 [Music] tsDSia-EaFk-00000-00000000-00000145 today we're gonna be talking about the tsDSia-EaFk-00001-00000146-00000478 Sony FDR x3000 and some tips and tricks tsDSia-EaFk-00002-00000479-00001241 as far as getting better audio everyone tsDSia-EaFk-00003-00001242-00001420 welcome back my name is Rebecca Mayer tsDSia-EaFk-00004-00001421-00001589 and if you're new to this program for tsDSia-EaFk-00005-00001590-00001768 summer you could begin by welcoming you tsDSia-EaFk-00006-00001769-00001934 I'd predominately do tech reviews of tsDSia-EaFk-00007-00001935-00002063 gizmos and gadgets so if that's tsDSia-EaFk-00008-00002064-00002225 something that you're interested in make tsDSia-EaFk-00009-00002226-00002354 sure you hit the subscribe button and tsDSia-EaFk-00010-00002355-00002485 don't forget to ring the notification tsDSia-EaFk-00011-00002486-00002720 about so the very first thing that I'd tsDSia-EaFk-00012-00002721-00002941 like to talk about is this little guy tsDSia-EaFk-00013-00002942-00003175 this thing is amazing so if you've been tsDSia-EaFk-00014-00003176-00003428 out and about and getting some really tsDSia-EaFk-00015-00003429-00003697 bad like wind noise and things like that tsDSia-EaFk-00016-00003698-00003886 if you just stick one of these little tsDSia-EaFk-00017-00003887-00004136 guys right on the front it's gonna just tsDSia-EaFk-00018-00004137-00004454 cut down your that the wind noise a lot tsDSia-EaFk-00019-00004455-00004718 so this thing is amazing and it's so tsDSia-EaFk-00020-00004719-00004895 good I even use it on my point-and-shoot tsDSia-EaFk-00021-00004896-00005138 and I'll have the link below if you tsDSia-EaFk-00022-00005139-00005306 wanted to pick up one of these so that's tsDSia-EaFk-00023-00005307-00005588 great if you want to be able to use you tsDSia-EaFk-00024-00005589-00005750 know use this without an external mic tsDSia-EaFk-00025-00005751-00006031 but if you do want to be able to use an tsDSia-EaFk-00026-00006032-00006206 external mic the other thing that I tsDSia-EaFk-00027-00006207-00006493 found and this I absolutely love well tsDSia-EaFk-00028-00006494-00006664 first of all as some of you may know I tsDSia-EaFk-00029-00006665-00007070 do use my h1 zoom a lot I use it for tsDSia-EaFk-00030-00007070-00007231 everything and it's it's great because tsDSia-EaFk-00031-00007233-00007549 you can actually monitor the sound waves tsDSia-EaFk-00032-00007550-00007667 and things like that see if you're tsDSia-EaFk-00033-00007668-00007996 peaking or not but but like with the tsDSia-EaFk-00034-00007997-00008192 Sony FDR extra thousand it is quite tsDSia-EaFk-00035-00008193-00008521 small so to attach this with an external tsDSia-EaFk-00036-00008522-00008738 mic or even using this as an external tsDSia-EaFk-00037-00008739-00008917 mic I mean it's it's kind of big right tsDSia-EaFk-00038-00008918-00009248 you can actually use this to turn down tsDSia-EaFk-00039-00009249-00009499 the the mic internally and it's it's tsDSia-EaFk-00040-00009500-00009716 fantastic because we don't have that tsDSia-EaFk-00041-00009717-00009896 luxury of being able to play with our tsDSia-EaFk-00042-00009897-00010121 with our microphone and things like that tsDSia-EaFk-00043-00010122-00010339 like we do on a DSLR all right so this tsDSia-EaFk-00044-00010340-00010606 is me using a lavalier it probably tsDSia-EaFk-00045-00010607-00010892 sounds absolutely horrific and it's tsDSia-EaFk-00046-00010893-00011033 peaking and tsDSia-EaFk-00047-00011034-00011234 it sounds awful because I've tried it a tsDSia-EaFk-00048-00011235-00011527 thousand times this is just a test of it tsDSia-EaFk-00049-00011528-00011770 with the lavalier alright so I've got tsDSia-EaFk-00050-00011771-00012080 the record plugged in and as you can tsDSia-EaFk-00051-00012081-00012374 tell right now the sound is horrific but tsDSia-EaFk-00052-00012375-00012599 what we can do is actually just adjust tsDSia-EaFk-00053-00012600-00012985 the volume down and adjust it down and tsDSia-EaFk-00054-00012986-00013202 at this point it should sound a little tsDSia-EaFk-00055-00013203-00013555 bit better it definitely should sound tsDSia-EaFk-00056-00013556-00013838 not as peaking as much as it was before tsDSia-EaFk-00057-00013838-00014180 so oh no I think this is a great little tsDSia-EaFk-00058-00014181-00014390 fix for this little device now at this tsDSia-EaFk-00059-00014391-00014621 point I'm using the rode videomicro tsDSia-EaFk-00060-00014622-00014878 and it's it's great again I'm using the tsDSia-EaFk-00061-00014879-00015050 court so I'm able to adjust the volume tsDSia-EaFk-00062-00015051-00015344 up and down and that way I can make any tsDSia-EaFk-00063-00015344-00015500 slight adjustments that I might need to tsDSia-EaFk-00064-00015501-00015791 make now the other thing is you may have tsDSia-EaFk-00065-00015791-00016138 actually left a air-conditioning unit tsDSia-EaFk-00066-00016140-00016450 running and it's so annoying when you tsDSia-EaFk-00067-00016451-00016603 hear that after the fact you're like oh tsDSia-EaFk-00068-00016604-00016850 man if I could just get rid of that air tsDSia-EaFk-00069-00016851-00017024 conditioning noise you can actually use tsDSia-EaFk-00070-00017025-00017275 something called audacity all you have tsDSia-EaFk-00071-00017276-00017509 to do is change your video form you need tsDSia-EaFk-00072-00017510-00017750 to get that waveform and that way you tsDSia-EaFk-00073-00017751-00017933 can literally like cut out that tsDSia-EaFk-00074-00017934-00018134 background noise or the air conditioning tsDSia-EaFk-00075-00018135-00018777 or you know whatever it is tsDSia-EaFk-00076-00018778-00019057 all right so I've got the new cord tsDSia-EaFk-00077-00019058-00019308 plugged in and as you can see it sounds tsDSia-EaFk-00078-00019309-00019594 awful all right so the last tip that I tsDSia-EaFk-00079-00019595-00019813 have for you is to use audacity audacity tsDSia-EaFk-00080-00019814-00020053 is a free program in and is absolutely tsDSia-EaFk-00081-00020054-00020233 fantastic so if you've got any hissing tsDSia-EaFk-00082-00020234-00020350 in the background or you want to cut tsDSia-EaFk-00083-00020351-00020518 some things out that you don't like the tsDSia-EaFk-00084-00020519-00020860 sound of this has a lot of options all tsDSia-EaFk-00085-00020861-00021150 right so my I just made a little clip tsDSia-EaFk-00086-00021151-00021394 just to give you an example so I'm gonna tsDSia-EaFk-00087-00021395-00021694 go ahead and open up that clip now and tsDSia-EaFk-00088-00021695-00021988 um I went ahead and I already made it tsDSia-EaFk-00089-00021989-00022264 into an audio clip I use filmora sofa tsDSia-EaFk-00090-00022265-00022522 Mora is a very easy program so you can tsDSia-EaFk-00091-00022523-00022780 change any or video to audio and it's tsDSia-EaFk-00092-00022781-00022942 it's really great if you'd like to see a tsDSia-EaFk-00093-00022943-00023055 tutorial in that please let me know tsDSia-EaFk-00094-00023056-00023283 alright so the very first step is going tsDSia-EaFk-00095-00023284-00023547 to be this is my sound my sound waves tsDSia-EaFk-00096-00023548-00023797 I'm sure you're used to that already I'm tsDSia-EaFk-00097-00023798-00024016 just going to highlight what is the tsDSia-EaFk-00098-00024017-00024442 blank area or the no speaking area I'm tsDSia-EaFk-00099-00024443-00024780 going to go into effect and then we're tsDSia-EaFk-00100-00024781-00025111 going to go into noise reduction and up tsDSia-EaFk-00101-00025112-00025509 here we are going to click this but just tsDSia-EaFk-00102-00025510-00025815 check in your noise reduction area these tsDSia-EaFk-00103-00025816-00026083 are the decibels so you can bring it tsDSia-EaFk-00104-00026083-00026305 down more if you want but you may end up tsDSia-EaFk-00105-00026306-00026563 losing some you know some of your voice tsDSia-EaFk-00106-00026564-00026814 talking so about 6 is is where I keep tsDSia-EaFk-00107-00026816-00027094 mine and I'm going to get the noise tsDSia-EaFk-00108-00027095-00027367 profile now so once I've done that I'm tsDSia-EaFk-00109-00027368-00027904 gonna hit control a that that highlights tsDSia-EaFk-00110-00027905-00028189 the entire clip I go back into effect tsDSia-EaFk-00111-00028189-00028558 and repeat noise reduction and you can tsDSia-EaFk-00112-00028558-00028819 see here that that background background tsDSia-EaFk-00113-00028820-00029124 noise has been eliminated quite a bit tsDSia-EaFk-00114-00029125-00029421 alright so I've got the new cord plugged tsDSia-EaFk-00115-00029422-00029748 in and as you can see it sounds awful tsDSia-EaFk-00116-00029749-00029962 alright guys thank you so much for tsDSia-EaFk-00117-00029963-00030151 stopping by I really do appreciate it if tsDSia-EaFk-00118-00030152-00030277 you enjoyed this video tsDSia-EaFk-00119-00030279-00030383 make sure you hit that subscribe button tsDSia-EaFk-00120-00030383-00030533 and don't forget to ring the tsDSia-EaFk-00121-00030533-00030716 notification bell alright guys we'll see tsDSia-EaFk-00122-00030717-00030791 you soon tsDSia-EaFk-00123-00030792-00031683 [Music] tsDSia-EaFk-00124-00031683-00031689 you tsDSia-EaFk-00125-00031689-00031980 [Music] tt1AJgPIkFu-00000-00000033-00000342 foreign tt1AJgPIkFu-00001-00000343-00000612 [Music] tt9aYD4kKhQ-00000-00000024-00001851 [Music] tt9aYD4kKhQ-00001-00001852-00002399 [Music] tt9aYD4kKhQ-00002-00002400-00002936 like rabbits tt9aYD4kKhQ-00003-00002937-00003506 [Music] tt9aYD4kKhQ-00004-00003507-00005336 [Music] tt9aYD4kKhQ-00005-00005337-00005599 [Music] tt9aYD4kKhQ-00006-00005600-00006136 like rabbits tt9aYD4kKhQ-00007-00006137-00006391 [Music] tt9aYD4kKhQ-00008-00006392-00006692 [__] tteGQ2wBa_Y-00000-00000090-00000257 apparently I'm gonna have to record it tteGQ2wBa_Y-00001-00000258-00000437 like this because the recording software tteGQ2wBa_Y-00002-00000438-00000676 keeps crashing when I'm in full screen tteGQ2wBa_Y-00003-00000677-00000893 it keeps glitching so uh tteGQ2wBa_Y-00004-00000894-00001618 we're gonna react to the video right now tteGQ2wBa_Y-00005-00001619-00002231 there's train either I suppose tteGQ2wBa_Y-00006-00002232-00002875 yep tteGQ2wBa_Y-00007-00002876-00003274 how what just random talk oh my God that tteGQ2wBa_Y-00008-00003275-00003563 is creepy tteGQ2wBa_Y-00009-00003564-00004777 foreign tteGQ2wBa_Y-00010-00004778-00005033 there's another one tteGQ2wBa_Y-00011-00005034-00005710 you gotta be serious tteGQ2wBa_Y-00012-00005711-00006118 [Applause] tteGQ2wBa_Y-00013-00006119-00006583 ah tteGQ2wBa_Y-00014-00006584-00006953 Thomas wins again tteGQ2wBa_Y-00015-00006954-00007217 oh tteGQ2wBa_Y-00016-00007218-00007367 this is probably gonna be a quick tteGQ2wBa_Y-00017-00007368-00008039 reaction tteGQ2wBa_Y-00018-00008040-00008242 oh that's gonna be it for today's video tteGQ2wBa_Y-00019-00008243-00008405 I'll see y'all in the next video This is tteGQ2wBa_Y-00020-00008406-00008714 actually quite a quick video tuRaDP3w9i0-00000-00000114-00001266 foreign tuRaDP3w9i0-00001-00001267-00003213 [Applause] tuRaDP3w9i0-00002-00003214-00003772 [Music] tuRaDP3w9i0-00003-00003773-00004667 what's up guys tuRaDP3w9i0-00004-00004668-00007481 [Music] tuRaDP3w9i0-00005-00007481-00008349 foreign tuRaDP3w9i0-00006-00008350-00009521 [Applause] tuRaDP3w9i0-00007-00009522-00010067 [Applause] tuRaDP3w9i0-00008-00010068-00011627 [Music] tuRaDP3w9i0-00009-00011628-00012028 thank you tuRaDP3w9i0-00010-00012029-00013169 [Music] tuRaDP3w9i0-00011-00013171-00014647 [Applause] tuRaDP3w9i0-00012-00014647-00014807 thank you tuRaDP3w9i0-00013-00014808-00015669 foreign tuRaDP3w9i0-00014-00015671-00015721 [Music] tuRaDP3w9i0-00015-00015722-00017042 [Applause] tuRaDP3w9i0-00016-00017043-00017873 [Music] tuRaDP3w9i0-00017-00017874-00018084 [Applause] tuRaDP3w9i0-00018-00018085-00018552 [Music] tuRaDP3w9i0-00019-00018553-00020185 [Applause] tuRaDP3w9i0-00020-00020186-00022325 [Applause] tuRaDP3w9i0-00021-00022326-00023064 foreign tuRaDP3w9i0-00022-00023065-00024105 [Music] tuRaDP3w9i0-00023-00024106-00025393 [Music] tuRaDP3w9i0-00024-00025394-00027408 [Applause] tuRaDP3w9i0-00025-00027410-00028774 thank you tuRaDP3w9i0-00026-00028775-00029483 [Music] tuRaDP3w9i0-00028-00035078-00036773 thank you tuRaDP3w9i0-00029-00036774-00039325 foreign tuRaDP3w9i0-00031-00042563-00043112 foreign tuRaDP3w9i0-00032-00043113-00043787 [Music] tuRaDP3w9i0-00034-00047184-00048204 [Applause] tuRaDP3w9i0-00035-00048205-00049325 [Music] tuRaDP3w9i0-00036-00049326-00049857 [Music] tuRaDP3w9i0-00037-00049858-00052079 [Music] tuRaDP3w9i0-00040-00064301-00065247 foreign tuRaDP3w9i0-00042-00068718-00069863 thank you tuRaDP3w9i0-00043-00069864-00072131 [Music] tuRaDP3w9i0-00047-00085681-00086725 [Music] tuRaDP3w9i0-00048-00086726-00088901 thank you tuRaDP3w9i0-00049-00088902-00089441 [Music] tuRaDP3w9i0-00050-00089442-00090548 [Music] tuRaDP3w9i0-00051-00090549-00091407 [Music] tuRaDP3w9i0-00052-00091408-00092903 [Music] tuRaDP3w9i0-00053-00092904-00093106 thank you tuRaDP3w9i0-00054-00093107-00093901 foreign tuRaDP3w9i0-00055-00093902-00095567 [Music] tuRaDP3w9i0-00056-00095568-00096660 [Music] tuRaDP3w9i0-00057-00096661-00098767 [Applause] tuRaDP3w9i0-00058-00098768-00099003 thank you tuRaDP3w9i0-00059-00099004-00100631 [Music] tuRaDP3w9i0-00060-00100632-00100781 foreign tuRaDP3w9i0-00061-00100782-00101346 [Applause] tuRaDP3w9i0-00062-00101347-00102456 [Music] tuRaDP3w9i0-00063-00102457-00104022 [Music] tuRaDP3w9i0-00064-00104023-00105713 [Music] tuRaDP3w9i0-00067-00112314-00112751 foreign tuRaDP3w9i0-00068-00112752-00114738 foreign tuRaDP3w9i0-00069-00114739-00117318 [Music] tuRaDP3w9i0-00070-00117319-00119002 [Music] tuRaDP3w9i0-00071-00119003-00119993 all right tuRaDP3w9i0-00072-00119994-00122276 foreign tuRaDP3w9i0-00073-00122277-00123409 [Music] tuRaDP3w9i0-00074-00123410-00124360 [Music] tuRaDP3w9i0-00076-00127936-00128831 [Music] tuRaDP3w9i0-00077-00128832-00129752 [Laughter] tuRaDP3w9i0-00078-00129753-00130084 [Music] tuRaDP3w9i0-00079-00130085-00130699 foreign tuRaDP3w9i0-00080-00130700-00131650 [Music] tuRaDP3w9i0-00081-00131651-00132631 [Music] tuRaDP3w9i0-00082-00132632-00133458 [Music] tuRaDP3w9i0-00083-00133459-00135377 [Music] tuRaDP3w9i0-00084-00135378-00136750 [Music] tuRaDP3w9i0-00085-00136751-00138011 [Music] tuRaDP3w9i0-00086-00138012-00138305 foreign tuRaDP3w9i0-00087-00138306-00141029 [Music] tuRaDP3w9i0-00088-00141030-00141859 [Music] tuRaDP3w9i0-00089-00141860-00144814 [Music] tuRaDP3w9i0-00090-00144815-00144960 thank you tuRaDP3w9i0-00091-00144961-00147061 [Music] tuRaDP3w9i0-00092-00147062-00147736 [Music] tuRaDP3w9i0-00093-00147737-00148245 [Music] tuRaDP3w9i0-00094-00148246-00150694 [Music] tuRaDP3w9i0-00095-00150695-00152455 [Music] tuRaDP3w9i0-00096-00152456-00152909 [Music] tuRaDP3w9i0-00097-00152910-00153905 foreign tuRaDP3w9i0-00098-00153906-00154273 [Music] tvmpEHH8eMc-00000-00000142-00000545 so our first activity in SEO is to get a tvmpEHH8eMc-00001-00000546-00000890 basic understanding of the search engine tvmpEHH8eMc-00002-00000891-00001324 conceptually how it works and such so go tvmpEHH8eMc-00003-00001325-00001507 ahead and open up your web browser go tvmpEHH8eMc-00004-00001508-00001712 ahead and ever see anywhere go ahead and tvmpEHH8eMc-00005-00001713-00001885 open up your web browser any web tvmpEHH8eMc-00006-00001886-00002014 browsers you like we've got all the tvmpEHH8eMc-00007-00002016-00002615 popular ones down here and then we will tvmpEHH8eMc-00008-00002616-00003304 go to google.com tvmpEHH8eMc-00009-00003304-00003583 in addition to doing this lecture and tvmpEHH8eMc-00010-00003584-00003859 showing you things and you doing it as tvmpEHH8eMc-00011-00003860-00004225 well I'm going to make notes on the tvmpEHH8eMc-00012-00004226-00004507 computer here and I'll put these notes tvmpEHH8eMc-00013-00004508-00004816 in the network folder at the end of the tvmpEHH8eMc-00014-00004817-00005022 day I'll remind you where the network tvmpEHH8eMc-00015-00005023-00005413 folder is later on I'm gonna write notes tvmpEHH8eMc-00016-00005414-00005665 on the computer and you're welcome also tvmpEHH8eMc-00017-00005666-00006082 to open up Microsoft Word or whatever tvmpEHH8eMc-00018-00006083-00006481 and you can write notes on our computer tvmpEHH8eMc-00019-00006481-00006696 take notes on paper whatever what I'm tvmpEHH8eMc-00020-00006697-00006904 gonna write down here also I'll give you tvmpEHH8eMc-00021-00006905-00007248 these notes by the end of the day tvmpEHH8eMc-00022-00007250-00007653 so first we'll go to google.com tvmpEHH8eMc-00023-00007654-00007992 we'll say here SEO search engine tvmpEHH8eMc-00024-00007993-00008560 optimization tvmpEHH8eMc-00025-00008561-00009252 SEM search engine marketing tvmpEHH8eMc-00026-00009253-00009552 so most of you that came in you've heard tvmpEHH8eMc-00027-00009553-00009975 of to various degrees SEO and no one tvmpEHH8eMc-00028-00009976-00010206 raised their hands about SEM that's fine tvmpEHH8eMc-00029-00010207-00010482 that's kind of a newer generation of tvmpEHH8eMc-00030-00010483-00011061 this because search engines tvmpEHH8eMc-00031-00011062-00011717 is a website that helps you find stuff tvmpEHH8eMc-00032-00011718-00012090 what is one possible search engine you tvmpEHH8eMc-00033-00012091-00012585 might have heard of calm good any other tvmpEHH8eMc-00034-00012586-00012929 search engines you might have heard of tvmpEHH8eMc-00035-00012930-00013432 yahoo.com unis anything else tvmpEHH8eMc-00036-00013433-00013794 being dark on anything else tvmpEHH8eMc-00037-00013795-00014238 Michels AltaVista classic yeah kind of tvmpEHH8eMc-00038-00014240-00014403 stuff there's another one tvmpEHH8eMc-00039-00014404-00014788 one more duck duck go so all of these tvmpEHH8eMc-00040-00014788-00015111 are search engines and some of you might tvmpEHH8eMc-00041-00015112-00015286 remember Yahoo and some of you might tvmpEHH8eMc-00042-00015287-00015441 have heard of being and some of you tvmpEHH8eMc-00043-00015443-00015703 what's that go well there's plenty tvmpEHH8eMc-00044-00015704-00015897 there's lots of websites out there but tvmpEHH8eMc-00045-00015898-00016108 Google is the big famous one so big so tvmpEHH8eMc-00046-00016109-00016366 famous that it's become a verb you say tvmpEHH8eMc-00047-00016366-00016516 google it I don't know what that is tvmpEHH8eMc-00048-00016517-00016869 google it which is trying to say search tvmpEHH8eMc-00049-00016870-00017350 for it online there's been discussion tvmpEHH8eMc-00050-00017351-00017599 about the the word Google might become tvmpEHH8eMc-00051-00017600-00017899 genericized you've heard of Kleenex tvmpEHH8eMc-00052-00017900-00018166 right you've heard of tvmpEHH8eMc-00053-00018167-00018403 scotch tape you've heard of dumpster tvmpEHH8eMc-00054-00018404-00018658 those are actually trademarked words tvmpEHH8eMc-00055-00018659-00018841 from a company there's a company called tvmpEHH8eMc-00056-00018842-00019150 dumpster which is you know the dumpster tvmpEHH8eMc-00057-00019151-00019426 brand trash receptacle you've heard of tvmpEHH8eMc-00058-00019427-00019669 Kleenex well that's a Kleenex brand tvmpEHH8eMc-00059-00019670-00019987 facial tissue but those words have tvmpEHH8eMc-00060-00019988-00020343 become so generic that now it's simply tvmpEHH8eMc-00061-00020344-00020650 Kleenex or dumpster or whatever these tvmpEHH8eMc-00062-00020651-00020818 other words that have become generic so tvmpEHH8eMc-00063-00020819-00020965 people are saying is Google we're gonna tvmpEHH8eMc-00064-00020966-00021103 become generic there's already been tvmpEHH8eMc-00065-00021104-00021511 lawsuits against Google it becoming tvmpEHH8eMc-00066-00021512-00021727 generic because now I rinse this yeah tvmpEHH8eMc-00067-00021728-00021909 google it what we're trying to say is tvmpEHH8eMc-00068-00021910-00022258 search online tvmpEHH8eMc-00069-00022259-00022492 so I bring that up also because we're tvmpEHH8eMc-00070-00022493-00022675 gonna cover two search engines in this tvmpEHH8eMc-00071-00022676-00023032 class google the big famous one but then tvmpEHH8eMc-00072-00023033-00023512 also Bing Bing is the second place most tvmpEHH8eMc-00073-00023513-00023925 popular search engine at the moment and tvmpEHH8eMc-00074-00023926-00024286 back in the 90s Yahoo was number one no tvmpEHH8eMc-00075-00024287-00024616 it's not it's really really low in usage tvmpEHH8eMc-00076-00024617-00024908 and popularity google is the big one tvmpEHH8eMc-00077-00024909-00025378 back in the day Yahoo had about like 98 tvmpEHH8eMc-00078-00025379-00025665 percent usage everyone that was going tvmpEHH8eMc-00079-00025666-00025959 online to search was Yahoo ingens they tvmpEHH8eMc-00080-00025960-00026268 were searching on Yahoo about 98% usage tvmpEHH8eMc-00081-00026269-00026769 what do you think maybe Google is at tvmpEHH8eMc-00082-00026770-00027130 it's a trick question tvmpEHH8eMc-00083-00027131-00027326 how much tvmpEHH8eMc-00084-00027327-00027862 99 maybe anyone I it's it's somewhere tvmpEHH8eMc-00085-00027863-00028108 around 60% tvmpEHH8eMc-00086-00028108-00028333 but it's so famous I everyone uses the tvmpEHH8eMc-00087-00028333-00028642 word and it's so famous well there's tvmpEHH8eMc-00088-00028643-00028789 also more competition back in the day tvmpEHH8eMc-00089-00028789-00028989 Yahoo was the only search engine it was tvmpEHH8eMc-00090-00028991-00029233 like one of the first search engines for tvmpEHH8eMc-00091-00029233-00029421 websites so obviously it got that high tvmpEHH8eMc-00092-00029422-00029626 because there wasn't any competition and tvmpEHH8eMc-00093-00029627-00029800 it had a very revolutionary type of tvmpEHH8eMc-00094-00029801-00030018 algorithm and to come back to this term tvmpEHH8eMc-00095-00030019-00030411 in a moment algorithm tvmpEHH8eMc-00096-00030412-00030814 River and so Yahoo back in the 90s tvmpEHH8eMc-00097-00030816-00031374 nineties had a very high usage nowadays tvmpEHH8eMc-00098-00031375-00031620 Google you can see it actually more like tvmpEHH8eMc-00099-00031620-00031743 sixty to seventy percent somewhere tvmpEHH8eMc-00100-00031744-00032306 around there in the attendance and Bing tvmpEHH8eMc-00101-00032307-00032724 it's approximately somewhere around tvmpEHH8eMc-00102-00032725-00033108 twenty to thirty percent depending on tvmpEHH8eMc-00103-00033109-00033264 the measurement not everyone can agree tvmpEHH8eMc-00104-00033265-00033453 on these things so this is a very big tvmpEHH8eMc-00105-00033454-00033627 range but being is about twenty to tvmpEHH8eMc-00106-00033628-00033804 thirty percent might say otherwise so tvmpEHH8eMc-00107-00033805-00033951 high I've never heard of it I've never tvmpEHH8eMc-00108-00033952-00034314 used it but this is global traffic this tvmpEHH8eMc-00109-00034315-00034775 is traffic all over the place of people tvmpEHH8eMc-00110-00034776-00035218 using these search engines so tvmpEHH8eMc-00111-00035219-00035645 at one point being had 0% no one who's tvmpEHH8eMc-00112-00035646-00035899 using Bing and now more and more people tvmpEHH8eMc-00113-00035900-00036092 are using Bing and I don't think they're tvmpEHH8eMc-00114-00036093-00036373 gonna ever take over Google but they are tvmpEHH8eMc-00115-00036374-00036667 increasing their market share so what tvmpEHH8eMc-00116-00036668-00036932 this percentages are are hundreds of tvmpEHH8eMc-00117-00036933-00037245 millions probably billions of searches tvmpEHH8eMc-00118-00037246-00037636 so even at 20 percent at the low end tvmpEHH8eMc-00119-00037637-00037883 there that's still hundreds of millions tvmpEHH8eMc-00120-00037884-00038227 of people searching for something so you tvmpEHH8eMc-00121-00038228-00038423 may have never used Bing or never heard tvmpEHH8eMc-00122-00038424-00038596 of it or don't know anyone that uses it tvmpEHH8eMc-00123-00038597-00038899 but lots of people use it so that's why tvmpEHH8eMc-00124-00038900-00039020 in this class I'm going to cover both tvmpEHH8eMc-00125-00039021-00039526 being in Google and Yahoo actually has tvmpEHH8eMc-00126-00039527-00039832 contracts with being in Google to get tvmpEHH8eMc-00127-00039833-00040136 results from being in Google so we're tvmpEHH8eMc-00128-00040137-00040289 not really covering yahoo directly tvmpEHH8eMc-00129-00040290-00040549 because they get results basically from tvmpEHH8eMc-00130-00040550-00040798 Google and Bing they kind of subcontract tvmpEHH8eMc-00131-00040799-00040965 it tvmpEHH8eMc-00132-00040966-00041205 so a search engine is a website that tvmpEHH8eMc-00133-00041206-00041412 helps you find stuff and these are the tvmpEHH8eMc-00134-00041413-00041589 the two big players that will talk about tvmpEHH8eMc-00135-00041590-00041817 Google and Bing they both have an tvmpEHH8eMc-00136-00041818-00042546 algorithm proprietary software I don't tvmpEHH8eMc-00137-00042547-00042671 have spellcheck on this sorry tvmpEHH8eMc-00138-00042672-00043083 proprietary sure proprietary software tvmpEHH8eMc-00139-00043084-00043792 that determines the best results when tvmpEHH8eMc-00140-00043793-00044245 people search I go to Google I go to tvmpEHH8eMc-00141-00044246-00044392 Bing I type what I'm looking for I'm tvmpEHH8eMc-00142-00044393-00044508 looking for a dentist tvmpEHH8eMc-00143-00044509-00044817 so I type dentist Google and Bing take tvmpEHH8eMc-00144-00044818-00045049 that word search through their database tvmpEHH8eMc-00145-00045050-00045301 of all the dentists that they know about tvmpEHH8eMc-00146-00045302-00045583 and give you a result well in the old tvmpEHH8eMc-00147-00045584-00045874 days the algorithm was not so smart it tvmpEHH8eMc-00148-00045875-00045976 would say okay you're looking for a tvmpEHH8eMc-00149-00045977-00046120 dentist here's a great dentist John tvmpEHH8eMc-00150-00046121-00046405 Smith in New York I live in San Diego tvmpEHH8eMc-00151-00046406-00046804 so I can't go to New York so there were tvmpEHH8eMc-00152-00046805-00046960 various tips and tricks and techniques tvmpEHH8eMc-00153-00046961-00047352 better website a webmaster a web creator tvmpEHH8eMc-00154-00047353-00047632 would employ to reach higher on the tvmpEHH8eMc-00155-00047633-00047836 results one technique in the old days tvmpEHH8eMc-00156-00047837-00048057 was to use a keyword over and over and tvmpEHH8eMc-00157-00048058-00048249 over and over dentist tvmpEHH8eMc-00158-00048250-00048511 John Smith dentist in New York would put tvmpEHH8eMc-00159-00048512-00048693 the word dentist on their website tvmpEHH8eMc-00160-00048694-00048945 address on the first line of the tvmpEHH8eMc-00161-00048946-00049113 of their text in their logo in their tvmpEHH8eMc-00162-00049114-00049337 footer everywhere they would put their tvmpEHH8eMc-00163-00049338-00049593 that word dentist all over the place and tvmpEHH8eMc-00164-00049594-00049734 then the older search engines would say tvmpEHH8eMc-00165-00049735-00049977 ok well because this website used that tvmpEHH8eMc-00166-00049978-00050160 keyword so much they've got to be the tvmpEHH8eMc-00167-00050161-00050403 best we'll make them number one but that tvmpEHH8eMc-00168-00050404-00050553 doesn't make sense because they're in tvmpEHH8eMc-00169-00050554-00050850 New York and I'm in San Diego so the tvmpEHH8eMc-00170-00050851-00051198 algorithms evolved Google started to tvmpEHH8eMc-00171-00051199-00051345 create an algorithm that was even better tvmpEHH8eMc-00172-00051346-00051510 that was giving better results when tvmpEHH8eMc-00173-00051511-00051716 someone searched n 'test it understood tvmpEHH8eMc-00174-00051717-00051933 ok here in San Diego so I'm gonna give tvmpEHH8eMc-00175-00051934-00052320 you results of dentists in San Diego so tvmpEHH8eMc-00176-00052321-00052500 the algorithm is what changes what's tvmpEHH8eMc-00177-00052501-00052812 proprietary what's a trade secret that tvmpEHH8eMc-00178-00052813-00053022 they're not gonna release fully so a lot tvmpEHH8eMc-00179-00053023-00053304 of what SEO is is experimentation and tvmpEHH8eMc-00180-00053304-00053567 trial and error and theory about how to tvmpEHH8eMc-00181-00053569-00053736 rank well because the search engine the tvmpEHH8eMc-00182-00053737-00053919 company Google the company Bing does not tvmpEHH8eMc-00183-00053920-00054060 want to give their secret away so that tvmpEHH8eMc-00184-00054061-00054876 the other guy steals it so SEO tvmpEHH8eMc-00185-00054877-00055279 SEO is the tvmpEHH8eMc-00186-00055279-00055691 or are the techniques tvmpEHH8eMc-00187-00055692-00056286 you have master uses to understand tvmpEHH8eMc-00188-00056287-00056645 the algorithm tvmpEHH8eMc-00189-00056646-00057087 to rank better tvmpEHH8eMc-00190-00057088-00057266 I don't know how it fully works no one tvmpEHH8eMc-00191-00057267-00057414 really knows how it fully works except tvmpEHH8eMc-00192-00057415-00057641 those that work at Google or Bing or tvmpEHH8eMc-00193-00057642-00058079 Yahoo or Lycos or whatever but there are tvmpEHH8eMc-00194-00058080-00058440 various guidelines that the search tvmpEHH8eMc-00195-00058441-00059172 engines will give you to rank well tvmpEHH8eMc-00196-00059173-00059348 so let's see how this works in action tvmpEHH8eMc-00197-00059349-00059979 here we're on Google dr. yes tvmpEHH8eMc-00198-00059979-00060230 I'm sure they still have a version of it tvmpEHH8eMc-00199-00060232-00060507 but they really rely nowadays on those tvmpEHH8eMc-00200-00060508-00060755 two just a few years ago they were tvmpEHH8eMc-00201-00060757-00061082 relying on bings results only and then tvmpEHH8eMc-00202-00061083-00061284 recently like in the last year or so tvmpEHH8eMc-00203-00061285-00061488 they also set up a contract with Google tvmpEHH8eMc-00204-00061489-00061635 so I'm sure there's some sort of tvmpEHH8eMc-00205-00061636-00061923 algorithm that Yahoo employs because tvmpEHH8eMc-00206-00061924-00062061 they get results from both Google and tvmpEHH8eMc-00207-00062062-00062225 Bing and they want to show the best tvmpEHH8eMc-00208-00062226-00062663 results there so we're at Google calm tvmpEHH8eMc-00209-00062664-00062825 let's do this tvmpEHH8eMc-00210-00062826-00063491 right here let's let's search here for tvmpEHH8eMc-00211-00063492-00063834 yourself type your name here as you are tvmpEHH8eMc-00212-00063835-00064304 commonly known for example if if William tvmpEHH8eMc-00213-00064305-00064500 Jefferson Clinton I want to search for tvmpEHH8eMc-00214-00064501-00064704 myself as Bill Clinton as I'm commonly tvmpEHH8eMc-00215-00064704-00064872 known so as you are commonly known tvmpEHH8eMc-00216-00064873-00065923 search for your name tvmpEHH8eMc-00217-00065924-00066367 okay so search for your your name tvmpEHH8eMc-00218-00066368-00066634 you may get a pop up asking for a tvmpEHH8eMc-00219-00066635-00066838 location you can ignore that for the tvmpEHH8eMc-00220-00066839-00067026 moment but that's one of the modern tvmpEHH8eMc-00221-00067027-00067450 aspects of search location-based we'll tvmpEHH8eMc-00222-00067451-00067557 talk about that later I'm just gonna tvmpEHH8eMc-00223-00067558-00068186 ignore it close that so I get here tvmpEHH8eMc-00224-00068187-00068642 I get here a result and no I am NOT an tvmpEHH8eMc-00225-00068643-00068687 actor tvmpEHH8eMc-00226-00068688-00069038 and no I was not born in 1935 so this is tvmpEHH8eMc-00227-00069039-00069319 not me this is a different Victor Campos tvmpEHH8eMc-00228-00069320-00069641 the results here however show okay top tvmpEHH8eMc-00229-00069642-00069869 result Victor Campos at the Internet tvmpEHH8eMc-00230-00069870-00069938 Movie Database tvmpEHH8eMc-00231-00069939-00070244 the actor Victor Campos at sitio tvmpEHH8eMc-00232-00070245-00070463 continuing education that one is me that tvmpEHH8eMc-00233-00070464-00070730 this is continuing education what else tvmpEHH8eMc-00234-00070731-00070919 over here Victor Campos our team Manning tvmpEHH8eMc-00235-00070920-00071141 and castes I guess lawyers or something tvmpEHH8eMc-00236-00071142-00071480 in Los Angeles Victor Campos there's my tvmpEHH8eMc-00237-00071481-00071768 LinkedIn right there Victor Campos at tvmpEHH8eMc-00238-00071769-00071996 Southwestern College that's me becomes tvmpEHH8eMc-00239-00071997-00072239 Facebook that's not me some pictures of tvmpEHH8eMc-00240-00072240-00072497 Victor Campos is out there there's me tvmpEHH8eMc-00241-00072498-00072749 Victor Campos Leal that's not me I'm tvmpEHH8eMc-00242-00072750-00073082 just showing here different results out tvmpEHH8eMc-00243-00073083-00073460 of 4 million results these are the top tvmpEHH8eMc-00244-00073461-00073732 10 these are the 10 that Google believes tvmpEHH8eMc-00245-00073733-00074264 are the best results of searching this tvmpEHH8eMc-00246-00074265-00074651 term or this query so just to hear the tvmpEHH8eMc-00247-00074652-00074844 terminology tvmpEHH8eMc-00248-00074845-00075375 search engines use your query your tvmpEHH8eMc-00249-00075376-00075806 search term to find the best results tvmpEHH8eMc-00250-00075807-00076235 best in quotes tvmpEHH8eMc-00251-00076236-00076375 because these things are always changing tvmpEHH8eMc-00252-00076376-00076691 and improving tvmpEHH8eMc-00253-00076692-00076925 see we'll talk about why a little later tvmpEHH8eMc-00254-00076926-00077231 so when you searched for yourself how tvmpEHH8eMc-00255-00077232-00077405 many of you got at least one result that tvmpEHH8eMc-00256-00077406-00077646 is youth tvmpEHH8eMc-00257-00077647-00078198 people okay open another window so I'm tvmpEHH8eMc-00258-00078199-00078411 in the I'm in this window in this tab tvmpEHH8eMc-00259-00078412-00078648 and your browser open a new tab or a new tvmpEHH8eMc-00260-00078649-00079143 window and now let's go to Bing calm and tvmpEHH8eMc-00261-00079144-00079428 at bing.com be ing you're gonna search tvmpEHH8eMc-00262-00079429-00079803 also for your name exactly the same so tvmpEHH8eMc-00263-00079804-00079929 I'll open a new window tvmpEHH8eMc-00264-00079930-00080271 Bing calm it's another search engine if tvmpEHH8eMc-00265-00080272-00080489 you've never used it before this is Bing tvmpEHH8eMc-00266-00080490-00080745 it looks very different from Google it's tvmpEHH8eMc-00267-00080746-00080937 very much more colorful but it's the tvmpEHH8eMc-00268-00080938-00081144 same idea a search engine type here to tvmpEHH8eMc-00269-00081145-00081459 search the world and you get other news tvmpEHH8eMc-00270-00081460-00081804 things all that in a cool picture of the tvmpEHH8eMc-00271-00081805-00082162 day tvmpEHH8eMc-00272-00082163-00082444 but it's a search engine it's a website tvmpEHH8eMc-00273-00082445-00082691 that helps you find tvmpEHH8eMc-00274-00082692-00083047 things online Google is the big famous tvmpEHH8eMc-00275-00083048-00083203 one but it's not the only one tvmpEHH8eMc-00276-00083204-00083428 Google market share at one point did tvmpEHH8eMc-00277-00083429-00083603 increase all the way up to like you know tvmpEHH8eMc-00278-00083604-00083857 eighty five percent then Bing came out tvmpEHH8eMc-00279-00083858-00084100 and Google started to decrease and again tvmpEHH8eMc-00280-00084101-00084319 I don't think Google is gonna go down to tvmpEHH8eMc-00281-00084320-00084553 the realms of Yahoo and I don't think tvmpEHH8eMc-00282-00084554-00084943 Bing is gonna take over from Google but tvmpEHH8eMc-00283-00084944-00085190 Google did start to decrease is tvmpEHH8eMc-00284-00085191-00085405 decreasing in usage and Bing is tvmpEHH8eMc-00285-00085406-00085962 increasing so it's good to cover both tvmpEHH8eMc-00286-00085963-00086372 throughout this class so try it out here tvmpEHH8eMc-00287-00086373-00086655 search for your name again exactly as tvmpEHH8eMc-00288-00086656-00087238 you searched in Google tvmpEHH8eMc-00289-00087239-00087679 goo bing gives 4.3 million results as it tvmpEHH8eMc-00290-00087680-00087823 thinks are the best but here's the first tvmpEHH8eMc-00291-00087824-00088066 top 10 and it first shows a few images tvmpEHH8eMc-00292-00088067-00088324 and then it shows the same Internet tvmpEHH8eMc-00293-00088325-00088585 Movie Database result number one it tvmpEHH8eMc-00294-00088586-00088954 shows this Facebook number two LinkedIn tvmpEHH8eMc-00295-00088955-00089209 number three the lawyer that has one tvmpEHH8eMc-00296-00089210-00089456 star review tvmpEHH8eMc-00297-00089457-00089813 so yeah that's not me the actor actor tvmpEHH8eMc-00298-00089814-00090146 whitepages someone in Georgia tvmpEHH8eMc-00299-00090147-00090446 and as a matter of fact here I don't get tvmpEHH8eMc-00300-00090447-00090869 any results that are me in in Bing tvmpEHH8eMc-00301-00090870-00091118 so just putting them side-by-side here tvmpEHH8eMc-00302-00091119-00091385 so on Google I think there were three or tvmpEHH8eMc-00303-00091386-00091601 four results that were me and I'm being tvmpEHH8eMc-00304-00091602-00091886 there there were none maybe I could go tvmpEHH8eMc-00305-00091887-00092144 to page two maybe I'll find myself on tvmpEHH8eMc-00306-00092145-00092315 page two but I'm just showing you here tvmpEHH8eMc-00307-00092316-00092678 that this is the algorithm in play we tvmpEHH8eMc-00308-00092679-00093110 use the exact same term or query both tvmpEHH8eMc-00309-00093111-00093305 search engines are searching the exact tvmpEHH8eMc-00310-00093306-00093695 same Internet but Google said here's tvmpEHH8eMc-00311-00093696-00093836 four million results you might be tvmpEHH8eMc-00312-00093837-00094082 interested in and being said here's 4.3 tvmpEHH8eMc-00313-00094083-00094208 million results you might be interested tvmpEHH8eMc-00314-00094209-00094652 in and in this case more results isn't tvmpEHH8eMc-00315-00094653-00095081 necessarily better I did not appear less tvmpEHH8eMc-00316-00095082-00095297 results doesn't mean worse either I tvmpEHH8eMc-00317-00095298-00095495 appeared more tvmpEHH8eMc-00318-00095496-00095750 and it believes well most of the time tvmpEHH8eMc-00319-00095751-00095924 people searching for good to compost are tvmpEHH8eMc-00320-00095925-00096140 searching for the actor so most of the tvmpEHH8eMc-00321-00096141-00096301 results that appear are for the actor tvmpEHH8eMc-00322-00096302-00096524 over here it they say well most of the tvmpEHH8eMc-00323-00096525-00096617 time people are searching they're tvmpEHH8eMc-00324-00096618-00096848 searching for the instructor so I appear tvmpEHH8eMc-00325-00096849-00097063 more over here in this case you might tvmpEHH8eMc-00326-00097064-00097271 say well Google result is better if tvmpEHH8eMc-00327-00097272-00097451 you're searching for me well then you tvmpEHH8eMc-00328-00097452-00097588 might say the Bing result is better tvmpEHH8eMc-00329-00097589-00097723 because I'm searching for the actor tvmpEHH8eMc-00330-00097724-00097957 that's why we need to cover both of the tvmpEHH8eMc-00331-00097958-00098287 search engines yes tvmpEHH8eMc-00332-00098288-00098443 somebody said both of them search the tvmpEHH8eMc-00333-00098444-00098738 internet and we use tvmpEHH8eMc-00334-00098739-00098932 where is he tvmpEHH8eMc-00335-00098933-00099169 it's over there and it's over there and tvmpEHH8eMc-00336-00099170-00099673 so everyone hosts it only no werth it's tvmpEHH8eMc-00337-00099674-00099892 a very complex topic to mention but tvmpEHH8eMc-00338-00099893-00100039 basically the Internet is a series of tvmpEHH8eMc-00339-00100040-00100360 computers all over the world so a piece tvmpEHH8eMc-00340-00100361-00100600 of the Internet is in San Diego a piece tvmpEHH8eMc-00341-00100601-00100843 of the Internet is in San Diego Texas a tvmpEHH8eMc-00342-00100844-00101014 piece of the Internet is in San Diego tvmpEHH8eMc-00343-00101015-00101197 Venezuela a piece of the Internet is in tvmpEHH8eMc-00344-00101198-00101449 Kyoto and Moscow and all over the world tvmpEHH8eMc-00345-00101450-00101704 so it's just a computer that connects to tvmpEHH8eMc-00346-00101705-00101899 another computer throughout the world so tvmpEHH8eMc-00347-00101900-00102025 the internet is all of the world's tvmpEHH8eMc-00348-00102026-00102304 computers connected basically and who tvmpEHH8eMc-00349-00102305-00102556 owns it is technically where the tvmpEHH8eMc-00350-00102557-00102853 computer is at it's governed by the laws tvmpEHH8eMc-00351-00102854-00103161 of that country so technically you can tvmpEHH8eMc-00352-00103163-00103453 kind of say that website which is on the tvmpEHH8eMc-00353-00103454-00103669 internet on that computer in that tvmpEHH8eMc-00354-00103670-00103990 country is owned by that country but no tvmpEHH8eMc-00355-00103991-00104155 one it's been designed in a way that no tvmpEHH8eMc-00356-00104156-00104413 one really owns it anyone can connect to tvmpEHH8eMc-00357-00104414-00104722 it and its global tvmpEHH8eMc-00358-00104723-00105323 question tvmpEHH8eMc-00359-00105324-00105738 okay the results between sugar and cocoa tvmpEHH8eMc-00360-00105739-00106019 the same but no Facebook tvmpEHH8eMc-00361-00106020-00106269 it's just that the algorithm each one tvmpEHH8eMc-00362-00106270-00106452 believes this is the better result tvmpEHH8eMc-00363-00106453-00106866 now however with with Facebook results tvmpEHH8eMc-00364-00106867-00107127 the companies will officially tell you tvmpEHH8eMc-00365-00107128-00107289 these are completely unbiased results tvmpEHH8eMc-00366-00107290-00107496 and unfortunately we have we've seen tvmpEHH8eMc-00367-00107497-00107858 we've seen examples where it's not super tvmpEHH8eMc-00368-00107859-00108089 where is not completely with no bias tvmpEHH8eMc-00369-00108090-00108584 because Google ok Facebook is a social tvmpEHH8eMc-00370-00108585-00108894 network and Google has their own social tvmpEHH8eMc-00371-00108895-00109326 network Google+ so you could argue oh I tvmpEHH8eMc-00372-00109327-00109539 even see the result of Facebook social tvmpEHH8eMc-00373-00109540-00109736 network on Google because Google has tvmpEHH8eMc-00374-00109738-00109998 their own social network now the company tvmpEHH8eMc-00375-00109999-00110163 will tell you officially no we're gonna tvmpEHH8eMc-00376-00110164-00110367 show you the best results always but tvmpEHH8eMc-00377-00110368-00110529 there have been studies and proof tvmpEHH8eMc-00378-00110530-00110748 showing that there is bias in these tvmpEHH8eMc-00379-00110749-00111048 things so I have I'm gonna believe them tvmpEHH8eMc-00380-00111049-00111252 that there's no bias but you just showed tvmpEHH8eMc-00381-00111253-00111492 right there that there is no Facebook tvmpEHH8eMc-00382-00111493-00111675 result in Google but there was a tvmpEHH8eMc-00383-00111676-00111867 Facebook result in Bing so that's why we tvmpEHH8eMc-00384-00111868-00112023 want to learn both and rank well on tvmpEHH8eMc-00385-00112024-00112357 those tvmpEHH8eMc-00386-00112358-00112625 so in this class I'm gonna generically tvmpEHH8eMc-00387-00112626-00112841 say search I'm never gonna say Google tvmpEHH8eMc-00388-00112842-00113035 it's because there's only there's more tvmpEHH8eMc-00389-00113036-00113180 than one search engine I want to say tvmpEHH8eMc-00390-00113181-00113408 search it right that's that's what tvmpEHH8eMc-00391-00113408-00113693 googling means search on the internet so tvmpEHH8eMc-00392-00113694-00113864 I would recommend for you to use that tvmpEHH8eMc-00393-00113865-00114058 terminology as well because we're tvmpEHH8eMc-00394-00114059-00114200 searching we don't we're not always tvmpEHH8eMc-00395-00114201-00114350 going to be on Google and not everyone tvmpEHH8eMc-00396-00114351-00114539 uses Google some people bring it and tvmpEHH8eMc-00397-00114540-00115097 some people Yahoo it search it yes tvmpEHH8eMc-00398-00115098-00115415 being is becoming very more popular tvmpEHH8eMc-00399-00115416-00115581 because when you buy a brand-new tvmpEHH8eMc-00400-00115582-00115947 computer at Walmart or Best Buy or tvmpEHH8eMc-00401-00115948-00116100 Costco and if you buy a brand-new tvmpEHH8eMc-00402-00116101-00116564 Windows computer windows who's the tvmpEHH8eMc-00403-00116565-00116933 company behind Windows Microsoft who's tvmpEHH8eMc-00404-00116934-00117359 the company behind Bing Microsoft you tvmpEHH8eMc-00405-00117360-00117648 didn't know the company behind Bing is tvmpEHH8eMc-00406-00117649-00117904 Microsoft so here's again that bias tvmpEHH8eMc-00407-00117905-00118122 automatically when you get a brand-new tvmpEHH8eMc-00408-00118123-00118331 Windows computer it will be set to Bing tvmpEHH8eMc-00409-00118332-00118596 so people can change it and people do tvmpEHH8eMc-00410-00118597-00118749 change it I want to go back to Google tvmpEHH8eMc-00411-00118750-00118904 and some people don't know or don't care tvmpEHH8eMc-00412-00118905-00119043 they just search to get a result they tvmpEHH8eMc-00413-00119044-00119169 don't care if it came from Google or tvmpEHH8eMc-00414-00119170-00119319 Bing or whatever they want a result I tvmpEHH8eMc-00415-00119320-00119601 need a dentist so Bing is increasing tvmpEHH8eMc-00416-00119602-00119769 because Windows computers are the most tvmpEHH8eMc-00417-00119770-00119946 popular kind of computer even though tvmpEHH8eMc-00418-00119947-00120264 Apple Macs are very famous 80 percent of tvmpEHH8eMc-00419-00120265-00120522 the world uses a Windows computer so tvmpEHH8eMc-00420-00120523-00120807 they're increasing their my friend tvmpEHH8eMc-00421-00120808-00121064 bought a crius a few years ago and she's tvmpEHH8eMc-00422-00121065-00121263 got a cool little touch panel on it to tvmpEHH8eMc-00423-00121264-00121478 search guess what it searches Bing tvmpEHH8eMc-00424-00121479-00121720 so her car has been built in tvmpEHH8eMc-00425-00121721-00121920 Windows computer has been built in tvmpEHH8eMc-00426-00121921-00122238 iPhones when iPhones first came out they tvmpEHH8eMc-00427-00122239-00122424 had a contract with Google so when you tvmpEHH8eMc-00428-00122425-00122569 search on an iPhone in the beginning you tvmpEHH8eMc-00429-00122570-00122778 got Google results well after a while tvmpEHH8eMc-00430-00122779-00123072 the contract ended and Apple went with tvmpEHH8eMc-00431-00123073-00123198 Microsoft tvmpEHH8eMc-00432-00123199-00123600 so some iPhones and Macs also are tvmpEHH8eMc-00433-00123601-00123837 starting to use the Bing search engine tvmpEHH8eMc-00434-00123838-00124081 built in and this can be changed you go tvmpEHH8eMc-00435-00124082-00124257 to your settings and you change it and a tvmpEHH8eMc-00436-00124258-00124386 lot of times the search engine tvmpEHH8eMc-00437-00124387-00124545 themselves when you go to it you say hey tvmpEHH8eMc-00438-00124546-00124875 make me being your homepage so because tvmpEHH8eMc-00439-00124876-00125064 of various factors being is increasing tvmpEHH8eMc-00440-00125065-00125289 and I use it all the time one of the tvmpEHH8eMc-00441-00125290-00125523 reasons I personally like Bing also is tvmpEHH8eMc-00442-00125524-00125997 it has this reward system that you get tvmpEHH8eMc-00443-00125998-00126273 points when you use it and those points tvmpEHH8eMc-00444-00126274-00126600 can then be cashed in for Amazon gift tvmpEHH8eMc-00445-00126601-00126933 cards Starbucks gift cards I've I've tvmpEHH8eMc-00446-00126934-00127233 literally made like $60 in the last few tvmpEHH8eMc-00447-00127234-00127479 years just using Bing because it adds up tvmpEHH8eMc-00448-00127480-00127707 the points and then eventually I get tvmpEHH8eMc-00449-00127708-00128051 gift certificates but tvmpEHH8eMc-00450-00128052-00128331 that's a tvmpEHH8eMc-00451-00128332-00128832 what what is the email most likely yeah tvmpEHH8eMc-00452-00128833-00129093 Microsoft and Microsoft points being tvmpEHH8eMc-00453-00129094-00129297 points that's what that is and it does tvmpEHH8eMc-00454-00129298-00129584 work it like I said I've I've gotten a tvmpEHH8eMc-00455-00129585-00129723 bunch of gift certificates from them tvmpEHH8eMc-00456-00129724-00129986 over the years so Google doesn't give tvmpEHH8eMc-00457-00129988-00130333 you that tvmpEHH8eMc-00458-00130333-00130597 so okay here's a search result that we tvmpEHH8eMc-00459-00130598-00130779 did you get different results that tvmpEHH8eMc-00460-00130780-00130921 they're both searching the same Internet tvmpEHH8eMc-00461-00130922-00131250 the same global network let's do this tvmpEHH8eMc-00462-00131251-00131564 now let's search if you've got a company tvmpEHH8eMc-00463-00131565-00131986 a website let's search for your company tvmpEHH8eMc-00464-00131987-00132136 if you don't have a company you can use tvmpEHH8eMc-00465-00132137-00132421 my company which is PMD interactive but tvmpEHH8eMc-00466-00132422-00132943 if you've got a company if you're tvmpEHH8eMc-00467-00132944-00133098 getting suggestions ignore the tvmpEHH8eMc-00468-00133099-00133285 suggestions just let's do this kind of tvmpEHH8eMc-00469-00133286-00133543 search just type in the name of your tvmpEHH8eMc-00470-00133544-00133812 company or any company maybe I'm a tvmpEHH8eMc-00471-00133813-00134202 lawyer and you know my name is is is the tvmpEHH8eMc-00472-00134203-00134332 name of the company but maybe I'm a tvmpEHH8eMc-00473-00134333-00134463 lawyer and I would search for Victor tvmpEHH8eMc-00474-00134464-00134679 Campos lawyer you know just try to do a tvmpEHH8eMc-00475-00134680-00135102 search for your business both on Google tvmpEHH8eMc-00476-00135103-00135400 and Bing tvmpEHH8eMc-00477-00135401-00135650 so again comparing the two algorithms tvmpEHH8eMc-00478-00135651-00135938 looking at Google first in this errs in tvmpEHH8eMc-00479-00135939-00136160 this case Google says there's three tvmpEHH8eMc-00480-00136161-00136360 hundred and forty seven thousand results tvmpEHH8eMc-00481-00136361-00136661 and I'm seeing the PMD attractive home tvmpEHH8eMc-00482-00136662-00136829 page there is our home page our home tvmpEHH8eMc-00483-00136830-00136947 page of the website tvmpEHH8eMc-00484-00136948-00137307 next up Yelp reviews next up our YouTube tvmpEHH8eMc-00485-00137308-00137903 Nextup our Facebook align a bowl etc etc tvmpEHH8eMc-00486-00137904-00138441 our MapQuest Twitter and all of that tvmpEHH8eMc-00487-00138442-00138681 so almost all of these results are our tvmpEHH8eMc-00488-00138682-00139028 company except psycho medics corporation tvmpEHH8eMc-00489-00139029-00139374 that's not us tvmpEHH8eMc-00490-00139375-00139563 nine out of these ten results is our tvmpEHH8eMc-00491-00139564-00139896 company and also we have a little map tvmpEHH8eMc-00492-00139897-00140445 over here comparing Bing number one tvmpEHH8eMc-00493-00140446-00140736 result is also our home page look at tvmpEHH8eMc-00494-00140737-00141204 this but all of these extra links these tvmpEHH8eMc-00495-00141205-00141543 are called deep links Bing is giving tvmpEHH8eMc-00496-00141544-00141801 deep links in this case your mate yours tvmpEHH8eMc-00497-00141802-00142026 may be different but just in my example tvmpEHH8eMc-00498-00142027-00143095 for example searching PMD interactive tvmpEHH8eMc-00499-00143096-00144109 being gives deep links links deeper tvmpEHH8eMc-00500-00144110-00144472 then the homepage I go to Peabody tvmpEHH8eMc-00501-00144473-00144637 attractive calm that's the homepage tvmpEHH8eMc-00502-00144638-00144883 that's a top-level anything besides that tvmpEHH8eMc-00503-00144884-00145171 is a lowered deeper level about page tvmpEHH8eMc-00504-00145172-00145396 contact page portfolio page whatever tvmpEHH8eMc-00505-00145397-00145657 those are deeper than the homepage being tvmpEHH8eMc-00506-00145658-00145959 in this result in this example is giving tvmpEHH8eMc-00507-00145960-00146371 deep links on the homepage so it's tvmpEHH8eMc-00508-00146372-00146810 showing tvmpEHH8eMc-00509-00146811-00147107 go read their blog go check out request tvmpEHH8eMc-00510-00147108-00147659 a quote go look at photography portfolio tvmpEHH8eMc-00511-00147660-00147897 and such tvmpEHH8eMc-00512-00147898-00148107 and then also a separate result of tvmpEHH8eMc-00513-00148108-00148650 services so just based on that that's tvmpEHH8eMc-00514-00148651-00149123 very useful and that it it goes deeper tvmpEHH8eMc-00515-00149124-00149873 Yelp reviews listed there tvmpEHH8eMc-00516-00149874-00150107 Yelp Facebook besides that it's almost tvmpEHH8eMc-00517-00150108-00150428 the same thing here's a here's Vimeo how tvmpEHH8eMc-00518-00150429-00150631 many of you have heard of vimeo before tvmpEHH8eMc-00519-00150632-00151004 if you haven't it's another video site tvmpEHH8eMc-00520-00151005-00151334 besides Vimeo what other video sites tvmpEHH8eMc-00521-00151335-00151588 might you have heard of YouTube tvmpEHH8eMc-00522-00151589-00151934 interesting here Vimeo is higher than tvmpEHH8eMc-00523-00151935-00152248 YouTube who owns YouTube tvmpEHH8eMc-00524-00152249-00152623 Google so here's again that possible tvmpEHH8eMc-00525-00152624-00152905 bias that were seen I've never heard of tvmpEHH8eMc-00526-00152906-00153028 the Emil and why are they higher than tvmpEHH8eMc-00527-00153029-00153271 YouTube well the algorithm claimed that tvmpEHH8eMc-00528-00153272-00153580 this is a better result and then over on tvmpEHH8eMc-00529-00153581-00154012 Google YouTube is third place because tvmpEHH8eMc-00530-00154013-00154276 it's their own property the Google tvmpEHH8eMc-00531-00154277-00154522 Company knowns Google search owns tvmpEHH8eMc-00532-00154523-00154804 YouTube owns Android if you've got an tvmpEHH8eMc-00533-00154805-00155104 Android phone it owns Google Maps it tvmpEHH8eMc-00534-00155105-00155364 owns a Google Mail also known as Gmail tvmpEHH8eMc-00535-00155365-00155662 so all of these big companies have their tvmpEHH8eMc-00536-00155663-00156048 hands in a lot of technology stuff and tvmpEHH8eMc-00537-00156049-00156310 here we are seeing different results on tvmpEHH8eMc-00538-00156311-00156688 each search engine because each feels is tvmpEHH8eMc-00539-00156689-00157099 the best result tvmpEHH8eMc-00540-00157100-00157285 and it's not perfect because it's also tvmpEHH8eMc-00541-00157286-00157543 saying you might be interested in PMD tvmpEHH8eMc-00542-00157544-00157840 microderm tvmpEHH8eMc-00543-00157841-00158018 skin tvmpEHH8eMc-00544-00158019-00158430 we don't sell that tvmpEHH8eMc-00545-00158431-00158795 and then a map tvmpEHH8eMc-00546-00158796-00159110 this was nice as it says directions so tvmpEHH8eMc-00547-00159111-00159305 based on the two results we got here tvmpEHH8eMc-00548-00159306-00159909 which which you think is better tvmpEHH8eMc-00549-00159910-00160296 you could argue yes Bing because this tvmpEHH8eMc-00550-00160297-00160536 pops up right away big and bold let me tvmpEHH8eMc-00551-00160537-00160802 go to their homepage deep links better tvmpEHH8eMc-00552-00160803-00161070 map this one looks kind of generic so tvmpEHH8eMc-00553-00161071-00161303 this one said two hundred forty-seven tvmpEHH8eMc-00554-00161304-00161472 thousand results six hundred ninety tvmpEHH8eMc-00555-00161473-00161699 seven thousand just that number doesn't tvmpEHH8eMc-00556-00161700-00161840 matter that much because again most tvmpEHH8eMc-00557-00161841-00161954 people are going to look at the first tvmpEHH8eMc-00558-00161955-00162152 page I don't care if I give two million tvmpEHH8eMc-00559-00162153-00162372 results I'm gonna look at 20 results max tvmpEHH8eMc-00560-00162373-00162660 page one page two probably so that tvmpEHH8eMc-00561-00162661-00162850 number really doesn't matter at all tvmpEHH8eMc-00562-00162851-00163550 question tvmpEHH8eMc-00563-00163551-00163729 hey out there tvmpEHH8eMc-00564-00163730-00163952 that's a deeper question for the whole tvmpEHH8eMc-00565-00163953-00164099 class that we're going to talk about why tvmpEHH8eMc-00566-00164100-00164495 me well to these two no no we're not tvmpEHH8eMc-00567-00164496-00165095 doing any extra algorithmic techniques tvmpEHH8eMc-00568-00165096-00165272 which we'll cover in the class this is tvmpEHH8eMc-00569-00165273-00165569 just a raw search I didn't I didn't tilt tvmpEHH8eMc-00570-00165570-00166083 the scale to show there something tvmpEHH8eMc-00571-00166084-00166411 No tvmpEHH8eMc-00572-00166412-00166984 so this is the comparing and contrasting tvmpEHH8eMc-00573-00166985-00167239 of the search engines and I could go on tvmpEHH8eMc-00574-00167240-00167391 to the next page next page next page tvmpEHH8eMc-00575-00167392-00167966 whatever but the the point of that also tvmpEHH8eMc-00576-00167967-00168574 when I searched for for the name that tvmpEHH8eMc-00577-00168575-00168826 was a very specific kind of search and I tvmpEHH8eMc-00578-00168827-00169087 got a specific result I searched for my tvmpEHH8eMc-00579-00169088-00169363 company and so in our company we do web tvmpEHH8eMc-00580-00169364-00169894 design we do social media so we're tvmpEHH8eMc-00581-00169895-00170226 number one but that's that's that's a tvmpEHH8eMc-00582-00170227-00170407 fake result of course we're number one tvmpEHH8eMc-00583-00170408-00170601 we search for the name of the company tvmpEHH8eMc-00584-00170602-00170887 our company does web design one of the tvmpEHH8eMc-00585-00170888-00171126 many things so let's do one more search tvmpEHH8eMc-00586-00171127-00171583 search for a topic of what your company tvmpEHH8eMc-00587-00171584-00171891 does and do it very basically at the tvmpEHH8eMc-00588-00171892-00172012 moment if you know any of these other tvmpEHH8eMc-00589-00172013-00172203 techniques just don't do them just yet tvmpEHH8eMc-00590-00172204-00172452 meaning I'm a lawyer so I'll type lawyer tvmpEHH8eMc-00591-00172453-00172684 don't type lawyer in San Diego just type tvmpEHH8eMc-00592-00172685-00172993 very basically a keyword so we do web tvmpEHH8eMc-00593-00172994-00173293 design I'm gonna type the web design tvmpEHH8eMc-00594-00173294-00173653 ignore the other suggestions and just tvmpEHH8eMc-00595-00173654-00173938 type web design on both search engines tvmpEHH8eMc-00596-00173939-00174220 or whatever your business is if you if tvmpEHH8eMc-00597-00174221-00174487 your business does tile then then just tvmpEHH8eMc-00599-00180096-00180536 I'm writing some notes here when we tvmpEHH8eMc-00600-00180537-00180679 search for a name that was just to show tvmpEHH8eMc-00601-00180680-00180913 the range of results it's looking all tvmpEHH8eMc-00602-00180914-00181073 over the internet and have found a tvmpEHH8eMc-00603-00181074-00181325 result on Facebook website LinkedIn tvmpEHH8eMc-00604-00181326-00181484 whatever so it's a bunch of things that tvmpEHH8eMc-00605-00181485-00181709 it finds when I search for the exact tvmpEHH8eMc-00606-00181710-00181879 name of the company it showed some deep tvmpEHH8eMc-00607-00181880-00182089 links but also to show what else the tvmpEHH8eMc-00608-00182090-00182278 surgeon knows about your business tvmpEHH8eMc-00609-00182279-00182965 because it showed it showed our website tvmpEHH8eMc-00610-00182966-00183221 but also our Facebook our Yelp our tvmpEHH8eMc-00611-00183222-00183407 LinkedIn and so forth so what else is tvmpEHH8eMc-00612-00183408-00183613 outside of your website and then tvmpEHH8eMc-00613-00183614-00183776 searching for web design is going to tvmpEHH8eMc-00614-00183777-00184126 show you the challenge in getting found tvmpEHH8eMc-00615-00184127-00184639 so let's see what we get in Google it tvmpEHH8eMc-00616-00184640-00184862 kind of even though I rejected it it tvmpEHH8eMc-00617-00184863-00185111 kind of knows my general location it tvmpEHH8eMc-00618-00185112-00185243 popped up and says would you like to tvmpEHH8eMc-00619-00185244-00185440 share your location I cancelled it it tvmpEHH8eMc-00620-00185441-00185641 still kind of knows I'm in San Diego tvmpEHH8eMc-00621-00185642-00185839 this is again the evolution of these tvmpEHH8eMc-00622-00185840-00186040 search engines back in the 90s I tvmpEHH8eMc-00623-00186041-00186182 searched for web design it would give me tvmpEHH8eMc-00624-00186183-00186391 the best web design company in Germany tvmpEHH8eMc-00625-00186392-00186638 well I wanted one in San Diego so these tvmpEHH8eMc-00626-00186639-00186959 are smarter because nowadays our our web tvmpEHH8eMc-00627-00186960-00187163 browsers and our computers transmit so tvmpEHH8eMc-00628-00187164-00187313 much information we're not even aware of tvmpEHH8eMc-00629-00187314-00187591 one of them is a general location so tvmpEHH8eMc-00630-00187592-00187698 things looking you're somewhere tvmpEHH8eMc-00631-00187699-00187890 let me give you great results for web tvmpEHH8eMc-00632-00187891-00188085 design in San Diego let me also give you tvmpEHH8eMc-00633-00188086-00188247 a result of the theory of what web tvmpEHH8eMc-00634-00188248-00188496 design is worthless that's not what I'm tvmpEHH8eMc-00635-00188497-00188718 looking for I need a web designer but it tvmpEHH8eMc-00636-00188719-00188883 gave me results of here's what web tvmpEHH8eMc-00637-00188884-00189135 design is I don't care I need a web tvmpEHH8eMc-00638-00189136-00189372 designer then I get these results over tvmpEHH8eMc-00639-00189373-00189525 here on a map I'll come back to these in tvmpEHH8eMc-00640-00189526-00189699 a moment then I get a bunch of results tvmpEHH8eMc-00641-00189700-00189945 over here top-15 web designers in San tvmpEHH8eMc-00642-00189946-00190299 Diego Web Design in San Diego Yelp San tvmpEHH8eMc-00643-00190300-00190557 Diego web design dog and rooster calm a tvmpEHH8eMc-00644-00190558-00190890 web design article on Wikipedia again a tvmpEHH8eMc-00645-00190891-00191208 theory of what web design is San Diego tvmpEHH8eMc-00646-00191209-00191520 web design tiny frog tactical us web tvmpEHH8eMc-00647-00191521-00192036 design dot-com behance etc so I get it tvmpEHH8eMc-00648-00192037-00192390 says there were 223 million results tvmpEHH8eMc-00649-00192391-00192777 here's the first top 10 some of them are tvmpEHH8eMc-00650-00192778-00193218 articles here's how years enroll in tvmpEHH8eMc-00651-00193219-00193434 learning web design well I don't have tvmpEHH8eMc-00652-00193435-00193605 time to learn web design thing a web tvmpEHH8eMc-00653-00193606-00193938 designer so this is to show you that tvmpEHH8eMc-00654-00193939-00194181 even though I search for a certain term tvmpEHH8eMc-00655-00194182-00194397 I did not appear here my company did not tvmpEHH8eMc-00656-00194398-00194640 appear here anywhere and I'm getting tvmpEHH8eMc-00657-00194641-00194919 some results that are are of a company tvmpEHH8eMc-00658-00194920-00195093 then I'm also getting results that are tvmpEHH8eMc-00659-00195094-00195315 not of a company this is to show you the tvmpEHH8eMc-00660-00195316-00195636 challenge about what people are tvmpEHH8eMc-00661-00195637-00195786 searching for and what kind of results tvmpEHH8eMc-00662-00195787-00195945 you might get tvmpEHH8eMc-00663-00195946-00196209 because mixed in with one of these sort tvmpEHH8eMc-00664-00196210-00196901 of keyword searches you might get real tvmpEHH8eMc-00665-00196902-00197428 company results tvmpEHH8eMc-00666-00197429-00198122 or articles on the topic tvmpEHH8eMc-00667-00198123-00198767 tangentially related tvmpEHH8eMc-00668-00198768-00198995 results they're on a tangent they're tvmpEHH8eMc-00669-00198996-00199148 related but they're not exactly what I'm tvmpEHH8eMc-00670-00199149-00199286 looking for it gave me a result of a tvmpEHH8eMc-00671-00199287-00199565 college or I can learn web design I tvmpEHH8eMc-00672-00199566-00199900 don't need that tvmpEHH8eMc-00673-00199901-00200137 you check out tvmpEHH8eMc-00674-00200138-00200656 being so on on being if I search Web tvmpEHH8eMc-00675-00200657-00200938 Design top results best web design tvmpEHH8eMc-00676-00200939-00201271 wix.com I get a little what is web tvmpEHH8eMc-00677-00201272-00201473 design tvmpEHH8eMc-00678-00201474-00201716 I get a map also the map is in a tvmpEHH8eMc-00679-00201717-00201959 slightly different place or targeting a tvmpEHH8eMc-00680-00201960-00202423 slightly different place tvmpEHH8eMc-00681-00202424-00202603 then I get some pictures I get news tvmpEHH8eMc-00682-00202604-00202854 about web design the psychology behind tvmpEHH8eMc-00683-00202855-00203146 web design and use articles and I get tvmpEHH8eMc-00684-00203147-00203440 Jakob Tyler calm there's Wikipedia again tvmpEHH8eMc-00685-00203441-00203995 a Google result so here is the opposite tvmpEHH8eMc-00686-00203996-00204232 of what we said earlier about the bias tvmpEHH8eMc-00687-00204233-00204478 here being is showing a top result tvmpEHH8eMc-00688-00204479-00204861 directly about Google so different tvmpEHH8eMc-00689-00204862-00205112 results tvmpEHH8eMc-00690-00205113-00205330 same term tvmpEHH8eMc-00691-00205331-00205590 to again show a variety of things a tvmpEHH8eMc-00692-00205591-00206257 search engine results page which is a tvmpEHH8eMc-00693-00206258-00206341 SERP tvmpEHH8eMc-00694-00206342-00206694 search engine results page tvmpEHH8eMc-00695-00206694-00207194 gives you ten results tvmpEHH8eMc-00696-00207196-00207596 and give you tvmpEHH8eMc-00697-00207598-00208088 gentle in formation tvmpEHH8eMc-00698-00208089-00209032 such as articles muse maps definitions tvmpEHH8eMc-00699-00209033-00209317 besides tvmpEHH8eMc-00700-00209319-00209889 the real results you're looking for tvmpEHH8eMc-00701-00209890-00210240 I expected to get a list of ten web tvmpEHH8eMc-00702-00210241-00210513 designers that I can hire here in San tvmpEHH8eMc-00703-00210514-00210792 Diego I got like three or four real tvmpEHH8eMc-00704-00210792-00211046 companies and I got an article about Web tvmpEHH8eMc-00705-00211048-00211433 Design is I got a top-15 article I got a tvmpEHH8eMc-00706-00211434-00211694 news report about the psychology of web tvmpEHH8eMc-00707-00211696-00212025 design and there's only ten of those tvmpEHH8eMc-00708-00212026-00212471 slots so this is to show there is a very tvmpEHH8eMc-00709-00212473-00212876 small amount of possible results ten tvmpEHH8eMc-00710-00212877-00213107 before going on to the next page and tvmpEHH8eMc-00711-00213108-00213284 that's why it's very hard to rank well tvmpEHH8eMc-00712-00213285-00213602 on the first results page there's a lot tvmpEHH8eMc-00713-00213603-00214067 of competition tvmpEHH8eMc-00714-00214067-00214231 yes and these are the things we'll talk tvmpEHH8eMc-00715-00214232-00214639 about in detail usually a lot of tvmpEHH8eMc-00716-00214640-00215053 competition usually of our competition tvmpEHH8eMc-00717-00215054-00215717 to get on the first page tvmpEHH8eMc-00718-00215717-00216557 competition in the terms of tvmpEHH8eMc-00719-00216558-00216959 and aid results tvmpEHH8eMc-00720-00216960-00217163 the paid results make sense what do you tvmpEHH8eMc-00721-00217164-00217579 think paid results means tvmpEHH8eMc-00722-00217580-00217821 someone tvmpEHH8eMc-00723-00217823-00218035 paid tvmpEHH8eMc-00724-00218036-00218567 X dollars to rank highly tvmpEHH8eMc-00725-00218567-00219166 what do you think then organic means tvmpEHH8eMc-00726-00219167-00219392 three tvmpEHH8eMc-00727-00219392-00219887 so someone did not pay tvmpEHH8eMc-00728-00219888-00220205 but engaged tvmpEHH8eMc-00729-00220206-00220648 and other tactics to rank tvmpEHH8eMc-00730-00220648-00221290 to rank highly tvmpEHH8eMc-00731-00221291-00221631 the search engines will gladly take your tvmpEHH8eMc-00732-00221632-00222112 money to rank you higher so just for tvmpEHH8eMc-00733-00222113-00222337 some vague random numbers let's say I tvmpEHH8eMc-00734-00222338-00222756 pay $10 to be number one when someone tvmpEHH8eMc-00735-00222757-00223038 searches web design so I'm number one tvmpEHH8eMc-00736-00223039-00223374 and I get clients $10 well spent tvmpEHH8eMc-00737-00223375-00224673 but then my competitor pays $12.49 tvmpEHH8eMc-00738-00224675-00224896 they're back to number one gamma I pay tvmpEHH8eMc-00739-00224896-00225223 $50 so I'm back on number one so that's tvmpEHH8eMc-00740-00225223-00225496 generally tvmpEHH8eMc-00741-00225496-00225955 this paid aspect of SEO the more you pay tvmpEHH8eMc-00742-00225956-00226075 the better you'll rank the more tvmpEHH8eMc-00743-00226076-00226437 visibility even if you are a completely tvmpEHH8eMc-00744-00226438-00226936 non related entity you can usually pay tvmpEHH8eMc-00745-00226937-00227086 these search engines they'll gladly take tvmpEHH8eMc-00746-00227087-00227638 your money to rank well so I'm in a tvmpEHH8eMc-00747-00227639-00227871 constant arms race with my competitors tvmpEHH8eMc-00748-00227873-00228163 to pay more and when I stopped paying tvmpEHH8eMc-00749-00228164-00228460 slowly I start to dip down again so it tvmpEHH8eMc-00750-00228461-00228709 does sound like a scam well it's a scam tvmpEHH8eMc-00751-00228710-00228910 also like in the real world when I pay tvmpEHH8eMc-00752-00228911-00229167 to put my billboard on the freeway like tvmpEHH8eMc-00753-00229169-00229462 I pay to put my ad in the newspaper like tvmpEHH8eMc-00754-00229463-00229684 I pay the person on the sidewalks tvmpEHH8eMc-00755-00229685-00229912 spinning that sign I have to pay in the tvmpEHH8eMc-00756-00229913-00230215 real world for visibility and marketing tvmpEHH8eMc-00757-00230216-00230452 and commercials in the real world and we tvmpEHH8eMc-00758-00230453-00230626 don't quite think of it as a scam there tvmpEHH8eMc-00759-00230627-00230890 it's necessary I'm a restaurant on Main tvmpEHH8eMc-00760-00230891-00231202 Street I better put an ad in the Union tvmpEHH8eMc-00761-00231203-00231364 Tribune and I better put an ad on the tvmpEHH8eMc-00762-00231365-00231546 radio a word-of-mouth is not gonna bring tvmpEHH8eMc-00763-00231548-00231844 people enough to my restaurant usually I tvmpEHH8eMc-00764-00231844-00232023 you have to pay in the real world some tvmpEHH8eMc-00765-00232025-00232336 form of advertising and marketing so we tvmpEHH8eMc-00766-00232337-00232548 shouldn't then feel it's a scam online tvmpEHH8eMc-00767-00232550-00232773 why would I pay the search engine to tvmpEHH8eMc-00768-00232775-00232963 rank well well the search engine is the tvmpEHH8eMc-00769-00232964-00233155 modern newspaper the modern billboard tvmpEHH8eMc-00770-00233156-00233467 the modern radio so you need to get the tvmpEHH8eMc-00771-00233467-00233596 taste out of your mouth that I don't tvmpEHH8eMc-00772-00233596-00233787 want to pay these companies to rank tvmpEHH8eMc-00773-00233788-00234192 it does give you results to pay but it tvmpEHH8eMc-00774-00234192-00234408 is a constant thing that when you stop tvmpEHH8eMc-00775-00234409-00234675 paying it stops working like it stops tvmpEHH8eMc-00776-00234676-00235367 working in the real world so tvmpEHH8eMc-00777-00235367-00236623 it's a constant tactic ax2 rank tvmpEHH8eMc-00778-00236625-00236946 to get views tvmpEHH8eMc-00779-00236948-00237198 to get results tvmpEHH8eMc-00780-00237200-00237463 the you'll pay to rank up there but that tvmpEHH8eMc-00781-00237464-00237580 doesn't mean you're actually gonna make tvmpEHH8eMc-00782-00237581-00237715 sales you're gonna be number one but tvmpEHH8eMc-00783-00237716-00237867 that doesn't always translate to a tvmpEHH8eMc-00784-00237869-00238117 sailor as a result just like putting tvmpEHH8eMc-00785-00238117-00238282 your ad on the newspaper doesn't mean tvmpEHH8eMc-00786-00238283-00238986 you will always get results yes tvmpEHH8eMc-00787-00238987-00239263 probably good point because I did see tvmpEHH8eMc-00788-00239264-00239544 wicks as number one right number one tvmpEHH8eMc-00789-00239546-00239713 really really big at the top there I tvmpEHH8eMc-00790-00239714-00239898 don't know how much they're paying from tvmpEHH8eMc-00791-00239900-00240058 checking right here there's other ways tvmpEHH8eMc-00792-00240059-00240219 to kind of find out yeah look at that tvmpEHH8eMc-00793-00240221-00240454 they're number one so they're the number tvmpEHH8eMc-00794-00240455-00240664 one bestest of all web designers right tvmpEHH8eMc-00795-00240665-00241104 well no if you see me add this is tvmpEHH8eMc-00796-00241105-00241900 that's an ad looking at Google tvmpEHH8eMc-00797-00241901-00242073 Google at the moment is putting their tvmpEHH8eMc-00798-00242075-00242271 ads at the bottom in my result and tvmpEHH8eMc-00799-00242273-00242389 they're marked a little bit more tvmpEHH8eMc-00800-00242390-00242625 obviously tvmpEHH8eMc-00801-00242626-00242994 so if I'm a company that is gonna pay to tvmpEHH8eMc-00802-00242994-00243326 rank higher I'm gonna pay to rank higher tvmpEHH8eMc-00803-00243327-00243627 which of these two is of better results tvmpEHH8eMc-00804-00243628-00243862 Google tvmpEHH8eMc-00805-00243863-00244157 or being tvmpEHH8eMc-00806-00244158-00244442 the question is I've spent the amount of tvmpEHH8eMc-00807-00244442-00244739 money to rank higher well Google is tvmpEHH8eMc-00808-00244740-00244988 putting the higher paid results at the tvmpEHH8eMc-00809-00244989-00245273 very end and Bing is putting the higher tvmpEHH8eMc-00810-00245273-00245569 paid results at the top so just by that tvmpEHH8eMc-00811-00245571-00245876 Bing is gonna be more valuable to me to tvmpEHH8eMc-00812-00245877-00246346 pay Bing to rank higher what's that okay tvmpEHH8eMc-00813-00246348-00246500 it might be different results for tvmpEHH8eMc-00814-00246501-00246638 different people that that's interesting tvmpEHH8eMc-00815-00246639-00246812 so you you do have the Google ads at the tvmpEHH8eMc-00816-00246813-00247267 top okay interesting so each of the tvmpEHH8eMc-00817-00247269-00247619 websites believes they're doing it the tvmpEHH8eMc-00818-00247619-00248073 right way that's their algorithm and so tvmpEHH8eMc-00819-00248075-00248473 and so paying can give me some result tvmpEHH8eMc-00820-00248475-00248663 now a lot of us probably are pretty tvmpEHH8eMc-00821-00248664-00248891 savvy the question right away was well tvmpEHH8eMc-00822-00248892-00249080 they paid for it yeah a lot of us are tvmpEHH8eMc-00823-00249081-00249305 pretty savvy who the web websites have tvmpEHH8eMc-00824-00249306-00249506 been around since nineteen tvmpEHH8eMc-00825-00249507-00249784 9 so over you know 20 what is that now tvmpEHH8eMc-00826-00249785-00250151 27 year 28 years whatever websites have tvmpEHH8eMc-00827-00250152-00250403 been around let's say over 25 years the tvmpEHH8eMc-00828-00250404-00250644 Internet has been around longer paths tvmpEHH8eMc-00829-00250644-00250992 since the 60s but web sites have been tvmpEHH8eMc-00830-00250992-00251342 around 25 years let's round it up so tvmpEHH8eMc-00831-00251342-00251606 people have got more savvy people use tvmpEHH8eMc-00832-00251607-00251828 websites go on the web a lot more and tvmpEHH8eMc-00833-00251829-00252050 people know about ads and fake stuff tvmpEHH8eMc-00834-00252051-00252260 online and people are more cynical or tvmpEHH8eMc-00835-00252261-00252554 savvy whatever but there's plenty of tvmpEHH8eMc-00836-00252555-00252827 people out there that are not or don't tvmpEHH8eMc-00837-00252828-00253191 care meaning that yeah right away I saw tvmpEHH8eMc-00838-00253192-00253526 over here Wix is number one and it's an tvmpEHH8eMc-00839-00253527-00253853 ad and it's not so obvious in Bing but a tvmpEHH8eMc-00840-00253854-00254045 lot of people will see oh they are tvmpEHH8eMc-00841-00254046-00254285 number one they are the best I will tvmpEHH8eMc-00842-00254286-00254702 click it money well spent for them and tvmpEHH8eMc-00843-00254703-00254940 it even says right there best web design tvmpEHH8eMc-00844-00254941-00255312 truth in advertising right so there is a tvmpEHH8eMc-00845-00255313-00255683 huge cohort of people that won't know or tvmpEHH8eMc-00846-00255684-00256208 won't care or will accidentally click on tvmpEHH8eMc-00847-00256209-00256389 the first result which is a paid result tvmpEHH8eMc-00848-00256390-00256665 and that's fine it worked they got a tvmpEHH8eMc-00849-00256666-00256951 client and they made the money back tvmpEHH8eMc-00850-00256952-00257158 and yes there's also a huge amount of tvmpEHH8eMc-00851-00257159-00257394 people that will say I hate ads I will tvmpEHH8eMc-00852-00257396-00257569 never click an ad I run seven ad tvmpEHH8eMc-00853-00257569-00257740 blockers on my computer and I'll never tvmpEHH8eMc-00854-00257741-00258009 click that's fine then that's when the tvmpEHH8eMc-00855-00258010-00258388 organic comes in in the organic notice tvmpEHH8eMc-00856-00258389-00258715 here and being paid pay paid you might tvmpEHH8eMc-00857-00258716-00258853 think this paid but I'll come back to it tvmpEHH8eMc-00858-00258854-00259108 let's assume paid article worthless tvmpEHH8eMc-00859-00259109-00259248 worthless worthless the very first tvmpEHH8eMc-00860-00259250-00259489 result is so far down the very first tvmpEHH8eMc-00861-00259490-00260060 real result is so far down on the page tvmpEHH8eMc-00862-00260061-00260359 first real result is right there and tvmpEHH8eMc-00863-00260360-00260660 it's real because it doesn't say ad tvmpEHH8eMc-00864-00260661-00261148 comparing with Google ok that's tvmpEHH8eMc-00865-00261148-00261412 obviously fake ad maybe skip that tvmpEHH8eMc-00866-00261413-00261691 there's an article about top results ok tvmpEHH8eMc-00867-00261692-00262015 fake Yelp I don't care the first result tvmpEHH8eMc-00868-00262016-00262267 here is also the first real result of a tvmpEHH8eMc-00869-00262268-00262489 real company is not until this third tvmpEHH8eMc-00870-00262490-00262627 here and I'm almost half way through the tvmpEHH8eMc-00871-00262628-00263085 page so these are search engines change tvmpEHH8eMc-00872-00263086-00263338 they evolve you might say well that tvmpEHH8eMc-00873-00263339-00263530 hurts me as might as a business I have tvmpEHH8eMc-00874-00263531-00263835 to pay I have to fight with competition tvmpEHH8eMc-00875-00263836-00264064 with Wikipedia I have to fight with maps tvmpEHH8eMc-00876-00264065-00264384 and all of that stuff and and yeah tvmpEHH8eMc-00877-00264385-00264878 nowadays modern SEO I have to say tvmpEHH8eMc-00878-00264879-00265460 modern SEO is complicated tvmpEHH8eMc-00879-00265461-00265729 but not part tvmpEHH8eMc-00880-00265730-00266494 and what I like to say is tvmpEHH8eMc-00881-00266495-00266695 something can be complicated but it tvmpEHH8eMc-00882-00266696-00266836 doesn't have to be hard tvmpEHH8eMc-00883-00266837-00267154 I think complication is a lot of steps tvmpEHH8eMc-00884-00267155-00267457 or a lot of details but each individual tvmpEHH8eMc-00885-00267458-00267667 step or detail is not that complicated tvmpEHH8eMc-00886-00267668-00268066 but all together there's a complication tvmpEHH8eMc-00887-00268067-00268234 but it's not hard I have to do seven tvmpEHH8eMc-00888-00268235-00268369 things with each of those little things tvmpEHH8eMc-00889-00268370-00268677 is not that hard it's just complicated tvmpEHH8eMc-00890-00268678-00268839 so all of this stuff we're talking about tvmpEHH8eMc-00891-00268840-00268992 so far and what we'll talk about for the tvmpEHH8eMc-00892-00268993-00269130 next two weeks there's a lot of little tvmpEHH8eMc-00893-00269131-00269355 things to talk about figure out each of tvmpEHH8eMc-00894-00269356-00269568 them is not that hard to do just a lot tvmpEHH8eMc-00895-00269569-00269750 of things to do it's complicated tvmpEHH8eMc-00896-00269751-00270609 modern SEO is a moving target tvmpEHH8eMc-00897-00270610-00271415 the algorithm changes all the time tvmpEHH8eMc-00898-00271416-00271688 what used to work in the 90s like I said tvmpEHH8eMc-00899-00271689-00271994 I'm gonna use the keyword dentist on my tvmpEHH8eMc-00900-00271995-00272240 website Victor dentist comm I'm gonna tvmpEHH8eMc-00901-00272241-00272516 use it on my logo Victor the dentist I'm tvmpEHH8eMc-00902-00272517-00272674 gonna use it on my very first title tvmpEHH8eMc-00903-00272675-00272945 Victor has a dentist I'm gonna use it in tvmpEHH8eMc-00904-00272946-00273092 the footer the sidebar everywhere I'm tvmpEHH8eMc-00905-00273093-00273239 gonna use dentist over and over and over tvmpEHH8eMc-00906-00273240-00273419 and in the old days that worked because tvmpEHH8eMc-00907-00273420-00273596 the search engine algorithms were not so tvmpEHH8eMc-00908-00273597-00273848 smart and then so who would say okay tvmpEHH8eMc-00909-00273849-00274037 this website and all over the world this tvmpEHH8eMc-00910-00274038-00274193 website is used that keyword the most tvmpEHH8eMc-00911-00274194-00274388 therefore they're the best but they're tvmpEHH8eMc-00912-00274389-00274805 in Moscow go to Moscow for a dentist I'm tvmpEHH8eMc-00913-00274806-00274928 not gonna go to New York I'm not gonna tvmpEHH8eMc-00914-00274929-00275262 go to Sandy I want to I want a tvmpEHH8eMc-00915-00275263-00275496 that dentist in Chula Vista or or here tvmpEHH8eMc-00916-00275497-00275631 in San Diego over here in serra mesa tvmpEHH8eMc-00917-00275632-00275970 Kearny Mesa so the surgeons had to tvmpEHH8eMc-00918-00275971-00276249 evolve to take into account location and tvmpEHH8eMc-00919-00276250-00277275 intent and mostly because of the tvmpEHH8eMc-00920-00277276-00277827 constant barrage of spam tvmpEHH8eMc-00921-00277828-00278403 think sites sites that sell shady tvmpEHH8eMc-00922-00278404-00278988 merchandise web designers that are shady tvmpEHH8eMc-00923-00278989-00279249 and doing techniques and figuring out tvmpEHH8eMc-00924-00279250-00279509 the search engines and breaking them to tvmpEHH8eMc-00925-00279510-00279779 get the best result when the when the tvmpEHH8eMc-00926-00279780-00280014 spammers figured out oh all we need to tvmpEHH8eMc-00927-00280015-00280548 do is put every variation of a word on tvmpEHH8eMc-00928-00280549-00280803 our site even the misspelled ones we're tvmpEHH8eMc-00929-00280804-00280974 gonna rank better than a real company tvmpEHH8eMc-00930-00280975-00281247 once they figure it out oh we can do tvmpEHH8eMc-00931-00281248-00281508 this technique where we where we put tvmpEHH8eMc-00932-00281509-00281853 invisible text on the site to rank tvmpEHH8eMc-00933-00281854-00282243 better you know they they corrupted it tvmpEHH8eMc-00934-00282244-00282492 they they corrupted this algorithm that tvmpEHH8eMc-00935-00282493-00282648 the search engine was designed to do to tvmpEHH8eMc-00936-00282649-00282879 find the best results so spammers are tvmpEHH8eMc-00937-00282880-00283008 always trying to figure out how to break tvmpEHH8eMc-00938-00283009-00283167 the search engine to get better results tvmpEHH8eMc-00939-00283168-00283350 therefore the search engines have to tvmpEHH8eMc-00940-00283351-00283658 change every few months and so a tvmpEHH8eMc-00941-00283659-00283803 technique they used to work a few months tvmpEHH8eMc-00942-00283804-00284031 ago doesn't work anymore because the tvmpEHH8eMc-00943-00284032-00284308 spammers broke it tvmpEHH8eMc-00944-00284309-00284548 so that's why in this class we have to tvmpEHH8eMc-00945-00284549-00284713 cover the latest techniques these things tvmpEHH8eMc-00946-00284714-00284890 change there are some things that are tvmpEHH8eMc-00947-00284891-00285160 evergreen but I will talk about do's and tvmpEHH8eMc-00948-00285161-00285328 don'ts like don't do this technique tvmpEHH8eMc-00949-00285329-00285505 anymore because some of these techniques tvmpEHH8eMc-00950-00285506-00285664 have fallen so out of favor now they're tvmpEHH8eMc-00951-00285665-00285907 negative in the old days you will do a tvmpEHH8eMc-00952-00285908-00286051 certain technique but now because it's tvmpEHH8eMc-00953-00286052-00286222 been abused if you do that technique now tvmpEHH8eMc-00954-00286223-00286468 it actually hurts you will do one more tvmpEHH8eMc-00955-00286469-00286708 thing that we'll take a break tvmpEHH8eMc-00956-00286709-00287083 we have blackhat SEO tvmpEHH8eMc-00957-00287084-00287735 white hat SEO tvmpEHH8eMc-00958-00287736-00288001 like at tvmpEHH8eMc-00959-00288002-00289042 bad techniques tvmpEHH8eMc-00960-00289043-00289329 that help you rank tvmpEHH8eMc-00961-00289330-00289849 right hats good techniques tvmpEHH8eMc-00962-00289850-00290096 the ring tvmpEHH8eMc-00963-00290097-00290249 this comes from the classic cowboy tvmpEHH8eMc-00964-00290250-00290513 movies when the bad guys came in and tvmpEHH8eMc-00965-00290514-00290618 shot up the town tvmpEHH8eMc-00966-00290619-00290839 what kind of hats were they wearing tvmpEHH8eMc-00967-00290840-00291037 like heads when the sheriff came into tvmpEHH8eMc-00968-00291038-00291271 town to clean up the town kind of happy tvmpEHH8eMc-00969-00291272-00291448 yeah white hat tvmpEHH8eMc-00970-00291449-00291960 so black hat techniques tvmpEHH8eMc-00971-00291961-00292517 example keyword stuffing tvmpEHH8eMc-00972-00292518-00292922 which is what I said earlier dentist I'm tvmpEHH8eMc-00973-00292923-00293165 gonna abuse the word dentist putting it tvmpEHH8eMc-00974-00293166-00293521 so many times even even oddly tvmpEHH8eMc-00975-00293522-00293704 grammatically and such I'm going to use tvmpEHH8eMc-00976-00293705-00293870 the word dentist so many times on my tvmpEHH8eMc-00977-00293871-00294122 site and it used to be that the more tvmpEHH8eMc-00978-00294123-00294283 times you had a keyword on your site the tvmpEHH8eMc-00979-00294284-00294502 better well it still sounds like it tvmpEHH8eMc-00980-00294503-00294689 would work nowadays but it doesn't it as tvmpEHH8eMc-00981-00294690-00294896 actually detrimental in these search tvmpEHH8eMc-00982-00294897-00295073 engines if you do these black hat SEO tvmpEHH8eMc-00983-00295074-00295340 techniques it's gonna hurt you tvmpEHH8eMc-00984-00295341-00295507 you may have been number one number two tvmpEHH8eMc-00985-00295508-00295640 and then you're gonna stop dropping and tvmpEHH8eMc-00986-00295641-00295970 now you're on page fifty because there's tvmpEHH8eMc-00987-00295971-00296227 such a problem with spam so I'll point tvmpEHH8eMc-00988-00296228-00296498 them out as we go on but one of them tvmpEHH8eMc-00989-00296499-00296671 like keyword stuffing abusing the system tvmpEHH8eMc-00990-00296672-00297020 what the spammers would do is another tvmpEHH8eMc-00991-00297021-00297491 one which would be invisible text tvmpEHH8eMc-00992-00297492-00297912 right now I'm typing black text on a tvmpEHH8eMc-00993-00297913-00298005 white background tvmpEHH8eMc-00994-00298006-00298203 if I change the color of my font to tvmpEHH8eMc-00995-00298204-00298416 white white text on a white background tvmpEHH8eMc-00996-00298417-00298677 is invisible and so the spammers who tvmpEHH8eMc-00997-00298678-00298929 like whole paragraphs of hidden text tvmpEHH8eMc-00998-00298930-00299121 full of keywords and every kind of tvmpEHH8eMc-00999-00299122-00299271 keyword to try to trick people to come tvmpEHH8eMc-01000-00299272-00299487 to my site and I wouldn't be able to see tvmpEHH8eMc-01001-00299488-00299673 it but the search engines would and the tvmpEHH8eMc-01002-00299674-00299906 search engine would be tricked yeah this tvmpEHH8eMc-01003-00299907-00300093 is full of 50 keywords so it's got to be tvmpEHH8eMc-01004-00300094-00300308 the best site but no it's selling Rolex tvmpEHH8eMc-01005-00300309-00300441 watches and I was searching for a tvmpEHH8eMc-01006-00300442-00300731 dentist so invisible text was a tvmpEHH8eMc-01007-00300732-00300927 technique that the bad guys used the tvmpEHH8eMc-01008-00300928-00301317 black hats and white hat is basically tvmpEHH8eMc-01009-00301318-00301746 current approved techniques approved by tvmpEHH8eMc-01010-00301747-00302315 the search engines tvmpEHH8eMc-01011-00302316-00302489 black hat white hat then there's one in tvmpEHH8eMc-01012-00302490-00302864 the middle guess what that one is tvmpEHH8eMc-01013-00302865-00303167 gray okay tvmpEHH8eMc-01014-00303168-00303341 SEO tvmpEHH8eMc-01015-00303342-00303654 techniques tvmpEHH8eMc-01016-00303655-00304489 that used to work being phased out if tvmpEHH8eMc-01017-00304490-00304710 that search engines have started to see tvmpEHH8eMc-01018-00304711-00304907 that these techniques are being abused tvmpEHH8eMc-01019-00304908-00305290 the search engines have said have told tvmpEHH8eMc-01020-00305291-00305577 us these techniques are going to be tvmpEHH8eMc-01021-00305578-00305798 phased out don't use them by next year tvmpEHH8eMc-01022-00305799-00306024 eventually they get phased out they're tvmpEHH8eMc-01023-00306025-00306198 no longer good if you're still using tvmpEHH8eMc-01024-00306199-00306680 them not good tvmpEHH8eMc-01025-00306681-00307228 because unfortunately search engines tvmpEHH8eMc-01026-00307229-00307649 operate under guilty until proven tvmpEHH8eMc-01027-00307650-00308582 innocent if you use if you use if you tvmpEHH8eMc-01028-00308583-00309138 use black hat techniques you will be tvmpEHH8eMc-01029-00309139-00309468 marked as a spammer there's so many web tvmpEHH8eMc-01030-00309469-00309647 sites out there and it's this constant tvmpEHH8eMc-01031-00309648-00309891 barrage of spam the search engines have tvmpEHH8eMc-01032-00309892-00310092 to operate in this way in that if you're tvmpEHH8eMc-01033-00310093-00310406 using these techniques that are bad that tvmpEHH8eMc-01034-00310407-00310652 we've defined as bad your website is bad tvmpEHH8eMc-01035-00310653-00310835 now I believe you you're not a bad tvmpEHH8eMc-01036-00310836-00311000 person your website's not bad but Google tvmpEHH8eMc-01037-00311001-00311037 won't tvmpEHH8eMc-01038-00311038-00311262 Bing won't yahoo won't they will say tvmpEHH8eMc-01039-00311263-00311444 this technique this website seems to tvmpEHH8eMc-01040-00311445-00311568 exhibit techniques of a spammer tvmpEHH8eMc-01041-00311569-00311793 therefore it is a spammer and suddenly tvmpEHH8eMc-01042-00311794-00312077 you're on page 90 and it's very hard to tvmpEHH8eMc-01043-00312078-00312402 climb out of that hole bad SEO tvmpEHH8eMc-01044-00312403-00312815 right in the class yes tvmpEHH8eMc-01045-00312816-00313472 where's the line tvmpEHH8eMc-01046-00313473-00313778 the the search engines when we get into tvmpEHH8eMc-01047-00313779-00313937 it I think on day two probably by day tvmpEHH8eMc-01048-00313938-00314171 three at the latest we will log into the tvmpEHH8eMc-01049-00314172-00314402 official webmaster tools of each of the tvmpEHH8eMc-01050-00314403-00314564 search engines and we will see there the tvmpEHH8eMc-01051-00314565-00314758 whole manual basically that tells us tvmpEHH8eMc-01052-00314759-00315017 this is what you should be doing so the tvmpEHH8eMc-01053-00315018-00315181 search engines themselves can guide us tvmpEHH8eMc-01054-00315182-00315455 to what's good and what's bad but some tvmpEHH8eMc-01055-00315456-00315658 things they are proprietary that they tvmpEHH8eMc-01056-00315659-00315812 will not tell you a hard a value make tvmpEHH8eMc-01057-00315813-00315985 sure you don't have more than seven key tvmpEHH8eMc-01058-00315986-00316148 words they won't tell you that because tvmpEHH8eMc-01059-00316149-00316289 there's competition between all the tvmpEHH8eMc-01060-00316290-00316493 search engines that they will give us tvmpEHH8eMc-01061-00316494-00316826 guidelines and not maybe not maybe hard tvmpEHH8eMc-01062-00316827-00316981 values and such but guidelines and if tvmpEHH8eMc-01063-00316982-00317117 we're within the guidelines we should be tvmpEHH8eMc-01064-00317118-00317752 fine tvmpEHH8eMc-01065-00317753-00318193 they do they do they don't want to they tvmpEHH8eMc-01066-00318194-00318382 want to they want to tell us legitimate tvmpEHH8eMc-01067-00318383-00318589 people what's gonna happen and they keep tvmpEHH8eMc-01068-00318590-00318883 us up-to-date usually on their blogs so tvmpEHH8eMc-01069-00318884-00319111 when we go to the webmaster tools that's tvmpEHH8eMc-01070-00319112-00319264 the official homepage of the search tvmpEHH8eMc-01071-00319265-00319444 engines and they will be telling us tvmpEHH8eMc-01072-00319445-00319594 there's a new algorithm coming in this tvmpEHH8eMc-01073-00319595-00319744 time and here's what we're changing make tvmpEHH8eMc-01074-00319745-00319978 sure your site does this and not that so tvmpEHH8eMc-01075-00319979-00320182 it's not totally secret what's happening tvmpEHH8eMc-01076-00320183-00320344 but some of them were back and tvmpEHH8eMc-01077-00320345-00320785 algorithmic stuff is secret tvmpEHH8eMc-01078-00320786-00321199 so let's take our first break it's just tvmpEHH8eMc-01079-00321200-00321382 about to be 11 well we'll take a tvmpEHH8eMc-01080-00321383-00321748 10-minute break we're back at 11:05 ish tvmpEHH8eMc-01081-00321749-00322144 when you come back we'll go on tyQ4KUMWITI-00000-00000000-00000070 [Music] tyQ4KUMWITI-00001-00000071-00000890 foreign tyQ4KUMWITI-00002-00000891-00001019 [Music] tyQ4KUMWITI-00003-00001019-00001265 goodness gracious real quick can I get a tyQ4KUMWITI-00004-00001266-00001433 shy like woohoo if this is your first tyQ4KUMWITI-00005-00001434-00001655 time at mozcon tyQ4KUMWITI-00006-00001655-00001787 all right see that's the last you guys tyQ4KUMWITI-00007-00001788-00001930 have been all day let's keep that going tyQ4KUMWITI-00008-00001932-00002237 so in 2012 I was you and the first Moz tyQ4KUMWITI-00009-00002238-00002423 kind I came to I decided that being tyQ4KUMWITI-00010-00002424-00002675 right here right now was gonna be a goal tyQ4KUMWITI-00011-00002676-00002975 for me so I pitched and I failed and I tyQ4KUMWITI-00012-00002976-00003184 pitched and I failed and finally I tyQ4KUMWITI-00013-00003185-00003353 pitched and I get to be here and I'm tyQ4KUMWITI-00014-00003354-00003581 super super excited about that facts and tyQ4KUMWITI-00015-00003582-00003743 the moral of the story is please please tyQ4KUMWITI-00016-00003744-00003953 piss Community slots tyQ4KUMWITI-00017-00003954-00004354 wow all right but I've got 15 minutes to tyQ4KUMWITI-00018-00004355-00004601 blow your mind to potentially change the tyQ4KUMWITI-00019-00004602-00004852 way you think about not only how you tyQ4KUMWITI-00020-00004853-00005135 write copy but the words you put into it tyQ4KUMWITI-00021-00005136-00005338 but if we're gonna go on that journey tyQ4KUMWITI-00022-00005339-00005525 together it's going to start by us tyQ4KUMWITI-00023-00005526-00005831 agreeing that maybe we've been thinking tyQ4KUMWITI-00024-00005832-00006136 about copy the wrong way and here's what tyQ4KUMWITI-00025-00006137-00006263 I mean by that tyQ4KUMWITI-00026-00006264-00006425 when you think about writing a landing tyQ4KUMWITI-00027-00006426-00006569 page you probably think about it tyQ4KUMWITI-00028-00006570-00006778 something like this you need a headline tyQ4KUMWITI-00029-00006779-00007078 you need a strong sub headline that adds tyQ4KUMWITI-00030-00007079-00007217 to that headline and then you need a tyQ4KUMWITI-00031-00007218-00007433 hero image that brings context to all of tyQ4KUMWITI-00032-00007434-00007637 that and then in your body copy yeah you tyQ4KUMWITI-00033-00007638-00007792 want to talk about the benefits of your tyQ4KUMWITI-00034-00007793-00007967 product and then you need to have a call tyQ4KUMWITI-00035-00007968-00008170 to action to tell people what to do next tyQ4KUMWITI-00036-00008172-00008321 and then you need to have some social tyQ4KUMWITI-00037-00008322-00008513 proof to give credibility to everything tyQ4KUMWITI-00038-00008514-00008681 that you just said tyQ4KUMWITI-00039-00008682-00008914 and that's not necessarily wrong but the tyQ4KUMWITI-00040-00008915-00009113 problem is you can have all of those tyQ4KUMWITI-00041-00009114-00009360 components and build something totally tyQ4KUMWITI-00042-00009361-00009671 useless something that doesn't convert tyQ4KUMWITI-00043-00009672-00009946 doesn't have an impact and doesn't do tyQ4KUMWITI-00044-00009947-00010174 what you need it to do and so as a tyQ4KUMWITI-00045-00010175-00010367 copywriter I used to think about copy tyQ4KUMWITI-00046-00010368-00010601 that way and I started hunting for what tyQ4KUMWITI-00047-00010602-00010835 I called the Holy Grail I wanted to have tyQ4KUMWITI-00048-00010836-00011081 a framework that any business could use tyQ4KUMWITI-00049-00011082-00011338 anyone in any business could use to go tyQ4KUMWITI-00050-00011339-00011531 from that white little blinking cursor tyQ4KUMWITI-00051-00011532-00011783 to writing a page that was intelligently tyQ4KUMWITI-00052-00011784-00012119 organized and built to convert and I tyQ4KUMWITI-00053-00012120-00012287 found it when I realized that every tyQ4KUMWITI-00054-00012288-00012599 conversion is a conversation tyQ4KUMWITI-00055-00012600-00012796 every conversion is a conversation tyQ4KUMWITI-00056-00012797-00013030 between the questions in your leads head tyQ4KUMWITI-00057-00013031-00013258 that they brought with them and the copy tyQ4KUMWITI-00058-00013259-00013427 on your page and how well it answers tyQ4KUMWITI-00059-00013428-00013565 those questions tyQ4KUMWITI-00060-00013566-00013751 answer those questions well and you're tyQ4KUMWITI-00061-00013752-00013997 on your way to a conversion do a bad job tyQ4KUMWITI-00062-00013997-00014201 of answering those questions and you tyQ4KUMWITI-00063-00014202-00014477 potentially lost that conversion so I tyQ4KUMWITI-00064-00014478-00014644 did a little bit of digging and I tyQ4KUMWITI-00065-00014645-00014908 narrowed it down to these six questions tyQ4KUMWITI-00066-00014909-00015107 these are the six things every lead tyQ4KUMWITI-00067-00015108-00015305 comes into the page asking depending on tyQ4KUMWITI-00068-00015306-00015508 their level of awareness so what the tyQ4KUMWITI-00069-00015509-00015736 heck is this who is it for or maybe tyQ4KUMWITI-00070-00015737-00016030 better is it for me why should I care or tyQ4KUMWITI-00071-00016031-00016211 how will it make my life better tyQ4KUMWITI-00072-00016212-00016408 how does this work what's the process tyQ4KUMWITI-00073-00016409-00016600 what's the catch tyQ4KUMWITI-00074-00016601-00016841 and if I see how it works why should I tyQ4KUMWITI-00075-00016842-00017099 believe a single thing you've told me tyQ4KUMWITI-00076-00017100-00017285 and if I do believe a single thing tyQ4KUMWITI-00077-00017286-00017627 you've told me what do I need to do next tyQ4KUMWITI-00078-00017628-00017813 so if we use this framework to evaluate tyQ4KUMWITI-00079-00017814-00018053 a landing page we can see that hey here tyQ4KUMWITI-00080-00018054-00018208 unbounce does pretty good they've tyQ4KUMWITI-00081-00018209-00018358 answered all of these questions on this tyQ4KUMWITI-00082-00018359-00018544 landing page for an ebook we can see all tyQ4KUMWITI-00083-00018545-00018736 right we know exactly what it is it's a tyQ4KUMWITI-00084-00018737-00018869 Ultimate Guide to conversion Center tyQ4KUMWITI-00085-00018870-00019114 design and then we can see who it's for tyQ4KUMWITI-00086-00019115-00019330 we can see why we should care they've tyQ4KUMWITI-00087-00019331-00019469 given us the takeaways and the different tyQ4KUMWITI-00088-00019470-00019685 chapters then they've got a video that tyQ4KUMWITI-00089-00019686-00019841 kind of breaks down how it works what tyQ4KUMWITI-00090-00019842-00020003 the takeaways will be how the books put tyQ4KUMWITI-00091-00020004-00020200 together and finally they've got a call tyQ4KUMWITI-00092-00020201-00020350 to action that says what next and then tyQ4KUMWITI-00093-00020351-00020494 on the bottom there we've got some tyQ4KUMWITI-00094-00020495-00020657 social proof that tells us why they're tyQ4KUMWITI-00095-00020658-00020813 credible to teach us this in the first tyQ4KUMWITI-00096-00020814-00020921 place tyQ4KUMWITI-00097-00020922-00021143 but I bet if most of us took this tyQ4KUMWITI-00098-00021144-00021322 framework and looked at our own websites tyQ4KUMWITI-00099-00021323-00021550 it would look more like this tyQ4KUMWITI-00100-00021551-00021779 all of a sudden we see some gigantic tyQ4KUMWITI-00101-00021780-00021964 gaps in the information that we've put tyQ4KUMWITI-00102-00021965-00022061 together tyQ4KUMWITI-00103-00022062-00022241 for example this page does a good job of tyQ4KUMWITI-00104-00022242-00022499 saying it's a new ebook I give it a pass tyQ4KUMWITI-00105-00022500-00022667 on that it's good enough that it's an tyQ4KUMWITI-00106-00022668-00022763 ebook tyQ4KUMWITI-00107-00022764-00023093 they don't explain who this is for I was tyQ4KUMWITI-00108-00023094-00023255 really generous in giving them the tyQ4KUMWITI-00109-00023256-00023369 question why should I care because tyQ4KUMWITI-00110-00023370-00023572 they've got about 10 words that say one tyQ4KUMWITI-00111-00023573-00023730 thing you'll learn in this book tyQ4KUMWITI-00112-00023731-00024064 absolutely nothing that tells us why we tyQ4KUMWITI-00113-00024065-00024214 should trust them tyQ4KUMWITI-00114-00024215-00024472 and then a big giant button where if we tyQ4KUMWITI-00115-00024473-00024635 decide to trust them anyways hey we can tyQ4KUMWITI-00116-00024636-00024928 download this we can go for it tyQ4KUMWITI-00117-00024929-00025121 but there was a problem with this tyQ4KUMWITI-00118-00025122-00025319 framework tyQ4KUMWITI-00119-00025320-00025499 and that is if you think back to your tyQ4KUMWITI-00120-00025500-00025750 last conversation it probably had a tyQ4KUMWITI-00121-00025751-00025912 logical flow so for example if you came tyQ4KUMWITI-00122-00025913-00026158 up to me and said Joel what do you do tyQ4KUMWITI-00123-00026160-00026483 and I said I have 10 000 customers tyQ4KUMWITI-00124-00026483-00026687 and then you said yeah okay but how will tyQ4KUMWITI-00125-00026688-00026855 that make my life better I said sign up tyQ4KUMWITI-00126-00026856-00027077 today tyQ4KUMWITI-00127-00027077-00027245 the problem is I'm answering your tyQ4KUMWITI-00128-00027245-00027407 questions but not in the order you're tyQ4KUMWITI-00129-00027408-00027574 asking them I'm not having a tyQ4KUMWITI-00130-00027575-00027802 conversation with you I'm forcing my tyQ4KUMWITI-00131-00027804-00028049 facts on you I'm not making this a tyQ4KUMWITI-00132-00028050-00028229 conversation I'm monologuing at my own tyQ4KUMWITI-00133-00028230-00028390 terms so if you want to make this tyQ4KUMWITI-00134-00028391-00028612 framework useful you have to think about tyQ4KUMWITI-00135-00028613-00028852 it logically what are the questions that tyQ4KUMWITI-00136-00028854-00029051 need to be answered first before they're tyQ4KUMWITI-00137-00029052-00029201 ready to have those next questions tyQ4KUMWITI-00138-00029202-00029579 answered so as a rough flow if your lead tyQ4KUMWITI-00139-00029580-00029723 doesn't leave your hero section tyQ4KUMWITI-00140-00029724-00029951 understanding why they should care about tyQ4KUMWITI-00141-00029952-00030161 what you're offering them what it tyQ4KUMWITI-00142-00030162-00030401 actually is and if it's for them you tyQ4KUMWITI-00143-00030402-00030629 lose you've already taken steps tyQ4KUMWITI-00144-00030630-00030874 backwards then once you've gotten that tyQ4KUMWITI-00145-00030875-00031018 buy-in from there you've answered those tyQ4KUMWITI-00146-00031019-00031187 questions now you have the ability to tyQ4KUMWITI-00147-00031188-00031481 get into how their life will improve or tyQ4KUMWITI-00148-00031482-00031690 how it works or why they should trust tyQ4KUMWITI-00149-00031691-00031943 you and finally once you've answered all tyQ4KUMWITI-00150-00031944-00032099 those questions now you can show them tyQ4KUMWITI-00151-00032100-00032296 okay here's what happens next tyQ4KUMWITI-00152-00032297-00032470 now I'm not presenting this like hey tyQ4KUMWITI-00153-00032472-00032620 calls to action in the hero or bad tyQ4KUMWITI-00154-00032622-00032824 that's not the case but what I want you tyQ4KUMWITI-00155-00032825-00033029 to think about is are we answering the tyQ4KUMWITI-00156-00033030-00033268 questions people need to have answered tyQ4KUMWITI-00157-00033269-00033431 before they're willing to do something tyQ4KUMWITI-00158-00033432-00033587 and if there's a marketer in this room tyQ4KUMWITI-00159-00033588-00033767 that really gets that it's will Reynolds tyQ4KUMWITI-00160-00033768-00033929 and I'm so excited you guys get to watch tyQ4KUMWITI-00161-00033930-00034085 them tomorrow morning even if you drink tyQ4KUMWITI-00162-00034086-00034283 too much please please please show up tyQ4KUMWITI-00163-00034284-00034445 because that talk is going to give so tyQ4KUMWITI-00164-00034446-00034685 much context to all of this tyQ4KUMWITI-00165-00034686-00034840 so how do we get answers to those tyQ4KUMWITI-00166-00034841-00034973 questions how do we make it all tyQ4KUMWITI-00167-00034974-00035243 meaningful well here we have a problem tyQ4KUMWITI-00168-00035244-00035531 too especially if you're in SEO because tyQ4KUMWITI-00169-00035532-00035777 in SEO and especially other marketing tyQ4KUMWITI-00170-00035778-00035939 disciplines we tend to look at our leads tyQ4KUMWITI-00171-00035940-00036118 as these outlines these things that tyQ4KUMWITI-00172-00036119-00036293 we've drawn and we try to shove real tyQ4KUMWITI-00173-00036294-00036521 people into them so they're the people tyQ4KUMWITI-00174-00036522-00036773 we wish our customers were but for copy tyQ4KUMWITI-00175-00036774-00036995 it's not useful really to know that oh tyQ4KUMWITI-00176-00036996-00037199 they're a 40 year old marketing director tyQ4KUMWITI-00177-00037200-00037385 who makes 60 Grand a year and it's a tyQ4KUMWITI-00178-00037386-00037535 single mom who drives a minivan and tyQ4KUMWITI-00179-00037536-00037799 looked for a recipe for cherry pie none tyQ4KUMWITI-00180-00037800-00038068 of that is helpful in tapping into tyQ4KUMWITI-00181-00038069-00038279 motivation tyQ4KUMWITI-00182-00038280-00038561 and motivation is what we really need to tyQ4KUMWITI-00183-00038562-00038765 understand if we want to write copy that tyQ4KUMWITI-00184-00038766-00039017 converts the why behind all of those tyQ4KUMWITI-00185-00039018-00039251 queries the because that's not usually tyQ4KUMWITI-00186-00039252-00039455 attached you know so someone might tyQ4KUMWITI-00187-00039456-00039743 search for Gym gear but why do they want tyQ4KUMWITI-00188-00039744-00039940 that Gym gear maybe it's because their tyQ4KUMWITI-00189-00039941-00040079 old Gym gear was uncomfortable and tyQ4KUMWITI-00190-00040080-00040246 they're trying to get back in shape we tyQ4KUMWITI-00191-00040247-00040457 don't get to see that because if we stop tyQ4KUMWITI-00192-00040458-00040673 at the search query if we never talk to tyQ4KUMWITI-00193-00040674-00040901 these people so there's four things that tyQ4KUMWITI-00194-00040902-00041057 we need to understand if we're going to tyQ4KUMWITI-00195-00041058-00041255 get to the heart of motivation we need tyQ4KUMWITI-00196-00041256-00041435 to understand our customers pain points tyQ4KUMWITI-00197-00041436-00041680 we need to understand their anxieties we tyQ4KUMWITI-00198-00041681-00041801 need to understand the priorities tyQ4KUMWITI-00199-00041802-00041993 because not all anxieties and pain tyQ4KUMWITI-00200-00041994-00042167 points are created equal and then we tyQ4KUMWITI-00201-00042168-00042299 need to understand the outcomes they're tyQ4KUMWITI-00202-00042300-00042490 coming to us for so you might read that tyQ4KUMWITI-00203-00042491-00042652 list and go great we know those things tyQ4KUMWITI-00204-00042653-00042802 I'm going to hop right in tyQ4KUMWITI-00205-00042803-00042995 but there's a problem with that and I tyQ4KUMWITI-00206-00042996-00043102 want to illustrate it this way let's tyQ4KUMWITI-00207-00043103-00043361 play a simple game I want you to watch tyQ4KUMWITI-00208-00043362-00043523 and tell me the difference between the tyQ4KUMWITI-00209-00043524-00043762 copy on the left and the copy on the tyQ4KUMWITI-00210-00043763-00044008 right so on the left we have sales made tyQ4KUMWITI-00211-00044009-00044285 simple and on the right we have you hate tyQ4KUMWITI-00212-00044286-00044567 guesswork and busy work so we made sales tyQ4KUMWITI-00213-00044568-00044789 less work tyQ4KUMWITI-00214-00044790-00044921 what about this tyQ4KUMWITI-00215-00044922-00045137 affordable time tracking payroll tyQ4KUMWITI-00216-00045138-00045251 software tyQ4KUMWITI-00217-00045252-00045539 ah sexy stuff right tyQ4KUMWITI-00218-00045540-00045773 or the time tracking tool that pays for tyQ4KUMWITI-00219-00045774-00045965 itself tyQ4KUMWITI-00220-00045966-00046168 what about this breakthrough native tyQ4KUMWITI-00221-00046169-00046390 reporting limitations now I was on this tyQ4KUMWITI-00222-00046391-00046546 project and even I don't know what that tyQ4KUMWITI-00223-00046547-00046846 means it's like it was tossed out of an tyQ4KUMWITI-00224-00046847-00047015 angry jargon robot tyQ4KUMWITI-00225-00047016-00047177 and then on the right we've got get the tyQ4KUMWITI-00226-00047178-00047411 reports your CRM can't give you without tyQ4KUMWITI-00227-00047412-00047579 the headaches it does tyQ4KUMWITI-00228-00047580-00047765 and I think if we're honest most of us tyQ4KUMWITI-00229-00047766-00047927 would agree that the copy on the left is tyQ4KUMWITI-00230-00047928-00048155 more generic cliched it doesn't really tyQ4KUMWITI-00231-00048156-00048383 pack an emotional punch tyQ4KUMWITI-00232-00048384-00048665 boring and the copy on the right is more tyQ4KUMWITI-00233-00048666-00048971 specific interesting human tyQ4KUMWITI-00234-00048972-00049108 well I mentioned there was a problem tyQ4KUMWITI-00235-00049109-00049318 earlier and this is it all of the copy tyQ4KUMWITI-00236-00049319-00049546 on the left was written by marketers and tyQ4KUMWITI-00237-00049547-00049751 copywriters from real projects and I'll tyQ4KUMWITI-00238-00049752-00049918 have the copy on the right is almost tyQ4KUMWITI-00239-00049919-00050290 verbatim pulled from customers tyQ4KUMWITI-00240-00050291-00050512 so am I out of a job tyQ4KUMWITI-00241-00050513-00050824 the problem is that you are not your tyQ4KUMWITI-00242-00050825-00051167 customer so stop trying to think for tyQ4KUMWITI-00243-00051168-00051311 them tyQ4KUMWITI-00244-00051312-00051635 and start talking to them so real quick tyQ4KUMWITI-00245-00051636-00051766 I'm going to cover three different tyQ4KUMWITI-00246-00051767-00051976 tactics three different tools to gather tyQ4KUMWITI-00247-00051977-00052169 the information you need I'm going to tyQ4KUMWITI-00248-00052170-00052379 show you how to organize it to make it tyQ4KUMWITI-00249-00052379-00052576 useful and then I'm going to tell you tyQ4KUMWITI-00250-00052577-00052775 what to look for and wrap it all up with tyQ4KUMWITI-00251-00052776-00053087 a case study that makes it all real so tyQ4KUMWITI-00252-00053088-00053261 three different ways that we can talk to tyQ4KUMWITI-00253-00053262-00053399 our customers the first is customer tyQ4KUMWITI-00254-00053400-00053657 interviews and I love this because this tyQ4KUMWITI-00255-00053658-00053842 is the deepest dive you can possibly tyQ4KUMWITI-00256-00053844-00054107 take of any channel because your face to tyQ4KUMWITI-00257-00054108-00054299 face or on the phone and you have the tyQ4KUMWITI-00258-00054300-00054647 ability to ask why why is the single tyQ4KUMWITI-00259-00054648-00054857 most important question you can ask when tyQ4KUMWITI-00260-00054858-00055109 trying to gather customer insights tyQ4KUMWITI-00261-00055110-00055361 then email surveys and I love email tyQ4KUMWITI-00262-00055362-00055547 surveys because you can collect Mass tyQ4KUMWITI-00263-00055548-00055769 feedback at scale it's less personal tyQ4KUMWITI-00264-00055770-00055937 than an interview so you need to choose tyQ4KUMWITI-00265-00055938-00056099 your questions carefully tyQ4KUMWITI-00266-00056100-00056344 but you can quantify qualitative things tyQ4KUMWITI-00267-00056345-00056573 especially good for priorities for tyQ4KUMWITI-00268-00056574-00056800 example what feature is most important tyQ4KUMWITI-00269-00056801-00057016 to your leads when they're evaluating tyQ4KUMWITI-00270-00057017-00057203 you what almost kept them from buying tyQ4KUMWITI-00271-00057204-00057376 what comes up over and over again it's tyQ4KUMWITI-00272-00057377-00057544 much easier to recognize patterns with tyQ4KUMWITI-00273-00057545-00057754 mass feedback at scale and finally tyQ4KUMWITI-00274-00057755-00057916 reviews and testimonials and I love them tyQ4KUMWITI-00275-00057917-00058097 because they're free and you don't need tyQ4KUMWITI-00276-00058098-00058241 a whole lot of them to start Gathering tyQ4KUMWITI-00277-00058241-00058487 some really interesting information but tyQ4KUMWITI-00278-00058488-00058703 that's not good enough how do we know tyQ4KUMWITI-00279-00058704-00058900 what questions to ask and when if I just tyQ4KUMWITI-00280-00058901-00059099 told you yeah go do an email survey you tyQ4KUMWITI-00281-00059100-00059237 could go blast out a terrible email tyQ4KUMWITI-00282-00059238-00059411 survey learn nothing and then come back tyQ4KUMWITI-00283-00059412-00059549 next year and say what you told me was tyQ4KUMWITI-00284-00059550-00059861 totally useless so there's a structure tyQ4KUMWITI-00285-00059862-00060041 what we want to get to when we're tyQ4KUMWITI-00286-00060041-00060292 talking about motivation is people's tyQ4KUMWITI-00287-00060294-00060682 experience not their opinion we're not tyQ4KUMWITI-00288-00060683-00060869 looking for opinions we're looking for tyQ4KUMWITI-00289-00060870-00061109 experiences that means getting people to tyQ4KUMWITI-00290-00061110-00061342 tell us their story and the way that we tyQ4KUMWITI-00291-00061344-00061625 do that is by asking questions in a tyQ4KUMWITI-00292-00061626-00061888 logical format what was going on before tyQ4KUMWITI-00293-00061889-00062063 they came to us tyQ4KUMWITI-00294-00062064-00062266 what was their experience like working tyQ4KUMWITI-00295-00062267-00062471 with our product or service tyQ4KUMWITI-00296-00062472-00062723 and then what happened after we need to tyQ4KUMWITI-00297-00062724-00062944 get them to share The Narrative of their tyQ4KUMWITI-00298-00062945-00063047 decision tyQ4KUMWITI-00299-00063048-00063173 so I'm going to share eight questions tyQ4KUMWITI-00300-00063174-00063359 that across thousands of survey tyQ4KUMWITI-00301-00063360-00063544 respondents and hundreds of interviews tyQ4KUMWITI-00302-00063545-00063791 have proven to be really effective at tyQ4KUMWITI-00303-00063791-00063965 capturing the information that we need tyQ4KUMWITI-00304-00063966-00064235 and the wording here is really important tyQ4KUMWITI-00305-00064236-00064475 so first for capturing pain points tyQ4KUMWITI-00306-00064476-00064792 what was going on in your business or in tyQ4KUMWITI-00307-00064794-00065015 your life that sent you looking for a tyQ4KUMWITI-00308-00065016-00065123 solution tyQ4KUMWITI-00309-00065124-00065285 so instead of someone saying oh we tyQ4KUMWITI-00310-00065286-00065549 needed a new time tracking software now tyQ4KUMWITI-00311-00065550-00065693 they're telling you about the problems tyQ4KUMWITI-00312-00065694-00065885 that they have that sent them looking tyQ4KUMWITI-00313-00065886-00066088 for something like you tyQ4KUMWITI-00314-00066089-00066376 what else did you try and what didn't tyQ4KUMWITI-00315-00066377-00066605 you love about it most marketers stop it tyQ4KUMWITI-00316-00066606-00066755 what else did you try and they get this tyQ4KUMWITI-00317-00066756-00066899 list of Compares like great we know who tyQ4KUMWITI-00318-00066900-00067073 we're up against well while you're tyQ4KUMWITI-00319-00067074-00067193 talking to them ask them what they tyQ4KUMWITI-00320-00067194-00067349 didn't love about it that's your pain tyQ4KUMWITI-00321-00067350-00067511 point that you can solve better than tyQ4KUMWITI-00322-00067512-00067691 your competitor can tyQ4KUMWITI-00323-00067692-00067997 for anxieties what almost kept you from tyQ4KUMWITI-00324-00067998-00068159 buying from us tyQ4KUMWITI-00325-00068160-00068350 what almost stopped you from making the tyQ4KUMWITI-00326-00068351-00068609 decision to work with us or if you want tyQ4KUMWITI-00327-00068610-00068771 to flip this to a positive which tends tyQ4KUMWITI-00328-00068772-00068905 to get really great responses as well tyQ4KUMWITI-00329-00068906-00069203 what made you confident enough to give tyQ4KUMWITI-00330-00069204-00069443 us a try what was it about us that made tyQ4KUMWITI-00331-00069444-00069587 you go you know what I think these tyQ4KUMWITI-00332-00069588-00069797 people can be trusted that is a powerful tyQ4KUMWITI-00333-00069798-00070019 insight to have when you're structuring tyQ4KUMWITI-00334-00070020-00070126 your copy tyQ4KUMWITI-00335-00070127-00070300 we're talking about priorities what made tyQ4KUMWITI-00336-00070301-00070481 blank the best solution for you so again tyQ4KUMWITI-00337-00070482-00070667 what was it about us that made us better tyQ4KUMWITI-00338-00070668-00070913 than the competition what priority did tyQ4KUMWITI-00339-00070914-00071075 we meet that other competitors just tyQ4KUMWITI-00340-00071076-00071182 couldn't tyQ4KUMWITI-00341-00071183-00071369 and then when evaluating blank whether tyQ4KUMWITI-00342-00071370-00071519 it's industry or solution or whatever tyQ4KUMWITI-00343-00071520-00071711 what was most important to you tyQ4KUMWITI-00344-00071712-00071981 especially powerful when used in surveys tyQ4KUMWITI-00345-00071982-00072287 to gather hierarchies of priorities tyQ4KUMWITI-00346-00072288-00072581 what can you do now or do better than tyQ4KUMWITI-00347-00072582-00072815 you could before please never ask your tyQ4KUMWITI-00348-00072816-00073043 customer what have your results been tyQ4KUMWITI-00349-00073044-00073253 because they won't know they won't know tyQ4KUMWITI-00350-00073254-00073426 what to tell you they'll be grasping at tyQ4KUMWITI-00351-00073427-00073661 straws ask them what they can do now or tyQ4KUMWITI-00352-00073662-00073835 do better than they could before and if tyQ4KUMWITI-00353-00073836-00074003 you want even better insights follow tyQ4KUMWITI-00354-00074004-00074237 this question up with and what has that tyQ4KUMWITI-00355-00074238-00074488 meant for you what has that meant for tyQ4KUMWITI-00356-00074489-00074782 other departments tyQ4KUMWITI-00357-00074783-00074987 and finally give me an example of when tyQ4KUMWITI-00358-00074988-00075173 blank your product or service made a tyQ4KUMWITI-00359-00075174-00075317 difference for you again get them tyQ4KUMWITI-00360-00075318-00075556 telling a story that brings context to tyQ4KUMWITI-00361-00075557-00075737 all those features and benefits that tyQ4KUMWITI-00362-00075738-00075935 make your product matter tyQ4KUMWITI-00363-00075936-00076091 so you can go and you can ask these tyQ4KUMWITI-00364-00076092-00076211 questions but the problem is you're only tyQ4KUMWITI-00365-00076212-00076415 going to be as good as your analysis tyQ4KUMWITI-00366-00076416-00076612 so really quickly there's a downloadable tyQ4KUMWITI-00367-00076613-00076793 template that you can use when gathering tyQ4KUMWITI-00368-00076794-00076943 this information to make it meaningful tyQ4KUMWITI-00369-00076944-00077105 and there's a link there that you can go tyQ4KUMWITI-00370-00077106-00077273 download this and a whole schwack of tyQ4KUMWITI-00371-00077274-00077399 other resources I'm going to talk about tyQ4KUMWITI-00372-00077400-00077632 but the gist of this slide is copy and tyQ4KUMWITI-00373-00077633-00077879 paste the quote classify it as whether tyQ4KUMWITI-00374-00077880-00078071 it's a benefit a pain point an anxiety tyQ4KUMWITI-00375-00078072-00078275 so that you can group them later if tyQ4KUMWITI-00376-00078276-00078419 there's themes that emerge you want to tyQ4KUMWITI-00377-00078420-00078550 classify those there so all the quotes tyQ4KUMWITI-00378-00078551-00078743 come up together if it's tied to a tyQ4KUMWITI-00379-00078744-00078911 feature mention that take notes on why tyQ4KUMWITI-00380-00078912-00079055 you like that quote because I promise tyQ4KUMWITI-00381-00079056-00079211 some of them you will forget why you tyQ4KUMWITI-00382-00079212-00079361 pulled that in the first place and then tyQ4KUMWITI-00383-00079362-00079541 the single most important column next to tyQ4KUMWITI-00384-00079542-00079775 the quote itself where you found it so tyQ4KUMWITI-00385-00079776-00079991 that you can go back and get context on tyQ4KUMWITI-00386-00079992-00080105 it later because when you're doing this tyQ4KUMWITI-00387-00080106-00080291 over a hundred different things it's tyQ4KUMWITI-00388-00080292-00080494 really easy to lose quotes tyQ4KUMWITI-00389-00080495-00080662 so what are we actually looking for in tyQ4KUMWITI-00390-00080663-00080812 these responses tyQ4KUMWITI-00391-00080813-00081047 the first thing is frequently used words tyQ4KUMWITI-00392-00081048-00081262 what words your customers say over and tyQ4KUMWITI-00393-00081263-00081365 over and over again talking about tyQ4KUMWITI-00394-00081366-00081521 themselves talking about you their tyQ4KUMWITI-00395-00081522-00081731 problems or benefits because if they use tyQ4KUMWITI-00396-00081732-00082097 those words you probably should too tyQ4KUMWITI-00397-00082098-00082271 look for recurring themes these are real tyQ4KUMWITI-00398-00082272-00082456 responses to a survey we did for insight tyQ4KUMWITI-00399-00082457-00082643 squared so because of inside squared tyQ4KUMWITI-00400-00082644-00082787 we've been able to close higher value tyQ4KUMWITI-00401-00082788-00082962 deals on a faster timeline than before tyQ4KUMWITI-00402-00082963-00083225 kpis used to be a time consuming part of tyQ4KUMWITI-00403-00083226-00083411 my workflow it saves me time every tyQ4KUMWITI-00404-00083412-00083632 morning we saw time coming up again and tyQ4KUMWITI-00405-00083633-00083873 again and again as a theme and we could tyQ4KUMWITI-00406-00083874-00084088 work with that tyQ4KUMWITI-00407-00084089-00084244 look for things that are well said so tyQ4KUMWITI-00408-00084245-00084394 instead of saying we can analyze data tyQ4KUMWITI-00409-00084395-00084623 better we can twist turn and dig into tyQ4KUMWITI-00410-00084624-00084850 every aspect of the sales process tyQ4KUMWITI-00411-00084851-00085031 and instead of oh the learning curve is tyQ4KUMWITI-00412-00085032-00085241 short yeah that's not bad but you could tyQ4KUMWITI-00413-00085242-00085426 literally turn your sales Intelligence tyQ4KUMWITI-00414-00085427-00085619 on tomorrow you'll know these because tyQ4KUMWITI-00415-00085620-00085787 when you read them they hit you in the tyQ4KUMWITI-00416-00085788-00086021 gut it feels different when you read tyQ4KUMWITI-00417-00086022-00086267 this kind of response and lastly look tyQ4KUMWITI-00418-00086268-00086399 for quotes that are insightful that tyQ4KUMWITI-00419-00086400-00086603 reveal that hidden because that I tyQ4KUMWITI-00420-00086604-00086825 mentioned earlier it has very detailed tyQ4KUMWITI-00421-00086826-00087035 reporting somewhat useful tyQ4KUMWITI-00422-00087036-00087269 why does that matter because before tyQ4KUMWITI-00423-00087270-00087437 everyone fought over what the true tyQ4KUMWITI-00424-00087438-00087605 booking number was but now it's a given tyQ4KUMWITI-00425-00087606-00087797 this is a problem we didn't even know tyQ4KUMWITI-00426-00087798-00088049 customers had internal conflicts over tyQ4KUMWITI-00427-00088050-00088288 numbers and now that we know they have tyQ4KUMWITI-00428-00088289-00088559 it we can talk about how we solve it and tyQ4KUMWITI-00429-00088560-00088709 none of the competitors are talking tyQ4KUMWITI-00430-00088710-00088841 about that tyQ4KUMWITI-00431-00088842-00088985 so I want to wrap this up by showing you tyQ4KUMWITI-00432-00088986-00089129 a case study of how we brought this all tyQ4KUMWITI-00433-00089130-00089350 together in real life so I was brought tyQ4KUMWITI-00434-00089351-00089573 in to work on the hubspot.com CRM page tyQ4KUMWITI-00435-00089574-00089855 as a small project with Matt Barbie tyQ4KUMWITI-00436-00089856-00090071 and we took this exact process so if we tyQ4KUMWITI-00437-00090072-00090232 first we conducted an email server we tyQ4KUMWITI-00438-00090233-00090388 have existing clients getting them to tyQ4KUMWITI-00439-00090389-00090556 classify who they are how they use the tyQ4KUMWITI-00440-00090557-00090767 software what was most important to them tyQ4KUMWITI-00441-00090768-00090965 then we mined reviews and testimonials tyQ4KUMWITI-00442-00090966-00091115 out in the wild and one of the most tyQ4KUMWITI-00443-00091116-00091253 important things I can tell you here is tyQ4KUMWITI-00444-00091254-00091553 don't just mind your own testimonials go tyQ4KUMWITI-00445-00091554-00091721 read your competitors bad reviews tyQ4KUMWITI-00446-00091722-00091985 because not only is it great whiskey tyQ4KUMWITI-00447-00091986-00092273 reading it's fantastic for figuring out tyQ4KUMWITI-00448-00092274-00092447 what you can solve that people are tyQ4KUMWITI-00449-00092448-00092621 frustrated with about your competitor tyQ4KUMWITI-00450-00092622-00092843 and put that front inside and say hey we tyQ4KUMWITI-00451-00092844-00092987 do this better tyQ4KUMWITI-00452-00092988-00093179 then we reviewed interview transcripts tyQ4KUMWITI-00453-00093180-00093335 so the HubSpot team had already talked tyQ4KUMWITI-00454-00093336-00093497 to a pile of customers we poured over tyQ4KUMWITI-00455-00093498-00093653 those to see how people talk about the tyQ4KUMWITI-00456-00093654-00093868 problem the solution over and over tyQ4KUMWITI-00457-00093869-00094018 and finally tyQ4KUMWITI-00458-00094019-00094229 check out your chat logs if you're not tyQ4KUMWITI-00459-00094230-00094511 running live chat on your site commit to tyQ4KUMWITI-00460-00094512-00094691 running it for just one week give it tyQ4KUMWITI-00461-00094692-00094918 resources for just one week because it's tyQ4KUMWITI-00462-00094919-00095212 an anxiety's gold mine no other channel tyQ4KUMWITI-00463-00095213-00095362 is going to tell you the problems your tyQ4KUMWITI-00464-00095363-00095573 leads don't think are being solved on tyQ4KUMWITI-00465-00095574-00095788 your landing pages or website quite like tyQ4KUMWITI-00466-00095789-00095938 a chat log because the questions that tyQ4KUMWITI-00467-00095939-00096131 come up over and over again aren't being tyQ4KUMWITI-00468-00096132-00096281 answered in your copy tyQ4KUMWITI-00469-00096282-00096497 so answer them in your copy tyQ4KUMWITI-00470-00096498-00096659 so there's a few things we learned the tyQ4KUMWITI-00471-00096660-00096785 first thing was that customers cared tyQ4KUMWITI-00472-00096786-00096941 about different things than we do the tyQ4KUMWITI-00473-00096942-00097097 features and benefits that the internal tyQ4KUMWITI-00474-00097098-00097241 team thought were the most important tyQ4KUMWITI-00475-00097242-00097426 weren't exactly the ones that the tyQ4KUMWITI-00476-00097427-00097618 customer talked about the most or even tyQ4KUMWITI-00477-00097619-00097823 said were most important to them that tyQ4KUMWITI-00478-00097824-00098050 was interesting and then the serum was tyQ4KUMWITI-00479-00098051-00098206 heavily marketed on the word free and tyQ4KUMWITI-00480-00098207-00098399 yes that's a huge selling point but free tyQ4KUMWITI-00481-00098400-00098525 wasn't even the biggest part of the tyQ4KUMWITI-00482-00098526-00098668 equation when we talked to customers tyQ4KUMWITI-00483-00098669-00098843 there were other more compelling reasons tyQ4KUMWITI-00484-00098844-00098999 they signed on tyQ4KUMWITI-00485-00099000-00099167 and then we learned that some tasks were tyQ4KUMWITI-00486-00099168-00099376 common all segments some outcomes every tyQ4KUMWITI-00487-00099377-00099623 segment wanted to have everyone in every tyQ4KUMWITI-00488-00099624-00099785 group mentioned these as things they tyQ4KUMWITI-00489-00099786-00100144 wanted to achieve but some benefits were tyQ4KUMWITI-00490-00100145-00100397 unique to decision makers and if you're tyQ4KUMWITI-00491-00100398-00100588 gonna only write a page for one person tyQ4KUMWITI-00492-00100589-00100787 write it for the person who can actually tyQ4KUMWITI-00493-00100788-00101044 buy from you instead of all the people tyQ4KUMWITI-00494-00101045-00101297 who might go oh this is interesting tyQ4KUMWITI-00495-00101298-00101471 so here's what we did we changed the tyQ4KUMWITI-00496-00101472-00101638 messaging to mirror the priorities and tyQ4KUMWITI-00497-00101639-00101806 pain points of the audience we'd talk to tyQ4KUMWITI-00498-00101807-00102059 instead of pushing on the word free we tyQ4KUMWITI-00499-00102060-00102191 change it to an outcome that came up tyQ4KUMWITI-00500-00102192-00102442 over and over again close more deals tyQ4KUMWITI-00501-00102443-00102682 with less work and that came literally tyQ4KUMWITI-00502-00102683-00103006 verbatim from feedback from a customer tyQ4KUMWITI-00503-00103007-00103192 then we moved from features to benefits tyQ4KUMWITI-00504-00103193-00103325 so on the old site we talked a lot about tyQ4KUMWITI-00505-00103326-00103523 customizing views dealing task boards tyQ4KUMWITI-00506-00103524-00103751 being in sync with the platform we tyQ4KUMWITI-00507-00103752-00103877 changed that to talk about here's why tyQ4KUMWITI-00508-00103878-00104068 you're going to love the HubSpot CRM you tyQ4KUMWITI-00509-00104069-00104297 can learn it in minutes not months you tyQ4KUMWITI-00510-00104298-00104578 can automate the boring stuff and you tyQ4KUMWITI-00511-00104579-00104710 can track every interaction you have tyQ4KUMWITI-00512-00104711-00104836 with the customer tyQ4KUMWITI-00513-00104838-00105101 and yep that stuff's all directly stolen tyQ4KUMWITI-00514-00105102-00105293 from customers too tyQ4KUMWITI-00515-00105294-00105484 then we restructured the landing pages tyQ4KUMWITI-00516-00105485-00105719 based on customer priorities the things tyQ4KUMWITI-00517-00105720-00105886 that they told us were most important to tyQ4KUMWITI-00518-00105888-00106169 them got talked about first instead of tyQ4KUMWITI-00519-00106170-00106343 the things that internal teams or that tyQ4KUMWITI-00520-00106344-00106510 the copywriters thought we should really tyQ4KUMWITI-00521-00106511-00106684 push this it's important we let tyQ4KUMWITI-00522-00106685-00106858 customers Define that we let the tyQ4KUMWITI-00523-00106859-00107033 customer Drive tyQ4KUMWITI-00524-00107033-00107213 and then we use those customer outcomes tyQ4KUMWITI-00525-00107214-00107357 that we learned to write better cross tyQ4KUMWITI-00526-00107358-00107519 heads to make it more enticing to pick tyQ4KUMWITI-00527-00107520-00107723 this up and work with it so hey you can tyQ4KUMWITI-00528-00107724-00107890 see your entire pipeline at a glance you tyQ4KUMWITI-00529-00107891-00108077 can customize deal stages to your sales tyQ4KUMWITI-00530-00108078-00108304 process tyQ4KUMWITI-00531-00108305-00108599 well as a result we saw a 20 increase in tyQ4KUMWITI-00532-00108600-00108784 sign ups to the CRM which is no small tyQ4KUMWITI-00533-00108785-00108928 number when you're dealing with that tyQ4KUMWITI-00534-00108929-00109090 volume of traffic tyQ4KUMWITI-00535-00109091-00109283 and Matt Barbie who's a real person and tyQ4KUMWITI-00536-00109283-00109457 is here and speaks later this week can tyQ4KUMWITI-00537-00109458-00109654 verify that if you go and ask him so tyQ4KUMWITI-00538-00109655-00109889 that got us buying internally to do a tyQ4KUMWITI-00539-00109890-00110075 larger project when HubSpot was tyQ4KUMWITI-00540-00110076-00110302 redesigning the site we used the same tyQ4KUMWITI-00541-00110303-00110651 copy framework to overhaul the copy and tyQ4KUMWITI-00542-00110652-00110789 in working in tandem with their design tyQ4KUMWITI-00543-00110790-00110999 and their new sign up flow tyQ4KUMWITI-00544-00111000-00111251 we doubled HubSpot site-wide conversion tyQ4KUMWITI-00545-00111252-00111431 rate we doubled their inbound call tyQ4KUMWITI-00546-00111432-00111689 volume we saw a 35 percent increase in tyQ4KUMWITI-00547-00111690-00111910 demo requests and 27 percent more tyQ4KUMWITI-00548-00111911-00112145 product sign ups and if you take nothing tyQ4KUMWITI-00549-00112146-00112378 else away from this session today take tyQ4KUMWITI-00550-00112379-00112619 this slide away this is the power of tyQ4KUMWITI-00551-00112620-00112828 shutting up and listening to your tyQ4KUMWITI-00552-00112829-00113045 customers and then taking the words that tyQ4KUMWITI-00553-00113046-00113207 they're saying and putting them into tyQ4KUMWITI-00554-00113208-00113440 your own copy thank you guys so much tyQ4KUMWITI-00555-00113441-00113584 this has been a dream come true to talk tyQ4KUMWITI-00556-00113585-00113854 at Maz Khan so thank you guys very much tyQ4KUMWITI-00557-00113855-00114149 [Applause] t_lSzzc_42A-00000-00000052-00000303 the bib coat also known as the ref code t_lSzzc_42A-00001-00000304-00000546 is a compact identifier used by several t_lSzzc_42A-00002-00000547-00000776 astronomical data systems to uniquely t_lSzzc_42A-00003-00000777-00001246 specify literature references t_lSzzc_42A-00004-00001247-00001750 topic adoption t_lSzzc_42A-00005-00001751-00001996 the bibliographic reference code ref t_lSzzc_42A-00006-00001997-00002206 code was originally developed to be used t_lSzzc_42A-00007-00002207-00002413 in simbad and the NASA eye pack extra t_lSzzc_42A-00008-00002414-00002685 galactic database Ned but it became a de t_lSzzc_42A-00009-00002686-00002878 facto standard and is now used more t_lSzzc_42A-00010-00002879-00003051 widely for example by the NASA t_lSzzc_42A-00011-00003052-00003295 astrophysics data system who coined and t_lSzzc_42A-00012-00003296-00003619 prefer the term bib code t_lSzzc_42A-00013-00003620-00003800 you t_lSzzc_42A-00014-00003801-00004301 topic format t_lSzzc_42A-00015-00004302-00004541 the code has a fixed length of 19 t_lSzzc_42A-00016-00004542-00005006 characters and has the form y YY y j JJ t_lSzzc_42A-00017-00005007-00005576 JJ VV VV m PP PP a where YY YY is the t_lSzzc_42A-00018-00005577-00005771 four digit year of the reference and j t_lSzzc_42A-00019-00005772-00006038 JJ JJ as a code indicating where the t_lSzzc_42A-00020-00006039-00006302 reference was published in the case of a t_lSzzc_42A-00021-00006303-00006554 journal reference VV VV as the volume t_lSzzc_42A-00022-00006555-00006764 number M indicates the section of the t_lSzzc_42A-00023-00006765-00006895 journal where the reference was t_lSzzc_42A-00024-00006897-00007184 published eg L for a letter section P P t_lSzzc_42A-00025-00007184-00007430 P P gives the starting page number and a t_lSzzc_42A-00026-00007431-00007598 is the first letter of the last name of t_lSzzc_42A-00027-00007598-00007873 the first author periods are used to t_lSzzc_42A-00028-00007875-00008095 fill unused fields and to pad fields out t_lSzzc_42A-00029-00008097-00008249 to their fixed length of too short t_lSzzc_42A-00030-00008250-00008413 padding is done on the right for the t_lSzzc_42A-00031-00008414-00008612 publication code and on the left for the t_lSzzc_42A-00032-00008613-00008815 volume number and page number page t_lSzzc_42A-00033-00008816-00009238 numbers greater than 9999 are continued t_lSzzc_42A-00034-00009239-00009533 in the M column the six digit article ID t_lSzzc_42A-00035-00009534-00009782 numbers in lieu of page numbers used by t_lSzzc_42A-00036-00009783-00009974 the Physical Review publications since t_lSzzc_42A-00037-00009975-00010217 the late 1990s are treated as follows t_lSzzc_42A-00038-00010218-00010435 the first two digits of the article ID t_lSzzc_42A-00039-00010436-00010637 corresponding to the issue number are t_lSzzc_42A-00040-00010638-00010846 converted to a lowercase letter O one t_lSzzc_42A-00041-00010847-00011105 equals o etc and inserted into column M t_lSzzc_42A-00042-00011106-00011296 the remaining four digits are used in t_lSzzc_42A-00043-00011297-00011748 the page field t_lSzzc_42A-00044-00011749-00012031 topic examples t_lSzzc_42A-00045-00012032-00012266 you t_lSzzc_42A-00046-00012267-00012764 some examples of bib codes are t_lSzzc_42A-00047-00012765-00013302 topic see also t_lSzzc_42A-00048-00013303-00013810 digital object identifier t_lSzzc_42A-00049-00013811-00014171 topic references t_lSzzc_42A-00050-00014172-00014335 you t_lSzzc_42A-00051-00014336-00014516 you t_lSzzc_42A-00052-00014518-00014723 you tAo_I_fgyQI-00000-00000078-00000927 [Music] tAo_I_fgyQI-00001-00000927-00001087 when it comes to our partnership with tAo_I_fgyQI-00002-00001088-00001127 you tAo_I_fgyQI-00003-00001128-00001374 we want to dream big imagining the tAo_I_fgyQI-00004-00001375-00001574 possibilities means we will predict and tAo_I_fgyQI-00005-00001575-00001630 project tAo_I_fgyQI-00006-00001632-00001879 into the future in order to do that we tAo_I_fgyQI-00007-00001880-00002023 want to give a quick reminder that tAo_I_fgyQI-00008-00002023-00002271 salesforce is a publicly traded company tAo_I_fgyQI-00009-00002272-00002423 and that customers should make any tAo_I_fgyQI-00010-00002424-00002575 buying decisions on the products and tAo_I_fgyQI-00011-00002576-00002639 services tAo_I_fgyQI-00012-00002640-00003047 that are currently available tAo_I_fgyQI-00013-00003048-00003303 hello my name is levi crandall marketing tAo_I_fgyQI-00014-00003304-00003495 automation solution architect with apex tAo_I_fgyQI-00015-00003496-00003583 it tAo_I_fgyQI-00016-00003584-00003783 today we're joined by our exceptional tAo_I_fgyQI-00017-00003784-00003886 partner lone star tAo_I_fgyQI-00018-00003887-00004095 college we're going to be talking about tAo_I_fgyQI-00019-00004096-00004247 how lsc tAo_I_fgyQI-00020-00004248-00004431 transformed their student experience tAo_I_fgyQI-00021-00004432-00004606 with the power of salesforce marketing tAo_I_fgyQI-00022-00004607-00004695 cloud tAo_I_fgyQI-00023-00004696-00004870 gentlemen could you please introduce tAo_I_fgyQI-00024-00004871-00005102 yourselves good afternoon i'm link a tAo_I_fgyQI-00025-00005103-00005263 lander i'm the vice chancellor college tAo_I_fgyQI-00026-00005264-00005535 services and cio for lone star college tAo_I_fgyQI-00027-00005536-00005718 i'm launching gogo i'm the associate tAo_I_fgyQI-00028-00005719-00005854 vice chancellor for enterprise tAo_I_fgyQI-00029-00005855-00005967 applications tAo_I_fgyQI-00030-00005968-00006167 hello i'm danny rodriguez and i am the tAo_I_fgyQI-00031-00006168-00006359 director of enterprise applications tAo_I_fgyQI-00032-00006360-00006598 at longstar college well now that tAo_I_fgyQI-00033-00006600-00006767 everyone tAo_I_fgyQI-00034-00006768-00006998 knows each other we can dive into lone tAo_I_fgyQI-00035-00007000-00007175 star's history tAo_I_fgyQI-00036-00007176-00007334 do you mind sharing a little bit about tAo_I_fgyQI-00037-00007336-00007567 lsc with our audience tAo_I_fgyQI-00038-00007568-00007703 yeah sure you know one of the things tAo_I_fgyQI-00039-00007704-00007951 that it's hard to capture sometimes tAo_I_fgyQI-00040-00007952-00008207 is the size and scope of lone star we tAo_I_fgyQI-00041-00008208-00008255 serve tAo_I_fgyQI-00042-00008256-00008646 over 2 700 square miles and 2.4 tAo_I_fgyQI-00043-00008647-00008951 milli a population of 2.4 million tAo_I_fgyQI-00044-00008952-00009151 with that being said we offer associates tAo_I_fgyQI-00045-00009152-00009319 bachelor's programs tAo_I_fgyQI-00046-00009320-00009567 and as we went into this project we were tAo_I_fgyQI-00047-00009568-00009710 really looking for a way tAo_I_fgyQI-00048-00009711-00009919 how can we optimize what we're doing how tAo_I_fgyQI-00049-00009920-00010031 can we improve tAo_I_fgyQI-00050-00010032-00010327 the quality of contacts and make sure tAo_I_fgyQI-00051-00010328-00010583 that our efforts were worthwhile tAo_I_fgyQI-00052-00010584-00010863 we are at the present time we have seven tAo_I_fgyQI-00053-00010864-00011023 colleges of course we have tAo_I_fgyQI-00054-00011024-00011191 eight centers but then we have eight tAo_I_fgyQI-00055-00011192-00011359 specialized workforce centers of tAo_I_fgyQI-00056-00011360-00011519 excellence that are really important tAo_I_fgyQI-00057-00011520-00011719 in how the mission of the college moves tAo_I_fgyQI-00058-00011720-00011935 forward as you know today workforce tAo_I_fgyQI-00059-00011936-00012199 training is a critical skills area tAo_I_fgyQI-00060-00012200-00012335 that we're meeting the needs in our tAo_I_fgyQI-00061-00012336-00012638 community so link can you describe the tAo_I_fgyQI-00062-00012639-00012830 initial vision that llc had tAo_I_fgyQI-00063-00012831-00013079 before any of this got started what tAo_I_fgyQI-00064-00013080-00013263 issues were you trying to tackle tAo_I_fgyQI-00065-00013263-00013591 and solve the biggest problems we had tAo_I_fgyQI-00066-00013591-00013743 and really wasn't as much as a problem tAo_I_fgyQI-00067-00013744-00014047 we have a system-wide marketing effort tAo_I_fgyQI-00068-00014047-00014358 to help to recruit students and reach tAo_I_fgyQI-00069-00014359-00014447 out tAo_I_fgyQI-00070-00014447-00014727 at the same time we had individual tAo_I_fgyQI-00071-00014728-00014815 colleges tAo_I_fgyQI-00072-00014816-00015191 that were making their efforts so tAo_I_fgyQI-00073-00015191-00015415 when a prospect would reach out to us tAo_I_fgyQI-00074-00015416-00015503 they would end up tAo_I_fgyQI-00075-00015504-00015703 in a set of communications that we tAo_I_fgyQI-00076-00015704-00015919 really couldn't track as well tAo_I_fgyQI-00077-00015919-00016143 and we didn't get the exact details but tAo_I_fgyQI-00078-00016144-00016255 we also didn't know what was happening tAo_I_fgyQI-00079-00016256-00016391 at the colleges tAo_I_fgyQI-00080-00016392-00016558 each college would then send text tAo_I_fgyQI-00081-00016559-00016711 messages emails tAo_I_fgyQI-00082-00016712-00016950 calls on all kinds of different tAo_I_fgyQI-00083-00016951-00017030 platforms tAo_I_fgyQI-00084-00017031-00017319 so the ultimate goal was how do we wrap tAo_I_fgyQI-00085-00017320-00017471 all this together tAo_I_fgyQI-00086-00017472-00017663 and optimize the communication strings tAo_I_fgyQI-00087-00017664-00017783 that we're using for prospective tAo_I_fgyQI-00088-00017784-00018030 students tAo_I_fgyQI-00089-00018031-00018303 to launching when link's speaking to tAo_I_fgyQI-00090-00018304-00018350 those tAo_I_fgyQI-00091-00018351-00018535 technical deficiencies what made it tAo_I_fgyQI-00092-00018536-00018743 difficult with your existing tool set tAo_I_fgyQI-00093-00018744-00018886 your existing platforms tAo_I_fgyQI-00094-00018887-00019230 to solve these issues i mean one of the tAo_I_fgyQI-00095-00019231-00019391 challenges that tAo_I_fgyQI-00096-00019392-00019630 we faced over the last couple of years tAo_I_fgyQI-00097-00019631-00019750 is just tAo_I_fgyQI-00098-00019751-00020047 the sheer volume of communications and tAo_I_fgyQI-00099-00020048-00020158 engagements that tAo_I_fgyQI-00100-00020159-00020358 we have with our prospective students tAo_I_fgyQI-00101-00020359-00020630 and our current students as well tAo_I_fgyQI-00102-00020631-00020855 to give you just some points of tAo_I_fgyQI-00103-00020856-00021030 reference i mean on a tAo_I_fgyQI-00104-00021031-00021383 slow month we are producing roughly 500 tAo_I_fgyQI-00105-00021384-00021558 000 communications tAo_I_fgyQI-00106-00021559-00021758 and then of course during peak times tAo_I_fgyQI-00107-00021759-00021935 when it comes to the semester start tAo_I_fgyQI-00108-00021936-00022063 registration start tAo_I_fgyQI-00109-00022064-00022263 we could exceed 1 million communications tAo_I_fgyQI-00110-00022264-00022375 per month tAo_I_fgyQI-00111-00022376-00022678 and with those volumes tAo_I_fgyQI-00112-00022679-00022991 we reached a point where we tAo_I_fgyQI-00113-00022992-00023222 exceeded the capacity of our tAo_I_fgyQI-00114-00023223-00023327 communications tAo_I_fgyQI-00115-00023328-00023527 functionality that's available in our tAo_I_fgyQI-00116-00023528-00023711 student information system tAo_I_fgyQI-00117-00023712-00024039 so we were definitely looking for tAo_I_fgyQI-00118-00024040-00024319 a tool that is purpose-built that can tAo_I_fgyQI-00119-00024320-00024550 definitely enhance the tAo_I_fgyQI-00120-00024551-00024814 communications and the engagement that tAo_I_fgyQI-00121-00024815-00024999 the college has with prospective tAo_I_fgyQI-00122-00025000-00025350 and current students as well tAo_I_fgyQI-00123-00025351-00025734 as lse kicked off that tool search tAo_I_fgyQI-00124-00025735-00026014 danny what led you to salesforce tAo_I_fgyQI-00125-00026016-00026206 marketing cloud to convince you tAo_I_fgyQI-00126-00026207-00026423 that this would be the best solution for tAo_I_fgyQI-00127-00026424-00026639 your organization tAo_I_fgyQI-00128-00026639-00026807 so i can highlight a few of the key tAo_I_fgyQI-00129-00026808-00026983 features that really resonated with tAo_I_fgyQI-00130-00026983-00027327 uh with our group uh when evaluating tAo_I_fgyQI-00131-00027327-00027414 products tAo_I_fgyQI-00132-00027416-00027631 and actually during implementation once tAo_I_fgyQI-00133-00027632-00027743 we actually tAo_I_fgyQI-00134-00027744-00028135 were able to get our hands uh tAo_I_fgyQI-00135-00028136-00028262 hands hands-on experience with each of tAo_I_fgyQI-00136-00028263-00028487 the products uh starting with marketing tAo_I_fgyQI-00137-00028488-00028558 cloud tAo_I_fgyQI-00138-00028560-00028870 as launch and uh alluded to is tAo_I_fgyQI-00139-00028872-00029239 the sheer volume within marketing cloud tAo_I_fgyQI-00140-00029239-00029439 having that dedicated sender ip address tAo_I_fgyQI-00141-00029439-00029646 was very key for us tAo_I_fgyQI-00142-00029647-00029983 given that during a peak a peak period tAo_I_fgyQI-00143-00029983-00030262 our max daily send volume would would tAo_I_fgyQI-00144-00030263-00030551 reach nearly 200 000 communications tAo_I_fgyQI-00145-00030552-00030662 therefore we didn't want to have to tAo_I_fgyQI-00146-00030663-00030887 worry about any potential deliverability tAo_I_fgyQI-00147-00030888-00031007 issues with tAo_I_fgyQI-00148-00031008-00031335 service providers tAo_I_fgyQI-00149-00031336-00031574 within a marketing cloud email studio tAo_I_fgyQI-00150-00031575-00031718 was also another tAo_I_fgyQI-00151-00031719-00031999 key component that tool offered a very tAo_I_fgyQI-00152-00032000-00032158 easy to use intuitive tAo_I_fgyQI-00153-00032160-00032399 ui that our business units were very tAo_I_fgyQI-00154-00032400-00032574 comfortable using tAo_I_fgyQI-00155-00032575-00032711 they were able to pick it up very tAo_I_fgyQI-00156-00032712-00032902 quickly and set up their tAo_I_fgyQI-00157-00032903-00033183 email templates with very little trouble tAo_I_fgyQI-00158-00033184-00033351 and these were groups that would tAo_I_fgyQI-00159-00033352-00033487 be the first to admit that they weren't tAo_I_fgyQI-00160-00033488-00033718 the most tech savvy people tAo_I_fgyQI-00161-00033719-00033990 they were really happy with the uh the tAo_I_fgyQI-00162-00033991-00034246 ability to model each of those templates tAo_I_fgyQI-00163-00034247-00034399 without limitations that they had tAo_I_fgyQI-00164-00034400-00034590 previously run into with tAo_I_fgyQI-00165-00034591-00034918 past products we want the ability to tAo_I_fgyQI-00166-00034919-00035031 quote make it pretty tAo_I_fgyQI-00167-00035032-00035262 is something that we heard from them tAo_I_fgyQI-00168-00035263-00035527 time and time again tAo_I_fgyQI-00169-00035528-00035911 and with sms capability so tAo_I_fgyQI-00170-00035912-00036127 lonestar already had an existing text tAo_I_fgyQI-00171-00036128-00036311 messaging channel that worked very well tAo_I_fgyQI-00172-00036312-00036343 for tAo_I_fgyQI-00173-00036344-00036567 student marketing campaigns so the the tAo_I_fgyQI-00174-00036568-00036655 fact that we can tAo_I_fgyQI-00175-00036656-00036862 preserve that and maintain that and tAo_I_fgyQI-00176-00036863-00037023 directly integrate that with marketing tAo_I_fgyQI-00177-00037024-00037079 cloud was tAo_I_fgyQI-00178-00037080-00037407 was was a big plus tAo_I_fgyQI-00179-00037408-00037662 now within social studio with that tAo_I_fgyQI-00180-00037663-00037839 product or marketing team now had a tAo_I_fgyQI-00181-00037840-00038007 platform which they could create and tAo_I_fgyQI-00182-00038008-00038102 monitor posts tAo_I_fgyQI-00183-00038103-00038374 from a centralized location we were able tAo_I_fgyQI-00184-00038375-00038455 to tAo_I_fgyQI-00185-00038456-00038718 connect our facebook instagram twitter tAo_I_fgyQI-00186-00038719-00038839 and linkedin feeds tAo_I_fgyQI-00187-00038840-00039079 for the system office as well as our tAo_I_fgyQI-00188-00039080-00039295 seven campuses tAo_I_fgyQI-00189-00039296-00039551 and as a part of the initial deployment tAo_I_fgyQI-00190-00039552-00039790 we established topic profiles around tAo_I_fgyQI-00191-00039791-00040055 brand and higher ed keywords as well as tAo_I_fgyQI-00192-00040056-00040159 competitors tAo_I_fgyQI-00193-00040160-00040479 to gauge the social uh the tAo_I_fgyQI-00194-00040480-00040807 social activity in the uh across all tAo_I_fgyQI-00195-00040808-00041046 platforms tAo_I_fgyQI-00196-00041047-00041230 and additionally the analytics component tAo_I_fgyQI-00197-00041231-00041374 within social studio was tAo_I_fgyQI-00198-00041375-00041574 also very impressive you know that tAo_I_fgyQI-00199-00041575-00041679 allows our market tAo_I_fgyQI-00200-00041680-00041855 our marketing department to get instant tAo_I_fgyQI-00201-00041856-00042071 feedback across tAo_I_fgyQI-00202-00042072-00042423 all posts across all platforms so we can tAo_I_fgyQI-00203-00042424-00042518 tap into tAo_I_fgyQI-00204-00042519-00042783 scores such as engagement impressions tAo_I_fgyQI-00205-00042784-00042855 and reach tAo_I_fgyQI-00206-00042856-00043167 in addition to your common typical tAo_I_fgyQI-00207-00043168-00043287 number of likes tAo_I_fgyQI-00208-00043288-00043599 comments and views and tAo_I_fgyQI-00209-00043600-00043767 lastly with command center we're tAo_I_fgyQI-00210-00043768-00043951 provided with an expo style tAo_I_fgyQI-00211-00043952-00044262 uh central location to be able to listen tAo_I_fgyQI-00212-00044263-00044495 and to respond to social activity across tAo_I_fgyQI-00213-00044496-00044646 all platforms tAo_I_fgyQI-00214-00044647-00044830 whether it's negative or positive we're tAo_I_fgyQI-00215-00044831-00045007 able to quickly tAo_I_fgyQI-00216-00045008-00045230 respond and keep a close eye on all tAo_I_fgyQI-00217-00045231-00045383 activity tAo_I_fgyQI-00218-00045384-00045727 and the clean visualizations tAo_I_fgyQI-00219-00045728-00045943 also make it a great tool to showcase tAo_I_fgyQI-00220-00045944-00046079 the brand tAo_I_fgyQI-00221-00046080-00046383 at any events as well as internally for tAo_I_fgyQI-00222-00046384-00046527 our tAo_I_fgyQI-00223-00046528-00046855 internal operations tAo_I_fgyQI-00224-00046856-00047158 so lone star college picks salesforce as tAo_I_fgyQI-00225-00047159-00047255 your tool set tAo_I_fgyQI-00226-00047256-00047455 how did you prepare your people for that tAo_I_fgyQI-00227-00047456-00047686 transition from your existing systems tAo_I_fgyQI-00228-00047687-00047855 your existing processes tAo_I_fgyQI-00229-00047856-00048167 to salesforce so tAo_I_fgyQI-00230-00048168-00048295 i think it's really important when you tAo_I_fgyQI-00231-00048296-00048495 look at this and you look at anything tAo_I_fgyQI-00232-00048496-00048718 as you're looking for a partner to tAo_I_fgyQI-00233-00048719-00048935 actually do an implementation tAo_I_fgyQI-00234-00048936-00049095 it's interesting because in this case tAo_I_fgyQI-00235-00049096-00049295 during the rfp process i'm actually not tAo_I_fgyQI-00236-00049296-00049455 engaged whatsoever tAo_I_fgyQI-00237-00049456-00049702 i'm actually kept off to the side we tAo_I_fgyQI-00238-00049703-00049839 have three different groups that do the tAo_I_fgyQI-00239-00049840-00049967 rfp reviews tAo_I_fgyQI-00240-00049968-00050135 so the first time we met with apex i tAo_I_fgyQI-00241-00050136-00050351 found it to be enlightening tAo_I_fgyQI-00242-00050352-00050599 and the reason i say that is because my tAo_I_fgyQI-00243-00050600-00050767 view has always been tAo_I_fgyQI-00244-00050768-00050974 that technology does not solve problems tAo_I_fgyQI-00245-00050975-00051135 it really does create problems tAo_I_fgyQI-00246-00051136-00051342 unless you step back and you look at the tAo_I_fgyQI-00247-00051344-00051582 people and the process first tAo_I_fgyQI-00248-00051583-00051719 then you can look to align the tAo_I_fgyQI-00249-00051720-00051958 technology and what i found in our very tAo_I_fgyQI-00250-00051959-00052111 first meeting with apex was very tAo_I_fgyQI-00251-00052112-00052254 straightforward that tAo_I_fgyQI-00252-00052255-00052503 their philosophy is exactly the same you tAo_I_fgyQI-00253-00052504-00052623 first have to get through the people in tAo_I_fgyQI-00254-00052624-00052759 the process then you can align the tAo_I_fgyQI-00255-00052760-00052854 technology tAo_I_fgyQI-00256-00052855-00052999 and maximize the value of that tAo_I_fgyQI-00257-00053000-00053223 investment tAo_I_fgyQI-00258-00053224-00053438 london danny would you two like to add tAo_I_fgyQI-00259-00053439-00053607 to that tAo_I_fgyQI-00260-00053608-00053942 and the people aspect first tAo_I_fgyQI-00261-00053944-00054238 is really important and um speaking to tAo_I_fgyQI-00262-00054239-00054375 this entire project tAo_I_fgyQI-00263-00054376-00054703 and to the engagement we as a college tAo_I_fgyQI-00264-00054704-00054799 started preparing tAo_I_fgyQI-00265-00054800-00055015 for it probably a year to a year and a tAo_I_fgyQI-00266-00055016-00055199 half before the tAo_I_fgyQI-00267-00055200-00055382 actual implementation started and what tAo_I_fgyQI-00268-00055383-00055582 i'm saying we started to prepare tAo_I_fgyQI-00269-00055583-00055807 is we reached out to the individual tAo_I_fgyQI-00270-00055808-00055911 colleges to tAo_I_fgyQI-00271-00055912-00056159 the individual recruitment teams that we tAo_I_fgyQI-00272-00056160-00056215 have tAo_I_fgyQI-00273-00056216-00056487 at lone star college and we worked with tAo_I_fgyQI-00274-00056488-00056694 them to identify their processes tAo_I_fgyQI-00275-00056695-00056879 what they do how they engage with tAo_I_fgyQI-00276-00056879-00057054 students that way tAo_I_fgyQI-00277-00057055-00057294 when we reached a point to kick off the tAo_I_fgyQI-00278-00057295-00057415 implementation tAo_I_fgyQI-00279-00057416-00057679 we were in a position where we tAo_I_fgyQI-00280-00057679-00057775 understood our tAo_I_fgyQI-00281-00057776-00058079 ecosystem we understood what we as a tAo_I_fgyQI-00282-00058079-00058142 college tAo_I_fgyQI-00283-00058144-00058463 do overall in order to recruit and tAo_I_fgyQI-00284-00058464-00058630 engage with prospective and current tAo_I_fgyQI-00285-00058632-00058726 students tAo_I_fgyQI-00286-00058727-00059142 so it positioned us and tAo_I_fgyQI-00287-00059144-00059319 in such a way that we could approach tAo_I_fgyQI-00288-00059320-00059535 this project in tAo_I_fgyQI-00289-00059536-00059887 a very agile way and so that tAo_I_fgyQI-00290-00059888-00060191 led to a very successful rollout of the tAo_I_fgyQI-00291-00060191-00060326 entire solution tAo_I_fgyQI-00292-00060327-00060630 and platform and also tAo_I_fgyQI-00293-00060632-00060894 beyond getting the effort on on their tAo_I_fgyQI-00294-00060895-00061063 radar tAo_I_fgyQI-00295-00061064-00061254 the trailhead and accelerator content tAo_I_fgyQI-00296-00061255-00061382 was also tAo_I_fgyQI-00297-00061383-00061638 very key for us so we were able to tAo_I_fgyQI-00298-00061639-00061806 provide our project stakeholders with tAo_I_fgyQI-00299-00061807-00061982 access to trailhead and accelerator tAo_I_fgyQI-00300-00061983-00062071 content tAo_I_fgyQI-00301-00062072-00062279 nearly two months ahead of our official tAo_I_fgyQI-00302-00062279-00062430 project kickoff tAo_I_fgyQI-00303-00062432-00062599 so this allowed our discovery sessions tAo_I_fgyQI-00304-00062600-00062830 to be tAo_I_fgyQI-00305-00062832-00063054 more effective in that they were more tAo_I_fgyQI-00306-00063055-00063135 focused tAo_I_fgyQI-00307-00063136-00063294 the people already came in with a good tAo_I_fgyQI-00308-00063295-00063438 understanding of what each of the tAo_I_fgyQI-00309-00063439-00063654 products could offer tAo_I_fgyQI-00310-00063655-00063975 lone star did ample training beforehand tAo_I_fgyQI-00311-00063976-00064294 you kept your team lean we stuck tAo_I_fgyQI-00312-00064295-00064503 together as partners to agile tAo_I_fgyQI-00313-00064504-00064711 methodology throughout the project tAo_I_fgyQI-00314-00064712-00065054 what successes did this culminate and tAo_I_fgyQI-00315-00065055-00065359 link i want to speak to some of those tAo_I_fgyQI-00316-00065360-00065687 for our audience i i think it's tAo_I_fgyQI-00317-00065688-00065838 i think it's really important to tAo_I_fgyQI-00318-00065839-00066015 highlight the fact that tAo_I_fgyQI-00319-00066016-00066135 you know we had this planned and tAo_I_fgyQI-00320-00066136-00066359 approved before the pandemic started tAo_I_fgyQI-00321-00066360-00066599 uh we were in the final stretch getting tAo_I_fgyQI-00322-00066600-00066694 the uh tAo_I_fgyQI-00323-00066695-00066982 you know the contracts finalized and tAo_I_fgyQI-00324-00066983-00067087 moved through tAo_I_fgyQI-00325-00067088-00067359 and then the pandemic hit all of a tAo_I_fgyQI-00326-00067360-00067447 sudden now tAo_I_fgyQI-00327-00067448-00067631 we have to deal with all the other tAo_I_fgyQI-00328-00067632-00067887 challenges to to deal with covid tAo_I_fgyQI-00329-00067888-00068191 but what really impressed me was our tAo_I_fgyQI-00330-00068192-00068359 ability to execute tAo_I_fgyQI-00331-00068360-00068591 both partnership uh lone star college tAo_I_fgyQI-00332-00068592-00068847 employees engaged in it tAo_I_fgyQI-00333-00068848-00069079 and accomplish this even during a time tAo_I_fgyQI-00334-00069080-00069159 when tAo_I_fgyQI-00335-00069160-00069359 you know you're dealing with the changes tAo_I_fgyQI-00336-00069360-00069479 in work you're tAo_I_fgyQI-00337-00069480-00069647 dealing with the changes in life and tAo_I_fgyQI-00338-00069648-00069871 family and addressing this tAo_I_fgyQI-00339-00069872-00070231 so to be able to move at that point tAo_I_fgyQI-00340-00070232-00070423 really has to be a very focused and tAo_I_fgyQI-00341-00070424-00070615 dedicated team to be able to separate tAo_I_fgyQI-00342-00070616-00070663 everything tAo_I_fgyQI-00343-00070664-00070982 apart work on this one part tAo_I_fgyQI-00344-00070983-00071262 as a group and then of course shift uh tAo_I_fgyQI-00345-00071263-00071511 to deal with the rest of things so tAo_I_fgyQI-00346-00071512-00071679 that has to be the most impressive part tAo_I_fgyQI-00347-00071680-00071838 to successfully do this uh tAo_I_fgyQI-00348-00071839-00072071 we've never even met face to face levi tAo_I_fgyQI-00349-00072072-00072343 uh that's kind of a shock isn't it tAo_I_fgyQI-00350-00072344-00072735 someday we will tAo_I_fgyQI-00351-00072736-00073055 london what do you have dad uh tAo_I_fgyQI-00352-00073056-00073279 overall it's been very impressive to see tAo_I_fgyQI-00353-00073280-00073438 how a very lean tAo_I_fgyQI-00354-00073439-00073726 team was able to deliver the entire tAo_I_fgyQI-00355-00073727-00073806 solution tAo_I_fgyQI-00356-00073807-00074167 and deploy all the functionality that we tAo_I_fgyQI-00357-00074168-00074287 touched on tAo_I_fgyQI-00358-00074288-00074559 within a rather short period of time as tAo_I_fgyQI-00359-00074560-00074679 well so tAo_I_fgyQI-00360-00074680-00074903 that the implementation team from the tAo_I_fgyQI-00361-00074904-00074999 college side tAo_I_fgyQI-00362-00075000-00075311 included roughly five individuals there tAo_I_fgyQI-00363-00075312-00075431 were tAo_I_fgyQI-00364-00075432-00075599 from different the different business tAo_I_fgyQI-00365-00075600-00075743 areas of course from tAo_I_fgyQI-00366-00075744-00076062 the enterprise application i.t team tAo_I_fgyQI-00367-00076063-00076503 and just allowing them to focus tAo_I_fgyQI-00368-00076504-00076687 kind of removing some of the tAo_I_fgyQI-00369-00076688-00076935 bureaucracies and the boundaries tAo_I_fgyQI-00370-00076936-00077247 and probably as a tAo_I_fgyQI-00371-00077248-00077503 important takeaway as not approaching tAo_I_fgyQI-00372-00077504-00077655 this implementation tAo_I_fgyQI-00373-00077656-00077919 by committee and rather empowering the tAo_I_fgyQI-00374-00077920-00078006 team tAo_I_fgyQI-00375-00078007-00078335 to really make decisions and deliver tAo_I_fgyQI-00376-00078336-00078647 product and functionality that is tAo_I_fgyQI-00377-00078648-00078879 tailored to exactly what the college has tAo_I_fgyQI-00378-00078880-00079055 in mind and the needs that we're trying tAo_I_fgyQI-00379-00079056-00079215 to address tAo_I_fgyQI-00380-00079216-00079382 and i have to really emphasize that part tAo_I_fgyQI-00381-00079383-00079662 because that whole key is letting the tAo_I_fgyQI-00382-00079663-00079743 teams do it tAo_I_fgyQI-00383-00079744-00080023 get out of their way the marketing team tAo_I_fgyQI-00384-00080024-00080175 the admissions and recruitment team they tAo_I_fgyQI-00385-00080176-00080311 knew what they needed to get done they tAo_I_fgyQI-00386-00080312-00080375 just didn't tAo_I_fgyQI-00387-00080376-00080735 understand how the tool would help them tAo_I_fgyQI-00388-00080736-00080991 so allow them to make the decisions tAo_I_fgyQI-00389-00080992-00081191 allow them to move quick tAo_I_fgyQI-00390-00081192-00081343 it's the only way that we could have tAo_I_fgyQI-00391-00081344-00081591 actually done this during a pandemic tAo_I_fgyQI-00392-00081592-00081743 it's the only way you should do it any tAo_I_fgyQI-00393-00081744-00082015 time to be honest with you tAo_I_fgyQI-00394-00082016-00082382 well speaking for myself and apex i.t tAo_I_fgyQI-00395-00082383-00082615 we were really impressed with what such tAo_I_fgyQI-00396-00082616-00082750 a small dedicated tAo_I_fgyQI-00397-00082751-00082959 team could do when they were empowered tAo_I_fgyQI-00398-00082960-00083118 by leadership tAo_I_fgyQI-00399-00083119-00083431 and good processes so which tAo_I_fgyQI-00400-00083432-00083582 of your team members started using tAo_I_fgyQI-00401-00083583-00083799 marketing cloud first tAo_I_fgyQI-00402-00083800-00084103 what cohorts were you marketing to so tAo_I_fgyQI-00403-00084104-00084175 our uh tAo_I_fgyQI-00404-00084176-00084343 initial rollout of marketing cloud was tAo_I_fgyQI-00405-00084344-00084550 really centered around the prospect and tAo_I_fgyQI-00406-00084551-00084623 new student tAo_I_fgyQI-00407-00084624-00084894 populations so in collaboration with tAo_I_fgyQI-00408-00084895-00085103 those business units uh we were able to tAo_I_fgyQI-00409-00085104-00085247 configure a number of journeys that tAo_I_fgyQI-00410-00085248-00085382 would address their tAo_I_fgyQI-00411-00085383-00085879 core communication life cycles tAo_I_fgyQI-00412-00085880-00086255 and some of those journeys included the tAo_I_fgyQI-00413-00086256-00086431 new info request for instance which tAo_I_fgyQI-00414-00086432-00086735 provides constituents with information's tAo_I_fgyQI-00415-00086736-00086894 information on a specified area of tAo_I_fgyQI-00416-00086895-00087167 interest we have the prospect first 30 tAo_I_fgyQI-00417-00087168-00087350 days where we map out a sequence of tAo_I_fgyQI-00418-00087351-00087526 informative emails which tAo_I_fgyQI-00419-00087527-00087831 encourage them to apply tAo_I_fgyQI-00420-00087832-00087999 on the applicant side we have the tAo_I_fgyQI-00421-00088000-00088182 incomplete checklist where we can guide tAo_I_fgyQI-00422-00088183-00088431 new applicants through the completion of tAo_I_fgyQI-00423-00088432-00088791 their new student prerequisites tAo_I_fgyQI-00424-00088792-00088975 and on the student side some examples tAo_I_fgyQI-00425-00088976-00089135 would include the fastpass and class tAo_I_fgyQI-00426-00089136-00089294 start journeys which tAo_I_fgyQI-00427-00089295-00089503 outline key registration details as well tAo_I_fgyQI-00428-00089504-00089647 as qualifications for tAo_I_fgyQI-00429-00089648-00090055 an expedited registration process tAo_I_fgyQI-00430-00090056-00090206 command center was part of this tAo_I_fgyQI-00431-00090207-00090423 implementation and we can't not tAo_I_fgyQI-00432-00090424-00090575 highlight that here tAo_I_fgyQI-00433-00090576-00090775 this is such an impressive tool set and tAo_I_fgyQI-00434-00090776-00091031 dashboard how is lsc leveraging tAo_I_fgyQI-00435-00091032-00091167 command center to support their tAo_I_fgyQI-00436-00091168-00091335 engagement activities across tAo_I_fgyQI-00437-00091336-00091671 social media and the web at large so tAo_I_fgyQI-00438-00091672-00091959 this finally gives us a a great view and tAo_I_fgyQI-00439-00091960-00092150 we're able to track the trends you know tAo_I_fgyQI-00440-00092151-00092255 the volume tAo_I_fgyQI-00441-00092256-00092391 and the sentiment you know not just tAo_I_fgyQI-00442-00092392-00092599 related to us but to the industry as a tAo_I_fgyQI-00443-00092600-00092694 whole tAo_I_fgyQI-00444-00092695-00092855 especially at a time like now where tAo_I_fgyQI-00445-00092856-00093038 you're wondering you know what is the tAo_I_fgyQI-00446-00093039-00093206 future of higher education how many more tAo_I_fgyQI-00447-00093207-00093494 are going to be looking online only tAo_I_fgyQI-00448-00093495-00093671 are they looking for that mix and hybrid tAo_I_fgyQI-00449-00093672-00093791 you're you're able to look at the tAo_I_fgyQI-00450-00093792-00093871 industry tAo_I_fgyQI-00451-00093872-00094062 we'll able to look at competitors but tAo_I_fgyQI-00452-00094063-00094294 you really allow able to provide that 30 tAo_I_fgyQI-00453-00094295-00094455 000 foot view tAo_I_fgyQI-00454-00094456-00094711 to the president's uh and the marketing tAo_I_fgyQI-00455-00094712-00094774 area tAo_I_fgyQI-00456-00094775-00095135 so that they can invest wisely tAo_I_fgyQI-00457-00095136-00095343 in campaigns that they would do across tAo_I_fgyQI-00458-00095344-00095518 social media platforms as they move tAo_I_fgyQI-00459-00095519-00095743 forward tAo_I_fgyQI-00460-00095744-00095943 speaking of moving forward what does tAo_I_fgyQI-00461-00095944-00096126 that plan look like for lone star tAo_I_fgyQI-00462-00096127-00096294 who will be adopting command center in tAo_I_fgyQI-00463-00096295-00096526 the near future tAo_I_fgyQI-00464-00096527-00096871 right so uh future plans include tAo_I_fgyQI-00465-00096872-00097174 setting up some internal marketing uh tAo_I_fgyQI-00466-00097175-00097503 data center type headquarter units um tAo_I_fgyQI-00467-00097504-00097703 where we've had we would have a number tAo_I_fgyQI-00468-00097704-00097879 of screens configured tAo_I_fgyQI-00469-00097880-00098111 to really highlight some of the key tAo_I_fgyQI-00470-00098112-00098374 areas and trends that were actively tAo_I_fgyQI-00471-00098375-00098615 monitoring tAo_I_fgyQI-00472-00098616-00098791 well this has all been really exciting tAo_I_fgyQI-00473-00098792-00099006 stuff congratulations to lone star in a tAo_I_fgyQI-00474-00099007-00099206 successful implementation tAo_I_fgyQI-00475-00099207-00099511 what's coming next for lsc so tAo_I_fgyQI-00476-00099512-00099743 we just started actually phase two and i tAo_I_fgyQI-00477-00099744-00099894 would say there's probably a phase three tAo_I_fgyQI-00478-00099895-00100047 behind that right afterwards but phase tAo_I_fgyQI-00479-00100048-00100279 two is onboarding the colleges now tAo_I_fgyQI-00480-00100280-00100479 we've got the admissions and records tAo_I_fgyQI-00481-00100480-00100647 area and marketing area tAo_I_fgyQI-00482-00100648-00100967 heavily engaged with the tools tAo_I_fgyQI-00483-00100968-00101182 now what we're looking at is bringing on tAo_I_fgyQI-00484-00101183-00101311 each college tAo_I_fgyQI-00485-00101312-00101591 and their efforts so the end end result tAo_I_fgyQI-00486-00101592-00101815 of this will be ideal as we look at tAo_I_fgyQI-00487-00101816-00102126 efforts from a prospect coming in tAo_I_fgyQI-00488-00102127-00102318 all the way down to actually enrolling tAo_I_fgyQI-00489-00102319-00102542 and starting classes tAo_I_fgyQI-00490-00102543-00102782 then after that's all completed our next tAo_I_fgyQI-00491-00102783-00102927 push of course tAo_I_fgyQI-00492-00102928-00103166 will be how do we shift to student tAo_I_fgyQI-00493-00103167-00103351 success and retention how do we address tAo_I_fgyQI-00494-00103352-00103423 students tAo_I_fgyQI-00495-00103424-00103534 and we've actually just used this tAo_I_fgyQI-00496-00103535-00103727 recently on a project tAo_I_fgyQI-00497-00103728-00104039 to look at a retention capabilities and tAo_I_fgyQI-00498-00104040-00104271 we did a retention campaign to students tAo_I_fgyQI-00499-00104272-00104430 who had checked out laptops during this tAo_I_fgyQI-00500-00104431-00104463 uh tAo_I_fgyQI-00501-00104464-00104727 during the last semester to get them to tAo_I_fgyQI-00502-00104728-00104943 enroll for the next semester so tAo_I_fgyQI-00503-00104944-00105199 we're also going to build out journeys tAo_I_fgyQI-00504-00105200-00105678 related to all these types of activities tAo_I_fgyQI-00505-00105679-00105847 i think the last piece to add to that tAo_I_fgyQI-00506-00105848-00106247 would be how do we really tAo_I_fgyQI-00507-00106248-00106615 leverage the einstein ai and the other tAo_I_fgyQI-00508-00106616-00107086 multi-channel tools that will allow tAo_I_fgyQI-00509-00107088-00107278 you know resources or resources you only tAo_I_fgyQI-00510-00107279-00107454 have so much of them so how do you tAo_I_fgyQI-00511-00107455-00107695 maximize the use of those resources tAo_I_fgyQI-00512-00107696-00107927 with the view of what was successful tAo_I_fgyQI-00513-00107928-00108110 what was not successful tAo_I_fgyQI-00514-00108111-00108343 we should be able to maximize that tAo_I_fgyQI-00515-00108344-00108502 investment as we move it forward tAo_I_fgyQI-00516-00108503-00108663 so that's the ultimate goal in the end tAo_I_fgyQI-00517-00108664-00108975 is to to take it from end to end from a tAo_I_fgyQI-00518-00108976-00109231 start of a student to a student success tAo_I_fgyQI-00519-00109232-00109302 process tAo_I_fgyQI-00520-00109303-00109623 and retention process and then of course tAo_I_fgyQI-00521-00109624-00109854 look at every effort and fine-tune and tAo_I_fgyQI-00522-00109855-00110039 improve tAo_I_fgyQI-00523-00110040-00110358 and as we engage with the colleges and tAo_I_fgyQI-00524-00110359-00110534 start expanding pretty much the tAo_I_fgyQI-00525-00110535-00110686 deployment of the tAo_I_fgyQI-00526-00110688-00110871 salesforce marketing cloud the social tAo_I_fgyQI-00527-00110872-00111015 studio and all the other tAo_I_fgyQI-00528-00111016-00111271 capability the uh functionality that's tAo_I_fgyQI-00529-00111272-00111415 available to us tAo_I_fgyQI-00530-00111416-00111654 we definitely plan to kind of push the tAo_I_fgyQI-00531-00111655-00111775 envelope even further tAo_I_fgyQI-00532-00111776-00112175 with approaching it from a lean agile tAo_I_fgyQI-00533-00112176-00112407 perspective being very aggressive with tAo_I_fgyQI-00534-00112408-00112534 the timeline tAo_I_fgyQI-00535-00112535-00113207 and just accelerating the go to market tAo_I_fgyQI-00536-00113208-00113510 capability for the college because in tAo_I_fgyQI-00537-00113511-00113631 the end tAo_I_fgyQI-00538-00113632-00113878 the excitement about this tool builds tAo_I_fgyQI-00539-00113879-00113975 the momentum tAo_I_fgyQI-00540-00113976-00114286 and that is what becomes very contagious tAo_I_fgyQI-00541-00114288-00114454 and infectious with tAo_I_fgyQI-00542-00114455-00114758 all of our other departments you tAo_I_fgyQI-00543-00114759-00115110 and business owners who have a need to tAo_I_fgyQI-00544-00115111-00115454 use a robust engagement and marketing tAo_I_fgyQI-00545-00115455-00115831 tool that is definitely the case with tAo_I_fgyQI-00546-00115832-00116134 market with the marketing cloud tAo_I_fgyQI-00547-00116135-00116310 yeah as long as you mentioned i mean the tAo_I_fgyQI-00548-00116311-00116534 the excitement is definitely there it tAo_I_fgyQI-00549-00116535-00116710 definitely is contagious that's that's tAo_I_fgyQI-00550-00116711-00116766 already tAo_I_fgyQI-00551-00116767-00117119 um being demonstrated you know from tAo_I_fgyQI-00552-00117120-00117327 from our initial discussions at the tAo_I_fgyQI-00553-00117328-00117478 campus level to get this tAo_I_fgyQI-00554-00117479-00117839 this rolled out um tAo_I_fgyQI-00555-00117840-00118047 to link's point the i the functionality tAo_I_fgyQI-00556-00118048-00118190 within einsteini tAo_I_fgyQI-00557-00118191-00118566 the ability to to look ahead and sort of tAo_I_fgyQI-00558-00118567-00118902 guide these business units to what tAo_I_fgyQI-00559-00118903-00119190 works best to actually see that their tAo_I_fgyQI-00560-00119191-00119383 efforts are actually making an impact is tAo_I_fgyQI-00561-00119383-00119519 definitely key tAo_I_fgyQI-00562-00119520-00119719 thank you everyone for joining us today tAo_I_fgyQI-00563-00119720-00119927 i hope you enjoyed our presentation with tAo_I_fgyQI-00564-00119928-00120078 monster college tAo_I_fgyQI-00565-00120079-00120286 learning how we transformed the student tAo_I_fgyQI-00566-00120288-00120502 experience with the power of salesforce tAo_I_fgyQI-00567-00120503-00120599 marketing cloud tAo_I_fgyQI-00568-00120600-00120883 social studio and command center tAo_I_fgyQI-00569-00120883-00121063 [Music] tAo_I_fgyQI-00570-00121064-00121254 now if any of you have any questions tAo_I_fgyQI-00571-00121255-00121431 we'd love for you to join us for a short tAo_I_fgyQI-00572-00121432-00122079 q a tAo_I_fgyQI-00574-00172454-00173023 [Music] tAo_I_fgyQI-00575-00173024-00173247 hi are you enjoying these sessions as tAo_I_fgyQI-00576-00173248-00173366 much as i am tAo_I_fgyQI-00577-00173367-00173551 well there's more where that came from tAo_I_fgyQI-00578-00173552-00173702 and the next session will begin tAo_I_fgyQI-00579-00173703-00173935 shortly you can navigate back to the tAo_I_fgyQI-00580-00173936-00174183 sessions page to start the next one tAo_I_fgyQI-00581-00174184-00174366 when you're done soaking up all of the tAo_I_fgyQI-00582-00174367-00174495 session learnings tAo_I_fgyQI-00583-00174496-00174702 make sure to pop over to our trailblazer tAo_I_fgyQI-00584-00174703-00174807 capsule and tAo_I_fgyQI-00585-00174808-00175095 add to the education summit conversation tAo_I_fgyQI-00586-00175096-00175384 enjoy the summit tCtXQoXnN-c-00000-00000041-00000361 Jorge Augustine Nicholas Ruiz de Santa tCtXQoXnN-c-00001-00000362-00000596 Ana Y Boris known in English as George tCtXQoXnN-c-00002-00000597-00000925 Santayana December 16 to 1863 to tCtXQoXnN-c-00003-00000926-00001286 September 26 1952 was a philosopher tCtXQoXnN-c-00004-00001287-00001609 essayist poet and novelist originally tCtXQoXnN-c-00005-00001610-00001832 from Spain Santa Ana was raised and tCtXQoXnN-c-00006-00001832-00002030 educated in the United States from the tCtXQoXnN-c-00007-00002030-00002227 age of eight and identified himself as tCtXQoXnN-c-00008-00002228-00002420 an American although he always kept a tCtXQoXnN-c-00009-00002421-00002683 valid Spanish passport he wrote in tCtXQoXnN-c-00010-00002684-00002879 English and is generally considered an tCtXQoXnN-c-00011-00002880-00003188 American man of letters at the age of 48 tCtXQoXnN-c-00012-00003189-00003436 Santa Ana left his position at Harvard tCtXQoXnN-c-00013-00003438-00003635 and returned to Europe permanently never tCtXQoXnN-c-00014-00003636-00003970 to return to the United States Santa Ana tCtXQoXnN-c-00015-00003971-00004217 is popularly known for aphorisms such as tCtXQoXnN-c-00016-00004218-00004463 those who cannot remember the past are tCtXQoXnN-c-00017-00004464-00004602 condemned to repeat it tCtXQoXnN-c-00018-00004603-00004844 only the dead have seen the end of war tCtXQoXnN-c-00019-00004845-00005165 and the definition of beauteous pleasure tCtXQoXnN-c-00020-00005166-00005459 objectified although an atheist he tCtXQoXnN-c-00021-00005460-00005651 treasured the Spanish Catholic values tCtXQoXnN-c-00022-00005652-00005870 practices and worldview in which he was tCtXQoXnN-c-00023-00005871-00006140 raised Santa Ana was a broad-ranging tCtXQoXnN-c-00024-00006141-00006304 cultural critic spanning many tCtXQoXnN-c-00025-00006305-00006686 disciplines tCtXQoXnN-c-00026-00006687-00007194 topic early life tCtXQoXnN-c-00027-00007195-00007516 Jorge Augustine Nicholas Ruiz de Santa tCtXQoXnN-c-00028-00007517-00007773 Ana Y Boras was born on December 16th tCtXQoXnN-c-00029-00007775-00008070 1863 in Madrid and he spent his early tCtXQoXnN-c-00030-00008072-00008349 childhood in Avila Spain his mother tCtXQoXnN-c-00031-00008350-00008578 Josefina Boris was the daughter of a tCtXQoXnN-c-00032-00008579-00008767 Spanish official in the Philippines and tCtXQoXnN-c-00033-00008768-00008974 Jorge was the only child of her second tCtXQoXnN-c-00034-00008975-00009304 marriage Josefina borås first husband tCtXQoXnN-c-00035-00009305-00009523 was George Sturges a Boston merchant tCtXQoXnN-c-00036-00009524-00009709 with whom she had five children two of tCtXQoXnN-c-00037-00009710-00009839 whom died in infancy tCtXQoXnN-c-00038-00009840-00010096 she lived in Boston for a few years tCtXQoXnN-c-00039-00010097-00010384 following her husband's death in 1857 tCtXQoXnN-c-00040-00010385-00010606 but in 1861 moved with her three tCtXQoXnN-c-00041-00010607-00010783 surviving children to live in Madrid tCtXQoXnN-c-00042-00010784-00011077 there she encountered Agustin ruiz de tCtXQoXnN-c-00043-00011078-00011290 santa ana an old friend from her years tCtXQoXnN-c-00044-00011291-00011608 in the philippines they married in 1862 tCtXQoXnN-c-00045-00011609-00011920 a colonial civil servant ruiz de santa tCtXQoXnN-c-00046-00011921-00012091 ana was also a painter and minor tCtXQoXnN-c-00047-00012092-00012370 intellectual the family lived in Madrid tCtXQoXnN-c-00048-00012371-00012813 and Avila in 1869 Josefina borås de tCtXQoXnN-c-00049-00012814-00013012 Santa Ana returned to Boston with her tCtXQoXnN-c-00050-00013013-00013197 three Sturgis children because she had tCtXQoXnN-c-00051-00013198-00013378 promised her first husband to raise the tCtXQoXnN-c-00052-00013379-00013531 children in the United States tCtXQoXnN-c-00053-00013532-00013806 she left the six-year-old Jorge with his tCtXQoXnN-c-00054-00013807-00014077 father in Spain Jorge and his father tCtXQoXnN-c-00055-00014078-00014455 followed her to Boston in 1872 however tCtXQoXnN-c-00056-00014456-00014691 his father finding neither Boston nor tCtXQoXnN-c-00057-00014693-00014905 his wife's attitude to his liking soon tCtXQoXnN-c-00058-00014906-00015094 returned alone to Avila and remained tCtXQoXnN-c-00059-00015094-00015228 there the rest of his life tCtXQoXnN-c-00060-00015229-00015481 Jorge did not see him again until he tCtXQoXnN-c-00061-00015482-00015658 entered Harvard College and began to tCtXQoXnN-c-00062-00015659-00015858 take his summer vacations in Spain tCtXQoXnN-c-00063-00015859-00016063 sometime during this period tCtXQoXnN-c-00064-00016063-00016269 Jorge's first name was anglicized as tCtXQoXnN-c-00065-00016270-00016782 George the English equivalent tCtXQoXnN-c-00066-00016783-00017418 topic education Santa yonder attended tCtXQoXnN-c-00067-00017419-00017631 Boston Latin School in Harvard College tCtXQoXnN-c-00068-00017632-00017835 where he studied under the philosophers tCtXQoXnN-c-00069-00017836-00018063 William James and Josiah Royce and was tCtXQoXnN-c-00070-00018064-00018288 involved in 11 clubs as an alternative tCtXQoXnN-c-00071-00018289-00018531 to athletics he was founder and tCtXQoXnN-c-00072-00018532-00018729 president of the philosophical Club tCtXQoXnN-c-00073-00018730-00018927 a member of the literary society known tCtXQoXnN-c-00074-00018928-00019167 as the okay an editor and cartoonist for tCtXQoXnN-c-00075-00019168-00019347 the Harvard Lampoon and co-founder of tCtXQoXnN-c-00076-00019348-00019548 the literary journal the Harvard Monthly tCtXQoXnN-c-00077-00019549-00019893 in December 1885 he played the role of tCtXQoXnN-c-00078-00019894-00020067 Lady L Frida in the Hasty Pudding tCtXQoXnN-c-00079-00020068-00020295 theatricals abend hood followed by the tCtXQoXnN-c-00080-00020296-00020493 production Papillon Dada in the spring tCtXQoXnN-c-00081-00020494-00020706 of his senior year after graduating Phi tCtXQoXnN-c-00082-00020707-00020967 Beta Kappa from Harvard in 1886 tCtXQoXnN-c-00083-00020968-00021204 santiana studied for two years in Berlin tCtXQoXnN-c-00084-00021205-00021459 he then returned to Harvard to write his tCtXQoXnN-c-00085-00021460-00021648 dissertation on Herman Lodz and teach tCtXQoXnN-c-00086-00021649-00021861 philosophy becoming part of the Golden tCtXQoXnN-c-00087-00021862-00022065 Age of the Harvard philosophy department tCtXQoXnN-c-00088-00022066-00022317 some of his Harvard students became tCtXQoXnN-c-00089-00022318-00022536 famous in their own right including TS tCtXQoXnN-c-00090-00022537-00022821 Eliot Robert Frost Gertrude Stein Horace tCtXQoXnN-c-00091-00022822-00023119 Colin walter Lippmann and W EB Du Bois tCtXQoXnN-c-00092-00023120-00023346 Wallace Stevens was not among his tCtXQoXnN-c-00093-00023347-00023652 students but became a friend from 1896 tCtXQoXnN-c-00094-00023653-00023955 to 1897 santiana studied at King's tCtXQoXnN-c-00095-00023956-00024364 College Cambridge tCtXQoXnN-c-00096-00024365-00024875 topic later life tCtXQoXnN-c-00097-00024876-00025155 Santayana never married his romantic tCtXQoXnN-c-00098-00025156-00025455 life if any is not well understood some tCtXQoXnN-c-00099-00025456-00025658 evidence including a comment Santayana tCtXQoXnN-c-00100-00025660-00025883 made late in life comparing himself to tCtXQoXnN-c-00101-00025885-00026084 AE Housman and his friendships with tCtXQoXnN-c-00102-00026085-00026292 people who were openly homosexual and tCtXQoXnN-c-00103-00026293-00026537 bisexual has led scholars to speculate tCtXQoXnN-c-00104-00026538-00026777 that Santi andhe was perhaps homosexual tCtXQoXnN-c-00105-00026779-00026973 or bisexual himself but it remains tCtXQoXnN-c-00106-00026974-00027152 unclear whether he had any actual tCtXQoXnN-c-00107-00027152-00027417 heterosexual or homosexual relationships tCtXQoXnN-c-00108-00027418-00027543 in 1912 tCtXQoXnN-c-00109-00027544-00027723 Santayana resigned his position at tCtXQoXnN-c-00110-00027724-00027914 Harvard to spend the rest of his life in tCtXQoXnN-c-00111-00027916-00028179 Europe he had saved money and been aided tCtXQoXnN-c-00112-00028180-00028452 by a legacy from his mother after some tCtXQoXnN-c-00113-00028452-00028698 years in Avila Paris and Oxford after tCtXQoXnN-c-00114-00028699-00028920 1920 he began to winter in Rome tCtXQoXnN-c-00115-00028920-00029120 eventually living there year-round until tCtXQoXnN-c-00116-00029122-00029400 his death during his 40 years in Europe tCtXQoXnN-c-00117-00029401-00029627 he wrote 19 books and declined several tCtXQoXnN-c-00118-00029629-00029919 prestigious academic positions many of tCtXQoXnN-c-00119-00029920-00030102 his visitors and correspondents were tCtXQoXnN-c-00120-00030102-00030308 Americans including his assistant and tCtXQoXnN-c-00121-00030310-00030555 eventual literary executor Daniel Corey tCtXQoXnN-c-00122-00030556-00030890 in later life Santayana was financially tCtXQoXnN-c-00123-00030891-00031145 comfortable in part because his 1935 tCtXQoXnN-c-00124-00031147-00031370 novel the last Puritan had become an tCtXQoXnN-c-00125-00031372-00031656 unexpected bestseller in turn he tCtXQoXnN-c-00126-00031657-00031854 financially assisted a number of riders tCtXQoXnN-c-00127-00031855-00032076 including Bertrand Russell with whom he tCtXQoXnN-c-00128-00032077-00032232 was in fundamental disagreement tCtXQoXnN-c-00129-00032233-00032550 philosophically and politically Santa tCtXQoXnN-c-00130-00032551-00032781 Anas one novel the last Puritan is a tCtXQoXnN-c-00131-00032782-00033002 bildungsroman centering on the personal tCtXQoXnN-c-00132-00033003-00033227 growth of its protagonist Oliver Alden tCtXQoXnN-c-00133-00033228-00033452 his persons in places as an tCtXQoXnN-c-00134-00033453-00033726 autobiography these works also contain tCtXQoXnN-c-00135-00033727-00033948 many of his sharper opinions in bonds MO tCtXQoXnN-c-00136-00033949-00034215 he wrote books and essays on a wide tCtXQoXnN-c-00137-00034216-00034458 range of subjects including philosophy tCtXQoXnN-c-00138-00034459-00034635 of a less technical sort literary tCtXQoXnN-c-00139-00034636-00034899 criticism the history of ideas politics tCtXQoXnN-c-00140-00034900-00035130 human nature morals the influence of tCtXQoXnN-c-00141-00035131-00035286 religion on culture and social tCtXQoXnN-c-00142-00035287-00035526 psychology all with considerable wit and tCtXQoXnN-c-00143-00035527-00035805 humor while his writings on technical tCtXQoXnN-c-00144-00035806-00036000 philosophy can be difficult his other tCtXQoXnN-c-00145-00036001-00036183 writings are far more accessible and tCtXQoXnN-c-00146-00036184-00036489 pithy he wrote poems and a few plays and tCtXQoXnN-c-00147-00036490-00036714 left an ample correspondence much of it tCtXQoXnN-c-00148-00036715-00037040 published only since 2000 like alexis de tCtXQoXnN-c-00149-00037041-00037083 tocqueville tCtXQoXnN-c-00150-00037084-00037317 Santa Anna observed American culture and tCtXQoXnN-c-00151-00037318-00037482 character from a foreigners point of tCtXQoXnN-c-00152-00037483-00037764 view like William James his friend and tCtXQoXnN-c-00153-00037765-00037986 mentor he wrote philosophy in a literary tCtXQoXnN-c-00154-00037987-00038083 way tCtXQoXnN-c-00155-00038084-00038335 Ezra Pound includes santiana among his tCtXQoXnN-c-00156-00038336-00038542 many cultural references in the cantos tCtXQoXnN-c-00157-00038543-00039137 notably in canto LX XXI end canto X CV tCtXQoXnN-c-00158-00039138-00039390 Santa Ana is usually considered an tCtXQoXnN-c-00159-00039391-00039583 American writer although he declined to tCtXQoXnN-c-00160-00039584-00039799 become an American citizen resided in tCtXQoXnN-c-00161-00039800-00040018 fascist Italy for decades and said that tCtXQoXnN-c-00162-00040019-00040212 he was most comfortable intellectually tCtXQoXnN-c-00163-00040213-00040455 and aesthetically at Oxford University tCtXQoXnN-c-00164-00040456-00040753 following 1935 and the writing of his tCtXQoXnN-c-00165-00040754-00040984 only novel the last Puritan he continued tCtXQoXnN-c-00166-00040985-00041176 to winter in Rome eventually living tCtXQoXnN-c-00167-00041177-00041736 there year-round until his death in 1952 tCtXQoXnN-c-00168-00041737-00042415 topic philosophical work in publications tCtXQoXnN-c-00169-00042416-00042651 Santana's main philosophical work tCtXQoXnN-c-00170-00042652-00042965 consists of the sense of beauty 1896 his tCtXQoXnN-c-00171-00042966-00043167 first book length monograph and perhaps tCtXQoXnN-c-00172-00043168-00043380 the first major work on aesthetics tCtXQoXnN-c-00173-00043381-00043578 written in the United States the life of tCtXQoXnN-c-00174-00043579-00043932 reason five volumes 1905 to 6 the high tCtXQoXnN-c-00175-00043933-00044165 point of his Harvard career skepticism tCtXQoXnN-c-00176-00044166-00044448 and animal faith 1923 in the realms of tCtXQoXnN-c-00177-00044449-00044760 being 4 Vols 1927 to 40 tCtXQoXnN-c-00178-00044761-00045015 although santiana was not a pragmatist tCtXQoXnN-c-00179-00045016-00045231 in the mold of william james charles tCtXQoXnN-c-00180-00045232-00045468 sanders peirce Josiah Royce or John tCtXQoXnN-c-00181-00045469-00045678 Dewey the life of Reason arguably is the tCtXQoXnN-c-00182-00045679-00045882 first extended treatment of pragmatism tCtXQoXnN-c-00183-00045883-00046161 written like many of the classical tCtXQoXnN-c-00184-00046162-00046326 pragmatists and because he was well tCtXQoXnN-c-00185-00046327-00046562 versed in evolutionary theory santiana tCtXQoXnN-c-00186-00046563-00046762 was committed to metaphysical naturalism tCtXQoXnN-c-00187-00046763-00046995 he believed that human cognition tCtXQoXnN-c-00188-00046996-00047202 cultural practices and social tCtXQoXnN-c-00189-00047203-00047390 institutions have evolved so as to tCtXQoXnN-c-00190-00047391-00047574 harmonize with the conditions present in tCtXQoXnN-c-00191-00047575-00047814 their environment their value may then tCtXQoXnN-c-00192-00047815-00047993 be adjudged by the extent to which they tCtXQoXnN-c-00193-00047994-00048293 facilitate human happiness the alternate tCtXQoXnN-c-00194-00048294-00048518 title to the life of Reason the phases tCtXQoXnN-c-00195-00048519-00048834 of human progress is indicative of this tCtXQoXnN-c-00196-00048835-00049046 metaphysical stance tCtXQoXnN-c-00197-00049047-00049293 Santayana was an early adherent of tCtXQoXnN-c-00198-00049294-00049521 epiphenomenalism but also admired the tCtXQoXnN-c-00199-00049522-00049767 classical materialism of Democritus and tCtXQoXnN-c-00200-00049768-00049962 lucretius of the three authors on whom tCtXQoXnN-c-00201-00049963-00050157 he wrote in three philosophical poets tCtXQoXnN-c-00202-00050158-00050361 santiana speaks most favorably of tCtXQoXnN-c-00203-00050362-00050664 Lucretius he held Spinoza's writings in tCtXQoXnN-c-00204-00050665-00050921 high regard calling him his master and tCtXQoXnN-c-00205-00050922-00051168 model although an atheist he held a tCtXQoXnN-c-00206-00051169-00051440 fairly benign view of religion Santa tCtXQoXnN-c-00207-00051441-00051641 Anas views on religion are outlined in tCtXQoXnN-c-00208-00051642-00051873 his books reason in religion the idea of tCtXQoXnN-c-00209-00051874-00052004 Christ in the Gospels and tCtXQoXnN-c-00210-00052005-00052250 interpretations of poetry and religion tCtXQoXnN-c-00211-00052251-00052505 Santayana described himself as in tCtXQoXnN-c-00212-00052507-00052769 aesthetic Catholic he spent the last tCtXQoXnN-c-00213-00052770-00052986 decade of his life at the convent of the tCtXQoXnN-c-00214-00052987-00053151 blue nuns of the little Company of Mary tCtXQoXnN-c-00215-00053152-00053403 on the sealian Hill at six via Santo tCtXQoXnN-c-00216-00053404-00053619 Stefano Rotondo in Rome where he was tCtXQoXnN-c-00217-00053620-00053928 cared for by the Irish Sisters Santayana tCtXQoXnN-c-00218-00053929-00054126 also held views of racial superiority tCtXQoXnN-c-00219-00054127-00054411 and eugenic ideations discouraging the tCtXQoXnN-c-00220-00054412-00054616 races he believed to be superior from tCtXQoXnN-c-00221-00054617-00055013 intermarriage with inferior stock tCtXQoXnN-c-00222-00055014-00055192 you tCtXQoXnN-c-00223-00055194-00055694 topic legacy tCtXQoXnN-c-00224-00055695-00055962 Santayana is remembered in large part tCtXQoXnN-c-00225-00055963-00056149 for his aphorisms many of which have tCtXQoXnN-c-00226-00056150-00056304 been so frequently used as to have tCtXQoXnN-c-00227-00056305-00056592 become cliched his philosophy has not tCtXQoXnN-c-00228-00056593-00056815 fared quite as well he is regarded by tCtXQoXnN-c-00229-00056816-00057036 most as an excellent pro stylist and tCtXQoXnN-c-00230-00057037-00057235 professor John Lacs who is sympathetic tCtXQoXnN-c-00231-00057236-00057454 with much of Santa Anas philosophy tCtXQoXnN-c-00232-00057454-00057646 writes in on Santa Ana that his tCtXQoXnN-c-00233-00057647-00057831 eloquence may ironically be the very tCtXQoXnN-c-00234-00057832-00058113 cause of this neglect Santa Anna tCtXQoXnN-c-00235-00058114-00058275 influenced those around him including tCtXQoXnN-c-00236-00058276-00058504 Bertrand Russell whom Santa Anas tCtXQoXnN-c-00237-00058504-00058672 single-handedly steered away from the tCtXQoXnN-c-00238-00058673-00058968 ethics of GE more he also influenced tCtXQoXnN-c-00239-00058969-00059169 many prominent people such as Harvard tCtXQoXnN-c-00240-00059170-00059451 students TS Eliot Robert Frost Gertrude tCtXQoXnN-c-00241-00059452-00059676 Stein Horace Colin Walter Lippman tCtXQoXnN-c-00242-00059677-00059982 w eb Du Bois Conrad Aiken Van Wyck tCtXQoXnN-c-00243-00059983-00060211 Brooks and Supreme Court justice Felix tCtXQoXnN-c-00244-00060212-00060426 Frankfurter as well as max Eastman and tCtXQoXnN-c-00245-00060427-00060699 the poet Wallace Stevens Stevens was tCtXQoXnN-c-00246-00060700-00060916 especially influenced by Santa Anas tCtXQoXnN-c-00247-00060916-00061111 aesthetics and became a friend even tCtXQoXnN-c-00248-00061112-00061281 though Stevens did not take courses tCtXQoXnN-c-00249-00061282-00061482 taught by Santa Anna Santa yonder as tCtXQoXnN-c-00250-00061483-00061643 quoted by the Canadian American tCtXQoXnN-c-00251-00061644-00061891 sociologist Erving Goffman as a central tCtXQoXnN-c-00252-00061891-00062065 influence in the thesis of his famous tCtXQoXnN-c-00253-00062066-00062254 book the presentation of self in tCtXQoXnN-c-00254-00062254-00062641 everyday life 1959 religious historian tCtXQoXnN-c-00255-00062641-00062874 Jerome a stone credit Santa Ana with tCtXQoXnN-c-00256-00062875-00063046 contributing to the early thinking in tCtXQoXnN-c-00257-00063047-00063251 the development of religious naturalism tCtXQoXnN-c-00258-00063252-00063468 English mathematician and philosopher tCtXQoXnN-c-00259-00063469-00063754 Alfred North Whitehead quotes Santa Ana tCtXQoXnN-c-00260-00063754-00063997 extensively in his magnum opus process tCtXQoXnN-c-00261-00063998-00064216 and reality Chuck Jones used Santa tCtXQoXnN-c-00262-00064216-00064401 Anna's description of fanaticism as tCtXQoXnN-c-00263-00064402-00064617 redoubling your effort after you've tCtXQoXnN-c-00264-00064618-00064863 forgotten your aim to describe his tCtXQoXnN-c-00265-00064864-00065079 cartoon starring Wiley coyote and tCtXQoXnN-c-00266-00065080-00065441 Roadrunner tCtXQoXnN-c-00267-00065441-00065775 topic in popular culture tCtXQoXnN-c-00268-00065776-00066006 you tCtXQoXnN-c-00269-00066007-00066273 Santayana is referenced in the lyrics to tCtXQoXnN-c-00270-00066274-00066606 singer Billy Joel's 1989 music single we tCtXQoXnN-c-00271-00066607-00066966 didn't start the fire the quote only the tCtXQoXnN-c-00272-00066967-00067227 dead have seen the end of war was miss tCtXQoXnN-c-00273-00067228-00067515 attributed to Plato in the 2001 war film tCtXQoXnN-c-00274-00067516-00068038 Black Hawk Down tCtXQoXnN-c-00275-00068039-00068602 Awards Royal Society of literature tCtXQoXnN-c-00276-00068603-00069064 Benson medal 1925 Columbia University tCtXQoXnN-c-00277-00069065-00069496 Butler gold medal 1945 honorary degree tCtXQoXnN-c-00278-00069497-00070069 from the University of Wisconsin 1911 tCtXQoXnN-c-00279-00070070-00070636 topic bibliography tCtXQoXnN-c-00280-00070637-00071201 1894 sonnets and other versus 1896 the tCtXQoXnN-c-00281-00071202-00071372 sense of beauty being the outline of tCtXQoXnN-c-00282-00071373-00071834 aesthetic theory 1899 Lucifer a tCtXQoXnN-c-00283-00071835-00072287 theological tragedy 1900 interpretations tCtXQoXnN-c-00284-00072288-00072734 of poetry and religion 1901 a hermit of tCtXQoXnN-c-00285-00072735-00073259 caramel and other poems 1905 1906 the tCtXQoXnN-c-00286-00073260-00073475 life of reason or the phases of human tCtXQoXnN-c-00287-00073476-00073952 progress 5 Vols 1910 three philosophical tCtXQoXnN-c-00288-00073953-00074398 poets Lucretius Dante and Goethe 1913 tCtXQoXnN-c-00289-00074399-00074642 winds of doctrine studies in tCtXQoXnN-c-00290-00074643-00075068 contemporary opinion 1915 egotism in tCtXQoXnN-c-00291-00075069-00075485 German philosophy 1920 character and tCtXQoXnN-c-00292-00075486-00075662 opinion in the United States with tCtXQoXnN-c-00293-00075663-00075854 reminiscences of William James and tCtXQoXnN-c-00294-00075855-00076040 Josiah Royce and academic life in tCtXQoXnN-c-00295-00076041-00076511 America 1920 little essays drawn from tCtXQoXnN-c-00296-00076512-00076706 the writings of George Santayana by tCtXQoXnN-c-00297-00076707-00076868 Logan Pierce all Smith with the tCtXQoXnN-c-00298-00076869-00077263 collaboration of the author 1922 tCtXQoXnN-c-00299-00077264-00077462 soliloquies in England and later tCtXQoXnN-c-00300-00077463-00078188 soliloquies 1922 poems 1923 skepticism tCtXQoXnN-c-00301-00078189-00078377 and animal faith introduction to a tCtXQoXnN-c-00302-00078378-00078875 system of philosophy 1926 dialogues in tCtXQoXnN-c-00303-00078876-00079316 limbo 1927 platonism and the spiritual tCtXQoXnN-c-00304-00079317-00079787 life 1927 to 40 the realms of being 4 tCtXQoXnN-c-00305-00079788-00080356 Vols 1931 the genteel tradition at bay tCtXQoXnN-c-00306-00080357-00080657 1933 some turns of thought in modern tCtXQoXnN-c-00307-00080658-00081134 philosophy five essays 1935 the last tCtXQoXnN-c-00308-00081135-00081478 Puritan a memoir in the form of a novel tCtXQoXnN-c-00309-00081479-00081899 1936 obiter scripta lectures essays and tCtXQoXnN-c-00310-00081900-00082163 reviews juste as Buescher and Benjamin tCtXQoXnN-c-00311-00082164-00082765 Schwartz EDS 1944 persons and places tCtXQoXnN-c-00312-00082766-00083115 1945 the middle span tCtXQoXnN-c-00313-00083116-00083455 19:46 the idea of Christ in the Gospels tCtXQoXnN-c-00314-00083456-00083922 or God in man a critical essay 1948 tCtXQoXnN-c-00315-00083923-00084172 dialogues in limbo with three new tCtXQoXnN-c-00316-00084173-00084661 dialogues 1951 dominations and powers tCtXQoXnN-c-00317-00084662-00084904 reflections on Liberty society and tCtXQoXnN-c-00318-00084905-00085340 government 1953 my host the world tCtXQoXnN-c-00319-00085341-00085765 posthumous edited selected works 1955 tCtXQoXnN-c-00320-00085766-00086101 the letters of George Santayana Daniel tCtXQoXnN-c-00321-00086102-00086146 Corrie tCtXQoXnN-c-00322-00086147-00086454 Edie Charles Scribner's sons New York tCtXQoXnN-c-00323-00086455-00087007 296 letters 1956 essays in literary tCtXQoXnN-c-00324-00087008-00087271 criticism of George Santayana Irving tCtXQoXnN-c-00325-00087272-00087721 singer ed 1957 the idler and his works tCtXQoXnN-c-00326-00087722-00088222 and other essays Daniel Cory Edie 1967 tCtXQoXnN-c-00327-00088223-00088480 the genteel tradition nine essays by tCtXQoXnN-c-00328-00088481-00088911 George Santayana Douglas L Wilson ed tCtXQoXnN-c-00329-00088912-00089257 1967 George Santayana is America essays tCtXQoXnN-c-00330-00089258-00089401 on literature and culture tCtXQoXnN-c-00331-00089402-00089923 James ballo Edie 1967 animal faith and tCtXQoXnN-c-00332-00089924-00090166 spiritual life previously unpublished in tCtXQoXnN-c-00333-00090167-00090355 uncollected writings by George Santayana tCtXQoXnN-c-00334-00090356-00090671 with critical essays on his thought John tCtXQoXnN-c-00335-00090672-00090721 lacs tCtXQoXnN-c-00336-00090722-00091210 Edie 1968 Santa Anna on America essays tCtXQoXnN-c-00337-00091211-00091426 moats and letters on American life tCtXQoXnN-c-00338-00091427-00091611 literature and philosophy tCtXQoXnN-c-00339-00091612-00092137 Richard Colton Lyon ed 1968 selected tCtXQoXnN-c-00340-00092138-00092377 critical writings of George Santayana 2 tCtXQoXnN-c-00341-00092378-00092909 Vols Norman Henfrey Edie 1969 physical tCtXQoXnN-c-00342-00092910-00093106 order and moral Liberty previously tCtXQoXnN-c-00343-00093107-00093327 unpublished essays of George Santayana tCtXQoXnN-c-00344-00093328-00093880 John and Shirley Lacs EDS 1979 the tCtXQoXnN-c-00345-00093881-00094102 complete poems of George Santayana a tCtXQoXnN-c-00346-00094103-00094318 critical Edition edited with an tCtXQoXnN-c-00347-00094319-00094624 introduction by WG halts Berger but Mel tCtXQoXnN-c-00348-00094625-00095041 University Press 1995 the birth of tCtXQoXnN-c-00349-00095042-00095287 Reason and other essays Daniel Corey tCtXQoXnN-c-00350-00095288-00095494 Edie with an introduction by Herman tCtXQoXnN-c-00351-00095495-00096217 Jason Kemp Jr Columbia University Anna tCtXQoXnN-c-00352-00096218-00096451 selected writings edited by the same tCtXQoXnN-c-00353-00096452-00096653 Tianna edition compiled and with an tCtXQoXnN-c-00354-00096654-00096849 introduction by Martin a Coleman tCtXQoXnN-c-00355-00096850-00097148 Bloomington Indiana University Press the tCtXQoXnN-c-00356-00097149-00097462 works of George Santayana unmodern eyes tCtXQoXnN-c-00357-00097463-00097703 critical editions of George Santayana is tCtXQoXnN-c-00358-00097704-00097948 published and unpublished writing the tCtXQoXnN-c-00359-00097949-00098179 works is edited by the Santa Ana Edition tCtXQoXnN-c-00360-00098180-00098611 and published by the MIT press 1986 tCtXQoXnN-c-00361-00098612-00098879 persons and places Santa Anas tCtXQoXnN-c-00362-00098880-00099142 autobiography incorporating persons and tCtXQoXnN-c-00363-00099143-00099562 places 1944 the middle span 1945 and my tCtXQoXnN-c-00364-00099563-00100166 host the world 1953 1988 1896 the sense tCtXQoXnN-c-00365-00100167-00100369 of beauty being the outline of aesthetic tCtXQoXnN-c-00366-00100370-00101279 theory 1990 1980 and religion 1994 1935 tCtXQoXnN-c-00367-00101280-00101561 the last Puritan a memoir in the form of tCtXQoXnN-c-00368-00101562-00101868 a novel the letters of George Santayana tCtXQoXnN-c-00369-00101869-00102169 containing over 3000 of his letters many tCtXQoXnN-c-00370-00102170-00102311 discovered posthumously tCtXQoXnN-c-00371-00102312-00102810 to more than 350 recipients 2001 book 1 tCtXQoXnN-c-00372-00102811-00103641 1868 to 1909 2001 book 2 1910 to 1920 tCtXQoXnN-c-00373-00103642-00104490 2002 book 3 1921 to 1927 2003 book 4 tCtXQoXnN-c-00374-00104491-00105382 1928 to 1930 to 2003 book 5 1933 to 1936 tCtXQoXnN-c-00375-00105383-00106201 2004 book 6 1937 to 1940 2006 book 7 tCtXQoXnN-c-00376-00106202-00107079 1941 to 1947 2008 book 8 1948 to 1952 tCtXQoXnN-c-00377-00107080-00107450 2011 George Santayana 's marginalia a tCtXQoXnN-c-00378-00107451-00107791 critical selection books 1 & 2 compiled tCtXQoXnN-c-00379-00107792-00107983 by John O McCormick & edited by tCtXQoXnN-c-00380-00107984-00108350 Christine W frost the life of reason in tCtXQoXnN-c-00381-00108351-00108853 five books 2011 1905 reason in common tCtXQoXnN-c-00382-00108854-00109619 sense 2013 1905 reason in society 2014 tCtXQoXnN-c-00383-00109620-00110119 five reason in religion tCtXQoXnN-c-00384-00110120-00110638 topic see also tCtXQoXnN-c-00385-00110639-00111004 American philosophy list of American tCtXQoXnN-c-00386-00111005-00111573 philosophers the Harvard Monthly tCtXQoXnN-c-00387-00111574-00112132 topic references tCtXQoXnN-c-00388-00112133-00112647 topic further reading tCtXQoXnN-c-00389-00112648-00112985 patella Giuseppe Beleza arte y vita tCtXQoXnN-c-00390-00112986-00113228 blessed Atika Mediterranea de George tCtXQoXnN-c-00391-00113229-00113861 Santayana Valencia puv 2010 pp 212 ISBN tCtXQoXnN-c-00392-00113863-00114072 nine seven eight eight four three seven tCtXQoXnN-c-00393-00114073-00114428 zero seven seven three four five Perez tCtXQoXnN-c-00394-00114429-00114696 firmat Gustavo tongue ties logo tCtXQoXnN-c-00395-00114697-00114941 eroticism in Anglo Hispanic literature tCtXQoXnN-c-00396-00114942-00115413 New York Palgrave Macmillan 2003 Moreno tCtXQoXnN-c-00397-00115414-00115661 Daniel Santa Ana the philosopher tCtXQoXnN-c-00398-00115663-00115947 philosophy as a form of life Louisburg tCtXQoXnN-c-00399-00115948-00116222 Bucknell University Press 2015 tCtXQoXnN-c-00400-00116223-00116731 translated by Charles Patrick tCtXQoXnN-c-00401-00116732-00117036 topic external links tCtXQoXnN-c-00402-00117038-00117266 you tCtXQoXnN-c-00403-00117267-00117510 critical edition of the works of George tCtXQoXnN-c-00404-00117511-00117858 Santayana works by George Santayana at tCtXQoXnN-c-00405-00117859-00118149 Project Gutenberg works by George tCtXQoXnN-c-00406-00118150-00118515 Santayana at faded page Canada works by tCtXQoXnN-c-00407-00118516-00118740 or about George Santayana at Internet tCtXQoXnN-c-00408-00118741-00118811 Archive tCtXQoXnN-c-00409-00118812-00119177 SOT Camp Herman George Santayana in tCtXQoXnN-c-00410-00119178-00119431 zalta Edward and Stanford encyclopedia tCtXQoXnN-c-00411-00119432-00119700 of philosophy includes a complete tCtXQoXnN-c-00412-00119701-00119886 bibliography of the primary literature tCtXQoXnN-c-00413-00119887-00120121 and a fair selection of the secondary tCtXQoXnN-c-00414-00120122-00120429 literature the internet encyclopedia of tCtXQoXnN-c-00415-00120430-00120714 philosophy George Santayana by Matthew C tCtXQoXnN-c-00416-00120715-00121116 flam the Santa Ana Edition works by tCtXQoXnN-c-00417-00121117-00121347 George Santayana at LibriVox public tCtXQoXnN-c-00418-00121348-00121657 domain audio books overheard in Seville tCtXQoXnN-c-00419-00121658-00121913 bulletin of the Santa Ana society on tCtXQoXnN-c-00420-00121914-00122214 George Santayana Spanish English blog tCtXQoXnN-c-00421-00122215-00122508 about Santa Anna George Santayana tCtXQoXnN-c-00422-00122508-00122857 Catholic atheist by Richard Butler in tCtXQoXnN-c-00423-00122858-00123369 spirituality today vol 38 winter 1986 P tCtXQoXnN-c-00424-00123370-00123873 319 George Santayana at curly George tCtXQoXnN-c-00425-00123874-00124158 Santayana at find A Grave George tCtXQoXnN-c-00426-00124159-00124419 Santayana many nations in one Empire tCtXQoXnN-c-00427-00124420-00124720 1934 tENDi5pfpTk-00000-00000000-00001625 thank you tENDi5pfpTk-00001-00001626-00001876 hey guys even here and in this video we tENDi5pfpTk-00002-00001877-00002099 have a couple of very extremely I would tENDi5pfpTk-00003-00002100-00002302 say interesting stories I was actually tENDi5pfpTk-00004-00002303-00002513 about to take a little nap power nap tENDi5pfpTk-00005-00002514-00002687 before I train because guys I'm tENDi5pfpTk-00006-00002688-00002867 currently two weeks out of my show yeah tENDi5pfpTk-00007-00002868-00003017 I have been prepping for the past two tENDi5pfpTk-00008-00003018-00003191 three months maybe I should include you tENDi5pfpTk-00009-00003192-00003335 guys a little bit more into my personal tENDi5pfpTk-00010-00003336-00003520 life but who cares about my competition tENDi5pfpTk-00011-00003521-00003736 really soon I'll probably stop filming tENDi5pfpTk-00012-00003738-00003904 for a couple of weeks so I can focus on tENDi5pfpTk-00013-00003905-00004133 my shows but I'm still around and when I tENDi5pfpTk-00014-00004134-00004288 saw these stories that I'm gonna show tENDi5pfpTk-00015-00004289-00004481 you in this video I thought I had to tENDi5pfpTk-00016-00004482-00004715 make a video about this right away as tENDi5pfpTk-00017-00004716-00004913 soon as possible so we are starting as tENDi5pfpTk-00018-00004914-00005081 you can see with a physique update tENDi5pfpTk-00019-00005082-00005302 opposing video of big Grammy who tENDi5pfpTk-00020-00005303-00005501 officially started dieting let me rewind tENDi5pfpTk-00021-00005502-00005693 this video and let's take a look at it tENDi5pfpTk-00022-00005694-00005933 again so front double bicep as you can tENDi5pfpTk-00023-00005934-00006136 see he's definitely getting much harder tENDi5pfpTk-00024-00006137-00006347 you can see it in his abs in his tENDi5pfpTk-00025-00006348-00006550 shoulders in his chest there is tENDi5pfpTk-00026-00006551-00006827 vascularity showing up his delts are tENDi5pfpTk-00027-00006828-00007037 looking super freaky a little bit tENDi5pfpTk-00028-00007038-00007306 suspicious too but those devils are what tENDi5pfpTk-00029-00007308-00007546 is making big Remy so impressive so tENDi5pfpTk-00030-00007547-00007691 freaky one of the the freak is tENDi5pfpTk-00031-00007692-00007901 bodybuilders of all time The Chronic tENDi5pfpTk-00032-00007902-00008207 common had crazy arms crazy back crazy tENDi5pfpTk-00033-00008208-00008542 glutes and legs but Remy he has big legs tENDi5pfpTk-00034-00008543-00008771 also but also he has a really wide and tENDi5pfpTk-00035-00008772-00008981 really popping shoulders and that's his tENDi5pfpTk-00036-00008982-00009160 trademark check out his conditioning in tENDi5pfpTk-00037-00009161-00009442 the back is that a Christmas tree oh tENDi5pfpTk-00038-00009443-00009617 yeah hell yeah it is it's a good tENDi5pfpTk-00039-00009618-00009803 Christmas tree and we haven't really tENDi5pfpTk-00040-00009804-00010037 seen it so far in his progress photos tENDi5pfpTk-00041-00010038-00010295 and videos so right now that he started tENDi5pfpTk-00042-00010296-00010528 dieting as you can see body fat is tENDi5pfpTk-00043-00010529-00010823 stripping off quite rapidly and it is tENDi5pfpTk-00044-00010824-00011003 surprising that his lower back is tENDi5pfpTk-00045-00011004-00011356 getting so shredded so easy so fast that tENDi5pfpTk-00046-00011357-00011542 I'm guessing they probably did something tENDi5pfpTk-00047-00011543-00011806 different in this soft season maybe he tENDi5pfpTk-00048-00011807-00012064 was doing more deadlifts more rack pulls tENDi5pfpTk-00049-00012065-00012341 more back extensions because earlier tENDi5pfpTk-00050-00012342-00012581 that was sort of an issue for big Remy tENDi5pfpTk-00051-00012582-00012785 in all of his back poses his lower back tENDi5pfpTk-00052-00012786-00013049 was never really super dry never lean tENDi5pfpTk-00053-00013050-00013258 enough and the reason for that could be tENDi5pfpTk-00054-00013259-00013547 weak spinal Erectors as you guys know tENDi5pfpTk-00055-00013547-00013715 big Grammy didn't generally get into tENDi5pfpTk-00056-00013716-00013966 bodybuilding in a traditional way it's tENDi5pfpTk-00057-00013968-00014147 usually like when guys start training tENDi5pfpTk-00058-00014147-00014380 they start doing like heavy bench having tENDi5pfpTk-00059-00014381-00014615 deadlift heavy Squat and then they tENDi5pfpTk-00060-00014616-00014807 slowly get into more isolation type of tENDi5pfpTk-00061-00014808-00015065 movements big Ramy started training very tENDi5pfpTk-00062-00015066-00015388 late and he was found by another guy who tENDi5pfpTk-00063-00015390-00015580 won the gym and so he got him into tENDi5pfpTk-00064-00015581-00015772 bodybuilding straight away and tENDi5pfpTk-00065-00015773-00015994 bodybuilders don't always do deadlifts tENDi5pfpTk-00066-00015995-00016216 it's more of a powerlifting exercise so tENDi5pfpTk-00067-00016218-00016403 he never really had those years and tENDi5pfpTk-00068-00016404-00016571 years of heavy deadlifting and that's tENDi5pfpTk-00069-00016572-00016805 probably why he didn't develop crazy tENDi5pfpTk-00070-00016806-00017063 lower back but as you can see now he tENDi5pfpTk-00071-00017064-00017291 made improvements and also you guys tENDi5pfpTk-00072-00017292-00017447 probably noticed this in your physiques tENDi5pfpTk-00073-00017448-00017639 too when you have more muscle in certain tENDi5pfpTk-00074-00017640-00017891 area that's usually the area where you tENDi5pfpTk-00075-00017892-00018167 get conditioned easily the easiest the tENDi5pfpTk-00076-00018168-00018407 fastest for me personally the body part tENDi5pfpTk-00077-00018408-00018683 that gets conditioned easiest is quads I tENDi5pfpTk-00078-00018684-00018880 have pretty good quads but I don't have tENDi5pfpTk-00079-00018881-00019055 very deep abs and I don't really have an tENDi5pfpTk-00080-00019056-00019253 eight pack I have like a short six-pack tENDi5pfpTk-00081-00019254-00019511 so belly button down I accumulate more tENDi5pfpTk-00082-00019512-00019685 fat and that's like the area where I get tENDi5pfpTk-00083-00019686-00019925 conditioned last in big Grammy's case tENDi5pfpTk-00084-00019926-00020158 that has always been his lower back his tENDi5pfpTk-00085-00020159-00020363 glutes tend to get really conditioned tENDi5pfpTk-00086-00020364-00020561 but his lower back is always a little tENDi5pfpTk-00087-00020562-00020741 bit behind everything else no pun tENDi5pfpTk-00088-00020742-00020975 intended now as you can see right here tENDi5pfpTk-00089-00020976-00021269 right now it looks improved it looks tENDi5pfpTk-00090-00021270-00021544 drier already and he only just started tENDi5pfpTk-00091-00021545-00021833 dieting when he stretches the lats when tENDi5pfpTk-00092-00021834-00022072 he does the back lat spread it also tENDi5pfpTk-00093-00022073-00022258 looks improved and it just looks drier tENDi5pfpTk-00094-00022259-00022469 the entire back so I'm pretty sure he tENDi5pfpTk-00095-00022470-00022661 actually improved that back when he tENDi5pfpTk-00096-00022662-00022841 turns around you're gonna see that it's tENDi5pfpTk-00097-00022842-00023050 still a little bit shallow it's not the tENDi5pfpTk-00098-00023051-00023272 thickest back ever you can see it here tENDi5pfpTk-00099-00023273-00023453 in the back look at the size of the tENDi5pfpTk-00100-00023454-00023633 shoulders and arms but look at the back tENDi5pfpTk-00101-00023634-00023819 right here right here as you can see tENDi5pfpTk-00102-00023820-00024017 it's kind of flat it's kind of shallow tENDi5pfpTk-00103-00024018-00024185 he doesn't have the greatest back tENDi5pfpTk-00104-00024186-00024413 thickness here is an example of somebody tENDi5pfpTk-00105-00024414-00024671 who has crazy back thickness today James tENDi5pfpTk-00106-00024672-00024827 Collins had look at the thickness on the tENDi5pfpTk-00107-00024828-00025114 side like crazy back thickness also back tENDi5pfpTk-00108-00025115-00025277 in the day Dorian Yates was kind of tENDi5pfpTk-00109-00025278-00025450 known for that the chest to back tENDi5pfpTk-00110-00025451-00025708 thickness he had a lot of muscle in that tENDi5pfpTk-00111-00025710-00025864 bag it's not even comparable to Big tENDi5pfpTk-00112-00025866-00026164 Grammy not really but as I said big Remy tENDi5pfpTk-00113-00026166-00026423 has some other traits that make him one tENDi5pfpTk-00114-00026424-00026555 of the freakiest bodybuilders of all tENDi5pfpTk-00115-00026556-00026717 time and that's gotta be shoulders along tENDi5pfpTk-00116-00026718-00026945 with legs and he's not even showing his tENDi5pfpTk-00117-00026945-00027112 legs right now but you can see his tENDi5pfpTk-00118-00027113-00027340 shoulders are looking ridiculous A lot tENDi5pfpTk-00119-00027341-00027467 of people are accusing him of side tENDi5pfpTk-00120-00027468-00027629 enhancement oil I don't know if that's tENDi5pfpTk-00121-00027630-00027796 that's it I don't know if the genetics tENDi5pfpTk-00122-00027797-00028012 crazy training or whatever it is but his tENDi5pfpTk-00123-00028013-00028217 doubts right now look absolutely sick tENDi5pfpTk-00124-00028218-00028445 they make him look freaky and impressive tENDi5pfpTk-00125-00028445-00028612 and if everything runs smoothly for big tENDi5pfpTk-00126-00028613-00028852 Grammy he is very likely to become a tENDi5pfpTk-00127-00028854-00029093 three-time Mr Olympia winner tENDi5pfpTk-00128-00029094-00029302 if you guys have any issue sleeping tENDi5pfpTk-00129-00029304-00029555 remember sleep is very important old tENDi5pfpTk-00130-00029556-00029723 school Labs has a great natural tENDi5pfpTk-00131-00029724-00029945 all-natural product for you guys and it tENDi5pfpTk-00132-00029945-00030155 works like charm it's called a vintage tENDi5pfpTk-00133-00030156-00030389 Bliss the link is down below and if you tENDi5pfpTk-00134-00030389-00030581 want a 15 discount just use the code tENDi5pfpTk-00135-00030582-00030785 even and this is a great way to support tENDi5pfpTk-00136-00030786-00031031 me and my channel thank you guys alright tENDi5pfpTk-00137-00031032-00031289 now let's move on to something very very tENDi5pfpTk-00138-00031289-00031570 interesting very intriguing it's Nick tENDi5pfpTk-00139-00031572-00031762 Walker posting a thought of himself tENDi5pfpTk-00140-00031763-00032020 doing a most muscular in which his tENDi5pfpTk-00141-00032022-00032231 conditioning looks pretty good it looks tENDi5pfpTk-00142-00032232-00032357 it looks great I gotta say his tENDi5pfpTk-00143-00032358-00032531 conditioning looks awesome he's very tENDi5pfpTk-00144-00032532-00032764 conditioned he's very a very hard and tENDi5pfpTk-00145-00032766-00032993 very lean but what I found very tENDi5pfpTk-00146-00032994-00033227 interesting about his photo is the tENDi5pfpTk-00147-00033228-00033611 comment of Matt Jansen what the hell tENDi5pfpTk-00148-00033612-00033905 does this mean I mean you guys know that tENDi5pfpTk-00149-00033906-00034115 Nick Walker was sponsored by a raw and tENDi5pfpTk-00150-00034116-00034373 Rewind for a while and he was called by tENDi5pfpTk-00151-00034374-00034612 Matt Jensen basically Nick Walker became tENDi5pfpTk-00152-00034613-00034877 what he is today while working with Matt tENDi5pfpTk-00153-00034878-00035099 Johnson with Matt Jensen Nick Walker tENDi5pfpTk-00154-00035100-00035411 turned bro one New York one hour classic tENDi5pfpTk-00155-00035412-00035699 was fifth at the Mr Olympia and then tENDi5pfpTk-00156-00035700-00035987 they for some reason parted ways the tENDi5pfpTk-00157-00035988-00036281 reason what I heard was that Nick Walker tENDi5pfpTk-00158-00036282-00036545 wanted to be the only client the only tENDi5pfpTk-00159-00036546-00036755 open bodybuilding client of Matt Jensen tENDi5pfpTk-00160-00036756-00037049 which of course Matt Jensen refused so tENDi5pfpTk-00161-00037050-00037373 Nick Walker went to Dom super sliced to tENDi5pfpTk-00162-00037374-00037649 be his new coach and his new sponsor is tENDi5pfpTk-00163-00037650-00037901 hostile as far as Matt Johnson and Nick tENDi5pfpTk-00164-00037902-00038171 Walker from what I heard they didn't tENDi5pfpTk-00165-00038172-00038555 really end things in a bad way but they tENDi5pfpTk-00166-00038556-00038789 didn't really stay friends either and tENDi5pfpTk-00167-00038790-00039035 this is the first time I'm seeing Matt tENDi5pfpTk-00168-00039036-00039293 commenting on Nick's photo ever since tENDi5pfpTk-00169-00039294-00039509 they broke up of course now as you can tENDi5pfpTk-00170-00039510-00039767 see the comment is there is work to be tENDi5pfpTk-00171-00039768-00040079 done what the hell does this mean this tENDi5pfpTk-00172-00040080-00040318 looks like you're not in condition you tENDi5pfpTk-00173-00040319-00040493 don't look good enough there is still tENDi5pfpTk-00174-00040494-00040721 more work to be done before you look tENDi5pfpTk-00175-00040722-00040979 ready for the stage is that what Matt tENDi5pfpTk-00176-00040980-00041201 Jansen is saying is he trying to put tENDi5pfpTk-00177-00041202-00041459 Nick down I don't think so it's not tENDi5pfpTk-00178-00041460-00041602 really Matt's style it doesn't really tENDi5pfpTk-00179-00041603-00041849 look like him much the only other tENDi5pfpTk-00180-00041850-00042046 logical explanation that I can come up tENDi5pfpTk-00181-00042047-00042257 with would be that they actually started tENDi5pfpTk-00182-00042258-00042490 working together again and then it would tENDi5pfpTk-00183-00042491-00042730 make sense for Matt to say there is work tENDi5pfpTk-00184-00042731-00043121 to be done like we have work to do us tENDi5pfpTk-00185-00043122-00043415 together as a team High daunting Matt tENDi5pfpTk-00186-00043416-00043673 Jensen would go to Instagram page of tENDi5pfpTk-00187-00043674-00043943 Nick Walker after they broke up after tENDi5pfpTk-00188-00043944-00044099 Nick started working with another coach tENDi5pfpTk-00189-00044100-00044351 and just commented on his photo and say tENDi5pfpTk-00190-00044352-00044518 there is work to be done you have to do tENDi5pfpTk-00191-00044519-00044735 more work you're not ready yet what the tENDi5pfpTk-00192-00044736-00044915 hell would that even mean why would he tENDi5pfpTk-00193-00044916-00045190 do that so it really looks like Matt tENDi5pfpTk-00194-00045191-00045449 Jensen and Nick Walker are back together tENDi5pfpTk-00195-00045450-00045712 are working together again now there is tENDi5pfpTk-00196-00045713-00045917 another thing that you guys may not have tENDi5pfpTk-00197-00045918-00046168 noticed in this photo check out the tENDi5pfpTk-00198-00046169-00046433 upper center part of the photo right tENDi5pfpTk-00199-00046434-00046780 above Nick's hell who's that that's Matt tENDi5pfpTk-00200-00046781-00047045 Jensen and that's Matthew Jensen what tENDi5pfpTk-00201-00047046-00047279 the hell is he doing right here I have tENDi5pfpTk-00202-00047280-00047579 no idea I'm only guessing I'm assuming tENDi5pfpTk-00203-00047580-00047927 that these guys are back together if tENDi5pfpTk-00204-00047928-00048185 they broke up really would Matt Jensen tENDi5pfpTk-00205-00048186-00048467 actually go and look at Nick Walker if tENDi5pfpTk-00206-00048468-00048658 you guys really follow all these guys tENDi5pfpTk-00207-00048659-00048905 Matt Johnson Nick Walker you guys maybe tENDi5pfpTk-00208-00048906-00049240 know where this posing room is at is it tENDi5pfpTk-00209-00049241-00049474 where Nick is training or is it where tENDi5pfpTk-00210-00049475-00049685 math is training did Nick Walker go to tENDi5pfpTk-00211-00049686-00049918 math or Matt came to Nick if you guys tENDi5pfpTk-00212-00049919-00050135 know something let me know but there is tENDi5pfpTk-00213-00050136-00050368 another possibility it's that this photo tENDi5pfpTk-00214-00050369-00050740 is simply an old photo would Nick Walker tENDi5pfpTk-00215-00050741-00051017 post an old photo with Matt Jensen tENDi5pfpTk-00216-00051018-00051382 posing from last year I don't know but tENDi5pfpTk-00217-00051383-00051538 he does look a little bit harder and tENDi5pfpTk-00218-00051539-00051808 more conditioned than he did in his tENDi5pfpTk-00219-00051809-00052144 previous recent photos so this could be tENDi5pfpTk-00220-00052145-00052373 from last year and maybe Matt Johnson tENDi5pfpTk-00221-00052374-00052571 and Nick Walker are now in good terms tENDi5pfpTk-00222-00052572-00052792 and they talk and so that's why he tENDi5pfpTk-00223-00052794-00052997 posted an old photo with both of these tENDi5pfpTk-00224-00052998-00053237 guys and Matt Jensen wrote this comment tENDi5pfpTk-00225-00053238-00053471 just to play with us just to tease us tENDi5pfpTk-00226-00053472-00053782 just to Intrigue us maybe there is that tENDi5pfpTk-00227-00053783-00053999 there are a couple of possibilities and tENDi5pfpTk-00228-00054000-00054238 options which one is true I don't know tENDi5pfpTk-00229-00054239-00054550 as of yet I tracked out Nick's stories tENDi5pfpTk-00230-00054551-00054826 Dom super slice stories Matt Jensen tENDi5pfpTk-00231-00054827-00055103 stories all their profiles I didn't find tENDi5pfpTk-00232-00055104-00055349 anything as soon as I find out more I tENDi5pfpTk-00233-00055350-00055516 will let you know guys so stay tuned tENDi5pfpTk-00234-00055517-00055691 subscribe to my channel but if you guys tENDi5pfpTk-00235-00055691-00055888 have any information please share it tENDi5pfpTk-00236-00055889-00056009 with us in the comment section down tENDi5pfpTk-00237-00056010-00056350 below alright next at one week out of uh tENDi5pfpTk-00238-00056351-00056585 Pro Qualifier I know it sounds funny to tENDi5pfpTk-00239-00056586-00056753 say this guy needs to do a Pro Qualifier tENDi5pfpTk-00240-00056754-00056957 but that's how it is he needs to win a tENDi5pfpTk-00241-00056958-00057353 pro card in NPC Mikhail crisio is at 130 tENDi5pfpTk-00242-00057354-00057761 kilos that's right 130 kilos which in tENDi5pfpTk-00243-00057762-00057919 pounds is tENDi5pfpTk-00244-00057920-00058294 286 freaking pounds so right now this tENDi5pfpTk-00245-00058295-00058553 guy is really big in that caption he tENDi5pfpTk-00246-00058554-00058757 also says that he is empty which means tENDi5pfpTk-00247-00058758-00059050 depleted from carbs flat which you can tENDi5pfpTk-00248-00059051-00059332 see sort of he's a little bit flat which tENDi5pfpTk-00249-00059333-00059549 of course is part of the progress he tENDi5pfpTk-00250-00059550-00059771 never before really posted all of his tENDi5pfpTk-00251-00059772-00059999 photos coming into the shows he always tENDi5pfpTk-00252-00060000-00060226 would post like one week out or after tENDi5pfpTk-00253-00060227-00060430 this show so you would see him full tENDi5pfpTk-00254-00060432-00060635 blown conditioned already and everything tENDi5pfpTk-00255-00060636-00060863 this time around he he actually tENDi5pfpTk-00256-00060864-00061115 documented his entire prep because he's tENDi5pfpTk-00257-00061116-00061300 definitely way more popular since he tENDi5pfpTk-00258-00061301-00061588 moved to the NPC he went away from IBB tENDi5pfpTk-00259-00061589-00061871 elite pro so now we watch him prep and tENDi5pfpTk-00260-00061872-00062032 as you can see he doesn't look that tENDi5pfpTk-00261-00062033-00062279 great like you can't compare this to tENDi5pfpTk-00262-00062279-00062519 what we saw earlier of big Grammy and tENDi5pfpTk-00263-00062520-00062759 Nick Walker but this is just part of the tENDi5pfpTk-00264-00062760-00062987 process it's reasonable that he's flat tENDi5pfpTk-00265-00062988-00063250 right now it's one week out so he is tENDi5pfpTk-00266-00063251-00063694 probably as depleted as flat and as bad tENDi5pfpTk-00267-00063695-00063988 that he will ever look this prep now of tENDi5pfpTk-00268-00063989-00064150 course as I said he first has to do a tENDi5pfpTk-00269-00064151-00064385 proc follow fire and if he's gonna do a tENDi5pfpTk-00270-00064386-00064691 Pro Qualifier and then do a pro show he tENDi5pfpTk-00271-00064691-00064900 didn't have to start using stuff like tENDi5pfpTk-00272-00064901-00065215 you know or else you know no fat burners tENDi5pfpTk-00273-00065216-00065482 hardening agents he doesn't have to do tENDi5pfpTk-00274-00065483-00065747 that as of yet like those things don't tENDi5pfpTk-00275-00065748-00065926 take a long time to really start working tENDi5pfpTk-00276-00065927-00066149 so when he needs to win a pro car he can tENDi5pfpTk-00277-00066150-00066323 do that easily he doesn't have to push tENDi5pfpTk-00278-00066324-00066503 things he doesn't have to do a lot of tENDi5pfpTk-00279-00066504-00066755 stuff so he can save it he can save tENDi5pfpTk-00280-00066756-00067043 himself for the approach so where he tENDi5pfpTk-00281-00067044-00067217 really needs to Peak here's another tENDi5pfpTk-00282-00067218-00067456 photo from one week out and then after tENDi5pfpTk-00283-00067457-00067649 the Pro Qualifier he is going to push tENDi5pfpTk-00284-00067650-00067847 things because if he wants to win the tENDi5pfpTk-00285-00067848-00068117 proc Pro you know he's probably going to tENDi5pfpTk-00286-00068118-00068321 win it but it's not going to be easy tENDi5pfpTk-00287-00068322-00068549 because there are some Heavy Hitters tENDi5pfpTk-00288-00068550-00068897 from Europe that might really challenge tENDi5pfpTk-00289-00068898-00069191 him who knows which one of the guys who tENDi5pfpTk-00290-00069192-00069376 just completed the iron classic UK will tENDi5pfpTk-00291-00069377-00069647 manage to qualify before Prague Pro like tENDi5pfpTk-00292-00069648-00069803 we know that Brad Wilkin is prepping for tENDi5pfpTk-00293-00069804-00070031 Romania and one week before Romania we tENDi5pfpTk-00294-00070032-00070271 have Prague Pro so Brad Wilkin might tENDi5pfpTk-00295-00070272-00070535 show up in Prague James Hollingshead who tENDi5pfpTk-00296-00070536-00070787 just competed at the UK Arnold will not tENDi5pfpTk-00297-00070788-00071176 do Yamato France so he might do Pro and tENDi5pfpTk-00298-00071177-00071375 he said that in a video he might do it tENDi5pfpTk-00299-00071376-00071644 but he believes uh mihal Christian is tENDi5pfpTk-00300-00071645-00071819 probably going to win that show also tENDi5pfpTk-00301-00071820-00072029 Mikhail is sponsored by dvls Prague Pro tENDi5pfpTk-00302-00072030-00072209 so maybe he has a little bit of an tENDi5pfpTk-00303-00072210-00072406 advantage I don't know how much is that tENDi5pfpTk-00304-00072407-00072617 going to affect the judging honestly but tENDi5pfpTk-00305-00072618-00072929 let's be real so if he wants to be if he tENDi5pfpTk-00306-00072930-00073121 wants to win that Prague bro he needs to tENDi5pfpTk-00307-00073122-00073385 be at 100 and I don't think this is him tENDi5pfpTk-00308-00073386-00073691 at 100 this is like 70 maybe and let's tENDi5pfpTk-00309-00073692-00073888 show he's probably going to be like 75 tENDi5pfpTk-00310-00073889-00074194 80 and dammit Prague Pro I am expecting tENDi5pfpTk-00311-00074195-00074471 I'm predicting him to be at 100 and he's tENDi5pfpTk-00312-00074472-00074675 going to win Prague Pro and qualify for tENDi5pfpTk-00313-00074676-00074825 the Mr Olympia that's just my prediction tENDi5pfpTk-00314-00074826-00075082 now as far as the next Pro Shot is tENDi5pfpTk-00315-00075083-00075382 happening tomorrow it's Yamamoto France tENDi5pfpTk-00316-00075383-00075659 and as you can see Mark Hector is doing tENDi5pfpTk-00317-00075660-00075971 it so I've kind of already done a little tENDi5pfpTk-00318-00075972-00076259 preview of this show and on that list we tENDi5pfpTk-00319-00076260-00076493 did not have Mark Hector however we did tENDi5pfpTk-00320-00076494-00076715 have James holness yet but these guys tENDi5pfpTk-00321-00076716-00076967 actually changed places James is not tENDi5pfpTk-00322-00076968-00077279 gonna do a moto however Mark Hector is tENDi5pfpTk-00323-00077280-00077549 there he is doing it who else is doing tENDi5pfpTk-00324-00077550-00077771 it well AJ Kelly Roberts made a great tENDi5pfpTk-00325-00077772-00078053 Post in which he basically explains who tENDi5pfpTk-00326-00078054-00078238 came there who showed up who is going to tENDi5pfpTk-00327-00078239-00078455 do this show and it's actually great tENDi5pfpTk-00328-00078456-00078682 news because he says France Pro tomorrow tENDi5pfpTk-00329-00078683-00079000 we have a show Mark Hector is in and tENDi5pfpTk-00330-00079001-00079282 he's down nine pounds since the Arnold tENDi5pfpTk-00331-00079283-00079553 Classic so we are gonna see Mark Hector tENDi5pfpTk-00332-00079554-00079750 with much better conditioning he was tENDi5pfpTk-00333-00079751-00079997 definitely way too heavy he was way too tENDi5pfpTk-00334-00079998-00080243 soft way too blurry now that he lost tENDi5pfpTk-00335-00080244-00080506 another nine pounds I'm guessing most of tENDi5pfpTk-00336-00080507-00080687 it is going to be water I think he was tENDi5pfpTk-00337-00080688-00080837 fat I think he just spilled over a tENDi5pfpTk-00338-00080838-00081076 little bit too much now when he improves tENDi5pfpTk-00339-00081077-00081287 he is actually my favorite to win this tENDi5pfpTk-00340-00081288-00081485 show and qualify for the Mr Olympia then tENDi5pfpTk-00341-00081486-00081755 he also mentions uh aka the giant which tENDi5pfpTk-00342-00081756-00082037 is Jamie Joe Hal then also he says very tENDi5pfpTk-00343-00082038-00082294 important he says Lionel biaki is there tENDi5pfpTk-00344-00082295-00082673 he says at the moment Lionel biaki fans tENDi5pfpTk-00345-00082674-00082943 have been waiting for is here Lionel tENDi5pfpTk-00346-00082944-00083225 biaki is ready for bodybuilding action tENDi5pfpTk-00347-00083226-00083435 can you guys believe it can you believe tENDi5pfpTk-00348-00083436-00083693 that actually Lionel biak is actually tENDi5pfpTk-00349-00083694-00083909 going to be on stage I don't I gotta say tENDi5pfpTk-00350-00083910-00084167 I don't I'm reading this but I don't buy tENDi5pfpTk-00351-00084168-00084394 it until I see him on stage I don't tENDi5pfpTk-00352-00084395-00084575 believe this so I don't have him in my tENDi5pfpTk-00353-00084576-00084821 prediction I can't even say what he can tENDi5pfpTk-00354-00084822-00085006 do we'll see if he shows up and then tENDi5pfpTk-00355-00085007-00085223 we're gonna do a prediction right there tENDi5pfpTk-00356-00085224-00085523 on stage and then also uh he says tENDi5pfpTk-00357-00085524-00085744 Patrick Johnson the highest ranking tENDi5pfpTk-00358-00085745-00085919 athlete at this show would have to be tENDi5pfpTk-00359-00085920-00086255 considered the favorite on paper so none tENDi5pfpTk-00360-00086256-00086417 of these guys have a Mr Olympia tENDi5pfpTk-00361-00086418-00086561 qualification it's going to be a great tENDi5pfpTk-00362-00086562-00086819 show also Wesley visitors is coming and tENDi5pfpTk-00363-00086820-00086993 he is battling the guy who was Ford at tENDi5pfpTk-00364-00086994-00087173 the UK so he's probably going to win tENDi5pfpTk-00365-00087174-00087388 this show Wesley and he also said in his tENDi5pfpTk-00366-00087389-00087562 YouTube video that he's gonna try to get tENDi5pfpTk-00367-00087563-00087706 more conditions which something he tENDi5pfpTk-00368-00087707-00087905 definitely needs to do and I think this tENDi5pfpTk-00369-00087906-00088061 show is going to be between Mark Hector tENDi5pfpTk-00370-00088062-00088421 and Patrick Johnson also Lionel biaki if tENDi5pfpTk-00371-00088422-00088655 he shows up somehow he definitely could tENDi5pfpTk-00372-00088656-00088847 be in the mix it's going to be an tENDi5pfpTk-00373-00088848-00088991 interesting show guys I will make sure tENDi5pfpTk-00374-00088992-00089123 to make a video about alright so guys tENDi5pfpTk-00375-00089124-00089303 stay tuned subscribe and that's gonna do tENDi5pfpTk-00376-00089304-00089453 it for this video guys if you enjoyed tENDi5pfpTk-00377-00089454-00089591 this video please give it a thumbs up tENDi5pfpTk-00378-00089592-00089782 and again for more bodybuilding stuff tENDi5pfpTk-00379-00089783-00089915 like this subscribe to my channel guys tENDi5pfpTk-00380-00089916-00090131 thank you so much for watching all the tENDi5pfpTk-00381-00090132-00090410 best and bye bye tGSkdU9gdAu-00000-00000074-00000337 scientific activity in medieval Europe tGSkdU9gdAu-00001-00000338-00000536 was maintained by the activity of a tGSkdU9gdAu-00002-00000537-00000763 number of significant scholars active in tGSkdU9gdAu-00003-00000764-00000952 a wide range of scientific disciplines tGSkdU9gdAu-00004-00000953-00001193 and working in Greek Latin and Arabic tGSkdU9gdAu-00005-00001194-00001532 speaking cultures this list provides a tGSkdU9gdAu-00006-00001533-00002133 brief summary of their work tGSkdU9gdAu-00007-00002134-00002706 topic early Middle Ages tGSkdU9gdAu-00008-00002707-00002989 Anatoli us of laodicea early third tGSkdU9gdAu-00009-00002990-00003379 century 283 a bishop of Laodicea one of tGSkdU9gdAu-00010-00003379-00003586 the foremost scholars of his day in the tGSkdU9gdAu-00011-00003586-00004000 physical sciences nemesis C 390 a bishop tGSkdU9gdAu-00012-00004001-00004258 of M ASA whose de natura hominis blended tGSkdU9gdAu-00013-00004259-00004464 theology with galenic medicine and is tGSkdU9gdAu-00014-00004465-00004675 notable for his ideas concerning the tGSkdU9gdAu-00015-00004676-00004975 brain he also may have anticipated the tGSkdU9gdAu-00016-00004976-00005147 discovery of the circulatory system tGSkdU9gdAu-00017-00005148-00005871 Isadora of Miletus CA 442 CA 537 was a tGSkdU9gdAu-00018-00005872-00006075 renowned Byzantine scientist and tGSkdU9gdAu-00019-00006076-00006363 mathematician he was one of the two main tGSkdU9gdAu-00020-00006364-00006621 Byzantine Greek architects anthemius of tGSkdU9gdAu-00021-00006622-00006795 trails was the other that Emperor tGSkdU9gdAu-00022-00006797-00007015 Justinian the first Commission to design tGSkdU9gdAu-00023-00007016-00007185 the Cathedral hiya Sophia in tGSkdU9gdAu-00024-00007186-00007731 Constantinople from 532 to 537 he taught tGSkdU9gdAu-00025-00007733-00007918 stereo mitri and physics at the tGSkdU9gdAu-00026-00007919-00008176 university's first of Alexandria then of tGSkdU9gdAu-00027-00008177-00008416 Constantinople and wrote a commentary on tGSkdU9gdAu-00028-00008417-00008727 an older treatise on vaulting Isadora is tGSkdU9gdAu-00029-00008728-00008923 also renowned for producing the first tGSkdU9gdAu-00030-00008924-00009144 comprehensive compilation of Archimedes tGSkdU9gdAu-00031-00009145-00009532 work the Archimedes palimpsest anthemius tGSkdU9gdAu-00032-00009533-00010194 of trails see a 474 CA 534 a Byzantine tGSkdU9gdAu-00033-00010195-00010422 professor of geometry and architecture tGSkdU9gdAu-00034-00010423-00010633 authored many influential works on tGSkdU9gdAu-00035-00010634-00010791 mathematics and was one of the tGSkdU9gdAu-00036-00010792-00011035 architects of the famed hiya Sophia the tGSkdU9gdAu-00037-00011036-00011218 largest building in the world at its tGSkdU9gdAu-00038-00011219-00011469 time his works were among the most tGSkdU9gdAu-00039-00011470-00011697 important source texts in the Arab world tGSkdU9gdAu-00040-00011698-00011969 and Western Europe for centuries after tGSkdU9gdAu-00041-00011970-00012621 john philoponus CA 490 CA 570 also known tGSkdU9gdAu-00042-00012622-00012838 as john the grammarian a Christian tGSkdU9gdAu-00043-00012838-00013035 Byzantine philosopher launched a tGSkdU9gdAu-00044-00013036-00013210 revolution in the understanding of tGSkdU9gdAu-00045-00013211-00013416 physics by katika ng and correcting the tGSkdU9gdAu-00046-00013418-00013675 earlier works of Aristotle in the tGSkdU9gdAu-00047-00013676-00013930 process he proposed important concepts tGSkdU9gdAu-00048-00013931-00014143 such as a rudimentary notion of inertia tGSkdU9gdAu-00049-00014144-00014344 and the invariant acceleration of tGSkdU9gdAu-00050-00014344-00014635 falling objects although his works were tGSkdU9gdAu-00051-00014636-00014818 repressed at various times in the tGSkdU9gdAu-00052-00014819-00015043 Byzantine Empire because of religious tGSkdU9gdAu-00053-00015044-00015193 controversy they would nevertheless tGSkdU9gdAu-00054-00015194-00015424 become important to the understanding of tGSkdU9gdAu-00055-00015425-00015597 physics throughout Europe and the Arab tGSkdU9gdAu-00056-00015599-00015684 world tGSkdU9gdAu-00057-00015685-00015954 Paul of Aegina CA tGSkdU9gdAu-00058-00015955-00016480 625 CA 690 considered by some to be the tGSkdU9gdAu-00059-00016481-00016684 greatest Christian Byzantine surgeon tGSkdU9gdAu-00060-00016685-00016924 developed many novel surgical techniques tGSkdU9gdAu-00061-00016925-00017085 and authored the Medical Encyclopedia tGSkdU9gdAu-00062-00017086-00017437 medical compendium in seven books the tGSkdU9gdAu-00063-00017438-00017665 book on surgery in particular was the tGSkdU9gdAu-00064-00017666-00017854 definitive treatise in Europe in the tGSkdU9gdAu-00065-00017855-00018090 Islamic world for hundreds of years tGSkdU9gdAu-00066-00018091-00018733 the venerable bead CA 672 to 735 a tGSkdU9gdAu-00067-00018734-00018913 Christian monk of the monasteries of tGSkdU9gdAu-00068-00018914-00019129 where mouth and Jarrow who wrote a work tGSkdU9gdAu-00069-00019130-00019360 on the nature of things several books on tGSkdU9gdAu-00070-00019361-00019609 the mathematical astronomical subject of tGSkdU9gdAu-00071-00019610-00019855 computers the most influential entitled tGSkdU9gdAu-00072-00019856-00020089 on the reckoning of time he made tGSkdU9gdAu-00073-00020090-00020281 original discoveries concerning the tGSkdU9gdAu-00074-00020282-00020467 nature of the tides and his works on tGSkdU9gdAu-00075-00020468-00020695 computers became required elements of tGSkdU9gdAu-00076-00020696-00020887 the training of clergy and thus greatly tGSkdU9gdAu-00077-00020888-00021100 influenced early medieval knowledge of tGSkdU9gdAu-00078-00021101-00021516 the natural world rib honors Morris C tGSkdU9gdAu-00079-00021517-00021898 782 856 a Christian monk and teacher tGSkdU9gdAu-00080-00021899-00022138 later Archbishop of Mainz who wrote a tGSkdU9gdAu-00081-00022139-00022303 treatise on computers and the tGSkdU9gdAu-00082-00022304-00022615 encyclopedic work done aver sow his tGSkdU9gdAu-00083-00022616-00022791 teaching earned him the accolade of tGSkdU9gdAu-00084-00022792-00023149 preceptor Germania or the teacher of tGSkdU9gdAu-00085-00023150-00023698 germany Leo the mathematician C 790 tGSkdU9gdAu-00086-00023699-00024034 after 869 was a Byzantine philosopher tGSkdU9gdAu-00087-00024035-00024211 and logician associated with the tGSkdU9gdAu-00088-00024212-00024364 Macedonian Renaissance tGSkdU9gdAu-00089-00024365-00024646 he wrote book length works poems and tGSkdU9gdAu-00090-00024647-00024907 many epigrams and was also a compiler tGSkdU9gdAu-00091-00024908-00025105 who brought together a wide range of tGSkdU9gdAu-00092-00025106-00025347 philosophical medical and astronomic tGSkdU9gdAu-00093-00025348-00025644 texts he composed his own medical tGSkdU9gdAu-00094-00025645-00025738 encyclopedia tGSkdU9gdAu-00095-00025739-00025987 he was Archbishop of Thessalonica and tGSkdU9gdAu-00096-00025988-00026194 later became the head of the mag norris tGSkdU9gdAu-00097-00026195-00026433 school of philosophy in constantinople tGSkdU9gdAu-00098-00026435-00026785 where he taught Aristotelian logic Abbas tGSkdU9gdAu-00099-00026786-00027214 eben Furnas 810 - 887 a polymath and tGSkdU9gdAu-00100-00027214-00027408 inventor in Muslim Spain made tGSkdU9gdAu-00101-00027410-00027664 contributions in a variety of fields and tGSkdU9gdAu-00102-00027664-00027868 is most known for his contributions to tGSkdU9gdAu-00103-00027869-00028183 glass making and aviation he developed tGSkdU9gdAu-00104-00028183-00028420 novel ways of manufacturing and using tGSkdU9gdAu-00105-00028420-00028750 glass a 17th century account States he tGSkdU9gdAu-00106-00028751-00028890 broke his back at an unsuccessful tGSkdU9gdAu-00107-00028891-00029262 attempt at flying in 875 tGSkdU9gdAu-00108-00029263-00029764 pope sylvester ii c 946 100 3 a tGSkdU9gdAu-00109-00029764-00030024 christian scholar teacher mathematician tGSkdU9gdAu-00110-00030025-00030267 and later pope reintroduced the abacus tGSkdU9gdAu-00111-00030268-00030448 and armillary sphere to western europe tGSkdU9gdAu-00112-00030449-00030649 after they had been lost for centuries tGSkdU9gdAu-00113-00030650-00030967 following the greco-roman era he was tGSkdU9gdAu-00114-00030968-00031192 also responsible in part for the spread tGSkdU9gdAu-00115-00031193-00031411 of the hindu-arabic numeral system in tGSkdU9gdAu-00116-00031412-00031796 western europe muslimah al Masri t died tGSkdU9gdAu-00117-00031797-00031989 1008 lat tGSkdU9gdAu-00118-00031989-00032260 astronomer and chemist in Muslim Spain tGSkdU9gdAu-00119-00032261-00032520 made contributions in many areas from tGSkdU9gdAu-00120-00032521-00032736 new techniques for surveying to updating tGSkdU9gdAu-00121-00032737-00032958 and improving the astronomical tables of tGSkdU9gdAu-00122-00032959-00033205 al-khwarizmi and inventing a process for tGSkdU9gdAu-00123-00033206-00033501 producing mercury oxide he is most tGSkdU9gdAu-00124-00033502-00033730 famous though for having helped transmit tGSkdU9gdAu-00125-00033731-00033892 knowledge of mathematics and astronomy tGSkdU9gdAu-00126-00033893-00034161 to Muslim Spain and Christian Western tGSkdU9gdAu-00127-00034162-00034714 Europe Apple Casas 936 101:3 a physician tGSkdU9gdAu-00128-00034715-00034920 and scientist in Muslim Spain is tGSkdU9gdAu-00129-00034921-00035104 considered to be the father of modern tGSkdU9gdAu-00130-00035105-00035458 surgery he wrote numerous medical texts tGSkdU9gdAu-00131-00035459-00035661 developed many innovative surgical tGSkdU9gdAu-00132-00035662-00035860 instruments and developed a variety of tGSkdU9gdAu-00133-00035861-00036083 new surgical techniques and practices tGSkdU9gdAu-00134-00036084-00036357 his texts were considered the definitive tGSkdU9gdAu-00135-00036358-00036598 works on surgery in Europe until the tGSkdU9gdAu-00136-00036599-00036823 Renaissance tGSkdU9gdAu-00137-00036824-00037077 topic high middle ages Michael piece tGSkdU9gdAu-00138-00037078-00037498 ellos CA 10:17 210 78 was a Byzantine tGSkdU9gdAu-00139-00037499-00037833 philosopher politician and historian he tGSkdU9gdAu-00140-00037834-00038035 combined platonic philosophy with tGSkdU9gdAu-00141-00038036-00038227 Christian doctrine and initiated a tGSkdU9gdAu-00142-00038228-00038427 renewal of Byzantine classical learning tGSkdU9gdAu-00143-00038428-00038646 that later influenced the Italian tGSkdU9gdAu-00144-00038647-00038727 Renaissance tGSkdU9gdAu-00145-00038728-00039030 he also made contributions to Byzantine tGSkdU9gdAu-00146-00039031-00039214 culture such of a reform of the tGSkdU9gdAu-00147-00039215-00039462 university curriculum to emphasize the tGSkdU9gdAu-00148-00039463-00039633 Greek classics like the Homeric tGSkdU9gdAu-00149-00039634-00039793 literature that with played in this tGSkdU9gdAu-00150-00039794-00040015 thought he understood as precursory to tGSkdU9gdAu-00151-00040016-00040324 christian revelation he composed various tGSkdU9gdAu-00152-00040325-00040549 treatises and poetry on themes in tGSkdU9gdAu-00153-00040550-00040879 theology philosophy grammar law medicine tGSkdU9gdAu-00154-00040880-00041171 mathematics and the Natural Sciences tGSkdU9gdAu-00155-00041172-00041558 Constantine the African see 10 20 and - tGSkdU9gdAu-00156-00041559-00041848 1087 a Christian native of Carthage is tGSkdU9gdAu-00157-00041849-00042046 best known for his translating of tGSkdU9gdAu-00158-00042047-00042271 ancient Greek and Roman medical texts tGSkdU9gdAu-00159-00042272-00042481 from arabic into latin while working at tGSkdU9gdAu-00160-00042482-00042714 the schola medica salernitana in Salerno tGSkdU9gdAu-00161-00042715-00043060 Italy among the works he translated were tGSkdU9gdAu-00162-00043061-00043282 those of Hippocrates and Galen ARS tGSkdU9gdAu-00163-00043283-00043614 Achille 10:28 210 87 the foremost tGSkdU9gdAu-00164-00043615-00043792 astronomer of the early second tGSkdU9gdAu-00165-00043793-00044002 millennium lived in Muslim Spain and tGSkdU9gdAu-00166-00044003-00044212 greatly expanded the understanding and tGSkdU9gdAu-00167-00044213-00044421 accuracy of planetary models and tGSkdU9gdAu-00168-00044422-00044595 terrestrial measurements used for tGSkdU9gdAu-00169-00044596-00044911 navigation he developed key technologies tGSkdU9gdAu-00170-00044912-00045142 including the Equatoria min universal tGSkdU9gdAu-00171-00045143-00045454 latitude independent astrolabe a vom tGSkdU9gdAu-00172-00045455-00045768 pace died 1138 a famous physicist from tGSkdU9gdAu-00173-00045769-00045961 Muslim Spain who had an important tGSkdU9gdAu-00174-00045962-00046180 influence on later physicists such as tGSkdU9gdAu-00175-00046181-00046498 Galileo he was the first to theorize the tGSkdU9gdAu-00176-00046499-00046720 concept of a reaction force for every tGSkdU9gdAu-00177-00046721-00047139 force exerted at alert of bath c10 a DC tGSkdU9gdAu-00178-00047140-00047449 11:52 was a 12th century english scholar tGSkdU9gdAu-00179-00047450-00047656 known for his work in astronomy tGSkdU9gdAu-00180-00047657-00047877 astrology philosophy and mathematics tGSkdU9gdAu-00181-00047878-00048343 avens or 1091 - 1161 from Muslim Spain tGSkdU9gdAu-00182-00048344-00048570 introduced an experimental method in tGSkdU9gdAu-00183-00048571-00048795 surgery employing animal testing in tGSkdU9gdAu-00184-00048796-00048982 order to experiment with surgical tGSkdU9gdAu-00185-00048983-00049183 procedures before applying them to human tGSkdU9gdAu-00186-00049184-00049498 patients he also performed the earliest tGSkdU9gdAu-00187-00049499-00049750 dissections and post-mortem autopsies on tGSkdU9gdAu-00188-00049751-00050074 both humans as well as animals Gerard of tGSkdU9gdAu-00189-00050075-00050217 Cremona see tGSkdU9gdAu-00190-00050218-00050617 11:14 211 87 was an Italian translator tGSkdU9gdAu-00191-00050618-00050808 working at the court of Castile in tGSkdU9gdAu-00192-00050809-00051046 Toledo Spain and was a prominent figure tGSkdU9gdAu-00193-00051047-00051294 in the Toledo school of translators for tGSkdU9gdAu-00194-00051295-00051519 translating Ptolemy's Almagest as well tGSkdU9gdAu-00195-00051520-00051726 as Euclid's elements from Arabic to tGSkdU9gdAu-00196-00051727-00052140 Latin Robert Grose at St 1168 to 1253 tGSkdU9gdAu-00197-00052141-00052332 Bishop of Lincoln was the central tGSkdU9gdAu-00198-00052333-00052525 character of the English intellectual tGSkdU9gdAu-00199-00052526-00052735 movement in the first half of the 13th tGSkdU9gdAu-00200-00052736-00052938 century and is considered the founder of tGSkdU9gdAu-00201-00052939-00053229 scientific thought in Oxford he had a tGSkdU9gdAu-00202-00053230-00053446 great interest in the natural world and tGSkdU9gdAu-00203-00053447-00053679 wrote texts on the mathematical sciences tGSkdU9gdAu-00204-00053680-00054034 of optics astronomy and geometry in his tGSkdU9gdAu-00205-00054035-00054274 commentaries on Aristotle's scientific tGSkdU9gdAu-00206-00054275-00054475 works he affirmed that experiments tGSkdU9gdAu-00207-00054476-00054654 should be used in order to verify a tGSkdU9gdAu-00208-00054655-00054979 theory testing its consequences Roger tGSkdU9gdAu-00209-00054979-00055207 Bacon was influenced by his work on tGSkdU9gdAu-00210-00055208-00055491 optics and astronomy Albert the great tGSkdU9gdAu-00211-00055491-00055876 1193 to 1280 doctor Universalis was one tGSkdU9gdAu-00212-00055877-00056082 of the most prominent representatives of tGSkdU9gdAu-00213-00056083-00056280 the philosophical tradition emerging tGSkdU9gdAu-00214-00056282-00056548 from the Dominican Order he is one of tGSkdU9gdAu-00215-00056549-00056740 the 33 Saints of the Roman Catholic tGSkdU9gdAu-00216-00056741-00056967 Church honored with the title of Doctor tGSkdU9gdAu-00217-00056969-00057247 of the Church he became famous for his tGSkdU9gdAu-00218-00057248-00057456 vast knowledge and for his defence of tGSkdU9gdAu-00219-00057457-00057691 the Pacific coexistence between science tGSkdU9gdAu-00220-00057691-00057788 and religion tGSkdU9gdAu-00221-00057789-00058032 Albert was an essential figure in tGSkdU9gdAu-00222-00058033-00058261 introducing Greek and Islamic science tGSkdU9gdAu-00223-00058262-00058476 into the medieval universities although tGSkdU9gdAu-00224-00058477-00058699 not without hesitation with regard to tGSkdU9gdAu-00225-00058700-00059044 particular Aristotelian theses in one of tGSkdU9gdAu-00226-00059045-00059241 his most famous sayings he asserted tGSkdU9gdAu-00227-00059242-00059485 science does not consist in ratifying tGSkdU9gdAu-00228-00059486-00059694 what others say but of searching for the tGSkdU9gdAu-00229-00059695-00059938 causes of phenomena Thomas Aquinas was tGSkdU9gdAu-00230-00059939-00060231 his most famous pupil John of Sacre tGSkdU9gdAu-00231-00060232-00060799 Bosco C 1195 C 1256 was a scholar monk tGSkdU9gdAu-00232-00060800-00061038 an astronomer probably English but tGSkdU9gdAu-00233-00061039-00061263 possibly Irish or Scottish who taught at tGSkdU9gdAu-00234-00061264-00061462 the University of Paris and wrote an tGSkdU9gdAu-00235-00061463-00061696 authoritative and influential mediaeval tGSkdU9gdAu-00236-00061697-00061944 astronomy text the Tractatus dis Fira tGSkdU9gdAu-00237-00061945-00062137 the algorithmic which introduced tGSkdU9gdAu-00238-00062138-00062374 calculations with hindu-arabic numerals tGSkdU9gdAu-00239-00062375-00062607 into the european university curriculum tGSkdU9gdAu-00240-00062608-00062829 the compote is ecclesiastes eyes on tGSkdU9gdAu-00241-00062830-00063028 easter reckoning and the Tractatus de tGSkdU9gdAu-00242-00063029-00063231 quadrant e on the construction and use tGSkdU9gdAu-00243-00063232-00063454 of the astronomical quadrant jordan is tGSkdU9gdAu-00244-00063454-00063531 de Namur tGSkdU9gdAu-00245-00063532-00063804 late 12th early 13th century was one of tGSkdU9gdAu-00246-00063805-00063999 the major pure mathematicians of the tGSkdU9gdAu-00247-00064000-00064086 Middle Ages tGSkdU9gdAu-00248-00064087-00064384 he wrote treatises on mechanics the tGSkdU9gdAu-00249-00064385-00064704 science of weights on basic and advanced tGSkdU9gdAu-00250-00064705-00064996 arithmetic on algebra on geometry and on tGSkdU9gdAu-00251-00064997-00065181 the mathematics of stereographic tGSkdU9gdAu-00252-00065182-00065523 projection Villard de Haan court Florida tGSkdU9gdAu-00253-00065524-00065781 13th century a French engineer and tGSkdU9gdAu-00254-00065782-00065935 architect who made sketches of tGSkdU9gdAu-00255-00065936-00066184 mechanical devices such as automatons tGSkdU9gdAu-00256-00066185-00066399 and perhaps drew a picture of an early tGSkdU9gdAu-00257-00066400-00066647 escapement mechanism for clock works tGSkdU9gdAu-00258-00066648-00067131 Roger Bacon 1214 to 94 dr. admirable is tGSkdU9gdAu-00259-00067132-00067410 joined the Franciscan Order around 12:40 tGSkdU9gdAu-00260-00067411-00067626 we're influenced by gross at St tGSkdU9gdAu-00261-00067627-00067834 al-hassan and others he dedicated tGSkdU9gdAu-00262-00067835-00068055 himself to studies where he implemented tGSkdU9gdAu-00263-00068056-00068222 the observation of nature and tGSkdU9gdAu-00264-00068223-00068428 experimentation as the foundation of tGSkdU9gdAu-00265-00068429-00068716 natural knowledge bacon wrote in such tGSkdU9gdAu-00266-00068717-00068979 areas as mechanics astronomy geography tGSkdU9gdAu-00267-00068980-00069330 and most of all optics the optical tGSkdU9gdAu-00268-00069331-00069528 research of grossa teste and bacon tGSkdU9gdAu-00269-00069529-00069729 established optics as an area of study tGSkdU9gdAu-00270-00069730-00069975 at the medieval University and formed tGSkdU9gdAu-00271-00069976-00070188 the basis for a continuous tradition of tGSkdU9gdAu-00272-00070189-00070380 research into optics that went all the tGSkdU9gdAu-00273-00070381-00070587 way up to the beginning of the 17th tGSkdU9gdAu-00274-00070588-00070779 century and the foundation of modern tGSkdU9gdAu-00275-00070780-00071154 optics by Kepler I banal Bader died 1248 tGSkdU9gdAu-00276-00071155-00071382 a botanist and pharmacist in Muslim tGSkdU9gdAu-00277-00071383-00071659 Spain researched over 1,400 types of tGSkdU9gdAu-00278-00071660-00071897 plants foods and drugs and compiled tGSkdU9gdAu-00279-00071898-00072150 pharmaceutical and medical encyclopedias tGSkdU9gdAu-00280-00072151-00072462 documenting his research these were used tGSkdU9gdAu-00281-00072463-00072685 in the Islamic world in Europe until the tGSkdU9gdAu-00282-00072686-00073072 19th century Niklas my rep chose late tGSkdU9gdAu-00283-00073073-00073338 13th century was a Byzantine physician tGSkdU9gdAu-00284-00073339-00073534 mon chiefly for his compendium on tGSkdU9gdAu-00285-00073535-00073842 medical science which is still extant he tGSkdU9gdAu-00286-00073843-00074025 was at the court of John the third doll tGSkdU9gdAu-00287-00074026-00074292 cos vadet says he compiled and revised tGSkdU9gdAu-00288-00074293-00074517 ancient Greek scripts including but not tGSkdU9gdAu-00289-00074518-00074760 limited to Galen as well as writing his tGSkdU9gdAu-00290-00074761-00074994 own compendium on medical science named tGSkdU9gdAu-00291-00074995-00075351 Dinah Marin it consists of 48 sections tGSkdU9gdAu-00292-00075352-00075657 containing more than 2,500 medical tGSkdU9gdAu-00293-00075658-00075723 formulae tGSkdU9gdAu-00294-00075724-00075891 arranged according to their form and tGSkdU9gdAu-00295-00075892-00076153 object it remained the principal tGSkdU9gdAu-00296-00076154-00076315 pharmaceutical code of the Parisian tGSkdU9gdAu-00297-00076316-00076743 medical faculty until 1651 he is well tGSkdU9gdAu-00298-00076744-00076924 known for the preparation or tGSkdU9gdAu-00299-00076925-00077386 alexandrina theodoric Borgan ani 12:05 - tGSkdU9gdAu-00300-00077387-00077706 1296 was an Italian Dominican friar and tGSkdU9gdAu-00301-00077707-00077931 Bishop of Serbia who promoted the uses tGSkdU9gdAu-00302-00077932-00078168 of both antiseptics and anesthetics in tGSkdU9gdAu-00303-00078169-00078442 surgery his written work had a deep tGSkdU9gdAu-00304-00078443-00078687 impact on on read Amon Ville who studied tGSkdU9gdAu-00305-00078688-00078867 under him while living in Italy and tGSkdU9gdAu-00306-00078868-00079062 later became the court physician for tGSkdU9gdAu-00307-00079063-00079390 King Philip the fourth of France william tGSkdU9gdAu-00308-00079391-00079611 of Salas IDO twelve ten to twelve tGSkdU9gdAu-00309-00079612-00079861 seventy seven was an Italian surgeon of tGSkdU9gdAu-00310-00079862-00080037 Lombardi who advanced medical knowledge tGSkdU9gdAu-00311-00080038-00080244 and even challenged the work of the tGSkdU9gdAu-00312-00080245-00080580 renowned greco-roman surgeon Galen 129 tGSkdU9gdAu-00313-00080581-00080941 to 216 ad by arguing that allowing pus tGSkdU9gdAu-00314-00080942-00081160 to form in wounds was detrimental to the tGSkdU9gdAu-00315-00081161-00081600 health of he patient Thomas Aquinas 1227 tGSkdU9gdAu-00316-00081601-00081924 274 dr. angelicus was an Italian tGSkdU9gdAu-00317-00081925-00082131 theologian and friar in the Dominican tGSkdU9gdAu-00318-00082132-00082459 Order as his mentor Albert the great he tGSkdU9gdAu-00319-00082460-00082638 is a Catholic saint and Doctor of the tGSkdU9gdAu-00320-00082639-00082909 Church in addition to his extensive tGSkdU9gdAu-00321-00082910-00083167 commentaries on Aristotle's scientific tGSkdU9gdAu-00322-00083168-00083355 treatises he was also said to have tGSkdU9gdAu-00323-00083356-00083562 written an important alchemical treatise tGSkdU9gdAu-00324-00083563-00083896 titled Arora Khan Surgeons however his tGSkdU9gdAu-00325-00083897-00084085 most lasting contribution to the tGSkdU9gdAu-00326-00084086-00084312 scientific development of the period was tGSkdU9gdAu-00327-00084313-00084486 his role in the incorporation of tGSkdU9gdAu-00328-00084487-00084703 Aristotelian ISM into the scholastic tGSkdU9gdAu-00329-00084704-00084902 tradition tGSkdU9gdAu-00330-00084903-00085361 Arnold is de Villanova 12:35 to 1313 was tGSkdU9gdAu-00331-00085362-00085601 an alchemist astrologer and physician tGSkdU9gdAu-00332-00085602-00085832 from the crown of Aragon who translated tGSkdU9gdAu-00333-00085833-00086084 various Arabic medical texts including tGSkdU9gdAu-00334-00086085-00086315 those of Avicenna and performed optical tGSkdU9gdAu-00335-00086316-00086642 experiments with camera obscura John tGSkdU9gdAu-00336-00086643-00087119 Duns Scotus 1266 - 1308 dr. subtilis was tGSkdU9gdAu-00337-00087120-00087274 a member of the Franciscan Order tGSkdU9gdAu-00338-00087275-00087611 philosopher and theologian emerging from tGSkdU9gdAu-00339-00087612-00087779 the academic environment of the tGSkdU9gdAu-00340-00087780-00088010 University of Oxford where the presence tGSkdU9gdAu-00341-00088011-00088208 of grossa teste and bacon was still tGSkdU9gdAu-00342-00088209-00088418 palpable he had a different view on the tGSkdU9gdAu-00343-00088419-00088637 relationship between reason and faith as tGSkdU9gdAu-00344-00088638-00088952 that of Thomas Aquinas for Duns Scotus tGSkdU9gdAu-00345-00088953-00089120 the truths of faith could not be tGSkdU9gdAu-00346-00089121-00089365 comprehended through the use of reason tGSkdU9gdAu-00347-00089366-00089633 philosophy hence should not be a servant tGSkdU9gdAu-00348-00089634-00089957 to theology but act independently he was tGSkdU9gdAu-00349-00089958-00090140 the mentor of one of the greatest names tGSkdU9gdAu-00350-00090141-00090395 of philosophy in the Middle Ages William tGSkdU9gdAu-00351-00090396-00090950 of Occam tGSkdU9gdAu-00352-00090951-00091342 topic late Middle Ages tGSkdU9gdAu-00353-00091343-00091534 you tGSkdU9gdAu-00354-00091535-00091960 Theodore meadow kites 1272 13:32 was a tGSkdU9gdAu-00355-00091961-00092251 Byzantine author and philosopher his tGSkdU9gdAu-00356-00092252-00092494 extant works comprises 20 poems in tGSkdU9gdAu-00357-00092495-00092796 dactylic hexameter 18 orations logo tGSkdU9gdAu-00358-00092797-00093049 commentaries on Aristotle's writings on tGSkdU9gdAu-00359-00093050-00093271 natural philosophy an introduction to tGSkdU9gdAu-00360-00093272-00093466 the study of Ptolemaic astronomy tGSkdU9gdAu-00361-00093467-00093856 stoichiometry tGSkdU9gdAu-00362-00093857-00094267 the samay ozai's no Mekhi Maundy no tGSkdU9gdAu-00363-00094268-00094723 Dellucci c12 72 1326 was an italian tGSkdU9gdAu-00364-00094724-00094954 physician surgeon and anatomist from tGSkdU9gdAu-00365-00094955-00095143 bologna who was one of the first in tGSkdU9gdAu-00366-00095144-00095332 medieval europe to advocate for the tGSkdU9gdAu-00367-00095333-00095512 public dissection of cadavers for tGSkdU9gdAu-00368-00095513-00095812 advancing the field of anatomy Greek and tGSkdU9gdAu-00369-00095813-00096013 Roman taboos had meant that dissection tGSkdU9gdAu-00370-00096014-00096268 was usually banned in ancient times but tGSkdU9gdAu-00371-00096269-00096562 man Dino Dellucci produced the rst known tGSkdU9gdAu-00372-00096563-00096769 Anatomy textbook based on human tGSkdU9gdAu-00373-00096770-00097276 dissection manuel Briony owes CA 1275 to tGSkdU9gdAu-00374-00097277-00097528 1340 was a Byzantine scholar who tGSkdU9gdAu-00375-00097529-00097810 flourished in Constantinople about 1300 tGSkdU9gdAu-00376-00097811-00098023 teaching astronomy mathematics and tGSkdU9gdAu-00377-00098024-00098329 musical theory his only surviving work tGSkdU9gdAu-00378-00098330-00098584 is the harmonica Greek harmonica which tGSkdU9gdAu-00379-00098585-00098797 is a three volume codification of tGSkdU9gdAu-00380-00098798-00099028 Byzantine musical scholarship based on tGSkdU9gdAu-00381-00099029-00099229 the classical Greek works of Ptolemy tGSkdU9gdAu-00382-00099230-00099457 nikka MacOS and the neo Pythagorean tGSkdU9gdAu-00383-00099458-00099667 authors on the numerological theory of tGSkdU9gdAu-00384-00099668-00100210 music William of Ockham 1285 to 1350 dr. tGSkdU9gdAu-00385-00100211-00100444 invincibility was an English Franciscan tGSkdU9gdAu-00386-00100445-00100654 friar philosopher logician and tGSkdU9gdAu-00387-00100655-00100966 theologian akhom defended the principle tGSkdU9gdAu-00388-00100967-00101191 of parsimony which could already be seen tGSkdU9gdAu-00389-00101192-00101424 in the works of his mentor Duns Scotus tGSkdU9gdAu-00390-00101425-00101689 his principal later became known as tGSkdU9gdAu-00391-00101690-00101911 Occam's razor and states that if there tGSkdU9gdAu-00392-00101912-00102136 are various equally valid explanations tGSkdU9gdAu-00393-00102137-00102352 for a fact then the simplest one should tGSkdU9gdAu-00394-00102353-00102646 be chosen this became a foundation of tGSkdU9gdAu-00395-00102647-00102799 what would come to be known as the tGSkdU9gdAu-00396-00102800-00102997 scientific method and one of the pillars tGSkdU9gdAu-00397-00102998-00103191 of reductionism in science tGSkdU9gdAu-00398-00103192-00103461 akhom probably died of the Black Plague tGSkdU9gdAu-00399-00103463-00103761 gene buritan and Nicole Oresme were his tGSkdU9gdAu-00400-00103763-00104261 followers Jacopo Dandi della loggia 1292 tGSkdU9gdAu-00401-00104263-00104583 1359 was an Italian doctor clock maker tGSkdU9gdAu-00402-00104584-00104830 an astronomer from Padua who wrote tGSkdU9gdAu-00403-00104831-00105047 number of scientific subjects such as tGSkdU9gdAu-00404-00105048-00105325 pharmacology surgery astrology and tGSkdU9gdAu-00405-00105326-00105640 Natural Sciences he also designed an tGSkdU9gdAu-00406-00105641-00105925 astronomical clock Richard of tGSkdU9gdAu-00407-00105926-00106307 Wallingford 1292 to 1336 an English tGSkdU9gdAu-00408-00106308-00106568 abbot mathematician astronomer and her tGSkdU9gdAu-00409-00106569-00106781 ologist who designed an astronomical tGSkdU9gdAu-00410-00106782-00106975 clock as well as an equatorial to tGSkdU9gdAu-00411-00106976-00107212 calculate the lunar solar and planetary tGSkdU9gdAu-00412-00107213-00107506 longitudes as well as predict eclipses tGSkdU9gdAu-00413-00107507-00107908 gene buritan 1300 258 was a French tGSkdU9gdAu-00414-00107909-00108194 philosopher and priest although he was tGSkdU9gdAu-00415-00108195-00108383 one of the most famous and influential tGSkdU9gdAu-00416-00108383-00108613 ASSA furs of the late Middle Ages his tGSkdU9gdAu-00417-00108614-00108824 work today is not renowned by people tGSkdU9gdAu-00418-00108825-00109053 other than philosophers and historians tGSkdU9gdAu-00419-00109054-00109279 one of his most significant tGSkdU9gdAu-00420-00109280-00109474 contributions to science was the tGSkdU9gdAu-00421-00109475-00109654 development of the theory of impetus tGSkdU9gdAu-00422-00109655-00109810 that explained the movement of tGSkdU9gdAu-00423-00109811-00110040 projectiles and objects in freefall tGSkdU9gdAu-00424-00110041-00110341 this theory gave way to the dynamics of tGSkdU9gdAu-00425-00110342-00110578 Galileo Galilei and for Isaac Newton's tGSkdU9gdAu-00426-00110579-00110902 famous principle of inertia guide - tGSkdU9gdAu-00427-00110903-00111277 oleic 1302 1368 was a French physician tGSkdU9gdAu-00428-00111278-00111487 and surgeon who wrote the Churreria tGSkdU9gdAu-00429-00111488-00111644 Magna a widely read publication tGSkdU9gdAu-00430-00111645-00111883 throughout medieval Europe that became tGSkdU9gdAu-00431-00111884-00112063 one of the standard textbooks for tGSkdU9gdAu-00432-00112064-00112237 medical knowledge for the next three tGSkdU9gdAu-00433-00112238-00112516 centuries during the Black Death he tGSkdU9gdAu-00434-00112517-00112738 clearly distinguished bubonic plague and tGSkdU9gdAu-00435-00112739-00112933 pneumonic plague as separate diseases tGSkdU9gdAu-00436-00112934-00113137 that they were contagious from person to tGSkdU9gdAu-00437-00113138-00113329 person and offered advice such as tGSkdU9gdAu-00438-00113330-00113522 quarantine to avoid their spread in the tGSkdU9gdAu-00439-00113523-00113779 population he also served as the tGSkdU9gdAu-00440-00113780-00113993 personal physician for three successive tGSkdU9gdAu-00441-00113994-00114387 Pope's of the Avignon papacy John Arden tGSkdU9gdAu-00442-00114388-00114778 1307 - 1392 was an English physician and tGSkdU9gdAu-00443-00114779-00115003 surgeon who invented his own anesthetic tGSkdU9gdAu-00444-00115004-00115138 that combined hemlock tGSkdU9gdAu-00445-00115139-00115453 henbane and opium in his writings he tGSkdU9gdAu-00446-00115454-00115684 also described how to properly excise tGSkdU9gdAu-00447-00115685-00115915 and remove the abscess caused by anal tGSkdU9gdAu-00448-00115916-00116503 fistula Nicole Oresme C 1323 282 was one tGSkdU9gdAu-00449-00116504-00116677 of the most original thinkers of the tGSkdU9gdAu-00450-00116678-00117025 14th century a theologian and Bishop of tGSkdU9gdAu-00451-00117026-00117074 Lygia tGSkdU9gdAu-00452-00117075-00117301 he wrote influential treatises in both tGSkdU9gdAu-00453-00117302-00117508 Latin and French on mathematics tGSkdU9gdAu-00454-00117509-00117821 physics astronomy and economics tGSkdU9gdAu-00455-00117822-00118058 in addition to these contributions or as tGSkdU9gdAu-00456-00118058-00118279 me strongly opposed astrology and tGSkdU9gdAu-00457-00118280-00118496 speculated about the possibility of a tGSkdU9gdAu-00458-00118497-00118757 plurality of worlds giovanni dandy del tGSkdU9gdAu-00459-00118758-00119168 oro gio SI 1332 1388 was a clockmaker tGSkdU9gdAu-00460-00119169-00119414 from Padua Italy who designed the tGSkdU9gdAu-00461-00119415-00119635 Asteria m-- an astronomical clock and tGSkdU9gdAu-00462-00119636-00119873 planetarium that utilized the escapement tGSkdU9gdAu-00463-00119874-00120008 mechanism that had been recently tGSkdU9gdAu-00464-00120008-00120334 invented in Europe he also attempted to tGSkdU9gdAu-00465-00120335-00120508 describe the mechanics of the solar tGSkdU9gdAu-00466-00120509-00120775 system with mathematical precision tGSkdU9gdAu-00467-00120776-00121240 Nicklaus of kusa 1401 214 64 was a tGSkdU9gdAu-00468-00121241-00121457 German philosopher theologian and tGSkdU9gdAu-00469-00121458-00121631 astronomer who believed the earth was tGSkdU9gdAu-00470-00121632-00121781 not the center of the known universe tGSkdU9gdAu-00471-00121782-00122059 that celestial bodies were not perfect tGSkdU9gdAu-00472-00122060-00122227 spheres that their orbits were not tGSkdU9gdAu-00473-00122228-00122468 entirely circular and advanced the idea tGSkdU9gdAu-00474-00122469-00122686 of relative velocity to explain the tGSkdU9gdAu-00475-00122688-00122882 difference between theory and appearance tGSkdU9gdAu-00476-00122883-00123259 of celestial objects regiomontanus 1436 tGSkdU9gdAu-00477-00123260-00123602 to 1476 a german mathematician and tGSkdU9gdAu-00478-00123603-00123760 astronomer whose works perhaps tGSkdU9gdAu-00479-00123761-00124013 influenced the heliocentric model of the tGSkdU9gdAu-00480-00124014-00124228 solar system established by nicholas tGSkdU9gdAu-00481-00124229-00124666 copernicus 1473 to 1543 and seemed to tGSkdU9gdAu-00482-00124667-00124871 accept the findings of the ancient Greek tGSkdU9gdAu-00483-00124872-00125126 astronomer Aristarchus of Samos that the tGSkdU9gdAu-00484-00125127-00125841 Sun was the center of the known universe tGSkdU9gdAu-00485-00125842-00126368 topic see also tGSkdU9gdAu-00486-00126369-00126958 who named even a sock tGSkdU9gdAu-00487-00126958-00127286 topic notes tGSkdU9gdAu-00488-00127288-00127579 you tGSkdU9gdAu-00489-00127580-00127785 you tH0pMixJmPy-00000-00000272-00000351 and tH0pMixJmPy-00001-00000352-00000607 well uh good morning for those of you tH0pMixJmPy-00002-00000608-00000751 who are in the u.s tH0pMixJmPy-00003-00000752-00000991 and good afternoon or good evening for tH0pMixJmPy-00004-00000992-00001119 those of you who are tH0pMixJmPy-00005-00001120-00001270 elsewhere in the world or who are tH0pMixJmPy-00006-00001271-00001503 watching this remotely um tH0pMixJmPy-00007-00001504-00001710 so my name is mitch weisberg and i'm tH0pMixJmPy-00008-00001711-00001951 going to be presenting on social action tH0pMixJmPy-00009-00001952-00002055 projects tH0pMixJmPy-00010-00002056-00002359 uh academics and foundational skills and tH0pMixJmPy-00011-00002360-00002526 i want to let everybody know that tH0pMixJmPy-00012-00002527-00002758 if you want you can download this tH0pMixJmPy-00013-00002759-00002910 presentation you get access to this tH0pMixJmPy-00014-00002911-00003118 presentation there's a qr code tH0pMixJmPy-00015-00003119-00003479 if you want to use the qr code there's a tH0pMixJmPy-00016-00003479-00003806 there's a url down beneath tH0pMixJmPy-00017-00003807-00004086 the qr code that i hope you can see that tH0pMixJmPy-00018-00004087-00004263 you can access the presentation as well tH0pMixJmPy-00019-00004264-00004295 and tH0pMixJmPy-00020-00004296-00004606 i'll be repeating this slide at the end tH0pMixJmPy-00021-00004607-00004854 and let me just admit one more person tH0pMixJmPy-00022-00004855-00004959 here tH0pMixJmPy-00023-00004960-00005270 and uh well let's get started and i tH0pMixJmPy-00024-00005271-00005559 do want to let everybody know that we tH0pMixJmPy-00025-00005560-00005751 are recording the session tH0pMixJmPy-00026-00005752-00006263 so um don't do anything embarrassing tH0pMixJmPy-00027-00006264-00006486 and that'll make it available for for tH0pMixJmPy-00028-00006487-00006631 people who could not attend tH0pMixJmPy-00029-00006631-00006878 and uh and also if if there's anything tH0pMixJmPy-00030-00006879-00007014 here that you want to repeat tH0pMixJmPy-00031-00007015-00007295 you can look over the archive we're tH0pMixJmPy-00032-00007295-00007391 going to start tH0pMixJmPy-00033-00007392-00007687 with a video from the uh from the tH0pMixJmPy-00034-00007688-00007855 session but you know i just realized tH0pMixJmPy-00035-00007856-00007903 when i tH0pMixJmPy-00036-00007904-00008278 shared i don't think that i shared tH0pMixJmPy-00037-00008279-00008446 the computer sound so i'm going to do tH0pMixJmPy-00038-00008447-00008607 this again tH0pMixJmPy-00039-00008608-00008871 and share the computer sound and here we tH0pMixJmPy-00040-00008872-00009883 go tH0pMixJmPy-00041-00009884-00010087 hopefully tH0pMixJmPy-00042-00010088-00012319 [Music] tH0pMixJmPy-00043-00012320-00012519 and with that we're launching the tH0pMixJmPy-00044-00012520-00012687 creative bravery festival tH0pMixJmPy-00045-00012688-00012902 it's our it's the first day and in the tH0pMixJmPy-00046-00012903-00013022 u.s it's uh tH0pMixJmPy-00047-00013023-00013158 in new york it's 8 o'clock in the tH0pMixJmPy-00048-00013159-00013286 morning so we're kicking off here tH0pMixJmPy-00049-00013287-00013415 although i understand tH0pMixJmPy-00050-00013416-00013647 that you all have have been up for quite tH0pMixJmPy-00051-00013647-00013758 a while tH0pMixJmPy-00052-00013759-00013935 when when we were preparing the slides tH0pMixJmPy-00053-00013936-00014119 there was a master slide that was tH0pMixJmPy-00054-00014119-00014343 that was sent to us and i just love this tH0pMixJmPy-00055-00014344-00014422 quote tH0pMixJmPy-00056-00014423-00014630 and uh you know so one of the reasons tH0pMixJmPy-00057-00014631-00014886 why we're using social action projects tH0pMixJmPy-00058-00014887-00015215 is that uh we really hope that education tH0pMixJmPy-00059-00015216-00015407 can help us change the world tH0pMixJmPy-00060-00015408-00015583 and in order to do that we all have to tH0pMixJmPy-00061-00015584-00015799 be brave because we all have to change tH0pMixJmPy-00062-00015800-00016055 a little bit the way we educate and we tH0pMixJmPy-00063-00016056-00016263 have to try new things tH0pMixJmPy-00064-00016263-00016615 now some of these new things actually tH0pMixJmPy-00065-00016616-00016935 have been tried in other places so if we tH0pMixJmPy-00066-00016936-00017319 just for a moment journey to finland tH0pMixJmPy-00067-00017320-00017630 we can take a look at the finnish tH0pMixJmPy-00068-00017631-00017903 curriculum so the finished curriculum is tH0pMixJmPy-00069-00017904-00017935 all tH0pMixJmPy-00070-00017936-00018214 based on the premise that the purpose of tH0pMixJmPy-00071-00018215-00018286 education tH0pMixJmPy-00072-00018287-00018607 is to develop children as human beings tH0pMixJmPy-00073-00018608-00019022 and as citizens and they look at tH0pMixJmPy-00074-00019023-00019319 seven foundational skills in order to do tH0pMixJmPy-00075-00019320-00019375 that tH0pMixJmPy-00076-00019376-00019591 i think that social action projects tH0pMixJmPy-00077-00019592-00019735 really fit into those tH0pMixJmPy-00078-00019736-00019983 so just you know walking through these tH0pMixJmPy-00079-00019984-00020103 first tH0pMixJmPy-00080-00020104-00020399 thinking and learning to learn second tH0pMixJmPy-00081-00020400-00020567 cultural competence to be able to get tH0pMixJmPy-00082-00020568-00020727 along with others tH0pMixJmPy-00083-00020728-00021007 who may be different third taking care tH0pMixJmPy-00084-00021008-00021119 of ourselves tH0pMixJmPy-00085-00021120-00021319 and taking care of others managing tH0pMixJmPy-00086-00021320-00021535 daylight daily activities tH0pMixJmPy-00087-00021536-00021935 safely uh fourth multi-literacy tH0pMixJmPy-00088-00021936-00022167 uh to be able to function in different tH0pMixJmPy-00089-00022168-00022255 environments tH0pMixJmPy-00090-00022256-00022599 not just reading literacy and math tH0pMixJmPy-00091-00022600-00022950 literacy but um other media and to be tH0pMixJmPy-00092-00022951-00023030 able to tH0pMixJmPy-00093-00023031-00023375 um related to to tH0pMixJmPy-00094-00023376-00023630 to cultures as well uh technical tH0pMixJmPy-00095-00023631-00023758 competence tH0pMixJmPy-00096-00023759-00023911 competence for the world of work and tH0pMixJmPy-00097-00023912-00024127 entrepreneurship and tH0pMixJmPy-00098-00024128-00024303 participating and influence in building tH0pMixJmPy-00099-00024304-00024439 a sustainable future tH0pMixJmPy-00100-00024440-00024719 if you think about those seven aspects tH0pMixJmPy-00101-00024720-00024822 those are also tH0pMixJmPy-00102-00024823-00025119 core to the types of social action tH0pMixJmPy-00103-00025120-00025222 projects tH0pMixJmPy-00104-00025223-00025575 that we may be um that you may be trying tH0pMixJmPy-00105-00025576-00025758 in your own classrooms tH0pMixJmPy-00106-00025760-00026055 now when we talk about social action tH0pMixJmPy-00107-00026056-00026150 projects tH0pMixJmPy-00108-00026151-00026527 and learning um i like to go back to tH0pMixJmPy-00109-00026527-00026879 bloom so i'm sure many of you or if not tH0pMixJmPy-00110-00026880-00027046 most of you or all of you are familiar tH0pMixJmPy-00111-00027047-00027095 with tH0pMixJmPy-00112-00027095-00027311 you know bloom's level of learnings and tH0pMixJmPy-00113-00027312-00027495 just take a look at that top learn tH0pMixJmPy-00114-00027495-00027758 that top area of bloom what we've done tH0pMixJmPy-00115-00027760-00027831 is we've kind of tH0pMixJmPy-00116-00027832-00028031 inverted the triangle because the create tH0pMixJmPy-00117-00028032-00028255 stage allows you to do the most and tH0pMixJmPy-00118-00028256-00028383 that's where tH0pMixJmPy-00119-00028383-00028662 we encourage kids to ask questions such tH0pMixJmPy-00120-00028663-00028799 as tH0pMixJmPy-00121-00028800-00029023 how can we innovate what can we change tH0pMixJmPy-00122-00029024-00029246 what can we invent what can we design tH0pMixJmPy-00123-00029247-00029543 that's really where we want kids to be tH0pMixJmPy-00124-00029544-00029679 as they're applying tH0pMixJmPy-00125-00029680-00029990 and synthesizing what they've learned tH0pMixJmPy-00126-00029991-00030270 and this those top four areas of bloom tH0pMixJmPy-00127-00030272-00030431 are really the whole basis of tH0pMixJmPy-00128-00030432-00030574 project-based learning tH0pMixJmPy-00129-00030575-00030814 which is basically what social action tH0pMixJmPy-00130-00030816-00031102 projects are designed to do tH0pMixJmPy-00131-00031103-00031462 while we're having the children tH0pMixJmPy-00132-00031463-00031814 create evaluate analyze and apply tH0pMixJmPy-00133-00031816-00032031 we also are using these projects to tH0pMixJmPy-00134-00032032-00032239 develop other foundational skills that tH0pMixJmPy-00135-00032239-00032439 will last a lifetime tH0pMixJmPy-00136-00032439-00032774 such as the four c's creativity critical tH0pMixJmPy-00137-00032775-00032862 thinking tH0pMixJmPy-00138-00032863-00033151 communications and collaboration so in tH0pMixJmPy-00139-00033152-00033255 creativity we tH0pMixJmPy-00140-00033256-00033574 we want to use things like creative tH0pMixJmPy-00141-00033575-00033695 storytelling tH0pMixJmPy-00142-00033696-00033918 for student-centered learning and tH0pMixJmPy-00143-00033919-00034118 teaching for critical thinking we want tH0pMixJmPy-00144-00034119-00034262 them to be able to view the world from tH0pMixJmPy-00145-00034263-00034439 different angles for communications we tH0pMixJmPy-00146-00034440-00034559 want them to communicate tH0pMixJmPy-00147-00034560-00034799 in different modes and practice those tH0pMixJmPy-00148-00034800-00034927 skills with each other tH0pMixJmPy-00149-00034928-00035143 and to collaborate we want them to work tH0pMixJmPy-00150-00035144-00035359 together to create a shared vision tH0pMixJmPy-00151-00035360-00035518 to work in teams and to learn how to tH0pMixJmPy-00152-00035519-00035743 resolve conflicts tH0pMixJmPy-00153-00035744-00035895 as we're going through those with social tH0pMixJmPy-00154-00035896-00036087 action projects we can tailor the tH0pMixJmPy-00155-00036088-00036246 projects to the special needs of tH0pMixJmPy-00156-00036247-00036383 different students tH0pMixJmPy-00157-00036384-00036599 we can be teaching the way they tH0pMixJmPy-00158-00036600-00036799 naturally learn and the way we naturally tH0pMixJmPy-00159-00036800-00037046 learn also and also understand that it's tH0pMixJmPy-00160-00037047-00037207 not just about language it's the math tH0pMixJmPy-00161-00037208-00037718 it's about growing kids as human beings tH0pMixJmPy-00162-00037719-00037999 and i'm not actually looking at the chat tH0pMixJmPy-00163-00038000-00038151 right now but if there are tH0pMixJmPy-00164-00038152-00038455 um but i should so i'm gonna tH0pMixJmPy-00165-00038456-00039062 see if i can i guess there is a chat tH0pMixJmPy-00166-00039063-00039343 um so um yeah i'd like to encourage you tH0pMixJmPy-00167-00039344-00039430 actually tH0pMixJmPy-00168-00039431-00039662 to uh type in the chat maybe put in tH0pMixJmPy-00169-00039663-00039799 where you're from tH0pMixJmPy-00170-00039800-00040055 um and the types of projects that you do tH0pMixJmPy-00171-00040056-00040190 and then we can tH0pMixJmPy-00172-00040191-00040335 also try to bring them into the tH0pMixJmPy-00173-00040336-00040551 presentation and and maybe bring you up tH0pMixJmPy-00174-00040552-00040702 if there's something that tH0pMixJmPy-00175-00040703-00040943 um that you would like to contribute tH0pMixJmPy-00176-00040944-00041143 anyhow going back to the presentation tH0pMixJmPy-00177-00041144-00041518 so um so what we want to do is we want tH0pMixJmPy-00178-00041519-00041583 to tH0pMixJmPy-00179-00041584-00041799 have kids operating those top levels of tH0pMixJmPy-00180-00041800-00041918 broom blooms tH0pMixJmPy-00181-00041919-00042055 through project-based learning we want tH0pMixJmPy-00182-00042056-00042439 to give them the foundational skills tH0pMixJmPy-00183-00042440-00042767 and the way i like to do this is through tH0pMixJmPy-00184-00042768-00042958 implementing design thinking now there tH0pMixJmPy-00185-00042959-00043151 are a lot of different models of design tH0pMixJmPy-00186-00043152-00043199 thinking tH0pMixJmPy-00187-00043200-00043518 and all of them are really similar what tH0pMixJmPy-00188-00043519-00043646 we've done is we've tH0pMixJmPy-00189-00043647-00043958 broken design thinking down into seven tH0pMixJmPy-00190-00043959-00044343 steps and so that gives teachers tH0pMixJmPy-00191-00044344-00044687 a way to walk students through each step tH0pMixJmPy-00192-00044688-00044855 in project-based learning it makes it tH0pMixJmPy-00193-00044856-00045118 easier to monitor what the students are tH0pMixJmPy-00194-00045119-00045311 doing and having them work together tH0pMixJmPy-00195-00045312-00045623 in order to accomplish in some end goal tH0pMixJmPy-00196-00045624-00045935 the first step is tH0pMixJmPy-00197-00045936-00046283 is posing problems so that students tH0pMixJmPy-00198-00046284-00046607 then actually accept some challenge tH0pMixJmPy-00199-00046608-00046751 based on their teacher instead of just tH0pMixJmPy-00200-00046752-00046871 taking an assignment tH0pMixJmPy-00201-00046872-00047127 i want to give the students agency which tH0pMixJmPy-00202-00047128-00047239 is a tH0pMixJmPy-00203-00047240-00047390 which actually gives them the motivation tH0pMixJmPy-00204-00047391-00047551 to continue and do some of those other tH0pMixJmPy-00205-00047552-00047615 steps tH0pMixJmPy-00206-00047616-00047823 so some of it some of the challenge tH0pMixJmPy-00207-00047824-00047967 might be something that really interests tH0pMixJmPy-00208-00047968-00048023 them tH0pMixJmPy-00209-00048024-00048351 but some of the challenge also um tH0pMixJmPy-00210-00048352-00048583 is about actually giving them a chance tH0pMixJmPy-00211-00048584-00048711 to shine in front of tH0pMixJmPy-00212-00048712-00049062 other people once they've accepted a tH0pMixJmPy-00213-00049063-00049127 challenge tH0pMixJmPy-00214-00049128-00049295 there's actually the information that tH0pMixJmPy-00215-00049296-00049543 they have to have at their fingertips in tH0pMixJmPy-00216-00049544-00049655 order to complete tH0pMixJmPy-00217-00049656-00049830 the assignment and this may be research tH0pMixJmPy-00218-00049831-00049967 they have may have to look at some tH0pMixJmPy-00219-00049968-00050086 background information tH0pMixJmPy-00220-00050087-00050271 there may be academical academic tH0pMixJmPy-00221-00050272-00050399 principles involved there may be tH0pMixJmPy-00222-00050400-00050511 practical issues tH0pMixJmPy-00223-00050512-00050702 there may be current solutions that are tH0pMixJmPy-00224-00050703-00050879 out there tH0pMixJmPy-00225-00050880-00051030 and you can have the students working tH0pMixJmPy-00226-00051031-00051311 individually or in small groups or as a tH0pMixJmPy-00227-00051312-00051502 class you can guide them through this tH0pMixJmPy-00228-00051503-00051670 research tH0pMixJmPy-00229-00051671-00051830 once they've gotten the information they tH0pMixJmPy-00230-00051832-00052070 need in order to complete the project tH0pMixJmPy-00231-00052071-00052319 the next step is to discuss what they tH0pMixJmPy-00232-00052320-00052423 found tH0pMixJmPy-00233-00052424-00052711 define the outcomes that they want to tH0pMixJmPy-00234-00052712-00052782 achieve tH0pMixJmPy-00235-00052783-00052975 get them into a brainstorming mode get tH0pMixJmPy-00236-00052976-00053150 them to think critically about potential tH0pMixJmPy-00237-00053151-00053438 solutions and obstacles tH0pMixJmPy-00238-00053439-00053735 and then move them into a decision phase tH0pMixJmPy-00239-00053736-00053823 understanding tH0pMixJmPy-00240-00053824-00054047 different ways of making decisions and tH0pMixJmPy-00241-00054048-00054175 how to involve other people and tH0pMixJmPy-00242-00054176-00054350 decisions is a core skill that they're tH0pMixJmPy-00243-00054351-00054542 going to need the rest of their lives tH0pMixJmPy-00244-00054544-00054854 so we want them to pretty much tH0pMixJmPy-00245-00054855-00055038 under maybe a teacher's guidance but on tH0pMixJmPy-00246-00055039-00055271 their own decide on some possible tH0pMixJmPy-00247-00055272-00055342 solution tH0pMixJmPy-00248-00055344-00055503 design the elements based on their tH0pMixJmPy-00249-00055504-00055654 assessment of the tH0pMixJmPy-00250-00055655-00056038 benefits risks and costs of the projects tH0pMixJmPy-00251-00056039-00056279 then the students compose some tH0pMixJmPy-00252-00056279-00056359 description tH0pMixJmPy-00253-00056360-00056559 script or defense of their solution to tH0pMixJmPy-00254-00056560-00056750 show how that's going to tH0pMixJmPy-00255-00056751-00056950 to solve the product and then they're tH0pMixJmPy-00256-00056951-00057166 going to build some type of a prototype tH0pMixJmPy-00257-00057167-00057391 now in this session we're going to be tH0pMixJmPy-00258-00057391-00057550 building we're going to be showing tH0pMixJmPy-00259-00057551-00057830 how to build the prototype using a tH0pMixJmPy-00260-00057832-00057894 program tH0pMixJmPy-00261-00057895-00058175 called 3d bear which is an augmented tH0pMixJmPy-00262-00058176-00058294 reality program tH0pMixJmPy-00263-00058295-00058550 and i'm going to take a moment in a few tH0pMixJmPy-00264-00058551-00058679 minutes to show you tH0pMixJmPy-00265-00058679-00058982 a little bit about 3d bear but in some tH0pMixJmPy-00266-00058983-00059159 fashion whether they're building tH0pMixJmPy-00267-00059160-00059479 dioramas whether they're building um tH0pMixJmPy-00268-00059479-00059719 plays whether they're writing stories tH0pMixJmPy-00269-00059720-00059879 they're going to build some mock-up of tH0pMixJmPy-00270-00059879-00059911 their tH0pMixJmPy-00271-00059912-00060175 solution that they could then present to tH0pMixJmPy-00272-00060176-00060359 others and then the final step tH0pMixJmPy-00273-00060360-00060559 in order to make it real is for them to tH0pMixJmPy-00274-00060560-00060823 document and present what they've done tH0pMixJmPy-00275-00060824-00061079 and so this should give teachers a tH0pMixJmPy-00276-00061079-00061254 framework or this does give teachers a tH0pMixJmPy-00277-00061255-00061311 framework tH0pMixJmPy-00278-00061312-00061519 in order to walk through social action tH0pMixJmPy-00279-00061520-00061630 projects and keep tH0pMixJmPy-00280-00061632-00062038 keep the kids on target tH0pMixJmPy-00281-00062039-00062479 and uh thank you claire so um tH0pMixJmPy-00282-00062479-00062806 thank you for your comment tH0pMixJmPy-00283-00062807-00063023 oh and there's five c's i like that five tH0pMixJmPy-00284-00063024-00063223 c's including curiosity tH0pMixJmPy-00285-00063224-00063526 yeah i and actually claire i have to say tH0pMixJmPy-00286-00063527-00063799 um that's part of getting the students tH0pMixJmPy-00287-00063800-00063919 to accept the challenge in your and tH0pMixJmPy-00288-00063920-00064071 you're so right because tH0pMixJmPy-00289-00064072-00064406 it's by encouraging the stude the kids tH0pMixJmPy-00290-00064407-00064463 to be tH0pMixJmPy-00291-00064464-00064647 curious about their environment that we tH0pMixJmPy-00292-00064648-00064879 put them into a creative mode and tH0pMixJmPy-00293-00064879-00065206 and able to then uh use some of the tH0pMixJmPy-00294-00065207-00065303 others tH0pMixJmPy-00295-00065304-00065647 use some of the other skills now the tH0pMixJmPy-00296-00065648-00065831 this these seven steps are a framework tH0pMixJmPy-00297-00065832-00066047 for doing design thinking tH0pMixJmPy-00298-00066048-00066350 at 3d bear we have a pedagogical model tH0pMixJmPy-00299-00066351-00066671 which we call engage learn master so tH0pMixJmPy-00300-00066672-00066975 engage is the way you get the students tH0pMixJmPy-00301-00066976-00067167 to really tH0pMixJmPy-00302-00067168-00067326 be interested in the product and tH0pMixJmPy-00303-00067327-00067559 motivating the students to continue tH0pMixJmPy-00304-00067560-00067847 now part of this is to get them to tH0pMixJmPy-00305-00067848-00068006 really want to do the product tH0pMixJmPy-00306-00068007-00068311 project but part of this also tH0pMixJmPy-00307-00068312-00068503 is to give them the confidence that they tH0pMixJmPy-00308-00068504-00068694 can do the project and they can tH0pMixJmPy-00309-00068695-00068935 persevere so that's the engage step tH0pMixJmPy-00310-00068936-00069063 the learn step is something that tH0pMixJmPy-00311-00069064-00069287 teachers have done for centuries anyhow tH0pMixJmPy-00312-00069288-00069391 so basically the tH0pMixJmPy-00313-00069392-00069655 learn step is having the students learn tH0pMixJmPy-00314-00069656-00069855 in projects we're having the students tH0pMixJmPy-00315-00069856-00070167 learn by doing and so tH0pMixJmPy-00316-00070168-00070303 by learning by doing they're exploring tH0pMixJmPy-00317-00070304-00070487 some concepts and procedures tH0pMixJmPy-00318-00070488-00070806 they're solving real problems um tH0pMixJmPy-00319-00070807-00071006 this is it online and hands-on tH0pMixJmPy-00320-00071007-00071150 activities tH0pMixJmPy-00321-00071151-00071438 but then um and the third step that we tH0pMixJmPy-00322-00071439-00071655 want the students to go through is to is tH0pMixJmPy-00323-00071656-00071926 not just to perform some project but to tH0pMixJmPy-00324-00071927-00072079 master the skills that are tH0pMixJmPy-00325-00072080-00072406 around the project so that's having the tH0pMixJmPy-00326-00072407-00072462 kids do tH0pMixJmPy-00327-00072463-00072647 some more advanced design and problem tH0pMixJmPy-00328-00072648-00072855 solving that's having the kids tH0pMixJmPy-00329-00072856-00073206 think going meta if you will and tH0pMixJmPy-00330-00073207-00073471 apply analyze evaluate and create what tH0pMixJmPy-00331-00073472-00073623 they've done tH0pMixJmPy-00332-00073624-00073894 and then also having the kids reflect tH0pMixJmPy-00333-00073895-00074038 assess practice and learn how to tH0pMixJmPy-00334-00074039-00074191 self-direct and these are lifetime tH0pMixJmPy-00335-00074192-00074271 skills tH0pMixJmPy-00336-00074272-00074606 so that's our pedagogical model and if tH0pMixJmPy-00337-00074607-00074759 you see it fits nicely tH0pMixJmPy-00338-00074760-00074991 on the design thinking because in the tH0pMixJmPy-00339-00074992-00075167 accept stage tH0pMixJmPy-00340-00075168-00075343 um in design thinking that's where tH0pMixJmPy-00341-00075344-00075471 you're engaging tH0pMixJmPy-00342-00075472-00075662 in the learning stage that's where your tH0pMixJmPy-00343-00075663-00075791 the students and tH0pMixJmPy-00344-00075792-00076071 the class are researching discussing tH0pMixJmPy-00345-00076072-00076150 deciding tH0pMixJmPy-00346-00076151-00076438 and composing and in the mastery stage tH0pMixJmPy-00347-00076439-00076647 that's where the students are building tH0pMixJmPy-00348-00076648-00077206 documenting and presenting tH0pMixJmPy-00349-00077207-00077447 so now what i i'd like to do is i'd like tH0pMixJmPy-00350-00077448-00077559 to tH0pMixJmPy-00351-00077560-00077782 do a quick overview of just 3d bear tH0pMixJmPy-00352-00077783-00077943 because i'm going to use 3d bear as an tH0pMixJmPy-00353-00077944-00078087 example for projects and then i'm going tH0pMixJmPy-00354-00078088-00078182 to present tH0pMixJmPy-00355-00078183-00078575 four types of projects so let's see tH0pMixJmPy-00356-00078576-00078903 having had my computer go down earlier tH0pMixJmPy-00357-00078904-00079206 let's see if i can get this to work tH0pMixJmPy-00358-00079207-00079511 and okay i'm going to tH0pMixJmPy-00359-00079512-00079703 shrink the presentation i'm going to tH0pMixJmPy-00360-00079704-00079882 move my tH0pMixJmPy-00361-00079883-00080199 screen over tH0pMixJmPy-00362-00080200-00080503 and what you see now is my tH0pMixJmPy-00363-00080504-00080903 ipad and i'm going to go into tH0pMixJmPy-00364-00080904-00081119 the 3d bear program 3d bear is an app tH0pMixJmPy-00365-00081120-00081279 that works on tH0pMixJmPy-00366-00081280-00081511 mobile devices ios and android's and you tH0pMixJmPy-00367-00081512-00081743 see the icon here on my screen tH0pMixJmPy-00368-00081744-00082071 on the top left and i'll go into 3d tH0pMixJmPy-00369-00082072-00082559 there tH0pMixJmPy-00370-00082560-00082887 and just in 3d yes actually tH0pMixJmPy-00371-00082888-00083087 we're just seeing that your presentation tH0pMixJmPy-00372-00083088-00083287 i think sometimes in zoom you just stop tH0pMixJmPy-00373-00083288-00083318 the tH0pMixJmPy-00374-00083319-00083447 share and i always find this a bit tH0pMixJmPy-00375-00083448-00083647 confusing but if you stop sharing and tH0pMixJmPy-00376-00083648-00083694 then you tH0pMixJmPy-00377-00083695-00083855 you you can share your screen again tH0pMixJmPy-00378-00083856-00084071 is that right are you wanting to tH0pMixJmPy-00379-00084072-00084294 are there a is there a problem seeing my tH0pMixJmPy-00380-00084295-00084511 uh we just we're just seeing the tH0pMixJmPy-00381-00084512-00084718 the presentation but you want us now to tH0pMixJmPy-00382-00084719-00084950 see the screen do you so if you go back tH0pMixJmPy-00383-00084951-00085175 you should be able to can you see it now tH0pMixJmPy-00384-00085176-00085367 that's it that's brilliant okay tH0pMixJmPy-00385-00085368-00085567 okay all right so i'm going to get back tH0pMixJmPy-00386-00085568-00085687 out of here in a second tH0pMixJmPy-00387-00085688-00085975 right now so basically 3d bear you know tH0pMixJmPy-00388-00085976-00086167 here's the app it's it's tH0pMixJmPy-00389-00086168-00086406 you know i'm using it on my iphone um i tH0pMixJmPy-00390-00086407-00086631 tap the app and i go into it tH0pMixJmPy-00391-00086632-00087015 and you know just when you start 3d bear tH0pMixJmPy-00392-00087016-00087191 there are a whole bunch of lesson plans tH0pMixJmPy-00393-00087192-00087406 that are in here tH0pMixJmPy-00394-00087407-00087662 this ar tasks are advantage examples of tH0pMixJmPy-00395-00087663-00087718 what other tH0pMixJmPy-00396-00087719-00087991 people have done but basically this tH0pMixJmPy-00397-00087992-00088047 round tH0pMixJmPy-00398-00088048-00088231 green square in the center is where you tH0pMixJmPy-00399-00088232-00088503 get into the real creation part of 3d tH0pMixJmPy-00400-00088504-00088631 there tH0pMixJmPy-00401-00088632-00088959 and you can see that basically all we're tH0pMixJmPy-00402-00088960-00089015 doing tH0pMixJmPy-00403-00089016-00089350 right now is looking through my camera tH0pMixJmPy-00404-00089351-00089623 so in 3d bear kids are going to be tH0pMixJmPy-00405-00089624-00089694 creating tH0pMixJmPy-00406-00089695-00090006 scenes based on whatever the task is tH0pMixJmPy-00407-00090007-00090167 and then they're going to be sharing the tH0pMixJmPy-00408-00090168-00090391 scenes and videos with the class or the tH0pMixJmPy-00409-00090392-00090447 teacher tH0pMixJmPy-00410-00090448-00090606 so i'm going to tap on this left with tH0pMixJmPy-00411-00090607-00090806 the three objects and that's going to tH0pMixJmPy-00412-00090807-00090887 pull up tH0pMixJmPy-00413-00090888-00091135 different items so if if this were math tH0pMixJmPy-00414-00091136-00091199 related there's tH0pMixJmPy-00415-00091200-00091487 basic forms um there's seasonal things tH0pMixJmPy-00416-00091488-00091694 there's animals tH0pMixJmPy-00417-00091695-00091911 there's uh there's different blocks tH0pMixJmPy-00418-00091912-00092231 there's plants there's emotions tH0pMixJmPy-00419-00092232-00092511 there's about 300 different items in tH0pMixJmPy-00420-00092512-00092679 addition i'm going to press this plus tH0pMixJmPy-00421-00092680-00092831 all the way on the right tH0pMixJmPy-00422-00092832-00093055 and on the plus you can see there's tH0pMixJmPy-00423-00093056-00093199 items in 3d bearer tH0pMixJmPy-00424-00093200-00093382 there's import which means that anything tH0pMixJmPy-00425-00093383-00093550 that the kids have created tH0pMixJmPy-00426-00093551-00093838 they can using some 3d design software tH0pMixJmPy-00427-00093839-00094126 they can bring that in um you can access tH0pMixJmPy-00428-00094127-00094335 you know this what 10 million different tH0pMixJmPy-00429-00094336-00094471 objects on thingiverse tH0pMixJmPy-00430-00094472-00094638 and there's about four million objects tH0pMixJmPy-00431-00094639-00094823 based on sketch fab so tH0pMixJmPy-00432-00094824-00094999 pretty much anything that you can tH0pMixJmPy-00433-00095000-00095262 envision either this the kids can create tH0pMixJmPy-00434-00095263-00095487 or they can bring in from thingiverse or tH0pMixJmPy-00435-00095488-00095591 sketchfab tH0pMixJmPy-00436-00095592-00095782 i'm going to go back to the basic items tH0pMixJmPy-00437-00095783-00096015 here and i'm going to tH0pMixJmPy-00438-00096016-00096255 let's say just quickly bring in a couple tH0pMixJmPy-00439-00096256-00096326 items tH0pMixJmPy-00440-00096327-00096582 i'm going to bring in a cone right now tH0pMixJmPy-00441-00096583-00096631 and tH0pMixJmPy-00442-00096632-00096903 if you see the cone now is placed into tH0pMixJmPy-00443-00096904-00097062 my camera space tH0pMixJmPy-00444-00097063-00097294 now i can manipulate this i can change tH0pMixJmPy-00445-00097295-00097447 the color tH0pMixJmPy-00446-00097448-00097599 if i want to i'm going to change it to tH0pMixJmPy-00447-00097600-00097894 brown i can tH0pMixJmPy-00448-00097895-00098094 tap it and move it around i can move it tH0pMixJmPy-00449-00098095-00098199 left and right tH0pMixJmPy-00450-00098200-00098423 i can move it away from me i can move it tH0pMixJmPy-00451-00098424-00098518 towards me tH0pMixJmPy-00452-00098519-00098743 i can grab these arrows here and i can tH0pMixJmPy-00453-00098744-00098894 move it up tH0pMixJmPy-00454-00098895-00099191 i can manipulate it by say rotating it tH0pMixJmPy-00455-00099192-00099479 so i'm going to rotate it tH0pMixJmPy-00456-00099480-00099679 by 90 degrees here although i can rotate tH0pMixJmPy-00457-00099680-00099782 it by my fingers tH0pMixJmPy-00458-00099783-00100094 as well um and then i can also tH0pMixJmPy-00459-00100095-00100294 change it in one dimension by these tH0pMixJmPy-00460-00100295-00100511 three items here tH0pMixJmPy-00461-00100512-00100679 if i wanted to make it larger you see tH0pMixJmPy-00462-00100680-00100855 that the blue dimension tH0pMixJmPy-00463-00100856-00101191 makes it um increasing the size tH0pMixJmPy-00464-00101192-00101543 in the vertical so there's there's an tH0pMixJmPy-00465-00101544-00101862 item i'm going to now place another item tH0pMixJmPy-00466-00101863-00102247 here a sphere and do some of the tH0pMixJmPy-00467-00102248-00102399 manipulation let's make it coffee tH0pMixJmPy-00468-00102400-00102799 colored and let's now tH0pMixJmPy-00469-00102800-00103015 move it a little bit i'm going to shrink tH0pMixJmPy-00470-00103016-00103502 it tH0pMixJmPy-00471-00103503-00104175 i'm going to move it up tH0pMixJmPy-00472-00104176-00104575 and i'm going to actually tH0pMixJmPy-00473-00104576-00105271 see if i can get it right into tH0pMixJmPy-00474-00105272-00105678 my cone oops tH0pMixJmPy-00475-00105679-00106310 and tH0pMixJmPy-00476-00106311-00106558 um a little bit like an ice cream cone tH0pMixJmPy-00477-00106559-00106743 not exactly tH0pMixJmPy-00478-00106744-00106902 but i'm trying to share my screen here tH0pMixJmPy-00479-00106903-00107199 and now i can add to my scene and let's tH0pMixJmPy-00480-00107200-00107263 just say tH0pMixJmPy-00481-00107264-00107639 that i want a sheet tH0pMixJmPy-00482-00107640-00108047 in my scene as well and maybe make it tH0pMixJmPy-00483-00108048-00108231 larger tH0pMixJmPy-00484-00108232-00108399 and the sheep kind of eating the ice tH0pMixJmPy-00485-00108400-00108647 cream cone if i want to if if this were tH0pMixJmPy-00486-00108648-00108751 my scene tH0pMixJmPy-00487-00108752-00108975 that i wanted to show you know a sheep tH0pMixJmPy-00488-00108976-00109119 eating an ice cream cone tH0pMixJmPy-00489-00109120-00109366 i could share it with my teacher by tH0pMixJmPy-00490-00109367-00109590 pressing this round button here tH0pMixJmPy-00491-00109591-00109758 and i can take a picture which by tH0pMixJmPy-00492-00109759-00109934 tapping it tH0pMixJmPy-00493-00109935-00110263 or tH0pMixJmPy-00494-00110264-00110486 or i can hold this down and i can create tH0pMixJmPy-00495-00110488-00110686 a video of my project so tH0pMixJmPy-00496-00110688-00110999 um oops so let me just tH0pMixJmPy-00497-00111000-00111302 hold it and you can see there's a red tH0pMixJmPy-00498-00111303-00111527 circle there tH0pMixJmPy-00499-00111528-00111815 as i'm creating a video and and moving tH0pMixJmPy-00500-00111816-00111902 around tH0pMixJmPy-00501-00111903-00112327 so pretty much you know that's 3d bear tH0pMixJmPy-00502-00112328-00112639 it's pretty simple it's actually tH0pMixJmPy-00503-00112640-00113078 uh we have it we're using it with tH0pMixJmPy-00504-00113079-00113510 starting in pre-k and tH0pMixJmPy-00505-00113511-00113686 actually let me just come out of this tH0pMixJmPy-00506-00113688-00113871 share screen here tH0pMixJmPy-00507-00113872-00114319 uh we're using it as early as pre-k tH0pMixJmPy-00508-00114320-00114727 and as late as uh university students tH0pMixJmPy-00509-00114728-00114919 so that's the reason i wanted to show tH0pMixJmPy-00510-00114920-00115039 you to you is that that's tH0pMixJmPy-00511-00115040-00115271 actually the the package i'm going to tH0pMixJmPy-00512-00115272-00115415 use to demonstrate or tH0pMixJmPy-00513-00115416-00115623 you know these lesson plans are really tH0pMixJmPy-00514-00115624-00115743 designed tH0pMixJmPy-00515-00115744-00116095 um for 3d bear but they actually could tH0pMixJmPy-00516-00116096-00116223 be used with tH0pMixJmPy-00517-00116224-00116583 um let me just go back to screen here tH0pMixJmPy-00518-00116583-00116847 uh they actually could be used with any tH0pMixJmPy-00519-00116848-00116999 method of tH0pMixJmPy-00520-00117000-00117295 project management um but you'll you'll tH0pMixJmPy-00521-00117296-00117447 you'll see what i mean in a second tH0pMixJmPy-00522-00117448-00117758 so um let me go down here tH0pMixJmPy-00523-00117759-00118151 to the next slide here and tH0pMixJmPy-00524-00118152-00118351 let me talk about the first actual tH0pMixJmPy-00525-00118352-00118502 project now tH0pMixJmPy-00526-00118503-00118839 um from the slides there's tH0pMixJmPy-00527-00118840-00119023 there's a link into each one of these tH0pMixJmPy-00528-00119024-00119158 lesson plans so if you tH0pMixJmPy-00529-00119159-00119327 if you download the slides i'm going to tH0pMixJmPy-00530-00119328-00119519 go here into the tH0pMixJmPy-00531-00119520-00119934 social justice lesson plan tH0pMixJmPy-00532-00119935-00120247 and let you see this so um tH0pMixJmPy-00533-00120248-00120599 we found kids are really interested in tH0pMixJmPy-00534-00120600-00120807 all the issues that are swirling around tH0pMixJmPy-00535-00120808-00120934 around around social tH0pMixJmPy-00536-00120935-00121190 social justice the me too movement the tH0pMixJmPy-00537-00121191-00121431 black lives matter movement tH0pMixJmPy-00538-00121432-00121743 the equal pay for movement so tH0pMixJmPy-00539-00121744-00121934 let me just expand this a little bit to tH0pMixJmPy-00540-00121935-00122086 make it a little bit easier for you all tH0pMixJmPy-00541-00122088-00122175 to see tH0pMixJmPy-00542-00122176-00122463 so in this social justice merchandising tH0pMixJmPy-00543-00122464-00122495 uh tH0pMixJmPy-00544-00122496-00122831 project this was actually developed by a tH0pMixJmPy-00545-00122832-00123143 teacher who teaches windows tH0pMixJmPy-00546-00123144-00123278 merchandising tH0pMixJmPy-00547-00123279-00123463 to high school students so those tH0pMixJmPy-00548-00123464-00123654 students are learning how to create tH0pMixJmPy-00549-00123655-00123975 shop windows and of course today tH0pMixJmPy-00550-00123976-00124175 they don't have access to the shop the tH0pMixJmPy-00551-00124176-00124327 shops and the shop windows to tH0pMixJmPy-00552-00124328-00124678 to design the the windows in shops tH0pMixJmPy-00553-00124679-00124839 so she wanted them to create a virtual tH0pMixJmPy-00554-00124840-00125063 window but this gave her the opportunity tH0pMixJmPy-00555-00125064-00125319 to have the students focus on something tH0pMixJmPy-00556-00125320-00125399 other than tH0pMixJmPy-00557-00125400-00125671 merely merchandising products so in this tH0pMixJmPy-00558-00125672-00125751 case tH0pMixJmPy-00559-00125752-00126063 students are going to choose to tH0pMixJmPy-00560-00126064-00126334 is are going to choose a social justice tH0pMixJmPy-00561-00126335-00126423 issue tH0pMixJmPy-00562-00126424-00126727 and they're going to develop two scenes tH0pMixJmPy-00563-00126728-00126910 to demonstrate that issue tH0pMixJmPy-00564-00126911-00127239 one scene demonstrating the issue itself tH0pMixJmPy-00565-00127240-00127431 and the second scene demonstrating a tH0pMixJmPy-00566-00127432-00127599 solution to the issue tH0pMixJmPy-00567-00127600-00127927 so um in this case there's a um tH0pMixJmPy-00568-00127928-00128214 the description uh students choose to tH0pMixJmPy-00569-00128215-00128399 create a window scenes to illustrate tH0pMixJmPy-00570-00128400-00128671 that white men typically in this case tH0pMixJmPy-00571-00128672-00128878 typically get paid more than women or tH0pMixJmPy-00572-00128879-00129047 people of color tH0pMixJmPy-00573-00129048-00129358 and this particular scene tH0pMixJmPy-00574-00129359-00129599 is showing a white male with a bigger tH0pMixJmPy-00575-00129600-00129807 dollar symbol than the group of people tH0pMixJmPy-00576-00129808-00130095 and the image is just about juxtaposed tH0pMixJmPy-00577-00130096-00130271 against the empire state building tH0pMixJmPy-00578-00130272-00130527 to show that the white males is getting tH0pMixJmPy-00579-00130528-00130590 paid more tH0pMixJmPy-00580-00130591-00130758 and then the student would go and then tH0pMixJmPy-00581-00130759-00131078 create another window to show tH0pMixJmPy-00582-00131079-00131478 how this problem could be ameliorated tH0pMixJmPy-00583-00131479-00131711 okay and the interesting thing is in 3d tH0pMixJmPy-00584-00131712-00131919 bear what the student did tH0pMixJmPy-00585-00131920-00132239 is the student created the the images on tH0pMixJmPy-00586-00132240-00132399 kind of a blue screen tH0pMixJmPy-00587-00132400-00132702 and then um or chroma key tH0pMixJmPy-00588-00132703-00132878 and then got rid of the chroma key to tH0pMixJmPy-00589-00132879-00133054 place it on top of the tH0pMixJmPy-00590-00133055-00133463 of the larger scene tH0pMixJmPy-00591-00133464-00133647 the way you would introduce a project tH0pMixJmPy-00592-00133648-00133783 like this um tH0pMixJmPy-00593-00133784-00133975 if you're talking about you know merc in tH0pMixJmPy-00594-00133976-00134143 her class you know merchandising is all tH0pMixJmPy-00595-00134144-00134295 about constructing a scene that tells a tH0pMixJmPy-00596-00134296-00134359 story tH0pMixJmPy-00597-00134360-00134575 that makes people feel something want tH0pMixJmPy-00598-00134576-00134783 something or buy something tH0pMixJmPy-00599-00134784-00134990 so students are going to create two tH0pMixJmPy-00600-00134991-00135175 scenes using augmented reality scenes tH0pMixJmPy-00601-00135176-00135311 that could be used to store windows to tH0pMixJmPy-00602-00135312-00135471 invite others to recognize tH0pMixJmPy-00603-00135472-00135687 and take action against social justice tH0pMixJmPy-00604-00135688-00135975 it describes the two scenes tH0pMixJmPy-00605-00135976-00136311 what the students are going to try to do tH0pMixJmPy-00606-00136312-00136463 this is an opportunity to convince tH0pMixJmPy-00607-00136464-00136766 others to see the world the way you do tH0pMixJmPy-00608-00136767-00136966 describe to students exactly what tH0pMixJmPy-00609-00136967-00137071 they're going to do they're going to tH0pMixJmPy-00610-00137072-00137190 research the issue they're going to tH0pMixJmPy-00611-00137191-00137335 create a scene that demonstrates the tH0pMixJmPy-00612-00137336-00137454 problem they're going to create a scene tH0pMixJmPy-00613-00137455-00137639 that demonstrates what should exist tH0pMixJmPy-00614-00137640-00137759 and then they're going to present their tH0pMixJmPy-00615-00137760-00137983 scenes to either the class tH0pMixJmPy-00616-00137984-00138454 or to an outside audience tH0pMixJmPy-00617-00138455-00138743 and then what do students need in order tH0pMixJmPy-00618-00138744-00138902 to create this so if you see in this tH0pMixJmPy-00619-00138903-00139007 case because tH0pMixJmPy-00620-00139008-00139223 she was using 3d bear you know the tH0pMixJmPy-00621-00139224-00139375 students have to be familiar with 3d tH0pMixJmPy-00622-00139376-00139431 bear tH0pMixJmPy-00623-00139432-00139623 but if you think about it you can have tH0pMixJmPy-00624-00139624-00139735 the students create tH0pMixJmPy-00625-00139736-00139975 posters there's many other ways of doing tH0pMixJmPy-00626-00139976-00140054 this you don't tH0pMixJmPy-00627-00140055-00140414 have to do this via 3d bear tH0pMixJmPy-00628-00140415-00140735 okay and then discussion questions for tH0pMixJmPy-00629-00140736-00140823 the teacher tH0pMixJmPy-00630-00140824-00141295 to conduct with the class tH0pMixJmPy-00631-00141296-00141590 what what should this class research in tH0pMixJmPy-00632-00141591-00141759 advance tH0pMixJmPy-00633-00141760-00142102 as part of this project how to divide tH0pMixJmPy-00634-00142103-00142999 the class into groups tH0pMixJmPy-00635-00143000-00143447 then what to do during each class period tH0pMixJmPy-00636-00143448-00143678 how students are going to present and tH0pMixJmPy-00637-00143679-00143863 then after the presentations and tH0pMixJmPy-00638-00143864-00144047 the reflection part is to have the whole tH0pMixJmPy-00639-00144048-00144231 class then get back together and think tH0pMixJmPy-00640-00144232-00144399 about what they just saw and what they tH0pMixJmPy-00641-00144400-00144702 learned you know have the class talk tH0pMixJmPy-00642-00144703-00144839 about why you think these are still tH0pMixJmPy-00643-00144840-00144983 problems today tH0pMixJmPy-00644-00144984-00145231 um how would you use photos and videos tH0pMixJmPy-00645-00145232-00145399 you're created to persuade other people tH0pMixJmPy-00646-00145400-00145566 so what what next steps do you think tH0pMixJmPy-00647-00145567-00145839 that you should be taking tH0pMixJmPy-00648-00145840-00146190 and how does this media and tH0pMixJmPy-00649-00146191-00146390 video editing help you get your ideas tH0pMixJmPy-00650-00146391-00146502 across tH0pMixJmPy-00651-00146503-00146966 then some ideas of alternative projects tH0pMixJmPy-00652-00146967-00147302 what students are likely to learn tH0pMixJmPy-00653-00147303-00147543 notes to other teachers who want to use tH0pMixJmPy-00654-00147544-00147663 this project tH0pMixJmPy-00655-00147664-00147854 other things the student learn students tH0pMixJmPy-00656-00147855-00148126 learn and some way tH0pMixJmPy-00657-00148127-00148311 that students can assess themselves or tH0pMixJmPy-00658-00148312-00148526 the teacher can assess tH0pMixJmPy-00659-00148527-00148831 the um the students and then here's tH0pMixJmPy-00660-00148832-00149159 here's an exist another problem that tH0pMixJmPy-00661-00149160-00149399 um you know say their names wasn't was tH0pMixJmPy-00662-00149400-00149495 uh tH0pMixJmPy-00663-00149496-00149678 was was another shop window that one of tH0pMixJmPy-00664-00149679-00149823 the students designed tH0pMixJmPy-00665-00149824-00150054 so let me see are there questions on tH0pMixJmPy-00666-00150055-00150399 that particular project that tH0pMixJmPy-00667-00150400-00150695 our thoughts mitchell i was just i'm so tH0pMixJmPy-00668-00150696-00150814 excited i was trying to tH0pMixJmPy-00669-00150815-00151119 look where i could get the app oh the tH0pMixJmPy-00670-00151120-00151239 app is available tH0pMixJmPy-00671-00151240-00151575 um on the um the app store tH0pMixJmPy-00672-00151576-00151943 on apple or on the windows play tH0pMixJmPy-00673-00151944-00152254 right okay and then also you know if you tH0pMixJmPy-00674-00152255-00152399 wanted tH0pMixJmPy-00675-00152400-00152726 um you could scan this to get to the 3d tH0pMixJmPy-00676-00152727-00152839 bear and there's a link tH0pMixJmPy-00677-00152840-00153102 there to get the app as well yeah okay tH0pMixJmPy-00678-00153103-00153231 the app is basically tH0pMixJmPy-00679-00153232-00153543 the app is free um there's a paid tH0pMixJmPy-00680-00153544-00153695 version which allows you to tH0pMixJmPy-00681-00153696-00153895 set up classrooms but i don't want to tH0pMixJmPy-00682-00153896-00154023 spend a lot of time tH0pMixJmPy-00683-00154024-00154223 talking about the app because this tH0pMixJmPy-00684-00154224-00154414 purpose is the social media i'm not tH0pMixJmPy-00685-00154415-00154711 or the uh social justice issues but does tH0pMixJmPy-00686-00154712-00154743 that tH0pMixJmPy-00687-00154744-00154878 answer your question though yeah i just tH0pMixJmPy-00688-00154879-00155111 think it's really uh really innovative tH0pMixJmPy-00689-00155112-00155311 really different than an interest and i tH0pMixJmPy-00690-00155312-00155414 love the tH0pMixJmPy-00691-00155415-00155623 you know i teach storytelling as part of tH0pMixJmPy-00692-00155624-00155790 my course and i love the different tH0pMixJmPy-00693-00155791-00155966 slants on it that it's sort of tH0pMixJmPy-00694-00155967-00156199 merchandising visual merchandising you tH0pMixJmPy-00695-00156200-00156399 said they want them to feel something tH0pMixJmPy-00696-00156400-00156647 want something or buy something and it's tH0pMixJmPy-00697-00156648-00156751 a really different tH0pMixJmPy-00698-00156752-00157014 slant so yeah i'm so glad i've come to tH0pMixJmPy-00699-00157015-00157071 your tent tH0pMixJmPy-00700-00157072-00157326 thank you thank you well it's an tH0pMixJmPy-00701-00157327-00157463 inclusive tent tH0pMixJmPy-00702-00157464-00157895 and but you have to be brave tH0pMixJmPy-00703-00157896-00158199 okay uh second project um tH0pMixJmPy-00704-00158200-00158454 this was this was a a project that was tH0pMixJmPy-00705-00158455-00158663 done actually in finland tH0pMixJmPy-00706-00158664-00158902 um and then we'll i'll go on to the tH0pMixJmPy-00707-00158903-00159047 quest description in a second but tH0pMixJmPy-00708-00159048-00159199 basically there's a tH0pMixJmPy-00709-00159200-00159543 park in finland and um tH0pMixJmPy-00710-00159544-00159766 near helsinki and you see this little tH0pMixJmPy-00711-00159767-00160166 map here where the where the red is tH0pMixJmPy-00712-00160167-00160487 the students in high school tH0pMixJmPy-00713-00160488-00160814 designed a quest for students in grade tH0pMixJmPy-00714-00160815-00160990 school or elementary school or primary tH0pMixJmPy-00715-00160991-00161143 school to go through tH0pMixJmPy-00716-00161144-00161375 to learn different aspects about the tH0pMixJmPy-00717-00161376-00161471 park tH0pMixJmPy-00718-00161472-00161743 or about biology as they're going tH0pMixJmPy-00719-00161744-00161863 through the park tH0pMixJmPy-00720-00161864-00162175 so each point here each number tH0pMixJmPy-00721-00162176-00162439 has a different activity that the kids tH0pMixJmPy-00722-00162440-00162526 had to do tH0pMixJmPy-00723-00162527-00162839 so i view this as social action tH0pMixJmPy-00724-00162840-00163143 because it's older kids tH0pMixJmPy-00725-00163144-00163463 creating something for younger kids tH0pMixJmPy-00726-00163464-00163823 to create something to learn tH0pMixJmPy-00727-00163824-00164095 and using a public space so i think that tH0pMixJmPy-00728-00164096-00164151 i tH0pMixJmPy-00729-00164152-00164526 i love this project so again tH0pMixJmPy-00730-00164527-00164766 in the in the presentation there's a tH0pMixJmPy-00731-00164767-00164966 there's a link to the actual tH0pMixJmPy-00732-00164967-00165319 uh description of the project um tH0pMixJmPy-00733-00165320-00165678 so this uh it's a hundred acre park tH0pMixJmPy-00734-00165679-00165926 um and you can see the trails and as the tH0pMixJmPy-00735-00165927-00166111 kids go through the trails tH0pMixJmPy-00736-00166112-00166407 um they learn about the environment and tH0pMixJmPy-00737-00166408-00166495 science tH0pMixJmPy-00738-00166496-00166919 while while going through the the trails tH0pMixJmPy-00739-00166920-00167247 um so the high school students had to tH0pMixJmPy-00740-00167248-00167335 apply tH0pMixJmPy-00741-00167336-00167654 or if you did this in your towns tH0pMixJmPy-00742-00167655-00167775 the high school students are applying tH0pMixJmPy-00743-00167776-00167919 their understanding of science and tH0pMixJmPy-00744-00167920-00168095 environmental principles tH0pMixJmPy-00745-00168096-00168366 um fitting them into the park and having tH0pMixJmPy-00746-00168367-00168575 tasks that the younger students would do tH0pMixJmPy-00747-00168576-00168775 then the younger students tH0pMixJmPy-00748-00168776-00168983 create in this case augmented reality tH0pMixJmPy-00749-00168984-00169143 scenes but again it could be tH0pMixJmPy-00750-00169144-00169343 drawings or could be other other things tH0pMixJmPy-00751-00169344-00169519 but augmented reality fits tH0pMixJmPy-00752-00169520-00169678 fits in really well they create tH0pMixJmPy-00753-00169679-00169838 augmented reality scenes within the tH0pMixJmPy-00754-00169839-00169935 parks tH0pMixJmPy-00755-00169936-00170126 and then the students post their designs tH0pMixJmPy-00756-00170127-00170287 to a central place in this case i think tH0pMixJmPy-00757-00170288-00170335 it was tH0pMixJmPy-00758-00170336-00170647 um a classroom instagram account tH0pMixJmPy-00759-00170648-00170911 where those designs were then curated tH0pMixJmPy-00760-00170912-00171078 assessed and shared tH0pMixJmPy-00761-00171079-00171223 another way of doing this would be to tH0pMixJmPy-00762-00171224-00171447 have the students pull out all their tH0pMixJmPy-00763-00171448-00171695 designs and then create their own video tH0pMixJmPy-00764-00171696-00171966 based on the designs that that they tH0pMixJmPy-00765-00171967-00172214 created tH0pMixJmPy-00766-00172215-00172511 in order to do this uh we ran a one-day tH0pMixJmPy-00767-00172512-00172702 workshop for the park administrators of tH0pMixJmPy-00768-00172703-00172863 the park administrators could then work tH0pMixJmPy-00769-00172864-00173007 with the older students and the younger tH0pMixJmPy-00770-00173008-00173295 students tH0pMixJmPy-00771-00173296-00173647 um they created a route around the tH0pMixJmPy-00772-00173648-00174031 the park based on um based on the path tH0pMixJmPy-00773-00174032-00174359 so the locations were they posted tH0pMixJmPy-00774-00174360-00174535 challenges at different locations tH0pMixJmPy-00775-00174536-00174790 those challenges could be text based or tH0pMixJmPy-00776-00174791-00174854 you could use tH0pMixJmPy-00777-00174855-00175071 qr codes so the students could scan the tH0pMixJmPy-00778-00175072-00175175 qr codes tH0pMixJmPy-00779-00175176-00175414 and figure out what they had to do next tH0pMixJmPy-00780-00175415-00175599 there could be let's say videos tH0pMixJmPy-00781-00175600-00175766 so the students couldn't read there tH0pMixJmPy-00782-00175767-00175999 could be videos based on qr codes tH0pMixJmPy-00783-00176000-00176207 they scan the qr code a video pops up tH0pMixJmPy-00784-00176208-00176335 tell them what to do and then tH0pMixJmPy-00785-00176336-00176799 and they do it in 3d bear or whatever tH0pMixJmPy-00786-00176800-00177143 and then this is a sample of the tH0pMixJmPy-00787-00177144-00177335 challenges so in this case tH0pMixJmPy-00788-00177336-00177671 at a certain point the students tH0pMixJmPy-00789-00177672-00177919 had to create a scene that demonstrated tH0pMixJmPy-00790-00177920-00178078 what a carbon sink was tH0pMixJmPy-00791-00178079-00178287 now the interesting thing and tH0pMixJmPy-00792-00178288-00178454 interesting thing about this tH0pMixJmPy-00793-00178455-00178814 is that before i actually tH0pMixJmPy-00794-00178815-00179031 looked at this challenge i had never tH0pMixJmPy-00795-00179032-00179271 heard the term carbon sink tH0pMixJmPy-00796-00179272-00179614 but a carbon sink is what is like a a tH0pMixJmPy-00797-00179615-00179790 tree is a good example of a carbon sink tH0pMixJmPy-00798-00179791-00179919 because the tree takes tH0pMixJmPy-00799-00179920-00180271 carbon dioxide um from the tH0pMixJmPy-00800-00180272-00180599 atmosphere and solidifies it and puts it tH0pMixJmPy-00801-00180600-00180759 into the tH0pMixJmPy-00802-00180760-00180975 into the tree itself and so that's tH0pMixJmPy-00803-00180976-00181190 removing carbon dioxide from the tH0pMixJmPy-00804-00181191-00181463 from the atmosphere so in in this case tH0pMixJmPy-00805-00181464-00181502 the tH0pMixJmPy-00806-00181503-00181695 the older kids felt this was an tH0pMixJmPy-00807-00181696-00181838 important concept for the younger kids tH0pMixJmPy-00808-00181839-00181919 to get tH0pMixJmPy-00809-00181920-00182223 and so the kids had to create a scene tH0pMixJmPy-00810-00182224-00182407 that involved a collection of different tH0pMixJmPy-00811-00182408-00182599 carbon sinks so that was just tH0pMixJmPy-00812-00182600-00183014 one of the one of the um tH0pMixJmPy-00813-00183015-00183359 photos there's a link here to all the tH0pMixJmPy-00814-00183360-00183551 other challenges and by the way this was tH0pMixJmPy-00815-00183552-00183726 originally done in tH0pMixJmPy-00816-00183727-00184047 finnish but um these are all in english tH0pMixJmPy-00817-00184048-00184111 so tH0pMixJmPy-00818-00184112-00184295 so one challenge was getting to know the tH0pMixJmPy-00819-00184296-00184431 birds um tH0pMixJmPy-00820-00184432-00184743 another challenge was um tH0pMixJmPy-00821-00184744-00185054 oh uh i guess neil tH0pMixJmPy-00822-00185055-00185238 sinning i'm assuming that that's honey tH0pMixJmPy-00823-00185239-00185519 but i'm not um tH0pMixJmPy-00824-00185520-00185783 but i i don't remember um but it's near tH0pMixJmPy-00825-00185784-00185831 the tH0pMixJmPy-00826-00185832-00186207 the parking lot another scene was um tH0pMixJmPy-00827-00186208-00186543 uh orienteering um another scene tH0pMixJmPy-00828-00186544-00186766 was about defining a most beautiful tH0pMixJmPy-00829-00186767-00186878 place tH0pMixJmPy-00830-00186879-00187143 um another scene was picking out forest tH0pMixJmPy-00831-00187144-00187214 treasures tH0pMixJmPy-00832-00187215-00187478 so you know in this case there were five tH0pMixJmPy-00833-00187479-00187631 challenges it's interesting tH0pMixJmPy-00834-00187632-00187943 um we have uh we're working we've been tH0pMixJmPy-00835-00187944-00188095 working with a museum tH0pMixJmPy-00836-00188096-00188326 in just outside of new york city called tH0pMixJmPy-00837-00188327-00188566 the cradle center of aviation tH0pMixJmPy-00838-00188567-00188878 which is a um a city about flight and tH0pMixJmPy-00839-00188879-00189063 they did something similar tH0pMixJmPy-00840-00189064-00189311 uh they had high school students go tH0pMixJmPy-00841-00189312-00189471 through the museum tH0pMixJmPy-00842-00189472-00189783 and come up with about a dozen tH0pMixJmPy-00843-00189784-00189902 challenges tH0pMixJmPy-00844-00189903-00190047 based on the different exhibits so tH0pMixJmPy-00845-00190048-00190199 there's an exhibit of the spirit of st tH0pMixJmPy-00846-00190200-00190390 louis which was tH0pMixJmPy-00847-00190391-00190671 you know the the airplane that lindbergh tH0pMixJmPy-00848-00190672-00190887 used to fly across the atlantic tH0pMixJmPy-00849-00190888-00191119 there's um there's a space shuttle tH0pMixJmPy-00850-00191120-00191199 there's a moon tH0pMixJmPy-00851-00191200-00191487 it's a lunar manning lunar landing tH0pMixJmPy-00852-00191488-00191590 module tH0pMixJmPy-00853-00191591-00191823 um so they have the had the kids walk tH0pMixJmPy-00854-00191824-00191959 through these different scenes and then tH0pMixJmPy-00855-00191960-00192175 they had to create tH0pMixJmPy-00856-00192176-00192454 ar challenges as they're walking through tH0pMixJmPy-00857-00192455-00192511 the tH0pMixJmPy-00858-00192512-00192959 the museum so this this example of tH0pMixJmPy-00859-00192960-00193175 having students go into a public space tH0pMixJmPy-00860-00193176-00193295 have older students tH0pMixJmPy-00861-00193296-00193463 create a project for younger students tH0pMixJmPy-00862-00193464-00193607 and then the younger students tH0pMixJmPy-00863-00193608-00193926 learn academic principles while they're tH0pMixJmPy-00864-00193927-00194031 exploring the space tH0pMixJmPy-00865-00194032-00194199 and creating something that that they tH0pMixJmPy-00866-00194200-00194414 then present to their classmates tH0pMixJmPy-00867-00194415-00194575 is something that can be used in a lot a tH0pMixJmPy-00868-00194576-00194871 lot of different formats tH0pMixJmPy-00869-00194872-00195287 any questions on on tH0pMixJmPy-00870-00195288-00195919 that particular project tH0pMixJmPy-00871-00195920-00196287 okay let's go to project number three tH0pMixJmPy-00872-00196288-00196631 okay project three is having the tH0pMixJmPy-00873-00196632-00196702 students tH0pMixJmPy-00874-00196703-00197014 redesign a public space so tH0pMixJmPy-00875-00197015-00197350 in this example um tH0pMixJmPy-00876-00197351-00197599 this particular example in this video oh tH0pMixJmPy-00877-00197600-00197687 and i better tH0pMixJmPy-00878-00197688-00197863 i think i'm gonna have to stop sharing tH0pMixJmPy-00879-00197864-00198150 and share sounds tH0pMixJmPy-00880-00198151-00198454 oh goodness i am sharing sounds okay so tH0pMixJmPy-00881-00198455-00198599 i can share this video tH0pMixJmPy-00882-00198600-00198943 um in this particular example students tH0pMixJmPy-00883-00198944-00199166 these are middle school students so tH0pMixJmPy-00884-00199167-00199326 sixth or seventh graders tH0pMixJmPy-00885-00199327-00199638 had to redesign their school library so tH0pMixJmPy-00886-00199639-00199766 let me see if i can get the video tH0pMixJmPy-00887-00199767-00199975 playing tH0pMixJmPy-00888-00199976-00200214 our assignment was to research why tH0pMixJmPy-00889-00200215-00200359 comfortable seating was more efficient tH0pMixJmPy-00890-00200360-00200478 than regular seating tH0pMixJmPy-00891-00200479-00200638 3d bear helped me complete this tH0pMixJmPy-00892-00200639-00200823 assignment because it actually showed tH0pMixJmPy-00893-00200824-00200895 realistic tH0pMixJmPy-00894-00200896-00201111 models of what it would look like if it tH0pMixJmPy-00895-00201112-00201287 were in that room tH0pMixJmPy-00896-00201288-00201623 we had our imagination put into a screen tH0pMixJmPy-00897-00201624-00201911 and we saw eye to eye like in a visual i tH0pMixJmPy-00898-00201912-00202071 was really happy when i saw the tH0pMixJmPy-00899-00202072-00202150 furniture tH0pMixJmPy-00900-00202151-00202390 additions they brought over the summer tH0pMixJmPy-00901-00202391-00202550 in our classrooms because it tH0pMixJmPy-00902-00202551-00202759 made me think that like the faculty and tH0pMixJmPy-00903-00202760-00202902 the teachers were really listening to tH0pMixJmPy-00904-00202903-00202950 our tH0pMixJmPy-00905-00202951-00203166 ideas and taking into consideration our tH0pMixJmPy-00906-00203167-00203350 thoughts i think it's really going to tH0pMixJmPy-00907-00203351-00203438 help kids tH0pMixJmPy-00908-00203439-00203663 learn better and stay more focused in tH0pMixJmPy-00909-00203664-00203838 school tH0pMixJmPy-00910-00203839-00204231 oops so so tH0pMixJmPy-00911-00204232-00204399 one of the really cool things about that tH0pMixJmPy-00912-00204400-00204559 example is the school tH0pMixJmPy-00913-00204560-00204814 the kids redesigned the library and and tH0pMixJmPy-00914-00204815-00204975 a few of the classrooms tH0pMixJmPy-00915-00204976-00205198 and and then made a presentation to the tH0pMixJmPy-00916-00205200-00205382 school principal the school actually tH0pMixJmPy-00917-00205383-00205623 bought some of the furniture uh over the tH0pMixJmPy-00918-00205623-00205790 summer when the kids came back the next tH0pMixJmPy-00919-00205791-00205855 year tH0pMixJmPy-00920-00205856-00206094 you can hear the kids say oh that's the tH0pMixJmPy-00921-00206096-00206294 chair i designed oh that's the table i tH0pMixJmPy-00922-00206296-00206366 wanted tH0pMixJmPy-00923-00206367-00206558 and the kids you know redesigned the tH0pMixJmPy-00924-00206559-00206694 space the tH0pMixJmPy-00925-00206696-00207031 um the library was had been in all just tH0pMixJmPy-00926-00207032-00207151 different colors of tH0pMixJmPy-00927-00207152-00207455 shades of brown and the kids wanted more tH0pMixJmPy-00928-00207456-00207662 color the kids wanted plants the kids tH0pMixJmPy-00929-00207663-00207855 wanted more comfortable seating tH0pMixJmPy-00930-00207856-00208127 um so it's just really cool to see what tH0pMixJmPy-00931-00208128-00208366 the kids came up with tH0pMixJmPy-00932-00208367-00208582 if you want to see you know if you tH0pMixJmPy-00933-00208583-00208742 download the presentation and if you tH0pMixJmPy-00934-00208744-00208903 want to see tH0pMixJmPy-00935-00208904-00209142 more in more in detail how this worked tH0pMixJmPy-00936-00209144-00209231 in real life tH0pMixJmPy-00937-00209232-00209527 and how it fit into academic learning tH0pMixJmPy-00938-00209528-00209623 objectives tH0pMixJmPy-00939-00209623-00209863 the librarian who conducted this with tH0pMixJmPy-00940-00209864-00210039 her class there's a youtube video i'm tH0pMixJmPy-00941-00210040-00210158 not going to play it tH0pMixJmPy-00942-00210159-00210342 but it's a it's about a 25 minute tH0pMixJmPy-00943-00210344-00210519 youtube video okay tH0pMixJmPy-00944-00210519-00210806 um that's linked here that's real you tH0pMixJmPy-00945-00210807-00210863 know tH0pMixJmPy-00946-00210864-00211119 she's she's great so it's a it's it's a tH0pMixJmPy-00947-00211119-00211279 worthwhile tH0pMixJmPy-00948-00211280-00211534 20 minutes of your time to to understand tH0pMixJmPy-00949-00211535-00211639 how she tH0pMixJmPy-00950-00211640-00211934 set this up and how it hit her academic tH0pMixJmPy-00951-00211935-00212071 learning objectives tH0pMixJmPy-00952-00212071-00212406 and then the lesson a lesson plan tH0pMixJmPy-00953-00212407-00212661 based on this is tH0pMixJmPy-00954-00212662-00212927 [Music] tH0pMixJmPy-00955-00212928-00213246 a description here of how she went about tH0pMixJmPy-00956-00213248-00213351 and did it tH0pMixJmPy-00957-00213352-00213734 and then the lesson plan itself tH0pMixJmPy-00958-00213735-00214223 is linked from that tH0pMixJmPy-00959-00214223-00214494 and it doesn't have to be redesigned in tH0pMixJmPy-00960-00214496-00214575 the library tH0pMixJmPy-00961-00214576-00214855 here in an elementary school um let me tH0pMixJmPy-00962-00214856-00215015 let me expand this tH0pMixJmPy-00963-00215016-00215215 so you can see it a little bit better tH0pMixJmPy-00964-00215216-00215431 here in an elementary school tH0pMixJmPy-00965-00215432-00215687 the kids redesigned their playground tH0pMixJmPy-00966-00215688-00215734 okay tH0pMixJmPy-00967-00215735-00215982 but you look it's it's a very similar tH0pMixJmPy-00968-00215983-00216063 format tH0pMixJmPy-00969-00216064-00216391 to the uh to the other example this one tH0pMixJmPy-00970-00216392-00216423 is tH0pMixJmPy-00971-00216423-00216758 basically two class periods um redesign tH0pMixJmPy-00972-00216759-00216798 the tH0pMixJmPy-00973-00216800-00217144 interior exterior designs of the school tH0pMixJmPy-00974-00217146-00217319 [Music] tH0pMixJmPy-00975-00217319-00217582 you know what happens during the lesson tH0pMixJmPy-00976-00217583-00217758 maybe some bonus activity what the tH0pMixJmPy-00977-00217759-00217991 students are supposed to learn tH0pMixJmPy-00978-00217992-00218415 an evaluation form tH0pMixJmPy-00979-00218416-00218694 what learning standards it meets and tH0pMixJmPy-00980-00218696-00218951 then here's a very similar assignment tH0pMixJmPy-00981-00218952-00219167 students were asked to redesign a subway tH0pMixJmPy-00982-00219167-00219310 or a metro station tH0pMixJmPy-00983-00219311-00219646 um and this one this one was actually tH0pMixJmPy-00984-00219648-00219782 done in finland tH0pMixJmPy-00985-00219783-00220006 and again the students wanted more areas tH0pMixJmPy-00986-00220007-00220215 to play in the in the metro station they tH0pMixJmPy-00987-00220216-00220398 wanted flowers they wanted better colors tH0pMixJmPy-00988-00220400-00220582 they wanted a bicycle rack tH0pMixJmPy-00989-00220583-00220934 and so um you know it's it tH0pMixJmPy-00990-00220935-00221198 the kids wanted things that the adult tH0pMixJmPy-00991-00221200-00221431 designers never even thought of tH0pMixJmPy-00992-00221432-00221815 so redesigning a public space is another tH0pMixJmPy-00993-00221816-00222279 great example of um of a social tH0pMixJmPy-00994-00222280-00222591 social mission project that that you can tH0pMixJmPy-00995-00222592-00222798 use with students tH0pMixJmPy-00996-00222800-00223319 any questions on on that tH0pMixJmPy-00997-00223319-00223598 he had a really nice experience um in tH0pMixJmPy-00998-00223600-00223734 sterling working tH0pMixJmPy-00999-00223735-00223998 with a primary school he would do to tH0pMixJmPy-01000-00224000-00224110 either tH0pMixJmPy-01001-00224111-00224382 stay um in the building they were in tH0pMixJmPy-01002-00224383-00224575 which is an old victorian school or tH0pMixJmPy-01003-00224576-00224623 moved tH0pMixJmPy-01004-00224623-00224887 to a brand new rebuilt school now the tH0pMixJmPy-01005-00224888-00225039 children started off tH0pMixJmPy-01006-00225040-00225198 very much wanting to stay in their old tH0pMixJmPy-01007-00225200-00225358 victorian school and then they went tH0pMixJmPy-01008-00225359-00225534 through a design thinking process to tH0pMixJmPy-01009-00225535-00225639 redesign tH0pMixJmPy-01010-00225640-00225927 a classroom for the 21st century by the tH0pMixJmPy-01011-00225928-00226134 end of it they wanted to move into this tH0pMixJmPy-01012-00226135-00226231 new building tH0pMixJmPy-01013-00226232-00226503 so that they could um have input into tH0pMixJmPy-01014-00226504-00226671 the design of their new classroom it tH0pMixJmPy-01015-00226671-00226927 completely changed their thinking around tH0pMixJmPy-01016-00226928-00227287 and what a learning space could could be tH0pMixJmPy-01017-00227288-00227639 um yeah yeah that's a great example tH0pMixJmPy-01018-00227640-00227919 yes yeah um you know and similar you tH0pMixJmPy-01019-00227919-00227998 know now that tH0pMixJmPy-01020-00228000-00228198 well different parts of the world tH0pMixJmPy-01021-00228200-00228439 students are either um tH0pMixJmPy-01022-00228440-00228606 well they they're either in class or tH0pMixJmPy-01023-00228607-00228775 they're in some kind of a hybrid or tH0pMixJmPy-01024-00228776-00228839 they're tH0pMixJmPy-01025-00228840-00229119 they're learning at home and you could tH0pMixJmPy-01026-00229119-00229319 ask them to redesign tH0pMixJmPy-01027-00229319-00229519 how would they want to redesign their tH0pMixJmPy-01028-00229519-00229823 own learning space at home tH0pMixJmPy-01029-00229823-00230127 which is a very you know a similar tH0pMixJmPy-01030-00230128-00230455 assignment okay tH0pMixJmPy-01031-00230456-00230806 and now for social action tH0pMixJmPy-01032-00230807-00231087 project number four which is around the tH0pMixJmPy-01033-00231088-00231198 un sustainable tH0pMixJmPy-01034-00231200-00231510 development goals this i did tH0pMixJmPy-01035-00231511-00231855 as a um a one-day project with a bunch tH0pMixJmPy-01036-00231856-00232023 of middle school students tH0pMixJmPy-01037-00232023-00232375 um which was i mean it was it was tH0pMixJmPy-01038-00232376-00232727 it was heartwarming because they really tH0pMixJmPy-01039-00232728-00232823 got into it tH0pMixJmPy-01040-00232823-00233103 so the way um there's a there's a whole tH0pMixJmPy-01041-00233104-00233198 lesson plan tH0pMixJmPy-01042-00233200-00233534 also attached to this one um it's in a tH0pMixJmPy-01043-00233535-00233782 different format tH0pMixJmPy-01044-00233783-00233951 a little bit different format than the tH0pMixJmPy-01045-00233952-00234110 others but basically tH0pMixJmPy-01046-00234111-00234358 um what's the background plan well i'll tH0pMixJmPy-01047-00234359-00234415 tell you tH0pMixJmPy-01048-00234416-00234758 what i did is i started off in with the tH0pMixJmPy-01049-00234759-00235071 students and i showed them um i forgot tH0pMixJmPy-01050-00235071-00235215 to tH0pMixJmPy-01051-00235216-00235367 show them the picture of greta thunder tH0pMixJmPy-01052-00235367-00235606 thornberg and i asked how many tH0pMixJmPy-01053-00235607-00235855 knew her and every single one of them tH0pMixJmPy-01054-00235856-00236094 knew who she was and we talked about tH0pMixJmPy-01055-00236096-00236398 what she was doing and why adults were tH0pMixJmPy-01056-00236400-00236487 listening to her tH0pMixJmPy-01057-00236488-00236758 and you know it kind of prompted the tH0pMixJmPy-01058-00236759-00236798 students tH0pMixJmPy-01059-00236800-00237142 but what what i what came out was tH0pMixJmPy-01060-00237144-00237327 adults are really listening to her tH0pMixJmPy-01061-00237328-00237519 because kids are a lot more tH0pMixJmPy-01062-00237519-00237863 passionate about things than adults are tH0pMixJmPy-01063-00237864-00238175 and teenagers are a lot more creative tH0pMixJmPy-01064-00238176-00238198 than tH0pMixJmPy-01065-00238200-00238551 adults but on the other hand adults tH0pMixJmPy-01066-00238552-00238775 have all the power and adults having the tH0pMixJmPy-01067-00238776-00238982 money and the adults have the experience tH0pMixJmPy-01068-00238983-00239255 so if we can work together and get the tH0pMixJmPy-01069-00239256-00239519 creativity and passion of kids tH0pMixJmPy-01070-00239519-00239839 with the experience and money and power tH0pMixJmPy-01071-00239840-00240071 of adults we really could change the tH0pMixJmPy-01072-00240071-00240215 world tH0pMixJmPy-01073-00240216-00240494 then we changed the discussion to come tH0pMixJmPy-01074-00240496-00240639 up with a list of the things tH0pMixJmPy-01075-00240640-00240806 they were most concerned about about tH0pMixJmPy-01076-00240807-00241023 what the world was going to be like tH0pMixJmPy-01077-00241023-00241303 when they became adults and we had this tH0pMixJmPy-01078-00241304-00241519 whole list of things tH0pMixJmPy-01079-00241519-00241855 you know global warming the climate tH0pMixJmPy-01080-00241856-00242255 would they be able to find jobs tH0pMixJmPy-01081-00242256-00242382 you know would they be able to get tH0pMixJmPy-01082-00242383-00242567 health care you know they they really tH0pMixJmPy-01083-00242567-00242775 are attuned to the problems that tH0pMixJmPy-01084-00242776-00243103 that uh that we're facing uh and they tH0pMixJmPy-01085-00243104-00243206 really do have their tH0pMixJmPy-01086-00243207-00243606 their fears and then we related those tH0pMixJmPy-01087-00243607-00243879 to the sustainable development goals and tH0pMixJmPy-01088-00243880-00244030 we talked about tH0pMixJmPy-01089-00244031-00244206 some of those goals not all of them but tH0pMixJmPy-01090-00244207-00244382 we talked about some of those goals tH0pMixJmPy-01091-00244383-00244639 in relation to the problems that they tH0pMixJmPy-01092-00244640-00244855 had come up with tH0pMixJmPy-01093-00244856-00245127 and so you know once we had talked about tH0pMixJmPy-01094-00245128-00245239 those goals tH0pMixJmPy-01095-00245240-00245694 they then reorganized into um tH0pMixJmPy-01096-00245696-00246071 smaller groups and based on their goal tH0pMixJmPy-01097-00246071-00246271 or based on their problem that they tH0pMixJmPy-01098-00246271-00246382 chose tH0pMixJmPy-01099-00246383-00246727 they came up first with a tH0pMixJmPy-01100-00246728-00247006 creating a scene that demonstrated to tH0pMixJmPy-01101-00247007-00247119 everybody else tH0pMixJmPy-01102-00247119-00247494 why this was a problem so the scene tH0pMixJmPy-01103-00247496-00247734 um had it you know had to desert you tH0pMixJmPy-01104-00247735-00247863 know why tH0pMixJmPy-01105-00247864-00248023 you know why is this a problem what's tH0pMixJmPy-01106-00248023-00248175 the situation now tH0pMixJmPy-01107-00248176-00248503 um who is this affecting and then tH0pMixJmPy-01108-00248504-00248719 we all got back together again and they tH0pMixJmPy-01109-00248719-00248830 presented tH0pMixJmPy-01110-00248831-00249071 you know their scenes about their tH0pMixJmPy-01111-00249071-00249158 problem tH0pMixJmPy-01112-00249159-00249415 then we broke into groups again and they tH0pMixJmPy-01113-00249416-00249591 had to develop a second scene tH0pMixJmPy-01114-00249592-00249830 about what it's going to look like when tH0pMixJmPy-01115-00249831-00249991 this problem is solved tH0pMixJmPy-01116-00249992-00250263 and so after you know with some prop tH0pMixJmPy-01117-00250264-00250334 questions tH0pMixJmPy-01118-00250335-00250567 and so when we got back together they tH0pMixJmPy-01119-00250567-00250742 then each presented tH0pMixJmPy-01120-00250744-00250998 um for their problem what the world tH0pMixJmPy-01121-00251000-00251079 would look like tH0pMixJmPy-01122-00251080-00251423 if that problem were solved then tH0pMixJmPy-01123-00251423-00251751 we understood that um we're in a certain tH0pMixJmPy-01124-00251752-00251846 situation tH0pMixJmPy-01125-00251848-00252087 today we know where we want to go but tH0pMixJmPy-01126-00252088-00252287 we're not going to get there right away tH0pMixJmPy-01127-00252288-00252487 and so they had then then they had to go tH0pMixJmPy-01128-00252488-00252655 back into their groups and say what's tH0pMixJmPy-01129-00252656-00252830 something that we all could be doing tH0pMixJmPy-01130-00252831-00253071 right now to make that problem better tH0pMixJmPy-01131-00253071-00253230 and then they had to present that to the tH0pMixJmPy-01132-00253231-00253310 group tH0pMixJmPy-01133-00253311-00253598 now the presentations were the teachers tH0pMixJmPy-01134-00253600-00253727 in their classes tH0pMixJmPy-01135-00253728-00253887 were the ones who were being presented tH0pMixJmPy-01136-00253888-00254127 to and at the end of the day tH0pMixJmPy-01137-00254128-00254375 we then had teachers address the tH0pMixJmPy-01138-00254376-00254471 students tH0pMixJmPy-01139-00254471-00254655 and describe what they learned during tH0pMixJmPy-01140-00254656-00254887 the day which if you think about it tH0pMixJmPy-01141-00254888-00255182 is really just you know a recap a tH0pMixJmPy-01142-00255183-00255358 summary of what they've learned but it's tH0pMixJmPy-01143-00255359-00255639 it's taking a whole nother dimension tH0pMixJmPy-01144-00255640-00255871 when you have the teachers tH0pMixJmPy-01145-00255871-00256079 explaining what they learned because the tH0pMixJmPy-01146-00256080-00256255 kids understood that they had made an tH0pMixJmPy-01147-00256256-00256327 impact tH0pMixJmPy-01148-00256328-00256606 on the teachers and then my goal which tH0pMixJmPy-01149-00256607-00256655 my tH0pMixJmPy-01150-00256656-00256879 my section was only one day my goal then tH0pMixJmPy-01151-00256880-00257063 was for the teachers to go back with the tH0pMixJmPy-01152-00257064-00257246 students and discuss well okay tH0pMixJmPy-01153-00257248-00257398 now we've come up with this if we really tH0pMixJmPy-01154-00257400-00257558 wanted to change the world what would we tH0pMixJmPy-01155-00257559-00257655 do next tH0pMixJmPy-01156-00257656-00257967 um and and those discussions took place tH0pMixJmPy-01157-00257967-00258079 afterwards tH0pMixJmPy-01158-00258080-00258519 so um so that's the tH0pMixJmPy-01159-00258519-00258782 fourth project and you know here's you tH0pMixJmPy-01160-00258783-00258951 know an example where tH0pMixJmPy-01161-00258952-00259271 um one student you know they wanted uh tH0pMixJmPy-01162-00259271-00259471 to reduce the carbon footprint so if you tH0pMixJmPy-01163-00259471-00259551 see tH0pMixJmPy-01164-00259552-00259855 you know this this um uh tH0pMixJmPy-01165-00259856-00260142 i guess red or purple uh around tH0pMixJmPy-01166-00260144-00260279 something that uses tH0pMixJmPy-01167-00260280-00260623 uh fossil fuels whereas green around tH0pMixJmPy-01168-00260623-00260782 bicycles and they think there should be tH0pMixJmPy-01169-00260783-00260975 a bike rack in front of the building tH0pMixJmPy-01170-00260976-00261239 to reduce the the amount of co2 that's tH0pMixJmPy-01171-00261240-00261494 used tH0pMixJmPy-01172-00261496-00261791 so i do want to say um just in terms of tH0pMixJmPy-01173-00261792-00261919 3d beer 3d pair tH0pMixJmPy-01174-00261919-00262071 is you know can be used for a lot of tH0pMixJmPy-01175-00262071-00262230 other things too tH0pMixJmPy-01176-00262231-00262423 it can be used just for fun so you have tH0pMixJmPy-01177-00262424-00262591 here you know somebody on their summer tH0pMixJmPy-01178-00262592-00262679 vacation put tH0pMixJmPy-01179-00262680-00263079 bears in the water it can be used tH0pMixJmPy-01180-00263080-00263367 for early reading so here teaching tH0pMixJmPy-01181-00263368-00263534 numbers and letters tH0pMixJmPy-01182-00263535-00263887 so we have abc eight bears and cows tH0pMixJmPy-01183-00263888-00264127 and one two three one eight two bears tH0pMixJmPy-01184-00264128-00264247 three cows tH0pMixJmPy-01185-00264248-00264575 um it can be used for fanciful um i love tH0pMixJmPy-01186-00264576-00264615 these tH0pMixJmPy-01187-00264616-00264927 on the on the right side is is um tH0pMixJmPy-01188-00264928-00265239 a rebus which is kind of a word puzzle tH0pMixJmPy-01189-00265240-00265551 so this word puzzle tH0pMixJmPy-01190-00265552-00265855 is once in a blue moon tH0pMixJmPy-01191-00265856-00266103 um so you can have the kids create word tH0pMixJmPy-01192-00266104-00266223 puzzles tH0pMixJmPy-01193-00266224-00266399 and you can have create kids create tH0pMixJmPy-01194-00266400-00266647 scenes based on the different holidays tH0pMixJmPy-01195-00266648-00266951 so um tH0pMixJmPy-01196-00266952-00267310 oh and i do want to say i'm i do a lot tH0pMixJmPy-01197-00267311-00267487 of webinars tH0pMixJmPy-01198-00267488-00267751 down below here is a link for headshot tH0pMixJmPy-01199-00267752-00267839 interactive tH0pMixJmPy-01200-00267840-00268079 i actually have one tomorrow um i'm tH0pMixJmPy-01201-00268080-00268175 doing with a tH0pMixJmPy-01202-00268176-00268367 master teacher from india named monica tH0pMixJmPy-01203-00268368-00268527 joshi and she's going to be talking tH0pMixJmPy-01204-00268528-00268695 about cross-curricular lessons to tH0pMixJmPy-01205-00268696-00268967 unleash student creativity tH0pMixJmPy-01206-00268968-00269206 and if you again if you download this tH0pMixJmPy-01207-00269207-00269295 and you go tH0pMixJmPy-01208-00269296-00269695 to the website for edchat interactive tH0pMixJmPy-01209-00269696-00270071 you see um here this one on the 22nd one tH0pMixJmPy-01210-00270072-00270255 on the eighth and one on the 25th tH0pMixJmPy-01211-00270256-00270487 um and these are all these are always tH0pMixJmPy-01212-00270488-00270630 free they're just um tH0pMixJmPy-01213-00270631-00270815 interesting things generally that tH0pMixJmPy-01214-00270816-00271006 educators are doing in their classroom tH0pMixJmPy-01215-00271007-00271158 that they want to share with other tH0pMixJmPy-01216-00271159-00271447 educators and tH0pMixJmPy-01217-00271448-00271671 that's that's what i wanted to present tH0pMixJmPy-01218-00271672-00271919 and so um the presentation tH0pMixJmPy-01219-00271920-00272295 link here is on the left and the 3d bear tH0pMixJmPy-01220-00272296-00272471 link is on the right and i'm looking at tH0pMixJmPy-01221-00272472-00272623 the time and i'm supposed to end in tH0pMixJmPy-01222-00272624-00272734 three minutes tH0pMixJmPy-01223-00272735-00272991 so um the timing i guess worked out tH0pMixJmPy-01224-00272992-00273071 pretty well tH0pMixJmPy-01225-00273072-00273271 you've done very well really well i'm tH0pMixJmPy-01226-00273272-00273399 just taking a tH0pMixJmPy-01227-00273400-00273671 a photo and just getting your link to tH0pMixJmPy-01228-00273672-00274127 the presentation tH0pMixJmPy-01229-00274128-00274479 i've already downloaded 3d bear wow okay tH0pMixJmPy-01230-00274480-00274719 yeah um yeah if by any chance you have tH0pMixJmPy-01231-00274720-00274879 questions on it um tH0pMixJmPy-01232-00274880-00275110 uh you know you have my email you know tH0pMixJmPy-01233-00275111-00275327 how to get in contact with me tH0pMixJmPy-01234-00275328-00275567 yeah know that that's been brilliant if tH0pMixJmPy-01235-00275568-00275687 if you can tH0pMixJmPy-01236-00275688-00275919 you stop you you share your screen oh tH0pMixJmPy-01237-00275920-00276063 i'm so sorry yes tH0pMixJmPy-01238-00276064-00276351 okay i'm gonna stop and i'm actually tH0pMixJmPy-01239-00276352-00276439 gonna stop my tH0pMixJmPy-01240-00276440-00276792 recording also tIzdqf3_eVA-00000-00000877-00001115 [Music] tIzdqf3_eVA-00001-00001116-00002345 Oh Lord uh see what brings me eats a tIzdqf3_eVA-00002-00002346-00003142 mother to all my wanderings the valleys tIzdqf3_eVA-00003-00003143-00003415 green will a tIzdqf3_eVA-00004-00003415-00004493 eat with me each turn shining tIzdqf3_eVA-00005-00004494-00005193 and girls will come in festive clothes tIzdqf3_eVA-00006-00005194-00005918 and the boys will wait again easy tIzdqf3_eVA-00007-00005919-00006739 and birds will sing from toys and some tIzdqf3_eVA-00008-00006740-00007711 [Music] tIzdqf3_eVA-00009-00007712-00008453 Oh tIzdqf3_eVA-00010-00008454-00009623 [Music] tIzdqf3_eVA-00012-00013983-00015033 [Music] tIzdqf3_eVA-00014-00020522-00022640 [Music] tIzdqf3_eVA-00015-00022641-00023769 [Music] tIzdqf3_eVA-00016-00023770-00026312 [Music] tIzdqf3_eVA-00017-00026313-00026377 you tIzdqf3_eVA-00018-00026377-00026781 [Music] tIPBwPRcago-00000-00000000-00000272 del Monte foods Inc trading as Del Monte tIPBwPRcago-00001-00000273-00000446 foods is a North American food tIPBwPRcago-00002-00000447-00000607 production and distribution company tIPBwPRcago-00003-00000608-00000932 headquartered at 3003 Oak Road Walnut tIPBwPRcago-00004-00000933-00001322 Creek California USA Del Monte foods as tIPBwPRcago-00005-00001323-00001516 one of the country's largest producers tIPBwPRcago-00006-00001517-00001742 distributors and marketers of branded tIPBwPRcago-00007-00001743-00001976 processed food for the US retail market tIPBwPRcago-00008-00001977-00002222 generating approximately 1.8 billion tIPBwPRcago-00009-00002223-00002551 dollars of annual sales its portfolio of tIPBwPRcago-00010-00002552-00002882 brands includes Delmont a S&W Contadina tIPBwPRcago-00011-00002883-00003142 college in fruit burst fruit naturals tIPBwPRcago-00012-00003143-00003434 orchard select and Sun fresh Gregory tIPBwPRcago-00013-00003435-00003584 Longstreet is the current chief tIPBwPRcago-00014-00003585-00003853 executive officer of the del Monte foods tIPBwPRcago-00015-00003854-00004103 several del Monte products hold the tIPBwPRcago-00016-00004104-00004391 number 1 or 2 market share position the tIPBwPRcago-00017-00004392-00004634 company also produces distributes and tIPBwPRcago-00018-00004635-00004934 markets private label food in 2014 tIPBwPRcago-00019-00004935-00005147 del Monte foods Inc was acquired by the tIPBwPRcago-00020-00005148-00005384 Filipino multinational food and beverage tIPBwPRcago-00021-00005385-00005624 company del Monte Pacific limited in an tIPBwPRcago-00022-00005625-00005854 acquisition deal that cost one point six tIPBwPRcago-00023-00005855-00006125 seven billion dollars assets that were tIPBwPRcago-00024-00006126-00006356 under Del Monte foods Inc but were not tIPBwPRcago-00025-00006357-00006550 part of the deal continued to operate as tIPBwPRcago-00026-00006551-00006739 a separate company under the name big tIPBwPRcago-00027-00006740-00007045 heart Pet Brands Inc tIPBwPRcago-00028-00007045-00007383 topic history in the 1870s and 1880s tIPBwPRcago-00029-00007384-00007627 California became a major producer of tIPBwPRcago-00030-00007628-00007948 fruits and vegetables in 1886 the tIPBwPRcago-00031-00007948-00008176 Delmont a name premiered originally used tIPBwPRcago-00032-00008177-00008398 in the 1880s by an Oakland California tIPBwPRcago-00033-00008399-00008646 foods distributor to designate a premium tIPBwPRcago-00034-00008647-00008842 blend of coffee prepared for the Hotel tIPBwPRcago-00035-00008843-00009121 del Monte on the Monterey Peninsula by tIPBwPRcago-00036-00009122-00009421 1892 the Del Monte brand was introduced tIPBwPRcago-00037-00009422-00009625 when the firm expanded its business and tIPBwPRcago-00038-00009626-00009841 selected del Monte as the brand name for tIPBwPRcago-00039-00009842-00010150 its new line of canned peaches in 1898 tIPBwPRcago-00040-00010151-00010330 the California fruit candor's tIPBwPRcago-00041-00010331-00010642 Association CFCA formed when 18 West tIPBwPRcago-00042-00010643-00010915 Coast canning companies merged the Del tIPBwPRcago-00043-00010916-00011124 Monte brand was one of several brands tIPBwPRcago-00044-00011125-00011341 marketed by the new company it tIPBwPRcago-00045-00011342-00011590 introduced the Delmont a shield in 1909 tIPBwPRcago-00046-00011591-00011791 under the leadership of George knew tIPBwPRcago-00047-00011792-00012169 alarms B in 1916 CFCA added alaska tIPBwPRcago-00048-00012170-00012415 packers association central california tIPBwPRcago-00049-00012416-00012643 canneries and Griffin and Skelly to more tIPBwPRcago-00050-00012644-00012819 candor's and a food brokerage house tIPBwPRcago-00051-00012820-00013041 incorporating itself as california tIPBwPRcago-00052-00013042-00013243 packing corporation or Cal pack and tIPBwPRcago-00053-00013244-00013413 began marketing its products under the tIPBwPRcago-00054-00013415-00013699 Delmont a brand the new company grew to tIPBwPRcago-00055-00013700-00013891 operate more than 60 canneries in tIPBwPRcago-00056-00013891-00014206 Washington Oregon Idaho Utah and Alaska tIPBwPRcago-00057-00014207-00014584 in 1917 it acquired pineapple farms and tIPBwPRcago-00058-00014585-00014794 a cannery in Hawaii and in the 1920s tIPBwPRcago-00059-00014794-00015016 added canneries in Florida and the tIPBwPRcago-00060-00015016-00015216 Midwest as well as in the Philippines tIPBwPRcago-00061-00015216-00015519 after World War two it constructed or tIPBwPRcago-00062-00015520-00015805 purchased more facilities overseas these tIPBwPRcago-00063-00015806-00016024 multinational operations made the name tIPBwPRcago-00064-00016025-00016272 California packing corporation obsolete tIPBwPRcago-00065-00016273-00016603 and in June 1967 the corporation adopted tIPBwPRcago-00066-00016604-00016768 the name of its leading brand to become tIPBwPRcago-00067-00016769-00017146 del Monte corporation in 1972 del Monte tIPBwPRcago-00068-00017147-00017400 became the first major US food processor tIPBwPRcago-00069-00017401-00017593 to voluntarily adopt nutritional tIPBwPRcago-00070-00017594-00017781 labeling on all its food products an tIPBwPRcago-00071-00017782-00017908 innovation that made headlines tIPBwPRcago-00072-00017909-00018109 throughout the country and applauded by tIPBwPRcago-00073-00018110-00018259 government officials as a breakthrough tIPBwPRcago-00074-00018260-00018594 in consumer education del Monte became tIPBwPRcago-00075-00018595-00018862 part of r.j. Reynolds Industries Inc tIPBwPRcago-00076-00018863-00019306 later RJR nabisco Inc in 1979 after tIPBwPRcago-00077-00019307-00019468 being acquired by Kohlberg Kravis tIPBwPRcago-00078-00019469-00019869 Roberts in 1988 RJR nabisco sold several tIPBwPRcago-00079-00019870-00020152 del Monte divisions the fresh fruit tIPBwPRcago-00080-00020153-00020395 business was sold to Polly Peck our tIPBwPRcago-00081-00020396-00020662 jay-ar Nabisco retained Delmont a Canada tIPBwPRcago-00082-00020663-00020869 and Venezuela the remaining food tIPBwPRcago-00083-00020870-00021103 processing divisions known as Del Monte tIPBwPRcago-00084-00021104-00021265 foods were sold to Merrill Lynch tIPBwPRcago-00085-00021266-00021502 Citicorp venture capital and Kiko Minh tIPBwPRcago-00086-00021503-00021841 in 1989 he komen separately acquired tIPBwPRcago-00087-00021842-00022066 Delmont a brand in Asia excluding tIPBwPRcago-00088-00022067-00022270 Philippines the Indian subcontinent and tIPBwPRcago-00089-00022271-00022603 Myanmar in 1990 the European division tIPBwPRcago-00090-00022604-00022834 was subject to a management buyout and tIPBwPRcago-00091-00022835-00023026 Hawaiian Punch was sold to Procter & tIPBwPRcago-00092-00023027-00023293 Gamble Delmont a sold part of its tIPBwPRcago-00093-00023294-00023527 Philippines division in 1991 and the tIPBwPRcago-00094-00023528-00023980 remainder in 1996 in 1993 Del Monte's tIPBwPRcago-00095-00023981-00024142 dried fruit division was sold to tIPBwPRcago-00096-00024143-00024523 Yorkshire food group in 1996 Delmont a tIPBwPRcago-00097-00024524-00024715 sold its pudding division to Kraft tIPBwPRcago-00098-00024716-00025093 in 1996 del Monte Mexico was sold to tIPBwPRcago-00099-00025094-00025342 Hicks Muse tayden first the Central tIPBwPRcago-00100-00025343-00025543 American and Caribbean operations were tIPBwPRcago-00101-00025544-00025768 also sold Texas Pacific Group acquired tIPBwPRcago-00102-00025769-00026158 Del Monte in 1997 del Monte acquired tIPBwPRcago-00103-00026158-00026445 Contadina from Nestle a in 1997 and tIPBwPRcago-00104-00026447-00026647 reacquired del Monte Venezuela from tIPBwPRcago-00105-00026648-00027031 Nabisco in 1998 Del Monte foods again tIPBwPRcago-00106-00027032-00027313 became a publicly traded company in 1999 tIPBwPRcago-00107-00027314-00027622 and in 2002 it purchased several brands tIPBwPRcago-00108-00027623-00027852 from US food giant Heinz in an all-stock tIPBwPRcago-00109-00027854-00028072 transaction that left Heinz shareholders tIPBwPRcago-00110-00028073-00028282 with seventy four point five percent of tIPBwPRcago-00111-00028283-00028480 del Monte and original del Monte tIPBwPRcago-00112-00028481-00028687 shareholders with twenty five point five tIPBwPRcago-00113-00028688-00028849 percent of the company and nearly tIPBwPRcago-00114-00028850-00029176 tripled del Monte food sighs Delmont a tIPBwPRcago-00115-00029177-00029389 subsequently established an East Coast tIPBwPRcago-00116-00029389-00029595 headquarters in Pittsburgh home of Heinz tIPBwPRcago-00117-00029597-00029812 in a building which sits on a portion of tIPBwPRcago-00118-00029813-00029964 the site of Three Rivers Stadium tIPBwPRcago-00119-00029966-00030244 del Monte acquired the worldwide rights tIPBwPRcago-00120-00030245-00030439 to the Sun fresh brand a brand of tIPBwPRcago-00121-00030439-00030652 premium citrus and tropical fruits in tIPBwPRcago-00122-00030652-00030958 2000 in March of the following year it tIPBwPRcago-00123-00030958-00031180 acquired the worldwide rights to the S & tIPBwPRcago-00124-00031181-00031414 W brand of processed fruit vegetable tIPBwPRcago-00125-00031414-00031686 tomato and specialty sauce products on tIPBwPRcago-00126-00031687-00032035 September 28 2004 the site of Del tIPBwPRcago-00127-00032036-00032245 Monte's former plant number one in San tIPBwPRcago-00128-00032245-00032467 Francisco was dedicated as del Monte tIPBwPRcago-00129-00032468-00032722 square it was once the world's largest tIPBwPRcago-00130-00032723-00033079 fruit and vegetable cannery in 2006 del tIPBwPRcago-00131-00033080-00033277 Monte became the second largest pet tIPBwPRcago-00132-00033278-00033487 foods company upon divesting its us tIPBwPRcago-00133-00033488-00033703 infant feeding business and US retail tIPBwPRcago-00134-00033704-00033769 private tIPBwPRcago-00135-00033770-00033958 we'll soup in gravy businesses and tIPBwPRcago-00136-00033959-00034216 acquiring to keep pet brands the company tIPBwPRcago-00137-00034217-00034462 sold its soup an infant feeding business tIPBwPRcago-00138-00034463-00034782 in April 2006 to tree house Foods Inc tIPBwPRcago-00139-00034783-00035137 Delmont a but meow mix in May 2006 an tIPBwPRcago-00140-00035138-00035329 acquired Milk Bone in July of that year tIPBwPRcago-00141-00035330-00035761 from Kraft Foods also in 2006 Delmont a tIPBwPRcago-00142-00035762-00036004 sold the S & W bean line to Faribault tIPBwPRcago-00143-00036005-00036184 foods as precautionary measure tIPBwPRcago-00144-00036185-00036511 in 2007 Delmont a declared a voluntarily tIPBwPRcago-00145-00036512-00036715 recall of several of brands of its pet tIPBwPRcago-00146-00036716-00036997 foods due to the 2007 pet food recalls tIPBwPRcago-00147-00036998-00037309 in June 2008 Delmonte announced the sale tIPBwPRcago-00148-00037310-00037525 of its seafood division starkest to tIPBwPRcago-00149-00037526-00037729 South korea-based dongwon Enterprise tIPBwPRcago-00150-00037730-00037797 company tIPBwPRcago-00151-00037798-00038155 dongwon purchased the business for 363 tIPBwPRcago-00152-00038156-00038407 million dollars Delmont a stated that tIPBwPRcago-00153-00038408-00038599 Starkist was no longer a good fit for tIPBwPRcago-00154-00038600-00038746 the company and that they would be tIPBwPRcago-00155-00038747-00038935 concentrating on pet food and higher tIPBwPRcago-00156-00038936-00039202 margin produce on March 8 2011 the tIPBwPRcago-00157-00039203-00039373 company announced it had been acquired tIPBwPRcago-00158-00039374-00039559 by an investor group led by funds tIPBwPRcago-00159-00039560-00039742 affiliated with Kohlberg Kravis Roberts tIPBwPRcago-00160-00039743-00039979 and with P D ABARES wholesome foods tIPBwPRcago-00161-00039980-00040180 Wester Capital Partners and Center View tIPBwPRcago-00162-00040181-00040447 partners the stock was delisted from the tIPBwPRcago-00163-00040448-00040651 New York Stock Exchange prior to the tIPBwPRcago-00164-00040652-00040897 start of trading on March 9 2011 On tIPBwPRcago-00165-00040898-00041245 February 19 2014 Philippines based food tIPBwPRcago-00166-00041246-00041440 producer del Monte Pacific limited tIPBwPRcago-00167-00041441-00041647 completed the purchase of del monte's tIPBwPRcago-00168-00041648-00041923 consumer food business for 1.6 seven tIPBwPRcago-00169-00041924-00042163 five billion dollars the remaining tIPBwPRcago-00170-00042164-00042349 company consisted of the pet food tIPBwPRcago-00171-00042350-00042565 division and was renamed big heart pet tIPBwPRcago-00172-00042566-00042880 brands in 2015 del Monte foods acquired tIPBwPRcago-00173-00042881-00043120 sager Creek owner of the veg all fresh tIPBwPRcago-00174-00043121-00043330 like Popeye trapa Lee's and Alan's tIPBwPRcago-00175-00043331-00043693 brands of canned vegetables also in 2015 tIPBwPRcago-00176-00043694-00043867 del Monte foods moved its headquarters tIPBwPRcago-00177-00043868-00044140 to contra Costa Center California from tIPBwPRcago-00178-00044141-00044396 San Francisco tIPBwPRcago-00179-00044397-00044678 topic del Monte foods worldwide del tIPBwPRcago-00180-00044679-00044879 Monte foods markets packaged food tIPBwPRcago-00181-00044880-00045080 products under the Delmont a brand in tIPBwPRcago-00182-00045081-00045365 the United States and South America ki tIPBwPRcago-00183-00045366-00045653 komen acquired del Monte Asia in 1989 tIPBwPRcago-00184-00045654-00045896 the Delmont a brand in Canada was tIPBwPRcago-00185-00045897-00046097 retained by Nabisco when the rest of the tIPBwPRcago-00186-00046098-00046211 business was sold tIPBwPRcago-00187-00046212-00046549 Nabisco merged with Kraft in 2000 in tIPBwPRcago-00188-00046550-00046838 2006 Kraft sold Del Monte and other tIPBwPRcago-00189-00046839-00047069 underperforming assets to Sun Capital tIPBwPRcago-00190-00047070-00047351 Partners in eg Capital ConAgra Foods tIPBwPRcago-00191-00047352-00047681 acquired del Monte Canada in 2012 del tIPBwPRcago-00192-00047682-00047855 monte's Central American and Caribbean tIPBwPRcago-00193-00047856-00048113 operations were sold to local investors tIPBwPRcago-00194-00048114-00048377 in 1996 del Monte Europe including tIPBwPRcago-00195-00048378-00048614 African operations was subject to a tIPBwPRcago-00196-00048615-00048863 management buyout in 1990 and renamed tIPBwPRcago-00197-00048864-00049172 del Monte International Serio acquired tIPBwPRcago-00198-00049173-00049454 del Monte international in 2001 after tIPBwPRcago-00199-00049455-00049733 serios bankruptcy del Monte Europe was tIPBwPRcago-00200-00049734-00049985 acquired by fresh del Monte produce del tIPBwPRcago-00201-00049986-00050192 Monte in India as produced by field tIPBwPRcago-00202-00050193-00050402 fresh a joint venture of Delmont a tIPBwPRcago-00203-00050403-00050702 Pacific and Bharti Enterprises in 1996 tIPBwPRcago-00204-00050703-00050965 del Monte Mexico was sold to Hicks Muse tIPBwPRcago-00205-00050966-00051275 Tate and first it later became part of tIPBwPRcago-00206-00051276-00051476 Hicks Muse holding international home tIPBwPRcago-00207-00051477-00051679 foods which was acquired by ConAgra tIPBwPRcago-00208-00051680-00052025 Foods in 2000 Delmont a sold stakes in tIPBwPRcago-00209-00052026-00052244 Del Monte Philippines Tookie komen and tIPBwPRcago-00210-00052245-00052688 El Montay Internacional in 1991 in 1996 tIPBwPRcago-00211-00052689-00052891 Del Monte and key komen sold their tIPBwPRcago-00212-00052892-00053104 stakes and del Monte International and tIPBwPRcago-00213-00053105-00053348 makan dre & Co Inc owned by the Lorenzo tIPBwPRcago-00214-00053349-00053657 family became joint owners Delmont a tIPBwPRcago-00215-00053658-00053858 Pacific became the parent company and tIPBwPRcago-00216-00053859-00054224 became publicly traded in 1999 Syrio tIPBwPRcago-00217-00054225-00054515 acquired del Monte international in 2001 tIPBwPRcago-00218-00054516-00054854 in 2005 makan Dre and Serio sold their tIPBwPRcago-00219-00054854-00055082 controlling stakes in Del Monte Pacific tIPBwPRcago-00220-00055083-00055322 to nutria maker of mang Tomas and tIPBwPRcago-00221-00055323-00055529 controlled by the Campos family and San tIPBwPRcago-00222-00055529-00055882 Miguel Corporation in 2014 del monte tIPBwPRcago-00223-00055883-00056147 pacific acquired del Monte foods the tIPBwPRcago-00224-00056148-00056363 Delmont a brand in South America was tIPBwPRcago-00225-00056364-00056566 retained by Nabisco when the rest of the tIPBwPRcago-00226-00056567-00056804 business was sold del Monte foods tIPBwPRcago-00227-00056804-00057074 reacquired del Monte South America from tIPBwPRcago-00228-00057075-00057404 Nabisco in 1998 fresh del Monte produce tIPBwPRcago-00229-00057404-00057734 was created in 1989 when RJR nabisco tIPBwPRcago-00230-00057735-00057920 sold the fresh-fruit division of Del tIPBwPRcago-00231-00057921-00058226 Monte foods to Polly Peck Mohammed Abu tIPBwPRcago-00232-00058227-00058474 ghazal a purchased fresh del Monte in tIPBwPRcago-00233-00058475-00058838 1996 the company went public in 1997 tIPBwPRcago-00234-00058839-00059063 Delmont a dried fruit was sold to tIPBwPRcago-00235-00059064-00059429 Yorkshire food group in 1993 Yorkshire's tIPBwPRcago-00236-00059429-00059704 us division became premier valley foods tIPBwPRcago-00237-00059705-00059936 premier valley foods was sold to a group tIPBwPRcago-00238-00059937-00060311 led by brent enterprises in 2003 premier tIPBwPRcago-00239-00060312-00060517 valley was later acquired by sun sweet tIPBwPRcago-00240-00060519-00061044 growers tIPBwPRcago-00241-00061045-00061676 topic criticism and controversy tIPBwPRcago-00242-00061677-00062005 in 2001 del Monte obtained a favorable tIPBwPRcago-00243-00062007-00062207 judgment in the case Delmont a fresh tIPBwPRcago-00244-00062208-00062530 produce Co V dole Food Co where the tIPBwPRcago-00245-00062532-00062672 court held that dole foods had tIPBwPRcago-00246-00062673-00062905 misappropriated del monte's trade secret tIPBwPRcago-00247-00062907-00063091 when dole foods obtained del monte's tIPBwPRcago-00248-00063092-00063266 specially bred pineapple through non tIPBwPRcago-00249-00063266-00063632 illegal means in January 2007 tIPBwPRcago-00250-00063633-00063841 del Monte foods was accused of opposing tIPBwPRcago-00251-00063842-00064049 efforts by the United States Congress to tIPBwPRcago-00252-00064050-00064253 apply the continental minimum wage to tIPBwPRcago-00253-00064254-00064454 the lower paying tuna packing plants in tIPBwPRcago-00254-00064454-00064847 American Samoa On January 16 2007 tIPBwPRcago-00255-00064848-00065096 Melissa Murphy Brown spokesperson for tIPBwPRcago-00256-00065097-00065309 Del Monte stated that the application tIPBwPRcago-00257-00065310-00065519 would severely crippled the local tIPBwPRcago-00258-00065520-00065891 economy she also stated that for over 50 tIPBwPRcago-00259-00065892-00066116 years the federal Department of Labor tIPBwPRcago-00260-00066117-00066335 has provided that wages in US tIPBwPRcago-00261-00066336-00066626 territories including American Samoa be tIPBwPRcago-00262-00066627-00066851 set by a federally appointed wage board tIPBwPRcago-00263-00066852-00067191 following public hearings tIPBwPRcago-00264-00067192-00067563 EEOC ALL GED tIPBwPRcago-00265-00067564-00067755 a class of Thai farmworkers were tIPBwPRcago-00266-00067756-00068025 trafficked to the US under h-2a visas tIPBwPRcago-00267-00068026-00068217 and subjected to deplorable working tIPBwPRcago-00268-00068218-00068424 conditions including but not limited to tIPBwPRcago-00269-00068425-00068665 harassment lower wages prohibited from tIPBwPRcago-00270-00068666-00068898 leaving farm threats of deportation tIPBwPRcago-00271-00068899-00069172 defendant a farm labor contractor and tIPBwPRcago-00272-00069173-00069393 several farms including Delmont a also tIPBwPRcago-00273-00069394-00069624 retaliated against the workers some of tIPBwPRcago-00274-00069625-00069804 whom subsequently escaped and sought tIPBwPRcago-00275-00069805-00070129 help consent decree Delmont a fresh tIPBwPRcago-00276-00070130-00070416 produce will pay 1.2 million dollars in tIPBwPRcago-00277-00070417-00070585 monetary damages and agreed to tIPBwPRcago-00278-00070586-00070782 injunctive relief including but not tIPBwPRcago-00279-00070783-00071016 limited to issuance of EEO policies tIPBwPRcago-00280-00071017-00071173 written in Thai and other native tIPBwPRcago-00281-00071174-00071400 languages of guest workers designation tIPBwPRcago-00282-00071401-00071586 of the compliance officer to oversee tIPBwPRcago-00283-00071587-00072229 compliance with title 7 tIPBwPRcago-00284-00072230-00072886 topic pop culture references tIPBwPRcago-00285-00072887-00073175 19:53 Alcoa aluminum advertisement tIPBwPRcago-00286-00073176-00073394 features a Delmont a ketchup bottle and tIPBwPRcago-00287-00073395-00073595 as sometimes mistakenly attributed to tIPBwPRcago-00288-00073596-00073880 the company Delmont a produced an tIPBwPRcago-00289-00073881-00074126 advertising campaign in the 1980s with tIPBwPRcago-00290-00074127-00074375 the catchphrase the man from Del Monte tIPBwPRcago-00291-00074376-00074729 he says yes the man from Del Monta was tIPBwPRcago-00292-00074730-00074941 portrayed by British actor Brian Jackson tIPBwPRcago-00293-00074942-00075221 the man from Delmont a was found to have tIPBwPRcago-00294-00075222-00075419 an unexpectedly young wife and the tIPBwPRcago-00295-00075420-00075694 campaign was put on hiatus in early 2000 tIPBwPRcago-00296-00075695-00075947 during the troubles in Ireland the tIPBwPRcago-00297-00075948-00076226 unionist political slogan Ulster says no tIPBwPRcago-00298-00076227-00076598 was mocked by nationalists who added tIPBwPRcago-00299-00076599-00076901 . --an the man from Delmont a says yes tIPBwPRcago-00300-00076902-00077176 this was in response to the del monte tIPBwPRcago-00301-00077177-00077453 advertising campaign at the time in a tIPBwPRcago-00302-00077454-00077699 related incident a gable wall in belfast tIPBwPRcago-00303-00077700-00077909 was painted with a huge mural supporting tIPBwPRcago-00304-00077910-00078169 revient Paisley's ulster says no to tIPBwPRcago-00305-00078170-00078446 sodomy campaign which opposed the tIPBwPRcago-00306-00078447-00078659 legalization of homosexual acts between tIPBwPRcago-00307-00078660-00078853 consenting adults in northern ireland tIPBwPRcago-00308-00078854-00079181 the graffiti but the man from Del Monte tIPBwPRcago-00309-00079182-00079513 says yes soon appeared in response on tIPBwPRcago-00310-00079514-00079667 The Simpsons tIPBwPRcago-00311-00079668-00079865 mr. burns hires an assassin to kill tIPBwPRcago-00312-00079866-00080060 grandpa Simpson and delivers a picture tIPBwPRcago-00313-00080061-00080269 of grandpa eating Delmont a can piece tIPBwPRcago-00314-00080270-00080663 the assassin remarks ah Delmont a enjoy tIPBwPRcago-00315-00080664-00080869 them old man they will be your last on tIPBwPRcago-00316-00080870-00081149 The Simpsons Kent Brockman proclaims tIPBwPRcago-00317-00081150-00081313 while showing off one of his many tIPBwPRcago-00318-00081314-00081512 vacuous Awards this is the most tIPBwPRcago-00319-00081513-00081875 prestigious award that del Monte gives tIPBwPRcago-00320-00081876-00082118 On The Simpsons chief Wiggum showed off tIPBwPRcago-00321-00082119-00082301 to a group of Springfield Elementary tIPBwPRcago-00322-00082302-00082460 School students some banana brand tIPBwPRcago-00323-00082461-00082658 stickers and one of them was at Delmont tIPBwPRcago-00324-00082659-00082958 a sticker on pee-wee's Playhouse the tIPBwPRcago-00325-00082959-00083228 picture phone has a Delmont a can the tIPBwPRcago-00326-00083229-00083438 logo does not have the words Delmont a tIPBwPRcago-00327-00083439-00083645 but is solid red within the Delmont a tIPBwPRcago-00328-00083646-00083903 symbol there is also a cat in the fruit tIPBwPRcago-00329-00083904-00084230 cocktail in the comic strip bloom county tIPBwPRcago-00330-00084231-00084446 opus once agreed to an absurd bargain tIPBwPRcago-00331-00084447-00084674 over a case of Delmont a herring tIPBwPRcago-00332-00084675-00085193 entrails in the UK between 1996 and 1998 tIPBwPRcago-00333-00085194-00085418 Del Monte's popular fruit drink at the tIPBwPRcago-00334-00085419-00085687 time fruit burst sponsored gladiators on tIPBwPRcago-00335-00085688-00085985 the website of satirical newspaper The tIPBwPRcago-00336-00085986-00086207 Onion in a video about the fake takeover tIPBwPRcago-00337-00086208-00086390 of the United States government staged tIPBwPRcago-00338-00086391-00086552 in order to excuse the federal tIPBwPRcago-00339-00086553-00086723 government from paying off the national tIPBwPRcago-00340-00086724-00086936 debt the rebel leaders name is Octavius tIPBwPRcago-00341-00086937-00087266 Delmont a snausages were featured in the tIPBwPRcago-00342-00087267-00087563 1983 episode of vh1's i love the 80s tIPBwPRcago-00343-00087564-00087890 Strikes Back popular characters from a tIPBwPRcago-00344-00087891-00088160 1980s Delmont a promotion the country tIPBwPRcago-00345-00088161-00088307 young khun's appeared in parades tIPBwPRcago-00346-00088308-00088576 including a Ringling Bros elephant walk tIPBwPRcago-00347-00088577-00088832 Viggo Mortensen's character in the road tIPBwPRcago-00348-00088833-00089168 eats a can of Delmont a fruit the Pinky tIPBwPRcago-00349-00089169-00089366 and the brain episode where the deer and tIPBwPRcago-00350-00089367-00089618 the mouse elopes play features a tIPBwPRcago-00351-00089619-00089858 secondary character named del Monte as a tIPBwPRcago-00352-00089859-00090083 presidential candidate being a stand-in tIPBwPRcago-00353-00090084-00090398 for 1996 Republican presidential nominee tIPBwPRcago-00354-00090399-00090605 Bob Dole whose last name is shared with tIPBwPRcago-00355-00090606-00091213 the dole Food Company tIPBwPRcago-00356-00091214-00091848 topic del Monte foods products tIPBwPRcago-00357-00091849-00092116 topic consumer brands Delmont a tIPBwPRcago-00358-00092117-00092377 fresh-cut orchard select sun fresh super tIPBwPRcago-00359-00092378-00092557 fruit fruit naturals fruit chillers tIPBwPRcago-00360-00092558-00092884 fruit undressed to S&W S&W fine foods tIPBwPRcago-00361-00092885-00093190 acquired in 2001 Contadina college in tIPBwPRcago-00362-00093191-00093726 fruit burst frozen meals tIPBwPRcago-00363-00093727-00094219 topic images tIPBwPRcago-00364-00094220-00094587 you tIPBwPRcago-00365-00094588-00095132 topic see also tIPBwPRcago-00366-00095133-00095494 Delmont a Kenya tMMXvxDsxxY-00000-00000061-00000651 [Music] tMMXvxDsxxY-00001-00000652-00000883 three three tMMXvxDsxxY-00002-00000884-00001767 [Music] tMMXvxDsxxY-00003-00001768-00001834 [Applause] tMMXvxDsxxY-00005-00022759-00022968 you tPFiYY76nGE-00000-00000079-00000262 hi my name is bob greenier and i'm a tPFiYY76nGE-00001-00000263-00000415 volunteer with the martin fleischmann tPFiYY76nGE-00002-00000416-00000559 memorial project tPFiYY76nGE-00003-00000560-00000983 so you can see here i have the tPFiYY76nGE-00004-00000984-00001262 radio code software on tPFiYY76nGE-00005-00001263-00001574 the phone and i've attached it to tPFiYY76nGE-00006-00001575-00001814 the radio code that is being currently tPFiYY76nGE-00007-00001816-00002014 exposed to tPFiYY76nGE-00008-00002016-00002191 the black sand tPFiYY76nGE-00009-00002192-00002295 from tPFiYY76nGE-00010-00002296-00002455 kerala tPFiYY76nGE-00011-00002456-00002702 and you can see the log here april the tPFiYY76nGE-00012-00002703-00002783 1st tPFiYY76nGE-00013-00002784-00003023 2022 tPFiYY76nGE-00014-00003024-00003183 and you can see tPFiYY76nGE-00015-00003184-00003311 the temperature in this room is quite tPFiYY76nGE-00016-00003311-00003599 warm and the dose here tPFiYY76nGE-00017-00003600-00003783 or the temperature of the device rather tPFiYY76nGE-00018-00003784-00004215 and the dose is 510 micro sieverts tPFiYY76nGE-00019-00004216-00004391 okay tPFiYY76nGE-00020-00004392-00004470 so tPFiYY76nGE-00021-00004471-00004567 um tPFiYY76nGE-00022-00004568-00004870 if i go to the spectrum you can see tPFiYY76nGE-00023-00004871-00005054 that tPFiYY76nGE-00024-00005055-00005215 this is on the left tPFiYY76nGE-00025-00005216-00005495 side you can see pulses linear and then tPFiYY76nGE-00026-00005496-00005727 background background minus office so i tPFiYY76nGE-00027-00005728-00005886 have the office tPFiYY76nGE-00028-00005887-00006206 calibration in here subtracted from tPFiYY76nGE-00029-00006207-00006406 the sample tPFiYY76nGE-00030-00006408-00006591 and i can switch between that so that is tPFiYY76nGE-00031-00006592-00006710 the tPFiYY76nGE-00032-00006711-00007070 actual pulses received over the sample tPFiYY76nGE-00033-00007072-00007367 period which is 21 hours and 33 tPFiYY76nGE-00034-00007368-00007495 minutes tPFiYY76nGE-00035-00007495-00007806 and if i click this that you can see the tPFiYY76nGE-00036-00007808-00008006 background radiation in here so you can tPFiYY76nGE-00037-00008008-00008374 see it well well well above background tPFiYY76nGE-00038-00008375-00008527 and this is the tPFiYY76nGE-00039-00008528-00008695 log tPFiYY76nGE-00040-00008696-00008927 here and the tPFiYY76nGE-00041-00008928-00009087 back to the lin tPFiYY76nGE-00042-00009088-00009327 okay and i can you've got the filter tPFiYY76nGE-00043-00009328-00009478 here so tPFiYY76nGE-00044-00009479-00009646 just a filtering tPFiYY76nGE-00045-00009647-00009839 um but there's so many samples there's tPFiYY76nGE-00046-00009840-00010031 no real noise there and this is just the tPFiYY76nGE-00047-00010032-00010263 amplification so you can see the peak so tPFiYY76nGE-00048-00010264-00010359 um tPFiYY76nGE-00049-00010360-00010631 clearly without the amplification of the tPFiYY76nGE-00050-00010632-00010878 areas up here tPFiYY76nGE-00051-00010879-00011287 where it's less sensitive tPFiYY76nGE-00052-00011288-00011510 you can't see the peak so clearly but tPFiYY76nGE-00053-00011511-00011687 they are definitely there so i'm just tPFiYY76nGE-00054-00011688-00011942 going to smooth those off okay tPFiYY76nGE-00055-00011943-00012046 and tPFiYY76nGE-00056-00012047-00012223 we can zoom in tPFiYY76nGE-00057-00012224-00012423 here tPFiYY76nGE-00058-00012424-00012655 to the main peaks over here and i'm tPFiYY76nGE-00059-00012656-00012759 going to tPFiYY76nGE-00060-00012760-00012983 switch that to the tPFiYY76nGE-00061-00012984-00013230 mind us the office tPFiYY76nGE-00062-00013231-00013391 and we'll see what we have so what's tPFiYY76nGE-00063-00013391-00013543 this over here tPFiYY76nGE-00064-00013544-00013711 well i don't know but there's something tPFiYY76nGE-00065-00013712-00014022 there around 86 so maybe people can find tPFiYY76nGE-00066-00014023-00014222 out what that is obviously it's not tPFiYY76nGE-00067-00014223-00014351 perfect tPFiYY76nGE-00068-00014352-00014527 over here we've got the tPFiYY76nGE-00069-00014528-00014719 uh something to do with the tPFiYY76nGE-00070-00014719-00014935 thorium-232 tPFiYY76nGE-00071-00014936-00015127 reaction chain here tPFiYY76nGE-00072-00015128-00015463 and so we have lead 212 at 238 electron tPFiYY76nGE-00073-00015463-00015622 volts tPFiYY76nGE-00074-00015623-00015791 and here tPFiYY76nGE-00075-00015791-00015999 lead 214 tPFiYY76nGE-00076-00016000-00016238 this one is from the thorium 232 and tPFiYY76nGE-00077-00016240-00016583 this is from the radium radon chain so tPFiYY76nGE-00078-00016584-00016743 have a look at what this peak is over tPFiYY76nGE-00079-00016744-00016991 here so that's close again to the tPFiYY76nGE-00080-00016992-00017094 thorium tPFiYY76nGE-00081-00017095-00017247 232 chain tPFiYY76nGE-00082-00017248-00017383 actinium tPFiYY76nGE-00083-00017384-00017607 two two eight so i guess that's what tPFiYY76nGE-00084-00017608-00017807 that is over here we have tPFiYY76nGE-00085-00017808-00018039 thallium 208 tPFiYY76nGE-00086-00018040-00018271 and again that's from the thorium two tPFiYY76nGE-00087-00018272-00018494 three two chain tPFiYY76nGE-00088-00018495-00018855 and if i uh switch the tPFiYY76nGE-00089-00018856-00019103 magnification down a little bit um tPFiYY76nGE-00090-00019104-00019335 so we just looked at that peak there and tPFiYY76nGE-00091-00019336-00019543 that is also mirrored there and this is tPFiYY76nGE-00092-00019544-00019807 the 911 kv tPFiYY76nGE-00093-00019808-00020167 peak of the actinium 228 so this is tPFiYY76nGE-00094-00020168-00020511 thallium 208 this is actinium-228 tPFiYY76nGE-00095-00020512-00020894 this is lead 212 and lead 214 tPFiYY76nGE-00096-00020895-00021071 okay and we'll zoom out again and we tPFiYY76nGE-00097-00021072-00021247 have a bunch of peaks down here that's tPFiYY76nGE-00098-00021248-00021399 the one i think we've just looked at is tPFiYY76nGE-00099-00021400-00021591 it there somewhere there it's off that tPFiYY76nGE-00100-00021592-00021830 so there seems to be a peak somewhere tPFiYY76nGE-00101-00021831-00021983 here tPFiYY76nGE-00102-00021984-00022183 maybe that's potassium 40 if that is tPFiYY76nGE-00103-00022184-00022407 that's quite a high peak for that that's tPFiYY76nGE-00104-00022408-00022735 interesting 2.5 tPFiYY76nGE-00105-00022736-00023022 and then we've got bismuth 214 again tPFiYY76nGE-00106-00023023-00023214 from the radon tPFiYY76nGE-00107-00023215-00023286 uh tPFiYY76nGE-00108-00023287-00023399 radium tPFiYY76nGE-00109-00023400-00023550 chain tPFiYY76nGE-00110-00023551-00023822 and uh nothing else there but there's tPFiYY76nGE-00111-00023823-00024014 there's some little lumps along the way tPFiYY76nGE-00112-00024015-00024303 in this whole area here uh but what do tPFiYY76nGE-00113-00024304-00024550 we what i think we can say is tPFiYY76nGE-00114-00024551-00024807 that we definitely have some tPFiYY76nGE-00115-00024808-00024999 radioactivity coming from the thorium tPFiYY76nGE-00116-00025000-00025199 232 tPFiYY76nGE-00117-00025200-00025734 this is definitely radioactive material tPFiYY76nGE-00118-00025735-00025902 thank you very much and i will see you tPFiYY76nGE-00119-00025904-00026207 in the next video tRFLvdWEM74-00000-00000000-00000098 thank you tRFLvdWEM74-00001-00000099-00001450 [Music] tRFLvdWEM74-00002-00001451-00002459 baby tRFLvdWEM74-00003-00002460-00002576 got 10 memories tRFLvdWEM74-00004-00002577-00003232 [Music] tRFLvdWEM74-00005-00003233-00004120 [Music] tRFLvdWEM74-00006-00004121-00004319 foreign tRFLvdWEM74-00008-00007667-00008428 [Music] tRFLvdWEM74-00009-00008429-00008706 Optima tRFLvdWEM74-00010-00008707-00009473 [Music] tRFLvdWEM74-00011-00009474-00009877 let me remove the world tRFLvdWEM74-00012-00009878-00010319 my life tRFLvdWEM74-00013-00010320-00011441 [Music] tRFLvdWEM74-00014-00011442-00011718 tonight tRFLvdWEM74-00016-00014766-00015080 foreign tRFLvdWEM74-00017-00015081-00015611 [Music] tRRwfxYAF2k-00000-00000472-00000711 hi boys and girls we're going to do a tRRwfxYAF2k-00001-00000712-00001132 finger play today about clowns five tRRwfxYAF2k-00002-00001133-00001617 little clowns all in a row wearing funny tRRwfxYAF2k-00003-00001618-00002058 hats and polka dotted those one little tRRwfxYAF2k-00004-00002059-00002587 clown hop go away back to the circus - tRRwfxYAF2k-00005-00002588-00003033 laughs and play for little clowns all in tRRwfxYAF2k-00006-00003034-00003132 a row tRRwfxYAF2k-00007-00003133-00003454 wearing funny hats and toke it on it tRRwfxYAF2k-00008-00003454-00003529 goes tRRwfxYAF2k-00009-00003529-00004047 one little clown twirls away back to the tRRwfxYAF2k-00010-00004048-00004399 circus to laugh and play how many clowns tRRwfxYAF2k-00011-00004400-00004702 do I have now if you've got three three tRRwfxYAF2k-00012-00004703-00005131 little clowns all in a row wearing funny tRRwfxYAF2k-00013-00005132-00005532 hats and polka dotted toes one little tRRwfxYAF2k-00014-00005533-00006021 clown tumbled away back to the circus to tRRwfxYAF2k-00015-00006022-00006478 that sand play two little clowns all in tRRwfxYAF2k-00016-00006479-00006873 our row wearing funny hats and polka dot tRRwfxYAF2k-00017-00006875-00007356 it does one little clown twirl go away tRRwfxYAF2k-00018-00007357-00007858 back to the circus to laugh and play one tRRwfxYAF2k-00019-00007859-00008316 little clown all in the row wearing a tRRwfxYAF2k-00020-00008317-00008703 funny hat and a polka dotted down one tRRwfxYAF2k-00021-00008704-00009195 little clown tiptoed away back to the tRRwfxYAF2k-00022-00009196-00009613 circus to laugh and play so boys and tRRwfxYAF2k-00023-00009614-00009948 girls I don't have any clothes see you tRRwfxYAF2k-00024-00009949-00010200 next time tXF514Qx4Io-00000-00000031-00000355 gene duplication or chromosomal tXF514Qx4Io-00001-00000356-00000668 duplication or gene amplification is a tXF514Qx4Io-00002-00000669-00000911 major mechanism through which new tXF514Qx4Io-00003-00000911-00001166 genetic material is generated during tXF514Qx4Io-00004-00001167-00001568 molecular evolution it can be defined as tXF514Qx4Io-00005-00001569-00001895 any duplication of a region of DNA that tXF514Qx4Io-00006-00001896-00002312 contains a gene gene duplications can tXF514Qx4Io-00007-00002313-00002575 arise as products of several types of tXF514Qx4Io-00008-00002576-00002848 errors in DNA replication and repair tXF514Qx4Io-00009-00002849-00003175 machinery as well as through fortuitous tXF514Qx4Io-00010-00003176-00003490 capture by selfish genetic elements tXF514Qx4Io-00011-00003490-00003829 common sources of gene duplications tXF514Qx4Io-00012-00003830-00004154 include ectopic recombination retro tXF514Qx4Io-00013-00004155-00004402 transposition event aneuploidy tXF514Qx4Io-00014-00004403-00005259 polyploidy and replication slippage tXF514Qx4Io-00015-00005260-00005971 topic mechanisms of duplication tXF514Qx4Io-00016-00005972-00006320 you tXF514Qx4Io-00017-00006321-00007002 topic ectopic recombination tXF514Qx4Io-00018-00007003-00007294 duplications arise from an event termed tXF514Qx4Io-00019-00007295-00007579 unequal crossing over that occurs during tXF514Qx4Io-00020-00007580-00007870 meiosis between misaligned homologous tXF514Qx4Io-00021-00007870-00008089 chromosomes the chance of this happening tXF514Qx4Io-00022-00008090-00008344 as a function of the degree of sharing tXF514Qx4Io-00023-00008345-00008629 of repetitive elements between two tXF514Qx4Io-00024-00008630-00008964 chromosomes the products of this tXF514Qx4Io-00025-00008965-00009235 recombination are a duplication at the tXF514Qx4Io-00026-00009236-00009493 site of the exchange and a reciprocal tXF514Qx4Io-00027-00009494-00009868 deletion ectopic recombination as tXF514Qx4Io-00028-00009869-00010096 typically mediated by sequence tXF514Qx4Io-00029-00010097-00010354 similarity at the duplicate breakpoint tXF514Qx4Io-00030-00010355-00010756 which form direct repeats repetitive tXF514Qx4Io-00031-00010757-00011010 genetic elements such as transpose ax tXF514Qx4Io-00032-00011011-00011313 balelo's offer one source of repetitive tXF514Qx4Io-00033-00011314-00011688 DNA that can facilitate recombination tXF514Qx4Io-00034-00011689-00011946 and they are often found at duplication tXF514Qx4Io-00035-00011947-00012307 breakpoints in plants and mammals tXF514Qx4Io-00036-00012308-00012727 you tXF514Qx4Io-00037-00012728-00013471 topic replication slippage replication tXF514Qx4Io-00038-00013472-00013741 slippage as an error in DNA replication tXF514Qx4Io-00039-00013741-00014074 that can produce duplications of short tXF514Qx4Io-00040-00014075-00014496 genetic sequences during replication DNA tXF514Qx4Io-00041-00014497-00014962 polymerase begins to copy the DNA at tXF514Qx4Io-00042-00014963-00015151 some point during the replication tXF514Qx4Io-00043-00015152-00015502 process the polymerase dissociates from tXF514Qx4Io-00044-00015503-00015910 the DNA and replication stalls when the tXF514Qx4Io-00045-00015911-00016243 polymerase reattaches to the DNA strand tXF514Qx4Io-00046-00016244-00016537 it aligns the replicating strand to an tXF514Qx4Io-00047-00016538-00016786 incorrect position and incidentally tXF514Qx4Io-00048-00016787-00017133 copies the same section more than once tXF514Qx4Io-00049-00017134-00017443 replication slippage is also often tXF514Qx4Io-00050-00017444-00017767 facilitated by repetitive sequences but tXF514Qx4Io-00051-00017768-00018192 requires only a few bases of similarity tXF514Qx4Io-00052-00018193-00018611 you tXF514Qx4Io-00053-00018612-00019219 topic Retro transposition tXF514Qx4Io-00054-00019220-00019478 during the cellular invasion by a tXF514Qx4Io-00055-00019479-00019792 replicating retro element or retrovirus tXF514Qx4Io-00056-00019793-00020108 viral proteins copy their genome by tXF514Qx4Io-00057-00020109-00020474 reverse transcribing RNA to DNA tXF514Qx4Io-00058-00020475-00020864 if viral proteins apperently attached to tXF514Qx4Io-00059-00020865-00021130 cellular mRNA they can reverse tXF514Qx4Io-00060-00021131-00021409 transcribe copies of genes to create tXF514Qx4Io-00061-00021410-00021827 retro genes retro genes usually lack tXF514Qx4Io-00062-00021828-00022103 intronic sequences and often contain tXF514Qx4Io-00063-00022104-00022442 poly sequences that are also integrated tXF514Qx4Io-00064-00022443-00022861 into the genome many retro genes display tXF514Qx4Io-00065-00022862-00023209 changes in gene regulation in comparison tXF514Qx4Io-00066-00023210-00023483 to their parental gene sequences which tXF514Qx4Io-00067-00023484-00024288 sometimes results in novel functions tXF514Qx4Io-00068-00024289-00024871 topic aneuploidy tXF514Qx4Io-00069-00024872-00025190 aneuploidy occurs when nondisjunction at tXF514Qx4Io-00070-00025191-00025439 a single chromosome results in an tXF514Qx4Io-00071-00025440-00025762 abnormal number of chromosomes tXF514Qx4Io-00072-00025763-00026036 aneuploidy is often harmful and in tXF514Qx4Io-00073-00026037-00026336 mammals regularly leads to spontaneous tXF514Qx4Io-00074-00026337-00026660 abortions miscarriages some aneuploid tXF514Qx4Io-00075-00026661-00026948 individuals are viable for example tXF514Qx4Io-00076-00026949-00027320 trisomy 21 in humans which leads to Down tXF514Qx4Io-00077-00027320-00027722 syndrome aneuploidy often alters gene tXF514Qx4Io-00078-00027723-00027992 dosage in ways that are detrimental to tXF514Qx4Io-00079-00027993-00028322 the organism therefore it is unlikely to tXF514Qx4Io-00080-00028323-00029039 spread through populations tXF514Qx4Io-00081-00029039-00029764 topic whole genome duplication whole tXF514Qx4Io-00082-00029766-00030107 genome duplication or polyploidy is a tXF514Qx4Io-00083-00030108-00030380 product of nondisjunction during meiosis tXF514Qx4Io-00084-00030381-00030704 which results in additional copies of tXF514Qx4Io-00085-00030705-00031106 the entire genome polyploidy is common tXF514Qx4Io-00086-00031107-00031361 in plants but historically has also tXF514Qx4Io-00087-00031362-00031643 occurred in animals with two rounds of tXF514Qx4Io-00088-00031644-00031852 whole genome duplication in the tXF514Qx4Io-00089-00031854-00032161 vertebrate lineage leading to humans tXF514Qx4Io-00090-00032162-00032495 after whole genome duplications many tXF514Qx4Io-00091-00032495-00032789 sets of additional genes are eventually tXF514Qx4Io-00092-00032790-00033073 lost returning to singleton state tXF514Qx4Io-00093-00033074-00033476 however retention of many genes most tXF514Qx4Io-00094-00033477-00033806 notably Hox genes has led to adaptive tXF514Qx4Io-00095-00033807-00034240 innovation polyploidy is also a well tXF514Qx4Io-00096-00034241-00034565 known source of speciation as offspring tXF514Qx4Io-00097-00034566-00034733 which have different numbers of tXF514Qx4Io-00098-00034734-00035015 chromosomes compared to parent species tXF514Qx4Io-00099-00035016-00035321 are often unable to interbreed with non tXF514Qx4Io-00100-00035322-00035698 polyploid organisms whole genome tXF514Qx4Io-00101-00035699-00035924 duplications are thought to be less tXF514Qx4Io-00102-00035925-00036179 detrimental than aneuploidy as the tXF514Qx4Io-00103-00036180-00036421 relative dosage of individual genes tXF514Qx4Io-00104-00036422-00037100 should be the same tXF514Qx4Io-00105-00037101-00037797 topic as an evolutionary event tXF514Qx4Io-00106-00037798-00038137 you tXF514Qx4Io-00107-00038138-00038607 topic Meo functionalization tXF514Qx4Io-00108-00038608-00038792 you tXF514Qx4Io-00109-00038793-00039077 gene duplications are an essential tXF514Qx4Io-00110-00039078-00039337 source of genetic novelty that can lead tXF514Qx4Io-00111-00039338-00039746 to evolutionary innovation duplication tXF514Qx4Io-00112-00039747-00040034 creates genetic redundancy where the tXF514Qx4Io-00113-00040035-00040304 second copy of the gene is often free tXF514Qx4Io-00114-00040305-00040583 from selective pressure that is tXF514Qx4Io-00115-00040584-00040835 mutations of it have no deleterious tXF514Qx4Io-00116-00040836-00041264 effects to its host organism if one copy tXF514Qx4Io-00117-00041265-00041602 of a gene experiences a mutation that tXF514Qx4Io-00118-00041603-00041893 affects its original function the second tXF514Qx4Io-00119-00041894-00042152 copy can serve as a spare part and tXF514Qx4Io-00120-00042153-00042376 continue to function correctly tXF514Qx4Io-00121-00042377-00042689 thus duplicate genes accumulate tXF514Qx4Io-00122-00042690-00042959 mutations faster than a functional tXF514Qx4Io-00123-00042960-00043271 single copied gene over generations of tXF514Qx4Io-00124-00043272-00043568 organisms and it is possible for one of tXF514Qx4Io-00125-00043569-00043811 the two copies to develop a new and tXF514Qx4Io-00126-00043812-00044177 different function some examples of such tXF514Qx4Io-00127-00044178-00044437 neo functionalization as the apparent tXF514Qx4Io-00128-00044438-00044765 mutation of a duplicated digestive gene tXF514Qx4Io-00129-00044766-00045023 in a family of ice fish into an tXF514Qx4Io-00130-00045024-00045320 antifreeze gene and duplication leading tXF514Qx4Io-00131-00045321-00045571 to a novel snake venom gene and the tXF514Qx4Io-00132-00045572-00045824 synthesis of one beta hydroxy tXF514Qx4Io-00133-00045825-00046177 testosterone in pigs gene duplication is tXF514Qx4Io-00134-00046178-00046408 believed to play a major role in tXF514Qx4Io-00135-00046409-00046706 evolution this stance has been held by tXF514Qx4Io-00136-00046707-00046946 members of the scientific community for tXF514Qx4Io-00137-00046947-00047196 over 100 years tXF514Qx4Io-00138-00047197-00047527 Susumu Ohno was one of the most famous tXF514Qx4Io-00139-00047528-00047839 developers of this theory in his classic tXF514Qx4Io-00140-00047840-00048304 book evolution by gene duplication 1970 tXF514Qx4Io-00141-00048305-00048677 Ohno argued that gene duplication as the tXF514Qx4Io-00142-00048678-00048964 most important evolutionary force since tXF514Qx4Io-00143-00048965-00049199 the emergence of the Universal common tXF514Qx4Io-00144-00049200-00049400 ancestor tXF514Qx4Io-00145-00049401-00049730 major genome duplication events can be tXF514Qx4Io-00146-00049731-00050030 quite common it is believed that the tXF514Qx4Io-00147-00050031-00050246 entire yeast genome underwent tXF514Qx4Io-00148-00050247-00050647 duplication about 100 million years ago tXF514Qx4Io-00149-00050648-00050927 plants are the most prolific genome tXF514Qx4Io-00150-00050928-00051257 duplicators for example wheat as tXF514Qx4Io-00151-00051258-00051578 hexaploid a kind of polyploid meaning tXF514Qx4Io-00152-00051579-00052361 that it has six copies of its genome tXF514Qx4Io-00153-00052362-00052982 topic sub functionalization tXF514Qx4Io-00154-00052983-00053273 another possible fate for duplicate tXF514Qx4Io-00155-00053274-00053542 genes as that both copies are equally tXF514Qx4Io-00156-00053544-00053777 free to accumulate degenerative tXF514Qx4Io-00157-00053778-00054095 mutations so long as any defects are tXF514Qx4Io-00158-00054096-00054425 complemented by the other copy this tXF514Qx4Io-00159-00054426-00054776 leads to a neutral sub channel ization tXF514Qx4Io-00160-00054777-00055202 or DDC duplication degeneration tXF514Qx4Io-00161-00055203-00055483 complementation model in which the tXF514Qx4Io-00162-00055484-00055751 functionality of the original gene is tXF514Qx4Io-00163-00055752-00056016 distributed among the two copies tXF514Qx4Io-00164-00056017-00056375 neither gene can be lost as both now tXF514Qx4Io-00165-00056376-00056612 perform important non redundant tXF514Qx4Io-00166-00056613-00056915 functions but ultimately neither is able tXF514Qx4Io-00167-00056916-00057223 to achieve novel functionality tXF514Qx4Io-00168-00057224-00057543 sub functionalisation can occur through tXF514Qx4Io-00169-00057544-00057825 neutral processes in which mutations tXF514Qx4Io-00170-00057826-00058084 accumulate with no detrimental or tXF514Qx4Io-00171-00058085-00058482 beneficial effects however in some cases tXF514Qx4Io-00172-00058483-00058798 sub functionalization can occur with tXF514Qx4Io-00173-00058799-00059193 clear adaptive benefits if an ancestral tXF514Qx4Io-00174-00059194-00059521 gene is pleiotropic and performs two tXF514Qx4Io-00175-00059522-00059797 functions often neither one of these two tXF514Qx4Io-00176-00059798-00059994 functions can be changed without tXF514Qx4Io-00177-00059995-00060378 affecting the other function in this way tXF514Qx4Io-00178-00060379-00060640 partitioning the ancestral functions tXF514Qx4Io-00179-00060641-00060916 into two separate genes can allow for tXF514Qx4Io-00180-00060916-00061200 adaptive specialization of sub functions tXF514Qx4Io-00181-00061201-00062026 thereby providing an adaptive benefit tXF514Qx4Io-00182-00062027-00062524 topic loss tXF514Qx4Io-00183-00062525-00062850 often the resulting genomic variation tXF514Qx4Io-00184-00062851-00063087 leads to gene dosage dependent tXF514Qx4Io-00185-00063088-00063379 neurological disorders such as ret like tXF514Qx4Io-00186-00063379-00063622 syndrome and Pella Zayas MERS Bakr tXF514Qx4Io-00187-00063623-00064038 disease such detrimental mutations are tXF514Qx4Io-00188-00064039-00064305 likely to be lost from the population tXF514Qx4Io-00189-00064306-00064557 and will not be preserved or developed tXF514Qx4Io-00190-00064558-00064907 novel functions however many tXF514Qx4Io-00191-00064908-00065215 duplications are in fact not detrimental tXF514Qx4Io-00192-00065216-00065491 or beneficial and these neutral tXF514Qx4Io-00193-00065491-00065757 sequences may be lost or may spread tXF514Qx4Io-00194-00065758-00065991 through the population through random tXF514Qx4Io-00195-00065992-00066794 fluctuations via genetic drift tXF514Qx4Io-00196-00066795-00067182 topic identifying duplications in tXF514Qx4Io-00197-00067183-00067331 sequenced genomes tXF514Qx4Io-00198-00067332-00067714 [Music] tXF514Qx4Io-00199-00067715-00068057 you tXF514Qx4Io-00200-00068058-00068683 topic criteria and single genome scans tXF514Qx4Io-00201-00068684-00068857 you tXF514Qx4Io-00202-00068858-00069163 the two genes that exist after a gene tXF514Qx4Io-00203-00069164-00069432 duplication event are called paralogs tXF514Qx4Io-00204-00069433-00069721 and usually code for proteins with a tXF514Qx4Io-00205-00069722-00070087 similar function and/or structure by tXF514Qx4Io-00206-00070088-00070419 contrast earth Oligocene z' present in tXF514Qx4Io-00207-00070420-00070615 different species which are each tXF514Qx4Io-00208-00070616-00070831 originally derived from the same tXF514Qx4Io-00209-00070832-00071218 ancestral sequence see homology of tXF514Qx4Io-00210-00071219-00071674 sequences in genetics it is important tXF514Qx4Io-00211-00071675-00071923 but often difficult to differentiate tXF514Qx4Io-00212-00071924-00072213 between paralogs and orthologs in tXF514Qx4Io-00213-00072214-00072651 biological research experiments on human tXF514Qx4Io-00214-00072652-00072910 gene function can often be carried out tXF514Qx4Io-00215-00072911-00073206 on other species if a homologue to a tXF514Qx4Io-00216-00073207-00073476 human gene can be found in the genome of tXF514Qx4Io-00217-00073477-00073771 that species but only if the homologue tXF514Qx4Io-00218-00073772-00074167 is orthologous if they are paralogs and tXF514Qx4Io-00219-00074168-00074434 resulted from a gene duplication event tXF514Qx4Io-00220-00074435-00074674 their functions are likely to be too tXF514Qx4Io-00221-00074675-00075006 different one or more copies of tXF514Qx4Io-00222-00075007-00075304 duplicated genes that constitute a gene tXF514Qx4Io-00223-00075305-00075588 family may be affected by insertion of tXF514Qx4Io-00224-00075589-00075922 transpose ax balelo's a significant tXF514Qx4Io-00225-00075923-00076171 variation between them in their sequence tXF514Qx4Io-00226-00076172-00076456 and finally may become responsible for tXF514Qx4Io-00227-00076457-00076876 divergent evolution this may also render tXF514Qx4Io-00228-00076877-00077076 the chances and the rate of gene tXF514Qx4Io-00229-00077077-00077353 conversion between the homologs of gene tXF514Qx4Io-00230-00077354-00077668 duplicates due to less or no similarity tXF514Qx4Io-00231-00077669-00078076 in their sequences paralogs can be tXF514Qx4Io-00232-00078077-00078361 identified in single genomes through a tXF514Qx4Io-00233-00078362-00078640 sequence comparison of all annotated tXF514Qx4Io-00234-00078641-00078981 gene models to one another such a tXF514Qx4Io-00235-00078982-00079222 comparison can be performed on tXF514Qx4Io-00236-00079223-00079576 translated amino acid sequences eg tXF514Qx4Io-00237-00079577-00080068 blastp TBL ast X to identify ancient tXF514Qx4Io-00238-00080069-00080380 duplications or on DNA nucleotide tXF514Qx4Io-00239-00080381-00080740 sequences eg blastn megablast tXF514Qx4Io-00240-00080741-00081063 to identify more recent duplications tXF514Qx4Io-00241-00081064-00081375 most studies to identify gene tXF514Qx4Io-00242-00081376-00081681 duplications require reciprocal best tXF514Qx4Io-00243-00081682-00082018 hits or fuzzy reciprocal best hits where tXF514Qx4Io-00244-00082019-00082285 each paralog must be the other single tXF514Qx4Io-00245-00082286-00082593 best match in a sequence comparison most tXF514Qx4Io-00246-00082594-00082888 gene duplications exist as low copy tXF514Qx4Io-00247-00082889-00083265 repeats LCR's rather highly repetitive tXF514Qx4Io-00248-00083266-00083606 sequences like transpose ax balelo's tXF514Qx4Io-00249-00083607-00083953 they are mostly found in Para centra nam tXF514Qx4Io-00250-00083954-00084187 ik sub telomeric and interstitial tXF514Qx4Io-00251-00084188-00084679 regions of a chromosome many LCR's due tXF514Qx4Io-00252-00084680-00084902 to their size greater than one tXF514Qx4Io-00253-00084903-00085241 kilobit similarity and orientation are tXF514Qx4Io-00254-00085242-00085529 highly susceptible to duplications and tXF514Qx4Io-00255-00085530-00086141 deletions tXF514Qx4Io-00256-00086142-00086527 topic genomic microarrays detect tXF514Qx4Io-00257-00086528-00086996 duplications tXF514Qx4Io-00258-00086997-00087296 technologies such as genomic microarrays tXF514Qx4Io-00259-00087297-00087618 also called array comparative genomic tXF514Qx4Io-00260-00087619-00088005 hybridization array CGH are used to tXF514Qx4Io-00261-00088006-00088308 detect chromosomal abnormalities such as tXF514Qx4Io-00262-00088309-00088584 micro duplications in a high-throughput tXF514Qx4Io-00263-00088585-00089022 fashion from genomic DNA samples in tXF514Qx4Io-00264-00089023-00089474 particular DNA microarray technology can tXF514Qx4Io-00265-00089475-00089726 simultaneously monitor the expression tXF514Qx4Io-00266-00089727-00090015 levels of thousands of genes across many tXF514Qx4Io-00267-00090016-00090300 treatments or experimental conditions tXF514Qx4Io-00268-00090301-00090570 greatly facilitating the evolutionary tXF514Qx4Io-00269-00090571-00090894 studies of gene regulation after gene tXF514Qx4Io-00270-00090895-00091644 duplication or speciation tXF514Qx4Io-00271-00091645-00092148 topic next generation sequencing tXF514Qx4Io-00272-00092149-00092335 you tXF514Qx4Io-00273-00092336-00092634 gene duplications can also be identified tXF514Qx4Io-00274-00092635-00092897 through the use of next-generation tXF514Qx4Io-00275-00092898-00093312 sequencing platforms the simplest means tXF514Qx4Io-00276-00093313-00093612 to identify duplications in genomic tXF514Qx4Io-00277-00093613-00093859 resequencing data as through the use of tXF514Qx4Io-00278-00093860-00094246 paired and sequencing reads tandem tXF514Qx4Io-00279-00094247-00094557 duplications are indicated by sequencing tXF514Qx4Io-00280-00094558-00094826 read pairs which map in abnormal tXF514Qx4Io-00281-00094827-00095191 orientations through a combination of tXF514Qx4Io-00282-00095192-00095478 increased sequence coverage and abnormal tXF514Qx4Io-00283-00095479-00095775 mapping orientation it is possible to tXF514Qx4Io-00284-00095776-00096048 identify duplications in genomic tXF514Qx4Io-00285-00096049-00096700 sequencing data tXF514Qx4Io-00286-00096701-00097335 topic as amplification tXF514Qx4Io-00287-00097336-00097641 gene duplication does not necessarily tXF514Qx4Io-00288-00097642-00097973 constitute a lasting change in a species tXF514Qx4Io-00289-00097974-00098409 genome in fact such changes often don't tXF514Qx4Io-00290-00098410-00098813 last past the initial host organism from tXF514Qx4Io-00291-00098814-00099106 the perspective of molecular genetics tXF514Qx4Io-00292-00099107-00099378 amplification as one of many ways in tXF514Qx4Io-00293-00099379-00099667 which a gene can be over expressed tXF514Qx4Io-00294-00099668-00099960 genetic amplification can occur tXF514Qx4Io-00295-00099961-00100205 artificially as with the use of the tXF514Qx4Io-00296-00100206-00100478 polymerase chain reaction technique to tXF514Qx4Io-00297-00100479-00100829 amplify short strands of DNA in vitro tXF514Qx4Io-00298-00100830-00101123 using enzymes or it can occur naturally tXF514Qx4Io-00299-00101124-00101548 as described above if it's a natural tXF514Qx4Io-00300-00101549-00101871 duplication it can still take place in a tXF514Qx4Io-00301-00101872-00102171 somatic cell rather than a germline cell tXF514Qx4Io-00302-00102172-00102440 which would be necessary for a lasting tXF514Qx4Io-00303-00102441-00103127 evolutionary change tXF514Qx4Io-00304-00103128-00103760 topic role in cancer tXF514Qx4Io-00305-00103761-00104077 duplications of oncogenes are a common tXF514Qx4Io-00306-00104078-00104457 cause of many types of cancer in such tXF514Qx4Io-00307-00104458-00104784 cases the genetic duplication occurs in tXF514Qx4Io-00308-00104785-00105055 a somatic cell and effects only the tXF514Qx4Io-00309-00105056-00105333 genome of the cancer cells themselves tXF514Qx4Io-00310-00105334-00105646 not the entire organism much less any tXF514Qx4Io-00311-00105647-00105901 subsequent offspring tXF514Qx4Io-00312-00105902-00106332 you tXF514Qx4Io-00313-00106333-00106929 topic see also tXF514Qx4Io-00314-00106930-00107519 comparative genomics human genome in tXF514Qx4Io-00315-00107520-00108256 paranoid molecular evolution pseudogenes tXF514Qx4Io-00316-00108257-00108625 tandem X in duplication tXF514Qx4Io-00317-00108626-00108979 unequal crossing over tYWZ_t6jXuy-00000-00000057-00000373 IBM research al-midan is in Almaden tYWZ_t6jXuy-00001-00000374-00000651 Valley San Jose California and is one of tYWZ_t6jXuy-00002-00000652-00000732 IBM's tYWZ_t6jXuy-00003-00000733-00001033 12 worldwide research labs that form IBM tYWZ_t6jXuy-00004-00001034-00001374 Research its scientists perform basic tYWZ_t6jXuy-00005-00001375-00001590 and applied research in computer science tYWZ_t6jXuy-00006-00001591-00001879 services storage systems physical tYWZ_t6jXuy-00007-00001880-00002113 sciences and Materials Science and tYWZ_t6jXuy-00008-00002114-00002500 Technology the center opened in 1986 and tYWZ_t6jXuy-00009-00002501-00002718 continues the research started in San tYWZ_t6jXuy-00010-00002719-00003058 Jose more than 50 years ago nearly all tYWZ_t6jXuy-00011-00003059-00003331 of Alma Don's approximately 500 research tYWZ_t6jXuy-00012-00003332-00003577 employees are in technical functions and tYWZ_t6jXuy-00013-00003578-00003922 more than half of these hold PhDs the tYWZ_t6jXuy-00014-00003922-00004243 lab is home to 10 IBM fellows 10 IBM tYWZ_t6jXuy-00015-00004244-00004527 distinguished engineers 9 IBM Master tYWZ_t6jXuy-00016-00004528-00004770 inventors and 17 members of the IBM tYWZ_t6jXuy-00017-00004771-00005149 Academy of Technology Almaden occupies tYWZ_t6jXuy-00018-00005150-00005449 part of a site owned by IBM at 6:50 tYWZ_t6jXuy-00019-00005450-00005772 Harry wrote on nearly 700 acres 2.8 tYWZ_t6jXuy-00020-00005773-00005997 square kilometers of land in the hills tYWZ_t6jXuy-00021-00005998-00006318 above Silicon Valley the site built in tYWZ_t6jXuy-00022-00006319-00006616 1985 for the Research Center was chosen tYWZ_t6jXuy-00023-00006617-00006798 because of its close proximity to tYWZ_t6jXuy-00024-00006800-00007144 Stanford University UC Santa Cruz UC tYWZ_t6jXuy-00025-00007145-00007296 Berkeley and other collaborative tYWZ_t6jXuy-00026-00007297-00007627 academic institutions today the research tYWZ_t6jXuy-00027-00007628-00007864 division is still the largest tenant of tYWZ_t6jXuy-00028-00007865-00008070 the site but the majority of occupants tYWZ_t6jXuy-00029-00008072-00008409 work for other divisions of IBM IBM tYWZ_t6jXuy-00030-00008410-00008662 opened its first West Coast Research tYWZ_t6jXuy-00031-00008663-00008923 Center the San Jose research laboratory tYWZ_t6jXuy-00032-00008924-00009294 in 1952 managed by Reynold B Johnson tYWZ_t6jXuy-00033-00009295-00009559 amongst its first developments was the tYWZ_t6jXuy-00034-00009560-00009906 IBM 350 the first commercial moving head tYWZ_t6jXuy-00035-00009907-00010309 hard disk drive launched in 1956 this tYWZ_t6jXuy-00036-00010310-00010656 saw use in the IBM 305 romic computer tYWZ_t6jXuy-00037-00010657-00010938 system subdivisions included the tYWZ_t6jXuy-00038-00010939-00011151 advanced systems development division tYWZ_t6jXuy-00039-00011152-00011398 directors of the center include hard tYWZ_t6jXuy-00040-00011399-00011681 disk drive developer Jack Harker tYWZ_t6jXuy-00041-00011682-00011941 prompted by a need for additional space tYWZ_t6jXuy-00042-00011942-00012174 the center moved to its present Almaden tYWZ_t6jXuy-00043-00012175-00012628 location in 1986 scientists at IBM tYWZ_t6jXuy-00044-00012629-00012825 Almaden have contributed to several tYWZ_t6jXuy-00045-00012826-00013041 scientific discoveries such as the tYWZ_t6jXuy-00046-00013042-00013246 development of photoresists and the tYWZ_t6jXuy-00047-00013247-00013411 quantum Mirage effect the tYWZ_t6jXuy-00048-00013412-00013536 following are some of the famous tYWZ_t6jXuy-00049-00013537-00013719 scientists who have worked in the past tYWZ_t6jXuy-00050-00013720-00013900 or are currently working in this tYWZ_t6jXuy-00051-00013901-00014175 laboratory Rakesh Agrawal John Backus tYWZ_t6jXuy-00052-00014176-00014475 Raymond F boys Donald D Chamberlain tYWZ_t6jXuy-00053-00014476-00014805 Ashok Kay Chandra Edgar F Codd Mark Dean tYWZ_t6jXuy-00054-00014806-00015141 Cynthia jerk Donny glar Ronald Fagan Jim tYWZ_t6jXuy-00055-00015143-00015322 Gray Laura M Haas tYWZ_t6jXuy-00056-00015322-00015571 Joseph Halpern Andreas J Heinrich tYWZ_t6jXuy-00057-00015572-00015811 Reynold be Johnson Maria clove a tYWZ_t6jXuy-00058-00015812-00016111 Jaishankar Menon Dharmendra Mata William tYWZ_t6jXuy-00059-00016112-00016516 emo earner C Mohan Stuart Parkin Nick tYWZ_t6jXuy-00060-00016517-00016768 pip injure Patricia Salinger Ted sell tYWZ_t6jXuy-00061-00016769-00016999 Kerr Barbara Simon's ramakrishnan tYWZ_t6jXuy-00062-00017000-00017278 Srikant Larry stockmeyer moshav Rd tYWZ_t6jXuy-00063-00017279-00017569 Jennifer Widom tZda8iyqZxM-00000-00000416-00000624 stop posting about tZda8iyqZxM-00001-00000625-00003533 [Music] tZda8iyqZxM-00002-00003534-00003622 foreign tZda8iyqZxM-00003-00003624-00006383 [Music] tZda8iyqZxM-00004-00006384-00006463 foreign tZda8iyqZxM-00005-00006464-00009304 [Music] tZQ7dnb0nbI-00000-00000104-00000407 sega games co limited stylized as sega tZQ7dnb0nbI-00001-00000408-00000647 is a japanese multinational video game tZQ7dnb0nbI-00002-00000648-00000839 developer and publisher headquartered in tZQ7dnb0nbI-00003-00000840-00001023 tokyo japan tZQ7dnb0nbI-00004-00001024-00001231 the company previously known as both tZQ7dnb0nbI-00005-00001232-00001439 sega enterprises limited and sega tZQ7dnb0nbI-00006-00001440-00001655 corporation is a subsidiary of sega tZQ7dnb0nbI-00007-00001655-00001902 holdings co limited which itself is part tZQ7dnb0nbI-00008-00001903-00002118 of sega sami holdings tZQ7dnb0nbI-00009-00002119-00002359 sega's north american division sega of tZQ7dnb0nbI-00010-00002360-00002567 america is headquartered in irvine tZQ7dnb0nbI-00011-00002568-00002791 california while its european division tZQ7dnb0nbI-00012-00002792-00002975 sega of europe is headquartered in tZQ7dnb0nbI-00013-00002976-00003102 london tZQ7dnb0nbI-00014-00003103-00003319 the formation of sega is traced back to tZQ7dnb0nbI-00015-00003320-00003543 the founding of nihon gorak ubusin in tZQ7dnb0nbI-00016-00003544-00003783 1960 to take over the distribution tZQ7dnb0nbI-00017-00003784-00004063 activities of service games of japan tZQ7dnb0nbI-00018-00004064-00004270 after acquiring rosen enterprises in tZQ7dnb0nbI-00019-00004271-00004575 1965 the company became known as sega tZQ7dnb0nbI-00020-00004576-00004767 enterprises limited tZQ7dnb0nbI-00021-00004768-00004983 sega began developing coin-operated tZQ7dnb0nbI-00022-00004984-00005302 games in 1966 with periscope an arcade tZQ7dnb0nbI-00023-00005303-00005399 game tZQ7dnb0nbI-00024-00005400-00005686 in 1969 sega was sold to gulf and tZQ7dnb0nbI-00025-00005687-00005879 western industries and continued its tZQ7dnb0nbI-00026-00005880-00006134 successful arcade game business tZQ7dnb0nbI-00027-00006135-00006351 in response to a downturn in the arcade tZQ7dnb0nbI-00028-00006352-00006614 game business in the early 1980s sega tZQ7dnb0nbI-00029-00006615-00006878 began to develop video game consoles tZQ7dnb0nbI-00030-00006879-00007127 starting with the sg-1000 and master tZQ7dnb0nbI-00031-00007128-00007327 system but they struggled against tZQ7dnb0nbI-00032-00007328-00007470 competitors like the nintendo tZQ7dnb0nbI-00033-00007472-00007678 entertainment system tZQ7dnb0nbI-00034-00007679-00007927 sega's next console the sega genesis tZQ7dnb0nbI-00035-00007928-00008119 known as the mega drive outside of north tZQ7dnb0nbI-00036-00008120-00008414 america was released in 1988. tZQ7dnb0nbI-00037-00008415-00008583 although it initially struggled the tZQ7dnb0nbI-00038-00008584-00008791 genesis became a resounding commercial tZQ7dnb0nbI-00039-00008792-00008991 success after the release of sonic the tZQ7dnb0nbI-00040-00008992-00009271 hedgehog in 1991 and outsold its main tZQ7dnb0nbI-00041-00009272-00009446 competitor the super nintendo tZQ7dnb0nbI-00042-00009447-00009606 entertainment system throughout the tZQ7dnb0nbI-00043-00009607-00009846 first half of the 1990s tZQ7dnb0nbI-00044-00009847-00010078 however sega's second half of the decade tZQ7dnb0nbI-00045-00010079-00010295 was characterized by commercial failures tZQ7dnb0nbI-00046-00010296-00010542 such as the 32x sega saturn and tZQ7dnb0nbI-00047-00010543-00010687 dreamcast tZQ7dnb0nbI-00048-00010688-00010959 in 2001 sega stopped manufacturing tZQ7dnb0nbI-00049-00010960-00011135 consoles to become a third-party tZQ7dnb0nbI-00050-00011136-00011342 developer and publisher and was acquired tZQ7dnb0nbI-00051-00011343-00011678 by sami corporation in 2004. tZQ7dnb0nbI-00052-00011679-00011870 sega is known for publishing several tZQ7dnb0nbI-00053-00011871-00012087 multi-million selling game franchises tZQ7dnb0nbI-00054-00012088-00012342 notably sonic the hedgehog total war and tZQ7dnb0nbI-00055-00012343-00012567 yakuza in addition to console video tZQ7dnb0nbI-00056-00012568-00012799 games sega is the world's most prolific tZQ7dnb0nbI-00057-00012800-00012999 arcade game producer tZQ7dnb0nbI-00058-00013000-00013207 sega also has several divisions and tZQ7dnb0nbI-00059-00013208-00013383 subsidiaries that produce other tZQ7dnb0nbI-00060-00013384-00013591 entertainment products including sega tZQ7dnb0nbI-00061-00013591-00013799 toys as well as operation of arcade tZQ7dnb0nbI-00062-00013800-00013919 centers tZQ7dnb0nbI-00063-00013919-00014199 today sega is a subsidiary of sega sami tZQ7dnb0nbI-00064-00014200-00014399 holdings a corporate conglomerate with tZQ7dnb0nbI-00065-00014400-00015230 over 60 individual subsidiaries tZQ7dnb0nbI-00066-00015231-00016086 history tZQ7dnb0nbI-00067-00016087-00016886 origins and arcade success 1940-1982 tZQ7dnb0nbI-00068-00016887-00017167 in 1940 american businessmen martin tZQ7dnb0nbI-00069-00017168-00017383 bromley irving bromberg and james tZQ7dnb0nbI-00070-00017384-00017550 humpert formed standard games in tZQ7dnb0nbI-00071-00017551-00017814 honolulu hawaii to provide coin-operated tZQ7dnb0nbI-00072-00017815-00018111 amusement machines to military bases tZQ7dnb0nbI-00073-00018112-00018294 they saw that the increase in military tZQ7dnb0nbI-00074-00018295-00018519 personnel with the onset of world war ii tZQ7dnb0nbI-00075-00018520-00018711 would create demand for entertainment at tZQ7dnb0nbI-00076-00018712-00018894 military bases tZQ7dnb0nbI-00077-00018895-00019119 after the war the founders sold standard tZQ7dnb0nbI-00078-00019120-00019335 games and established a new distributor tZQ7dnb0nbI-00079-00019336-00019535 service games named for the military tZQ7dnb0nbI-00080-00019536-00019663 focus tZQ7dnb0nbI-00081-00019664-00019950 in 1951 the united states government tZQ7dnb0nbI-00082-00019951-00020127 outlawed slot machines in u.s tZQ7dnb0nbI-00083-00020128-00020463 territories so in 1952 bromley sent two tZQ7dnb0nbI-00084-00020464-00020647 employees richard stewart and ray tZQ7dnb0nbI-00085-00020648-00020855 lemaire to tokyo to establish a new tZQ7dnb0nbI-00086-00020856-00020991 distributor tZQ7dnb0nbI-00087-00020992-00021239 the company provided coin-operated slot tZQ7dnb0nbI-00088-00021240-00021486 machines to u.s bases in japan and by tZQ7dnb0nbI-00089-00021487-00021750 1953 had changed its name to service tZQ7dnb0nbI-00090-00021751-00021911 games of japan tZQ7dnb0nbI-00091-00021912-00022143 the name sega an abbreviation of service tZQ7dnb0nbI-00092-00022144-00022430 games was first used in 1954 on the tZQ7dnb0nbI-00093-00022431-00022671 diamond star machine a slot machine on tZQ7dnb0nbI-00094-00022672-00023007 may 31 1960 service games of japan was tZQ7dnb0nbI-00095-00023008-00023127 dissolved tZQ7dnb0nbI-00096-00023128-00023350 on june 3 bromley established two tZQ7dnb0nbI-00097-00023351-00023527 companies to take over its business tZQ7dnb0nbI-00098-00023528-00023791 activities nihon goraku busan and nihan tZQ7dnb0nbI-00099-00023792-00024055 kikai sezo tZQ7dnb0nbI-00100-00024056-00024286 focused on manufacturing sega machines tZQ7dnb0nbI-00101-00024287-00024463 while goroku busan served as a tZQ7dnb0nbI-00102-00024464-00024614 distributor and operator of tZQ7dnb0nbI-00103-00024615-00024830 coin-operated machines particularly tZQ7dnb0nbI-00104-00024831-00024975 jukeboxes tZQ7dnb0nbI-00105-00024976-00025383 the two companies merged in 1964 in tZQ7dnb0nbI-00106-00025384-00025606 david rosen an american officer in the tZQ7dnb0nbI-00107-00025607-00025814 united states air force stationed in tZQ7dnb0nbI-00108-00025816-00026039 japan launched a two-minute photo booth tZQ7dnb0nbI-00109-00026039-00026223 business in tokyo tZQ7dnb0nbI-00110-00026224-00026446 this company became rosen enterprises tZQ7dnb0nbI-00111-00026447-00026679 and in 1957 began importing tZQ7dnb0nbI-00112-00026680-00026935 coin-operated games to japan tZQ7dnb0nbI-00113-00026936-00027279 in 1965 nihon goraku busan acquired tZQ7dnb0nbI-00114-00027280-00027518 rosen's company to form sega enterprises tZQ7dnb0nbI-00115-00027519-00027639 limited tZQ7dnb0nbI-00116-00027639-00027846 rosen was installed as the ceo and tZQ7dnb0nbI-00117-00027847-00028135 managing director shortly afterward sega tZQ7dnb0nbI-00118-00028136-00028343 stopped leasing to military bases and tZQ7dnb0nbI-00119-00028344-00028535 moved its focus from slot machines to tZQ7dnb0nbI-00120-00028536-00028735 become a publicly traded company of tZQ7dnb0nbI-00121-00028736-00028999 coin-operated amusement machines tZQ7dnb0nbI-00122-00029000-00029279 its imports included rock ola jukeboxes tZQ7dnb0nbI-00123-00029280-00029511 pinball games by williams and pinball tZQ7dnb0nbI-00124-00029512-00029718 and gun games by midway games because tZQ7dnb0nbI-00125-00029719-00029935 sega imported second-hand machines that tZQ7dnb0nbI-00126-00029936-00030135 frequently required maintenance sega tZQ7dnb0nbI-00127-00030136-00030318 began the transition from importer to tZQ7dnb0nbI-00128-00030319-00030543 manufacturer by constructing replacement tZQ7dnb0nbI-00129-00030544-00030831 guns and flippers for its imported games tZQ7dnb0nbI-00130-00030832-00031055 according to former sega director akira tZQ7dnb0nbI-00131-00031056-00031279 nagai this led to sega developing their tZQ7dnb0nbI-00132-00031280-00031446 own games as well tZQ7dnb0nbI-00133-00031447-00031670 the first electromechanical game sega tZQ7dnb0nbI-00134-00031672-00031902 manufactured was the submarine simulator tZQ7dnb0nbI-00135-00031903-00032118 game periscope originally released by tZQ7dnb0nbI-00136-00032119-00032351 namco and licensed to sega for worldwide tZQ7dnb0nbI-00137-00032352-00032623 release in the late 1960s tZQ7dnb0nbI-00138-00032624-00032831 the game sported light and sound effects tZQ7dnb0nbI-00139-00032832-00033031 considered innovative and was successful tZQ7dnb0nbI-00140-00033032-00033167 in japan tZQ7dnb0nbI-00141-00033168-00033374 it was exported to europe and the united tZQ7dnb0nbI-00142-00033375-00033535 states and placed in malls and tZQ7dnb0nbI-00143-00033536-00033702 department stores tZQ7dnb0nbI-00144-00033703-00033967 it cost 25 cents per play in the united tZQ7dnb0nbI-00145-00033968-00034255 states helping standardize the price tZQ7dnb0nbI-00146-00034256-00034471 saga was surprised by the success and tZQ7dnb0nbI-00147-00034472-00034655 for the next two years produced and tZQ7dnb0nbI-00148-00034656-00034902 exported between 8 and 10 games per year tZQ7dnb0nbI-00149-00034903-00035071 following financial struggles and tZQ7dnb0nbI-00150-00035072-00035423 rampant piracy in 1969 saga was sold to tZQ7dnb0nbI-00151-00035424-00035630 american conglomerate gulf and western tZQ7dnb0nbI-00152-00035631-00035862 industries although rosen remained ceo tZQ7dnb0nbI-00153-00035863-00036023 following the sale tZQ7dnb0nbI-00154-00036024-00036190 rosen continued to develop his tZQ7dnb0nbI-00155-00036191-00036374 relationship with gulf and western tZQ7dnb0nbI-00156-00036375-00036655 chairman charles bloodhorn and in 1974 tZQ7dnb0nbI-00157-00036656-00036887 gulf and western made sega enterprises tZQ7dnb0nbI-00158-00036888-00037095 limited a subsidiary of an american tZQ7dnb0nbI-00159-00037096-00037399 company renamed sega enterprises inc tZQ7dnb0nbI-00160-00037400-00037615 sega released pong tron its first tZQ7dnb0nbI-00161-00037616-00037935 video-based game in 1973 despite late tZQ7dnb0nbI-00162-00037936-00038174 competition from taito's hit arcade game tZQ7dnb0nbI-00163-00038175-00038487 space invaders in 1978 sega prospered tZQ7dnb0nbI-00164-00038488-00038679 from the arcade game boom of the late tZQ7dnb0nbI-00165-00038680-00038983 1970s with revenues climbing to over 100 tZQ7dnb0nbI-00166-00038984-00039271 million by 1979. tZQ7dnb0nbI-00167-00039272-00039511 during this period sega acquired gremlin tZQ7dnb0nbI-00168-00039512-00039707 industries a manufacturer of tZQ7dnb0nbI-00169-00039708-00039974 microprocessor-based arcade games tZQ7dnb0nbI-00170-00039975-00040223 in the early 1980s sega was one of the tZQ7dnb0nbI-00171-00040224-00040455 top five arcade game manufacturers tZQ7dnb0nbI-00172-00040456-00040662 active in the united states as company tZQ7dnb0nbI-00173-00040663-00041043 revenues rose to 214 million tZQ7dnb0nbI-00174-00041044-00041318 1979 saw the release of head-on which tZQ7dnb0nbI-00175-00041319-00041558 introduced the eat the dots tZQ7dnb0nbI-00176-00041559-00041843 gameplay namco later used in pac-man in tZQ7dnb0nbI-00177-00041844-00042158 1981 sega licensed and released frogger tZQ7dnb0nbI-00178-00042159-00042423 its most successful game until then tZQ7dnb0nbI-00179-00042424-00042718 in 1982 sega introduced the first game tZQ7dnb0nbI-00180-00042719-00043127 with isometric graphics zaxon tZQ7dnb0nbI-00181-00043128-00043483 topic entry into the home console market tZQ7dnb0nbI-00182-00043484-00043711 1982-1989 a downturn in the arcade tZQ7dnb0nbI-00183-00043712-00044007 business starting in 1982 seriously hurt tZQ7dnb0nbI-00184-00044008-00044215 sega leading gulf and western to sell tZQ7dnb0nbI-00185-00044216-00044439 its north american arcade manufacturing tZQ7dnb0nbI-00186-00044440-00044630 organization and the licensing rights tZQ7dnb0nbI-00187-00044631-00044783 for its arcade games to bally tZQ7dnb0nbI-00188-00044784-00044935 manufacturing tZQ7dnb0nbI-00189-00044936-00045118 the company retained sega's north tZQ7dnb0nbI-00190-00045119-00045383 american r d operation and its japanese tZQ7dnb0nbI-00191-00045384-00045702 subsidiary sega enterprises limited tZQ7dnb0nbI-00192-00045703-00045935 with its arcade business in decline gulf tZQ7dnb0nbI-00193-00045936-00046151 and western executives turned to sega tZQ7dnb0nbI-00194-00046152-00046358 enterprises limited president hayo tZQ7dnb0nbI-00195-00046359-00046662 nakayama who owned escobuki esco trading tZQ7dnb0nbI-00196-00046663-00046974 acquired by rosen in 1979. tZQ7dnb0nbI-00197-00046975-00047183 nakayama advocated that the company tZQ7dnb0nbI-00198-00047184-00047390 leverage its hardware expertise to move tZQ7dnb0nbI-00199-00047391-00047607 into the home console market in japan tZQ7dnb0nbI-00200-00047608-00047855 which was in its infancy at the time tZQ7dnb0nbI-00201-00047856-00048086 this led to sega's first home video game tZQ7dnb0nbI-00202-00048087-00048415 system the sg-1000 in japan tZQ7dnb0nbI-00203-00048416-00048607 rebranded versions were released in tZQ7dnb0nbI-00204-00048608-00048846 several other markets worldwide due in tZQ7dnb0nbI-00205-00048847-00049118 part to the sg-1000's steadier stream of tZQ7dnb0nbI-00206-00049119-00049351 releases and to a recall on famicom tZQ7dnb0nbI-00207-00049352-00049611 units by primary competitor nintendo the tZQ7dnb0nbI-00208-00049612-00050086 sg-1000 sold 160 000 units in 1983 far tZQ7dnb0nbI-00209-00050087-00050327 exceeding sega's projection of 50 000 in tZQ7dnb0nbI-00210-00050328-00050471 the first year tZQ7dnb0nbI-00211-00050472-00050767 however by 1984 the famicom began to tZQ7dnb0nbI-00212-00050768-00051039 outpace the sg-1000 in part because tZQ7dnb0nbI-00213-00051040-00051263 nintendo boosted its games library by tZQ7dnb0nbI-00214-00051264-00051463 courting third-party developers whereas tZQ7dnb0nbI-00215-00051464-00051638 sega was hesitant to collaborate with tZQ7dnb0nbI-00216-00051639-00051790 companies they were competing with in tZQ7dnb0nbI-00217-00051791-00051926 arcades tZQ7dnb0nbI-00218-00051927-00052199 shortly after the launch of the sg-1000 tZQ7dnb0nbI-00219-00052200-00052382 and the death of company founder charles tZQ7dnb0nbI-00220-00052383-00052582 bloodhorn gulf and western began to tZQ7dnb0nbI-00221-00052583-00052775 divest its secondary businesses tZQ7dnb0nbI-00222-00052776-00052959 sanakayama and rosen arranged a tZQ7dnb0nbI-00223-00052960-00053135 management buyout of the japanese tZQ7dnb0nbI-00224-00053136-00053399 subsidiary in 1984 with financial tZQ7dnb0nbI-00225-00053400-00053671 backing from csk corporation a prominent tZQ7dnb0nbI-00226-00053672-00053894 japanese software company tZQ7dnb0nbI-00227-00053895-00054103 sega's japanese assets were purchased tZQ7dnb0nbI-00228-00054104-00054326 for 38 million dollars by a group of tZQ7dnb0nbI-00229-00054327-00054607 investors led by rosen and nakayama tZQ7dnb0nbI-00230-00054608-00054935 isao okawa chairman of csk became tZQ7dnb0nbI-00231-00054936-00055159 chairman while nakayama was installed as tZQ7dnb0nbI-00232-00055160-00055430 ceo of sega enterprises limited sega tZQ7dnb0nbI-00233-00055432-00055638 began working on the mark iii in japan tZQ7dnb0nbI-00234-00055639-00055823 in 1985. tZQ7dnb0nbI-00235-00055824-00056038 the mark iii was a redesigned iteration tZQ7dnb0nbI-00236-00056039-00056294 of the sg-100 engineered by the same tZQ7dnb0nbI-00237-00056295-00056391 team tZQ7dnb0nbI-00238-00056391-00056599 for its north america release sega tZQ7dnb0nbI-00239-00056600-00056791 rebranded the mark iii as the master tZQ7dnb0nbI-00240-00056791-00057007 system with a futuristic design intended tZQ7dnb0nbI-00241-00057008-00057230 to appeal to western tastes tZQ7dnb0nbI-00242-00057232-00057447 the mark iii was released in japan in tZQ7dnb0nbI-00243-00057448-00057854 october 1985 at a price of 15 000 yen tZQ7dnb0nbI-00244-00057855-00058063 despite featuring more powerful hardware tZQ7dnb0nbI-00245-00058064-00058254 than the famicom the mark iii was tZQ7dnb0nbI-00246-00058255-00058438 unsuccessful at launch tZQ7dnb0nbI-00247-00058439-00058638 as nintendo required third-party tZQ7dnb0nbI-00248-00058639-00058854 developers not to publish their famicom tZQ7dnb0nbI-00249-00058855-00059087 games on other consoles sega developed tZQ7dnb0nbI-00250-00059088-00059279 its own games and obtained the rights to tZQ7dnb0nbI-00251-00059279-00059471 port games from other developers but tZQ7dnb0nbI-00252-00059472-00059638 they did not sell well sales of the tZQ7dnb0nbI-00253-00059639-00059854 master system in the united states were tZQ7dnb0nbI-00254-00059855-00060063 handicapped by ineffective marketing by tZQ7dnb0nbI-00255-00060064-00060263 tonka who marketed the console there on tZQ7dnb0nbI-00256-00060264-00060638 sega's behalf by early 1992 production tZQ7dnb0nbI-00257-00060639-00060854 had ceased in north america having sold tZQ7dnb0nbI-00258-00060855-00061142 between 1.5 million and 2 million units tZQ7dnb0nbI-00259-00061144-00061326 behind nintendo and atari which tZQ7dnb0nbI-00260-00061327-00061591 controlled 80 and 12 of the market tZQ7dnb0nbI-00261-00061591-00061735 respectively tZQ7dnb0nbI-00262-00061736-00061966 however the master system was eventually tZQ7dnb0nbI-00263-00061967-00062175 a success in europe where it outsold the tZQ7dnb0nbI-00264-00062176-00062430 nes by a considerable margin tZQ7dnb0nbI-00265-00062432-00062726 as late as 1993 the master system's tZQ7dnb0nbI-00266-00062727-00062947 active installed user base in europe was tZQ7dnb0nbI-00267-00062948-00063326 6.25 million units the master system has tZQ7dnb0nbI-00268-00063327-00063550 had continued success in brazil where tZQ7dnb0nbI-00269-00063551-00063742 new versions continue to be released tZQ7dnb0nbI-00270-00063744-00063935 distributed by sega's partner in the tZQ7dnb0nbI-00271-00063936-00064103 region techtoy tZQ7dnb0nbI-00272-00064104-00064391 by 2016 the master system had sold 8 tZQ7dnb0nbI-00273-00064391-00064687 million units in brazil its continuing tZQ7dnb0nbI-00274-00064688-00064879 success there makes the master system tZQ7dnb0nbI-00275-00064879-00065679 the longest lived console in history tZQ7dnb0nbI-00276-00065680-00065911 genesis sonic the hedgehog and tZQ7dnb0nbI-00277-00065912-00066711 mainstream success 1989-1994 tZQ7dnb0nbI-00278-00066712-00066887 sega released the master system's tZQ7dnb0nbI-00279-00066888-00067126 successor the mega drive in japan on tZQ7dnb0nbI-00280-00067127-00067431 october 29 1988 though the launch was tZQ7dnb0nbI-00281-00067432-00067623 overshadowed by nintendo's release of tZQ7dnb0nbI-00282-00067624-00067919 super mario bros 3 a week earlier tZQ7dnb0nbI-00283-00067920-00068150 positive coverage from magazines famitsu tZQ7dnb0nbI-00284-00068151-00068343 and beep helped establish a following tZQ7dnb0nbI-00285-00068344-00068615 but sega only shipped 400 000 units in tZQ7dnb0nbI-00286-00068616-00068743 the first year tZQ7dnb0nbI-00287-00068744-00068926 the mega drive could not overtake the tZQ7dnb0nbI-00288-00068927-00069143 venerable famicom and remained a distant tZQ7dnb0nbI-00289-00069144-00069367 third in japan behind nintendo's super tZQ7dnb0nbI-00290-00069368-00069615 famicom and nec's pc engine throughout tZQ7dnb0nbI-00291-00069616-00069799 the 16-bit era tZQ7dnb0nbI-00292-00069800-00069959 for the console's launch in north tZQ7dnb0nbI-00293-00069960-00070167 america where the console was renamed tZQ7dnb0nbI-00294-00070168-00070438 genesis sega had no north american sales tZQ7dnb0nbI-00295-00070439-00070647 and marketing organization tZQ7dnb0nbI-00296-00070648-00070863 after atari declined an offer to market tZQ7dnb0nbI-00297-00070864-00071071 the console in the region sega launched tZQ7dnb0nbI-00298-00071072-00071238 the console through its own sega of tZQ7dnb0nbI-00299-00071239-00071438 america subsidiary tZQ7dnb0nbI-00300-00071439-00071647 genesis was launched in a limited number tZQ7dnb0nbI-00301-00071648-00071967 of markets on august 14 1989 and in the tZQ7dnb0nbI-00302-00071968-00072231 rest of north america later that year tZQ7dnb0nbI-00303-00072232-00072438 the european version of the mega drive tZQ7dnb0nbI-00304-00072439-00072743 was released in september 1990. tZQ7dnb0nbI-00305-00072744-00072943 for the north american market where the tZQ7dnb0nbI-00306-00072944-00073206 console was renamed genesis former atari tZQ7dnb0nbI-00307-00073207-00073455 executive and new sega of america ceo tZQ7dnb0nbI-00308-00073456-00073638 michael katz developed a two-part tZQ7dnb0nbI-00309-00073639-00073847 approach to build sales tZQ7dnb0nbI-00310-00073848-00074031 the first part involved a marketing tZQ7dnb0nbI-00311-00074032-00074238 campaign to challenge nintendo head on tZQ7dnb0nbI-00312-00074239-00074415 and emphasize the more arcade-like tZQ7dnb0nbI-00313-00074416-00074631 experience available on the genesis with tZQ7dnb0nbI-00314-00074632-00074862 slogans including genesis does what tZQ7dnb0nbI-00315-00074863-00075015 nintendon't tZQ7dnb0nbI-00316-00075016-00075215 since nintendo owned the console rights tZQ7dnb0nbI-00317-00075216-00075415 to most arcade games of the time the tZQ7dnb0nbI-00318-00075416-00075638 second part involved creating a library tZQ7dnb0nbI-00319-00075639-00075823 of recognizable games which used the tZQ7dnb0nbI-00320-00075824-00076031 names and likenesses of celebrities and tZQ7dnb0nbI-00321-00076032-00076150 athletes tZQ7dnb0nbI-00322-00076151-00076350 nonetheless sega had difficulty tZQ7dnb0nbI-00323-00076351-00076535 overcoming nintendo's ubiquitous tZQ7dnb0nbI-00324-00076536-00076759 presence in consumers homes tZQ7dnb0nbI-00325-00076760-00076991 tasked by nakayama to sell one million tZQ7dnb0nbI-00326-00076992-00077215 units in the first year katz and sega of tZQ7dnb0nbI-00327-00077216-00077543 america sold only 500 000 units as sega tZQ7dnb0nbI-00328-00077544-00077743 was sought a flagship series to compete tZQ7dnb0nbI-00329-00077744-00077950 with nintendo's mario series and a tZQ7dnb0nbI-00330-00077951-00078167 character to serve as a company mascot tZQ7dnb0nbI-00331-00078168-00078431 artist naoto oshima designed a teal tZQ7dnb0nbI-00332-00078432-00078647 hedgehog with red shoes that he called tZQ7dnb0nbI-00333-00078648-00078847 mr needlemouse tZQ7dnb0nbI-00334-00078848-00079038 this character was renamed sonic the tZQ7dnb0nbI-00335-00079039-00079191 hedgehog creating one of the tZQ7dnb0nbI-00336-00079192-00079406 best-selling video game franchises in tZQ7dnb0nbI-00337-00079407-00079526 history tZQ7dnb0nbI-00338-00079527-00079719 the gameplay of sonic the hedgehog tZQ7dnb0nbI-00339-00079720-00079943 originated with a tech demo created by tZQ7dnb0nbI-00340-00079944-00080167 yuji maka who had developed an algorithm tZQ7dnb0nbI-00341-00080168-00080343 that allowed a sprite to move smoothly tZQ7dnb0nbI-00342-00080344-00080526 on a curve by determining its position tZQ7dnb0nbI-00343-00080527-00080711 with a dot matrix tZQ7dnb0nbI-00344-00080712-00080926 naka's prototype was a platform game tZQ7dnb0nbI-00345-00080927-00081126 that involved a fast-moving character tZQ7dnb0nbI-00346-00081127-00081319 rolling in a ball through a long-winding tZQ7dnb0nbI-00347-00081320-00081511 tube this concept was fleshed out with tZQ7dnb0nbI-00348-00081512-00081711 oshima's character design and levels tZQ7dnb0nbI-00349-00081712-00082023 conceived by designer hirokaza yasahara tZQ7dnb0nbI-00350-00082024-00082238 sonic's blue pigmentation was chosen to tZQ7dnb0nbI-00351-00082239-00082455 match sega's cobalt blue logo and his tZQ7dnb0nbI-00352-00082456-00082638 shoes were a concept evolved from a tZQ7dnb0nbI-00353-00082639-00082855 design inspired by michael jackson's tZQ7dnb0nbI-00354-00082856-00083047 boots with the addition of the color red tZQ7dnb0nbI-00355-00083048-00083279 inspired by santa claus and the contrast tZQ7dnb0nbI-00356-00083280-00083559 of those colors on jackson's 1987 album tZQ7dnb0nbI-00357-00083560-00083662 bad tZQ7dnb0nbI-00358-00083663-00083879 his personality was inspired by bill tZQ7dnb0nbI-00359-00083880-00084071 clinton's can do tZQ7dnb0nbI-00360-00084072-00084423 attitude in mid-1990 nakayama hired tom tZQ7dnb0nbI-00361-00084424-00084694 kolinsky to replace katz as ceo of sega tZQ7dnb0nbI-00362-00084695-00084831 of america tZQ7dnb0nbI-00363-00084832-00085015 although kalinsky knew little about the tZQ7dnb0nbI-00364-00085016-00085231 video game market he surrounded himself tZQ7dnb0nbI-00365-00085232-00085479 with industry savvy advisors tZQ7dnb0nbI-00366-00085480-00085662 a believer in the razer and blades tZQ7dnb0nbI-00367-00085663-00085879 business model he developed a four-point tZQ7dnb0nbI-00368-00085880-00086103 plan cut the price of the console create tZQ7dnb0nbI-00369-00086104-00086303 a us-based team to develop games tZQ7dnb0nbI-00370-00086304-00086526 targeted at the american market expand tZQ7dnb0nbI-00371-00086527-00086743 the aggressive advertising campaigns and tZQ7dnb0nbI-00372-00086744-00086943 replace the bundled game altered beast tZQ7dnb0nbI-00373-00086944-00087135 with sonic the hedgehog tZQ7dnb0nbI-00374-00087136-00087311 the japanese board of directors tZQ7dnb0nbI-00375-00087312-00087494 disapproved of the plan but all four tZQ7dnb0nbI-00376-00087495-00087694 points were approved by nakayama who tZQ7dnb0nbI-00377-00087695-00087887 told kolinsky i hired you to make the tZQ7dnb0nbI-00378-00087888-00088111 decisions for europe and the americas so tZQ7dnb0nbI-00379-00088112-00088279 go ahead and do it tZQ7dnb0nbI-00380-00088280-00088487 magazines praised sonic as one of the tZQ7dnb0nbI-00381-00088488-00088711 greatest games made and sega's console tZQ7dnb0nbI-00382-00088712-00088926 finally became successful tZQ7dnb0nbI-00383-00088927-00089150 in large part due to the popularity of tZQ7dnb0nbI-00384-00089151-00089375 sonic the hedgehog the sega genesis tZQ7dnb0nbI-00385-00089376-00089582 outsold its main competitor the super tZQ7dnb0nbI-00386-00089583-00089775 nintendo entertainment system in the tZQ7dnb0nbI-00387-00089776-00089991 united states nearly two to one during tZQ7dnb0nbI-00388-00089992-00090247 the 1991 holiday season tZQ7dnb0nbI-00389-00090248-00090662 by january 1992 sega controlled 65 of tZQ7dnb0nbI-00390-00090663-00090911 the 16-bit console market making it the tZQ7dnb0nbI-00391-00090912-00091118 first time nintendo was not the console tZQ7dnb0nbI-00392-00091119-00091359 leader since 1985. tZQ7dnb0nbI-00393-00091360-00091582 sega outsold nintendo 4 christmas tZQ7dnb0nbI-00394-00091583-00091791 seasons in a row due to the genesis head tZQ7dnb0nbI-00395-00091792-00092031 start lower price and a larger library tZQ7dnb0nbI-00396-00092032-00092206 of games when compared to the super tZQ7dnb0nbI-00397-00092207-00092494 nintendo at its release in 1990 sega tZQ7dnb0nbI-00398-00092495-00092671 launched the game gear a handheld tZQ7dnb0nbI-00399-00092672-00092887 console to compete against nintendo's tZQ7dnb0nbI-00400-00092888-00093006 game boy tZQ7dnb0nbI-00401-00093007-00093206 the console was designed as a portable tZQ7dnb0nbI-00402-00093207-00093374 version of the master system and tZQ7dnb0nbI-00403-00093375-00093567 featured more powerful systems than the tZQ7dnb0nbI-00404-00093568-00093799 game boy including a full color screen tZQ7dnb0nbI-00405-00093800-00093999 in contrast to the monochrome game boy tZQ7dnb0nbI-00406-00094000-00094111 screen tZQ7dnb0nbI-00407-00094112-00094350 however its short battery life lack of tZQ7dnb0nbI-00408-00094351-00094550 original games and weak support from tZQ7dnb0nbI-00409-00094551-00094774 sega the game gear did not surpass the tZQ7dnb0nbI-00410-00094775-00094991 game boy selling approximately 11 tZQ7dnb0nbI-00411-00094992-00095150 million units tZQ7dnb0nbI-00412-00095151-00095382 sega launched the mega cd in japan on tZQ7dnb0nbI-00413-00095383-00095711 december 1 1991 initially retailing at tZQ7dnb0nbI-00414-00095712-00095935 jp 49800 tZQ7dnb0nbI-00415-00095936-00096031 yen tZQ7dnb0nbI-00416-00096032-00096262 in north america it was renamed the sega tZQ7dnb0nbI-00417-00096263-00096606 cd and launched on october 15 1992 with tZQ7dnb0nbI-00418-00096607-00096943 a retail price of 299. tZQ7dnb0nbI-00419-00096944-00097167 it was released in europe as the mega cd tZQ7dnb0nbI-00420-00097168-00097359 in 1993. tZQ7dnb0nbI-00421-00097360-00097535 the add-on greatly expanded the tZQ7dnb0nbI-00422-00097536-00097750 potential size of genesis games and tZQ7dnb0nbI-00423-00097751-00097911 upgraded the graphics and sound tZQ7dnb0nbI-00424-00097912-00098143 capabilities with a second more powerful tZQ7dnb0nbI-00425-00098144-00098335 processor more system memory and tZQ7dnb0nbI-00426-00098336-00098550 hardware-based scaling and rotation tZQ7dnb0nbI-00427-00098551-00098838 similar to those in sega's arcade games tZQ7dnb0nbI-00428-00098839-00099143 the mega cd sold only 100 000 units tZQ7dnb0nbI-00429-00099144-00099350 during its first year in japan falling tZQ7dnb0nbI-00430-00099351-00099559 well below expectations tZQ7dnb0nbI-00431-00099560-00099806 however sega had success with arcade tZQ7dnb0nbI-00432-00099807-00100182 games in 1992 and 1993 the new sega tZQ7dnb0nbI-00433-00100183-00100423 model 1 arcade system board showcased tZQ7dnb0nbI-00434-00100424-00100687 sega am2's virtua racing and virtua tZQ7dnb0nbI-00435-00100688-00100926 fighter the first 3d fighting game which tZQ7dnb0nbI-00436-00100927-00101174 played a crucial role in popularizing 3d tZQ7dnb0nbI-00437-00101175-00101806 polygonal graphics tZQ7dnb0nbI-00438-00101807-00102191 topic 32x saturn and falling sales tZQ7dnb0nbI-00439-00102192-00102847 1994-19 tZQ7dnb0nbI-00440-00102848-00103190 in january 1994 sega began to develop an tZQ7dnb0nbI-00441-00103191-00103439 add-on for the genesis the 32x which tZQ7dnb0nbI-00442-00103440-00103630 would serve as a less expensive entry tZQ7dnb0nbI-00443-00103631-00103839 into the 32-bit era tZQ7dnb0nbI-00444-00103840-00104047 the decision was made by nakayama and tZQ7dnb0nbI-00445-00104048-00104263 widely supported by sega of america tZQ7dnb0nbI-00446-00104264-00104399 employees tZQ7dnb0nbI-00447-00104400-00104647 the 32x would not be compatible with the tZQ7dnb0nbI-00448-00104648-00104847 saturn but sega executive richard tZQ7dnb0nbI-00449-00104848-00105023 brudevick lindner pointed out that the tZQ7dnb0nbI-00450-00105024-00105319 32x would play genesis games tZQ7dnb0nbI-00451-00105320-00105639 sega released the 32x on november 21 tZQ7dnb0nbI-00452-00105640-00106047 1994 in north america december 3 1994 in tZQ7dnb0nbI-00453-00106048-00106334 japan and january 1995 in pal tZQ7dnb0nbI-00454-00106335-00106527 territories and was sold at less than tZQ7dnb0nbI-00455-00106528-00106766 half of the saturn's launch price tZQ7dnb0nbI-00456-00106767-00106966 after the holiday season however tZQ7dnb0nbI-00457-00106967-00107319 interest in the 32x rapidly declined tZQ7dnb0nbI-00458-00107320-00107551 sega released the sega saturn in japan tZQ7dnb0nbI-00459-00107552-00107883 on november 22 1994 at tZQ7dnb0nbI-00460-00107883-00108086 44800 yen tZQ7dnb0nbI-00461-00108088-00108302 virtua fighter a faithful port of the tZQ7dnb0nbI-00462-00108303-00108551 popular arcade game sold at a nearly 1 tZQ7dnb0nbI-00463-00108552-00108775 to 1 ratio with the saturn console at tZQ7dnb0nbI-00464-00108776-00108951 launch and was crucial to the system's tZQ7dnb0nbI-00465-00108952-00109166 early success in japan tZQ7dnb0nbI-00466-00109167-00109407 sega's initial shipment of 200 000 tZQ7dnb0nbI-00467-00109408-00109623 saturn units sold out on the first day tZQ7dnb0nbI-00468-00109624-00109758 and was more popular than the tZQ7dnb0nbI-00469-00109759-00109951 playstation in japan tZQ7dnb0nbI-00470-00109952-00110319 in march 1995 sega of america ceo tom tZQ7dnb0nbI-00471-00110320-00110502 kalinski announced that the saturn would tZQ7dnb0nbI-00472-00110503-00110807 be released in the u.s on saturn day tZQ7dnb0nbI-00473-00110808-00111175 saturday september 2nd 1995. however tZQ7dnb0nbI-00474-00111176-00111407 sega of japan mandated an early launch tZQ7dnb0nbI-00475-00111408-00111590 to give the saturn an advantage over the tZQ7dnb0nbI-00476-00111591-00111727 playstation tZQ7dnb0nbI-00477-00111728-00111934 at the first electronic entertainment tZQ7dnb0nbI-00478-00111935-00112334 expo e3 in los angeles on may 11 1995 tZQ7dnb0nbI-00479-00112335-00112558 kolinsky gave a keynote presentation in tZQ7dnb0nbI-00480-00112559-00112743 which he revealed the release price of tZQ7dnb0nbI-00481-00112744-00112910 399. tZQ7dnb0nbI-00482-00112911-00113110 including a copy of virtua fighter and tZQ7dnb0nbI-00483-00113111-00113366 described the features of the console tZQ7dnb0nbI-00484-00113367-00113590 kalinsky also revealed that sega had tZQ7dnb0nbI-00485-00113591-00113919 shipped 30 000 saturns to toys r tZQ7dnb0nbI-00486-00113920-00114183 us babbages electronics boutique and tZQ7dnb0nbI-00487-00114183-00114463 software etc for immediate release tZQ7dnb0nbI-00488-00114464-00114686 the saturn's release in europe also came tZQ7dnb0nbI-00489-00114688-00114871 before the previously announced north tZQ7dnb0nbI-00490-00114872-00115215 american date on july 8 1995 at a price tZQ7dnb0nbI-00491-00115216-00115590 of 399 liras and 99 centesemi within two tZQ7dnb0nbI-00492-00115591-00115766 days of the playstation's american tZQ7dnb0nbI-00493-00115767-00116031 launch on september 9 1995 the tZQ7dnb0nbI-00494-00116032-00116223 playstation sold more units than the tZQ7dnb0nbI-00495-00116224-00116407 saturn had in the five months following tZQ7dnb0nbI-00496-00116408-00116575 its surprise launch tZQ7dnb0nbI-00497-00116576-00116775 within its first year the playstation tZQ7dnb0nbI-00498-00116776-00117047 secured over 20 of the u.s video game tZQ7dnb0nbI-00499-00117048-00117158 market tZQ7dnb0nbI-00500-00117159-00117390 sega also underestimated the continued tZQ7dnb0nbI-00501-00117391-00117607 popularity of the genesis sales of tZQ7dnb0nbI-00502-00117608-00117854 16-bit games and consoles accounted for tZQ7dnb0nbI-00503-00117855-00118215 64 of the market in 1995. tZQ7dnb0nbI-00504-00118216-00118510 despite capturing 43 of the dollar share tZQ7dnb0nbI-00505-00118511-00118710 of the u.s market and selling more than tZQ7dnb0nbI-00506-00118711-00119054 2 million genesis units in 1995 kalinski tZQ7dnb0nbI-00507-00119055-00119231 estimated that sega could have sold tZQ7dnb0nbI-00508-00119232-00119439 another 300 000 if they had been tZQ7dnb0nbI-00509-00119440-00119590 prepared for the demand due to tZQ7dnb0nbI-00510-00119591-00119790 longstanding disagreements with sega of tZQ7dnb0nbI-00511-00119791-00120047 japan kolinsky lost interest in his work tZQ7dnb0nbI-00512-00120048-00120302 as ceo of sega of america tZQ7dnb0nbI-00513-00120303-00120647 on july 16 1996 sega announced that tZQ7dnb0nbI-00514-00120648-00120863 shoichiro irmajiri had been appointed tZQ7dnb0nbI-00515-00120864-00121102 chairman and ceo of sega of america tZQ7dnb0nbI-00516-00121103-00121302 while kolinsky would leave sega after tZQ7dnb0nbI-00517-00121303-00121519 september 30 of that year tZQ7dnb0nbI-00518-00121520-00121766 a former honda executive irmajiri had tZQ7dnb0nbI-00519-00121767-00121990 been involved with sega of america since tZQ7dnb0nbI-00520-00121991-00122271 joining sega in 1993. tZQ7dnb0nbI-00521-00122272-00122495 sega also announced that david rosen and tZQ7dnb0nbI-00522-00122496-00122654 nakayama had resigned from their tZQ7dnb0nbI-00523-00122655-00122871 positions as chairman and co-chairman of tZQ7dnb0nbI-00524-00122872-00123063 sega of america though both remained tZQ7dnb0nbI-00525-00123064-00123207 with the company tZQ7dnb0nbI-00526-00123208-00123431 bernie stoller a former executive at tZQ7dnb0nbI-00527-00123432-00123654 sony computer entertainment of america tZQ7dnb0nbI-00528-00123655-00123878 was named sega of america's executive tZQ7dnb0nbI-00529-00123879-00124063 vice president in charge of product tZQ7dnb0nbI-00530-00124064-00124334 development and third-party relations tZQ7dnb0nbI-00531-00124335-00124551 stoller was not supportive of the saturn tZQ7dnb0nbI-00532-00124552-00124710 believing its hardware was poorly tZQ7dnb0nbI-00533-00124711-00124934 designed and publicly announced at e3 tZQ7dnb0nbI-00534-00124935-00125334 1997 that the saturn is not our future tZQ7dnb0nbI-00535-00125335-00125590 while stoller had no interest in lying tZQ7dnb0nbI-00536-00125591-00125719 to people tZQ7dnb0nbI-00537-00125720-00125895 about the saturn's prospects he tZQ7dnb0nbI-00538-00125896-00126110 continued to emphasize quality games for tZQ7dnb0nbI-00539-00126111-00126334 the system and later reflected that we tZQ7dnb0nbI-00540-00126335-00126551 tried to wind it down as cleanly as we tZQ7dnb0nbI-00541-00126552-00126807 could for the consumer tZQ7dnb0nbI-00542-00126808-00126999 at sony stoller had opposed the tZQ7dnb0nbI-00543-00127000-00127199 localization of certain japanese tZQ7dnb0nbI-00544-00127200-00127390 playstation games that he felt would not tZQ7dnb0nbI-00545-00127391-00127551 represent the system well in north tZQ7dnb0nbI-00546-00127552-00127799 america and advocated a similar policy tZQ7dnb0nbI-00547-00127800-00127990 for the saturn during his time at sega tZQ7dnb0nbI-00548-00127991-00128151 although he later sought to distance tZQ7dnb0nbI-00549-00128152-00128351 himself from this perception tZQ7dnb0nbI-00550-00128352-00128527 these changes were accompanied by a tZQ7dnb0nbI-00551-00128528-00128734 softer image in sega's advertising tZQ7dnb0nbI-00552-00128735-00129039 including removing the sega scream and tZQ7dnb0nbI-00553-00129040-00129239 holding press events for the education tZQ7dnb0nbI-00554-00129240-00129478 industry as a result of the company's tZQ7dnb0nbI-00555-00129479-00129695 deteriorating financial situation tZQ7dnb0nbI-00556-00129696-00129927 nakayama resigned as president of sega tZQ7dnb0nbI-00557-00129928-00130302 in january 1998 in favour of irmajiri tZQ7dnb0nbI-00558-00130303-00130534 stoller acceded to become ceo and tZQ7dnb0nbI-00559-00130535-00130758 president of sega of america the saturn tZQ7dnb0nbI-00560-00130759-00130927 failed to take the lead in the market as tZQ7dnb0nbI-00561-00130928-00131087 the genesis had tZQ7dnb0nbI-00562-00131088-00131327 after the launch of the nintendo 64 in tZQ7dnb0nbI-00563-00131328-00131614 1996 sales of the saturn and its games tZQ7dnb0nbI-00564-00131615-00131790 fell sharply while the playstation tZQ7dnb0nbI-00565-00131791-00131983 outsold the saturn by three to one in tZQ7dnb0nbI-00566-00131984-00132231 the u.s in 1997. tZQ7dnb0nbI-00567-00132232-00132399 following five years of generally tZQ7dnb0nbI-00568-00132400-00132599 declining profits in the fiscal year tZQ7dnb0nbI-00569-00132600-00132927 ending march 31 1998 sega suffered its tZQ7dnb0nbI-00570-00132928-00133159 first parent and consolidated financial tZQ7dnb0nbI-00571-00133160-00133399 losses since its 1988 listing on the tZQ7dnb0nbI-00572-00133400-00133614 tokyo stock exchange tZQ7dnb0nbI-00573-00133615-00133814 shortly before announcing the losses tZQ7dnb0nbI-00574-00133815-00133999 sega announced that it was discontinuing tZQ7dnb0nbI-00575-00134000-00134199 the saturn in north america to prepare tZQ7dnb0nbI-00576-00134200-00134407 for the launch of its successor tZQ7dnb0nbI-00577-00134408-00134623 the saturn lasted longer in japan and tZQ7dnb0nbI-00578-00134624-00134831 europe the decision to abandon the tZQ7dnb0nbI-00579-00134832-00135023 saturn effectively left the western tZQ7dnb0nbI-00580-00135024-00135231 market without sega games for over one tZQ7dnb0nbI-00581-00135232-00135327 year tZQ7dnb0nbI-00582-00135328-00135547 sega suffered an additional tZQ7dnb0nbI-00583-00135548-00135871 42.881 billion yen consolidated net loss tZQ7dnb0nbI-00584-00135872-00136143 in the fiscal year ending march 1999 and tZQ7dnb0nbI-00585-00136144-00136407 announced plans to eliminate 1000 jobs tZQ7dnb0nbI-00586-00136408-00136647 nearly a quarter of its workforce tZQ7dnb0nbI-00587-00136648-00136935 with lifetime sales of 9.26 million tZQ7dnb0nbI-00588-00136936-00137119 units the saturn is considered a tZQ7dnb0nbI-00589-00137120-00137319 commercial failure although its install tZQ7dnb0nbI-00590-00137320-00137535 base in japan surpassed the nintendo tZQ7dnb0nbI-00591-00137536-00138287 64's 5.54 million tZQ7dnb0nbI-00592-00138288-00138607 topic dreamcast and continuing struggles tZQ7dnb0nbI-00593-00138608-00139239 1999-2000 tZQ7dnb0nbI-00594-00139240-00139439 despite taking massive losses on the tZQ7dnb0nbI-00595-00139440-00139759 saturn including a 75 drop in half-year tZQ7dnb0nbI-00596-00139760-00139966 profits just before the japanese launch tZQ7dnb0nbI-00597-00139967-00140183 of the dreamcast sega felt confident tZQ7dnb0nbI-00598-00140184-00140351 about its new system tZQ7dnb0nbI-00599-00140352-00140559 the dreamcast attracted significant tZQ7dnb0nbI-00600-00140560-00140823 interest and drew many pre-orders sega tZQ7dnb0nbI-00601-00140824-00141031 announced that sonic adventure the next tZQ7dnb0nbI-00602-00141032-00141254 game starring company mascot sonic the tZQ7dnb0nbI-00603-00141255-00141431 hedgehog would arrive in time for the tZQ7dnb0nbI-00604-00141432-00141623 dreamcast launch and promoted the game tZQ7dnb0nbI-00605-00141624-00141831 with a large-scale public demonstration tZQ7dnb0nbI-00606-00141832-00142102 at the tokyo kakusai forum hall tZQ7dnb0nbI-00607-00142103-00142295 however sega could not achieve its tZQ7dnb0nbI-00608-00142296-00142454 shipping goals for the dreamcast's tZQ7dnb0nbI-00609-00142455-00142647 japanese launch due to a shortage of tZQ7dnb0nbI-00610-00142648-00142847 power vr chipsets caused by a high tZQ7dnb0nbI-00611-00142848-00143023 failure rate in the manufacturing tZQ7dnb0nbI-00612-00143024-00143151 process tZQ7dnb0nbI-00613-00143152-00143351 as more than half of its limited stock tZQ7dnb0nbI-00614-00143352-00143526 had been pre-ordered sega stopped tZQ7dnb0nbI-00615-00143527-00143719 pre-orders in japan tZQ7dnb0nbI-00616-00143720-00144063 on november 27 1998 the dreamcast tZQ7dnb0nbI-00617-00144064-00144390 launched in japan at a price of jp 29000 tZQ7dnb0nbI-00618-00144391-00144607 yen and the entire stock sold out by the tZQ7dnb0nbI-00619-00144608-00144751 end of the day tZQ7dnb0nbI-00620-00144752-00145007 sega estimated that an additional 200 tZQ7dnb0nbI-00621-00145008-00145278 000 to 300 000 dreamcast units could tZQ7dnb0nbI-00622-00145279-00145526 have been sold with sufficient supply tZQ7dnb0nbI-00623-00145527-00145759 irmagiri hoped to sell over 1 million tZQ7dnb0nbI-00624-00145760-00146007 dreamcast units in japan by february tZQ7dnb0nbI-00625-00146008-00146343 1999 but less than 900 000 were sold tZQ7dnb0nbI-00626-00146344-00146543 undermining sega's attempts to build up tZQ7dnb0nbI-00627-00146544-00146735 a sufficient installed base to ensure tZQ7dnb0nbI-00628-00146736-00146911 the dreamcast's survival after the tZQ7dnb0nbI-00629-00146912-00147071 arrival of competition from other tZQ7dnb0nbI-00630-00147072-00147231 manufacturers tZQ7dnb0nbI-00631-00147232-00147463 prior to the western launch sega reduced tZQ7dnb0nbI-00632-00147464-00147714 the price of the dreamcast to jp tZQ7dnb0nbI-00633-00147715-00147966 19900 yen effectively making the tZQ7dnb0nbI-00634-00147967-00148183 hardware unprofitable but increasing tZQ7dnb0nbI-00635-00148184-00148454 sales on august 11 sega of america tZQ7dnb0nbI-00636-00148455-00148647 confirmed that stoller had been fired tZQ7dnb0nbI-00637-00148648-00148878 leaving more to direct the launch tZQ7dnb0nbI-00638-00148879-00149087 the dreamcast launched in north america tZQ7dnb0nbI-00639-00149088-00149426 on september 9 1999 at a price of tZQ7dnb0nbI-00640-00149427-00149719 199. which sega dubbed the 9th of tZQ7dnb0nbI-00641-00149720-00150183 september 99 for 199 tZQ7dnb0nbI-00642-00150184-00150399 18 launch games were available in the tZQ7dnb0nbI-00643-00150400-00150614 u.s sega set a record by selling more tZQ7dnb0nbI-00644-00150615-00150811 than 225 tZQ7dnb0nbI-00645-00150812-00151178 132 dreamcast units in 24 hours earning tZQ7dnb0nbI-00646-00151179-00151487 98.4 million dollars in what more called tZQ7dnb0nbI-00647-00151488-00151751 the biggest 24 hours in entertainment tZQ7dnb0nbI-00648-00151752-00151935 retail history tZQ7dnb0nbI-00649-00151936-00152190 within two weeks u.s dreamcast sales tZQ7dnb0nbI-00650-00152191-00152414 exceeded 500 000 tZQ7dnb0nbI-00651-00152415-00152711 by christmas sega held 31 of the north tZQ7dnb0nbI-00652-00152712-00152935 american video game market tZQ7dnb0nbI-00653-00152936-00153183 on november 4 sega announced it had sold tZQ7dnb0nbI-00654-00153184-00153454 over 1 million dreamcast units tZQ7dnb0nbI-00655-00153455-00153639 nevertheless the launch was marred by a tZQ7dnb0nbI-00656-00153640-00153847 glitch at one of sega's manufacturing tZQ7dnb0nbI-00657-00153848-00154119 plants which produced defective gd roms tZQ7dnb0nbI-00658-00154120-00154343 sega released the dreamcast in europe on tZQ7dnb0nbI-00659-00154344-00154735 october 14 1999 at 200 pounds tZQ7dnb0nbI-00660-00154736-00155031 while sega sold 500 000 units in europe tZQ7dnb0nbI-00661-00155032-00155343 by christmas 1999 sales did not continue tZQ7dnb0nbI-00662-00155344-00155614 at this pace and by october 2000 sega tZQ7dnb0nbI-00663-00155615-00155839 had sold only about 1 million units in tZQ7dnb0nbI-00664-00155840-00156014 europe though the dreamcast launch had tZQ7dnb0nbI-00665-00156015-00156302 been successful sony still held 60 of tZQ7dnb0nbI-00666-00156303-00156463 the overall market share in north tZQ7dnb0nbI-00667-00156464-00156647 america with the playstation at the end tZQ7dnb0nbI-00668-00156648-00156839 of 1999. tZQ7dnb0nbI-00669-00156840-00157143 on march 2nd 1999 in what one report tZQ7dnb0nbI-00670-00157144-00157343 called a highly publicized tZQ7dnb0nbI-00671-00157344-00157559 vaporware-like announcement tZQ7dnb0nbI-00672-00157560-00157811 sony revealed the first details of its tZQ7dnb0nbI-00673-00157812-00158095 next-generation playstation which ken tZQ7dnb0nbI-00674-00158096-00158311 kuduragi claimed would allow video games tZQ7dnb0nbI-00675-00158312-00158575 to convey unprecedented emotions tZQ7dnb0nbI-00676-00158576-00158775 the same year nintendo announced that tZQ7dnb0nbI-00677-00158776-00158983 its next generation console would meet tZQ7dnb0nbI-00678-00158984-00159175 or exceed anything on the market and tZQ7dnb0nbI-00679-00159176-00159390 microsoft began development of its own tZQ7dnb0nbI-00680-00159391-00159599 console the xbox tZQ7dnb0nbI-00681-00159600-00159807 sega's initial momentum proved fleeting tZQ7dnb0nbI-00682-00159808-00160087 as u.s dreamcast sales which exceeded tZQ7dnb0nbI-00683-00160088-00160423 1.5 million by the end of 1999 tZQ7dnb0nbI-00684-00160424-00160623 began to decline as early as january tZQ7dnb0nbI-00685-00160624-00160759 2000. tZQ7dnb0nbI-00686-00160760-00160966 poor japanese sales contributed to tZQ7dnb0nbI-00687-00160967-00161407 sega's 42.88 billion 404 million tZQ7dnb0nbI-00688-00161408-00161639 consolidated net loss in the fiscal year tZQ7dnb0nbI-00689-00161640-00161847 ending march 2000 which followed a tZQ7dnb0nbI-00690-00161848-00161987 similar loss of tZQ7dnb0nbI-00691-00161988-00162263 42.881 billion yen the previous year and tZQ7dnb0nbI-00692-00162264-00162463 marked sega's third consecutive annual tZQ7dnb0nbI-00693-00162464-00162575 loss tZQ7dnb0nbI-00694-00162576-00162759 although sega's overall sales for the tZQ7dnb0nbI-00695-00162760-00163039 term increased 27 4 tZQ7dnb0nbI-00696-00163040-00163263 and dreamcast sales in north america and tZQ7dnb0nbI-00697-00163264-00163463 europe greatly exceeded the company's tZQ7dnb0nbI-00698-00163464-00163678 expectations this increase coincided tZQ7dnb0nbI-00699-00163679-00163887 with a decrease in profitability due to tZQ7dnb0nbI-00700-00163888-00164071 the investments required to launch the tZQ7dnb0nbI-00701-00164072-00164287 dreamcast in western markets and poor tZQ7dnb0nbI-00702-00164288-00164511 software sales in japan tZQ7dnb0nbI-00703-00164512-00164719 at the same time increasingly poor tZQ7dnb0nbI-00704-00164720-00164871 market conditions reduced the tZQ7dnb0nbI-00705-00164872-00165126 profitability of sega's japanese arcade tZQ7dnb0nbI-00706-00165127-00165338 business prompting the company to close tZQ7dnb0nbI-00707-00165339-00165614 246 locations moore stated that the tZQ7dnb0nbI-00708-00165615-00165814 dreamcast would need to sell 5 million tZQ7dnb0nbI-00709-00165815-00166047 units in the u.s by the end of 2000 to tZQ7dnb0nbI-00710-00166048-00166278 remain a viable platform but sega fell tZQ7dnb0nbI-00711-00166279-00166463 short of this goal with some 3 million tZQ7dnb0nbI-00712-00166464-00166607 units sold tZQ7dnb0nbI-00713-00166608-00166799 moreover sega's attempts to spur tZQ7dnb0nbI-00714-00166800-00167014 dreamcast sales through lower prices and tZQ7dnb0nbI-00715-00167015-00167247 cash rebates caused escalating financial tZQ7dnb0nbI-00716-00167248-00167366 losses tZQ7dnb0nbI-00717-00167367-00167702 in march 2001 sega posted a consolidated tZQ7dnb0nbI-00718-00167703-00168059 net loss of 51.7 billion yen tZQ7dnb0nbI-00719-00168060-00168319 417.5 million dollars tZQ7dnb0nbI-00720-00168320-00168631 while the ps2's october 26 u.s launch tZQ7dnb0nbI-00721-00168632-00168823 was marred by shortages this did not tZQ7dnb0nbI-00722-00168824-00169007 benefit the dreamcast as much as tZQ7dnb0nbI-00723-00169008-00169238 expected as many disappointed consumers tZQ7dnb0nbI-00724-00169239-00169478 continued to wait for a ps2 tZQ7dnb0nbI-00725-00169479-00169711 the ps1 a remodeled version of the tZQ7dnb0nbI-00726-00169712-00169863 original playstation was the tZQ7dnb0nbI-00727-00169864-00170063 best-selling console in the us at the tZQ7dnb0nbI-00728-00170064-00170326 start of the 2000 holiday season tZQ7dnb0nbI-00729-00170327-00170607 eventually sony and nintendo held 50 and tZQ7dnb0nbI-00730-00170608-00170871 35 of the u.s video game market tZQ7dnb0nbI-00731-00170872-00171102 respectively while sega held only 15 tZQ7dnb0nbI-00732-00171103-00171671 percent tZQ7dnb0nbI-00733-00171672-00171926 topic shift to third-party software tZQ7dnb0nbI-00734-00171927-00172623 development 2001-2003 tZQ7dnb0nbI-00735-00172624-00172935 in late 1999 sega enterprises chairman tZQ7dnb0nbI-00736-00172936-00173223 isao okawa said at an okawa foundation tZQ7dnb0nbI-00737-00173224-00173399 meeting that sega's focus would shift tZQ7dnb0nbI-00738-00173400-00173607 from hardware to software but added that tZQ7dnb0nbI-00739-00173608-00173743 they were still fully behind the tZQ7dnb0nbI-00740-00173744-00173878 dreamcast tZQ7dnb0nbI-00741-00173879-00174151 on november 1 2000 saga changed its tZQ7dnb0nbI-00742-00174152-00174359 company name from sega enterprises to tZQ7dnb0nbI-00743-00174360-00174702 sega corporation on may 22 2000. okawa tZQ7dnb0nbI-00744-00174703-00174999 replaced irimajiri as president of saga tZQ7dnb0nbI-00745-00175000-00175207 okawa had long advocated that sega tZQ7dnb0nbI-00746-00175208-00175423 abandoned the console business his tZQ7dnb0nbI-00747-00175424-00175599 sentiments were not unique sega tZQ7dnb0nbI-00748-00175600-00175863 co-founder david rosen had always felt tZQ7dnb0nbI-00749-00175864-00176063 it was a bit of a folly for them to be tZQ7dnb0nbI-00750-00176064-00176238 limiting their potential to sega tZQ7dnb0nbI-00751-00176239-00176399 hardware tZQ7dnb0nbI-00752-00176400-00176607 and stoller had suggested that sega tZQ7dnb0nbI-00753-00176608-00176726 should have sold their company to tZQ7dnb0nbI-00754-00176727-00176871 microsoft tZQ7dnb0nbI-00755-00176872-00177095 in september 2000 in a meeting with tZQ7dnb0nbI-00756-00177096-00177319 sega's japanese executives and the heads tZQ7dnb0nbI-00757-00177320-00177519 of the company's major japanese game tZQ7dnb0nbI-00758-00177520-00177751 development studios moore and belfield tZQ7dnb0nbI-00759-00177752-00177926 recommended that sega abandon its tZQ7dnb0nbI-00760-00177927-00178175 console business and focus on software tZQ7dnb0nbI-00761-00178176-00178351 prompting the studio heads to walk out tZQ7dnb0nbI-00762-00178352-00178751 on january 23 2001. nihon ke zai shimbun tZQ7dnb0nbI-00763-00178752-00178895 reported that sega would cease tZQ7dnb0nbI-00764-00178896-00179102 production of the dreamcast and develop tZQ7dnb0nbI-00765-00179103-00179335 software for other platforms tZQ7dnb0nbI-00766-00179336-00179583 after an initial denial sega of japan tZQ7dnb0nbI-00767-00179584-00179766 released a press release confirming they tZQ7dnb0nbI-00768-00179767-00179966 were considering producing software for tZQ7dnb0nbI-00769-00179967-00180190 the playstation 2 and game boy advance tZQ7dnb0nbI-00770-00180191-00180519 as part of their new management policy tZQ7dnb0nbI-00771-00180520-00180863 on january 31 2001 sega announced the tZQ7dnb0nbI-00772-00180864-00181078 discontinuation of the dreamcast after tZQ7dnb0nbI-00773-00181079-00181295 march 31 and the restructuring of the tZQ7dnb0nbI-00774-00181296-00181583 company as a platform agnostic tZQ7dnb0nbI-00775-00181584-00181823 third-party developer the decision was tZQ7dnb0nbI-00776-00181824-00182087 moore's sega also announced a dreamcast tZQ7dnb0nbI-00777-00182088-00182366 price reduction to 99 to eliminate its tZQ7dnb0nbI-00778-00182367-00182695 unsold inventory estimated at 930 000 tZQ7dnb0nbI-00779-00182696-00182959 units as of april 2001. tZQ7dnb0nbI-00780-00182960-00183223 after a further reduction to 79 tZQ7dnb0nbI-00781-00183224-00183423 the dreamcast was cleared out of stores tZQ7dnb0nbI-00782-00183424-00183711 at 49.95 tZQ7dnb0nbI-00783-00183712-00183943 the final dreamcast unit manufactured tZQ7dnb0nbI-00784-00183944-00184135 was autographed by the heads of all nine tZQ7dnb0nbI-00785-00184136-00184326 of sega's internal game development tZQ7dnb0nbI-00786-00184327-00184519 studios as well as the heads of visual tZQ7dnb0nbI-00787-00184520-00184726 concepts and wave master and given away tZQ7dnb0nbI-00788-00184727-00184975 with 55 first-party dreamcast games tZQ7dnb0nbI-00789-00184976-00185151 through a competition organised by tZQ7dnb0nbI-00790-00185152-00185326 gamepro magazine tZQ7dnb0nbI-00791-00185327-00185590 okawa who had loaned sega 500 million tZQ7dnb0nbI-00792-00185591-00186007 dollars in 1999 died on march 16 2001. tZQ7dnb0nbI-00793-00186008-00186190 shortly before his death he forgave tZQ7dnb0nbI-00794-00186191-00186495 sega's debts to him and returned his 695 tZQ7dnb0nbI-00795-00186496-00186735 million dollars worth of sega and csk tZQ7dnb0nbI-00796-00186736-00186919 stock helping the company survive the tZQ7dnb0nbI-00797-00186920-00187111 third-party transition tZQ7dnb0nbI-00798-00187112-00187335 he also talked to microsoft about a sale tZQ7dnb0nbI-00799-00187336-00187543 or merger with their xbox division but tZQ7dnb0nbI-00800-00187544-00187702 those talks failed tZQ7dnb0nbI-00801-00187703-00187887 as part of the restructuring nearly tZQ7dnb0nbI-00802-00187888-00188111 one-third of sega's tokyo workforce was tZQ7dnb0nbI-00803-00188112-00188326 laid off in 2001. tZQ7dnb0nbI-00804-00188327-00188614 2002 was sega's fifth consecutive fiscal tZQ7dnb0nbI-00805-00188615-00189335 year of net losses tZQ7dnb0nbI-00806-00189336-00189599 sami takeover and business expansion tZQ7dnb0nbI-00807-00189600-00190231 2003-2015 tZQ7dnb0nbI-00808-00190232-00190526 in august 2003 sami one of the biggest tZQ7dnb0nbI-00809-00190527-00190750 pachinko and pachislot manufacturing tZQ7dnb0nbI-00810-00190751-00190990 companies bought 22.4 tZQ7dnb0nbI-00811-00190991-00191247 of sega's shares from csk tZQ7dnb0nbI-00812-00191248-00191454 in the same year sami primary owner tZQ7dnb0nbI-00813-00191455-00191671 hajime satomi stated that sega's tZQ7dnb0nbI-00814-00191672-00191871 activity would focus on their profitable tZQ7dnb0nbI-00815-00191872-00192087 arcade business as opposed to their loss tZQ7dnb0nbI-00816-00192088-00192343 incurring home software development tZQ7dnb0nbI-00817-00192344-00192631 in 2004 sami bought a controlling share tZQ7dnb0nbI-00818-00192632-00192950 in sega corporation for 1.1 billion tZQ7dnb0nbI-00819-00192951-00193150 creating sega sami holdings an tZQ7dnb0nbI-00820-00193151-00193359 entertainment conglomerate tZQ7dnb0nbI-00821-00193360-00193599 sega and sami became subsidiaries of tZQ7dnb0nbI-00822-00193600-00193814 sega sami holdings with both companies tZQ7dnb0nbI-00823-00193815-00193983 operating independently while the tZQ7dnb0nbI-00824-00193984-00194207 executive departments merge tZQ7dnb0nbI-00825-00194208-00194423 according to the first sega sammy annual tZQ7dnb0nbI-00826-00194424-00194623 report the merger went ahead as both tZQ7dnb0nbI-00827-00194624-00194863 companies were facing difficulties tZQ7dnb0nbI-00828-00194864-00195054 satomi stated that sega had been tZQ7dnb0nbI-00829-00195055-00195287 operating at a loss for nearly 10 years tZQ7dnb0nbI-00830-00195288-00195463 while sami feared stagnation and tZQ7dnb0nbI-00831-00195464-00195654 over-reliance of its highly profitable tZQ7dnb0nbI-00832-00195655-00195887 pachislat and pachinko machine business tZQ7dnb0nbI-00833-00195888-00196095 and wanted to diversify tZQ7dnb0nbI-00834-00196096-00196311 sega sami holdings was structured into tZQ7dnb0nbI-00835-00196312-00196511 four parts three of which were sega tZQ7dnb0nbI-00836-00196512-00196775 consumer business video games amusement tZQ7dnb0nbI-00837-00196776-00197031 machine business arcade games amusement tZQ7dnb0nbI-00838-00197032-00197263 center business sega's theme parks and tZQ7dnb0nbI-00839-00197264-00197478 arcades and pachislot and pachinko tZQ7dnb0nbI-00840-00197479-00197726 business sami's pachinko and pachislot tZQ7dnb0nbI-00841-00197727-00197919 business in the console and handheld tZQ7dnb0nbI-00842-00197920-00198150 business sega found success with games tZQ7dnb0nbI-00843-00198151-00198350 targeted at the japanese market such as tZQ7dnb0nbI-00844-00198351-00198638 the yakuza and hatsune miku project diva tZQ7dnb0nbI-00845-00198639-00198759 series tZQ7dnb0nbI-00846-00198760-00198999 in japan sega distributes games from tZQ7dnb0nbI-00847-00199000-00199207 smaller japanese game developers and tZQ7dnb0nbI-00848-00199208-00199463 localizations of western games tZQ7dnb0nbI-00849-00199464-00199766 during 2003 sega had plans of broadening tZQ7dnb0nbI-00850-00199767-00199999 its franchises to hollywood co operating tZQ7dnb0nbI-00851-00200000-00200278 with john woo but plans fell through tZQ7dnb0nbI-00852-00200279-00200487 in amusement arcades sega's most tZQ7dnb0nbI-00853-00200488-00200719 successful games such as sangokushi tZQ7dnb0nbI-00854-00200720-00200919 taizen and border break continued to be tZQ7dnb0nbI-00855-00200920-00201175 based on network and card systems tZQ7dnb0nbI-00856-00201176-00201399 arcade machine sales incurred higher tZQ7dnb0nbI-00857-00201400-00201614 profits than their console portable and tZQ7dnb0nbI-00858-00201615-00201847 pc games on a year-to-year basis until tZQ7dnb0nbI-00859-00201848-00202023 the 2010s tZQ7dnb0nbI-00860-00202024-00202302 in 2004 the gameworks chain of arcades tZQ7dnb0nbI-00861-00202303-00202502 came under sega ownership until it was tZQ7dnb0nbI-00862-00202503-00202687 sold in 2011. tZQ7dnb0nbI-00863-00202688-00202999 in 2009 sega republic an indoor theme tZQ7dnb0nbI-00864-00203000-00203326 park opened in dubai the next year sega tZQ7dnb0nbI-00865-00203327-00203519 began providing the 3d imaging for tZQ7dnb0nbI-00866-00203520-00203831 hatsune miku's holographic concerts tZQ7dnb0nbI-00867-00203832-00204119 in 2013 index corporation was purchased tZQ7dnb0nbI-00868-00204120-00204407 by sega sami after going bankrupt tZQ7dnb0nbI-00869-00204408-00204607 after the buyout sega implemented a tZQ7dnb0nbI-00870-00204608-00204790 corporate spin-off with index and tZQ7dnb0nbI-00871-00204791-00205023 rebranded its game assets as atlas a tZQ7dnb0nbI-00872-00205023-00205246 wholly owned subsidiary of sega due to tZQ7dnb0nbI-00873-00205248-00205471 the decline of packaged game sales both tZQ7dnb0nbI-00874-00205471-00205719 worldwide in the 2010s sega began tZQ7dnb0nbI-00875-00205719-00205910 layoffs and reduction of their western tZQ7dnb0nbI-00876-00205911-00206142 businesses for example it closed five tZQ7dnb0nbI-00877-00206144-00206366 offices based in europe and australia on tZQ7dnb0nbI-00878-00206367-00206575 july 1 2012. tZQ7dnb0nbI-00879-00206576-00206758 this was done to focus on the digital tZQ7dnb0nbI-00880-00206759-00206975 game market such as pc and mobile tZQ7dnb0nbI-00881-00206976-00207103 devices tZQ7dnb0nbI-00882-00207104-00207319 the amount of sku gradually shrunk from tZQ7dnb0nbI-00883-00207319-00207734 84 in 2005 to 32 in 2014. tZQ7dnb0nbI-00884-00207735-00207934 because of the shrinking arcade business tZQ7dnb0nbI-00885-00207935-00208142 in japan development personnel would tZQ7dnb0nbI-00886-00208144-00208431 also be relocated to digital games tZQ7dnb0nbI-00887-00208432-00208646 sega gradually reduced its arcade tZQ7dnb0nbI-00888-00208648-00208998 centers from 450 facilities in 2005 to tZQ7dnb0nbI-00889-00209000-00209262 around 200 in 2015. tZQ7dnb0nbI-00890-00209263-00209471 in the mobile market sega released its tZQ7dnb0nbI-00891-00209471-00209655 first app on the itunes store with a tZQ7dnb0nbI-00892-00209656-00209982 version of super monkey ball in 2008. tZQ7dnb0nbI-00893-00209983-00210191 since then the strategies for asian and tZQ7dnb0nbI-00894-00210192-00210463 western markets have become independent tZQ7dnb0nbI-00895-00210464-00210639 the western line-up consisted of tZQ7dnb0nbI-00896-00210640-00210871 emulations of games and pay-to-play apps tZQ7dnb0nbI-00897-00210871-00211055 which were eventually overshadowed by tZQ7dnb0nbI-00898-00211056-00211246 more social and free-to-play games tZQ7dnb0nbI-00899-00211248-00211455 eventually leading to 19 of the older tZQ7dnb0nbI-00900-00211456-00211663 mobile games being pulled due to quality tZQ7dnb0nbI-00901-00211664-00211903 concerns in may 2015. tZQ7dnb0nbI-00902-00211904-00212175 in 2012 sega also began acquiring tZQ7dnb0nbI-00903-00212176-00212367 studios for mobile development with tZQ7dnb0nbI-00904-00212367-00212582 studios such as hardlight three rings tZQ7dnb0nbI-00905-00212583-00212815 design and demiurge studios becoming tZQ7dnb0nbI-00906-00212816-00213087 fully owned subsidiaries in the 2010s to tZQ7dnb0nbI-00907-00213088-00213327 streamline operations sega established tZQ7dnb0nbI-00908-00213328-00213494 operational firms for each of its tZQ7dnb0nbI-00909-00213496-00213631 businesses tZQ7dnb0nbI-00910-00213632-00213919 in 2012 sega established sega networks tZQ7dnb0nbI-00911-00213919-00214079 for its mobile games and although tZQ7dnb0nbI-00912-00214080-00214279 separate at first it merged with sega tZQ7dnb0nbI-00913-00214280-00214519 corporation in 2015 tZQ7dnb0nbI-00914-00214519-00214775 sega games was structured as a consumer tZQ7dnb0nbI-00915-00214776-00215046 online company while sega networks tZQ7dnb0nbI-00916-00215048-00215246 focused on developing games for mobile tZQ7dnb0nbI-00917-00215248-00215582 devices in 2012 sega entertainment was tZQ7dnb0nbI-00918-00215583-00215742 established for sega's amusement tZQ7dnb0nbI-00919-00215744-00216015 facility business and in 2015 sega tZQ7dnb0nbI-00920-00216016-00216182 interactive was established for the tZQ7dnb0nbI-00921-00216183-00216375 arcade game business tZQ7dnb0nbI-00922-00216376-00216663 in january 2015 sega of america tZQ7dnb0nbI-00923-00216664-00216831 announced their relocation from san tZQ7dnb0nbI-00924-00216832-00217094 francisco to atlas usa's headquarters in tZQ7dnb0nbI-00925-00217096-00217327 irvine california which was completed tZQ7dnb0nbI-00926-00217328-00217503 later that year over the course of the tZQ7dnb0nbI-00927-00217504-00217719 existence of sega sammy holdings to tZQ7dnb0nbI-00928-00217719-00218006 2015. sega's operating income generally tZQ7dnb0nbI-00929-00218007-00218223 saw improvements compared to sega's past tZQ7dnb0nbI-00930-00218223-00218391 financial problems but was not tZQ7dnb0nbI-00931-00218392-00219175 profitable every year of operation tZQ7dnb0nbI-00932-00219176-00219846 sega group restructuring 2015 present tZQ7dnb0nbI-00933-00219848-00220127 in april 2015 sega corporation was tZQ7dnb0nbI-00934-00220128-00220375 reorganized into sega group one of three tZQ7dnb0nbI-00935-00220376-00220598 groups of sega sami holdings sega tZQ7dnb0nbI-00936-00220600-00220839 holdings co limited was established with tZQ7dnb0nbI-00937-00220840-00220991 four business sectors under its tZQ7dnb0nbI-00938-00220992-00221134 organization tZQ7dnb0nbI-00939-00221135-00221446 haruki satomi son of hajime satomi took tZQ7dnb0nbI-00940-00221448-00221655 office as president and ceo of the tZQ7dnb0nbI-00941-00221656-00221927 company in april 2015. sega announced at tZQ7dnb0nbI-00942-00221928-00222198 the tokyo game show in september 2016 tZQ7dnb0nbI-00943-00222200-00222367 that they had acquired the intellectual tZQ7dnb0nbI-00944-00222367-00222551 property and development rights to all tZQ7dnb0nbI-00945-00222552-00222719 games developed and published by tZQ7dnb0nbI-00946-00222719-00222991 technosoft from kazoo matsuoka tZQ7dnb0nbI-00947-00222992-00223191 factors that influenced the acquisition tZQ7dnb0nbI-00948-00223192-00223415 included the former technosoft president tZQ7dnb0nbI-00949-00223416-00223542 stating that they did not want the tZQ7dnb0nbI-00950-00223544-00223751 technosoft brand to desist and so tZQ7dnb0nbI-00951-00223752-00223942 handing over the intellectual properties tZQ7dnb0nbI-00952-00223944-00224239 to sega was the only other option sega tZQ7dnb0nbI-00953-00224240-00224463 and technosoft also had an established tZQ7dnb0nbI-00954-00224464-00224671 collaboration during the genesis mega tZQ7dnb0nbI-00955-00224671-00224894 drive era and so this pre-established tZQ7dnb0nbI-00956-00224896-00225079 relationship was also a factor when tZQ7dnb0nbI-00957-00225080-00225294 acquiring the brand rights to technosoft tZQ7dnb0nbI-00958-00225296-00225606 games in april 2017 sega sammy holdings tZQ7dnb0nbI-00959-00225607-00225798 announced a relocation of head office tZQ7dnb0nbI-00960-00225800-00225998 functions of the sega sami group and its tZQ7dnb0nbI-00961-00226000-00226223 major domestic subsidiaries located in tZQ7dnb0nbI-00962-00226223-00226471 the tokyo metropolitan area to shinagawa tZQ7dnb0nbI-00963-00226471-00226727 coup by january 2018. tZQ7dnb0nbI-00964-00226728-00226903 their stated reasoning was to promote tZQ7dnb0nbI-00965-00226904-00227134 cooperation among companies and creation tZQ7dnb0nbI-00966-00227135-00227342 of more active interaction of personnel tZQ7dnb0nbI-00967-00227344-00227494 while pursuing efficient group tZQ7dnb0nbI-00968-00227496-00227703 management by consolidating scattered tZQ7dnb0nbI-00969-00227704-00227871 head office functions of the group tZQ7dnb0nbI-00970-00227871-00228103 including sega sammy holdings sami tZQ7dnb0nbI-00971-00228104-00228375 corporation sega holdings sega games tZQ7dnb0nbI-00972-00228376-00228639 atlas sami network and darts live in tZQ7dnb0nbI-00973-00228640-00228934 october 2017 sega of america announced tZQ7dnb0nbI-00974-00228935-00229158 its own online store known as the sega tZQ7dnb0nbI-00975-00229159-00229263 shop tZQ7dnb0nbI-00976-00229264-00229558 ian curran a former executive at thq and tZQ7dnb0nbI-00977-00229559-00229758 acclaimed entertainment replaced john tZQ7dnb0nbI-00978-00229759-00230006 chang as president and co of sega of tZQ7dnb0nbI-00979-00230007-00230815 america in august 2018. tZQ7dnb0nbI-00980-00230816-00231303 corporate structure tZQ7dnb0nbI-00981-00231304-00231519 sega's main headquarters is located in tZQ7dnb0nbI-00982-00231519-00231815 chinawaku tokyo japan and the group tZQ7dnb0nbI-00983-00231816-00231975 operating from its headquarters is tZQ7dnb0nbI-00984-00231976-00232215 referred to as sega of japan tZQ7dnb0nbI-00985-00232216-00232471 additionally sega has offices in irvine tZQ7dnb0nbI-00986-00232471-00232703 california as sega of america and in tZQ7dnb0nbI-00987-00232704-00232903 london as sega of europe tZQ7dnb0nbI-00988-00232904-00233206 in 2007 sega announced the establishment tZQ7dnb0nbI-00989-00233207-00233415 of an office in australia replacing tZQ7dnb0nbI-00990-00233416-00233687 former distributors osisoft and thq in tZQ7dnb0nbI-00991-00233688-00233798 the region tZQ7dnb0nbI-00992-00233800-00234023 in other regions sega has contracted tZQ7dnb0nbI-00993-00234023-00234246 distributors for its games and consoles tZQ7dnb0nbI-00994-00234248-00234463 such as techtoy in brazil relations tZQ7dnb0nbI-00995-00234464-00234639 between the different regional offices tZQ7dnb0nbI-00996-00234640-00234903 of sega have not always been smooth tZQ7dnb0nbI-00997-00234904-00235151 in the 1990s some of this conflict may tZQ7dnb0nbI-00998-00235152-00235319 have been caused by sega president tZQ7dnb0nbI-00999-00235319-00235558 nakayama and his admiration for sega of tZQ7dnb0nbI-01000-00235559-00235798 america according to kolinsky there were tZQ7dnb0nbI-01001-00235800-00236023 some guys in the executive suites who tZQ7dnb0nbI-01002-00236023-00236231 really didn't like that nakayama in tZQ7dnb0nbI-01003-00236232-00236446 particular appeared to favor the u.s tZQ7dnb0nbI-01004-00236448-00236606 executives tZQ7dnb0nbI-01005-00236607-00236846 a lot of the japanese executives were tZQ7dnb0nbI-01006-00236848-00237055 maybe a little jealous and i think some tZQ7dnb0nbI-01007-00237056-00237246 of that played into the decisions that tZQ7dnb0nbI-01008-00237248-00237406 were made tZQ7dnb0nbI-01009-00237407-00237646 by contrast author stephen l kent wrote tZQ7dnb0nbI-01010-00237648-00237823 that nakayama bullied american tZQ7dnb0nbI-01011-00237823-00238023 executives and that nakayama believed tZQ7dnb0nbI-01012-00238023-00238223 the japanese executives made the best tZQ7dnb0nbI-01013-00238223-00238351 decisions tZQ7dnb0nbI-01014-00238352-00238606 he also stated that kolinsky stoller and tZQ7dnb0nbI-01015-00238607-00238823 moore dreaded meeting with sega of japan tZQ7dnb0nbI-01016-00238823-00239055 executives during their times as ceo of tZQ7dnb0nbI-01017-00239056-00239751 sega of america tZQ7dnb0nbI-01018-00239752-00240423 subsidiaries of sega holdings co limited tZQ7dnb0nbI-01019-00240423-00240598 since the establishment of the sega tZQ7dnb0nbI-01020-00240600-00240903 group structure in 2015 sega games co tZQ7dnb0nbI-01021-00240904-00241103 limited is responsible for the home tZQ7dnb0nbI-01022-00241104-00241271 video game market and consumer tZQ7dnb0nbI-01023-00241271-00241398 development tZQ7dnb0nbI-01024-00241400-00241655 sega games also includes sega networks tZQ7dnb0nbI-01025-00241656-00241815 which handles game development for tZQ7dnb0nbI-01026-00241816-00241967 smartphones tZQ7dnb0nbI-01027-00241967-00242191 sega currently develops and publishes tZQ7dnb0nbI-01028-00242192-00242423 games for major video game consoles and tZQ7dnb0nbI-01029-00242423-00242567 has not expressed interest in tZQ7dnb0nbI-01030-00242567-00242791 re-entering the console market tZQ7dnb0nbI-01031-00242792-00243030 according to former sega of europe ceo tZQ7dnb0nbI-01032-00243031-00243255 mike brogan there is no future in tZQ7dnb0nbI-01033-00243256-00243519 selling hardware in any market through tZQ7dnb0nbI-01034-00243519-00243734 competition the hardware eventually tZQ7dnb0nbI-01035-00243735-00244030 becomes a commodity tZQ7dnb0nbI-01036-00244031-00244263 if a company has to sell hardware then tZQ7dnb0nbI-01037-00244264-00244487 it should only be to leverage software tZQ7dnb0nbI-01038-00244488-00244679 even if that means taking a hit on the tZQ7dnb0nbI-01039-00244680-00244846 hardware tZQ7dnb0nbI-01040-00244848-00245071 sega interactive co limited as the tZQ7dnb0nbI-01041-00245071-00245271 current company responsible for sega's tZQ7dnb0nbI-01042-00245271-00245471 arcade game business tZQ7dnb0nbI-01043-00245471-00245655 since beginning production of arcade tZQ7dnb0nbI-01044-00245656-00245871 games sega remains the world's most tZQ7dnb0nbI-01045-00245871-00246134 prolific arcade producer with over 500 tZQ7dnb0nbI-01046-00246135-00246375 games in over 70 franchises on more than tZQ7dnb0nbI-01047-00246376-00246606 20 different arcade system boards since tZQ7dnb0nbI-01048-00246607-00246775 1981. tZQ7dnb0nbI-01049-00246776-00246991 sega toys co limited serves as a tZQ7dnb0nbI-01050-00246992-00247303 producer of toys sega toys have created tZQ7dnb0nbI-01051-00247304-00247519 toys for children's franchises such as tZQ7dnb0nbI-01052-00247519-00247798 osha maho love and berry mushi king king tZQ7dnb0nbI-01053-00247800-00248055 of the beatles lil pree bakugan jewel tZQ7dnb0nbI-01054-00248056-00248334 pet rilu rilu fairyloo dinosaur king and tZQ7dnb0nbI-01055-00248335-00248479 hero bank tZQ7dnb0nbI-01056-00248480-00248679 products by sega toys released in the tZQ7dnb0nbI-01057-00248680-00248863 west include the home star and the eye tZQ7dnb0nbI-01058-00248864-00248975 dog tZQ7dnb0nbI-01059-00248976-00249230 sega toys also inherited the sega pico tZQ7dnb0nbI-01060-00249231-00249439 handheld system and produced software tZQ7dnb0nbI-01061-00249440-00249598 for the console tZQ7dnb0nbI-01062-00249600-00249830 sega has operations of bowling alleys tZQ7dnb0nbI-01063-00249831-00249975 and arcades through its sega tZQ7dnb0nbI-01064-00249976-00250263 entertainment co limited subsidiary tZQ7dnb0nbI-01065-00250264-00250487 the company's dartslive subsidiary is tZQ7dnb0nbI-01066-00250488-00250646 involved with the manufacture of tZQ7dnb0nbI-01067-00250648-00250839 electronic darts games while sega tZQ7dnb0nbI-01068-00250840-00251023 logistics service is focused on the tZQ7dnb0nbI-01069-00251023-00251327 distribution and repair of arcade games tZQ7dnb0nbI-01070-00251328-00251575 in 2015 sega and the japanese tZQ7dnb0nbI-01071-00251576-00251823 advertising agency hakuhodo formed a tZQ7dnb0nbI-01072-00251823-00252063 joint venture called stories llc with tZQ7dnb0nbI-01073-00252064-00252223 the purpose of creating branded tZQ7dnb0nbI-01074-00252223-00252479 entertainment for film and tv tZQ7dnb0nbI-01075-00252480-00252742 stories llc has exclusive licensing tZQ7dnb0nbI-01076-00252744-00252951 rights to adapt sega properties into tZQ7dnb0nbI-01077-00252952-00253127 film and television tZQ7dnb0nbI-01078-00253128-00253327 properties in production reportedly tZQ7dnb0nbI-01079-00253328-00253551 include shinobi golden axe virtua tZQ7dnb0nbI-01080-00253552-00253767 fighter the house of the dead and crazy tZQ7dnb0nbI-01081-00253767-00254023 taxi tZQ7dnb0nbI-01082-00254023-00254206 topic research and development as a tZQ7dnb0nbI-01083-00254207-00254446 games publisher sega has produced a high tZQ7dnb0nbI-01084-00254448-00254623 number of games through its research and tZQ7dnb0nbI-01085-00254623-00254782 development teams tZQ7dnb0nbI-01086-00254783-00254982 the sonic the hedgehog franchise tZQ7dnb0nbI-01087-00254983-00255158 maintained through sega's sonic team tZQ7dnb0nbI-01088-00255159-00255310 division has become one of the tZQ7dnb0nbI-01089-00255311-00255510 best-selling franchises in the history tZQ7dnb0nbI-01090-00255511-00255679 of video games tZQ7dnb0nbI-01091-00255680-00255934 some historical titles produced by sega tZQ7dnb0nbI-01092-00255935-00256110 such as those from sega technical tZQ7dnb0nbI-01093-00256111-00256471 institute from 1991 to 1996 and games tZQ7dnb0nbI-01094-00256471-00256694 produced by sega's subsidiary companies tZQ7dnb0nbI-01095-00256696-00256887 in the dreamcast era are notable for tZQ7dnb0nbI-01096-00256888-00257055 their creativity tZQ7dnb0nbI-01097-00257056-00257255 sega has also acquired third-party tZQ7dnb0nbI-01098-00257256-00257406 studios that are now owned by the tZQ7dnb0nbI-01099-00257407-00257639 company including amplitude studios tZQ7dnb0nbI-01100-00257640-00257934 atlas creative assembly demiurge studios tZQ7dnb0nbI-01101-00257935-00258167 hardlight relic entertainment and sports tZQ7dnb0nbI-01102-00258167-00258391 interactive sega's software research and tZQ7dnb0nbI-01103-00258392-00258582 development teams originated with one tZQ7dnb0nbI-01104-00258583-00258767 development division operating under tZQ7dnb0nbI-01105-00258767-00259103 sega's head of r d hisashi suzuki tZQ7dnb0nbI-01106-00259104-00259303 as the market increased for home video tZQ7dnb0nbI-01107-00259304-00259542 game consoles sega expanded with three tZQ7dnb0nbI-01108-00259544-00259798 consumer development cs divisions while tZQ7dnb0nbI-01109-00259800-00260103 after october 1983 arcade development tZQ7dnb0nbI-01110-00260104-00260415 expanded to three teams sega dd number 1 tZQ7dnb0nbI-01111-00260416-00260734 2 and 3. sometime after the release of tZQ7dnb0nbI-01112-00260735-00260942 powerdrift the company restructured its tZQ7dnb0nbI-01113-00260944-00261127 teams again as the sega amusement tZQ7dnb0nbI-01114-00261128-00261334 machine research and development teams tZQ7dnb0nbI-01115-00261335-00261503 or am teams tZQ7dnb0nbI-01116-00261504-00261671 each of the arcade divisions was tZQ7dnb0nbI-01117-00261671-00261846 segregated from one another and a tZQ7dnb0nbI-01118-00261848-00262063 rivalry existed between the arcade and tZQ7dnb0nbI-01119-00262064-00262295 consumer development divisions tZQ7dnb0nbI-01120-00262296-00262479 in what has been called a brief moment tZQ7dnb0nbI-01121-00262480-00262758 of remarkable creativity in 2000 sega tZQ7dnb0nbI-01122-00262759-00262958 restructured its arcade and console tZQ7dnb0nbI-01123-00262959-00263103 development teams into nine tZQ7dnb0nbI-01124-00263104-00263310 semi-autonomous studios headed by the tZQ7dnb0nbI-01125-00263311-00263527 company's top designers tZQ7dnb0nbI-01126-00263528-00263863 studios included united game artists uga tZQ7dnb0nbI-01127-00263864-00264223 hitmaker smilebit overworks sega am2 and tZQ7dnb0nbI-01128-00264224-00264367 sonic team tZQ7dnb0nbI-01129-00264368-00264575 sega's design houses were encouraged to tZQ7dnb0nbI-01130-00264576-00264743 experiment and benefited from a tZQ7dnb0nbI-01131-00264744-00265006 relatively lacks approval process tZQ7dnb0nbI-01132-00265007-00265367 early in 2003 sega president hideki sato tZQ7dnb0nbI-01133-00265368-00265606 and coo tetsu kamaya announced they were tZQ7dnb0nbI-01134-00265607-00265806 stepping down from their roles with sato tZQ7dnb0nbI-01135-00265807-00266030 being replaced by hisao oguchi the head tZQ7dnb0nbI-01136-00266031-00266175 of hitmaker tZQ7dnb0nbI-01137-00266176-00266391 as part of oguchi's plan he announced tZQ7dnb0nbI-01138-00266392-00266591 his intention to consolidate sega's tZQ7dnb0nbI-01139-00266592-00266775 studios into four or five core tZQ7dnb0nbI-01140-00266776-00266999 operations prior to the acquisition by tZQ7dnb0nbI-01141-00267000-00267191 sami sega began the process of tZQ7dnb0nbI-01142-00267192-00267382 reintegrating its subsidiaries into the tZQ7dnb0nbI-01143-00267383-00267534 main company tZQ7dnb0nbI-01144-00267535-00267775 sega still operates first-party studios tZQ7dnb0nbI-01145-00267776-00267943 as departments of its research and tZQ7dnb0nbI-01146-00267944-00268110 development division tZQ7dnb0nbI-01147-00268111-00268406 sonic team exists as sega's cs2 research tZQ7dnb0nbI-01148-00268407-00268606 and development department while sega's tZQ7dnb0nbI-01149-00268607-00268855 cs3 department has developed games such tZQ7dnb0nbI-01150-00268856-00269127 as fantasy star online 2 and the am2 tZQ7dnb0nbI-01151-00269128-00269319 department has more recently worked on tZQ7dnb0nbI-01152-00269320-00269527 projects such as smartphone game soul tZQ7dnb0nbI-01153-00269528-00269687 reverse zero tZQ7dnb0nbI-01154-00269688-00269919 toshihiro negoti formerly the head of tZQ7dnb0nbI-01155-00269920-00270095 amusement vision continues to be tZQ7dnb0nbI-01156-00270096-00270279 involved with research and development tZQ7dnb0nbI-01157-00270280-00270455 with more recent work on the yakuza tZQ7dnb0nbI-01158-00270456-00270655 series while he serves as sega's chief tZQ7dnb0nbI-01159-00270656-00271382 creative officer tZQ7dnb0nbI-01160-00271383-00271815 legacy tZQ7dnb0nbI-01161-00271816-00272030 the sega genesis is often ranked among tZQ7dnb0nbI-01162-00272031-00272279 the best video game consoles tZQ7dnb0nbI-01163-00272280-00272582 in 2014 usegamers jeremy parish wrote tZQ7dnb0nbI-01164-00272583-00272791 that the system served as the key tZQ7dnb0nbI-01165-00272792-00273127 incubator for modern sports franchises tZQ7dnb0nbI-01166-00273128-00273463 made consoles truly international by tZQ7dnb0nbI-01167-00273464-00273647 providing western third parties tZQ7dnb0nbI-01168-00273648-00273839 previously put at a disadvantage by tZQ7dnb0nbI-01169-00273840-00274030 nintendo's restrictive licensing tZQ7dnb0nbI-01170-00274031-00274206 policies with a more profitable tZQ7dnb0nbI-01171-00274207-00274382 alternative created an online tZQ7dnb0nbI-01172-00274383-00274599 subscription service that foreshadowed tZQ7dnb0nbI-01173-00274600-00274855 playstation plus more than 15 years tZQ7dnb0nbI-01174-00274856-00274958 early tZQ7dnb0nbI-01175-00274959-00275206 with the sega channel and played a key tZQ7dnb0nbI-01176-00275207-00275463 role in ensuring the vitality and future tZQ7dnb0nbI-01177-00275464-00275647 of the game's industry by breaking tZQ7dnb0nbI-01178-00275648-00275895 nintendo's near-monopolistic hold on the tZQ7dnb0nbI-01179-00275896-00276143 u.s and awakening the uk to the merits tZQ7dnb0nbI-01180-00276144-00276382 of television gaming tZQ7dnb0nbI-01181-00276383-00276615 for his part kalinsky highlighted sega's tZQ7dnb0nbI-01182-00276616-00276806 role in developing games for an older tZQ7dnb0nbI-01183-00276807-00277055 demographic and pioneering the concept tZQ7dnb0nbI-01184-00277056-00277215 of the street date tZQ7dnb0nbI-01185-00277216-00277439 with the simultaneous north american and tZQ7dnb0nbI-01186-00277440-00277758 european release of sonic the hedgehog 2 tZQ7dnb0nbI-01187-00277759-00277991 sega of america's marketing campaign for tZQ7dnb0nbI-01188-00277992-00278191 the genesis was widely emulated tZQ7dnb0nbI-01189-00278192-00278375 influencing marketing for subsequent tZQ7dnb0nbI-01190-00278376-00278510 consoles tZQ7dnb0nbI-01191-00278511-00278799 the sega cd and 32x add-ons have been tZQ7dnb0nbI-01192-00278800-00278999 more negatively remembered tZQ7dnb0nbI-01193-00279000-00279199 the saturn despite being a commercial tZQ7dnb0nbI-01194-00279200-00279399 failure is well regarded for its game tZQ7dnb0nbI-01195-00279400-00279639 library despite criticism for not having tZQ7dnb0nbI-01196-00279640-00279934 enough high-profile franchise releases tZQ7dnb0nbI-01197-00279935-00280127 sega's management has been criticized tZQ7dnb0nbI-01198-00280128-00280334 for the handling of the saturn as a tZQ7dnb0nbI-01199-00280335-00280551 console the dreamcast is remembered for tZQ7dnb0nbI-01200-00280552-00280695 being ahead of its time in its tZQ7dnb0nbI-01201-00280696-00280839 innovations tZQ7dnb0nbI-01202-00280840-00281103 adam redzel of ign noted that sega tZQ7dnb0nbI-01203-00281104-00281279 developed several concepts that have tZQ7dnb0nbI-01204-00281280-00281487 become mainstream in more modern video tZQ7dnb0nbI-01205-00281488-00281734 game consoles such as motion controls tZQ7dnb0nbI-01206-00281735-00281927 online functionality and memory tZQ7dnb0nbI-01207-00281928-00282158 expansion writing for eurogamer damien tZQ7dnb0nbI-01208-00282159-00282358 mcferrin called sega's decisions in the tZQ7dnb0nbI-01209-00282359-00282663 late 1990s a tragic spectacle of tZQ7dnb0nbI-01210-00282664-00282903 overconfidence and woefully misguided tZQ7dnb0nbI-01211-00282904-00283103 business practice tZQ7dnb0nbI-01212-00283104-00283358 travis fass of ign noted that since the tZQ7dnb0nbI-01213-00283359-00283591 sami takeover sega has produced less tZQ7dnb0nbI-01214-00283592-00283791 games internally and outsourced to more tZQ7dnb0nbI-01215-00283792-00284006 western studios even when the original tZQ7dnb0nbI-01216-00284007-00284230 creators of sega's franchises are still tZQ7dnb0nbI-01217-00284231-00284495 on staff and given no creative freedom tZQ7dnb0nbI-01218-00284496-00284743 fass also pointed out that sega's arcade tZQ7dnb0nbI-01219-00284744-00284943 operations had also been significantly tZQ7dnb0nbI-01220-00284944-00285071 reduced tZQ7dnb0nbI-01221-00285072-00285254 fass praised what sega was before the tZQ7dnb0nbI-01222-00285255-00285527 sami takeover stating sega was one of tZQ7dnb0nbI-01223-00285528-00285775 the most active creative and productive tZQ7dnb0nbI-01224-00285776-00286006 developers the industry has ever known tZQ7dnb0nbI-01225-00286007-00286167 and nothing that can happen to their tZQ7dnb0nbI-01226-00286168-00286423 name since will change that tZQ7dnb0nbI-01227-00286424-00286719 ken horowitz in his 2018 book the sega tZQ7dnb0nbI-01228-00286720-00286919 arcade revolution connected sega's tZQ7dnb0nbI-01229-00286920-00287206 decline in arcades after 1995 with the tZQ7dnb0nbI-01230-00287207-00287391 changes in the video game industry tZQ7dnb0nbI-01231-00287392-00287575 overall and that the company's most tZQ7dnb0nbI-01232-00287576-00287775 serious challenges came from the loss of tZQ7dnb0nbI-01233-00287776-00288006 its creative talent particularly yuji tZQ7dnb0nbI-01234-00288007-00288223 naka and yu suzuki after the sami tZQ7dnb0nbI-01235-00288224-00288351 takeover tZQ7dnb0nbI-01236-00288352-00288599 horowitz did note however that as of tZQ7dnb0nbI-01237-00288600-00288815 this writing sega is in its best tZQ7dnb0nbI-01238-00288816-00289143 financial shape of the past two decades tZQ7dnb0nbI-01239-00289144-00289495 the company has endured in 2015 sega tZQ7dnb0nbI-01240-00289496-00289743 games co limited president and ceo tZQ7dnb0nbI-01241-00289744-00289991 haruki satomi told famitsu that he would tZQ7dnb0nbI-01242-00289992-00290167 shift sega's focus to quality of tZQ7dnb0nbI-01243-00290168-00290423 releases over making schedules tZQ7dnb0nbI-01244-00290424-00290647 satomi acknowledged that in the 10 years tZQ7dnb0nbI-01245-00290648-00290871 previous some of sega's games had tZQ7dnb0nbI-01246-00290872-00291134 partially betrayed the trust of sega's tZQ7dnb0nbI-01247-00291135-00291279 older fans and that he hoped to tZQ7dnb0nbI-01248-00291280-00291599 re-establish sega as a brand whereas he tZQ7dnb0nbI-01249-00291600-00291791 felt the loss of trust with fans had tZQ7dnb0nbI-01250-00291792-00292647 left sega only with reputation tZQ7dnb0nbI-01251-00292648-00293103 see also tZQ7dnb0nbI-01252-00293104-00293415 list of sega video game consoles tZQ7dnb0nbI-01253-00293416-00293727 list of sega video game franchises tZQ7dnb0nbI-01254-00293728-00293951 lists of sega games tZQ7dnb0nbI-01255-00293952-00294134 sega pinball tZQ7dnb0nbI-01256-00294135-00294319 sega s a tZQ7dnb0nbI-01257-00294320-00294463 sonic tZQ7dnb0nbI-01258-00294464-00294852 equals equals notes tbMhObZKZ8M-00000-00000000-00000931 [Music] tbMhObZKZ8M-00001-00000932-00001345 hi this is dr. Don I have a problem out tbMhObZKZ8M-00002-00001346-00001565 of chapter 11 and McClay this is section tbMhObZKZ8M-00003-00001566-00001991 4 and we want to do a regression the tbMhObZKZ8M-00004-00001992-00002192 linear regression but it's a little bit tbMhObZKZ8M-00005-00002193-00002348 different than the other problems we've tbMhObZKZ8M-00006-00002349-00002602 worked and let's read that the question tbMhObZKZ8M-00007-00002603-00002933 is is there sufficient evidence of a tbMhObZKZ8M-00008-00002934-00003281 positive linear relationship between y tbMhObZKZ8M-00009-00003282-00003701 and X well remember in our equation the tbMhObZKZ8M-00010-00003702-00003992 slope of line we've got y equal MX plus tbMhObZKZ8M-00011-00003993-00004442 B and M is the slope our beta 1 is the tbMhObZKZ8M-00012-00004443-00004690 slope if we've got a positive tbMhObZKZ8M-00013-00004691-00005141 relationship between the positive tbMhObZKZ8M-00014-00005142-00005468 interrelationship as x increases Y tbMhObZKZ8M-00015-00005469-00005761 increases so the slope would go up that tbMhObZKZ8M-00016-00005762-00006125 way so beta would have to be positive tbMhObZKZ8M-00017-00006126-00006397 and here's the the tricky part when tbMhObZKZ8M-00018-00006398-00006703 you're thinking about it if beta 1 has tbMhObZKZ8M-00019-00006704-00006989 got to be positive and the alternative tbMhObZKZ8M-00020-00006990-00007412 the null is that it's 0 we need to set tbMhObZKZ8M-00021-00007413-00007712 up statcrunch or excel in that fashion tbMhObZKZ8M-00022-00007713-00007924 we're gonna go down here and click on tbMhObZKZ8M-00023-00007925-00008270 open and statcrunch ok i have the data tbMhObZKZ8M-00024-00008271-00008539 open in statcrunch remember that our tbMhObZKZ8M-00025-00008540-00008810 tuition is our x value that's our tbMhObZKZ8M-00026-00008811-00009067 predictor variable and our response tbMhObZKZ8M-00027-00009068-00009274 variable is the percentage of students tbMhObZKZ8M-00028-00009275-00009727 with job offers we go to stat regression tbMhObZKZ8M-00029-00009728-00010058 linear regression and we're going to tbMhObZKZ8M-00030-00010059-00010288 select our X variable which is our tbMhObZKZ8M-00031-00010289-00010598 tuition our Y variable which is our job tbMhObZKZ8M-00032-00010599-00010796 offer now here we've got to set up the tbMhObZKZ8M-00033-00010797-00011014 apophysis test we're not worried about tbMhObZKZ8M-00034-00011015-00011188 the intercept we're just going to let tbMhObZKZ8M-00035-00011189-00011492 that be whether or not it is zero or not tbMhObZKZ8M-00036-00011493-00011780 it's okay but the slope we have to set tbMhObZKZ8M-00037-00011781-00012092 that particular test up and here we want tbMhObZKZ8M-00038-00012093-00012424 beta 1 to be greater than 0 a positive tbMhObZKZ8M-00039-00012425-00012880 slope so we just click compute and we tbMhObZKZ8M-00040-00012881-00013226 get our answers there I'm gonna expand tbMhObZKZ8M-00041-00013227-00013394 this and you can see those tbMhObZKZ8M-00042-00013394-00013796 our t-statistic 1.15 which is the answer tbMhObZKZ8M-00043-00013797-00014107 they went there we scroll down p-value tbMhObZKZ8M-00044-00014108-00014387 1.4 when to they want and that's the tbMhObZKZ8M-00045-00014388-00014663 value we have again because our model is tbMhObZKZ8M-00046-00014663-00015050 that the slope is positive that's our tbMhObZKZ8M-00047-00015051-00015290 alternative which is a right tailed test tbMhObZKZ8M-00048-00015291-00015506 let's look at the last part there it tbMhObZKZ8M-00049-00015507-00015844 says what is the conclusion well because tbMhObZKZ8M-00050-00015846-00016201 our p-value it's above our alpha of 0.1 tbMhObZKZ8M-00051-00016202-00016484 we've got a p-value of point 1 4 that's tbMhObZKZ8M-00052-00016485-00016744 greater than point 1 therefore we fail tbMhObZKZ8M-00053-00016745-00017024 to reject or do not reject the null and tbMhObZKZ8M-00054-00017025-00017219 that means there's insufficient evidence tbMhObZKZ8M-00055-00017220-00017438 that there exists a positive linear tbMhObZKZ8M-00056-00017439-00017696 relationship that beta 1 is greater than tbMhObZKZ8M-00057-00017697-00017867 0 hope this helps tbMhObZKZ8M-00058-00017868-00018574 [Music] tfG6pL_hroc-00000-00000832-00000950 i believe that just like tfG6pL_hroc-00001-00000951-00001491 coffee you can never have too much tfG6pL_hroc-00002-00001492-00002175 storage tfG6pL_hroc-00003-00002176-00002407 hey if you're a subscriber welcome back tfG6pL_hroc-00004-00002408-00002591 and if you're new here do hit that tfG6pL_hroc-00005-00002592-00002791 subscribe and bell icons tfG6pL_hroc-00006-00002792-00003015 here's what i currently have in my rig tfG6pL_hroc-00007-00003016-00003238 so i run a combination of nvme tfG6pL_hroc-00008-00003239-00003599 m.2 ssds sata ssds and regular hard disk tfG6pL_hroc-00009-00003600-00003679 drives tfG6pL_hroc-00010-00003679-00003927 i'm looking to migrate to a full ssd tfG6pL_hroc-00011-00003928-00004079 based setup though tfG6pL_hroc-00012-00004079-00004438 externally i have a two bay synology nas tfG6pL_hroc-00013-00004439-00004831 and wd my book duo for backup purposes tfG6pL_hroc-00014-00004832-00005135 this excludes a stack of external ssds tfG6pL_hroc-00015-00005136-00005183 and tfG6pL_hroc-00016-00005184-00005438 hdds i use for quick backups video tfG6pL_hroc-00017-00005439-00005535 projects tfG6pL_hroc-00018-00005536-00005854 and on the go purposes if you're looking tfG6pL_hroc-00019-00005855-00005959 to upgrade your tfG6pL_hroc-00020-00005960-00006167 in-rig storage though it's a great time tfG6pL_hroc-00021-00006168-00006375 to do it because prices have plummeted tfG6pL_hroc-00022-00006376-00006631 and are still plummeting ram 2 for that tfG6pL_hroc-00023-00006631-00006727 matter tfG6pL_hroc-00024-00006728-00006934 and gone are the days when ssd storage tfG6pL_hroc-00025-00006936-00007046 was a luxury tfG6pL_hroc-00026-00007047-00007334 and meant for more expensive builds tfG6pL_hroc-00027-00007336-00007406 these days tfG6pL_hroc-00028-00007408-00007639 ssds offer incredible value while tfG6pL_hroc-00029-00007640-00007774 delivering at least tfG6pL_hroc-00030-00007775-00007959 three to five times the performance of tfG6pL_hroc-00031-00007959-00008167 regular hard disk drives tfG6pL_hroc-00032-00008168-00008414 and in all honesty unless you want sheer tfG6pL_hroc-00033-00008415-00008519 capacity tfG6pL_hroc-00034-00008520-00008831 is no reason not to use an ssd drive tfG6pL_hroc-00035-00008832-00009246 even better if it was an nvme m.2 ssd tfG6pL_hroc-00036-00009247-00009583 so this is the wd blue sn550 tfG6pL_hroc-00037-00009584-00009927 one terabyte nvme m.2 ssd tfG6pL_hroc-00038-00009928-00010174 it's fast and affordable but hey i'm tfG6pL_hroc-00039-00010175-00010351 jumping the gun here tfG6pL_hroc-00040-00010352-00010631 let's look at the key specs and features tfG6pL_hroc-00041-00010632-00010903 so the sn550 is based on the m.2 tfG6pL_hroc-00042-00010904-00011287 2080 form factor with a pcie 3.0 tfG6pL_hroc-00043-00011288-00011703 four lane or latest nvme 1.4 interface tfG6pL_hroc-00044-00011704-00011919 it features a sandisk 4 channel tfG6pL_hroc-00045-00011920-00012199 controller and is a d-ramless drive with tfG6pL_hroc-00046-00012200-00012406 hmd support tfG6pL_hroc-00047-00012407-00012759 without dram it instead uses a small slc tfG6pL_hroc-00048-00012760-00013079 cache on its single-sided pcb it uses tfG6pL_hroc-00049-00013080-00013327 big flash's 96-layer 3d nand tfG6pL_hroc-00050-00013328-00013583 tlc flash memory and is good for an tfG6pL_hroc-00051-00013584-00013783 impressive 600 tbw tfG6pL_hroc-00052-00013784-00014015 rating short four terabytes with a tfG6pL_hroc-00053-00014016-00014286 measure of flash storage endurance tfG6pL_hroc-00054-00014287-00014527 as an example if you were to write 50 tfG6pL_hroc-00055-00014528-00014735 gigabytes of new data per day tfG6pL_hroc-00056-00014736-00015158 for 365 days that would equate to 18.25 tfG6pL_hroc-00057-00015159-00015279 terabytes per year tfG6pL_hroc-00058-00015280-00015607 which means it will take 32.8 years to tfG6pL_hroc-00059-00015608-00015886 hit the 600 tbw limit tfG6pL_hroc-00060-00015887-00016183 wd graciously extends a 5 year warranty tfG6pL_hroc-00061-00016184-00016391 to the sn550 tfG6pL_hroc-00062-00016392-00016647 to take the sn550 through its paces i tfG6pL_hroc-00063-00016648-00016863 ran a couple of synthetic benchmarks tfG6pL_hroc-00064-00016864-00017119 and several real-world tests that cover tfG6pL_hroc-00065-00017120-00017335 transfer rates and gaming tfG6pL_hroc-00066-00017336-00018402 and hear the results tfG6pL_hroc-00068-00021424-00022305 [Music] tfG6pL_hroc-00069-00022306-00024142 [Music] tfG6pL_hroc-00070-00024143-00024327 note that the rs motherboard comes with tfG6pL_hroc-00071-00024328-00024463 m.2 heatsinks tfG6pL_hroc-00072-00024464-00024783 which helps keep things cool there was tfG6pL_hroc-00073-00024784-00024886 no noticeable tfG6pL_hroc-00074-00024887-00025103 thermal throttling although sustained tfG6pL_hroc-00075-00025104-00025335 read and write speeds do drop below peak tfG6pL_hroc-00076-00025336-00025486 numbers tfG6pL_hroc-00077-00025487-00025694 my favorite benchmark this bench is tfG6pL_hroc-00078-00025695-00025855 always an excellent test bit tfG6pL_hroc-00079-00025856-00026102 to ascertain real world performance of tfG6pL_hroc-00080-00026104-00026231 drives tfG6pL_hroc-00081-00026232-00026639 in the copy directory test i use a 65.9 tfG6pL_hroc-00082-00026639-00026911 gigabytes folder that includes 2502 tfG6pL_hroc-00083-00026912-00026990 files and tfG6pL_hroc-00084-00026991-00027390 110 folders the sn550 took tfG6pL_hroc-00085-00027391-00027718 77 821 milliseconds with an average tfG6pL_hroc-00086-00027719-00027807 transfer rate tfG6pL_hroc-00087-00027808-00028143 of over 860 megabytes per second tfG6pL_hroc-00088-00028144-00028414 in the create file tests the sn550 tfG6pL_hroc-00089-00028416-00028687 completed the task in 108 milliseconds tfG6pL_hroc-00090-00028688-00029062 and an average speed of 444.444 tfG6pL_hroc-00091-00029063-00029335 megabytes per second for both files tfG6pL_hroc-00092-00029336-00029551 later i also run the create file batch tfG6pL_hroc-00093-00029552-00029670 tests which return tfG6pL_hroc-00094-00029672-00030001 these results tfG6pL_hroc-00095-00030002-00030127 [Music] tfG6pL_hroc-00096-00030127-00030302 without resorting to manually timing tfG6pL_hroc-00097-00030303-00030455 game loading times i used tfG6pL_hroc-00098-00030456-00030679 two gaming benchmarks from final fantasy tfG6pL_hroc-00099-00030680-00030774 14 tfG6pL_hroc-00100-00030775-00031023 which not only benchmarks cpu and gpu tfG6pL_hroc-00101-00031024-00031143 gaming performance tfG6pL_hroc-00102-00031144-00031823 but also game loading times here are the tfG6pL_hroc-00103-00031824-00032283 [Music] tfG6pL_hroc-00104-00032283-00032583 results tfG6pL_hroc-00105-00032583-00032815 so does the lack of dram affect the i o tfG6pL_hroc-00106-00032816-00032983 performance of the drive tfG6pL_hroc-00107-00032984-00033223 of course it does to an extent a good tfG6pL_hroc-00108-00033224-00033351 example would be the tfG6pL_hroc-00109-00033352-00033615 disbench copy directory test where it tfG6pL_hroc-00110-00033616-00033695 would tfG6pL_hroc-00111-00033696-00033983 hit maximum speeds until it depletes its tfG6pL_hroc-00112-00033984-00034039 cache tfG6pL_hroc-00113-00034040-00034287 speeds then average out to the 700 to tfG6pL_hroc-00114-00034288-00034511 800 megabytes per second range tfG6pL_hroc-00115-00034512-00034774 which honestly isn't shabby for a dram tfG6pL_hroc-00116-00034775-00034983 less drive that's still quicker than any tfG6pL_hroc-00117-00034984-00035046 seder tfG6pL_hroc-00118-00035047-00035302 or hard disk drives by any account tfG6pL_hroc-00119-00035303-00035574 overall the s 550 performed commendably tfG6pL_hroc-00120-00035575-00035735 well in synthetic benchmarks tfG6pL_hroc-00121-00035736-00036007 as well as rear wheel applications and tfG6pL_hroc-00122-00036008-00036223 to summarize here the pros tfG6pL_hroc-00123-00036224-00036399 excellent performance for the price tfG6pL_hroc-00124-00036400-00036655 meets and exceeds manufacturing claims tfG6pL_hroc-00125-00036656-00037030 good thermal performance overall 600 tbw tfG6pL_hroc-00126-00037031-00037246 and a 5 year warranty and it's tfG6pL_hroc-00127-00037247-00037559 affordable and great value tfG6pL_hroc-00128-00037560-00037799 the only con and i believe that it's tfG6pL_hroc-00129-00037800-00037887 nitpicking tfG6pL_hroc-00130-00037888-00038190 is its plain jane aesthetics tfG6pL_hroc-00131-00038191-00038374 thanks to its affordable pricing and its tfG6pL_hroc-00132-00038375-00038671 punchy performance the sm550 gets a tfG6pL_hroc-00133-00038672-00038918 big thumbs up for me if you're on a tfG6pL_hroc-00134-00038919-00039046 budget but you're looking to tfG6pL_hroc-00135-00039047-00039302 expand your storage without sacrificing tfG6pL_hroc-00136-00039303-00039407 performance tfG6pL_hroc-00137-00039408-00039615 give this drive a shot i know i'm going tfG6pL_hroc-00138-00039616-00039751 to be adding a couple of these to my tfG6pL_hroc-00139-00039752-00039862 ring tfG6pL_hroc-00140-00039863-00040039 and that's a wrap guys i hope you tfG6pL_hroc-00141-00040040-00040167 enjoyed this video tfG6pL_hroc-00142-00040168-00040307 do let me know what you think about the tfG6pL_hroc-00143-00040308-00040551 sn550 as well as this video tfG6pL_hroc-00144-00040552-00040790 leave your comments below and if you tfG6pL_hroc-00145-00040791-00041015 like this video give me a big thumbs up tfG6pL_hroc-00146-00041016-00041183 don't forget to hit subscribe and that tfG6pL_hroc-00147-00041184-00041479 bell icon until the next video take care tfG6pL_hroc-00148-00041480-00042299 stay safe and peace tfG6pL_hroc-00149-00042300-00042888 [Music] tfG6pL_hroc-00150-00042889-00043483 [Music] tfG6pL_hroc-00151-00043484-00043857 oh tfG6pL_hroc-00152-00043858-00044166 [Music] tlrWsXj0HCU-00000-00000000-00000991 a common question I get from multifamily tlrWsXj0HCU-00001-00000992-00001166 and single-family investors are you know tlrWsXj0HCU-00002-00001167-00001324 what's the end goal what's the end tlrWsXj0HCU-00003-00001325-00001535 strategy and how do you monetize these tlrWsXj0HCU-00004-00001536-00001735 properties well one of the things that tlrWsXj0HCU-00005-00001736-00001982 we do is we'll buy these self storage tlrWsXj0HCU-00006-00001982-00002174 facilities in really rough shape either tlrWsXj0HCU-00007-00002175-00002475 because the finances are not great and tlrWsXj0HCU-00008-00002476-00002758 facility was operated poorly by a you tlrWsXj0HCU-00009-00002759-00002999 know an absent owner or a terrible tlrWsXj0HCU-00010-00003000-00003203 manager and what we'll do is we'll take tlrWsXj0HCU-00011-00003204-00003331 that risk upfront tlrWsXj0HCU-00012-00003332-00003590 we'll get the facilities you know cash tlrWsXj0HCU-00013-00003590-00003833 flowing and once we get to about 15 or tlrWsXj0HCU-00014-00003834-00004031 20 million dollars in facilities that tlrWsXj0HCU-00015-00004032-00004235 are at a good cash flow point what we'll tlrWsXj0HCU-00016-00004236-00004415 do is we'll exit all those facilities tlrWsXj0HCU-00017-00004416-00004613 into a self-storage tlrWsXj0HCU-00018-00004614-00004826 income fund now what we do with this tlrWsXj0HCU-00019-00004827-00005075 income fund is we get paid back for our tlrWsXj0HCU-00020-00005076-00005263 initial investment on the property and tlrWsXj0HCU-00021-00005264-00005563 the properties will be valued based off tlrWsXj0HCU-00022-00005564-00005801 of the loan appraisal that we'll get tlrWsXj0HCU-00023-00005802-00006017 onto them when we sell them into the tlrWsXj0HCU-00024-00006018-00006188 fund and then what we'll do is we'll tlrWsXj0HCU-00025-00006189-00006359 take our proceeds and then reinvest tlrWsXj0HCU-00026-00006360-00006542 those proceeds into the self-storage tlrWsXj0HCU-00027-00006543-00006709 income fund so what we like to do is tlrWsXj0HCU-00028-00006711-00006992 take the risk upfront on our own get tlrWsXj0HCU-00029-00006993-00007120 them to a point where they're starting tlrWsXj0HCU-00030-00007122-00007292 to break even or it's a cash flow tlrWsXj0HCU-00031-00007293-00007459 slightly and then put them into a tlrWsXj0HCU-00032-00007461-00007634 self-storage income fund where now other tlrWsXj0HCU-00033-00007634-00007916 investors passive investors can invest tlrWsXj0HCU-00034-00007917-00008339 and benefit in the upside without having tlrWsXj0HCU-00035-00008340-00008539 to take a lot of exposure to the tlrWsXj0HCU-00036-00008540-00008714 downside when the properties are not tlrWsXj0HCU-00037-00008715-00008903 cash flowing or when they're barely tlrWsXj0HCU-00038-00008904-00009002 breaking even tlrWsXj0HCU-00039-00009003-00009191 my name is Fernando Angelou Qi if you'd tlrWsXj0HCU-00040-00009192-00009392 like to learn more about investing in tlrWsXj0HCU-00041-00009393-00009610 self storage feel free to drop me a line tlrWsXj0HCU-00042-00009611-00010030 at wwe.com thanks tlrWsXj0HCU-00043-00010031-00010910 [Music] tlFnWWkb7hc-00000-00000023-00000254 missing the other mechanism refers to tlFnWWkb7hc-00001-00000254-00000428 the process internalize the missing data tlFnWWkb7hc-00002-00000429-00000655 it does just a question of why the tlFnWWkb7hc-00003-00000656-00000956 missing data are missing when we deal tlFnWWkb7hc-00004-00000957-00001162 with missing data there are two things tlFnWWkb7hc-00005-00001163-00001343 that we need to consider there's the tlFnWWkb7hc-00006-00001344-00001582 pattern what they are missing and then tlFnWWkb7hc-00007-00001583-00001796 there's the mechanism why the data are tlFnWWkb7hc-00008-00001797-00002045 missing in this video I'll be looking at tlFnWWkb7hc-00009-00002046-00002282 the mechanisms when we deal with missing tlFnWWkb7hc-00010-00002283-00002527 data there are certain scenarios where tlFnWWkb7hc-00011-00002528-00002747 the pattern dictates that we don't need tlFnWWkb7hc-00012-00002748-00002954 to worry about missing data as much as tlFnWWkb7hc-00013-00002955-00003256 in other cases but more importantly the tlFnWWkb7hc-00014-00003257-00003494 mechanism determines what kind of tools tlFnWWkb7hc-00015-00003495-00003713 we need to apply so missing data tlFnWWkb7hc-00016-00003714-00003970 mechanism is a lot more important in tlFnWWkb7hc-00017-00003971-00004238 most cases than the pattern it is also tlFnWWkb7hc-00018-00004239-00004568 something that we cannot fully test the tlFnWWkb7hc-00019-00004569-00004766 pattern it's easy to see from the data tlFnWWkb7hc-00020-00004767-00005147 but mechanism requires some theoretical tlFnWWkb7hc-00021-00005148-00005360 understanding so what are missing data tlFnWWkb7hc-00022-00005361-00005668 mechanisms there are three labels for tlFnWWkb7hc-00023-00005669-00005872 missing data mechanism and these are tlFnWWkb7hc-00024-00005873-00006331 from Rubens work and the mekinese labels tlFnWWkb7hc-00025-00006332-00006509 are a bit unfortunate because they are tlFnWWkb7hc-00026-00006509-00006734 not very descriptive and you really need tlFnWWkb7hc-00027-00006734-00006934 to think this through to understand what tlFnWWkb7hc-00028-00006936-00007226 these these mechanisms are missing tlFnWWkb7hc-00029-00007227-00007534 completely at random refers to a case tlFnWWkb7hc-00030-00007536-00007877 where the missingness does not depend on tlFnWWkb7hc-00031-00007878-00008138 on anything in the rail so missingness tlFnWWkb7hc-00032-00008139-00008464 is a purely random process and in this tlFnWWkb7hc-00033-00008465-00008789 case the only consequence is that there tlFnWWkb7hc-00034-00008790-00008971 is there's less data for us to analyze tlFnWWkb7hc-00035-00008972-00009314 because the cases that are missing is tlFnWWkb7hc-00036-00009315-00009599 basically a random sample of our full tlFnWWkb7hc-00037-00009600-00010024 data set missing at random refers to our tlFnWWkb7hc-00038-00010025-00010424 missingness that can depend on some tlFnWWkb7hc-00039-00010425-00010738 other variables in the data but not the tlFnWWkb7hc-00040-00010739-00011110 value that is missing and missing not at tlFnWWkb7hc-00041-00011111-00011299 random is the worst case and in this tlFnWWkb7hc-00042-00011300-00011594 case there are the missingness depends tlFnWWkb7hc-00043-00011595-00011842 on the actual missing value for example tlFnWWkb7hc-00044-00011843-00012088 whether you get a salary or how much tlFnWWkb7hc-00045-00012089-00012428 your salary is can determine whether you tlFnWWkb7hc-00046-00012429-00012692 go to work or not if you don't work then tlFnWWkb7hc-00047-00012693-00012916 your seller is not observed this this is tlFnWWkb7hc-00048-00012917-00013202 a classic case of missing noted rent to tlFnWWkb7hc-00049-00013203-00013382 understand the differences within this tlFnWWkb7hc-00050-00013383-00013538 at random and missing of the trundle tlFnWWkb7hc-00051-00013538-00013721 let's take a look at how Enders tlFnWWkb7hc-00052-00013722-00014113 explained this he has this example of of tlFnWWkb7hc-00053-00014113-00014471 job performance measures we have missing tlFnWWkb7hc-00054-00014472-00014863 data we have IQ measures here and here tlFnWWkb7hc-00055-00014865-00015091 is a scatter plot of the data from the tlFnWWkb7hc-00056-00015093-00015458 missing data we can see that every every tlFnWWkb7hc-00057-00015459-00015788 person with IQ of less than 99 has tlFnWWkb7hc-00058-00015788-00016076 missing data for job performance whereas tlFnWWkb7hc-00059-00016077-00016369 others have job performance data is tlFnWWkb7hc-00060-00016371-00016757 these are missing completely random tlFnWWkb7hc-00061-00016758-00017021 missing not at random or missing at tlFnWWkb7hc-00062-00017022-00017249 random we need to understand the tlFnWWkb7hc-00063-00017250-00017489 mechanisms Enders explains the tlFnWWkb7hc-00064-00017490-00017810 mechanisms using this figure here so the tlFnWWkb7hc-00065-00017811-00018092 first is missing um let's start with tlFnWWkb7hc-00066-00018093-00018257 missing completed random because that tlFnWWkb7hc-00067-00018258-00018491 stasis to understand so are here is tlFnWWkb7hc-00068-00018492-00018722 missingness the missing this depends on tlFnWWkb7hc-00069-00018723-00019061 something we call those something z so tlFnWWkb7hc-00070-00019062-00019325 the z variables are unobserved and they tlFnWWkb7hc-00071-00019326-00019643 are not correlated with IQ or job tlFnWWkb7hc-00072-00019644-00019940 performance data that we have so in tlFnWWkb7hc-00073-00019941-00020194 missing completely at random the cost tlFnWWkb7hc-00074-00020195-00020462 for missingness does not depend on any tlFnWWkb7hc-00075-00020463-00020717 of the variables that we observe so from tlFnWWkb7hc-00076-00020718-00020888 the perspective of our sample tlFnWWkb7hc-00077-00020889-00021086 missingness is a completely random tlFnWWkb7hc-00078-00021087-00021314 phenomena this is the easiest case to tlFnWWkb7hc-00079-00021315-00021683 deal with and then we have missing at tlFnWWkb7hc-00080-00021684-00021989 random and in this case the missingness tlFnWWkb7hc-00081-00021990-00022447 of job performance could depend on IQ tlFnWWkb7hc-00082-00022448-00022760 but not on the actual job premise values tlFnWWkb7hc-00083-00022761-00023135 for example or we could decide that in tlFnWWkb7hc-00084-00023136-00023296 this the case the company actually tlFnWWkb7hc-00085-00023297-00023582 decided to only hire those people with tlFnWWkb7hc-00086-00023583-00023849 high IQ and not the others tlFnWWkb7hc-00087-00023850-00024134 so the missingness depends on on the IQ tlFnWWkb7hc-00088-00024135-00024382 but not on the actual job performance tlFnWWkb7hc-00089-00024383-00024772 the worst case would be that there are tlFnWWkb7hc-00090-00024773-00025211 missingness depends on IQ but more tlFnWWkb7hc-00091-00025212-00025418 importantly on them on the missing job tlFnWWkb7hc-00092-00025419-00025645 performance colleges for example if we tlFnWWkb7hc-00093-00025647-00025972 fire those people who are performing tlFnWWkb7hc-00094-00025973-00026300 poorly then our if we would have tlFnWWkb7hc-00095-00026301-00026602 measured those people their job tlFnWWkb7hc-00096-00026603-00026764 performance ratings would be lower tlFnWWkb7hc-00097-00026766-00027002 but we're not measuring them because tlFnWWkb7hc-00098-00027002-00027182 they're performing poorly in their job tlFnWWkb7hc-00099-00027183-00027437 and this is the worst case missing at tlFnWWkb7hc-00100-00027438-00027629 random is can be dealt with missing tlFnWWkb7hc-00101-00027630-00027856 completely random is not problematic tlFnWWkb7hc-00102-00027857-00028139 missing not at random is something that tlFnWWkb7hc-00103-00028139-00028414 that causes problems we get some ways tlFnWWkb7hc-00104-00028416-00028673 dealing with that issue but but our our tlFnWWkb7hc-00105-00028674-00029006 options are fairly limited so is this tlFnWWkb7hc-00106-00029007-00029186 missing completely on trend of missing tlFnWWkb7hc-00107-00029187-00029452 at random missing not at random we can tlFnWWkb7hc-00108-00029454-00029756 first rule out missing not at random tlFnWWkb7hc-00109-00029757-00029983 missing completely at random because we tlFnWWkb7hc-00110-00029985-00030145 can see that there is a there is a tlFnWWkb7hc-00111-00030147-00030455 pattern where the IQ score determines tlFnWWkb7hc-00112-00030456-00030731 whether job performance is missing so tlFnWWkb7hc-00113-00030732-00031079 for everyone with IQs less than 99 job tlFnWWkb7hc-00114-00031080-00031229 performance is missing so there's a tlFnWWkb7hc-00115-00031230-00031562 clear statistical Association I do tlFnWWkb7hc-00116-00031563-00031943 missing at random or missing not at tlFnWWkb7hc-00117-00031944-00032318 random so which one is it we need to tlFnWWkb7hc-00118-00032319-00032630 think about does the job performance tlFnWWkb7hc-00119-00032631-00032927 that is an unobserved here does it tlFnWWkb7hc-00120-00032928-00033203 determine the missingness well we tlFnWWkb7hc-00121-00033204-00033380 wouldn't be able to do that in empirical tlFnWWkb7hc-00122-00033381-00033581 data set because we don't have these tlFnWWkb7hc-00123-00033582-00033821 observations but in this simulated data tlFnWWkb7hc-00124-00033822-00033989 set we actually have the complete data tlFnWWkb7hc-00125-00033990-00034169 and we have the data set with the tlFnWWkb7hc-00126-00034170-00034445 missingness we can see here that there tlFnWWkb7hc-00127-00034446-00034766 is there's no clear pattern that job tlFnWWkb7hc-00128-00034767-00035036 performance it is lower yes for this tlFnWWkb7hc-00129-00035037-00035300 where it's missing but this is probably tlFnWWkb7hc-00130-00035301-00035561 just explained by the IQ differences if tlFnWWkb7hc-00131-00035562-00035771 we look at this job performance IQ tlFnWWkb7hc-00132-00035772-00035978 relationship we can see that eye job tlFnWWkb7hc-00133-00035979-00036278 performance goes up as IQ goes up so we tlFnWWkb7hc-00134-00036279-00036656 could probably conclude that the missing tlFnWWkb7hc-00135-00036657-00036917 values in job performance don't really tlFnWWkb7hc-00136-00036918-00037205 add any more in information to their our tlFnWWkb7hc-00137-00037206-00037442 missing data process so the fact that tlFnWWkb7hc-00138-00037443-00037712 these missing job performance values are tlFnWWkb7hc-00139-00037713-00038138 lower does not the missingness does not tlFnWWkb7hc-00140-00038139-00038438 depend on these low values but rather it tlFnWWkb7hc-00141-00038439-00038723 these low values depend on the IQ and tlFnWWkb7hc-00142-00038724-00039020 the IQ cause the missingness so this tlFnWWkb7hc-00143-00039021-00039398 would be missing at random understanding tlFnWWkb7hc-00144-00039399-00039560 these concepts and the difference tlFnWWkb7hc-00145-00039561-00039776 between missing at random and missing tlFnWWkb7hc-00146-00039777-00039920 completely at random is pretty tlFnWWkb7hc-00147-00039921-00040109 fundamental for understanding tlFnWWkb7hc-00148-00040110-00040400 how we deal with missing that let's take tlFnWWkb7hc-00149-00040401-00040648 a look at consequences of missing data I tlFnWWkb7hc-00150-00040649-00040913 have another video of these so this is tlFnWWkb7hc-00151-00040914-00041291 just a brief overview if we have missing tlFnWWkb7hc-00152-00041292-00041534 data then less information with less tlFnWWkb7hc-00153-00041535-00041702 precision and this applies to all tlFnWWkb7hc-00154-00041703-00042050 missing data mechanisms regardless of tlFnWWkb7hc-00155-00042051-00042278 the mechanism less day that means less tlFnWWkb7hc-00156-00042279-00042577 efficient missing completely at random tlFnWWkb7hc-00157-00042578-00042899 this missingness is a random process so tlFnWWkb7hc-00158-00042900-00043112 there is no bias there's only loss of tlFnWWkb7hc-00159-00043113-00043427 efficiency if there is a systematic tlFnWWkb7hc-00160-00043428-00043739 pattern in that the missingness depends tlFnWWkb7hc-00161-00043740-00044026 on other variables that are observed tlFnWWkb7hc-00162-00044027-00044375 then unless we apply modern missing data tlFnWWkb7hc-00163-00044376-00044639 techniques we will have also biased and tlFnWWkb7hc-00164-00044640-00044888 inconsistent estimates so simply tlFnWWkb7hc-00165-00044889-00045062 dropping this operation with missing tlFnWWkb7hc-00166-00045063-00045200 data because this is missing at random tlFnWWkb7hc-00167-00045201-00045493 running regression analysis we would tlFnWWkb7hc-00168-00045494-00045812 potentially get problematic results this tlFnWWkb7hc-00169-00045813-00046061 depends a bit on the pattern but tlFnWWkb7hc-00170-00046062-00046256 generally missing at random can cause tlFnWWkb7hc-00171-00046257-00046448 bias but more than techniques in tlFnWWkb7hc-00172-00046449-00046802 convincing missing not at random this is tlFnWWkb7hc-00173-00046803-00047150 problematic there is bias we can have tlFnWWkb7hc-00174-00047151-00047498 some control with selection models but tlFnWWkb7hc-00175-00047499-00047798 these models based they make assumptions tlFnWWkb7hc-00176-00047799-00048010 that are empirically untestable and tlFnWWkb7hc-00177-00048011-00048242 there these techniques are also tlFnWWkb7hc-00178-00048243-00048494 sensitive to violations to assumptions tlFnWWkb7hc-00179-00048495-00048788 so if we have missing not at random then tlFnWWkb7hc-00180-00048789-00048998 our options are fairly limiting so tlFnWWkb7hc-00181-00048999-00049244 people use selection models quite a lot tlFnWWkb7hc-00182-00049245-00049583 but their usefulness is a lot less tlFnWWkb7hc-00183-00049584-00049817 limited and 10 Worth normal research is tlFnWWkb7hc-00184-00049818-00050105 normally acknowledged how do we test for tlFnWWkb7hc-00185-00050106-00050339 missing data missing not at random tlFnWWkb7hc-00186-00050340-00050684 cannot be easier tested because missing tlFnWWkb7hc-00187-00050685-00050864 not at random basically refers to that tlFnWWkb7hc-00188-00050865-00051104 that they're missing us here depends on tlFnWWkb7hc-00189-00051105-00051304 the missing value and if we don't tlFnWWkb7hc-00190-00051305-00051569 observe the missing value we can't say tlFnWWkb7hc-00191-00051570-00051749 if the missing value crosses the tlFnWWkb7hc-00192-00051750-00052100 missingness missing at random versus tlFnWWkb7hc-00193-00052101-00052379 missing completely at random this can be tlFnWWkb7hc-00194-00052379-00052630 tested so so we can know that the data tlFnWWkb7hc-00195-00052632-00052871 is either missing at random or missing tlFnWWkb7hc-00196-00052872-00053153 not at random or is it it's missing tlFnWWkb7hc-00197-00053154-00053429 completely at random or missing not at tlFnWWkb7hc-00198-00053429-00053489 random so tlFnWWkb7hc-00199-00053490-00053708 we can differentiate between ma are and tlFnWWkb7hc-00200-00053709-00054004 mcar and how we do that the simple tlFnWWkb7hc-00201-00054005-00054245 approach is to do a t-test so we can tlFnWWkb7hc-00202-00054246-00054563 simply split the data in the two based tlFnWWkb7hc-00203-00054564-00054730 on the missingness so for example here tlFnWWkb7hc-00204-00054732-00054976 we would have job performance we are tlFnWWkb7hc-00205-00054977-00055274 split the data in two we have the one tlFnWWkb7hc-00206-00055275-00055514 the cases with missing job performance tlFnWWkb7hc-00207-00055515-00055676 we have those with non missing job tlFnWWkb7hc-00208-00055677-00055829 performance than me compared to me is on tlFnWWkb7hc-00209-00055829-00056228 IQ with t-test we consider conclude that tlFnWWkb7hc-00210-00056229-00056576 the case is that a missing data are tlFnWWkb7hc-00211-00056577-00056765 systematically different their IQs are tlFnWWkb7hc-00212-00056766-00057042 lower than those with the full data and tlFnWWkb7hc-00213-00057044-00057383 therefore the data cannot be missing tlFnWWkb7hc-00214-00057384-00057592 completely at random it must be missing tlFnWWkb7hc-00215-00057594-00057932 at random or missing not a trend if we tlFnWWkb7hc-00216-00057933-00058211 have many patterns of missing data many tlFnWWkb7hc-00217-00058212-00058460 variables this requires a large number tlFnWWkb7hc-00218-00058461-00058688 of tests so you might want to do a tlFnWWkb7hc-00219-00058689-00058910 multiple comparisons correction such as tlFnWWkb7hc-00220-00058911-00059288 the bonferroni correction then there's tlFnWWkb7hc-00221-00059289-00059558 another test there is little mcar test tlFnWWkb7hc-00222-00059559-00059903 which basically conceptually it does all tlFnWWkb7hc-00223-00059904-00060217 the T tests at the same time and gives tlFnWWkb7hc-00224-00060219-00060476 you a single test statistic I will not tlFnWWkb7hc-00225-00060477-00060689 go into details in that test because tlFnWWkb7hc-00226-00060690-00060887 understanding it's not very important tlFnWWkb7hc-00227-00060888-00061211 but it gives you one p-value the tests tlFnWWkb7hc-00228-00061212-00061499 for MA are versus mcar and it's tlFnWWkb7hc-00229-00061500-00061745 available in most commonly use that the tlFnWWkb7hc-00230-00061746-00061976 stress of tmEArNRO4Oo-00000-00000000-00000999 [Music] tmEArNRO4Oo-00001-00001000-00001270 network efficiency for an operator the tmEArNRO4Oo-00002-00001271-00001462 environmental efficiency tmEArNRO4Oo-00003-00001463-00001759 is based today on a strong commitment we tmEArNRO4Oo-00004-00001760-00002159 have done to be net zero in 2014. tmEArNRO4Oo-00005-00002160-00002439 to do that we have implement tmEArNRO4Oo-00006-00002440-00002758 uh a methodology with itu tmEArNRO4Oo-00007-00002759-00002926 to be compliant tmEArNRO4Oo-00008-00002927-00003039 with tmEArNRO4Oo-00009-00003040-00003263 the trajectory of the sector of ict tmEArNRO4Oo-00010-00003264-00003575 sector to be under 1.5 degrees and it's tmEArNRO4Oo-00011-00003576-00003863 based on three pillars first reduce tmEArNRO4Oo-00012-00003864-00004183 reduce really on scope one and tmEArNRO4Oo-00013-00004184-00004399 and three tmEArNRO4Oo-00014-00004400-00004638 deploying tmEArNRO4Oo-00015-00004639-00004879 innovative solutions tmEArNRO4Oo-00016-00004880-00005183 like optimized data centers with a pu tmEArNRO4Oo-00017-00005184-00005359 around one tmEArNRO4Oo-00018-00005360-00005775 virtualization of servers free cooling tmEArNRO4Oo-00019-00005776-00005943 optimize the inner efficiency of tmEArNRO4Oo-00020-00005944-00006327 building with sensors to to avoid to tmEArNRO4Oo-00021-00006328-00006527 consume too much in certain tmEArNRO4Oo-00022-00006528-00006703 circumstances tmEArNRO4Oo-00023-00006704-00006942 implemented empty planting tmEArNRO4Oo-00024-00006943-00007367 electric electric vehicles tmEArNRO4Oo-00025-00007368-00007583 and underscore three we have tmEArNRO4Oo-00026-00007584-00007951 implementing a circular economy tmEArNRO4Oo-00027-00007952-00008199 car sharing tmEArNRO4Oo-00028-00008200-00008495 reusing boxes five times tmEArNRO4Oo-00029-00008496-00008799 avoiding to rebuild four four times tmEArNRO4Oo-00030-00008800-00008878 uh tmEArNRO4Oo-00031-00008879-00009159 having discussion with suppliers tmEArNRO4Oo-00032-00009160-00009287 to reduce tmEArNRO4Oo-00033-00009288-00009359 the tmEArNRO4Oo-00034-00009360-00009551 building of equipment tmEArNRO4Oo-00035-00009552-00009751 the second pillar is tmEArNRO4Oo-00036-00009752-00010046 having a portfolio of tmEArNRO4Oo-00037-00010047-00010214 services tmEArNRO4Oo-00038-00010215-00010487 which could avoid tmEArNRO4Oo-00039-00010488-00010751 energy consumption in other sectors tmEArNRO4Oo-00040-00010752-00011159 and at the end the the third pillar is tmEArNRO4Oo-00041-00011160-00011283 we will have an tmEArNRO4Oo-00042-00011284-00011559 incompressible co2 emission tmEArNRO4Oo-00043-00011560-00011814 and we chose to sequestration tmEArNRO4Oo-00044-00011815-00011903 to tmEArNRO4Oo-00045-00011904-00012151 implement carbon things tmEArNRO4Oo-00046-00012152-00012310 to tmEArNRO4Oo-00047-00012311-00012631 compounds to equilibrate countability tmEArNRO4Oo-00048-00012632-00012719 the tmEArNRO4Oo-00049-00012720-00012935 emissions which are incompressible tmEArNRO4Oo-00050-00012936-00013183 in the future what we have to do we have tmEArNRO4Oo-00051-00013184-00013486 to enforce the green itn programs with tmEArNRO4Oo-00052-00013487-00013719 more innovation with 5g tmEArNRO4Oo-00053-00013719-00013991 implementing iot and artificial tmEArNRO4Oo-00054-00013991-00014215 intelligence tmEArNRO4Oo-00055-00014216-00014519 increasing the quantity of all energy tmEArNRO4Oo-00056-00014519-00014743 with ppas esco tmEArNRO4Oo-00057-00014744-00014903 solar farms tmEArNRO4Oo-00058-00014904-00015188 and enforcing circular economy tmEArNRO4Oo-00059-00015188-00015799 [Music] tmEArNRO4Oo-00060-00015800-00015943 i think that tmEArNRO4Oo-00061-00015944-00016135 standardization is a key factor of tmEArNRO4Oo-00062-00016136-00016415 success because we have in the sector tmEArNRO4Oo-00063-00016416-00016719 to all speak the same languages to have tmEArNRO4Oo-00064-00016720-00017015 the same measurements how we can compare tmEArNRO4Oo-00065-00017016-00017239 how we can be sure that we really tmEArNRO4Oo-00066-00017240-00017511 contribute to reduce the the carbon tmEArNRO4Oo-00067-00017512-00017791 footprint of the planet and we have to tmEArNRO4Oo-00068-00017792-00018143 have kpis measurement standardization tmEArNRO4Oo-00069-00018144-00018294 methodologies tmEArNRO4Oo-00070-00018295-00018535 and this is something which has been tmEArNRO4Oo-00071-00018536-00018807 recalled the cop 26 with the tmEArNRO4Oo-00072-00018808-00019183 glasgow climate pact is to have capacity tmEArNRO4Oo-00073-00019184-00019343 building to do that tmEArNRO4Oo-00074-00019344-00019614 and to enforce the articles of the tmEArNRO4Oo-00075-00019615-00020271 treaty tmEArNRO4Oo-00076-00020272-00020486 i think it's important to everyone tmEArNRO4Oo-00077-00020487-00020607 because tmEArNRO4Oo-00078-00020608-00020886 we often say that icts tmEArNRO4Oo-00079-00020887-00021111 is a part of the solution tmEArNRO4Oo-00080-00021112-00021239 to reduce tmEArNRO4Oo-00081-00021240-00021447 the enable effect or to tmEArNRO4Oo-00082-00021448-00021750 reduce the climate change impact of all tmEArNRO4Oo-00083-00021751-00022030 the sectors of organization tmEArNRO4Oo-00084-00022031-00022343 of society of government and of the tmEArNRO4Oo-00085-00022344-00022455 planet tmEArNRO4Oo-00086-00022456-00022799 so this is this problem is common of all tmEArNRO4Oo-00087-00022800-00023086 the organization and we need tmEArNRO4Oo-00088-00023087-00023383 to uh have a common action tmEArNRO4Oo-00089-00023384-00023767 to enforce the action of icts with tmEArNRO4Oo-00090-00023768-00024119 standardization to be sure that we tmEArNRO4Oo-00091-00024120-00024455 can really reduce the tmEArNRO4Oo-00092-00024456-00024678 the carbon to be net zero to be tmEArNRO4Oo-00093-00024679-00024878 successful to be compliant with paris tmEArNRO4Oo-00094-00024879-00025183 agreements uh to respect the ipcc tmEArNRO4Oo-00095-00025184-00025447 recommendation and to be sure to tmEArNRO4Oo-00096-00025448-00025527 to tmEArNRO4Oo-00097-00025528-00025956 obtain the objective to be natural tn5j9Z8ySzo-00000-00000000-00000167 you said something about junior just tn5j9Z8ySzo-00001-00000168-00000366 between us no one's listening tn5j9Z8ySzo-00002-00000367-00000559 does he have what it takes to reach the tn5j9Z8ySzo-00003-00000560-00000660 top tn5j9Z8ySzo-00004-00000661-00000774 [Music] tn5j9Z8ySzo-00005-00000775-00000902 not yet tn5j9Z8ySzo-00006-00000903-00001191 i'm hard with him sometimes because he tn5j9Z8ySzo-00007-00001192-00001407 he drink coca-cola and fanta sometimes tn5j9Z8ySzo-00008-00001408-00001751 even my my small kids when they they eat tn5j9Z8ySzo-00009-00001752-00002007 chocolate they always look to me and tn5j9Z8ySzo-00010-00002007-00002239 i tell him every time this is take a lot tn5j9Z8ySzo-00011-00002240-00002383 of dedication tn5j9Z8ySzo-00012-00002384-00002631 a lot hard work tn5j9Z8ySzo-00013-00002632-00002839 sometimes one is in home and tn5j9Z8ySzo-00014-00002840-00003007 i say go to the trademail to run a tn5j9Z8ySzo-00015-00003008-00003183 little bit after the treadmill i say go tn5j9Z8ySzo-00016-00003184-00003431 to the cold water to recover what you do tn5j9Z8ySzo-00017-00003432-00003735 tomorrow again and it's uh that is so tn5j9Z8ySzo-00018-00003736-00003990 cold the water i don't want to do it but tn5j9Z8ySzo-00019-00003992-00004254 i understand it's only 10 years old i'm tn5j9Z8ySzo-00020-00004255-00004438 not gonna push nothing tn5j9Z8ySzo-00021-00004439-00004679 for him to be to be a football player if tn5j9Z8ySzo-00022-00004680-00004943 you ask me if i want yes i want but tn5j9Z8ySzo-00023-00004944-00005199 you're gonna be whatever you want even tn5j9Z8ySzo-00024-00005200-00005495 or doctor i want him to thinking you tn5j9Z8ySzo-00025-00005496-00005832 have to be the best u20RGrOGHDg-00000-00001304-00001519 start a little slideshare how does that u20RGrOGHDg-00001-00001520-00002183 look everyone u20RGrOGHDg-00002-00002184-00002567 can't hear anyone in jitsi u20RGrOGHDg-00003-00002568-00003975 at the moment u20RGrOGHDg-00004-00003976-00005799 you guys are all muted u20RGrOGHDg-00005-00005800-00007375 okay u20RGrOGHDg-00006-00007376-00007598 hello everyone u20RGrOGHDg-00007-00007600-00007727 um u20RGrOGHDg-00008-00007728-00007895 i just want to get some feedback from u20RGrOGHDg-00009-00007895-00008271 everyone if uh you guys if you folks can u20RGrOGHDg-00010-00008272-00008927 all hear me okay u20RGrOGHDg-00011-00008928-00009223 someone can unmute and tell me u20RGrOGHDg-00012-00009224-00009455 if uh if i'm sounding okay to you we did u20RGrOGHDg-00013-00009456-00009751 a checker recently a few minutes ago and u20RGrOGHDg-00014-00009752-00009974 it sounded all great oh excellent thank u20RGrOGHDg-00015-00009975-00010095 you scan u20RGrOGHDg-00016-00010096-00010287 great then i'm going to begin u20RGrOGHDg-00017-00010288-00010438 um u20RGrOGHDg-00018-00010439-00010703 so uh today's event so if you're u20RGrOGHDg-00019-00010704-00010895 wondering why i'm staring up at the u20RGrOGHDg-00020-00010896-00011199 screen uh we're here in cape town u20RGrOGHDg-00021-00011200-00011335 at the uh u20RGrOGHDg-00022-00011336-00011591 the the wikimania mini event in cape u20RGrOGHDg-00023-00011592-00011831 town and i'm here with a panel of people u20RGrOGHDg-00024-00011832-00012063 i think i can swing my computer around u20RGrOGHDg-00025-00012064-00012319 briefly just to to show you u20RGrOGHDg-00026-00012320-00012470 show you some of the folks that are with u20RGrOGHDg-00027-00012471-00012759 us here today u20RGrOGHDg-00028-00012760-00012894 and on the other side so we've got a u20RGrOGHDg-00029-00012895-00013135 literal round table today u20RGrOGHDg-00030-00013136-00013407 in addition to a digital round table u20RGrOGHDg-00031-00013408-00013671 um to talk about uh copyright on u20RGrOGHDg-00032-00013672-00013951 wikipedia and i've also got a a big u20RGrOGHDg-00033-00013952-00014079 screen u20RGrOGHDg-00034-00014080-00014160 ahead u20RGrOGHDg-00035-00014161-00014932 [Music] u20RGrOGHDg-00036-00014933-00015511 [Music] u20RGrOGHDg-00037-00015512-00015830 up there we go u20RGrOGHDg-00038-00015831-00016103 there we go um welcome today we'll be u20RGrOGHDg-00039-00016104-00016430 talking about uh copyright in u20RGrOGHDg-00040-00016431-00016671 in wikipedia how to use and navigate u20RGrOGHDg-00041-00016672-00016911 copyright wikipedia i'm going to start u20RGrOGHDg-00042-00016912-00017175 off this presentation uh well it's not a u20RGrOGHDg-00043-00017176-00017311 presentation it's a roundtable u20RGrOGHDg-00044-00017312-00017422 discussion u20RGrOGHDg-00045-00017423-00017750 um i'm going to start us off today with u20RGrOGHDg-00046-00017751-00017830 a u20RGrOGHDg-00047-00017831-00018158 brief outline of u20RGrOGHDg-00048-00018159-00018407 copyright regulations in wikipedia how u20RGrOGHDg-00049-00018408-00018607 to navigate those u20RGrOGHDg-00050-00018608-00018807 what some of these issues are u20RGrOGHDg-00051-00018808-00019071 and then i'm going to u20RGrOGHDg-00052-00019072-00019279 give as much time as possible for some q u20RGrOGHDg-00053-00019280-00019455 a u20RGrOGHDg-00054-00019456-00019655 hopefully we'll have some some legal u20RGrOGHDg-00055-00019656-00019975 experts uh well we've got at least one u20RGrOGHDg-00056-00019976-00020327 copyright legal expert u20RGrOGHDg-00057-00020328-00020575 with us here today who can help answer u20RGrOGHDg-00058-00020576-00020775 these questions any questions you might u20RGrOGHDg-00059-00020776-00020878 have about u20RGrOGHDg-00060-00020879-00021135 how to navigate copyright u20RGrOGHDg-00061-00021136-00021319 whilst editing wikipedia which is u20RGrOGHDg-00062-00021320-00021511 today's subject u20RGrOGHDg-00063-00021512-00021791 so without further ado u20RGrOGHDg-00064-00021792-00022150 uh let's begin u20RGrOGHDg-00065-00022151-00022422 so u20RGrOGHDg-00066-00022423-00022719 i i've chosen to divide up the major u20RGrOGHDg-00067-00022720-00022943 copyright issues affecting editing u20RGrOGHDg-00068-00022944-00023239 wikipedia into basically four large u20RGrOGHDg-00069-00023240-00023350 categories u20RGrOGHDg-00070-00023351-00023447 um u20RGrOGHDg-00071-00023448-00023671 really the biggest one is how to u20RGrOGHDg-00072-00023672-00023942 navigate using multimedia photographs u20RGrOGHDg-00073-00023943-00024119 videos etc u20RGrOGHDg-00074-00024120-00024311 because all the other ones kind of fall u20RGrOGHDg-00075-00024312-00024567 under that anyway but for simplicity u20RGrOGHDg-00076-00024568-00024655 um u20RGrOGHDg-00077-00024656-00024871 i've started us off i wanted to start u20RGrOGHDg-00078-00024872-00025022 off the discussion with u20RGrOGHDg-00079-00025023-00025278 talking about choosing a license u20RGrOGHDg-00080-00025279-00025439 that's typically the first point of u20RGrOGHDg-00081-00025440-00025614 entry for most people u20RGrOGHDg-00082-00025616-00025790 uh when they engage with copyright u20RGrOGHDg-00083-00025791-00025990 material on wikipedia they're uploading u20RGrOGHDg-00084-00025991-00026262 their own uh their own creations their u20RGrOGHDg-00085-00026263-00026527 own works of creativity their own works u20RGrOGHDg-00086-00026527-00026862 of novelty on onto wikipedia and when u20RGrOGHDg-00087-00026863-00027246 they do that they have to select a um u20RGrOGHDg-00088-00027247-00027487 a copyright license and u20RGrOGHDg-00089-00027488-00027670 i'll talk about the copyright licenses u20RGrOGHDg-00090-00027672-00027814 just now u20RGrOGHDg-00091-00027816-00027974 i'll follow that up with a discussion u20RGrOGHDg-00092-00027975-00028158 about u20RGrOGHDg-00093-00028160-00028367 photographs the biggest u20RGrOGHDg-00094-00028368-00028574 uh topic here when it comes to u20RGrOGHDg-00095-00028575-00028758 photographs is the issue around peanut u20RGrOGHDg-00096-00028760-00028902 panorama u20RGrOGHDg-00097-00028904-00029151 but there are a lot of uh more practical u20RGrOGHDg-00098-00029152-00029335 issues the freedom panel is quite a very u20RGrOGHDg-00099-00029336-00029558 specific issue in case you're wondering u20RGrOGHDg-00100-00029560-00029879 freedom panorama is the right to take u20RGrOGHDg-00101-00029880-00030246 works of public artworks so these most u20RGrOGHDg-00102-00030247-00030527 often include u20RGrOGHDg-00103-00030527-00030918 the facades of buildings and u20RGrOGHDg-00104-00030919-00031143 and uploading those to wikipedia to you u20RGrOGHDg-00105-00031144-00031383 it uses illustrations to illustrate uh u20RGrOGHDg-00106-00031383-00031623 architectural features or notable u20RGrOGHDg-00107-00031624-00031735 buildings u20RGrOGHDg-00108-00031736-00031974 and so that's been a panorama but we'll u20RGrOGHDg-00109-00031975-00032283 also quickly talk about u20RGrOGHDg-00110-00032283-00032735 um uh the the contextuality of when you u20RGrOGHDg-00111-00032736-00033023 get um copyright exemption for using u20RGrOGHDg-00112-00033024-00033223 which types of photographs u20RGrOGHDg-00113-00033224-00033455 and that's uh leads us quite neatly into u20RGrOGHDg-00114-00033456-00033774 the next topic which is copyright u20RGrOGHDg-00115-00033775-00033974 uh not copyright doesn't last forever u20RGrOGHDg-00116-00033975-00034223 thankfully but the length of how long it u20RGrOGHDg-00117-00034224-00034359 lasts for differs from country to u20RGrOGHDg-00118-00034360-00034479 country u20RGrOGHDg-00119-00034480-00034727 and we'll end off with the uh tricky u20RGrOGHDg-00120-00034728-00034999 issue uh of fair use which is actually u20RGrOGHDg-00121-00035000-00035239 much trickier than many people think it u20RGrOGHDg-00122-00035240-00035367 is because u20RGrOGHDg-00123-00035368-00035599 not everyone uses fair use u20RGrOGHDg-00124-00035600-00035759 cool u20RGrOGHDg-00125-00035760-00035983 so um when select your creative commons u20RGrOGHDg-00126-00035984-00036207 license um u20RGrOGHDg-00127-00036208-00036335 as you know u20RGrOGHDg-00128-00036336-00036646 wikimedia commons will only accept u20RGrOGHDg-00129-00036647-00037023 multimedia or works creative works that u20RGrOGHDg-00130-00037024-00037271 are uploaded with a creative with u20RGrOGHDg-00131-00037272-00037367 a u20RGrOGHDg-00132-00037368-00037527 a public license or create a commons u20RGrOGHDg-00133-00037528-00037655 license u20RGrOGHDg-00134-00037656-00037727 but u20RGrOGHDg-00135-00037728-00037959 commons and wikipedia u20RGrOGHDg-00136-00037960-00038199 cannot accept any creative commons u20RGrOGHDg-00137-00038200-00038446 license they're basically only three u20RGrOGHDg-00138-00038447-00038687 that commons will accept u20RGrOGHDg-00139-00038688-00038974 there are complicated reasons for why u20RGrOGHDg-00140-00038975-00039302 the only three of the um u20RGrOGHDg-00141-00039303-00039567 of the nine credit commons licenses u20RGrOGHDg-00142-00039568-00039774 available that uh u20RGrOGHDg-00143-00039775-00039990 commons accepts um one of the more u20RGrOGHDg-00144-00039991-00040207 frustrating ones for me as an editor u20RGrOGHDg-00145-00040208-00040367 based in south africa u20RGrOGHDg-00146-00040368-00040615 is that we don't accept um u20RGrOGHDg-00147-00040616-00040774 non-commercial u20RGrOGHDg-00148-00040775-00041087 licenses um and that's largely because u20RGrOGHDg-00149-00041088-00041374 a lot of uh south african institutions u20RGrOGHDg-00150-00041375-00041511 especially government institutions u20RGrOGHDg-00151-00041512-00041758 release do release content under credit u20RGrOGHDg-00152-00041759-00041895 commerce license but under a u20RGrOGHDg-00153-00041896-00042127 non-commercial license which means that u20RGrOGHDg-00154-00042128-00042358 essentially we we can't use those so u20RGrOGHDg-00155-00042359-00042511 it's quite a struggle to convince the u20RGrOGHDg-00156-00042512-00042702 government uh government entities and u20RGrOGHDg-00157-00042703-00042887 public entities to switch from u20RGrOGHDg-00158-00042888-00043174 non-commercial to a more widely accepted u20RGrOGHDg-00159-00043175-00043358 license such as share and share like u20RGrOGHDg-00160-00043359-00043630 attributation full text or just u20RGrOGHDg-00161-00043631-00043783 basically just dropping them the u20RGrOGHDg-00162-00043784-00044046 non-attributation license u20RGrOGHDg-00163-00044047-00044327 um in terms of copyright terms around u20RGrOGHDg-00164-00044328-00044487 the world u20RGrOGHDg-00165-00044488-00044711 i mentioned briefly how not everyone has u20RGrOGHDg-00166-00044712-00045102 the same length the term um u20RGrOGHDg-00167-00045103-00045318 back and back in days of your many years u20RGrOGHDg-00168-00045319-00045607 ago um i believe before u20RGrOGHDg-00169-00045608-00045799 before wipo u20RGrOGHDg-00170-00045800-00046030 the typical length was about 20 or 30 u20RGrOGHDg-00171-00046031-00046311 years i'm talking very long time ago now u20RGrOGHDg-00172-00046312-00046630 um and more recently in the past i think u20RGrOGHDg-00173-00046631-00046823 uh twice you can fill me in here is it u20RGrOGHDg-00174-00046824-00047135 like 50 or 40 years is it the 70s or 60s u20RGrOGHDg-00175-00047136-00047215 when u20RGrOGHDg-00176-00047216-00047518 they decided to extend u20RGrOGHDg-00177-00047519-00047758 by treaty extend lice copyright licenses u20RGrOGHDg-00178-00047759-00047902 around the world u20RGrOGHDg-00179-00047903-00048183 um and so in south africa u20RGrOGHDg-00180-00048184-00048310 1886 u20RGrOGHDg-00181-00048311-00048430 [Music] u20RGrOGHDg-00182-00048431-00048630 i thought it was in those days was it u20RGrOGHDg-00183-00048631-00048846 was that when they set it to 50 years u20RGrOGHDg-00184-00048847-00049055 okay so it's actually much stronger than u20RGrOGHDg-00185-00049056-00049343 i thought u20RGrOGHDg-00186-00049344-00049551 but in south africa we got 50 years plus u20RGrOGHDg-00187-00049552-00049815 life of the author many other countries u20RGrOGHDg-00188-00049816-00050062 you see the darker orange ones those are u20RGrOGHDg-00189-00050063-00050239 70 years u20RGrOGHDg-00190-00050240-00050486 some are 60 years u20RGrOGHDg-00191-00050487-00050767 i know mexico is colored in that darker u20RGrOGHDg-00192-00050768-00050999 color which indicates a hundred years u20RGrOGHDg-00193-00051000-00051246 um i thought this map might be out of u20RGrOGHDg-00194-00051247-00051407 date or maybe it's current i'm not u20RGrOGHDg-00195-00051408-00051575 homeless and sure but um my u20RGrOGHDg-00196-00051576-00051735 understanding was that japan also had a u20RGrOGHDg-00197-00051736-00051999 100 year plus like the author a u20RGrOGHDg-00198-00052000-00052246 copyright limitation but please check me u20RGrOGHDg-00199-00052247-00052447 on that u20RGrOGHDg-00200-00052448-00052911 so somalia that's uh 30 years i think uh u20RGrOGHDg-00201-00052912-00053159 that's very young i i don't know why u20RGrOGHDg-00202-00053160-00053438 they got such a short u20RGrOGHDg-00203-00053439-00053775 length length of copyright u20RGrOGHDg-00204-00053776-00054015 validity before expiration but the the u20RGrOGHDg-00205-00054016-00054207 long and the short of this is u20RGrOGHDg-00206-00054208-00054391 is that um u20RGrOGHDg-00207-00054391-00054638 if the copyright in the country in which u20RGrOGHDg-00208-00054639-00054911 the creative work was made u20RGrOGHDg-00209-00054912-00054999 um u20RGrOGHDg-00210-00055000-00055103 is u20RGrOGHDg-00211-00055104-00055454 is older than the state of exploration u20RGrOGHDg-00212-00055455-00055735 like let's say united states i think u20RGrOGHDg-00213-00055736-00055991 it's 70 years plus like the author there u20RGrOGHDg-00214-00055991-00056126 then um u20RGrOGHDg-00215-00056127-00056430 it's you you're free to upload it um u20RGrOGHDg-00216-00056432-00056623 the united states it's actually quite u20RGrOGHDg-00217-00056624-00056782 easy to follow because u20RGrOGHDg-00218-00056783-00057071 they they have a a u20RGrOGHDg-00219-00057072-00057159 a u20RGrOGHDg-00220-00057160-00057359 a special day every year first of u20RGrOGHDg-00221-00057360-00057535 january wikipedia celebrates first of u20RGrOGHDg-00222-00057536-00057823 january as this very special special day u20RGrOGHDg-00223-00057824-00058087 in the year when copyrighted material u20RGrOGHDg-00224-00058088-00058311 from the term limit u20RGrOGHDg-00225-00058312-00058550 enters the public domain u20RGrOGHDg-00226-00058551-00058863 and so so it's every year now u20RGrOGHDg-00227-00058864-00059030 sort of more more material especially u20RGrOGHDg-00228-00059032-00059263 from the 1920s is now entering into u20RGrOGHDg-00229-00059264-00059454 public domain i don't want to spend too u20RGrOGHDg-00230-00059455-00059607 much time on this because i want to sort u20RGrOGHDg-00231-00059608-00059775 of give us as much time as possible for u20RGrOGHDg-00232-00059776-00059919 q a u20RGrOGHDg-00233-00059920-00060119 freedom panorama i already briefly u20RGrOGHDg-00234-00060120-00060382 explained what that is um this is just a u20RGrOGHDg-00235-00060383-00060606 map of countries where freedom panorama u20RGrOGHDg-00236-00060607-00061447 exists freedom panorama is something u20RGrOGHDg-00237-00061448-00061623 i'm just going to continue going u20RGrOGHDg-00238-00061624-00061782 so free panorama is something we u20RGrOGHDg-00239-00061783-00062087 generally want because it uh it gives us u20RGrOGHDg-00240-00062088-00062326 the right to take photographs of public u20RGrOGHDg-00241-00062327-00062487 works um u20RGrOGHDg-00242-00062488-00062679 use them on wikipedia for illustrator u20RGrOGHDg-00243-00062679-00062894 purposes um under create a commons u20RGrOGHDg-00244-00062895-00063079 license we don't have to ask for u20RGrOGHDg-00245-00063079-00063366 permission and u20RGrOGHDg-00246-00063367-00063559 go through the logistic difficulties of u20RGrOGHDg-00247-00063560-00063815 making that happen um as you can see a u20RGrOGHDg-00248-00063816-00063966 lot of countries in the world don't u20RGrOGHDg-00249-00063967-00064223 allow for free in a panorama u20RGrOGHDg-00250-00064224-00064399 increasingly more and more countries are u20RGrOGHDg-00251-00064400-00064566 allowing for it u20RGrOGHDg-00252-00064567-00064711 i'm just going to ask if everyone can u20RGrOGHDg-00253-00064712-00064966 please mute themselves until we begin u20RGrOGHDg-00254-00064967-00065215 the q a thank you u20RGrOGHDg-00255-00065216-00065342 um u20RGrOGHDg-00256-00065344-00065582 some countries you'll notice uh a laugh u20RGrOGHDg-00257-00065583-00065871 between a panorama in external areas u20RGrOGHDg-00258-00065872-00066094 only so out in the open only whereas u20RGrOGHDg-00259-00066095-00066319 other countries have a more u20RGrOGHDg-00260-00066320-00066559 a broader freedom of panorama copyright u20RGrOGHDg-00261-00066560-00066735 exception which allow for u20RGrOGHDg-00262-00066736-00066975 photographs of interior spaces that are u20RGrOGHDg-00263-00066976-00067206 also public spaces so think of train u20RGrOGHDg-00264-00067207-00067503 stations for example um that are also u20RGrOGHDg-00265-00067504-00067679 covered by the freedom panorama u20RGrOGHDg-00266-00067680-00067950 copyright exception u20RGrOGHDg-00267-00067951-00068247 and then a brief update on what has been u20RGrOGHDg-00268-00068248-00068494 done in the wikipedia community u20RGrOGHDg-00269-00068495-00068767 globally to try and make copyright law u20RGrOGHDg-00270-00068768-00068982 friendlier to wikipedia and wikipedia u20RGrOGHDg-00271-00068983-00069271 editing another i know of advocacy u20RGrOGHDg-00272-00069272-00069591 efforts in australia european union u20RGrOGHDg-00273-00069592-00069743 south africa i know the best because i'm u20RGrOGHDg-00274-00069744-00069991 involved in that the united states and u20RGrOGHDg-00275-00069992-00070182 in the world intellectual property u20RGrOGHDg-00276-00070183-00070406 organization their efforts to try and u20RGrOGHDg-00277-00070407-00070567 get membership there u20RGrOGHDg-00278-00070568-00070815 and i can go into detail on any of those u20RGrOGHDg-00279-00070816-00071055 if you are interested in u20RGrOGHDg-00280-00071056-00071350 but i'm also happy to open us up to u20RGrOGHDg-00281-00071351-00071550 questions on any of the other issues we u20RGrOGHDg-00282-00071551-00071847 addressed and hopefully um u20RGrOGHDg-00283-00071848-00072135 we also have a legal representative from u20RGrOGHDg-00284-00072136-00072415 the wikimedia foundation joining us here u20RGrOGHDg-00285-00072416-00072543 today to u20RGrOGHDg-00286-00072544-00072775 also help answer the questions in a more u20RGrOGHDg-00287-00072776-00073062 expert fashion than myself u20RGrOGHDg-00288-00073063-00073406 thank you any questions let me open up u20RGrOGHDg-00289-00073407-00074087 the floor here u20RGrOGHDg-00290-00074088-00074326 no problem u20RGrOGHDg-00291-00074327-00074615 i'm gonna stop screen sharing let's see u20RGrOGHDg-00292-00074616-00075582 here u20RGrOGHDg-00293-00075583-00075903 yes i just missed it uh okay what do the u20RGrOGHDg-00294-00075904-00076287 colors on the map mean um butch asks so u20RGrOGHDg-00295-00076288-00076550 let me quickly go back to that map u20RGrOGHDg-00296-00076551-00076694 um so u20RGrOGHDg-00297-00076695-00077015 there are two maps uh butch um the first u20RGrOGHDg-00298-00077016-00077462 map this one here u20RGrOGHDg-00299-00077463-00077671 the the colors u20RGrOGHDg-00300-00077672-00077943 so the yellows basically mean 50 years u20RGrOGHDg-00301-00077944-00078199 plus life of the author is the extent to u20RGrOGHDg-00302-00078200-00078406 which copyright will last in that u20RGrOGHDg-00303-00078407-00078679 country so if your country is in yellow u20RGrOGHDg-00304-00078680-00078935 that's 50 years plus life of the author u20RGrOGHDg-00305-00078936-00079191 um so basically after the death of the u20RGrOGHDg-00306-00079192-00079423 author add another 50 years copyright u20RGrOGHDg-00307-00079424-00079623 has now expired and therefore it is u20RGrOGHDg-00308-00079624-00079791 entering the public domain you're free u20RGrOGHDg-00309-00079792-00080199 to use it if it's in orange um it's 70 u20RGrOGHDg-00310-00080200-00080438 years if i remember correctly and then u20RGrOGHDg-00311-00080439-00080575 some reason the author of this map u20RGrOGHDg-00312-00080576-00080959 decided to color brown as 60 years so i u20RGrOGHDg-00313-00080960-00081206 think venezuela is colored there and u20RGrOGHDg-00314-00081207-00081391 brown so that should be 60 years plus u20RGrOGHDg-00315-00081392-00081543 life the author u20RGrOGHDg-00316-00081544-00081767 and then the very dark color which i u20RGrOGHDg-00317-00081768-00082023 believe mexico is caledon is 100 years u20RGrOGHDg-00318-00082024-00082255 plus like the author and u20RGrOGHDg-00319-00082256-00082526 ian in the room here with me today he u20RGrOGHDg-00320-00082527-00082703 asked about somali which is colored in u20RGrOGHDg-00321-00082704-00082935 green and i remember correctly that is u20RGrOGHDg-00322-00082936-00083150 30 years plus life of the author u20RGrOGHDg-00323-00083151-00083518 most countries in the world um u20RGrOGHDg-00324-00083519-00083662 seem to be adopt they seem to have u20RGrOGHDg-00325-00083663-00083855 adopted the 70 years plus like the u20RGrOGHDg-00326-00083856-00083950 author u20RGrOGHDg-00327-00083951-00084399 uh copyright limitation the second map u20RGrOGHDg-00328-00084400-00084623 red on so this is the map of freedom of u20RGrOGHDg-00329-00084624-00084799 panorama where it exists and where it u20RGrOGHDg-00330-00084800-00085047 doesn't exist and the extent to which u20RGrOGHDg-00331-00085048-00085271 final panorama grants the copyright u20RGrOGHDg-00332-00085272-00085447 exception u20RGrOGHDg-00333-00085448-00085687 red indicates no freedom panorama so u20RGrOGHDg-00334-00085688-00085879 south africa or iron doesn't have been a u20RGrOGHDg-00335-00085880-00086126 panorama philippines for example that's u20RGrOGHDg-00336-00086127-00086350 not a freedom panorama u20RGrOGHDg-00337-00086351-00086550 um u20RGrOGHDg-00338-00086551-00086799 although south africa we were uncertain u20RGrOGHDg-00339-00086800-00087015 for a while about whether or not we did u20RGrOGHDg-00340-00087016-00087255 a freedom panorama or not we we came to u20RGrOGHDg-00341-00087256-00087423 conclusion that south africa doesn't u20RGrOGHDg-00342-00087424-00087759 because the copyright law of 1978 u20RGrOGHDg-00343-00087760-00088047 is badly written and so u20RGrOGHDg-00344-00088048-00088311 but our reading of it much like in u20RGrOGHDg-00345-00088312-00088471 sweden previously u20RGrOGHDg-00346-00088472-00088775 that really we don't so we sort of air u20RGrOGHDg-00347-00088776-00088999 on the side of caution u20RGrOGHDg-00348-00089000-00089150 um u20RGrOGHDg-00349-00089151-00089335 whereas uh many countries in the u20RGrOGHDg-00350-00089336-00089494 european union u20RGrOGHDg-00351-00089495-00089759 do have been a panorama including north u20RGrOGHDg-00352-00089760-00090150 america the americas as well u20RGrOGHDg-00353-00090151-00090718 let's see if there any other questions u20RGrOGHDg-00354-00090719-00091431 let's see u20RGrOGHDg-00355-00091432-00091638 oh that's great thanks just so butch is u20RGrOGHDg-00356-00091639-00091838 just saying that there are bulls filed u20RGrOGHDg-00357-00091839-00092103 in the philippines um to include a u20RGrOGHDg-00358-00092104-00092415 freedom of panorama exception u20RGrOGHDg-00359-00092416-00092694 oh it's uh so venezuela is indeed 60 u20RGrOGHDg-00360-00092695-00092959 years u20RGrOGHDg-00361-00092960-00093199 sorry u20RGrOGHDg-00362-00093200-00093431 oh okay okay thank you u20RGrOGHDg-00363-00093432-00093671 oh thanks uh thanks thanks again u20RGrOGHDg-00364-00093672-00093999 um u20RGrOGHDg-00365-00094000-00094206 oh i'm sorry about my line um let me u20RGrOGHDg-00366-00094207-00094406 know if you missed anything and i'll u20RGrOGHDg-00367-00094407-00094791 repeat it my line might not be 100 u20RGrOGHDg-00368-00094792-00094974 um please let me know if you got any u20RGrOGHDg-00369-00094975-00095191 other copyright related questions i am u20RGrOGHDg-00370-00095192-00095423 happy to also to go into some detail u20RGrOGHDg-00371-00095424-00095647 about the advocacy efforts u20RGrOGHDg-00372-00095648-00095974 as well as into in any of the more u20RGrOGHDg-00373-00095975-00096126 particular questions i do quickly want u20RGrOGHDg-00374-00096127-00096494 to go into um one thing in that um u20RGrOGHDg-00375-00096495-00096774 creative commons the wikimedia commons u20RGrOGHDg-00376-00096775-00097103 has got a pretty good article u20RGrOGHDg-00377-00097104-00097223 on u20RGrOGHDg-00378-00097224-00097591 how and when you can use photographs u20RGrOGHDg-00379-00097592-00097791 particularly photographs on commons and u20RGrOGHDg-00380-00097792-00097959 upload them to comments u20RGrOGHDg-00381-00097960-00098159 because there's a lot of contextuality u20RGrOGHDg-00382-00098160-00098359 when it comes to using u20RGrOGHDg-00383-00098360-00098494 um u20RGrOGHDg-00384-00098495-00098871 figuring out if if if u20RGrOGHDg-00385-00098872-00099287 a work is copyright exempt especially in u20RGrOGHDg-00386-00099288-00099550 in wikipedia wikipedia we tend to take u20RGrOGHDg-00387-00099551-00099799 the strictest possible interpretation of u20RGrOGHDg-00388-00099800-00100126 copyright law in your local country u20RGrOGHDg-00389-00100127-00100382 um so that does limit us a lot u20RGrOGHDg-00390-00100383-00100655 but there are certain notable exceptions u20RGrOGHDg-00391-00100656-00100991 um some of my more favorite exceptions u20RGrOGHDg-00392-00100992-00101311 are um if it is a u20RGrOGHDg-00393-00101312-00101487 um u20RGrOGHDg-00394-00101488-00101718 a faithful reproduction of the original u20RGrOGHDg-00395-00101719-00101918 work so u20RGrOGHDg-00396-00101919-00102255 if for example you take a photograph of u20RGrOGHDg-00397-00102256-00102382 a copyright u20RGrOGHDg-00398-00102383-00102671 expired or exempt u20RGrOGHDg-00399-00102672-00102951 work let's say a a painting u20RGrOGHDg-00400-00102952-00103158 an old painting u20RGrOGHDg-00401-00103159-00103327 where the copyrights might have expired u20RGrOGHDg-00402-00103328-00103623 100 years ago and the pic the photograph u20RGrOGHDg-00403-00103624-00103999 has no artistic merit it is simply a u20RGrOGHDg-00404-00104000-00104271 faithful reproduction of that painting u20RGrOGHDg-00405-00104272-00104510 the copyrights would not apply to that u20RGrOGHDg-00406-00104511-00104663 because copyright u20RGrOGHDg-00407-00104664-00104951 has to has to have some u20RGrOGHDg-00408-00104952-00105183 novelty or creative input into it to u20RGrOGHDg-00409-00105183-00105375 qualify for copyright that is u20RGrOGHDg-00410-00105376-00105647 interesting enough that is why data u20RGrOGHDg-00411-00105648-00105831 cannot be copyrighted u20RGrOGHDg-00412-00105832-00106086 data is not covered by copyright law u20RGrOGHDg-00413-00106088-00106231 this is no u20RGrOGHDg-00414-00106232-00106519 novelty there's no creativity in in to u20RGrOGHDg-00415-00106520-00106775 date as a reflection of fact u20RGrOGHDg-00416-00106776-00106999 so i know that there was a debate a u20RGrOGHDg-00417-00107000-00107231 while ago about whether um and it keeps u20RGrOGHDg-00418-00107232-00107463 on seeing seeming to crop up where the u20RGrOGHDg-00419-00107464-00107710 data is covered by copyright it it is u20RGrOGHDg-00420-00107711-00107975 not it's it's covered by other areas of u20RGrOGHDg-00421-00107976-00108127 law u20RGrOGHDg-00422-00108128-00108327 um u20RGrOGHDg-00423-00108328-00108407 so yeah u20RGrOGHDg-00424-00108408-00108534 in terms of u20RGrOGHDg-00425-00108535-00108695 the copyright exceptions for use on u20RGrOGHDg-00426-00108696-00108902 wikipedia i would suggest checking out u20RGrOGHDg-00427-00108903-00108990 the u20RGrOGHDg-00428-00108991-00109166 copyright rules u20RGrOGHDg-00429-00109167-00109334 by subject matter u20RGrOGHDg-00430-00109335-00109583 on commons it is it is a a pretty u20RGrOGHDg-00431-00109583-00109799 complete article u20RGrOGHDg-00432-00109800-00110015 and there's a similar u20RGrOGHDg-00433-00110016-00110207 choosing a copyright license is another u20RGrOGHDg-00434-00110208-00110686 page i would also recommend in commons u20RGrOGHDg-00435-00110688-00110919 oh yes let me actually do that i'll u20RGrOGHDg-00436-00110920-00111199 share the links with you all now u20RGrOGHDg-00437-00111200-00111383 and then also give you a little bit of u20RGrOGHDg-00438-00111383-00111702 extra time to ask me some questions u20RGrOGHDg-00439-00111703-00111871 um u20RGrOGHDg-00440-00111872-00112223 copyright violations u20RGrOGHDg-00441-00112224-00112495 okay so what about copyright firm u20RGrOGHDg-00442-00112496-00112719 someone's asking in chat what about u20RGrOGHDg-00443-00112720-00112902 copyright violations u20RGrOGHDg-00444-00112903-00113183 uh that is uh people are misusing u20RGrOGHDg-00445-00113183-00113407 content for wikimedia project are there u20RGrOGHDg-00446-00113408-00113686 any plans to enforce wikimedia commons u20RGrOGHDg-00447-00113688-00113839 et cetera license u20RGrOGHDg-00448-00113840-00114031 um u20RGrOGHDg-00449-00114032-00114183 so u20RGrOGHDg-00450-00114183-00114431 on wikipedia u20RGrOGHDg-00451-00114432-00114623 um if some u20RGrOGHDg-00452-00114624-00114839 so i first started u20RGrOGHDg-00453-00114840-00115095 first start off with this u20RGrOGHDg-00454-00115096-00115415 wikipedia tends to use as as most of us u20RGrOGHDg-00455-00115416-00115758 know wikipedia tends to use um u20RGrOGHDg-00456-00115759-00116078 images based on wikimedia commons u20RGrOGHDg-00457-00116079-00116486 um to just for display on wikipedia u20RGrOGHDg-00458-00116488-00116790 and in order to get images onto commons u20RGrOGHDg-00459-00116791-00116983 they have to be u20RGrOGHDg-00460-00116983-00117078 um u20RGrOGHDg-00461-00117079-00117310 they have to be under creative commons u20RGrOGHDg-00462-00117311-00117486 license that is u20RGrOGHDg-00463-00117488-00117758 compatible with wikimedia commons u20RGrOGHDg-00464-00117759-00118047 or they have to have no copyright to u20RGrOGHDg-00465-00118048-00118275 connect to them like the copyright is u20RGrOGHDg-00466-00118276-00118471 expired right u20RGrOGHDg-00467-00118472-00118599 um u20RGrOGHDg-00468-00118600-00118823 there are exceptions to this u20RGrOGHDg-00469-00118824-00118975 and that's the fair use exception which u20RGrOGHDg-00470-00118976-00119207 i actually haven't talked yet about very u20RGrOGHDg-00471-00119208-00119319 much about u20RGrOGHDg-00472-00119320-00119551 and if you want to use something under u20RGrOGHDg-00473-00119552-00119671 that is u20RGrOGHDg-00474-00119672-00119839 like if you want to use something that u20RGrOGHDg-00475-00119840-00120007 has copyright on it u20RGrOGHDg-00476-00120008-00120399 the only way around in wikipedia is um u20RGrOGHDg-00477-00120400-00120710 uploading it to wikipedia itself and u20RGrOGHDg-00478-00120711-00121007 under a fair use justification u20RGrOGHDg-00479-00121008-00121239 the phase justification is necessarily u20RGrOGHDg-00480-00121240-00121375 quite strict u20RGrOGHDg-00481-00121376-00121654 um it basically says u20RGrOGHDg-00482-00121655-00121886 and and we we tend to revert to american u20RGrOGHDg-00483-00121888-00122086 law there's a u20RGrOGHDg-00484-00122088-00122390 quick disclaimer here in that u20RGrOGHDg-00485-00122391-00122678 not every country uses fair use u20RGrOGHDg-00486-00122679-00122799 america u20RGrOGHDg-00487-00122800-00123071 largely invented the term um and more u20RGrOGHDg-00488-00123072-00123247 and more countries are now adopting it u20RGrOGHDg-00489-00123248-00123486 fair use is quite a flexible u20RGrOGHDg-00490-00123488-00123623 philosophy u20RGrOGHDg-00491-00123624-00123871 um illegal legal philosophy legal u20RGrOGHDg-00492-00123872-00123990 concept u20RGrOGHDg-00493-00123991-00124151 which differs from u20RGrOGHDg-00494-00124152-00124239 the u20RGrOGHDg-00495-00124240-00124495 copyright regimes that other countries u20RGrOGHDg-00496-00124496-00124639 choose to use u20RGrOGHDg-00497-00124640-00124799 so just because something might have a u20RGrOGHDg-00498-00124800-00125007 fair use justification in the united u20RGrOGHDg-00499-00125008-00125175 states u20RGrOGHDg-00500-00125176-00125414 doesn't always mean that you can use it u20RGrOGHDg-00501-00125415-00125686 um on wikipedia u20RGrOGHDg-00502-00125688-00125910 um so for example in south africa i'm u20RGrOGHDg-00503-00125911-00126183 based we got fair dealing which is u20RGrOGHDg-00504-00126183-00126319 slightly different from face it's u20RGrOGHDg-00505-00126320-00126599 actually considerably different u20RGrOGHDg-00506-00126600-00126790 a fair dealing basically says there's a u20RGrOGHDg-00507-00126791-00127078 list of exceptions copyright exceptions u20RGrOGHDg-00508-00127079-00127319 um and if you are if you're using the u20RGrOGHDg-00509-00127320-00127431 copyright u20RGrOGHDg-00510-00127432-00127686 material that's uh listed on this list u20RGrOGHDg-00511-00127688-00127847 of exceptions u20RGrOGHDg-00512-00127848-00128214 uh then you're fine you you can use this u20RGrOGHDg-00513-00128215-00128383 material for u20RGrOGHDg-00514-00128383-00128558 basically the public good u20RGrOGHDg-00515-00128559-00128719 um if it's not on this list of u20RGrOGHDg-00516-00128720-00129014 exceptions i'm sorry you can't use it u20RGrOGHDg-00517-00129015-00129334 full copyright is applicable u20RGrOGHDg-00518-00129335-00129478 um u20RGrOGHDg-00519-00129479-00129671 most people don't seem to be aware of u20RGrOGHDg-00520-00129672-00129927 this on wikipedia most people seem to u20RGrOGHDg-00521-00129928-00130127 just revert to fair use automatically u20RGrOGHDg-00522-00130128-00130283 and that's because copyright is u20RGrOGHDg-00523-00130283-00130654 complicated um u20RGrOGHDg-00524-00130655-00130886 yes uh okay i'll get to that question u20RGrOGHDg-00525-00130888-00131014 just now um u20RGrOGHDg-00526-00131015-00131095 but u20RGrOGHDg-00527-00131096-00131271 there are also other regimes i know that u20RGrOGHDg-00528-00131272-00131519 civil law treats it a bit differently u20RGrOGHDg-00529-00131520-00131727 uh i'm not that familiar with how civil u20RGrOGHDg-00530-00131728-00132063 law treats copyright exceptions um u20RGrOGHDg-00531-00132064-00132287 my my understanding is it's somewhat u20RGrOGHDg-00532-00132288-00132454 similar to the list system that fair u20RGrOGHDg-00533-00132455-00132799 dealing is based on is that yes u20RGrOGHDg-00534-00132800-00133135 yeah so so it's it's concrete lists u20RGrOGHDg-00535-00133136-00133431 um much like much like fair dealing u20RGrOGHDg-00536-00133432-00133663 the advantage of fair use and this is u20RGrOGHDg-00537-00133664-00133902 why we like fair use so much other than u20RGrOGHDg-00538-00133903-00134214 we already adopted we already treat it u20RGrOGHDg-00539-00134215-00134375 probably but incorrectly but we already u20RGrOGHDg-00540-00134376-00134607 treat it as a kind of a universal catch u20RGrOGHDg-00541-00134608-00134878 or an exception er because our servers u20RGrOGHDg-00542-00134879-00135135 are based in america um u20RGrOGHDg-00543-00135136-00135343 the advantage of fair use is that it's u20RGrOGHDg-00544-00135344-00135478 flexible u20RGrOGHDg-00545-00135479-00135807 um it's not based on the static list u20RGrOGHDg-00546-00135808-00136039 and so that makes the u20RGrOGHDg-00547-00136040-00136151 um u20RGrOGHDg-00548-00136152-00136343 the law essentially future proof i mean u20RGrOGHDg-00549-00136344-00136551 like the example i like to give is that u20RGrOGHDg-00550-00136552-00136871 um an entity like google couldn't exist u20RGrOGHDg-00551-00136872-00137095 in in in a country that has a fair u20RGrOGHDg-00552-00137096-00137366 dealing or civil civil law copyright u20RGrOGHDg-00553-00137367-00137654 exception system a list based system u20RGrOGHDg-00554-00137655-00137839 because it there's no way for the u20RGrOGHDg-00555-00137840-00138063 legislators to have foreseen u20RGrOGHDg-00556-00138064-00138247 the use of u20RGrOGHDg-00557-00138248-00138431 copyrighted material in the way that u20RGrOGHDg-00558-00138432-00138711 google uses it for what you what they u20RGrOGHDg-00559-00138712-00138878 would argue as a public benefit case u20RGrOGHDg-00560-00138879-00138951 right u20RGrOGHDg-00561-00138952-00139247 um and so so when google got started u20RGrOGHDg-00562-00139248-00139375 they were sort of taken to court and u20RGrOGHDg-00563-00139376-00139647 copyright copyright violation terms u20RGrOGHDg-00564-00139648-00139854 america the american court system found u20RGrOGHDg-00565-00139855-00140063 that actually um u20RGrOGHDg-00566-00140064-00140295 that was not a violent the way that u20RGrOGHDg-00567-00140296-00140495 google was using copyrighted material u20RGrOGHDg-00568-00140496-00140814 wasn't a violation of of u20RGrOGHDg-00569-00140815-00140959 copyright u20RGrOGHDg-00570-00140960-00141054 um u20RGrOGHDg-00571-00141055-00141143 uh u20RGrOGHDg-00572-00141144-00141463 due to the way fair use works and so u20RGrOGHDg-00573-00141464-00141639 google could exist u20RGrOGHDg-00574-00141640-00141814 and now that's not really relevant to us u20RGrOGHDg-00575-00141815-00142031 as wikipedia editors but it is a nice u20RGrOGHDg-00576-00142032-00142263 little example as to how future proofing u20RGrOGHDg-00577-00142264-00142431 works and how flexible the fair use u20RGrOGHDg-00578-00142432-00142735 system is which is sort of a bit of a u20RGrOGHDg-00579-00142736-00142975 better fit for us but i think that other u20RGrOGHDg-00580-00142976-00143239 other folks ah jacob yes u20RGrOGHDg-00581-00143240-00143471 jake jacob is is a better better person u20RGrOGHDg-00582-00143472-00143678 to answer to sort of fill us in on on u20RGrOGHDg-00583-00143679-00143966 those kind of details than i am u20RGrOGHDg-00584-00143967-00144326 um u20RGrOGHDg-00585-00144327-00144471 yes that's right jacob yeah some u20RGrOGHDg-00586-00144472-00144614 countries are very dealing which is far u20RGrOGHDg-00587-00144615-00144871 more limited than fair use u20RGrOGHDg-00588-00144872-00145007 um u20RGrOGHDg-00589-00145008-00145311 australia i'm just going to answer u20RGrOGHDg-00590-00145312-00145566 one more question um in saying freedom u20RGrOGHDg-00591-00145567-00145935 of panorama you are basing that on the u20RGrOGHDg-00592-00145936-00146151 sorry it's kind of there u20RGrOGHDg-00593-00146152-00146335 australia doesn't use the language of u20RGrOGHDg-00594-00146336-00146487 freedom panorama but does have some u20RGrOGHDg-00595-00146488-00146663 provisions which are similar you should u20RGrOGHDg-00596-00146664-00146831 think we haven't but u20RGrOGHDg-00597-00146832-00146999 sometimes this is the speech which can u20RGrOGHDg-00598-00147000-00147207 be frustrating to our editors yeah i u20RGrOGHDg-00599-00147208-00147431 could see that that happens a lot in law u20RGrOGHDg-00600-00147432-00147751 where um a legal concept does actually u20RGrOGHDg-00601-00147752-00147999 exist but it's not coined the same way u20RGrOGHDg-00602-00148000-00148190 it is in other parts of the world u20RGrOGHDg-00603-00148191-00148390 thereby creating confusion u20RGrOGHDg-00604-00148391-00148614 and so you need you do often need u20RGrOGHDg-00605-00148615-00149054 someone to read the law um to answer you u20RGrOGHDg-00606-00149055-00149254 can give you a clear legal opinion about u20RGrOGHDg-00607-00149255-00149607 whether or not a copyright um exemption u20RGrOGHDg-00608-00149608-00149911 exists um that you know you might not be u20RGrOGHDg-00609-00149912-00150102 aware of in a certain country u20RGrOGHDg-00610-00150103-00150366 um jacob i want to know i want to open u20RGrOGHDg-00611-00150367-00150559 up the floor to you and get any feedback u20RGrOGHDg-00612-00150560-00150711 from you on any of these questions and u20RGrOGHDg-00613-00150712-00150839 what i've said u20RGrOGHDg-00614-00150840-00151047 correct me where i'm wrong pull me in u20RGrOGHDg-00615-00151048-00151283 where i've left blanks u20RGrOGHDg-00616-00151284-00152035 um in any aspects like that u20RGrOGHDg-00617-00152036-00153702 [Music] u20RGrOGHDg-00618-00153703-00153871 okay okay you can't you can't go in the u20RGrOGHDg-00619-00153872-00154078 speaking version that's unfortunate u20RGrOGHDg-00620-00154079-00154271 sorry about that u20RGrOGHDg-00621-00154272-00154366 um u20RGrOGHDg-00622-00154367-00154726 i could try and unmute you u20RGrOGHDg-00623-00154727-00155711 ask to unmute u20RGrOGHDg-00624-00155712-00155871 okay u20RGrOGHDg-00625-00155872-00156031 um in the meantime are there any other u20RGrOGHDg-00626-00156032-00156223 questions u20RGrOGHDg-00627-00156224-00156390 on this issue of copyright because it's u20RGrOGHDg-00628-00156391-00156623 a very complicated term i'm just going u20RGrOGHDg-00629-00156624-00156726 to add the u20RGrOGHDg-00630-00156727-00156863 one more u20RGrOGHDg-00631-00156864-00157054 link that i've got to add it's a very u20RGrOGHDg-00632-00157055-00157326 complicated field of law um u20RGrOGHDg-00633-00157327-00157590 i'm not a legal expert i've just sort of u20RGrOGHDg-00634-00157591-00157759 spent a lot of time u20RGrOGHDg-00635-00157760-00157871 um u20RGrOGHDg-00636-00157872-00158078 work advocating for u20RGrOGHDg-00637-00158079-00158254 copyright reform u20RGrOGHDg-00638-00158255-00158471 especially in south africa u20RGrOGHDg-00639-00158472-00158631 um but like i said i'm not a legal u20RGrOGHDg-00640-00158632-00158878 expert there are legal experts in this u20RGrOGHDg-00641-00158879-00159111 room uh who are u20RGrOGHDg-00642-00159112-00159351 encouraged to correct me and fill me in u20RGrOGHDg-00643-00159352-00159478 where i am u20RGrOGHDg-00644-00159479-00159678 i am wrong u20RGrOGHDg-00645-00159679-00159919 um thank you thank you jacob yeah please u20RGrOGHDg-00646-00159920-00160087 do add thoughts in the chat in the in u20RGrOGHDg-00647-00160088-00160399 the meantime u20RGrOGHDg-00648-00160400-00160790 um and i'm also going to uh u20RGrOGHDg-00649-00160791-00160999 ask ask if anyone's got any other u20RGrOGHDg-00650-00161000-00161278 questions or feedback u20RGrOGHDg-00651-00161279-00161478 and you can you're more than welcome to u20RGrOGHDg-00652-00161479-00162087 unmute yourself to join us u20RGrOGHDg-00653-00162088-00162326 you mentioned that u20RGrOGHDg-00654-00162327-00162639 more countries are adopting fair use and u20RGrOGHDg-00655-00162640-00162799 a service on activity and philippines u20RGrOGHDg-00656-00162800-00163039 but it was a big bad flash when south u20RGrOGHDg-00657-00163040-00163159 africa u20RGrOGHDg-00658-00163160-00163423 started the process so what how is it u20RGrOGHDg-00659-00163424-00163559 going in different parts of the world i u20RGrOGHDg-00660-00163560-00163807 also saw your map if the european union u20RGrOGHDg-00661-00163808-00163935 doesn't seem to have a consistent u20RGrOGHDg-00662-00163936-00164102 application either u20RGrOGHDg-00663-00164103-00164335 the whole thing's going generally u20RGrOGHDg-00664-00164336-00164543 worldwide u20RGrOGHDg-00665-00164544-00164814 and you want to repeat it for people u20RGrOGHDg-00666-00164815-00164959 sure i don't know if everyone heard u20RGrOGHDg-00667-00164960-00165223 ian's question so ian was asking what is u20RGrOGHDg-00668-00165224-00165407 the status of copyright advocacy u20RGrOGHDg-00669-00165408-00165519 globally u20RGrOGHDg-00670-00165520-00165759 um in different countries uh european u20RGrOGHDg-00671-00165760-00165966 union was was one that that he sort of u20RGrOGHDg-00672-00165967-00166175 wanted a bit of a focus on u20RGrOGHDg-00673-00166176-00166399 um i'm better placed to talk about the u20RGrOGHDg-00674-00166400-00166590 situation in south africa i can give a u20RGrOGHDg-00675-00166591-00166831 brief account in european union but if u20RGrOGHDg-00676-00166832-00167102 dem if dimitar is in the room he is u20RGrOGHDg-00677-00167103-00167302 by far the best person to ask that u20RGrOGHDg-00678-00167303-00167543 question to because he he directly deals u20RGrOGHDg-00679-00167544-00167663 with that u20RGrOGHDg-00680-00167664-00168038 um u20RGrOGHDg-00681-00168039-00168238 i'm gonna i'm gonna hope you can forgive u20RGrOGHDg-00682-00168239-00168399 me for dodging the european union u20RGrOGHDg-00683-00168400-00168590 question because i u20RGrOGHDg-00684-00168591-00168751 would be more comfortable if demi u20RGrOGHDg-00685-00168752-00169038 answers that um but in south africa u20RGrOGHDg-00686-00169039-00169375 we've made quite a lot of progress um u20RGrOGHDg-00687-00169376-00169551 we have managed to get freedom of u20RGrOGHDg-00688-00169552-00169678 panorama u20RGrOGHDg-00689-00169679-00169895 into the copyright amendment bill which u20RGrOGHDg-00690-00169896-00169959 has u20RGrOGHDg-00691-00169960-00170247 been passed by both houses of parliament u20RGrOGHDg-00692-00170248-00170383 we've also managed to get freedom of u20RGrOGHDg-00693-00170384-00170687 panorama in to the copper amendment bill u20RGrOGHDg-00694-00170688-00170935 and for the past two years now we've u20RGrOGHDg-00695-00170936-00171135 been waiting a bit more than two years u20RGrOGHDg-00696-00171136-00171263 about three years now we've been waiting u20RGrOGHDg-00697-00171264-00171543 for the president of africa to enact the u20RGrOGHDg-00698-00171544-00171654 law u20RGrOGHDg-00699-00171655-00171799 so the president has been sitting on the u20RGrOGHDg-00700-00171800-00171990 law for a long time now which is u20RGrOGHDg-00701-00171991-00172254 actually a violation of the constitution u20RGrOGHDg-00702-00172255-00172502 um u20RGrOGHDg-00703-00172503-00172678 and blind south africa took took the u20RGrOGHDg-00704-00172679-00172943 presidency to court over this issue um u20RGrOGHDg-00705-00172944-00173111 but long story short we've been u20RGrOGHDg-00706-00173112-00173343 successful uh but we've been frustrated u20RGrOGHDg-00707-00173344-00173551 in that the law hasn't been enacted but u20RGrOGHDg-00708-00173552-00173783 the good news is that those amendments u20RGrOGHDg-00709-00173784-00174038 cannot simply be undone because both u20RGrOGHDg-00710-00174039-00174223 hearts of parliament have have passed u20RGrOGHDg-00711-00174224-00174383 them u20RGrOGHDg-00712-00174384-00174551 um u20RGrOGHDg-00713-00174552-00174790 and there's a big to and fro uh going on u20RGrOGHDg-00714-00174791-00174999 about sort of details within the law u20RGrOGHDg-00715-00175000-00175319 most of the focus tends to be on uh fair u20RGrOGHDg-00716-00175320-00175551 use fair use versus fair dealing uh the u20RGrOGHDg-00717-00175552-00175711 replacement or fair dealing with fair u20RGrOGHDg-00718-00175712-00175838 use u20RGrOGHDg-00719-00175839-00176102 okay jacob uh jacob's adding some u20RGrOGHDg-00720-00176103-00176223 thoughts here u20RGrOGHDg-00721-00176224-00176431 um so first the term affinity panorama u20RGrOGHDg-00722-00176432-00176599 was actually somewhat coined by the u20RGrOGHDg-00723-00176600-00176854 movement you won't find it in most uh u20RGrOGHDg-00724-00176855-00177031 statutes unless they're passed really u20RGrOGHDg-00725-00177032-00177278 recently this is shorthand we have for u20RGrOGHDg-00726-00177279-00177502 various combinations that allow the u20RGrOGHDg-00727-00177503-00177687 right to take photography in public u20RGrOGHDg-00728-00177688-00177823 locations u20RGrOGHDg-00729-00177824-00178047 the other thing i'd note from earlier is u20RGrOGHDg-00730-00178048-00178311 that many eu countries have varying u20RGrOGHDg-00731-00178312-00178543 terms based on the artistic quality of u20RGrOGHDg-00732-00178544-00178735 the work which is totally different in u20RGrOGHDg-00733-00178736-00178966 the united states that's true actually i u20RGrOGHDg-00734-00178967-00179271 couldn't i know canada has got the same u20RGrOGHDg-00735-00179272-00179463 it's got the same situation u20RGrOGHDg-00736-00179464-00179671 so eu countries won't have fair use u20RGrOGHDg-00737-00179672-00179966 exceptions but they have works that are u20RGrOGHDg-00738-00179967-00180223 not artistic that enter the public u20RGrOGHDg-00739-00180224-00180590 domain only uh 20 or 25 years u20RGrOGHDg-00740-00180591-00180790 leading to a wider array of available u20RGrOGHDg-00741-00180791-00181151 works u20RGrOGHDg-00742-00181152-00181366 oh thank you alex u20RGrOGHDg-00743-00181367-00181726 thank you ellis that's very kind of you u20RGrOGHDg-00744-00181727-00181999 so nadia asks i want to ask if it's u20RGrOGHDg-00745-00182000-00182271 allowed to use the links to copyrighted u20RGrOGHDg-00746-00182272-00182590 files uploaded on the internet archive u20RGrOGHDg-00747-00182591-00182895 so um u20RGrOGHDg-00748-00182896-00183095 well internet archive should have a u20RGrOGHDg-00749-00183096-00183335 section i'm going to check that internet u20RGrOGHDg-00750-00183336-00183535 archive should have a section which u20RGrOGHDg-00751-00183536-00183990 lists the the copyright of the work u20RGrOGHDg-00752-00183991-00184319 my understanding of internet archive u20RGrOGHDg-00753-00184320-00184599 is that most if not all of the material u20RGrOGHDg-00754-00184600-00184883 there u20RGrOGHDg-00755-00184884-00185271 is is in some way copyright exempt or u20RGrOGHDg-00756-00185272-00185526 creative commons um u20RGrOGHDg-00757-00185527-00185750 but don't take my word for that check u20RGrOGHDg-00758-00185751-00185950 the internet archive u20RGrOGHDg-00759-00185951-00186175 check the uh copyright license u20RGrOGHDg-00760-00186176-00186526 associated with each u20RGrOGHDg-00761-00186527-00186799 use of creative work that you want to u20RGrOGHDg-00762-00186800-00186935 want to use u20RGrOGHDg-00763-00186936-00187126 and check that u20RGrOGHDg-00764-00187127-00187407 and if the internet archive if the u20RGrOGHDg-00765-00187408-00187566 copyright license on the internet u20RGrOGHDg-00766-00187567-00187935 archive the relevant hit archive page or u20RGrOGHDg-00767-00187936-00188207 a piece of work is compatible with u20RGrOGHDg-00768-00188208-00188399 wikipedia u20RGrOGHDg-00769-00188400-00188623 then you can use it you can certainly u20RGrOGHDg-00770-00188624-00188814 link to it u20RGrOGHDg-00771-00188815-00189038 i i know of nothing on wikipedia that u20RGrOGHDg-00772-00189039-00189311 says that you can't link to copyrighted u20RGrOGHDg-00773-00189312-00189550 works so the link is just a line of text u20RGrOGHDg-00774-00189551-00189799 taking you to the relevant page to to u20RGrOGHDg-00775-00189800-00189950 another host right u20RGrOGHDg-00776-00189951-00190223 and it's the other host's responsibility u20RGrOGHDg-00777-00190224-00190259 to u20RGrOGHDg-00778-00190260-00190407 [Music] u20RGrOGHDg-00779-00190408-00190743 respect the copyrights of the user um u20RGrOGHDg-00780-00190744-00191102 i'm going to say this u20RGrOGHDg-00781-00191103-00191271 some caution u20RGrOGHDg-00782-00191272-00191366 um u20RGrOGHDg-00783-00191367-00191614 yeah there we go it's a distinct so u20RGrOGHDg-00784-00191615-00191807 jacob is just clarifying yes linking is u20RGrOGHDg-00785-00191808-00191959 considered distinct and almost never u20RGrOGHDg-00786-00191960-00192175 violates copyright in the us u20RGrOGHDg-00787-00192176-00192359 and that is my understanding of the u20RGrOGHDg-00788-00192360-00192678 world generally as well um u20RGrOGHDg-00789-00192679-00192871 because that's just text right it's not u20RGrOGHDg-00790-00192872-00192990 like u20RGrOGHDg-00791-00192991-00193254 um you are putting on the the copyright u20RGrOGHDg-00792-00193255-00193487 owners onto the wikipedia servers or u20RGrOGHDg-00793-00193488-00193695 wikipedia community u20RGrOGHDg-00794-00193696-00194007 so jacob goes on to explain u20RGrOGHDg-00795-00194008-00194271 the you know the european union u20RGrOGHDg-00796-00194272-00194495 a couple years ago had a case where a u20RGrOGHDg-00797-00194496-00194750 magazine linked to a copyright violation u20RGrOGHDg-00798-00194751-00194926 and they knew they were doing it and u20RGrOGHDg-00799-00194927-00195183 were found to have violated copyright so u20RGrOGHDg-00800-00195184-00195438 that's why i hesitated u20RGrOGHDg-00801-00195439-00195543 because u20RGrOGHDg-00802-00195544-00195719 i could think of some parts of the world u20RGrOGHDg-00803-00195720-00196054 where linking to a copyright file u20RGrOGHDg-00804-00196055-00196238 material that is copyright violated can u20RGrOGHDg-00805-00196239-00196407 get you into trouble u20RGrOGHDg-00806-00196408-00196711 um so linking can be complicated u20RGrOGHDg-00807-00196712-00196935 um wikipedia having service base in u20RGrOGHDg-00808-00196936-00197231 america um and jacob this is where i'm u20RGrOGHDg-00809-00197232-00197483 gonna need your expertise u20RGrOGHDg-00810-00197484-00197790 um there is a concert legal concept u20RGrOGHDg-00811-00197791-00198111 called safe harbor and also tobias if u20RGrOGHDg-00812-00198112-00198278 you can also help me out here u20RGrOGHDg-00813-00198279-00198502 um which means that u20RGrOGHDg-00814-00198503-00198735 um if it's if it's on the u20RGrOGHDg-00815-00198736-00199111 wikipedia servers u20RGrOGHDg-00816-00199112-00199254 generally u20RGrOGHDg-00817-00199255-00199423 american law will apply because the u20RGrOGHDg-00818-00199424-00199631 servers are based in america that's a u20RGrOGHDg-00819-00199632-00199814 really butchered explanation of safe u20RGrOGHDg-00820-00199815-00200078 harbor u20RGrOGHDg-00821-00200079-00200271 but it does provide some copyright u20RGrOGHDg-00822-00200272-00200590 protection when it comes to wikipedia u20RGrOGHDg-00823-00200591-00200790 and i would appreciate some u20RGrOGHDg-00824-00200791-00200950 uh u20RGrOGHDg-00825-00200951-00201095 guidance here on saturday five because u20RGrOGHDg-00826-00201096-00201878 it's not something else u20RGrOGHDg-00827-00201879-00202143 okay so so safe harbor uh protects the u20RGrOGHDg-00828-00202144-00202343 internet service provider not the actual u20RGrOGHDg-00829-00202344-00202575 user and just to clarify would the u20RGrOGHDg-00830-00202576-00202783 internet service provider also include u20RGrOGHDg-00831-00202784-00203111 the person running the servers um or u20RGrOGHDg-00832-00203112-00203271 does it just include the person u20RGrOGHDg-00833-00203272-00203478 providing the internet connection u20RGrOGHDg-00834-00203479-00203711 so would it would it cover wikipedia as u20RGrOGHDg-00835-00203712-00204159 well or would it just cover your u20RGrOGHDg-00836-00204160-00204526 domestic design uh u20RGrOGHDg-00837-00204527-00204695 [Music] u20RGrOGHDg-00838-00204696-00204894 so so again that's that's based on the u20RGrOGHDg-00839-00204896-00205119 definition of how domestic service u20RGrOGHDg-00840-00205119-00205310 providers defined within the country's u20RGrOGHDg-00841-00205311-00205423 law u20RGrOGHDg-00842-00205423-00205710 um so jacob has said uh u20RGrOGHDg-00843-00205711-00205982 with regards to safe harbor broadly yes u20RGrOGHDg-00844-00205983-00206223 douglas that is right the foundation may u20RGrOGHDg-00845-00206223-00206406 get demands from a copyright owner u20RGrOGHDg-00846-00206407-00206606 listed in the transparency report as a u20RGrOGHDg-00847-00206607-00206862 dmca request u20RGrOGHDg-00848-00206863-00207110 that we have to grant it includes us u20RGrOGHDg-00849-00207111-00207279 running the servers so that the u20RGrOGHDg-00850-00207280-00207503 foundation is protected u20RGrOGHDg-00851-00207504-00207798 um mike peel asks i can't hear what the u20RGrOGHDg-00852-00207800-00208023 other person is saying oh sorry mike u20RGrOGHDg-00853-00208023-00208182 yeah that's that was tobias he was u20RGrOGHDg-00854-00208183-00208462 speaking softly i uh was trying to to u20RGrOGHDg-00855-00208463-00208751 repeat um repeat him u20RGrOGHDg-00856-00208752-00208934 and basically just to repeat what tobias u20RGrOGHDg-00857-00208935-00209262 was saying he was saying that um u20RGrOGHDg-00858-00209263-00209438 say harvard only protects the internet u20RGrOGHDg-00859-00209439-00209638 service provider and the definition of u20RGrOGHDg-00860-00209639-00209782 an internet service provider is u20RGrOGHDg-00861-00209783-00210055 dependent on domestic law u20RGrOGHDg-00862-00210056-00210319 um so that was from country to country u20RGrOGHDg-00863-00210319-00210646 uh jacob adds uh we don't get many dmca u20RGrOGHDg-00864-00210648-00210775 demands u20RGrOGHDg-00865-00210776-00210894 it's like u20RGrOGHDg-00866-00210896-00211191 30 or 50 anyway annually u20RGrOGHDg-00867-00211192-00211482 and we grant less than half of that yes u20RGrOGHDg-00868-00211483-00211879 um there are a lot of spurious copyright u20RGrOGHDg-00869-00211880-00212167 requests the copyright takedown request u20RGrOGHDg-00870-00212167-00212334 that that u20RGrOGHDg-00871-00212335-00212575 the foundation receives and i also want u20RGrOGHDg-00872-00212576-00212751 to add that um u20RGrOGHDg-00873-00212752-00212951 some of the chapters received certainly u20RGrOGHDg-00874-00212952-00213127 we're committed south africa u20RGrOGHDg-00875-00213128-00213358 we received a couple one or two legal u20RGrOGHDg-00876-00213359-00213615 letters in the past um you know u20RGrOGHDg-00877-00213616-00213910 demanding with the takedown demands so u20RGrOGHDg-00878-00213911-00214206 far all of them have been spurious um u20RGrOGHDg-00879-00214207-00214527 it's mostly people engaging in copyright u20RGrOGHDg-00880-00214528-00214871 trolling or copyright censorship u20RGrOGHDg-00881-00214871-00215239 and using spurious grounds u20RGrOGHDg-00882-00215240-00215423 using spurious copyright arguments to u20RGrOGHDg-00883-00215423-00215615 engage in copyright censorship u20RGrOGHDg-00884-00215616-00215863 so for example um u20RGrOGHDg-00885-00215864-00216023 and this is often u20RGrOGHDg-00886-00216023-00216167 a little bit of a segue i don't want to u20RGrOGHDg-00887-00216167-00216303 go too far down this path because it u20RGrOGHDg-00888-00216304-00216687 takes its way for copyright um u20RGrOGHDg-00889-00216688-00216919 we sometimes get legal demands about the u20RGrOGHDg-00890-00216919-00217191 defamation for example uh that someone u20RGrOGHDg-00891-00217192-00217334 has written something wikipedia that's u20RGrOGHDg-00892-00217335-00217527 deflammetry and we demand that it be u20RGrOGHDg-00893-00217528-00217639 taken down u20RGrOGHDg-00894-00217640-00217879 um all of the ones that we as a chapter u20RGrOGHDg-00895-00217880-00218158 have received so far have been spurious u20RGrOGHDg-00896-00218159-00218415 um and the same is with copyright and u20RGrOGHDg-00897-00218416-00218679 copyright censorship it's an interesting u20RGrOGHDg-00898-00218680-00218839 thing um u20RGrOGHDg-00899-00218840-00218982 which i suppose we can explore a little u20RGrOGHDg-00900-00218983-00219142 bit later u20RGrOGHDg-00901-00219144-00219358 but it does exist it's quite similar to u20RGrOGHDg-00902-00219359-00219542 peyton trolling in a way u20RGrOGHDg-00903-00219544-00219831 so jacob adds users who aren't in the u20RGrOGHDg-00904-00219832-00220063 united states should be more careful u20RGrOGHDg-00905-00220064-00220142 though u20RGrOGHDg-00906-00220144-00220382 an example we've had a couple complaints u20RGrOGHDg-00907-00220383-00220575 with someone photographed a private u20RGrOGHDg-00908-00220576-00220798 house in the european union these u20RGrOGHDg-00909-00220800-00221031 photographs aren't copyright limited and u20RGrOGHDg-00910-00221032-00221382 the foundation has no risk hosting them u20RGrOGHDg-00911-00221383-00221582 but the photographer may be guilty of u20RGrOGHDg-00912-00221583-00221839 trespass locally and could er find the u20RGrOGHDg-00913-00221840-00222063 property owners that's very good point u20RGrOGHDg-00914-00222064-00222271 uh jacob raises there so jacob actually u20RGrOGHDg-00915-00222271-00222487 raises a there a couple things in u20RGrOGHDg-00916-00222488-00222646 jacob's example u20RGrOGHDg-00917-00222648-00222927 um so the first one are the uh privacy u20RGrOGHDg-00918-00222928-00223110 laws so in south africa we also got u20RGrOGHDg-00919-00223111-00223310 quite strict privacy laws u20RGrOGHDg-00920-00223311-00223494 um u20RGrOGHDg-00921-00223496-00223671 about and and that's the different area u20RGrOGHDg-00922-00223671-00223815 of law it doesn't cover copyright but u20RGrOGHDg-00923-00223816-00223975 you can u20RGrOGHDg-00924-00223976-00224279 be hit on sort of privacy law issues u20RGrOGHDg-00925-00224280-00224679 when photographing houses for example u20RGrOGHDg-00926-00224680-00225039 there's also um u20RGrOGHDg-00927-00225040-00225223 freedom panorama issues which he touched u20RGrOGHDg-00928-00225223-00225482 on there briefly as u20RGrOGHDg-00929-00225483-00225846 well and uh there's there's different u20RGrOGHDg-00930-00225848-00226046 there was one other one that suddenly u20RGrOGHDg-00931-00226048-00226342 slipped my mind um in jacob's example u20RGrOGHDg-00932-00226344-00226575 about photographing houses u20RGrOGHDg-00933-00226576-00226655 um u20RGrOGHDg-00934-00226656-00226839 but the point the moral of the story is u20RGrOGHDg-00935-00226840-00226951 uh u20RGrOGHDg-00936-00226952-00227231 when it comes to photographing in your u20RGrOGHDg-00937-00227232-00227398 country uh it can be a bit of a u20RGrOGHDg-00938-00227400-00227591 minefield each country is different oh u20RGrOGHDg-00939-00227592-00227767 yes this was the other one u20RGrOGHDg-00940-00227767-00227910 sweden u20RGrOGHDg-00941-00227911-00228206 freedom of panorama from sweden u20RGrOGHDg-00942-00228207-00228534 so um this is a great example what jacob u20RGrOGHDg-00943-00228535-00228782 was talking about a couple years ago u20RGrOGHDg-00944-00228783-00228863 well u20RGrOGHDg-00945-00228864-00229055 was it about six or seven years ago i u20RGrOGHDg-00946-00229056-00229198 think u20RGrOGHDg-00947-00229200-00229319 um u20RGrOGHDg-00948-00229319-00229598 the swedish chapter will be able to u20RGrOGHDg-00949-00229600-00229919 correct me on this the exact date u20RGrOGHDg-00950-00229919-00230151 case was brought against an individual u20RGrOGHDg-00951-00230152-00230398 in sweden for photographing a fountain u20RGrOGHDg-00952-00230400-00230615 located in a public square the fountain u20RGrOGHDg-00953-00230616-00230846 was owned by a museum u20RGrOGHDg-00954-00230848-00231110 the photographer took the photograph put u20RGrOGHDg-00955-00231111-00231342 it on commons the museum demanded it be u20RGrOGHDg-00956-00231344-00231542 taken down because the the museum was u20RGrOGHDg-00957-00231544-00231710 making money selling calendars with the u20RGrOGHDg-00958-00231711-00231894 fountain printed on it u20RGrOGHDg-00959-00231896-00232198 um wikimedia sweden uh so sweden firstly u20RGrOGHDg-00960-00232200-00232519 has unclear or ambiguous laws regarding u20RGrOGHDg-00961-00232519-00232719 whether the concept of freedom panorama u20RGrOGHDg-00962-00232719-00232910 exists in the country or not u20RGrOGHDg-00963-00232911-00233158 a case was brought against um the u20RGrOGHDg-00964-00233159-00233358 photographer sweden decided to defend u20RGrOGHDg-00965-00233359-00233558 the photographer and cover the legal u20RGrOGHDg-00966-00233559-00233863 costs and damages u20RGrOGHDg-00967-00233864-00234039 went to court u20RGrOGHDg-00968-00234040-00234215 uh wikimedia sweden u20RGrOGHDg-00969-00234216-00234487 very sadly lost that's the case and did u20RGrOGHDg-00970-00234488-00234575 it u20RGrOGHDg-00971-00234576-00234791 it didn't thankfully clarify the law in u20RGrOGHDg-00972-00234792-00234975 sweden on this issue u20RGrOGHDg-00973-00234976-00235263 um but it does show that in different u20RGrOGHDg-00974-00235264-00235487 countries and they're different u20RGrOGHDg-00975-00235488-00235679 different laws around say photographic u20RGrOGHDg-00976-00235680-00235815 public works u20RGrOGHDg-00977-00235816-00236142 um that was actually quite um i mean it u20RGrOGHDg-00978-00236144-00236294 was there was a silver lining to u20RGrOGHDg-00979-00236296-00236534 sweden's loss um in that u20RGrOGHDg-00980-00236535-00236719 we in wikimedia south africa we could u20RGrOGHDg-00981-00236719-00236998 use that as an example about why we need u20RGrOGHDg-00982-00237000-00237119 a freedom of u20RGrOGHDg-00983-00237119-00237319 freedom panorama exception u20RGrOGHDg-00984-00237319-00237606 in the law to clarify the law because u20RGrOGHDg-00985-00237607-00237855 things like what happened in sweden do u20RGrOGHDg-00986-00237856-00237975 happen u20RGrOGHDg-00987-00237976-00238151 um jacob u20RGrOGHDg-00988-00238152-00238519 adds um so scanning probability u20RGrOGHDg-00989-00238519-00238782 scanning probably doesn't do it if the u20RGrOGHDg-00990-00238783-00239023 all kind of photographer will actually u20RGrOGHDg-00991-00239023-00239294 use the camera the photograph u20RGrOGHDg-00992-00239296-00239615 the public domain work their photographs u20RGrOGHDg-00993-00239616-00239798 their photographer's version may be u20RGrOGHDg-00994-00239800-00239982 protected depending on the country in u20RGrOGHDg-00995-00239983-00240191 the united states probably not in u20RGrOGHDg-00996-00240192-00240391 germany properly yes off the top of my u20RGrOGHDg-00997-00240392-00240630 head u20RGrOGHDg-00998-00240631-00240927 although photos of public domain works u20RGrOGHDg-00999-00240928-00241191 are an example of non and non-artistic u20RGrOGHDg-01000-00241192-00241446 photos that fall in u20RGrOGHDg-01001-00241448-00241871 public domain after 20 years in germany u20RGrOGHDg-01002-00241871-00242127 so if you have a museum catalog from a u20RGrOGHDg-01003-00242128-00242423 german museum in 2022 you could probably u20RGrOGHDg-01004-00242423-00242719 use it um my peel asks i think that's an u20RGrOGHDg-01005-00242719-00242910 answer to my question so changing the u20RGrOGHDg-01006-00242911-00243127 topic a little fair enough u20RGrOGHDg-01007-00243128-00243471 um oh yes i said like you asked her u20RGrOGHDg-01008-00243471-00243591 for that u20RGrOGHDg-01009-00243592-00243787 uh about scott i'm mira u20RGrOGHDg-01010-00243788-00244023 [Music] u20RGrOGHDg-01011-00244023-00244230 sorry i'm gonna ask you everyone can u20RGrOGHDg-01012-00244231-00244391 please just u20RGrOGHDg-01013-00244392-00244567 meet yourself u20RGrOGHDg-01014-00244567-00244798 thanks u20RGrOGHDg-01015-00244800-00245079 um u20RGrOGHDg-01016-00245080-00245279 great let's see if there's any questions u20RGrOGHDg-01017-00245280-00245510 i have missed or answers i have missed u20RGrOGHDg-01018-00245511-00245694 um u20RGrOGHDg-01019-00245696-00246039 i think that's most of everyone u20RGrOGHDg-01020-00246040-00246334 um u20RGrOGHDg-01021-00246335-00247023 advocacy oh let's go up um u20RGrOGHDg-01022-00247023-00247327 oh oh oh yes are there wmf materials uh u20RGrOGHDg-01023-00247328-00247567 for joint advocacy on copyright that is u20RGrOGHDg-01024-00247567-00247758 a great question u20RGrOGHDg-01025-00247759-00247863 um u20RGrOGHDg-01026-00247864-00247967 so u20RGrOGHDg-01027-00247967-00248367 the wikimedia foundation uh does have um u20RGrOGHDg-01028-00248367-00248527 a public policy u20RGrOGHDg-01029-00248528-00248639 office u20RGrOGHDg-01030-00248640-00248982 uh that's that's run by by jan garlich u20RGrOGHDg-01031-00248983-00249303 and jan is the person to contact about u20RGrOGHDg-01032-00249304-00249567 that let me quickly uh u20RGrOGHDg-01033-00249567-00249791 get yan's u20RGrOGHDg-01034-00249792-00249998 details u20RGrOGHDg-01035-00250000-00250032 uh u20RGrOGHDg-01036-00250033-00250334 [Music] u20RGrOGHDg-01037-00250335-00250542 rather not do that quite so publicly u20RGrOGHDg-01038-00250544-00250630 there u20RGrOGHDg-01039-00250631-00250871 see my my emails u20RGrOGHDg-01040-00250871-00251303 um u20RGrOGHDg-01041-00251304-00251534 i'm gonna put yan's email u20RGrOGHDg-01042-00251535-00251663 uh u20RGrOGHDg-01043-00251664-00251879 i'm sure he will not mind me sharing it u20RGrOGHDg-01044-00251880-00252167 here so that people can ask u20RGrOGHDg-01045-00252167-00252391 yan for u20RGrOGHDg-01046-00252392-00252694 advocacy materials or questions around u20RGrOGHDg-01047-00252696-00252942 the wikimedia foundation's u20RGrOGHDg-01048-00252944-00253079 um u20RGrOGHDg-01049-00253080-00253519 uh advocacy efforts on copyrights that's u20RGrOGHDg-01050-00253519-00253582 get yan u20RGrOGHDg-01051-00253583-00253894 at u20RGrOGHDg-01052-00253896-00253998 media u20RGrOGHDg-01053-00254000-00254334 foundation u20RGrOGHDg-01054-00254335-00255071 policy u20RGrOGHDg-01055-00255071-00255279 great u20RGrOGHDg-01056-00255280-00255430 that's it u20RGrOGHDg-01057-00255431-00255719 anyone else any other questions u20RGrOGHDg-01058-00255719-00255991 oh uh oh yes yes dimmy has also been u20RGrOGHDg-01059-00255992-00256239 very active in the eu copyright reforms u20RGrOGHDg-01060-00256240-00256487 absolutely jacob that's right um i u20RGrOGHDg-01061-00256488-00256727 already mentioned uh dimitar once and he u20RGrOGHDg-01062-00256728-00256975 is definitely worth mentioning multiple u20RGrOGHDg-01063-00256976-00257103 times more u20RGrOGHDg-01064-00257104-00257319 demi is super active when it comes to u20RGrOGHDg-01065-00257319-00257710 european union issues and copyright u20RGrOGHDg-01066-00257711-00257942 he is the person to ask about the u20RGrOGHDg-01067-00257944-00258142 advocacy efforts in that part of the u20RGrOGHDg-01068-00258144-00258263 world u20RGrOGHDg-01069-00258264-00258510 and uh u20RGrOGHDg-01070-00258511-00258615 i'm u20RGrOGHDg-01071-00258616-00258798 actually i'm quite happy to also share u20RGrOGHDg-01072-00258800-00259046 his details i'm sure he won't mind that u20RGrOGHDg-01073-00259048-00260294 either u20RGrOGHDg-01074-00260296-00260534 so to be me as a good person to ask u20RGrOGHDg-01075-00260535-00260830 about european union stuff um let me add u20RGrOGHDg-01076-00260831-00261791 that there u20RGrOGHDg-01077-00261792-00261879 for u20RGrOGHDg-01078-00261880-00263415 european union u20RGrOGHDg-01079-00263416-00263710 great um any other questions on u20RGrOGHDg-01080-00263711-00263991 copyright it's it's a very um u20RGrOGHDg-01081-00263992-00264143 it's quite a difficult thing i'd say u20RGrOGHDg-01082-00264144-00264287 from experience copyright is quite a u20RGrOGHDg-01083-00264288-00264606 difficult thing to advocate um u20RGrOGHDg-01084-00264607-00264919 on or advocate well i wouldn't say four u20RGrOGHDg-01085-00264920-00265215 it's very difficult uh subject to u20RGrOGHDg-01086-00265216-00265430 advocate about u20RGrOGHDg-01087-00265431-00265655 because um it is a notoriously u20RGrOGHDg-01088-00265656-00265895 complicated area of law like i said i'm u20RGrOGHDg-01089-00265896-00266182 no legal expert i am a lay when it comes u20RGrOGHDg-01090-00266183-00266351 to legal matters u20RGrOGHDg-01091-00266352-00266558 i'm just very interested in copyright u20RGrOGHDg-01092-00266559-00266687 and i've become very involved in u20RGrOGHDg-01093-00266688-00266871 advocacy in it u20RGrOGHDg-01094-00266872-00267006 but it is u20RGrOGHDg-01095-00267007-00267191 it is fascinating when you get into it u20RGrOGHDg-01096-00267192-00267439 it also has a lot of u20RGrOGHDg-01097-00267440-00267695 immediate application in wikipedia and u20RGrOGHDg-01098-00267696-00267927 the one unique thing i can say from u20RGrOGHDg-01099-00267928-00268215 experience the one unique thing about u20RGrOGHDg-01100-00268216-00268471 wikipedia editors and copyright is that u20RGrOGHDg-01101-00268472-00268695 we are one of the few groups that u20RGrOGHDg-01102-00268696-00268895 consistently have u20RGrOGHDg-01103-00268896-00269191 very deep and detailed experience of u20RGrOGHDg-01104-00269192-00269455 dealing with copyright issues u20RGrOGHDg-01105-00269456-00269575 um so u20RGrOGHDg-01106-00269576-00269903 we're quite unusual in the world of u20RGrOGHDg-01107-00269904-00270151 public benefits entities u20RGrOGHDg-01108-00270152-00270358 in that we're very passionate on this u20RGrOGHDg-01109-00270359-00270623 issue of copyright because we often u20RGrOGHDg-01110-00270624-00270903 encounter copyright as a limitation u20RGrOGHDg-01111-00270904-00271134 to our ability to u20RGrOGHDg-01112-00271135-00271239 provide u20RGrOGHDg-01113-00271240-00271455 provide free knowledge create great u20RGrOGHDg-01114-00271456-00271687 wikipedia articles u20RGrOGHDg-01115-00271688-00271919 and that and that is quite a mobilizing u20RGrOGHDg-01116-00271920-00272103 sort of force within our movement on u20RGrOGHDg-01117-00272104-00272406 this one issue of copyright u20RGrOGHDg-01118-00272407-00272599 um u20RGrOGHDg-01119-00272600-00272806 i know that uh a lot of copyright u20RGrOGHDg-01120-00272807-00272910 lawyers u20RGrOGHDg-01121-00272911-00273439 oh butch yes please do speak butch uh u20RGrOGHDg-01122-00273440-00273863 actually this uh forum is really uh u20RGrOGHDg-01123-00273864-00274223 informative and as well as u20RGrOGHDg-01124-00274224-00274367 educational u20RGrOGHDg-01125-00274368-00274510 i hope that u20RGrOGHDg-01126-00274511-00274863 we should not stop doing this because uh u20RGrOGHDg-01127-00274864-00275039 this is uh u20RGrOGHDg-01128-00275040-00275230 hopefully we could have another forum u20RGrOGHDg-01129-00275231-00275351 probably u20RGrOGHDg-01130-00275352-00275558 in the next few months or u20RGrOGHDg-01131-00275559-00275719 or weeks u20RGrOGHDg-01132-00275720-00275951 and continue discussing about copyright u20RGrOGHDg-01133-00275952-00276055 because u20RGrOGHDg-01134-00276056-00276206 uh u20RGrOGHDg-01135-00276207-00276519 each and every weak immediate no uh u20RGrOGHDg-01136-00276520-00276695 actually it's compelled to to know u20RGrOGHDg-01137-00276696-00276903 copyright because of uh u20RGrOGHDg-01138-00276904-00277206 of uh involvement in commons uploading u20RGrOGHDg-01139-00277207-00277495 and interaction with other wikimedians u20RGrOGHDg-01140-00277496-00277799 and it ended up other weak immediates uh u20RGrOGHDg-01141-00277800-00277927 suddenly u20RGrOGHDg-01142-00277928-00278215 getting frustrated on on uploading any u20RGrOGHDg-01143-00278216-00278495 more on on commons because u20RGrOGHDg-01144-00278496-00278639 because u20RGrOGHDg-01145-00278640-00278927 they thought that the people are u20RGrOGHDg-01146-00278928-00279230 trolled by u20RGrOGHDg-01147-00279231-00279439 random wikimedians on u20RGrOGHDg-01148-00279440-00280206 on copyright concerns u20RGrOGHDg-01149-00280207-00280358 thank you butch u20RGrOGHDg-01150-00280359-00280479 um u20RGrOGHDg-01151-00280480-00280679 that's that's great to know u20RGrOGHDg-01152-00280680-00280871 um u20RGrOGHDg-01153-00280872-00280982 how how are things going in the u20RGrOGHDg-01154-00280983-00281199 philippines out of curiosity i believe u20RGrOGHDg-01155-00281200-00281439 that you quite involved in that part of u20RGrOGHDg-01156-00281440-00281967 the world u20RGrOGHDg-01157-00281968-00282247 yeah actually uh i placed on the ether u20RGrOGHDg-01158-00282248-00282367 pad uh u20RGrOGHDg-01159-00282368-00282599 the the two new legislation that were u20RGrOGHDg-01160-00282600-00282727 passed actually u20RGrOGHDg-01161-00282728-00282910 we're almost on the finish line when u20RGrOGHDg-01162-00282911-00283110 we're doing this u20RGrOGHDg-01163-00283111-00283279 advocacy work actually it's not through u20RGrOGHDg-01164-00283280-00283567 an affiliate but purely volunteers uh u20RGrOGHDg-01165-00283568-00283806 jacob knows this uh u20RGrOGHDg-01166-00283807-00284023 unfortunately we didn't u20RGrOGHDg-01167-00284024-00284158 gone through because there was an u20RGrOGHDg-01168-00284159-00284303 election u20RGrOGHDg-01169-00284304-00284695 last may so we went to another set of uh u20RGrOGHDg-01170-00284696-00285015 congressmen again so we're back from to u20RGrOGHDg-01171-00285016-00285351 square one but uh we're hoping that we u20RGrOGHDg-01172-00285352-00285606 could have some some way u20RGrOGHDg-01173-00285607-00285943 for any community member or at least the u20RGrOGHDg-01174-00285944-00286119 foundation to u20RGrOGHDg-01175-00286120-00286391 give us capacity building on how to how u20RGrOGHDg-01176-00286392-00286599 we would do u20RGrOGHDg-01177-00286600-00286775 uh lobbying u20RGrOGHDg-01178-00286776-00287023 lobbying uh process with u20RGrOGHDg-01179-00287024-00287239 with uh legislators because u20RGrOGHDg-01180-00287240-00287543 we're not actually lawyers and u20RGrOGHDg-01181-00287544-00287782 but we're advocating for for freedom of u20RGrOGHDg-01182-00287783-00287982 panorama and good thing that there are u20RGrOGHDg-01183-00287983-00288191 already two members of congress who u20RGrOGHDg-01184-00288192-00288391 filed bills to include the panorama u20RGrOGHDg-01185-00288392-00288582 provision u20RGrOGHDg-01186-00288583-00288767 and when u20RGrOGHDg-01187-00288768-00288910 actually the intellectual property u20RGrOGHDg-01188-00288911-00289134 office of the philippines uh explained u20RGrOGHDg-01189-00289135-00289351 to us that this provision that was added u20RGrOGHDg-01190-00289352-00289551 on the bill actually copied from the u20RGrOGHDg-01191-00289552-00289863 copyright law of australia u20RGrOGHDg-01192-00289864-00290127 so i don't know if it is copyright per u20RGrOGHDg-01193-00290128-00290303 se but it's it's u20RGrOGHDg-01194-00290304-00290591 at least there's a a a good uh u20RGrOGHDg-01195-00290592-00290854 good step already uh going here but uh u20RGrOGHDg-01196-00290855-00290982 of course it u20RGrOGHDg-01197-00290983-00291247 uh voting in congress is a numbers game u20RGrOGHDg-01198-00291248-00291503 so we need uh we need more congressmen u20RGrOGHDg-01199-00291504-00291727 to support this bill these two bills u20RGrOGHDg-01200-00291728-00291830 actually u20RGrOGHDg-01201-00291831-00292023 i please hit on that what are those two u20RGrOGHDg-01202-00292024-00292206 bills u20RGrOGHDg-01203-00292207-00292439 thank you butch and uh good good luck to u20RGrOGHDg-01204-00292440-00292703 you i've also heard about the uh u20RGrOGHDg-01205-00292704-00292967 the advocacy efforts in australia u20RGrOGHDg-01206-00292968-00293254 um i know that um in some u20RGrOGHDg-01207-00293255-00293487 excuse me in south africa we also look u20RGrOGHDg-01208-00293488-00293671 to what's going on in australia with u20RGrOGHDg-01209-00293672-00293847 quite a bit of interest uh sort of u20RGrOGHDg-01210-00293848-00294030 policy makers u20RGrOGHDg-01211-00294031-00294182 interestingly enough i've also heard u20RGrOGHDg-01212-00294183-00294343 that the australian policymakers are u20RGrOGHDg-01213-00294344-00294527 looking at south africa and that's u20RGrOGHDg-01214-00294528-00294806 because uh australians africa got very u20RGrOGHDg-01215-00294807-00295063 similar legal systems um and very u20RGrOGHDg-01216-00295064-00295223 similar legal u20RGrOGHDg-01217-00295224-00295439 origins especially when it comes to u20RGrOGHDg-01218-00295440-00295719 copyright law we both got a copyright u20RGrOGHDg-01219-00295720-00296015 law based in british copyright law u20RGrOGHDg-01220-00296016-00296271 and so reforms in one country are sort u20RGrOGHDg-01221-00296272-00296415 of seen as u20RGrOGHDg-01222-00296416-00296671 very similar to efforts to reform in our u20RGrOGHDg-01223-00296672-00296903 other country like u20RGrOGHDg-01224-00296904-00297175 they'll have similar legal repercussions u20RGrOGHDg-01225-00297176-00297454 yeah actually for the philippines we u20RGrOGHDg-01226-00297455-00297591 we did it uh u20RGrOGHDg-01227-00297592-00297839 we our copyright loss is actually uh u20RGrOGHDg-01228-00297840-00298095 copied from the united states u20RGrOGHDg-01229-00298096-00298471 uh a lot of uh uh u20RGrOGHDg-01230-00298472-00298719 landmines that we encounter when we're u20RGrOGHDg-01231-00298720-00298887 uploading work so u20RGrOGHDg-01232-00298888-00299119 a good thing that there are volunteers u20RGrOGHDg-01233-00299120-00299334 who write to the u20RGrOGHDg-01234-00299335-00299567 ip office in the philippines uh u20RGrOGHDg-01235-00299568-00299782 proposing changes to the law and good u20RGrOGHDg-01236-00299783-00299991 thing that the ip office actually in the u20RGrOGHDg-01237-00299992-00300199 philippines is supporting our our u20RGrOGHDg-01238-00300200-00300479 advocacy efforts it's it's up to the u20RGrOGHDg-01239-00300480-00301015 congressman actually to listen to us u20RGrOGHDg-01240-00301016-00301303 yeah yeah absolutely u20RGrOGHDg-01241-00301304-00301639 um i i just saw uh mike spikes made a u20RGrOGHDg-01242-00301640-00301806 a humorous comment u20RGrOGHDg-01243-00301807-00302015 uh did someone forget to copyright the u20RGrOGHDg-01244-00302016-00302358 copyright law so they couldn't be copied u20RGrOGHDg-01245-00302359-00302479 um u20RGrOGHDg-01246-00302480-00302806 believe it or not that that is covered u20RGrOGHDg-01247-00302807-00302967 um but u20RGrOGHDg-01248-00302968-00303143 yes that's right actually the law u20RGrOGHDg-01249-00303144-00303358 usually can't be copyrighted u20RGrOGHDg-01250-00303359-00303567 as jacob points out u20RGrOGHDg-01251-00303568-00303879 uh which is quite quite humorous um u20RGrOGHDg-01252-00303880-00304103 i know i know of a project in south u20RGrOGHDg-01253-00304104-00304406 africa uh that one of our u20RGrOGHDg-01254-00304407-00304647 partner uh partner organizations opened u20RGrOGHDg-01255-00304648-00304895 up i worked on about a year or two ago u20RGrOGHDg-01256-00304896-00305079 where they were digitizing all of the u20RGrOGHDg-01257-00305080-00305239 government gazettes u20RGrOGHDg-01258-00305240-00305454 um so the government laws right what u20RGrOGHDg-01259-00305455-00305639 government is publishing and they were u20RGrOGHDg-01260-00305640-00305847 publi and they were digitizing that on u20RGrOGHDg-01261-00305848-00305958 mass u20RGrOGHDg-01262-00305959-00306206 um and that that their copyright was u20RGrOGHDg-01263-00306207-00306358 just not something that they needed to u20RGrOGHDg-01264-00306359-00306606 worry about uh because that's u20RGrOGHDg-01265-00306607-00306895 exempt from from south african law u20RGrOGHDg-01266-00306896-00307119 um switzerland there is a federal u20RGrOGHDg-01267-00307120-00307439 exception for copyright on law texts and u20RGrOGHDg-01268-00307440-00307623 things like minutes of meetings oh u20RGrOGHDg-01269-00307624-00307734 interesting u20RGrOGHDg-01270-00307735-00307934 yes that makes sense yeah there's u20RGrOGHDg-01271-00307935-00308071 generally u20RGrOGHDg-01272-00308072-00308215 governments are u20RGrOGHDg-01273-00308216-00308399 not very concerned about copyright and u20RGrOGHDg-01274-00308400-00308582 material um u20RGrOGHDg-01275-00308583-00308734 so african government interestingly u20RGrOGHDg-01276-00308735-00308887 enough i can't speak for all governments u20RGrOGHDg-01277-00308888-00309110 when it comes to photographs u20RGrOGHDg-01278-00309111-00309399 um is very sensitive about u20RGrOGHDg-01279-00309400-00309558 um their content being used for u20RGrOGHDg-01280-00309559-00309767 commercial purposes u20RGrOGHDg-01281-00309768-00309958 um i know that the american government u20RGrOGHDg-01282-00309959-00310151 and the russian government uh actually u20RGrOGHDg-01283-00310152-00310399 just release all of their as much of u20RGrOGHDg-01284-00310400-00310599 their content as possible under an open u20RGrOGHDg-01285-00310600-00310927 license to encourage uh public benefit u20RGrOGHDg-01286-00310928-00311182 use of their material u20RGrOGHDg-01287-00311183-00311327 and that's that's something that we u20RGrOGHDg-01288-00311328-00311519 advocate for as well certainly here in u20RGrOGHDg-01289-00311520-00311654 south africa this african government u20RGrOGHDg-01290-00311655-00311919 adopt that a more open license so that u20RGrOGHDg-01291-00311920-00312087 we can start using south african u20RGrOGHDg-01292-00312088-00312263 government photographs u20RGrOGHDg-01293-00312264-00312503 on wikipedia um because at the moment u20RGrOGHDg-01294-00312504-00312647 the nc license as i mentioned the u20RGrOGHDg-01295-00312648-00312927 beginning prevents us from doing that u20RGrOGHDg-01296-00312928-00313015 so u20RGrOGHDg-01297-00313016-00313134 um u20RGrOGHDg-01298-00313135-00313406 wait a minute so uh u20RGrOGHDg-01299-00313407-00313534 she's got another comment here in u20RGrOGHDg-01300-00313535-00313751 switzerland there is a federation yup u20RGrOGHDg-01301-00313752-00313958 that's right way too many swiss on u20RGrOGHDg-01302-00313959-00314175 wikimedia commons misused template for u20RGrOGHDg-01303-00314176-00314406 this exception to upload other works by u20RGrOGHDg-01304-00314407-00314639 their government interesting interesting u20RGrOGHDg-01305-00314640-00314823 i can see that happening u20RGrOGHDg-01306-00314824-00315239 uh joseph adds uh we do we have data of u20RGrOGHDg-01307-00315240-00315591 country that observe this co-law um u20RGrOGHDg-01308-00315592-00315799 this is this copyright law u20RGrOGHDg-01309-00315800-00316158 i don't know of any data sort of mapping u20RGrOGHDg-01310-00316159-00316423 um how different governments u20RGrOGHDg-01311-00316424-00316615 regard their own copyright and that u20RGrOGHDg-01312-00316616-00316775 would be a good project actually to u20RGrOGHDg-01313-00316776-00316991 engage in to avoid confusion u20RGrOGHDg-01314-00316992-00317279 um mapping differences in copyright law u20RGrOGHDg-01315-00317280-00317454 is something that we as community the u20RGrOGHDg-01316-00317455-00317719 wikipedia community would certainly u20RGrOGHDg-01317-00317720-00317927 benefit from greatly because wikipedia u20RGrOGHDg-01318-00317928-00318167 is a complicated issue and it's made u20RGrOGHDg-01319-00318168-00318495 exponentially more complicated u20RGrOGHDg-01320-00318496-00318647 by the fact that different countries u20RGrOGHDg-01321-00318648-00318863 have often very different laws when it u20RGrOGHDg-01322-00318864-00319143 comes to copyright and mapping those u20RGrOGHDg-01323-00319144-00319295 differences u20RGrOGHDg-01324-00319296-00319567 would help clarify things u20RGrOGHDg-01325-00319568-00319671 something that's already really u20RGrOGHDg-01326-00319672-00319782 complicated so that's something i u20RGrOGHDg-01327-00319783-00319934 advocate for u20RGrOGHDg-01328-00319935-00320167 um i see that we are i think we are out u20RGrOGHDg-01329-00320168-00320399 of time but i'm happy to go on u20RGrOGHDg-01330-00320400-00320654 and uh let people stay up whoever's u20RGrOGHDg-01331-00320655-00320895 interested but i do sort of uh want to u20RGrOGHDg-01332-00320896-00321063 let other people know that the rest of u20RGrOGHDg-01333-00321064-00321303 the wikimania program is is not going to u20RGrOGHDg-01334-00321304-00321495 proceed u20RGrOGHDg-01335-00321496-00321671 but i i will stay on u20RGrOGHDg-01336-00321672-00321943 and chat with anyone who wants to stay u20RGrOGHDg-01337-00321944-00322082 um u20RGrOGHDg-01338-00322083-00322483 joseph ox yeah