Premise: Lancame has begun to market a line of cosmetics called Nios??me, which lexics (opposite of dyslexics) may read as Noisame, a singularly unimaginative name for a  it ranks with product names like Anusol (regardless of its pronunciation in commercials).

Hypothesis: The choice by Lancame to name their product line Nios??me will lead to reduced sales.
Relation: neutral