Premise: Lancame has begun to market a line of cosmetics called Nios??me, which lexics (opposite of dyslexics) may read as Noisame, a singularly unimaginative name for a  it ranks with product names like Anusol (regardless of its pronunciation in commercials).

Hypothesis: A new collection of makeup by Lancame has been named Nios??me, perhaps read as Noisame by some, a name that can be rated as uncreative as the product Anusol.
Relation: entailment