Premise: (The PDFA no longer takes money from Philip Morris, RJR Reynolds, and Anheuser-Busch or other booze and smokes companies, but even so, the alcohol connection  Margeotes/Fertitta and Partners, which created the waif spot, also designs Stolichnaya vodka ads.)

Hypothesis: The PDFA has a strong moral compass and feeling of duty.
Relation: neutral