Premise: Lancame has begun to market a line of cosmetics called Nios??me, which lexics (opposite of dyslexics) may read as Noisame, a singularly unimaginative name for a  it ranks with product names like Anusol (regardless of its pronunciation in commercials).

Hypothesis: Nois??me, the new cosmetic collection by Lancame, is destined to win awards and accolades for its inventive moniker. 
Relation: contradiction