Premise: Considering the circulation of The New York Times on Sundays, his column is probably the most widely read commentary on contemporary English in the world; that places more than one uncommon burden on a  he must do his utmost to be accurate; he must try to select subjects likely to be of interest to his readers; and he must write well.

Hypothesis: He needs to write well and choose engrossing subjects to his readers. 
Relation: entailment