Premise: Whereas fashion photography--in the '50s as always--aimed to arouse active lust for new goods, the clothes in '50s movies were so thoroughly surreal as to look quite unfit for normal wear, even if they were waitresses' uniforms or girl-next-door dresses.

Hypothesis: The push in the 1950s was to make clothes look surreal and it made a lot of models famous.
Relation: neutral