A man wearing shorts and a blue t-shirt is applying signage to the display window of an ice cream shop.
A man is putting a sign in the window to alert customers of an upcoming ice cream sale.
applying signage to the display doesn't always mean  alert customers of an upcoming ice cream sale.
A sign placed in a window doesn't mean that there is an upcoming sale.
Applying signage doesn't necessarily mean that the signage is aimed at alerting of an ice cream sale.