## 3 Results

Table 4: Participants’ perception of the TFs of Epirus. \begin{table}
\begin{tabular}{l c c c} \hline \hline \multicolumn{1}{c}{**Questions**} & \multicolumn{3}{c}{**Answers (\%)**} \\ \cline{2-4}  & **No** & **Yes** & **Maybe** \\ \hline
1. Do you think that the companies that produce traditional products of Epirus are capable to promote the products significantly outside Epirus? & 10.8 & 34.7 & 54.4 \\ \hline
2. Do you consider the promotion of the traditional products of Epirus is satisfactory? & 49.8 & 7.1 & 43.1 \\ \hline
3. If not which of the following ways would you like to be improved? & Television spots & Radio spots & Internet advertisements & Leaflets and other advertisements offered at the points of sale \\ \cline{2-4}  & 31.5 & 1.9 & 50.8 & 15.9 \\ \hline \hline \end{tabular}
\end{table} 
Table 5: Participants’ perception for the marketing of Epirus’ TFs. Table 7 presents the participants' access to TFs of Epirus. The purchase of TFs varies among them: while the majority buys TFs at least once per week (38.9%), some buy daily (16.2%), and some at least once a month (26.7%). Only 15.6% buy TFs on special occasions, and a very small percentage of 2.5% never consume TFs. As for the place of purchase, supermarkets are by far the shops of preference for TFs (89.2%), followed by grocery stores (38.6%), independent stores (25.5%), restaurants (6.7%), and only a small percentage of 4.3% through the Internet. The results of the chi-square test, presented in Table 6, showed that there were significant differences between participants' perception for access to TFs in terms of:  
1. Frequency of TFs purchase and use: only for age (x\({}^{2}\) = 58.998, \(p\) = 0.000), civil state (x\({}^{2}\) = 37.410, \(p\) = 0.000), and permanent residency (x\({}^{2}\) = 159.615, \(p\) = 0.000);
2. Purchase of TFs from supermarkets: only for sex (x\({}^{2}\) = 5.806, \(p\) = 0.016);
3. Purchase from grocery stores: for age (x\({}^{2}\) = 11.299, \(p\) = 0.023), job situation (x\({}^{2}\) = 6.860, \(p\) = 0.032), and permanent residency (x\({}^{2}\) = 23.765, \(p\) = 0.000);
4. Purchase from independent stores: for age (x\({}^{2}\) = 29.011, \(p\) = 0.000), and permanent residency (x\({}^{2}\) = 36.874, \(p\) = 0.000);
5. Consumption of TFs in restaurants: only for sex (x\({}^{2}\) = 8.266, \(p\) = 0.004);
6. Purchase through Internet: only for sex (x\({}^{2}\) = 6.878, \(p\) = 0.009), and level of education (x\({}^{2}\) = 11.174, \(p\) = 0.011). Table 8 shows the overall evaluation and opinion of the participants about the TFs of Epirus. In relation to the types of Epirus' TFs, they consume mostly cheese, which was their first preference (94.3%), followed by other dairy foods such as milk, yogurt (69.4%), wine (39.1%), honey (38.5%), aromatic herbs (27.3%), pasta (19.6%), legumes (18.4%), and others (12.6%). The participants are satisfied with the packaging of the TFs (73.1%) and the quality of the products (64.1%), and they think that their prices are reasonable (80.6%). Finally, the majority of the participants have increased their consumption of Epirus' TFs during the pandemic period by 59.2%, while the rest kept the same level of purchase and consumption (40.8%). The results of the chi-square test, presented in Table 6, showed that there were significant differences between participants' overall evaluation of the TFs in terms of:  
1. Kind of foods they prefer: 1. Cheese: for age (x\({}^{2}\) = 12.483, \(p\) = 0.014), and permanent residency (x\({}^{2}\) = 8.675, \(p\) = 0.003);
2. Wine: for age (x\({}^{2}\) = 39.410, \(p\) = 0.000), civil state (x\({}^{2}\) = 9.471, \(p\) = 0.024), permanent residency (x\({}^{2}\) = 53.653, \(p\) = 0.000);
3. Pasta: for age (x\({}^{2}\) = 9.571, \(p\) = 0.048), level of education (x\({}^{2}\) = 9.124, \(p\) = 0.028), and permanent residency (x\({}^{2}\) = 19.267, \(p\) = 0.000);