# Virtual Try-On Systems in Fashion Consumption: A Systematic Review
## 3 Results and Discussion
### Antecedents and Consequences
#### 3.4.7 Conceptual Framework of User Characteristics  
Twenty research papers explored the role of user characteristics in influencing purchase and adoption intentions. Based on their roles in the research models, these factors were categorized as moderating variables or general variables.  
Among the moderating factors, age was found to influence the relationship between augmentation and perceived enjoyment [75]. BMI significantly moderated the effect of VTO presence on self-image threat, particularly affecting higher BMI consumers who experience greater self-image threat [8]. Gender differences also emerged, with social interactivity and curiosity impacting purchase intention differently for men and women [67]. Men placed less importance on price value and perceived esthetic quality when considering purchase choices [74].  
Innovativeness enhanced the positive effects of decision comfort, playfulness, and exploratory behavior on purchase intention, indicating that more innovative users derived greater benefits from these factors [88]. Individualism similarly boosted the likelihood of deriving purchase intention from playfulness and exploratory behavior [88]. Familiarity with VTO systems positively moderated the effect of user experience on attitude toward technology, suggesting that more familiar users had a better experience and a more favorable attitude [63]. Fashion consciousness positively moderated the relationship between perceived efficiency and adoption intention, highlighting the role of fashion awareness in technology adoption [91].  
Privacy priming had a significant moderating effect, weakening the positive impact of augmented reality on perceived usefulness when privacy concerns are high [51]. Technology anxiety strengthened the relationships between interactivity, augmentation, and telepresence, indicating that anxious users may need more engaging experiences to feel comfortable [15]. Sensation-seeking tendency enhanced the effects of perceived usefulness and perceived efficiency on adoption intention and strengthened the impact of interactivity on telepresence, reflecting the adventurous nature of sensation seekers [15]. Self-monitoring moderated the relationship between avatar-user resemblance and identification, with higher self-monitors more sensitive to the match between their avatars and themselves [77]. Lastly, self-discrepancy moderated the relationship between imagery and malleability of the self [53].  
In addition to these moderating factors, several general variables also played a crucial role. Innovativeness was positively correlated with adoption intention, indicating that innovative users were more likely to adopt VTO systems [5; 79; 80]. Optimism enhanced economic value and performance expectancy, highlighting the positive outlook of optimistic users [87]. Finally, body esteem positively influenced self-congruity and fit confidence, indicating that users who feel good about their bodies are more likely to trust the virtual fitting experience [7]. By integrating these findings, we gain a comprehensive understanding of the multifaceted role of user characteristics in shaping the purchase intention and adoption of VTO systems. This perspective not only identifies key factors but also underscores the importance of considering user diversity in VTO research and application.