## 3 Research Methods
### Evaluation of the Application Maturity of Enterprise AI Technology
#### 3.1.2 Application Maturity Level Classification of Enterprise AI Technology
Moreover, based on the actual situation of the film and television enterprises, combined with expert opinions, the application maturity of enterprise AI technology was divided from low to high into five levels: the planning level, standard level, integration level, optimization level, and leading level. The maturity level divisions show a progressive state change in the degree of application of enterprise AI technology from a low level to a high level. Each level has its corresponding standards and requirements, and after meeting the corresponding standards, the enterprise can reach the next maturity level. Each level is necessary for the enterprise, and the lower level is a foundation for the higher level. A low maturity level represents a low level of AI technology application in the enterprise, and vice versa. The maturity levels and their explanations are shown in Table 3.  
The measurement of enterprise AI technology application maturity based on maturity levels relies mainly on questionnaires to obtain data. Therefore, the design of a questionnaire needs to be comprehensible, comprehensive, relevant, consistent, and applicable [45]. In terms of questionnaire design, based on the established evaluation index system and the combination of grounded theory analysis of the research results and the literature, the questionnaire was designed with four dimensions: intelligence strategy, intelligence technology, intelligent business operations, and intelligent organizational management. Enterprises at different maturity levels have the corresponding characteristics, and different indexes have different characteristics at different maturity levels. Based on these characteristics, the initial measurement scale of the application maturity of enterprise AI technology was designed, and the corresponding grade characteristics constituted the measurement scale used to measure the maturity of the third-level indexes. The model can be converted into a five-level Likert scale with 23 items; see previous studies for details. \begin{table}
\begin{tabular}{p{142.3 pt} p{284.5 pt}} \hline \hline
**Maturity Level** & **Explanation** \\ \hline Planning level & Enterprise management lacks intelligent thinking, insufficient understanding of the value of AI technology application, has not yet formed a consensus, has only formulated a preliminary intelligence strategic plan, and has just begun to promote intelligence construction. \\ \hline Standard level & Enterprise management and a few technical personnel realize the importance of AI technology, the enterprise has developed intelligence strategic planning and continues to promote intelligence construction, but there is no system to implement intelligence. \\ \hline Integration level & Enterprise management and most business personnel have entered a new level of intelligence cognition, the enterprise has developed intelligence strategic planning, begun to consciously prepare for the development of more comprehensive AI applications, and an intelligence strategy has been preliminarily implemented. \\ \hline Optimization level & All employees of the enterprise can fully realize the important value of intelligence, and the enterprise has formulated a clear intelligence strategic plan, established a long-term mechanism for continuous optimization and innovation, and cooperated with multiple departments to smoothly promote the application of AI technology projects, and the intelligence strategy has been effectively implemented. \\ \hline Leading level & All employees of the enterprise deeply understand the importance of intelligence, adhere to the strategic guidance, comprehensively promote the application of AI technology, and periodically organize a strategic review, summarize the phased results, evaluate the gaps, dynamically optimize and adjust the strategic plan, and comprehensively guarantee the implantation of an intelligence strategy. \\ \hline \hline \end{tabular}
\end{table} 
Table 3: Application maturity levels of enterprise AI technology and their explanations.