# Searching Online for Art and Culture: User Behavior Analysis
## 3 Results
### Session Related Measurements  
During the six-month operating period of the Art Boulevard platform, which was the focus of this study, and after weeding out bot activity, a total of 10,490 user sessions were identified originating from 97 different countries. Sessions where the user only landed on a page and did not engage in any further interaction (page scrolling, navigating to a different page, any click event, or even clicking on empty space) were considered bounces. From all recorded sessions, 52.73% were bounces, while 47.27% displayed at least some user engagement. From these substantial sessions, 14.12% contained at least one performed  
Figure 6: Distribution of results clicked by users by their ranking. \begin{table}
\begin{tabular}{c c c c c c} \hline \hline  & **Total** & **Min** & **Max** & **Median** & **Avg** &
\begin{tabular}{c} **Standard** \\ **Deviation** \\ \end{tabular} \\ \hline \_ranking & - & 1 & 207 & 7 & 10.4 & 12.78 \\ \_search\_pot & - & 5 & 14,245 & 240 & 476.9 & 820.9 \\ \_external\_clicked & 475 & 0 & 2 & 0 & 0.19 & 0.4 \\ \hline \hline \end{tabular}
\end{table} 
Table 8: Measurements pertaining to results clicked by the users. query, out of which 40.98% contained only one query. The session-related measurements focused on these substantial sessions, which involved even minimal engagement. For every substantial session, a series of statistics including the average was calculated for each of the important session variables. Additionally, the percentage of sessions that had a non-zero value for each variable was calculated. The same statistics were also calculated for sessions, including at least one search query. These statistics are presented in Table 9 and are investigated in the discussion section. As mentioned above, an important factor that affected user behavior was the device being used. During our data collection period, 70.16% of the substantial sessions were performed using a desktop or laptop computer, while 29.84% were performed using a mobile device (smartphone or tablet). Out of these, 46.4% were performed by visiting the platform's website on a mobile device, while 53.6% were performed through the Art Boulevard PWA application, available through the Google and Apple storefronts. In terms of sessions involving at least one search query, 54.54% were performed from a desktop device, while 45.45% from a mobile device. A preference for desktop devices became apparent, while, at the same time, the mobile app and the mobile web versions were used almost equally. This preference for desktop devices was thoroughly investigated in the discussion section below. Figure 7 presents two pie charts depicting the distribution of substantial sessions by device and mobile platform. In order to investigate the effect of the users' device on measurements, the calculations of Table 9 were repeated separately for sessions performed from desktop devices and for sessions performed from mobile devices, including the use of the PWA app. These measurements are presented in Table 10 and investigated in the discussion section. During the sixth-month period of operation, 17.97% of sessions recorded by the platform involved a user login, while in the other 82.03%, the user remained anonymous. From the anonymous sessions, 78.74% were performed from a desktop or laptop computer, while 21.26% used a smartphone or tablet. From the sessions that involved a login, 30.98% was performed from a desktop or laptop, while 69.02% was performed from a smartphone or tablet. In terms of sessions involving at least one search query, 31.05% involved a user login, while 68.96% did not. Most users preferred to remain anonymous during their search sessions, despite missing out on personalization and user functionality. This situation was reversed specifically on mobile devices. Figure 8 presents three pie charts depicting the