## 4 Discussion
### SWOT Analysis
#### Strengths (S)
The absence of robust research may deter potential investors or producers from fully embracing this approach. Additionally, while the raw materials are abundant and easily accessible, integrating mango waste into brewing may involve high production costs. The need for process adjustments, logistics management, and specialized equipment can increase the overall expense. Craft beer production already carries higher costs due to premium ingredients, and incorporating new, unconventional materials may further raise these costs. Consumer acceptance may be limited without clear communication to justify these costs and demonstrate the added value of health, sustainability, and uniqueness. This could result in a niche market appeal, restricting broader consumer adoption and hindering scalability. * Opportunities (O)  
The craft beer market is expanding, and using unique ingredients, such as mango waste, presents an excellent opportunity to capture a growing segment of consumers seeking exclusive and innovative products. Integrating unconventional ingredients can attract consumers willing to try new sensations and flavors, providing a competitive edge in the market. While \"reuse\" might initially raise concerns for some consumers, the rising awareness of health and sustainability trends provides a unique opportunity to align the product with these values. The growing consumer interest in functional and eco-friendly products creates a favorable environment for promoting the health benefits and sustainable nature of using mango by-products in beer production. In addition, the potential for strategic partnerships with mango producers and processing industries offers significant opportunities to strengthen the supply chain. These collaborations can ensure a steady and reliable raw material source, facilitate more sustainable practices, and create mutual value across the production network. By integrating mango waste into the brewing process, these partnerships can enhance the overall efficiency and sustainability of production, benefiting both the beer industry and the broader agricultural sector. * Threats (T)  
The increasing innovation and intense competition in the beverage and craft beer market can significantly threaten the differentiation and prominence of products that use mango waste. With the variety of options available to consumers, it may be challenging to highlight products that use less conventional ingredients, such as mango waste. Additionally, consumer perception of ingredient quality is central to accepting products made with upcycled materials. Although a growing segment of consumers value sustainability, innovation, and functional attributes in food and beverages, this openness is often associated with specific profiles, such as younger, more educated, and environmentally conscious individuals. However, in Brazil, where the concept of upcycled foods is still relatively new and not widely understood, using by-products in beer production may raise concerns about hygiene, quality, and overall product acceptance. Given these cultural and perceptual barriers, it is essential to develop targeted communication strategies that go beyond highlighting environmental benefits and reinforce safety, quality, and the technological rigor behind the process. In this context, further research on the Brazilian consumer profile is crucial to better understand expectations, values, and points of resistance. These insights can inform more effective marketing and product positioning strategies, ensuring that innovations based on waste reuse are well received and not misinterpreted locally. Another significant threat is the regulatory ambiguity surrounding upcycled foods and beverages. While these products adhere to existing food safety and labeling standards, the lack of specific regulations for upcycled ingredients opens the door to potential legal and bureaucratic challenges. Future regulatory changes could necessitate adjustments in product formulations, potentially slowing innovation and market entry.