# Competition with the Industrial IoT: A Service-Dominant Logic Approach
## 2 Methodology  
DSR is a distinctive methodological paradigm transcending traditional research frameworks such as positivist, interpretive, and critical approaches. It focuses on creating and systematically evaluating artefacts to address real-world issues [46]. This methodology, as detailed by [PERSON] et al. (2007) and [PERSON] et al. (2018), is centered on the conception and assessment of a wide array of artefacts, including but not limited to models, methods, constructs, software, and technological systems [47]. The primary goal of DSR is to devise practical solutions that effectively tackle existing problems and enrich our theoretical understanding of the problems at hand and the proposed solutions [48]. This approach is particularly relevant in the IIoT context, where the design and implementation of innovative artefacts can significantly contribute to advancing both practical capabilities and scholarly knowledge.  
Accordingly, as prescribed by the DSR methodology, this study developed an IoT artefact to facilitate competition networks among SMEs. Subsequently, it was evaluated by experts representing manufacturing SMEs.  
The Cockpit4.0 system, as introduced by [PERSON] et al. (2020), was developed within the framework of the Inovstone4.0 R&D Project. This project, financed by the European Union under the Mineral Resources Cluster Action Plan, aimed to harness advanced technologies and software for the natural stone industry. Specifically, Cockpit4.0 was designed to facilitate connectivity between ornamental stone companies and the cyber market [49]. Beyond serving as a mediator resource that interacts with cyber customers, Cockpit4.0 is equipped with the innovative \"fingerprint4.0\" feature, including a dual-compartment cargo vehicle: the first compartment houses detailed descriptions of the co-created product, which may include comments, notes, remarks, or other pertinent information. The second compartment carries the IFC/XML code, facilitating the creation of smart objects. Cockpit4.0 is considered state-of-the-art within the stone industry [50], showcasing the transformative potential of the IIoT to revolutionize traditional market dynamics by enhancing direct interaction and collaboration. However, it cannot connect competing rivals within a coopetition network.  
Analyzing the Cockpit4.0 system through the S-D Logic framework reveals its effectiveness as a dynamic facilitator of cyber value offerings, enhancing service provision [51]. This perspective highlights an opportunity to push the boundaries of state-of-the-art in-stone processing by leveraging advanced technological capabilities. Significantly, it promotes coopetition by connecting the shop floors of manufacturing rivals within a network to co-create increased value for all stakeholders. By harnessing the integration of resources from these rivals, there is a substantial potential to enhance value creation across networks, ultimately providing superior service to customers.  
To address the challenge of coopetition network failures, particularly in the absence of key companies, an evolved version of the system, Cockpit4.0+, is proposed. This advancement aims to bridge the gap, ensuring higher industry ecosystem connectivity, efficiency, and responsiveness. Committing to this evolution aims to foster an environment where SMEs can flourish, benefiting from collaborative innovation and strategic flexibility. Cockpit4.0+ represents a step forward in realizing a more integrated and cooperative industry landscape, where the synergy between technology and coopetition principles can lead to sustainable growth and enhanced customer satisfaction.