## 6 Conclusions  
This study investigated the relationship between Internet marketing factors and entrepreneurial intentions within enterprises in Serbia, providing valuable insights into the role that digital tools play in shaping business outcomes. The findings confirm that website optimization, social media marketing, content marketing, and customer relationship management are significant predictors of entrepreneurial intentions. These digital marketing strategies allow businesses to engage more effectively with customers, optimize their online presence, and manage relationships, all of which contribute to supporting an entrepreneurial mindset. The study's application of various statistical and data mining methods including linear regression, logistic regression, decision trees (QUEST and CHAID), support vector machines (SVM), and feed-forward neural networks (FNN) demonstrated a robust analysis of the data. The findings suggest that content marketing and website optimization are particularly influential in driving entrepreneurial intentions, while email marketing may have a less positive impact. These results highlight the importance of adopting targeted digital marketing strategies to improve business competitiveness. The findings indicate that entrepreneurial behavior arises from multiple influences including individual traits, social environments, educational backgrounds, and prevailing market conditions. The data mining techniques applied in the analysis uncovered subtle patterns and nonlinear relationships, demonstrating that certain combinations of factors may significantly enhance the likelihood of entrepreneurial engagement. These insights offer important implications for both theory and practice. From a theoretical perspective, the study illustrates the value of advanced analytical methods in predicting entrepreneurial intentions. The findings have several practical implications for entrepreneurs and managers who seek to strengthen their organizations. Understanding which variables exert the strongest influence on outcomes can support more informed decision making. For example, if the study identifies certain behavioral factors, resource allocation practices, or strategic orientations as having a significant effect on performance or innovation, managers can tailor their initiatives and strategies accordingly. Entrepreneurs who are navigating the challenges of new ventures can draw on these insights to guide resource investments and prioritize activities that are likely to improve their chances of long-term success. Managers in established firms can use this information to improve training programs, refine marketing strategies, or reorient product development efforts to align with the variables shown to contribute to better results. In a competitive environment, having a clearer sense of which elements matter most can improve the selection and development of talent, direct investments toward more productive areas, and support organizational changes that yield more favorable outcomes. In practice, understanding these relationships can also guide managers in communicating priorities throughout the organization. If the model highlights the importance of certain capabilities or processes, managers can focus on reinforcing these aspects. For example, knowing that a particular managerial practice is associated with better performance may lead to adapting internal guidelines, reshaping leadership training, or changing the incentive structures. Entrepreneurs might use these insights to shape their business models, focusing on the attributes that customers value most or improving supply chain arrangements that directly affect their competitiveness. Overall, these practical implications help managers and entrepreneurs identify where to concentrate their efforts so that interventions lead to tangible, positive results. Although this study provides valuable insights into how Internet marketing factors influence entrepreneurial intentions, there were a few limitations.