## 3 Results
### Results Obtained Through Qualitative Analysis
This map indicates widespread academic interest in topics such as e-commerce, consumer behavior, and the international business environment, all in the context of digital transformation. The data show a strong connection between scientific and applied aspects such as marketing and economic impact. Figure 6 shows the connection between scientific and applied aspects, such as marketing and economic impact. Figure 5: The most used keywords when considering the purchase of smartphones. In this analysis, three main keyword clusters were identified, each representing significant aspects. These clusters were refined from an extensive set of over 300 terms, with relevance determined based on keyword frequency and co-occurrence within the analyzed sources. Cluster 1 is derived from Figure 4, which reflects the general distribution of core terms used in e-commerce and consumer research. The final selection includes 10 core terms from an initial set of over 300. Terms such as \"e-commerce\", \"international\", and \"consumer\" dominate this cluster, indicating general concerns for international trade and consumer behavior. The rarest terms are 'digital', 'conference', and'marketing', suggesting related but less central topics. Cluster 2 is based on Figure 5, focusing on more specific concepts related to'smartphones' and 'online sales'. In total, 10 relevant terms were selected from an initial set of over 300. Terms such as \"smartphone\", \"sales\" and \"methods\" dominate the cluster, indicating interest in technological innovation and sales strategies. On the other hand, terms such as \"price\", \"shopping\", and \"market\" appear less frequently, but are still important indicators of the market and consumer behavior. Cluster 3 is derived from the co-occurrence matrix--Leaf 6 and highlights the thematic relationships between the relevant terms. Eight terms were refined from an initially expanded set of over 90. \"E-commerce\", \"consumer behavior\", and \"online shopping\" are the most prominent terms, suggesting the dominant interest in consumer behavior in the digital environment. \"Supply chain management\", \"evaluation\", and \"simulation\" appear less frequently, but indicate related operational or technical issues. Table 1 presents the three clusters, which offer complementary perspectives, ranging from general and interdisciplinary (Cluster 1) to more applied and technology (Clusters 2 and 3). Figure 6: The connection between marketing and economic impact. In our analysis, we have identified the most cited authors to highlight their contribution to the development of the field of consumer behavior in terms of the experience in online and physical stores when purchasing smartphones. These authors have published a significant number of research articles, playing an important role in future research directions through the citations received. The analysis of the productive authors revealed that author [PERSON] leads the ranking with a total of two published articles, followed by [PERSON] and [PERSON], who are in the same position with two published articles each. In terms of academic impact, the most cited author is [PERSON], who ranks first with a total of 165 citations, followed by other authors such as [PERSON] and [PERSON], who also received a significant number of citations (25 each), reflecting the relevance of their research. The concentration of scholarly activity around a small number of authors indicates the formation of a nucleus of influential researchers contributing significantly to the sustainability field and consumer behavior in m-commerce. Table 2 presents the most productive and cited authors in this field. In this study, we administered a questionnaire to analyze consumer behavior related to smartphone purchases, focusing on gender differences and online purchasing trends. The main objective of the research was to identify factors influencing consumer preferences and to assess the statistical significance of these differences.