# How Gastronomic Image Shapes Tourism Competitiveness: An Approach with Sentiment Analysis
## 4 Results Evaluation  
### Characterization of the Restaurants Sample  
The data sample constituted the TripAdvisor Top10 restaurants for each tourism destination belonging to the competitive set of the Algarve region. For each restaurant, up to a maximum of 50 online reviews in English were collected. Regarding Tourism destinations, as presented in Table 3, Costa del Sol has the highest review rating (4.9), followed by the Algarve, Costa Blanca and Costa Tropical (4.8). The lowest review rating average is for Costa de la Luz (Huelva). In terms of the variability of the evaluations, Costa de La Luz (Cadiz) has more variability, which means that we have a greater amplitude in the tourist evaluations since the standard deviation is the largest (0.9365). On the other hand, Costa del Sol (Malaga) is the one with the least variability in the opinions expressed in the review ratings, which means that the opinion of consumers is more consistent since the standard deviation is smaller (0.5337), followed by Algarve (0.6017). In terms of the maximum and minimum of the review ratings, all the tourism destinations present the same values for minimum (1.0) and maximum (5.0). Figure 3 shows the distribution of the number of reviews by tourist origin country for each destination, in relative terms, and presents the relative count (%) of reviews by region, with the total (100%) of a country distributed for each region to understand the frequency of reviews in each country of tourist origin. \begin{table}
\begin{tabular}{c c c c c c} \hline \hline \multirow{2}{*}{**City**} & **Tourism Destination** & **Review Rating** & **Review Rating StDev** & **Number of Reviews** & **\%** \\ \hline Faro & Algarve & 4.8 & 0.6017 & 350 & 15.8\% \\ \hline Alicante & Costa Blanca & 4.8 & 0.6707 & 351 & 15.8\% \\ \hline Almeria & Costa Almeria & 4.7 & 0.7870 & 252 & 11.4\% \\ \hline \multirow{2}{*}{Cadiz} & Costa de la Luz (Cadiz) & 4.6 & 0.9365 & 273 & 12.3\% \\ \hline Granada & Costa Tropical & 4.8 & 0.5504 & 253 & 11.4\% \\ \hline \multirow{2}{*}{Huelva} & Costa de la Luz (Huelva) & 4.6 & 0.7673 & 139 & 6.3\% \\ \hline Malaga & Costa del Sol & 4.9 & 0.5337 & 339 & 15.3\% \\ \hline \multirow{2}{*}{Márcia} & Costa Caláida & 4.7 & 0.6362 & 261 & 11.8\% \\ \hline Total & & 4.8 & 0.6911 & 2218 & 100.0\% \\ \hline \hline \end{tabular}
\end{table} 
Table 3: Statistic Descriptive about Review Rating. Source: Own elaboration. The data collected from the 77 restaurants characterises several types of cuisine. Table 4 presents the number of reviews collected for restaurants that offer that particular kind of food. However, since there is a great variety of cuisines, only the types with more than 100 reviews associated with restaurants that offer this type of cuisine are presented. As seen in Table 4, the types of cuisine offered in the restaurants considered as a sample for the present investigation are diverse and from different regions. However, for future analysis, only the top three cuisines, as presented in the shaded area in Table 4, with the top three comments, Mediterranean (1462), Spanish, and Portuguese (1152 plus 150), will be designated by Country. This only exists for each country, so we decided to put only one column with the data from the two columns, and the third will be Healthy (1080). Considering the data collected for each restaurant, the chart presented in Table 5 was created, which positions each region in relation to the others regarding the competitive set of the Algarve region, in the indicators referring to the evaluation attributed to Food, Service, Value, and Global assessment average. In Table 5, it can be seen that in terms of food evaluation, Costa Tropical is ranked first (4.83), followed by Costa del Sol (4.72) and the Algarve (4.71). About the positioning associated with the service, Costa Tropical appears in first place (4.88), followed by the Algarve (4.86), Costa Blanca (4.81) and Costa del Sol (4.80).