## 5 Results and Discussion
### Operation of Cultural Service Ecosystems in Historical Blocks
#### 5.3.2 Brand Communication  
Every year, the Taipei City government allocates considerable funds to the promotion of Dihua Street. For example, the Twatutia fireworks display and the shopping marketplace for the spring festival attract hundreds of thousands of tourists annually. The Xia-Hai City God Temple attracts nearly 50,000 overseas tourists annually from Japan, Hong Kong, southeast Asian countries, Europe, and the United States. Furthermore, the temple employs foreign tour guides to present the long history and religious culture of Dihua Street to overseas tourists from different cultural backgrounds. JTB Corporation, Japan's largest travel agency, also regards the Xia-Hai City God Temple as a must-see scenic spot on its tour itinerary. The 'Island Walk' tour is often offered to the foreign guests of Taiwan's public authorities. In the annual Twatutia International Art Festival held by Sedai Zone Co., the cross-dressing parade with the historical background of the 1920s offering colourful activities is organised, focusing on the theme of the culture and history of Dihua Street. In addition, foreign artists are invited to attend the local art festival, thus promoting cultural exchange and presenting the history and culture of Dihua Street. Under the guidance of the Department of Commerce of Taipei and the sponsorship of the Small and Medium Enterprise Administration of the Ministry of Economic Affairs, the Dihua Commercial District Promotion Association holds the annual 'Herbal Medicine Party', which aims to help young people understand the miracle of traditional Chinese medicine and native products using different sense organs. Through international marketing, Dihua Street has become a stage for cultural branding. Today, 'Dihua Street' is established as an internationally famous brand.  
Here, Lo Ink House is taken as an example. It offers B&B services, allowing tourists to appreciate the architectural beauty of the century-old, triangle-shaped courtyard. It also arranges guided tours of famous scenic reports of Guansi Town, holds DIY activities, and develops in-depth tour routes that seek to slowly appreciate the local culture. Moreover, local erhu musicians were invited to write a musical drama based on the life experiences of the ancestors of the [PERSON] family, which was performed at the National Concert Hall and Lo Ink House. The amateur theatrical troupe formed by local residents also presents Hakka culture through theatrical performances.  
Historical sites and deserted buildings carry the memories of local history, culture, and residents and are essential local assets. Hence, it is imperative to preserve the historical remains of old space, excavate and highlight local characteristic resources, shape charming towns, increase the competitiveness of old towns, link historical and cultural tourism with economic development, create a clustering effect of the various concerned parties, and create positive symbiosis and sharing with the surroundings. The revitalisation of fields not in use not only increases the flexibility in the use of idle space and facilities but also emphasises the importance of being envoted in local areas, having close connections with residents, and enhancing the shared sense of identity. A typical case analysis of experimental fields can help historical blocks shape local cultural brands and replicate relevant experiences suited to their local characteristics, thus facilitating their development. Accordingly, this study presents the following proposition:  
**Proposition 2**.: _To revitalise cultural heritage, such as historical blocks, it is imperative that the actors provide cultural services, create cultural brands, implement brand communication, and promote local economic development._