# Methodology for Assessing the Digital Image of an Enterprise with Its Industry Specifics
## 2 Materials and Methods
The author of another work described the third stage of the spread of the food delivery business in Russia through the organization of startups as a subject of innovative entrepreneurship which is characterized by the creation of competitor companies that spread due to the influence of the information environment [25]. An important aspect is the fact that intensive economic development in the era of digitalization increases the demand for the services of logistics companies and, as a result, contributes to the development and emergence of new services for large and small deliveries [21]. The infrastructure of logistics companies, like an engine, accelerates the growth dynamics of economic development. Supply disruptions may be, in a broad sense, one of the main causes of the global crisis and, in a narrower sense, leave the consumer dissatisfied and damage a company's image. Logistics companies make a major contribution to \"job creation, and the higher the productivity of these companies in the aggregate, the higher the financial performance and the faster the economy as a whole\" [26]. At the same time, social aspects are always in close, but often contradictory, relationship with economic development. Logistics companies in the modern economy, along with the goal of making a profit, must take care of social problems and the quality of service delivery. The consumer, in turn, pays attention not only to financial indicators but also to the extent of the company's participation in social projects. Delivery companies also actively analyze customer reviews, as negative reviews may quickly spread in the digital environment and cause serious financial damage. In turn, tracking consumer feedback helps companies identify social trends. It is also important to note that the development of logistics companies contributes to the partial employment solution. It was previously predicted that, in 2022, the number of people employed in the logistics sector would increase to 30 million [27]. The formation of new jobs and care of employees may, in turn, have a positive impact on the image of the company. Research in this field suggested that the delivery of goods represents a significant contribution to solving the problems of congestion, lack of parking, pollution, and energy consumption in medium and large cities. The contribution of the delivery of goods to reducing the ecological footprint of cities was proposed by some researchers as a key indicator of the effectiveness of delivery services [28]. In large cities and regions with high population density and poorly developed transport systems, the best option is to deliver a large number of goods to points of distribution. Many delivery services encourage consumers to use this option, which is justified by the economic benefits for the service and the reduced environmental impact on the infrastructure of the region [29]. Some sources, considering the assessment of the impact of human values on the environmental behavior of consumers, pointed to the motivation of companies to encourage such behavior [30]. In turn, the sustainability of organizations and their understanding of consumer emotions justify the increasing value of delivery services [31]. It is worth mentioning that green products, green design, green supply chains, and green manufacturing processes improve the practice of green entrepreneurship and, accordingly, contribute to a green environment; together, these efforts allow business owners to practice sustainable development. This also applies to delivery services, because they are directly related to transport systems, packaging, and interaction with the end consumer [32]. Summarizing the conclusions from the literature sources above, we note that the described three components: economic development, social development, and focus on environmental friendliness are reflected in the concept of sustainable development. At the same time, these characteristics are present in the activities of logistics companies, and they, indeed, excite customers.