# A Study on the Preference of Electric Vehicle Front Design Elements
## 4 Research Methods
### Electric Vehicle Design Style Preference  
O [PERSON] and [PERSON] (2006) [PERSON] and [PERSON] (2006) found that consumers tend to buy products that contribute to their self-image, indicating that their purchases are driven by a desire to uphold or enhance this self-perception.  
This study used frequency analysis to conduct a comparative analysis to determine user preferences [22; 23]. The 10 design styles previously derived were evaluated by categorizing them into Types A and B. Upon reviewing the results, among Type A respondents, the emotional style emerged as the most preferred, with 81 individuals (36.8%) favoring it, among whom 43 (53.1%) were female. The dynamic style followed closely, with 54 respondents (24.5%), of whom 42 (77.8%) were male, indicating a higher preference among men. Traditional style garnered the preference of 44 individuals (20.0%), while the geometric style appealed to 28 respondents (12.7%). The ratio of men to women for these two styles was similar. A unique style was favored by thirteen individuals (5.9%), of whom eight (61.5%) were men.  
Among Type B respondents, the original electric car style was the most preferred, with 96 in dividends (43.6%) opting for it, among whom 52 (57.1%) were female. The sporty style was favored by 57 respondents (25.9%), predominantly comprising men (39 respondents, 68.4%). The flashy style attracted 35 individuals (15.9%), with 27 (77.1%) being men. The simple style appealed to 29 participants (13.2%), predominantly males, with 18 (62.1%). Lastly, the future-oriented style had the lowest preference, chosen by only three individuals (1.4%), as depicted in Table 4 and Figure 3.  
\begin{table}
\begin{tabular}{c c c c} \hline
**ASSORTMENT** & **DIVISION** & **REQUENCY** & **PERCENT** \\ \hline \multirow{6}{*}{LIVING ENVIRONMENT} & Villa & 157 people & 71.4\% \\  & Officetels & 28 people & 12.7\% \\  & Apartment & 15 people & 6.8\% \\  & House & 13 people & 5.9\% \\  & Other & 7 people & 3.2\% \\ \hline \multirow{2}{*}{VEHICLE OWNERSHIP} & Yes & 160 people & 72.7\% \\  & No & 60 people & 27.3\% \\ \hline \multirow{6}{*}{DRIVING FREQUENCY} & Less than once a week & 53 people & 24.1\% \\  & 3 times a week & 81 people & 36.8\% \\ \cline{1-1}  & 5 times a week & 39 people & 17.7\% \\ \cline{1-1}  & 7 times a week & 47 people & 21.4\% \\ \hline ELECTRIC VEHICLE DRIVING & Yes & 98 people & 44.5\% \\ \cline{1-1}  & ExperiENCE & No & 122 people & 55.5\% \\ \hline \multirow{2}{*}{INTENTION TO PURCHASE ELECTRIC VEHICLE} & Yes & 154 people & 70\% \\ \cline{1-1}  & & 66 people & 30\% \\ \hline \end{tabular}
\end{table}
Table 3: _Cont._Based on the analysis of the data from potential consumers with purchase intentions among Types A and B, it is evident that the original style garnered the highest preference, with 64 individuals expressing a preference for it. Following closely behind were 59 individuals who favored the emotional design, and 40 individuals who preferred the sporty style. Conversely, the future-oriented style garnered the fewest preferences, with only one person expressing a preference for it. This suggests that general consumers do not tend to readily opt for future-oriented styles, as depicted in Figure 4.