# Validation of Value-Driven Token Economy: Focus on Blockchain Content Platform
## 1 Introduction  
Blockchain-based tokens are various crypto assets created and traded on the blockchain network, each making economic value [1]. Attention around cryptocurrencies, including tokens, began earnestly in 2017 with Bitcoin [2]. These cryptocurrencies are traded on a blockchain, a technology that enables transactions between individuals through a peer-to-peer (P2P) network without a third-party authorized entity, instead of storing and managing transaction information on a central server [3]. As blockchain technology is applied to various economic areas, there is growing interest in its potential to disrupt existing business models through tokens and tokenization [4]. Content platforms are no exception to this interest. A prime example is Steemit, where users are compensated for their writing [5]. But Steemit faces challenges, such as excessive rewards, falling token prices, and decreasing reward levels [6].  
Although the existing research mainly explores the technical foundations of the blockchain and its role in financial innovations, such as cryptocurrencies [7], there is a significant gap in understanding value-driven token economies, especially their application on content platforms. Although the existing literature extensively describes the technical advantages of the blockchain, such as decentralization, transparency, and security [8], less attention is paid to how these features contribute to creating sustainable economic value beyond simple transactional functions. This study addresses this gap by focusing on implementing a value-driven token economy on blockchain content platforms. Through a comprehensive review of the existing research, this study identifies the lack of integration between the blockchain's capabilities and its practical application in fostering sustainable economic models that benefit all the stakeholders. By resolving this oversight,this study aims to contribute to the academic advancement of blockchain research and propose and validate a new token economy architecture that puts sustainable value creation ahead of short-term profit maximization. On the A3I platform, the case study for this paper, every user can evaluate the value of every article, which is directly related to the author's compensation. The higher the rating, the higher the reward, which is differentiated from the reward mechanism of existing platforms, where authors are rewarded based on the number of views, regardless of the quality of the content. This study proposes a new architecture based on the sustainability-oriented triple-bottom-line (TBL) framework, and experts validate this architecture through an analytic hierarchy process (AHP).  
This study has academic significance by analyzing the value of the blockchain and smart contracts as a practical model to enable user engagement and rewards in response to the problem of blockchain platforms that can be biased toward reward systems. It also has business significance by proposing a new architecture based on empirical validation by content and blockchain experts. Furthermore, it has universal social significance by providing a user-friendly platform that anyone can use. This approach highlights the unique contribution of this study and creates a solid foundation for understanding the emerging implications of a value-driven token economy.