## 5 Discussion
### Hypotheses Assessment  
Based on the results of the linear regression analysis, the proposed hypotheses can be assessed as follows:  
* \(H_{1}\)_: Website optimization (WOPT) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{2}\)_: Social media marketing (SMM) positively affects the entrepreneurship intentions (ENTIN)._ Did not gain support. * \(H_{3}\)_: Email marketing (EMAIL) positively affects the entrepreneurship intentions (ENTIN)._ Did not gain support. * \(H_{4}\)_: Content marketing (CMA) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{5}\)_: Customer relationship management (CRM) positively affects the entrepreneurship intentions (ENTIN)._ Did not gain support. * \(H_{6}\)_: Online advertising (OAD) positively affects the entrepreneurship intentions (ENTIN)._ Did not gain support. * \(H_{7}\)_: Data management and analytics (DMA) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. Additional insight was provided by conducting a logistic regression analysis. From this, the proposed hypotheses were evaluated as follows:  
* \(H_{1}\)_: Website optimization (WOPT) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{2}\)_: Social media marketing (SMM) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{3}\)_: Email marketing (EMAIL) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{4}\)_: Content marketing (CMA) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{5}\)_: Customer relationship management (CRM) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{6}\)_: Online advertising (OAD) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{7}\)_: Data management and analytics (DMA) positively affects the entrepreneurship intentions (ENTIN)._ Did not gain support. Furthermore, based on the QUEST decision tree results, the proposed hypotheses were assessed as follows:  
* \(H_{1}\)_: Website optimization (WOPT) positively affects the entrepreneurship intentions (ENTIN)._ Did not gain support. * \(H_{2}\)_: Social media marketing (SMM) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{3}\)_: Email marketing (EMAIL) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{4}\)_: Content marketing (CMA) positively affects the entrepreneurship intentions (ENTIN)._ Did not gain support. * \(H_{5}\)_: Customer relationship management (CRM) positively affects the entrepreneurship intentions (ENTIN)._ Failed to be rejected. * \(H_{6}\)_: Online advertising (OAD) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected. * \(H_{7}\)_: Data management and analytics (DMA) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected. Next, the CHAID decision tree results provided insights, and had an 80% accuracy of predicting the entrepreneurial intentions. Based on this, the hypotheses were addressed as follows:  
* \(H_{1}\)_: Website optimization (WOPT) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected. * \(H_{2}\)_: Social media marketing (SMM) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected. * \(H_{3}\)_: Email marketing (EMAIL) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected. * \(H_{4}\)_: Content marketing (CMA) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected. * \(H_{5}\)_: Customer relationship management (CRM) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected. * \(H_{6}\)_: Online advertising (OAD) positively affects the entrepreneurship intentions (ENTIN)_. Failed to be rejected.