# Considered Factors of Online News Based on Respondents' Eye Activity Using Eye-Tracker Analysis
## 5 Discussion  
As the popularity of the internet increases, it is increasingly being used for various purposes of community activities. Its variety covers \"needs of work\" to \"processes of social interaction between individuals\". The variety of tasks can be performed anywhere and anytime. Interactions are increasingly easier, and this is accomplished over various communication forms such as telephone, chat, meet-ups, and even exchanging of information on things that are happening. Information is one of the essential elements of human life and cannot be separated from daily activities. Initially starting with newspapers, information exchange has now evolved thanks to the internet, and information spreads faster and more massively in the form of online news. Various information topics are shared and distributed daily, such as social and economic topics, until tense events occur. In disseminating information, several previous studies have found that the substance of information has not been well managed, specifically information disclosure with negative bias such as in legal cases, accidents, and natural disasters. On news topics such as these, the substance of unmanaged information can invoke a variety of adverse psychological effects on the reader, and one of them is anxiety. News delivery often results in wild thoughts for the reader, either positive or negative [76; 77]. The primary purpose of delivering news to readers is to convey information that can be absorbed as a warning or lesson in dealing with similar things. However, when the news media does not consider the current atmosphere in human societies, the substance of information that is not good can be a trigger for worry, anxiety, and panic. In this study, we experimented with readers regarding three tense news stories, namely airplane accident, UU ITE, and earthquake news, which all took place in Indonesia. This experiment intended to explore elements of online news and delivering news media information in Indonesia with the aspect of anxiety for the reader. The eye-tracker acts as a tool to track and record the coordinates of the respondent's eye activity when reading the news. These coordinates were then used to obtain AOI, fixation, and heat map data. From the results obtained, text in online news was more influential than images. From the calculation of AOI, gaze ratio, and gaze duration, text was the most dominant in all 40 respondents, with 36 respondents leaning towards text and four respondents leaning towards pictures. In this case, text elements are dominant because it shows how the story was originally told. The \"reader\" reads the text to learn about the event details such as \"What is it about?\", \"When did it happen?\", \"Where is the location?\", \"Why did it happened?\", and \"How did it happen?\" Images give a glimpse of information for the reader, and information delivery depends on the reader's attention to it. The role of images is different from text in the news. News images give the reader visual information about the story and results in more emotional impulses from the reader. For news to be credible, the reader needs to feel strong and emotional impulses from the news to understand what happened to the victims [66]. Four respondents had a higher image ratio, and these are readers who prefer to receive information from images and pay more attention to them. From 40 respondents, there were four categories of anxiety level with different amounts, namely low anxiety with 18 respondents, medium anxiety with 8 respondents, high anxiety with 10 respondents, and severe anxiety with 4 respondents. When data on eye activity and BAI were compiled, it was seen that the majority of respondents in each category were more active in the text element. Moreover, only four people were more active in the image element, namely one person in the medium anxiety category, one in the low anxiety category, and two in the high anxiety category.