## 5 Results  
The Delphi methodology states that the panel of experts must reach a consensus of opinion for the concepts and questions which are given to them. In this study the panel of experts was made up of 14 people and there were two rounds of questionnaires. The way the Delphi technique was used to reach a consensus among experts and some of the results obtained are given here. The rest of the results are presented in the discussion section. The first phase for the Delphi question naira asked about the main theoretical concepts for recruitment actions and user loyalty to ensure that the panel of experts identified the concepts [55]. The questions in the first Delphi questionnaire were grouped into categories (see Table 2) which were: (i) Capture strategy; (ii) Leads capture strategy in social networks; (iii) User experience; (iv) Strategy for converting clients into repeat clients (loyal customers); (v) Technologies according to their importance for the future of the actions of capturing leads on the Internet, and finally, (vi) Technologies according to their importance for the future of the actions of capturing leads on the Internet. \begin{table}
\begin{tabular}{c c} \hline \hline  & **Delphi** \\ \hline \hline \multicolumn{3}{c}{**Digital Marketing Recruitment Strategy**} \\ \hline CA1 & The strategic planning of the recruitment actions \\ \hline CA2 & The elaboration of an annual report of actions for User Capture \\ \hline CA3 & The control and monitoring of each one of the Capture actions carried out quarterly \\ \hline CA4 & The management of the volume of Capture actions according to the number of Leads obtained \\ \hline CA5 & The Digital Marketing department must have a specialist exclusively for the actions of User Capture \\ \hline \multicolumn{3}{c}{Tactics to Capture Leads in Digital Marketing} \\ \hline LA1 & Search Engine Marketing \\ \hline LA2 & Advertising Display \\ \hline LA3 & Email Marketing \\ \hline LA4 & Social Ads \\ \hline LA5 & Video Advertising \\ \hline \multicolumn{3}{c}{Capture Leads in Social Media Marketing on Social Networks} \\ \hline ME1 & Facebook \\ \hline ME2 & LinkedIn \\ \hline ME3 & Twitter \\ \hline ME4 & Instagram \\ \hline ME5 & Others \\ \hline \multicolumn{3}{c}{User Experience for Lead Capture in Digital Marketing} \\ \hline UX1 & Landing page design \\ \hline UX2 & Web page load time \\ \hline UX3 & Number of fields to be filled in the form \\ \hline UX4 & Customized offers \\ \hline UX5 & Colour of objects that represent “calls to action” \\ \hline \multicolumn{3}{c}{Conversion Strategy for recurring customers (loyalty)} \\ \hline LO1 & Strategic planning of conversion actions for recurring clients is an essential part of the Digital \\ \multicolumn{3}{c}{Marketing plan} \\ \hline LO2 & The control and analysis of user responses to the loyalty actions carried out \\ \hline LO3 & In the Digital Marketing department, there must be a specialist exclusively for sending, managing and \\ \multicolumn{3}{c}{controlling the actions aimed at converting customers into recurring customers} \\ \hline \multicolumn{3}{c}{Conversion of customers into recurring customers (loyalty)} \\ \hline CO1 & Online after-sales service \\ \hline CO2 & Gift vouchers \\ \hline CO3 & Customer rewards (free premium options) \\ \hline CO4 & E-mail marketing \\ \hline CO5 & Testimonials on the web \\ \hline CO6 & Discounts/Offers \\ \hline \multicolumn{3}{c}{Future Leads Capture} \\ \hline FU1 & Voice search \\ \hline FU2 & IOT (Internet of Things) \\ \hline FU3 & Mobile World \\ \hline FU4 & Artificial Intelligence (AI) \\ \hline \hline \end{tabular}
\end{table} 
Table 2: Development of the Delphi method Questionnaire of Delphi survey. The Delphi methodology was used in two stages and the results of the second questionnaire have already been analyzed to ensure consensus in the panel of experts. Figure 2 shows that 92.9% of experts agree that each of the recruitment actions should be controlled and monitored quarterly (sum of the percentage of opinions for options 4 and 5).