# Gamification vs. Privacy: Identifying and Analysing the Major Concerns
## 5 Conclusions  
This study yielded some interesting findings. First, the method of gamification is described, citing details regarding its definition, implementation, principles and benefits. The implementation of gamification in services supports user engagement, and consequently, the use of such services can be increased. The increased use of gamified services means that the protection of users' information has to be protected. In order to satisfy this purpose, the consideration of users' privacy protection while designing services is important. Although a variety of implementations of this method in several sectors has been recorded, a gap between gamification and privacy was noticed, which is crucial as the introduction of privacy in services is an important aspect to be considered during system development.  
Specifically, the increase of several services raises several risks and concerns regarding the protection of user privacy, as their personal information is recorded, monitored and their identity can be connected with their actions. Due to this fact and the recorded gap, the aim of this research was to identify if gamification impacts privacy. According to the literature in the privacy domain, privacy can be protected by analysing and eliciting specific privacy requirements during system design. Thus, in the second phase of this work the record of privacy requirements was implemented in order to comprehend their concept and role during system development.  
As the aforementioned steps have been completed, the development of the conceptual model which represents the relationship between the game elements and the privacy requirements is the main contribution of this work. This approach was based on the fact that both are used during the design of services and include the main principles of gamification and privacy domain, accordingly. Thus, a conceptual model by which software developers will be able to consider privacy during the development of a gamified service and to identify which privacy requirements have to be analysed in connection to each game element, is needed. The elements were examined concerning their impact on privacy requirements and the examination was based on the concept of each element and requirement. According to the results of this approach, the majority of the game elements conflict with privacy requirements and their use may be harmful for users' privacy. The benefits of the game elements can be at the same time disadvantages for users' privacy. For example, the recognition of users' faces may provide an animated character, but users' characteristics are recorded, so their anonymity is violated. Thus, software developers should consider this fact and the impact of each element, while developing a gamified service in order to ensure that the privacy of users will be protected. Several techniques which provide a gamified environment and in parallel, respect privacy issues should be used. Consequently, the trust between users and gamified applications will be increased, as they will provide an environment which protect users' information.  
Figure 3: Results of search process.  
**Author Contributions:** [PERSON]-[PERSON] contributed on the investigation of game elements and writing of original draft. [PERSON] contributed in the analysis and visualization of the work. [PERSON] contributed in the conceptualization of the idea as well as in supervision and writing-review and editing and [PERSON] contributed in the supervision and writing-review and editing of the paper.  
**Conflicts of Interest:** The authors declare no conflict of interest.