# E-Marketplace State of the Art and Trends: VR-ZOCO--An Architectural Proposal for the Future
## 5 Conclusions  
Today, it is essential for companies of all sizes--large, medium, and small--not only to have a presence on the web, but also to sell through it. To achieve this, companies have two main alternatives: one is to develop their own e-commerce solution, and the other is to sell through e-commerce portals that rely on third parties to allow them to sell through their platform in exchange for some form of financial compensation (i.e., Amazon, AliExpress,  
Figure 8: General architecture of an AI-based VR-shopping platform. Figure 7: **(a) Virtual shopping space visualized from a VR headset. The environment is themed around the city of Toledo and its culture, a city with strong tourist appeal. In the background, some replicas of medieval weapons can be seen, along with a real 360-degree view of the city of Toledo. (b) By slightly lowering the gaze, a real replica of a 3D map of the city of Toledo can be seen, where several beams of light highlight points of interest that are part of the generated plan associated with the purchase. These are points in the city where activities can be undertaken and are linked to the pickup points for the purchased products. (c) The user has a virtual tablet attached to their left hand, which they can use to hide or display the city map at any time. (d) View of the map from another perspective in the virtual space.**Alibaba). Each of these alternatives has its pros and cons. However, the second alternative allows for a more immediate web presence by allowing the use of an already developed system. In addition, these solutions have high levels of maturity and implementation of current technologies. Keeping abreast of technology developments and incorporating them into the portal is essential for portal owners, as it is a differentiating element that will help them attract businesses to their portal. They should not only be aware of the new technologies that are being proposed but also of the new conceptual trends that are being incorporated into e-marketplaces. The new e-commerce marketplaces to be designed in the future must respond to the new generation of consumers who are more responsible and critical of the online shopping process and who are concerned about reducing the environmental impact of e-commerce and its negative effects on traditional businesses and the prosperity of local economies. The aim of this article is to respond to these users by presenting an innovative proposal for the e-commerce marketplaces of the future, focused on supporting small0 and medium-sized enterprises (SMEs), integrating into the portal not only the shops that sell their products online, as has been the case to date, but also businesses and places of leisure, entertainment, and culture, such as bars, restaurants, theaters, cinemas, museums, sports clubs, gyms, and exhibition halls, among others. The aim is to promote a symbiotic relationship among online shopping, shopping in physical stores, and leisure activities. The portal will encourage shopping or collection in shops or at specific local points, with benefits for the environment and the strengthening of the local economy. It will also generate and suggest personalized 'plans' based on the user's profile, to be carried out at nearby businesses, related in some way to the purchase made and the user's interests. The latter will enrich the user experience and represents a significant step forward in the evolution of e-commerce portals. The proposed e-commerce marketplace will also offer users the ability to browse and evaluate products from the comfort of their own homes through VR, much as they would if they were visiting the store in person. AR and VR make it possible to present products in an engaging way and create a more immersive experience for portal users.