# Value Assessment of UGC Short Videos through Element Mining and Data Analysis
## 5 Discussion  
In this study, we develop a comprehensive set of models for the scientific evaluation of the value of UGC short videos. This involves three processes: (1) constructing the index system for evaluating the value of UGC short videos based on element mining; (2) quantifying the indexes used to evaluate the value of UGC short videos; and (3) conducting an evaluation of the value of UGC short videos. Firstly, we initiate the process by analyzing the professional text of UGC short videos. We employ text clustering algorithms and visualization technology for theme mapping to thoroughly explore the value characteristics of UGC short videos, thus constructing the UGC short video value assessment index system. Secondly, we quantitatively evaluate the indexes using heterogeneous data from multiple sources. For structured data indicators, we statistically quantify them using data from various platforms, while the LSTM fine-grained sentiment analysis model calculates the sentiment value of unstructured data indicators to enable precise quantification. Finally, by assigning weights to the subjective-objective  
Figure 7: Performance of UGC short video values in different partitions. combinations of all indicators, we utilize the gray correlation coefficient of the improved VIKOR model to accurately assess the value of UGC short videos. The empirical analysis yields the following findings:  
Finding 1: Deconstructing the Value Characteristics of UGC Short Videos. In contrast to single-dimensional value evaluation, this study employed value element mining technology to discover ecological value elements in UGC short videos and establish a multi-dimensional value evaluation index system. We identified that the current value elements of UGC short videos in China mainly encompass three dimensions: the creators, the platforms, and the users. These dimensions consist of the following value elements: The creator dimension includes fan popularity and creative economic return; the platform dimension includes interaction frequency, information reprint volume, and cultural carrying capacity; and the user dimension includes knowledge, skills, cultural identity, community identity, audio-visual appeal, and entertainment value. The value of UGC short videos should not be assessed solely based on their content and technical attributes. Instead, it is an organic unity resulting from the interactions among UGC short video creators, communication platforms, and users [47]. This system aligns with the interactive nature of UGC short videos as a form of Internet communication [48] and holds valuable implications for the future value evaluation of UGC short videos;  
Finding 2: Differentiated Value Performance of UGC Short Videos in Mainstream Categories. 1. Game Zone: Among the mainstream video divisions, the game partition exhibits the highest indicator weighting results in the creator and platform dimensions, suggesting that game videos in this category can generate more tangible benefits and value for creators and platforms [49]. However, compared to other partitions, the weighted results of indicators in the user dimension are average, indicating a relatively lower value contribution of game short videos to users. This may be attributed to the emphasis placed on short-term revenue and video traffic growth, which overlooks the genuine needs and experiences of users. Consequently, the overall short video value score of the division is relatively low [50]. In the future, practitioners should create game-short videos with a user-centric approach, focusing on delivering new audiovisual experiences while addressing the diverse knowledge and cultural needs of users to enhance their overall experience. It is noteworthy that a domestic game-themed short video, \"Genshin impact\", ranks second in value. Compared to other game-short videos, it stands out in terms of \"cultural carrying capacity\" and \"cultural identity\" index values.