# Searching Online for Art and Culture: User Behavior Analysis
## 4 Discussion  
### Findings Summary  
In the introduction section, the two research questions of this study were presented. In this paragraph, the findings regarding each research question are outlined. These findings are discussed in detail in the following subsections. RQ1: What are the key values that describe the behavior of users searching online for Art and Culture and how do they compare to findings regarding general purpose search engines or other area-specific search engines? Based on the data presented in the results section and comparing it to findings from the literature, it was observed that actual people searching online in the wild for art- or culture-related content:  
* Use queries with fewer terms than observed in general search;
* Display higher query repetition than observed in general search, but were similarly observed in other fields of specialized search;
* Focus on the first few pages of results as similarly observed in general search;
* Show interest in a wider ranking of results than observed in general search; \begin{table}
\begin{tabular}{c c c c c} \hline \hline  & \multicolumn{2}{c}{**Short Sessions**} & \multicolumn{2}{c}{**Long Sessions**} \\  & **Max** & **Avg** & **Max** & **Avg** \\ \hline \(\_\)scroll/\_duration & 9363.75 & 157.39 & 125,924.12 & 252.73 \\ \(\_\)total\_events/\_duration & 0.5 & 0.020 & 0.12 & 0.015 \\ \hline \hline \end{tabular}
\end{table} 
Table 12: Rate measurements pertaining to substantial sessions of short or long duration. Figure 9: Pie chart of short or long session distribution (**a**), device usage distribution during short sessions (**b**), and device usage during long sessions (**c**). * Show similar interest in results with visually and textually rich content as users in other fields;
* Display an average session duration that is closer to general Web session duration, than observed in lab studies;
* Take advantage of SEO findability to discover repository content through general search;
* Show higher preference for desktop and laptop device use, than observed in general search. The above findings, as discussed below, paint the picture of an average art searcher who prefers searching for single word concepts and artist names and avoids natural language queries, is interested in reviewing past results and retrying their old searches, shows preference for the highest ranked search results, but still ventures much deeper into lower ranked results than general purpose searchers, prefers results that are attractive at first glance through thumbnails and textual content, and understands the search process as an involved task that is not well suited to tackle \"on the run\" through mobile devices. RQ2: How are these key values that describe the behavior of users searching online for Art and Culture affected by the device used to perform the search session, the users' choice to login and the session's total duration? Based on the data presented in the results section and as detailed below, it was observed that actual people searching online in the wild for art- or culture-related content:  
* Show higher engagement metrics when using mobile devices;
* Have more success in finding interesting results when using desktop devices;
* Prefer anonymity and avoid logging in when using desktop devices but prefer to log in when using mobile devices;
* When logged in, display more interest in secondary functionality features and much higher engagement metrics;
* Show indications of an exploratory behavior during longer sessions and a transactional behavior during shorter sessions;  
The above findings, as discussed below, create the impression of two distinct approaches to art search, one which displays long engagement and often includes a social login, the usage of advanced features and an exploratory behavior, and another which is shorter, involves short-time browsing and limited basic search functionality and implies a transactional user intent.