## 3 Results
### Two-Way (Dialogic) Tools  
The interactivity related to the use of resources that facilitate bidirectional communication is quite different from the interactivity of monological tools. In this regard, in Figure 3, it can be observed that most NGOs have moderate interactivity, falling within the range of 1.1 to 2, specifically corresponding to 76.67% (\(n=23\)). On the other hand, 13.33% (\(n=4\)) of the analyzed social organizations have very high interactivity, ranging between 2.1 and 3 but never reaching the maximum score on the scale. Only 10% (\(n=3\)) of them obtained the minimum score in interactivity related to resources that promote dialogue and interaction.  
Figure 3: Level of interactivity of two-way communication tools on NGO websites. Source: own elaboration.  
Figure 2: Use of one-way tools (monological) tools on NGO websites. Source: own elaboration.  
The most-used tools for two-way communication can be seen in Figure 4. While different resources essential to the websites of the analyzed organizations are highlighted, there are also certain tools that do not find a place on the webpages of international social organizations. In this way, nearly all NGOs have dedicated sections for inquiries and spaces for support, economic donation, or sponsorship (100%), as well as features such as a website search tool and file downloads, including annual reports or conducted studies and reports (96.67%, \(n=29\)).  
Other frequently used tools on the websites of these organizations include buttons allowing users to share content on various social media platforms (90%, \(n=27\)) as well as newsletter subscriptions (80%, \(n=24\)) to keep website visitors informed of any new content or news and provide continuous updates on relevant topics. To a lesser extent, buttons for sharing website content on external sites, such as via email, are used (66.67%, \(n=20\)).  
Approximately half of the analyzed social organizations dedicate space on their websites for user affiliation or membership (53.33%, \(n=16\)). About 26.67% (\(n=8\)) of the NGOs use tools such as online stores on their websites, usually for \"charitable gifts\" that do not involve the delivery of any physical products. Similarly, the use of intranet registration and space dedicated to user requests for participation in events or requests to view them online can be observed.  
Tools belonging to bidirectional symmetric categories of participation and collaboration, such as sections for signing petitions (10%, \(n=3\)), space dedicated to user proposals (13.33%, \(n=4\)), and space for online expert/volunteer collaboration to upload content and co-create website content, are very rarely used by social organizations (10%, \(n=3\)). Also, bidirectional asymmetrical tools like blogs allowing for user responses (13.33%, \(n=4\)) in the \"comment\" category are scarcely employed.  
The resources not found on the websites of these international NGOs correspond to bidirectional asymmetrical tools. On the one hand, in the \"share\" category, the personalization of content is unavailable, and, on the other hand, in the \"review/comment\" category, tools like surveys and the possibility of evaluating and/or scoring website content are absent.  
Figure 4: Use of two-way tools (dialogic) tools on NGO websites. Source: own elaboration.