# Validation of Value-Driven Token Economy: Focus on Blockchain Content Platform
## 3 Research Methodology
### Data Collection  
As shown in Table 6, the survey was conducted in two rounds of about a month, from 28 January 2024 to 20 February 2024. The respondents of the survey consisted of content professionals and blockchain experts, each with over five years of experience. Content experts were recruited from advertising companies, broadcast or digital media companies, and content platforms. Blockchain experts were recruited from blockchain development companies, blockchain associations, and master's students specializing in the blockchain. The survey was proposed to a total of 40 experts: 25 content experts and 15 blockchain experts. The survey was first distributed via e-mail and in person to increase the accessibility and response rates from experts in different regions and to collect comprehensive opinions.  
The first round of surveys was accompanied by comprehensive guidelines that explained the purpose and key factors of the survey, based on Figure 9, to help experts understand the survey. The second round of surveys was conducted via e-mail only. The first and second surveys were used to increase the validity of the results. The AHP analysis tool used Excel.  
\begin{table}
\begin{tabular}{c c} \hline
**Category** & **Contents** \\ \hline Survey Goal & Validation of value-driven token economy on blockchain content platforms \\ Number of Experts & 30 experts (15 content experts + 15 blockchain experts) \\ Year of Experience & 20–25 years (26.7\%) & 25–30 years (13.3\%) \\  & 10–15 years (20.0\%) & 5–10 years (13.3\%) \\  & 15–20 years (16.7\%) & over 30 years (10.0\%) \\ Age of Experts & 40s (40.0\%) \(>\) 30s (36.7\%) \(>\) 50s (23.3\%) \\ Gender of Experts & Male (70.0\%) \(>\) Female (30.0\%) \\ Survey Method & Expert-based survey using the 9-point AHP questionnaire \\ Survey Frequency & Two rounds \\ Survey Period & 28 January–20 February 2024 \\ \hline \end{tabular}
\end{table}
Table 6: Overview of analytical hierarchy process (AHP) Analysis: 30 responses were analyzed: 15 from content experts and 15 from blockchain experts. Respondents were the most experienced in their 20 years (26.7\%), followed by 10 years (20.0\%), and 15 years (16.7\%); 25 years and 5 years were equal at 13.3\%; and 30 years made up 10.0\%. By age, 40s were the most frequent (40.0\%), followed by 30s (36.7\%) and 50s (23.3\%). And 70.0\% were male, and 30.0\% were female. The survey was conducted in two rounds: a written survey using the 9-point AHP questionnaire from 28 January 2024 to 20 February 2024.  
\begin{table}
\begin{tabular}{c c c c c c c c c c} \hline \(n\) & **1** & **2** & **3** & **4** & **5** & **6** & **7** & **8** & **9** & **10** \\ \hline \(RI\) & 0 & 0 & 0.58 & 0.9 & 1.12 & 1.24 & 1.32 & 1.41 & 1.45 & 1.49 \\ \hline \end{tabular}
\end{table}
Table 5: Saaty randomized-index (\(RI\)) values: Saaty \(RI\) values were used to measure the consistency of pairwise comparisons in the analytical hierarchy process (AHP). The RI value is required to calculate the \(CR\) value of the AHP matrix.  
Out of 25 content experts, 6 results were excluded because of a lack of validity and 4 because of non-response, resulting in a total of 10 results. The results received from 15 blockchain experts were all valid and responsive. Therefore, a total of 30 responses were analyzed: 15 from content experts and 15 from blockchain experts, as shown in Table 6. The respondents had 20 years of experience (26.7%), followed by 10 years (20.0%), 15 years (16.7%), 25 years and 5 years (13.3%), and 30 years (10.0%). Regarding age, the respondents were in their 40s (40.0%), followed by 30s (36.7%), and 50s (23.3%). By gender, 70.0% were male, and 30.0% were female.