# Factors Influencing Intention of Greek Consumers to Use Smart Home Technology
## 5 Discussion  
The purpose of this study was to investigate the degree of acceptance of smart home technology services by Greek consumers, to record the benefits and disadvantages of using smart home technology services, and to investigate what factors affect the acceptance of smart home technologies in Greece. In the present research, the technology acceptance model was used as a basic model for interpreting consumer behavior, and for this reason the factors that were evaluated and considered to influence the intention to use smart home technology are the following: perceived usefulness, perceived convenience, perceived cost, perceived compatibility, social influence, and perceived enjoyment. These variables have been investigated by a number of studies which have shown that consumer behavior can be influenced by each one of them [13; 19; 22; 23].  
The findings of the present study showed that Greek consumers recognize to a moderate level the usefulness of new technologies with the most popular services and devices being payment services (e-banking), smart entertainment devices (smart TV, headphones, speakers), and networking devices (routers, smartphones, printers). In addition, Greek consumers are moderately aware of the conveniences provided by new technologies. One of the most important facilities provided by new technologies is the ease of using services such as telemedicine for people with mobility difficulties or the elderly. Similarly, Greek consumers appreciate, to a moderate to high level, the compatibility of new technologies and to a high level the perceived enjoyment of using new technologies. On the contrary, Greek consumers recognize the high cost of new technologies. Regarding the possible social influence, Greek consumers seem to be accepting, to a moderate to low degree, of social influence in the use of new technologies. Finally, Greek consumers show a moderate level of trust in the use of new technologies. These results confirm that the use of smart home technology offers some degree of convenience to users [32; 35] and a high degree of compatibility [25]. The main negative factors of using smart home technology include the low confidence of users in these technologies [20] and the high cost [21].  
The results show that perceived usefulness, perceived ease of use, perceived compatibility, social influence, and perceived enjoyment are positively related to the intention to use smart home technology. Perceived usefulness is positively related to perceived ease of use, perceived compatibility, and social influence. Perceived ease of use is positively related to perceived compatibility, perceived cost, social influence, and perceived enjoyment. Perceived compatibility is positively related to perceived cost, social influence, and perceived enjoyment. Finally, social influence is positively related to trust.  
In addition, males express a higher level of perceived usefulness and perceived ease of use while having a greater degree of intention to use smart home technology. Additionally, participants with higher income express a higher level of perceived usefulness while participants with income up to EUR 5000 per year show a lower degree of social influence. However, there are no significant differences in terms of age and in terms of educational level.