## 3 Methodology and Data
### Results of Qualitative Interviews
#### 3.2.1 Technological Context  
The technological context includes the reasons behind the adoption of innovative technology from a technological application perspective, which includes the compatibility of a company's internal and external operations and the characteristics of the innovation technology [28].  
* Relative Advantage: Most of the respondents reported that the reasons for the adoption of broadband mobile applications are: an increase of efficiency (P1-3, A1-2, II-3), better management (P1-3, A2-3, I-2), reducing errors (P1-3, A2-3, II-3), cost reduction (P1-3, A2, I2), instant communication with customers or suppliers (P1-3, A2-3, II-2), quicker responses to customers' needs (P2-3, A1-3, II-2), and developing new customers (A1-2, II), etc. Respondent A2 stated that the usage of broadband mobile applications, such as mobile payments, is already a trend. Most customers will soon use a smartphone to pay a bill, so the broadband mobile applications must be deployed within the company and by the branch stores early in order to meet the needs of customers. However, there were also respondents who claimed that their current business does not require broadband mobile applications (N1-3).
* Compatibility: Three respondents in the provider group stated that compatibility was not a problem in past cases; however, their clients had concerns. Respondent A1 reported that the company's social media website is perfectly integrated with broadband mobile applications. Respondent II is concerned that the newly adopted broadband mobile application is not connected with the pre-installed reservationsystem, so the updated information must rely on internal staff for corrections, and this may cause errors or problems due to delays.
* Complexity: Most respondents in the adopter and initiator group believed that broadband mobile applications run effectively on mobile phones, there are few operations difficulties and problems, and the problems were not issues before adoption. Only one respondent, N2, indicated that there are many older age clerks employed in their franchises. It could be too complicated for them to manage information through smartphones, not only because it may cause a high rate of input error, but also because it may provoke backlash.
* Trialability/Observability: The companies P1 and P3 provided free basic versions of broadband mobile applications for customers. They only pay if advanced functions are required. Three respondents of the provider group expressed that most of their clients studied the broadband mobile applications in advance. Respondents A2 and I3 reported the product was initially deployed within a particular business unit of their company for a trial. Subsequently, it was slowly implemented in other business units. This not only allowed some employees to understand the practicality through actual usage, but also allowed others to have the opportunity to observe following a time buffer (A2). Respondent I1 said that company's owner had heard of and seen a competitor's broadband mobile application through a long-time client and the company's owner decided to adopt such an application after a period observation so as to acquire an understanding from the competitor's experience.