## 1 Introduction  
With the rapid development of computer technology and information technology, online shopping has long been integrated into people's daily life, and it is also one of the high-frequency decision-making tasks that cannot be avoided in life. When a consumer searches for a product and finally makes a purchase decision, they need to browse 124 different product pages on average [1]. During any product browsing process, the user is bound to receive, compare and judge a large amount of product information. Information on each product also contains different product attributes and evaluations. Due to limited cognitive ability, the human brain's ability to recognize, select and filter decision-making information; pay attention to, perceive and benefit from information processing and remember it is quite limited [2]. When users encounter products that are encountered continuously, their cognitive ability will gradually be consumed over time, and it is not easy to maintain the same treatment of information presented in different sequence positions. This phenomenon is called the serial position effect in the field of psychology. [PERSON] (2019) put forward three factors that affect the position effect of sequences in product evaluation, establishing the position of sequences as a structural driving factor for the sequence evaluation of different products in a category [3].  
In different environments, the serial position effect also changes with the changes of response mode, decision interval, stimulus duration, sequence length, information density, audio-visual channel, etc. [4; 5; 6]. In the past, researchers have tried to reduce decision-making bias by extending feedback time, shortening the length of information,increasing auditory channels, etc. Although these methods have been proven effective in some cases, they are not suitable for all environments. Compared with offline shopping, online shopping is more affected by fixed interface interactions, with a fixed presentation method and a fixed length of information, and the duration of user interaction feedback is difficult to control manually. Therefore, under the application conditions of the human-computer interaction interface, the research on the factors that can still affect the change of the serial position effect is currently lacking. This article chooses a more versatile factor--_views_ (the information presentation method)--as the entry point for the factors that cause human perceptual salience to be highlighted by information visualization [7]. Furthermore, the reversal phenomenon of the human-computer interaction on the decision-making preference induced by the serial position effect and caused by the change of information presentation mode is studied.  
In this study, we combine the serial position effect with ergonomics, not only focusing on the decision style of a certain type of consumer or a certain category of products but also on the influence of the information presentation method on the serial position effect in a broad sense.  
Through the study, we seek to answer the following research questions:  
RQ1: Will the serial position effect induce user decision-making bias?  
RQ2: Will the change of views in information visualization affect the decision-making bias in human-computer interaction induced by the serial position effect?  
RQ3: What role do the factors that make up the different views in information visualization play in the impact?  
To give answers to the three questions, we conducted two experiments. Experiment one is to verify RQ1 and RQ2. The comprehensive analysis of Experiment one and Experiment two is to verify RQ3.