# Methodology for Assessing the Digital Image of an Enterprise with Its Industry Specifics
## 2 Materials and Methods
They determine the positivity of the digital image. For customers, in addition to quality, the global mission of the company and its social responsibility are important. The concept of sustainable development should be monitored in the vast information environment so that consumers have the opportunity to be convinced that social progress and care for the environment are important for the company. A significant addition to these ideas was included in another article, where the fundamental idea which the authors put forward was a way to increase the competitiveness of carrier companies. This uses the growing interest of consumers in the trend of sustainable development. According to the article, delivery companies could, for example, offer recipients the ability to group deliveries together to minimize fuel consumption, which would also reduce delivery costs. In addition, as part of implementing their sustainability agenda, delivery service companies could offer the option of delivering by environmentally friendly vehicles, namely green delivery, despite the natural rise in the service costs [21]. In today's economy, businesses need to track mentions, opinions, and reviews in order to have a more responsive experience with the consumer, as well as to improve sustainability. Today, it is also important for enterprises to resonate in the context of following a social mission that ensures not only financial well-being but also the improvement of the lives of others and demonstrates concern for the future. A study by Unilever (2019), aimed at analyzing the images of its own brands, showed that companies whose missions include sustainable development missions grow more than 1.5 times faster than other companies. However, it is not enough to convince the consumer with words alone. The multi-stage execution of actions on the way to accomplishing the mission should be monitored in the vastness of the information environment so that each consumer has the opportunity to be convinced of the honesty and social responsibility of the company. Thus, the value of the brand is significantly increased not only by promoting the idea of the mission but also by its direct execution [33]. Another important paradigm to take into account regards decision support systems (DSS). They have been proposed to develop business using social media data analytics. DSS provide a clear understanding of the key principles, issues, functionality, and big social data developments [34]. The construction of decision-making models based on the use of data generated by current and potential consumers has been proposed by many authors as a tool to increase competitiveness and the sustainability factor. Mathematical models, which include the analysis of social networks and the information background of various companies, show good results when integrated into the decision-making apparatus of business entities. Accordingly, the study of social networks, as the main source of information about consumers, and the integration of this analysis into mathematical models helps to better meet the needs of customers, as well as create more added value [35]. Based on the above presentation of the literature review as a theoretical component of the current research work, we tentatively concluded that the problems and all the consequences arising from them are not sporadic but, on the contrary, are natural, manageable, and predictable. Our research methodology involved the development of an automatic tool that manages the collection of necessary data, analyzes them, and visualizes them for visual comparison. The architecture of this tool is introduced in Figure 4.  
The following analysis was conducted with the use of Python 3. Python is frequently used for data analysis in science and business. This is facilitated by the simplicity of the language, as well as a large variety of open libraries.