# Value Assessment of UGC Short Videos through Element Mining and Data Analysis
## 4 Results
### Quantification of the UGC Short Video Value Assessment Index
#### 4.2.1 Data Collection
\begin{table}
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**Tier 1** & **Secondary Indicators** & **Tertiary Indicators** & **Variables** & **Explanation of Indicators** & **Measurement Method** \\ \hline \multirow{4}{*}{Creators Dimension} & Domain visibility & \multirow{2}{*}{Fan popularity} & \multirow{2}{*}{X1} & Reflects the increased visibility that the release of the video brings to the creator & Number of new followers of the creator after the content is published \\  & & & & & \\ \cline{2-6}  & Content revenue & Creating financial returns & \multirow{2}{*}{X2} & Reflects the financial return that creators receive from content distribution platforms for newly created content & Total financial return to creator from content distribution platforms for newly created content \\ \hline \multirow{4}{*}{Platform Dimension} & Internal interaction power & Frequency of interaction & \multirow{2}{*}{X3} & Reflecting users’ interactive behavior on original videos with the help of the platform, thus further releasing the vitality of the platform & Total number of interactive behaviors such as user retweeting and collecting UGC short videos \\  & & & & & \\ \cline{2-6}  & \multirow{2}{*}{External Influence} & \multirow{2}{*}{Information reprint volume} & \multirow{2}{*}{X4} & Reflecting UGC videos are reported by third-party platforms with their own quality value, bringing influence to the platform & Total number of UGC short videos retweeted and reported by other platforms \\ \cline{2-6}  & Ideology Leadership & Cultural carrying capacity & \multirow{2}{*}{X5} & Reflecting UGC short videos to spread cultural content and help platform awareness leadership & Frequency of “culture”-related feature words in UGC short video content \\ \hline \multirow{4}{*}{Perceived usefulness} & \multirow{2}{*}{Knowledgeable} & \multirow{2}{*}{X6} & Reflecting UGC short video content can meet users’ knowledge needs & Sentiment value of feature sentences related to “knowledge” in user comments \\  & & & & & \\ \cline{2-6}  & \multirow{2}{*}{Skillfulness} & \multirow{2}{*}{X7} & Reflecting that UGC short videos can bring users practical skills to improve & Sentiment value of “skillfulness” in user comments \\ \cline{2-6}  & & Cultural identity & X8 & Reflecting UGC short videos to improve users’ cultural literacy & Sentiment value of “culture”-related special \"testimonials in user comments \\ \cline{2-6}  & \multirow{2}{*}{Perceptual identity} & \multirow{2}{*}{X9} & Reflecting the inner sense of belonging that UGC short videos bring to users in the platform community & Sentiment value of “community” related sentences in user comments \\ \cline{2-6}  & & & & Reflecting that UGC short videos can meet users’ entertainment needs in terms of audio and visual & Sentiment value of the special evidence sentences related to “audlovisuality” in user comments \\ \cline{2-6}  & \multirow{2}{*}{Fan} & \multirow{2}{*}{X11} & Reflecting UGC short video content and its presentation has the quality of attracting viewers’ interest and human touch, which can meet users’ interesting needs & Sentiment value of the special evidence sentences related to “audlovisuality” in user comments \\ \cline{2-6}  & & & & Reflecting UGC short video content and its presentation has the quality of attracting viewers’ interest and human touch, which can meet users’ interesting needs & The sentiment value of the special testtimonials related to “interesting” in user comments \\ \hline \end{tabular}
\end{table} 
Table 2: UGC short video value assessment index system.