## 4 Results
### Design Changes  
This section presents the design changes based on users' written and direct feedback, as well as conclusions from the SUS and SEQ questionnaire. The first design revision concerned the way buyers could receive updates from their favorite stores. The SEQ evaluation had an average of 5.6, a low score when compared with results from other tasks. Furthermore, the heatmap revealed users tended to feel lost in looking for right place to click, thus exposing a UX issue (Figure 10). In the original design, below the Biography section, there was a simple text button without borders, presenting a heart icon along with the text \"add atelier to favourites\" and the number of current followers; this design solution caused a degree of confusion, as it was not easily perceivable that it was a button for being just plain text. Four users had difficulty finding this option. According to user 2 from the buyer group, the copywriting was not clear enough:  
I had trouble in the task to add her \"atelier\" to my favourites (...) I'm not sure what it meant (...) Is like following her? (...) it would be better if you can just \"follow\" her like in social media (...) I think people would like to follow to receive updates (if she has a sale or new products in her store). As a consequence, this section was tweaked by removing the icon and placing a light, more intuitive button with the word \"follow\" (Figure 11). Additionally, in order to avoid unnecessary competition and as the purpose of this action is to receive updates about the store, the number of followers could be omitted. Figure 10: Heatmap. Self-source, 2020. A second suggestion was provided by two users, concerning the way buyers could visit the seller profile. When in a product detail page, right below the attributes of a product, there was a component where users could click to visit the seller profile. However, there was another button close to it that opened a chat pop-up for sending messages to the seller. By having a dark color, it called the attention of these two users that intuitively clicked on it. The button was therefore replaced with a \"visit store\" option, while the quick message button, as a secondary feature, was placed below as a single component (Figure 12). A small button with a dialogue icon was considered, but users found that text would be a better option for being more inclusive of a range of users. The buyer can also click on the name or photo to be redirected to the seller's page. The last design change in this prototype was the profile view option. The previous design had the name of the buyer (when logged in), along with a down chevron and a bell icon for notifications. Users argued it would be more intuitive to have a picture placeholder similar to \"social media\" (said user 1), as internet users are generally familiar with social media, and this feature can therefore influence other web experiences. The user can also upload their photo: This feature can be used in the review system, to provide more \"credibility for being from a specific person\", as user 5 said. Besides this change, the copy of the checkout button was changed to \"cart\", instead of \"bag\", as it tends to be a more familiar word in the process of shopping physically. Figure 11: Design change: Follow button. Self-source, 2020. Figure 12: Design change: Visit store button. Self-source, 2020. With regards to the group of sellers, few modifications were made because, as seen in the SUS evaluation, the previously alterations made seemed sufficient to improve the user experience up to the desired standard. However, two users mentioned the button in the landing page for opening a store: The previous design had the words \"open atelier\", which caused relative confusion with the website name. It was thus replaced by \"open store\", helping in SEO as a consequence. Users also suggested changing the background color of that button to orange for further visibility.