## Appendix A Topic Modelling Results (Including Most Frequent Words and Assertions)
* Enter a different geographical market by partnering with or purchasing local companies. * Improve links, interactions, and shared purpose with locals in each region the company operates in. * To globalize a local product, develop core product that can be readily disseminated worldwide. * Integrate local innovation into global themes, products, and services. * Include local actors in your global communication system and learn from multiple local experiences. * _Topic 4--CB--Customer base (customer, stakeholder, user, supplier, loyalty, referral)_
* Apply big data analytics to produce insightful information about users, suppliers and customers to enhance shopping pattern analysis, improve customer experience, predict market trends, provide more secure online payment solutions, increase personalization, optimize and automate pricing, and provide dynamic customer service. * Attract traffic and new customers by targeting and retargeting users from search engines, referrals, adds and social media. * Engage customers to produce testimonials, reviews and ratings that help new customers to make purchasing decisions with knowledge of other customers' experiences. * Provide rewards that satisfy customer needs for recognition of their loyalty. * Continuously improve user interfaces and applications that directly influence the entirety of customer experience including personalized content, quality messaging, and the delivery and returns process. * Implement a stakeholder-centric approach to satisfy stakeholder expectations in all markets. * Automatically extract the information a user, customer, investor, or stakeholder wants from the vast amount of available information. * Build internet-based capabilities to acquire and retain customers during the initial stages of the company's life cycle. * Define the ideal target customer profiles and engage them relentlessly. Use an end-to-end solution that links procurement directly with end customers to eliminate or reduce inventory and the number of intermediaries between the company and customers. * Enable employees, customers, users, investors, and other relevant parties to automatically extract information from company data for the purpose of decreasing costs and adding value to other stakeholders. * Establish trust and positive rapport with your customers that leads to long-term, mutually beneficial business relationships. * Adjust to your customers' moods and work to find common ground to build familiarity. * Listen to your customers, take their feedback seriously, and adjust operations as needed. * Digitize as much of your company as you can to create value for customers, reduce costs, and increase security. * Deliver better performance on the metrics that customers care about. * _Topic 5--CI--Continuous improvement (offer, channel, artificial intelligence, threshold, value chain, data)_
* Continuously improve individuals, operations, and infrastructures to advance and deliver a portfolio of innovative offers. * Apply processes that make offers easier to understand, produce, and deliver. * Invest to improve cybersecurity of the value chain. * Expand information about the company, its offers, its achievements, and its affiliations. * Apply processes that continuously improve the cybersecurity of the company as well as its offers, channels, and resources. * Adapt offers to each market. * Provide a variety of complementary offers to each market. * Sell online using a variety of online and offline promotional channels. * Sell offers the target market perceives to be better than relevant alternatives. * Strengthen cybersecurity attributes of offers compared to competitors. * Use scientific and technological advances to develop innovative offers. * Broaden company offers to address more customer jobs to be done. * Unbundle the value chain and the jobs to be done within it to outsource lower value tasks to freelance workers and perform higher value tasks internally. * Use data and artificial intelligence to personalize offers to consumers.