## 5 Discussion
The involvement of human capital in the production process is therefore reduced, allowing skilled workers to be redeployed to work in departments responsible for maintaining and coordinating process engineering. Automation effectively contributes to improving the quality and efficiency of the production process itself, as well as the final product--there is a reduction in costs associated with complaints or returns. Short production lines or even single-product lines are possible by placing a QR code label on each piece of the product. The retooling of the line takes place automatically. Primary and advanced factor conditions are the obligatory inputs required by any company to compete in the market: human resources, physical resources, knowledge resources, capital resources, infrastructure resources. In the woodworking industry, the availability of skilled workers and labor costs play a key role. Another important element is the rising cost of energy, which affects the profitability of the production process and the margin of finished products. For some time now, the industry has also been struggling with limited access to raw materials such as timber, MDF, chipboard, steel sheeting, and chemical products (varnishes and adhesives), which significantly increases their prices. Reducing the consumption of materials reduces the costs associated with the purchase and storage of raw materials. Additionally, the costs related to waste management and energy consumption will decrease, which will translate into improved work safety. Ultimately, all these measures will reduce the unit technical cost of manufacturing by about 3-5%. The presence of related and supporting industries accelerates the process of innovation and upgrades the business. Cooperation can take place along the supply chain and it gives a great potential for synergies, as partners learn from each other [30,31]. Door production requires advanced cooperation with suppliers of production and process lines, raw materials from wood, wood-based and chemical industry, IT industry. Wood and metal industry clusters are also important in the industry. Demand conditions are fundamental elements for every company. They consist of: the structure of the demand, its size and growth patterns, and the internalization of domestic demand. If domestic customers are sophisticated and demanding as regards the product or service, they put pressure on producers to innovate faster and develop new products. This contributes to building the manufacturer's competitive advantage in the industry [32,33]. The launch of the TechnoPORTA line will enable the introduction of new collections of industrial wood-based doors to the market with the possibility of maximum consideration for the individual needs of demanding customers. This fits in with the megatrend of mass customization clearly visible in various industries. Consumers expect manufacturers to offer mass-produced products tailored to their individual, personalized needs [15,34]. This is possible due to innovations that enable the provision of goods and services that meet individual customer needs with mass production efficiency [35,36,37]. Customers will be able to individually specify their order within a range that significantly exceeds the existing offers of Polish door manufacturers. Each door can be personalized by, among other things, making different milling profiles, using different types and colors of veneres and edging on individual surfaces of the leaf, making oversized doors, finishing edges in postforming technology, and using any types of fittings. The application of these solutions makes it possible to introduce products with unique features and various applications to the market. It is worth noting that an important element influencing buyers' preferences is fashion in interior design.