## 1 Introduction
China's CE model is highlighted in its \"13 th Five-Year Action Plan for Environmental Protection,\" which includes strategies for promoting circular production, resource efficiency, and responsible consumption [15]. The European Union's CE model focusses on an \"Action Plan\" and a \"Green Deal.\" These include extensive initiatives along the entire lifecycle of products aimed at fostering sustainable production and consumption and ensuring that the resources used are kept in the EU economy for as long as possible [16]. In Latin America, and Mexico in particular, the concept of CE is relatively new. Circular models in the country are still in a process of discovery and analysis. Most Mexican industrial operations are based on linear processes that extract non-renewable resources and produce waste, lacking the capacity to reuse them. The Mexican government and industry do not seem to have a clear understanding of CE. Information related to the CE and studies about the consumer behavior of electronics in Latin America, and in Mexico in particular, from an e-waste management perspective, is limited. To prove this, the authors conducted a literature review in the SCOPUS database during Autumn 2020 using three keywords--\"circular economy,\" \"e-waste,\" and \"electronic waste\"--and then filtered the 14,707 resulting documents based on their focus on Latin America and/or Mexico. The final results returned just six publications: three focused on Mexico [9; 12; 17], two in Brazil [18; 19] and one in the Caribbean Islands (viz. Aruba, Barbados, Grenada, Jamaica, and Trinidad and Tobago) [20]. The aforementioned search results were complemented with a search of governmental reports developed by the Mexican Ministry of Environment and Natural Resources (SEMARNAT) for the last seven years [21; 22; 23], given that the unit of analysis of this research work is \"Mexico.\" Because of this lack of studies on consumer behavior in Latin America, we have no evidence about different patterns of behavior between Mexico and other countries of the region. We can assume, however, that the behavior is similar. This claim is supported by international studies that show several similarities [24; 25; 26; 27; 28]. In Mexico, the electronic industry has significant potential for circularity. Since 2012, the economic production of EEE for 2020 was estimated at $76.54 billion USD [29]. This involves a high generation of WEEE in the country. Thus, new research and strategies on how to collect this waste to optimize and recover raw materials with the consumer are imperative. The research reported here contributes to the state-of-the-art knowledge about consumer behavior in Mexico regarding electronics and considering the qualitatively and quantitatively dimensions. This research is also an important driver to start and support circular modeling processes in Mexico's electronic industry. This analysis is based on a national survey carried out explicitly for this purpose in 2018. The main issues addressed were the environment, usage, consumption patterns, and how people handle their end-of-life electronic products. This study is structured into five parts. After the introduction, a literature review is presented, analyzing aspects related to CE in the electrical and electronics industry as well as the consumer behavior surrounding these products on a national and international scale. The third section explains the survey methodology applied to 1000 people in 32 Mexican states that were analyzed using the Statistical Package for Social Sciences (SPSS) software. We also discuss the results, referring to both the national and international contexts. The last section concludes the study by demonstrating certain patterns of circularity and the consumer's limited environmental consciousness regarding extending the lifetime of electronic products.