## 3 Results
### Summary of the Selected Articles
#### 3.1.3 Marketing
\begin{table}
\begin{tabular}{c c c c c} \hline \hline \multicolumn{5}{c}{**Industry**} \\ \hline
**Databases** & **Articles** & **Illumination** & **Latencies** & **Instructions and Labels** \\ \hline \multirow{7}{*}{IEEE Xplore} & A practical evaluation of commercial & \multirow{2}{*}{-} & \multirow{2}{*}{+} & \multirow{2}{*}{/} \\  & industrial augmented reality systems in an & & & \\  & Industry 4.0 shipyard [32]. & & & \\ \cline{2-5}  & A review of industrial augmented reality & \multirow{2}{*}{-} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & systems for the Industry 4.0 shipyard [33]. & & & \\ \cline{2-5}  & C.DOT—convolutional deep object tracker for & \multirow{2}{*}{*} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & augmented reality based purely on synthetic & & & \\  & data [9]. & & & \\ \hline \multirow{7}{*}{Science Direct} & Food 4.0: Implementation of augmented & \multirow{2}{*}{/} & \multirow{2}{*}{-} & \multirow{2}{*}{*} \\  & reality systems in the food industry [36]. & & & \\ \cline{2-5}  & Creating an open-source augmented reality & \multirow{2}{*}{/} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & remote support tool for industry: Challenges & & & \\  & and learning [15]. & & & \\ \hline \multirow{7}{*}{Google Academic} & Maintenance in aeronautics in an Industry 4.0 & \multirow{2}{*}{-} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & context: The role of augmented reality and & & & \\ \cline{2-5}  & additive manufacturing [34]. & & & \\ \cline{2-5}  & Technology acceptance model for augmented & \multirow{2}{*}{/} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & reality and building information modeling & & & \\ \cline{2-5}  & integration in the construction industry [12]. & & & \\ \cline{2-5}  & MARMA: A mobile augmented Reality & \multirow{2}{*}{/} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & maintenance assistant for fast-track repair & & & \\ \cline{2-5}  & procedures in the context of Industry 4.0 [35]. & & & \\ \hline \multirow{3}{*}{[PERSON] \& [PERSON]} & Disassembly sequence planning validated & \multirow{2}{*}{/} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & thru augmented reality for a speed & & & \\ \hline \multirow{7}{*}{[PERSON]} & The efficient integration processing of \multirow{4}{*}{/} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\  & production data into augmented reality-based & & & \\ \cline{1-1}  & maintenance of machine tools [37]. & & & \\ \cline{1-1}  & Improving AR-powered remote assistance: a & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\ \cline{1-1}  & new approach aimed to foster operator’s & & & \\ \cline{1-1}  & autonomy and optimize the use of skilled & \multirow{2}{*}{/} & \multirow{2}{*}{/} & \multirow{2}{*}{*} \\ \cline{1-1}  & resources [38]. & & & \\ \hline \hline \end{tabular}
\end{table} 
Table 4: The main AR characteristics found in the articles for industry. It is believed that AR can substitute some physical products if the clients become used to being in contact with realistic and sophisticated AR content, this will generate a new era of AR transformation where common and cheap places will become well designed and fancy spots with complex holographic objects and decorations. Among the products more accepted for substitution for AR holograms are post-it notes, clocks, signs, posters, and calendars, but it does not mean that in the future there will be more objects to be accepted and changed for AR products, according to a study made by [PERSON]. The important relevance of AR in marketing products is that companies today should make an analysis of disruptive technologies, such as the use of AR, that can make their businesses grow [47]. A purchase experience of a lamp with AR in Amazon was analyzed through two studies with 238 students divided into 118 using AR and 120 users with traditional purchase experiences. The objective was to obtain affective responses toward the product as well as enjoyment and inspiration through the Amazon app.