# Virtual Try-On Systems in Fashion Consumption: A Systematic Review
## 1 Introduction
### Research Gaps
\begin{table}
\begin{tabular}{c c c c} \hline
**Study** & **IIT** & **Application Context** & **Key Insights** \\ \hline
[31] & VR, AR & Non-specific &
\begin{tabular}{c} Comparative analysis of AR and VR in retail. Synthesizes debates on motives, applications, and consumer acceptance, proposing a future research agenda. \\ \end{tabular} \\ \hline
[35] & VR & Non-specific &
\begin{tabular}{c} Explores VR shopping behavior, identifying gaps in \\ human-computer interaction. Advocates for research on social \\ dimensions and eye-tracking in VR shop design. \\ \end{tabular} \\ \hline
[29] & VR, AR & Tourism &
\begin{tabular}{c} Highlights gaps in technology awareness, usability, and time \\ commitment in tourism applications. Proposes theory-based \\ research for VR/AR adoption. \\ \end{tabular} \\ \hline
[28] & VR & Food &
\begin{tabular}{c} VR creates complex, realistic environments for food sensory \\ evaluation and substitutes real-life settings for purchasing behavior \\ studies. Validates VR as a tool for investigating consumer behavior \\ towards food. \\ \end{tabular} \\ \hline
[36] & VR & Non-specific &
\begin{tabular}{c} Validates VR’s ability to replicate real-life behavior and influence \\ consumer decisions. Recommends expanding VR applications and \\ developing interactive environments. \\ \end{tabular} \\ \hline
[30] & VR, AR & Non-specific &
\begin{tabular}{c} Maps design artifacts to influential purchase factors. Highlights \\ gaps in virtual commerce and introduces meta-commerce as a future trend. \\ \end{tabular} \\ \hline
[37] & AR & Non-specific &
\begin{tabular}{c} Proposes an S-O-R-based conceptual framework for AR adoption, \\ emphasizing user experience design and multidisciplinary \\ perspectives. \\ \end{tabular} \\ \hline
[32] & AR & Non-specific &
\begin{tabular}{c} Demonstrates AR’s impact on utilitarian and hedonic values, \\ perceived risk, and behavioral intentions. Suggests exploring the \\ social and behavioral aspects of AR. \\ \end{tabular} \\ \hline
[38] & AR, VR, MR, 3D & Non-specific &
\begin{tabular}{c} Conducts a holistic analysis of AR, VR, MR, and 3D using the TCM-ADO framework. Provides implications for future research \\ and practice. \\ \end{tabular} \\ \hline
[39] & AR & Non-specific & \begin{tabular}{c} Shows AR’s ability to enhance utilitarian and hedonic shopping \\ experiences, leading to higher purchase intentions, app reuse, and \\ recommendations. \\ \end{tabular} \\ \hline This study & \
\begin{tabular}{c} VTO, VR, AR, \\ avatar \\ \end{tabular} & Fashion &
\begin{tabular}{c} Synthesizes factors influencing consumer behavior and technology \\ adoption in VTO systems, offering practical frameworks for the fashion industry. \\ \end{tabular} \\ \hline \end{tabular}
\end{table} 
Table 1: Comparison of this review with other literature reviews. This work aims to provide a structured evaluation of the evolution and implementation of VTO in fashion retail, focusing on its impact on consumer behavior, including purchase and adoption intentions. Through a systematic review of existing literature, we identify and analyze the main factors shaping consumer decisions and the operational mechanisms of VTO. By clarifying the relationship between VTO system components and consumer influencing factors, we offer recommendations for future research on VTO application in the fashion industry. This research contributes to scholarly discussions by detailing the internal workings of VTO and uncovering hidden factors affecting customer engagement. Practically, our findings provide tested frameworks that help retailers design and optimize VTO systems. By integrating insights from this review with actionable strategies, retailers can better leverage VTO to meet changing consumer demands, enhance user experiences, and improve operational efficiency in the digital era. The paper is structured as follows: Section 2 describes the methodology used for assessing studies within the literature review. Section 3 discusses the key findings from reviewed works and outlines future research opportunities.