## 3 Results
### The Results Obtained Through Quantitative Analysis
\begin{table}
\begin{tabular}{c c c c c c} \hline \hline
**No.** & **Questions Addressed to Respondents** & **Frequent Answers** & **\%** &
\begin{tabular}{c} **Less Frequent** \\ **Answers** \\ \end{tabular} & **\%** \\ \hline \multirow{2}{*}{1.} & What brand is the smart phone? & Apple & 37.9 & Realme & 0.4 \\  & Samsung & 36.2 & & & \\ \hline \multirow{2}{*}{2.} & Where did you buy your last mobile & \multirow{2}{*}{Physical store} & \multirow{2}{*}{64} & I don’t know (I received it as a gift) & \\  & phone from? & & & & \\ \hline \multirow{3}{*}{3.} & The brand of the next mobile phone I will & \multirow{2}{*}{Apple} & 41.4 & OnePlus & 0.4 \\  & buy will be: & Samsung & 24.5 & & \\ \hline \multirow{2}{*}{4.} & The telephone is a symbol of social status. & Strong disagreement & 30 & Strong agreement & 7.2 \\  & Neutral & 28.2 & & & \\ \hline \multirow{2}{*}{5.} & The price-quality ratio is the most & \multirow{2}{*}{Strong agreement} & \multirow{2}{*}{45.6} & Strong disagreement & 4.2 \\  & important when purchasing a phone. & & & & \\ \hline \multirow{2}{*}{6.} & Regardless of the brand, the most & \multirow{2}{*}{Strong agreement} & \multirow{2}{*}{61.5} & Strong disagreement & 1.8 \\  & important thing is the product’s technical & & & & \\ \hline \multirow{2}{*}{7.} & Before purchasing a phone online, I will & \multirow{2}{*}{Neutral} & 26.8 & Disagreement & 14.9 \\  & test the phone in a physical store: & & & & \\ \hline \multirow{2}{*}{8.} & Before purchasing a phone online, I will & \multirow{2}{*}{Strong agreement} & \multirow{2}{*}{73.2} & Disagreement & 1.1 \\  & read reviews about it. & & & & \\ \hline \multirow{2}{*}{9.} & I think I can get a better price for a phone & \multirow{2}{*}{Strong agreement} & \multirow{2}{*}{32.7} & Strong disagreement & 3.3 \\  & online. & & & & \\ \hline \multirow{2}{*}{10.} & Gender & Feminine & 65.6 & Masculine & 34.4 \\ \hline \multirow{2}{*}{11.} & Total monthly income & 3500–4999 & 21.2 & 20,000+ & 3.1 \\ \hline \hline \end{tabular}
\end{table} 
Table 5: A summary of the most common answers provided by the respondent. the future. Samsung remains the second most preferred brand, with 24.5% of respondents expressing interest in purchasing a Samsung smartphone. The preference for Apple in future purchases suggests high brand loyalty, reinforcing its strong presence in the premium smartphone market. Notably, OnePlus is the least preferred brand, selected by only 0.4% of respondents, which indicates limited consumer awareness or demand for this particular manufacturer within the given sample. The perception of smartphones as a symbol of social status was also assessed in the survey. The results show that 30% of respondents strongly disagree with the idea that smartphones serve as a status symbol, while 28% remain neutral on the subject. Only 7.2% strongly agree with this statement, suggesting that, within this sample, smartphones are viewed more as functional tools rather than as indicators of social hierarchy. This finding aligns with contemporary trends where practicality, technological features, and brand reputation tend to outweigh luxury perceptions in consumer decision-making. Another critical factor influencing purchasing decisions is the price-to-quality ratio. The majority of respondents (45.6%) strongly agree that the price-to-quality ratio is the most crucial factor when purchasing a smartphone, while only 4.2% strongly disagree. This indicates that consumers prioritize value for money, expecting a balance between the cost of the device and the technological advancements it offers. Furthermore, the results reinforce the importance of technical specifications in consumer decision-making. A significant 61.5% of respondents strongly agree that, regardless of brand, the most crucial factor in choosing a smartphone is its technical characteristics.