## 6 Discussion
### Post-Heavy Users: Official Campaigns and Structured Communication  
In Section 5.1, our posting and commenting behavior analysis revealed that post-heavy users frequently share large volumes of nearly identical posts, resulting in more than a 50% reduction in the total post count after deduplication. This behavior is reminiscent of \"mass fan campaigns\", in which fans repeatedly post promotional content--such as voting reminders or calls for collective action--to maintain visibility in a rapidly updating feed. On social media platforms like Twitter, however, duplicated or repeated posting is generally viewed as undesirable behavior, often classified as spam or overt promotion rather than standard user activity [53; 54]. Moreover, such duplicated content risks being flagged by platform algorithms as originating from false or fake accounts [55; 56].  
Despite their repetitive nature, the posts submitted by post-heavy users in fan communities generally serve as announcements or calls to action (for example, encouraging fellow fans to vote), rather than mere spam, as illustrated in our linguistic analysis (see Section 5.2).  
A closer examination of linguistic patterns reveals that post-heavy users often employ a highly analytic and structured style, suggesting a more formal and carefully organized approach to random engagement. This aligns with previous findings highlighting analytic language use as indicative of a deliberate, cognitively engaged style, often associated with professional or authoritative communication [44]. Additionally, the frequent use of collective pronouns, particularly '_we_', resonates with established theories on collective identity within random communities, underscoring a strong sense of shared identity and common goals [57]. Moreover, lower scores observed in the Authentic dimension among post-heavy users suggest a strategic self-presentation similar to online influucers or public figures who carefully manage their persona to align with audience expectations and community norms [44; 58]. Correspondingly, minimal use of affective expressionsand emojis points to emotional restraint, reflecting their prioritization of clear, direct communication aimed at efficiently disseminating important random-related information rather than informal emotional exchanges.  
Conversely, when examining their commenting behaviors, post-heavy users displayed notably higher Clout and Drives scores coupled with elevated scores in the Social dimension. Theoretically, higher Clout indicates perceived authority and confidence, which in this context signifies that their comments often serve as guiding or coordinating contributions within community discussions [59]. The increased Drives scores, reflecting motivations and goal-driven narratives, emphasize their instrumental engagement in community management and fan-driven campaigns (for example, \"Let's vote...\" and \"Why don't we...\"), aligning closely with strategic user behaviors documented in digital random research [60]. Additionally, the increased Social dimension scores in comments highlight their active participation in social interactions and their adaptability to less formal, yet strategically important, conversational contexts. Despite maintaining relatively lower Authentic and Affect scores across posts and comments, their linguistic adaptability suggests sophisticated social and communicative strategies that dynamically adjust based on interaction contexts, mirroring multifaceted communication patterns typical within online random communities [61]. This nuanced linguistic adaptability provides deeper insight into the strategic roles that superfans assume, extending beyond mere engagement metrics to illuminate underlying user intentions and community dynamics.