## 5 Discussion
### Practical Implications  
This study provides actionable insights and practical implications for various stakeholders, including social media platforms, policymakers, the general public, businesses, and IS researchers. These implications emphasize the utility of the proposed propaganda detection methodologies in combating misinformation and fostering a trustworthy digital environment.  
_First_, social media platforms stand to gain significantly by adopting advanced propaganda detection techniques. Integrating the algorithms developed in this study can improve content quality and protect users from harmful propaganda, thereby enhancing user trust and engagement. This improved content integrity can bolster platform credibility, fostering sustainable growth and user loyalty. By employing robust detection filters, platforms such as Twitter and Facebook can effectively eliminate misleading content, delivering accurate and reliable information to their audiences. Such measures are critical in maintaining brand reputation and ensuring a positive user experience, ultimately supporting their long-term viability in a competitive digital ecosystem.  
_Second_, policymakers can utilize these findings to establish and enforce regulatory frameworks requiring social media platforms to adopt effective propaganda detection mechanisms. By setting industry standards and accountability measures, policymakers can ensure the integrity of information shared online while safeguarding user privacy. This regulatory intervention can also curb cybercrime, fraud, and the dissemination of malicious content, thereby preserving the digital ecosystem's integrity. Additionally, by promoting the implementation of advanced propaganda detection technologies, policymakers can contribute to the circulation of accurate and unbiased information, fostering public welfare, social equality, and freedom of speech.  
_Third_, the general public is empowered through this research, as it provides accessible tools and methodologies for detecting and reporting propaganda. By fostering awareness and encouraging active participation, users can contribute to a safer and more reliable digital environment. This not only enhances individuals' ability to critically evaluate online content but also cultivates a culture of collective vigilance against misinformation. Furthermore, businesses can benefit by employing these methodologies to monitor and address propaganda campaigns targeting their products and services. By using tools informed by this study's findings, businesses can protect their reputation and maintain customer trust by identifying and mitigating propaganda campaigns aimed at discrediting their brand.  
_Fourth_, IS researchers are presented with opportunities to extend this work by exploring culturally nuanced solutions to the challenges of propaganda detection. The perception and impact of propaganda can vary significantly across cultures. For example, in one context, it might involve promoting political agendas, while in another, it could center on misinformation about religious or social issues. Developing methodologies tailored to these local preferences can enhance the effectiveness and precision of propaganda detection. This culturally aligned approach not only enriches the theoretical landscape but also improves the practical applicability of research, enabling a deeper understanding of how propaganda manifests in diverse sociocultural contexts.  
By addressing the needs of these stakeholders, this study provides a comprehensive framework for combating misinformation and propaganda, fostering a more informed and equitable digital society. The practical implications emphasize the importance of collaboration among platforms, policymakers, users, and researchers to ensure the integrity of digital communication and safeguud public trust in online information.