# Methodology for Assessing the Digital Image of an Enterprise with Its Industry Specifics
## 1 Introduction  
At the moment, the development of the economy goes hand in hand with the development of informational technologies. Today, we are witnessing the fifth informational revolution associated with the development of global information and telecommunication networks, covering all countries and continents and simultaneously affecting each person individually. This stimulates the development of the informational structure of society, and, as a result, it is the information revolution that currently determines the most important competitive advantages of companies. Information comes from various sources: the company itself, its counterparties, suppliers, consumers, and many others. Increasing flows of information from different directions aggravates a long-existing problem; you need to understand what kind of information is needed to make specific decisions. The problem of finding and selecting relevant information existed as early as the beginning of the 19 th century, when the process of making paper from cellulose was mastered. Paper prices fell, and the financial sector began to use this material everywhere. For financial businesses, a lot needed to be written down, and it was desirable to have records in several copies. If, earlier, people wrote down only the most important things, then, with the advent of cellulose paper, they began to write down absolutely everything. Over time, carbon paper, typewriters, and even standardized forms emerged. A new problem arose--an overabundance of information. Entrepreneurs simply put all the papers in bundles, tied them with ribbons, and stuffed them into a cabinet in huge piles. As a result, it was impossible to understand where to find the necessary information or determine whether it existed at all. Due to such measures, some companies were mired in debt and went bankrupt. Only after almost a century, in 1890, was a special box for storing papers invented, which greatly simplified the process of working with documents; you could simply pull out the desired drawer and find the necessary folder [1]. However, over time, much changed; paper media faded into the background, personal computers and the Internet appeared, and the information environment has been integrated into our lives. A whole digital world with information about objects in the real world has emerged. Many companies driven by economic interest are trying to integrate into the digital world as soon as possible. Only one thing has remained the same: an excess of information, including information about the companies themselves [2; 3]. Based on this, as a topic considered in our work, we studied the information published on the Internet about enterprises, taking into account industry specifics. The courier delivery and transportation industry was chosen as an example. Thus, 130 years after the invention of paper boxes, we faced a similar task--to make similar \"boxes\" but in the digital space. We developed a number of universal methods for analyzing the performance of an enterprise, taking into account its industry specifics to consider their degree of influence on the functioning of the enterprise and its position in the competitive environment in the industry. We systematized the received information into \"digital boxes\" and tried to visualize it for a more visual representation. This opened up the opportunity for company management and other stakeholders to make more reliable decisions, as they can be provided with well-organized data. In this work, we created a system on the basis of which enterprises can be analyzed, and, subsequently, each enterprise can be given a set of recommendations that will allow the organization to solve problems in managing its own information background and remain competitive in the informational economy. The accelerated development of industry 4.0, the high pace of high technology development, and the testing of socio-economic modernity set the trend for enterprises to introduce advanced IT technologies and modernize their own business processes.