## 5 Implications
### Managerial Implications  
The first finding of the study shows that the attitude towards a robotic golf caddy is affected by its performance expectancy, which suggests the need for golf course managersto emphasize the advantages of using a robotic golf caddy over a human caddy. A golf caddy provides assistance to golfers for three or four golfers during a round of golf in South Korea. In South Korea, golf carts must stay on the cart path, which interferes with the round because the caddy is required to retrieve the golf clubs from the cart and bring them to the fairway. Nonetheless, using a robotic golf caddy increases the speed of the golf game, because one robotic golf caddy is in charge of one golfer. In addition, a robotic golf caddy would be highly convenient while playing golf, because a robotic golf caddy has a GPS chip installed in it in order to provide information on the distance to the pin [6]. Highlighting this kind of superior performance of a robotic golf caddy to potential consumers would result in a favorable attitude of the device. Second, the current study identified that effort expectancy is an important predictor of attitude towards a robotic golf caddy, and it suggests that it should make it easy for golfers to learn how to use a robotic golf caddy. This study recommends creating a video that is easily understandable for all golfers who use a robotic golf caddy. It would additionally be beneficial to make it mandatory for golfers to watch the video before using a robotic golf caddy. This will ensure that there are no issues when using a robotic golf caddy. In addition, if a system is introduced that can quickly solve problems that may arise while using the robotic golf caddy during golf games, golfers will have no difficulty using a robotic golf caddy. Third, our study found that attitude towards a robotic golf caddy is positively affected by social influence. This finding also has the following managerial implication. First of all, it is necessary to highlight that a robotic golf caddy represents cutting-edge technology, and people tend show off when they use new technology [85]. A robotic golf caddy also has a GPS tracker that operates in real time, which allows it to promptly locate the golfer should an accident occur while playing golf. Corporations that design and make robotic golf caddies additionally intend to incorporate AI technology into robotic golf caddies in order to provide golfers with swing recommendations and teach them course strategies [86]. This type of advanced technology with robotic golf caddies would make golfers feel that they are the pioneers of the trend. The fourth finding is that facilitating conditions aid in enhancing attitude towards a robotic golf caddy, which suggests that it is important to ensure that golfers can use a robotic golf caddy without any burden or difficulty. It is mandatory to use a caddy in South Korea when playing golf, and each team of four players is required to pay approximately USD 150 for the caddy fee. Disney's Oak Trail golf courses in the United States, in contrast, only charge golfers USD 10 per person to use a robotic golf caddy. They are therefore more likely to be positive about using a robotic golf caddy by emphasizing that using a robotic golf caddy can greatly reduce the financial burden on golfers. Fifth, perceived risk was found to have a negative effect on attitude, so it is necessary to stress that a robotic golf caddy is safe to use while playing golf. No incidents or accidents that are related to robotic golf caddies have, in fact, been reported. In addition, a robotic golf caddy is equipped with an aluminum battery, and there is no risk in game operation. There is enough power to finish 36 holes with a single charge [5]. Also, golfers would perceive a robotic golf caddy to have a low level of risk, because it can effectively navigate hilly terrain and rough patches with long grass. If golf course managers emphasize these points to golfers, they are likely to have a positive attitude towards a robotic golf caddy.