## 6 Implications of the Study  
This research has contributed to the extant literature in numerous ways. First, based on the researcher's knowledge, this is the first research to address the buying intention exhibited by Bangladesh's towards energy-efficient home appliance products. Although some research on this issue abounds in South Asian countries and other regions, studies from the perspective of developing countries such as Bangladesh are lacking. Second, the attitude-intention gap is a pressing issue experienced in individual behavior models, particularly eco-friendly products [37]. However, consumers express a highly positive attitude towards eco-product when quizzed, indicating a deficiency in intention-behavior, as many of these attitudes do not transform into intention or behavior. The current study addressed the issue to find possible reasons for such gaps in Bangladesh by incorporating green self-identity and environmental knowledge variables in the research framework. Third, the current study contributes to academia by establishing the moderating roles of green self-identity between attitude and buying intention. Existing research works mainly regard the green self-identity as having a moderating effect on the consumption value, intention or savings, label, operational and maintenance co-benefits, and intention, while overlooking the moderating impact of the green self-identity between attitude and intention using the TPB model. To the best of the author's knowledge, this study is one of the first to empirically examine how green self-identity moderates attitude-intention relationships. This knowledge will help to provide an understanding of the role of consumers' green emotion to bridge the attitude-intention gaps. Fourth, this study contributes to recent studies that found subjective norm to be a determinant of both attitude and behavioral intentions [118; 119] in a single model in other fields. Rarely, the subjective norm was observed to be simultaneously significant with the attitude and intention, and none of the studies on the purchase of energy-saving home appliance products claimed to have both impacts simultaneously. This study established subjective norms as a very important predictor of the behavioral intention of the purchase of EEHA. This will strengthen the schools of thought that are of the belief that external influence (subjective norms) matters in the implementation of purchase decisions and those that advocate for the enhancement of community engagement by the companies in addition to the presence in the markets. This study offers numerous practical implications for managers and policymakers. As the eco-label was proven to be associated with purchase behavior, the energy label must be placed on all equipment since it is a vital factor that individuals regard as premium. Therefore, the energy label must be visually appealing and indicate the energy categorization of the equipment. This recommendation may be more geared toward energy agencies. Second, the perceived behavioral control and green self-identity significantly influence the intention of residents to purchase EEHA. The buyers' belief in their ability to make decisions and control and their green emotions should be strategically targeted. Therefore, promotional campaigns should be actively undertaken by the seller to induce prospective buyers. The promotional activities could range from publicity, advertisement, and personal sales, to sales promotion like discounts to enable buyers to remain informed about the product and spur them to make a purchase decision. Third, according to confirmed Hypotheses 1 to 5, environmental concern and environmental knowledge influence the buying attitude and subjective norm and ultimately influence the buying intention of EEHA. Equipped with the role of a private enterprise, the government should promote environmental education and awareness programs.