## 5 Discussion
The observation and analysis of real-time responses on Twitter might be advantageous for such agencies in comprehending the issues, needs, and interests of the public pertaining to developments in this field. Furthermore, tracking those discussions would also help such agencies monitor any misinformation or the propagation of conspiracy theories on Twitter related to the recent developments of their existing products or new products. In addition to the above, it is essential that social media managers of exoskeleton companies and manufacturers possess a comprehensive understanding of strategies for content creation and publication on social media platforms for positively impacting sales, viewer engagement, network building, brand development, and building customer loyalty. Existing literature [142; 143; 144] indicates that individuals exhibit heightened alertness in the context of viewing, sharing, and engaging with content from social media platforms at their preferred time of day, which may either be in the morning or in the evening. Such findings are related to the findings of human behavior research, which indicate a significant correlation between self-reported alertness and an individual's preference for morning or evening activities. Specifically, those who identify as morning people tend to experience the highest level of alertness during the early hours of the day, while evening people exhibit peak alertness later in the day. Prior works [145; 146] have also shown that the popularity of a social media post depends on the time of its publication. Publishing content on a social media platform at times when the highest number of users are logged in and using the platform would ensure that the content receives the highest attention from the global audience in terms of views and engagement, which is expected to have a positive impact on sales. However, such works did not specifically present any findings that might be helpful for social media managers of exoskeleton companies and manufacturers. The work of this paper presents several findings that are expected to be helpful in this context. Figure 10 shows that the timeslots of 17 (representing the time window 16:01 to 17:00 in a 24-h format) and 16 (representing the time window 15:01 to 16:00 in a 24-h format) represent time windows when the highest number of Tweets about exoskeletons have been posted. Furthermore, this figure also shows that the timeslot of 6 (representing the time window from 5:01 to 6:00 in a 24-h format) represents the time window when the least number of Tweets about exoskeletons have been posted. This finding is expected to be relevant for social media managers of exoskeleton companies and manufacturers to schedule their posts on Twitter. For instance, for announcing any new products or developments related to existing exoskeletons, social media managers of exoskeleton companies and manufacturers could consider posting their Tweets between 3.01 p.m. and 5.00 p.m. for high attention and engagement from their target audience. Furthermore, any such Tweets should not be posted between 5:01 a.m. and 6:00 a.m., based on the findings of this study. Hashtags represent a significant aspect of conversations on Twitter, enabling users to engage in a decentralized discourse, provide contextual information to their Tweets, raise awareness about social matters, allow collective focus, and assist in online community development [147; 148; 149]. The use of hashtags in Tweets enhances its dissemination and amplification. The frequency of hashtags used in a post is a significant indicator of the likelihood of a Tweet being retweeted, which directly enhances user engagement. The use of a high number of relevant hashtags in a post has been shown to enhance its searchability and facilitate the promotion of such content [150]. However, such findings from these works did not focus on analyzing hashtag usage in the context of conversations about exoskeletons on Twitter.