## 3 Findings
### The Authority on Website Content  
The study's findings indicated that the authority on website content is not necessarily related to the formal or official position of responsibility, described in the previous section. Alternatively, the authority over website content is split according to the various topics, and thus the person in charge of providing answers on forums, creating, approving, and uploading content might not be the person officially appointed to the task of content management.  
In seven of the 11 websites represented by the study's interviewees, the content manager was authorized to create content either with the assistance of or pending the approval of the experts in the various fields.  
Thus, for example: \"...most often the information that goes online comes directly from the experts themselves or else they have approved and authorized it for online publication\", and \"physicians write the health-related information\". A physician who contributes to one of the sites said: \"I wrote all of the content on the website [pertaining to the physician's area of expertise]...\".  
According to the current study's cohort, those in position to approve the publication of content were the webmaster (2 organizations); an administrative authority from management (4 organizations); or both an administrative and an expert authority (2 organizations). [Content] is approved by those physicians [who wrote it], by the information center; actually it is approved by all of the authorities around here, for example the management...  
Interviewees representing five different websites referred questions posted on the website forum to the relevant authority:  
_...For example, in the Pediatric forum... there are practically seven people who provide answers. There's a dietician who's an expert... and there's the pediatrician and the endocrinologist... There's no way that anyone who is not an M.D. would be authorized to do what they do, [to answer queries]._  
An interviewee from a public organization noted that the webmaster does address non-medical questions on the forum. Based on the answers of interviewees representing three different websites (two belonging to large public organizations), the authorization to create and publish content on these websites spans a range of policies or systems for website content management: at one end of the continuum are the organizations that employ _rigid guidelines_ prior to the authorization and approval of content for publication: \"all of the distinguished and renowned experts [in a particular field] communicate the information to me. I seek the approval of those in charge, and based on this, I also help prepare information pamphlets...\". At the other end of the continuum there is _no process_ in place, such that virtually anyone could upload content, and it is not really clear who, if anyone, is in charge: \"the content management system is such that I can actually authorize people to upload and edit the content themselves. There are several people here whom I've trained so that they can upload content on their own...\". These patterns open up some questions related to reliability and accuracy of published content.