# Methodology for Assessing the Digital Image of an Enterprise with Its Industry Specifics
## 3 Results  
The Delivery Club company was analyzed as an example to demonstrate how the developed methodology allows companies to manage their digital image. The length of the company's tokens from the VK (illustrated in Figure 6) was small. Delivery Club ranked 10 th by this metric. This is explained by the fact that apparently the majority of consumer interaction with the company takes place through the company's mobile app and, thus, is not reflected in our study. In addition, it should be noted that the length of the Delivery Club tokens was much longer than that of the company Yandex Food--the direct competitor of the company. \begin{table}
\begin{tabular}{c c c} \hline \hline
**Company Name** & **VK Group Domain** & **Description** \\ \hline Transport company \textless{}PEC\textgreater{} & pecom & The largest Russian groupage cargo carrier since 2001 \\ \hline OZON & ozon & Online store with a wide range of products: electronics, clothing, cosmetics, books, pet supplies, groceries, and more \\ \hline AliExpress Russia & aliexpress & The main and official community of one of the largest marketplaces in the world \\ \hline DPD Russia & dpdru & Postal and cargo delivery service \\ \hline DHL Express Russia & dhlclub & Postal and cargo delivery service \\ \hline Delivery service Boxberry & boxberry\_ru & Delivery company \\ \hline Russian Post & russianpost & Largest postal operator in Russia \\ \hline CDEK Delivery & cdek\_express & Logistics operator with almost 2000 offices and representative offices in 19 countries, including more than 1700 in Russia \\ \hline Delovyye Linii & dellin\_ru & The company transports goods to any point in Russia and delivers from the countries of the EEU, Europe, Asia, and North and South America \\ \hline Delivery Club & deliveryclub & The largest food delivery service in Russia which cooperates with more than 20,000 restaurants in 38 cities. Company comments are open, and \\  & & most complaints are about delayed delivery \\ \hline Yandex Food & eda.yandex & Along with Delivery Club, is one of the largest delivery services in Russia \\ \hline RZD Logistics & rzdlogistics & Carries out delivery of goods in Russia, the CIS, and around the world by any means of transport. It is one of the leaders in the Russian market of logistics outsourcing for industrial enterprises. Provides comprehensive supply chain management services \\ \hline FM Logistic Russia & fmlogistic\_russia & Russian division of a French company providing services for the delivery and movement of goods \\ \hline \hline \end{tabular}
\end{table} 
Table 4: Results of collecting informational component tokens. \begin{table}
\begin{tabular}{c c c} \hline \hline
**Company Name** & **Number of Collected Posts** & **Number of Collected Comments** \\ \hline Russian Post & 161 & 6843 \\ DHL & 185 & 190 \\ CDEK & 323 & 32 \\ PEC & 265 & 745 \\ OZON & 905 & 3434 \\ AliExpress & 290 & 7604 \\ DPD & 205 & 52 \\ Boxberry & 267 & 1848 \\ Delovyye Linii & 310 & 26 \\ Delivery Club & 186 & 6017 \\ Yandex Food & 31 & 811 \\ RZD Logistics & 27 & 5 \\ FM Logistic & 14 & 10 \\
**Total** & **3169** & **27,617** \\ \hline \hline \end{tabular}
\end{table} 
Table 5: Information on the amount of data collected for selected companies. In the future, as the company has a mobile application that allows consumers to order food quickly and easily, Delivery Club should focus on maintaining it. Obviously, Delivery Club customers interact with the mobile application more often than they visit the VK newsgroup, and, therefore, posting information in the app is more effective. However, the company also needs to increase its activity on social networks. Through this communication channel, companies can inform consumers about their achievements and plans. Such information is not practically suitable for a company's mobile app, yet it is necessary to share this information with consumers. Another aim of the analysis was to determine the uniqueness of the image. According to this criterion, Delivery Club ranked 10 th.