## 5 Discussion
[33] that demonstrated that users prefer not to repair their equipment due to the high cost. These studies also show a lack of government legislation to encourage manufacturers to eco-design their products in a modular manner to facilitate their repair. They also show a lack of control of distributor promotions, marketing, and accelerated sales. Specifically, for the higher socioeconomic levels, electronic equipment might be considered no longer useful when a more fashionable product with better technological performance appears on the market. This encourages manufacturers and electronics stores to influence this market segment more heavily, without any regulation by authorities. This confirms the customer's exposure to unnecessary purchasing and consumption scenarios. In this sense, it is necessary to examine in detail what this pattern requires, to design an incentive scheme to extend cell phones usage. This also implies that stronger regulation to avoid or inhibit mobile phone companies from irresponsible practices that encourage the replacement of electronics before the end of their useful lifetimes. An incentives scheme could target electronics users who store them at home, often as decorative objects, or who simply throw them away. Approximately 30% of users carry out these practices. To create an attractive shared responsibility scheme, increased cell phone durability and separability would extend the amount of time that users can keep them. It would also bet more on CE by creating a design in which the manufacturer facilitates both the scaling of the phone's capabilities and its repair and recycling. The survey is very revealing in this regard. About 87% of the people indicated a willingness to use their cell phones for a longer time-period if retailers provided free service to repair and optimize their equipment and operating system or included a scheduled plan to change or replace the battery. In the current system, incentives are not properly aligned for greater circularity via repair or re-manufacture. Manufacturers and distributors making these tasks easier could pay off for the entire chain. Only 13% of consumers (always) want the latest models or wait for their mobile company to deliver a new cell phone with contract renewal. Although this percentage should not be dismissed, it is relatively low, which means that the majority of users are willing to keep their equipment for longer if conditions are appropriate. The low levels of repair and recycling indicate that both the design and implementation of measures is challenging and yet worth trying. There is no single action to this end,] but rather a myriad of well-crafted policy measures. The latter varies from augmenting the environmental awareness of consumers to compulsory measures to all those involved in the CE chain. This situation needs to be seen against the limited information provided by the government. Well-oriented economic incentives could play a significant role, and so does new technological capabilities that enable consumers to repair their electronics. Sound legislation and government regulation are key to increase the degree of formality in the industry. As we have found in previous research [12], in Mexico, only 10% of e-waste and recycling takes place in formal environments. Nationwide, there are only 153 firms that collect electrical and electronics waste [10]. So far, industries do have their own management plans, often without any connection with the established official guidelines [63]. One surprising result of the survey is that although with the right incentives, users are willing to use their equipment longer, they are unwilling to pay for its environmentally responsible disposal and reuse. More than half of the respondents were not willing to pay an ecological contribution or deposit when purchasing their equipment.