# Network Tower Sharing Analysis in Greece: A Structure-Conduct-Performance Approach
## 3 Results
### Government Policies--Conduct--New Market Structure
#### 3.3.3 New Market Structure  
Recapping what has been described so far in the above section, the two alternative mobile operators in Greece (Vodafone and WIND), taking advantage of government policies encouraging infrastructure sharing, initially decided to join forces through the creation of a joint venture back in 2014. The cooperation had a positive impact for them, and, as a result,their cooperation was deepened, passing in a second phase in 2020, which resulted in the creation of a new independent TowerCo in Greece. Following the SCP rationale, a scholar could observe that existing market conditions, alongside governmental policies and MNO's conducts, reshaped the market structure, not in terms of the incumbent's market share, but in terms of strengthening competition and involving a new player in the Greek mobile market, an independent TowerCo. The importance of such a restructuring is considered of vital importance in this study and will therefore be further analyzed, in terms of MNO's shares in micro and macro stations across Greece. It should be noted that the proposed shares are presented in ranges, since the precise numbers are confidential, according to EETT. Even though presenting results in ranges is not totally representative, it can reveal important information regarding market restructuring. Table 2 provides information regarding the micro and macro sites, before and after the market restructuring, which was provoked by the creation and entrance of a new player in the Greek mobile market, an independent TowerCo, namely Vantage Towers GR. When studying macro sites, it becomes clear that even though incumbent operator (Cosmote) retains its strength (45-55% of the whole macro sites), competition is rapidly increasing, since the new TowerCo performs a similar range of share in macro sites (45-55% of the whole macro sites), while Vodafone and WIND are expected to reach 0-5%. Vantage Towers may have fewer macro sites in absolute numbers, but plays a significant role in the market acting as an independent TowerCo, willing to provide collocation services to existing operators and new entrants, with more competitive commercial agreements than the incumbent operator. As far as micro sites are concerned, Cosnote retains its strength as well (45-55% of the whole macro sites), while the new TowerCo controls 25-35% of the whole number of micro sites, and while the two alternative operators (Vodafone and WIND) fall from 25-35% and 15-25%, respectively, to 5-15% each (Table 3). After market restructuring, each alternative operator holds a market share of 5-15% in micro sites, which is an important element for the analysis of the structure of the market, revealing a differentiation compared with macro sites' market structure. In both cases, macro sites and micro sites, no company is gaining market share larger than 45-55% that could affect competition. As far as macro sites are concerned, TowerCo is expected to easily reach 45% of market share, while Cosnote most probably will have a market share between 35-45%. In terms of micro sites, the expec \begin{table}
\begin{tabular}{c c c} \hline \hline
**Operator** & \
\begin{tabular}{c} **Share of Macro Sites Before** \\ **Market Restructuring** \\ \end{tabular} &
\begin{tabular}{c} **Share of Macro Sites After** \\ **Market Restructuring** \\ \end{tabular} \\ \hline Cosnote & 45–55\% & 45–55\% \\ \hline Vodafone & 25–35\% & 0–5\% \\ \hline WIND & 25–35\% & 0–5\% \\ \hline TowerCo & - & 45–55\% \\ \hline \hline \end{tabular}
\end{table} 
Table 2: Share of macro sites before and after market restructuring. \begin{table}
\begin{tabular}{c c c} \hline \hline
**Operator** & \
\begin{tabular}{c} **Share of Micro Sites Before** \\ **Market Restructuring** \\ \end{tabular} &
\begin{tabular}{c} **Share of Micro Sites After** \\ **Market Restructuring** \\ \end{tabular} \\ \hline Cosnote & 45–55\% & 45–55\% \\ \hline VODAFONE & 25–35\% & 5–15\% \\ \hline WIND & 15–25\% & 5–15\% \\ \hline TowerCo & - & 25–35\% \\ \hline \hline \end{tabular}
\end{table}