# XR Technology Deployment in Value Creation
## 4 Deployment Purposes of XR Technologies in Value Creation
### Optimization  
XR technologies offer possibilities to optimize value creation by enhancing existing activities or simulating additions in future activities [5; 36]. This leads to improvements in value creation by reducing the effort required to physically create situations to determine or convey knowledge or by adding a virtual component to a physical situation.  
Therefore, XR technologies appear in various studies focusing on optimization, where XR technologies are deployed along the value creation to achieve improvements. [PERSON] and [PERSON] demonstrate how the point-of-sales can be optimized through XR technologies by enhancing the in-shop experience for a potential user group, i.e., retail customers [58]. Besides, XR technologies can be deployed for optimized consumer engagement through increasing affordance, increasing sociability, and targeted offering of artifacts [69]. [PERSON] et al. identified the internal and external improvement of value creation through the new interaction possibilities given by XR technologies, realizing improvements in the process of conveying knowledge to a decision-maker [55]. In terms of interaction, XR technologies can optimize existing value creations by providing missing elements for the accessibility, interaction, and simulation of a DT [85]. XR technologies furthermore provide possibilities to execute preliminary process simulations, unleashing potential within value through the avoidance of creating real scenarios and accelerating the overall execution [10]. Another optimization use case is the simulation of the spatial relationship of components through a user experience to optimize the training of the manual skills of the users [86]. Furthermore, XR technology can optimize the product assembly planning processes, which is enabled by giving a virtual layout of a production setup and thus improving the planning process [65]. Additionally, the combination of three-dimensional depiction and the high level of interactions possible in a virtual environment enables the efficient utilization of resources and therefore provides an optimization within the dynamic scheduling of tasks [23]. Additionally, [PERSON] et al. mention the relevance of VR in the construction safety domain, as it can be utilized for preliminary hazard identification and safety training and education [60]. The avoidance of creating the physical situation through material-intensive construction and the early-stage recognition of required changes before the physical setup provide an overall optimization to value creation in the construction industry.  
The deployment of XR technologies is achieved by improving or enhancing processes through optimized knowledge transfer, improved interaction possibilities, autonomous simulation in XR, and the automated extraction of knowledge from it. This can be achieved by simplification through XR technologies for handling complex procedures. XR technologies can be deployed to present content target group-oriented for further training or for the simulation of real situations that enable the creation of new knowledge and experiences.