## 3 Organisational Data-Sharing Models  
The main value of any organisation is the ability to analyse data based on the information they have. As each organisation has a different type of operation, they could deal with different types of data, and it would suggest what analysis of data they would perform. This analysis is usually conducted on the business side, and the information collected is from their consumers. A business entity is usually referred to as an organisation that is engaged in commercial, industrial, or professional activities that produce and sell goods or services. The activities of these organisations can define their missions as either for-profit or not-for-profit (non-profit) [30]. There are also organisations that rely on external entities for a specific function or operation. These external entities are called third-party organisations, which are not part of the primary organisation but collaborate together [31]. The consumers, on the other hand, are usually individuals or businesses that purchase and consume the market goods or services of another business [32]. The entities within an organisation are motivated by day-to-day data. These data make up information that is collected from a specific entity, or it is driven data, meaning the data have been populated based on a task or process. There are two types of data that create this different information: first is consumer process data, and the second is business process data. Consumer process data contain personal information about an individual, which describes the identity or the attitude and behaviour of an individual towards a business product or service. Business process data is data about the business. These could include basic information about a business, employee details, and information about the operations, business products/services, and marketing/sales. As discussed above, most organisations fall into a business model category that defines the operation of their business, their business relationships, and their consumers. The main business models are three kinds: B2B, B2C, and C2C. Business-to-Business, or B2B, is a form of intercompany transaction between two businesses, such that one is a manufacturer or provider and the other becomes a retailer. The transactions between the businesses include trades, purchases, services, resources, and technologies [33; 34]. B2B data sharing is normally data about other businesses or consumers that can be used for marketing activities or to make decisions. The data that businesses usually share can be divided into two categories: business process data and consumer process data. Business-to-Consumer, or B2C, is a relationship between a business and a consumer or business acting as a consumer who are engaged in transactions, such as data, products, and services. The business is usually the entity providing the products and services, and the consumer entity is usually the end user of the goods. Depending on the type of consumer entity, they also provide data to the businesses. These data can be about themselves, or they could be data about how they interact with the products of the businesses [35]. The data that the businesses collect are based on the consumer (business). The businesses take advantage of this collected data to understand their consumers better and determine what their personalities are based on the products and services they provide. There are generally three types of data that businesses are interested in [36]. The personal data of their consumers, the engagement activities of their consumers associated with their business, and the behavioural data of their consumers when it comes to purchasing and using their products and services [36; 37]. These data are personal data, engagement, and behavioural data. Consumer-to-consumer, or C2C, is a business model that allows the transaction of goods and services between two consumers. This model is also known as peer-to-peer (P2P) in the e-commerce business model.