# Visual Selective Attention Analysis for Elderly Friendly Fresh E-Commerce Product Interfaces
## 4 Results
### Data Analysis
\begin{table}
\begin{tabular}{c c c c c c c} \hline \hline
**Experiment** & **Influence Factor** & **Group** & \begin{tabular}{c} **Average** \\ **Value** \\ \end{tabular} & \begin{tabular}{c} **Standard** \\ **Deviation** \\ \end{tabular} & \
\begin{tabular}{c} **Skewness** \\ **Coefficient** \\ \end{tabular} &
\begin{tabular}{c} **Kurtosis** \\ **Coefficient** \\ \end{tabular} \\ \hline \multirow{6}{*}{Page layout} & Visual sensitivity & Elderly & 2.9375 & 1.08183 & 0.019 & 1.311 \\ \cline{2-6}  & Youth & 1.5500 & 1.05006 & 0.362 & 0.265 \\ \cline{2-6}  & \multirow{2}{*}{Personal habits} & Elderly & 3.3750 & 1.04380 & 0.890 & 1.287 \\ \cline{2-6}  & Youth & 3.6000 & 1.01389 & 0.327 & 0.283 \\ \cline{2-6}  & \multirow{2}{*}{Personal memory} & Elderly & 2.1875 & 0.85000 & 0.564 & 1.091 \\ \cline{2-6}  & & Youth & 2.9000 & 1.05237 & 0.945 & 0.056 \\ \cline{2-6}  & \multirow{2}{*}{Personal knowledge} & Elderly & 1.1250 & 0.80000 & 0.665 & 0.092 \\ \cline{2-6}  & & Youth & 4.3500 & 1.03999 & 0.823 & 0.003 \\ \cline{2-6}  & \multirow{2}{*}{Personal emotions} & Elderly & 1.3125 & 1.10900 & 0.781 & 0.351 \\ \cline{2-6}  & & Youth & 2.0500 & 0.99868 & 1.380 & 0.476 \\ \hline \multirow{6}{*}{Brand color} & Visual sensitivity & Elderly & 1.7500 & 1.19099 & 0.448 & 0.824 \\ \cline{2-6}  & \multirow{2}{*}{Personal habits} & Youth & 1.5500 & 1.09097 & 1.003 & 0.236 \\ \cline{2-6}  & & Elderly & 1.3750 & 0.81914 & 0.580 & 0.564 \\ \cline{2-6}  & \multirow{2}{*}{Personal memory} & Youth & 1.6500 & 1.06803 & 0.852 & 0.776 \\ \cline{2-6}  & & Elderly & 1.6250 & 1.14746 & 0.425 & 0.599 \\ \cline{2-6}  & \multirow{2}{*}{Personal memory} & Youth & 1.8500 & 1.02441 & 0.516 & 0.703 \\ \cline{2-6}  & & Elderly & 1.0625 & 0.85000 & 0.665 & 0.092 \\ \cline{2-6}  & & Youth & 3.7500 & 0.80278 & 0.460 & 0.890 \\ \cline{2-6}  & \multirow{2}{*}{Personal emotions} & Elderly & 3.0625 & 0.79189 & 1.091 & 0.698 \\ \cline{2-6}  & & Youth & 2.5000 & 1.07017 & 0.534 & 0.882 \\ \hline \multirow{6}{*}{Focus style} & Visual sensitivity & Elderly & 3.1875 & 0.83371 & 0.756 & 0.558 \\ \cline{2-6}  & \multirow{2}{*}{Youth} & Youth & 2.1000 & 1.08324 & 0.730 & 0.742 \\ \cline{2-6}  & & Elderly & 2.3750 & 0.81022 & 0.894 & 0.010 \\ \cline{2-6}  & & Youth & 2.9000 & 0.88612 & 0.721 & 0.333 \\ \cline{2-6}  & \multirow{2}{*}{Personal memory} & Elderly & 1.5000 & 1.09545 & 0.927 & 0.391 \\ \cline{2-6}  & & Youth & 3.2000 & 0.87332 & 0.639 & 0.683 \\ \cline{2-6}  & & Elderly & 1.1250 & 0.80000 & 0.665 & 0.092 \\ \cline{2-6}  & \multirow{2}{*}{Personal knowledge} & Youth & 2.9500 & 1.06808 & 1.082 & 0.464 \\ \cline{2-6}  & & Elderly & 1.1250 & 0.84157 & 0.489 & 0.509 \\ \cline{2-6}  & & Youth & 1.3500 & 0.84516 & 0.302 & 1.263 \\ \hline \multirow{6}{*}{Text size} & Visual sensitivity & Elderly & 2.3125 & 0.86208 & 0.444 & 1.108 \\ \cline{2-6}  & & Youth & 1.2000 & 0.89443 & 1.161 & 0.734 \\ \cline{2-6}  & \multirow{2}{*}{Personal habits} & Elderly & 3.1250 & 0.80783 & 0.605 & 0.391 \\ \cline{2-6}  & & Youth & 3.4250 & 0.89578 & 0.355 & 1.035 \\ \cline{2-6}  & \multirow{2}{*}{Personal memory} & Elderly & 1.4375 & 1.09354 & 0.564 & 1.091 \\ \cline{2-6}  & & Youth & 2.1000 & 0.84732 & 0.487 & 0.884 \\ \cline{2-6}  & & Elderly & 1.1250 & 0.81000 & 0.092 & 0.665 \\ \cline{2-6}  & \multirow{2}{*}{Personal knowledge} & Youth & 2.7500 & 1.00955 & 0.346 & 0.015 \\ \cline{2-6}  & & Elderly & 2.0625 & 1.03659 & 0.259 & 1.049 \\ \cline{2-6}  & & Youth & 2.2000 & 1.08145 & 0.612 & 0.820 \\ \hline \hline \end{tabular}
\end{table} 
Table 8: Descriptive statistical analysis table of group differences including influence factors. selected samples P22 and P24, believing that cool colors such as green and blue are more suitable for fresh products.