## 6 Discussion
The findings of the study align with and reinforce patterns observed in prior research [35; 36; 49], indicating a consistent trend in positive sentiment concerning AI. In _WIRED_ magazine, the trend is also respected. The prevalence of predominantly positive sentiment in these articles echoes the optimism often associated with advancements in AI technology. The collective insights from the reviewed literature underscore a complex and nuanced understanding of AI within the public domain. However, it is important to recognize the existing dichotomy in the public perception of AI, with numerous studies highlighting a mainly negative view among the general public [12; 24; 25; 26; 49; 50; 51]. This discrepancy underscores a conflict between public opinion and the portrayal by the media, prompting an inquiry into the role of traditional media outlets, such as _WIRED_ magazine, in shaping these perceptions. Nevertheless, it should also be acknowledged that a majority of the academic articles evaluated in this work may have been written by AI experts, which may lead, to a certain extent, to a bias in the results obtained for AI's public perception. Entertainment media plays a crucial role in shaping perceptions, often leading to a contrast in which artificial intelligence is seen as a formidable adversary or a potential collaborator. The most frequent tendency is to perceive it in an adverse way rather than a confident way [24]. Additionally, personal encounters with AI in daily life, where ethnicity emerges as a critical factor, further refine these perceptions. The public's opinion on AI is revealed to lean between optimism and skepticism, largely dependent on trust in technological advancements [18; 25]. [PERSON] et al. explored the complex views people hold towards AI, influenced by factors such as trust, perceived risks, and societal attitudes. Their research highlights the role of trustworthiness, security, and governance in AI's acceptance, indicating that perceptions of AI vary widely, with some viewing it as a threat and others recognizing its potential for positive transformation. The study suggests that public opinion on AI is shaped by a range of factors, including individual trust levels and the perceived implications of AI on society [26]. These articles suggest a public attitude towards AI that is characterized by both apprehension and hopeful anticipation, indicating a complex landscape with varying degrees of skepticism influenced by individual differences and societal impact considerations. These results show a differing trend that will be useful for future research exploring the potential factors influencing public opinion concerning AI. While the results obtained in this work suggest a positive sentiment within this specific news outlet, it is crucial to consider the broader context of public discourse on AI and the multitude of factors contributing to varied opinions. Therefore, it is important to acknowledge the confines of this study to further explore the link between media coverage and public perception. Future research could examine the complexities of these divergent sentiments to elucidate the intricate interplay between media representation and public perception concerning artificial intelligence. Specifically, they could address these limitations by analyzing multiple media outlets and performing cluster analysis in order to identify some specific topics where the opinion expressed could be strongly polarized. Furthermore, future work could investigate whether AI perception differs among specific demographic groups or explore AI perception among experts and practitioners through perception surveys. By addressing these limitations, a more comprehensive understanding of the public perception of AI and its portrayal in the media can be gained. The analysis concerning trends over time reveals that positive opinions towards AI technology, as measured by the mean positive scores, tended to become more positive as time progressed (see Figure 6).