# Towards a New Business Model for Streaming Platforms Using Blockchain Technology
## 1 Introduction  
Streaming platforms have become crucial to modern society, transforming how we consume entertainment and information [1]. These platforms offer a vast range of content, including movies, TV shows, live broadcasts, and educational programs. Their on-demand access has gained millions of subscribers, surpassing geographical barriers and time limitations. The massive audience on these platforms has reshaped the media industry and created a global platform for content creators to showcase their work [2]. Streaming platforms offer a more flexible and personalized experience than the traditional cable and satellite television business model. Users can tailor their content consumption to their preferences. The rise of streaming platforms reflects a significant shift in how we interact with media, highlighting the importance of adaptability and innovation in the ever-evolving entertainment and information dissemination landscape [3]. The emergence of streaming platforms has proven to be an excellent opportunity for content creators, as they provide greater exposure, creative freedom, and financial success. Unlike traditional media channels, these platforms allow creators to reach a global audience directly without intermediaries. This direct-to-consumer approach enables creators to produce niche content, cater to specific audiences, and experiment with different genres. Additionally, the monetization avenues available for content creators have expanded significantly. While subscription-based models provide a steady income stream through paid memberships, creators also benefit from ad-based revenue and sponsships. Many platforms employ algorithms to recommend content to users based on their preferences, increasing the visibility of creators and attracting a larger audience [4]. Furthermore, the rise of platforms with features such as virtual gifts, merchandise sales, and exclusive memberships has enabled innovative audience monetization, fostering a more direct and symbioticrelationship between creators and their supporters. This dynamic ecosystem empowers content creators to thrive in the digital age and reshapes the traditional understanding of how creative work can be financially rewarding. The intersection of the software industry and academia has emerged as a promising area for fostering innovation and advancing computing solutions catering to the dynamic realm of streaming platforms [5]. Both sectors have recognized the game-changing impact of streaming services on how we consume and interact with digital content. Researchers are exploring data analytics, machine learning, and network optimization in academia to enhance streaming platforms' efficiency and user experience [6; 7; 8]. This academic interest contributes to theoretical frameworks and fuels fresh talent and ideas in the software industry. Concurrently, the software industry is actively developing cutting-edge technologies and solutions to address the evolving challenges posed by the ever-growing demand for streaming services. From optimizing video compression algorithms to enhancing content recommendation systems, software developers are leading the way in translating theoretical advancements into practical, user-centric applications [9]. The heterogeneity of data types encountered on streaming platforms and diverse data processing requirements have spurred dedicated efforts from academia and the software industry to devise computational solutions ensuring transparency, traceability, and robust security measures in data manipulation within software systems [10]. Recognizing the critical need for trustworthy data handling, researchers and developers have explored various avenues to enhance the reliability of data transactions. Blockchain technology has emerged as a subject of focused study and practical application in the software industry [11].