## 3 Results
### Post-Test Questionnaire Results
* _Video advertisements that start playing with sound when a user enters a page_: 3.9% of the users with 2 valid responses answered they found it \"1-Not annoying at all\", 2% with 1 valid response answered \"2-Slightly annoying\", 2% with 1 valid response answered \"3-Annoying\", 21.6% with 11 valid responses answered \"4-Very annoying\", and 70.6% with 36 valid responses stated they found it \"5-Extremely annoying\". The majority of the sample found this specific form of advertising extremely annoying. * _Video advertisements with the option to skip after 5 s to see the content of a page or the video of interest_: 5.9% of the users with 3 valid responses rated this \"1-Not annoying at all\" for the degree of annoyance, 9.8% with 5 valid responses answered \"2-Slightly annoying\", 27.5% with 14 valid responses answered \"3-Annoying\", 43.1% with 22 valid responses answered \"4-Very annoying\", and 13.7% with 7 valid responses stated they found it \"5-Extremely annoying\". The conclusion that emerged from the above statistical data for this type of advertisement was negative, as the majority declared they found it very annoying. * _Advertisements that we cannot close or skip at any time_: 2% of users with 1 valid response responded \"1-Not annoying at all\", 15.7% with 8 valid responses answered \"4-Very annoying\" and the largest percentage, at 82.4% with 42 valid responses, answered \"5-Extremely annoying\". The final conclusion was negative, as this form of advertising seems to be at the maximum level of annoyance according to the participants. * _Advertisements with the option to close or skip them at any time_: 11.8% of the users with 6 valid responses answered that they found this type of advertisement \"1-Not annoying at all\", 52.9% with 27 valid responses answered \"2-Slightly annoying\", 27.5% with 14 valid responses answered \"3-Annoying\", and 7.8% with 4 valid responses answered \"4-Very annoying\". No participant found this specific advertisement extremely annoying. The result that emerged from the above statistical data was positive, as the majority found such an advertisement slightly annoying. In the last question of the questionnaire, users were asked to rank the advertisements they saw on the website from the least annoying to the most annoying. The analysis of the ranking for each advertisement is presented in the following table. Each row represents a type of advertisement, and each column represents a ranking. The values show how often each advertisement was placed in each ranking by the respondents. Table 4 depicts the data collected when users were asked to rank the online ad techniques based on the degree of annoyance (1: Not annoying at all, 5: Extremely annoying). It is evident that the most annoying advertisement was the modal popup advertisement, with 72.5% of the users (37 users) placing it in this position. Following immediately were the intraconnt with content reorganization ads, so ranked by 13.7% (7 users). The right rail and nonmodal techniques were considered less annoying, by 49% (25 users) and 23.5% of users (12 users), respectively. \begin{table}
\begin{tabular}{l l l l l l l l} \hline \hline
**Online Ad Technique** & **1 st Place** & **2 nd Place** & **3 rd Place** & **4 th Place** & **5 th Place** & **6 th Place** & **7 th Place** \\ \hline
**Right rail** & 25 & 11 & 5 & 2 & 5 & 2 & 1 \\ \hline
**Right rail animated** & 2 & 16 & 10 & 10 & 5 & 7 & 1 \\ \hline
**Nonmodal** & 12 & 10 & 11 & 5 & 6 & 4 & 3 \\ \hline
**Modal** & 1 & 1 & 1 & 2 & 1 & 8 & 37 \\ \hline
**Banner** & 5 & 6 & 10 & 15 & 11 & 3 & 1 \\ \hline
**Intraconnt with content reorganization** & 1 & 4 & 5 & 9 & 9 & 16 & 7 \\ \hline
**Intraconnt without content reorganization** & 5 & 3 & 9 & 8 & 14 & 11 & 1 \\ \hline \hline \end{tabular}
\end{table} 
Table 4: Ranking of online ad techniques based on the degree of annoyance (1: Not annoying at all, 5: Extremely annoying). The numbers indicate the number of users that ranked each ad in the respective place.