## 3 Conceptual Framework and Hypotheses
### Hypotheses  
This study seeks to apply the ABCD model for comparing and analyzing the competitiveness of the Indian and Korean film industries. The ABCD model suggests that the higher the level of a sub-factor or factor of the ABCD model, the higher competitiveness an industry has, all other things being equal. Which country has higher competitiveness in the film industry between Korea and India? It is very difficult to objectively judge this question because such judgments arise from differences in perspective and perception. To address this, the direction of the hypothesis in this study was established based on the questions and answers presented in Quora.  
Quora is a question-and-answer online platform that empowers people to share and generate knowledge. People participate in Quora to ask questions on any topics, read high-quality answers, and share their own knowledge. As of 2020, the platform was visited by 300 million users a month. In Quora, we found the following questions that directly compare the Korean and Indian film industries.  
**Question 1**.: _Between South Korea and India, which country produces better films?_  
There is a total of 15 answers to this question, and each one provides a rationale for which country makes better movies. There are six answers that choose Korea, seven answers that choose India, and two answers that take a neutral position stating that it is a matter of taste. There are also three specific questions asking why the Korean film industry is more competitive than its Indian counterpart.  
**Question 2**.: _Why are Indians not capable of making world-class movies like Koreans?_  
**Question 3**.: _Why are Korean movies more famous than Indian movies?_  
**Question 4**.: _Why is Indian Bollywood culture not as globally popular as K-Pop/Korean dramas?_  
These three questions imply the perception that the competitiveness of the Korean film industry is higher than that of India. This question in reverse is not found on Quora. For example, there is no question asking why the Indian film industry makes better films than the Korean film industry. Based on the viewpoints expressed in these questions and answers, this study proposes the hypothesis that the competitiveness of the Korean film industry is higher than that of the Indian film industry. When this hypothesis is expressed with the four factors and eight sub-factors of the ABCD model, it is further proposed as follows:  
**Hypothesis 1 (H1)**.: _Korea is more competitive in agility than India in the film industry._  
**Hypothesis 1 (H1a)**.: _Korea is more competitive in speed than India in the film industry._  
**Hypothesis 1 (H1b)**.: _Korea is more competitive in precision than India in the film industry._  
**Hypothesis 2 (H2)**.: _Korea is more competitive in benchmarking for efficient catch-up than India in the film industry._  
**Hypothesis 2 (H2a)**.: _Korea is more competitive in learning the best practices than India in the film industry._  
**Hypothesis 2 (H2b)**.: _Korea is more competitive in creating best practice by global standards than India in the film industry._  
**Hypothesis 3 (H3)**. _Korea is more competitive in mixing synergistically for creating new advantages than India in the film industry._  
**Hypothesis 3 (H3a)**. _Korea is more competitive in combining various resources for generating advantages than India in the film industry._  
**Hypothesis 3 (H3b)**. _Korea is more competitive in generating synergies to enhance competitiveness than India in the film industry._  
**Hypothesis 4 (H4)**. _Korea is more competitive in dedication toward success than India in the film industry._  
**Hypothesis 4 (H4a)**. _Korea is more competitive in diligence toward success than India in the film industry._  
**Hypothesis 4 (H4b)**. _Korea is more competitive in goal-orientation toward success than India in the film industry._