## 3 Results
### Nutrition Knowledge and Consumption Behaviour of Respondents concerning Honey  
The analysis of the relationship between the level of nutritional knowledge and the respondents' honey-consumption behaviour was carried out using the multiple regression method. It follows from the results obtained that the respondents' assessment of the level of nutritional knowledge (Yw) builds up with a more frequent use of honey for direct consumption (X\({}_{1}\)), for sandwiches (X\({}_{5}\)), and with an increase in the importance of the form of honey (X\({}_{3}\)) in the decision to purchase it. In contrast, a decrease in nutritional knowledge is associated with the frequency with which honey is purchased in fruit and vegetable shops (X\({}_{2}\)), supermarkets (X\({}_{4}\)), and organic food shops (X\({}_{6}\)) (Table 6).  
The resulting model can be described by the Equation:  
\[\mathrm{Yw}=3.2888+0.0939\times\mathrm{X1}-0.4625\times\mathrm{X2}+0.0848 \times\mathrm{X3}-0.2351\times\mathrm{X4}+0.0614\times\mathrm{X5}-0.2661\times \mathrm{X6}+\mathrm{e} \tag{1}\]  
In the above model, all structural parameters standing by the explanatory variables X\({}_{i}\) are statistically significant (\(p<0.05\)). The good predictive properties of the model are confirmed by the obtained conformity of the distribution of the residuals with the normal distribution (value of Pearson's \(\chi^{2}\mathrm{Pearson}=0.9008\); \(p=0.34258>0.05\)).  
\begin{table}
\begin{tabular}{c c c c} \hline \hline
**Variables** & & **Assessment B** & \(p\)**-Value** \\ \hline Direct consumption (patterns of honey consumption) & X\({}_{1}\) & 0.0939 & 0.0003 \\ Fruit and vegetable shops (ways of obtaining/purchasing honey) & X\({}_{2}\) & \(-0.4625\) & 0.0047 \\ Consistency (determinants of purchasing decisions) & X\({}_{3}\) & 0.0848 & 0.0032 \\ Supermarket (ways of obtaining/purchasing honey) & X\({}_{4}\) & \(-0.2351\) & 0.0056 \\ Sandwiches (patterns of honey consumption) & X\({}_{5}\) & 0.0614 & 0.0213 \\ Healthy food shop (ways of obtaining/purchasing honey) & X\({}_{6}\) & \(-0.2661\) & 0.0409 \\ \hline constant & & 3.2888 \\ \hline \hline \end{tabular}
\end{table}
Table 6: Parameter values of the multiple regression model.  
\begin{table}
\begin{tabular}{c c c c c} \hline \hline
**Specification** & **Women vs. Men** & \begin{tabular}{c} **Younger** \\ **vs. Older** \\ \end{tabular} & \
\begin{tabular}{c} **Lower vs. Higher** \\ **Education** \\ \end{tabular} &
\begin{tabular}{c} **Lover vs. Higher** \\ **Income** \\ \end{tabular} \\ \hline Market & \(-1.05\) & 3.06 * & \(-0.45\) & \(-0.53\) \\ Directly at the apiary & 1.63 & \(-0.17\) & \(-2.05\)* & \(-0.75\) \\ Neighbourhood shop & \(-2.66\)* & 0.39 & \(2.85\)* & \(-0.26\) \\ Supermarket & \(-1.17\) & \(-1.62\) & \(2.14\)* & 0.56 \\ Healthy food shop & \(-1.27\) & 1.35 & \(1.09\) & \(-0.01\) \\ Fruit and vegetable shops & \(-2.16\)* & 1.35 & \(1.40\) & 0.32 \\ Online shops & \(-1.71\) & 5.40 * & \(-2.24\)* & \(-3.53\)* \\ From friends and family & \(2.54\)* & \(-5.37\)* & 0.74 & 0.77 \\ \hline \hline \end{tabular}
\end{table}
Table 5: Determinants of ways of obtaining/purchasing honey (\(n\) = 434, Mann–Whitney test).