# Eco-Friendly Design for Sustainable Gift Packaging
## 2 Materials and Methods  
The research framework diagram shown in Figure 1 presents the applied research concept. The packaging was made from single-wall E-flute corrugated cardboard, which was manufactured using layers of recycled paper. Several construction solutions were considered, differing in the shape and number of layers making up one side of the box. Structure designs were constructed by using ArtiosCAD version 12.0 software (Esko, Gent Belgium). To ensure clarity in the research, the type of product being packaged was defined beforehand. The study focused on gift packaging for glass bottles, requiring a design which provided both protection for fragile liquid products and an aesthetically appealing presentation. For both the packaging and the glass bottle, a commercial pressure-sensitive adhesives (PSA) label produced by Avery Dennison (Mentor, OH, USA) which was declared as biodegradable (a compostable PSA label) was used. The face stock of the label was one-side-coated and used wood-free FSC-certified paper with a basis weight of 80 g/m\({}^{2}\). The graphic design on the labels was made using Adobe Illustrator (version CC 2021), a vector graphics editor and design program (Adobe Systems, San Jose, CA, USA). For the interactive label, the artwork was turned into an AR experience using Adobe After Effects (version 17.1), a digital visual effects, motion graphics, and compositing application. The labels were printed using a Xerox Iridese Production Press high-performance digital printer (Xerox, Norwalk, CT, USA), which employs high-performance digital xerographic printing technology. The printed labels for the bottles and packaging were cut using an A330X automatic label cutter (MomoTech, Shenzhen, China). The survey, titled \"Guidelines for Designing Interactive Sustainable Gift Packaging\", aimed to gather consumer insights on packaging and various graphic label designs. The  
Figure 1: The research framework diagram. participants evaluated various aspects of the gift packaging and label design. The importance and usability of the multipurpose functions of packaging (a box with a handle, boxes as promotion stands, and reuse of a box as a nesting house) were assessed. Assessment of the label design included the perception of the quality (whether the label conveys that the product is of high quality), price range (whether the label suggests that the product belongs to a higher price category), and visual appeal (whether the label is aesthetically pleasing). To collect data, an online questionnaire named \"Sustainable Packaging\" was utilized. It was structured with three sections; the first focused on the respondents' socioeconomic backgrounds, the second examined the design of the gift packaging, and the third analyzed the label design. Furthermore, the participants evaluated the interactive packaging label applied to the box. They were asked to evaluate the quality of the animation and visual appeal, the usability and practical value of the added interactivity, and the ease of use of and overall satisfaction with the interactive label. The questionnaire comprised multiple-choice questions and a 5-point Likert scale. The target demographic consisted of Slovenian citizens, and invitations to participate were shared via email, social media, and various online communities. A total of 207 valid responses were received and analyzed, ensuring all questions were addressed. The same questionnaire was also used in discussions with four focus groups. Focus group 1 (FG 1) included five employees from the Bled Tourist Board, with the meeting conducted in person at the company's headquarters following prior arrangements and an introductory presentation. Focus group 2 (FG 2) consisted of five incubates from the Katapult start-up business accelerator, meeting at the accelerator's headquarters with prior approval from management. Focus group 3 (FG 3) comprised five students, who gathered in a university classroom for the discussion.