# Methodology for Assessing the Digital Image of an Enterprise with Its Industry Specifics
## 1 Introduction
In the digital economy, the optimization of technological and logistics operations enhances the pace of development, so delivery services with a loyal user interface and a guarantee of speed and integrity of the goods arriving at destinations are in particular demand [4; 5]. Due to the events of 2020 related to the spread of coronavirus infection and the restrictive measures for interaction between people, online platforms and delivery services began to gain more and more popularity. Electronic marketplaces and services noted a rapid increase in demand due to the global move online, even though delivery services were popular even before the introduction of quarantine measures. The pandemic necessitated the introduction of contactless delivery as a preventive measure to protect against the coronavirus. The advantage of online trading and delivery is the absence of direct contact between people, as well as the possibility of avoiding the transfer of banknotes and even card payments. Thus, one of the main victims of restrictions of the 2020 pandemic was the traditional food industry. Thereby, network establishments and fast food chains turned out to be the most stable in the new circumstances due to the rapid introduction of delivery services--as a result, their share in the food delivery market increased significantly over the year (Figure 1). Even after the removal of several restrictive measures, the trend of placing online orders continued, and, now, the delivery services market is increasing its momentum--this is reflected in the dynamics of Google search engine users' requests, shown in Figure 2, and the popularity of Internet delivery, shown in Figure 3.  
The total demand for delivery services from February to March 2020 increased by 119%. In March, almost 700 thousand people searched for delivery services on Google compared to only slightly more than 300 thousand a month earlier. In order to stay afloat and continue developing, most enterprises whose business model allows them to use and grow delivery accepted the need for change in their operations [6]. For this reason, it was very important for them to transform some of their internal processes and build relevant digital profiles on the Internet for correct perception by consumers. Despite the relative willingness to adapt delivery services during the coronavirus pandemic, such companies needed to further develop new business models. Consumers  
Figure 1: Market shares of leading players for 2019–2020. Figure 3: Methods of ordering prepared food for 2012–2020. Figure 2: Dynamics of the popularity of the word “delivery” (“dostavka” in Russian) in Google search queries in Russia over the past 5 years. were becoming more demanding; they expected more innovation and convenience from modern delivery services. Moreover, the transfer of some business processes to an online format further increased the role of information in companies' activities [7]. A digital image of an enterprise is created on the Internet from information units such as posts, reviews, comments, etc. All future consumers, counterparties, and partners have access to this information, based on which, a new image and perception of the company is created. Consequently, a new pattern of interaction with companies is formed--some stakeholders enter the network and share information about the organization themselves, while other stakeholders analyze this information to form their own opinion about it. Thus, the transformation of the delivery services studied in this paper made it possible to understand exactly how consumers' perception of information about an enterprise is formed in the digital economy. The paper also studied the formation of a digital profile of an enterprise through the information environment and its components. In this work, we developed a methodology for the analysis of a digital profile, which can later be used by company management to improve consumer perception of its information on the Internet.