## 4 Results
### Independent Sample t-Test Analysis of Media Richness Perception  
Findings (Table 10) of the independent sample _t_-test for media richness perception indicated that the overall mean score of the CMC experimental group was significantly higher than the Ftf control group. The outcomes implied that the CMC group had a higher level of perceived media richness in which they attained a more effective understanding of the information through the communication media used, while there was no significant difference between the CMC group and Ftf group in terms of availability of immediate feedback (_p_ < 0.094, _t_-test), and personal focus of the medium (_p_ < 0.028, _t_-test); however, significant differences existed between the groups for the use of multiple cues (_p_ < 0.001, _t_-test), and language variety (_p_ < 0.001, _t_-test). Correlation between Media Richness Perception and Potential Creativity Cognition Performance Variables  
As shown in Table 11, the findings revealed no significant correlation (_r_ = 0.23, \(p\) = 0.079) between the overall media richness perception and potential creativity cognition. However, there were significant correlations between the \"fluency\" variable of the potential creativity cognition performance and two media richness dimensions; namely the \"use of multiple cues\" (_r_ = 0.42, \(p\) < 0.001), and \"language variety\" (_r_ = 0.38, \(p\) < 0.001). Results also indicated that significant correlations were not only present between the \"elaboration\" variable of the potential creativity cognition performance and the overall media richness (_r_ = 0.30, \(p\) < 0.05) but also with three media richness dimensions; \"use of multiple cues\" (_r_ = 0.29, \(p\) < 0.05), \"language variety\" (_r_ = 0.33, \(p\) < 0.001), and \"personal focus of the medium\" (_r_ = 0.34, \(p\) < 0.001. Furthermore, the findings also suggested significant relationships existed between the \"language variety\" dimension of the media richness with the overall potential creativity cognition performance (_r_ = 0.39, \(p\) < 0.001) and its \"flexibility\" variable (_r_ = 0.36, \(p\) < 0.001). Research Hypotheses  
There were 12 hypotheses examined in this study (see Table 12). The findings (as shown in Table 10) revealed support for eight hypotheses and rejected the remaining four hypotheses. The overall potential creativity cognition performance of the CMC learners in the experimental group was deemed to be better than the Ftf learners in the control group (H1 supported). In terms of the fluency, originality, and elaboration variables of the potential creativity cognition performance, the CMC learners of the experimental group performed better than the Ftf learners of the control group (H1a, H1c, H1d supported). However, the CMC learners of the experimental group did not perform better than the Ftf learners of the control group with regards to the flexibility variable of the potential creativity cognition performance (H1b rejected). \begin{table}
\begin{tabular}{c c c c c c c} \hline \hline  & \multicolumn{3}{c}{**CMC (_n = 30_)**} & \multicolumn{3}{c}{**Ftf (_n = 32_)**} \\ \hline
**Dimension** & **Mean** & **SD** & **Mean** & **SD** & **_t Value_ & \(p\) \\ \hline
**Availability of immediate feedback** & 4.13 & 0.61 & 4.36 & 0.44 & \(-\)1.70 & 0.094 \\
**Use of multiple cues** & 4.04 & 0.64 & 3.00 & 0.75 & 5.88 *** & \(<\) 0.001 \\
**Language variety** & 3.88 & 0.77 & 2.67 & 0.87 & 5.79 *** & \(<\) 0.001 \\
**Personal focus of the medium** & 3.68 & 0.65 & 3.50 & 0.68 & 1.08 * & 0.028 \\
**Media richness perception** & 3.99 & 0.59 & 3.59 & 0.43 & 3.01 ** & \(<\) 0.01 \\ \hline \hline \end{tabular}  
***: \(p\) < 0.001, two-tailed test; **: \(p\) < 0.01, two-tailed test; *: \(p\) < 0.05, two-tailed test.  
\end{table} 
Table 10: Independent sample _t_-test analysis of media richness perception in a norm-referenced evaluation. \begin{table}
\begin{tabular}{c c c c c c c c c c c} \hline \hline  & **Fluency** & **Originality** & **E**labation & **F**elibility &