# E-Marketplace State of the Art and Trends: VR-ZOCO--An Architectural Proposal for the Future
## 3 Proposed E-Marketplace for the Future
### New Functionalities for the EM Future
#### 3.2.2 EM Back-End Functionalities  
All of the functionalities that were previously described in the back end are retained. In addition, the following are added. From the user's perspective, the following functionalities will be in demand:  
* They will not change; they just need to be adapted. * Multichannel user data integration collects and unifies user information from multiple devices such as mobile, virtual reality environments and the web. This functionality ensures that all data captured from user interactions are integrated into a single profile, enabling a personalized and consistent experience across all environments. This includes purchasing preferences, browsing history, previous interactions and any other relevant information to enhance the user experience. The following functionalities will be in demand from the seller's perspective:  
* They will not change: they just need to be adapted. * AI-powered seller assistants integrate AI-powered assistants to help sellers optimize the presentation and sale of their products or services on the portal. These assistants can provide insights and recommendations on pricing strategies, product descriptions, inventory management, and marketing tactics. By analyzing market trends and customer behavior, the AI assistant helps sellers make data-driven decisions to enhance their sales performance. * Support for 3D model digitization ovroides tools and support for digitizing products into 3D models. This includes 3D scanning services, modeling and editing tools,and guidelines for creating accurate, high-quality 3D models. This functionality ensures that sellers can offer realistic virtual representations of their products, enhancing the shopping experience in virtual reality environments. **FBS12. **: Create themed spaces in virtual reality allows sellers to create and customize themed spaces in virtual reality environments to present their products in a more engaging and contextual way. This functionality provides tools to create specific environments that reflect the style and history of the products being sold. For example, a store in Toledo that sells swords can create a medieval environment to showcase its products. Sellers can use this functionality to create an immersive and entertaining shopping experience, increasing customer interest and interaction with their products. From the portal administrator's perspective, the following will be required:  
**FBA1-11. **: They will not change; they just need to be adapted. **FBA12. **: Unified Content Management. This enables centralized management of all data and content on the portal, ensuring that product or activity information, images, descriptions and other details are shared and automatically synchronized across all available platforms, including mobile web, desktop web and virtual reality glasses. This eliminates the need to upload information multiple times and ensures consistency and simultaneous updates across all user interfaces. **FBA13. **: Loyalty Points Program and Cross-Recommendations. This involves the implementation of a loyalty points program that rewards users for their purchases and activities on the portal. These points can be redeemed for discounts, special promotions, or services at tourist accommodation, public entertainment or recreational activities businesses, such as restaurants or stores in different categories. The functionality includes the ability to recommend complementary products or services based on the user's purchases, thus fostering relationships between different types of businesses. Additionally, it provides users with information about their accumulated points and available redemption options. **FBA14. **: Business Collaboration Tools. These tools provide businesses within the portal with tools to facilitate the creation and management of commercial relationships between them. This functionality includes the ability to establish joint purchasing agreements, develop joint loyalty programs and create cross-promotions and offers.