# Methodology for Assessing the Digital Image of an Enterprise with Its Industry Specifics
## 2 Materials and Methods
The authors summarized that innovative solutions and technologies are potentially meaningful and useful for various delivery services [19]. The rapid growth of the industry under study should also be noted. For example, the following source drew attention to how the growth of online ordering stimulated the development of home delivery services in recent decades [20]. Home delivery offers customers several potential benefits: increased time savings and a variety of delivery methods. In addition, online ordering is particularly in demand when mobility is restricted, as was confirmed by home isolation during the COVID-19 pandemic. On the other hand, home delivery is associated with negative economic, environmental, and social consequences, which gives a reason to refer to the article [21]. The authors of these two sources agreed on the desire of logistics companies to increase the benefits of delivery to consumers while reducing the negative consequences--which corresponds to the trend of sustainable development. In addition, in this source, the authors presented and described a detailed classification of delivery models which highlighted the following criteria: type of goods, return flow, speed and time of delivery, destination (degree of remoteness) of delivery, payment system, and degree of reliability of the security system. The authors analyzed three delivery models: requiring orders, partially excluding orders, or completely excluding orders. In the first case, the development of information technology makes it possible to provide customers with \"just-in-time\" delivery, which, however, increases the complexity of organizing deliveries and increases the supplier's costs. In the case of partial models, companies may offer customers the opportunity to permanently reserve a certain time and day of the week for delivery. Finally, the latter, no-order delivery models, which combine the advantages of both previous concepts; the first allows deliveries in line with the current needs of customers, and the second reduces the need for orders and ensures regular and reliable deliveries. In another study, the international company McKinsey & Company (2016) illustrated the semantic analysis of delivery startups. The authors highlighted the relative novelty of transport companies involved in the integration of local trade and ready-to-eat delivery [22]. The article also introduced and provided useful statistics on the launch of many food delivery startups thanks to venture capital investments. Thus, the authors argued that, since 2016, food delivery has attracted a lot of capital, which contributed to its development in a confident direction and allowed it to successfully adapt to the crisis in 2020. The development of Internet commerce in Russia has given an impetus to improve the organization of delivery of goods. Using the example of the major operators DPD, IML, CDEK, and Boxberry, the author of one article analyzed the services for the delivery of goods and concluded that the use of the rating method when choosing transport companies is inefficient. This is due to the fact that the abovementioned method does not fully take into account the features of online commerce--it takes into account the characteristics of only one department of the company (for instance, if it is necessary to make a return of goods, only the claims department is evaluated) and not the entire enterprise as a whole [23]. At the same time, another article demonstrated the importance of understanding the comparative advantages of different delivery methods; for example, when delivery service delivers by using their own couriers, it is much easier to track the status of the order and resolve problems quickly than if the delivery was carried out by a third party [24]. However, if aggregators act as a third party, then, due to their high degree of digitalization, there may be a reduction in costs at the stages of marketing, transportation, and sale of food products.