## 4 Analysis and Discussion
### Discussion and Takeaways
#### 4.2.1 Points of Note for Digital CHComm Applications  
1. Digital companion application--An application that condenses the information presented for each artefact collection within a museum is universally beneficial. There are bits and pieces of information both at the surface level and even deeper within the heritage and history that remain hidden from visitors who enter and look at objects in a museum. Such a companion application need not be created for every artefact collection or every heritage topic but an overall vision and reasoning behind the major collections need to be made accessible digitally. This is not a demanding task for any museum or by extension any GLAM (Galleries, Libraries, Archives and Museums) institution. This information is usually available on the walls and various other panels within the museum. Collating it with related pieces of information and making it available online to users on their mobile devices greatly enhances the communication of the CH within the museum. 2. Enhance visitor awareness and accessibility--This study was conducted only on one artefact collection at the Hecht museum out of four major collections which was once again shortlisted from 12 thematic collections and three other permanent archaeological collections. Each collection has a series of videos in English and Hebrew  
Figure 14: Word cloud generated by the 4 – word N–Gram analysis done on the responses to the Info version (**above**) and the Info + Values version (**below**) for the Prototype 2.  
previously developed and uploaded on the internet. They also have associated write-ups in English and Hebrew shown on the website apart from panels on the walls of the museum which are also in Arabic. These efforts are admirable and yet the content on the website is not always known to the visitor. Making the visitors aware of such sources of information and actively encouraging them to explore these compendiums must be a part of the visit itself. In fact, this can be seamlessly integrated with the application as mentioned in the first point. While brochures, books and other printed materials are necessary and have been widely adopted, multimedia and other digital formats for the communication of CH are also viable and necessary carriers of CHComm. 3. [wide=0,f=0,  
stating relevant facts and value associations by mentioning that the museum itself shows only a slice of history from a specific perspective was feasible. The first two videos covering Dr. [PERSON]'s vision and the concept of Eretz Israel explains this with an illustrative map and a timeline shown in Figure 15. The political and social boundaries and economic constraints in the real-world need to be respected and communicated with the necessary distinction. In this case, we felt it necessary to highlight what motivated Dr. [PERSON] to create the museum and how the collection of the museum evolved to encompass a specific time period as a result of his motivations. This was important to acknowledge given that there are not many artefacts from the later eras in the museum as a result of the founder's vision. This helped us state clearly to the users that the series of videos shown were covering a specific period and a specific viewpoint and as such it would not be ideal to draw generalized conclusions for the contemporary socio-political overviews. 6. Engaging willing and voluntary participants--Our study even on a small subset of existing collections has shown us that there is value in exploring and deliberately including CH values in digital multimedia applications for CHComm. Museum guides being impressed by the variety of information presented and visitors appreciating the multiple value associations point to this fact. There is a pressing need to add back the 'Why?' and the 'How?' of tangible and intangible heritage into its communication apart from the 'What?'. The specifics of multiple CH properties are known academically and were not hard to access in this case but it livened up the experiences of those visitors who chose to take the time.