## 4 Result and Insights  
The interview transcripts were analyzed using a qualitative analysis approach based on the paradigm by [113]. This approach is iterative and contemporaneous, consisting of four stages: comprehending, synthesizing, theorizing, and recontextualizing. The researchers transcribed the interviews. To help ensure accuracy, transcripts were cross-checked with field notes to ensure the coded themes' consistency. At the comprehension stage, the authors were able to gain a general grasp of the interviews by line-by-line examination of the transcripts. Once the authors became familiar with the data, they began to extract the meaningful units from the narratives that they had previously collected. After that, it was time to synthesize the information and look for patterns and correlations among the significant pieces. We accomplished this by comparing the emergent meanings in the coded dataset. Themes were developed during the theorizing stage of the research. Themes helped to determine associations among topics that demonstrated connections among themes. Major concepts were then developed at the final stage. Important and relevant insights were deduced from the themes. These insights include knowledge of the marketplace, benchmarking, various materials, communication, marketing efforts, and building up the appropriate staff with representative insights from interviewees. There was a more apparent expectation that understanding the materials marketplace would be critical to success. The two components of this business model we needed to think about were the capabilities of the supply chain and the demand for materials. The supply side is challenging as CJ needed to understand who has the material, obtain it, and get someone to donate it and not sell it to CJ. The findings highlight that characteristics of the products, such as refurbished or remanufactured, biodegradable or produced with reused water and energy, and repurposed or based on recycled materials, directly impact the decision to use it. Indeed, the degree of awareness of the characteristics of the products was important to the successful reuse of the product materials. Knowledge of the marketplace:  
_\"We needed to find people who have stuff they want to get rid of. Construction, retailers, wholesalers... a location with loading docks, centrally located, where people could easily drop stuff off. We get people motivated to keep materials out of landfills, this has some bearing on the decision to reuse it, and those same people are part of the market also looking for used and reused materials at a later time. If you are a homeowner, you might think, 'I cannot throw this away.' If you are a business, you don't want to pay to throw it away, but what people are really looking for is for someone like CJ to take this stuff away for free or for a tax donation.\"_  
(Executive Director, Respondent ID#1)Business support services, such as planning and development, are required in order to achieve the necessary improvements and results. The more a firm focuses on business support services, the higher the expectation it will achieve its desired goals. The Breadth of Services:  
_\"What we found from talking with other reuse businesses is that it is essential to pick things up. Get a truck and collect material. The same goes for drop-off for people, and this also has to be convenient.\"_  
(Manager, Respondent ID#5)  
Another factor predicting the expected degree of implementation of CE practices to redesign the existing business model at the transition stage concerns the capabilities for extending the product use cycle (i.e., product life cycle). Thus, a material reuse firm needs to focus on ongoing repair, delivery for various materials, and continuous monitoring and optimization of spaces for more materials.