However, to the best knowledge of the authors, this research is the first of its kind to undertake a BPM approach integrated with BOOM for modeling business processes within enterprise systems with the aim of achieving process innovation and improvements. The key contribution is in developing the proposed BOOPM framework with a step-wise set of practical guidelines based on the existing well-accepted BPM technique and BOOM approach, and with the aim to provide an easy-to-use implementation scaffolding for designing enterprise systems to achieve BPI. A non-experimental research methodology based on action research is adopted to demonstrate how the improvement in process efficiency can be achieved by applying the proposed BOOPM framework for a generic business situation of a case study. A generic help-desk process discussed in the literature which is applicable for any industry and has been considered for this purpose [14]. Such a process has been adapted for a fuel retailing business due to the complexity of operations involved with different stakeholders and a variety of customer service processes that are typically semi-automated within its enterprise system. The BPM approach has the advantage of modeling complex workflows as it is process-centric. However, the main limitation of a process-centric model is its inability to model from data-centric approaches that are being used in software tools. The workflows do not have all the data dependencies included in BPM tools. BOOM approach can be adopted to include the dataflows but has the inherent drawback of not able to map into process innovation and execution. Hence, a typical semi-automated fuel retail business case study is well-suited for our BOOPM framework. A help-desk business process is considered to simulate the customer complaint process of the business in order to apply the proposed BOOPM framework. By following through the BOOPM practical guidelines for the business case study, the paper aims to illustrate the proposed BPI methodology with a measurable impact for the working team of the organisation. Due to the limitations of the paper to primarily focus on the theoretical concepts of both BPM and BOOM for proposing a new BOOPM framework, only the key artefacts are developed for the help-desk process of the fuel retail case study in order to serve as an illustration for achieving BPI using BOOPM. Among the various BPM tools available, we adopt business process model and notation (BPMN) as it is found to have demonstrated higher data awareness with rich modelling constructs that have led to larger uptake by industry [23; 25]. However, while the life cycle of a data object can only be implicitly derived from the data object states, there is no explicit data model life cycle modeling supported by BPMN. Similarly, relationships between data objects such as \"is-a\" or \"part-of\" that can be modelled in UML are not supported with BPMN [25]. Hence, for the case study, we adopt UML artefacts as well as BPMN in order to model the help-desk component of their enterprise system. The business use case and class diagrams are developed using UML. The existing process flow (called the \"as-is\" model) and the proposed improved process flow (called the \"to-be\" model) are developed using BPMN with variations to include data dependencies in order to integrate with the data object life cycle of BOOM. A performance comparison is done to establish the business process efficiency of the improved business process for the case study. The rest of the paper is organized as follows. Section 2 describes the related work and the need for a BOOPM approach to improve business process efficiency in enterprise systems. A step-wise implementation guideline of the proposed BOOPM framework is presented in Section 3. A business case study is provided and the implementation of the BOOPM framework illustrating improvements in the process efficiency is presented in Section 4. Finally, conclusions and future work are given in Section 5.