## 4 Results
### Questionnaire Survey and Data Analysis
#### 4.3.3 Analysis of Questionnaire Data about the Scale of Magic Viewing Experience  
The scale of \"magic viewing experience\" designed in this study was intended to understand the actual experiences of the audience after watching the magic performance \"Fantasy Doves\". This scale includes the latent dimensions of \"emotion impact\", \"magic impression\", and \"entertainment satisfaction\". The five-point Likert scale was employed as the rating standard, with a minimum score of 1 and a maximum score of 5 for representing the two extremes of \"strongly disagree\" and \"strongly agree\", respectively. The responses were analyzed based on the ratio of each score, with scores of 4 and 5 indicating agreement, including \"agree\" and \"strongly agree\". Data Analysis for the Latent Dimension of Emotion Impact  
The primary purpose of the questions related to this latent dimension, \"emotion impact\", is to explore what impact the magic show has on an observer's emotion. The results are presented statistically in Table 19, allowing for the following observations to be made. 1. The average responses to questions in this dimension are consistently around 4.0 or higher, signifying a significant influence on observers' emotions during the magic viewing process. 2. Question S3 has the smallest mean but the largest standard deviation (S.D.) of 0.79, indicating some variability in the emotional responses of the observers after watching the entire magic performance. 3. Among all six questions, five have an agreement rate above 80%, showing that a majority of observers have experienced the various impacts of the magic performance on their emotions. \begin{table}
\begin{tabular}{c l l l} \hline \hline \multirow{2}{*}{**Scale**} & \multirow{2}{*}{**Latent Dimension**} & \multirow{2}{*}{**Group of Related Questions**} & \multicolumn{1}{c}{\multirow{2}{*}{\
\begin{tabular}{c} **Construct** \\ **Validity Value** \\ \end{tabular} }} \\ \cline{3-4}  & & Emotion impact & \multicolumn{1}{c}{FS1 = (S2, S3, S11, S1, S5, S6)} & 0.876 \\ \cline{2-4}  & \multicolumn{1}{c}{Magic impression} & \multicolumn{1}{c}{FS2 = (S4, S13, S7, S12)} & 0.844 \\ \cline{2-4} experience & \multicolumn{1}{c}{Entertainment satisfaction.} & \multicolumn{1}{c}{FS3 = (S9, S10, S8)} & 0.849 \\ \hline \multirow{2}{*}{
\begin{tabular}{c} Multimedia technology \\ understanding \\ \end{tabular} } & \multicolumn{1}{c}{Multimedia awareness} & \multicolumn{1}{c}{FT1 = (T7, T10, T8, T1, T9, T2)} & 0.863 \\ \cline{2-4}  & \multicolumn{1}{c}{Interaction perception} & \multicolumn{1}{c}{FT2 = (T3, T4, T6, T5)} & 0.905 \\ \cline{2-4}  & \multicolumn{1}{c}{Technology acceptance} & \multicolumn{1}{c}{FT3 = (T13, T12, T11)} & 0.636 \\ \hline \hline \end{tabular}
\end{table} 
Table 18: The construct validity values of the latent dimension of the two scales “magic viewing experience” and “multimedia technology understanding” generated through the CFA. 1. The average values for this dimension fall between 3.84 and 4.13, indicating that observers gain positive impressions of the magic performance during the viewing process. 2. The rates for the options of \"agree\" or above all exceed 60%, but none surpass 80%, revealing that observers have impressions of the magic performance, but not exceptionally strong ones. Data Analysis for the Latent Dimension of Entertainment Satisfaction  
This dimension is primarily investigated to determine whether observers feel entertained by the magic during the viewing experience, as indicated by the analysis results in Table 21.