# Sustainability as a Challenge and Driver for Novel Ecosystem 6G Business Scenarios
## 3 Results
### Developed Scenarios for 6G
#### 3.2.1 User Experience Theme #1  
The user experience scenarios build on the resource orchestration and user experience logic, as shown in Figure 4. The polar dimensions are societal/corporate and user-driven resource orchestration, while standardized and customized service experience provisioning are applied as the end points for the user experience logic. The developed four scenarios, depicted in Figure 4, are introduced next. Figure 4: Summary of the user experience scenarios [32]. Figure 3: Summary of themes, logics, and dimensions for the scenario development. Customer6.0 Scenario 1A  
User experience is customized, and resource orchestration is user-centric in the Customer6.0 scenario. 6G has become a general-purpose platform globally, and connected devices and sensors controlled by AI are a standard part of the environment. Automatized collection of human and environment data, and their analysis, are utilized in intelligent applications and services that make people's lives easier, deliver improved experience, and enable sustainable circular economy models. Opened interfaces, modular architectures, and standardized components have lowered the prices of the systems, making them affordable for the next billion. Energy for the ubiquitous intelligence devices monitoring a person's health, environment, as well as catering to information and entertainment needs, is harvested from everyday human activity. Future media and service consumption are increasingly grounded in local economies and communities. Hyperconnected and fully automated 6G systems have been deployed, leveraging a public-private partnerships with a view to meeting sustainability goals and the efficient use of digital infrastructure. Decentralized and localized platform initiatives are challenging platform monopolies stemming from the peer-to-peer sharing economy models and a trust economy. The transhumanism trend from biological, behavioral, and human-machine interfacing perspectives reflects the rise of technology-driven evolution. By 2030, societal focus has shifted to sustainability, discussing at length humanity, values, social fulfillment, and self/community empowerment. Cognitive intelligence technologies such as the sentient personal assistant and possibly human-orchestrated evolution in biological, neurological, and physical selection are used. The integrated HMI brain user interface connects people with the biological world. Holopresence extends our spaces via projecting real-time digital twins of people and objects on the spot with a reality-matching presence. The scenario finds severe challenges related to digital divide and inequality if access to new technologies, knowledge, services, and materials is restricted or controlled. Locally, firms and citizens are creating frugal adaptations to their needs and environment. In this scenario, 6G will be used to transform both urban and rural living towards UN sustainability goals directly and through transforming societies, improving productivity, and creating economic growth. Empowerment will lie in supporting transparency, inclusion, and democracy. People's multiple identities in the social and technological contexts call for a mindful transdisciplinary view of the policies and the regulation of data, media, and telecommunication from sustainability, business, and human empowerment perspectives. I Robot Scenario 1B  
Standardized user experience and user centric resource orchestration are the dimensions for the I Robot scenario. Nano-, bio-, information, and cognitive science technologies are converging and enabling novel products classes, applications, and services. In addition to enabling evolving cyber-physical and IoT systems, and on-demand manufacturing, 6G will widen the scope in industrial setting to biologically based AI. In conjunction with AI systems, biological intelligence will extend to biology-based self-programmable natural and artificial neural networks and micro- and nanobots.