# Protection of Personal Data in the Context of E-Commerce
## 2 Related Works
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**Study** & **Pros** & **Cons** \\ \hline [PERSON] [1] & Highlights significant privacy breaches and advocates for stringent government regulations. & Does not propose specific solutions or discuss the role of evolving technologies. \\ [PERSON] et al. [2] & Emphasizes the need for technical solutions to mitigate privacy and security threats & Lacks detailed exploration of innovative privacy protection techniques and consumer awareness strategies. \\ [PERSON] and [PERSON] [3] & Reviews the trade-off between data disclosure and privacy risks, noting outdated research and gaps. & Fails to consider the impact of recent technological advancements on privacy. \\ [PERSON] and [PERSON] [4] & Advocates for stricter control measures and the development of advanced encryption methods. & Does not provide practical examples of comprehensive privacy policies or their effectiveness. \\ [PERSON] and [PERSON] [5] & Analyzes legal gaps in personal data protection in Indonesia and calls for comprehensive legislation. & Limited to a single jurisdiction, lacking broader applicability. \\ [PERSON] and [PERSON] [6] & Questions the efficacy of privacy seals and suggests exploring mandatory privacy legislation. & Overlooks the effectiveness of self-regulation in different contexts. \\ [PERSON] and [PERSON] [7] & Proposes technological and legal solutions for consumer privacy leakage. & Lacks empirical evaluation of the proposed solutions. \\ [PERSON] and [PERSON] [8] & Discusses the conflict between data collection and consumer privacy, advocating for legislative action. & It focuses primarily on legislative solutions, ignoring technical and self-regulatory approaches. \\ [PERSON] and [PERSON] [9] & Proposes new models to enhance consumer trust through improved data protection. & Does not compare these models against traditional protocols in diverse settings. \\ [PERSON] et al. [10] & Introduces a paradigm balancing anonymity and trust, proposing a differential privacy-preserving function. & The practical implementation of this new paradigm remains untested. \\ [PERSON] et al. [11] & Explores legal protections against defaults in e-commerce, highlighting gaps in the legal framework. & It is limited to the Indonesian context, unlike other jurisdictions. \\ [PERSON] [12] & Examines legal relationships in personal shopping services, emphasizing accountability and legal obligations. & It does not address how these protections can be applied universally. \\ [PERSON] [13] & Identifies critical security threats and vulnerabilities in e-commerce, advocating for comprehensive security measures. & Lacks specific solutions for implementing advanced security technologies. \\ [PERSON] [14] & Investigates customer perceptions of security and privacy in e-commerce, offering insights into policy development. & It relies heavily on self-reported data, which may not accurately reflect actual behavior. \\ [PERSON] et al. [15] & Proposes a microenterprise solution to standardize processes and improve competitiveness in e-commerce. & The proposed solution is specific to a niche market and may not broadly apply. \\ [PERSON] et al. [15] & Examines Generation Z’s receptiveness to e-commerce, providing insights into future consumer trends. & Limited geographical focus (Portugal), which may not reflect global trends. \\ [PERSON] et al. [16] & Proposes ARS-Chain, a blockchain-based framework to improve user privacy on e-commerce platforms. & The study does not explore the broader applicability of blockchain solutions across different e-commerce environments. \\ [PERSON] et al. [17] & Analyzes e-commerce in the EU during the pandemic, revealing distinct online commerce patterns. & It focuses primarily on Romania, limiting broader generalizability. \\ [PERSON] [18] & Investigates factors motivating online shopping, identifying critical privacy and security concerns. & The study is geographically limited to Korea and does not explore cultural differences in consumer behavior. \\ [PERSON] [18] & Investigates the acceptance of AI-based chatbots, providing insights into consumer trust issues. & The study is limited to Chinese consumers, with potential cultural biases affecting the results. \\ \hline \hline \end{tabular}
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