## 8 Industrial and Market Perspectives
### Market Potential for GP-Derived Materials  
Although most grape pomace could be composed and returned to vineyards to help close the carbon cycle, this practice is not widely implemented. At the same time, there is growing consumer demand for natural compounds over synthetic alternatives, as well as an increasing focus on the sustainability of agricultural practices. This context highlights a vast array of potential applications for the bioactives found in grape pomace. Despite \begin{table}
\begin{tabular}{l l l} \hline \hline
**Strengths** & \multicolumn{2}{c}{**Weaknesses**} \\ \hline - & Crete’s tradition in grape farming & - & High dependence on supplier wineries and grape production volumes \\ - & Educated managers & - & Absence of institutional support for green initiatives \\ - & Differentiated final product (polyphenols) aligned with & - & High investment costs \\ - & Sustainability trends & - & Lack of specialized employees \\ - & Potential long-term agreements with customers & **Threats** \\
**Opportunities** & & **Threats** \\ - & Growing global awareness of qualitative, nutritious food & - & Global economic crisis \\ - & No current competitors in this niche & \\ - & High entry barriers due to required expertise and & \\ - & investment & \\ - & Potential future financial support from EU funds & \\ \hline \hline \end{tabular}
\end{table} 
Table 7: SWOT analysis, retrieved from [PERSON] et al. [85]. this potential, no prior assessment of the market potential for value-added uses of grape pomace had been conducted (Table 8) [86; 87]. The article by [PERSON] et al. [86] assesses the market potential of red grape pomace alternatives, highlighting existing products. The estimated market potential for red grape skins produced in Ontario and British Columbia (B.C.) in 2011 was approximately CAD 499 million for Ontario and CAD 185 million for B.C., assuming 100% utilization as supplements. For grape seed oil, the potential was over CAD 5 million combined from both provinces. These numbers reflect theoretical market values based on complete utilization and do not account for factors such as composting or extraction costs, meaning the actual potential would likely be lower. Despite this, they indicate significant annual production of pomace and potential commercial uses. Current primary uses involve composting, but there are opportunities in functional foods and supplements. Further research is necessary to assess economic viability and explore alternative applications, as grape pomace is expected to remain primarily compost until proven otherwise. Recently, innovative uses have been found for grape pomace, indicating its increasing market potential. [PERSON] et al. [87] discuss the technological potential of grape pomace for use in the meat industry. The text addresses the compounds of interest within grape pomace and elucidates the challenges associated with their application in meat products. The adoption of nano- and microencapsulation technologies, along with the implementation of active packaging as carriers for grape pomace extracts, significantly enhances their application in meat and meat products. These technologies, whether applied individually or in combination, facilitate the controlled release of bioactive compounds during storage while also masking undesirable flavors associated with phenolic compounds.