## 3 Results
### Post-Test Questionnaire Results
Of the users who noticed it, 10.9% with 5 valid responses found this form \"1-Not annoying at all\", 34.8% with 16 valid responses found it \"2-Slightly annoying\", 30.4% with 14 valid responses found it \"3-Annoying\", 19.6% with 9 valid responses found it \"4-Very annoying\", and 4.3% with 2 valid responses found it \"5-Extremely annoying\". The overall conclusion from the above results for the intraconent with content reorganization advertisement was positive, as most of the participants found this form slightly annoying. For the intraconent without content reorganization technique, 86.3% of the participants (44 people) noticed the particular advertisement. It was fixed in the main content of the website without the possibility of closing it. Among the users who noticed it, 7% with 3 valid responses answered \"1-Not annoying at all\", 41.9% with 18 valid responses answered \"2-Slightly annoying\", 27.9% with 12 valid responses answered \"3-Annoying\", 18.6% with 8 valid responses answered \"4-Very annoying\", and 4.7% with 2 valid responses answered \"5-Extremely annoying\". The overall conclusion from the above results for this specific advertisement was positive, as the majority of the participants found the advertisement slightly annoying. For the right rail animated technique, 86.3% of users (44 people) noticed this advertisement, which was located on the right side of the page, could not be closed by the user and was animated. Of those who noticed it, 25% with 11 valid responses found it \"1-Not annoying at all\" this specific form of advertisement, 38.6% with 17 valid responses answered \"2-Slightly annoying\", 18.2% with 8 valid responses answered \"3-Annoying\", 13.6% with 6 valid responses answered \"4-Very annoying\", and 4.5% with 2 valid responses answered \"5-Extremely annoying\". The conclusion from the above results for the right rail animated advertisement was positive, as a larger percentage of users found the advertisement slightly annoying. The subsequent questions aimed to examine the degree of annoyance with other forms of advertising, which did not appear on the experiment's website. * _Advertisement based on data the user has seen in the past_: To the question \"How annoying would you find this advertisement?\", 9.8% of the users with 5 valid responses replied \"1-Not annoying at all\" 37.3% with 19 valid responses replied \"2-Slightly annoying\", 35.3% with 18 valid responses replied \"3-Annoying\", 9.8% with 5 valid responses replied \"4-Very annoying\", and just 7.8% with 4 valid responses stated they found such an advertisement \"5-Extremely annoying\". Therefore, the conclusion that emerged from the above results was partially positive, as a larger percentage of the participants found such an advertisement slightly annoying or just annoying. * _Sponsored advertisements (this is an advertisement that usually appears in the feed of social networking media and explicitly states that it is sponsored)_: 7.8% of the users with 4 valid responses answered they would find this form of advertisement \"1-Not annoying at all\", 17.6% with 9 valid responses answered \"2-Slightly annoying\", 25.5% with 13 valid responses answered \"3-Annoying\", 37.3% with 19 valid responses answered \"4-Very annoying\", and 11.8% with 6 valid responses answered \"5-Extremely annoying\". From these data, we conclude that this type of advertisement is very annoying. * _Video advertisements, without the option to skip to see the content of a page or the video of interest (the video advertisement must be completed)_: 3.9% of the users with 2 valid responses stated they found it \"1-Not annoying at all\", 2% with 1 valid response stated \"3-Annoying\", 13.7% with 7 valid responses stated \"4-Very annoying\", and 80.4% with 41 valid responses stated they found it \"5-Extremely annoying\". Therefore, we conclude that this form of advertising is extremely annoying.