# A Lifestyle-Based Perspective on the Mobility Choices and Preferences of Urban Travelers
## 1 Introduction  
The concept of lifestyle has long been used in transport, health, and marketing theory; indicatively but certainly not exhaustively, we refer to [1; 2; 3; 4; 5], but it was [PERSON] [6] and afterwards [PERSON], [PERSON], and [PERSON] [7] who recognized a semantic problem: \"lifestyle is...defined in many different ways or not defined at all\" [6] (p. 64).  
The early work of [PERSON] [5], followed by the analysis conducted by [PERSON], [PERSON], and [PERSON] [7], provided an excellent review of lifestyle definitions, so we do not review this extensive body of literature in the present work. A common denominator of their review, though, is that lifestyles are often viewed from two perspectives: either as typologies of orientation (values, attitudes, and preferences) or typologies of behavior (activity and time-use patterns), which is a semantic approach that was also adopted by more recent studies [8]. We do, however, heavily rely on [PERSON] and colleagues, who, after having reviewed lifestyle definitions from health, consumer, and sociology research (recognizing the popularity of the term especially in the marketing field), defined lifestyle as a \"variety of attitudes or orientations towards family, work, leisure and consumption\" [7] (p. 26).  
The objective of this paper is to bring a lifestyle approach while studying mobility choices and individuals' perceptions of public transport and micromobility in the metropolitan area of Thessaloniki in Greece. To achieve this, we consider lifestyle as a behavioral orientation, expressing values, attitudes, and preferences not relating to the trip itself or thetransport modes but rather as a latent factor that we assume mediates mobility behavior and choices. Moreover, prior studies that have explored the relationship between lifestyle and mobility choices have often focused on generalized sociodemographic characteristics or specific trip-based behaviors rather than holistic attitudinal orientations. Few studies have delved into how broader lifestyle factors--such as environmental attitudes, technological adoption, or social adaptation--shape mobility decisions within a localized urban context. This study explicitly addresses this gap by applying a lifestyle-based segmentation approach tailored to Thessaloniki, which is a city undergoing significant transit developments. By examining how distinct attitudinal clusters correlate with both current and aspirational mobility behaviors, this work provides novel insights into the nuanced influence of lifestyle on sustainable transport adoption in this metropolitan area.  
The remainder of the paper is structured as follows: Section 2 provides an overview of the literature and background studies related to lifestyle and travel behavior, Section 3 discusses the materials and methods used for this study (including a description of the data used), while Section 4 presents our results in terms of the attitudinal clusters created, their socioeconomic characteristics, and their differences in mode choice behavior and transport-related preferences. Finally, Section 5 concludes with a summary of our key findings while discussing our limitations and directions for future research.