## 4 Results
\begin{table}
\begin{tabular}{l l c c c c c c} \hline \hline
**Service** & **Description** & **Total** & **Cyprus** & **Italy** & **Jordan** & **Spain** & **Turkey** \\ \hline i & Third-party services integration & 41.80\% & 8.62\% & 13.76\% & 0.00\% & 10.32\% & 12.20\% \\ ii & Platform services support & 2.46\% & 0.00\% & 0.00\% & 0.00\% & 1.94\% & 0.00\% \\ iii & Social community & 31.15\% & 6.90\% & 7.34\% & 0.00\% & 8.39\% & 10.57\% \\ iv & Story generator & 9.02\% & 0.00\% & 0.00\% & 7.28\% & 0.00\% & 0.00\% \\ v & Setup walkthrough for beacons to & 41.80\% & 5.17\% & 2.75\% & 9.93\% & 12.26\% & 8.94\% \\ vi & Recommendations based on & 59.02\% & 13.79\% & 16.51\% & 7.28\% & 10.32\% & 15.45\% \\ vii & Recognition of 3D objects for & 57.38\% & 17.24\% & 12.84\% & 6.62\% & 12.26\% & 13.82\% \\ vii & Gaming contents to the platform & 13.11\% & 0.00\% & 0.00\% & 9.93\% & 0.65\% & 0.00\% \\ viii & Profiling and & 60.66\% & 5.17\% & 15.60\% & 8.61\% & 10.97\% & 19.51\% \\ ix & Privacy and security management & 0.82\% & 0.00\% & 0.00\% & 0.66\% & 0.00\% & 0.00\% \\ xi & Point-cloud to model (to & 8.20\% & 0.00\% & 0.00\% & 6.62\% & 0.00\% & 0.00\% \\ xii & IoT network establishment & 33.61\% & 10.34\% & 6.42\% & 7.28\% & 10.97\% & 0.00\% \\ xiii &
\begin{tabular}{l} Expert system-based \\ itinerary planner \\ \end{tabular} & 30.33\% & 8.62\% & 7.34\% & 4.64\% & 8.39\% & 3.25\% \\ xiv & Data analysis and & 9.02\% & 0.00\% & 1.83\% & 5.96\% & 0.00\% & 0.00\% \\ xv & Content access & 73.77\% & 24.14\% & 15.60\% & 11.92\% & 13.55\% & 16.26\% \\ xvi & Cloud-based recognition of target & 9.02\% & 0.00\% & 0.00\% & 7.28\% & 0.00\% & 0.00\% \\ xvii & Advanced visualization & 7.38\% & 0.00\% & 0.00\% & 5.96\% & 0.00\% & 0.00\% \\ \hline \hline \end{tabular}
\end{table} 
Table 2: Distribution of service and functionalities interest of the entire dataset and per country. In addition, the analysis revealed that some features seem to be relevant only in some specific countries. For instance, the integration of third-party services (i) is highly requested by SMEs in Cyprus, Italy, Spain, and Turkey, but no Jordanian company seems to be interested in it. Nevertheless, it is fundamental to customize the visitors' journeys with respect, for example, to the weather conditions. And this aspect is highly relevant, especially in outdoor venues or in those places where the weather changes suddenly. Similarly, the integration of a social community (iii) in a tourism platform represents a place where users can share feedback, comments and reviews, and feel part of a community sharing personal perceptions and emotions. However, as previously indicated, this aspect seems to be not relevant for Jordanian SMEs. Conversely, with respect to the other SMEs, Jordanian companies highlighted the need to integrate story generators (iv), gamification (viii), privacy and security management (x), cloud models (xi and xvi), data analysis and knowledge builder (xiv), and advanced visualization (xvii), which is strongly in line with the use of XR technologies for providing an advanced and immersive experience. Finally, with respect to other SMEs, only Turkish SMEs declared they were interested in the establishment of an IoT network in CH sites (xii), despite indicating support for the implementation of smart devices and beacons (v). Spanish SMEs also suggested the need to underpin the development and release of a tourism platform with support services that could assist SMEs during the use of the digital solution, thus assisting customers along their journeys. To explore the economic relevance of local and international tourism for SMEs operating in the Mediterranean area, the survey also collected information on the average share of revenues generated from both local and international markets (questions 34 and 35). Respondents were asked to indicate a revenue range for both the local and international market.