# Experiential Transformation in Privacy Behavior: A New Framework for Privacy Behavior Enhancement
## 5 Methodology to Empirically Test the Proposed Framework
### Phase 2. Implementation of Privacy Behavior Measurement  
To conduct the qualitative questionnaire, we used mixed methods. Due to some participants' educational level and/or computer skills familiarity, four of the questionnaires were completed with the help of the researcher during a physical meeting; in most cases, when this was not possible due to distance or time limitations, the meeting was conducted online. Prior to distributing the questionnaire, we notified the participants that all their personal data and identifiers will be anonymized. The purpose of this option is to convince respondents that they cannot be identified so that they will answer the questions more truthfully. [PERSON] (2018) found that people who assume they cannot isolate themselves from the results of a survey are approximately nine percent more likely to participate and to provide the most accurate response possible. Thus, for the same reason, we did not reveal how many people participated.  
\begin{table}
\begin{tabular}{c c} \hline \hline
**Factor or Cluster** & **Acronym** \\ \hline Financial Exchanges/Benefits/Usefulness & FEBU \\ \hline Privacy Risk Perception & PRP \\ \hline Trust/Control/Confidence/Fear & TCCF \\ \hline Privacy Concerns & PC \\ \hline “Needs”/Psychological Engagement/Necessity & NPEN \\ \hline Sensitivity of Information & SOI \\ \hline Privacy Awareness & PA \\ \hline Time Lapse & TL \\ \hline Education/Visualization/Interaction/Experience & EVIE \\ \hline Demographics & DE \\ \hline Dimensionality/Complexity of Privacy Decision Making & DC \\ \hline \hline \end{tabular}
\end{table}
Table 2: Privacy behavior factors obtained by [PERSON] et al. (2013).  
\begin{table}
\begin{tabular}{c c c} \hline \hline
**Activated Factor** & **Question** & **Number of Articles** \\ \hline PA & Q1: How often do you check the privacy settings & 5 \\  & on your social media accounts? & \\ \hline TCCF, PRP, PC & Q2: How often you felt like your & 5 \\  & privacy was violated online? & \\ \hline PA & Q3: How often do you read the privacy policies or terms of & \\  & service for the websites or apps you use? & 5 \\ \hline PA, PC & Q4: Have you ever declined to use a service or app & \\  & because of privacy concerns? If so, can you & 5 \\  & describe the situation (open)? & \\ \hline PA, PC & Q5: How often do you use different passwords for different & 4 \\  & accounts? How do you keep track of them (open)? & \\ \hline TCFF & Q6: Have you ever been a victim of identity theft or online & \\  & fraud? How did that experience affect & 4 \\  & your privacy behaviors (open)? & \\ \hline PRP, PA & Q7: How much personal information do you share online? & 5 \\  & Can you describe the reason (open)? & \\ \hline PA & Q8: How often do you take steps to protect your online & \\  & privacy? Do you use ad-blockers or other & 4 \\  & tools and which (open)? & \\ \hline PRP, TCFF & Q9: Did you know companies collecting and using your & 5 \\  & personal data for targeted advertising? & 3 \\ \hline PC & Q10: Do you have any concerns about government & \\  & surveillance or monitoring of your online activities? & 3 \\ \hline \hline \end{tabular}
\end{table}
Table 3: Questionnaire to assess users’ privacy behavior.