# Business Intelligence Adoption for Small and Medium Enterprises: Conceptual Framework
## 3 The Proposed Conceptual Framework  
Regarding the BIS adoption and organisational performance model, [PERSON], [PERSON], and [PERSON] [71] presented a model that was based on technology, organisation, and environmental factors. These factors rely on three main determinants that are integrated towards adopting a BIS in SMEs, taking into consideration the integration of the balance scorecard approach to better understand the degree of influence each factor has on the adoption of business intelligence. Based on the UTAUT model, the intention to use and, in turn, the use of technology is determined by four main factors: the performance expectation [73], or the degree to which a person thinks that using the system will help them to improve their performance at work; the expectation of effort, or how easy it is to use the system; the social influence, or the degree to which a person thinks that their social referents will be using the system; and the social norm, or the degree to which a person thinks that the system is The use of the technology is explained directly by the intention of use and the facilitating conditions. In turn, intended use is directly determined by performance expectancy, effort expectancy, and social influence [74]. This theory also includes four moderating variables in the relationship between the four basic variables and the intention and use of technology: gender, age, will, and experience. [PERSON], [PERSON], [PERSON], and [PERSON] [45] reported that the UTAUT explains 70% of the variance in the intention to use. The UTAUT is one of the models that is most often used to study how people adopt and use technology.  
[PERSON], and [PERSON] [75] provided a conceptual framework for BIS use in SMEs. The proposed model was constructed based on two phases that lead to adoption. The first phase relies on four dimensions of information quality, which generate attitudes toward data cognition and affect [76]. In the second phase, these attitudes affect the perceived usefulness and the ease of use designed by the technology acceptance model. [PERSON], [64] assumed three main contexts that led to SMEs' adoption of a BIS: the attitude toward data cognition, attitude toward data cognition affect, and perceived usefulness and ease of use. Technological factors, organisational factors, and environmental factors represent these factors. Integrating these factors leads to evaluating the BIS before its adoption and actual use.  
In line with the SMEs' proposed framework for the BIS implementation, [PERSON], [PERSON], and [PERSON] [65] proposed a conceptual framework that contained nine factors that directly lead to the BIS's adoption by SMEs. These factors can be categorised into three main categories: first, BIS capability factors such as relative advantage, complexity, compatibility, and absorptive capacity; second, business capability factors such as organisational resources, management innovativeness, and management IT knowledge; and third, business external environment factors such as competitive pressure and vendor selection. Based on the above literature and the previous studies, the current study proposed the following conceptual framework, which is shown in Figure 2.