## 5 Data Analysis and Result
### Result
#### 5.3.2 Interpretative Analysis of Quantitative Data  
This study further explains and adds to the discussion of the co-creation experience using the qualitative interview method. An interview schedule was developed based on the significant findings of the quantitative study, and the interview topics corresponded to the non-significant results of the multiple linear regression in the quantitative study. The fact that immersion and generative memory become less important in the co-creation experience of Location-based AR games prompts us to rethink the current potential causes influencing tourists' co-creation with augmented reality technologies. Specifically, respondents(N=12) were asked to reminisice and reflect as tourists and to answer open-ended questions such as, \"Based on your feelings, do you think the immersion of the location-based AR games influenced your behavior while co-creating the experience? Why or why not?\" and \"Did it give you any memory points after the trip?\" To avoid leading the respondents on, we probed further: \"Can you explain more?\". * On-site Visitation--Immersion  
One participant, A3, said, \"It was different from the virtual reality I had experienced before, in that both virtual and real objects interacted in the AR game and did not completely replace reality. I also discovered many tangible and intangible elements of the cultural attractions.\" Although it is assumed that the immersive experience is the same in both the game and the environment, how immersion is created may be strongly influenced by the social context of the game and the in-game activities that the player must participate in. For example, participant A5 explained, \"I have to look for new information and remind my friends of my location tasks.\" \"I think it's fun to go and play AR games with my friends, and we talk about artifacts\" (Participant A12). Increasing immersion in the game reduces visitors' ability to reintegrate into the \"real world\", and as a result, visitors are more likely to perceive the destination through the AR artifact game elements and the involvement of others rather than relying solely on their own sensory experiences(see Table 6). \begin{table}
\begin{tabular}{c c c c c c} \hline
**IVs** & \(\beta\) & **SE** & **t** & **P** & **VIF** \\ \hline Pre-Visitation & & & & & \\ \hline AR psychological Engagement & 0.166 & 0.041 & 2.994 & 0.003 ** & 1.219 \\ Awareness and Knowledge & 0.230 & 0.038 & 4.302 & \textless{}0.001 *** & 1.136 \\ Social Relevance & 0.150 & 0.037 & 2.812 & 0.005 ** & 1.125 \\ \hline On-site Visitation & & & & & \\ \hline Real-time & 0.254 & 0.035 & 4.897 & \textless{}0.001 *** & 1.063 \\ Storytelling & 0.175 & 0.045 & 3.190 & 0.002 ** & 1.196 \\ Interaction & 0.126 & 0.040 & 2.380 & 0.018 * & 1.111 \\ Immersion & \(-\)0.074 & 0.039 & \(-\)1.371 & 0.172 & 1.140 \\ \hline Post Visitation & & & & & \\ \hline Generate Memories & \(-\)0.089 & 0.037 & \(-\)1.461 & 0.145 & 1.480 \\ Emotional Resonance & 0.160 & 0.037 & 2.634 & 0.009 ** & 1.460 \\ \hline \end{tabular} Note: \(p\) < 0.001 ***, \(p\) < 0.01 **, \(p\) < 0.05 *.  
\end{table} 
Table 5: Regression analysis results. We found that the key factors for visitors to co-create experiences using location-based AR games were timely feedback and social cooperation. For example, some visitors reported that even though the game was not very immersive, they could obtain satisfaction from solving problems and sharing experiences. At the same time, the immediate feedback interactions made them feel motivated and enhanced their sense of participation and collaboration in co-creation. From this, we further argue that immersion is not a core effect of solving the co-creation experience of Location-based AR games. * Post Visitation--Generate Memories In qualitative interviews with visitors to cultural heritage sites, we found that although generative memory is an important post-visitation experiential factor, its impact on the overall co-creation experience may not be as significant as expected.