# Protection of Personal Data in the Context of E-Commerce
## 2 Related Works
The study highlights that service providers can be held accountable if consumers suffer losses due to non-fulfillment of legal obligations. It emphasizes transparent communication and fulfilling obligations such as compensation or product replacements. Future research should explore the effectiveness of these legal protections and the role of government regulations in ensuring a fair e-commerce environment. [PERSON] [13] explores the computer e-commerce security system in the context of big data. The study identifies critical security threats and vulnerabilities in e-commerce platforms, emphasizing the need for comprehensive security measures. The paper discusses the importance of data encryption, secure payment gateways, and robust authentication mechanisms to protect consumer data. It suggests that future research should focus on developing advanced security technologies and implementing big data analytics to predict and prevent security breaches in e-commerce systems. [PERSON] [14] argues that understanding customer reservations and perceptions of security and privacy in e-commerce applications is crucial for developing appropriate policies and secure technological infrastructures. Data collected in this paper were collected through an online questionnaire and analyzed using SmartPLS software and the partial least squares method. Research indicates that customers' perceptions of online data security and trust in e-commerce applications are influenced by factors such as credit card usage, information security, motivational factors, trustworthiness, and reputation. [PERSON] et al. [15] proposed a microenterprise solution to standardize processes and improve competitiveness in a demanding market. The methodology is based on quality management and customer satisfaction principles for e-commerce. It aims to identify both internal and external failures to prevent issues and achieve satisfactory outcomes. The proposed modifications seek to improve user experience, simplify purchase and payment procedures, bolster support for computer microenterprises, and fortify data security and privacy. This study on national-level quality regulations facilitates the formulation of recommendations for other microenterprises and the establishment of protocols for B2C electronic commerce transactions. [PERSON] et al. [16] argue that Generation Z is poised to become the dominant consumer demographic in the future. Their research sought to ascertain Generation Z's receptiveness to e-commerce in Portugal. This study employed a questionnaire to gather data, focusingon a conceptual model developed by reviewing existing literature. The dimensions were examined utilizing SmartPLS 4 and IBM SPSS Statistics 26. The results either confirmed or refuted hypotheses about trust, perceived risk, ease of use, attitude, usefulness, intention to use, privacy, and security. Feedback data from a study by [PERSON] et al. [17] have the potential to undermine user privacy by exposing buyers' identities and preferences, resulting in a significant number of users refraining from providing ratings. They also present ARS-Chain, a robust reputation-sharing framework for e-commerce platforms that utilizes blockchain technology to ensure security. The experimental findings demonstrate that ARS-Chain improves user privacy and preserves system performance, influencing trust mechanisms in e-commerce platforms. A study by [PERSON] [18] examines the specific attributes of electronic commerce in European Union nations amidst a pandemic, utilizing data from Eurostat Digital Economy for 2019-2020. Principal component analysis (PCA) of 27 variables unveiled additional dimensions that facilitate more convenient visualization. Clustering techniques reveal the presence of four distinct groups of countries exhibiting unique online commerce patterns that necessitate attention from government and business entities.