# How Do German Manufacturers React to the Increasing Societal Pressure for Decarbonisation?
## 3 Results  
### How Do Companies React to the Rising Societal Pressure and Emerging Policies? German industry, as many others, suffered from a shortage of skilled personnel ahead of the COVID-19 pandemic, meaning the demand for them exceeds the supply, allowing, in most cases, young graduates, to choose where to start working. A McKinsey study has identified that sustainability has become a more important factor than salary or job security, and that similarly, according to a YouGov online poll, 68% deem sustainability action by their employer as important [30]. \begin{table}
\begin{tabular}{c c c c c} \hline \hline
**NACE Code** & **Sector** & **Total Population (N)** & **Observations (n)** & **Percentage n (N)** \\ \hline
05 ** & Mining of coal and lignite & 7 & 5 & 71.4\% \\
06 ** & Extraction of crude petroleum and natural gas & 4 & 7 & 175.0\% \\
08 & Other mining and quarrying & 1517 & 30 & 2.0\% \\
10 & Manufacture of food products & 21,498 & 29 & 0.1\% \\
11 & Manufacture of beverages & 2033 & 21 & 1.0\% \\
12 & Manufacture of tobacco products & 44 & 5 & 11.4\% \\
13 & Manufacture of textiles & 3643 & 21 & 0.5\% \\
14 & Manufacture of wearing apparel & 2625 & 10 & 0.3\% \\
15 & Manufacture of leather and related products & 1166 & 40 & 3.0\% \\  & Manufacture of wood and of products of wood & & & \\
16 & and cork, except furniture; manufacture of & 11,919 & 42 & 0.3\% \\  & articles of straw and plaiting materials & & & \\
17 & Manufacture of paper and paper products & 1467 & 48 & 3.3\% \\
18 & Printing and reproduction of recorded media & 9832 & 32 & 0.4\% \\
19 * & Manufacture of coke and refined & 84 & 13 & 15.5\% \\  & petroleum products & & & \\  & Manufacture of chemicals and & & & \\
20 & chemical products & 3019 & 55 & 1.8\% \\
21 & Manufacture of basic pharmaceutical products & 521 & 26 & 5.0\% \\  & and pharmaceutical preparations & 6698 & 62 & 0.9\% \\
22 & Manufacture of rubber and plastic products & 8951 & 43 & 0.5\% \\
23 & Manufacture of basic metals & 2424 & 56 & 2.3\% \\
24 & Manufacture of fabricated metal products, & 40,338 & 70 & 0.2\% \\  & except machinery and equipment & & & \\
26 & Manufacture of computer, electronic, and & 6854 & 14 & 0.2\% \\  & optical products & & & \\
27 & Manufacture of electrical equipment & 5730 & 52 & 0.9\% \\
28 & Manufacture of machinery and equipment n.e.c. & 15,408 & 64 & 0.4\% \\
29 & Manufacture of motor vehicles, trailers, and & 2461 & 51 & 2.1\% \\
30 & Manufacture of other transport equipment & 1029 & 25 & 2.4\% \\
31 & Manufacture of furniture & 9615 & 35 & 0.4\% \\
32 & Other manufacturing & 19,096 & 24 & 0.1\% \\
99 & Other & & & \\
**Total** & **177,983** & **884** & **0.5\%** \\ \hline \hline \end{tabular}  
* small sector (N \(<\) 100) with at least 15% of total population (N) participating; ** micro sector (N \(<\) 10) with at least 50% of N participating.  
\end{table} 
Table 2: Sample composition by sector (n = 884). \begin{table}
\begin{tabular}{c c c c} \hline \hline
**Energy Intensity Class** & **Energy Intensity Interval** & **Observations** & **Percentage** \\ \hline Not energy intensive & 0 to \textless{}10 Wh/EUR & 150 & 21.8\% \\ Less energy intensive & 10 to \textless{}100 Wh/EUR & 258 & 37.5\% \\ Moderately energy intensive & 100 to \textless{}1000 Wh/EUR & 203 & 29.5\% \\ Energy intensive & 1000 to \textless{}100,000 Wh/EUR & 67 & 9.7\% \\ Very energy intensive & \(\geq\)10,000 Wh/EUR & 10 & 1.5\% \\ \hline \hline \end{tabular}
\end{table} 
Table 3: Sample composition by energy intensity (n = 688). Unsurprisingly, companies increasingly state sustainability as a significant element of their corporate strategy to address this (e.g., Daimler and Henkel), but what does this mean? Is it a marketing activity, which, if uncovered, would have a negative impact on image and sales (i.e., 'greenwashing')? Or are there real intentions to take action?