## 5 Discussion
### Factors Influencing the Adoption of AVGTs in the Video Industry
The factor of cross-disciplinary collaboration confirms that the convenience and effectiveness of using AI tools are significantly enhanced when collaborative efforts exist between different fields [69]. This aligns with previous findings that interdisciplinary cooperation can pave the way for innovative applications of AI in video production [18], making technology more accessible and its benefits more tangible to a broader group of creators. Public acceptance and ethical considerations, interestingly, did not have as significant an impact in the survey phase as they did in the preliminary interviews. Public acceptance affects the prevalence of AIVGTs. The public's attitude towards AI-generated content, understanding of, and trust in AI technology largely determine the extent to which these tools can be widely accepted. [PERSON] raises concerns about the ethical implications of whether we can distinguish between AI and humans in the future [70]. If the public harbors doubts about AI content or perceives it as lacking the creative and emotional depth of human creation, then the application of AIVGTs might be limited [53; 71]. Ethical and legal disputes that may arise from the application of AIVGTs, as the use of AI technology in video production increases, include how to handle personal data, respect copyright, and prevent the misuse of AI-generated content [72; 73]. For example, AI-generated deepfake content could mislead the public, infringe on portrait rights, or be used for other improper purposes [74]. Innovation showed lower significance in data analysis, suggesting that video industry professionals might be confident in the innovative potential of AI tools [75]. They seem to believe that although AI may tend to produce stylistically and content-wise uniform outputs; it also can introduce new creative elements and not become a bottleneck for innovation. This trust in AI reflects a viewpoint: AI should be seen as an assistant in the creative process, handling technical and repetitive tasks, while human creators still hold the core of innovation and artistic expression [76; 77]. In addition, the interactions among the various factors also demand our attention. For example, technological maturity may be closely linked to market demand--market demand is likely to increase only when the technology reaches a certain level of maturity. Moreover, issues of ethics and privacy may relate to public acceptance and data security and copyright because resolving these issues can enhance societal trust and the willingness of various stakeholders to collaborate. Innovation is a crucial driver of market demand; novel AI functionalities and improvements may attract early adopters and innovators, thereby increasing the overall market demand for new technologies. Cross-disciplinary collaboration accelerates technological maturity, as experts from different fields collaborate to infuse innovative vitality into technology development. Global perspective and localization drive the customization of user demands, ensuring that tools not only meet the basic needs of global users but also respect and adapt to the diversity of regional cultures. These factors together form a system where changes in one factor can provoke responses in others. Therefore, understanding these interactions is crucial for devising effective market strategies, technology development plans, and adoption frameworks. This understanding can help the industry better promote the adoption and integration of AIVGTs, pushing the video production industry toward a more efficient and creative future.