## 2 Literature Review  
The study of information adoption is not new; many researchers have studied the idea using many models, frameworks, and theories. The authors of [14] studied the adoption of mobile learning in higher education using task-technology fit (TTF). The author of [15] studied users' information adoption intention in online health communities using the elaboration likelihood model (ELM). The authors of [16] studied mobile messagingapplications' (MMAs) information adoption using the information adoption model (IAM). The authors of [17] used the IAM to discover the characteristics that influence health information on social media adoption. The authors of [18] studied the adoption of AI in the m-banking arena using task-technology fit (TTF) and stimulus-organism-response (SOR) theory. The authors of [19] studied the behavior of customers towards the usage of social media for purchasing decisions using the technology acceptance model (TAM). The research found that usefulness is the most influential factor. The authors of [20] studied the adoption of mobile payment technology using the TAM and prospect theory. The authors of [21] studied YouTube adoption and its influence on destination visits in India. The study was conducted using the IAM. The authors of [21] found \"comprehensiveness, relevance, timeliness, source expertise and attitude as the most significant predictors of a traveler's destination visit intention through YouTube channel adoption\". Furthermore, in [22] the researchers studied agricultural learning and development in new media's usability and effectiveness. In [23] the researchers explored the use of social media sites for health professionals' engagement and productivity in public sector hospitals. In [24] the researchers studied the continuous intention to use mobile on the adoption hotel reservation on travel websites.  
As for using YouTube as a learning tool, learning, by definition, is \"an activity that individuals engage in with the goal of improving their understanding of an issue and/or their ability to solve problems in life, work and/or study\" [25].  
The authors of [6] studied the use of YouTube as a learning tool or resource. The study used _social cognitive theory_ (person, environment, and behavior) and included influencing factors such as prior experience, using YouTube as a learning resource, the sociability of YouTube, attitude, and the learning outcome expectation.  
To analyze the gap in the field for this research, several published researches were reviewed and was found as follows: Some studies focused on the characteristics of educational content [26; 27; 28], while others [6] considered the social cognitive perspective; [2] considered the technology-user-environment perspective, and [3] considered the self-directed learning perspective. The author of [28] studied the attitudes, experiences, and perceptions of undergraduate students related to YouTube as an information source to support their studying. The author of [29] studied the impact of social media on adolescents' abilities, attitudes, communication, education, interactions, personal conduct, social behavior, and skills in Sri Lanka. The source found that YouTube was the most preferred social media (99.23%) among adolescents, and that education was the second preference. The author of [4] studied the effectiveness of podcasting in higher education within financial accounting and found that student performance increased when using video. The authors of [30] studied the impact of social media on academic performance: the researchers found that social media, especially YouTube, is very popular among students as a learning tool. The authors of [31] studied YouTube stickiness within needs, personal, and environment perspective. The study used two theories: Uses and Gratifications Theory (UGT) and social cognitive theory (SCT). The study was conducted in Chinese within a bilingual environment. Hence, the next section presents the theoretical framework of this research and the hypotheses development.