## 3 Results and Discussion
### Evaluation Index System Construction
#### 3.1.3. Index Description  
Fresh agricultural products have short shelf lives, a high loss rate, and they rely heavily on preservation services. A continuous low-temperature environment needs to be maintained during the circulation process, and it must also be ensured that the supply chain service has a high efficiency when circulating fresh agricultural products. As the main targets of the fresh agricultural produce supply chain platform service, the satisfaction level of the consumer, and thus, the capability of the supply chain to perform services well, is paramount. Therefore, combined with the previous discussion, the index measurement was mainly based on the four dimensions of supply chain coordination and the consumer evaluation results. 1. Coordination of capital flow  
Coordinated capital flow refers to the level of the rapid flow of funds in the supply chain and the ability to leverage economic benefits. In order to maximize the economic benefit of funds in the supply chain, the flow is accelerated, the turnover rate is improved, and the value of the use of funds is increased through various methods in order to invest the funds in more useful areas across the field of fresh agricultural produce. The following key indexes were included:  
1. Convenience of payment: This refers to the convenience and quick ability of users to make account payments for fresh agricultural products or services through the use of their device terminals, and the specific application process provides consumers with convenient personalized financial services and quick payment channels. 2. Flexible payment capacity: This refers to the adaptability of payment capacity requirements due to changes in the quantity, variety, and demand for products in the fresh agricultural product platform supply chain; thus, flexible payment capacity reflects the ability of the supply chain to adapt to a changing payment plan. 3. Timeliness of refunds: This refers to the ability to process refunds in a timely manner when the products do not meet consumer expectations and fresh produce is returned. 4. Average price advantage in the same category: This reflects the comparison between a targeted single product in a supply chain and other fresh produce \begin{table}
\begin{tabular}{c c c} \hline
**Target Layer** & **Criterion Layer** & **Index Layers** \\ \hline \multirow{4}{*}{Cordination of capital flow (\(U_{1}\))} & & \begin{tabular}{c} Convenience of payment (\(U_{11}\)) \\ Flexible payment capacity (\(U_{12}\)) \\ Timeliness of refunds (\(U_{13}\)) \\ Average price advantage in the same category (\(U_{14}\)) \\ \end{tabular} \\ \cline{2-3}  & & \begin{tabular}{c} Capability to deliver fresh products (\(U_{21}\)) \\ Product integrity (\(U_{22}\)) \\ The level of packaging for freshness preservation (\(U_{23}\)) \\ Ability to circulate processing (\(U_{24}\)) \\ \end{tabular} \\ \cline{2-3}  & & \
\begin{tabular}{c} Length of consumption time (\(U_{31}\)) \\ Flexibility level in terms of delivery (\(U_{32}\)) \\ Flexibility level in terms of varieties (\(U_{33}\)) \\ The level of flexibility in terms of the quantity of product (\(U_{34}\)) \\ Brand image of the supply chain (\(U_{35}\)) \\ \end{tabular} \\ \cline{2-3}  & &
\begin{tabular}{c} Frequency of information exchange (\(U_{41}\)) \\ Speed of collaborative response (\(U_{42}\)) \\ Information processing reliability (\(U_{43}\)) \\ Level of information system (\(U_{44}\)) \\ \end{tabular} \\ \hline \end{tabular}
\end{table} 
Table 4: Service quality evaluation index system of the fresh agricultural produce supply chain platform. terminals in terms of the combined average price of each single-consumer product. (2) Coordination of logistics The coordination of logistics The coordination of logistics refers to the ability of a supply chain to realize the logistics of the operation, from the receipt of the customer's order to the successful delivery of fresh agricultural products to customers.