## 3 Design and Implementation of Value-Inclusive Content for a Digital Multimedia Application
### Design of Digital Multimedia Application for the [PERSON] Collection at the Hecht Museum  
Effective inclusion and propagation of CH values in CHComm applications can be achieved by identifying the values to be shared, expressing them through the content  
Figure 1: Recommended groups of artefacts in the Hecht Museum for the digital multimedia application with the final selection and its component sub-groups highlighted. and then assessing its appreciation by users. The assessment of user appreciation can lead to an understanding of which CH values shared ended up making the most impact. Involving user and expert reviews in an early stage of design shows designers if they ignored any values that the community considers important. Consequently, evaluating the application leads to an improved iteration where the initial prototype is redesigned as necessary. This re-design can go from changing the words that are used in the content to adding, removing or changing aspects of the explanatory illustrations and visual elements in a digital multimedia application. This has been demonstrated to be beneficial in a project where users were asked for their requirements alongside experts prior to the design of the digital application [26]. Designers have also applied participatory approaches to include user expectations in Digital CHComm applications [27]. For the digital multimedia application on the Menorah collection at the Hecht Museum, we utilised an eight-stage approach to design content that includes CH values. An explanation of each step is provided next, including both its implementation and evaluation. A running example of the content design and its changes over each step accompanies the description highlighting the content creation process for the 'Glass Jar' artefact under the Menorah collection. * **Stage 0--Collection of CH values** Inclusion of CH values in the content for communication can only be done by finding and recording a broad selection of CH information and its associated values with the heritage in question. This is a necessary step for the entire process to be initiated. Multiple CH values are associated with the Menorah collection and the Hecht Museum. Some of these values, which are part of the overall museum, include Zionism, religious values of Judaism, the historical values associated with various heritage properties and the social/symbolic value that the Menorah symbol represents in today's world. In the case of the Menorah collection the religious values and the administrative importance of the menorah symbol comes to the forefront. The collection process uncovered a few interesting details such as the fact that the nature of values associated with the Menorah symbol changed over time. At one point in history, after the destruction of the second Jewish temple in Jerusalem, the Menorah was taken away by Roman conquerors as the spoils of war. This was depicted on the Arch of Titus in Rome built in 81 CE. This depiction may have led to the association of 'defeat' to the symbol of Menorah from the Jewish perspective of that time which was likely why the symbol was not depicted on the Jewish coins minted during the Bar Kokhba revolt of 132-136 CE. On the other hand, today, the Menorah is the official symbol for the State of Israel. This phase of the collection of CH values associated with the Menorah symbol itself and the artefacts within the collection was done by going through various academic sources and through open discussion with both heritage experts and non-experts who shared their views and historic knowledge regarding the Menorah. An example of CH information collected for the 'Glass Jar' artefact and the relevant information sources are shown in Figure 2. It is to be noted that the information regarding the artefact provided at the museum was adequate but naturally more information and potential value associations were available from other sources. This additional information was used to enhance the communication application.