## 3 Research Model
### The Aspects/Criteria Design
\begin{table}
\begin{tabular}{c c} \hline \hline
**Aspects/Criteria** & **Descriptions** \\ \hline \multicolumn{3}{c}{Critical Resources (CR)} \\ \hline Fundraising (CR1) & Medical material manufacturers want to promote their own branded products to the market by obtaining sufficient resources for brand promotion, channel preparation, and related matters. \\ \hline \multirow{3}{*}{Obtain key recourse (CR2)} & The medical material manufacturer can successfully sell their products to the market by determining the availability and sources of critical components or raw materials for the production process. \\ \hline \multirow{3}{*}{Obtain market information (CR3)} & The medical material manufacturer can successfully put their products into the channel by understanding the different market information, including local culture and habits of consumers in the country of sale. \\ \hline \multirow{3}{*}{Train multifunction team member (CR4)} & The medical material manufacturer from OEM to OBM medical material manufacturer by developing relevant professional sale and marketing, channel establishing, IP and regulatory, and technology integration. \\ \hline \multicolumn{3}{c}{Regulatory System (RS)} \\ \hline Approve by international certification (RS1) & The medical material manufacturer who wants to manufacture and sell medical-related products must plan to obtain FDA/CE/GMP and other international medical equipment certification. \\ \hline \multirow{3}{*}{Approve by local sales certification(RS2)} & The medical material manufacturers sell medical products in the different countries and regions by obtaining the inspection of the competent local authority and get a local sales permit. \\ \hline \multirow{3}{*}{Approve by health insurance (RS3)} & The medical material manufacturer sends medical products in the different countries and regions by understanding the payment system and insurance system for medical certification in the country. \\ \hline \multirow{3}{*}{Apply intellectual property (RS4)} & The medical material manufacturer produces medical-related products by carrying out intellectual property rights distribution and obtaining relevant intellectual property protections, such as local patents/trademarks in the country of sale. \\ \hline \multicolumn{3}{c}{Market Expansion (ME)} \\ \hline Build up reputation (ME1) & The medical material manufacturer enters the market initially with lack of popularity; they need to spend more time and resources to obtain the approval of the channel and gain consumers’ favor. \\ \hline \multirow{3}{*}{Connect channels (ME2)} & The medical material manufacturer enters the market initially; they can speed up product sales by learning more about local consumers’ needs and finding the channel trusted by the locals. \\ \hline \multirow{3}{*}{Influence by National image (ME3)} & The medical material manufacturer enters the market initially; they are affected by the image of their country of production, therefore have to assess for themselves the image of the state of the producing countries. \\ \cline{1-1}  & Because of the differences in culture and habits in different markets, the medical material manufacturer needs to understand the cultural differences of local countries when entering the market. \\ \hline \hline \end{tabular}
\end{table} 
Table 1: Cont. means that the medical material manufacturer sells medical products in the different countries and regions by understanding the payment system and insurance system for medical certification in each country. RS4 (apply intellectual property) means that the medical material manufacturer produces medical-related products by carrying out intellectual property rights distribution and obtaining relevant intellectual property protections, such as local patents/trademarks in the country of sale, as shown in Table 1.  
This study induces four driving forces of digital transformation in the ME, which include ME1 (building up reputation), ME2 (connecting channels), ME3 (influence by national image) and ME4 (understand different cultures).