## 2 Assess Significance of Values by Relative Importance
The Values version had even more content and custom-made illustrations presented as succinctly as we could. A comparative slide showing the differences in the script for voice-over and the additional illustrations for the 'Glass Jar' artefact is shown in Figure 12. The reason for creating two versions of the digital application was to test for differences in CH value appreciation that may be perceived in the visitors of the museum who chose to view the videos. The 'CHComm Info' version was essentially the control group and the 'CHComm Info+Values' version was our experimental group. The details on Dr. [PERSON]'s vision for the museum and the explanation of the concept of 'Eretz Israel' were combined into one video while another video explained both the artefact that is the original Menorah and a timeline showing how the Menorah symbol came to be an important Jewish symbol. These videos also contained relevant images to represent the aspects being discussed and had custom-made illustrations that contextualised the information. A web-based application which allowed users to explore videos related to the Menorah artefact collection was created following the highlighted structure shown in Figure 1. Videos for individual artefacts were all kept to under 3 min in length with most being only 1 min and 30 s long. A screenshot of the web-based application with the introductory video is shown in Figure 13.  
Integrating the values and the information satisfactorily meant that the values version ended up being longer than the info version of the application. For instance, the info version of the content covering the 'Glass Jar' artefact was 58 s long while the values version was 1 min and 58 s long. This difference in length may appear problematic at first glance but it was necessary to our approach. A laser-focus on the delivery of information that answers \"What is the heritage in question?\" has overshadowed the need to explain the significance of the heritage. Answers to the questions \"Why is the (particular) heritage valuable?\" and \"How valuable is it?\" are known to the experts in the field but are not well-communicated in the current museum environment. Results from a study on a digital CHComm application that explained the design of a traditional Malay house has shown that users would like to understand the  
Figure 12: Comparative slide showing the differences between the script for voice-over and the additional illustrations in the videos made as part of the CHComm Info and the CHComm Info + Values applications for the ‘Glass Jar’ artefact. 'significance and the value of traditional Malay house, mostly focusing on the \"why\" and the \"how\" type of information rather than simply telling them the descriptive nature' of the heritage [26]. A reductionist approach to the delivery of information appears to be a self-reinforcing cycle where the value associations of a heritage are not perceived as 'core' in the communication about a heritage and get left out. A museum guide who reviewed the content remarked that they were surprised by the amount of information collected and wanted to receive the sources of information and values that were to be communicated in our application. These sources were to be added to the museum's repository and as such this highlights the importance of values in any effort at communication of heritage. The additional text and illustrations in this case was purely to contextualise the value associations while providing differing and authentic perspectives on the heritage where necessary. As laid out in the stages previously a deliberate and meticulous refining of the content was pursued to include all the information and values with their significance and nuances. The variation in content length was the inevitable result. * **Stage 7--Targeted evaluation via User Feedback** Visitors who had gone through the menorah collection displayed at the museum were asked if they would like to learn more about the artefacts by watching videos.