# Classification of Negative Information on Socially Significant Topics in Mass Media +
## 2 Related Works, Tools and Methods  
### Media Monitoring Tasks and Tools  
Reference [10] provides the following definition of media monitoring: \"media monitoring is the process of observing media news flow continuingly to identify, capture and analyze contents containing specific topic keywords\". However, this definition couples the process of monitoring with the method (keywords-based). Hence, we generalize the definition of media monitoring as the process of content analysis of mass media. Media monitoring can be used for comparison between large corpora of texts (task 1). For example, in a task comparing Turkish and English, the corpora of news related to science is considered. Moreover, media monitoring includes such tasks as social behavior, public opinion identification [11; 12], and online sales trend analysis [13] (task 2), and comparison of preferences and characteristics of population segments (task 3). For example, [PERSON] [14] analyses gender inequality. Media monitoring tools are an important part of reputation management (task 4). The most frequently implemented functions are brand mentions (with or without direct tagging), relevant hashtags (branded and unbranded), mentions of competitors, and general trends applicable to some industry. The main question that can be answered with the help of such tools is: \"Do you know what they say about your company or brand in the media?\". There are a significant number of products that monitor the media and social media, some of which are listed in Table 1[15; 16; 17]. \begin{table}
\begin{tabular}{c c c} \hline \hline
**System** & **Social Media (Remarks)** & **Links** \\ \hline \hline \multirow{2}{*}{Awario} & Facebook, Twitter, Instagram, and YouTube. & agorapulse.com \\ \hline \multirow{2}{*}{Awario} & The web, Twitter, Facebook, Instagram, & \multirow{2}{*}{awario.com} \\  & Google+, YouTube, Reddit, news/blogs. & \\ \hline \multirow{2}{*}{Brandwatch} & The web, Facebook, Twitter, Instagram, & \multirow{2}{*}{[[https://www.mediatoolkit.com/](https://www.mediatoolkit.com/)]([https://www.mediatoolkit.com/](https://www.mediatoolkit.com/))} \\  & YouTube, Google+, Pinterest, Sina Weibo, & \\  & VK, QQ, news and blog. & \\ \hline \multirow{2}{*}{BuzzSumo} & Facebook, Twitter, Pinterest, and Reddit. & \\  & & \\ \hline \multirow{2}{*}{Crimson Hexagon, & The web, Facebook, Twitter, Instagram, & \multirow{2}{*}{brandwatch.com} \\  & YouTube, Google+, Pinterest, Sina Weibo, & \\  & VK, QQ, news and blogs. & \\ \hline \multirow{2}{*}{Google Alerts} & Web, news, blogs, videos, and discussions. & \multirow{2}{*}{google.com/alerts} \\ \hline \multirow{2}{*}{Hootsuite} & Twitter. & \multirow{2}{*}{hootsuite.com} \\  & Twitter, Instagram, YouTube, Facebook, & \\  & news, and blogs. & \\ \hline \multirow{2}{*}{Sprout Social} & The web, Twitter, Instagram, Reddit, & \multirow{2}{*}{socialmention.com} \\  & YouTube, Tumble. & \\ \hline \multirow{2}{*}{Social Mention} & The web, Twitter, Facebook, YouTube, & \multirow{2}{*}{sentione.com} \\  & Reddit, Google+, etc. & \\ \hline \multirow{2}{*}{SentiOne} & The web, Facebook, Instagram, Twitter, & \multirow{2}{*}{sentione.com} \\  & LinkedIn, VK, and others. & \\ \hline \multirow{2}{*}{Signal AI} & Real-time unlimited information and & \multirow{2}{*}{signal-ai.com} \\  & insights for media monitoring, reputation & \\ \multicolumn{2}{c}{management and market intelligence.} & \\ \hline \multirow{2}{*}{Talkwalker} & The web, Flickr, Foursquare, SoundCloud, & \multirow{2}{*}{[[https://www.talkwalker.com/](https://www.talkwalker.com/)]([https://www.talkwalker.com/](https://www.talkwalker.com/))} \\  & Twitch, Pinterest, and others. & \\ \hline \multirow{2}{*}{TweetDeck} & Twitter (The app is 100\% free). & tweetdeck.twitter.com \\ \hline \hline \end{tabular}
\end{table} 
Table 1: Examples of media monitoring tools.