# Towards a New Business Model for Streaming Platforms Using Blockchain Technology
## 4 Proposed Solution
### Automatic Smart Contract Generation Service
Furthermore, our interviews with external content creators revealed a lack of understanding about how their content is monetized. This highlights the need for better education and support for content creators to ensure they can fully benefit from the monetization opportunities provided by video streaming platforms. Our solution aims to maintain the essential functions of streaming services while introducing an intermediary layer to improve transparency in audience control and payments between all parties involved. This approach provides a practical alternative that seamlessly integrates with the financial and governance aspects of the blockchain network. By merging the critical

Figure 6: Software metric report. features of audience control and monetization, our solution offers a viable framework for a more transparent and efficient ecosystem within the streaming industry. Future research can explore implementing interoperability standards to integrate diverse blockchain technologies and networks and performance analyses with benchmarking available in the software industry. Although the results presented in this study provide important insights for the investigated area of study, the identified threats to validity are highlighted below. * **Construct validity:** The proposed solution focuses on integrating video streaming platforms available on the market with an intermediary layer that uses blockchain technology to provide content creators access to viewing metrics, payment to the parties involved without the intermediary of third parties, and traceability of payment transactions. To achieve this, StreamingChain operates in blockchain network environments where smart contracts are compatible with a binary application interface. In this case, blockchain networks not compatible with smart contracts are not covered in this work. * **Internal validity:** The assessment and results presented in this study are restricted to a specific scenario with few participants, features, and data transactions. Therefore, it is worth mentioning that the results indicated should not be generalized. * **External validity:** This threat concerns the lack of real-world testing of the proposed solution, which would involve evaluating the software artifacts with a more significant workload. Conducting evaluations in an actual environment would enable us to integrate the middleware with a video streaming platform and assess the scalability of the proposed solution under millions of views generated from end-user access. This would allow us to assess StreamingChain using new metrics such as performance, cost-benefit, and efficiency. To mitigate this issue, providing access to the source code would allow for replicating the results presented here, facilitating new evaluations, and establishing partnerships with the software industry. Conceptualization, R.S. and A.A.; methodology, R.S. and A.A.; software, R.S. ; validation, R.S. and A.A.; writing--original draft preparation, R.S. and A.A.; writing--review and editing, A.A.; supervision, A.A.; funding acquisition, A.A. All authors have read and agreed to the published version of the manuscript. This work was partially supported by Alagoas Research Foundation under the grant E:60030.000002551/2022. All the software artifacts developed in this research are available at [[https://github.com/Rendrikson98/repositorio-streamingChain](https://github.com/Rendrikson98/repositorio-streamingChain)]([https://github.com/Rendrikson98/repositorio-streamingChain](https://github.com/Rendrikson98/repositorio-streamingChain)) (accessed on 12 June 2024). The authors declare no conflicts of interest. ## References

* (1) The Streaming Wars: The Future of Entertainment.