# A Sentiment Analysis Model Based on User Experiences of Dubrovnik on the Tripadvisor Platform
## 4 Results and Discussion
### Sentiment Analysis of Reviews Written between 1 January 2022 and 31 December 2023
In 2023, couples had the most positive (46), neutral (5), and negative (5) reviews. Unknown visitors had 44 positive, 2 neutral, and 2 negative reviews. Friends had 14 positive, 1 neutral, and 1 negative reviews. Family had 11 positive and 1 neutral review, individuals had 6 positive and 1 neutral review, while the business segment had 1 positive review. Figure A2 shows the distribution of sentiments by visitor type. Another feature that can be compared between 2022 and 2023 is the origin of the visitors. The differences between the sample and the population indicate a bias due to the language selection of the reviews, with English-speaking countries most strongly represented in the reviews. Figure A3 highlights the 10 most represented countries in the 2022 and 2023 reviews. In 2022, most users came from the United Kingdom, for a 47.8% share of the total. The United States followed, with a share of 19.6%, while the proportion of users whose origin was unknown was 18.2%. Other countries include Ireland (3.8%), Canada (2.4%), Australia (1.9%), Germany (1.9%), the Netherlands (1.4%), Italy (1.4%), and Romania (1.4%). In 2023, the proportion of visitors from the United Kingdom fell to 39.7%, while the proportion of visitors of unknown origin rose to 23.1%. The United States also recorded a decline in its share to 15.7%. Increases were recorded by countries such as Australia (5%), Ireland (4.1%), the Netherlands (3.3%), and Canada (3.3%). The emergence of new countries should be highlighted, including, among others, Turkey (2.5%), France (1.7%), and Brazil (1.7%). Figure A4 provides the distribution of sentiments according to the users' countries of origin (a total of 584) in 2022 and 2023. In 2022, users from the UK had the most positive reviews. In the United States of America, Ireland, Canada, Australia, and Romania, the majority of reviews were also positive, albeit in smaller numbers. In several European countries, including Germany, Italy, and the Netherlands, sentiments were mixed, with both neutral and negative reviews. However, there were some changes in the distribution of sentiments in 2023. In the UK, the number of positive reviews decreased, while the number of neutral and negative reviews increased. A similar trend can be observed in the US, where the number of positive reviews decreased and the number of neutral reviews increased. In Australia and Canada, the majority of positive reviews remained the same, while there was a change in neutral and negative reviews in Ireland. It is important to note that in new countries, such as Turkey and Brazil, positive sentiments predominate, while in France, the positive and negative sentiments are balanced. To present some of the results of the model, the most positive, the most neutral, and the most negative reviews are presented. The reviews are presented in Tables 6-8 along with the specific values of the model with the highest sentiment value highlighted in bold. \begin{table}
\begin{tabular}{c c c c c} \hline \hline
**Review** & \multicolumn{3}{c}{**Sentiment**} \\ \hline _Beautiful place but very hot, especially inside the old city. Drink plenty and definitely take a hat! Lots of places to eat and wonderful ice cream. We also went back the 2 nd day (ve pre booked our old city tickets online before we travelled from the UK, they are valid for 3 days but 2 days are enough) to go on a boat ride which was a welcome break from the heat. Recommend downloading the Uber app, very useful and quick. You can hail local taxis but they are more expensive. Also lots of buses, we didn’t get any but they always looked carmull! Lots of fish restaurants, Recommend the Cave Bar; Sunset Beach, we walked front where we stayed which was Hotel Lapad”._ \\ \hline \hline \end{tabular}
\end{table} 
Table 6: The most positive reviews.