# Protection of Personal Data in the Context of E-Commerce
## 6 Research Objectives and Methodology
### Results Analysis
#### 6.3.1 Demographic Overview
The results show that a significant portion of the participants are frequently online: 37% reported always being connected, 28% very often, 24% relatively often, 9% sometimes, and a small minority of 2% rarely use the Internet. This indicates a high level of Internet presence among the respondents. Several significant demographic trends are highlighted by the survey results, with a particular focus on gender and age differences among respondents. Further discussion is warranted regarding the dominance of male respondents across most age groups, except for those aged 56 and above. Several underlying factors may contribute to this pattern:  
1. Male respondents were more prevalent in the 18-35 age range. One possible explanation for this phenomenon is the higher level of digital literacy and more frequent use of online shopping channels among men, which may contribute to their increased engagement with technology and e-commerce platforms. Sharing personal information online may be more common among males in these age groups, possibly due to social and cultural factors that encourage early technology adoption. 2. It is worth noting that in the 56+ age group, there is a shift in the trend, with females outnumbering males among the respondents. Several factors could contribute to this shift. One possible reason is that women tend to have longer life expectancies, resulting in a larger female population in older age groups. Additionally, older males may be more concerned about privacy and avoid online sharing of personal data. 3. Analyzing performance in terms of familiarity with GDPR and comfort with online transactions, it was observed that the 36-45 age group, particularly males, displayed the highest level of performance. This group has probably already established themselves in their careers, possessing higher disposable income and greater familiarity with online transactions. This contributes to their confidence in navigating e-commerce platforms. In contrast, the oldest age group (56+), particularly females, exhibited the lowest performance in these areas. There appears to be a potential difference in understanding and trust in digital privacy regulations between different generations. This difference could be due to older respondents having lower levels of digital literacy and less online experience than younger individuals. 4. The survey findings indicate a positive relationship between higher levels of education and income and a more robust comprehension and trust in online shopping and data protection laws. Individuals with higher education levels demonstrated a greater sense of assurance in their capacity to navigate online transactions securely. In contrast, those with lower income levels exhibited more caution, possibly stemming from economic vulnerability and limited exposure to digital platforms. Considering these demographic insights, targeted interventions may be worth considering. 1. Targeted educational campaigns could benefit older age groups, especially those above 56, by enhancing their digital literacy and understanding of online privacy regulations. Possible options for disseminating information could involve organizing workshops, hosting webinars, and providing user-friendly guides that clarify the intricacies of online shopping and data protection. 2. A potential strategy to enhance female involvement in the 18-35 age group could be to emphasize the advantages of online shopping and digital literacy on platforms and social networks catering to women. We can encourage greater female engagement by addressing the unique concerns that might discourage them from participating in e-commerce. 3. A potential solution to address the disparity in digital engagement is to offer resources and support to individuals with lower incomes. This could include providing affordable access to secure online payment methods and educating them on the economic advantages of online shopping.