## 3 Virtual into Real. The ArkaeVision Project  
ArkaeVision is born out of a three-year project financed by the MISE, \"Research and Development\" actions, thanks to the Fund for Sustainable Growth--\"Horizon 2020 Call\". It was designed and developed by Digitalcomoedia, a company active on advanced digital content, together with the National Research Council (CNR), Institute for Technologies Applied to cultural heritage and Beyond Tech., an innovative startup expert in gamification. ArkaeVision, in its broadest vision, is an **integrated digital experiential platform that provides different ways of enjoying cultural heritage**. It is composed by (a) an online portal, accessible from any mobile device (smartphone or tablet) and desktop-based system, (b) an immersive VR application (ArkaeVision Archeo, subject of this contribution) and (c) an AR application (ArkaeVision Art)--soon available at the Archaeological Museum of Paestum [85]. In general, the ArkaeVision experiential platform aims at:  
1. introducing elements of spectacularization during the immersive VR experience recalling the attention of users on the archaeological sites and the objects exposed at Paestum;
2. developing new forms of enculturation based on the stimulation of intimate feelings and emotions, which will presumably help users _see, feel_ and, finally, _relive_ the past. 3. creating an infrastructure capable of expanding the museum supply, enhancing its visibility, putting in connection places with artifacts while promoting participatory and social dynamics. In (b) ArkaeVision Archeo, the experience is designed to involve users in a circular and iterative way. It starts when they first consult the project's web portal and the pages dedicated to the archaeological site and/or the museum. ArkaeVision Archeo can be used once the users arrive at the museum, after having booked an explorative session (Since the web portal has not been optimized yet, the VR experience can be booked directly at the Archaeological Museum of Paestum - updated April 2020). Users can virtually visit the temple dedicated to [PERSON] of Paestum, in the first half of the fifth century BC, wearing the HTC Vive and using hand controllers; here they can interact with a digital actor, the priestess [PERSON], who will guide them virtual tour presenting the beliefs, the values and the ancient of ancient population of the Magna Graecia city (Figure 8). The experience is completed when they conclude the VR experience; users are profiled thanks to an automatic monitoring of their actions during VR exploration. The data collected allows the UX to be adapted to their needs and interests for future occasions, unlocking new contents or accessing hidden objects and places. Users can take advantage of two explorative modalities: an **emotional and semi-guided visit**, where events and facts evolve in the storyline catching their attention and pushing them to follow the visit; in this phase, they can do some actions, like walking in VR, watching around, choose what to explore, but always guided in the experiential pathway by the digital actor; a **didactic and free exploration**, where the users can choose which information to deepen, accessing specific points of interest or 3D assets, plan what to do and where to go in VR exploration; here they are alone with no guide. The _gamified perceptive_ storytelling of ArkaeVision Archeo takes place in the area referable to the temple of [PERSON], located (in reality) on the occidental side of the archaeological park of Paestum. The temple rebuilt in 3D, the surrounding landscape, vegetation elements and nearby architectures are depicted following the _vedutismo_ pictorial style of the IX century. The playable area corresponds to the interior of the temple's naos, specifically the frontal and side colonnade and a modest external section; then, the exterior of temple, including a sacrificial altar and a lateral structure called _donari_.