## 3 Results
### Post-Test Questionnaire Results
It appeared over the main content of the website in the form of a pop-up window, as shown in the picture. This type of advertisement does not go unnoticed. Among the participating users, 2% with 1 valid response found this advertisement \"1-Not annoying at all\", 5.9% with 3 valid responses answered \"2-Slightly annoying\", 5.9% with 3 valid responses answered \"3-Annoying\", 23.5% with 12 valid responses answered \"4-Very annoying\", and 62.7% with 32 valid responses answered \"5-Extremely annoying\". The overall conclusion from the above results for the modal advertisement was negative, as the majority of the participants found this form extremely annoying. For the banner ad format, 82.4% of the participants (42 people) noticed this particular advertisement on the website. This advertisement appeared at the top of the page and remained fixed in its position, changing its display at regular intervals. As seen, it was noticed by the majority of users, of whom 19% with 8 valid responses found this form of advertisement \"1-Not annoying at all\", 38.1% with 16 valid responses found \"2-Slightly annoying\", 21.4% with 9 valid responses found \"3-Annoying\", 16.7% with 7 valid responses \begin{table}
\begin{tabular}{l c c c c c c} \hline \hline
**Question** & **Noticed** & **1** & **2** & **3** & **4** & **5** \\ \hline Did you notice the right rail ad? If YES, how annoying do you consider it? & \begin{tabular}{c} 41 \\ (80.4\%) \\ \end{tabular} & 14 & 13 & 8 & 5 & 1 \\ \hline Did you notice the nonmodal ad? If YES, how annoying do you consider it? & \begin{tabular}{c} 37 \\ (72.5\%) \\ \end{tabular} & 9 & 15 & 10 & 3 & - \\ \hline Did you notice the modal (popup) ad? If YES, how annoying do you consider it? & \begin{tabular}{c} 51 \\ (100\%) \\ \end{tabular} & 1 & 3 & 3 & 12 & 32 \\ \hline Did you notice the banner ad? If YES, how annoying do you consider it? & \begin{tabular}{c} 42 \\ (82.4\%) \\ \end{tabular} & 8 & 16 & 9 & 7 & 2 \\ \hline Did you notice the intraconent with content reorganization ad? If YES, how annoying do you consider it? & \begin{tabular}{c} 46 \\ (90.2\%) \\ \end{tabular} & 5 & 16 & 14 & 9 & 2 \\ \hline Did you notice the intraconent without content reorganization ad? If YES, how annoying do you consider it? & \
\begin{tabular}{c} 44 \\ (86.3\%) \\ \end{tabular} & 3 & 18 & 12 & 9 & 2 \\ \hline Did you notice the right rail animated ad? If YES, how annoying do you consider it? &
\begin{tabular}{c} 44 \\ (86.3\%) \\ \end{tabular} & 11 & 17 & 8 & 6 & 2 \\ \hline How annoying would you consider an ad that depends on information you have seen in the past? & - & 5 & 19 & 18 & 5 & 4 \\ \hline How annoying would you consider a sponsored ad? & - & 4 & 9 & 13 & 19 & 6 \\ \hline How annoying would you consider a non-skippable ad? & - & 2 & - & 1 & 7 & 41 \\ \hline How annoying would you consider a video ad that starts playing with sound when you land on a page? & - & 2 & 1 & 1 & 11 & 36 \\ \hline How annoying would you consider a video ad that you can skip after 5 s? & - & 3 & 5 & 14 & 22 & 7 \\ \hline How annoying do you consider an ad that you can not close or skip at any time? & - & 1 & - & - & 8 & 42 \\ \hline How annoying do you consider an ad that you can close or skip at any time? & - & 6 & 27 & 14 & 4 & - \\ \hline \hline \end{tabular}
\end{table} 
Table 3: Responses to post-test questionnaire (1—Not annoying at all, to 5— Extremely annoying). found \"4-Very annoying\" and just 4.8% with 2 valid responses found \"5-Extremely annoying\". The overall conclusion from the above results for the banner advertisement was positive, as the majority of the participants were only slightly annoyed. For the intraconent with content reorganization technique, 90.2% of users (46 people) noticed this advertisement. It is an advertisement that dynamically appears on the page in the form of a pop-up window and redefines the main content until it finally stabilizes in a fixed position.