## 4 Results  
Considering the second section of the survey-based questionnaire, the quantitative data collected were accurately analyzed to capture the most important needs, preferences, and expectations of SMEs operating in the CH and tourism sector. Starting from such information, valuable best practices can be derived in terms of key attributes and tips for supporting the design of innovative and useful digital solutions for the reference market. Responses and insights were derived from SMEs potentially interested in the use of technological and digital solutions (e.g., digital platforms) for enhancing customers' experiences, to provide innovative products and services, and to facilitate and foster business collaborations and competitiveness. First, according to the data collected, all the respondents fully agreed with the potential benefits of the use of technology, such as use of mobile applications and cloud-based platforms for enhancing cultural experiences. They were fully aware of the importance of investing in the digitalization of the CH and tourism sectors. This represented an essential insight for the authors because it testifies to the will and awareness of CH stakeholders to invest in digitalization in these markets for enhancing the user experience. Therefore, the response provided positive feedback with respect to the authors' collaboration and intentions. Moreover, in each country, the SME respondents indicated that they were less familiar with the use of platform technology in CH, thus creating the opportunity for input to SMEs of potential business opportunities associated with the design of innovative digital and cloud solutions. Of particular interest was the identification of the needs of SME respondents with respect to incorporating specific features within CH and tourism platforms. As illustrated in Figure 2, features such as contents profiling, manipulation and downloading of media (in orange), recommendation systems, POIs, and dynamic content enhancement based on visitors' preferences (in blue) are considered highly important by respondents. The figure highlights the percentage of respondents who rated each of these features. It shows that the responses reflect very positive attitudes (Likert classes 4 and 5, represented by the darker sections of each bar, are the most prevalent). This indicates that these features are  
Figure 1: Type of tourism services provided in each country. regarded as relevant drivers to enhance visitors' experiences and better inform them along their journey to cultural sites. In this context, moreover, respondents stated that they were very interested in incorporating enabling features for providing visitors with immersive experiences, such as through the recognition and 3D reconstruction of objects with the use of enabling devices. Also, most SMEs seemed to be very interested in installing beacon sensors and smart devices within cultural sites to help assess the benefits of digitalization. However, with the exception of Spanish SMEs, the other countries indicated that they lacked expertise in being able to exploit and capitalize on data collected from sensors (about 50% of respondents selected a score from 1 to 3 on the 5-point Likert scale). An important issue also emerged about the management of customer data from a privacy perspective. The survey revealed that while Cypriot, Spanish, and Turkish SMEs take considerable care with respect to data privacy and security, only about 50% of Italian and Jordanian respondents did so. Therefore, this suggests the need to invest in security and privacy awareness and to enhance this aspect not only from a technical perspective but also for alignment of corporate knowledge. Furthermore, most of the SME respondents in each country declared they were substantially aware of the costs (with the exception of Italy, with 50% of responses) and resources required for the digitalization, development, and maintenance of CH applications and platforms, as well as their intention to consider or invest in digital heritage in the future.