## 5 Results
The same reason led to the choice of the response \"one IP right registered\" given by a manager of Herzen University: during the accreditation expertise procedure, the official number is \"one\" (reported for the five previous years), nevertheless, the natural sciences faculties had produced many patents, since the Soviet period and until today. This means that the response choice was largely influenced by the bureaucratic procedures imposed by the Ministry accreditation, and the managers underestimate the intellectual results of their educational organizations due to the obligation to take responsibilities for each point. This conclusion supports the hypothesis H5: the bureaucratic organizational type leads to the underestimation of the assets of intellectual capital if it is not presented in the reporting. **Q3. **_Is your trademark registered?_  
We can conclude that the managers do not evaluate trademark registration as an important aspect. However, they pay much attention to the company's reputation (see answers to the next question, Q4). Among the top and middle managers, the question about the formalization of the name of the company (\"is your trademark registered?\") led to considerable differences: in the banking sector, all six experts said that the trademarks of their institutions are registered. In other sectors, no one gave a clear positive answer: in chemistry, 100% of experts said \"no\"; almost all the managers of handicraft are sure that their trademarks are not registered (except one person who had doubts about this), the majority of administrative heads of education and IT sectors (85.7% and 56.6%) are not sure whether the trademarks of their organizations are registered or not. (see Table 5). \begin{table}
\begin{tabular}{c c c c c c c} \hline
**Answers** & **IT** & **Chemistry** & **Handicraft** & **Education** & **Banking** & **Total 1**  \\ \hline Many & 33.3\% & 83.3\% & 0.0\% & 14.3\% & 16.7\% & 24.4\% \\ \hline About a dozen & 33.3\% & 16.7\% & 0.0\% & 0.0\% & 0.0\% & 8.9\% \\ \hline Several & 22.2\% & 0.0\% & 0.0\% & 7.1\% & 0.0\% & 6.7\% \\ \hline One IP right, patent, license, pilot model, etc. & 0.0\% & 0.0\% & 0.0\% & 7.1\% & 0.0\% & 2.2\% \\ \hline None & 11.1\% & 0.0\% & 100.0\% & 71.4\% & 83.3\% & 57.8\% \\ \hline \end{tabular}
\end{table} 
Table 4: Distribution of the number of intellectual property (IP) rights (patents, licenses, registered software, etc.). The answer \"I don't know\" is given, in total, by 40.0% of administrative people, which reflects the low importance and attention paid to the protection of the name and trademark of the companies. To verify the hypotheses of the research, it is necessary to compare this distribution to the answers about the importance of reputation and the explanations related. **Q4. **_Which role plays a reputation for the success of the business?_  
At the end of the survey, the experts were asked about the role that reputation plays in the success of the business. The banking sector demonstrated the same unanimity as for the question on the registered trademark: all six experts said that reputation plays a dramatic role in finance. Similar results were obtained for chemistry (83.3% of respondents chose \"dramatic\" and 16.7% significant) and education (57.1% \"dramatic\" and 42.9% \"significant\"). (see Table 6). The handicraft managers have a different opinion about the role of a reputation for their business: 30% said \"no\", 40%--\"not very important\" and 30%--significant. The IT sector companies' managers gave diverse answers: two persons chose \"dramatic\" and almost half of the managers--\"significant\", but two respondents said that the reputation is \"not very important\", and one person that it is not important at all. These responses reflect the attitude of small and middle companies in the software service; for them, the factor that affects outcome is not a \"name\", but rather, their portfolio and the names of the people involved.