## 2 Research Background  
### Modern Business Environment  
The modern business environment is affected by several main factors. Enterprises encounter obstacles in their efforts to attain and preserve competitiveness as a result of globalization, the dynamic development of advanced ICTs, post-pandemic economic mechanisms [40; 41], the challenges of sustainability and sustainable development [42; 43], and the concept of Society 5.0 [44].  
The fast development of ICTs has significantly contributed to market, capital, and workforce globalization. This has led to intensified competitive relations between enterprises across industries. Enterprises have been forced to realize that ICT implementation is occurring slowly but surely, becoming an imperative for increasing competitiveness. ICTs can be implemented in many business processes, including manufacturing, distribution, logistics, marketing, quality management, human resource management (HRM) [45], customer relationship management (CRM) [46], accounting [47], and warehousing [48].  
ICTs are the cornerstone of Industry 4.0, and for the purposes of this study, one technological concept can be highlighted--big data analytics (big data and data mining) [49]. The modern business environment relies on a constant and high volume of data from various sources. Enterprises have to address and tap into these data distribution channels and extract valuable information [50]. In addition to the challenges of Industry 4.0, few enterprises have been left unscathed by the globally widespread negative effects of the pandemic [51]. The pandemic has intensified the digitization of business models, and the reliance on the Internet as a medium for strategic business planning has intensified [52]. This trend will continue, leaving traditional business models obsolete or with inadequate competitive abilities [52]. In addition, the challenges of sustainable development, which is the cornerstone of Industry 5.0 and Society 5.0, have to be taken into consideration [53; 54]. Industry 5.0 and the emerging concept of Society 5.0, in addition to sustainability in business and sustainable development goals, involve the utilization of data in enterprises, government offices, and social security-based services; the advanced implementation of social security systems; smart manufacturing; and other organizations [55; 56; 57]. Additionally, intellectual capital as a concept that represents a key resource for improving business performance and effectively applying advanced technologies [58; 59].  
When considering all the aforementioned factors as a whole, it is important to take note of one more key factor--market assessment. This refers to an enterprise's ability to evaluate its external business environment [60; 61; 62]. In the value economy, which characterizes new globalized markets, enterprises are increasingly focusing on intellectual capital and innovation derived from it [63]. Additionally, appropriately assessing the market and being agile to the dynamic changes is imperative for enterprise development [64]. ICTs play an important role in determining what is needed and expected in a specific market. ICTs provide necessary tools for creating and distributing instruments such as surveys and forms for data collection. This data can be further used to understand customer preferences and behavior [65]. Thus, it is evident that market assessment has the potential to influence whether enterprises will implement and use ICTs in their business. Additionally, business performance and ICT application are inevitably related. Better business performance can lead to increased financial resources for new ICT implementation, and enterprise growth is expected to be accompanied by technological growth [66]. Therefore, an increase in business performance can affect ICT implementation. Overall, without proper mechanisms to recognize changes and trends in the market, enterprises cannot adapt or survive in the long term.