## 4 Results
### Questionnaire Survey and Data Analysis
#### 4.3.1 Questionnaire Design  
Concerning the two scales utilized in the aforementioned questionnaire survey, the first scale, designed to measure the \"magic viewing experience\", includes questions for the audience to respond to using a five-point Likert scale, as detailed in Table 8. Meanwhile, the second scale, aiming to assess the \"multimedia technology understanding\", presents its questions in Table 9. On this Likert scale, opinions ranging from \"strongly disagree\", \"disagree\", \"normal\", \"agree\", to \"strongly agree\" are assigned scores of 1, 2, 3, 4, and 5, respectively. These questionnaires, with the mentioned questions, were distributed to the audience following their viewing of the magic show \"Fantasy Doves\" during the experimental exhibition, as previously mentioned. The experiment spanned two days, resulting in a collection of 106 valid questionnaires and 1 invalid. The audience's responses to the questions from the two scales are listed in Tables 10 and 11, respectively. \begin{table}
\begin{tabular}{c l} \hline \hline
**Label** & **Content** \\ \hline S1 & I often feel like time flies by so fast during the presentation. \\ \hline S2 & The stage effect makes me feel like I am in a fantasy world. \\ \hline S3 & The whole performance left people in an emotional state. \\ \hline S4 & Watching the show made me want to learn more about magic or other \\  & performing arts. \\ \hline S5 & I am amazed by the magic effect that technology can do. \\ \hline S6 & I can feel entertained and happy during the performance. \\ \hline S7 & The content of the magic show is inspiring to me. \\ \hline S8 & Watching the performance makes me feel the happy atmosphere. \\ \hline S9 & I think the visual design of this show is very attractive. \\ \hline S10 & I think the stage design of this show is very attractive. \\ \hline S11 & I think the magician’s performance in this show is amazing. \\ \hline S12 & Watching the performance relieves me of stress. \\ \hline S13 & Watching the show makes me get to like magic. \\ \hline \hline \end{tabular}
\end{table} 
Table 8: Questions of the scale for measuring the magic viewing experience. \begin{table}
\begin{tabular}{c c c c c c c c c c c} \hline \hline \multirow{2}{*}{**Lebel**} & \multicolumn{2}{c}{**Minimum**} & \multirow{2}{*}{**Maximum**} & \multirow{2}{*}{**Mean**} & \multicolumn{2}{c}{**Standard**} & \multicolumn{2}{c}{**Strongly**} & \multirow{2}{*}{**Agree (4)**} & \multicolumn{2}{c}{**Disagree (2)**} & \multicolumn{2}{c}{**Strongly**} & \multicolumn{2}{c}{**Agree or**} \\  & **Value** & **Value** & & & & & & & & & \\ \hline S1 & 1 & 5 & 4.19 & 0.85 & 42.8\% & 37.1\% & 17.1\% & 1.9\% & 0.9\% & 79.9\% \\ \hline S2 & 2 & 5 & 4.28 & 0.67 & 39.6\% & 50\% & 9.4\% & 0.9\% & 0\% & 89.6\% \\ \hline S3 & 2 & 5 & 3.98 & 0.79 & 27.3\% & 46.2\% & 23.5\% & 2.8\% & 0\% & 73.5\% \\ \hline S4 & 1 & 5 & 4.03 & 0.85 & 33.9\% & 37.7\% & 26.4\% & 0.9\% & 0.9\% & 71.6\% \\ \hline S5 & 2 & 5 & 4.30 & 0.73 & 45.2\% & 40.5\% & 13.2\% & 0.9\% & 0\% & 85.7\% \\ \hline S6 & 3 & 5 & 4.40 & 0.64 & 48.5\% & 42.8\% & 8.5\% & 0\% & 0\% & 91.3\% \\ \hline S7 & 2 & 5 & 3.84 & 0.79 & 22.8\% & 40\% & 35.2\% & 1.9\% & 0\% & 62.8\% \\ \hline S8 & 3 & 5 & 4.23 & 0.74 & 41.5\% & 39.6\% & 18.8\% & 0\% & 0\% & 81.1\% \\ \hline S9 & 3 & 5 & 4.46 & 0.58 & 50.9\% & 44.3\% & 4.7\% & 0\% & 0\% & 95.2\% \\ \hline S10 & 3 & 5 & 4.42 & 0.63 & 49\% & 43.3\% & 7.5\% & 0\% & 0\% & 92.3\% \\ \hline S11 & 3 & 5 & 4.45 & 0.66 & 54.7\% & 35.8\% & 9.4\% & 0\% & 0\% & 90.5\% \\ \hline S12 & 2 & 5 & 4.11 & 0.78 & 36.1\% & 40\% & 22.8\% & 0\% & 0\% & 76.1\% \\ \hline S13 & 1 & 5 & 4.13 & 0.85 & 40.5\% & 33.9\% & 24.5\% & 0.9\% & 0\% & 74.4\% \\ \hline \hline \end{tabular}
\end{table} 
Table 10: Questionnaire structure of the scale for measuring the magic viewing experience.