# Risk Perceptions on Social Media Use in Norway
## 4 Demographics and Sample Description
### Sex, Age and Digital Natives  
Table 3 illustrates that sex distribution varies greatly between the different platforms where the questionnaire was distributed. For example, the sample collected from Reddit has a very skewed sex distribution, with most of the people on the platform being male (88%). The sample from Facebook has 38% women, and the sample from Slettmeg has 54% women. This brings the total distribution to 68% men and 30% women in the sample. Comparing the sex distribution to the Norwegian population as a whole from Statistics Norway (SSB) ([[https://www.ssb.no/statbank/sq/10036277](https://www.ssb.no/statbank/sq/10036277)]([https://www.ssb.no/statbank/sq/10036277](https://www.ssb.no/statbank/sq/10036277))), we get to have 50.19% males in the age 18 years or older and 49.81% females 18 years or older, as of 2020. The dataset is biased towards males with an over-representation of 17%.  
The age distribution from the respondents can be seen in Figure 1 (numbers in Table 3). The numbers have an over-representation of people in the age group 21-30 from Facebook, Twitter and Reddit, this group also totals 54% of the sample. The Slettmeg-survey is more evenly distributed within the age groups. The second biggest group is 31-40 (20%) followed by 41-50 (11%).  
\begin{table}
\begin{tabular}{l l l l} \hline \hline  & **Number of Possible Users** & **Achieved** & **Percent** \\ \hline Facebook/Twitter & 4300 & 198 & 4.6\% \\ \hline Reddit Sub followers online users & 133,000 & 107 & 0.08\% \\  & 1200 & 107 & 8.9\% \\ \hline Slettmeg & 123 & 24 & 20\% \\ \hline \hline \end{tabular}
\end{table}
Table 2: Table showing answer rate with how many possible respondents there were on the platforms.  
\begin{table}
\begin{tabular}{l l l l l l l l l l l l l} \hline \hline  & & **Facebook** & **and Twitter** & \multicolumn{3}{c}{**Reddit**} & \multicolumn{3}{c}{**Slettmeg**} \\ \hline  & N & Row N\% & Col N\% & N & Row N\% & Col N\% & N & Row N\% & Col N\% & Tot N & Tot\% \\ \hline Age & \textless{}21 & 4 & 22.20\% & 2.0\% & 12 & 66.70\% & 11.2\% & 2 & 11.10\% & 8.30\% & 18 & 5.5 \\ \hline  & 21–30 & 108 & 60.3\% & 54.5\% & 66 & 36.9\% & 61.7\% & 5 & 2.8\% & 20.8\% & 179 & 54.4 \\ \hline  & 31–40 & 42 & 63.6\% & 21.2\% & 20 & 30.3\% & 18.7\% & 4 & 6.1\% & 16.7\% & 66 & 20.1 \\ \hline  & 41–50 & 25 & 69.4\% & 12.6\% & 7 & 19.4\% & 6.5\% & 4 & 11.1\% & 16.7\% & 36 & 10.9 \\ \hline  & 51–60 & 15 & 68.2\% & 7.6\% & 2 & 9.1\% & 1.9\% & 5 & 22.7\% & 20.8\% & 22 & 6.7 \\ \hline  & 61–70 & 3 & 50.0\% & 1.5\% & 0 & 0.0\% & 0.0\% & 3 & 50.0\% & 12.5\% & 6 & 1.8 \\ \hline  & \textgreater{}70 & 1 & 50.0\% & 0.5\% & 0 & 0.0\% & 0.0\% & 1 & 50.0\% & 4.2\% & 2 & 0.6 \\ \hline  & Total & 198 & & & 107 & & & 24 & & & 329 & 100.0 \\ \hline Sex & Man & 120 & 53.3\% & 60.6\% & 94 & 41.8\% & 87.9\% & 11 & 4.9\% & 45.8\% & 225 & 68.4 \\ \hline  & Female & 75 & 75.8\% & 37.9\% & 11 & 11.1\% & 10.3\% & 13 & 13.1\% & 54.2\% & 99 & 30.1 \\ \hline  & No answer & 3 & 60.0\% & 1.5\% & 2 & 40.0\% & 1.9\% & 0 & 0.0\% & 0.0\% & 5 & 1.5 \\ \hline \hline \end{tabular}
\end{table}
Table 3: Age and sex distributions sorted on recruitment platforms.  
We split the age groups into two to investigate the digital natives-hypothesis [2], where natives are people born after 1987, see Table 4. The gender distribution within the groups is 71% males and 27% females in the digital natives group and 65% males and 35% females in the non-native group.