###### Abstract  
The high-speed railway station symbol system, generated from regional culture translations, not only improves transfer efficiency but also reveals the area's unique urban cultural context. In this study, we used an eye-tracking technique and virtual reality technology to examine the visual cognitive preferences of the existing cultural translation method used by the Beijing-Zhangjiakou high-speed railway. Then, considering the design and layout of the existing station symbol system, we analyzed the visual saliency of different elements such as images, words, and symbols in three types of spaces in the Taizicheng high-speed railway station. The experiment site was located in the physical laboratory of the School of Architecture and Design at Beijing Jiaotong University. A total of 94 students from different majors were selected to participate in the experiment, with 92 datapoints eventually being deemed valid. The experiment data showed the following. First, the overall significance ranking of three scenes in the Taizicheng station was: S1 (81.10%) \(>\) S2 (64.57%) \(>\) S3 (49.57%). The cognitive correctness rankings of the number positions of the three scenes were: S1: 5 \(>\) 2 \(>\) 3 \(>\) 1 = 4; S2: 4 \(>\) 2 \(>\) 3 \(>\) 1 \(>\) 5; S3: 1 \(>\) 3 \(>\) 2 \(>\) 5 \(>\) 4. Second, the significance ranking of the transliteration element in S1 was: Images \(>\) Words \(>\) Sculptures \(>\) Patterns \(>\) Colors \(>\) Words \(>\) Images \(>\) Sculptures; and S3 was: Colors \(>\) Images \(>\) Words \(>\) Patterns \(>\) Sculptures. The results underscore the validity of the Beijing-Zhangjiakou cultural translation and offer a reference for station layout and spatial optimization. Finally, they provide new ideas for the design and layout of station symbol systems.  
Beijing-Zhangjiakou high-speed railway; cultural production; cultural translation; eye-tracking; virtual reality +
Footnote †: journal: Applied
Beijing-Zhangjiakou history, high-speed railway technology, and humanity as represented by the Winter Olympics culture (see Figure 1) [1; 2; 3; 4; 5].  
The culture surrounding the Beijing-Zhangjiakou high-speed railway fully embodies the spiritual core of China's railroad construction and development process; extension of the Beijing-Zhangjiakou high-speed railway culture was necessary for its recent rapid development [6]. The Beijing-Zhangjiakou railway carries with it one hundred years of history and essential aspects of the national memory. It is the brilliant result of the effort and resiliency of generations [7; 8; 9; 10]. An effective interpretation of the Beijing-Zhangjiakou high-speed railway culture in this new era can mainly be accomplished through the visual presentation of elements of Beijing-Zhangjiakou in the stations, including images, words, and symbols generated by the translation of regional culture along the Beijing-Zhangjiakou route [11].  
In order to verify the effectiveness of such cultural translation, this research used a combination of eye tracking and virtual reality (VR) to examine the visual cognitive preferences demonstrated by the existing cultural translation scheme, and then combined that information with the design and layout of the actual station guidance system. The visual salience levels of three types of spaces were explored, as well as elements such as images, words, and symbols appearing in the Taizicheng railway station. These elements were implemented to ensure the efficiency of riding and illustrate the integration of the regional culture into the station lines, providing new ideas for the design and layout of station guidance systems.