# Protection of Personal Data in the Context of E-Commerce
## 2 Related Works  
Data privacy is a significant concern in e-commerce, with various challenges and solutions explored across multiple studies. [PERSON] [1] highlights the difficulties in protecting consumer data amidst the growing popularity of e-commerce platforms. This study underscores notable privacy breaches and the need for stringent government regulations to safeguard personal information. Future research should focus on evolving legal frameworks to address emerging threats. [PERSON] et al. [2] discuss privacy and security threats in e-commerce, emphasizing the need for technical solutions to mitigate risks. The paper suggests that without eliminating these threats, consumer trust will falter. The authors call for further investigation into innovative privacy protection techniques and enhanced consumer awareness strategies. [PERSON] and [PERSON] [3] review the trade-off between necessary data disclosure and privacy risks in e-commerce. They observe that much of the research is outdated and fails to consider recent technological advancements. Future studies should address these gaps, examining the implications of new technologies on e-commerce privacy. [PERSON] and [PERSON] [4] analyze how personal information is utilized in e-commerce and the associated privacy risks. They argue for stricter control measures to prevent misuse. The authors recommend further research into advanced encryption methods and developing comprehensive privacy policies to protect consumer data better. [PERSON] and [PERSON] [5] explore the legal protection of personal data in e-commerce transactions, using Indonesia as a case study. They identify significant legal gaps and advocate for implementing a comprehensive data protection bill. Future research should evaluate the effectiveness of such legislation in different jurisdictions. [PERSON] and [PERSON] [6] question the efficacy of privacy seals in building consumer trust in e-commerce. Many websites lack privacy statements, and abuses continue despite self-regulation efforts. The authors suggest that future studies should explore mandatory privacy legislation and its impact on consumer trust. [PERSON] and [PERSON] [7] review current issues of consumer privacy leakage in e-commerce and propose technological and legal solutions. They highlight big data's challenges and call for future research into developing robust privacy protection technologies and legal standards to mitigate these risks. [PERSON] and [PERSON] [8] discuss the conflict between e-commerce data collection needs and consumer privacy. They highlight the limited success of self-regulatory initiatives and suggest the need for legislative action. Future research should focus on the impact of privacy laws like those in the EU on the profitability of e-commerce firms. [PERSON] and [PERSON] [9] propose new models to enhance consumer trust in e-commerce by protecting personal information. They identify the cost implications for sellers and deliverers but suggest that increased consumer trust offsets these. Future studies should compare the effectiveness of these models against traditional protocols. [PERSON] et al. [10] introduce a paradigm balancing anonymity and trust to enforce privacy in e-commerce. They critique existing protocols and propose a differential privacy-preserving function. Future research should explore the practical implementation of this new paradigm and its impact on consumer behavior. [PERSON] et al. [11] explore consumer legal protection against defaults in e-commerce transactions in Indonesia. They identify gaps in the current legal framework and suggest that protections must be preventive and repressive. The paper advocates for better legal measures to handle disputes and calls for future research to focus on the effectiveness of these legal protections in practice. [PERSON] [12] examines the legal relationship and protections between service providers and consumers in personal shopping services via e-commerce platforms.