## 3 Results and Discussion
### Research Design and Discussion
#### 3.4.1 Concrete Performance of \"Fresh Networking\"  
1. The logistics efficiency of the \"Fresh Networking\" fresh agricultural produce supply chain platform is high. The logistics service quality evaluation score was 72.18, which represents the best performance score. The results of this rating are directly related to the self-managed logistics system of \"Fresh Networking\", which is flexible, controlled, and targeted to provide direct services to consumers and to guarantee real-time monitoring within the logistics and freshness services. The most important aspect in the daily operation of the fresh agricultural produce supply chain platform is to control the temperature and ensure high quality. The supply chain used for the \"Fresh Networking\" project has invested substantial money and manpower into fresh storage, good transportation infrastructure, fresh packaging, and fresh technology to ensure that the fresh agricultural products are of a high quality each operation process; this has earned the project a high customer satisfaction rate, and overall, it has helped to improve the supply chain's operations. 2. The ability to handle capital flow in the fresh agricultural produce supply chain platform, \"Fresh Networking\", is good. The evaluation score for fund flow service quality was 71.82, which is high. Especially in terms of payment and refund processing ability, the advantages are obvious and satisfaction is high, which shows that consumers greatly recognize the current ability of \"Fresh Networking\" to handle payment and issue refunds. However, on the index of \"average price advantage in the same category\", which ranked first in terms of weight, customer satisfaction was average, which also indicates that the price advantage is not obvious. 3. The information service level of the \"Fresh Network\" fresh agricultural produce supply chain platform needs to be improved. The evaluation score for information flow service quality was 70.22, which is not high. The evaluation results show that \"Fresh Networking\" did not receive high scores for three criteria: information processing speed, reliability, and information system level. Nevertheless, it was shown that the customers are generally satisfied with these three criteria, which restricts the further development of the supply chain. The reasons for this are, on the one hand, the level of collaborative information processing in the supply chain needs to be improved, and on the other hand, supply chain information technology and information system development capabilities need to be improved; however, the high score for \"frequency of information exchange\" indicates that the supply chain service personnel interact with consumers frequently and in a timely manner. 4. The business flow service capability of the fresh agricultural produce supply chain platform, \"Fresh Networking\", needs to be improved. The evaluation score of business flow service quality was 67.34, which is the lowest score. There is a significant gap between consumers' expectations in terms of consumption time, flexibility in terms of variety, and brand image. Consumer stickiness is still insufficient, which is related to consumers' greater sensitivity to the price of fresh produce on the one hand, and consumers' recognition of the brand on the other. Moreover, fresh agricultural products are not rich enough in variety to meet consumers' requirements for alternative purchases. In addition, it was shown that the satisfaction level in terms of delivery flexibility and flexibility in terms of quantity is good, which is directly related to the high, self-managed logistical coordination capability mentioned previously, thus indicating the high level of flexibility in the \"Fresh Networking\" delivery process. The comprehensive evaluation of the service quality of the \"Fresh Networking\" fresh agricultural produce supply chain platform showed more satisfactory results.