# User Experience in VR Fashion Product Shopping: Focusing on Tangible Interactions
## 4 Results and Discussion
### Immersive and Non-Immersive UX Evaluation  
To analyze the difference in UX evaluation between immersive and non-immersive types, the RQ2, the corresponding t-test was performed (Table 6). A paired t-test established that the null hypothesis \(H_{0}\) was based on the UX of immersive VR and the UX of non-immersive VR being the same, and the difference could be analyzed with the rule that 'if the significance level is less than 5%, \(H_{0}\) will be rejected'. Therefore, as a result, intention to use (t = 2.873, \(p<0.05\)), playfulness (t = 6.184, \(p<0.05\)), sharpness (t = 2.061, \(p<0.05\)), and telepresence (t = 5.187, \(p<0.05\)) rejected the null hypothesis and were found to be factors that made the difference between the UX of immersive and non-immersive VR. On the other hand, there were no significant differences in interactivity (t = 0.785, \(p>0.05\)) and usability (t = \(-0.341, \(p>0.05\)). Therefore, H2, based on the difference in the evaluation of all UX factors between immersive VR and non-immersive VR, was rejected. Comparing the means, the immersive type showed a higher UX evaluation than the non-immersive type in terms of intention to use, playfulness, sharpness, and telepresence (Figure 3). This means that the fashion product shopping experience in an immersive virtual reality environment makes users experience of intention to use, playfulness, sharpness, and telepresence stronger than the fashion product shopping experience in a non-immersive virtual reality environment. While shopping for VR fashion products, if the immersive method is used, information on the product or shopping space is felt more realistically than with a non-immersive type, and the user experiences the fun of VR shopping, because it is perceived as realistic. In this way, it can be determined that it has a positive effect on the intention to use VR shopping in purchasing fashion products. Meanwhile, in terms of interactivity and usability, it was found that immersive and non-immersive types provide the same level of user experience. This means that there is no difference between the immersive and non-immersive types in terms of interactivity and ease of use, which is considered to be due to the difference between the presence or absence of the HMD and the individual's shopping purpose. [PERSON] [52] classified search goods and experiential goods based on the quantity or quality of information held by the consumers. Evaluating the characteristics of a product using only the information that a consumer has prior to purchasing a product is classified as a search goods evaluation, whereas for products that are difficult to evaluate before such direct experience, such evaluation is classified as an experiential goods evaluation; in addition, even with the same fashion product, the difference between shopping from the perspective of search goods or experiential goods may vary depending on the amount of personal information available and previous experiences. In the case of online shopping, because it is difficult to touch and experience goods, a search goods evaluation can be relatively more advantageous to consumers than an experience goods evaluation however, because VR-based shopping provides users with an offline shopping-like experience, it has the advantage of being able to indirectly experience products. VR shopping, using an immersive HMD wearing method, will make it possible to feel the clarity and genuineness of goods that are difficult to experience tangibly through an indirect experience in an immersive environment, as compared to the non-immersive type. Therefore, if the experience in the D&G VR store is searching for goods, the advantages of fast and convenient shopping will be pursued rather than factors such as store experience. In addition, it can be concluded that the non-immersive type, which can be controlled with a mouse without wearing the HMD, has a positive effect on user convenience and interaction.