## 5 Results
The correlations between the answers about trademark and reputation are highly negative for IT sector (with Pearson's coefficient of \(-0.705\)), are negative for education (\(-0.354\)), and slightly positive but too low for handicraft (\(0.272\)--this level is not statistically significant); for chemistry and for banking the coefficient of correlation could not be calculated, because all answers to the first question were the same and none of variety of answers produced the lack of sense of correlation assessment. At the same time, the calculation of chi-squared demonstrates the high level of difference of assessments for chemistry (\(\chi^{2}\) = 2.833, significant with \(p\) = 0.05). This result highly depends on industry, e.g., the hypothesis is proven for chemistry and IT, and cannot be checked on these data for the sectors of education (the null hypothesis cannot be clearly rejected on the basis of this data), handicraft or for the banking sector; the correlation between the assessments of banking sector seems to reject H4.1 and cannot be checked for H4.2. The answers to the following questions can help. The perception of intellectual property as an expense, investment, or source of income is analyzed with the next questions 5 and 6. **Q5. **_Do you use expensive technologies, software, or other external intellectual property?_  
If this question provoked doubts or perplexity during the interviewing, the text was specified: Have you paid royalties for a specific intellectual property right? The managers of companies in finance, IT, and chemistry are clearly informed about the expenses of their organizations on intellectual property use. All the respondents from the banking sector said that the organization does pay royalties, and 100% of managers of the chemical industry said that they do not, using open-source office software and their  
Figure 1: The divergence between the importance of reputation and of trademark registration by industries. own specific industrial developments, e.g., distributed by the governmental agencies and authorities according to the accreditation procedures (it is for pay, but it is not perceived as payment for software but as the accreditation fee). The IT sector administrative staff are strictly aware of the expenses related to the IP, but in smaller companies, they prefer to avoid any payments for IP (33.3%), meanwhile, all the respondents from middle-sized companies choose to pay for the software used in one form or another (66.7%). In the handicraft industry, people consider the IP payments too high for their business, 90.0% are sure about the absence of such expenses. In education, the majority of respondents do not know if the organization pays any royalties (78.6%) (see Table 7). The whole result demonstrates the influence of the size of the company on the expenses on IP: no small business respondent said \"yes\", only one education institution representative said \"no\". Even if the sample is small, we can look at the Pearson's correlation between the size of the company (staff for small and medium companies, approximate number of employees for the biggest organizations, i.e., for banking institutions in thousands of people, education institutions in hundreds of people) and the answer on this question (if we take the answers as points, no = 0 pts, yes = 2 pts, I don't know = 1 pt), the correlation is 0.541, with the coefficient of variation of 1.770. That means that the factor influencing the most the choice for purchasing intellectual property is the size of the organization. **Q6. **_Do you think that formalized knowledge creates higher value than informal knowledge?_  
The representatives of the finance sector gave visibly different answers than the other industries' experts to the next question about the preponderance of formalized or informal knowledge in creating value.