## 1 Introduction  
Currently, the use of information and communication technologies (ICT) has taken on greater prominence due to the Coronavirus Disease 2019 (COVID-19) pandemic [1]. Being a disease with a great contagion capacity, the governments of all countries implemented long quarantines and isolation to control its spread. In this scenario, organizations were forced to implement teleworking models to give continuity to their activities [2]. Education, like all sectors of society, also adapted to this modality to continue with education. Both the academic and the administrative parts integrated ICT into their processes to give continuity to their activities [3]. In the educational area, systems were implemented that allow generation of synchronous meetings that replace face-to-face or traditional classes--this quick action allows students to effectively engage with a new normal that results in a remote education model [4]. In the administrative area, universities face totally new environments. Several of these environments are perfectly adapted to a teleworking modality. In contrast, other environments require more work to be fully effective and to obtain results similar to those of a face-to-face work [5]. For example, the management that exists in the area of marketing and admissions has been compromised by the high volume of tasks that they must attend to. The main reason is that the doubts of those interested in a training programs will do it by any possible means [6]. This means there are regularly phone calls, web pages, emails,even social networks. The universities--to improve the management of applicants--have shared this task with the academic departments, especially with the directors, coordinators and teachers, who know the training programs offered in depth. This decision, which is apparently the appropriate and logical one, due to the experience that those in charge have with all the aspects that are necessary to pursue the training programs and with their field of work. It brings with it several problems--the main one being the load of activities that do not correspond to the academic objective. A teacher or academic director's main function is to improve student learning and the educational model. When loaded with functions that do not correspond to them, these issues go into the background due to the amount of time it takes to answer the doubts and needs that each applicant has. In addition, the vocational orientation that applicants receive has been affected, since, in an ideal environment, a student attends several meetings at different universities. In these meetings, teachers, coordinators or academic directors provide guidance on all the issues that make up the training programs. Among the most important topics for the student is the position that a training programs offers in the labor field. It is important for the student to have clear information on the aspects that determine the choice of a profession. Proper information not only helps colleges attract new students, the main function is to ensure student success [7]. In this way, common problems caused by poor training programs choice, such as dropout, are avoided. Several of the works reviewed mention that, to enter the university, an organization is needed that is in charge of providing information on academic offers, plans, profiles and professional fields with their respective study programs, and which provides complete advice to applicants [8]. This work proposes a solution that is adapted to the problems in the management of applicants to the field [9], for which the integration of ICT that contributes to administrative aspects with the use of a Chatbot that interacts with applicants in natural language in the different channels used by the university is proposed [10]. The operation depends on the integration of the Chatbot in the social networks of one of the university's majors, with which it is able to answer any questions from those interested.