# XR Technology Deployment in Value Creation
###### Abstract  
With increasing computing power and data transmission performance of information technologies, the application scenarios for Extended Reality (XR) technologies in industries are growing. Despite the ongoing scientific investigation of industrial XR applications for over 25 years, these technologies are still considered emerging. Within this paper, we present an industry- and business-process agnostic approach for classifying the deployment purposes of XR technologies in value creation. We identified two major research streams regarding the role of XR technologies in value creation: (1) the research initiatives focusing on business-process-specific use case analysis and (2) industry-oriented research reviews. This results in limited identification of suitable application scenarios for new use cases and restricted transferability of the existing use case to future deployments. First, we provide a qualitative analysis of the current research streams. Then, in the second step, by abstracting the XR technology from the existing business processes and the industry-specific context, the generic purposes for XR technologies in value creation are identified and defined. The summary of these deployment purposes results in a taxonomy that enables the identification and transfer of potential use cases of XR technologies in value creation.  
value creation; extended reality; virtual reality; augmented reality; mixed reality; technology deployment +
Footnote †: journal: Applied  
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[PERSON], [PERSON], Y.  
than 55 years [14] and systematic investigations on the applications of XR in the business context have been performed for more than 25 years [15], the field of XR technologies is still considered emerging [6; 16]. The primary reasons for the low adoption in the business context are technological complexity, hardware costs, appropriate user experience design, and the requirement for more hardware maturity for the underlying requirements [17; 18].  
There is a contradiction between the relevance of XR technologies for business and their actual adoption in use cases. Technology has no value in a business context, as the value can only be realized through a business model [19]. To embed technology in a business model, it can be deployed in value creation as a core resource or for the execution of business processes [20]. Current research deals with two types of approaches. On the one hand, research reviews investigate the distribution of technologies in different business processes across various industries (e.g., [7]). Implementation reports examine concrete technology setups for concrete business processes (e.g., [21]). While the reviews provide an understanding of existing use case distribution, implementation prerequisites, possible obstacles, and success factors, identifying new use cases for value creation is limited [22]. On the other side, implementation reports are strongly connected to the underlying context and structure of value creation, limiting the transferability of the implementation reports [23]. The research question is, therefore, for what axiomatic purposes can XR technologies be used in value creation, independent of industry and the context of the underlying value creation, in order to initiate a deployment?  
A taxonomy will be derived to provide a solution to this research question. Taxonomies are suitable for developing a theoretical basis from various research streams [24]. By applying the methodology according to [PERSON] et al., deployment purposes are derived in an iterative procedure suitable for the domain of information systems (IS) [25]. The foundation for achieving this is a selected database of reviews and implementation reports with a varying focus on industry, technology setup, and the value creation process acquired with the structure of a value chain, according to [PERSON] [26]. The XR deployment purposes aim to enable the identification of use cases in existing value creations and to prepare the implementation of the XR technology use cases.