# Artificial Intelligence Imagery Analysis Fostering Big Data Analytics
## 2 Artificial Intelligence Imagery Analysis: Background, Evolution, and Illustration
### Azure Cognitive Services from Microsoft
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Future Internet 2019, 11, 178

Computer Vision API Output

{\"categories\":[{\"name\":\"others\"_\",\"score\":0.01171875}],\"adult\":{\"isAdultContent\":false\",\"isRacyContent\":false\",\"adultscore\":0.01964917201752663\",\"racyScore\":0.021116068251256943},\"tags\":[{\"name:\"person\",\"confidence\":0.949446108627319},\"name\":\"indoor\",\"confidence\":0.8868169188499451},\"description\":[\"tags\":[\"person\",\"indoor\",\"man\",\"holding\",\"player\",\"sitting\",\"table\",\"face\",\"playing\",\"black\",\"standing\",\"screen\",\"wearing\",\"ball\",\"food\",\"game\",\"woman\",\"room\",\"yellow\",\"whit\",\"video\",\"ourt\",\"sign\",\"people\"],\"captions\":[{\"text\":\"[PERSON] is holding a \"sion\",\"confidence\":0.168115617937441}],\"request\":\",\"metadata\":[\"width\":286,\"height\":475,\"format\":\",\"log\"):\"faces\":[{\"age\":38\",\"gender\",\"Male\",\"faceRac[\"] \":{\"left\":83,\"top\":229,\"width\":56\",\"height\":56}}],\"color\":{\"dominantColorforegro\" und\":\",\"yellow\",\"dominantColorBackground\":\"Yellow\",\"dominantcolors\":[\"yellow\",\"white\"],\"accentcolor\":\"BFC209\",\"isBwImg\":false},\"imageType\":{\"clipArtType\":0,\"lin\",\"drawingType\":0}

Emotion API Output

{\"faceRectangle\":{\"height\":56,\"left\":83,\"top\":229,\"width\":56},\"scores\":{\"anger\":0.0006541334,\"contempt\":0.0005239564,\"disgust\":0.000133617345,\"fear\":0.000347 4613,\"happiness\":0.992702365,\"neutral\":0.004008673,\"sadness\":0.00007728799,\"surprise\":0.0015525474}}

OCR Output

{\"language\":\"de\",\"textAngle\":0,\"orientation\":\"up\",\"regions\":[{\"boundingBox\":\"15,28,262,148\",\"lines\":[{\"BoundingBox\":\"89,28,112,11\",\"words\":[{\"boundingBox\":\"89,28,40,10\",\"text\":\"Rowan\":\"1,\"boundingBox\":\"133,28,53,11\",\"text\":\"ATKINGON\"},{\"b \"outingBox\":\"190,29,11,10,\"text\":\"NN'1},\"boundingBox\":\"94,10,12,16\",\"words\": {\"boundingBox\":\"59,40,28,15\",\"text\":\"HE\"},\"the\"},\"boundingBox\":\"94,40,36,15\",\"text\":\"\"Best\"},{\"boundingBox\":\"136,41,33,15\",\"text\":\"BITS\"},{\"boundingBox\":\"175,41,1}
9,15\"text\":\"or\"},{\"boundingBox\":\"200,41,31,15\",\"text\":\"MR.\"}}},{\"boundingBox\":\"15,59,262,11\",\"words\":{\"BoundingBox\":\"15,59,262,11\",\"text\":\"BESA\"}}]]]}

Once the thumbnail content is quantified, several multiple linear regression analyses are run to investigate how different imagery features affect the consumption, here that is views of the different respective videos. Overall, the Artificial Intelligence Imagery Analysis enables regression analyses that offer numerous insights for research and practice, regarding the design and the impact of thumbnails in selling digital hedonic goods [37]. First of all, the uniqueness of a pictured concept within a dataset decreases the consumption of online videos. However, the uniqueness of a color scheme within a thumbnail, respective to all color schemes in the dataset, increases consumption. Interpreting unique color schemes as novelty, this suggests that novel information cues have an impact on attention and behavior as they require more initial processing. Also, adding imagery and text to thumbnails lowers the consumption of online videos. In contrast, adding several faces and \"loading them with emotion\" increases it. Further, positive and especially negative emotions pictured in thumbnails promote the consumption of hedonic media goods. Finally, higher image resolution and stronger confidence in identifying the pictured concept lower the consumption of hedonic media goods, suggesting images in thumbnails should be vague rather than too concrete. ## 5 Outlook

The growth of digitization, big data analytics, and AI cannot be slowed down, let alone stopped or reversed; data continues to increase in volume and importance. In this context, Artificial Intelligence Imagery Analysis has the potential to fundamentally change and inspire research and practice by enriching traditional approaches.