## 3 The CLICP Construction Scheme
### CLICP Function Design
#### 3.2.1 Real-Time Bidding Function  
Based on the traditional bidding method, in the CLICP's real-time bidding function module, the consignor issues freight demand orders through the platform, including the name, type, transportation information, and settlement information of the goods. Transportation information includes cargo weight, vehicle type, loading and unloading time, loading place, and unloading place. Settlement information includes intended transportation price and settlement method. The owner can also upload photos of the goods through the app, with the PC side automatically synchronizing. In the car and cargo matching link, the cloud platform selects a carrier with the appropriate model, transportation time, and transportation line according to the order requirements and sends the freight order information to the corresponding carrier by push notification. After that, carriers who are willing to accept the order launch an anonymous bidding function through the platform. Within the specified time, the carrier will have to provide the transportation cost and required transportation time to the consignor; the carrier will not be able to see information provided to the consignor by other bidders, so as not to cause vicious price reductions and compression of the required transportation time, resulting in the ultimate inability to complete the transport service in accordance with the cost and time provided. The freight and transportation time scheme of each carrier is compared and selected by the consignor. If there is a satisfactory scheme with a suitable performance-price ratio, the consignor may confirm the order with the carrier; that is, the carrier who confirms the freight order by the consignor enters into a transaction. If the consignor is not satisfied with the quote or time of any carrier, he can communicate and negotiate with the platform and modify the requirements of the freight demand order in order to further screen for a carrier who can meet the needs of the consignor. If the negotiation is successful, the platform will once again push the order to the corresponding carrier and bidding can occur. If the negotiation is not successful, the platform will abandon the consignor order. Once the carrier participates in real-time bidding, it should complete the transportation business according to the cost and time provided in the winning bid. If the order is not completed on time or the order is accepted and abandoned, the platform will deduct its bidding margin accordingly to compensate the consignor. When the carrier receives the source information, the platform will also push the relevant return source information in order to facilitate the carrier to consider transportation costs and make a reasonable bid.  
In the CLICP's real-time bidding trading mode, there is no inquiry link, shippers directly according to freight, freight time to multi-choice carrier, the transaction is open and transparent, through bidding for freight, freight time for market pricing. At the same time, it solves problems that are difficult for carriers, such as using logistics express enterprises to find goods, and difficult for shippers, such as locating freight and freight time, which can greatly reduce logistics costs and has the advantage of integrating resources.