# Design Strategies for Mobile Click-and-Load Waiting Scenarios
## 4 Results
### Loading Symbol Strategies for Hierarchical Page Transitions
#### 4.2.3 Half-Screen Page Scenario  
1. Icons In the half-screen page scenario with page-level transitions, repeated measures of ANOVA were conducted to analyze the effects of different loading icon strategies on various indicators. The results revealed significant differences in time perception (F = 4.517, \(p<0.05\)), with the regular icon condition showing the highest average time perception. Similarly, loading speed exhibited significant differences (F = 4.077, \(p<0.05\)), with the following ranking from fastest to slowest: hedonic-style icon > no icon > regular icon. Satisfaction showed a significant difference (F = 7.144, \(p<0.01\)), with the order from highest to lowest satisfaction as follows: hedonic-style icon > regular icon > no icon. Emotional valence also showed a significant difference (F = 4.136, \(p<0.05\)), with the ranking as follows: hedonic-style icon > regular icon > no icon. No significant difference was found for the arousal level, with the regular icon yielding the highest average arousal score. LSD post  
Figure 14: Results of text strategy for the content page scenario (Experiment 2). Vertical lines: standard deviations (SDs).  
hoc tests were performed for dimensions with significant within-subject effects. The results are shown in Figure 15.  
1. Time Perception: No icon led to significantly lower time perception than both the regular icon and hedonic-style icon, suggesting that users perceived less time to pass when no icon was present. There was no significant difference in time perception between regular and hedonic-style icons.
2. Loading Speed: Hedonic-style icons resulted in significantly faster perceived loading speeds than both the regular icon and no icon, suggesting that users felt the hedonic-style icon loaded faster. No significant difference was found between regular icons and no icon conditions.
3. Satisfaction: Hedonic-style icons resulted in significantly higher satisfaction than both regular icons and no icons, indicating that users preferred the hedonic-style icon, likely due to its appeal and entertainment value. No significant difference in satisfaction was found between regular icons and no icons.
4. Emotional Valence: Hedonic-style icons induced significantly higher emotional valence than no icons, suggesting that hedonic-style icons elicit more positive emotional experiences. No significant difference was found between the regular icons and no icons in terms of emotional valence.
2. Text In the half-screen page scenario, repeated measures of ANOVA were conducted to assess the effects of different loading text strategies on various indicators. The results showed that there was no significant difference in time perception across text strategies, with personified text yielding the lowest average time perception. No significant differences were observed in loading speed either, though personified text had the highest average loading speed. There were no significant differences in satisfaction, but personified text achieved the highest average satisfaction score. Emotional valence showed a significant difference (F = 3.854, \(p<0.05\)), with personified text having the highest emotional valence. No significant difference was observed in arousal level, with no text having the highest average arousal score. LSD post hoc tests for dimensions with significant within-subject effects are shown in Figure 16.  
Figure 15: Results of icon strategy for the half-screen page scenario (Experiment 2). Vertical lines: standard deviations (SDs). ***: \(p<0.001\), ***: \(p<0.01\), *: \(p<0.05\).  
In terms of emotional valence, users rated personified text significantly higher than no text, suggesting that personified text fosters more positive emotional experiences. In terms of the arousal level, no text resulted in significantly higher arousal than regular text, while the low emotional valence for no text further indicates that the absence of text may evoke more negative feelings.