## 2 Related Work and Market Analysis
There are also advantages, especially in terms of versatility and adaptability, and even small businesses have been able to identify new opportunities for international markets, identifying new suppliers or areas in which to expand. Global e-commerce has expanded tremendously, registering a significant increase in sales of over 1336 billion dollars in 2014, and in 2020, we already have over 4206 billion dollars. Therefore, at a global level, electronic commerce is expected to total over 6.33 trillion dollars in 2024 worldwide. This expansion is expected to be in continuous growth, proving that this e-commerce business model is becoming an extremely profitable option. In a word, from 2020, that reset provided by the SARS-CoV-2 pandemic has shown that e-commerce can be an essential tool and an extremely viable solution for consumers, especially in times of crisis, as well as a gear and a key engine in the economies of small, medium, and large enterprises. Compared to the traditional market, B2C e-commerce brings significant challenges for corporations, forcing them to address additional complexities. Billions of online users are simultaneously changing their behavior to save time and benefit from the convenience of online shopping from the comfort of their own homes. In 2018, global e-retail sales grew by 22.9% compared to 2017, accounting for 12.2% of total global retail sales. This trend suggests that there are significant opportunities for expansion in this sector. Internet users have at their disposal a diverse range of online platforms where they can browse, compare, and purchase the desired products or services. While some sites are specifically dedicated to the business-to-business (B2B) segment, individual consumers also benefit from numerous digital options. In 2019, the top two e-commerce companies were Alibaba, which held 15% of the market with a gross value of goods of US$538 billion, and Amazon, with a 13% share of global e-commerce. Online retail platforms have seen significant increases in traffic amid the global coronavirus pandemic as a large portion of the population has stayed at home and resorted to online ordering for items they would normally have purchased in stores. In 2020, Amazon.com had an average monthly traffic of nearly 3.68 billion visitors, followed by eBay.com with an average of 1.01 billion visits per month.  
In 2020, global e-retail sales reached $3.9 trillion, with the Asia-Pacific region generating $2.45 trillion, driven by China's significant influence. North America came in second with $749 billion in e-retail revenue. The crisis generated by SARS-CoV-2 highlighted a favorable behavior of online commerce, with a predominance of sales for products that can be classified as \"hobby or entertainment\" [21, 22, 23]. During the pandemic, consumer behavior underwent radical changes. Fear of the possibility of infection and strict isolation measures have greatly boosted the expansion of e-commerce. International studies have shown that the pandemic has had a substantial impact on consumer behavior, leading to an increase in online purchases. Among the factors influencing consumer behavior online, the influence of the media, according to several studies, and the benefits offered by e-commerce stand out. The outlook for 2021 indicates a continued focus on online shopping. Although e-commerce growth will not reach the significant level seen in 2020, online sales are still expected to grow by around 14.30% this year. E-commerce has seen explosive growth in recent years, becoming a key component of the global economy. This study examines the evolution of e-commerce globally, highlighting significant trends and providing insight into the main markets in the field. As of 26 June 2023, the total number of global e-commerce sites has surpassed 26.5 million, marking a significant increase compared to 2019, when there were only 9.2 million. This upward trend has been accelerated by the COVID-19 pandemic, which has led to a forced migration of commerce to online [2,24].