## 3 Results and Discussion
### Content Analysis
#### 3.3.4 Cluster 4: Digital Transformation and Capabilities  
[PERSON] and [PERSON], in their study, classified the current literature on digital technologies and business models into four main research streams [68]. These main research streams are \"digital technologies and business model innovation, digital strategy and business models, digital platforms and business models, and the Internet of Things, servitization and business models\" [68] (p. 1633). Some studies tried to propose methods to integrate the existing literature. For example, [PERSON] et al. considered digital finance innovation based on 296 studies. They classifydifferent types of digital innovation through the perspective of value creation [69]. [PERSON] et al. reviewed the literature on servitization [70]. They find divergence in the literature, some focusing on goods-dominant logic and the rest on service-dominant logic. Their two-tiered thematic analysis identifies five main areas of departure within the current literature; these are the \"value-in-use, design of the servitized offering, value co-production and value co-creation, contextual variety and complexity, and business model of solutions and outcomes\" [70] (p. 40). [PERSON] and [PERSON] propose a \"process model for digital innovations-driven business model regeneration\" [71]. [PERSON] et al. assert that business models are \"vulnerable to various contingencies in the business environment that may unexpectedly render their business logic ineffective\" [72] (p. 208). So, to have a robust and reliable model, they suggest an approach \"which consists of two parts: (1) sustaining the continuity of the company business model (value preservation) and (2) evaluating and modifying the business model (value creation)\" [72] (p. 208). In their study of 76 German manufacturing firms, [PERSON] et al. show that offers drive business model changes [73]. The company mainly reflects these offers through product and process optimizations based on customer input. In that way, any update or modification is an outcome of an iterative and dynamic process [73]. [PERSON] et al. studied 221 German companies [74]. Their research reveals that knowledge management directly impacts how companies can take advantage of innovation strategies. Their findings show that absorptive capacity affects the redesigning of business models [74]. In an industry-specific study, [PERSON] et al. argue that, in the automotive industry, four major factors seem to have the most significant effect on business models [75]. These are \"(1) personalized services, (2) generic mobility services (3) shared mobility, and (4) connected cars\" [75]. They suggest that possible blueprints for future strategies need to rely on considering such critical factors [75]. In their study of 500 global Information and Communication Technology companies, [PERSON] et al. assert that capabilities such as transforming from a software focus to a more network focus, merging network competencies with those associated with brick- and mortar-type businesses, and moving from a commodity focus to a more culture focus helps to transform strategies and provide more value [76]. In another industry-specific study, [PERSON] et al. suggest that subsidizing users' subscriptions or the developers' registrations in the mobile app platforms may help improve the value that the business models on such platforms offer [77]. [PERSON] et al. assert that digital innovations and transformations in business models are mandatory to be successful in digital platforms. Their research on a real-life business case at a global-tech company reveals the importance of not only technical aspects but also the role of transformational leadership in making such shifts in how business is carried out a true success [78]. Another industry-specific study shows that the supply chain logistics industry has experienced new and essential changes [79]. Operational efficiency in this particular industry is expected to be heavily and positively affected by integrating these new emerging technologies.