## 4 A Case Study of Urban Tourism in Chiang Mai and Phuket in Thailand
### Identity and Urban Tourism in Phuket  
Phuket (7\({}^{\circ}\)53'26\" N, 98\({}^{\circ}\)23'53\" E) is another city in this case study (Figure 7). It is a city in the south and the largest island of Thailand, located in the Andaman Sea with an overall area of 543.034 km\({}^{2}\) in 2018 [73]. The city was established in B.E. 1025 (1568). It is a historic city, which sailors of the China-India route know well. The overall population is 410,211. The population in the Mueang District is 247,115 [62]. Phuket is the main economic city of the southern region (city-south regions). There are three administrative districts with economic growth ranked as number one in the southern region. Gross Provincial Product (GPP) is 449,100 million baht. The income from service and tourism businesses is 388,559 million baht (Figure 7), which can be calculated to be 86.52% of GPP [63]. Phuket has tourism resources in nature, way-of-life, culture and tradition, Sino-European style classic architecture (Chino-European Architecture) which adds charm to the old town (Phuket old town), shopping centers, museums, and, most importantly, local cuisine (Figures 8-11) [76; 77; 78; 79; 80; 81]. Hence, it was selected by UNESCO to be a member of the UNESCO Creative City Network: City of Gastronomy) [66]. In 2017, Phuket was in the Top 11 of the Top 100 city destinations Ranking by the Euromonitor International of England [82], was No. 7 of the 30 cities World's Best Places to Visit and Top 10 gold badged by the US News in the US [83], and Number 10 on the Mastercard Index of Global Destination Cities by the Mastercard Global Destinations Cities Index: Play. It is a destination city that tourists around the world like to visit to travel and relax [84]. Furthermore, in 2016, TripAdvisor ranked popular tourist islands, and Phuket island of Thailand was No. 8. [85]. The city received more than 4,003,413 million visitors (tourist and excursionist) in 2018. Figure 7: Geographical location of urban tourism of Phuket, Thailand, modified and development from Source: Wikipedia. [74]. and Saltwater Dreaming Surf. [75]  
Figure 8: Example: Thai Hua Museum in Phuket. Source: Authors, based on the survey. Figure 10: Example: Thalang Road Market “Lad Yai” in Phuket. Source: Authors, based on the survey. Figure 9: Phuket Vegetarian Festival. Source: Authors, based on the survey. Phuket is an old city and a tourist destination (The Tourist City). Tourism activities in Phuket are varied, (regions of activity, i.e., city type) the same as Chiang Mai. However, the way of life and the history of the city are different, such as the Cultural City aspect; Phuket has an integrated culture which is called \"Peranakan Culture\"--this includes Malay culture, Hokkien Chinese, consisting of Thai-Chinese communities, and the Muslim community [70; 76; 77; 78; 79; 80; 81; 86; 87]. Therefore, there are various cultural activities to promote urban tourism, such as the Phuket vegetarian festival (Jia Chai in local Hokkien Chinese Dialect); Phuket Chinese new year; the respect angal tradition; pho for festival; the mid-autumn festival; and the qing ming festival [86]. The historic city is also different: (1) architecture can be divided into five forms--Phuket local style, Chinese style, Chino-European style, European style (modern style and post-modern), religion and belief style (Buddhist (Thai) style), Chinese style, Islamic style, Indian style, and Christian style--with the Chino-European Architecture adding to the charm of Phuket Old Town [70; 78; 80; 81; 86; 87]; (2) art and culture, including monuments, museums, local cuisine (Moo hong (stewed pork belly), Nam Prik with shrimps, shrimps with chili dip, etc. ), Dressing of [PERSON] Baba Woman, the community of Thalang road, etc. There are also opportunities for leisure shopping in the city, such as shopping malls, markets, and Thalang Road.