## 4 Conclusions
All authors have read and agreed to the published version of the manuscript. This research received no external funding. Not applicable. The authors declare no conflict of interest. Appendix A contains the full questionnaire for this experiment which was tested on respondents (18-27 years old) who enrolled in the first year of the undergraduate study of Multimedia, Design and Application at University North, Varazdin, Croatia. Survey: The impact of packaging and ICT on the selection and purchase of food products  
Gender: M \(\;\) F  
Age: 18-20 21-23 24-26 27+  
Favorite color:  
Read the text of the questionnaire carefully. Choose from 1 to 5 the impact of individual factors on the selection and purchase of food:  
PART ONE OF THE SURVEY  
(1 = Strongly disagree... 5 = Strongly agree)  
1. Packaging appearance affects the choice and purchase of a food product. 1 2 3 4 5  
2. Quality packaging is a guarantee of a quality food product. 1 2 3 4 5  
3. Croatian origin of the product influences the selection and purchase of a food product. 1 2 3 4 5  
4. The price of the product affects the selection and purchase of the food product. 1 2 3 4 5  
5. Brand preference influences the choice and purchase of a food product. 1 2 3 4 5  
6. Advertising a food product affects its selection and purchase. 1 2 3 4 5  
7. Product Position/Placement on shelves influences the selection and purchase of a food product. 1 2 3 4 5  
8. Which information on the food packaging do you pay the most attention to? (select and rank 3 answers from  
those offered)  
(a) List of ingredients and  
(b) Date of manufacture and expiry date  
(c) Name of the food product  
(d) Food manufacturer  
(e) Country of origin  
9. According to you, what is the deciding factor for choosing and buying a food product? (select and rank 3 answers from those offered)  
(a) Packaging appearance  
(b) Product quality  
(c) Origin of products  
(d) Product price  
(e) Product brand  
PART TWO OF THE SURVEY  
SEE THE PICTURE ATTACHED: 8 TYPES OF CHOCOLATE  
10. Which 3 types of chocolates would you buy? (select and rank only 3 products from the attached image)  
(a) Fin Carre  
(b) Lindt  
(c) Zvevevo Mikado  
(d) Dairy Milk  
(e) Milka  
(f) Bellarom  
(g) Alynella  
(h) Kars Dorina  
11. Which factor influence your previous choice of chocolates from the template the most? (select and rank 3 answers from those offered)  
(a) Color  
(b) Packaging appearance  
(c) Product brand  
(d) Habitual buying  
**1 st choice:**  
**2 nd choice:**  
**3 rd choice:**12. What did you first notice on the product packaging? (select and rank 3 answers from those offered)  
(a) Submissive/background--dominant  
color  
(b) Graphics (picture, illustration)  
(c) Product brand name  
(d) Manufacturer's logo  
**3 rd choice**: **---**  
SEE THE CONTENT GENERATED ON THE TABLET: 8 TYPES OF CHOCOLATE  
13. Which 3 chocolates would you buy based on tablet display? (select and rank only 3 products according to tablet display)  
(a) Fin Carre  
(b) Lindt  
(c) Zvereevo Mikado  
(d) Dairy Milk  
(e) Milka  
(f) Bellarorn  
(g) Alpinella  
(h) Kras Dorina  
14. Which factor influenced the most your choice of product, based on the tablet display? (select and rank 3 answers from those offered)  
(a) Display technology  
(b) Interactivity  
(c) Color  
(d) Packaging appearance  
(e) Product brand  
(f) Habitual buying  
PART THREE OF THE SURVEY  
SEE THE PICTURE ATTACHED: PASTA  
15. Which underlying color is the most acceptable for pasta packaging? (select and rank only 3 products from the attached image)  
(a) green  
(b) yellow  
(c) red  
(d) gray  
(e) blue  
(f) pink  
(g) orange  
(h) purple  
SEE THE PICTURE ATTACHED: CHOCOLATE  
16. Which is the most acceptable underlying color for chocolate packaging? (select and rank only 3 products from the attached image)  
(a) green  
(b) yellow  
(c) red  
(d) gray  
(e) blue  
(f) pink  
(g) orange  
(h) purple