## 5 Discussion
### Factors Influencing the Adoption of AVGTs in the Video Industry  
In the initial stages of our research, we employed a qualitative content analysis to extract eight key influencing factors related to the adoption barriers of AIVGTs from semi-structured interviews. To support the categorization of these factors, validity and reliability tests were conducted. Subsequent analyses, including correlation and linear regression analyses, delved deeper into the results of the comprehensive survey. In this study, all eight influencing factors significantly affected the willingness to adopt AIVGTs, with technological maturity having the greatest impact. Participants confirmed that the maturity of the technology directly influences their willingness to adopt and integrate AI tools into their workflows, highlighting its particular importance in practical applications. This suggests that as AI technology matures and progresses in video production, its adoption rate is expected to increase significantly. The maturity of the technology directly affects the reliability, efficiency, and user experience of AI tools, which are key determinants of their success in practical applications. Research by [PERSON] confirms the ongoing need to enhance AI capabilities and strengthen AI maturity [62]. This finding aligns with [PERSON] and [PERSON]'s, indicating that the adoption of new technology often depends on its perceived effectiveness and readiness [20,63]. For example, XEROX Corporation has overcome the challenges of high production costs and lengthy production times in training video production by utilizing Synthesis. With Synthesisia, the team now delivers training content 30% faster than before and reduces localization and voice-over expenses. As a result, the team can cut video production costs by 50%. Global perspective and localization emerged as the second most influential factor. It must be recognized that the successful deployment of these tools relies on their ability to meet the dual standards of addressing universal needs in the global market and specific cultural requirements in various regions. Globalization demands that AIVGTs transcend cultural and language barriers, while localization emphasizes tailoring tools to fit the aesthetics, narratives, and cultural customs of specific areas. Regarding data security and copyright, and market demand, issues of data security and copyright are particularly crucial in the adoption of AIVGTs as they directly relate to the legality and ethical standards of content creation. This aligns with [PERSON], [PERSON], and [PERSON]'s research that as AI technology advances, copyright ownership, content originality, and privacy protection become widespread concerns within and outside the industry [10,53,64]. Ensuring data security and respecting copyright are not only legal and ethical requirements but also key to building public trust and promoting AI tools [65]. Meanwhile, according to IDC's forecast, the AI software market has significant growth potential over the five-year forecast period, ranking first in growth rate among technology markets. AI software spending is projected to approach USD 10 billion by 2027, accounting for approximately one-fourth of the total market size. This forecast aligns with the factors identified in our research, highlighting the importance of market demand for the successful adoption of AIVGTs [23]. The market's receptiveness to new technologies and consumer preferences for AI-generated content directly influence the development and optimization directions of AIVGTs [66]. Changes in market demand prompt developers and content creators to continuously monitor the evolution of consumer preferences and how AI tools can better meet these needs [67]. For instance, enhancing the personalization and customization of AI video content could be key to meeting market demands and improving user experience; as [PERSON] points out, AI can help engage audiences and ensure they can quickly find, discover, and play content of interest [68].