## 6 Discussion and Conclusions
### Practical Contributions  
This study provides a roadmap for designing and managing successful tourism co-creation experiences. The findings and discussion can inform destination managers of the important role of co-creation under augmented technology. Location-based AR games are found across all stages of travel, service encounters, and touchpoints in virtual spaces between physical destinations and multiple participants. While staged experiences can deliver high value to visitors, technology-enabled co-creation can deliver higher use and experiential value to visitors and create the opportunity to create meaningful interconnections between visitors and the cultural heritage experience environment. In the pre-tourism phase, this study found that the pre-previews and social platforms provided by AR significantly stimulated visitors' willingness to travel to the destination. Cultural heritage site management and AR designers can further apply destination AR technology, co-creation routes, and key tasks to pre-tour planning to increase active participation and co-creation among potential visitors. Meanwhile, AR-assisted gaming campaigns can help to innovate the destination image and thus attract more visitors. It is important to note that through the investigation of participant behavior during the field experience, the co-creation experience from the location-based AR games reduced immersion when real-time feedback and ways of interacting with others were more important. However, this effect could be improved by visitors choosing to engage with each other in a game-consistent manner, for example, by using only language and behaviors appropriate to the character they are playing in character selection. Therefore, AR designers should conduct appropriate story character or exclusive character cooperation task design. Effectively direct visitors' visual attention to the planned scenarios and tasks to avoid negatively influencing the absence of AR games to explore the mission scenarios. The findings of this study demonstrate the relevance of value co-creation in the development of destinations, empirically validating the understanding of the urgent need for technology-enhanced co-creation of experiences in the context of cultural heritage tourism, thereby encouraging destinations and experience designers to develop destination game tour strategies to enhance local distinctiveness. This research has many implications for the creation and enhancement of cultural heritage tourism experiences through valuable insights into the three phases of pre-visitation, on-site visitation, and post-visitation. By providing a critical practical understanding of how experience leaders and destination organizers can achieve a technology-enhanced destination level, it is important to develop tourism marketing plans that reflect a culture of co-creation of experiences, while tourists can be encouraged to engage with the experience based on managing and moderating their process dimensions to build lasting relationships. For tourism management implications, this study provides opportunities and directions on how location-based augmented reality games can be utilized for cultural heritage environments, and it becomes crucial to implement appropriate augmented reality technology strategies to gain co-creation experiences and collaboration from tourists. Heritage organizations and AR designers supplemented the design experience with AR gaming experience elements, technical route design, and level selection for cultural heritage scenarios, providing space for visitors to input their manipulation and co-creation of resources and facilitating the co-creation of value and sustainable innovation of technical service systems at cultural heritage sites. This new management paradigm emphasizes the necessary shift from service provision to experience creation and that providing visitors with a satisfying co-creation experience is the best way to provide a differentiated image for the tourism market and enhance brand reputation.