## 3 Discussion
Clearly, both environments--land and marine--are impacted by this industry and must be included in any sustainability endeavor. Findings of the academic stakeholder (universities) point out that the NSVC is supported by continuous research and development, making it a dynamic system that can embrace change with a high capacity for adaptation despite the presence of certain complexity-adding factors. Responsive communication between the system's stakeholders and system's operational structure is the main channel for the SDGs to flow into the system. The SDGs' appearance in stakeholders' communications, the literature, educational discourse, websites, reports, etc., is indirectly inviting a response from the industry on the issue of SDG implementation. The empirical findings showed evidence of voluntary commitment to SDGs in the industrial private sector. A milestone example is the global salmon initiative [83]. Academia is considered by this study as a major stakeholder in embracing the SDGs; the findings confirmed that Norwegian universities are engaged in the process of SDG integration. Most of the scientific research on the NSVC is taking place in universities, where most of NSVC's skilled workforce is being educated. The SDGs are frequently mentioned on universities' official websites and presented within education programs, sustainability projects, and in their published research work. \"It is vital for Norway to have a national action plan for the Sustainable Development Goals and only natural for academia to inhabit a key role by contributing with research-based knowledge and critical thinking on the goals,\" says Vice-Rector [PERSON] at the 2019 National SDG Conference, University of Bergen. The sustainability reporting from a global value chain must have the qualities of being internationally directed, considerate of product life cycle from source to sink, and holistically covering all sustainability criteria. Adopting SDG in NSVC's communications provides globally understood terms to describe NSVC's sustainability endeavors, this advantage motivates for further inclusion of the SDG. Moreover, the presence of SDGs in the sustainability communications of global value chains is becoming highly anticipated [95]. The occurrence of import/export operations and the expansion of the NSVC over several countries creates a need for international common ground and terminology for communicating sustainability performance. Defining the coordinates of where the local system is standing relative to the global agenda and highlighting the points of intersection will upgrade the communication and performance on sustainability within the corporate culture. The existing corporate practices, considerate of local environmental protection and societal and economical welfare, are also serving collective global sustainability. The communication on SDGs from companies to other stakeholders requires providing relevant performance data. The purpose of including the SDGs in corporate culture and practices is not only as a vision for the future but also as a systemic data-based framework for development. The corporate practice of releasing an annual sustainability report with supporting data to the claims of achievement to the public is seen by this study as a cornerstone in the SDG integration process. Communicating sustainability information from companies to system's stakeholders who are voluntarily committed to the SDGs, might lead to mentioning the company's commitment to SDGs in its mission statement or general policy. The question of what benefits might interest the companies in committing to SDGs is a start point to understand how UN SDGs can introduce new concepts that will improve the system's local reality in relation to sustainability. Such a perspective might raise the awareness of responsibility toward global sustainability, both at the corporate and societal levels.