## 3 Results and Discussion  
### Survey Results: Pre-Use Experience and Expectations of Wearable Technology Products  
The survey questioned pre-use expectations and experiences of the wearable technologies, and exercise habits of the participants. Of the participants, 72.5% stated that they exercised, and 27.5% stated that they did not exercise at all. Participants who exercised mostly did walking, jogging, cycling, fitness, and swimming sports. Sixty percent of the participants who did exercise stated that they exercised regularly, while 40% did not exercise regularly. In addition, 15% of the participants who exercised regularly were licensed athletes. As for the use of wearable technology, 66% of the participants had never used wearable technology before, while 34% had used wearable technology. Of the participants who had used wearable technology, 51% used it every day, 10% used it 5-6 days a week, 20% used it 3-4 days a week. Contrary to the studies stating that the rate of abandonment of wearable technology products is high [30,31,61], 55% of these participants have been using wearable technology products for more than 12 months. Thirteen percent stated that they had been using it for 6-12 months, and 8% said that they had stopped using it. The majority of the participants using wearable technology products used smart watches or smart bracelets. It can be interpreted that the use of these preferred wearable technology products also as daily accessories by the users had an effect on these rates. The expectations of the users were measured using 7-point Likert scale where 7 is very important and 1 is very unimportant. Descriptive statistical analysis of the data was carried out with SPSS software. Wearability, usability, usefulness, visual aesthetic, social experiences, and emotions were evaluated, as shown in Table 1.  
The survey results show that the pragmatic expectations of the users are more important than the hedonic expectations. When we examined it categorically, the most important feature in wearable technologies for users in pragmatic expectations was the usability (M = 6.19) of the product, followed by expectations on wearability (M = 6.04) and usefulness (M = 6.01). In the usability category, the battery life (M = 6.45) of a wearable technology product was the most important feature for users, while in the wearability category the most important feature was mobility (M = 6.32). In the usefulness category, users gave the highest score for the wearable technology product being suitable for its intended use (M = 6.22). While emotions (M = 5.68) were the highest value in the ranking of users' hedonic expectations, it was determined that users had lower expectations in the social experiences (M = 4.83) and visual aesthetics (M = 4.73) categories. The feeling of safety (M = 5.93) of the product used was the highest value in the category of emotions, while the personalization (M = 5.38) of the wearable technology product was the highest value of the social experience, the high quality look (M = 5.44) of the product was the highest expectation in the visual aesthetics category. When users' pragmatic, hedonic expectations from wearable technologies are met, it leads to higher satisfaction levels [62]. Another study stated that in addition to usability, wearability factors such as discomfort, is more decisive for the user [63]. Our findings also indicated that expectations on usability and wearability were the most important parameters for user satisfaction and the product acceptance process for wearable technologies. On the other hand, hedonic values increased user loyalty more than satisfaction alone and created pleasure [64]. Although it was determined in our study that users' hedonic expectations had a lower ratio than pragmatic expectations, it is known that the hedonic aspects of an experience increase over time. Therefore, it is important to investigate hedonic values during and after use.