# Experiential Transformation in Privacy Behavior: A New Framework for Privacy Behavior Enhancement
## 2 The Literature Review  
### Privacy Behavior Theories  
Two primary theories have been used for understanding privacy behavior, including the privacy calculus theory and the privacy paradox. The privacy calculus theory suggests that individuals engage in a rational evaluation of costs and benefits when making decisions regarding their privacy [14]. Put simply, individuals assess the potential advantages of revealing their personal information in comparison to the potential drawbacks, such as the possibility of identity theft or discriminatory treatment. The privacy paradox theory refers to the discrepancy between people's stated privacy concerns and their actual privacy behavior [5]. For example, people may say that they care about their privacy, but they may still disclose a lot of personal information online.  
Additionally, we encountered references to other theories, namely the \"theory of privacy as a resource\" and the \"theory of privacy as a right\". The perspective known as the \"theory of privacy as a resource\" posits that privacy is a valuable asset that may be leveraged to attain many objectives, including but not limited to social standing and financial benefits. As an illustration, individuals may have a propensity to divulge their personal information as a result of incentives, such as price reductions or complimentary merchandise. The perspective known as the \"theory of privacy as a right\" posits that privacy is an inherent and essential entitlement of individuals, which ought to be safeguarded against encroachments by both governmental and corporate entities. Many countries have laws to guard this right by suggesting directives such as OECD Privacy Guidelines or implementing laws such as the General Data Protection Regulation (GDPR), which is the regulation on data protection and privacy in the European Union [15], the corresponding Brazilian law [16] called General Data Protection Law Lei Geral de Protecao de Dados (LGDP), the Personal Information Protection Act (PIPA) in Canada [17] and Personal Data Protection Act (PDPA) in Singapore [18].  
Each of these theories possesses distinct advantages and limitations. The privacy calculus theory provides a valuable framework for comprehending the various determinants that shape individuals' privacy-related choices. However, it falls short in acknowledging the emotional and social dimensions of privacy. The concept of the privacy paradox serves as a valuable framework for comprehending the incongruity between individuals' privacy-related behaviors and their expressed worries. However, it falls short in elucidating the underlying reasons for this disparity. Theoretical frameworks that conceptualize privacy as a resource offer insight into individuals' motivations for divulging personal information. However, these frameworks fail to fully acknowledge the inherent value of privacy as an independent and significant entity. Theoretical frameworks concerning privacy as a fundamental right play a crucial role in safeguarding privacy against encroachments. However, these theories offer limited assistance in navigating the delicate equilibrium between privacy and other societal objectives, such as security or efficiency.