# Sustainability as a Challenge and Driver for Novel Ecosystem 6G Business Scenarios
## 4 Discussion  
The scenarios presented in Section 3 open up a multitude of alternative futures for 6G. We will summarize and discuss our findings in two parts, first by looking at what kind of economic, societal, and environmental notions we may draw from the scenarios, and second, how the sustainable 6G businesses might be influenced when applying the business model perspective. From economic perspective, the key messages of the four sets of scenarios can be summarized as follows:  
* The customization of user experience will increase with the help of user-centric resource orchestration models
* Localized--especially for spatial circular economies--demand-supply-consumption models will become prominent at a global level
* Community-driven networks and public-private partnerships (PPP) will bring about new societal models for future service provisioning
* Platform ecosystems will extend from offering search, social media, and e-commerce to providing infrastructures for innovation and transactions
* 6G will have a strong role in various vertical and industrial contexts
* Lowering the market entry barriers will be enabled by the decoupling of technology platforms, making it possible for multiple entities to contribute to 6G innovations
* Smaller payers will be able to provide highly specialized solutions and services due to fine-grained modularity and open-source
* Decentralized platform cooperatives will start to challenge the existing \"winner-takes-all\" platform monopolies. From societal perspective, the scenarios indicate the following:  
* Hybrid threats and influence will be exercised by various economic, technological, cultural, and military powers
* Different tensions between the competitive, protective, networked, and empowered worldviews will emerge
* The global power configuration may be transformed from a multipolarized to a poly-nodal world where power will be determined in networks of economic, technological, and cultural interaction
* Empowering citizens as knowledge producers and users will contribute to a process of human-centered, democratized innovation, contributing to pluralism and increased diversity
* Privacy regulation will be strongly influenced by the increased platform data economy or sharing economy, emergence of intelligent assistants (AI), connected living in smart cities, transhumanism, and digital twins. From environmental perspective:  
* 6G will enable services that help to steer communities and countries towards reaching the UN SDGs
* 6G will enable monitoring and steering the circular economy, thereby also helping to create better understanding of the big picture of sustainable data economy
* Sharing- and circular economy-based co-creation will enable promoting sustainable interaction also with existing resources and processes
* Companies will be able to develop products and technologies that innovate to zero, for example, zero-waste and zero-emission technologies
* The 6G-enabled immersive digital realities will facilitate novel ways of learning, understanding, and memorizing in several fields of science. Next, the scenarios will be analyzed utilizing the integrated frameworks of ecosystem-focused business model configuration and open value configuration [57], as depicted in Figure 10. TheGaia, Edge, Customer6.0, and European Haven scenarios can be seen as transforming businesses toward an open ecosystem. This open ecosystem configuration stems from a collection of forces such as customized user experience, attraction and lock-in by OTTs, I5.0, emergence of novel service providers. It also builds on sustainability, empowerment, and redefined economic values and networked poly-nodal decentralized democratic power configuration. The centralized and community-based OTT, Communities, and Race scenarios utilize mixed value configuration and demand-focused business models, although they maintain a focal point for value capture.