### See, Feel, Remember the Past: Which Connection? Users' interaction with places, objects and other people generates stories, those that cultural objects are witnesses of in museums or archaeological sites. Nevertheless, most of the time these stories do not emerge in exhibit contexts; they are not made evident because artifacts and sites are reduced to simple labels or panels explaining very poor information like materials, age, provenance and dimensions. Such data are often for experts' readability and do not reveal or explicit units of information useful for the general audience to understand how that object or site were in origin. Moreover, the fragmentation and the essentiality of most of museum objects or archaeological traces, make difficult to _see_ the original shapes and the colors, for example, or the grandiosity of the architectures, their volumes and disposition. All these aspects do not emerge very often when visiting cultural venues. Hence, users' readability of the past is influenced by the visibility-ascribable to the state of conservation of objects and sites. Nevertheless, with the aid of virtual technologies, _imagining_ the past can be supported. **Technology makes \"visible\" images, concepts and meanings immediately on a device or directly on the real objects or sites [22; 23]. ** The aesthetic features of a vase, for example, the provenance, the materials used to melt it and the ergonomics, tell a lot of that artifact and help users to mentally assign it to a time period, to a specific function or recognize its preciousness. But not exclusively. Information like the owners of that vase, what it contained, the conditions of its discovery, the context of use, and anecdote coming from its \"daily life\" support the reestablishment of the object's story and its social and cultural environment. This story is what intrigue visitors [24; 25]; it involves them from an emotional point of view and allow them to almost _feel_ the moment when the vase was used. Moreover, being so involved in the story-telling, support visitors to keep _memory_ of what just heard once they come back home [22]. Relations between emotions and memorization find evidence in multiple researches. A study of the cognitive psychologist [PERSON], who conducted an \"emotional Stroop test\" (2004) [26], highlighted the connection between emotive state of users and their information retention. Different words were presented to users and each word had different color; users were then called to name the color as well as the words after a while. [PERSON] discovered that _prohibited_ words, which were provided to obtain an emotional effect, were recalled more than others. The results of the experiment--and other ones conducted by his team--suggest that the **emotional status in which we are when we do/listen to/watch at a subject can positively influence the registration of information into the short (or even long-term) memory**. Two academics in the fields of neuroscience and behavioral science, [PERSON] and [PERSON], after several studies affirmed that while **emotions emerge beyond our conscious control,their instinctiveness warn us of any threat or danger it may occur in our surrounding environment. For example, the feeling of happiness produced by a secure context, like our home, may influence us to choose lower risking behaviors--due also to lower defense barriers. Other studies suggest that the brain focuses more easily on emotive stirrings. This was proved by the psychologist [PERSON] [27; 28; 29] and his team, who experimented how different set of images and pictures may stimulate an emotional response in users. [PERSON] discovered the latter's attention increased when emotional images were presented to them, pointing out that **our attention is instinctively pulled to emotive subjects**. In another experiment, the psychologist [PERSON] [30] proved that participants' ability to remember neutral information was limited due to emotive stimuli presented very shortly beforehand.