## 4 Results  
Although nowadays the most important source of communication are social networks, the study has established that most of the messages broadcasted by clubs originate on their official website. Specifically, the study establishes that the clubs mostly use the contents of their website to feed the contents of all the platforms that make up their respective digital ecosystems. In this section, we will present the main results, classified by different categories or thematic areas:  
**Plurality of languages. ** Clubs are not only known in their country of origin, since as global brands they have followers around the world. Therefore, they face the need to reach a greater number of countries. The translation of the content into several languages is thus fundamental, and there are differences in the number of languages used by the websites. Specifically, as shown by Figure 1, clubs offer an average of six languages: only four teams do not reach this number of translations (Oporto, Arsenal, Benfica and Atletic de Madrid), an aspect that affects its territorial scope compared to the rest. **Distribution of the header. ** Table 4 shows that there is a predominance of the use of the horizontal bar with the section keypads with several options to navigate. The registration and login options are located in the upper right, next to the search button. These last two options are present in 80% of the clubs analyzed and only one of them (FC Oporto) does not have a store option on the menu. It is also common to see a clear distinction between the navigation menu and the menu for selling club products (or merchandising line). Figure 1: Number of languages available in the webpages. **Source:** Elaborated by the authors. \begin{table}
\begin{tabular}{p{113.8 pt} p{284.5 pt}} \hline \hline
**Level 0: General information** & This level assess the basic information of the club. Specifically, the existence of a web page, the number of languages of the contents offered and the type of domain used. \\ \hline
**Level 1: Superior frame or header** & This level of analysis collects information on the header of the page focusing on whether the club has other sports sections, if there is a search option on the menu, if it offers the chance to register to have exclusive content and if there is a virtual store. \\ \hline
**Level 2: Type and content design** & This level analyzes in detail, from a descriptive approach, the information of the articles, such as elements of title, type and presence of multimedia content, use and type of hyperlinks. In addition, the possibility of interaction of Internet users is also assessed, as well as other information relevant to the user’s browsing experience. \\ \hline
**Level 3: Inferior Frame** & This level analyzes the bottom frame of the page: the sponsors of the club, the access to social networks, the type of physical design of the template and the structure of the navigation menu. \\ \hline \hline \end{tabular}
\end{table} 
Table 3: Level of the analysis. Moreover, only five teams, Atletico, PSG, Sevilla, Chelsea and Arsenal dedicate a space to the so-called \"female section\", that is to say the female team. **Extension of the domain**. Figure 2 shows that 66.7% of the clubs opt for the.com domain to reach a more global community, because it is a generic superior domain, while the rest use the territorial domain of their country of origin. In this group, we must highlight the case of _Fittbol Club Barcelona_, whose first option of viewing is under the.cat domain, typical of Catalonia, although it also has others depending on the user's location. **Content design**. The distribution of content is based on a structured pattern with news highlighted with bigger fonts. In addition, it is important to mention that 40% of the teams have advertising on their website, a fact that can impoverish user experience and increase the rate of abandonment of the platform. Table 5 shows the content design.