## 5 Eye Tracker Experiment Based on the Cultural Traits of Zhuang Brocade
### Data Analysis of Eye Movement Experiment  
The measurement indexes of the eye tracker in this experiment are the fixation time, the number of fixation points, and the lingering time. The fixation time is the average duration at all points, and it represents the degree of attraction of the concerned object. The longer the average fixation time, the higher the degree of concentration. In this experiment, based on the heat map and fixation time in AOI, the sample areas in different quadrants during the observation and selection of subjects were analyzed. Every subject had an AOI heat map in each quadrant. The heat maps of the 30 subjects in the same quadrant were stacked, and the heat map of this quadrant was obtained. It can show the visual attention of the subjects more intuitively. The heat map reflects the subject's fixation range and fixation time on the sample. The higher the color saturation, the higher the degree of attention. The larger the area, the wider the scope of attention. Figure 5a shows the heat map and fixation time of Quadrant 1 \"Colorful\". It can be seen from the heat map that the subject's sight is relatively concentrated, and AOI is relatively large. As the pattern changes, the theme of the pattern becomes the visual focus. The PASS software was used for sample verification on the fixation time and number of choices. The results showed that significance = 0.0047, \(p<0.05\), and correlation = 0.992, indicating that fixation time has a positive relationship with the characteristic \"Colorful\", and Zhuang brocade has the cultural trait of \"Colorful\". Combining the first fixation time and fixation duration, we found that the three samples in Quadrant 1 have the longest first fixation time and overall fixation duration compared with samples in other quadrants. It is indicated that the cultural trait of \"Colorful\" is very prominent, and the samples in this quadrant are the most attractive to viewers. Figure 5b shows the heat map and fixation time of Quadrant 2 \"Concise\". It can be seen from the heat map that the subjects were more interested in the patterns of Sample Z2  
Figure 5: This is the heat map and fixation time data for quadrant 1 and 2. They should be listed as: (**a**) Heat zone map and gaze time data for quadrant 1 \"Colorful\". (**b**) Heat zone map and gaze time data for quadrant 2 \"concise\". and Sample Z5. The fixation time and the number of selections were verified with the PASS software. The results showed that the significance = 0.0037, \(p\) < 0.05, and correlation = 0.987, suggesting that the fixation time and the characteristic of \"Concise\" present a positive relationship, and Zhuang brocade have the cultural trait of \"Concise\". The feelings of subjects vary significantly. Combining the first fixation time and fixation duration, we found that the difference between the two samples in this quadrant was not significant, indicating that there was the cultural trait of \"Concise\". The overall attention degree of this quadrant was not high. Figure 6a shows the heat map and fixation time of Quadrant 3 \"Ancient\". It can be seen that the sight of the subjects was relatively scattered, and the AOI was large but scattered. The fixation time and the number of choices were verified with the PASS software. The results showed that significance = 0.0039, \(p\) < 0.05, and correlation = 0.837, indicating that there is a positive relationship between fixation time and characteristic of \"Ancient\" and Zhuang brocade has the cultural trait of \"Ancient\". Combining the first fixation time and fixation duration, we found that the data of the three samples in this quadrant were quite different. Sample Z8 has the highest while Z3 has the lowest degree of attention. However, the overall degree of attention is good. It is indicated that there is a cultural trait of \"Ancient\", but the attraction of samples in Quadrant 3 to different viewers varies. Figure 6b shows the heat map and fixation time of Quadrant 4 \"Plain\".