# Motives for Instagram Use and Topics of Interest among Young Adults
## 5 Discussion & Conclusions
\begin{table}
\begin{tabular}{l c c c c} \hline  & & **N** & **M** & **SD** & \(p\) \\ \hline
2. To see updates of my friends & \textless{}1 h & 178 & 3.80 & 1.125 & \\  & \textgreater{}1 h (heavy) & 129 & 4.06 & 1.021 & 0.040 \({}^{*}\) \\ \hline
3. To interact with others (comment \& like) & \textless{}1 h & 178 & 2.98 & 1.150 & \\  & \textgreater{}1 h (heavy) & 129 & 3.50 & 1.133 & 0.000 \({}^{**}\) \\ \hline
6. To Find something new & \textless{}1 h & 178 & 3.52 & 1.180 & \\  & \textgreater{}1 h (heavy) & 129 & 3.98 & 1.000 & 0.000 \({}^{**}\) \\ \hline
8. To seek creative inspiration & \textless{}1 h & 178 & 3.57 & 1.216 & \\  & \textgreater{}1 h (heavy) & 129 & 3.84 & 1.052 & 0.039 \({}^{*}\) \\ \hline
9. To look at current fashion brand trends & \textless{}1 h & 178 & 3.28 & 1.275 & \\  & \textgreater{}1 h (heavy) & 129 & 3.64 & 1.088 & 0.007 \({}^{**}\) \\ \hline
10. To look at current fashion wear and outfits & \textless{}1 h & 178 & 3.21 & 1.262 & \\  & \textgreater{}1 h (heavy) & 129 & 3.76 & 1.095 & 0.000 \({}^{**}\) \\ \hline
11. To relax (have a break) & \textless{}1 h & 178 & 4.15 & 0.884 & 0.002 \({}^{**}\) \\  & \textgreater{}1 h (heavy) & 129 & 4.44 & 0.706 & 0.000 \({}^{**}\) \\ \hline
12. To kill time & \textless{}1 h & 178 & 4.12 & 0.958 & \\  & \textgreater{}1 h (heavy) & 129 & 4.50 & 0.741 & 0.000 \({}^{**}\) \\ \hline
13. To avoid loneliness & \textless{}1 h & 178 & 2.84 & 1.134 & \\  & \textgreater{}1 h (heavy) & 129 & 3.19 & 1.139 & 0.008 \({}^{**}\) \\ \hline
14. To escape from reality (pressure) & \textless{}1 h & 178 & 2.70 & 1.224 & \\  & \textgreater{}1 h (heavy) & 129 & 3.07 & 1.318 & 0.012 \({}^{*}\) \\ \hline
15. To escape awkward situations (pretending to be busy or in traffic) & \textless{}1 h & 178 & 2.92 & 1.312 & \\  & \textgreater{}1 h (heavy) & 129 & 3.50 & 1.206 & 0.000 \({}^{**}\) \\ \hline
16. To depict my life through photos & \textless{}1 h & 178 & 3.30 & 1.266 & \\  & \textgreater{}1 h (heavy) & 129 & 3.95 & 1.063 & 0.000 \({}^{**}\) \\ \hline
17. To commemorate an event & \textless{}1 h & 178 & 3.31 & 1.290 & 0.000 \({}^{**}\) \\  & \textgreater{}1 h (heavy) & 129 & 3.85 & 1.160 & 0.000 \({}^{**}\) \\ \hline
18. To remember special events (shared collective event) & \textless{}1 h & 178 & 3.53 & 1.354 & \\  & \textgreater{}1 h (heavy) & 129 & 4.15 & 1.047 & 0.000 \({}^{**}\) \\ \hline
19. To remember something important to myself & \textless{}1 h & 178 & 3.58 & 1.256 & \\  & \textgreater{}1 h (heavy) & 129 & 4.16 & 0.991 & \\ \hline
20. To record my emotional state (innermost feelings) & \textless{}1 h & 178 & 3.01 & 1.262 & \\  & \textgreater{}1 h (heavy) & 129 & 3.55 & 1.430 & \\ \hline
21. To gain attention from followers (Like \& Comment) & \textless{}1 h & 178 & 2.44 & 1.184 & \\  & \textgreater{}1 h (heavy) & 129 & 2.78 & 1.270 & 0.020 \({}^{**}\) \\ \hline
23. To show off & \textless{}1 h & 178 & 2.67 & 1.265 & \\  & \textgreater{}1 h (heavy) & 129 & 3.02 & 1.195 & 0.015 \({}^{*}\) \\ \hline \multicolumn{5}{l}{\({}^{*}p<0.05\), \({}^{**}p<0.01\), \({}^{**}p<0.001\).} \\ \end{tabular}
\end{table} 
Table 3: Analysis of motives for Instagram use based on amount of time spent on Instagram every day. Young people today use their smartphones for prolonged periods of time. In the investigation of this study, 42% of the participants spent more than 1 h on Instagram alone every day. Although this does not mean that these participants are addicted to online social media, it does confirm that Instagram is popular among young people today. Regardless of the amount of time they spent on Instagram every day, the participants expressed strong agreement that they used Instagram to relax and kill time with average scores greater than 4. However, the participants that spent more than 1 h on Instagram every day gave significantly higher scores to 18 question items.