# Sustainability as a Challenge and Driver for Novel Ecosystem 6G Business Scenarios
## 3 Results
### Communities Scenario 1D
#### Business Theme #2  
The scenarios in the business theme build on value configuration and value to capture logic, as shown in Figure 5. The polar points of the value configuration dimension are closed supply-focused and open ecosystem-focused configurations. Value to capture logic is grounded on the incumbent mobile network operator-dominated model and the model extending to novel digital service providers. Edge Scenario 2A  
The scenario for novel service providers stems from open value configuration and ecosystem-driven business models. Novel players such as webscales, OTTs, and technology vendors have taken over both customer ownership and networks owning the business-to-consumer (B2C) relationship. Telecommunications operators provide a wholesale connectivity service while local private cloud  
Figure 5: Summary of business scenarios [32]. networks complement total offering in the business-to-business (B2B) customer segment. Open service-based architecture, modular APIs, virtualized open-source world, and novel resource brokerage have expanded technology and innovation ownership. Local communities and interest groups will increasingly start to operate the edge, e.g., in expanding services into rural areas, or educational and research organizations deploying their own networks and resources to speed up local innovation. These local sub-network edge resources contribute to sustainable, ecologically efficient, and trustworthy non-invasive deployments. Furthermore, future networks are extending financial, healthcare, and governmental services affordably to masses. Empowered local entities operating semi-autonomous 6G sub-network collaborate with wholesale service providers for wider connectivity and innovating applications and services on the general-purpose decentralized platforms. There will be very specific network areas and zones from an in-body communication personal zone to the wider family or community zone shared strictly between members and offering tailored services. Moreover, dynamic automated local management enables particular zones to be shared based on personal preferences and the changing requirements of the group or community. The transport service ecosystem requires new kinds of cooperation, integration of services, and traffic planning, utilizing 6G connectivity and services. The aim is to implement the actual services on market terms. In order to achieve the objectives of sustainable mobility, the provision of comprehensive services must also consider the energy efficiency and emissions of mobility. Enabling wireless vehicle-to-everything (V2X) technology access to vast information in the cloud, including real-time traffic, sensor, and high-definition mapping data keeps the entire ecosystem of movers' vehicles, infrastructure, and pedestrians in sync. MaaS wireless access technologies set new requirements on the neighboring environment, e.g., programmable intelligent meta-surfaces on buildings, street furniture, and vehicles, enabling the built environment to augment the 6G system via configurable opportunistic radio wave reflections [87; 88]. For the development of successful business models, security, trust, and identity management will be a challenge and opportunity. Airborne networks via satellites, balloons, and unmanned aerial vehicles are needed to achieve ubiquitous connectivity. 6G as a digital value platform delivers extended and augmented virtual reality applications, supporting immersive experiences. Digital value platforms converge multimodal engagement with media and the physicality of lived experience, and are seamlessly accessible through HMI extended to all five senses, including the senses of touch and taste. Individual and collaborative users can seamlessly switch between any form of immersive mobile extended reality, encompassing virtual reality, augmented reality, and mixed reality consisting of both virtual and augmented objects.