This does express the humanity of what's going on, and the personal relationships, but that is also like saying that it's the same thing as a yard sale or a bake sale or babysitting. That's peer-to-peer. It's like saying yard sales are the same thing as eBay, or craft fairs are the same thing as Etsy.
Это и есть « от одного пользователя другому ». Это как сравнить распродажи во дворе с торговлей на eBay, а ярмарки ручных изделий — с Etsy.