You used to be able to say, "I'm not the richest person in the world, I'm not the most famous, but my neighbors can count on me and I get some dignity out of that." And because of celebritification or whatever, if you're not rich or famous, you feel invisible.
Культ популярности тому виной или нет, но если ты беден и неизвестен, ты — невидимка.