The video shows a person holding a box of fishing lures. The box contains five different lures, each with a unique color and design. The person is holding the box in their left hand and pointing to each lure with their right hand. The lures are arranged in a row, with the person pointing to them one by one. The colors of the lures include green, purple, black, and silver. The person's hand is visible, and they are wearing a black shirt. The background is a store shelf with other fishing supplies.