The video shows a man in a black suit and blue shirt sitting in front of a news background. He is speaking and gesturing with his hands. The background is blurred, but it appears to be a newsroom with a cityscape. The man has curly brown hair and is looking off to the side. The video is captioned with the words "APPLE SOLD RECORD 10M IPHONES OVER WEB" and "INSIDE APPLE'S CRISIS MANAGEMENT" in white text at the bottom of the screen.