The video shows a close-up of a bag of Goldfish Cheddar baked snack crackers. The bag is predominantly orange and white, with a picture of a Goldfish character on it. The text on the bag indicates that it contains real cheese and that there are 3 bags inside. The net weight of the bag is 66 oz (1.8 kg). The video also shows a text overlay that reads "Cost $7.98 after $2 saving."