The video features a small girl wearing a purple hood and holding a matchbox. She is standing in a room with a pile of wood in the background. A bear enters the room and approaches the girl. The bear is wearing a pink apron and is holding a match. The girl tries to light the match, but the bear blows it out. The bear then takes the match and lights it, causing it to burn. The girl watches as the bear continues to hold the burning match.