In the video, a man is standing in a kitchen holding a box of Aunt Jemima Original Complete Pancake Mix. He is wearing a green shirt and has blonde hair. The kitchen has a red coffee maker and a stove in the background. The man is speaking to the camera and then picks up a bottle of Mr. Butterworth's Original Syrup. He holds the syrup bottle up to the camera and then pours some of it into the pancake mix. He then smiles and looks down at the mix.