The video begins with a black screen, then transitions to a white background with the words "Los Angeles Times" written in black ink. The text is surrounded by splatters of black ink, giving the impression of a paint splatter. The splatters vary in size and shape, with some appearing as small dots and others as larger, irregular shapes. The video maintains this visual theme throughout, with the text and ink splatters remaining static while the background color shifts between black and white.