The video shows a close-up of a person's hand holding a black electronic cigarette. The person is pressing a button on the cigarette, causing it to light up and smoke to emit from the top. The background is blurred, but it appears to be an indoor setting. There is also a news ticker at the bottom of the screen with text that reads "NEW THIS MORNING E-CIGARETTE MAKER JUUL UNDER FIRE ACCUSED OF TRYING TO GET KIDS ADDICTED."