In the video, a man is seen standing on a boat in a body of water. He is holding a fishing rod and a fishing lure. The man is demonstrating how to properly attach the lure to the fishing line. He shows the process step by step, including how to thread the line through the lure and secure it in place. The man's movements are deliberate and precise, indicating his experience with fishing. The surrounding environment is calm, with no visible movement in the water or the surrounding landscape. The focus of the video is solely on the man and his actions, providing a clear and detailed view of the process of attaching a fishing lure.