In the video, a person is seen stirring a pot of jam with a wooden spoon. The jam is a deep red color and appears to be thick and chunky. The person then scoops some of the jam onto a white plate with a silver spoon. The jam is spread out on the plate, revealing its sticky texture. The person continues to stir the pot of jam, and the camera focuses on the jam on the plate, highlighting its glossy sheen.