The video shows a close-up of a makeup palette with different shades of eyeshadow. A person's hand is seen holding a makeup brush and applying the eyeshadow to their eyelid. The brush is dipped into the palette and swiped across the eyeshadow, picking up the color. The person then applies the eyeshadow to their eyelid, blending it in with the brush. The video focuses on the process of applying the eyeshadow, highlighting the technique and the color payoff of the product.