The video shows a man wearing a cowboy hat and sunglasses, speaking to the camera. He is standing in front of a wooden wall with antlers hanging on it. The man is wearing a denim jacket and a black shirt underneath. The video has subtitles that appear at the bottom of the screen, which read "If you don't have all the necessary horse shoeing tools, you're gonna have to pay a farrier do it. You ain't no cowboy." The man appears to be giving advice or instructions about horse shoeing.