The video shows a close-up of a box of blueberry waffles. The box is blue and white with a picture of the waffles on the front. The text on the box reads "Blueberry Waffles" and "Eight Waffles Sweetened with Blueberry Puree, Fruit Juice Concentrate and Naturally Milled Cane Sugar." The net weight of the waffles is 11 oz (312 g). The video is shot in a kitchen, and the camera moves slightly, but the focus remains on the box.