The video starts with a black screen, then transitions to a white background with the words "Los Angeles Times" written in black ink. The text is surrounded by black ink splatters that appear to be moving around the screen. The splatters vary in size and shape, with some being small and round, while others are larger and irregularly shaped. The ink splatters give the impression of being thrown or splashed onto the screen, creating a dynamic and artistic effect. The video maintains this visual theme throughout, with the text and ink splatters remaining the central focus.