In the video, a man is holding a fish in his left hand and a fishing lure in his right hand. The fish appears to be a bass, and the lure is a purple jig. The man is standing on a grassy area near a body of water, and he is wearing a white long-sleeved shirt. He is holding the fish up to the camera, showing it off, and then he puts the lure in the fish's mouth. The man seems to be demonstrating how to properly hook a fish using the lure. The video is shot in daylight, and the surroundings are calm and serene.