The video shows a man riding a bull in a rodeo. The man is wearing a helmet and is holding onto a rope with one hand while the other hand is in the air. The bull is bucking and kicking up dust as it moves around the arena. There are people watching from the stands, and a man in a cowboy hat is standing in the foreground. The man on the bull is trying to stay on as long as possible, but eventually falls off. The video is shot in slow motion, emphasizing the action and the danger of the sport.