In the video, a young man is sitting at a table and talking to the camera. He is wearing a blue shirt and has a bag of fishing lures in front of him. He picks up one of the lures and shows it to the camera. The lure is black and appears to be made of plastic. The young man then picks up a fishing rod and demonstrates how to use the lure. He shows the proper technique for casting the line and reeling it in. The video is shot in a well-lit room with a window in the background.