In the video, a person is seen holding a fish in their hands. The fish is alive and appears to be a bass. The person is also holding a lure in their other hand. The lure is attached to a fishing line, which is connected to the fish's mouth. The person is demonstrating how to properly attach the lure to the fish's mouth. The background of the video shows a body of water, possibly a lake or a river, with trees and houses visible in the distance. The sky is clear and blue, indicating good weather conditions for fishing. The person appears to be experienced in handling fish and lures, as they are handling the fish and lure with care and precision. The video is shot in daylight, and the colors are vibrant, with the green of the grass, the blue of the water, and the brown of the fish all clearly visible.