In the video, a person is holding a fishing lure in their hand. The lure is black and yellow in color and has a curved shape. The person is holding the lure with their fingers and moving it around to show it to the camera. The background is blurred, but it appears to be an outdoor setting. The person's hand is steady, and they are manipulating the lure to display its features. The lure has a shiny surface, and its shape suggests that it is designed to mimic the appearance of a small fish or insect.