In the video, a person is holding a fishing lure in their hand. The lure is still in its original packaging, which is a yellow and red cardboard box with a clear plastic window. The lure itself is silver and black with a realistic fish design. The person is standing next to a red car, and there is a body of water and trees in the background. The person is rotating the lure to show it from different angles, and the sun is shining brightly, reflecting off the lure's surface.