In the video, a person is holding a plastic bag containing a fishing lure. The lure is a black and green color and is shaped like a fish. The person is holding the bag up to the camera, showing it from different angles. The background is a body of water with trees and a bridge in the distance. The person's hands are visible, and they are wearing a ring on their left hand. The plastic bag has a red label with the word "ZOOM" written on it.