The video features a man who is holding a fishing lure and talking about it. He is wearing a hat and a black jacket. The lure is orange and silver in color and is attached to a fishing line. The man is seen holding the lure in his hand and then attaching it to the fishing line. He then shows the lure to the camera and continues to talk about it. The background of the video is a forest with trees and a lake visible in the distance.