The video shows a cartoon bear in a kitchen. The bear is holding a jar of jam and a spoon. He is seen scooping out the jam from the jar and then proceeds to eat it. The bear appears to be enjoying the jam as he eats it. The kitchen has wooden cabinets and shelves filled with various jars of jam. The bear is brown with a white muzzle and black eyes. The jam is red and appears to be strawberry flavored. The bear is wearing a red and white striped apron. The video is in color and has a playful and cheerful tone.