The video begins with a close-up of a white background with the words "Big Bear" in large brown letters. The camera then zooms out to reveal the full logo, which includes the words "Big Bear Homestead" in brown letters, and a brown bear silhouette to the right of the text. The bear is depicted in a stylized manner, with its head turned to the left and its body facing the viewer. The background remains white throughout the video, and the bear and text are in a contrasting brown color.