In the video, a woman is seen applying a white substance to her hair. She is using her hands to massage the product into her scalp and hair, ensuring that it is evenly distributed. The woman's hair is curly and appears to be of medium length. She is wearing a red top and is smiling at the camera, indicating that she is enjoying the process. The background is a plain white wall, which puts the focus entirely on the woman and her hair. The lighting is bright, making it easy to see the details of the woman's hair and the product she is using.