In the video, a person is seen browsing through a display of fishing lures at a store. The person picks up a lure and examines it before placing it back. The display is filled with various types of lures, each in its own compartment. The person's hand is visible as they pick up and inspect the lures. The lures come in different colors and sizes, and the person seems to be looking for something specific. The store appears to be well-lit, and the lures are neatly arranged.