The video starts with a blackboard that has the words "TRADER JOE'S" written in pink chalk at the top. A hand holding a piece of chalk appears and begins to draw a picture. The picture is of a man with a beard and a blue shirt with white stars on it. The man is waving and has the words "TERRIFIC PEOPLE" written below him. The hand continues to draw, adding more details to the man's face and shirt. The video ends with the completed drawing of the man and the words "TERRIFIC PEOPLE" written below him.