In the video, a man is seen standing in front of a shelf filled with shoes. He is wearing a black shirt and a black cap. He is holding a package of red and white shoelaces in his hand and talking about them. The man appears to be demonstrating the product by showing it to the camera. The shelf behind him is filled with various types of shoes, including sneakers and boots. The man seems to be in a room dedicated to shoe collection, as there are several other shelves visible in the background. The video is shot in a vertical format, which is commonly used for social media platforms.