In the video, a man is seen kneeling on the floor next to a box. He is holding a hammer in his hand and is using it to hit a piece of equipment. The man appears to be demonstrating the use of the hammer on the equipment. The box next to him has the words "THE HAMMER" written on it, suggesting that the hammer he is using is the product being showcased. The man is wearing a black shirt and shorts, and the equipment he is hitting is black and yellow. The background appears to be a garage or workshop setting.