In the video, a man is seen standing on a boat in the middle of a body of water. He is wearing a white t-shirt and a black cap. The man is holding a red and white lure in his hand and is talking about it. He then proceeds to put the lure in his mouth and chew on it. The water around him is calm, and there are trees visible in the background. The man seems to be enjoying his time on the boat and is possibly preparing for a fishing trip.