In the video, a woman is seen wearing a bikini and standing on a boat. She is holding a fish in her hand and placing it into a cooler. The cooler is white and blue and has the words "Ice-Tek" written on it. The woman then closes the cooler and opens another one. The second cooler is also white and blue and has the words "Ice-Tek" written on it. The woman then places the fish into the second cooler. The video ends with the woman closing the second cooler.