In the video, a man is seen holding a fishing lure in his hands. He is standing on a boat that is floating on a river. The man is wearing a red shirt and is holding the lure up to the camera, showing it off. The lure appears to be green and brown in color, and it has a long tail. The man is speaking to the camera, but it is not clear what he is saying. The river in the background is calm, and there are trees visible on the banks.