The video features a series of images of the iPhone 8, which is displayed in a vertical orientation. The phone is shown in three different colors: black, white, and pink. The screen of the iPhone 8 is turned on, displaying a colorful abstract wallpaper. The text on the screen reads "iPhone 8 is coming. Pre-order yours starting at 12:01 a.m. PDT on 9.15." The phone is presented in a clean and modern design, with a sleek black front and a silver or gold-colored back. The images are static, with no movement or action taking place.