The video features a close-up view of a shelf stocked with various makeup palettes. The palettes are neatly arranged in rows, with each palette encased in a clear plastic cover. The palettes come in different colors and sizes, and some have labels indicating the brand or type of makeup. The camera pans across the shelf, giving viewers a glimpse of the variety of options available. The lighting in the store is bright, highlighting the colors of the palettes and making them stand out.