In the video, a cartoon bear is seen standing in front of a shelf filled with jars of jam. The bear picks up a jar of jam and uses a spoon to scoop some out. He then proceeds to eat the jam directly from the jar. The bear is brown in color and has a large nose and big eyes. The jars on the shelf are labeled with different types of jam, including strawberry and raspberry. The bear seems to be enjoying the jam as he eats it with a big smile on his face.