In the video, a person is holding a bag of Chef's Cut Real Jerky Co. Smoked Beef Original Recipe. The bag is predominantly black with a red and white label that features an image of a bull. The label also states that the product contains 10g of protein per serving. The person holding the bag is wearing a black shirt and has a tattoo on their arm. The background is blurred, but it appears to be a store or a supermarket.