The video shows a store with a wall of guns on display. There are two women standing in front of the counter, one of whom is wearing a red jacket and the other is wearing a gray hat. The woman in the red jacket is talking to the man behind the counter, who is wearing a white shirt. The man is holding a piece of paper in his hand. The video is shot from a side angle, and there is a sign on the wall that reads "RUGGERS CUSTOM GUNS".