In the video, a person is seen writing on a white piece of paper with a black pen. The person writes the word "Pilot" in cursive, followed by the word "Custom" in a similar style. After that, the person writes the number "743" in a bold, black font. The video is shot from a close-up angle, focusing on the person's hand and the paper. The person's hand is steady, and the writing is neat and precise. The black pen contrasts sharply against the white paper, making the writing stand out. The video is shot in a well-lit room, and the sound of the pen on the paper can be heard.