In the video, a person is seen holding a fishing lure in their hands. The lure is black and has multiple hooks attached to it. The person is using a fishing line to attach the lure to the hook. The background of the video shows a calm body of water with trees and rocks visible in the distance. The person's hands are steady as they carefully thread the line through the lure's eyelets. The video is shot in natural light, and the colors are vibrant, with the black of the lure contrasting against the blue of the water and the green of the trees.