In the video, a man is standing in a parking lot, holding a white hat in his hands. He is wearing a black tank top and has a smile on his face. The man is speaking to the camera, and it appears that he is demonstrating how to put on the hat. He is holding the hat with both hands and appears to be explaining the process of putting it on. The background of the video shows a few cars parked in the lot and some greenery in the distance. The man's demeanor is friendly and he seems to be enjoying himself while demonstrating the hat.