The video features a cartoon character, who is bald and wearing a black jacket with a zipper. The character is seen holding a clipboard with a drawing on it. The drawing is of a blue character with a red arrow pointing to it and the word "GRU" written above it. The character on the clipboard appears to be a depiction of a villain. The character in the video is seen pointing to the drawing and then looking at it with a surprised expression. The video is animated and has a comedic tone.