The video shows a close-up of a red Nike shoebox with a white Nike logo on the top. The box is labeled with the text "NIKE FREE INNEVA WOVEN" and "UK 9.5" indicating the size of the shoe. The box also displays the Nike website address and a barcode. The video pans over the box, showing different angles and details of the box, including the text "Anthracite White & Dark Grey" which suggests the color of the shoe.