In this video, a man is seen demonstrating how to properly attach a fishing lure to a fishing line. He is wearing a blue shirt with the words "Yamaha Fishing" written on it. The man is holding a fishing lure in his left hand and a fishing line in his right hand. He shows the proper technique for attaching the lure to the line, which involves threading the line through the lure's eyelets and securing it with a knot. The video is shot in close-up, focusing on the man's hands and the lure, making it easy to follow along with the instructions.