The video shows a close-up of a sign that is advertising a Samsung 55" LED 7 Series UHD TV with HDR. The sign states that the original price of the TV was $4999.99, but it is now on sale for $4499.99. The sign also mentions that the TV has a 20 back in rewards or flexible financing with the My Best Buy Credit Card. The sign is white with black and red text and is placed on a shelf in a store.