The video begins with a title screen that reads "UK ELECTION 2010" and includes the logo of the UK Electoral Commission. The background is a flag of the United Kingdom. The video then shows a series of yellow cards with black text, each card representing a different age group and percentage of voters. The cards are held up one by one, and the percentages increase as the video progresses. The final card shows a comparison between the age groups 18 to 24 and 65+, with the percentage of voters being 4% and 76% respectively.