In the video, a person is seen holding a small plastic container filled with purple kinetic sand. The person takes a small piece of the sand and begins to mold it into a shape. They then proceed to stretch and pull the sand, creating a satisfying and mesmerizing effect. The person continues to manipulate the sand, stretching it further and further until it eventually breaks apart. The video captures the tactile and sensory experience of playing with kinetic sand, highlighting its malleability and satisfying nature.