In the video, a man is sitting in the driver's seat of a car, wearing a black cap and a black shirt. He is holding a fishing lure in his hand and talking about it. The lure is silver and has a shiny surface. The man is explaining the features of the lure, such as its size and shape, and how it can be used for fishing. He seems to be knowledgeable about the lure and is providing detailed information about it. The background of the video is blurred, but it appears to be a sunny day outside the car.