The video features a brown bear standing in front of a shelf filled with jars of jam. The bear is holding a jar of jam in one hand and a spoon in the other. He proceeds to scoop some jam out of the jar and then proceeds to eat it. The bear seems to be enjoying the jam as he licks the spoon and continues to eat. The shelf behind him is filled with various jars of jam, and the bear appears to be in a kitchen or pantry setting.