In the video, a young girl is seen standing in front of a rack of backpacks. She is holding a teal backpack and speaking to the camera. The backpacks on the rack are of various colors and patterns, and the girl appears to be discussing the features of the teal backpack she is holding. She is wearing a white off-the-shoulder top and has her hair styled in a half-up, half-down look. The background is a store with other backpacks and items visible on the shelves.