The video shows a close-up of a red and white sign that reads "$1.00 off Colgate Sensitive Pro-Relief Toothpaste (excludes trial size)". The sign is displayed on a table or counter, and the camera moves slightly to show different angles of the sign. The sign appears to be a coupon or a sale advertisement for Colgate Sensitive Pro-Relief Toothpaste. The text is in bold, capital letters, and the background is predominantly red with white text. The sign also includes a date of "6/29/12" at the top, indicating when the offer is valid.