In the video, a man is standing in a store and talking to the camera. He is holding a white measuring tape in his hand and appears to be demonstrating how to use it. The man is wearing a black shirt with red suspenders and has a beard. Behind him, there are shelves filled with various items, including boxes and other tools. The man seems to be explaining the process of measuring something with the tape, possibly for a DIY project or a tutorial. The lighting in the store is bright, and the man's voice is clear and easy to understand.