In the video, a person is holding a box of cereal in their hand. The box is predominantly white with a picture of a bowl of cereal on the front. The cereal is called "Simple Mornings" and is made by the brand "Duncan Hines". The box also has a blueberry streusel flavor. The person holding the box is moving it around, showing the front and back of the box. The background is a kitchen counter with a knife and other items.