The video shows a close-up of an eyeshadow palette with four different shades of brown and one shade of black. A hand holding a makeup brush appears and picks up the darkest shade of brown. The brush is then dipped into the brown eyeshadow and swiped across the palette, picking up some of the product. The brush is then used to apply the eyeshadow on the eyelid, demonstrating the color payoff and texture of the eyeshadow.