The video shows a close-up of a fishing rod with a fishing line attached to it. The fishing line has a lure on it, which is designed to attract fish. The lure is made of plastic and has a realistic appearance, with a color scheme that mimics the natural colors of fish. The fishing rod is held by a person who is likely a fisherman. The background is blurred, but it appears to be an outdoor setting, possibly near a body of water where fishing is taking place.