In the video, a person is holding a fishing lure in their hand. The lure is green and black in color and has a realistic fish pattern on it. The person is moving the lure back and forth, showing it off to the camera. The background is a wooden surface, and there is a red box visible in the background. The person's hand is visible, and they are wearing a ring on their finger. The lure appears to be made of rubber and has a shiny finish.