The video features a close-up of a person's hand holding a box of lip balm. The box is white with a clear plastic window that allows the viewer to see the lip balm inside. The lip balm is shaped like a cartoon rabbit and is caramel-flavored. The box also has a picture of the rabbit on the side, along with the text "Collect and Stack" and "Best Flavor Forever." The person's hand rotates the box to show all sides, including the back, which has a yellow sticker with the text "Limited Edition."