In the video, a person is seen holding a box and showing its contents to the camera. The box contains various items, including fishing lures and other fishing equipment. The person takes out each item and displays it to the camera, showing the details and features of each item. The person's hands are visible, and they are wearing a watch on their left wrist. The background is a grassy area, and there is a body of water visible in the distance. The video is shot during the daytime, and the lighting is natural.