In the video, a man wearing a white and black cycling uniform with the word "BORA" on the front is standing in a store. He is holding a blue cap in his hand and appears to be signing it with a marker. Another man, wearing a black t-shirt with the "100%" logo, is standing next to him, watching the signing process. The store has a display case with various cycling helmets and a shelf with cycling jerseys in the background. The man signing the cap seems to be focused on his task, while the other man is observing attentively.