The video shows a close-up of a fishing lure with a hook. The lure has a green and yellow body with a black and white eye design. The hook is silver and appears to be made of metal. The background is a solid red color. The lure is being held by a person's hand, which is visible in the frame. The person's hand is manipulating the lure, possibly to demonstrate its features or to show how it would look when used in fishing.