The video begins with a close-up of a white background with the words "Big Bear" in brown letters. The camera then zooms out to reveal the full logo, which includes the words "Big Bear Homestead" in brown letters, with a brown bear silhouette to the right of the text. The bear is depicted in a stylized, abstract manner, with its head turned to the left and its body facing the viewer. The bear's fur is represented by a series of lines and curves, giving it a textured appearance. The logo is simple yet striking, with the contrast between the white background and the brown text and bear silhouette making it easily recognizable.