In the video, a man is standing in a store with shelves of products behind him. He is wearing a plaid shirt and glasses and is holding a vape pen. He takes a puff from the vape pen and then blows a large ring of smoke. The smoke ring floats in the air for a few seconds before dissipating. The man continues to blow smoke rings several more times, each time with varying degrees of success. The background is a blur of colors, but the shelves behind the man are filled with various products.