In the video, a man is holding a sign that reads "SAM RAISE THE ROOF HARRIS." He is surrounded by a crowd of people who are cheering and clapping. The man is wearing a white shirt and has a lanyard around his neck. The crowd appears to be at a sports event, as some people are wearing jerseys. The man holding the sign is smiling and seems to be enjoying the attention. The sign is written in black marker, and the letters are clear and legible. The crowd is diverse, with people of different ages and genders. The atmosphere is lively and energetic, with everyone participating in the cheering.