In the video, a man is seen holding a fishing lure in his hands. He is wearing a red and black shirt, a red cap, and sunglasses. The man is speaking to the camera, presumably explaining the features of the lure. The background is a body of water, indicating that the man is likely on a boat. The lure appears to be a worm-like bait, commonly used for catching fish. The man's expression is focused and he seems to be knowledgeable about the subject. The video is shot in daylight, and the man's shadow is visible on the boat.