In the video, a young man is seen holding a fishing lure in his hands. He is wearing a blue t-shirt and appears to be speaking to the camera. The lure is silver and has a shiny surface. The man is holding the lure up to the camera, showing it off. He then proceeds to put the lure in his mouth, holding it between his lips. The video is shot in a close-up shot, focusing on the man and the lure. The background is blurred and indistinct, but it appears to be an indoor setting. The man's actions suggest that he is demonstrating the lure's size and how it looks when held in the mouth.