In the video, a man is seen standing on a boat in a lake, holding a fishing lure in his hand. He is wearing a brown sweater and has a fishing rod in his other hand. The man is demonstrating how to properly attach the lure to the fishing line. He shows the viewers how to thread the lure onto the line and secure it in place. The background of the video is a calm lake with a clear blue sky. The man's voice can be heard explaining the process as he performs the actions.