The video shows a display of various cheeses in a store. The cheeses are arranged neatly on shelves and in bins, with labels indicating their names and prices. The camera pans across the display, showing different types of cheese, including hard cheeses, soft cheeses, and cheeses with rinds. The colors of the cheeses range from white to yellow to orange, and they are of various shapes and sizes. The store appears to be well-lit, and the cheeses are presented in an appealing way.