In the video, a man wearing a straw hat and glasses is seen talking to the camera. He is holding two fishing lures in his hands, which are attached to the brim of his hat. The man appears to be demonstrating how to use the lures for fishing. He is wearing a white shirt with red stripes and is standing in front of a wooden door. The man's expression is serious as he speaks, and he seems to be knowledgeable about the topic. The video is shot in a vertical format, which is common for social media platforms. The lighting is bright, and the focus is on the man and the lures. The background is blurred, but it appears to be an indoor setting with wooden walls.