In the video, a man is sitting in the back seat of a car. He is wearing a red and grey shirt and has a watch on his left wrist. The car has black leather seats and the man is demonstrating how to use the cup holders. He opens the lid of the cup holder, places a white cup inside, and then closes the lid. The man then proceeds to show how the cup holder can be used to hold a cell phone. He places the phone inside the cup holder and then closes the lid. The man then talks about the cup holder and how it can be used to hold various items.