In the video, a man is holding a plastic container filled with fishing lures. He is wearing a black jacket and has a green fishing lure in his hand. The man is talking about the lures and their different colors and sizes. He shows the lures to the camera and explains their features. The lures are of various colors, including green, yellow, and silver. The man is holding the container with his left hand and the lure with his right hand. The background is blurred, but it appears to be an outdoor setting.