In the video, a man is seen holding a small package with a fishing lure inside. He is standing in front of a body of water, and there are fishing rods visible in the background. The man is using his hands to open the package and remove the lure from it. The lure is a small, metallic object with a hook at the end. The man then proceeds to demonstrate how to properly attach the lure to a fishing line. He shows the viewers how to thread the lure onto the line and secure it in place. The video is shot in daylight, and the man's actions are clear and easy to follow.