In the video, a woman is seen standing in front of a mirror, applying shampoo to her hair. She starts by wetting her hair and then proceeds to lather it up with the shampoo. She massages the shampoo into her scalp and hair, making sure to cover all areas. After a few minutes, she rinses the shampoo out of her hair, letting the water run over it and wash away the suds. She then repeats the process, applying more shampoo and rinsing it out again. Throughout the video, the woman is focused on her hair, making sure to get it clean and shiny.