In the video, a man is seen sitting in a boat on a body of water. He is wearing a red and black jacket and a black cap. The man is holding a fishing lure in his hand and is talking about it. He is demonstrating how to use the lure by moving it around and showing it to the camera. The water behind him is calm, and there are no other boats or people visible in the video. The man seems to be an experienced fisherman, and he is providing tips on how to use the lure effectively.