In the video, a man is standing on a boat in the middle of the ocean. He is wearing a white long-sleeved shirt and a yellow hat. The man is holding a fishing rod in his hand and is talking to the camera. He is demonstrating how to use a fishing lure by holding it up to the camera. The ocean is calm and there are no other boats or people visible in the background. The man appears to be experienced and knowledgeable about fishing, as he explains the process of using the lure in detail. The video is shot during the day, and the sun is shining brightly.