In the video, a man is seen sitting on a boat in the middle of a lake. He is wearing sunglasses and a black shirt. The man is holding a fishing lure in his hand and talking about it. He shows the lure to the camera and explains its features. The lure is silver and yellow in color and has three hooks attached to it. The man seems to be knowledgeable about fishing and is providing some tips on how to use the lure effectively. The background shows a clear blue sky and calm waters, indicating a peaceful and serene environment.