In the video, a man is seen sitting in a canoe on a river. He is holding a fish in one hand and a fishing lure in the other. The man is wearing a red shirt and sunglasses and is speaking to the camera. The fish appears to be a bass, and the lure is yellow and black. The man is demonstrating how to properly use the lure for fishing. The river is calm, and there are trees and bushes visible in the background. The man seems to be experienced in fishing and is providing helpful tips for viewers.