The video shows a man wearing a cowboy hat and a green hoodie. He is holding a fishing lure in his hand and appears to be speaking to the camera. The background is a garage with various items stored on shelves. The man is holding the lure up to the camera, showing it from different angles. The lure appears to be made of rubber and has a bright pink and green color scheme. The man seems to be explaining the features of the lure and how it is used in fishing.