In the video, a man is seen holding a fishing lure in his hands. The lure is silver in color and has a long body with a hook at the end. The man is standing on a boat, and the water is visible in the background. He is demonstrating how to properly attach the lure to the fishing line. He shows the viewer how to thread the line through the lure's eye and secure it with a knot. The man's hands are steady as he works, and he speaks clearly, explaining each step of the process. The video is shot in bright daylight, and the man's actions are easy to follow. Overall, the video provides a helpful guide for anyone looking to learn how to properly attach a fishing lure.