In the video, a man is seen sitting in a boat on a lake, holding a fishing lure in his hands. He is wearing a black shirt and shorts. The lure is green and yellow in color and has a metal hook attached to it. The man is demonstrating how to properly attach the lure to the hook. He shows the process step by step, explaining each step as he goes. The background shows a calm lake with trees on the other side. The video is shot in daylight and the man's voice can be heard clearly as he explains the process.