In the video, a person is seen holding a fishing rod and a fishing reel. The person is also holding a package of fishing lures in their other hand. The person then proceeds to take out a lure from the package and attaches it to the fishing line. The lure appears to be a small, metallic object with a treble hook attached to it. The person then shows the lure to the camera, giving a close-up view of it. The lure is shiny and reflects light, indicating that it is made of metal. The person then attaches the lure to the fishing line and begins to reel it in. The background of the video is a body of water, with trees and rocks visible in the distance.