The video shows a close-up of a smartphone screen displaying the text "iPhone XS Max" in large letters. Below the text, there are two different storage options listed: "64GB From $39.99/mo*" and "256GB From $43.99/mo*". Additionally, there is a "512GB From $47.99/mo*" option. The screen also includes a note that says "with a trade-in of your iPhone 7 Plus" and a prompt to "Talk to a Specialist about other purchase options and for a trade-in estimate on your current device". The background behind the phone is a blurred yellow surface. The video ends with a blurred shot of the phone, making it difficult to read the text.