The video shows a person holding a fishing rod and a fishing lure. The person is standing in front of a body of water, possibly a lake or river, with trees and bushes in the background. The sky is clear and blue. The person is wearing a black shirt and appears to be demonstrating how to properly hold and use the fishing lure. The fishing rod is black and appears to be of good quality. The fishing lure is silver and black and looks like it is made of metal. The person is holding the lure with their left hand and the fishing rod with their right hand. The video is shot during the day and the lighting is natural.