In the video, a man is seen fishing on a boat. He is holding a fishing rod and reel, and he is demonstrating how to properly attach a lure to the fishing line. He shows the lure, which is yellow and green in color, and then attaches it to the fishing line. He then casts the line into the water, and the lure is seen floating on the surface. The man is wearing a beige long-sleeved shirt and a watch on his left wrist. The background shows a calm body of water with a clear sky above.