The video features a series of images of a sign for Birmingham City University. The sign is dark blue with a gold lion logo and white text. The sign is shown from different angles and distances, with some images showing the sign in a close-up view and others in a more distant perspective. The background is a blurred blue and white gradient, and there is a bright light source in the top right corner of some images. The sign also includes the university's website address, www.bcu.ac.uk, in white text at the bottom.