In the video, a young man is sitting in the back of a car with the trunk open. He is wearing a black jacket and red pants. He is holding a fishing lure and talking about it. The man is holding the lure in his hand and appears to be explaining its features. He then puts the lure down and picks up a fishing rod. The man seems to be demonstrating how to use the lure with the rod. The background shows a grassy area with trees, indicating that the car is parked in a natural setting. The video is shot during the daytime, and the lighting is natural.