The video shows a man holding a fishing lure in his hand while talking to the camera. He is standing on a boat, and the water is calm with a few ripples. The sky is cloudy, and there is a tree-lined shore in the background. The man is wearing a black jacket and a ring on his finger. He is demonstrating how to properly hold the lure and how to cast it into the water. The lure is black and green with a yellow tail. The man's voice is clear and he speaks slowly, making it easy to understand his instructions.