In the video, a man is seen kneeling on the floor of a boat, holding a white cooler. He is wearing a green shirt and sunglasses on his head. The boat has a beige interior with a couch and a steering wheel visible in the background. The man is demonstrating how to place the cooler on the floor of the boat and how to secure it in place. He places the cooler on the floor and then shows how to use a white plastic frame to secure it. He places the frame around the cooler and then pushes it down to secure it in place. The man then stands up and shows how the cooler is now securely in place.