The video starts with a pink background that has a soft, fluffy texture. The color of the background is a light pink with some darker pink shades, giving it a fluffy appearance. As the video progresses, white text appears on the screen, starting with the word "CUTE" in a bold, sans-serif font. The text is followed by the word "as" in a smaller font size and the word "Fluff" in a cursive, handwritten font. The text is white and stands out against the pink background. The video ends with the full phrase "CUTE as Fluff" displayed on the screen.