In the video, a person is seen holding a fishing rod and a plastic container filled with various fishing lures. The person picks up a lure from the container and shows it to the camera. The lure is a small, plastic fish with a yellow and green body and a pink tail. The person then attaches the lure to the fishing line and demonstrates how it would look when used for fishing. The video provides a close-up view of the lure and the person's hands, emphasizing the details of the lure and the action of attaching it to the line.