In the video, a woman is seen standing in a store with a large collection of backpacks hanging on the wall behind her. She is wearing a gray shirt and is holding a large red backpack. The woman is demonstrating how to properly put on a backpack by adjusting the straps and securing the buckles. She then proceeds to put the backpack on her back and adjusts it to fit comfortably. The woman looks satisfied with the fit and begins to walk around the store, testing the weight and comfort of the backpack. The video provides a clear demonstration of how to properly adjust and wear a backpack, making it a useful resource for anyone looking to purchase a backpack.