In the video, a man is standing in front of a body of water, holding a fishing rod and reel. He is wearing a white shirt and a hat. The man is demonstrating how to properly attach a fishing lure to the line. He shows the different parts of the lure and explains how to attach it to the line. The man then proceeds to demonstrate how to cast the line into the water. The video is shot in daylight, and the background shows a clear sky and some greenery.