The video shows a man wearing a yellow Pikachu costume with red cheek circles and a red circle on his head. He is speaking to the camera and appears to be in a hallway. The video is captioned with text that reads, \"DOES THAT WORK?\" \"POWERADE™ WAS MADE BY, LIKE,\" \"THE PEOPLE THAT JUST PRETEND,\" and \"THEY WORK AT GATORADE®...\" The man's facial expressions change as he speaks, and he appears to be making a point or explaining something.