In the video, a person is holding a fishing lure in their hand. The lure has a long, worm-like body with a yellow tail and a brown head. The person is demonstrating how to properly attach the lure to a fishing hook. They are holding the lure with their left hand and the hook with their right hand. The background shows a calm body of water with trees on the other side. The person's actions are deliberate and precise, indicating that they are experienced in fishing.