In the video, a man is seen holding a bike tire in his hands. He is wearing a black shirt and has a watch on his left wrist. The bike tire is black with blue and white stripes on the side. The man is standing in front of a bike that is hanging from the ceiling. The bike has a black frame with blue and white accents. There is a cardboard box with a logo on it next to the bike. The man is demonstrating how to remove the tire from the bike. He is using his hands to loosen the screws on the tire and then pulling the tire off the bike. The video is shot in a well-lit room with white walls and a gray floor.