The video begins with a dark screen, then transitions to a close-up of a spherical sign that reads "On the Chicago Auto Show" in white letters on a blue background. The sign is suspended from the ceiling of a large building with a high ceiling and metal beams. The camera angle changes to show the sign from different perspectives, with the text "ChicagoAutoShow.com" appearing in red letters on a white background. The video ends with a fade to black.