The video starts with a white background and a faint logo in the center. The logo is a red triangle with a green maple leaf on top and the words \"CANADIAN TIRE\" written in white. The background then fades to black, and the logo becomes clearer and more vibrant. The logo is centered on the screen, and the words \"canadiantire.ca\" appear below it in a smaller font. The logo and text are in red and green, matching the colors of the Canadian flag. The video then loops back to the beginning.