In the video, a man is seen holding a fishing lure in his hands. The lure is blue and silver in color and has a yellow eye on it. The man is wearing a green shirt and is sitting down while holding the lure. He is rotating the lure to show it from different angles. The lure appears to be made of plastic and has a shiny surface. The man seems to be examining the lure closely, possibly to check its quality or to show it to the viewers.