In the video, a man is seen standing in a store aisle, looking at a display of helmets. He is wearing a maroon sweater and jeans. The helmets are of various colors and designs, and they are hanging on a rack. The man is seen picking up a helmet, examining it, and then putting it back on the rack. He then walks away from the display, laughing and talking to someone off-camera. The store appears to be well-lit, and there are other products visible in the background.