The video shows a close-up of a person's hand holding a bottle of Newman's Own Hickory Barbecue Sauce. The bottle is brown with a white label that has a picture of a man wearing a cowboy hat and the words "Newman's Own" and "Hickory Barbecue Sauce" printed on it. The label also states that the sauce is "No High Fructose Corn Syrup." The person holding the bottle rotates it to show the nutrition facts on the back of the label.