In the video, a man is seen sitting in a car while holding a fishing lure in his hand. He is wearing a black shirt and has short dark hair. The man is speaking and appears to be explaining something about the lure. He holds the lure up to the camera, showing it from different angles. The lure is white and has a silver hook attached to it. The man's expression is serious as he talks about the lure, and he seems to be knowledgeable about it. The car's interior is visible in the background, but the focus is on the man and the lure.