In the video, a person is seen holding a fishing lure in their hand. The lure is yellow and green in color and is attached to a clear plastic package. The person is holding the package over a piece of paper that has some text and logos on it. The person's hand is visible in the video, and they are wearing a ring on their finger. The background is not clearly visible, but it appears to be an indoor setting. The person seems to be examining the lure and the package, possibly preparing to use it for fishing.