In the video, a man is seen holding a black Gucci hat. He is wearing a white and black striped shirt and is standing in a room with a couch and a kitchen in the background. The man is speaking to the camera and appears to be explaining something about the hat. He holds the hat up to the camera, showing it from different angles, and then puts it on his head. The hat has a red and green Gucci logo on the front. The man seems to be happy and satisfied with the hat.