The video shows a close-up of a person's hand holding a jar of raw coconut butter. The jar is made of glass and has a metal lid. The label on the jar is green and white, with the brand name "Artisana" written in white letters. The label also states that the product is "Organics" and "Raw Coconut Butter." The person's hand rotates the jar, showing the label from different angles. The background is blurred, but it appears to be a kitchen counter.