The video shows a man holding a fishing lure in his hand. The lure is designed to look like a small fish, with a silver body and a black back. The man is wearing a white shirt with red and black accents, and he is holding the lure up to the camera to show it off. The background is blurred, but it appears to be an indoor setting. The man's hand is steady, and he seems to be explaining the features of the lure.