The video features a close-up shot of a pile of coffee beans. The beans are dark brown and glossy, with some beans showing a slight crack on their surface. The camera slowly pans over the beans, allowing the viewer to see the texture and color variations. In the bottom right corner of the video, there is a white text box with black text that reads, "HE FOREVER 21'S FOUNDERS' INITIAL PLAN WAS TO CONQUER THE COFFEE INDUSTRY." The text remains static throughout the video.