In the video, a man is seen sitting on a boat, wearing a red shirt and a baseball cap. He is holding a fishing rod and demonstrating how to properly rig a lure. The man is speaking to the camera, explaining the process step by step. The background shows a calm body of water and a clear sky. The man appears to be experienced and knowledgeable about fishing, as he handles the lure and rod with ease. The video is shot from a close-up angle, focusing on the man and his actions. The colors in the video are vibrant, with the red of the man's shirt contrasting against the blue of the water and sky.