The video shows a person holding a box of an iPhone 5S. The box is white with the Apple logo and the words "iPhone 5S" printed on it. The person is holding the box with one hand and using the other hand to open it. As the box opens, the person takes out the iPhone 5S, which is also white. The phone is then held up to the camera, showing the screen which is turned on. The video ends with the person holding the iPhone 5S in their hand.