In the video, a man is standing in front of a wall of fishing lures. He is wearing a baseball cap and glasses and is holding up a fishing lure to the camera. The man is talking about the lure and its features, and he is pointing to different parts of the lure as he explains them. The lure is made of plastic and has a metallic finish. The man is wearing a gray hoodie and is standing in a store that sells fishing equipment.