The video features a man with long blonde hair and a beard. He is wearing a white tank top that says \"LIFT HARD\" and is standing in a room with wooden beams in the background. The man is speaking directly to the camera, and his expressions and gestures suggest that he is passionate about the topic he is discussing. At one point, he flexes his biceps to show off his muscles. The lighting in the room is natural, and the focus is on the man's face and upper body.