In the video, a man is standing in front of a display of fishing lures. He is holding a yellow and black lure in his hand and talking about it. The lure is in a clear plastic package with a yellow and black label. The man is wearing a blue shirt with a name tag and is standing in front of a shelf filled with various other fishing lures. The background is blurred, but it appears to be a store or a warehouse. The man seems to be explaining the features of the lure he is holding, possibly for a review or demonstration.