The video features a man wearing a white t-shirt with the words "Keep it Keto" written on it. He is standing in front of a white table on which a piece of chocolate cake is placed. The cake has a dollop of whipped cream on top. The man is seen speaking to the camera and making gestures with his hands. He then picks up a spoon and takes a bite of the cake. The video ends with him giving a thumbs up.