The video starts with a close-up of a person's lips and hands, with the lips covered in a purple lipstick and the fingernails painted in a matching purple color. The person then holds up a tube of ChapStick, which is a skin protectant and sunscreen. The tube is white with a yellow cap and has the ChapStick logo on it. The person then proceeds to apply the ChapStick to their lips, demonstrating how it works.