In the video, a person is seen holding a box filled with various fishing lures. The person picks up a lure from the box and shows it to the camera. The lure is a small, multi-colored object attached to a hook. The person then puts the lure back into the box and picks up another one. This lure is also multi-colored and attached to a hook. The person continues to show different lures to the camera, each with its own unique color and design. The box appears to be filled with a variety of lures, each designed for different types of fishing. The person's hands are visible as they handle the lures, and the background is a snowy landscape, indicating that the video was likely taken outdoors during the winter season.