In the video, a man is seen standing in front of a fruit and vegetable section in a grocery store. He is wearing a brown shirt and has a roll of paper towels in front of him. The man is seen drinking from the roll of paper towels. The camera then zooms in on the man as he continues to drink from the roll of paper towels. The man is standing in front of a display of onions and other vegetables. The video is shot in a vertical format.