In the video, a man is seen sitting on a boat, holding a fishing lure in his hands. He is wearing a black jacket and a camouflage hat. The man is speaking to the camera, explaining the features of the lure. He holds the lure up to the camera, showing its different parts, including the hook and the feathers. The background shows a calm body of water and trees on the shore. The man appears to be knowledgeable about fishing and is providing useful information for viewers interested in the sport.