In the video, a woman with curly hair is seen applying a product to her hair. She is wearing a white sweater and has a towel wrapped around her head. The woman is using her hands to massage the product into her hair, starting from the roots and working her way down to the ends. She appears to be in a bathroom, as there are toiletries visible in the background. The lighting is bright, and the woman has a focused expression on her face as she goes about the process.