The video shows a person's hand holding a dog tag and placing it on a display rack. The display rack has several rows of dog tags, each with a different color and design. The tags are shaped like bones and have a metal ring at the top for attaching to a collar. The person's hand is seen picking up a tag, examining it, and then placing it on the rack. The tags are priced and labeled with different names such as "Pet Name" and "Cell Phone Home Phone." The colors of the tags include pink, blue, green, and black. The tags are made of metal and have a shiny finish.