The video shows a close-up of a Chick-fil-A paper bag with the words "Chick-fil-A APP CLICKING leads to smokehouse bbq chicken" printed on it. The bag is white with red and black text. The person holding the bag is wearing a red shirt and is seen pulling the bag open to reveal a box of chicken nuggets inside. The box is white with a red Chick-fil-A logo and the words "download a whole new way to Chick-fil-A" printed on it. The person's hand is visible as they pull the box out of the bag.