The video shows a close-up of a white cylindrical box with a picture of a light bulb on it. The box is labeled with the brand name "LIFX" and the words "Incredible Colors and Soft Whites". The background is a solid blue color. The box is rotating slowly, allowing viewers to see all sides of the packaging. The light bulb depicted on the box is white and appears to be a smart bulb with a Wi-Fi symbol on it. The box also has text indicating that the bulb is an "A19" size and has a "Wi-Fi LED" feature.