In the video, a young girl is seen holding a hair tie in her hands. She is wearing a purple shirt with white polka dots and has her hair styled in a bun. The hair tie appears to be a multi-colored, spiral design. The girl is speaking to the camera, presumably explaining the features of the hair tie. She then proceeds to demonstrate how the hair tie works by stretching it out and placing it around her wrist. The video is shot in a well-lit room with a white door in the background.