In the video, a person is seen holding a fishing lure in their hand. The lure is bright yellow and has a shiny, reflective surface. The person is holding the lure over a clear plastic container that is filled with several other similar lures. The lures are all bright yellow and have a shiny, reflective surface. The person is moving the lure around, showing it from different angles. The container is placed on a table, and there are other fishing lures visible in the background. The person's hand is steady, and they seem to be examining the lure closely.