In the video, a person is seen holding a cinnamon roll in their hand. The roll has a spiral pattern with a dark brown filling in the center. The person's hand is visible, and they are holding the roll over a white surface. The roll appears to be freshly baked, with a golden brown color and a shiny glaze on top. The person rotates the roll, showing it from different angles. The background is blurred, but it seems to be a kitchen setting.