The video opens with a dark background and a spotlight shining on a sign that reads "FCA" in large blue letters. The camera then pans out to reveal the full sign which reads "FCA Fiat Chrysler Automobiles Digital Media". The sign is illuminated by the spotlight and the surrounding area is dark, creating a dramatic effect. The camera moves slowly, allowing the viewer to take in the details of the sign. The colors are predominantly dark with the blue letters standing out against the black background. The spotlight adds a dynamic element to the scene, drawing attention to the sign.