The video is an animated scene from the movie Toy Story. It shows the character Woody standing in front of a large poster of himself. The poster is for Cowboy Crunchies cereal and features a slogan that says, "Start your day with my favorite breakfast cereal... Woody's Cowboy Crunchies." The character Woody is wearing a cowboy hat and a yellow shirt with a red neckerchief. The poster is colorful with a blue background and red and yellow text. The character Woody is looking up at the poster and appears to be admiring it.