The video shows a close-up of a fishing lure. The lure is designed to look like a fish, with a yellow and black color scheme and a white eye. The lure has three hooks attached to it, which are used to catch fish. The person holding the lure is wearing a black shirt, and the background is blurred, but it appears to be a natural outdoor setting. The lure is held between the person's fingers, and they rotate it to show different angles. The lure appears to be made of plastic and is shiny, reflecting light. The person's hand is steady, and they handle the lure with care.