The video starts with a white background and a cluster of balloons in various colors such as orange, black, and blue. The balloons are of different sizes and are floating around. As the video progresses, the balloons move around and the word "Apps" appears in the center of the screen. The word is written in black letters and is in a bold, sans-serif font. The balloons continue to move around the screen, creating a dynamic and colorful effect. The word "Apps" then changes to "iOS" and the balloons continue to move around the screen. The video ends with the word "iOS" still in the center of the screen, surrounded by the balloons.