The video features a close-up view of a bag of potato chips. The bag is predominantly blue and white, with a clear window on the front that allows the viewer to see the chips inside. The chips are ripple-cut and appear to be seasoned. The bag is labeled with the brand name "Ruffles" in bold red letters. There is also a red banner on the bag that reads "ALL DRESSED" in white letters, indicating the flavor of the chips. The bag also has a Canadian flag and a guarantee of freshness until the printed date. The viewer's hand is visible, holding the bag and pointing to the different features on the packaging.