The video features a blue animated character with a face, arms, and legs. The character is shown holding a blue bag with a red interior and a white circle on the front. The character then points to the bag and shows a close-up of the white circle. The character then pulls out a metal clip from the bag and attaches it to the bag. The character then attaches a purple can of dog food to the clip. The character then gives a thumbs up and the video ends.