In the video, a man is seen holding a fishing lure in his hands. He is wearing a yellow and black jacket and is sitting in a boat. The man is using his hands to demonstrate how to properly attach the lure to the fishing line. He is explaining the process step by step, showing the viewer how to properly thread the lure onto the line. The video is shot in close-up, focusing on the man's hands and the lure, making it easy to follow along with his instructions. The man's voice is clear and easy to understand, and he takes his time to ensure that each step is explained thoroughly. Overall, the video is a helpful guide for anyone looking to improve their fishing skills.