In the video, a man is seen holding a bicycle wheel and talking about it. The man is wearing a plaid shirt and has blonde hair. The bicycle wheel is black and has a yellow label on it. The man is standing in front of a white background and appears to be in a studio. He is holding the wheel with both hands and appears to be explaining something about it. The video is shot in a vertical format and the lighting is bright, highlighting the man and the bicycle wheel.