The video begins with a close-up shot of a person's hands holding a fishing lure. The lure is white with black and silver accents, and the person is holding it in front of a body of water. The person then proceeds to attach a clear plastic bag to the lure. The bag is attached to the lure by a small metal clip. The person then shows the lure with the plastic bag attached to it to another person who is standing on a boat in the water. The second person is wearing a gray shirt and blue shorts and is holding a fishing rod. The video ends with the person holding the lure with the plastic bag attached to it, ready to be used for fishing.