In the video, a person is seen holding a large bag of charcoal. The bag is red with white text that reads "BIG BLOCK XL LUMP CHARCOAL" and "WORLD'S LARGEST". The person then proceeds to pour the contents of the bag into a grill. The grill is black and appears to be outdoors, with a brick wall in the background. The person's actions are deliberate and careful, ensuring that the charcoal is evenly distributed within the grill. The video is shot in a vertical format, and the focus is on the person's hands and the bag of charcoal.