In the video, a woman is seen applying purple lipstick to her lips. She starts by applying the lipstick to her upper lip and then proceeds to her lower lip. The woman uses a lip brush to blend the lipstick on her lips, ensuring an even application. She then applies a second coat of lipstick to her lips, using the same lip brush to blend it in. Throughout the video, the woman's focus is on achieving a smooth and even application of the lipstick.