The video features a close-up of a Ford Sync system, which is a car infotainment system. The screen displays a navigation system with a green arrow indicating the direction of the car. Below the navigation, there is a music player with the song "Smile" by Tony Bennett playing. The Ford logo is visible at the top of the screen, and the words "Ford Sync" are written on the screen. The background is blurred, but it appears to be an exhibition or trade show with people walking around.