The video starts with a black screen and then transitions to a white background with black ink splatters. The words "Los Angeles Times" appear in the center of the screen in a stylized font. The ink splatters move and change shape throughout the video, creating a dynamic and visually interesting effect. The font used for the text is bold and has a gothic feel to it, which adds to the overall aesthetic of the video. The black ink splatters contrast sharply with the white background, making the text stand out prominently. The video ends with the same black screen that it started with.