The video shows a close-up of a wine bottle label. The label is white with a teal background and features a black and white illustration of an oyster. The text on the label reads "Proud Pour" in a circular logo at the top, followed by "This Wine Rebuild Oyster Reef" in bold, black letters. The label also includes the year "2014" and the wine's origin, "Sauvignon Blanc - North Coast." The video zooms in on the label, focusing on the text and the oyster illustration.