In the video, a man is seen holding a fishing lure in his hand. He is wearing a white shirt and black suspenders. The lure is made of plastic and has a red and white color scheme. The man is holding the lure up to the camera, showing it off. He appears to be outdoors, with trees visible in the background. The man is speaking, but it is not clear what he is saying. The video is shot in a close-up angle, focusing on the man and the lure.