In the video, a woman is seen standing in front of a makeup display in a store. She is holding a lipstick in her hand and appears to be examining it closely. The woman then proceeds to apply the lipstick to her lips, taking a moment to admire the color and finish. The store appears to be well-lit and the makeup display is organized with various shades of lipstick neatly arranged. The woman seems to be focused on her task, carefully selecting and applying the lipstick.