The video shows a close-up of a white t-shirt with a black and white graphic on it. The graphic includes the words "Lovecraft's Canned Octopus Premium Quality Est. 1917" and an image of a tentacle. A hand holding an iron appears and begins to iron over the graphic, smoothing out the wrinkles. The iron moves back and forth over the design, ensuring that the t-shirt is wrinkle-free.