The video starts with a dark background and the letters "FCA" appear in blue. The letters are large and bold. As the video progresses, the letters "Fiat Chrysler Automobiles" appear below the "FCA" in a smaller font. The words "Digital Media" then appear below "Fiat Chrysler Automobiles" in a smaller font. The video is shot in a way that the letters appear to be floating in the air. The background remains dark throughout the video, and there are no other objects or actions taking place.