In the video, a person is seen holding a plastic container filled with various types of fishing lures. The container has several compartments, each containing a different type of lure. The person picks up a lure from the container and shows it to the camera, giving a close-up view of the lure's details. The lure has a pink body with yellow and silver accents, and a red eye. The person then puts the lure back into the container and picks up another lure, which has a white body with gray accents. The person continues to show different lures to the camera, each with unique colors and designs. The video provides a detailed look at the various types of lures used in fishing.