In the video, a man is seen holding a fishing lure in his hand. The lure is pink and has a feather-like attachment on it. The man is demonstrating how to attach the lure to a fishing hook. He shows the process step by step, explaining how to properly secure the lure to the hook. The background of the video is a concrete surface, and there is a blue bucket visible in the background. The man's voice is clear and easy to understand as he explains the process. Overall, the video provides a helpful tutorial for anyone looking to learn how to properly attach a fishing lure to a hook.