In the video, a man is seen standing in front of a brick wall with a sign that reads "All Things Barbecue." He is wearing a black apron and a black hat with a logo on it. The man is holding a piece of food in his hands and is taking a bite out of it. He appears to be enjoying the food as he takes a few more bites. The video is shot in a close-up shot, focusing on the man and the food he is eating.