In the video, a person is holding a box of Barilla Farfalle pasta in their hand. The box is predominantly blue with a picture of the pasta on the front. The person rotates the box to show the back, which has a clear window displaying the pasta inside. The box also has text that reads "Al Dente Perfection in 9-12 minutes" and "Italy's #1 Brand of Pasta." The person holds the box up to the camera, allowing for a clear view of the front and back.