In the video, a woman is seen holding a compact of bright pink blush. She opens the compact and swatches the blush on her hand, showing the color and texture. The blush appears to be creamy and highly pigmented. The woman then applies the blush to her cheeks, demonstrating how it looks on the skin. She blends the blush out with her fingers, creating a natural and flushed look. The video ends with the woman closing the compact and smiling at the camera.