In the video, a man is seen standing next to a body of water, holding a fishing rod. He is demonstrating how to properly attach a bait to the hook. The man is wearing a hat and sunglasses, and the water is calm with a few ripples. The bait he is using is small and brown, and he is holding it between his fingers. He then attaches it to the hook, which is already attached to the fishing line. The man is speaking and explaining the process as he goes.