The video shows a man wearing a hat and a blue jacket, sitting in a boat and talking to the camera. He is holding a fishing lure in his hand and appears to be demonstrating how to use it. The background shows a calm lake with trees on the shore. The man is speaking and gesturing with his hands, indicating that he is explaining the process of using the lure. The video is shot in daylight, and the man appears to be the only person in the frame.