In the video, a man is seen holding a fishing lure in his hand. He is standing in front of a blue bag that is placed on the ground. The man is wearing a black shirt and has a watch on his left wrist. He is holding the lure with his right hand and appears to be examining it closely. The lure is black and has a silver hook at the end. The man's actions suggest that he is preparing to use the lure for fishing. The background consists of grass and dirt, indicating that the man is likely in an outdoor setting.