The video begins with a close-up shot of a yellow suitcase with a black zipper. A hand then appears and attaches a white luggage tag to the zipper. The tag has a black border and contains a business card with the name "Dave Hax" and the title "Efficiency Engineer" along with contact information. The tag is then replaced with a yellow tag that has the Holiday Inn Express logo and the tagline "SIMPLE + SMART + SPOT ON" along with the website "hiexpress.com". The video ends with the yellow tag being attached to the suitcase zipper.