The video begins with a close-up shot of a red, three-dimensional logo with the word "Starrett" in bold, capital letters. The logo appears to be made of a shiny, metallic material and is set against a silver background. As the video progresses, the camera zooms out to reveal the full logo, which is positioned centrally on the screen. The logo is accompanied by the tagline "Precision. Quality. Innovation." written in smaller, black letters beneath the main logo. The video ends with the full logo and tagline clearly visible.