The video shows a close-up of a pantry shelf with various food items. The camera pans across the shelf, showing a bag of Ruffles Bake chips, a box of Lunchables, and a can of Boyardee Mini Spaghetti. The camera focuses on the Ruffles Bake chips, which are prominently displayed in the center of the frame. The chips are orange in color and have the Ruffles logo and the words "BAKE" and "65% LESS FAT" printed on them. The camera then pans to the right, showing the Lunchables box and the Boyardee can. The Lunchables box is yellow and red, while the Boyardee can is red and white. The camera then pans back to the Ruffles Bake chips, giving a clearer view of the product.