The video shows a close-up view of a large white plastic jug with a green label that reads "HEINZ PURE WHITE VINEGAR BLANC PUR". The jug is placed on a cardboard box. The label also indicates that the jug is a "5 litres" size and is part of a "NATIONAL PACK INSTITUTIONNEL". The video is shot in a well-lit environment and the focus is on the jug and its label.