In the video, a man is standing on a boat in the middle of the ocean. He is wearing a white cap and sunglasses, and holding a fishing rod in his hand. The man is talking to the camera while holding up a fishing lure. He then proceeds to demonstrate how to use the lure by casting it into the water. The man appears to be an experienced fisherman, and his technique is precise and confident. The ocean is calm, and the sky is clear, indicating good weather for fishing. The man's attire suggests that he is prepared for a day of fishing, and his equipment looks well-maintained and of high quality. Overall, the video provides a detailed demonstration of how to use a fishing lure, and the man's expertise is evident in his technique.