The video begins with a close-up of a person's hand holding a white iPhone box on a wooden surface. The person then flips the box to show the back, which has a barcode and some text. They proceed to open the box by pulling out a white paper insert with text on it. The person then removes the iPhone from the box, revealing the back of the phone, which has a camera and flash. The video ends with the person holding the iPhone in their hand.