In the video, a person is holding a large bag of dog food. The bag is predominantly blue and red in color, with the words "COME & GET IT!" written in bold white letters. The bag also features an image of a dog, along with the words "Cookout Classics" and "Complete & Balanced Nutrition for Adult Dogs." The person holding the bag is moving it slightly, allowing the viewer to see different angles of the bag. The background is not clearly visible, but it appears to be an indoor setting.