In the video, a young boy is sitting in the back seat of a car. He is wearing a gray shirt and has a seat belt on. The boy is holding a McDonald's bag and is talking to the camera. He then proceeds to open the bag and pulls out a box of fries. The boy smiles and looks happy as he shows the fries to the camera. The car appears to be parked in a driveway or parking lot. The lighting is natural, suggesting it is daytime. The boy's hair is short and he has a cheerful expression on his face. The McDonald's bag is brown with the company's logo on it. The fries box is red and white with the McDonald's logo on it.