In the video, a woman is seen standing in a store aisle. She is wearing a life jacket and is holding a tag that is attached to the jacket. The woman appears to be demonstrating how to properly wear and adjust the life jacket. She is speaking to the camera and using hand gestures to emphasize her points. The background of the video shows shelves stocked with various items, indicating that the setting is a retail store. The woman's demeanor is friendly and informative, suggesting that she is providing helpful advice to viewers.