In the video, a man is seen holding a fishing lure in his hand. He is standing by a body of water, possibly a lake or river, and there is a boat visible in the background. The man is wearing a black shirt and appears to be demonstrating how to properly attach the lure to a fishing line. He is using a small tool to secure the lure in place. The lure itself is silver in color and has a long, slender body with a tail that is designed to mimic the appearance of a small fish. The man's movements are deliberate and precise, indicating that he is experienced in the art of fishing. The video provides a clear view of the lure and the man's hands, making it easy to follow along with the demonstration.