The video shows a person shopping in a pet store. The person is holding a bag of Purina Kitten Chow Nurture cat food in their hand. The bag is yellow and has a picture of a kitten on it. The person is comparing the price of the Purina cat food to another brand of cat food. The other brand is Tender Selects and is priced at $7.59. The person is also holding a yellow sign that says "HUGO LOW $7.59". The shelf where the cat food is placed has a white background with a grid pattern.