The video shows a close-up of a bottle of Bull's-Eye Original BBQ sauce. The bottle is made of glass with a red label that has a picture of a bull's head on it. The label also has white text that reads "Bull's-Eye Original BBQ Sauce." The bottle is placed on a kitchen counter, and the camera moves around it to show different angles. The background is blurred, but it appears to be a kitchen setting with a checkered tablecloth.