The video shows a person's hand holding a package of ground beef. The package is pink and has a clear window on the front, allowing the viewer to see the ground beef inside. The person rotates the package to show the back, which has nutritional information and a green label indicating that the beef is 5% fat. The person then rotates the package again to show the front, which has a British flag and the words "simply pan fry for just 30 mins."