The video shows a close-up of several fishing lures. The lures are of different colors and sizes, and they are arranged in a line. The camera pans over them, giving a clear view of each lure. The lures have a realistic fish design, with details such as eyes, fins, and scales. The colors range from bright green and yellow to more subdued shades of brown and white. The lures appear to be made of plastic and have metal hooks attached to them.