The video features a close-up view of a red bag of Royal Oak Hardwood Lump Charcoal. The bag is prominently displayed in the center of the frame, with the text "100% All Natural Hardwood Lump Charcoal" clearly visible. The background is blurred, but it appears to be a brick wall. The camera moves slightly, giving different angles of the bag, but the focus remains on the product. The bag is unopened and appears to be new.