In the video, a person is seen holding a holographic bag in a store. The bag has a shiny, reflective surface that changes colors when it catches the light. The person is holding the bag up to the camera, showing it off. They then turn the bag over to show the back, which is not as reflective as the front. The person then picks up a tag from the bag and shows it to the camera. The tag is white with black text and a barcode. The person then puts the tag back on the bag and continues to hold it up to the camera.