The video features a close-up shot of a person's hands as they prepare a chicken sandwich. The sandwich is made with a golden-brown bun, a piece of fried chicken, and a slice of pickle. The person's hands are seen placing the top bun onto the sandwich. The video also includes text overlays that read "New Popeyes CHICKEN SANDWICH $3.99" and "Classic." The background is blurred, but it appears to be a kitchen setting.