In the video, a man is seen wearing a cowboy hat and holding a fishing lure in his hand. The lure is pink and green in color, and the man is holding it up to the camera, presumably to show it off. He seems to be talking about the lure, possibly explaining its features or how to use it. The background is blurred, but it appears to be an indoor setting. The man's facial expression is neutral, and he seems to be focused on the lure.