The video shows a person holding a box with a Hello Kitty logo on it. The box is red with white polka dots and has a clear plastic window on the front. The person is pointing to the instructions on the back of the box, which are written in black text on a white background. The instructions explain how to wear the shoulder buddies, which are included in the box. The person's hand is visible, and they are wearing a silver ring on their ring finger.