In the video, a man is seen holding a fishing lure in his hand. He is wearing a blue shirt and has a name tag on his chest. The man is standing in front of a shelf that is filled with various fishing lures. He is holding the lure with both hands and appears to be examining it closely. The lure is brown and has a shiny surface. The man's fingers are moving around the lure, possibly checking its shape and size. The background is blurred, but it is clear that the setting is a store that sells fishing equipment.