In the video, a man is seen sitting in a boat on a lake. He is wearing a blue shirt and a cap, and he is holding a fishing rod in his hand. The man is holding a fishing lure in his other hand, which is white in color. He is talking to the camera, presumably giving tips on how to use the lure effectively. The background shows a calm lake with trees on the far side. The man seems to be an experienced fisherman, and he appears to be giving a tutorial on how to use the lure.