The video shows a close-up of a box of Rice Krispies cereal. The box is predominantly blue with the Rice Krispies logo and the Kellogg's logo in white. The box also features images of the three little kids from the Rice Krispies commercials. The box is standing upright on a surface, and the camera moves around it to show different angles. The video is shot in a well-lit room, and the focus is on the box throughout the video.