The video features a person holding a box containing a build-on brick mug. The box is predominantly blue and red, with a clear plastic window that allows the viewer to see the mug inside. The mug itself is red and is designed to be built upon with additional bricks. The box also contains a picture of the mug with various bricks attached to it, giving an idea of the different designs that can be created. The person holding the box rotates it to show all sides of the box, including the back, which contains additional information about the product.