In the video, a young boy is seen holding a mask in a store. The mask is a Michael Myers mask, which is a popular horror movie character. The boy is wearing a purple shirt and is standing in front of a wall filled with various other masks. The mask he is holding is in a box, and he is holding it up to his face, presumably to see how it looks. The store seems to be a Halloween store, as there are many other masks and costumes visible in the background. The boy seems to be having fun trying on the mask and looking at himself in the mirror.