The video shows a cartoon bear standing in a kitchen. The bear is holding a jar of jam and a spoon in its hands. It then proceeds to scoop some jam out of the jar and lick the spoon. The bear seems to be enjoying the jam as it licks the spoon repeatedly. The kitchen has wooden shelves with various jars of jam on them. The bear is brown with a lighter brown muzzle and a black nose. The jam jar is clear with a white label and a red seal. The spoon is silver. The bear's actions are playful and it appears to be in a happy mood.