In the video, a young boy is standing in front of a McDonald's counter. He is wearing a Wolverines jersey and is looking at the clown behind the counter. The clown is wearing a red wig and a yellow and red striped shirt. He is talking to the boy and asking him his name. The boy responds by saying \"Jackson.\" The clown then says \"Okay\" and the boy turns around and walks away. The video is shot from the perspective of someone standing behind the boy, looking over his shoulder. The McDonald's menu is visible in the background.