In the video, a person is holding a plastic container with several fishing lures inside. The container has multiple compartments, each holding a different type of lure. The lures are of various colors and designs, including pink, green, and yellow. The person is holding the container with one hand and appears to be examining the lures. The background shows a natural setting with trees and a body of water, suggesting that the person is near a fishing spot. The video does not show any fishing activity or the person actually using the lures.