In the video, a person is seen holding a fishing lure in their hands. The lure is brown and has a white tail. The person is standing on a boat, and the water is visible in the background. The person is holding the lure up to the camera, showing it from different angles. The lure appears to be made of plastic and has a metallic hook attached to it. The person's hands are visible, and they are wearing a blue long-sleeved shirt. The boat has various fishing equipment on it, including rods and reels. The water is calm, and there are no other boats or people visible in the video.