The video shows a close-up of a Wheaties cereal box. The box is orange with the words "Wheaties" in large white letters. The box also has the words "100% Whole Wheat" in green letters and "Toasted Whole Wheat Flakes" in white letters. The box features a picture of a football player wearing a teal and orange uniform with the number 13 on it. The player is holding a football in his right hand and appears to be in a throwing position. The video is a series of still images of the box, with no movement or action taking place.