In the video, a man is seen wearing a cowboy hat and an apron with the words "Get the Fire Hot" written on it. He is standing in front of a window and appears to be talking to the camera. He is holding a sandwich in his hands and takes a bite out of it. The man then points to the sandwich and continues talking. The background is a kitchen with a stove and a window. The man appears to be enjoying the sandwich and is enthusiastic about it.