The video shows a close-up of a box of waffles that are gluten-free. The box is predominantly white with blue and red text. The text on the box reads "gluten free" in large blue letters, and "baked with whole grain brown rice" in smaller red letters. The box also has a picture of a stack of waffles with blueberries on top. The box is held by a hand, and the camera moves slightly to show different angles of the box.