In the video, a man is holding a fish in his hands. He is showing the fish to the camera and then proceeds to put a lure in the fish's mouth. The man seems to be on a boat, as there is water visible in the background. The fish appears to be a bass, and the lure is yellow and black. The man is wearing a blue shirt and appears to be in good spirits. The video seems to be taken during the daytime, as the lighting is natural and bright.