The video shows a brown bear standing in front of a shelf filled with jars of jam. The bear picks up a jar of jam, unscrews the lid, and takes a spoonful of the jam. He then proceeds to lick the spoon and drink the jam from the spoon. The bear repeats this process several times, each time taking a spoonful of jam and drinking it. The bear appears to be enjoying the jam, as he smiles and looks content while eating. The jars of jam on the shelf are of various flavors, including strawberry and raspberry. The bear is the only character in the video, and there is no dialogue or background music. The video is shot in a cartoon style, with bright colors and exaggerated features.