In the video, a man is seen holding a box of Sour Patch Kids cereal. He then proceeds to pour milk into a bowl, and begins eating the cereal. The man seems to be enjoying the cereal as he continues to eat it. The video is shot in a kitchen, and the man is wearing a colorful shirt. The cereal box is brightly colored, and the milk is white. The man's actions are deliberate and he seems to be enjoying the experience.