The video features a close-up of a person's hand holding a black smartwatch. The watch has a round face with a black bezel and a digital display. The display shows a message that reads "To pair with the phone, 'Ticke' the side." The person's thumb is seen pressing the side button of the watch, and the display changes to show a QR code and the text "Download Ticwear app on your phone through Google Play or the App Store." The person's finger then points to the QR code and the text, indicating the steps to pair the watch with a phone.