In the video, a man is seen holding a fishing lure in his hand. He is standing by a river, and the water is clear enough to see the bottom. The man is demonstrating how to tie the lure to the fishing line. He is using a technique called "forecasting" to attach the lure to the line. The man is wearing a black shirt and has a fishing rod in his hand. The video is shot during the daytime, and the weather appears to be sunny.