The video features a close-up shot of a person's hand holding a clear plastic container filled with dark brown peppers. The container has a red and yellow label that reads "World's Hottest Pepper" and "The Reaper." The label also includes additional information such as the net weight of 0.25 oz (7g), the distributor's name "Melissa's," and a barcode. The person holding the container rotates it slightly to show different angles of the label.