The video shows a close-up of a bag of Haribo Fizzy Cola gummy candy. The bag is predominantly red and orange with a clear window on the front, allowing a view of the gummy candies inside. The candies are shaped like cola bottles and are colored in shades of brown and orange. The bag has a label that reads "Haribo Fizzy Cola GUMMI CANDY" in bold, colorful letters. There is also a tagline that says "Kids and Grown-Ups Love It So" and a slogan that says "Sour, Sweet & Tangy!" The Haribo logo is prominently displayed on the bag.