In the video, a man is standing by a lake holding a fishing rod. He is demonstrating how to properly attach a fishing lure to the line. The man is wearing a red jacket and a baseball cap. The lake is surrounded by trees and there is a foggy mist over the water. The man is speaking to the camera while holding the fishing lure in his hand. He is showing the proper technique for attaching the lure to the line. The video is shot in the daytime and the man appears to be experienced in fishing.