In the video, a man and a woman are seen in a news studio. The man is holding a backpack and a piece of armor. The woman is holding the backpack and inserting the armor into it. The man is explaining the process of how to insert the armor into the backpack. The backpack is gray and the armor is black. The man is wearing a suit and tie, while the woman is wearing a green shirt. The news studio has a blue background with a yellow and blue graphic on the right side. The caption at the bottom of the screen reads "PROTECTING KIDS VALLEY COMPANY MAKES ARMORED INSERTS FOR BACKPACKS".