In the video, a person is seen wearing a witch costume, complete with a black hat and a black dress with a feather boa. They are holding a microphone and speaking into it. The person is standing in a store, and behind them, there are various Halloween decorations, including a large black cauldron and a sign that reads "BUY 1 GET 1 FREE". The person appears to be addressing the camera, possibly providing commentary or instructions.