The video features a woman demonstrating how to apply mascara. She starts by holding up a tube of mascara to the camera, then proceeds to apply it to her eyelashes. The woman uses a brush to carefully coat each lash, ensuring that every strand is covered. She then repeats the process, adding more coats to achieve the desired effect. Throughout the video, the woman's technique is precise and deliberate, emphasizing the importance of careful application. The video is shot in a close-up style, focusing on the woman's face and the mascara tube, allowing viewers to see the details of the application process.