In the video, a man is sitting in a boat on a lake and talking about a fishing lure. He is wearing a brown cap and sunglasses and holding a fishing rod in his hand. The man is holding a package of fishing lures and is demonstrating how to use them. He is explaining the features of the lure and how it can be used to catch fish. The man is also showing how to properly cast the lure into the water. The video is shot in daylight and the background shows a clear blue sky and calm waters.