In the video, a man is seen standing in front of a camera, holding a blue hair product in his hand. He is wearing a denim jacket and has blue hair. The man proceeds to apply the product to his hair, using his fingers to spread it evenly. He then uses his hands to style his hair, giving it a messy look. The man looks directly into the camera and speaks, presumably about the product he is using. The background is a simple, unadorned wall.