The video features a close-up view of a bicycle chain packaging. The packaging is predominantly red and white, with a clear plastic window through which the chain is visible. The text on the packaging reads "PC X1" in white letters on a red background, "POWER CHAIN" in black letters on a white background, and "SRAM PC X1 11 SPEED CHAIN" in black letters on a red background. The chain itself is silver and appears to be made of metal. The packaging is held in a hand, and the video is shot in a well-lit indoor setting.