In the video, a person is holding a fishing lure in their hand. The lure is pink and orange in color, and it has a small orange ball on the end. The person is holding the lure up to the camera, showing it from different angles. The background of the video is a body of water, possibly a river or a lake. The person appears to be standing on the bank of the water body, and there is a fishing rod visible in the background. The video is shot during the daytime, and the lighting is natural.