In the video, a young man is seen holding a fishing lure in his hand. He is wearing a red shirt and is standing in front of a wall with a poster of fish. He is speaking to the camera and showing the lure to the viewers. The lure is yellow and white with a red mouth and black eyes. The young man is holding the lure with his thumb and index finger and is moving it around to show it from different angles. He appears to be explaining the features of the lure and how it works.