The video shows a large bus with a black background and a football player graphic on it. The bus is slowly moving on a snowy road. The video is shot from the side of the bus, showing the entire length of the vehicle. The football player graphic is in shades of blue and silver, and the bus has the words "FOX FOOTBALL WEEK IN MICHIGAN" written on it in white letters. The bus appears to be a part of a promotional event for FOX FOOTBALL WEEK IN MICHIGAN, presented by Kroger.