The video shows a computer-generated character that looks like Spider-Man standing in front of a large billboard. The billboard is orange with black text and a black and white image of Spider-Man's face. The text on the billboard reads "Spider-Man: Hero or Menace? Exclusive Photos and Content THE DAILY BUGLE". The character is wearing a blue and red Spider-Man costume and is standing with his back to the camera. The video is a loop of the same image.