The video shows a man riding a bull in a rodeo arena. The man is wearing a cowboy hat and a vest, and is holding onto a rope tied around the bull's girth. The bull is bucking wildly, trying to throw the man off its back. The man is holding on tightly, trying to stay on the bull's back. The arena is filled with spectators, and there are banners with logos and text on them in the background. The man eventually falls off the bull, and the bull continues to buck.