In the video, a man is seen sitting in a boat on a lake. He is wearing a black shirt and a black cap with a white logo. The man is holding a fishing rod and talking to the camera. He is holding a fishing lure in his hand and pointing to it while explaining its features. The lure is silver and green in color and has a treble hook attached to it. The man then proceeds to cast the fishing line into the water while still talking to the camera. The background shows a calm lake with a cloudy sky.