In the video, a man is seen in a kayak on a lake, holding a fishing rod and reel. He is wearing a blue shirt and shorts, and the sky is cloudy. The man is demonstrating how to properly use a fishing lure, which is white with a yellow tail. He shows the lure to the camera, then attaches it to the fishing line. He then casts the line into the water and begins to reel it in. The video provides a clear view of the man's actions and the surrounding environment.