In the video, a person is holding a fishing lure in their hand. The lure is in a clear plastic package, which allows the viewer to see the details of the lure. The person is standing in front of a wall that has several other fishing lures hanging on it. The lures on the wall are in various colors and sizes, and they are neatly arranged in rows. The person holding the lure is wearing a black jacket, and their hand is visible in the frame. The background is blurred, but it appears to be a store or a warehouse.