In the video, a man is standing by a lake, wearing a blue shirt and a hat. He is holding a fishing lure in his hand and talking to the camera. He then proceeds to demonstrate how to use the lure by pointing to it and showing the different parts. The man appears to be knowledgeable about fishing and is providing tips on how to use the lure effectively. The background is serene, with calm waters and trees visible in the distance. The man's voice is clear and easy to understand, making it a great resource for anyone interested in fishing.