The video begins with a black screen, followed by the appearance of the Los Angeles Times logo, which is black and white. The logo is surrounded by splatters of black ink on a white background. The splatters vary in size and shape, some appearing as small dots while others are larger and more spread out. The logo itself is in a gothic font, with the letters "L" and "A" being particularly prominent. The video repeats this sequence several times, with the ink splatters appearing and disappearing around the logo.