The video features a bear standing in front of a shelf filled with jars of jam. The bear is holding a jar of jam and a spoon, and he is seen licking the spoon and then drinking from the jar. The bear then proceeds to put the spoon back into the jar and drinks from it. The bear is brown with a white muzzle and is wearing a yellow shirt. The jars on the shelf are labeled with different types of jam, and there are apples hanging from the shelf above.