The video shows a close-up of a can of hair coloring product, which is being held in front of a pile of hair. The can is white with red and black text and a red swirl design. The hair appears to be long and brown. The can is labeled as "Adore 68 Crimson" and is described as a shining, semi-permanent hair color. The can also states that it is vegan and cruelty-free.