The video shows a close-up of a package of BBQ rub. The package is labeled "Wanted! Ultimate BBQ Rub" and features a cartoon chicken holding a sign that reads "Ultimate BBQ Rub." The package also states that it is a "Beef, Chicken \u0026 Pork" rub with a "Salty, Peppery Blend with a Spicy Finish." The package is made by StoneMill and weighs 7.8 oz (221g).