The video shows a close-up of a flyer for a Michael's store. The flyer is predominantly red and green, with images of Christmas trees and holiday decorations. It advertises a pre-Black Friday sale with discounts of up to 60% off. The flyer also highlights a best offer of the season with a 70% discount on all lifestyle custom frame collections. The text is in bold and easy to read, with large numbers indicating the discounts. The flyer is placed on a white surface, and the camera moves slightly to show different sections of the flyer.