In the video, a man is seen standing outside of a car, holding a black rubber door seal in his hands. He is demonstrating how to install the seal onto the bottom of the car door. He places the seal onto the door and then uses his hands to push it into place, making sure it fits snugly. The man then uses a tool to secure the seal onto the door, ensuring it stays in place. The video provides a clear demonstration of how to properly install a door seal onto a car door.