The video begins with a close-up shot of a person's hands holding a white iPhone box with a picture of the phone on the top. The person then opens the box, revealing the iPhone inside. The person removes the iPhone from the box and shows the back of the phone, which is black with a silver Apple logo. The person then flips the phone over to show the front, which is black with a white Apple logo. The person then removes the iPhone from the box again and shows the bottom of the phone, which has a charging port and speakers. The person then removes the iPhone from the box for a third time and shows the accessories inside the box, which include a white charging cable and a white USB adapter. The person then removes the iPhone from the box for a fourth time and shows the back of the phone again. The video ends with the person holding the iPhone in their hand.