The video features a dark background with a spotlight shining on a sign that reads "FCA" in blue letters. Below the sign, the words "FIAT CHRYSLER AUTOMOBILES" are written in smaller white letters. The sign is illuminated by a bright light, and the background is dark, creating a contrast that highlights the sign. The spotlight moves slightly, creating a dynamic effect and drawing attention to the sign. The overall atmosphere is sleek and modern, with a focus on the branding of the company.