In the video, a young boy is seen holding a fishing lure in his hands. The lure is yellow and white in color and has a red hook attached to it. The boy is wearing a red shirt and is standing in front of a white wall with a picture of fish on it. He is holding the lure up to the camera, showing it from different angles. The lure appears to be made of plastic and has a shiny finish. The boy seems to be explaining something about the lure, possibly how it works or why it is effective for catching fish. The video is shot in a well-lit room and the focus is on the lure and the boy's hands.