In the video, a man is seen holding a fishing lure in his hands. He is wearing a brown shirt and gray pants. The lure is green and has a red hook attached to it. The man is demonstrating how to properly attach the hook to the lure. He is using his fingers to manipulate the lure and the hook, showing the viewer how to properly secure the hook to the lure. The video is shot in close-up, focusing on the man's hands and the lure. The background is blurred, but it appears to be an outdoor setting. The man's voice can be heard in the video, providing instructions on how to attach the hook to the lure.