The video starts with a black box with a clear window on the top, revealing an iPhone. The box is labeled with the Apple logo and the word "iPhone" in white letters. As the video progresses, the box is opened to reveal the iPhone, which is silver with a black screen. The iPhone is then lifted out of the box, and a white charging cable and a white AirPods case are also revealed. The iPhone is then placed back into the box, and the charging cable and AirPods case are also placed inside. The video ends with the iPhone, charging cable, and AirPods case neatly arranged inside the box.