In the video, a man is sitting in a car and holding a box of waffle fries. He takes a fry out of the box and eats it. He then holds up the box to the camera and shows the logo on it. The man seems to be enjoying the food as he takes another bite and continues to talk to the camera. The car appears to be parked in a parking lot, and there are trees visible in the background. The man is wearing a black t-shirt and has a beard. The box of waffle fries is white with red and black text on it.