The video begins with a close-up of a person's hand holding a pink egg-shaped container with a label that reads "Open Me!" and "45% Less Plastic." The person proceeds to open the container, revealing a small orange toy inside. The person then removes the toy from the container and shows it to the camera. In the background, there are several other toys, including dolls with various hairstyles and outfits. The person then places the toy back into the container and closes it.