The video shows a close-up of a box of Kentucky Kernel Crunchy Corn Meal Seasoned Coating Mix. The box has a picture of a piece of chicken and a scoop of corn meal on the front. The box is white with red and yellow text and a red border at the top. The text on the box reads "NEW! Kentucky Kernel Since 1810 Crunchy Corn Meal Seasoned Coating Mix."