The video shows a close-up of a pizza box. The box is red and white with a picture of a man on it. The man is wearing a striped shirt and is smiling. The box also has text on it that reads "Better Ingredients. Better Pizza." and "Better Ingredients. Better Pizza. Better Ingredients. Better Pizza." The text is in bold and is written in black. The box also has a signature on it that reads "John H. Schnatter." The signature is in black ink and is located on the right side of the box. The video does not show the entire box, but rather focuses on the upper part of the box.