The video is a close-up shot of several mice, with one mouse in particular being the focus. The mouse is brown and is seen chewing on something. The video is accompanied by text that reads "WE'RE NOT IN THE BULK MICE BUYING SINESS BUT WE BET THAT'S A PRETTY GOOD DEAL" and "NOW, IF THAT MICE DEAL HAS YOU HEADING FOR A COMPETITOR LIKE WENDY'S, THINK AGAIN". The text is in white font and is displayed at the bottom of the screen. The video is shot in a way that the mouse is the main subject, with the other mice in the background.