In the video, a person is seen holding a fishing lure in their hand. The lure is encased in a clear plastic packaging with a blue label on it. The person is wearing black gloves and is standing over a box filled with various fishing supplies. The person holds the lure up to the camera, showing it from different angles. The lure appears to be a type of jig with a single hook. The person then places the lure back into the box, which contains other fishing lures and supplies. The box is made of cardboard and is open at the top. The person's actions are deliberate and careful as they handle the lure.