In the video, a woman is standing in a store aisle holding a small jar of bait. She is wearing a white tank top and has blonde hair. She is talking to someone off-camera, presumably a man, about the bait. She explains that it is a power bait and that it is used for fishing. The woman then shows the bait to the camera, holding it up for a closer view. The bait is red and yellow and has a label on it. The store shelves in the background are stocked with various fishing supplies.