In the video, a person is holding a fishing lure in their hands. The lure is made up of a small fish-shaped body with a hook at the top and several strands of fabric hanging from the bottom. The person is holding the lure up to the camera, showing it from different angles. The background is a calm body of water, and the lighting suggests it is either dawn or dusk. The person's hands are steady, and they seem to be examining the lure closely.