In the video, a man is seen standing in a store aisle, wearing a blue shirt and a baseball cap. He is holding a fishing rod and talking to the camera. The man appears to be demonstrating how to use the fishing rod, as he moves it around and gestures with his hands. The store shelves behind him are stocked with various fishing equipment, including fishing rods, reels, and lures. The man seems to be knowledgeable about fishing and is likely providing tips or instructions to the viewers. The video is shot in a vertical format, which is common for social media platforms.