In the video, a person is seen using a sewing machine to create a white pom pom. The person starts by using a sewing machine to create a small hole in the center of the white fabric. Then, they use a pair of scissors to cut the fabric into small pieces. The person then uses a pin to hold the fabric together and continues to cut it into smaller pieces. Finally, they use a sewing machine to sew the fabric together, creating a small white pom pom.