In the video, a man is holding a container of ice cream and showing it to the camera. The container is labeled as a limited edition pumpkin pie flavor. The man rotates the container to show the front and back of the label. The container is made of cardboard and has a red and white label on the top and a brown label on the bottom. The man is wearing a black shirt with a cartoon character print on it. The background is blurred, but it appears to be a kitchen or dining area. The man's voice is not audible in the video.