In the video, a man is standing next to a car with its trunk open. He is wearing a gray hoodie and jeans and has a beard. The car is parked in a wooded area with trees and grass visible in the background. The man is holding a white cooler with a blue lid and is demonstrating how to load it into the trunk of the car. He places the cooler on the floor of the trunk and then closes the trunk lid. The video is shot in daylight and the man appears to be speaking to the camera as he demonstrates the process.