In the video, a man is seen sitting on a boat with a fishing rod in his hand. He is wearing a red shirt and black pants, and has a watch on his left wrist. The boat has a black floor with the words "Lake Fork" written on it. The man is holding a small package of fishing lures in his right hand and is seen opening it. He then takes out a lure and shows it to the camera. The lure is green and silver in color. The man then puts the lure back into the package and continues to hold it in his hand.