The video is a simple animation that starts with a yellow background and a black diagonal line that runs from the top left to the bottom right. The words "Tour de France" appear in white on the black diagonal line. As the video progresses, the words "Tour de France" become more visible and the background remains yellow. The animation ends with the full text "Tour de France" clearly displayed on the black diagonal line, along with the hashtag "#TDF2019" and the website "letour.com" in white text.