The video shows a close-up of several purple football helmets with white grills and the word "Riddell" on the front. The helmets are arranged neatly on a shelf, and the camera pans across them, showing them from different angles. The helmets have a glossy finish and appear to be new and unused. The camera then shifts to show a few black and white helmets, also with the "Riddell" logo, and the video ends with a fade to black.