In the video, a young man is standing in a kitchen and talking to the camera. He is wearing a black shirt and a pink apron. He is holding a purple bottle of food coloring in his hands and is unscrewing the cap of the bottle. He then proceeds to squeeze the bottle and pour the coloring into a bowl that is not visible in the frame. The kitchen has white cabinets and a stove in the background. The man appears to be demonstrating how to use the food coloring.