In the video, a man is seen sitting on a boat, holding a fishing lure in his hands. He is wearing a black shirt and a ring on his left hand. The lure is black and has a silver hook attached to it. The man is demonstrating how to properly attach the hook to the lure. He shows the correct way to hold the lure and the hook, and then he attaches the hook to the lure. The background shows a calm lake with trees on the other side.