The video shows a person's hand holding a fishing lure over a plastic container filled with various types of lures. The person is wearing a glove and is on a boat in the middle of a lake. The lure is black and has a worm-like shape. The container has several compartments, each filled with different types of lures. The person is holding the lure up to the camera, showing it to the viewer. The background shows a calm lake with trees on the horizon.