The video begins with a close-up shot of a person's hand holding a pink mascara tube. The person then proceeds to open the tube and pull out the wand, which is covered in black mascara. The wand is then shown up close, with the bristles coated in mascara. The person then begins to twist the wand, which causes the mascara to clump together. The video ends with the person continuing to twist the wand, causing more clumps to form.