The video shows an animated bear standing in front of a shelf filled with jars of jam. The bear is holding a jar of jam and a spoon. He scoops some jam out of the jar and tastes it. He then proceeds to drink the jam from the jar using the spoon. The bear appears to be enjoying the jam as he drinks it. The shelf behind him is filled with various jars of jam, and the bear is standing in what appears to be a kitchen or pantry. The bear is brown with a lighter brown muzzle and black eyes. The jam appears to be a dark red color.