In the video, a cartoon bear is seen standing in front of a shelf filled with jars of jam. The bear picks up a jar of jam and uses a spoon to scoop out some of the jam. He then proceeds to eat the jam with the spoon. The bear appears to be enjoying the jam as he smiles and nods his head in approval. The shelf behind him is well-stocked with various jars of jam, each with a different label and color. The bear is brown with a lighter brown muzzle and a black nose. The video is bright and colorful, with a clear focus on the bear and his actions.