The video shows a close-up of a shelf in a store with toothpaste products. The toothpaste is from the brand Colgate and is available in different flavors. The shelf has a yellow price tag that reads "2 for $9.99" and "2/$2.99". The toothpaste boxes are green and blue with the Colgate logo and product name visible. The shelf is white, and the background is blurred, but other toothpaste products can be seen.