In the video, a man is seen sitting in a boat on a river. He is wearing a red shirt and a cap and is holding a fishing lure in his hand. The man is speaking to the camera and appears to be demonstrating how to use the lure. The background shows a calm river with trees and rocks on the banks. The man's movements are slow and deliberate, indicating that he is explaining the process of using the lure. The video is shot during the daytime, and the lighting is natural.