The video features a close-up of a bag of popcorn. The bag is predominantly black with a large image of a popcorn ear on the front. The text on the bag reads "Heirloom Popcorn with Avocado Oil \u0026 Pink Salt." The person holding the bag is wearing a black shirt and has a tattoo on their wrist. The background is a kitchen counter with various items on it, including a wooden cutting board and a package of chocolate.