In the video, a person is holding a box of an iPhone 5s. The box is white with a picture of the phone on the front. The person is standing on a grassy field and is holding the box with their left hand. They then proceed to open the box by removing the plastic wrap. The box is opened to reveal the iPhone 5s inside. The person then removes the iPhone from the box. The video is shot in daylight and the person is wearing a white shirt.