In the video, a person is seen holding a fishing lure over a body of water. The lure is yellow and black in color and has a silver hook attached to it. The person then proceeds to demonstrate how to properly attach the lure to the fishing line. The background consists of a calm body of water with trees and greenery visible in the distance. The person's hands are the main focus of the video, with close-up shots of the lure and hook being attached.