The video starts with a close-up shot of an Apple TV box, which is white in color and has the Apple logo and the word "tv" written on it. The box is placed on a reflective surface, and the background is red. As the video progresses, the shot zooms out to reveal a second box next to the Apple TV box. This second box is also white and has a purple "LG" logo on it. The two boxes are positioned side by side, and the camera angle changes to show the boxes from different perspectives.