In the video, a young boy is seen holding a piece of green gum in his hand. He then proceeds to put the gum into his mouth and chew it. The boy appears to be enjoying the gum as he smiles and looks at the camera. The video is shot in a close-up shot, focusing on the boy's face and the gum. The background is blurred, but it appears to be a room with wooden furniture. The boy is wearing a white shirt and has short, blonde hair. The gum is bright green and appears to be a hard, chewy variety.