The video begins with a white background and the words "BOOK COURSES ONLINE AT" in black text. As the video progresses, the text becomes more visible and the background changes to include a purple rectangle with the text "City Lit" in white. The website "www.citylit.ac.uk" is also displayed in white text. The video ends with the full message "BOOK COURSES ONLINE AT City Lit www.citylit.ac.uk" clearly visible against the white background.