In the video, a man is seen sitting on a boat, holding a fishing rod and a fishing lure. He is wearing a blue shirt and shorts. The man is demonstrating how to properly attach the lure to the fishing line. He is holding the lure in his left hand and the fishing line in his right hand. He is explaining the process of attaching the lure to the line, and how to ensure that it is secure. The background shows a calm lake with trees on the shore. The man's voice is clear and he speaks slowly, making it easy for viewers to follow along.