The video features a woman demonstrating how to apply mascara. She starts by applying the mascara to her eyelashes, using a brush to coat them evenly. She then proceeds to apply a second coat, ensuring that all lashes are covered. Throughout the video, the woman speaks to the camera, providing tips and advice on how to achieve the best results. The video is shot in a well-lit room, with the focus solely on the woman's face and the mascara application process.