In the video, a person is seen applying a reflective material to the back of a blue car. The person is using a tool to smooth out the material, ensuring it adheres properly to the car's surface. The reflective material appears to be a shiny, metallic color, and the person is taking care to apply it evenly across the entire surface area of the car's rear. The car's make and model are not visible, but the focus is on the application process of the reflective material.