In the video, a person is seen holding a small purple cupcake charm. The charm has a purple frosting on top and a small gold loop on the top. The person is using their fingers to add small beads to the top of the cupcake. The beads are in various colors, including blue, red, and white. The person carefully places each bead onto the frosting, creating a colorful and decorative design. The background is blurred, but it appears to be a table with other charms and decorations.