The video features a close-up of a pink package of cheeki puffs. The package is made of plastic and has a clear window on the front, allowing the viewer to see the contents inside. The package is held by a hand and is being turned and twisted, showing different angles and sides of the package. The text on the package reads "Cheeki Puffs" in bold letters, and there is a small illustration of a cartoon character holding a puff. The background is a solid blue color, providing a contrast to the pink package.