The video shows a polar bear lying on its side in the snow. The bear rolls over and begins to scratch its back with its hind leg. The bear continues to scratch its back, moving its leg up and down, until it is satisfied. The snow around the bear is undisturbed, indicating that the bear is the only one in the area. The bear's fur is thick and white, blending in with the snowy environment. The bear's movements are slow and deliberate, and it appears to be enjoying the sensation of the snow on its skin.