In the video, a man is seen holding a fishing lure in his hand. The lure is made of feathers and has a hook attached to it. The man is examining the lure, turning it around to show different angles. The lure is designed to mimic the appearance of a fish, with a mix of colors and patterns. The man appears to be preparing to use the lure for fishing. The background of the video is a clear plastic container with other fishing lures visible inside. The man's actions suggest that he is knowledgeable about fishing and the use of lures.