The video shows a person holding a fishing lure in their hand. The lure is silver in color with a red eye and a feather attached to it. The person rotates the lure to show it from different angles, including the front, back, and sides. The lure has two hooks attached to it. The video also shows the lure in a different color variant, which is brown and has a different eye color. The person rotates this lure as well to show it from different angles.