In the video, a man is seen standing on a boat, holding a fishing rod. He is wearing a white shirt and has a fishing line attached to the rod. The man is demonstrating how to attach a lure to the line. He takes a small piece of bait and threads it onto the lure, which is a small, yellow object. He then attaches the lure to the fishing line, using a small hook. The man is speaking to the camera, explaining the process as he goes. The background shows calm water and a clear sky, indicating good weather for fishing.