The video starts with a black screen that has the words "Los Angeles Times" written in white. The screen then transitions to a white background with black ink splatters and the words "Los Angeles Times" written in a stylized font. The ink splatters move and change shape throughout the video, creating a dynamic and visually interesting effect. The overall color scheme is monochromatic, with black and white being the primary colors. The video has a modern and artistic feel to it, with the ink splatters adding a sense of movement and energy.