The video begins with a blurry image of a hand reaching for a bottle of beer. As the video progresses, the image becomes clearer, and we can see that the bottle has a white label with black text that reads "The Craft Beer Channel". The background is filled with other bottles of beer, but they are out of focus. The hand continues to hold the bottle, and the camera zooms in on the label, making it the main focus of the video. The label also has a banner at the top that reads "DRUNK SINCE 2013". The video ends with the bottle being held up in front of the camera, with the label clearly visible.