The video shows a close-up of a cigarette being lit with a lighter. The lighter is held by a person whose hand is visible in the frame. The flame from the lighter is used to light the end of the cigarette, which is then shown burning. The background is blurred, but it appears to be a dark room. There is text overlay on the video that reads "HALLOW AT 11:00" and "CREATING EMPLOYMENT TO PEOPLE WHO SMOKE INDIANA CHAMBER OF COMMERCE BACKING PROPOSAL".