The video starts with a close-up of a red, three-dimensional logo that reads "Starrett" in a bold, sans-serif font. The logo is set against a metallic background, and the camera slowly zooms out to reveal the full logo. As the video progresses, additional text appears below the logo, reading "Precision, Quality, Innovation," in a smaller, sans-serif font. The text is also in red, matching the logo. The camera continues to zoom out until the full logo and slogan are visible, and then the video ends with a fade to black.