In the video, a man is seen holding a fishing lure in his hand. The lure is silver and gold in color and has a small red piece on the top. The man is wearing a blue shirt and a watch on his left wrist. He is standing next to a black car with a red tail light. The man is holding the lure up to the camera, showing it from different angles. The background is blurred, but it appears to be a parking lot with other cars.