In the video, a person is seen holding a purple dog collar in their hand. The collar is made of a durable material and has a metal buckle and a leash attached to it. The person is examining the collar, turning it around to show different angles. The collar is hanging on a rack with other collars of various colors and sizes. The person's hand is visible, and they are wearing a black jacket. The background is blurred, but it appears to be a store with shelves of pet supplies.