The video showcases a close-up view of a bag of Skulls and Bones Fruit Hard Candy. The bag is predominantly purple with a clear window through which the colorful candy pieces can be seen. The candy pieces are shaped like skulls and bones and come in various colors such as orange, blue, green, and yellow. The text on the bag is in a playful, bold font and reads "Skulls and Bones Fruit Hard Candy" in a combination of purple and yellow colors.