The video starts with a close-up of a Krispy Kreme doughnut box, which is red and white with the Krispy Kreme logo on it. The box is then opened to reveal a dozen doughnuts inside. The doughnuts are arranged in a grid pattern and come in different flavors and colors, including glazed, chocolate, and sprinkled. The doughnuts are round and have a hole in the center. The video pans over the doughnuts, showing them from different angles.