In the video, a man is seen holding a yellow rope attached to a cow's nose ring. He is standing in front of the cow, which is brown and white in color. The man is wearing a white shirt with black stripes and is speaking to the camera. Behind him, there are two other men standing near a fence. The setting appears to be a farm or rural area with trees and a building in the background. The man seems to be demonstrating something about the cow, possibly related to its behavior or training.