The video shows a cartoon bear standing in front of a shelf filled with jars of jam. The bear is holding a jar of jam and a spoon, and he is seen licking the spoon and then eating the jam from the jar. The bear appears to be enjoying the jam as he licks the spoon and eats the jam. The shelf behind the bear is filled with various jars of jam, and the bear is standing in front of a wooden cabinet. The bear is brown with a white muzzle and black eyes and nose. The jam in the jar is a dark red color, and the spoon is silver.