Martin Lewis deepfake scam ad on Facebook
Date: 2023-07
Affected: Facebook users / Martin Lewis
Attack vector: deepfake
Category: real-world
Severity: Medium

A deepfake video of UK consumer-finance figure Martin Lewis was used in a Facebook ad falsely showing him endorsing an investment scheme. Lewis publicly disowned the video; Meta removed instances after the disclosure.


Mitigations:

Architectural layers (MAESTRO):