Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme
Date: 2025-10-01
Affected: Deepfake Technology Developers, Meta, Money Launderers, Scammers, Scammers In Brazil, Synthetic Audio Generation Technology Developers, Synthetic Media Generation Technology Developers
Attack vector: deepfake
Category: real-world
Severity: Critical

AI Incident Database (AIID) entry #1224: Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme. Alleged deployer/developer: Deepfake Technology Developers, Meta, Money Launderers, Scammers, Scammers In Brazil, Synthetic Audio Generation Technology Developers, Synthetic Media Generation Technology Developers. See the linked AIID entry for full narrative, sourcing, and classification.


Mitigations:

Architectural layers (MAESTRO):