Red Bull sponsors Red Bull Air Race , Red Bull Crashed Ice .
In the PlayStation 3 's new social app , PlayStation Home , Red Bull has developed its own in-game island , specifically advertising its energy drink and the Red Bull Air Race event . In late November 2009 , Red Bull brought out two new spaces , the Red Bull Illume space , and the Red Bull Beach space featuring the Red Bull Flugtag , both released on the same day .