In an industry first, Disney introduced today Disney AppMATes Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet's screen as a virtual play mat. Developed in collaboration between Disney Consumer Products and Disney Mobile and featuring patent-pending technology, the Appmates toy line features miniature Disney*Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required.
Disney introduces Appmates Mobile Application toys --