San Francisco, Jan 21 Google Inc., the world's most popular Internet search enginee, Tuesday announced it was cancelling its print advertisement programme in which it sought to bring its auction-like ad buying system to hundreds of newspapers.The company said the programme, which started in November 2006, had not created the hoped-for impact and that its cancellation would allow the firm to focus on more successful ventures as it tries to cut spending.
Google to cancel print advertisement programme