Videogame publishers rolled out the red carpet to fete their tentpole titles this week during E3, with Microsoft taking over downtown LA's Exchange LA club in one of the showier June 5 events for ``Halo 4,'' while Ubisoft paired up with TwitchTV, the Game Station, Samsung and the Frag Dolls to take over the Belasco Theater for ``Far Cry 3,'' whose guests included Rick Malambri.
Videogame publishers roll out carpet