On June 15 , 2008 Columbia Sportswear announced a three-year sponsorship of the team beginning on July 5 , the start of the Tour de France , changing the name to `` Team Columbia '' .
Results like this and also High-Road 's performance at the Giro d'Italia helped the team secure a sponsor for the end of the year On June 15 , 2008 Columbia Sportswear announced a three year sponsorship of the team beginning on July 5 , the start of the Tour de France .