In 1989 , the ITV Association set out a generic presentation package with a new `` ITV '' logo , which included idents , promotions and general on and off air design , and an edit of this package was designed for each franchise holder .
In 1989 , the ITV Association set out a basic presentation package with a new `` ITV '' logo , which included idents , promotions and general on and off air design , and an edit of this package was designed for each franchise holder .