In 1994 , he was the author allowed to interview Gérard Mulliez , one of the wealthiest and powerful people in France , for the book `` The Customer Driven Company -- Moving from Talk to Action '' ( translated in French as '' '' ) by Richard C. Whiteley .
In 1994 , he was the author allowed to interview Gérard Mulliez , one of the wealthiest and powerful people in France , for the book `` The Customer Driven Company -- Moving from Talk to Action '' ( translated in French as `` La Dynamique du client '' ) by Richard C. Whiteley .