On an abstract level , design management plays three key roles in the interface of design , organization , and market .
In his ` Classification of Design ' ( 1976 ) , Gorb divided design into three different classes ; design management operates in and across all three categories : Design management is not independent from the organization and product context , and plays three integrative key roles in the interface of design , organization and market : Supportive activities are used in design management to manage design more efficient ( ` doing the things right ' ) and effectively ( ` doing the right things ' ) .