J. Bruce Ismay Joseph Bruce Ismay ( 12 December 1862 -- 17 October 1937 ) was an English businessman who served as chairman and managing director of the White Star Line of steamships .
J. Bruce Ismay Joseph Bruce Ismay ( December 12 , 1862 -- October 17 , 1937 ) was an English businessman who served as chairman and managing director of the White Star Line .