In 2005 , Hewson , Bono and designer Rogan Gregory co-founded the EDUN fashion label .
Since 1994 , Hewson has been a patron of Chernobyl Children 's Project International In 2005 , Hewson , Bono and designer Rogan Gregory co-founded the Edun fashion label ( `` nude '' spelled backwards , to suggest both `` natural '' and the Garden of Eden ) .