The town is noted for fossils found on its beaches and in the cliffs which are part of the Heritage Coast-known commercially as the Jurassic Coast-a World Heritage Site stretching for 153 kilometres ( 95 mi ) , from Orcombe Point near Exmouth in the west , to Old Harry Rocks in the east .
The town is noted for the fossils found in the cliffs and beaches , which are part of the Jurassic Coast-a World Heritage Site .