During the 1970s , he was a spokesman in automobile advertisements for Chrysler , including those in which he extolled the `` soft Corinthian leather '' used for the Cordoba 's interior .
During the mid-1970s , Montalbán was notable as the spokesman in automobile advertisements for the Chrysler Cordoba , in which he famously extolled the `` soft Corinthian leather '' used for its interior .