On May 12 , 2009 , Google announced that they would be parsing the hCard , hReview , and hProduct microformats and using them to populate search result pages with what they called `` Rich Snippets '' .
On 12 May 2009 , Google announced that they would be parsing the hCard , hReview , and hProduct microformats and using them to populate search result pages with what they called `` Rich Snippets '' .