In 1890 , Coubertin wrote an article in `` La Revue Athletique '' , which espoused the importance of Much Wenlock -- a rural market town in the English county of Shropshire .
In 1890 , Coubertin wrote an article in `` La Revue Athletique '' , which talked about the importance of Much Wenlock -- a rural market town in the English county of Shropshire .