The Kellogg brothers first used paperboard cartons to hold their flaked corn cereal , and later , when they began marketing it to the general public , a heat-sealed bag of Wax paper was wrapped around the outside of the box and printed with their brand name .
The Kellogg brothers first used cardboard cartons to hold their flaked corn cereal , and later when they began marketing it to the general public a heat-sealed waxed bag of Waxtite was wrapped around the outside of the box and printed with their brand name .