Formerly known as The Lord Chamberlain 's Men during the reign of Queen Elizabeth I , it became The King 's Men in 1603 when King James I ascended the throne and became the company 's patron .
During the rule of Queen Elizabeth I , they were known as `` The Lord Chamberlain 's Men '' . They became `` The King 's Men '' in 1603 when King James I had the throne and became the company 's patron .