Then it gets real easy to write this stuff , because all you have to do is twist everything hard -- you twist the punch line , you twist the non sequitur so hard away from the things that set it up '' .
Then it gets real easy to write this stuff , because all you have to do is twist everything hard -- you twist the punch line , you twist the non sequitur so hard away from the things that set it up , that it 's easy ... and it 's thrilling . ''