Although the role of the First Lady as White House hostess dates from the beginning of the republic ( and was typically filled by another member of the president 's family if the president was unmarried or a widower ) , with a few exceptions , it was generally not until the late 20th century and early 21st century that vice-presidential wives took on public roles that attracted significant media attention .
The name took shape as late 20th century and early 21st century vice presidential wives took on public policy roles that attracted a great deal of media attention .