John Jeremy Lloyd , OBE ( 22 July 1930 -- 23 December 2014 ) was an English writer , screenwriter , author , poet and actor , best known as co-author and writer of several successful British sitcoms , including `` Are You Being Served ? ''
John Jeremy Lloyd , OBE ( 22 July 1930 -- 23 December 2014 ) was an English writer , screenwriter , author , poet and actor . He was best known as co-author and writer of several successful British sitcoms , including `` Are You Being Served ? ''