The Pike Place Fish Market was purchased in 1965 by John Yokoyama , a former employee of the fish market , who bought the store to make enough money on an owner 's salary to afford the car payments on his new Buick Riviera .
The Pike Place Fish Market was purchased in 1965 by John Yokoyama . Yokoyama was a former employee of the fish market , who bought the store to make enough money to afford the car payments on his new Buick Riviera .