The term `` desktop publishing '' is attributed to Aldus Corporation founder Paul Brainerd , who sought a marketing catch-phrase to describe the small size and relative affordability of this suite of products in contrast to the expensive commercial phototypesetting equipment of the day .
The term `` desktop publishing '' is attributed to Aldus Corporation founder Paul Brainerd , who sought a marketing catch-phrase to describe the small size and relative affordability of this software in contrast to the expensive commercial phototypesetting equipment of the day .