In 1964 , WIIC was sold to current owner Cox Enterprises ; Cox subsequently traded its share in the then new cable system ( today 's Buckeye CableSystem ) in Toledo , Ohio to the Post-Gazette 's parent company Block Communications , which is based in Toledo .
Some of the first television shows to air on WIIC-TV included Studio Wrestling and Chiller Theatre In 1964 , the station was sold to current owner Cox Enterprises .