In January 2010 , Lavigne was in a board meeting at the Disney offices going over clothing designs inspired by Alice in Wonderland for her Abbey Dawn line , when she mentioned to the executives that she was writing music for her upcoming album and would love to write a song for the film 's soundtrack .
While designing clothes inspired by Alice in Wonderland for her Abbey Dawn line , Lavigne told Disney executives she could write a song for the film 's soundtrack .