In 2013 Kaplan receives the annual Best Article Award from Business Horizons , sponsored by Elsevier , for his paper `` If you love something , let it go mobile : Mobile marketing and mobile social media 4x4 '' .
In 2013 Professor Kaplan receives the annual Best Article Award from Business Horizons , sponsored by Elsevier , for his paper `` If you love something , let it go mobile : Mobile marketing and mobile social media 4x4 '' .