The company is privately held , and remains in the fourth generation of Barilla family ownership and control through three brothers , Chairman Guido Barilla , and Vice Chairmen Luca Barilla and Paolo Barilla .
The company is privately held , and is now in the fourth generation of Barilla family ownership . It is controlled by three brothers , Chairman Guido Barilla , and Vice Chairmen Luca Barilla and Paolo Barilla .