Mucha produced a flurry of paintings , posters , advertisements , and book illustrations , as well as designs for jewelry , carpets , wallpaper , and theatre sets in what was termed initially The Mucha Style but became known as Art Nouveau ( French for `` new art '' ) .
Mucha produced a flurry of paintings , posters , advertisements , and book illustrations , as well as designs for jewellery , carpets , wallpaper , and theatre sets in what was initially called the `` Mucha Style '' but became known as `` Art Nouveau '' ( French for ` new art ' ) .