The magazine began publication in 1985 in the United Kingdom under the name `` For Him Magazine '' and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine , although the full `` For Him Magazine '' continues to be printed on the spine of each issue .
The magazine began publication in 1985 in the United Kingdom under the name `` For Him '' and changed its title to `` FHM '' in 1994 , although the full `` For Him Magazine '' continues to be printed on the spine of each issue .