Original: It might be crafted to seem logical while actually being wrong , or it might use difficult words and complicated sentences to intimidate the audience into agreeing , or it might appeal to the audience 's prejudices and emotions rather than logic , i.e. raising doubts towards the one asserting , rather than his assertion .
Simplified: It might be made to seem to make sense when really being wrong , or it might use difficult words and complicated sentences to intimidate the audience into agreeing .