Original: In language , dysphemism ( from the Greek dys '' mis - '' and pheme '' reputation '' ) , malphemism ( in Latin malus '' bad '' ) , and cacophemism ( in Greek kakos '' bad '' ) refer to the usage of an intentionally harsh word or expression instead of a polite one ; they are rough opposites of euphemism .
Simplified: Another word with a similar meaning is cacophemism ( in Greek '' cacos '' = bad means the usage of an harsh word or expression instead of a polite one .