Original: Sometimes the aim is to simulate a color that is perceived by the consumer as natural , such as adding red coloring to glacé cherries ( which would otherwise be beige ) , but sometimes it is for effect , like the green ketchup that Heinz launched in 2000 .
Simplified: An example for this would be adding red coloring to glacé cherries ( which would otherwise be beige ) . Sometimes food coloring is done for effect , like the green ketchup that Heinz launched in 2000 .