Reti ShaneDr SHANE RETI (National—Whangarei): It is a pleasure to take this the last call on the Smoke-free Environments (Tobacco Standardised Packaging) Amendment Bill. I too would like to acknowledge all those who have got it to this point in time this momentous point. This bill adds further tools to the anti-smoking tool box and if we look at some of the anti-smoking interventions that we can be a part of as legislators it sits beside excise tax increases and smoke-free environments legislation. Every speaker here today has talked to the imagery and advertising that is at the core of this bill. Dame Tariana Turia went further and said: When tobacco manufacturers push tobacco they are not simply selling a stick of nicotine; they are selling status social acceptance and adventure." This bill uses imagery to convey the messages we want to convey and the facts as we understand them. This bill changes tobacco's status social acceptance and adventure. It changes it from what we heard from our colleagues in the Greens—the "glamour and the hook" were the words that were used. It changes it from the images of the Marlboro Man the independent rugged cowboy of the 1950s and 1960s—one of the most effective advertising campaigns ever with what is considered maybe some of the most iconic and behaviour-changing influences ever in American society. But you know things did not actually go well for the six people who acted as the Marlboro Man. At least four of the Marlboro Men actually died of smoking-related diseases. Eric Lawson who was the Marlboro Man from 1978-81 started smoking at 14 and he died at 72 of chronic obstructive pulmonary disease. David Millar was a Marlboro Man. He died of emphysema another smoking-related condition at 81. Wayne McLaren tragically died at 51 of lung cancer. David McLean died at 73. He died of lung cancer also—another Marlboro Man—and in his 1996 lawsuit it stated: "The commercials were very carefully [constructed] and David McLean was required to smoke up to five packs per take in order to get the ashes to fall a certain way the smoke to rise a certain way and the hand to hold the cigarette in a certain way." Standardised packaging removes all that imagery. We know that standardised packaging is effective. We also have the benefit of learning from the Australian experience—a 10 to 25 percent decrease in tobacco consumption—and I am pleased to see the images that we have here which my colleague has shown today to see what our eventual product is going to be like. But as we are extracting from the Australian experience I was keen to see what it is actually doing. I was not part of the Health Committee which visited so I had a family member who has an environment where there are smokers send me some images of what Australian cigarette packets look like. They are very similar to ours—images of heart disease with a message really compelling images and on the back statements about why smoking is clearly harmful to you. It is quite desperate when it shows children on oxygen masks. The Australians have been using this since 2012 again as my colleague said to get that sort of decrease. I would like to contrast this with what my colleagues across the House said. I do believe the Australian experience. I do believe that standardised packaging does decrease tobacco consumption. In summary this is an important addition to the tools we have to prevent smoking. I commend everyone who has any sort of commitment to smoking to fall in line with this very important legislation. Again I thank everyone who has got it to this stage. I commend the bill to the House."