Tremain Chris: Estimates Debate — In CommitteeText is incorporated into the Bound VolumeTremain Chris: Estimates Debate — In Committee[Sitting date: 30 July 2013. Volume:692;Page:12046. Text is incorporated into the Bound Volume.]Hon CHRIS TREMAIN (Associate Minister of Tourism):On 14 February to 29 March 2015 this country will be joint-hosts of the international Cricket World Cup 2015. This is an exciting tourism and sports announcement for this nation. It is one that I think the Committee as a whole would join together in congratulating the people who have coordinated this bid on bringing it together. I congratulate ChrisMoller as the chair of the board but can I particularly acknowledge Therese Walsh who led the bid committee in bringing the games to New Zealand. Just think about this for a minute—Hon Trevor Mallard: I beg your pardon? She worked for rugby then. Just get your facts right.Hon CHRIS TREMAIN: Mate you understand this: she has done a wonderful job. Here is the man over there denouncing the work of a woman in this country who has done an outstanding job for New Zealand.Hon Trevor Mallard: I raise a point of order Mr Chairperson. I am reluctant to do this but Therese Walsh is an honourable New Zealander who worked very hard to get the—The CHAIRPERSON (Eric Roy): Order! [Interruption ] Order! [Interruption ] Order! Please sit down. That is not a point of order. It is a debating point. The membercan take a call if he wishes to make a correction. We are not going to use points of order for debating.Hon Trevor Mallard: I raise a point of order Mr Chairperson. You are meant to call him up when I think you know he is telling lies.The CHAIRPERSON (Eric Roy): No that is not correct. The member will now stand withdraw and apologise for using the word that he just used. He criticised the member by implication. He will now withdraw and apologise.Hon Trevor Mallard: I withdraw and apologise.Hon CHRIS TREMAIN: The member is somewhat confused. He was at the launch event where Therese Walsh stood on the stage and announced the events. What were you thinking? Thatthat person was not Therese Walsh? That she was in a mask of some kind? Get with the programme. You were at the event.The fantastic point is that there is a woman from this country who is standing up for our nation and who has brought 21 games for the Cricket World Cup here. This will be wonderful for tourism in this nation. That is 21 games around this country throughout New Zealand bringing regional growth to this country—from Auckland to Nelson to my own home town of Napier to Dunedin and to Christchurch at Hagley Park where there will be the opening game conditional on getting that facility up and running in time which is absolutely fantastic. Auckland will have the semi-final and I believe that Wellington will hold a quarter-final. That is a superb opportunity for tourism in this country.It goes to the heart of the Government’s announcement in this year’s Budget of an extra $158 million for tourism as the honourable member fromTaupō mentioned. That is $158 million added to the budget for tourism in this country. Let us put that into perspective because the current budget is around $90 million per annum which we spend on promoting this country—our second-largest industry. That is $158 million over 4 years—sort of $30 million to $40 million per annum—which is a 40 to 50 percent increase in the budget for that industry.The budget has been allocated in ways that will genuinely grow tourism opportunities. One of them is clearly the Major Events Development Fund. In the case of the international Cricket World Cup I do not think it will be part of that particular fund but those are the kinds of events that we can bring to this nation to bring huge growth.Just as a point of interest from a tourism perspective the point was made at the function that 70 percent of the rights revenue for the Cricket World Cup comes from India. In fact the next biggest earner for the rights revenue for the Cricket World Cup is not from a nation that you would think it would be like the United Kingdom Pakistan or Australia. It is actually from the United States of America. That is something that you would not think about. But that is what these tourism opportunities bring to this nation leveraging our profile internationally and leveraging the beautiful “100% Pure New Zealand” brand that we have which the Greens always try to mock internationally to bring this country down when in fact that “100% Pure New Zealand” brand is fundamental to taking this country forward.Of that $158 million—if I could just reflect on that in the last minute or so of my speech—$44.5 million is going into emerging markets. What we have seen is that traditional markets are continuing to stay strong for us and slightly growing again. We have seen the Japanese market come back and obviously China is very strong and growing. But where we have focused this $44.5 million portion is on emerging markets—that is India Indonesia and South America. These are markets that we think are going to grow quite significantly over the next few years so there is a big focus on those. Certainly when you leverage it with an event like the Cricket World Cup whichwas led by Therese Walsh in terms of helping to get that bid into New Zealand it is a superb opportunity to leverage the brand and to grow tourism. Another part of the $158 million is for international business events. Again we will be able to really look at events such as conferences to leverage off the new conference facilities we are getting around this country.Tourism is in an exciting phase at the moment. I see that we are at the start of a huge growth period. I am really excited about the future of tourism and excited about the future of New Zealand. Thank you very much.Vote agreed to.