O'Connor Simon: Oral Questions — Questions to MinistersText is incorporated into the Bound VolumeO'Connor Simon: Oral Questions — Questions to Ministers[Sitting date: 12 November 2015. Volume:710;Page:7971. Text is incorporated into the Bound Volume.]5.SIMON O’CONNOR (National—Tāmaki) to the Minister of Health: How will the new high-profile public awareness campaign starting today encourage people to make healthy lifestyle changes to tackle obesity?Hon Dr JONATHAN COLEMAN (Minister of Health): Today we are launching a campaign to improve children’s health by encouraging small but long-term changes to diet and exercise habits. Kiwi sports stars including Olympic gold medallist Valerie Adams Silver Ferns captain Casey Kōpua All Black Israel Dagg Black Caps skipper Brendon McCullum and Warriors star Shaun Johnson are fronting the campaign. Some ideas parents can pick up on include substituting unhealthy snacks with healthy snacks rewarding kids with activities instead of food treats and making water the first choice. In addition we are launching a new websiteHon Members: Speech! Speech!Hon Dr JONATHAN COLEMAN: —you will learn something so just listen—which provides families with affordable meal and activity ideas which is one of the key things parents asked for during our recent research. [Interruption]Mr SPEAKER: I stated earlier and it may have been missed by Carmel Sepuloni that I will judge when I think an answer is too long not the junior Opposition whip.Simon O’Connor: How does this campaign fit into the Government’s wider anti - childhood obesity plan?Hon Dr JONATHAN COLEMAN: This public awareness campaign is one of 22 initiatives contained in the Government’s Childhood Obesity Plan announced last month. New Zealand is one of the first OECD countries to have a target and a comprehensive plan to tackle childhood obesity. Other initiatives include front-of-pack health star ratings for common foods support for more sport and physical activity in schools and referrals for kids from B4 School health checks for further expert medical advice and guidance if required. Overall our plan is a comprehensive package that will address one of the country’s most serious health issues.Hon Annette King: Does he agree with Jamie Oliver who has come out in support of Labour’s obesity plan because it is based on ministry advice and evidence which he ignored?Hon Dr JONATHAN COLEMAN: I am sure if Mr Oliver saw the full extent of Labour’s policy he would probably have a different comment to make.Hon Nikki Kaye: What other reports—[Interruption]Mr SPEAKER: Order! I need to be able to hear—Hon Annette King: Yes you need to hear this—Mr SPEAKER: Well I would like to try to hear it so it would be useful if the deputy leader of the Labour Party could ask her colleagues to stop interjecting through it.Hon Nikki Kaye: What other reports has he had of obesity policy announcements?Hon Dr JONATHAN COLEMAN: I have had reports of a New Zealand politician drawing parallels between herself and Hillary Clinton—[Interruption]Mr SPEAKER: Order! [Interruption] Order! The member may have a point of order shortly but that question in my mind is designed to do nothing but create disorder by attacking—Hon Dr JONATHAN COLEMAN: It is just called humour Mr Speaker—Mr SPEAKER: Order! It is not going to help the order of the House one bit. Question—[Interruption] No I have dealt with the matter.Hon Dr JONATHAN COLEMAN: Are you serious?Mr SPEAKER: I am very serious. I would have thought the member knew that.