SpeechDAMIEN SMITH (ACT): I sense some frustration over here and some use of the mobile phones on the other side and I thought I'd keep this pretty concise. First of all I rise on behalf of the ACT Party to support Mr Muller's bill. The bill requires the Minister of Commerce and Consumer Affairs to recommend the setting as a mandatory regulation. Tonight we will have gone the first step to actually showing New Zealanders that they can trust the efficiency of their sunscreen products and to purchase adequate sun protection is—they know that it's tested. But you know going back in history—just to bring some context—sun protection in early civilisations in Egypt used the extracts of rice jasmine and lupin plants to help protect their skin from the heat. The ancient Greeks used olive oil—so it's a good thing. Hon Member: What was the SPF factor of that?DAMIEN SMITH: Well—Hon Member: We all used olive oil at some point.DAMIEN SMITH: Ha ha! Zinc paste has been used for a thousand years—not just the Australian cricket team and Shane Warne. Then came the Dark Ages and the mediaeval times when there must have been no sun because there were no records. But the 1900s saved us again. The simple story about Coco Chanel: she was on a boat in the Mediterranean in 1923 and she got too much sun. She came off the boat and her look symbolised health and people wanted her glow. So it took off sunbathing. But actually the origin of sun cream and the sun protection factor (SPF) rating system was by the founder of L'Oréal Franz Greiter who had the Piz Buin mountain product. He actually designed it for the back of his neck and it was an SPF of 2. So the unintended consequences showed that in 1946—and Ginny would appreciate this—along came the bikini. Clothes as we know should have an SPF of 50 but in the 1950s as Mr Muller pointed out we had the Coppertone self-tan girl—and now we have Muller man". We had Malibu Barbie in the 1970s and sunbeds—nobody's going to admit to this—in the 2000s. But you know the concept of SPF goes as far back as 1962. Melanoma is the deadliest of all skin cancers and a lifetime exposure to sun does leave a person at risk for developing other types of skin cancer like basal cell carcinoma. My daughter had a melanoma cut out of her leg at 13—she was a redhead—and it had to be sent to the United States for analysis because we hadn't got the service here. If you can't remove the lesions it's a pretty invasive process to take chemotherapy and radiation for this. Over 500 people a year do die from this condition. So what we have now is a standard where—and I thought the earlier presenters were a bit flippant about the mandatory requirements that this actually does carry. We are actually prescribing a product safety standard for sunscreen which I think's the first step irrespective of other legislation that comes through. So on behalf of the ACT Party the healthiest thing to do is to use sunscreen but also to use it in the proper fashion because we do need vitamin D and we do need some exposure to sun. Broad-screen water-resistant SPFs of 30-plus with zinc and titanium every day does make a difference and you can see it here obviously. So in terms of the visible signs of ageing I wish Mr Muller all the best and it is critical that—[Interruption] Ha ha! It's never too late to turn your skin around. So on behalf of the ACT Party we commend the bill to the House."