Sage Eugenie; Mallard TrevorEUGENIE SAGE (Green): I am pleased to take a short call on the Geographical Indications (Wine and Spirits) Registration Amendment Bill. I do not often agree with Mr Barclay but I do endorse the comments he made then about Stuart Smith's expertise in relation to wine and also the huge impact that the earthquakes have had on the wine industry. Yes this will certainly be furthest from their minds at the moment but we hope of course that they will be in a position to enjoy the improvement in the ability to market that this bill will bring with the next season's vintage. We hope that they will be able to save some of this season's though I gather there has been quite extensive loss of the vintage.Others have commented on the value of wine exports—$1.5 billion annually and forecast to reach $2 billion by 2020. The Green Party of course is supporting the bill in recognition of the importance of the industry but also because of the basic principle of provenance of terroir of consumers wanting to know where their food comes from and the fact that where it is grown can significantly influence the taste and the quality of what is produced. So as others have said this bill should not be applying just to wine and spirits; the Government should have a much larger vision given the importance to our economy of food in our exports for applying this concept of provenance to food products as well as to wine.We have seen strong support from the industry in submissions on the bill. I was not on the Primary Production Committee but the Villa Maria Estate for example said that years of investment in branding could be undermined if non - New Zealand producers sought to copy our wine or to blend wine produced offshore with New Zealand wine and then market it as New Zealand wine. Of course that will lead to a loss of reputation as poorer-quality wine is marketed as New Zealand wine. So this bill is about preventing that from happening by enabling the registration of geographic areas such as Marlborough for sauvignon blanc and by requiring that 100 percent of the grapes must be grown in New Zealand if the wine is to be called New Zealand wine and that if the wine is to be associated with a particular region then the grapes must be grown there.The industry has wanted this formalisation of the ability to protect wine regions' names and boundaries for some time. As my colleague Barry Coates noted this is common in Europe and it is an unparalleled opportunity to be able to tell our stories about where wine is grown and how it is produced. It is really unfortunate that the Government has not looked at doing this with food both in relation to country-of-origin labelling—which it has resolutely opposed despite Australia introducing legislation to establish it this year and that legislation coming into force in 2 years' time and despite the ease with which the industry could pick up a lot of the standards because of the commonality of produce across the two countries and markets. We need to extend it to food so that we can get a premium in international markets for the food that we produce.You only have to look at the Coastal Spring Lamb story where the Rangitīkei lamb won the Supreme Award at Massey University's New Zealand Food Awards recently. That business has gone from just a single farming operation to a multimillion-dollar company in 6 years with 12 farmer suppliers producing for the domestic market and another eight for export. It has done that because it has told the story of the Coastal Spring Lamb—of the pastures that get sea spray so that affects the taste of the lamb; the young age of the lamb when it is killed. It is a whole story around that about provenance which consumers want to hear. They want to know that the meat they are eating is free-range. They want to know the farming systems that have produced it. They want the association with farmer-owners and the stories that those people can tell about growing food on their land.So this is a lost opportunity—that we are not applying this bill to food products and establishing a similar registration for horticultural produce and for meat products to that that we are establishing for wine and spirits. We hope that we get into Government next year and as Damien O'Connor noted the Labour-Green Government would be introducing legislation to extend the system of provenance and registration to food.Can I just comment on New Zealand First: it is outrageous that—The ASSISTANT SPEAKER (Hon Trevor Mallard): Order! The member's time has expired somewhat.