Tirikatene RinoRINO TIRIKATENE (Labour—Te Tai Tonga): Tēnā koe Mr Assistant Speaker. I am very pleased to rise and speak in support of this bill at its first reading and can I also add my congratulations to Steffan Browning for bringing this bill to the House. I am really pleased that the Government will be supporting this bill and as a fellow member of the Primary Production Committee I am looking forward to our committee giving close consideration and examination to this bill.In its essence common sense I guess would say that this is a good bill. I guess it is one of those bills where you think: Hey yes this is a good bill." The subject matter and also the research has shown that Kiwis want to know where their food comes from and they want to make an informed choice when they do make those shopping decisions or decisions as to what food they want to buy for their whānau and for their households. So I guess whilst this is about mandatory food labelling these sorts of campaigns are not new. It is really in a sense about promoting New Zealand and buying Kiwi made. Those campaigns go back over a century in terms of supporting growth and development in our regions and supporting jobs.Indeed Buy Kiwi Made is a campaign by Business New Zealand that still runs today. I guess this is just a subpart of that but it is ensuring that there is mandatory labelling for our Kiwi consumers so that we do know where the origins of food are. I guess many shoppers every day right at this moment are in the supermarkets at the fresh fruit aisles making their selections—and sure there may be California oranges that have been voluntarily labelled by the retailer or by the supermarket as coming from the USA but then there might be mandarins next door that are not or if it is the case it may be undetectable for the actual shopper. It is those sorts of activities that go on in that retail sector that have really raised concerns over many years from your regular consumers and shoppers out there. And what is wrong with them knowing where their particular food fruit and vegetable products come from? This is a very commendable piece of legislation.Here we are as a proud exporting nation as mentioned by the Minister for Primary Industries today. We are a proud exporting nation from the produce of our land and the bounty of our sea and we want to put New Zealand all over our products because our products are renowned worldwide as being of high quality coming from pristine oceans and bountiful harvests. That is the branding that is the provenance also of the origin of our high-quality produce that we want to sell to the world. It is somewhat ironic that here we are wanting to promote New Zealand internationally to our international markets and how proud we are of the products that we have to sell whether it is wine fruit vegetables primary produce—fish seafood—and yet there is no requirement that our own consumers here in Aotearoa New Zealand have that information freely available to them.I am looking forward as I have mentioned to giving further scrutiny to this bill. I like the fact that it is focused on single-product categories. Yes we can get into technical arguments around ingredients and components and multi-components and value-added products and the like. We are keeping it simple. It is very clearly understandable. Fish veges seafood meats single-product categories all of which—like McKelvie Rangitīkei lamb Big Glory Bay king salmon and the like and greenshell mussels. They are all wonderful produce and I look forward to ensuring that we can promote that further through this bill. Kia ora tātou."