SpeechHon STUART NASH (Minister of Tourism): A couple of things I would say. We've actually moved on from sustainability in terms of tourism and we've moved to regenerative. Sustainability is about not doing any damage or the old Take only photos leave only footprints." Regenerative tourism is about how tourism can actually add value to our communities so that's what we're working hard on. In fact what we've done is we've provided about $49 million—obviously allocated across the regional tourism organisations—to allow them to develop their destination management plans around the regenerative tourism concept.In terms of profitability well it's not for me to say to a tourism business how to run their business; it's for an operator to determine how they're profitable and what they need to do to ensure they are. What I do know in tourism is there are a lot of people who are absolutely passionate about what they do and in some cases—and I worked for one of these companies at one point in time—they've taken something which was a real interest and turned it into a business and congratulations to them and they show a very high degree of passion. But again they will need to take a good hard look at their business model; if in fact it's not profitable or if there are variables that have changed markedly that will impact upon their business model going forward. And it is the reason why as highlighted in my last answer we provided $5000 for these businesses to have business advice and another $5000 for them to implement that advice. Back to the Milford Opportunities Project—Simon Court: Point of order. Specific question which the Minister has not addressed—it's about the Milford Opportunities Project.CHAIRPERSON (Ian McKelvie): I'll remind the member that the Minister can use his time as he sees fit. You've asked him a question; he'll either answer it or he won't and you haven't given him time to answer it.Hon STUART NASH: I was just about to say now when it comes to the Milford Opportunities Project—I was getting there but I want to provide the member with a full answer hence I was answering the first part of his question first.Look I'm a huge backer of the Milford Opportunities Project. As I again alluded to in a previous answer my understanding is there were 940000 tourists who went into Milford Sound in the year before COVID. That is in my view not delivering on the brand promises that we were putting out to the world. As mentioned I would wager a bet that 50 percent of all—probably more actually—the posters that are around all our offices and all our advertising internationally had a shot of either Milford Sound or Mount Cook or an iconic—maybe Hawke's Bay winery of course they're right up there!—piece of scenery down there. Now I'm a huge fan of the Milford Opportunities Project and I'm one of the three Ministers responsible for oversight; there's myself there's the Minister of Conservation and there's the Minister of Transport. One thing I will say though is there's a lot of water to go under the bridge before final decisions are made. But one thing that I will also say is I think what they are looking at certainly in their draft proposal is something that is really innovative and in a way that will drive our economic vision around decarbonisation of the economy that will allow us to tell stories that we haven't been able to tell and that will certainly allow us to deliver on the brand promises whether that's decarbonisation whether it's clean green whether it's Milford Sound whether it's whatever an international tourist has come to this country to see. But what I would say to Mark and to others is: keep engaging with the Milford Opportunities Project team.No decision has been made yet but one thing we do need to make sure we do is—and I'll come back to this and I will keep coming back to this because it's part of what I believe in—we have got to be able to deliver on the promises we make. And pre-COVID this was a campervan car park as the member mentioned: 50000 people coming into Milford Sound by aircraft you had massive big cruise ships you had a campervan car park and you had planes buzzing. I do not believe that that was delivering on the brand promise for those who paid money to go to Milford Sound."