org.talend.esb:org.talend.esb.branding (maven):  Talend ESB SE bundles Service Factory and Integration Factory, Service Locator, Service Activity Monitoring and a demo application to a stable, production ready distribution based on the industry leading open source frameworks Apache CXF and Apache Camel. It includes Web Service support based on JAX-WS and enables simple and scalable message based systems using well known Enterprise Integration Patterns. The Service Locator maintains a repository of service endpoints which can be used by Service Consumers to support simple failover and load balancing scenarios. Service Activity Monitoring allows to log and monitor service calls. A documented Car Rental demo application illustrates how to use these features. 
Keywords: jira-tprun