Claim: Londoners are the "most likely" people in the country to search for teeth whitening treatments
Fact-check: Claims about teeth whitening inquiries don't add up - Full Fact
Verdict: this doesn't appear to be true. all the results of this study show is that london had the highest volume of searches, but it does not tell us anything about likelihood to search for teeth whitening as the numbers aren't adjusted for population.
Organisation: Full Fact
Author: Sarah Turnnidge
Date published: 2021-05-18T00:00:00