Claim: Coca-Cola halted production of its flagship beverage in 1985 and introduced New Coke in its place as a marketing ploy to combat declining market share and rekindle interest in the original drink.
Fact-check: Was the 'New Coke' Fiasco Just a Clever Marketing Ploy?
Verdict: false
Organisation: Snopes
Author: Barbara Mikkelson
Date published: 1999-05-02T01:06:12