Claim: M&Ms passed up the chance to be the candy used to lure the shy little alien from his hiding place in the 1982 blockbuster <I>E.T.</I>, thereby letting one of the most successful instances of movie product placement fall into the hands of a competitor who benefited mightily from it.
Fact-check: Did M&amp;Ms Turn Down 'E.T.'?
Verdict: true
Organisation: Snopes
Author: Barbara Mikkelson
Date published: 2001-07-24T08:09:32