THE SUPREME COURT OF APPEALOF SOUTH AFRICA
JUDGMENT

Case No:222/2012
Reportable
In the matter between:
INDEPENDENT OUTDOOR MEDIA (PTY) LTD

First Appellant
CHEVRON SOUTH AFRICA (PTY) LTD

Second Appellant
FORMID TRIO CC

Third Appellant
ROXBURGH BODY CORPORATE

Fourth Appellant
THE ANGLICAN CHURCH OF SOUTH AFRICA
(DIOCESE OF CAPE TOWN)

Fifth Appellant
BURNSIDE COURT (PTY) LTD

Six Appellant
LSG LUFTHANSA SERVICE CAPE TOWN (PTY) LTD
Seventh Appellant
INKQUBO PROPERTIES 22 CC

Eighth Appellant
JMS MARKETING CC

Ninth Appellant
BODY CORPORATE OF 72 ON KLOOF

Tenth Appellant
THE OWNER OF ERF 572 CAPE TOWN

Eleventh Appellant

and

THE CITY OF CAPE TOWN

Respondent

Neutral citation:
Independent Outdoor Media v City of Cape Town (222/2012)
[2012] ZASCA 46 (28 March 2013)

Coram:
Mthiyane DP, Leach and Theron JJA and Erasmus and Saldulker
AJJA
Heard:
19 February 2013
Delivered:
28 March 2013

Summary:
City of Cape Town’s Outdoor Advertising and Signage Bylaw ─
Validity thereof ─ City having had the legislative authority to enact the Bylaw ─
Bylaw not void for vagueness ─ differentiation between first party and third
party advertising having a rational government purpose ─ Bylaw not invalid.

__________________________________________________________________

O R D E R
___________________________________________________________________

On appeal from:
Western Cape High Court, Cape Town (Louw J sitting as court
of first instance):
The appeal is dismissed with costs, including the costs of two counsel.
___________________________________________________________________

J U D G M E N T
__________________________________________________________________
LEACH JA (MTHIYANE DP, THERON JA, ERASMUS and SALDULKER AJJA
concurring)

[1]   The validity of the Outdoor Advertising and Signage Bylaw 10518 (‘the Bylaw’1)
of the City of Cape Town (‘the City’) is the principal issue arising for decision in this
appeal. The first appellant, Independent Outdoor Media (Pty) Ltd, carries on
business by placing advertisements on illuminated signs which it owns and erects,
largely within the Cape Town metropole. The present litigation concerns seven
advertising signs situated within the City’s municipal precincts erected by the first
appellant on certain immovable properties owned by the other appellants. The signs
in question are illuminated outdoor signs of substantial dimensions: numbered 2 to
10 in the papers, presumably in order to link each to the correspondingly numbered
appellant on whose property they are to be found. Four of them measure 12m x 3m,
two are 12.4m x 1.2m while the remaining three measure 9m x 4m, 9m x 3m and
3.5m x 2.8m respectively. Two are billboards while the other signs are attached to
buildings.

[2]   In September 2010, the City (the respondent in this appeal) launched motion
proceedings in the Western Cape High Court, Cape Town, alleging that each of
these signs lacked the requisite permission required under the Bylaw for their
erection and display.  It also alleged that the signs contravened the National Building

1 Promulgated on 5 December in provincial Gazette 5801.

Regulations and Building Standards Act 103 of 1997, that certain of them
encroached upon land owned by the City, and that others offended the Roads
Ordinance 19 of 1976. It therefore sought an order that both declared the signs to be
unlawful and directed the appellants to remove them.

[3]   In opposing the application the appellants contended, inter alia, that the Bylaw
was invalid as it offended the Constitution. In a counter application, the first
appellant, sought a declaratory order to that effect.  The high court (Louw J) rejected
the appellants’ argument in regard to the alleged invalidity of the Bylaw and, as the
necessary permission under the Bylaw to use the signs and billboards had not been
obtained (this is common cause), it ordered the appellants to remove them.  It also
dismissed the first appellant’s counter application. With the leave of the high court,
nine of the original respondents (all save the second and tenth respondents cited in
the court below – referred to in this appeal as the second and tenth appellants)
appeal to this court against that order.

[4] The appellants correctly conceded that if the Bylaw is valid the signs are
unlawful, in which event the remaining issues relating to their alleged unlawfulness
are solely of academic interest. The validity of the Bylaw is therefore the essential
issue which has to be decided. But before doing so, it is necessary to address a
preliminary issue.

[5] In 2010 the City brought proceedings similar to the present against a
company known as Bouley Properties (Pty) Limited (Bouley) in the Western Cape
High Court, Cape Town. As in the present case, Bouley sought to impugn the
constitutional validity of the Bylaws by way of a counter-application seeking an order
declaring the Bylaw to be inconsistent with the Constitution and therefore invalid. Its
argument in that regard was to all intents and purposes identical to that now raised
by the appellant. In a judgment delivered on 21 December 2010,2 the high court
(Cleaver J) held that the Bylaw was not constitutionally invalid, and dismissed
Bouley’s counter-application. Bouley proceeded to attempt to appeal on two fronts.
First, it applied to the Constitutional Court under Rule 19(2) of the rules of that court

2 City of Cape Town v Bouley Properties (Pty) Ltd (9410/2012) [2010] ZAWCHC.

for leave to appeal directly to it against the high court’s order. At the same time it
also applied to the high court for leave to appeal against its order. When the high
court refused the latter application, Bouley applied to this court3 for such leave.

[6]   None of these attempts bore fruit.  On 1 February 2011 the Constitutional Court
unanimously dismissed Bouley’s application for leave to appeal, stating in its order
that it had ‘concluded that the application should be dismissed, with costs, as it
bears no prospects of success’. Thereafter on 4 May 2011, this court dismissed the
application for leave to appeal lodged with it.

[7] The respondent argued, both in this court and in the court below, that the
Constitutional Court’s dismissal of Bouley’s application for leave to appeal amounts
to a binding precedent having the effect that the Bylaw passes constitutional muster
and is valid.4 For this reason alone, so the respondent argued, the appeal should
fail.

[8] In my view this cannot be accepted. The principles at issue had not been
debated before the Constitutional Court in open court nor adjudicated upon in a fully
reasoned judgment and the reasons why the court concluded that Bouley’s
application had no reasonable prospects of success are unknown. In these
circumstances it cannot be said that the Constitutional Court necessarily agreed with
all the reasoning of Cleaver J in the high court and its order  ‘might mean no more
than that, whether for the reasons in the judgment, or for other legal considerations,
there is no reasonable prospect of a different order being granted on appeal’.5

[9]   Consequently, as a matter of principle, even though in the light of the limited
issue raised in the application (the alleged invalidity of the Bylaw) one is hard-
pressed to think of any reason that could have motivated the decision other than the
opinion that the Bylaw is valid, the refusal of Bouley’s application cannot be
construed as the Constitutional Court placing its imprimatur on the reasoning of the

3 Under s 21(2) of the Supreme Court Act 59 of 1959.
4 The court a quo found it unnecessary to deal with this issue as it was not persuaded that the high
court’s judgment in Bouley was clearly wrong, and for that reason alone felt it was binding.
5 Goldstone J in Mphahlele v The First National Bank of South Africa Ltd 1999 (2) SA 667 (CC) para
18.

high court. In my view, then, such refusal did not create a binding precedent on the
constitutional validity of the Bylaw. (I find a measure of reassurance in reaching this
conclusion by knowing that in a number of foreign jurisdictions having not dissimilar
procedures, the refusal of leave to appeal without detailed reasons has not been
regarded as creating a binding precedent of the higher court.6)

[10] I therefore turn to the issue of the validity of the Bylaw. It may be useful to
place it in its historical context. Since at least September 1958 when it was by
regulation7 vested with the necessary authority, the City has enjoyed the power to
regulate outdoor advertising within its area of jurisdiction.  Thereupon in 1966, the
City passed Bylaw 1959 of 1966 relating to outdoor advertising, s 6 of which
contained a blanket ban on so-called ‘third party advertising’ (more about which will
follow in due course). In October 1999 in City of Cape Town v Ad Outpost (Pty) Ltd
and others 2000 (2) SA 733 (C) the Western Cape High Court struck down s 6 as
being inconsistent with s 16(1) of the Constitution, but suspended its declaration of
invalidity for a period of six months in order to enable the City to rectify the defects it
had found. Although that period lapsed on 1 April 2000, it unfortunately took the City
until 27 April 2000 to react. This it did by adopting a new bylaw which replaced the
whole of Bylaw 1959 of 1966. Then on 5 December 2001 the City promulgated the
Bylaw which lies at the heart of the present debate.

[11] The appellants’ initial argument was that the City had lacked the necessary
legislative authority to enact the Bylaw. This was based on the contention that
although the City could legislate in respect of public property, it could not do so in
respect of property in private hands, and that by seeking to regulate signs and
advertisements situated on both private and public property, it had acted beyond its
powers.

6 See eg Hughes Tool & Co v Transworld Airlines Inc 409 US 363 at 411; Maryland v Baltimore Radio
Show Inc 338 US 912 at 917-919; Hopfmann et al v Connolly et al 471 US 459 at 461; Supreme
Court Employees Welfare Association v Union of India 1990 AIR 334 1989 SCR (3) 488 at 504-5;
M/s. Rup Diamonds v Union of India 1989 AIR 674 1989 SCR (1) 13 at 17-18.
7 Standard Regulations Relating to Advertising Signs and the Disfigurement of the Front or Frontages
of Streets promulgated in Provincial Notice 593 of 1958 on 26 September 1958.

[12] Although raised specifically in the appellants’ heads of argument, I
understood leading counsel for the appellant to have abandoned this point during
argument, stating that it was ‘a given’ that the City could regulate advertising within
the bounds of its jurisdiction. But the point was resuscitated by appellants’ junior
counsel in reply, and so I must deal with it.

[13] The issue may be disposed of briefly. Under s 56(1) of the Constitution a
municipality has executive authority in respect of, and has the right to administer, the
local government matters listed in Part B of Schedule 4 and Part B of Schedule 5 of
the Constitution, while under s 152(2) a municipality may make and administer Laws
for the effective administration of the matters it has the right to administer.8 Part B of
Schedule 5 of the Constitution lists ‘(b)illboards and the display of advertisements in
public places’ as matters of local government falling within municipal competence.
However, as private property cannot be construed as being a ‘public place’, a
concept further defined in the Bylaw as meaning ‘any public road, public street,
thoroughfare, bridge, subway, footway, foot pavement, foot path, sidewalk (or similar
pedestrian portion of a Road Reserve), lane, square, open space, garden, park or
enclosed place vested in the  Municipality, or other state authority or indicated as
such on the Surveyor General’s records, or utilised by the public or zoned as such in
terms of the applicable zoning scheme’, the appellants argued that the Bylaw could
only regulate advertising in places so defined as being public.  However, so the
argument went, as the Bylaw purports to give the City the authority to regulate signs
generally, regardless of their nature and irrespective of their location ─ and indeed in
certain instances specifically regulates advertising of signs on private property, eg
window signs which are defined as meaning signs ‘which are temporarily or
permanently painted on or attached to the window height and glass of building’ – this
fell beyond the City’s legislative competence.

[14] In my view this argument cannot be accepted. In dealing with a similar
argument in Bouley, the high court said the following in regard to the meaning of the
provisions of Part B of Schedule 5:

8 Compare Johannesburg Municipality v Gauteng Development Tribunal 2010 (6) SA 182 (CC) paras
54-57.

‘Since the City already has authority over public places in terms of Part B of Schedule 5,
there would clearly be no need for it to be granted a separate authority to regulate
advertisements in public places. Consequently, the meaning of the term in relation to
advertising must be different from the meaning of “public place” as generally understood and
as defined. There is a further reason why the phrase should not be interpreted in the
manner proposed by [appellant’s] counsel. Since the phrase “in public places”9 qualifies the
display of advertisements only and does not apply to billboards, the interpretation proposed
by [appellant] would result in the City having authority to regulate billboards on private
property, but not signs on private property. This could clearly not have been intended. A
further result of accepting [appellant’s] interpretation would be that the City would not have
the authority to regulate outdoor advertising on property owned by the City, as the definition
of “public places” in the By-Law includes land which is vested in the City of other state
authority.’

[15] Not only do I find myself in respectful agreement with this reasoning, but the
appellants’ argument also overlooks the basic premise that an advertisement is a
form of communication which takes place between at least two parties; the
advertiser and the person whose custom the advertiser seeks to attract.  Indeed it is
for this reason that in order to attract as many potential customers as possible
advertising hoardings, billboards and the like are generally situated alongside public
places, roads, streets and thoroughfares. I therefore do not see how an advertiser
who places its advertisement on private property can be said not to be advertising in
public where its communication is directed at and received by people frequenting
public places.

[16]    Moreover, two of the most important objectives sought to be attained by
regulating outdoor advertising are the prevention of visual pollution and the
furtherance of road safety, neither of which could be achieved if the narrow
interpretation the appellants seek to place on the phrase ‘advertisements in public
places’ were to be accepted. As was pointed out by the high court in Bouley,10 if the
City lacked authority to regulate outdoor advertising on private property ‘the
uncontrolled proliferation would then ensue to the detriment of the local community’,

9  In the Bylaw.
10 Para17.

a result which the high court correctly observed would be ‘absurd and could not
have been contemplated by the drafters of the Constitution.’

[17] In the light of these considerations I have no difficulty in concluding that  the
City was perfectly entitled to regulate outdoor advertising signage erected upon
private property and that the appellants’ initial point objecting to its competence to do
so is groundless.

[18] I turn to the second leg of the appellants’ argument, namely, that the Bylaw
impermissibly differentiates between first party and third party advertising.  The
former, referred to as ‘locality bound advertising’ in the Bylaw, is defined as
meaning:
‘[A]ny sign displayed on a specific erf, premises or building and may include . . . such a sign
on municipal owned land, adjacent to, abutting on and/or within 5 metres of the
aforementioned erf; premises or building which sign refers to an activity product service or
attraction; located, rendered or provided on or from that erf or those premises.’
On the other hand third party advertising is defined as follows:
‘[T]he advertising of goods or services that are not made, procured, sold or delivered from
the property on which the sign and/or sign advertising of those goods or services is fixed or
placed, and includes advertising which is not locality bound as well as the display of a sign
which is made, procured or sold from the property but advertises goods or services which
are not made, procured, sold or delivered from that property.’

[19] Fundamental to the appellants’ case on this issue is the manner in which
these different categories of signs are dealt with in the Bylaw. These differences
include the following:
(a)
certain first party signs do not require municipal approval at all whereas all
third party signs need it;
(b)
once granted, a first party sign carries with it so-called ‘evergreen approval’ in
that it endures without the necessity to renew it whereas the approval of third party
signs lasts for no more than five years and carries with it no guarantee of renewal;
(c)
the application fee for third party signs is considerably higher than that for first
party signs;
(d)
more stringent restrictions are placed on the dimensions of third party signs
than those relating to first party signs;

(e)
free standing third party signs are subject to more onerous linear spacing
requirements than first party signs;
(f)
third party signs may not be erected within 80m of traffic lights at
intersections, a restriction that does apply in respect of first party signs.

[20] Relying upon the requirement prescribed in Harksen v Lane NO 1998 (1) SA
300 (CC) para 53 that a differentiation between people or categories of people must
bear a rational connection to a legitimate government purpose, it was argued by the
appellants that there can be no conceivable connection between these differences
and any legitimate government purpose. The appellants further argued that such
differences fly in the face of the right of property owners to use their properties as
they see fit, including their right to derive income from their properties by allowing
third parties to advertise there.

[21] On the other hand, the City contended in response that it is a more intrusive
limitation upon rights to inhibit an owner from advertising its own product on its own
property than to restrain a third party from advertising on the same site. It also
argued that advertising by first parties not only allows the source of the
advertisement to be immediately identified by its location; that due to the natural
beauty of the City and its considerable cultural history, the need to regulate outdoor
advertising in the city is of paramount importance; that third party signage
contributes more to visual clutter pollution in Cape Town than first party advertising;
and that concerns in regard to traffic safety justify stricter controls of third party
signs, particularly those near traffic lights and at other places of potential danger.

[22] It must be remembered that the Constitution has endowed the City with the
power to regulate outdoor advertising within its precincts. It is not for a court to
substitute its economic and social beliefs for the City’s legislative capability and to
decide what the City ought or ought not to do. If the City’s legislation has a rational
legislative purpose which is not arbitrary the courts cannot interfere with its
function.11
As
was
stated
by
O’Regan
J
in
East
Zulu
Motors
v
Empangeni/Ngwelezane Transitional Local Council 1998 (2) SA 61 (CC) para 24:

11 See eg S v Lawrence; S v Negal; S v Solberg 1997 (4) SA 1176 (CC) paras 41 and 44 and
Cheadle, Davis, Haysom South African Constitutional Law: The Bill of Rights § 4.6.1.1.

‘The first question to be answered in any equality challenge, therefore, is whether the
governmental action or regulation under consideration is rational. The question is not
whether the government may have achieved its purposes more effectively in a different
manner, or whether its regulation or conduct could have been more closely connected to its
purposes. The test is simply whether there is a reason for the differentiation that is rationally
connected to a legitimate government purpose.’

[23]   In regard to the question of rationality, the appellants dispute certain of the
underlying facts relied upon by the City to justify the Bylaw. In particular they dispute
that third party signage makes a greater contribution to visual pollution than first
party signs and that there is any necessity to distinguish between first and third party
signs situated close to traffic lights. Each side has offered different facts and
opinions on these issues but, at the end of the day, I do not think this dispute carries
the day one way or the other. What is of importance is that the parties recognise that
signs do create visual pollution and, whether proven scientifically or not, the potential
of advertising signage to distract a driver’s attention at an area of a roadway where
utmost concentration is required must be a valid consideration to take into account in
considering whether signs should be permitted in such a situation. There can
therefore be no doubt that the Bylaw has a rational connection to a legitimate
government purpose. As Davis J observed in Ad Outpost,12 correctly in my view:
‘The restriction of third party advertising was designed to ensure that the rich environment of
Cape Town should be protected. Clearly there is a rational distinction between own party
advertising in that it would be a far more serious invasion of a person’s rights to prevent a
person advertising his or her own product on such person’s premises. Thus an
understandable distinction can be drawn between a prohibition of own party advertising and
third party advertising. Furthermore, applicant has proclaimed as an objective the
preservation of the unique environmental heritage of Cape Town. In exercising its powers of
control of advertising it has chosen to curb third party advertising to minimise environmental
damage. This prohibition of third party advertising as opposed to own party advertising
constitutes, in my view, a rational distinction. For this reason I cannot find that the Bylaw has
breached a constitutional guarantee . . .).’

12 At 744D-F.

[24] In addition to the factors mentioned by the learned judge, the City stressed
before us that the different time periods for which first party and third party signs are
approved enables it to reassess the continued desirability of permitting an approved
advertising sign to continue to be displayed in the light of changing circumstances,
and that the exemption of first party signs from the linear spacing requirements
imposed on third party signs allows owners to advertise their businesses wherever
they are located. Both of these considerations provide a rational and legitimate
purpose to distinguish between first and third party advertising.

[25] I have not lost sight of the fact that commercial speech is worthy of protection,
but the City was perfectly entitled to regulate outdoor advertising within its municipal
precincts and even though, in doing so, it differentiated in certain respects between
first and third party signage, in my view it did not act arbitrarily but for a rational and
legitimate purpose. The differentiation between first and third party advertising thus
does not visit the Bylaw with invalidity.

[26] I turn now to the third leg of the appellants’ argument, namely, that the Bylaw
should be struck down as it is vague and overbroad. The foundation of this argument
is that laws should be ‘written in a clear and accessible manner’13 and if not, should
be struck down. With limited exceptions, s 1 of the Bylaw provides that a person
shall not ‘display any advertisement’ or ‘erect or use any sign or advertising structure
for advertising purposes’ without the necessary approval from the City or any other
applicable legislation. The appellants’ argument is that these prohibitions are not
clearly defined and rendered nugatory as the respective definitions of
‘advertisement’, ‘advertising structure’ and ‘sign’ are so vague that they cannot be
determined. In Part A of the Bylaw these concepts are defined  as follows:
‘“Advertising structure” means any physical structure built or capable of being used to
display a sign.
“Advertisement” means any representation of a word, name, letter, figure or object of an
abbreviation of the word or name, or any symbols; or any light which is not intended solely
for illumination or as a warning against any dangers and “advertising” has a similar meaning.
. . .

13 Affordable Medicines Trust v Minister of Health 2006 (3) SA 247 (CC) para 108.

“Sign” means any object, product, replica, advertising structure, mural, device or board
which is used to publicly display a sign or which is in itself a sign; and includes a poster and
a billboard.’

[27] Like any other legislation, reasonable certainty and not perfect lucidity is
required in respect of a municipal bylaw.14 But while the language used in the
definitions quoted above may not be a model of lucidity, I have no doubt that any
reasonable reader will understand the Bylaw to seek to regulate outdoor advertising
in the urban area of the City. That is readily apparent from the preamble which
records that the object of the Bylaw ‘is to regulate outdoor advertising in the
jurisdiction of the City of Cape Town’ and that it ‘sets out the procedures to be
followed and the criteria used when obtaining approval for a sign applicable to
outdoor advertising in the City of Cape Town.’

[28] I am also of the opinion that the definitions, too, are reasonably certain.
Moreover it can be regarded as trite that a definition in an enactment is not to be
slavishly applied but must give way to the ordinary meaning of the word where the
context so indicates. Thus In Town Council of Springs v Moosa 1929 AD 401 at 416-
7, De Villiers ACJ, after quoting with approval the observation in The Queen v The
Justices of Gloucestershire15 that an interpretation clause ‘merely declares what . . .
may be comprehended within that term, where the circumstances require that they
should’, went on to say:
‘(A)n interpretation clause has its uses, but it also has its dangers, as it is obvious from the
present case. To adhere to the definition regardless of subject-matter and context might
work the gravest injustice. . ..’16
Despite the lapse of some 86 years, that observation remains as valid today as it
was then.

[29] The argument in regard to vagueness centred mainly on the definitions of
‘advertisement’ and ‘advertise’. Both these concepts are of simple context and well
known. Thus, for example, The Concise Oxford English Dictionary (12thed) defines

14 See Bertie van Zyl (Pty) Ltd v Minister of Safety and Security 2010 (2) SA 181 (CC) para 103.
15 The Queen v The Justices of Gloucestershire 112 ER 554.
16At 417.

the verb ‘advertise’ as meaning to ‘publicise (a product, service or event) in order
to promote sales or attendance’ or to ‘make (something known)’ and the noun
‘advertisement’ as being ‘a notice or display advertising something’. The definition of
an advertisement in the Bylaw must be viewed with that meaning in mind.

[30] As the Bylaw’s definition of ‘advertisement’ makes no mention of the various
representations referred to being directed towards these customary understood
purposes, it was presumably intended to bring within the confines of the word
something which otherwise might arguably not have fallen within its normal meaning.
Thus for example a representation merely of a brand name of a well-known
manufacturer or product, or of a mere letter (such as the ‘f’ used by a well-known
internet social networking site), or of a well-known logo or symbol (such as the
famous ‘tick’ of a well-known sportswear company or the singing bird of another
social networking site) would by itself alone be intended to be regarded as an
advertisement under the definition. So too would a set of flashing lights designed to
attract attention to a particular commercial outlet.

[31]   Significantly, the definition of ‘advertisement’ was not coined solely by those
responsible for the drafting of the Bylaw. It was clearly plagiarised from the definition
of the word in the Advertising on Roads and Ribbon Development Act 21 of 194017
which regulates outdoor advertising on rural roads. Despite my research, I have
been unable to find any decision in which that definition required judicial
interpretation during the 73 years it has been on the statute books. The probable
explanation for this is that the Act and its definition are clear. A reading of the Act, as
too the Bylaw, shows that an ‘advertisement’ is what we all know an advertisement
to be as amplified by the additional connotation conveyed by the definition.

[32]   By a similar process of reasoning, there is to my mind also nothing so vague
about the definition of a ‘sign’ in the Bylaw which is likely to confuse a reasonable

17 Which reads: ‘”advertisement” means any visible representation of a word, name, letter, figure or
object or of an abbreviation of a word or name, or of any sign or symbol; or any light which is not
intended solely for illumination or as a warning against any danger.’

person. Again, and indeed as the definition provides, a sign is a sign and includes
a billboard or a poster. I therefore find myself in agreement with the learned judge in
the court a quo who said:
‘While broad definitions are provided for the terms “sign”, “advertisement”, “advertising” and
“advertising structure”, these definitions are not in my view inappropriate since the City . . .
needs to be able to regulate all outdoor advertising, including new forms of advertising
which may arise. The fact that there is no reference to outdoor advertising in the definition
does not mean that someone wishing to erect a sign or an advertisement will be in any
doubt as to the fact that he or she may not do so without the permission of the City. I do not
agree with the submission that the definition of a sign is circuitous. While there may be
some overlapping in the definition, the words “or which is in itself a sign”, do not result in the
definition being vague in the sense advanced by Bouley. As counsel for the City pointed out,
in order to avoid absurdity, all that needs to be done is to apply the normal meaning or the
dictionary definition of the word “sign” when it appears in the body of the Bylaw’s definition. I
am accordingly of the view that on a proper purposive interpretation and in the context of the
text as a whole, the Bylaw is not impermissibly vague or overbroad.’

[33]   In the light of these considerations, the appellants’ attack upon the validity of
the Bylaw is without merit and the counter-application to have it declared invalid was
correctly dismissed. This renders it unnecessary to decide the various other issues
raised in the court below, namely, either the alleged breaches of the National
Building Regulations and Buildings Standards Act 103 of 1977 and the Roads
Ordinance No 19 of 1976, or the alleged encroachment of certain of the signs upon
the City’s property. As the necessary permission under the Bylaw had not been
obtained for the signs in question, and for that reason alone the City has to succeed,
all such further issues become of academic interest.

[34] Consequently, apart from costs, the only further matter to be dealt with is the
appellants’ suggestion that the court a quo had erred in granting permanent
interdictory relief against them as there was another satisfactory remedy available,
namely, the laying of criminal charges for breaches of the Bylaws.

[35] The City contended that history has shown that the laying of criminal charges
had proved to be ineffectual in the past. Delays arising in the prosecution process,
inter alia due to representations made on behalf of the persons charged, had
resulted in unlawful signs remaining on display and continuing to generate income

for the accused for lengthy periods. In the light of this and ‘the relatively low
maximum sentences that are handed down by the criminal courts and the fact that
the criminal courts lack the power to grant orders of the kind sought in this case,
namely that the offending signs be removed’ the court a quo observed that ‘criminal
proceedings do not constitute an adequate alternative remedy in a case such as the
present’.

[36] I agree. In my view there is no reason why an interdict should not be granted
to stop unlawful signs being displayed in breach of the Bylaw, and while a criminal
prosecution may well follow upon an offender making itself guilty of unlawful
conduct, it would be a sad day if the criminal courts were to be clogged by a vast
number of cases of such a nature. The court a quo was quite correct to have granted
the interdict that it did.

[37] The final issue to consider is that of costs. It was argued by the appellants
that they were seeking to enforce a constitutional right and that, consequently, even
if unsuccessful, they should not pay the City’s costs. However, as counsel for the
appellants readily conceded, the fact of the matter is that this litigation is commercial
in nature in that the appellants would not have sued had they not been making
money out of their advertising (indeed the first appellant’s business is to place on
outdoor advertisements). The appellants’ private commercial interests were
paramount and, that being, so I see no reason why they should not pay the City’s
costs.18

[38] The appeal is dismissed with costs, including the costs of two counsel.

18 Rootman v President of RSA [2006] JOL 17547 (SCA) para 14.

______________________
L E Leach
Judge of Appeal

APPEARANCES:

For Appellant:

J Heunis SC (with him M Osborne)

Instructed by:

Ashersons Attorneys, Cape Town

Webbers Attorneys, Bloemfontein

For Respondent:

A Breitenbach SC (with him R Paschke)
Instructed by:
Fairbridges Attorneys, Cape Town

McIntyre & Van der Post, Bloemfontein

THE SUPREME COURT OF APPEAL
OF SOUTH AFRICA

MEDIA SUMMARY – JUDGMENT DELIVERED IN THE SUPREME COURT OF
APPEAL

From:  The Registrar, Supreme Court of Appeal
Date:  28 March 2013
Status:  Immediate

Please note that the media summary is intended for the benefit of the media and does not
form part of the judgment of the Supreme Court of Appeal

Neutral citation:
Independent Outdoor Media v City of Cape Town (222/2012) [2012]
ZASCA 46 (28 March 2013)

In December 2001, the City of Cape Town promulgated its Outdoor Advertising and
Signage Bylaw 10518 regulating outdoor advertising, billboards etc within the
municipal precincts of the city. In 2010, a company known as Bouley Properties
sought an order in the Western Cape High Court declaring the Bylaw to be
constitutionally invalid. That application was dismissed, as were applications for
leave to appeal both to the Supreme Court of Appeal and the Constitutional Court.

Subsequently the City sought an order against the present appellants, directing them
to remove certain outdoor advertisements which had been erected without the
necessary permission required under the Bylaw. The appellants responded by also
contending that the Bylaw was invalid, relying upon the same grounds
unsuccessfully advanced in the Bouley matter. The Western Cape High Court held
against the appellants, ordering them to remove the offending signs and dismissing
a counter-application in which an order was sought declaring the Bylaw to be invalid.

The appellants appealed to the Supreme Court of Appeal, contending (a) that the
City had lacked the necessary legislative authority to enact the Bylaw (b) that the
differentiation between first party and third party advertising in the Bylaw rendered it
unconstitutional, and (c) the Bylaw was void for vagueness.

The Supreme Court of Appeal today ruled against the appellants. It held that the City
had indeed had the necessary legislative authority, that the differentiation that there
was between first party and third party advertising had a rational government
purpose, and that the Bylaw was not void for vagueness. The court concluded that
the Bylaw was therefore not invalid. The appeal was dismissed with costs.