Prior notification of a concentration – Case M.12336 – NDG / ADCG / ASCEND COMMERCE – Candidate case for simplified procedure
Date: 2026-02-06
Institutions: Directorate-General for Competition, European Commission
Subjects: customers, economic concentration, electronic commerce, information technology industry, merger control, provision of services, technology, telecommunications








C_202600865EN.000101.fmx.xml












Official Journal of the European Union


EN
C series













C/2026/865


6.2.2026






Prior notification of a concentration
Case M.12336 – NDG / ADCG / ASCEND COMMERCE
Candidate case for simplified procedure
(Text with EEA relevance)
(C/2026/865)


1.   
On 28 January 2026, the Commission received notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1).
This notification concerns the following undertakings:






—


NTT DOCOMO GLOBAL, Inc. (‘NDG’, Japan), controlled by NTT, Inc. (Japan),










—


Ascend Digital Commerce Group Co., Ltd. (‘ADCG’, Thailand), controlled by Charoen Pokphand Group Co., Lid. (Thailand),










—


Ascend Commerce Company Limited (‘Ascend Commerce’, Thailand), controlled by Charoen Pokphand Group Co., Lid. (Thailand).




NDG and ADCG will acquire within the meaning of Article 3(1)(b) and 3(4) of the Merger Regulation joint control of the whole of Ascend Commerce.
The concentration is accomplished by way of purchase of shares.


2.   
The business activities of the undertakings concerned are the following:






—


NDG is a global provider of telecommunications services mainly focused on integrated ICT solutions, global solutions, regional communications, real estate, energy and other businesses,










—


ADCG operates technology driven businesses which are active in the agro-industry and food, retail and distribution, media and telecommunications, fintech, e-commerce and digital solutions, cloud and data services, property development and infrastructure, automotive and industrial products, pharmaceutical, banking and finance.






3.   

The business activities of Ascend Commerce are the following: it develops and provides e-commerce and marketplace platforms, customer loyalty programs and technology solution services, including staffing service for engineers and other technology staff, customized software development and sales of POS hardware.



4.   
On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved.
Pursuant to the Commission Notice on a simplified treatment for certain concentrations under Council Regulation (EC) No 139/2004 on the control of concentrations between undertakings (2), it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.


5.   
The Commission invites interested third parties to submit their possible observations on the proposed concentration to the Commission.
Observations must reach the Commission not later than 10 days following the date of this publication. The following reference should always be specified:
M.12336 – NDG / ADCG / ASCEND COMMERCE
Observations can be sent to the Commission by email or by post. Please use the contact details below:
Email: COMP-MERGER-REGISTRY@ec.europa.eu

Postal address:





European Commission




Directorate-General for Competition




Merger Registry




1049 Bruxelles/Brussel




BELGIQUE/BELGIË







(1)  
            OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

(2)  
            OJ C 160, 5.5.2023, p. 1.


ELI: http://data.europa.eu/eli/C/2026/865/oj
ISSN 1977-091X (electronic edition)