Prior notification of a concentration (Case M.11901 – HIG CAPITAL / KANTAR MEDIA) – Candidate case for simplified procedure
Date: 2025-06-26
Institutions: Directorate-General for Competition, European Commission
Subjects: Asia, Europe, South America, United States, advertising, economic concentration, investment company, mass media, merger control, opinion poll, provision of services








C_202503566EN.000101.fmx.xml












Official Journal of the European Union


EN
C series













C/2025/3566


26.6.2025






Prior notification of a concentration
(Case M.11901 – HIG CAPITAL / KANTAR MEDIA)
Candidate case for simplified procedure
(Text with EEA relevance)
(C/2025/3566)


1.   
On 17 June 2025, the Commission received notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 (1).
This notification concerns the following undertakings:






—


H.I.G. Europe Middle Market Holdings, L.P. (‘H.I.G. EU MM’, Canada), controlled by H.I.G. Capital, LLC (‘H.I.G. Capital’, United States of America),










—


Kantar Media Intelligence SAS (France), Kantar Media France SAS (France), Kantar Media Netherlands Holdings B.V. (Netherlands), and Kantar Media Netherlands TGI Holdings B.V. (Netherlands) (together, ‘Kantar Media’).




H.I.G. EU MM will acquire within the meaning of Article 3(1)(b) of the Merger Regulation sole control of the whole of Kantar Media.
The concentration is accomplished by way of purchase of shares.


2.   
The business activities of the undertakings concerned are the following:






—


H.I.G. EU MM is an investment fund focused on investments in small and medium-sized enterprises mainly in Europe, typically of up to USD 1 billion (depending on the specific industry sector), with high-quality, value-added products and favourable growth prospects. H.I.G. EU MM is managed by H.I.G. Capital, LLC, a global private equity and alternative assets investment firm based in Miami, United States of America,










—


Kantar Media is a global provider of media measurement and analytics related to audience behaviour, advertising effectiveness, and media consumption patterns in Europe, Asia, the United States of America and South America. Kantar Media offers data-driven solutions that help brands, agencies and media owners optimize their marketing strategies and drive measurable results.






3.   
On preliminary examination, the Commission finds that the notified transaction could fall within the scope of the Merger Regulation. However, the final decision on this point is reserved.
Pursuant to the Commission Notice on a simplified treatment for certain concentrations under Council Regulation (EC) No 139/2004 on the control of concentrations between undertakings (2) it should be noted that this case is a candidate for treatment under the procedure set out in the Notice.


4.   
The Commission invites interested third parties to submit their possible observations on the proposed concentration to the Commission.
Observations must reach the Commission not later than 10 days following the date of this publication. The following reference should always be specified:
M.11901 – HIG CAPITAL / KANTAR MEDIA
Observations can be sent to the Commission by email or by post. Please use the contact details below:
Email: COMP-MERGER-REGISTRY@ec.europa.eu

Postal address:





European Commission




Directorate-General for Competition




Merger Registry




1049 Bruxelles/Brussel




BELGIQUE/BELGIË







(1)  
            OJ L 24, 29.1.2004, p. 1 (the ‘Merger Regulation’).

(2)  
            OJ C 160, 5.5.2023, p. 1.


ELI: http://data.europa.eu/eli/C/2025/3566/oj
ISSN 1977-091X (electronic edition)