Are you communicating your Horizon Europe project?.
Date: 2022-08-01
Institutions: European Research Executive Agency
Subjects: EU financing, Framework Programme for Research and Development, communications policy, research programme

ARE YOU COMMUNICATING YOUR 
HORIZON EUROPE PROJECT?

Why communicate?

Article 17 of the Horizon Europe grant agreement:
Obligation to promote the action and its results

✓  Attract the best experts to your team

✓  Share best practices with others

✓  Promote your project’s activities and results 

✓  Trigger new collaborations & opportunities

✓  Generate market demand for the products  
     or services developed 

✓  Raise citizens’ awareness of how their money  
     is spent

✓  Show the success of European collaboration

✓  It is a legal obligation

Beneficiaries must promote the action and its  

results by providing targeted information  

to multiple audiences in a strategic  

and effective manner (including to the public).

Communicate your project

to  promote  your  project  and 

is  
A  comprehensive  communication  strategy 
crucial 
its  
results.  Your  plan  should  define  clear  objectives  
adapted to a range of target audiences. It should be  
proportionate to the scale of your project.

Build your own communication strategy

Go digital: 

•  Website, videos
•  Social media (your account and your  

institution’s)
•  Newsletters
•  Factsheets

Build networks:

•  Events (i.e. conferences, symposia)
•  Project & experts meetings 
•  Reach out to the media

     Be strategic: allocate resources, involve  
     professional communicators and ensure  
     continuity. 

     Set your goals and objectives: make clear what         
     you want to achieve with your communication    
     strategy, and how. 

     Define your audience: include all relevant target    
     groups and tailor your content to each  
     audience. Do you have a media list relevant  
     to your area? 

     Choose your message: is it news? Share it with    
     your audience. Keep it simple and remember to   
     tell a story; do not just list the facts. 

     Use a channel that will  reach your target  
     audience. Remember to let your Project  
     Officer and National Contact Point  know  
     about your achievements! 

     Evaluate your efforts: set simple indicators to   
     measure your success.

Acknowledge EU funding

Article 17.2 of the Horizon Europe grant agreement: 
Visibility - European flag and funding statement

Find guidance and download the EU emblem: https://europa.eu/!m83Myq

How can the European Research
Executive Agency (REA) support you?

Visit our Communication page

Has your project won an important scientific 
award? Have you made a ground-breaking  
discovery and are featured in the press? 

            Contact your Project Officer via  
            the Communication Centre tool  
            in the Funding and Tenders Portal 

Don’t forget to inform your project officer!  
REA’s Communication team can help promote by:
•  Proposing your project’s success story for  
inclusion in the European Commission’s  
free-of-charge communication channels.

•  Highlighting & multiplying your news  

and results through our own  
and the Commission’s social media channels 
(please tag us!)

REA on Twitter

REA on Linkedin

European Research Executive Agency

ISBN: 978-92-95080-47-8
Catalog number: JW-07-22-776-EN-N
DOI: 10.2848/078892

© European Union, 2022