Case C-71/16 P: Appeal brought on 9 February 2016 by Comercializadora Eloro, S.A. against the judgment of the General Court (Fourth Chamber) delivered on 9 December 2015 in Case T-354/14 Comercializadora Eloro v OHIM — Zumex Group (Zumex)
Date: 2016-02-09
Institutions: Court of Justice
Subjects: EU trade mark, export (EU), fruit juice, import (EU), registered trade mark, trade-mark law








C_2016191EN.01000601.xml










30.5.2016   


EN


Official Journal of the European Union


C 191/6





Appeal brought on 9 February 2016 by Comercializadora Eloro, S.A. against the judgment of the General Court (Fourth Chamber) delivered on 9 December 2015 in Case T-354/14 Comercializadora Eloro v OHIM — Zumex Group (Zumex)

(Case C-71/16 P)
(2016/C 191/09)
Language of the case: Spanish

Parties


Appellant: Comercializadora Eloro, S.A. (represented by: J.L. de Castro Hermida, lawyer)

Other parties to the proceedings: European Union Intellectual Property Office (EUIPO) and Zumex Group, S.A.

Form of order sought

The appellant claims that the Court should:






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as regards the submission of evidence, deem adduced and admitted the documentary evidence submitted at the end of the appeal procedure which was resubmitted with the application initiating the action and is numbered from Document No 1 to Document No 7, as specified in the list of annexes appended to that application.










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hold, on the basis of the documents filed in the administrative procedure, that the applicant (Comercializadora Eloro, S.A.) has provided sufficient proof of real and genuine use in the relevant period and territory of its mark JUMEX for fruit juices in Class 32.










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on account of the opponent — who is the appellant in the present proceedings — having proved use of the earlier mark, refuse registration of the mark applied for, ZUMEX, for all goods in Class 32 because of the likelihood of confusion on the part of consumers arising from the coexistence in the market of both marks, the similarity of the words and their identity in application.





Grounds of appeal and main arguments


First ground: infringement of Article 42(2) of the Community Trade Mark Regulation
 (1)
and Rules 22(2) and 22(3) of the Community Trade Mark Implementing Regulation
 (2)

The EUIPO Opposition Division found that the proof of use submitted by the opponent reached the minimum level required to declare that there had been genuine use of the mark during the relevant period and in the relevant territory.
The doubts expressed in the contested decision as to whether the goods sold to the Dutch firm ‘Nidera General Merchandise, B.V.’ actually entered EU territory are solely based on one piece of documentary evidence, namely: that firm’s website (available at www.ngm-int.com), in which it is stated that it is West African countries that are the destination for its commercial transactions
In that regard, the evidentiary value of the print-outs from that website must be rejected, since these date from the time when that evidence was first submitted and reviewed, that is, on or around 5 August 2011, which is eight years after the beginning of the relevant period for proof of use and three years following the end of that period. During that interval the trading activity and geographical ambit of the company in question could have varied significantly. Legal logic requires evidence adduced to refute the use of the mark to relate to the relevant period and not to several years after the end of that period.
The invoices submitted as evidence show that the Dutch firm ‘Nidera General Marchandise, B.V.’, established in Rotterdam, is not only the purchaser of the goods but also the consignee of the goods sold, which suggests that those goods entered EU territory.
The opponent has provided evidence that that firm belongs to the ‘Nidera’ corporate group that operates in several European countries, including Spain, through its subsidiary ‘Nidera Agro Comercial, S.A.’, which is a strong indication that the goods it purchased were destined for the European market.
The opponent having borne the burden of proof of use of its mark, and that use having been established by the provision of invoices of the sale of goods bearing the mark, the burden of proof must be reversed when the virtuality of that proof is argued. Thus the burden of proving, beyond mere conjectures and assumptions, that the proof adduced is insufficient must be borne by the trade mark applicant.

Second ground: infringement of Article 15(1)(b) of the Community Trade Mark Regulation

The fact that the Dutch firm ‘Nidera General Merchandise, B.V.’ appears in invoices as the consignee of the goods means that the goods cannot have been dispatched from the customs territory of the European Union under the external transit procedure, and implies that the goods actually entered the relevant territory, even though they were subsequently re-exported to Africa.
The judgment under appeal rejects the argument that import for the sole purpose of re-export constitutes genuine use of the mark, on the grounds that such an activity does not enable market share to be created and maintained. Nevertheless, this is analogous to the situation provided for in Article 15(1)(b) of the Community Trade Mark Regulation: affixing of the mark for the sole purpose of exportation, an activity which does not enable the creation and maintenance of a market share in the territory of the European Union either.

Third ground: infringement of Article 76(2) of the Community Trade Mark Regulation

It is clear from the provision and from the case-law that the general rule is the admission of allegations and evidence even when submitted out of time. Accordingly, the discretion conferred on EUIPO must be interpreted narrowly and require an explanation justifying refusal. Discretion does not mean arbitrariness or subjectivity.
The new invoices and packaging labels submitted at the end of the appeal procedure, numbered from Document No 1 to Document No 7, were fundamental for, having been issued by other European firms, they were capable of dispelling the doubts raised as regards the invoices issued by the Dutch firm ‘Nidera General Merchandise, B.V.’.
When providing proof of use of its mark, the opponent faced chronological difficulties: the evidence had to be gathered three years after such use, and geographical difficulties: the opponent is a Mexican company and its interests are mainly situated in the American continent.
Consideration of the chronological and geographical circumstances, and the fundamental importance of the documents submitted out of time for the resolution of the proceedings, should have led to those documents being admitted, resulting in a finding that there was proof of real and genuine use of the opponent’s earlier mark and enabling the required comparison of the marks at issue to be carried out in order to determine the existence of likelihood of confusion on the part of the consumer.


(1)  Council Regulation (EC) No 207/2009 of 26 February 2009 on the Community trade mark (codified version)

OJ 2009 L 78, p. 1


(2)  Commission Regulation (EC) No 2868/95 of 13 December 1995 implementing Council Regulation (EC) No 40/94 on the Community trade mark

OJ 1995 L 303, p. 1