Innobarometer 2015 : the innovation trends at EU enterprises : report.
Date: 2015-09-03
Institutions: Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
Subjects: aid to undertakings, company research, innovation, report, technological change

Flash Eurobarometer 415 

INNOBAROMETER 2015 - THE INNOVATION 
TRENDS AT EU ENTERPRISES 

REPORT 

Fieldwork: February 2015 

Publication: September 2015 

This survey has been requested by the European Commission, Directorate-General for Internal 
Market, Industry, Entrepreneurship and SMEs and co-ordinated by the Directorate-General for 
Communication. 

This document does not represent the point of view of the European Commission. 
The interpretations and opinions contained in it are solely those of the authors. 

Flash Eurobarometer 415 - TNS Political & Social 

 
               
    
                                                 
                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Project title 

Flash Eurobarometer 415  
“Innobarometer 2015 - The innovation 
trends at EU enterprises” 

Linguistic Version 

EN 

Catalogue Number 

ET-04-15-285-EN-N 

ISBN 

DOI 

978-92-79-47697-6 

10.2873/001395 

© European Union, 2015 

 
               
                                               
                                                 
                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Flash Eurobarometer 415 

Innobarometer 2015 - The innovation  
trends at EU enterprises 

Conducted by TNS Political & Social at the request of the 
European Commission, Directorate-General for Internal Market, 
Industry, Entrepreneurship and SMEs 

Survey co-ordinated by the European Commission,  
Directorate-General for Communication 
(DG COMM “Strategy, Corporate Communication Actions and 
Eurobarometer” Unit) 

 
               
                                               
                                                 
                                            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

TABLE OF CONTENTS 

INTRODUCTION .................................................................................................. 2 

EXECUTIVE SUMMARY ........................................................................................ 4 

1.  PROFILES OF COMPANIES DEVELOPING INNOVATIONS ............................... 7 

1.1.  What types of innovations? ....................................................................... 7 

1.2.  How much innovations represent in the company’s turnover .................. 19 

1.3.  Investment activities .............................................................................. 24 

2.  PROBLEMS AND PUBLIC SUPPORT RELATED TO THE COMMERCIALISATION 
OF (INNOVATIVE) GOODS OR SERVICES .......................................................... 34 

2.1.  Problems related to the commercialisation of goods or services ............. 34 

2.2.  Public support for the commercialisation of goods or services ................ 51 

3.  INVESTMENT IN INNOVATON ..................................................................... 59 

4.  THE ROLE OF DESIGN ................................................................................. 77 

5.  USE OF ADVANCED MANUFACTURING TECHNOLOGIES ............................... 82 

6.  USE OF INNOVATION AND PUBLIC PROCUREMENT..................................... 91 

6.1.  Involvement in public procurement ......................................................... 91 

6.2.  Including innovative goods or services as part of a public procurement 
contract ............................................................................................................ 98 

ANNEXES 

Technical specifications 
Questionnaire 
Tables 

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INTRODUCTION 

Innovation is  vital  not only  to  Europe’s  economic  growth,  but  also  to  Europe’s  ability  to 

compete  effectively  in  the  global  economy.  Recognition  of  this  importance  is  underlined 

by the work the European Commission undertakes to develop and implement policies and 

programmes  that  foster  and  support  innovation,  as  stressed  in  the  Investment  Plan  for 
Europe1.  

The  role  of  companies  as  primary  sources  of  innovation  and  engines  for  growth  and 

creation of jobs is fundamental. This Flash Eurobarometer is aimed at capturing the main 

behaviours  and  trends  of  EU  business  as  far  as  innovation  related  activities  are 

concerned. Carried out in the 28 Member States, as well as in Switzerland and the United 

States, it was designed to collect information on the profiles of innovative companies, to 

explore barriers to commercialisation, as well as identify the areas where public funding 

could best support innovation. 

The survey covered the following areas: 

  Profiles of companies that develop innovations, including the most common areas 

where innovations have occurred since January 2012; 

  The impact of innovations on turnover, and the proportion of turnover invested in 

innovation activities; 

  Barriers  to  commercialisation  of  both  innovative  and  non-innovative  goods  and 

services;  

  Preferred types of public support for the commercialisation of goods or services; 

  The role of design, and the use of advanced manufacturing technologies; 

 

Involvement in public procurement and the role innovation plays in this process. 

Where possible, comparisons with the previous survey will be made2. 

This survey was carried out by TNS Political & Social network in the 28 Member States of 

the  European  Union,  Switzerland  and  the  United  States  between  the  2nd  and  20th  of 

February  2015.  Some  14  118  companies  were  interviewed,  of  which  13  117  across  the 

EU28 Member States. The sample comprises companies employing 1 or more persons in 

manufacturing  (NACE  category  C),  services  (NACE  categories  G,  H,  I,  J,  K,  L,  M,  N,  R) 

and  the  industry  sector  (NACE  categories  D,  E,  F).  The  sample  was  selected  from  an 

international database, with additional sample from local sources where necessary.  

1 http://ec.europa.eu/priorities/jobs-growth-investment/plan/index_en.htm  
2 
follows 
http://ec.europa.eu/public_opinion/flash/fl_394_en.pdf  

survey 

similar 

from 

This 

on 

a 

Eurobarometer 

conducted 

in 

2014: 

2 

 
                                                           
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Interviews were conducted with key decision-makers of companies via telephone in their 

mother  tongue  on  behalf  of  the  European  Commission,  DG  Internal  Market,  Industry, 

Entrepreneurship and SMEs. The methodology used is that of Eurobarometer surveys as 

carried  out  by  the  Directorate-General  for  Communication  (“Strategy,  Corporate 
Communication Actions and Eurobarometer” Unit)3..  

A  technical  note  on  the  manner  in  which  interviews  were  conducted  by  the  Institutes 

within  the  TNS  Political  &  Social  network  is  appended  as  an  annex  to  this  report.  Also 
included are the interview methods and confidence intervals4. 

Note:  In  this  report,  countries  are  referred  to  by  their  official  abbreviation.  The 

abbreviations used in this report correspond to: 

BE 
BG  
CZ 
DK 
DE 
EE 
EL 
ES 
FR 
HR 
IE 
IT 
CY 
LV 

CH 
US 

Belgium 
Bulgaria 
Czech Republic 
Denmark  
Germany 
Estonia  
Greece 
Spain 
France 
Croatia 
Ireland 
Italy 
Republic of Cyprus*** 
Latvia 

ABBREVIATIONS 
LT 
LU 
HU 
MT 
NL 
AT 
PL 
PT 
RO 
SI 
SK 
FI 
SE 
UK  

Lithuania 
Luxembourg  
Hungary 
Malta 
The Netherlands 
Austria 
Poland 
Portugal  
Romania 
Slovenia 
Slovakia 
Finland 
Sweden 
The United Kingdom 

Switzerland 
The United States of America 

EU28 

European Union – 28 Member States 

EU15 
EU13 
EURO 
AREA 
NON-
EURO 
AREA 

BE, IT, FR, DE, LU, NL, DK, UK, IE, PT, ES, EL, AT, SE, FI* 
BG, CZ, EE, HR, CY, LT, LV, MT, HU, PL, RO, SI, SK** 

BE, FR, IT, LU, DE, AT, ES, PT, IE, NL, FI, EL, EE, SI, CY, 
MT, SK, LV, LT 

BG, CZ, DK, HU, PL, RO, SE, UK, HR  

* EU15 refers to the 15 countries forming the European Union before the enlargements of 2004, 2007 and 
2013 

** The EU13 are the 13 ‘new Member States’ which joined the European Union during the 2004, 2007 and 
2013 enlargements 

*** Cyprus as a whole is one of the 28 European Union Member States. However, the ‘acquis communautaire’ 
has been suspended in the part of the country which is not controlled by the government of the Republic of 
Cyprus. For practical reasons, only the interviews carried out in the part of the country controlled by the 
government of the Republic of Cyprus are included in the ‘CY’ category and in the EU28 average.  

*      *      *      *      * 

We wish to thank the people throughout Europe and the USA who have given their time 

to take part in this survey. Without their active participation, this study would not have 

been possible.  

3 http://ec.europa.eu/public_opinion/index_en.htm 
4 The results tables are included in the annex. It should be noted that the total of the percentages in the tables 
of  this  report  may  exceed  100%  when  the  respondent  has  the  possibility  of  giving  several  answers  to  the 
question. 

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EXECUTIVE SUMMARY 

PROFILES OF COMPANIES DEVELOPING INNOVATIONS 

  Almost three quarters of EU companies have introduced innovations since January 

2012 (72%) – an increase of six percentage points since the last survey in 2014. 

▫  More than four in ten (45%) have introduced new or significantly improved 

services,  42%  new  or  significantly  improved  goods,  38%  new  or 

significantly  improved  organisational  methods,  36%  new  or  improved 

marketing strategies and 32% new or significantly improved processes. 

  For most companies, innovative goods or services accounted for up to one quarter 

of  turnover  in  2014  (63%),  while  18%  say  these  innovations  accounted  for  over 

one quarter of turnover.  

  More than one in five companies (22%) have invested more than 5% of turnover 

on the acquisition of machines, equipment, software or licenses. 

  Companies  investing  in  innovation  are  most  likely  to  have  invested  in  machines, 

equipment, software or licenses (70%), in training (64%), in company reputation 

and  branding  (59%)  and  in  organisation  or  business  process  improvements 

(53%). 

▫  Compared  to  the  last  survey  in  2014,  companies  are  much  less  likely  to 

have  invested  in  organisational  or  business  process  improvements  (-10 

pp). 

PROBLEMS AND PUBLIC SUPPORT RELATED TO THE COMMERCIALISATION OF 

GOODS OR SERVICES 

  Established competitors (65%), the lack of financial resources (60%) and the cost 

or complexity of meeting regulations or standards (57%) are the problems for the 

commercialisation  of 

innovative  goods  or  services  most  mentioned  by 

respondents. 

  Established  competitors  is  also  the  problem  for  the  commercialisation  of  non-

innovative goods or services most mentioned by respondents (53%), followed by 

a  lack  of  financial  resources  (48%),  the  cost  or  complexity  of  dealing  with 

regulations or standards (46%), or low demand for their goods or services (44%). 

  Around  a  third  of  companies  (30%)  that introduced  innovative  goods  or  services 

say that support for training staff in how to promote and market innovative goods 

or services would be the type of public support with most positive impact on their 

company,  followed  by  23%  that  mention  support  for  accessing  or  reinforcing 

online selling, 22% that say support for participating in conferences, trade fairs or 

exhibitions, and 20% that mention support for meeting regulations or standards. 

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  Training  staff  in  how  to  promote  and  market  goods  or  services  is  also  the  most 

mentioned  type  of  public  support  for  the  commercialisation  of  non-innovative 

goods  or  services  (24%),  followed  by  meeting  regulations  or  standards  (20%), 

accessing  or  reinforcing  online  selling  (17%),  or  participating  in  conferences, 

trade fairs or exhibitions (16%). 

  Amongst companies that had innovated since January 2012, most invest no more 

than  5%  of  their  2014  turnover  in innovation activities  (54%),  while 22%  invest 

nothing. 

▫  Almost  three  in  ten  of  these  companies  (27%)  plan  to  increase  the 

proportion  of  investment  they  dedicate  to  innovation  in  the  next  12 

months. 

  For companies that invest in innovation and plan to do the same in the next 12 

months, services (44%) are most likely to be the focus of investment over the 

next 12 months, followed by marketing strategies (40%) or goods (35%).  

  Market potential (43%) and increased competition (39%) are the main reasons to 

invest in innovation mentioned by respondents, followed by client request (33%). 

USE OF ADVANCED MANUFACTURING TECHNOLOGIES 

  A fourth of manufacturing companies use sustainable manufacturing technologies, 

22%  use  high  performance  manufacturing  and  13%  use  ICT-enabled  intelligent 

manufacturing. 

  About  a  fourth  of  manufacturing  companies  (24%)  plan  to  use  sustainable 

manufacturing  technologies  or  high  performance  manufacturing  in  the  next  12 

months, while 14% plan to use ICT-enabled manufacturing. 

  Overall,  35%  of  manufacturing  companies  have  used  advanced  manufacturing 

technologies  in  the  past  and  also  plan  to  use  them  in  the  next  12  months,  10% 

have used these technologies in the past, but do not plan to use them in the next 

12 months and 6% have not used these technologies, but plan to do so. 

▫  Almost half (49%) have not used these technologies in the past and do not 

plan to use them in the next 12 months. 

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USE OF INNOVATION AND PUBLIC PROCUREMENT 

  One  third  of  companies  have  had  some  level  of  involvement  with  public 

procurement since January 2012: 19% have won at least one public procurement 

contract, 8% have submitted a tender but the outcome is unknown and 15% have 

submitted at least one tender without success, and 5% investigated opportunities 

to bid on one or more contracts but have never submitted a tender. 

▫  The  majority  of  companies  (62%)  have  never  submitted  a  tender  nor 

investigated opportunities to bid on a public procurement contract. This is 

an increase of five percentage points since the last survey. 

  About four in ten companies (38%) that have won a public procurement contract 

included innovations as part of the winning bid. 

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1.  PROFILES OF COMPANIES DEVELOPING INNOVATIONS 

This  section  of  the  report  considers  the  development  of  innovations5.  The  kinds  of 
innovations  companies  have  introduced  are  discussed,  as  well  as  the  proportion  of 

turnover they represent.  Finally, the proportion of turnover companies invest in a range 

of innovation-related activities is reviewed. 

1.1.  What types of innovations? 

- The majority of companies have introduced at least one innovation since 

January 2012 - 

Almost  three  quarters  of  companies  have  introduced  at  least  one  innovation  since 

January 2012 (72%) – an increase of six percentage points since the last survey in 2014. 

5  The  following  definition  of  ‘innovation’  was  used  in  the  questionnaire:  “Innovation  occurs  when  a  company 
introduces a new or significantly improved good, service, process, marketing strategy or organisational method. 
The innovation can be developed by the company itself or has been originally developed by other companies or 
organisations”. 

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Country analysis 

Across  the  EU  there  has  been  an  increase  of  six  percentage  points  in  the  proportion  of 

companies  that  introduced  at  least  one  innovation  since  January  2012,  while  in 

Switzerland the increase has been larger (+9 pp). In contrast, in the US there has been a 

14 percentage point decline. 

The map illustrates that in most Member States there has been an increase in innovation 

activities compared to the survey in 2014.  

The largest increase in the proportion of companies introducing at least one innovation is 

observed  Lithuania  (+20  percentage  points),  although  the  proportion  of  companies 

having  introduced  at  least  one  innovation  since  2012  is  not  the  highest  in  this  Member 

State.  There  have  also  been  large  increases  amongst  companies  in  Luxembourg  (+18 

pp), the Czech Republic and Cyprus (both +16 pp). 

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The analysis of company characteristics shows that: 

  The  larger  the  company,  the  more  likely  it  is  to  have  implemented  at  least  one 

innovation: 95% of companies with 250+ employees have done so, compared to 

70% of those with 1-9 employees. 

  Manufacturing  (76%),  retail  (74%)  or  services  (72%)  companies  are  more  likely 

to  have  implemented  at  least  one  innovation,  compared  to  those  in  industry 

(64%). 

  Companies  that  are  part  of  a  group  are  more  likely  than  those  that  are  not  to 

have implemented at least one innovation (83% vs. 70%). 

  More than eight in ten companies (82%) with a turnover of more than two million 

have  introduced  at  least  one  innovation,  compared  to  61%  of  those  with  a 

turnover of up to 100,000 euros. 

  Companies whose turnover has increased by 5% or more since 2012 are the most 

likely to have implemented at least one innovation (80%). 

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- The proportion of companies introducing innovations has increased across a 

range of areas - 

More  than  four  out  of  ten  companies  have  introduced  new  or  significantly  improved 
services  (45%)  or  goods  (42%)  since  January  20126.  Almost  as  many  have  introduced 
new  or  significantly  improved  organisational  methods  (38%),  or  marketing  strategies 

(36%). Almost one third have introduced new or significantly improved processes (32%). 

Compared to the last survey in 20147, companies are now more likely to say they have 
introduced new or significantly improved organisational methods (+8 percentage points), 

services (+7 pp), or new or significantly improved goods (+5 pp). They are also slightly 

more  likely  to  say  they  have  introduced  new  or  significantly  improved  marketing 

strategies or processes (both +3 pp). 

6  Q2  Has  your  company  introduced  any  of  the  following  types  of  innovation  since  January  2012?  New  or 
significantly improved goods; New or significantly improved services; New or significantly improved processes 
(e.g.  production  processes  or  distribution  methods);  New  or  significantly  improved  marketing  strategies  (e.g. 
packaging, product promotion or placement, or pricing strategies); New or significantly improved organisational 
methods (e.g. knowledge management or the work environment). 
7  Please  note  that  in  the  previous  survey  2014  the  question  referred  to  a  different  time  period:  “Has  your 
company introduced any of the following types of innovation since January 2011?” 

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Country analysis 

Companies in the US are less likely to have introduced new or significantly improved 

services since January 2012 when compared to those in EU28 (32% vs. 45%). 

Across EU Member States there is a fairly wide variation in the proportion of companies 

that  have  introduced  new  or  significantly  improved  services.  Companies  in  Croatia 

(60%),  Luxembourg  (55%)  and  the  Czech  Republic,  Portugal  and  Poland  (all  54%)  are 

the  most  likely  to  say  they  have  done  this,  compared  to  20%  of  companies  in  Estonia 

and 29% of those in Hungary. 

Companies in the US are also much less likely to have introduced new or significantly 

improved goods when compared to those in the EU (23% vs. 42%).  

Across  the  EU  there  are  only  four  Member  States  where  at  least  half  of  all  companies 

have introduced new or significantly improved goods: Denmark (54%), Portugal (53%), 

Italy and Luxembourg (both 52%). This contrasts to just 15% of companies in Estonia. 

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Once  again,  a  smaller  proportion  of  companies  in  the  US  have  introduced  new  or 

significantly  improved  organisational  methods  compared  to  their  EU  counterparts 

(26% vs. 38%).  

Within  the  EU,  Portugal  and  Cyprus  are  the  only  countries  where  at  least  half  of  all 

companies  have  done  this  (55%  and  50%,  respectively),  followed  by  49%  of  those  in 

Belgium  and  48%  in  Luxembourg  and  Croatia.  Companies  in  Hungary  (17%),  Estonia 

(19%), Finland and Sweden (both 21%) are the least likely to have introduced this kind 

of innovation. 

Companies in the EU (36%) are more likely than those in Switzerland (28%) and  in the 

US  (26%)  to  have  introduced  new  or  significantly  improved  marketing  strategies 

since January 2012. Within the EU, companies in Malta (51%) are the most likely to have 

done this, followed by those in Ireland and Portugal (both 46%). Once again, companies 

in Estonia are the least likely to have introduced innovation in this area (16%), followed 

by those in Hungary (19%). 

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Companies in Switzerland are much more likely than those in the EU to have introduced 

new  or  significantly  improved  processes  since  January  2012  (43%  vs.  32%), 

although those in the EU are more likely to have done this when compared to companies 

in the US (32% vs. 17%).  

Cyprus and Croatia are the only Member States  where a majority of all companies have 

introduced  new  or  significantly  improved  processes  (both  51%),  compared  to  17%  of 

companies in Hungary and 21% in Sweden. 

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Evolutions since 2014 

Companies in the EU are more likely to say they have introduced each of the innovations 

than  they  were  in  the  previous  survey  in  2014,  while  the  reverse  is  generally  true  for 

companies  in  the  US.  For  example,  there  has  been  an  increase  of  seven  percentage 

points  in  the  proportion  of  EU  companies  that  have  introduced  a  new  or  significantly 

improved  service.  In  contrast  the  proportion  of  US  companies  that  have  done  this  has 

declined by eight percentage points.  

Companies  in  Switzerland,  on  the  other  hand,  are  even  more  likely  than  their  EU 

counterparts  to  have  introduced  new  or  significantly  improved  organisational  methods 

(+12 pp vs. +8 pp) or processes (+9 pp vs. +3 pp). 

Looking  across  EU  Member  States  shows  companies  in  Cyprus  (+24  pp),  Luxembourg 

(+22 pp) and Austria (+17 pp) are much more likely to say they have introduced new or 

significantly  improved  services,  compared  to  the  previous  survey  in  2014.  At  the 

other  end of the scale,  Slovenia and Latvia are the only countries where  companies are 

less likely to have done this (-6 pp and -1 pp, respectively). 

The largest increases in the introduction of new or significantly improved goods are 

observed  amongst  companies  in  Greece  (+16  pp),  Germany  (+15  pp)  and  Latvia  (+13 

pp).  In  contrast,  there  has  been  a  ten  percentage  point  decline  in  the  proportion  of 

companies in Slovenia that say they have done this.  

Slovenia is also the only Member State where there has been a decline in the proportion 

of  companies  that  have  introduced  new  or  significantly  improved  organisational 

methods (-3 pp). This compares to a 16 percentage point increase amongst companies 

in  Belgium,  Bulgaria  and  Luxembourg,  and  a  14  point  increase  amongst  those  in  the 

Czech Republic. 

Companies  in  the  Czech  Republic  are  now  also  more  likely  to  say  they  have  introduced 

new or significantly improved marketing strategies (+17 pp), followed by those in 

Austria,  Luxembourg  and  France  (all  +10  pp).  Spain  (-6  pp),  Italy  (-2  pp),  the  UK, 

Finland  and  Estonia  (-1  pp)  are  the  only  Member  States  where  companies  are  now  less 

likely to have done this than they were in 2014. 

Companies  in  Cyprus  are  much  more  likely  than  they  were  in  2014  to  say  they  have 

introduced  new  or  significantly  improved  processes  (+28  pp),  as  are  those  in 

Luxembourg  and  the  Czech  Republic  (both  +14  pp).  At  the  other  end  of  the  scale,  the 

proportion  of  companies  in  Germany  and  Slovenia  that  have  done  this  has  declined  (-4 

pp and -3 pp, respectively). 

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An analysis of company characteristics reveals the following: 

  The  larger  the  company  the  more  likely  it  is  to  have  introduced  new  or 

significantly  improved  goods,  services  or  processes.  For  example,  41%  of 

companies with 1-9 employees have introduced new goods, compared to 72% of 

those  with  250+  employees.  Companies  with  50-249  employees  are  the  most 

likely to have introduced new or significantly improved marketing strategies (50% 

vs. 34%-40%), 

  Manufacturing  companies  are  the  most  likely  to  have  introduced  new  or 

improved  goods  (56%  vs.  34%-48%)  or  processes  (43%  vs.  29%-32%),  while 

retail  companies  are  the  most  likely  to  have  introduced  new  or  improved 

marketing strategies (43% vs. 23%-34%). 

  Companies  established  after  2014  are  the  most  likely  to  have  introduced  new 

or significantly improved goods (53% vs. 42%-43%). 

  Companies  that  are  part  of  a  group  are  much  more  likely  to  have  introduced 

each of these innovations, compared to those that are not. For example,  54% of 

companies  that  are  part  of  a  group  introduced  new  or  significantly  improved 

services, compared to 44% of those that are not part of a group. 

  Companies with a turnover of more than 500,000 euros are the most likely to 

have  introduced  each  type  of  innovation.  For  example  51%  with  a  turnover  of 

between  500,000  and  2  million  and  50%  with  a  turnover  of  more  than  2  million 

have  introduced  new  or  improved  goods,  compared  to  31%-38%  of  companies 

with a lower turnover. 

  Companies  whose  turnover  has  risen  since  2012  are  more  likely  to  have 

introduced  each  type  of  innovation  compared  to  those  whose  turnover  has 

remained the same or has fallen. For instance, 44% of those whose turnover has 

risen  introduced  new  or  improved  processes,  compared  to  28%  of  companies 

whose turnover remained the same, and 24% of those whose turnover has fallen. 

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In addition: 

  Companies  that  use  design  as  a  central  element  in  their  strategy  are  much 

more  likely  to  have  introduced  each  type  of  innovation.  For  instance,  65%  of 

these  companies  have  introduced  innovative  goods,  compared  to  28%  of 

companies  that  do  not  use  design.  Furthermore,  other  companies  that  use 
design regularly8 are also more likely to have introduced each type of innovation 
compared  to  those  that  do  not  use  design  systematically,  or  that  do  not  use 

design  at  all.  For  example,  47%  of  companies  that  say  design  is  integral,  and 

51% of those that use design as a last finish say they have introduced innovative 

marketing  strategies,  compare  to  29%  of  companies  that  do  not  use  design 

systematically, and 22% of those that do not use design at all. 

8 Companies that use design as an integral but not central part of their strategy, and companies that use design 
as a last finish. 

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  Companies  that  introduced  one  type  of  innovation  are  more  likely  to  have  also 

introduced  innovations  of  the  other  types.  For  example,  63%  of  companies  that 

introduced  innovative  goods  also  introduced  innovative  services,  compared  to 

32% among companies that did not introduce  innovative goods. Similar patterns 

apply when comparing each kind of innovation. 

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1.2.  How much innovations represent in the company’s turnover 

- For most companies that have introduced an innovative good or service since 

2012, innovative goods or services accounted for up to one quarter of turnover 

in 2014 – 

Companies  that  had  introduced  innovative  goods  or  services  since  January  2012  were 

asked the approximate percentage of their 2014 turnover that this innovation accounted 
for9.  For  almost  two  thirds  of  these  companies  (63%),  innovative  goods  or  services 
accounted for between 1% and 25% of their 2014 turnover. Almost one in ten (9%) say 

these innovations accounted for 26%-50% of turnover, while a further 9% of companies 

say 51% or more of their turnover was a result of innovative goods or services.  

Almost  one  in  ten  companies  (9%)  say  none  of  their  turnover  in  2014  was  due  to 

innovative goods or services introduced since January 2012. 

Base: Those companies that have introduced an innovative good or service 

since January 2012 (n = 7 961, 61% of total base) 

When comparing with the previous survey in 2014, there have been only small changes. 

The proportion of companies that say 1%-25% of turnover was due to innovative goods 

or  services  has  increased  two  percentage  points.  The  proportion  of  companies  saying 

innovation accounted for 26%-50% of turnover has decreased by four percentage points. 

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Country analysis 

Compared  to  companies  in  the  EU,  those  in  Switzerland  are  more  likely  to  report  that 

1%-25%  of  turnover  in  2014  was  due  to  innovative  goods  or  services  (72%  vs.  63%), 

but are less likely to report 51% of turnover or more (2% vs. 9%), or that no turnover 

came from innovative goods (6% vs. 9%).  

Companies in the US, on the other hand, are more likely than those in the EU to say that 

no  turnover  came  from  innovative  goods  or  services  introduced  since  January  2012 

(17%).  Companies  in  the  US  are  also  less  likely  than  their  EU  counterparts  to  say 

between  1  and  25%  of  turnover  came  from  these  goods  (53%  vs.  63%),  but  they  are 

slightly  more  likely  to  say  that  26%-50%  of  turnover  came  from  innovative  goods  or 

services (13% vs. 9%). 

In  all  Member  States,  the  majority  of  companies  say  that  between  1  and  25%  of 

turnover  in  2014  was  due  to  the  innovative  goods  or  services  the  company  had 

introduced since January 2012. Companies in Belgium (74%), Malta (72%), Luxembourg 

and  France  (both  71%)  are  the  most  likely  to  say  this,  compared  to  49%  of  those  in 

Denmark, 51% in Cyprus and 52% in Estonia. 

Companies  in  Sweden  (18%)  and  Slovakia  (16%)  are  the  most  likely  to  say  that  26%-

50%  of  their  turnover  in  2014  was  from  these  kinds  of  innovations,  while  at  the  other 

end of the scale just 5% of companies in the UK and Bulgaria say the same.  

More than one in five companies in Finland (21%), as well as 13% of those in Sweden, 

Poland  and  Denmark  say  that  51%  or  more  of  turnover  in  2014  was  due  to  innovative 

goods or services introduced since January 2012, compared to 3% in Slovenia and 4% in 

Belgium. 

One in five companies in Cyprus (20%), as well as 18% in Slovenia and 15% in Croatia 

and Bulgaria say none of their 2014 turnover was due to the innovative goods or services 

they had introduced since January 2012. Just 1% of companies in Austria say the same.  

It is worth noting that 22% of the companies in Austria (22%), 18% of those in Estonia 

and 17% in the UK were unable to give an answer to this question. 

9  Q3  Approximately  what  percentage  of  your  company's  turnover  in  2014  was  due  to  innovative  goods  or 
services  that  have  been  introduced  since  January  2012?  0%;  Between  1  and  5%;  Between  6  and  10%; 
Between 11 and 25%; Between 26 and 50%; 51% or more; Don’t know 

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Evolutions since 2014 

A  comparison  with  the  results  of  the  previous  survey  shows  that  unlike  companies  in 

EU28, those in Switzerland are now less likely to say 51% or more of turnover was from 

innovative goods or services (CH: -3 percentage points, EU28: +1 pp).  

Companies  in  the  US  are  now  more  likely  to  say  that  no  turnover  was  from  innovative 

goods  or  services  (+7  pp),  and  less  likely  to  say  that  1%-25%  of  turnover  was  from 

these type of goods or services (-7 pp). These trends are the opposite of those observed 

in EU28. 

The  largest  increases  in  the  proportion  of  companies  that  report  1%-25%  of  turnover 

from  innovation  are  observed  amongst  companies  in  Latvia  (+13  pp)  and  the 

Netherlands (+11 pp). The largest declines are observed amongst those in Spain, Austria 

(both -8 pp) and Bulgaria (-6 pp). 

At  the  overall  EU28  level  the  proportion  of  companies  reporting  26%-50%  of  turnover 

from innovative goods and services has declined four percentage points, but the decline 

has been larger amongst companies in the UK (-9 pp), Germany (-8 pp) and Bulgaria (-7 

pp). However, in some countries there have been small increases, in particular  amongst 

those in Greece, Croatia (both +4 pp), Belgium (+3 pp). 

Companies  in  Bulgaria  are  now  more  likely  to  say  51%  or  more  of  their  turnover  was 

from innovative goods or services introduced since January 2012 (+8 pp), while those in 

Cyprus are now less likely to say this (-7 pp).  

In  most  countries  there  has  been  a  decline  in  the  proportion  saying  that  no  turnover 

came  from  innovative  services  or  goods,  and  this  is  particularly  the  case  amongst 

companies  in  Latvia  (-11  pp),  Belgium,  Croatia  and  the  Netherlands  (all  -10  pp). 

Conversely, increases are observed amongst companies in Spain, Bulgaria (both +3 pp) 

and Denmark (+2 pp). 

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Base: Those companies that have introduced an innovative good or services 

since January 2012 (n = 7 961, 61% of total base) 

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A review of company characteristics illustrates the following differences: 

  Companies with fewer than 250 employees are the most likely to say that 26% 

or more of turnover came from innovative goods or services (15%-19% vs. 4%). 

Companies  with  more  than  250  employees  are  the  most  likely  to  say  that  6%-

10% of turnover was a result of these innovations (32% vs. 21%-22%). 

  Companies in the services sector are slightly more likely to say that at least 26% 

of turnover came from innovative goods or services (23% vs. 14%-19%). 

  Companies  whose  turnover  has  risen  since  2012  are  more  likely  to  report 

higher  proportions  of  turnover  from  innovative  goods  or  services  compared  to 

those  whose  turnover  has  fallen  or  remained  the  same.  For  example  26%  of 

companies  whose  turnover  has  risen  say  that  1%-25%  of  turnover  in  2014  was 

due  to  innovative  goods  or  services,  compared  to  18%  of  companies  whose 

turnover had remained the same, and 17% of those whose turnover fell. 

Base: Those companies that have introduced an innovative good or services 

since January 2012 (n = 7 961, 61% of total base) 

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1.3. 

Investment activities  

- More than one in five companies have invested more than 5% of turnover on 

the acquisition of machines, equipment, software or licenses – 

Companies were asked about the investment they have made10. They are most likely to 
have  invested  in  machines,  equipment,  software  or  licenses:  70%  have  invested  in  this 

area overall, with 22% investing more than 5%. Almost three quarters have made some 

investment  in  training  (64%),  while  59%  have  invested  in  company  reputation  and 

branding and 53% in organisation or business process improvements. 

Fewer  than  half  say  they  have  invested  at  least  a  proportion  of  total  turnover  on  the 

design  of  products  and  services  (44%),  software  development  (43%)  or  research  and 

development (31%). 

Compared to the last time this question was asked, the proportion of companies in EU28 

that invested in training is about the same (+1 pp), while there is a slight increase in the 

proportion of companies that invested in company reputation and branding (+3 pp). 

On the other side, companies are now much less likely to have invested in organisational 

or  business  process  improvements  (-10  pp)  and  slightly  less  likely  to  have  invested  in 

research  and  development  (-4  pp),  software  development  (-3  pp)  or  product  or  service 

design (-2 pp).  

10  Q4.  Since  January  2012,  what  percentage  of  its  total  turnover  has  your  company  invested  in  each  of  the 
following activities? Acquisition of machines, equipment, software or licenses ; Organisation or business  
process  improvements;  Design  of  products  and  services  ;  Research  and  development  (R&D);  Company 
reputation and branding, including web design ; Software development ; Training 

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Looking at the evolution in more detail shows the following: 

  Companies  have  decreased  the  proportion  of  turnover  they  have  invested  in 

training,  with  a  five  percentage  point  decrease  in  the  proportion  investing  more 

than 5%, and increases in those investing 5% or less. A similar pattern applies for 

investment in company reputation and branding and product or service design. 

  There  has  been  a  12  percentage  point  decline  in  the  proportion  of  companies 

investing  more  than  5%  of  turnover  on  organisational  or  business  process 

improvements, and a seven point increase in those investing nothing. 

Companies  in  the  euro  area  are  more  likely  than  those  outside  the  euro  area  to  have 

invested  in  training  (67%  vs.  59%),  organisation  or  business  process  improvements 

(56% vs. 48%), or software development (45% vs. 40%).  

Companies in EU15 member states are also more likely than their  EU13 counterparts to 

have invested in training (66% vs. 57%), research and development (33% vs. 26%), the 

design  of  products  or  services  (45%  vs.  40%)  or  organisation  or  business  process 

improvements (54% vs. 49%). 

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Country analysis 

Companies  in  Switzerland  are  more  likely  than  their  EU  and  US  counterparts  to  have 

invested  in  almost  all  of  these  areas  –  with  the  exceptions  of  R&D  and  software 

development. For example, 78% of companies  in Switzerland invested the acquisition of 

machines,  equipment,  software  or  licenses,  compared  to  70%  of  companies  in  the  EU 

and 60% of those in the US. US companies, on the other hand, are generally less likely 

to  have  invested  in  any  of  these  innovation-related  areas  –  with  the  exception  of  R&D. 

For  example,  52%  invested  at  least  a  proportion  of  turnover  on  training,  compared  to 

64% of those in the EU and 72% in Switzerland. 

Looking  in  more  detail  at  EU  Member  States  shows  that  the  majority  of  companies  in 

each  country  invested  at  least  a  portion  of  turnover  in  acquisition  of  machines, 

equipment, software or licenses. Companies in Finland (80%), Germany, Austria and 

Sweden  (all  78%)  are  the  most  likely  to  have  done  this,  while  those  in  Lithuania, 

Bulgaria (both 54%) and Romania (55%) are the least likely. 

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In all but three Member States, a majority of companies invested in training, with those 

in Croatia, Spain (both 73%),  Germany and  Luxembourg (both 70%)  the most likely to 

do  so.  The  exceptions  are  companies  in  Greece,  Hungary  (both  44%)  and  Bulgaria 

(47%).  

Companies  in  Luxembourg  (72%)  and  Belgium  (70%)  are  the  most  likely  to  have 

invested  in  company  reputation  and  branding,  particularly  compared  to  those  in 

Estonia (36%) and Lithuania (39%).  

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Companies  in  Estonia  and  Lithuania  are  also  the  least  likely  to  have  invested  in 

organisation  or  business  process  improvements  (30%  and  41%,  respectively), 

while  those  in  Spain,  Belgium  (both  64%),  Luxembourg  (63%)  and  Portugal  (61%)  are 

the most likely to have invested at least some turnover in this area. 

In  seven  Member  States,  at  least  half  of  all  companies  invested  in  product  or  service 

design,  most  notably  companies  in  Luxembourg  (54%)  and  Finland  (53%).  This 

compares to 21% of companies in Estonia and 28% in Lithuania.  

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The  majority  of  companies  in  Croatia  (63%),  Italy,  Slovenia  (both  56%)  and  Belgium 

(55%)  have  invested  in  software  development,  compared  to  26%  of  companies  in 

Latvia and Lithuania. 

Companies  in  Ireland  (47%),  Slovenia  (46%)  and  the  Netherlands  (45%)  are  the  most 

likely  to  have  invested  a  proportion  of  turnover  in  research  and  development  since 

January 2012, while those in Lithuania (9%) and Estonia (11%) are once again the least 

likely to have done so. 

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Evolutions since 2013 

Compared to 2013, companies in the US and Switzerland are now much less likely to be 

investing in any of these areas.  

For  example  in  the  US  there  has  been  an  18  percentage  points  decrease  in  the 

proportion  investing  in  organisation  or  business  process  improvements,  compared  to  a 

10  point  decrease  amongst  companies  in  the  EU28  and  a  12  point  decrease  amongst 

companies  in  Switzerland.  Furthermore,  companies  in  Switzerland  recorded  the  largest 

declines in investment in software development (-20 pp vs. -15 pp in the US and -3 pp in 

EU28) and in research and development (-18 pp vs. -12 pp in the US and -4 pp in EU28). 

In the  EU28, companies are now slightly more  likely to be investing in training (+1 pp) 

and in company reputation and branding (+3 pp). 

Looking  at  the  changes  within  EU28  Member  States,  companies  in  Malta  (+29  pp)  and 

Croatia  (+24  pp)  have  recorded  the  largest  increases  in  the  proportion  investing  in 

training,  while  the  largest  declines  are  observed  amongst  companies  in  the  Czech 

Republic (-13 pp), Poland (-9 pp), Bulgaria and Slovenia (both -8 pp). 

Companies  in  Spain  (+18  pp),  Croatia  and  Greece  (both  +14  pp)  are  all  more  likely  to 

have  invested  in  company  reputation  and  branding  compared  to  2014,  while  those  in 

Portugal (-20 pp), Poland (-19 pp) and Slovakia (-16 pp) are now less likely to have done 

so. 

There  are  only  five  Member  States  where  there  has  been  an  increase  in  the  proportion 

investing in organisation or business process improvements: Malta (+12 pp), Greece (+6 

pp), Latvia (+5 pp), Spain and Croatia (both +4 pp). This compares with a decline of 24 

pp in Slovakia and 20 pp in Portugal, Hungary and Germany. 

The proportion of companies in Malta investing in product or service design has increased 

by  19  percentage  points,  followed  by  companies  in  Luxembourg  at  17  points.  On  the 

other hand, companies in Slovakia and Lithuania (both -16 pp) are now less likely to be 

investing in this area. 

Companies in Croatia are much more likely to be investing in software development than 

they were in 2014 (+18 pp) as are those in Greece (+8 pp). In contrast, the proportion 

investing in this area in the Czech Republic (-16 pp), Slovakia and Austria (both -13 pp) 

has declined. 

The  largest  increases  in  the  proportion  of  companies  investing  in  research  and 

development  are  observed  among  companies  in  Malta  (+16  pp)  and  Ireland  (+10  pp), 

while those in Hungary (-17 pp), Finland (-16 pp) and Poland (-15 pp) show the largest 

declines. 

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An analysis of company characteristics shows the following: 

  The larger the company, the more likely it is it invested at least some turnover 

in training or research and development. For example 29% of companies with 1-9 

employees invested in research and development, compared to 67% of those with 

250+ employees.  

  Companies  with  50-249  employees  are  the  most  likely  to  have  invested  in 

organisation or business process improvements (75% vs. 51%-65%), or product 

or service design (64% vs. 42%-56%). 

  Manufacturing  companies  are  the  most  likely  to  have  invested  in  product  or 

service  design  (57%  vs.  38%-47%),  or  in  research  and  development  (46%  vs. 

25%-36%).  

  Services  sector  companies  are  the  most  likely  to  have  invested  in  reputation 

and branding (63% vs. 54%-59%).  

  Industry sector companies are the most likely to have invested in training (72% 

vs.  58%-67%).  Industry  sector  companies  are,  however,  the  least  likely  to  have 

invested in software development (36% vs. 42%-47%). 

  Companies founded after 2014 are the most likely to have invested in machines, 

equipment,  software  or  licenses  (77%  vs.  69%-72%),  but  are  the  least  likely  to 

have invested in training (55% vs. 63%-65%). 

  Companies  that  are  part  of  a  group  are  more  likely  than  those  that  are  not  to 

have  invested  in  almost  all  of  these  areas.    For  example  63%  have  invested  in 

organisation  or  business  process  improvements,  compared  to  52%  of  companies 

that are not part of a group. 

  Not surprisingly, companies with the smallest turnover are the least likely to have 

invested in any of these areas. Furthermore, companies whose turnover has risen 

since  2012  are  the  most  likely  to  have  invested  in  each  area.  For  example  51% 

have  invested  in  software  development,  compared  to  40%  of  companies  whose 

turnover either remained the same, or fell. 

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2.  PROBLEMS AND PUBLIC SUPPORT RELATED TO THE 

COMMERCIALISATION OF (INNOVATIVE) GOODS OR SERVICES 

This section of the report considers the problems faced by companies in their attempts to 

commercialise  their  innovative  goods  or  services.  It  also  discusses  the  public  support 

options  that  would  most  likely  have  a  positive  impact  on  the  commercialisation  of 

innovative goods or services.  

2.1.  Problems related to the commercialisation of goods or services 

- Established competitors are a problem for the commercialisation of innovative 

goods or services - 

Companies that had introduced at least one innovative good or service since 2012 were 

asked  how  much  of  a  problem  a  range  of  issues  had  been  for  them  in  commercialising 
their  innovation(s)11.  A  majority  of  companies  say  that  a  market  dominated  by 
established  competitors  (65%),  a  lack  of  financial  resources  (60%)  or  the  cost  or 

complexity  of  meeting  regulations  or  standards  (57%)  are  a  problem  in  the 

commercialisation  of  their  innovative  goods  or  services.  In  fact,  more  than  one  quarter 

say each of these issues is a major problem. 

At least four out of ten companies say a lack of human resources, administrative or legal 

issues (both 46%) or low demand for the innovative goods or services (43%) have been 

problems, although lack of human resources is the most likely of these three reasons to 

have been a major problem (19% vs. 17% and 13%, respectively). 

11  Q5A  Thinking  about  the  commercialisation  of  your  company’s  innovative  goods  or  services  since  January 
2012, have any of the following been a major problem, a minor problem or not a problem at all? Low demand 
for  your  innovative  goods  or  services;  Weak  distribution  channels;  Lack  of  marketing  expertise;  Market 
dominated by established competitors; Difficulties in maintaining intellectual property rights; Administrative or 
legal issues ; Finding or using new technologies ; Cost or complexity of meeting regulations or standards; Lack 
of human resources ; Lack of financial resources. 

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Fewer than four in ten companies have had problems with a lack of marketing expertise 

(39%),  weak  distribution  channels  (36%)  or  finding  or  using  new  technologies  (33%), 

with weak distribution channels (11%) and a lack of marketing expertise (10%) the most 

likely to have been a major problem.  

Finally, just over one in five companies have had problems maintaining their intellectual 

property rights (21%), although this has only been a major problem for 7%. 

Base: Those companies that have introduced innovative goods or services  

since January 2012 (n = 7 961, 61% of total base) 

Compared  to  the  last  survey  in  2014,  companies  are  now  significantly  less  likely  to  say 

that low demand has been a problem when commercialising their goods or services (-10 

percentage points). They are also less likely to say that a lack of marketing expertise (-9 

pp), weak distribution channels or a lack of financial resources (both -8 pp), difficulties in 

maintaining  intellectual  property  rights  (-6  pp)  or  the  cost  or  complexity  of  meetings 

regulations or standards (-5 pp) have been problems when  commercialising their goods 

and  services.  In  particular,  low  demand  and  a  lack  of  financial  resources  are  now  both 

much less likely to be considered a major problem (both -9 pp). 

Companies within the euro area are more likely than those outside the euro area to say 

the  cost  or  complexity  of  meeting  regulations  or  standards  (60%  vs.  52%),  a  lack  of 

financial resources (62% vs. 56%) or low demand for their innovative goods or services 

(46% vs. 39%) have been problems to some extent. 

Companies  in  EU13  Member  States  are  more  likely  than  EU15  countries  to  say  the 

following  have  been  a  problem  to  some  degree:  a  lack  of  human  resources  (55%  vs. 

43%),  a  lack  of  financial  resources  (69%  vs.  57%),  the  cost  or  complexity  of  meetings 

regulations or standards (66% vs. 55%), administrative or legal issues (54% vs. 44%), 

weak  distribution  channels  (41%  vs.  34%)  and  a  market  dominated  by  established 

competitors (70% vs. 63%). 

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Country analysis 

In  general,  companies  in  EU28  are  more  likely  than those  in  Switzerland  and the  US  to 

say  each  of  these  issues  have  been  a  problem  in  the  commercialisation  of  their 

company’s  innovative  goods  or  services.  The  exceptions  are  finding  or  using  new 

technologies  and  difficulties  maintaining  intellectual  property  rights,  with  companies  in 

Switzerland more likely to mention these are problems (37% vs. 33% and 29% vs. 21%, 

respectively). 

Companies in the US are less likely than those in Switzerland or EU28 to say any of these 

issues have been problems,  except for lack  of marketing expertise (29% for the US vs. 

27%  for  Switzerland.  This is  particularly  the  case  for  the  cost  or  complexity  of  meeting 

regulations or standards (30% vs. 54%-57%), a market dominated by competitors (40% 

vs. 62%-65%) or a lack of financial resources (34% vs. 39%-60%). 

Amongst  companies  that  have  introduced  an  innovative  good  or  service  since  January 

2012, at least half in each Member State say that a market dominated by established 

competitors has been a problem in commercialising their innovative  goods or services. 

Companies  in  Cyprus  (81%),  France,  Poland  (both  78%),  Estonia  (76%)  and 

Luxembourg  (75%)  are  the  most  likely  to  say  this,  compared  to  52%  of  companies  in 

Finland and Austria, and 53% in Germany. 

A  lack  of  financial  resources  is  most  likely  to  have  been  a  problem  for  companies  in 

Greece (81%), Portugal (79%) and Croatia (78%), but it is least likely to be mentioned 

by companies in Germany, Denmark and Belgium (all 41%). 

In  18  countries,  at  least  half  of  all  companies  say  that  the  cost  or  complexity  of 

meeting  regulations  or  standards  has  been  a  problem,  and  this  is  particularly  the 

case  for  companies  in  Poland  (80%),  France  (77%)  and  Slovakia  (68%).  Companies  in 

Denmark  (35%)  and  Lithuania  (37%)  are  much  less  likely  to  say  this  has  been  a 

problem. 

Companies in Latvia (64%), Luxembourg (62%) and Poland (60%) are the most likely to 

say a lack of human resources has been a problem in commercialising their innovative 

goods  or  services.  In  contrast,  25%  of  companies  in  the  Netherlands  and  31%  in 

Denmark say the same. 

Administrative  or  legal  issues  are  most  likely  to  have  been  a  problem  for  67%  of 

companies in France, and 62% of those in Poland and Slovakia, and least likely to have 

been an issue for companies in Finland and Malta (both 26%).  

Companies  in  Portugal  and  Cyprus  are  the  most  likely  to  say  low  demand  for  their 

innovative goods or services has been a problem (both 63%), compared to the 30% 

of companies in Denmark and 31% in Sweden that say the same. 

At  least  half  of  companies  in  Ireland  (63%),  Portugal,  Latvia  (both  57%)  and  Lithuania 

(50%) say a lack of marketing expertise has been a problem. Companies in Germany 

(25%), Sweden (28%) and Hungary (29%) are the least likely to mention this reason. 

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FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Portugal and Poland are the only countries where at least half of all companies say weak 

distribution  channels  have  been  a  problem  (55%  and  52%,  respectively).  By 

comparison,  around  one  in  five  companies  in  Denmark,  the  UK  (both  20%)  and  the 

Netherlands  (22%)  say  this  has  been  a  problem  when  commercialising  their  company’s 

innovative goods or services.  

Companies  in  Portugal  (59%)  are  also  the  most  likely  to  say  finding  or  using  new 

technologies has been a problem, followed by 46% of companies in Greece and 45% in 

France  and  Belgium.  Companies  in  Estonia  (23%)  and  Denmark  (24%)  are  the  least 

likely to say this has been a problem. 

Finally,  companies  in  Portugal  are  also  the  most  likely  to  mention  difficulties 

maintaining  intellectual  property  rights  (40%),  followed  by  those  in  Poland  (32%). 

Companies  in  Estonia  and  Denmark  are  the  least  likely  to  say  this  has  been  an  issue 

(10%). 

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FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Evolutions since 2014 

There  are  some  differences  in  the  evolution  since  2014  for  the  results  of  EU28, 

Switzerland and the US. Compared to the last survey in 2014, companies in the US and 

Switzerland  are  now  less  likely  to  say  a  market  dominated  by  established  competitors 

has been a problem compared to those in EU28, where there has  been little change (-14 

pp  and  -8  pp  vs  +1  pp,  respectively).  Companies  in  EU28  are  now  less  likely  to  say 

difficulties  in  maintaining  intellectual  property  rights  has  been  a  problem  for  them  (-6 

percentage points). However, companies in the US (+2 pp) and Switzerland (+3 pp) are 

now more likely to say this has been a problem. 

Companies in Estonia (+20 percentage points), France, Malta (both +14 pp), and Latvia 

(+12 pp) are all much more likely than they were in 2014 to say  a market dominated 

by established competitors has been a problem when commercialising their innovative 

goods or services. In contrast, those in Portugal, Finland and Romania are now less likely 

to say this has been a problem (all -9 pp). 

There  are  only  four  Member  States  where  companies  are  now  more  likely  to  say  that  a 

lack  of  financial  resources  has  been  a  problem:  Luxembourg  (+11  pp),  France  (+8 

pp), Hungary (+4 pp) and Greece (+3 pp). On the other hand, companies in Cyprus (-20 

pp), Spain (-15 pp) and Denmark (-14 pp) are now much less likely to say this has been 

a problem. 

Companies  in  France  (+22  pp),  Luxembourg  (+19  pp)  and  Hungary  (+17  pp)  are  all 

much  more  likely  to  say  that  the  cost  of  complexity  of  meetings  regulations  or 

standards  has  been  a  problem,  while  those  in  Italy  (-24  pp),  Romania  (-20  pp)  and 

Spain (-18 pp) are now much less likely to do so.  

Compared to 2014, companies in Luxembourg (+14 pp) are also much more likely to say 

that  low  demand  for  the  innovative  goods  or  services  has  been  a  problem,  as  are 

those in Lithuania (+6 pp). In contrast, companies in Romania (-24 pp) and Cyprus (-19 

pp) are much less likely to say this has been a problem. 

A  lack  of  marketing  expertise  is  much  more  likely  to  be  mentioned  by  companies  in 

Luxembourg  (+18  pp),  Estonia  (+17  pp)  and  France  (+14  pp),  but  less  likely  to  be 

mentioned by companies in Cyprus (-28 pp) and Italy (-24 pp).  

Companies in Luxembourg (16%) are also much more likely to say weak distributions 

channels have been a problem, with those in Italy (-20 pp), Romania and Spain (both -

17 pp) much less likely to do so.  

And  finally,  companies  in  Luxembourg  (+19  pp)  and  Hungary  (+12  pp)  are  much  more 

likely  than  they  were  in  2014  to  say  that  difficulties  in  maintaining  intellectual 

property  rights have been  a problem, while those in Romania (-19 pp), Italy (-17 pp) 

and Spain (-16 pp) are now less likely to mention this has been a problem.  

38 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Base: Those companies that have introduced innovative goods or services  

since January 2012 (n = 7 961, 61% of total base) 

39 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Base: Those companies that have introduced innovative goods or services  

since January 2012 (n = 7 961, 61% of total base) 

40 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

The analysis of company characteristics highlights the following: 

  The  smaller  the  company,  the  more  likely  it  is  to  say  a  lack  of  financial 

resources  has  been  a  problem:  62%  of  companies  with  1-9  employees  say  this, 

compared to 40% of those with 250+.  

  Companies  with  less  than  50  employees  are  the  least  likely  to  say  a  lack  of 

human  resources  (44%-49%  vs.  58%-59%)  and 

finding  or  using  new 

technologies have been problems (31%-33% vs. 46%-47%).  

  Companies  with  50-249  employees  are  the  most  likely  to  say  they  have  had 

problems maintaining intellectual property rights (33% vs 14%-21%). 

  Retail companies are the most likely to say a market dominated by established 

competitors has been a problem (71% vs. 59%-65%). 

  Manufacturing  companies  are  the  most  likely  to  say  maintaining  intellectual 

property rights has been a problem (27% vs. 19%-22%). 

  Companies established after 2014 are generally less likely to say they have faced 

problems  with  regards  to  the  commercialisation  of  innovative  goods  or  services. 

For example 47% of the youngest companies say a lack of financial resources has 

been a problem, compared to 59%-65% of companies that have been established 

for longer. 

  Not surprisingly, the smaller the company’s turnover in 2014, the more likely it is 

to say a lack of financial resources has been  a problem: 71%  of companies with 

the smallest turnover say this, compared to 48% of companies with a turnover of 

2 million. 

41 

 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Base: Those companies that have introduced innovative goods or services  

since January 2012 (n = 7 961, 61% of total base) 

42 

 
 
 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

- Established competitors are also a problem for the commercialisation of non-

innovative goods or services - 

Companies that have not introduced any innovative goods or services since January 2012 

were  asked  about  problems  they  may  have  encountered  commercialising  their  goods  or 
services12. In general, these companies are less likely to consider each of these issues as 
problems, compared to companies who have innovative goods or services. 

A  market  dominated  by  established  competitors  is  the  only  problem  mentioned  by  at 

least half of all the companies that have not introduced any innovative goods or services 

(53%). Almost half (48%) say a lack of financial resources has been a problem, although 

companies  are  slightly  more  likely  to  say  this  has  been  a  major  problem  than  they  are 

about a market dominated by established competitors (24% vs. 22%).  

At  least  four  out  of  ten  say  the  cost  or  complexity  of  dealing  with  regulations  or 

standards (46%),  or low demand for their goods or services are problems (44%), while 

35%  say  administrative  or  legal  issues  have  been  a  problem.  At  least  one  in  five  say  a 

lack of human resources (27%), a lack of marketing expertise (26%), weak distribution 

channels (22%) or finding or using new technologies (21%) have been problems.  

Companies are least likely to say that difficulties maintaining intellectual property rights 

have been a problem (11%), with just 2% saying this has been a major problem. 

For most problems, companies are more likely to say they have been minor rather than 

major  ones.  The  exception  is  a  lack  of  financial  resources,  with  an  equal  proportion  of 

companies saying this has been a major or a minor problem (both 24%). 

12 Q5B Thinking about the commercialisation of your company’s goods or services since January 2012, have any 
of the following been a major problem, a minor problem or not a problem at all? Low demand for your goods or 
services;  Weak  distribution  channels;  Lack  of  marketing  expertise;  Market  dominated  by  established 
competitors;  Difficulties  in  maintaining  intellectual  property  rights;  Administrative  or  legal  issues  ;  Finding  or 
using  new  technologies  ;  Cost  or  complexity of  meeting  regulations  or  standards;  Lack of  human  resources  ; 
Lack of financial resources. 

43 

 
 
                                                           
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Base: Those companies that have not introduced any innovative goods or services  

since January 2012 (n = 5 156, 39% of total base) 

Since  the  last  survey  in  2014,  companies  are  less  likely  to  say  that  the  following  have 

been  a  problem:  lack  of  financial  resources  (-8  percentage  points),  a  lack  of  marketing 

expertise (-7 pp), the cost or complexity of meeting regulations or standards (-6 pp), low 

demand  for  their  goods  or  services,  weak  distribution  channels  (both  -5  pp),  or 

difficulties in maintaining intellectual property rights (-3 pp). 

In particular, companies are now less likely to say a lack of financial resources (-8 pp), 

low  demand  for  their  goods  or  services  (-6  pp)  or  the  cost  or  complexity  of  meeting 

regulations or standards (-5 pp) have been a major problem. 

Country analysis 

Companies in the US are less likely than those in Switzerland or EU28 to say that each of 

these issues have been problems for them. For example 27% of companies in the US say 

the  cost  or  complexity  of  meeting  regulations  or  standards  has  been  a  problem, 

compared to 46% of companies in EU28 and 47% in Switzerland. 

Companies in Switzerland are more likely than those in EU28 to say most of these issues 

have  been  problems.  The  exceptions  are  a  lack  of  financial  resources  (41  vs.  48%  in 

EU28), and low demand for the company’s goods or services (36% vs. 44%). 

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FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

At  least  two  thirds  of  companies  in  Cyprus  (80%),  Poland  (73%),  Greece  (70%)  and 

Spain  (67%)  that  have  not  introduced  any  innovative  goods  or  services  since  January 

2012  say  a  market  dominated  by  established  competitors  has  been  a  problem  for 

them  when  commercialising  their  goods  or  services.  In  fact,  at  least  one  third  of 

companies in each Member State says the same, with those in Finland (33%) and the UK 

(35%) the least likely to mention this has been a problem. 

There is a large variation across the EU in the proportion of companies that say a lack of 

financial  resources  has  been  a  problem:  85%  of  companies  in  Cyprus  and  81%  in 

Greece say this has been a problem, compared to 24% in the UK and 25% in Germany. 

Companies in Cyprus and Greece are also the most likely to say low demand for their 

goods or services has been a problem (84% and 80%, respectively), while those in the 

UK (23%) and Belgium (25%) are the least likely to say this. 

In nine Member States  at least half of  the  companies say that the cost or complexity 

of meeting  regulations  or  standards  has  been  a  problem,  with  companies  in  France 

(70%),  Portugal  (62%)  and  Luxembourg  (56%)  the  most  likely  to  say  this.  This 

compares with the 24% of  companies in Estonia, 26% in Sweden and 27% in Lithuania 

that say the same. 

At least half of the companies in France (59%), Poland (55%), Cyprus and Luxembourg 

(both  52%)  say  administrative  or  legal  issues  have  been  a  problem,  compared  to 

14% of companies in Estonia and Romania, and 15% in the UK.  

Latvia is the only country where at least half say a lack of human resources has been 

an  issue  (52%),  followed  by  47%  of  companies  in  Slovakia  and  44%  in  France, 

Luxembourg,  Bulgaria  and  Lithuania.  At  the  other  end  of  the  scale  just  10%  in  the 

Netherlands and 19% in Spain say the same. 

Companies in Ireland (53%) and Poland (52%) are the most likely to say that a lack of 

marketing expertise has been a problem, while those in Sweden (14%) and the Czech 

Republic (16%) are the least likely to do so.  

Companies  in  Poland  (47%),  Cyprus  (37%),  Latvia  and  Portugal  (both  35%)  are  the 

most likely to say weak distribution channels have been a problem, particularly when 

compared to companies in the UK and Belgium (both 10%). 

Finding  or  using  new  technologies  is  most  likely  to  have  been  a  problem  for 

companies  in  Poland  (39%),  Cyprus  (33%)  and  France  (32%),  and  least  likely  to  have 

been a problem for companies in Austria (8%) or Estonia (10%).  

Companies in Portugal (25%) and Cyprus (20%) are the most likely to say maintaining 

intellectual property rights has been a problem, compared to just 2% of companies in 

Malta. 

45 

 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Evolutions since 2014 

Companies in the US and the EU are generally less likely to say each of these issues has 

been  a  problem  for  them,  compared  to  the  results  of  the  last  survey  in  2014:  for 

example  a  lack  of  financial  resources  (EU28:  -8  percentage  points,  US:  -14  pp)  

However, in Switzerland companies are now more likely to say a number of these issues 

have been problems, and in particular a lack of financial resources (+15 pp), low demand 

for their goods or services (+12 pp), a market dominated by established competitors (+9 

pp), and the cost or complexity of meeting regulations or standards (+8 pp). 

Although  in  EU28  there  has  been  no  change  in  the  proportion  saying  a  market 

dominated by established competitors is a problem, at country level there have been 

some  notable  variations.  Companies  in  Cyprus,  Luxembourg  (both  +18  pp)  and  Ireland 

(+15  pp)  are  now  more  likely  to  say  this  has  been  a  problem  than  they  were  in  2014, 

while  those  in  Malta  (-18  pp),  the  Netherlands  (-14  pp)  and  Bulgaria  (-12  pp)  are  now 

less likely to do so. 

Companies in the Czech Republic (-21 pp), Spain and the UK (both -19 pp) are much less 

likely  to  say  a  lack  of  financial  resources  has  been  a  problem,  while  those  in 

Luxembourg (+19) and Cyprus (+13) are more likely to do so.  

Companies in Luxembourg are also much more likely to say the cost or complexity of 

meeting regulations of standards has been a problem, compared to 2014 (+35 pp), 

as  are  companies  in  Cyprus  (+18  pp)  and  Latvia  (+17  pp).  On  the  other  hand, 

companies in the Czech Republic (-28 pp), Italy (-22 pp), and Croatia (-17 pp) are less 

likely to say this has been a problem than they were in 2014. 

Companies in Cyprus are now much more likely to say low demand for their goods or 

services  has  been  a  problem  (+22%),  while  companies  in  Ireland  (-19  pp),  the  Czech 

Republic  (-18  pp)  and  Spain  (-16  pp)  are  much  less  likely  to  say  this  has  been  a 

problem. 

Compared to the results from 2014, most companies are now less likely to say a lack of 

marketing  expertise  has  been  a  problem,  and  this  is  particularly  the  case  amongst 

companies in Italy (-24 pp), Portugal (-17 pp) and Spain (-14 pp). However, there have 

been  increases,  most  notably  amongst  companies  in  Ireland  (+18  pp),  Latvia  (+13  pp) 

and Luxembourg (+10 pp). 

Weak  distribution  channels  are  much  more  likely  to  be  mentioned  as  a  problem  by 

companies in Luxembourg (+19 pp), Malta (+14 pp) and Cyprus (+12 pp) compared to 

2014. On the other hand, companies in Spain (-19 pp), the Czech Republic (-16 pp) and 

Greece (-15 pp) are now less likely to say this has been a problem when commercialising 

their goods or services. 

Finally,  companies  in  Luxembourg  are  also  more  likely  to  say  that  maintaining  their 

intellectual  property  rights  has  been  a  problem  than  they  were  in  2014  (+11  pp), 

while those in Italy (-12 pp) and the Czech Republic (-10 pp) are less likely to do so. 

46 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Base: Those companies that have not introduced any innovative goods or services  

since January 2012 (n = 5 156, 39% of total base) 

47 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Base: Those companies that have not introduced any innovative goods or services  

since January 2012 (n = 5 156, 39% of total base) 

48 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

An analysis of company characteristics reveals the following differences: 

  The  largest  companies  are  the  most  likely  to  say  finding  or  using  new 

technologies  has  been  a  problem  (46%  vs.  21%-37%),  but  they  are  the  least 

likely  to  say  a  lack  of  demand  for  goods  or  services  (30%  vs.  43%-45%),  or 

administrative  or  legal  issues  (28%  vs.  35%-43%)  have  been  problems. 

Companies with 50-249 employees, on the other hand, are the most likely to say 

a lack of marketing expertise has been a problem (36% vs 25%-29%). 

  Companies  in  the  industry  sector  are  the  least  likely  to  say  a  lack  of  marketing 

expertise has been a problem (20% vs. 27%-29%). 

  The younger  the  company, the more likely it is to say a  market dominated by 

established competitors has been a problem: 91% of the youngest companies say 

this, compared to 51% of those established before 2009.  

  The youngest companies are also the most likely to say administrative or legal 

issues (56% vs. 28%-36%), a lack of marketing expertise (46% vs.  24%-35%), 

weak  distribution  channels  (39%  vs.  22%-27%),  or  finding  or  using  new 

technologies (37% vs. 20%-21%) have been problems. 

  Perhaps  not  surprisingly,  companies  with  a  turnover  of  500,000  or  less  are  the 

most likely to say a lack of financial resources has been a problem (50%-56% vs. 

38%-39%). 

  Companies  whose  turnover  has  fallen  since  2012  are  the  most  likely  to  say  a 

market  dominated  by  established  competitors  (62%  vs.  48%-49%),  a  lack  of 

financial  resources  (67%  vs.  35%-43%),  or  a  lack  of  demand  for  their  goods  or 

services (66% vs. 32%-37%) have been problems. 

49 

 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Base: Those companies that have not introduced any innovative goods or services  

since January 2012 (n = 5 156, 39% of total base) 

50 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

2.2.  Public support for the commercialisation of goods or services 

- Support for training staff in how to promote and market innovative goods and 

services would be the type of public support with most positive impact - 

Companies  that  have  introduced  innovative  goods  or  services  since  January  2012  were 

asked  which  types  of  public  support  for  commercialisation  of  their  innovations  would 
have the most positive impact13. Almost one third (30%) say support for training staff in 
how  to  market  and  promote  innovative  goods  or  services  would  be  the  type  of  public 

support with most positive impact. At least one in five say accessing or reinforcing online 

selling  (23%),  participating  in  conferences,  trade  fairs  or  exhibitions  (22%)  or  meeting 

regulations  or  standards  (20%)  would  have  the  most  positive  impact.  Almost  as  many 

mention accessing or reinforcing their presence in export markets (17%). 

Market-testing  a  product  or  service  before  launch,  or  applying  for,  managing  or 

protecting  intellectual  property  rights  are  mentioned  by  relatively  few  companies  as 

support that would have the most positive impact (9% and 6%, respectively). 

Base: Those companies that have introduced innovative goods or services  

since January 2012 (n = 7 961, 61% of total base) 

MAX. 2 ANSWERS 

Companies within the euro area are more likely than their non-euro area counterparts to 

say that accessing or reinforcing online selling would have the most positive impact (26% 

vs. 18%). 

13 Q6A Thinking about possible public support for commercialisation of your innovative goods or services, which 
of the following two types of intervention would have the most positive impact on your company? Support for: 
(MAX.  2  ANSWERS)  Meeting  regulations  or  standards;  Accessing  or  reinforcing  online  selling;  Participating  in 
conferences, trade fairs, exhibitions; Training staff in how to promote and market innovative goods or services;  
Applying  for,  managing  or  protecting  intellectual  property  rights;  Market-testing  a  product  or  service  before 
launch;  Accessing  or  reinforcing  your  presence 
in  export  markets  Other  (SPONTANEOUS);  None 
(SPONTANEOUS); Don’t know 

51 

 
 
 
                                                           
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Companies in EU15 countries are more likely than EU13 to say that meeting regulations 

or  standards  (21%  vs.  15%)  or  training  staff  how  to  market  and  promote  innovative 

goods  or  services  (31%  vs.  24%)  would  have  the  most  positive  impact.  However,  they 

are  less  likely  than  companies  in  EU13  to  mention  participating  in  conferences,  trade 

fairs or exhibitions (21% vs. 28%). 

Country analysis 

Compared to their EU28 counterparts, companies in the US are much more likely to say 

training  staff  how  to  promote  and  market  innovative  goods  or  services  would  have  the 

most positive impact on their company (43% vs. 30%). In turn, companies in EU28 are 

more likely to mention this kind of support compared to those in Switzerland (14%).  

Companies  in  Switzerland  are  less  likely  than  their  counterparts  in  EU28  to  say  that 

accessing or reinforcing online selling (11% vs. 23%), meeting regulations or standards 

(11%  vs.  20%)  or  accessing  or  reinforcing  their  presence  in  export  markets  (8%  vs. 

17%) would have the most positive impact.  

Companies in the US are the most likely to mention applying for, managing or protecting 

intellectual property rights (15% vs. 6% of companies in EU28 and in Switzerland). 

In  16  Member  States,  companies  are  most  likely  to  say  that  training  staff  how  to 

promote  and  market  innovative  goods  or  services  would  have  the  most  positive 

impact.  This  is  particularly  the  case  for  companies  in  Estonia  (44%),  Malta  (43%), 

Portugal  and  France  (both  42%).  At  the  other  end  of  the  scale  18%  of  companies  in 

Slovenia and Germany, and 20% in Hungary say the same. 

Companies  in  Italy  and  the  Netherlands  are  most  likely  to  say  that  accessing  or 

reinforcing  online  selling  would  have  the  most  positive  impact  (38%  and  32%, 

respectively), and this kind of support is also widely mentioned by companies in Ireland 

(36%) and Finland (31%). In contrast just 7% of companies in Estonia. 

In  ten  Member  States,  companies  are  most  likely  to  mention  participating  in 

conferences,  trade  fairs  and  exhibitions  -  particularly  companies  in  Croatia  (37%), 

Finland (35%) and Poland (32%). This option is also widely mentioned by companies in 

Malta (36%). On the other hand, companies in Luxembourg (13%) and Denmark (14%) 

are least likely to say this kind of support would have the most positive impact. 

Companies  in  France  are  the  most  likely  to  say  meeting  regulations  and  standards 

would  have  the  most  positive  impact  (40%),  followed  by  those  in  the  UK  (25%),  the 

Netherlands and Luxembourg (both 23%). Just 6% of companies in Lithuania and 8% in 

Romania say the same. 

Companies  in  Greece  (45%)  and  Cyprus  (42%)  are  most  likely  to  say  accessing  or 

reinforcing  their  presence  in  export markets  would  have  the  most  positive  impact, 

compared to 9% of companies in France.  

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Market-testing  a  product  or  service  before  launch  is  most  likely  to  be  seen  as 

having  the  most  positive  impact  by  companies  in  Sweden  and  Lithuania  (both  18%), 

followed  by  those  in  Luxembourg  and  Hungary  (both  15%).  This  compared  with  6%  of 

companies in France and 7% in Ireland, Finland and Slovakia. 

Austria  is  the  only  country  where  at  least  one  in  ten  companies  say  applying  for, 

managing  or  protecting  intellectual  property  rights  would  have  the  most  positive 

impact (12%) – no companies in Malta say the same. 

Base: Those companies that have introduced innovative goods or services  

since January 2012 (n = 7 961, 61% of total base) 

MAX. 2 ANSWERS 

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Highlights from the analysis of company characteristics include: 

  Companies  with  at  least  50  employees  are  the  most  likely  to  say  that  training 

staff  how  to  promote  and  market  innovative  goods  or  services  would  have  the 

most positive impact (38%-43% vs. 28%-29%). Those with 250+ employees are 

also  the  most  likely  to  mention  applying  for,  managing  or  protecting  intellectual 

property rights (16% vs. 3%-6%), but the least likely to mention participating in 

conferences,  trade  fairs,  exhibitions  (13%  vs.  22%-23%).  Companies  with  1-9 

employees are the least likely to mention accessing or  reinforcing their presence 

in export markets (15% vs. 24%-28%). 

  Manufacturing  companies  are  the  most  likely  to  mention  accessing  or 

reinforcing  their  presence  in  export  markets  (30%  vs.  10%-17%),  but  are  the 

least  likely  to  say  training  staff  how  to  promote  and  market  innovative  goods  or 

services would have the most positive impact (23% vs. 30%-32%).  

  Retail companies are the most likely to mention accessing or reinforcing online 

selling  (32%  vs.  16%-18%),  while  those  in  industry  are  the  most  likely  to 

mention meeting regulations or standards (29% vs. 17%-20%). 

  Companies with a turnover of more than two million euros are the most likely to 

say  accessing  or  reinforcing  their  presence  in  export  markets  would  have  the 

most positive impact (26% vs. 14%-16%). 

Base: Those companies that have introduced innovative goods or services  

since January 2012 (n = 7 961, 61% of total base) 

MAX. 2 ANSWERS 

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- Again, support for training staff in how to promote and market goods and 

services would be the type of public support with most positive impact - 

Companies that had not introduced any innovative goods or services since January 2012 

were  also  asked  about  which  type  of  public  support  for  the  commercialisation  of  their 
goods and services would have the most positive impact14. For this group of companies, 
support for training staff in how to promote and market goods or services is also the type 

of  public  support  that  would  have  most  positive  impact  (24%).  One  in  five  of  these 

companies  mention  meeting  regulations  or  standards  (20%),  while  17%  mention 

accessing  or  reinforcing  online  selling,  and  16%  participating in  conferences,  trade  fairs 

or exhibitions. 

One in ten say accessing or reinforcing their presence in export markets would have the 

most  positive  impact  (10%),  while  fewer  mention  market-testing  (5%)  or  applying  for, 

managing or protecting intellectual property rights (4%). 

Base: Those companies that have not introduced any innovative goods or services  

since January 2012 (n = 5 156, 39% of total base) 

MAX. 2 ANSWERS 

Companies in the euro area are more likely than their non-euro area counterparts to say 

meeting  regulations  or  standards  (23%  vs.  14%),  or  training  staff  how  to  promote  and 

market goods or services (26% vs. 20%) would have the most positive impact. 

14 Q6B Thinking about possible public support for commercialisation of your goods or services, which two of the 
following  types  of  intervention  would  have  the  most  positive  impact  on  your  company?  Support  for:  (MAX.  2 
ANSWERS)  Meeting  regulations  or  standards;  Accessing  or  reinforcing  online  selling;  Participating  in 
conferences, trade fairs, exhibitions; Training staff in how to promote and market goods or services; Applying 
for,  managing  or  protecting  intellectual  property  rights;  Market-testing  a  product  or  service  before  launch; 
Accessing  or  reinforcing  your  presence  in  export  markets  Other  (SPONTANEOUS);  None  (SPONTANEOUS); 
Don’t know 

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Furthermore, companies in EU15 are more likely than EU13 to say meeting regulations or 

standards (22% vs. 12%), or training staff how to promote and market goods or services 

(25% vs. 18%) would have the most positive impact. 

Country analysis 

Companies  in  the  US  are  more  likely  than  those  in  EU28  or  Switzerland  to  say 

participating  in  conferences,  trade  fairs  or  exhibitions  would  have  the  most  positive 

impact  (21%  vs.  16%  and  11%,  respectively).  Companies  in  Switzerland,  on  the  other 

hand,  are  less  likely  than  those  in  EU28  and  the  US  to  say  training  (17%  vs.  24%  and 

22%),  meeting  regulations  or  standards  (14%  vs.  20%  and  18%),  or  accessing  or 

reinforcing online selling (10% vs. 17% and 19%) would have the most positive impact. 

In 15 Member States, companies are most likely to say training staff how to promote 

and  market  goods  or  services  would  have  the  most  positive  impact,  and  this  is 

particularly  the  case  for  those  in  Belgium  (31%),  Portugal  (30%)  and  Spain  (29%). 

However, companies in France are the most likely across the EU to mention this type of 

support as having the most positive impact (36%). At the other end of the scale 12% of 

companies in Slovenia and 13% in Croatia mention this kind of support. 

Companies  in  France  are  also  the  most  likely  to  mention  meeting  regulations  of 

standards  (40%),  followed  by  those  in  Malta  (31%)  and  Luxembourg  (26%).  This 

compares  to  5%  of  companies  in  Estonia,  8%  in  Romania,  and  9%  in  Bulgaria  and 

Lithuania.  

Accessing or reinforcing online selling is most likely to be mentioned by companies 

in  the  Netherlands,  Spain  (both  26%)  and  Greece  (23%),  and  least  likely  to  be 

mentioned by those in Romania and Belgium (both 6%). 

Companies  in  Cyprus  (46%)  are  the  most  likely  to  say  that  participating  in 

conferences, trade fairs or exhibitions would have the most positive impact, followed 

by  24%  of  companies  in  Slovenia  and  Ireland,  and  22%  in  Sweden,  Croatia  and  Spain. 

This compares with 9% of companies in France and 11% in Austria.  

Companies  in  Cyprus  (36%)  are  also  the  most  likely  to  say  accessing  or  reinforcing 

their  presence  in  export  markets  would  have  the  most  positive  impact,  followed  by 

companies  in  Greece  (34%)  and  Croatia  (23%).  In  contrast  just  3%  of  companies  in 

Bulgaria and 4% in the UK and Austria say the same. 

Sweden  and  Spain  (both  11%)  are  the  only  countries  where  at  least  one  in  ten 

companies  mention  market-testing,  and  Spain  is  also  the  only  country  where  at  least 

one  in  ten  mention  applying  for,  managing  or  protecting  intellectual  property 

rights (10%). 

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Base: Those companies that have not introduced any innovative goods or services  

since January 2012 (n = 5 156, 39% of total base) 

MAX. 2 ANSWERS 

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The analysis of company characteristics illustrates the following: 

  Companies  with  more  250+  employees  are  the  most  likely  to  mention 

participating in conferences, trade fairs, exhibitions (42% vs. 15%-24%), but are 

the least likely to say that meeting regulations or standards would have the most 

positive impact (11% vs. 19%-25%). 

  Retail  companies  are  the  most  likely  to  mention  accessing  or  reinforcing  online 

selling (23% vs. 10%-17%), while those in manufacturing are the most likely to 

mention accessing or reinforcing their presence in export markets (20% vs. 8%-

11%). 

  Companies  established  after  2014  are  the  most  likely  to  mention  accessing  or 

reinforcing online selling (30% vs. 14%-17%), participating in conferences, trade 

fairs,  or  exhibitions  (30%  vs.  14%-23%),  or  market-testing  a  product  or  service 

before launch (22% vs. 5%-9%). 

  Companies with the lowest turnover are the least likely to mention training staff in 

how to promote and market goods  or  services (18% vs. 26%-29%),  while those 

with  the  highest  turnover  are  the  most  likely  to  mention  participating  in 

conferences, trade fairs, or exhibitions (22% vs. 14%-16%). 

Base: Those companies that have not introduced any innovative goods or services  

since January 2012 (n = 5 156, 39% of total base) 

MAX. 2 ANSWERS 

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3.  INVESTMENT IN INNOVATON 

- Most companies invest no more than 5% in innovation activities - 

Companies  that  had  introduced  at  least  one  innovation  since  January  2012  were  asked 
what  proportion  of  their  2014  turnover  was  invested  in  innovation  activities15.  These 
companies  are  most  likely  to  have  invested  between  one  and  five  percent  (36%), 

although 18% invested less than 1%. The same proportion (18%) invested at least 6% - 

although  most  of  these  companies  invested  six  to  ten  percent,  rather  than  higher 

proportions. 

At  least  one  in  five  of  these  companies  said  they  did  not  invest  any  2014  turnover  in 

innovation activities (22%). 

Base: Those companies that have introduced at least one innovation since January 2012 

(n = 9 449, 72% of total base) 

15 Q7 Approximately what percentage of your company's turnover in 2014 was invested in innovation activities? 
0%; Less than 1%; Between 1 and 5%; Between 6 and 10%; Between 11 and 15%; 16% or more; Don’t know 

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Country analysis 

Companies in Switzerland are more likely than their EU counterparts to have invested at 

least some turnover in innovation activities, with only 11% investing nothing (compared 

to  22%  for  EU  companies).  Companies  in  Switzerland  are  more  likely  than  those  in  the 

EU to have invested less than 1% (27% vs. 18%) or between 1 and  five percent (40% 

vs. 36%). 

Companies  in the  US,  on  the  other  hand,  are  the  least  likely  overall  to  have  invested  a 

proportion  of  their  turnover  in  innovation  in  2014,  with  33%  saying  they  had  invested 

nothing. 

At  least  one  quarter  of  companies  in  Estonia,  Finland  (both  27%),  Lithuania  (26%), 

Croatia  (25%)  say  they  invested  less  than  one  percent  of  2014  turnover  in  innovation 

activities, compared to 12% of companies in Cyprus and Portugal and 13% in France that 

say the same. 

In  all  EU  Member  States,  companies  are  most  likely  to  say  that  they  invested  between 

one  and  five  percent  of  their  turnover  in  innovation  activities  in  2014.  Companies  in 

Belgium  are  the  most  likely  to  have  done  so  (48%),  followed  by  those  in  Malta  (42%) 

and  Bulgaria  (41%).  At  the  other  end  of  the  scale,  in  Estonia,  Latvia,  Sweden  and 

Romania  only  29%  of  the  companies  invested  this  proportion  of  turnover  in  innovation 

activities.  

Companies  in  Malta  and  the  Netherlands  are  the  most  likely  to  say  they  invested 

between  six  and  ten  percent  in  innovation  activities  in  2014  (both  15%),  followed  by 

those in Slovakia and Italy (both 14%). This compares with 5% of companies in Finland 

and Cyprus and 6% in the UK and Lithuania.  

Companies in the Netherlands are the most likely to have invested in 2014 between 11% 

and 15% of their turnover in innovation activities (7%), while those in Slovakia are the 

most likely to have invested 16% or more (15%).. 

One third of companies in France and  Portugal  (both 33%) that introduced at least one 

innovation  since  January  2012  say  they  invested  no  turnover  in  innovation  activities  in 

2014, as do 30% of the companies in Cyprus and 29% in Latvia and Spain. At the other 

end of the scale only 11% of companies in Slovakia, 12% of those in Belgium and 13% 

in Austria say they invested none of their turnover in innovation activities. 

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Base: Those companies that have introduced at least one innovation since January 2012 

(n = 9 449, 72% of total base) 

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The analysis of company characteristics highlights the following: 

  Companies  with  1-9  employees  are  the  most  likely  to  say  they  invested  none  of 

their 2014 turnover in innovation activities (24% vs. 5%-14%). 

  Companies in the  retail (26%) and industry (25%) sectors are the most likely to 

say  they  invested  none  of  their  2014  turnover  in  innovation  activities.  Those  in 

the  services  and  manufacturing  sectors  are  the  most  likely  to  have  done  some 

investment (76% and 79% vs. 68%-72%). 

  Companies  that  were  established  after  2014  are  the  most  likely  to  say  they 

invested none of their 2014 turnover (29% vs. 22%-23%). 

  The  higher  a  company’s  turnover  since  2012,  the  more  likely  they  are  to  have 

invested  at  least  some  of  2014’s  turnover  on  innovation  activities.  For  example 

23%  of  companies  with  a  turnover  of  up  to  100,000  euros  invested  nothing, 

compared to 14% of those with a turnover of more than 2 million euros. 

  Those  whose  turnover  has  risen  since  2012  are  more  likely  to  have  invested  in 

innovation  activities  than  those  whose  turnover  has  remained  the  same  or  fallen 

(81% vs 72% and 67%, respectively). 

Base: Those companies that have introduced at least one innovation since January 2012 

(n = 9 449, 72% of total base) 

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- The majority of companies plan to maintain or increase the share of 

investment in innovation in the next 12 months - 

More  than  one  quarter  of  companies  that  introduced  at  least  one  innovation  since 

January  2012  plan  to increase  the  proportion  of  investment  they  dedicate  to  innovation 
in the next 12 months (27%)16. A further 48% of companies plan to maintain their level 
of investment. 

Fewer than one in twenty plan to reduce their investment in innovation (4%), while 16% 

do not plan to invest in innovation in the next 12 months.  

Base: Those companies that have introduced at least one innovation since January 2012 

(n = 9 449, 72% of total base) 

Companies  outside  the  euro  area  are  more  likely  to  say  they  will  increase  their 

investment in innovation, compared to their euro area counterparts (31% vs. 25%). Euro 

area  companies,  on  the  other  hand,  are  more  likely  to  say  they  will  not  invest  in 

innovation (19% vs. 11%). 

Companies  in  EU13  countries  are  also  more  likely  than  EU15  countries  to  say  they  will 

increase investment (33% vs. 26%) and less likely to say they will keep the proportion 

invested unchanged (44% vs. 49%). 

16 Q8 Do you plan to increase, reduce or keep unchanged the percentage of investment dedicated to innovation 
in  the  next  12  months?  Increase;  Keep  the  percentage  unchanged;  Reduce;  You  do  not  plan  to  invest  in 
innovation in the next 12 months; Don’t know 

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Country analysis 

About a third  of companies  (27%) in the US and in EU28 that have innovated  say they 

will increase the proportion of investment dedicated to innovation in the next 12 months. 

In  contrast  just  14%  of  companies  in  Switzerland  say  the  same.  Companies  in 

Switzerland  are  much  more  likely  to  say  they  will  keep  the  proportion  of  investment 

unchanged (74% vs. 53% for the US and 48% for the EU).  It is worth noting here that 

companies  in  Switzerland  were  far  less  likely  than  those  in  EU28  and  in  the  US  to  say 

they had not used any turnover from 2014 to invest in innovation. Indeed, companies in 

the EU are more likely than those in the US and Switzerland to say they will not invest in 

innovation in the next 12 months (16% vs. 10% and 4%, respectively). 

Within  the  EU,  companies  in  Romania  (49%),  Malta  (47%)  and  Ireland  (41%)  are  the 

most likely to say they will increase the percentage of investment dedicated to innovation 

in  the  next  12  months.  At  the  other  end  of  the  scale  only  18%  of  companies  in  France 

and 19% in Germany say the same. 

At  least  six  out  of  ten  companies  in  Finland  (67%),  the  Netherlands  (66%),  Denmark 

(63%)  and  Germany  (60%)  say  they  will  keep  the  percentage  invested  in  innovation 

unchanged, compared to 22% of companies in Romania.  

Companies  in  Finland  and  France  (both  8%)  are  the  most  likely  to  say  they  will  reduce 

the proportion of investment dedicated to innovation in the next 12 months.  

Finally,  almost  four  in  ten  companies  in  France  (37%)  and  28%  of  the  companies  in 

Spain say that they do not plan to invest in the next 12 months. 

Base: Those companies that have introduced at least one innovation since January 2012 

(n = 9 449, 72% of total base) 

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The analysis of company characteristics highlights that: 

  Companies  with  less  than  50  employees  are  the  most  likely  to  say  they  are  not 

planning to invest in innovation in the next 12 months (12%-17% vs. 5%-7%). 

  Retail  companies  are  the  least  likely  to  say  they  will  increase  investment, 

particularly compared to those in the industry sector (24% vs. 30%). 

  Companies established after 2014 are the most likely to say they will increase 

investment (42% vs. 25%-27%). 

  Companies  whose  turnover  has  increased  are  the  most  likely  to  say  they  will 

increase investment (30% vs. 25%-26%). 

Base: Those companies that have introduced at least one innovation since January 2012 

(n = 9 449, 72% of total base) 

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In addition: 

  The  more  of  their  turnover  a  company  invested  in  innovation  in  2014,  the 

more likely they are to say they will increase investment in innovation in the next 

12 months: 19% of companies that invested none of their 2014 turnover say this, 

compared to 41% of companies that invested 11% or more. 

Base: Those companies that have introduced at least one innovation since January 2012 

(n = 9 449, 72% of total base) 

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- Services are most likely to be the focus of investment in innovation over the 

next 12 months - 

At  least  one  third  of  companies  that  invested  in  innovation,  plan  to  focus  their 

investment on services (44%), marketing strategies (40%), or goods (35%) in the next 
12  months17.  More  than  one  quarter  will  focus  their  investment  on  organisational 
methods (28%), while almost as many will focus on processes (26%).  

Base: Those companies that have invested in innovation and plan to invest in the next 12 

months (n = 7 285, 88% of total base) 

MULTIPLE ANSWERS POSSIBLE 

17  Q9  What  will  be  the  focus  of  your  planned  investment  in  innovation  in  the  next  12  months?  (MULTIPLE 
ANSWERS POSSIBLE) Goods; Services; Processes (e.g. production processes or distribution methods); 
Marketing  strategies  (e.g.  packaging,  product  promotion  or  placement  or  pricing  strategies);  Organisational 
methods (e.g. knowledge management or the work environment); Don’t know 

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Country analysis 

Companies  in  EU28  are  much  more  likely  than  their  US  counterparts  to  say  they  will 

focus  their  investment  in  each  of  these  areas.  For  example  44%  of  companies  in  EU28 

say they will focus their investment on services, compared to 32% of US companies. In 

addition, in EU28 35% of companies will focus investment on goods, compared to 20% of 

companies in the US. A significant proportion of companies in the US don’t know where 

they will focus their investment (41%).  

Companies  in  Switzerland  are  less  likely  than  those  in  EU28  to  say  they  will  focus 

investment in marketing strategies (33% vs. 40%) or  organisational methods (13% vs. 

28%). 

In  18  Member  States,  companies  that  invested  in  innovation  and  plan  to  invest  in  the 

next  12  months  are  most  likely  to  say  the  focus  of  their  investment  will  be  services. 

This  is  particularly  the  case  for  companies  in  Spain  (60%),  Luxembourg  (58%)  and 

Slovakia  (53%).  Investing  in  services  is  also  widely  mentioned  by  companies  in  the  UK 

(57%). At the other end of the scale, 29% of companies in France, Greece and Bulgaria 

are planning to invest in services. 

In the UK (61%), and Ireland (54%) companies are most likely to be planning to invest 

in  marketing  strategies,  and  this  kind  of  investment  is  also  widely  mentioned  by 

companies  in  Spain  (52%)  and  the  Finland  (49%).  In  contrast  24%  of  companies  in 

Lithuania, 27% in Estonia and 31% in Sweden plan to invest in marketing strategies. 

Companies in Finland are the most likely to be planning to invest in innovation in goods 

(51%), followed by those in France (45%), Belgium (44%) and Hungary (43%). This is 

in contrast to 19% of companies in Austria and Bulgaria. 

Almost  half  of  companies  in  the  UK  plan  to  invest  in  innovative  organisational 

methods (48%), as do 44% of companies in Luxembourg and 41% of those in Spain. At 

the  other  end  of  the  scale  11%  of  companies  in  Sweden  and  13%  in  Slovakia  say  the 

same.  

Companies  in  the  Czech  Republic  are  the  most  likely  to  be  investing  in  innovative 

processes  (39%),  followed  by  38%  of  those  in  Belgium,  Luxembourg  and  Latvia.  Just 

11% of companies in Romania and 12% in Hungary say the same. 

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Base: Those companies that have invested in innovation and plan to invest in the next 12 

months (n = 7 285, 88% of total base) 

MULTIPLE ANSWERS POSSIBLE 

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A review of the analysis of company characteristics shows the following: 

  The larger the company, the more likely they are to say they will invest in goods 

or  processes.  For  example  34%  of  the  smallest  companies  will  invest  in  goods, 

compared  to  49%  of  companies  with  250+  employees.  Companies  with  50-249 

employees are the most likely to say they will invest in marketing strategies (51% 

vs. 33%-40%) or organisational methods (42% vs. 26%-35%). 

  Manufacturing  companies  are  the  most  likely  to  be  planning  to  invest  in  goods 

(47% vs. 30%-40%) or processes (36% vs. 21%-32%). Retail companies are the 

most  likely  to  be  planning  to  invest  in  innovative  marketing  strategies,  closely 

followed by services companies (44% and 42% vs. 29%-31%). 

  Companies  established after 2014  are the most likely to be planning to invest in 

services, marketing strategies, goods and organisational methods when compared 

to older companies. 

  Companies  that  are  part  of  a  group  are  more  likely  to  be  investing  in  all  areas, 

with the exception of marketing strategies (37% vs. 41% for companies not part 

of a group). 

  The  larger  a  company’s  turnover  in  2014,  the  more  likely  it  is  to  be  planning  to 

invest  in  goods  or  processes.  For  example  32%  of  companies  with  the  lowest 

turnover plan to invest in goods, compared to 41% of companies with a turnover 

of more than two million euros. 

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Base: Those companies that have invested in innovation and plan to invest in the next 12 

months (n = 7 285, 88% of total base) 

MULTIPLE ANSWERS POSSIBLE 

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- Market potential and increased competition are the main reasons to invest in 

innovation - 

The  main  reasons  companies  that  have  invested  in innovation  have  decided  to  do  so  in 

the next 12 months are market potential (43%) and increased competition (39%), while 
for  33%  it  is  the  result  of  a  client  request18.  Relatively  few  companies  are  investing  in 
innovation  as  a  result  of  legal  or  administrative  requirements  (12%),  or  because 

suppliers offered a new feature or solution (11%). 

Base: Those companies that have invested in innovation and plan to invest in the next 12 

months (n = 7 285, 88% of total base) 

MAX. 2 ANSWERS 

Companies in EU15 Member States are more likely than EU13 to be planning to invest as 

a  result  of  market  potential  (45%  vs.  35%),  while  those  in  EU13  countries  are  more 

likely  to  be  planning  this  as  a  result  of  increased  competition  (50%  vs.  36%)  or  client 

request (34% vs. 30%). 

18  Q10  What  are  the  two  main  reasons  why  your  company  decided  to  invest  in  innovation  in  the  next  12 
months? (MAX. 2 ANSWERS) Market potential; Client request; Increased competition; Supplier offering a new 
feature or business solution; New legal or administrative requirements coming into force in the coming years 
Other (SPONTANEOUS); Don’t know 

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Country analysis 

There  is  little  difference  in  the  pattern  of  reasons  for  investing  in  innovation  between 

companies  in  EU28  and  in  Switzerland,  although  companies  in  Switzerland  are  more 

likely  to  mention  client  request  (42%  vs.  33%),  and  slightly  less  likely  to  mention  a 

supplier offering a new feature or solution (4% vs. 11%). Companies in the US, however, 

are less likely to mention each of these reasons, and more likely to say they don’t know 

(40%).  For  example,  28%  of  companies  in  the  US  mention  market  potential,  compared 

to 43% of those in EU28. 

In 12 Member States, companies are most likely to say they are planning to invest as a 

result  of  market  potential,  and  this  is  particularly  the  case  for  companies  in  the 

Netherlands  (66%),  the  UK  (63%),  Greece  (57%),  Ireland  (55%)  and  Spain  (54%). 

Companies in Poland (27%), Slovenia (28%) and Lithuania (29%) are the least likely to 

give market potential as a reason. 

Companies in Poland (61%), Portugal (51%) and the Czech Republic (50%) are the most 

likely to give increased competition as a reason for investing in innovation in the next 

12 months, compared to 24% of companies in the Netherlands and 25% in Denmark. 

Companies in France (56%), Luxembourg (49%) and Romania (44%) are the most likely 

to  give  client  request  as  a  reason  for  investment,  while  companies  in  Hungary  and 

Spain (both 12%) are much less likely to give this reason.  

New legal or administrative requirements are most likely to be given as a reason for 

investment  by  companies  in  Belgium  (24%),  France  (23%),  Hungary  (22%)  and  the 

Netherlands (21%), and least likely to be mentioned by companies in Sweden (4%).  

Companies in Spain (21%) and Finland (20%) are the most likely to mention suppliers 

offering a new feature or solution, while companies in Lithuania are the least likely to 

give this as a reason (3%). 

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Base: Those companies that have invested in innovation and plan to invest in the next 12 

months (n = 7 285, 88% of total base) 

MAX. 2 ANSWERS 

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Results from the analysis of company characteristics highlight the following: 

  Companies  with  1-9  employees  are  the  least  likely  to  mention  market  potential 

(40% vs. 50%-59%). The largest companies are also the most likely to say they 

are  investing  in  innovation  as  a  result  of  client  request  (40%  vs.  32%-33%)  or 

increased competition (52% vs. 37%-40%). 

  Companies  in  the  manufacturing  sector  are  the  most  likely  to  say  they  are 

investing  in  innovation  as  a  result  of  client  requests  (38%  vs.  30%-34%). 

Companies in the industry sector are much less likely than those in other sectors 

to say they are investing due to market potential (37% vs. 41%-47%), but they 

are  more  likely  to  mention  new  legal  or  administrative  requirements  (20%  vs. 

8%-15%). 

  Companies which are part of a group are more likely than those that are not to be 

investing as a result of a client request (41% vs. 31%). 

  The  larger  a  company’s  turnover,  the  more  likely  it  is  to  be  investing  due  to 

market potential:  36% of companies with the smallest turnover are investing for 

this reason, compared to  53% of those with a turnover of more than two million 

euros. 

  Companies  whose  turnover  has  risen  since  2012  are  also  more  likely  to  be 

investing as a result of market potential, compared to those whose turnover has 

remained the same, or has fallen (50% vs. 41%-35%). 

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Base: Those companies that have invested in innovation and plan to invest in the next 12 

months (n = 7 285, 88% of total base) 

MAX. 2 ANSWERS 

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4.  THE ROLE OF DESIGN 

- More than six out of ten companies use design in some way - 

For  13%  of  companies  design  is  a  central  element  in  the  company’s  strategy,  while  for 
18%  design  is  an  integral,  but  not  central  element  of  development  work19.  For  14%, 
design is used as a last finish, while 16% do not work systematically with design. 

However, the most common response from companies is that design is not used (38%).  

19  Q1  Which  of  the following statements  best  describes  the activities  of  your company  with  regard  to design? 
Design  is  a  central  element  in  the  company's  strategy;  Design  is  an  integral,  but  not  central  element  of 
development work in the company; Design is used as last finish, enhancing the appearance and attractiveness 
of  the  final  product;  The  company  does  not  work  systematically  with  design;  Design  is  not  used  in  the 
company; Don’t know 

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Country analysis 

Companies in the US are more likely to say design is not used in the company, compared 

to  their  counterparts  in  EU28  (49%  vs  38%).  However,  companies  in  EU28  are  more 

likely to say design is not used compared to those in Switzerland (38% vs. 32%). 

Companies  in  Greece,  Cyprus  and  the  UK  (48%,  41%  and  22%,  respectively)  are 

considerably  more  likely  than  those  in  other  Member  States  to  say  design  is  a  central 

element in the company’s strategy. At the other end of the scale just 4% of companies in 

Slovenia and 5% in Latvia say design is a central element. 

In six Member States at least one quarter of companies say design is an integral but not 

central  element  of  development  work:  Malta  (39%),  the  Czech  Republic,  Latvia  (both 

28%), Cyprus, Luxembourg  and Spain (all 26%). This compares to 8% of  companies in 

Estonia and 10% in Slovenia and Sweden that say the same. 

Companies  in  Austria  (22%),  Slovakia  (17%),  Portugal  and  Italy  (both  16%)  are  the 

most  likely  to  say  design is  used  as  a  last  finish,  compared  to  just  3%  of  companies  in 

Estonia and Cyprus.  

Companies in Hungary (31%), Slovenia (26%) and Portugal (25%) are the most likely to 

say their company does not  systematically work  with design, while those in Malta (4%) 

and Cyprus (6%) are the least likely to say this.  

In Estonia (66%) and Italy (51%) a majority of companies say design is not used in their 

company, as do 46% of companies in Poland and 45% in Slovenia and Bulgaria. In fact, 

in 26 Member States at least one quarter of companies say they do not use design.  

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The analysis of company characteristics reveals the following differences: 

  Companies  with  at  least  50  employees  are  the  most  likely  to  say  design  is  a 

central  element  in  the  company’s  strategy  (19%-23%  vs.  12%  for  smaller 

companies).  

 

In the same way, the larger the company, the more likely it is to say design is 

an  integral  but  not  central  element:  17%  of  companies  with  1-9  employees  say 

this,  compared  to  40%  of  those  with  250+.  Companies  with  1-9  employees  are 

the most likely to say design is not used (40% vs. 17%-33%). 

  Companies  in  the  industry  sector  are  the  least  likely  to  say  design  is  a  central 

element (7% vs. 12%-15%), and the most likely to say design is not used (45% 

vs.  33%-39%).  Manufacturing  companies  are  the  most  likely  to  say  that 

design is an integral but not central element (23% vs. 16%-18%). 

  The  older  the  company,  the  more  likely  it  is  that  design  is  not  used:  40%  of 

companies  established  before  2009  say  this,  compared  to  27%  of  those 

established after 2014. 

  Companies whose turnover has fallen since 2012, or has remained the same, are 

more  likely  to  say  design  is  not  used,  compared  to  those  whose  turnover  has 

increased (44% and 42% vs. 30%). 

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In addition: 

 

In  general,  companies  that  have  introduced  at  least  one  innovation  and  more 

specifically  those  who  have  introduced  innovative  goods,  services,  processes, 

marketing  strategies  or  organisational  methods  are  more  likely  to  also  say  they 

work with design. On the other hand, companies that have not innovated in these 

areas are more likely to mention that their company does not work systematically 

or at all with design. 

  Companies  that  introduced  at  least  one  innovation  since  January  2012  are  more 

likely than those who have not innovated to say design is central (16% vs. 5%), 

integral (21% vs. 10%), or used as a last finish (16% vs. 7%). 

Companies that introduced innovative goods  or services are more likely than those that 

introduced other innovations to say design is a central element of the company strategy 

(17% vs. 9%). 

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5.  USE OF ADVANCED MANUFACTURING TECHNOLOGIES 

- More than one in five manufacturing companies use sustainable technologies 

and high performance manufacturing technologies - 

Companies  in  the  manufacturing  sector  were  asked  about  their  use  of  specific 
technologies20.  One  quarter  use  sustainable  manufacturing  technologies  (25%),  while 
almost  as  many  use  high  performance  manufacturing  (22%).  Just  over  one  in  ten  use 

ICT-enabled intelligent manufacturing (13%). 

A  slight  majority  (52%)  of  manufacturing  companies  say  they  do  not  use  any  of  these 

technologies. 

MULTIPLE ANSWERS POSSIBLE 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

Companies outside the euro area are more likely than those within the euro area to use 

each  type  of  technology:  sustainable  manufacturing  (28%  vs.  23%),  high  performance 

manufacturing  (26%  vs.  20%),  and  ICT-enabled  intelligent  manufacturing  (16%  vs. 

11%).  A  majority  of  euro  area  companies  do  not  use  any  of  these  technologies  (55%), 

compared to 47% of companies outside the euro area. 

20  Q11A  Have  you  used  any  of  the  following  technologies?  (MULTIPLE  ANSWERS  POSSIBLE)  Sustainable 
manufacturing  technologies  (i.e.  technologies  which  use  energy  and  materials  more  efficiently  and  drastically 
reduce  emissions);  ICT-enabled  intelligent  manufacturing  (i.e.  technologies  which  digitalise  the  production 
processes);  High  performance  manufacturing  which  combines  flexibility,  precision  and  zero-defect  (e.g.  high 
precision machine tools, advanced sensors or 3D printers); None (SPONTANEOUS); Don’t know  

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Companies  in  EU13  Member  States  are  more  likely  than  EU15  to  use  high  performance 

manufacturing  (28%  vs.  20%)  or  ICT-enabled  manufacturing  (19%  vs.  11%).  Those  in 

EU15  countries,  on  the  other  hand,  are  more  likely  to  say  they  don’t  use  any  of  these 

technologies (54% vs. 46%). 

Due to small sample size, country analysis could not be performed for this question. 

The analysis of company characteristics illustrates the following: 

  The  larger  the  company,  the  more  likely  it  is  to  have  used  each  of  these 

technologies. For example 11% of companies with 1-9 employees have used ICT-

enabled intelligent manufacturing, compared to 26% of those with 250+. 

  Companies  that  are  part  of  a  group  are  more  likely  to  have  used  each  of  these 

technologies  than  those  that  are  not.  For  instance,  34%  of  companies  that  are 

part  of  a  group  have  used  sustainable  manufacturing,  compared  to  24%  of 

companies that are not part of a group. 

MULTIPLE ANSWERS POSSIBLE 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

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In addition: 

  Goods or services innovators are more likely than companies that have innovated 

in  other  areas  to  have  used  sustainable  manufacturing  technologies  (29%  vs. 

22%) or high performance manufacturing technologies (26% vs. 18%) . 

MULTIPLE ANSWERS POSSIBLE 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

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- Almost one quarter of manufacturing companies plan to use sustainable 

technologies and high performance manufacturing technologies - 

Manufacturing  companies  were  also  asked  if  they  planned  to  use  any  of  these 
technologies  in  the  next  12  months21.  Almost  one  quarter  plan  to  use  sustainable 
manufacturing  technologies  or  high  performance  manufacturing  (both  24%),  while  14% 

plan to use ICT-enabled manufacturing. However the majority of companies do not plan 

to use any of these (52%). 

MULTIPLE ANSWERS POSSIBLE 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

Companies  outside  the  euro  area  are  more  likely  that  those  within  the  euro  area  to  be 

planning  to  use  sustainable  manufacturing  (29%  vs.  21%)  or  high  performance 

manufacturing  (30%  vs.  20%).  A  majority  of  euro  area  companies  are  not  planning  to 

use any of these technologies (57%), compared to 44% of non-euro area companies. 

Companies in EU13 Member States are more likely than EU15 countries to be planning to 

use sustainable manufacturing (32% vs. 21%) or high performance manufacturing (32% 

vs. 21%). Those in EU15 countries, on the other hand, are more likely to say they don’t 

plan to use any of these technologies in the next 12 months (56% vs. 41%). 

Due to small sample size, country analysis could not be performed for this question. 

21  Q11B  Do  you  plan  to  use  any  of  the  following  technologies  in  the  next  12  months?  (MULTIPLE  ANSWERS 
POSSIBLE)  Sustainable  manufacturing  technologies  (i.e.  technologies  which  use  energy  and  materials  more 
efficiently  and  drastically  reduce  emissions);  ICT-enabled  intelligent  manufacturing  (i.e.  technologies  which 
digitalise the production processes); High performance manufacturing which combines flexibility, precision and 
zero-defect (e.g. high precision machine tools, advanced sensors or 3D printers); None (SPONTANEOUS); Don’t 
know 

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Highlights from the analysis of company characteristics include: 

  The larger the company, the more likely it is to be planning to use each of these 

technologies  in  the  next  12  months.  For  example  21%  of  companies  with  1-9 

employees  plan  to  use  high  performance  manufacturing,  compared  to  58%  of 

those with 250+. 

  Companies that are part of a group are more likely to be planning to use each 

of  these  technologies.  For  instance,  34%  of  companies  that  are  part  of  a  group 

have  used  sustainable  manufacturing,  compared  to  23%  of  companies  that  are 

not part of a group. 

MULTIPLE ANSWERS POSSIBLE 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

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In addition: 

  Goods or services innovators are more likely than companies that have innovated 

in  other  areas  to  have  used  sustainable  manufacturing  (27%  vs.  23%)  or  ICT-

enabled intelligent manufacturing (17% vs. 11%). 

MULTIPLE ANSWERS POSSIBLE 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

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The combination of the results of questions 11a and 11b22 shows that just over one third 
of manufacturing companies have used advanced technologies in the past, and also plan 

to  use  them  in  the  next  12  months  (35%).  One  in  ten  (10%)  have  used  these 

technologies in the past, but do not plan to use them in the next 12  months. Just over 

one in five (6%) have not used these technologies, but plan to do so in the future. 

However, companies are most likely to say they have not used these technologies in the 

past, and do not plan to use them in the next 12 months (49%). 

Table: Present and future take up of advanced manufacturing technologies 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

As  the  previous  results  indicate,  companies  outside  the  euro  area  are  more  likely  than 

those within the euro area to have used these technologies in the past and also plan to 

use  them  in  the  next  12  months  (43%  vs.  30%).  Companies  within  the  euro  area, 

however, are more likely to say they have not  used these technologies and do not plan 

to do so (53% vs. 43%). 

22 Has used and plans to use advanced technologies covers the companies that have used the advanced 
manufacturing technologies explored in Q11A and plan to use them in the next 12 months in Q11B; 
Has used but does not plan to use advanced technologies covers the companies that have answered they 
have used the advanced manufacturing technologies explored in Q11A and answered “none” or “don’t know” in 
Q11B; 
Has not used but plans to use advanced technologies covers the companies that have answered “none” or 
“don’t  know”  in  Q11A  and  answered  they  plan  to  use  the  advanced  manufacturing  technologies  explored  in 
Q11B; 
Has not used and does not plan to use advanced technologies covers the companies that have answered 
“none” or “don’t know” in both Q11A and Q11B. 

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Similarly companies in  EU13 countries are more likely than those in EU15 to have used 

these technologies in the past and also plan to use them in the next 12 months (46% vs. 

31%). Companies in EU15 countries, on the other hand, are more likely to say they have 

not used these technologies and do not plan to do so (53% vs. 40%). 

Due to small sample size, country analysis could not be performed for this question. 

The analysis of company characteristics shows the following: 

  The  larger  the  company,  the  more  likely  it  is  to  have  used  advanced 

technologies in the past, and also plan to do so in the future: 32% of the smallest 

companies  fall  into  this  category,  compared  to  75%  of  those  with  250+ 

employees.  The  smaller  the  company,  the  more  likely  they  are  to  say  they  have 

not used these technologies, and do not plan to do so. 

  Companies that are  part  of  a group are more likely that those that are not  to 

have used advanced technologies in the past, and also plan to do so in the future 

(52%  vs.  33%).  Companies  that  are  not  part  of  a  group  are  more  likely  to  say 

they have not used these technologies, and do not plan to do so (52% vs. 27%). 

  At least half of all manufacturing companies whose turnover has remained the 

same (57%) or  fallen  (54%) have not used these technologies and do not plan 

to do so, compared to 38% of companies whose turnover has risen since 2012. 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

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In addition: 

  Companies  that  have  innovative  goods  or  services  are  more  likely  than  those 

with  other  innovations  to  say  they  have  used  advanced  technologies  in  the  past 

and plan to do so in future (42% vs. 29%). 

  Companies that plan to increase their investment in innovation are the most likely 

to  say  they  have  used  these  technologies  in  the  past  and  will  do  so  in  future, 

particularly  compared  to  those  that  do  not  plan  to  invest  in innovation  (53%  vs. 

21%). 

Base: Manufacturing companies (n = 1 178, 9% of total base) 

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6.  USE OF INNOVATION AND PUBLIC PROCUREMENT 

This  last  section  of  the  report  considers  the  relationship  between  innovation  and  public 

procurement.  The  proportion  of  companies  involved  in  public  procurement  is  reviewed, 

followed  by  a  discussion  about  the  part  innovative  goods  or  services  have  played  in 

public procurement contracts.  

6.1. 

Involvement in public procurement 

- One third of companies have had some level of involvement with public 

procurement - 

Companies  were  asked  if  they  had  had  any  involvement  with  public  procurement  since 
January  201223.  Almost  one  in  five  (19%)  say  they  have  won  at  least  one  public 
procurement  contract in that time, while a further 8% have submitted a tender but the 

outcome  is  unknown.  More  than  one  in  ten  (15%)  have  submitted  at  least  one  tender 

without success, while 5% investigated opportunities to bid on one or more contracts but 

have never submitted a tender. 

However,  the  majority  of  companies  (62%)  have  never  submitted  a  tender  nor 

investigated opportunities to bid on a public procurement contract. 

23  Q12  Since  January  2012  has  your  company…?  (MULTIPLE  ANSWERS  POSSIBLE  ):  Won  at  least  one  public 
procurement  contract;  Submitted  at  least  one  tender  for  a  public  procurement  contract  and  the  outcome  is 
unknown;  Submitted  at  least  one  tender  for  a  public  procurement  contract  without  success;  Investigated 
opportunities  to  bid  on  one  or  more  public  procurement  contracts,  but  have  never  submitted  a  tender;  Has 
never submitted a tender nor investigated opportunities to bid on a public procurement contract; Don’t know 

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In comparison to the last survey in 2014, companies are now slightly more likely to have 

submitted  at  least  one  tender  where  the  outcome  is  unknown  (+3  percentage  points), 

but they are less likely to have investigated opportunities but not submitted a tender (-9 

pp)  to  bid  on  one  or  more  contracts.  There  has  also  been  a  five  percentage  point 

increase  in  the  proportion  of  companies  that  have  neither  submitted  a  tender,  nor 

investigated opportunities to bid on a public procurement contract. 

Country analysis 

Companies in EU28 are more likely than those in the US (19% vs. 14%), but less likely 

than  those  in  Switzerland  (23%)  to  have  won  at  least  one  public  procurement  contract 

since  January  2012.  Companies  in  Switzerland  are  the  least  likely  to  say  they  have 

neither submitted a tender, nor investigated opportunities to bid on a public procurement 

contract during this time (56%), followed by those in the US (60%) and EU28 (62%). 

Companies  in  Greece  (35%),  Cyprus  (31%)  and  Slovenia  (29%)  are  the  most  likely  to 

say  that  they  have  won  at  least  one  public  procurement  contract  since  January 

2012. In fact, overall at least one in five companies in 13 Member States say this. At the 

other  end  of  the  scale,  9%  of  companies  in  the  Netherlands  and  13%  in  Hungary  and 

Estonia have won at least one public procurement contract during this time.  

Companies in Belgium (18%) and France (14%) are the most likely to  have submitted 

a tender where the outcome is unknown. This compares to just 2% of companies in 

Romania, Bulgaria, Latvia and Lithuania.  

Companies  in  Belgium  (24%)  and  France  (20%)  are  also  the  most  likely  to  have 

submitted  at  least  one  tender  without  success,  while  those  in  Romania  (7%), 

Bulgaria, Spain, Slovenia and Portugal (all 8%) are the least likely to have done this. 

Finland  (14%),  the  Czech  Republic  (12%)  and  Hungary  (10%)  are  the  only  Member 

States where at least one in ten companies has investigated opportunities to bid on 

one or more public procurement contracts, but  have never submitted a tender. 

At  the  other  end  of  the  scale,  1%  of  companies  in  Cyprus  and  2%  in  Romania  and 

Estonia have done the same. 

At least half of the companies in each Member State say they have never investigated 

or submitted a tender. Companies in Estonia (76%), Spain, Romania (both 74%) and 

Malta  (73%)  are  most  likely  to  say  this,  particularly  compared  to  companies  in  Ireland 

(50%), Croatia and Belgium (both 51%). 

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Evolutions since 2014 

Since the last survey in 2014 there has been little change in the proportion of companies 

in EU28 that have won at least one public procurement contract (+1 percentage point), 

but in Switzerland there has been an increase of eight percentage points.  

Companies in Cyprus (+15 pp), Slovenia (+13 pp) and Greece (+12 pp) are now much 

more  likely  to  say  they  have  won  at  least  one  public  procurement  contract, 

compared  to  the  last  survey  in  2014.  On  the  other  hand,  companies  in  Malta  (-10  pp), 

Portugal (-9 pp) and Luxembourg (-8 pp) are now less likely to have done so. 

Companies in the UK, Luxembourg and Cyprus (all +7 pp) are all more likely to say they 

have  submitted  at  least  one  tender  with  an  unknown  outcome,  while  those  in 

Denmark (-4 pp) and Portugal (-2 pp) are less likely to say this.  

In  Latvia,  there  has  been  a  seven  percentage  point  increase  in  the  proportion  of 

companies  that  have  submitted  at  least  one  tender  without  success,  and  the 

proportion of companies in Germany, Italy, Cyprus and the UK has also increased by six 

percentage points. At the other end of the scale, the proportion of companies saying this 

has decreased most in Portugal (-8 pp) and Ireland (-7 pp). 

In  all  but  one  country,  there  has  been  a  decline  in  proportion  of  companies  that  have 

investigated  opportunities  to  bid  but  have  not  submitted  a  tender,  and  some  of 

these have been large. For example, there has been a 23 percentage point decline in the 

proportion  of  companies  in  Latvia  and  Hungary  that  say  this,  and  the  declines  amongst 

companies in Slovakia (-20 pp), Croatia and Bulgaria (both -19 pp) are almost as large. 

The  smallest  declines  are  observed  amongst  companies  in  Greece,  Austria  (both  -2  pp) 

and Italy (-3 pp). The exception is Malta, where the proportion is unchanged. 

There  have  been  large  increases  in  the  proportion  of  companies  in  Slovakia  (+23  pp), 

Hungary  (+21  pp)  and  Bulgaria  (+20  pp)  that  have  never  submitted  a  tender  nor 

investigated  opportunities  to  bid  on  a  public  procurement  contract.  Conversely, 

the proportion of companies saying this has declined most in the UK (-12 pp) and Greece 

(-10 pp). 

93 

 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

94 

 
 
 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

The analysis of company characteristics reveals the following: 

  The largest companies are the most likely to have won at least one procurement 

contract  (35%  vs.  17%-29%),  or  to  have  submitted  a  tender  without  success 

(36% vs. 14%-21%).  

  The smaller the company, the more likely it is to say it has never submitted a 

tender  nor  investigated  opportunities  to  bid:  65%  of  companies  with  1-9 

employees say this, compared to 29% of companies with 250+ employees. 

  Companies in the industry sector are more likely than those in the other sectors 

to have won a contract (31% vs. 16%-17%), submitted one where the outcome is 

unknown  (14%  vs.  5%-7%),  or  submitted  a  tender  without  success  (25%  vs. 

11%-15%). 

  The  older  the  company,  the  more  likely  it  is  to  have  won  a  contract,  or  to  have 

submitted  a  tender  without  success.  One  in  five  (20%)  companies  established 

before  2009  have  won  at  least  one  public  procurement  contract,  compared  to 

12% of the newest companies. 

  Companies that are part of a group are more likely than those who are not to 

have won a contract (25% vs. 18%), or submitted a tender where the outcome is 

unknown (13% vs. 7%). 

  The  smaller  a  company’s  turnover,  the  more  likely  it  is  to  say  it  has  never 

submitted  a  tender  nor  investigated  opportunities  to  do  so:  70%  of  companies 

with  the  lowest  turnover  say  this,  compared  to  57%  of  those  with  a  turnover  of 

more than two million euros. 

95 

 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

96 

 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

In addition: 

  Companies that have introduced innovative goods or services since January 

2012  are  slightly  more  likely  to  have  won  at  least  one  public  procurement 

contract:  22%  have  done  so,  compared  to  16%  of  companies  that  innovated  in 

other areas, and 13%  of those that did not innovate. Companies with innovative 

goods or services are also less likely to say they have not submitted a tender nor 

investigated the opportunities to bid (58% vs. 68%-69%). 

97 

 
 
 
 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

6.2. 

Including innovative goods or services as part of a public procurement 

contract 

- More than one third of companies that have won a public procurement 

contract included innovations as part of the winning bid - 

Companies that have won at least one public procurement contract were asked about the 
inclusion  of  innovations  in  the  contract24.  More  than  one  third  (38%)  say  they  included 
innovations as part of a public procurement that they won. The majority, however, have 

not (59%). 

Base: Those companies who won at least one public procurement contract 

(n = 2 461, 19% of total base) 

There has been no notable change since the last wave of the survey in 2014. 

Companies outside the euro area are more likely to say they included innovations as part 

of a public procurement contract that they have won, compared to those in the euro area 

(43% vs. 35%).  

Due to small sample size, country analysis could not be performed for this question. 

24 Q13 Has your company included any of its innovations as part of any public procurement contract that you 
have won? Yes; No; Don’t know 

98 

 
 
 
                                                           
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

Results of the analysis of company characteristics show that: 

  Companies  with  50-249  employees  are  the  most  likely  to  have  included 

innovations in a winning public procurement contract (53% vs. 36%-43%). 

  Services  (46%)  and  manufacturing  companies  (44%)  are  more  likely  to  have 

included innovations compared to those in industry (35%) and retail (27%). 

Base: Those companies who won at least one public procurement contract 

(n = 2 461, 19% of total base) 

99 

 
 
 
 
FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”      

In addition: 

  Goods  or  services  innovators  are  more  likely  to  have  included  innovations  in  a 

winning contract than those that innovated in other areas (43% vs. 32%). 

Base: Those companies who won at least one public procurement contract 

(n = 2 461, 19% of total base) 

100 

 
 
 
 
ANNEXES 

 
TECHNICAL SPECIFICATIONS 

FLASH EUROBAROMETER 415 
“Innobarometer 2015 - The innovation trends at EU enterprises” 
TECHNICAL SPECIFICATIONS 

Between the 2nd and 20th of February 2015, TNS Political & Social, a consortium created between TNS political & 
social, TNS UK and TNS opinion, carried out the survey FLASH EUROBAROMETER 415 about “Innobarometer 2015 
- The innovation trends at EU enterprises”. 

This  survey  has  been  requested  by  the  EUROPEAN  COMMISSION,  Directorate-General  for  Internal  Market, 
Industry,  Entrepreneurship  and  SMEs.  It  is  survey  co-ordinated  by  the  Directorate-General  for  Communication 
(DG COMM “Strategy, Corporate Communication Actions and Eurobarometer” Unit). The FLASH EUROBAROMETER 
415  covers  businesses  employing  one  or  more  persons  in  manufacturing  (NACE  category  C),  services  (NACE 
categories G, H, I, J, K, L, M, N, R) and the industry sector (NACE categories D, E, F) in the 28 Member States of 
the  European  Union,  Switzerland  and  the  USA.  The  sample  was  selected  from  an  international  database,  with 
additional sample from local sources where necessary. Whenever a company was eligible the selected respondent 
had to be a general manager, a financial director or a significant owner. All interviews were carried using the TNS 
e-Call  center  (our  centralized  CATI  system).  Quotas  were  applied  on  both  company  size  (using  four  different 
ranges:  1-9  employees,  10-49  employees,  50-249  employees  and  250  employees  or  more)  and  sectors 
(Manufacturing,  Retail,  Services  and  Industry).  These  quotas  were  adjusted according to the country’s universe 
(sectors and business sizes in scope of the survey) but were also reasoned in order to ensure that the sample was 
large enough in every cell. 

TNS has developed its own RDD sample generation capabilities based on using contact telephone numbers from 
responders  to  random  probability  or  random  location  face  to  face  surveys,  such  as  Eurobarometer,  as  seed 
numbers.  The  approach  works  because  the  seed  number  identifies  a  working  block  of  telephone  numbers  and 
reduces  the  volume  of  numbers  generated  that  will  be  ineffective.  The  seed  numbers  are  stratified  by  NUTS2 
region  and  urbanisation  to  approximate  a  geographically  representative  sample.  From  each  seed  number  the 
required sample of numbers are generated by randomly replacing the last two digits. The sample is then screened 
against business databases in order to exclude as many of these numbers as possible before going into field. This 
approach is consistent across all countries. 

TS1 

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                       
 
 
 
 
 
 
 
 
 
 
 
 
Readers  are  reminded  that  survey  results are  estimations, the accuracy of which, everything being equal, rests 
upon the sample size and upon the observed percentage.  With samples sizes up to 500 interviews, the real  
percentages vary within the following confidence limits: 

TS2 

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                       
 
 
 
 
 
ABBR. 

COUNTRIES 

INSTITUTES 

N°  
INTERVIEWS 

FIELDWORK 
DATES 

BUSINESSES 

BE 
BG 
CZ 
DK 
DE 
EE 
IE 
EL 
ES 
FR 
HR 
IT 
CY 
LV 
LT 
LU 
HU 
MT 
NL 
AT 
PL 
PT 
RO 
SI 
SK 
FI 
SE 
UK 

TOTAL 
EU28 

Belgium 
Bulgaria 
Czech Republic 
Denmark 
Germany 
Estonia 
Ireland 
Greece 
Spain 
France 
Croatia 
Italy 
Republic of Cyprus 
Latvia 
Lithuania 
Luxembourg 
Hungary 
Malta 
Netherlands 
Austria 
Poland 
Portugal 
Romania 
Slovenia 
Slovakia 
Finland 
Sweden 
United Kingdom 

TNS Dimarso 
TNS BBSS 
TNS AISA s.r.o 
TNS Gallup A/S 
TNS Deutschland 
TNS Emor 
IMS Millward Brown 
TNS ICAP 
TNS Demoscopia S.A 
TNS Sofres 
HENDAL 
TNS Infratest 
CYMAR 
TNS Latvia 
TNS LT 
TNS Dimarso 
TNS Hoffmann Kft 
MISCO International Ltd 
TNS NIPO 
TNS Austria 
TNS OBOP 
TNS Euroteste 
TNS CSOP 
RM PLUS 
TNS AISA Slovakia 
TNS Gallup Oy 
TNS SIFO 
TNS UK 

502 
502 
500 
501 
500 
500 
500 
500 
500 
501 
501 
500 
200 
500 
500 
200 
500 
200 
504 
503 
500 
500 
500 
500 
501 
501 
501 
500 

2/02/2015 
2/02/2015 
3/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 
2/02/2015 

20/02/2015 
19/02/2015 
17/02/2015 
20/02/2015 
18/02/2015 
11/02/2015 
20/02/2015 
19/02/2015 
20/02/2015 
17/02/2015 
18/02/2015 
18/02/2015 
11/02/2015 
20/02/2015 
18/02/2015 
19/02/2015 
18/02/2015 
18/02/2015 
17/02/2015 
20/02/2015 
20/02/2015 
20/02/2015 
25/02/2015 
12/02/2015 
20/02/2015 
20/02/2015 
20/02/2015 
20/02/2015 

572 068 
340 628 
1 005 971 
2 021 401 
3 116 134 
76 007 
205 492 
56 001 
3 313 013 
3 110 259 
330 279 
4 202 388 
60 452 
85 245 
127 351 
28 974 
615 404 
47 403 
909 180 
359 727 
1 957 966 
1 035 493 
516 314 
129 795 
383 232 
303 233 
694 757 
2 228 126 

13.117 

02/02/2015 

20/02/2015 

27 832 293 

CH 
US 

Switzerland 
United States 

Schwerzenbach 
Kantar Operations 

501 
500 

02/02/2015 
03/02/2015 

20/02/2015 
24/02/2015 

283 601 
13 657 524 

TOTAL 

14.118 

02/02/2015 

20/02/2015 

41 773 418 

TS3 

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
QUESTIONNAIRE 

 
ASK ALL

Let me start with a few basic questions regarding your company. For all questions, please 
limit your responses to the activities of your company in [YOUR COUNTRY] only.

D1

How many employees (full-time equivalent) does your company currently have?

(READ OUT – ONE ANSWER ONLY)

1 to 9 employees
10 to 49 employees
50 to 249 employees
250 to 499 employees
500 or more employees 
DK/NA (DO NOT READ OUT)

FL394 D1 

IF D1=6 THEN STOP INTERVIEW 

D2

When was your company established?

(READ OUT – ONE ANSWER ONLY)

Before 1 January 2009 
Between 1 January 2009 and 1 January 2014 
After 1 January 2014 
DK/NA (DO NOT READ OUT)

FL394 D2 TREND MODIFIED

ASK ALL

ROTATE ITEMS 1 TO 3, ITEMS 4 AND 5 ARE SINGLE CODES

D3

Since 1 January 2012 has your company…? 

(READ OUT – MULTIPLE ANSWERS POSSIBLE)

Been taken over or merged with another company
Sold off a part of its business
Bought another company
None (DO NOT READ OUT) 
DK/NA (DO NOT READ OUT)

FL394 D3 TREND MODIFIED

1
2
3
4
5
6

1
2
3
4

1,
2,
3,
4,
5,

Q1

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D4

Is your company part of a group?

(ONE ANSWER ONLY)

Yes
No
DK/NA (DO NOT READ OUT)

NEW

D5A

What was your company’s total turnover in 2014? 

FL394 D4 TREND MODIFIED

ASK D5B IF CODE 999 IN D5A, RECODE ALL VALID ANSWERS IN D5A

D5B

What was your company’s total turnover in 2014? 

(READ OUT – ONE ANSWER ONLY)

Up to 100 000 euros 
More than 100 000 to 500 000 euros 
More than 500 000 to 2 million euros
More than 2 to 10 million euros
More than 10 to 50 million euros
More than 50 million euros
DK/NA (DO NOT READ OUT) 

FL369 D5B TREND MODIFIED

euro

1
2
3

1
2
3
4
5
6
7

ASK D6 IF COMPANY ESTABLISHED BEFORE JANUARY 1st 2014, CODES 1 OR 2 IN D2 
– OTHERS GO TO D7 

D6

Since January 2012 has your company’s turnover … ? 

(READ OUT – ONE ANSWER ONLY)

Risen by more than 25% 
Risen by between 5% and 25% 
Remained approximately the same 
Fallen by between 5% and 25% 
Fallen by more than 25% 
DK/NA (DO NOT READ OUT)

FL394 D5 TREND MODIFIED

1
2
3
4
5
6

Q2

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      THE PERCENTAGES IN D7.1, D7.2, D7.3 AND D7.4 HAVE TO SUM UP TO ONE 
HUNDRED (D7.1+D7.2+D7.3+D7.4 = 100%) IF ONE ANSWER 999 in D7.1, D7.2, D7.3 OR 
D7.4 THEN THE SUM OF THE VALID ANSWERS (ANSWERS BETWEEN 0 AND 100%) 
CAN BE LOWER THAN 100% 

D7.1

Approximately what percentage of your company's turnover in 2014 came from sales in each 
of the following markets? 

(READ OUT - WRITE DOWN THE ANSWER IN PERCENTAGE) (IF "DK/NA" CODE '999')

Locally, in the area or region where your company is located

FL369 D8.1 TREND MODIFIED

D7.2

Approximately what percentage of your company's turnover in 2014 came from sales in each 
of the following markets? 

(READ OUT - WRITE DOWN THE ANSWER IN PERCENTAGE) (IF "DK/NA" CODE '999')

In your own country outside the area or region where your company is 
located

FL369 D8.2 TREND MODIFIED

D7.3

Approximately what percentage of your company's turnover in 2014 came from sales in each 
of the following markets? 

(READ OUT - WRITE DOWN THE ANSWER IN PERCENTAGE) (IF "DK/NA" CODE '999')

In EU countries, or in Switzerland, Norway, Iceland or Liechtenstein 

FL369 D8.3 TREND MODIFIED

D7.4

Approximately what percentage of your company's turnover in 2014 came from sales in each 
of the following markets? 

(READ OUT - WRITE DOWN THE ANSWER IN PERCENTAGE) (IF "DK/NA" CODE '999')

In other countries 

FL369 D8.4 TREND MODIFIED

Q3

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      READ OUT: Design covers a range of applications within companies, providing means to 
integrate functionality, appearance and user experience, for goods and services. Design can 
also provide a means to build corporate identity and brand recognition.

Q1

Which of the following statements best describes the activities of your company with regard to 
design?

(READ OUT – ONE ANSWER ONLY)

Design is a central element in the company's strategy
Design is an integral, but not central element of development work in the 
company
Design is used as last finish, enhancing the appearance and attractiveness 
of the final product
The company does not work systematically with design
Design is not used in the company 
DK/NA (DO NOT READ OUT)

1

2

3
4
5
6

NEW

ROTATE STATEMENTS 1 TO 5

READ OUT: Innovation occurs when a company introduces a new or significantly improved 
good, service, process, marketing strategy or organisational method. The innovation can be 
developed by the company itself or has been originally developed by other companies or 
organisations. 

Q2

Has your company introduced any of the following types of innovation since January 2012? 

(READ OUT – ONE ANSWER ONLY)

Yes

No

DK/NA 
(DO NOT 
READ 
OUT)

1

2

3

4

New or significantly improved goods

New or significantly improved services

New or significantly improved processes (e.g. 
production processes or distribution methods)

New or significantly improved marketing strategies 
(e.g. packaging, product promotion or placement, or 
pricing strategies) 

5 New or significantly improved organisational 

methods (e.g. knowledge management or the work 
environment) 

1

1

1

1

1

2

2

2

2

2

3

3

3

3

3

FL394 Q1 TREND MODIFIED

Q4

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK Q3 IF INTRODUCED AN INNOVATIVE GOOD OR SERVICE SINCE JANUARY 2012, 
CODE 1 IN Q2.1 OR Q2.2 – OTHERS GO TO Q4 

Q3

Approximately what percentage of your company's turnover in 2014 was due to innovative 
goods or services that have been introduced since January 2012? 

(READ OUT – ONE ANSWER ONLY)

0%
Between 1 and 5% 
Between 6 and 10% 
Between 11 and 25% 
Between 26 and 50% 
51% or more 
DK/NA (DO NOT READ OUT)

FL394 Q2 TREND MODIFIED

ASK ALL

Q4 : ROTATE STATEMENTS 1 TO  7 

1
2
3
4
5
6
7

Q4

Since January 2012, what percentage of its total turnover has your company invested in each 
of the following activities? 

(READ OUT - ONE ANSWER ONLY)

0%

Less than 
1%

1 - 5 % More than 

5%

DK/NA 
(DO NOT 
READ 
OUT)

1
2

3

4

5

6

7

Training
Software development 

Company reputation and 
branding, including web 
design 

Research and development 
(R&D)
Design of products and 
services 
Organisation or business 
process improvements

Acquisition of machines, 
equipment, software or 
licenses 

FL369 Q2 HEAVILY MODIFIED

1
1

1

1

1

1

1

2
2

2

2

2

2

2

3
3

3

3

3

3

3

4
4

4

4

4

4

4

5
5

5

5

5

5

5

Q5

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK Q5A IF “YES” CODE 1 IN Q2.1 OR Q2.2 – OTHERS GO TO Q5B 

ROTATE STATEMENTS 1 TO 10 

Q5A

Thinking about the commercialisation of your company’s innovative goods or services since 
January 2012, have any of the following been a major problem, a minor problem or not a 
problem at all? 

(READ OUT – ONE ANSWER ONLY)

A major 
problem 

A minor 
problem

Not a 
problem at 
all

DK/NA 
(DO NOT 
READ 
OUT)

1

2

3

4

5

6

7
8

9

10

Lack of human resources 

Lack of financial resources

Finding or using new technologies 

Cost or complexity of meeting 
regulations or standards

Difficulties in maintaining intellectual 
property rights
Administrative or legal issues 

Lack of marketing expertise
Market dominated by established 
competitors
Low demand for your innovative goods 
or services
Weak distribution channels

1

1

1

1

1

1

1
1

1

1

FL394 Q10a TREND MODIFIED

2

2

2

2

2

2

2
2

2

2

3

3

3

3

3

3

3
3

3

3

4

4

4

4

4

4

4
4

4

4

Q6

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK Q5B IF “NO” CODE 2 OR “DK” CODE 3 IN Q2.1 AND Q2.2 – OTHERS GO TO Q6A 

ROTATE STATEMENTS 1 TO 10 

Q5B

Thinking about the commercialisation of your company’s goods or services since January 
2012, have any of the following been a major problem, a minor problem or not a problem at 
all? 

(READ OUT – ONE ANSWER ONLY)

A major 
problem 

A minor 
problem

Not a 
problem at 
all

DK/NA 
(DO NOT 
READ 
OUT)

1

2

3

4

5

6

7
8

9

Lack of human resources 

Lack of financial resources

Finding or using new technologies 

Cost or complexity of meeting 
regulations or standards

Difficulties in maintaining intellectual 
property rights
Administrative or legal issues 

Lack of marketing expertise
Market dominated by established 
competitors
Low demand for your goods or services

10

Weak distribution channels

FL394 Q10b TREND MODIFIED

1

1

1

1

1

1

1
1

1

1

2

2

2

2

2

2

2
2

2

2

3

3

3

3

3

3

3
3

3

3

4

4

4

4

4

4

4
4

4

4

Q7

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK Q6A IF “YES” CODE 1 IN Q2.1 OR Q2.2 – OTHERS GO TO Q6B

ROTATE ITEMS 1 TO 7, ITEMS 9 AND 10 ARE SINGLE CODES

Q6A

Thinking about possible public support for commercialisation of your innovative goods or 
services, which two of the following types of intervention would have the most positive impact 
on your company? Support for:

(READ OUT – MAX. 2 ANSWERS)

Meeting regulations or standards
Accessing or reinforcing online selling
Participating in conferences, trade fairs, exhibitions
Training staff in how to promote and market innovative goods or services

Applying for, managing or protecting intellectual property rights 

Market-testing a product or service before launch 
Accessing or reinforcing your presence in export markets

Other (DO NOT READ OUT)
None (DO NOT READ OUT)
DK/NA (DO NOT READ OUT)

NEW

1,
2,
3,

4,

5,
6,

7,
8,
9,
10,

ASK Q6B IF “NO” CODE 2 OR “DK” CODE 3 IN Q2.1 AND Q2.2 – OTHERS GO TO Q7

ROTATE ITEMS 1 TO 7, ITEMS 9 AND 10 ARE SINGLE CODES

Q6B

Thinking about possible public support for commercialisation of your goods or services, which 
two of the following types of intervention would have the most positive impact on your 
company? Support for:

(READ OUT – MAX. 2 ANSWERS)

Meeting regulations or standards
Accessing or reinforcing online selling
Participating in conferences, trade fairs, exhibitions
Training staff in how to promote and market goods or services

Applying for, managing or protecting intellectual property rights 

Market-testing a product or service before launch 
Accessing or reinforcing your presence in export markets

Other (DO NOT READ OUT)
None (DO NOT READ OUT)
DK/NA (DO NOT READ OUT)

NEW

1,
2,
3,

4,

5,
6,

7,
8,
9,
10,

Q8

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK Q7 AND Q8 IF “YES” CODE 1 IN Q2.1 OR Q2.2 OR Q2.3 OR Q2.4 OR Q2.5 - OTHERS 
GO TO Q9

Q7

Approximately what percentage of your company's turnover in 2014 was invested in 
innovation activities?

(READ OUT – ONE ANSWER ONLY)

0%
Less than 1%
Between 1 and 5%
Between 6 and 10%
Between 11 and 15%
16% or more 
DK/NA (DO NOT READ OUT)

NEW

1
2
3
4
5
6
7

Q8

Do you plan to increase, reduce or keep unchanged the percentage of investment dedicated 
to innovation in the next 12 months?

(READ OUT – ONE ANSWER ONLY)

Increase 
Reduce
Keep the percentage unchanged
You do not plan to invest in innovation in the next 12 months

DK/NA (DO NOT READ OUT)

NEW

1
2
3

4
5

Q9

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK Q9 AND Q10 IF “INVESTS IN INNOVATION”, EXCLUDE IF CODE 1 IN Q7 AND CODE 
3 IN Q8 and CODE 4 IN Q8 – OTHERS GO TO Q11

ROTATE ITEMS 1 TO 5

Q9

What will be the focus of your planned investment in innovation in the next 12 months?

(READ OUT – MULTIPLE ANSWERS POSSIBLE)

Goods
Services
Processes (e.g. production processes or distribution methods)

Marketing strategies (e.g. packaging, product promotion or placement or 
pricing strategies)
Organisational methods (e.g. knowledge management or the work 
environment)
DK/NA (DO NOT READ OUT)

1,
2,

3,

4,

5,
6,

NEW

ROTATE ITEMS 1 TO 5, ITEM 6 IS SINGLE CODE

Q10

What are the two main reasons why your company decided to invest in innovation in the next 
12 months? 

(READ OUT - MAX 2 ANSWERS)

Market potential
Client request
Increased competition
Supplier offering a new feature or business solution

New legal or administrative requirements coming into force in the coming 
years
Other (DO NOT READ OUT)
DK/NA (DO NOT READ OUT)

NEW

1,
2,
3,

4,

5,
6,
7,

Q10

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK Q11A AND Q11B ONLY TO MANUFACTURING COMPANIES

ROTATE ITEMS 1 TO 3, ITEMS 4 AND 5 ARE SINGLE CODES

Q11A

Have you used any of the following technologies?

(READ OUT – MULTIPLE ANSWERS POSSIBLE)

Sustainable manufacturing technologies (i.e. technologies which use energy 
and materials more efficiently and drastically reduce emissions)

ICT-enabled intelligent manufacturing (i.e. technologies which digitalise the 
production processes)
High performance manufacturing which combines flexibility, precision and 
zero-defect (e.g. high precision machine tools, advanced sensors or 3D 
printers)
None (DO NOT READ OUT)
DK/NA (DO NOT READ OUT)

NEW

ROTATE ITEMS 1 TO 3, ITEMS 4 AND 5 ARE SINGLE CODES

Q11B

Do you plan to use any of the following technologies in the next 12 months?

(READ OUT – MULTIPLE ANSWERS POSSIBLE)

Sustainable manufacturing technologies (i.e. technologies which use energy 
and materials more efficiently and drastically reduce emissions)

ICT-enabled intelligent manufacturing (i.e. technologies which digitalise the 
production processes)
High performance manufacturing which combines flexibility, precision and 
zero-defect (e.g. high precision machine tools, advanced sensors or 3D 
printers)
None (DO NOT READ OUT)
DK/NA (DO NOT READ OUT)

NEW

1,

2,

3,
4,
5,

1,

2,

3,
4,
5,

Q11

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      ASK ALL

ITEMS 4, 5 AND 6 ARE SINGLE CODES 

READ OUT: The term 'public procurement' describes the purchase of goods, services and 
public works by governments and public bodies. 

Q12

Since January 2012 has your company…?

(READ OUT – MULTIPLE ANSWERS POSSIBLE )

Won at least one public procurement contract
Submitted at least one tender for a public procurement contract and the 
outcome is unknown
Submitted at least one tender for a public procurement contract without 
success
Investigated opportunities to bid on one or more public procurement 
contracts, but have never submitted a tender
Has never submitted a tender nor investigated opportunities to bid on a 
public procurement contract 
DK/NA (DO NOT READ OUT)

1,

2,

3,

4,

5,
6,

FL394 Q15 TREND MODIFIED

ASK Q13 IF CODE 1 IN Q12 - OTHERS GO TO SD

Q13

Has your company included any of its innovations as part of any public procurement contract 
that you have won?

(ONE ANSWER ONLY)

Yes
No
DK/NA (DO NOT READ OUT)

NEW, BASED ON FL394 Q16

1
2
3

Q12

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      TABLES 

D1 Combien de salariés (équivalent temps-plein) compte actuellement votre entreprise ? 

D1 How many employees (full-time equivalent) does your company currently have? 

D1 Wie viele Vollzeit-Beschäftigte hat Ihr Unternehmen zurzeit? 

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

1 à 9 salariés

10 à 49 
salariés

50 à 249 
salariés

250 à 499 
salariés

500 salariés ou 
plus

NSP/SR (NE 
PAS LIRE)

250 salariés ou 
plus

1 to 9 
employees

10 to 49 
employees

50 to 249 
employees

250 to 499 
employees

500 or more 
employees

Zwischen 1 
und 9 
Beschäftigte

Zwischen 10 
und 49 
Beschäftigte

Zwischen 50 
und 249 
Beschäftigte

Zwischen 250 
Beschäftigte 
und 499 
Beschäftigte

500 
Beschäftigte 
oder mehr

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

250 or more 
employees

250 
Beschäftigte 
oder mehr

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

83

64

85

82

75

67

87

85

80

86

89

81

89

69

90

81

79

85

59

84

79

92

92

86

78

71

90

92

76

78

82

12

22

11

14

17

21

10

12

13

13

8

15

9

25

9

15

12

12

38

12

16

6

7

11

18

24

8

7

14

20

12

4

10

2

3

6

8

3

2

5

1

2

3

2

6

1

3

7

2

3

3

4

2

1

3

4

5

2

1

7

2

2

0

2

2

1

1

1

0

1

1

0

0

0

0

0

0

0

1

1

0

0

0

0

0

0

0

0

0

0

0

0

1

1

2

0

0

1

3

0

0

1

0

1

1

0

0

0

1

1

0

0

1

1

0

0

0

0

0

0

0

3

0

3

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

4

2

1

2

4

0

1

2

0

1

1

0

0

0

1

2

1

0

1

1

0

0

0

0

0

0

0

3

0

4

T1

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D2 Quand votre entreprise a-t-elle été créée ? 

D2 When was your company established? 

D2 Wann ist Ihr Unternehmen gegründet worden? 

Avant le 1er 
janvier 2009

Before 1 January 
2009

Vor dem 1. Januar 
2009

Flash EB
415

Entre le 1er 
janvier 2009 et le 
1er janvier 2014

Between 1 
January 2009 and 
1 January 2014

Zwischen dem 1. 
Januar 2009 und 
dem 1. Januar 
2014
Flash EB
415

Après le 1er 
janvier 2014

NSP/SR (NE PAS 
LIRE)

After 1 January 
2014

DK/NA (DO NOT 
READ OUT)

Nach dem 1. 
Januar 2014

Weiß nicht / Keine 
Angabe (NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

84

91

76

84

87

86

77

84

91

85

82

94

89

90

82

82

57

86

92

89

74

83

92

76

86

85

76

71

74

76

86

14

6

21

13

11

14

22

15

7

12

16

5

9

10

17

17

37

14

8

9

24

15

8

24

13

12

23

27

21

22

13

2

2

2

2

1

0

0

1

2

3

2

1

1

0

1

1

6

0

0

2

2

2

0

0

1

2

1

2

4

2

1

0

1

1

1

1

0

1

0

0

0

0

0

1

0

0

0

0

0

0

0

0

0

0

0

0

1

0

0

1

0

0

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T2

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D3 Depuis le 1er janvier 2012, votre entreprise a-t-elle... ? (PLUSIEURS REPONSES POSSIBLES)

D3 Since 1 January 2012 has your company…? (MULTIPLE ANSWERS POSSIBLE)

D3 Betraf eines der folgenden Ereignisse Ihr Unternehmen in der Zeit seit dem 1. Januar 2012? (MEHRFACHNENNUNGEN 
MÖGLICH)

Eté reprise par, 
ou fusionnée 
avec, une autre 
entreprise 

Been taken over 
or merged with 
another company

Übernahme oder 
Fusion mit einem 
anderen 
Unternehmen

Flash EB
415

3

11

2

1

4

4

2

1

2

1

4

2

3

1

2

3

3

1

6

3

3

1

3

1

2

4

2

4

3

7

3

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Vendu une partie 
de ses activités

Racheté une autre 
entreprise

Aucun (NE PAS 
LIRE)

NSP/SR (NE PAS 
LIRE)

Sold off a part of 
its business

Bought another 
company

None (DO NOT 
READ OUT)

DK/NA (DO NOT 
READ OUT)

Verkauf eines 
Teils des 
Unternehmens

Kauf eines 
anderen 
Unternehmens

Keine (NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

Flash EB
415

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Flash EB
415

2

5

0

1

8

4

1

1

2

1

3

1

1

1

1

2

4

1

2

2

1

1

1

2

1

2

3

5

2

1

3

3

9

1

2

8

4

2

2

3

3

3

3

2

1

1

1

7

1

3

4

3

1

3

2

4

1

4

5

4

3

3

92

81

97

96

82

90

95

95

93

96

90

94

93

97

97

95

89

97

89

92

94

96

93

96

92

92

92

87

93

89

94

0

0

0

0

0

0

0

1

0

0

0

0

1

0

1

0

0

1

0

0

1

1

1

0

1

1

0

0

0

0

0

T3

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D4 Votre entreprise fait-elle partie d’un groupe? 

D4 Is your company part of a group? 

D4 Ist Ihr Unternehmen Teil eines Konzerns? 

Oui

Non

Yes

No

Ja  

Nein 

Flash EB
415

Flash EB
415

NSP / SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415

13

45

5

11

29

10

9

8

14

11

15

8

11

15

8

10

22

9

37

17

10

3

13

9

11

11

7

17

10

7

11

87

54

95

89

70

90

91

92

86

89

85

92

89

85

91

89

78

91

63

83

90

97

87

91

89

89

92

83

89

93

88

0

1

0

0

1

0

0

0

0

0

0

0

0

0

1

1

0

0

0

0

0

0

0

0

0

0

1

0

1

0

1

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T4

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D5A Quel a été le chiffre d'affaires total de votre entreprise en 2014 ? 

D5A What was your company’s total turnover in 2014? 

D5A Wie hoch war der Gesamtumsatz Ihres Unternehmens im Jahr 2014? 

Jusqu'à 100 
000 Euros

De plus de 100 
000 à 500 000 
euros

De plus de 500 
000 à 2 millions 
euros

De plus de 2 à 
10 millions 
euros

De plus de 10 à 
50 millions 
euros

Plus de 50 
millions euros

Up to 100 000 
euros

More than 100 
000 to 500 000 
euros

More than 500 
000 to 2 million 
euros

More than 2 to 
10 million euros

More than 10 to 
50 million euros

More than 50 
million euros

Bis 100 000 
Euro

Mehr als 100 
000 Euro bis 
500 000 Euro

Mehr als 500 
000 Euro bis 2 
Millionen Euro

Mehr als 2 
Millionen Euro 
bis 10 Millionen 
Euro

Mehr als 10 
Millionen Euro 
bis 50 Millionen 
Euro

Mehr als 50 
Millionen Euro

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

11

2

25

9

3

3

8

12

8

5

3

10

17

4

32

22

8

12

4

26

13

28

12

14

7

20

23

12

6

15

20

19

10

7

16

13

20

7

19

32

15

29

23

18

17

13

14

19

23

8

23

17

12

18

8

22

15

32

47

14

16

19

16

13

1

4

33

23

2

13

22

12

30

15

16

14

5

6

13

8

6

17

10

5

8

2

17

15

15

23

7

28

14

6

15

1

2

10

13

1

6

7

5

4

7

4

8

1

5

7

4

5

7

7

1

2

1

3

5

6

10

6

9

4

4

19

0

2

10

7

1

4

2

3

2

2

2

4

1

1

7

2

3

6

2

0

3

1

3

2

3

3

2

7

2

1

2

0

1

2

2

0

0

2

1

0

0

1

0

0

0

1

0

0

0

1

0

0

0

0

0

0

0

1

0

1

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T5

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D5A Quel a été le chiffre d'affaires total de votre entreprise en 2014 ? 
D5A What was your company’s total turnover in 2014? 

D5A Wie hoch war der Gesamtumsatz Ihres Unternehmens im Jahr 2014? 

NSP/SR (NE PAS 
LIRE)

Plus de 2 
millions d'euros

DK/NA (DO NOT 
READ OUT)

More than 2 
million euros

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

Mehr als 2 
Millionen Euro

Flash EB
415

Flash EB
415

44

38

66

66

29

31

82

46

26

60

32

42

41

53

48

52

46

51

73

20

50

54

56

73

47

43

21

6

65

25

41

10

36

1

4

22

23

2

10

11

8

6

10

7

12

2

5

14

6

9

14

10

1

5

2

6

8

9

13

9

15

6

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T6

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D5B Quel a été le chiffre d'affaires total de votre entreprise en 2014 ? 

D5B What was your company’s total turnover in 2014? 

D5B Wie hoch war der Gesamtumsatz Ihres Unternehmens im Jahr 2014? 

Jusqu’à 100 
000 euros

Plus de 100 000 
euros jusqu’à 
500 000 euros

Plus de 500 000 
à 2 millions 
d’euros

Plus de 2 à 10 
millions d’euros

Plus de 10 à 50 
millions d’euros

Plus de 50 
millions d’euros

Up to 100 000 
euros

More than 100 
000 to 500 000 
euros

More than 500 
000 to 2 million 
euros

More than 2 to 
10 million euros

More than 10 to 
50 million euros

More than 50 
million euros

Bis 100 000 
Euro

Mehr als 100 
000 Euro bis 
500 000 Euro

Mehr als 500 
000 Euro bis 2 
Millionen Euro

Mehr als 2 
Millionen Euro 
bis 10 Millionen 
Euro

Mehr als 10 
Millionen Euro 
bis 50 Millionen 
Euro

Mehr als 50 
Millionen Euro

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

28

8

62

33

0

14

50

30

33

37

17

12

19

16

68

49

23

27

24

24

7

55

37

57

20

29

54

24

21

9

25

27

20

12

38

17

9

29

30

40

30

56

44

31

36

20

28

25

30

11

12

18

16

24

20

17

24

22

25

27

16

21

13

13

2

9

12

18

11

13

6

14

13

22

23

14

6

9

14

9

32

6

6

4

11

4

11

7

18

1

16

18

12

6

11

1

6

15

12

3

5

7

6

3

5

8

14

1

4

6

5

18

5

5

1

2

2

7

3

1

1

8

17

2

1

3

0

2

3

3

1

1

2

0

2

2

0

2

0

1

1

0

3

0

1

0

1

0

1

0

0

0

3

3

1

1

1

0

1

3

3

1

0

2

0

0

0

0

0

0

1

3

0

2

0

1

0

0

0

0

0

0

1

1

2

3

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T7

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D5B Quel a été le chiffre d'affaires total de votre entreprise en 2014 ? 

D5B What was your company’s total turnover in 2014? 

D5B Wie hoch war der Gesamtumsatz Ihres Unternehmens im Jahr 2014? 

NSP/SR (NE PAS 
LIRE)

Plus de 2 
millions d'euros 

DK/NA (DO NOT 
READ OUT)

More than 2 
million euros

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415

Mehr als 2 
Millionen Euro

Flash EB
415

24

44

22

11

49

41

5

20

10

13

9

16

19

18

4

8

27

29

10

53

63

24

26

17

43

37

5

48

26

37

36

8

16

2

9

22

19

5

6

11

6

5

6

8

16

2

5

10

5

24

5

6

2

3

3

9

4

1

2

11

21

6

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T8

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D5T Quel a été le chiffre d'affaires total de votre entreprise en 2014 ? 

D5T What was your company’s total turnover in 2014? 

D5T Wie hoch war der Gesamtumsatz Ihres Unternehmens im Jahr 2014? 

Jusqu’à 100 
000 euros

Plus de 100 000 
euros jusqu’à 
500 000 euros

Plus de 500 000 
à 2 millions 
d’euros

Plus de 2 à 10 
millions d’euros

Plus de 10 à 50 
millions d’euros

Plus de 50 
millions d’euros

Up to 100 000 
euros

More than 100 
000 to 500 000 
euros

More than 500 
000 to 2 million 
euros

More than 2 to 
10 million euros

More than 10 to 
50 million euros

More than 50 
million euros

Bis 100 000 
Euro

Mehr als 100 
000 Euro bis 
500 000 Euro

Mehr als 500 
000 Euro bis 2 
Millionen Euro

Mehr als 2 
Millionen Euro 
bis 10 Millionen 
Euro

Mehr als 10 
Millionen Euro 
bis 50 Millionen 
Euro

Mehr als 50 
Millionen Euro

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

22

5

66

31

3

7

47

25

15

26

8

15

24

11

63

48

18

26

22

28

12

57

28

56

15

30

30

13

19

17

30

31

18

15

42

18

23

32

34

45

34

48

42

32

37

25

29

32

38

15

28

30

21

36

22

31

27

41

49

32

20

28

22

18

2

10

36

28

11

19

24

20

34

24

26

22

7

11

19

13

30

18

13

7

14

5

22

17

19

23

17

33

19

9

19

2

6

14

17

4

8

8

8

5

9

7

15

2

7

9

6

19

8

9

2

3

3

7

6

6

10

11

13

5

4

21

0

3

11

8

1

4

3

3

2

3

2

5

1

1

7

2

6

6

2

0

4

1

4

2

3

3

4

7

3

1

3

0

1

3

3

1

0

2

1

0

1

1

0

0

0

2

0

2

1

1

0

0

0

0

0

0

0

1

1

2

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T9

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D5T Quel a été le chiffre d'affaires total de votre entreprise en 2014 ? 
D5T What was your company’s total turnover in 2014? 

D5T Wie hoch war der Gesamtumsatz Ihres Unternehmens im Jahr 2014? 

NSP/SR (NE PAS 
LIRE)

Plus de 2 
millions d'euros 

DK/NA (DO NOT 
READ OUT)

More than 2 
million euros

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415

Mehr als 2 
Millionen Euro

Flash EB
415

10

17

15

8

14

13

4

9

3

8

3

7

8

9

2

4

13

15

7

11

32

13

14

12

21

16

1

3

17

9

15

14

42

2

10

28

29

6

13

14

12

8

13

11

21

3

8

19

9

26

15

13

2

7

4

11

9

9

13

16

21

9

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T10

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D6 Depuis janvier 2012, le chiffre d'affaires de votre entreprise a-t-il...? 

D6 Since January 2012 has your company’s turnover … ? 

D6 Ist der Umsatz Ihres Unternehmens seit Januar 2012 …? 

Augmenté de 
plus de 25% 

Augmenté de 
5% à 25%

Est resté 
environ le 
même

Baissé de 5% à 
25%

Baissé de plus 
de 25%

NSP/SR (NE 
PAS LIRE)

Risen by more 
than 25%

Risen by 
between 5% 
and 25%

Remained 
approximately 
the same

Fallen by 
between 5% 
and 25%

Fallen by more 
than 25%

Um mehr als 
25% gestiegen

Zwischen 5% 
und 25% 
gestiegen

Annähernd 
gleich geblieben

Zwischen 5% 
und 25% 
gesunken

Um mehr als 
25% gesunken

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

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415

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415

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415

Flash EB
415

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415

8

8

3

10

17

13

11

10

9

4

4

8

2

4

6

11

9

8

9

14

7

7

8

6

4

7

11

21

13

10

9

24

25

17

22

35

29

29

30

18

17

22

25

19

12

33

22

25

23

34

22

36

22

16

30

28

18

22

30

28

28

20

36

41

41

41

32

43

43

35

23

29

44

28

30

21

33

47

47

39

40

39

35

40

33

30

44

40

37

29

35

47

42

19

17

23

14

9

7

11

16

27

30

26

24

27

25

15

10

10

19

13

14

11

20

25

19

21

19

20

12

9

9

14

9

3

13

8

4

3

3

6

20

16

4

13

15

34

9

5

3

7

0

9

1

8

12

10

3

8

8

6

6

2

9

4

6

3

5

3

5

3

3

3

4

0

2

7

4

4

5

6

4

4

2

10

3

6

5

0

8

2

2

9

4

6

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T11

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D6 Depuis janvier 2012, le chiffre d'affaires de votre entreprise a-t-il...? 

D6 Since January 2012 has your company’s turnover … ? 

D6 Ist der Umsatz Ihres Unternehmens seit Januar 2012 …? 

Augmenté de 
5% ou plus

Baissé de 5% 
ou plus

Risen by 5% or 
more

Fallen by 5% or 
more

Um 5% oder 
mehr gestiegen

Um 5% oder 
mehr gesunken

Flash EB
415

Flash EB
415

32

33

20

32

52

42

40

40

27

21

26

33

21

16

39

33

34

31

43

36

43

29

24

36

32

25

33

51

41

38

29

28

20

36

22

13

10

14

22

47

46

30

37

42

59

24

15

13

26

13

23

12

28

37

29

24

27

28

18

15

11

23

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T12

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D7.1 Approximativement, quel pourcentage du chiffre d'affaires 2014 de votre entreprise provient de la vente sur 
chacun des marchés  suivants ? 
Sur le marché local, dans la région ou la zone où est implantée votre entreprise

D7.1 Approximately what percentage of your company's turnover in 2014 came from sales in each of the 
following markets? 
Locally, in the area or region where your company is located

D7.1 Wie viel Prozent des Gesamtumsatzes Ihres Unternehmens im Jahr 2014 wurden ungefähr mit Verkäufen in 
jedem der folgenden Märkte erzielt? 
Vor Ort, also in der Gegend oder Region, in der Ihr Unternehmen ansässig ist

0%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

0%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

0%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

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415

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT READ 
OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)
Flash EB
415

12

19

11

19

31

14

49

6

17

8

5

7

12

28

21

38

49

13

74

17

15

4

7

7

18

12

15

11

9

12

4

11

16

5

9

16

13

5

11

14

10

7

18

11

9

5

3

11

14

2

19

7

10

10

8

18

11

12

14

10

12

6

8

8

7

9

7

7

3

12

17

8

7

21

9

12

14

5

7

14

1

8

9

7

6

6

18

9

7

6

6

11

6

6

5

4

8

6

3

3

9

10

5

6

7

7

8

8

3

3

8

0

10

4

6

9

4

5

5

7

5

9

7

2

58

43

67

47

38

57

34

57

39

68

74

43

57

39

49

48

22

43

20

42

57

68

60

64

41

53

57

61

56

56

77

5

9

6

8

2

6

6

5

3

1

1

4

4

4

3

3

8

8

3

4

8

5

8

11

0

10

2

3

10

2

5

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T13

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D7.2 Approximativement, quel pourcentage du chiffre d'affaires 2014 de votre entreprise provient de la vente sur chacun 
des marchés  suivants ? 
Dans votre propre pays , hors de la région ou la zone où est implantée votre entreprise

D7.2 Approximately what percentage of your company's turnover in 2014 came from sales in each of the following 
markets? 
In your own country outside the area or region where your company is located

D7.2 Wie viel Prozent des Gesamtumsatzes Ihres Unternehmens im Jahr 2014 wurden ungefähr mit Verkäufen in jedem 
der folgenden Märkte erzielt? 
Im Inland, aber außerhalb der Gegend oder Region, in der Ihr Unternehmen ansässig ist

0%

0%

0%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)
Flash EB
415

45

36

61

36

30

45

31

36

28

54

58

30

43

33

45

48

25

32

36

29

45

53

48

55

41

43

44

51

39

49

72

21

26

15

19

19

15

17

29

23

21

23

25

25

32

16

13

9

19

5

23

22

19

21

14

16

19

18

18

25

18

8

11

11

6

14

12

9

8

14

18

8

9

20

14

14

18

5

10

17

2

16

10

10

12

10

19

11

9

6

10

14

5

6

5

3

7

8

10

4

9

13

7

3

9

5

5

3

3

9

8

3

10

4

3

4

3

10

6

6

5

6

4

3

12

13

9

16

29

15

35

7

15

9

6

12

9

12

15

28

39

15

51

18

11

9

7

8

14

11

21

17

10

13

7

5

9

6

8

2

6

5

5

3

1

1

4

4

4

3

3

8

9

3

4

8

6

8

10

0

10

2

3

10

2

5

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T14

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D7.3 Approximativement, quel pourcentage du chiffre d'affaires 2014 de votre entreprise provient de la vente sur chacun 
des marchés  suivants ? 
Dans les pays de l'UE, ou en Suisse, Norvège, Islande ou Liechtenstein

D7.3 Approximately what percentage of your company's turnover in 2014 came from sales in each of the following 
markets? 
In EU countries, or in Switzerland, Norway, Iceland or Liechtenstein

D7.3 Wie viel Prozent des Gesamtumsatzes Ihres Unternehmens im Jahr 2014 wurden ungefähr mit Verkäufen in jedem 
der folgenden Märkte erzielt? 
In EU-Ländern oder in der Schweiz, in Norwegen, Island oder Liechtenstein

0%

0%

0%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)
Flash EB
415

74

58

82

67

65

68

63

79

70

78

83

72

73

70

73

78

50

67

67

70

67

80

80

75

62

69

85

80

78

84

93

15

17

6

16

19

20

15

11

20

16

13

13

16

10

13

8

22

14

11

17

14

10

7

7

19

11

11

12

11

7

2

4

8

1

3

7

6

5

3

2

4

2

5

5

13

5

5

7

6

6

6

5

3

3

4

8

5

1

1

1

3

0

1

4

1

2

4

0

2

1

1

1

1

3

1

1

3

1

4

1

5

2

4

1

2

1

3

1

0

2

0

1

0

1

4

4

4

3

0

9

1

4

0

0

3

1

2

3

5

9

3

8

2

2

1

0

2

8

4

1

2

0

3

0

5

9

6

8

2

6

6

5

3

1

1

4

4

4

3

3

8

9

3

3

8

5

8

11

0

10

2

3

10

2

5

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T15

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      D7.4 Approximativement, quel pourcentage du chiffre d'affaires 2014 de votre entreprise provient de la vente sur chacun 
des marchés  suivants ? 
Dans d'autres pays

D7.4 Approximately what percentage of your company's turnover in 2014 came from sales in each of the following 
markets? 
In other countries

D7.4 Wie viel Prozent des Gesamtumsatzes Ihres Unternehmens im Jahr 2014 wurden ungefähr mit Verkäufen in jedem 
der folgenden Märkte erzielt? 
In anderen Ländern

0%

0%

0%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

1% - 25%

26% - 50%

51% - 75%

76% - 100%

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)
Flash EB
415

85

73

88

87

87

83

86

86

80

87

91

79

80

71

90

86

81

88

79

84

84

92

78

85

91

85

91

93

80

86

90

7

11

3

4

8

9

5

6

12

9

6

12

9

4

4

7

7

3

8

8

5

2

9

4

7

3

5

3

6

6

3

2

2

1

0

1

1

2

2

2

2

1

3

5

4

2

1

3

1

5

2

2

0

2

1

0

1

1

1

2

2

0

0

3

0

0

1

0

0

0

2

0

0

1

1

9

0

1

0

0

1

1

0

0

1

0

1

1

0

0

0

1

0

1

2

2

1

1

1

1

1

1

1

1

1

1

8

1

2

1

0

4

1

1

0

2

0

1

0

1

0

2

3

2

5

9

6

8

2

6

6

5

3

1

1

4

4

4

3

3

8

8

3

4

8

6

8

10

0

10

2

3

10

2

5

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T16

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q1 Quelle affirmation, parmi les suivantes, décrit le mieux les activités de votre entreprise à l'égard du design ? 

Q1 Which of the following statements best describes the activities of your company with regard to design? 

Q1 Welche der folgenden Aussagen zum Thema Design trifft am besten auf Ihr Unternehmen zu? 

Le design est un 
élément central 
de la stratégie de 
l'entreprise 

Le design est un 
élément intégré 
aux activités de 
développement 
de l'entreprise, 
sans être central

Le design est 
utilisé comme 
dernière finition, 
pour améliorer 
l'apparence et 
l'attractivité du 
produit final

L'entreprise n'a 
pas 
systématiquemen
t recours au 
design

Design is a 
central element 
in the company's 
strategy

Design is an 
integral, but not 
central element 
of development 
work in the 
company

Design is used as 
last finish, 
enhancing the 
appearance and 
attractiveness of 
the final product

The company 
does not work 
systematically 
with design

Design ist 
zentraler 
Bestandteil der 
Unternehmensstr
ategie

Design ist 
integraler, aber 
nicht zentraler 
Bestandteil der 
Entwicklungsarbe
it im 
Unternehmen

Design dient als 
letzter Feinschliff, 
um das Aussehen 
und die 
Attraktivität des 
Endprodukts zu 
verbessern bzw. 
zu steigern

Das 
Unternehmen 
arbeitet nicht 
systematisch mit 
Design

Le design n'est 
pas utilisé dans 
l'entreprise 

NSP / SR (NE PAS 
LIRE)

Design is not 
used in the 
company 

DK/NA (DO NOT 
READ OUT)

Design wird im 
Unternehmen 
nicht eingesetzt

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

13

12

9

9

15

17

7

14

48

12

12

7

10

41

5

6

18

7

17

18

17

8

9

14

4

8

9

14

22

18

14

18

16

18

28

16

17

8

17

23

26

20

22

12

26

28

21

26

14

39

14

18

17

12

15

10

19

13

10

20

16

15

14

15

13

9

13

14

3

15

7

14

14

10

16

3

11

11

15

13

13

11

22

11

16

13

14

17

11

11

13

17

8

16

14

13

23

19

17

14

15

8

17

13

16

11

6

19

16

12

31

4

15

16

15

25

16

26

19

23

20

10

15

12

38

41

45

29

32

33

66

36

11

30

40

43

51

19

37

43

28

34

27

40

26

46

38

40

45

35

43

44

33

32

49

1

2

2

2

5

2

2

3

3

1

1

2

0

5

0

3

1

1

0

2

1

3

0

2

1

2

1

1

2

2

2

T17

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q2.1 Votre entreprise a-t-elle introduit l'un des types d'innovation suivants depuis janvier 2012 ? 
Des produits nouveaux ou améliorés de façon significative

Q2.1 Has your company introduced any of the following types of innovation since January 2012? 
New or significantly improved goods

Q2.1 Hat Ihr Unternehmen seit Januar 2012 eine Innovation eingeführt, die einem der folgenden Typen entspricht? 
Neue oder wesentlich verbesserte Produkte

Oui

Yes

Non

No

Ja  

Nein 

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

%

Flash EB
415

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

42

43

32

35

54

42

15

44

48

35

43

46

52

37

37

31

52

31

48

29

41

40

53

40

28

36

33

27

39

43

23

Diff.
Flash EB
394
5

11

0

6

8

15

0

8

16

-1

8

9

3

11

13

11

12

7

0

2

6

0

5

-1

-10

-3

-2

2

4

7

-3

Flash EB
415

57

55

67

63

43

57

81

55

52

65

56

52

48

63

62

66

48

69

52

70

56

60

46

60

72

63

66

72

56

56

75

Diff.
Flash EB
394
-5

-11

1

-7

-10

-14

-4

-5

-15

1

-8

-5

-2

-11

-13

-14

-12

-7

0

-2

-7

1

-5

2

10

3

5

-3

-6

-8

2

Flash EB
415

1

2

1

2

3

1

4

1

0

0

1

2

0

0

1

3

0

0

0

1

3

0

1

0

0

1

1

1

5

1

2

Diff.
Flash EB
394
0

0

-1

1

2

-1

4

-3

-1

0

0

-4

-1

0

0

3

0

0

0

0

1

-1

0

-1

0

0

-3

1

2

1

1

T18

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q2.2 Votre entreprise a-t-elle introduit l'un des types d'innovation suivants depuis janvier 2012 ? 
Des services nouveaux ou améliorés de faon significative

Q2.2 Has your company introduced any of the following types of innovation since January 2012? 
New or significantly improved services

Q2.2 Hat Ihr Unternehmen seit Januar 2012 eine Innovation eingeführt, die einem der folgenden Typen entspricht? 
Neue oder wesentlich verbesserte Dienstleistungen

Oui

Yes

Non

No

Ja  

Nein 

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

%

Flash EB
415

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

45

37

38

54

52

40

20

49

45

45

41

60

45

51

38

38

55

29

51

43

48

54

54

44

36

49

36

33

48

42

32

Diff.
Flash EB
394
7

1

0

13

11

7

0

5

10

9

14

7

2

24

-1

15

22

11

3

10

17

5

2

0

-6

6

4

4

3

2

-8

Flash EB
415

54

62

60

46

47

60

78

50

55

55

59

39

54

49

61

60

45

71

49

57

52

45

45

55

64

50

64

66

51

58

67

Diff.
Flash EB
394
-7

-1

0

-13

-12

-5

-2

-5

-10

-9

-13

-8

-3

-23

2

-16

-22

-11

-3

-9

-16

-5

-3

0

7

-4

-2

-5

-3

-2

7

Flash EB
415

1

1

2

0

1

0

2

1

0

0

0

1

1

0

1

2

0

0

0

0

0

1

1

1

0

1

0

1

1

0

1

Diff.
Flash EB
394
0

0

0

0

1

-2

2

0

0

0

-1

1

1

-1

-1

1

0

0

0

-1

-1

0

1

0

-1

-2

-2

1

0

0

1

T19

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q2.3 Votre entreprise a-t-elle introduit l'un des types d'innovation suivants depuis janvier 2012 ? 
Des processus nouveaux ou améliorés de façon significative (par ex. des processus de production ou des méthodes de 
distribution)

Q2.3 Has your company introduced any of the following types of innovation since January 2012? 
New or significantly improved processes (e.g. production processes or distribution methods)

Q2.3 Hat Ihr Unternehmen seit Januar 2012 eine Innovation eingeführt, die einem der folgenden Typen entspricht? 
Neue oder wesentlich verbesserte Prozesse (z. B. Produktionsverfahren oder Vertriebsmethoden)

Oui

Yes

Non

No

Ja  

Nein 

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

%

Flash EB
415

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

32

36

25

37

46

28

24

33

35

30

26

51

36

51

36

26

36

17

43

29

31

31

45

30

28

29

24

21

28

43

17

Diff.
Flash EB
394
3

10

3

14

10

-4

7

0

7

1

4

10

-1

28

8

10

14

4

0

-2

8

5

1

2

-3

0

-1

0

0

9

-10

Flash EB
415

67

63

73

63

53

71

76

65

65

70

74

48

64

49

63

72

63

83

56

71

69

68

54

68

72

70

76

78

70

56

81

Diff.
Flash EB
394
-3

-9

-5

-13

-10

4

-7

0

-7

-1

-4

-10

1

-27

-9

-11

-15

-4

1

3

-7

-6

-2

-3

3

0

2

0

0

-9

8

Flash EB
415

1

1

2

0

1

1

0

2

0

0

0

1

0

0

1

2

1

0

1

0

0

1

1

2

0

1

0

1

2

1

2

Diff.
Flash EB
394
0

-1

2

-1

0

0

0

0

0

0

0

0

0

-1

1

1

1

0

-1

-1

-1

1

1

1

0

0

-1

0

0

0

2

T20

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q2.4 Votre entreprise a-t-elle introduit l'un des types d'innovation suivants depuis janvier 2012 ? 
Des stratégies marketing nouvelles ou améliorées de façon significative (par ex. emballage, promotion d'un produit, ou 
stratégie tarifaire ou de placement)

Q2.4 Has your company introduced any of the following types of innovation since January 2012? 
New or significantly improved marketing strategies (e.g. packaging, product promotion or placement, or pricing 
strategies)

Q2.4 Hat Ihr Unternehmen seit Januar 2012 eine Innovation eingeführt, die einem der folgenden Typen entspricht? 
Neue oder wesentlich verbesserte Marketingstrategien (z. B. Verpackung, Produktwerbung oder -platzierung oder 
Preisstrategien)

Oui

Yes

Non

No

Ja  

Nein 

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

%

Flash EB
415

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

36

36

26

37

44

31

16

46

32

32

35

42

42

39

26

22

40

19

51

31

37

34

46

42

30

28

23

25

37

28

26

Diff.
Flash EB
394
3

8

5

17

9

4

-1

9

6

-6

10

9

-2

3

6

8

10

2

7

6

10

6

1

4

1

0

-1

0

-1

-1

-9

Flash EB
415

64

64

72

63

55

69

83

54

68

68

65

58

58

61

73

76

60

81

47

69

62

66

53

58

70

71

77

75

62

72

74

Diff.
Flash EB
394
-3

-7

-7

-17

-9

-3

0

-8

-6

6

-10

-9

2

-2

-6

-8

-10

-2

-9

-5

-11

-5

-2

-3

0

0

2

0

1

1

9

Flash EB
415

0

0

2

0

1

0

1

0

0

0

0

0

0

0

1

2

0

0

2

0

1

0

1

0

0

1

0

0

1

0

0

Diff.
Flash EB
394
0

-1

2

0

0

-1

1

-1

0

0

0

0

0

-1

0

0

0

0

2

-1

1

-1

1

-1

-1

0

-1

0

0

0

0

T21

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q2.5 Votre entreprise a-t-elle introduit l'un des types d'innovation suivants depuis janvier 2012 ? 
Des méthodes d'organisation nouvelles ou améliorées de façon significative (par ex. la gestion des connaissances ou de 
l’environnement  de travail)

Q2.5 Has your company introduced any of the following types of innovation since January 2012? 
New or significantly improved organisational methods (e.g. knowledge management or the work environment)

Q2.5 Hat Ihr Unternehmen seit Januar 2012 eine Innovation eingeführt, die einem der folgenden Typen entspricht? 

Neue oder wesentlich verbesserte Organisationsmethoden (z. B. Wissensmanagement oder Arbeitsplatzorganisation)

Oui

Yes

Non

No

Ja  

Nein 

NSP/SR (NE PAS 
LIRE)

DK/NA (DO NOT 
READ OUT)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

%

Flash EB
415

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

37

49

42

38

38

29

19

42

43

42

38

48

44

50

37

30

48

17

40

28

39

36

55

40

31

31

21

21

36

41

26

Diff.
Flash EB
394
7

16

16

14

8

1

5

7

9

9

13

10

9

7

11

12

16

9

3

7

13

7

8

13

-3

4

7

1

2

12

1

Flash EB
415

62

50

57

61

61

71

80

57

57

58

60

52

56

50

63

68

52

83

60

71

60

63

44

60

69

68

79

79

63

59

74

Diff.
Flash EB
394
-8

-15

-16

-15

-9

0

-6

-6

-9

-9

-15

-10

-9

-6

-11

-14

-16

-8

-3

-7

-14

-7

-9

-13

3

-4

-7

0

-2

-11

-1

Flash EB
415

1

1

1

1

1

0

1

1

0

0

2

0

0

0

0

2

0

0

0

1

1

1

1

0

0

1

0

0

1

0

0

Diff.
Flash EB
394
1

-1

0

1

1

-1

1

-1

0

0

2

0

0

-1

0

2

0

-1

0

0

1

0

1

0

0

0

0

-1

0

-1

0

T22

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q2a Votre entreprise a-t-elle introduit l'un des types d'innovation suivants depuis janvier 2012 ? 

Q2a Has your company introduced any of the following types of innovation since January 2012? 

Q2a Hat Ihr Unternehmen seit Januar 2012 eine Innovation eingeführt, die einem der folgenden Typen entspricht? 

Au moins une 
innovation
At least one 
innovation

Mindestens eine 
Innovation

Aucune 
innovation
No innovation 
at all
Überhaupt 
keine 
Innovation

Flash 
EB
415

72

73

62

79

83

72

44

75

69

72

69

80

74

80

72

64

78

55

79

67

78

75

75

66

65

71

55

57

69

73

47

Diff.
Flash 
EB
394
6

6

6

16

8

9

4

5

11

11

14

8

-1

16

11

20

18

13

0

5

14

7

-5

-1

-2

0

-4

2

0

9

-14

Flash 
EB
415

28

27

38

21

17

28

56

25

31

28

31

20

26

20

28

36

22

45

21

33

22

25

25

34

35

29

45

43

31

27

53

Diff.
Flash 
EB
394
-6

-6

-6

-16

-8

-9

-4

-5

-11

-11

-14

-8

1

-16

-11

-20

-18

-13

0

-5

-14

-7

5

1

2

0

4

-2

0

-9

14

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T23

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q2b Votre entreprise a-t-elle introduit l'un des types d'innovation suivants depuis janvier 2012 ? 

Q2b Has your company introduced any of the following types of innovation since January 2012? 

Q2b Hat Ihr Unternehmen seit Januar 2012 eine Innovation eingeführt, die einem der folgenden Typen entspricht? 

Innovation bien 
ou service

Autres 
innovations

Aucune 
innovation

Goods or 
services 
innovators
Waren- oder 
Dienstleistungsi
nnovatoren 

Other 
innovators

Non-innovators

Andere 
Innovatoren

Nicht-
Innovatoren

Flash 
EB
415

61

57

49

69

72

59

29

63

62

57

59

68

64

66

54

53

68

44

68

56

67

66

65

56

47

63

48

48

61

59

40

Diff.
Flash 
EB
394
7

2

0

14

8

12

2

6

16

6

15

6

1

25

6

18

16

10

-1

9

16

4

0

-2

-8

1

0

6

7

6

-7

Flash 
EB
415

11

16

13

10

12

13

15

12

7

15

10

12

10

14

18

11

10

11

10

11

11

9

10

10

18

8

7

9

8

14

7

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Diff.
Flash 
EB
394
-1

4

6

2

1

-3

3

-1

-5

5

-1

2

-2

-9

5

1

2

3

0

-4

-2

3

-5

1

6

-1

-4

-4

-7

3

-7

Flash 
EB
415

28

27

38

21

16

28

56

25

31

28

31

20

26

20

28

36

22

45

22

33

22

25

25

34

35

29

45

43

31

27

53

Diff.
Flash 
EB
394
-6

-6

-6

-16

-9

-9

-5

-5

-11

-11

-14

-8

1

-16

-11

-19

-18

-13

1

-5

-14

-7

5

1

2

0

4

-2

0

-9

14

T24

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q3 Approximativement, quel pourcentage du chiffre d'affaires de votre entreprise en 2014 provient des produits ou services 
innovants introduits depuis janvier 2012 ? 

Q3 Approximately what percentage of your company's turnover in 2014 was due to innovative goods or services that have 
been introduced since January 2012? 

Q3 Wie viel Prozent des Unternehmensumsatzes wurden im Jahr 2014 durch solche innovativen Produkte oder 
Dienstleistungen erzielt, die seit Januar 2012 eingeführt wurden? 

0%

Entre 1 et 25%

Entre 26 et 
50%

51% ou plus

0%

0%

Flash 
EB
415

9

5

15

8

9

7

11

8

12

8

7

15

11

20

7

7

5

11

8

9

1

8

10

5

18

8

7

12

10

6

17

Diff.
Flash 
EB
394

-1

-10

3

-2

2

1

-6

1

1

3

-7

-10

1

1

-11

-3

-3

-5

-3

-10

-7

0

-1

-3

1

-6

0

-1

-4

-2

7

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Between 1 and 
25%

Between 26 and 
50%

51% or more

Zwischen 1 und
25%

Zwischen 26 
und 50 %

51% oder mehr

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

63

74

60

67

49

64

52

68

59

67

71

65

67

51

66

70

71

70

72

64

57

55

62

70

64

59

54

53

57

72

53

2

7

-6

6

-4

6

-5

-2

-5

-8

8

0

8

7

9

10

5

13

14

8

10

13

14

8

8

8

9

7

13

10

6

6

5

1

11

-8

-1

-4

5

-1

-2

0

1

2

3

-7

8

8

9

7

13

9

12

7

14

11

16

12

18

5

8

13

-4

3

-7

-4

-1

-8

0

-1

4

-1

2

4

-4

-5

-4

-3

-4

-4

2

1

-3

-5

-4

1

-1

1

-5

2

-9

-4

-3

9

4

10

6

13

7

9

7

12

6

9

5

6

7

10

5

10

6

5

9

11

13

8

6

3

7

21

13

11

2

10

2

0

8

1

0

-3

2

5

1

2

4

1

-1

-7

1

-3

1

3

-2

2

1

2

2

2

2

2

2

3

1

-3

0

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)
Weiß 
nicht/Keine 
Angabe (NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

26% ou plus

26% or more

26% oder mehr

Flash 
EB
415

Diff.
Flash 
EB
394

10

7

10

6

15

14

18

4

3

11

5

7

7

15

7

10

6

4

8

5

22

12

13

5

4

10

6

4

17

12

7

1

0

2

-1

3

4

9

-3

-1

4

-7

5

-4

4

1

3

0

1

2

-4

17

4

7

-5

-1

5

3

-5

10

6

3

10

7

10

6

15

14

18

4

3

11

5

7

7

15

7

10

6

4

8

5

22

12

13

5

4

10

6

4

17

12

7

1

0

2

-1

3

4

9

-3

-1

4

-7

5

-4

4

1

3

0

1

2

-4

17

4

7

-5

-1

5

3

-5

10

6

3

T25

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4.1 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans chacune des 
activités suivantes ? 
La formation

Q4.1 Since January 2012, what percentage of its total turnover has your company invested in each of the following activities? 
Training

Q4.1 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen investiert? 

In Schulung/Fortbildung

0%

Moins de 1%

1 à 5 %

Plus de 5%

0%

Less than 1%

1 - 5 %

More than 5%

0%

Weniger als 1%

1% bis 5%

Mehr als 5%

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

33

29

49

36

36

26

38

30

54

27

34

25

34

34

42

44

29

53

37

36

24

42

30

39

31

30

33

36

31

26

46

-7

-3

3

3

-5

-8

-12

-5

-15

-14

-8

-24

-5

-14

-5

-11

-3

0

-31

-10

-8

8

-10

-13

6

-2

-7

-1

-9

4

13

19

28

14

26

20

20

30

19

15

21

19

21

17

12

22

20

21

19

26

13

21

16

16

19

35

19

24

16

15

18

12

4

11

4

-3

8

5

11

8

8

8

4

11

-1

5

8

-1

7

-5

20

-3

5

-1

9

6

16

0

7

6

3

4

1

34

30

22

28

29

38

25

37

22

43

32

39

35

38

28

28

34

19

26

32

34

32

34

28

26

33

33

38

34

42

24

5

0

-2

0

-5

4

1

0

5

10

1

5

10

17

2

15

4

5

18

8

3

-2

4

4

-16

1

5

3

10

7

-2

11

10

12

7

12

12

5

11

7

8

14

13

12

13

6

5

15

6

7

16

14

9

16

10

6

14

9

8

13

12

16

-3

-7

-5

-1

3

-5

0

-5

0

-4

3

9

-4

-5

-5

0

-2

0

-8

4

-4

-4

-6

-1

-6

-2

-2

-8

-6

-12

-13

3

3

3

3

3

4

2

3

2

1

1

2

2

3

2

3

1

3

4

3

7

1

4

4

2

4

1

2

7

2

2

1

-1

0

1

-1

4

0

2

2

0

0

-1

0

-3

0

-3

-6

0

1

1

4

-1

3

4

0

3

-3

0

2

-3

1

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T26

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4.2 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans chacune des 
activités suivantes ? 
Le développement de logiciels

Q4.2 Since January 2012, what percentage of its total turnover has your company invested in each of the following activities? 
Software development

Q4.2 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen investiert? 

In Softwareentwicklung

0%

Moins de 1%

1 à 5 %

Plus de 5%

0%

Less than 1%

1 - 5 %

More than 5%

0%

Weniger als 1%

1% bis 5%

Mehr als 5%

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

54

42

68

66

51

54

63

54

48

52

65

35

41

58

73

71

48

53

53

60

58

50

48

68

43

63

57

65

54

64

70

-4

-8

-11

0

-7

-6

0

-6

-17

-11

-1

-20

-10

1

-10

4

-5

-1

-11

2

9

7

-2

0

-3

4

2

-4

-7

12

6

12

18

9

10

13

9

15

11

11

12

9

20

15

8

10

11

9

15

9

10

15

16

9

11

30

7

13

8

12

13

9

1

5

4

-4

6

1

3

-2

0

5

1

5

0

-3

7

-2

1

-4

0

-3

3

0

4

1

16

-5

0

4

0

2

1

21

25

13

12

19

24

14

22

26

24

14

25

32

25

10

13

22

23

22

14

15

21

25

13

21

13

17

17

15

14

12

3

1

8

-3

-1

6

-2

8

9

6

-4

2

15

-1

0

3

7

7

17

-2

-8

-5

-3

-2

-5

-2

4

2

5

-2

1

10

12

6

9

13

10

5

9

12

11

9

18

10

7

6

2

18

6

10

14

7

10

10

4

5

12

12

7

9

7

7

0

2

-3

5

0

-1

-2

-3

6

0

5

14

-4

7

3

-5

4

-1

-9

2

-5

-3

-6

-3

-9

1

0

-2

-3

-10

-7

3

3

4

3

4

3

3

4

3

1

3

2

2

2

1

3

3

3

6

2

5

3

8

4

1

5

1

3

10

2

2

0

0

2

2

2

0

1

3

2

0

-1

-1

-1

-4

0

0

-7

-1

3

1

1

1

7

4

1

2

-6

0

5

-2

-1

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T27

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4.3 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans chacune des 
activités suivantes ? 
L'image de marque et la réputation de l'entreprise, y compris la conception du site web  

Q4.3 Since January 2012, what percentage of its total turnover has your company invested in each of the following activities? 
Company reputation and branding, including web design

Q4.3 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen investiert? 

In Unternehmensreputation und Markenbildung, einschließlich Webdesign

0%

Moins de 1%

1 à 5 %

Plus de 5%

0%

Less than 1%

1 - 5 %

More than 5%

0%

Weniger als 1%

1% bis 5%

Mehr als 5%

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

38

28

51

29

31

34

61

29

35

37

30

36

52

39

47

59

26

44

44

33

33

39

52

54

41

31

40

44

27

32

44

-7

-6

-4

-2

-4

-15

0

-10

-17

-24

-2

-18

-9

-6

-7

-4

-3

6

-16

-1

-9

15

11

-18

3

8

1

7

-10

0

7

16

24

12

23

20

20

16

10

16

16

14

22

11

16

21

17

16

20

20

15

18

19

9

12

31

16

16

17

15

20

15

3

15

-1

-2

9

9

-1

0

6

8

1

5

-3

7

5

4

2

-4

9

1

6

4

-1

4

19

0

3

11

5

10

9

29

36

25

31

28

34

16

39

33

31

29

29

23

26

19

18

34

24

19

40

29

30

19

22

22

31

32

26

32

36

24

5

2

8

1

-6

8

5

7

7

10

2

7

10

-6

-2

3

2

-1

10

9

1

-5

-7

9

-14

3

7

-5

6

7

5

14

10

8

13

15

9

4

20

14

15

25

11

10

13

10

4

22

9

12

11

14

9

13

7

4

18

10

10

19

8

14

Diff.
Flash 
EB
369

-1

-11

-3

1

-2

-3

-3

4

3

6

3

5

1

6

3

-1

2

0

-5

-6

0

-13

-6

1

-9

-15

-9

-10

-2

-16

-20

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

Flash 
EB
415

Diff.
Flash 
EB
369

3

2

4

4

6

3

3

2

2

1

2

2

4

6

3

2

2

3

5

1

6

3

7

5

2

4

2

3

7

4

3

0

0

0

2

3

1

-1

-1

1

0

-4

1

1

-1

1

-2

-3

-1

2

-3

2

-1

3

4

1

4

-2

-3

1

-1

-1

T28

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4.4 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans chacune des 
activités suivantes ? 
La recherche & développement (R&D)

Q4.4 Since January 2012, what percentage of its total turnover has your company invested in each of the following activities? 
Research and development (R&D)

Q4.4 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen investiert? 

In Forschung und Entwicklung (F&E)

0%

Moins de 1%

1 à 5 %

Plus de 5%

0%

Less than 1%

1 - 5 %

More than 5%

0%

Weniger als 1%

1% bis 5%

Mehr als 5%

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

65

56

75

75

55

71

86

50

58

77

69

52

53

58

70

89

62

78

64

53

71

66

68

69

52

75

61

75

53

64

65

0

-9

-9

-2

-8

-2

1

-13

-14

2

7

-10

-4

2

0

-1

-2

13

-20

5

2

6

7

-7

-7

1

13

-6

1

15

10

8

12

6

5

10

6

4

15

6

5

8

13

12

7

9

4

8

7

10

11

8

8

7

8

24

4

11

7

11

11

11

0

6

4

-2

6

0

-3

8

-3

-1

0

1

3

2

-1

1

3

-3

7

-1

1

-2

0

5

15

-1

0

4

3

1

6

14

22

7

12

14

10

3

21

21

13

14

20

21

24

15

3

16

9

15

18

7

13

12

12

17

8

17

9

15

14

13

2

6

-1

3

0

1

0

3

14

3

2

3

7

4

7

0

4

-2

8

1

-3

-2

-3

0

3

-1

-5

3

-2

-5

1

9

7

7

3

14

10

4

11

13

4

7

11

11

8

5

2

9

3

7

16

9

9

8

7

5

9

10

7

11

7

9

-3

-2

3

-2

1

1

2

3

1

-4

-4

3

-6

-4

-7

0

-6

-8

4

-4

-3

-3

-5

-2

-12

1

-5

-2

-5

-11

-15

4

3

5

5

7

3

3

3

2

1

2

4

3

3

1

2

5

3

4

2

5

4

5

4

2

4

1

2

10

4

2

1

-1

3

3

1

0

0

-1

2

0

-5

3

0

-4

1

0

1

0

1

-1

3

1

1

4

1

0

-3

1

3

0

-2

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T29

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4.5 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans chacune des 
activités suivantes ? 
La conception de produits et services 

Q4.5 Since January 2012, what percentage of its total turnover has your company invested in each of the following activities? 
Design of products and services 

Q4.5 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen investiert? 

In das Design von Produkten und Dienstleistungen

0%

Moins de 1%

1 à 5 %

Plus de 5%

0%

Less than 1%

1 - 5 %

More than 5%

0%

Weniger als 1%

1% bis 5%

Mehr als 5%

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

51

44

61

46

36

56

73

44

49

56

54

52

50

59

55

67

42

61

54

48

41

60

42

53

52

51

46

51

45

45

58

-4

-11

-11

-11

-14

2

-3

-7

-9

-7

-3

-12

-3

5

-11

14

-23

4

-20

1

1

0

-1

-12

5

8

13

2

-6

7

7

11

13

5

17

15

10

9

11

9

14

7

13

9

9

13

11

10

7

8

9

13

7

8

12

18

9

12

7

14

13

10

3

3

0

2

6

3

1

6

-1

7

-1

6

2

2

4

1

5

-3

7

-2

4

0

1

3

8

4

4

4

3

6

2

21

25

15

22

18

21

7

27

21

21

22

22

24

17

23

12

24

14

22

20

24

21

24

18

18

22

24

20

20

26

15

4

12

3

9

2

5

-2

6

5

4

7

2

7

-3

7

-1

16

-5

15

2

0

6

-2

4

-2

2

-3

1

5

4

1

12

13

15

11

19

9

6

14

19

8

15

10

13

12

7

6

20

12

11

20

14

8

15

13

10

12

17

17

10

13

16

-4

-4

9

0

0

-11

1

1

4

-4

2

3

-7

0

1

-13

5

4

-3

1

-5

-5

-4

1

-10

-15

-6

-8

-3

-14

-9

5

5

4

4

12

4

5

4

2

1

2

3

4

3

2

4

4

6

5

3

8

4

11

4

2

6

1

5

11

3

1

1

0

-1

0

6

1

3

-6

1

0

-5

1

1

-4

-1

-1

-3

0

1

-2

0

-1

6

4

-1

1

-8

1

1

-3

-1

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T30

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4.6 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans chacune des 
activités suivantes ? 
L'amélioration des processus commerciaux ou de l'organisation 

Q4.6 Since January 2012, what percentage of its total turnover has your company invested in each of the following activities? 
Organisation or business process improvements

Q4.6 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen investiert? 

In die Verbesserung von Organisation oder Geschäftsprozessen

0%

Moins de 1%

1 à 5 %

Plus de 5%

0%

Less than 1%

1 - 5 %

More than 5%

0%

Weniger als 1%

1% bis 5%

Mehr als 5%

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

43

31

52

43

44

43

66

39

42

35

44

38

42

45

39

56

35

55

41

46

35

50

32

45

39

42

53

54

44

34

48

7

-3

12

0

-1

17

4

7

-10

-8

4

-6

6

8

-12

13

6

22

-14

6

9

17

12

-6

-1

16

15

9

11

14

15

14

21

9

20

15

17

9

13

11

15

12

16

12

8

19

17

18

16

11

14

19

14

10

11

30

13

16

8

15

24

12

Diff.
Flash 
EB
369

2

12

3

4

7

5

3

5

-1

4

-1

0

-4

1

12

2

10

-1

7

1

11

2

2

4

21

-1

2

0

5

12

5

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

Flash 
EB
415

Diff.
Flash 
EB
369

29

30

25

26

22

30

13

32

29

38

32

30

33

30

33

18

32

21

33

25

26

27

33

25

25

24

20

22

21

28

22

1

1

0

-6

-7

-4

-5

-4

3

10

8

9

9

7

5

-6

1

-7

13

-2

-10

-2

-5

3

-7

-6

-5

-2

-6

-7

-3

10

13

10

7

11

6

8

12

15

11

10

13

10

17

7

6

13

6

11

12

12

7

18

15

4

12

10

13

11

12

16

-10

-9

-14

-1

0

-18

0

-11

5

-7

-7

-1

-11

-10

-6

-6

-9

-7

-7

-6

-14

-15

-13

-4

-13

-16

-7

-6

-14

-15

-14

4

5

4

4

8

4

4

4

3

1

2

3

3

0

2

3

2

2

4

3

8

2

7

4

2

9

1

3

9

2

2

0

-1

-1

3

1

0

-2

3

3

1

-4

-2

0

-6

1

-3

-8

-7

1

1

4

-2

4

3

0

7

-5

-1

4

-4

-3

T31

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4.7 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans chacune des 
activités suivantes ? 
L'acquisition de machines, équipements, logiciels ou licences

Q4.7 Since January 2012, what percentage of its total turnover has your company invested in each of the following activities? 
Acquisition of machines, equipment, software or licenses

Q4.7 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen investiert? 

In die Anschaffung von Maschinen, Geräten, Software oder Lizenzen

0%

Moins de 1%

1 à 5 %

Plus de 5%

0%

Less than 1%

1 - 5 %

More than 5%

0%

Weniger als 1%

1% bis 5%

Mehr als 5%

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht / 
Keine Angabe 
(NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

27

23

43

25

20

18

32

24

37

32

36

25

30

34

32

41

21

28

34

37

14

27

22

40

21

25

19

20

24

19

38

14

16

6

15

17

11

17

12

9

14

12

17

18

12

14

15

12

16

18

10

14

13

14

8

26

11

15

16

11

17

12

34

31

23

32

33

37

28

36

32

34

33

33

35

32

31

25

36

33

26

33

38

30

35

21

31

28

37

34

38

40

29

22

27

25

24

24

31

21

24

20

20

18

23

15

19

21

14

27

20

17

18

26

29

22

26

20

31

28

27

20

21

19

3

3

3

4

6

3

2

4

2

0

1

2

2

3

2

5

4

3

5

2

8

1

7

5

2

5

1

3

7

3

2

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T32

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4B.1 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans 
chacune des activités suivantes ? 
La formation

Q4B.1 Since January 2012, what percentage of its total turnover has your company invested in each of the 
following activities? 
Training
Q4B.1 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen 
investiert? 

In Schulung/Fortbildung

Aucun 
investissement

Quelques 
investissement

No investment

Some investment

Keine Investitionen

Einige Investitionen

NSP/SR (NE PAS 
LIRE)
DK/NA (DO NOT 
READ OUT)

WN/KA (NICHT 
VORLESEN)

%

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

33

29

50

36

36

26

38

30

54

26

34

25

34

34

42

43

29

53

37

36

24

42

30

39

31

30

33

36

31

26

46

-7

-3

4

3

-5

-8

-12

-5

-15

-15

-8

-24

-5

-13

-5

-13

-3

0

-31

-10

-8

8

-10

-12

6

-2

-7

-1

-9

4

14

64

69

47

61

61

70

60

67

44

73

65

73

64

64

56

54

70

44

59

61

69

57

66

57

67

66

66

62

62

72

52

11

13

2

0

8

10

12

8

15

19

12

26

12

24

8

16

16

3

36

12

8

-3

22

12

-2

4

14

8

15

5

2

3

2

3

3

3

4

2

3

2

1

1

2

2

2

2

3

1

3

4

3

7

1

4

4

2

4

1

2

7

2

2

-4

-10

-6

-3

-3

-2

0

-3

0

-4

-4

-2

-7

-11

-3

-3

-13

-3

-5

-2

0

-5

-12

0

-4

-2

-7

-7

-6

-9

-16

T33

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4B.2 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans 
chacune des activités suivantes ? 
Le développement de logiciels

Q4B.2 Since January 2012, what percentage of its total turnover has your company invested in each of the 
following activities? 
Software development
Q4B.2 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen 
investiert? 

In Softwareentwicklung

Aucun 
investissement

Quelques 
investissement

No investment

Some investment

Keine Investitionen

Einige Investitionen

NSP/SR (NE PAS 
LIRE)
DK/NA (DO NOT 
READ OUT)

WN/KA (NICHT 
VORLESEN)

%

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

54

42

68

66

51

54

63

54

48

52

65

35

42

58

73

71

48

53

53

60

58

50

48

68

43

63

57

65

54

64

70

-4

-8

-11

1

-7

-6

0

-6

-17

-11

-1

-19

-9

1

-10

5

-5

-1

-11

2

9

7

-2

0

-3

4

2

-4

-8

12

6

43

55

28

31

45

43

34

42

49

47

33

63

56

39

26

26

49

44

41

38

37

48

44

28

56

32

42

32

36

34

28

8

10

13

-2

13

10

3

7

18

14

5

20

18

3

11

-3

19

5

14

2

-4

-3

6

-2

7

-2

8

9

9

1

2

3

3

4

3

4

3

3

4

3

1

2

2

2

3

1

3

3

3

6

2

5

2

8

4

1

5

1

3

10

2

2

-4

-2

-2

1

-6

-4

-3

-1

-1

-3

-4

-1

-9

-4

-1

-2

-14

-4

-3

-4

-5

-4

-4

2

-4

-2

-10

-5

-1

-13

-8

T34

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4B.3 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans 
chacune des activités suivantes ? 
L'image de marque et la réputation de l'entreprise, y compris la conception du site web  

Q4B.3 Since January 2012, what percentage of its total turnover has your company invested in each of the 
following activities? 
Company reputation and branding, including web design
Q4B.3 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen 
investiert? 

In Unternehmensreputation und Markenbildung, einschließlich Webdesign

Aucun 
investissement

Quelques 
investissement

No investment

Some investment

Keine Investitionen

Einige Investitionen

NSP/SR (NE PAS 
LIRE)
DK/NA (DO NOT 
READ OUT)

WN/KA (NICHT 
VORLESEN)

%

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

38

28

51

29

31

34

61

29

35

37

30

36

52

39

47

59

26

44

44

33

33

39

52

54

41

31

40

44

28

32

44

-7

-6

-4

-2

-4

-15

0

-11

-17

-24

-2

-18

-9

-6

-7

-4

-3

6

-16

-1

-9

16

11

-18

3

8

1

7

-9

0

7

59

70

45

67

63

63

36

69

63

62

68

62

44

55

50

39

72

53

51

66

61

58

41

41

57

65

58

53

65

64

53

13

17

6

2

6

17

3

18

20

27

13

19

11

13

9

6

19

-2

24

11

13

-4

-2

16

-1

2

11

4

19

12

17

3

2

4

4

6

3

3

2

2

1

2

2

4

6

3

2

2

3

5

1

6

3

7

5

2

4

2

3

7

4

3

-6

-11

-2

0

-2

-2

-3

-7

-3

-3

-11

-1

-2

-7

-2

-2

-16

-4

-8

-10

-4

-12

-9

2

-2

-10

-12

-11

-10

-12

-24

T35

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4B.4 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans 
chacune des activités suivantes ? 
La recherche & développement (R&D)

Q4B.4 Since January 2012, what percentage of its total turnover has your company invested in each of the 
following activities? 
Research and development (R&D)
Q4B.4 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen 
investiert? 

In Forschung und Entwicklung (F&E)

Aucun 
investissement

Quelques 
investissement

No investment

Some investment

Keine Investitionen

Einige Investitionen

NSP/SR (NE PAS 
LIRE)
DK/NA (DO NOT 
READ OUT)

WN/KA (NICHT 
VORLESEN)

%

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

65

56

75

74

55

71

86

50

59

77

69

52

53

58

70

89

62

78

64

53

71

66

68

69

52

75

61

75

52

64

65

0

-9

-9

-3

-8

-2

1

-13

-13

2

7

-10

-4

2

1

-1

-2

14

-19

5

2

6

7

-8

-7

1

13

-6

0

15

10

31

41

20

21

37

26

11

47

39

22

29

44

44

40

29

9

33

19

32

45

24

30

27

27

46

21

38

23

38

32

33

4

12

7

2

12

8

0

18

16

0

2

11

12

12

2

1

9

-10

19

3

-2

-2

-2

7

10

5

-1

9

3

-10

5

4

3

5

5

8

3

3

3

2

1

2

4

3

2

1

2

5

3

4

2

5

4

5

4

2

4

1

2

10

4

2

-4

-3

2

1

-4

-6

-1

-5

-3

-2

-9

-1

-8

-14

-3

0

-7

-4

0

-8

0

-4

-5

1

-3

-6

-12

-3

-3

-5

-15

T36

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4B.5 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans 
chacune des activités suivantes ? 
La conception de produits et services 

Q4B.5 Since January 2012, what percentage of its total turnover has your company invested in each of the 
following activities? 
Design of products and services 
Q4B.5 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen 
investiert? 

In das Design von Produkten und Dienstleistungen

Aucun 
investissement

Quelques 
investissement

No investment

Some investment

Keine Investitionen

Einige Investitionen

NSP/SR (NE PAS 
LIRE)
DK/NA (DO NOT 
READ OUT)

WN/KA (NICHT 
VORLESEN)

%

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

51

44

61

46

36

56

74

45

49

56

54

52

50

59

55

68

42

61

53

48

41

60

42

53

52

51

46

51

45

45

58

-4

-11

-11

-11

-15

2

-2

-6

-10

-7

-3

-12

-3

5

-12

15

-23

4

-21

1

1

0

-1

-11

5

8

13

2

-6

7

7

44

51

35

50

52

41

21

51

49

43

44

45

46

37

43

28

54

33

42

49

51

36

47

43

46

43

53

43

44

52

41

11

17

13

15

18

8

0

17

14

12

16

12

11

6

15

-5

37

1

22

12

6

8

6

14

5

3

6

8

12

6

9

5

5

4

4

12

3

5

4

2

1

2

3

4

4

2

4

4

6

5

3

8

4

11

4

2

6

1

6

11

3

1

-7

-6

-2

-4

-3

-10

2

-11

-4

-5

-13

0

-8

-11

-3

-10

-14

-5

-1

-13

-7

-8

-5

-3

-10

-11

-19

-10

-6

-13

-16

T37

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4B.6 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans 
chacune des activités suivantes ? 
L'amélioration des processus commerciaux ou de l'organisation 

Q4B.6 Since January 2012, what percentage of its total turnover has your company invested in each of the 
following activities? 
Organisation or business process improvements
Q4B.6 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen 
investiert? 

In die Verbesserung von Organisation oder Geschäftsprozessen

Aucun 
investissement

Quelques 
investissement

No investment

Some investment

Keine Investitionen

Einige Investitionen

NSP/SR (NE PAS 
LIRE)
DK/NA (DO NOT 
READ OUT)

WN/KA (NICHT 
VORLESEN)

%

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

Flash EB
415

Diff.
Flash EB
369

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

43

31

52

43

44

43

66

39

42

35

44

38

42

45

39

56

35

55

41

46

35

50

32

45

39

42

53

55

45

34

48

6

-3

12

0

-1

18

4

7

-10

-8

4

-6

6

8

-12

13

6

22

-14

6

9

17

12

-6

-1

15

15

10

12

14

14

53

64

44

53

48

53

30

57

55

64

54

59

55

55

59

41

63

43

55

51

57

48

61

51

59

49

45

42

46

64

49

1

16

-4

-1

4

-8

-1

4

11

13

7

12

1

14

15

-3

16

-10

21

-1

-2

-8

2

11

8

-9

-3

3

-7

2

4

4

5

4

4

8

4

4

4

3

1

2

3

3

0

2

3

2

2

4

3

8

2

7

4

2

9

2

3

9

2

3

-7

-13

-8

1

-3

-10

-3

-11

-1

-5

-11

-6

-7

-22

-3

-10

-22

-12

-7

-5

-7

-9

-14

-5

-7

-6

-12

-13

-5

-16

-18

T38

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q4B.7 Depuis janvier 2012, quel pourcentage de son chiffre d'affaires total votre entreprise a-t-elle investi dans 
chacune des activités suivantes ? 
L'acquisition de machines, équipements, logiciels ou licences

Q4B.7 Since January 2012, what percentage of its total turnover has your company invested in each of the 
following activities? 
Acquisition of machines, equipment, software or licenses
Q4B.7 Wie viel Prozent des Gesamtumsatzes hat Ihr Unternehmen seit Januar 2012 in folgende Maßnahmen 
investiert? 

In die Anschaffung von Maschinen, Geräten, Software oder Lizenzen

Aucun 
investissement

Quelques 
investissement

No investment

Some investment

Keine Investitionen

Einige Investitionen

NSP/SR (NE PAS 
LIRE)
DK/NA (DO NOT 
READ OUT)

WN/KA (NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

Flash EB
415

27

23

43

25

21

18

32

24

37

32

36

25

30

34

32

41

21

28

34

37

14

27

22

40

21

25

19

20

24

19

38

70

74

54

71

73

78

66

72

61

68

63

73

68

63

66

54

75

69

61

61

78

72

71

55

77

70

80

78

69

78

60

3

3

3

4

6

4

2

4

2

0

1

2

2

3

2

5

4

3

5

2

8

1

7

5

2

5

1

2

7

3

2

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T39

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.1 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un manque de ressources humaines

Q5A.1 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Lack of human resources

Q5A.1 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Fehlendes Personal

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash EB
415

Flash EB
415

Flash EB
415

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash EB
415

19

23

45

31

9

18

24

9

16

12

28

17

14

17

32

26

35

30

11

12

18

28

35

17

14

23

11

14

11

17

6

27

31

11

24

22

32

33

37

37

29

27

31

23

19

32

27

27

25

40

13

30

32

15

32

32

24

29

26

33

21

25

53

45

43

44

68

50

41

52

47

59

44

52

62

64

36

45

38

45

49

75

50

38

50

51

54

52

60

59

53

61

65

1

1

1

1

1

0

2

2

0

0

1

0

1

0

0

2

0

0

0

0

2

2

0

0

0

1

0

1

3

1

4

46

54

56

55

31

50

57

46

53

41

55

48

37

36

64

53

62

55

51

25

48

60

50

49

46

47

40

40

44

38

31

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T40

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.2 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un manque de ressources financières 

Q5A.2 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Lack of financial resources

Q5A.2 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Fehlende Finanzmittel

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

31

12

53

27

14

15

25

32

52

37

42

42

46

47

38

27

22

30

14

22

13

34

56

39

20

26

29

25

20

15

9

-10

-17

-5

-5

-12

-7

-9

-2

-2

-17

2

-8

-11

-34

-3

0

-6

1

-16

-6

-5

-10

-12

-17

-9

-11

-2

4

-2

0

-12

28

29

15

35

27

26

38

34

29

28

30

36

22

25

36

39

40

33

39

24

34

40

23

28

33

41

35

19

27

24

25

1

10

-2

-2

-2

-4

9

1

5

2

6

7

-1

14

1

0

17

3

6

-1

3

6

2

4

-3

9

0

-8

-5

-2

5

40

58

32

37

58

59

37

34

19

35

26

20

32

26

25

31

37

36

47

54

52

25

21

33

47

32

36

56

49

60

63

9

9

10

10

13

11

2

2

-1

15

-9

-1

12

18

1

-3

-12

-2

12

9

3

5

10

13

15

1

2

4

3

1

4

1

1

0

1

1

0

0

0

0

0

2

2

0

2

1

3

1

1

0

0

1

1

0

0

0

1

0

0

4

1

3

0

-2

-3

-3

1

0

-2

-1

-2

0

1

2

0

2

1

3

1

-2

-2

-2

-1

-1

0

0

-3

1

0

0

4

1

3

59

41

68

62

41

41

63

66

81

65

72

78

68

72

74

66

62

63

53

46

47

74

79

67

53

67

64

44

47

39

34

-9

-7

-7

-7

-14

-11

0

-1

3

-15

8

-1

-12

-20

-2

0

11

4

-10

-7

-2

-4

-10

-13

-12

-2

-2

-4

-7

-2

-7

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T41

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.3 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Trouver ou utiliser de nouvelles technologies

Q5A.3 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Finding or using new technologies

Q5A.3 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Finden oder Nutzen von neuen Technologien

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

8

5

12

3

1

4

3

6

11

6

15

4

13

18

5

2

11

7

6

4

5

8

39

8

4

4

3

2

5

9

2

25

40

23

23

23

24

20

29

35

28

30

22

18

18

29

26

27

21

30

22

26

33

20

19

26

32

30

26

26

28

22

65

52

63

69

74

70

74

62

53

66

53

72

68

64

63

63

61

72

62

73

66

56

40

69

69

58

67

72

65

60

74

2

3

2

5

2

2

3

3

1

0

2

2

1

0

3

9

1

0

2

1

3

3

1

4

1

6

0

0

4

3

2

33

45

35

26

24

28

23

35

46

34

45

26

31

36

34

28

38

28

36

26

31

41

59

27

30

36

33

28

31

37

24

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T42

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.4 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Le coût ou la complexité de la mise en conformité avec les réglementations ou normes 

Q5A.4 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Cost or complexity of meeting regulations or standards

Q5A.4 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Kosten oder Komplexität der Erfüllung von Bestimmungen oder Normen

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

27

20

27

22

11

23

8

18

20

19

56

27

30

34

12

7

31

33

15

17

16

37

53

11

22

36

14

14

9

18

12

-5

-2

-15

-1

1

0

-5

-3

-8

-16

17

-9

-23

9

-5

-1

14

14

-6

1

-2

-6

-5

-22

-5

9

-6

0

-4

-6

-3

30

31

22

39

24

32

31

36

37

40

21

34

27

27

40

30

29

33

26

28

29

43

14

31

35

32

37

26

31

36

18

0

5

3

-1

-4

-1

5

2

9

-2

5

2

-1

4

-3

0

5

3

-4

0

-5

13

-8

2

6

-1

10

-5

2

5

-5

41

49

41

35

62

44

61

45

43

41

21

38

42

36

45

61

39

32

54

54

53

19

29

56

43

30

49

59

53

44

69

4

0

6

2

1

2

2

1

1

19

-20

7

23

-11

5

3

-20

-16

5

-1

6

-6

9

18

3

-9

-4

4

-5

0

9

2

0

10

4

3

1

0

1

0

0

2

1

1

3

3

2

1

2

5

1

2

1

4

2

0

2

0

1

7

2

1

1

-3

6

0

2

-1

-2

0

-2

-1

-2

0

1

-2

3

-2

1

-1

5

0

1

-1

4

2

-4

1

0

1

7

1

-1

57

51

49

61

35

55

39

54

57

59

77

61

57

61

52

37

60

66

41

45

45

80

67

42

57

68

51

40

40

54

30

-5

3

-12

-2

-3

-1

0

-1

1

-18

22

-7

-24

13

-8

-1

19

17

-10

1

-7

7

-13

-20

1

8

4

-5

-2

-1

-8

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T43

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.5 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Des difficultés pour conserver les droits de propriété intellectuelle

Q5A.5 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Difficulties in maintaining intellectual property rights

Q5A.5 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Schwierigkeiten, die Rechte am geistigen Eigentum zu behalten

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

7

4

13

5

3

7

1

2

10

3

13

6

8

10

8

7

9

8

5

8

8

8

25

4

4

11

1

9

1

6

1

-5

1

-6

2

0

-6

0

-9

-4

-8

0

0

-14

-3

1

-2

8

5

4

5

-3

0

-9

-15

2

3

-3

-4

-2

-6

0

14

16

18

15

7

15

9

14

15

12

15

9

13

15

14

16

21

17

12

13

14

24

15

15

19

18

20

11

15

23

12

-1

3

5

0

-6

2

4

-2

-1

-8

3

-2

-3

-1

0

0

11

7

0

2

-2

2

-4

-4

7

0

4

-1

3

9

2

73

74

63

72

80

76

85

75

72

83

65

83

76

74

73

71

66

71

75

77

76

59

56

78

76

67

78

71

72

69

81

4

-5

2

-5

2

3

-6

11

6

14

-7

7

16

15

-3

-2

-22

-12

-7

3

6

-6

14

19

-7

-3

2

0

6

6

6

8

10

2

5

9

3

2

7

2

3

1

5

6

4

4

8

2

2

9

4

3

1

4

1

9

-10

12

-3

-6

2

6

2

1

-1

3

4

1

2

0

-1

2

4

-5

1

-11

2

4

3

0

3

-10

-1

4

-1

0

-2

0

-3

5

9

0

4

21

20

31

20

10

22

10

16

25

15

28

15

21

25

22

23

30

25

17

21

22

32

40

19

23

29

21

20

16

29

13

-6

4

-1

2

-6

-4

4

-11

-5

-16

3

-2

-17

-4

1

-2

19

12

4

7

-5

2

-13

-19

9

3

1

-5

1

3

2

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T44

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.6 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Des questions administratives ou juridiques

Q5A.6 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Administrative or legal issues

Q5A.6 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Administrative oder rechtliche Fragen

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

17

11

30

15

8

8

4

3

11

13

38

28

21

11

8

9

19

20

7

10

8

23

41

11

9

29

3

3

5

13

4

29

36

23

38

20

34

23

26

35

34

29

26

23

31

35

30

36

26

19

24

29

39

14

25

25

33

23

27

29

28

19

53

50

47

46

71

57

73

70

54

53

32

44

56

57

57

60

45

54

74

66

62

38

45

64

66

37

74

69

63

58

73

1

3

0

1

1

1

0

1

0

0

1

2

0

1

0

1

0

0

0

0

1

0

0

0

0

1

0

1

3

1

4

46

47

53

53

28

42

27

29

46

47

67

54

44

42

43

39

55

46

26

34

37

62

55

36

34

62

26

30

34

41

23

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T45

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.7 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un manque d'expertise marketing

Q5A.7 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Lack of marketing expertise

Q5A.7 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Fehlende Marketingkenntnisse

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

10

13

16

7

6

2

6

12

15

8

18

6

12

8

14

11

10

7

7

10

5

8

32

10

5

8

7

9

10

3

4

-4

-3

-4

-1

-6

-5

2

-7

0

-2

6

-2

-12

-16

1

-4

2

2

-4

3

1

-5

-12

-21

0

2

0

0

2

-6

-2

29

29

25

34

26

23

40

51

23

33

31

29

23

24

43

39

37

22

25

30

33

37

25

31

31

38

41

19

31

24

25

-5

0

2

-3

0

-9

15

10

-15

-10

8

2

-12

-12

3

1

16

-10

-8

2

-5

-11

-6

4

-3

0

2

-10

1

1

-2

60

57

58

55

66

74

52

37

62

59

49

65

65

68

42

48

53

70

68

60

59

53

42

58

63

49

52

72

56

71

68

Diff.
Flash 
EB
394

10

4

3

4

5

14

-17

-2

17

14

-13

2

25

28

-3

3

-15

11

13

0

2

16

18

17

5

-4

-2

11

-5

5

3

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

1

1

1

4

2

1

2

0

0

0

2

0

0

0

1

2

0

1

0

0

3

2

1

1

1

5

0

0

3

2

3

-1

-1

-1

0

1

0

0

-1

-2

-2

-1

-2

-1

0

-1

0

-3

-3

-1

-5

2

0

0

0

-2

2

0

-1

2

0

1

39

42

41

41

32

25

46

63

38

41

49

35

35

32

57

50

47

29

32

40

38

45

57

41

36

46

48

28

41

27

29

-9

-3

-2

-4

-6

-14

17

3

-15

-12

14

0

-24

-28

4

-3

18

-8

-12

5

-4

-16

-18

-17

-3

2

2

-10

3

-5

-4

T46

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.8 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un marché dominé par des concurrents déjà établis

Q5A.8 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Market dominated by established competitors

Q5A.8 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Der Markt wurde von bereits etablierten Wettbewerbern beherrscht

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

29

24

44

32

21

19

21

21

31

34

34

21

35

55

21

39

30

36

37

22

25

37

44

31

18

31

19

16

18

28

11

0

-4

11

-2

-3

-4

-5

-2

0

9

-1

-7

-3

15

-8

11

5

13

14

1

9

0

-13

-11

-1

11

5

-3

5

-5

-10

36

45

22

36

34

34

55

45

38

36

44

36

28

26

48

32

45

23

29

40

27

41

27

34

39

32

33

41

40

34

29

1

10

-5

2

-4

5

25

1

3

-5

15

7

-4

-17

20

-4

3

-11

0

1

-6

-3

4

2

10

-5

-14

4

2

-3

-4

34

30

31

30

44

46

24

33

30

30

21

42

37

19

31

28

24

41

34

38

45

21

27

34

43

34

47

43

40

37

57

-1

-4

-6

1

6

-2

-18

0

-2

-4

-14

1

7

8

-12

-8

-9

2

-14

0

-5

3

8

8

-5

-6

8

-1

-9

7

11

1

1

3

2

1

1

0

1

1

0

1

1

0

0

0

1

1

0

0

0

3

1

2

1

0

3

1

0

2

1

3

0

-2

0

-1

1

1

-2

1

-1

0

0

-1

0

-6

0

1

1

-4

0

-2

2

0

1

1

-4

0

1

0

2

1

3

65

69

66

68

55

53

76

66

69

70

78

57

63

81

69

71

75

59

66

62

52

78

71

65

57

63

52

57

58

62

40

1

6

6

0

-7

1

20

-1

3

4

14

0

-7

-2

12

7

8

2

14

2

3

-3

-9

-9

9

6

-9

1

7

-8

-14

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T47

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.9 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Une faible demande pour les produits ou services innovants

Q5A.9 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Low demand for your innovative goods or services

Q5A.9 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Geringe Nachfrage nach Ihren innovativen Produkten oder Dienstleistungen

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

13

7

22

13

8

7

6

9

29

14

11

11

18

35

10

11

15

15

14

5

10

11

42

17

8

15

12

8

12

7

7

-9

2

-3

-8

-2

-2

-5

-8

-9

-25

-7

-21

-12

-18

-4

5

10

6

0

-9

2

-10

-18

-26

-3

-5

5

-1

4

-1

0

30

27

25

33

22

26

38

37

28

39

40

37

26

28

36

35

34

28

25

29

28

38

21

33

26

41

37

23

22

33

21

-1

-2

5

-5

-11

-6

1

2

0

7

12

4

-6

-1

-1

1

4

-1

-10

6

-2

-1

5

2

-6

8

-3

-2

-4

0

-9

54

62

46

50

65

65

53

51

43

45

47

48

54

35

48

51

51

55

61

64

60

49

34

50

66

40

50

69

62

56

70

9

-1

-3

12

9

6

3

4

11

16

-2

13

17

17

0

-6

-14

-4

12

4

1

11

10

27

13

-4

-3

4

-3

-2

7

3

4

7

4

5

2

3

3

0

2

2

4

2

2

6

3

0

2

0

2

2

2

3

0

0

4

1

0

4

4

2

1

1

1

1

4

2

1

2

-2

2

-3

4

1

2

5

0

0

-1

-2

-1

-1

0

3

-3

-4

1

1

-1

3

3

2

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

43

34

47

46

30

33

44

46

57

53

51

48

44

63

46

46

49

43

39

34

38

49

63

50

34

56

49

31

34

40

28

Diff.
Flash 
EB
394

-10

0

2

-13

-13

-8

-4

-6

-9

-18

5

-17

-18

-19

-5

6

14

5

-10

-3

0

-11

-13

-24

-9

3

2

-3

0

-1

-9

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T48

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5A.10 En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, chacun 
des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
La faiblesse des réseaux de distribution 

Q5A.10 Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have any of 
the following been a major problem, a minor problem or not a problem at all? 
Weak distribution channels

Q5A.10 Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 
denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 
Schwache Vertriebskanäle

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

11

5

20

9

3

7

8

7

17

6

19

5

17

16

17

7

16

7

5

7

14

10

33

15

8

11

9

12

6

6

9

-5

-3

2

0

0

-7

-3

-2

-7

-8

-4

-3

-9

-4

3

-2

10

-1

-2

-2

0

-11

-8

-12

0

-1

3

6

1

-10

5

25

22

23

25

17

30

31

26

23

24

30

24

21

14

28

27

29

28

21

15

28

42

22

24

22

24

25

18

14

27

16

-3

1

3

-5

-2

-8

7

-5

-5

-9

5

-10

-11

-4

-18

-3

6

10

-6

4

-6

5

-4

-5

8

-4

-1

-2

-3

5

2

61

69

51

59

77

63

59

61

52

65

48

68

60

66

53

59

55

58

64

76

54

43

42

59

69

61

66

70

73

65

72

8

1

-1

4

0

18

-3

2

6

13

3

11

21

20

13

5

-13

-11

1

3

4

4

12

19

-7

5

-2

-2

-4

4

-9

3

4

6

7

3

0

2

6

8

5

3

3

2

4

2

7

0

7

10

2

4

5

3

2

1

4

0

0

7

2

3

0

1

-4

1

2

-3

-1

5

6

4

-4

2

-1

-12

2

0

-3

2

7

-5

2

2

0

-2

-1

0

0

-2

6

1

2

36

27

43

34

20

37

39

33

40

30

49

29

38

30

45

34

45

35

26

22

42

52

55

39

30

35

34

30

20

33

25

-8

-2

5

-5

-2

-15

4

-7

-12

-17

1

-13

-20

-8

-15

-5

16

9

-8

2

-6

-6

-12

-17

8

-5

2

4

-2

-5

7

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T49

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5AT En pensant à la commercialisation des produits ou services innovants de votre entreprise depuis janvier 2012, 
chacun des éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 

Q5AT Thinking about the commercialisation of your company’s innovative goods or services since January 2012, have 
any of the following been a major problem, a minor problem or not a problem at all? 

Q5AT Wenn Sie an die Vermarktung von innovativen Waren oder Dienstleistungen Ihres Unternehmens seit Januar 
2012 denken: Waren die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem? 

Au moins un 
problème 
important

Au moins un 
problème 
mineur

Pas un 
problème du 
tout

At least one 
major problem

At least one 
minor problem

Not a problem 
at all

Zumindest ein 
Hauptproblem

Mindestens ein 
kleines Problem

Kein Problem 
überhaupt

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

66

59

86

68

48

59

54

61

72

70

83

70

73

83

66

64

71

69

66

56

53

75

88

70

57

72

52

51

43

57

36

-2

10

9

7

-7

1

1

4

-3

-9

15

-6

-15

-8

7

7

17

22

11

4

6

-1

-5

-12

5

12

-3

6

3

-5

-2

85

88

83

88

81

88

90

92

92

93

86

89

77

83

86

90

93

89

92

83

84

91

68

82

90

88

91

82

84

85

62

5

12

17

4

7

5

12

7

17

6

15

6

-3

2

3

10

13

9

7

7

5

0

-4

2

14

6

6

6

13

6

-10

6

3

2

2

13

6

7

5

2

3

4

4

5

4

1

4

1

1

0

6

11

2

4

8

4

4

6

8

12

7

32

Diff.
Flash 
EB
394

-3

-11

-9

-5

0

-6

-3

-4

-9

-1

-12

1

3

1

-7

-10

-7

-12

-12

-7

-4

-1

3

6

-10

-3

-6

-4

-9

-1

12

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T50

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.1 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un manque de ressources humaines

Q5B.1 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Lack of human resources

Q5B.1 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Fehlendes Personal

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

%

EU 28

Flash EB
415
11

Flash EB
415
21

Flash EB
415
67

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415
1

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash EB
415
32

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

8

32

16

11

16

16

6

19

5

22

10

2

4

25

23

22

16

10

3

17

13

16

14

2

22

9

9

3

15

6

21

12

19

23

24

21

27

18

14

22

13

24

24

27

21

22

18

15

7

24

27

20

21

27

25

20

27

20

25

16

70

51

62

66

60

61

67

63

81

56

77

74

72

48

51

56

62

75

89

59

57

64

62

71

51

71

62

76

60

76

1

5

3

0

0

2

0

0

0

0

0

0

0

0

5

0

4

0

1

0

3

0

3

0

2

0

2

1

0

2

29

44

35

34

40

37

33

37

19

44

23

26

28

52

44

44

34

25

10

41

40

36

35

29

47

29

36

23

40

22

T51

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.2 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un manque de ressources financières 

Q5B.2 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Lack of financial resources

Q5B.2 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Fehlende Finanzmittel

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

24

17

43

13

8

10

22

22

58

19

35

47

42

69

29

20

26

26

15

4

15

30

57

40

19

26

16

9

9

14

10

-8

-13

3

-20

-5

-4

1

-6

-15

-22

-11

-2

-9

5

9

-8

14

-9

-26

-15

3

1

0

-4

-3

-8

-2

0

-10

2

-7

24

13

22

30

26

15

27

29

23

26

27

26

23

16

36

36

26

28

27

29

26

31

15

23

39

35

30

23

15

27

15

0

-1

-4

-1

1

-11

4

1

10

3

13

-1

1

8

-1

6

5

3

16

3

6

-10

-5

4

7

0

-6

6

-9

13

-7

51

69

35

49

66

74

48

48

19

55

38

27

35

15

34

43

48

42

58

67

59

39

28

37

42

36

54

67

75

59

74

8

17

3

15

5

16

-5

5

5

19

-1

3

8

-9

-8

3

-12

3

10

12

8

11

5

3

-4

7

8

-5

20

-14

14

1

1

0

8

0

1

3

1

0

0

0

0

0

0

1

1

0

4

0

0

0

0

0

0

0

3

0

1

1

0

1

0

-3

-2

6

-1

-1

0

0

0

0

-1

0

0

-4

0

-1

-7

3

0

0

-17

-2

0

-3

0

1

0

-1

-1

-1

0

48

30

65

43

34

25

49

51

81

45

62

73

65

85

65

56

52

54

42

33

41

61

72

63

58

61

46

32

24

41

25

-8

-14

-1

-21

-4

-15

5

-5

-5

-19

2

-3

-8

13

8

-2

19

-6

-10

-12

9

-9

-5

0

4

-8

-8

6

-19

15

-14

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T52

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.3 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Trouver ou utiliser de nouvelles technologies

Q5B.3 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Finding or using new technologies

Q5B.3 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Finden oder Nutzen von neuen Technologien

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Flash EB
415
5

3

10

0

2

3

3

0

5

5

6

3

10

9

7

4

4

4

0

2

2

12

7

10

2

3

3

1

0

2

2

Flash EB
415
16

Flash EB
415
76

21

10

13

11

14

7

19

21

15

26

14

12

24

20

12

27

11

13

12

6

27

17

20

20

19

20

15

15

23

11

75

68

82

86

81

76

78

73

80

65

83

76

63

71

76

69

80

85

84

90

54

70

66

77

72

77

82

82

74

84

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415
3

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash EB
415
21

1

12

5

1

2

14

3

1

0

3

0

2

4

2

8

0

5

2

2

2

7

6

4

1

6

0

2

3

1

3

24

20

13

13

17

10

19

26

20

32

17

22

33

27

16

31

15

13

14

8

39

24

30

22

22

23

16

15

25

13

T53

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.4 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Le coût ou la complexité de la mise en conformité avec les réglementations ou normes 

Q5B.4 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Cost or complexity of meeting regulations or standards

Q5B.4 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Kosten oder Komplexität der Erfüllung von Bestimmungen oder Normen

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

19

11

16

14

14

14

8

14

16

17

42

20

22

15

17

7

21

20

8

14

17

23

36

9

15

28

14

6

6

19

7

-5

-9

-12

-7

9

3

3

-9

-2

-12

9

-14

-19

8

8

-3

14

-2

-3

-10

3

-7

-8

-7

-7

3

0

-6

-6

3

-8

27

28

22

19

23

37

16

31

37

25

28

30

24

27

34

20

35

27

33

33

28

29

26

25

32

23

34

20

23

28

20

-1

-5

2

-21

-4

8

5

1

-4

-5

6

-3

-3

10

9

-1

21

7

-4

6

2

-8

3

-6

12

-5

1

-8

-2

5

-1

52

59

53

64

61

48

74

53

45

58

30

50

52

58

48

67

44

51

59

53

53

47

35

59

53

44

51

73

66

53

71

6

16

6

25

-6

-9

-7

10

6

17

-11

21

20

-4

-16

3

-28

-3

7

5

9

17

3

10

-5

-1

-2

15

4

-5

10

2

2

9

3

2

1

2

2

2

0

0

0

2

0

1

6

0

2

0

0

2

1

3

7

0

5

1

1

5

0

2

0

-2

4

3

1

-2

-1

-2

0

0

-4

-4

2

-14

-1

1

-7

-2

0

-1

-14

-2

2

3

0

3

1

-1

4

-3

-1

46

39

38

33

37

51

24

45

53

42

70

50

46

42

51

27

56

47

41

47

45

52

62

34

47

51

48

26

29

47

27

-6

-14

-10

-28

5

11

8

-8

-6

-17

15

-17

-22

18

17

-4

35

5

-7

-4

5

-15

-5

-13

5

-2

1

-14

-8

8

-9

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T54

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.5 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Des difficultés pour conserver les droits de propriété intellectuelle

Q5B.5 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Difficulties in maintaining intellectual property rights

Q5B.5 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Schwierigkeiten, die Rechte am geistigen Eigentum zu behalten

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Flash 
EB
415

Diff.
Flash 
EB
394

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

2

3

11

1

0

2

1

1

7

3

3

3

3

6

0

1

1

3

2

0

2

0

8

3

2

4

0

0

0

3

0

-3

1

-3

-5

-1

-5

1

-2

3

-3

-2

-2

-7

-1

0

-3

1

-1

1

-2

0

-3

-6

-8

1

-1

-1

-1

0

0

0

9

5

8

5

5

8

4

7

5

7

7

9

10

14

12

13

18

8

0

5

14

19

17

7

11

10

10

5

8

9

5

0

-1

-5

-5

2

3

1

2

-1

-2

0

7

-5

8

5

4

10

1

-1

2

7

5

-2

0

7

0

5

-2

1

4

0

83

88

70

91

83

89

81

76

81

88

81

84

83

80

85

77

81

84

85

94

84

67

60

88

84

79

86

89

78

84

91

2

0

3

10

-5

3

-12

-6

-6

6

2

-9

9

19

-6

-5

-4

1

6

4

11

3

12

1

14

16

7

2

9

4

4

0

3

9

0

5

-10

13

4

8

-5

-1

8

-8

2

2

0

1

0

14

15

2

3

7

4

6

-10

14

-7

6

4

4

1

0

5

0

4

-1

10

6

4

-1

0

4

3

-26

1

4

-7

-1

10

-4

-15

3

9

0

0

-1

-6

3

9

3

-6

11

8

19

6

5

10

5

8

12

10

10

12

13

20

12

14

19

11

2

5

16

19

25

10

13

14

10

5

8

12

5

-3

0

-8

-10

1

-2

2

0

2

-5

-2

5

-12

7

5

1

11

0

0

0

7

2

-8

-8

8

-1

4

-3

1

4

0

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T55

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.6 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Des questions administratives ou juridiques

Q5B.6 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Administrative or legal issues

Q5B.5 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Administrative oder rechtliche Fragen

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash EB
415

Flash EB
415

Flash EB
415

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash EB
415

12

12

20

5

3

7

2

3

18

6

22

19

22

20

8

4

19

13

0

9

12

18

17

2

4

25

2

4

4

11

3

23

26

18

25

17

27

12

19

29

22

37

26

20

32

32

26

33

18

19

17

26

37

18

12

24

20

15

21

11

33

13

64

61

56

68

79

66

83

78

51

72

41

55

58

48

60

68

48

67

81

74

61

43

63

86

72

52

83

74

82

56

82

1

1

6

2

1

0

3

0

2

0

0

0

0

0

0

2

0

2

0

0

1

2

2

0

0

3

0

1

3

0

2

35

38

38

30

20

34

14

22

47

28

59

45

42

52

40

30

52

31

19

26

38

55

35

14

28

45

17

25

15

44

16

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T56

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.7 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un manque d'expertise marketing

Q5B.7 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Lack of marketing expertise

Q5B.5 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Fehlende Marketingkenntnisse

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

DK/NA (DO 
NOT READ 
OUT)

Total 'A 
problem'

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

6

3

12

4

5

1

5

13

9

3

11

3

6

7

7

4

1

5

2

6

3

14

11

3

2

5

3

4

3

1

4

Diff.
Flash 
EB
394
-3

0

-3

-2

-3

-2

1

8

-3

-9

0

-5

-14

-5

4

-4

-2

-1

0

3

3

7

-8

-12

0

0

-3

0

0

-1

0

Flash 
EB
415

20

20

21

12

13

20

15

40

30

23

28

21

16

26

39

30

29

14

19

15

18

38

14

19

16

24

28

10

15

26

16

Diff.
Flash 
EB
394
-4

-5

1

-6

-2

0

-6

10

3

-5

3

-8

-10

5

9

6

12

-2

8

-10

-6

0

-9

2

-5

-8

-1

-1

-6

5

-11

Flash 
EB
415

72

74

65

79

79

79

75

47

61

73

61

74

77

67

54

56

62

79

77

79

79

45

69

75

82

65

69

84

79

73

77

Diff.
Flash 
EB
394
7

10

5

6

3

3

4

-15

0

14

0

11

24

4

-13

-9

-11

5

-9

9

21

-7

14

10

6

4

6

2

5

-2

9

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394
0

Flash 
EB
415

2

3

2

5

3

0

5

0

0

1

0

2

1

0

0

10

8

2

2

0

0

3

6

3

0

6

0

2

3

0

3

-5

-3

2

2

-1

1

-3

0

0

-3

2

0

-4

0

7

1

-2

1

-2

-18

0

3

0

-1

4

-2

-1

1

-2

2

Gesamt ‘Ein 
Problem’

Flash 
EB
415

26

23

33

16

18

21

20

53

39

26

39

24

22

33

46

34

30

19

21

21

21

52

25

22

18

29

31

14

18

27

20

Diff.
Flash 
EB
394
-7

-5

-2

-8

-5

-2

-5

18

0

-14

3

-13

-24

0

13

2

10

-3

8

-7

-3

7

-17

-10

-5

-8

-4

-1

-6

4

-11

T57

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.8 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Un marché dominé par des concurrents déjà établis

Q5B.8 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Market dominated by established competitors

Q5B.5 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Der Markt wurde von bereits etablierten Konkurrenten beherrsch

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

22

15

24

22

11

12

16

18

32

26

30

34

29

43

28

15

24

29

20

11

19

31

38

31

10

22

11

12

7

20

7

Diff.
Flash 
EB
394

-2

-7

-11

-12

-5

-1

-6

4

5

0

-5

6

-4

3

7

-7

2

-4

-13

-7

9

1

6

5

3

2

5

-5

-7

6

-8

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

31

32

25

35

25

29

36

43

38

41

35

27

22

37

32

38

40

31

27

29

19

42

21

28

36

32

22

24

28

33

25

2

7

-1

2

-6

1

6

11

2

4

14

-2

-6

15

-5

12

16

6

-5

-7

-16

4

-2

3

7

1

-11

-5

7

3

2

46

50

47

41

62

58

44

38

29

33

35

38

49

20

40

43

36

38

53

60

62

25

39

39

54

40

66

62

63

47

66

1

3

8

9

11

0

0

-15

-8

-4

-7

-3

11

-10

0

-7

-11

-3

18

17

23

-6

-5

-8

-8

-1

6

10

-1

-7

5

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

1

3

4

2

2

1

4

1

1

0

0

1

0

0

0

4

0

2

0

0

0

2

2

2

0

6

1

2

2

0

2

-1

-3

4

1

0

0

0

0

1

0

-2

-1

-1

-8

-2

2

-7

1

0

-3

-16

1

1

0

-2

-2

0

0

1

-2

1

53

47

49

57

36

41

52

61

70

67

65

61

51

80

60

53

64

60

47

40

38

73

59

59

46

54

33

36

35

53

32

0

0

-12

-10

-11

0

0

15

7

4

9

4

-10

18

2

5

18

2

-18

-14

-7

5

4

8

10

3

-6

-10

0

9

-6

T58

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.9 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
Une faible demande à l'égard du produit ou service

Q5B.9 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Low demand for your goods or services

Q5B.5 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Geringe Nachfrage nach Ihren Produkten oder Dienstleistungen

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

Flash 
EB
415

Diff.
Flash 
EB
394

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394

Flash 
EB
415

Total 'A 
problem'

Gesamt ‘Ein 
Problem’

Flash 
EB
415

Diff.
Flash 
EB
394

19

9

29

15

3

2

15

14

51

34

22

31

31

63

16

10

16

21

14

14

3

21

51

37

10

20

13

11

2

10

6

-6

-5

-4

-11

-1

-5

0

-14

-6

-23

1

-12

-7

17

3

-1

13

-6

-10

-4

-3

-2

1

5

-6

-4

-3

3

-12

3

-5

25

16

16

27

27

24

25

31

29

28

22

30

21

21

40

26

24

27

21

16

24

46

21

24

29

32

32

20

21

26

22

1

0

-3

-7

9

-1

-3

-5

3

7

2

8

3

5

-4

-5

-5

2

-1

-11

7

8

-6

0

13

-6

6

-4

-3

9

-4

55

74

48

55

70

74

56

55

19

38

56

39

48

16

43

59

60

48

65

69

73

31

26

38

60

44

55

68

75

64

71

6

8

3

16

-6

8

2

19

2

18

1

4

4

-9

3

4

-1

2

11

18

12

-4

3

-4

-8

10

-2

2

15

-9

10

1

1

7

3

0

0

4

0

1

0

0

0

0

0

1

5

0

4

0

1

0

2

2

1

1

4

0

1

2

0

1

-1

-3

4

2

-2

-2

1

0

1

-2

-4

0

0

-13

-2

2

-7

2

0

-3

-16

-2

2

-1

1

0

-1

-1

0

-3

-1

44

25

45

42

30

26

40

45

80

62

44

61

52

84

56

36

40

48

35

30

27

67

72

61

39

52

45

31

23

36

28

-5

-5

-7

-18

8

-6

-3

-19

-3

-16

3

-4

-4

22

-1

-6

8

-4

-11

-15

4

6

-5

5

7

-10

3

-1

-15

12

-9

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T59

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5B.10 En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 
La faiblesse des systèmes de distribution 

Q5B.10 Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the 
following been a major problem, a minor problem or not a problem at all? 
Weak distribution channels

Q5B.5 Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?
Schwache Vertriebskanäle

Un problème 
important 

Un problème 
mineur

Pas un 
problème du 
tout

NSP/SR (NE 
PAS LIRE)

Total 'Un 
problème'

A major 
problem 

A minor 
problem

Not a problem 
at all

DK/NA (DO 
NOT READ 
OUT)

Total 'A 
problem'

Ein großes 
Problem

Ein kleines 
Problem

Überhaupt kein 
Problem

Flash 
EB
415

6

0

11

1

4

5

8

4

13

2

10

3

7

19

7

2

5

5

5

3

4

17

18

11

2

4

1

3

2

3

1

Diff.
Flash 
EB
394
-2

-7

-2

-6

4

1

0

2

-12

-8

-3

0

-8

10

0

-4

4

-5

-5

1

-1

7

1

-4

0

-5

-4

1

2

0

-4

Flash 
EB
415

16

10

15

13

8

19

18

10

17

14

23

23

14

18

28

18

22

21

22

11

11

30

17

22

19

20

16

11

8

16

7

Diff.
Flash 
EB
394
-3

-6

3

-10

0

0

0

-1

-3

-11

1

-14

-8

2

9

1

15

5

19

-3

-8

2

0

10

4

2

7

5

-1

-2

-6

Flash 
EB
415

74

86

60

79

86

76

64

81

60

80

65

71

76

61

64

66

69

71

66

83

84

46

57

62

78

66

82

83

79

79

84

Diff.
Flash 
EB
394
6

14

-8

12

-4

4

-4

3

10

18

5

13

15

2

-3

-1

-16

2

-20

7

24

-7

-5

-3

-2

2

-4

-7

-7

2

6

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394
-1

Flash 
EB
415

4

4

14

7

2

0

10

5

10

4

2

3

3

2

1

14

4

3

7

3

1

7

8

5

1

10

1

3

11

2

8

-1

7

4

0

-5

4

-4

5

1

-3

1

1

-14

-6

4

-3

-2

6

-5

-15

-2

4

-3

-2

1

1

1

6

0

4

Gesamt ‘Ein 
Problem’

Flash 
EB
415

22

10

26

14

12

24

26

14

30

16

33

26

21

37

35

20

27

26

27

14

15

47

35

33

21

24

17

14

10

19

8

Diff.
Flash 
EB
394
-5

-13

1

-16

4

1

0

1

-15

-19

-2

-14

-16

12

9

-3

19

0

14

-2

-9

9

1

6

4

-3

3

6

1

-2

-10

T60

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q5BT En pensant à la commercialisation des produits ou services de votre entreprise depuis janvier 2012, chacun des 
éléments suivants a-t-il été un problème important, un problème mineur ou pas un problème du tout ? 

Q5BT Thinking about the commercialisation of your company’s goods or services since January 2012, have any of the following 
been a major problem, a minor problem or not a problem at all? 

Q5BT Wenn Sie an die Vermarktung von Waren oder Dienstleistungen Ihres Unternehmens seit Januar 2012 denken: Waren 
die folgenden Faktoren ein großes Problem, ein kleines Problem oder überhaupt kein Problem?

Au moins un 
problème 
important

Au moins un 
problème 
mineur

Pas un 
problème du 
tout

At least one 
major problem

At least one 
minor problem

Not a problem 
at all

Zumindest ein 
Hauptproblem

Mindestens ein 
kleines Problem

Kein Problem 
überhaupt

Flash 
EB
415

55

43

77

50

38

40

50

48

81

62

75

74

69

77

69

47

51

59

49

39

46

64

84

61

43

60

41

35

24

48

27

Diff.
Flash 
EB
394
-3

-4

12

-19

4

1

8

-9

-6

-20

10

-6

-11

-1

22

1

17

-4

-11

-14

12

4

6

2

0

3

1

4

-11

13

-13

Flash 
EB
415

73

69

67

71

67

74

75

80

87

75

84

79

62

84

87

78

73

76

73

72

71

91

63

75

82

77

79

69

57

70

57

Diff.
Flash 
EB
394
2

1

1

-10

6

5

11

-3

11

-6

21

-2

-11

31

4

6

13

8

2

-2

6

6

-12

13

10

5

1

6

-4

8

-3

Flash 
EB
415

15

21

13

18

28

19

17

11

5

9

8

6

14

1

7

14

23

14

25

17

22

3

5

14

10

12

14

25

37

19

38

Diff.
Flash 
EB
394
1

1

-1

10

-4

-2

-6

1

0

6

-9

-1

10

-13

-6

-2

-5

2

11

8

-8

-4

-1

-3

-8

-3

-4

-1

9

-10

6

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T61

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q6A En pensant aux aides publiques potentielles à la commercialisation de vos produits ou services innovants, quels sont les 
deux types d'intervention, parmi les suivants, qui auraient l'impact le plus positif sur votre entreprise ? Les aides pour : 
(MAX. 2 REPONSES)

Q6A Thinking about possible public support for commercialisation of your innovative goods or services, which of the following 
two types of intervention would have the most positive impact on your company? Support for: (MAX. 2 ANSWERS)
Q6A Denken Sie jetzt bitte an eine mögliche öffentliche Förderung der Vermarktung Ihrer innovativen Produkte oder 
Dienstleistungen. Welche zwei der folgenden möglichen Maßnahmen würden sich am positivsten auf Ihr Unternehmen 
auswirken? Unterstützung … (MAXIMAL 2 NENNUNGEN MÖGLICH)

La mise en 
conformité avec 
les 
réglementations 
ou normes 

L'accès ou le 
développement 
de la vente en 
ligne

La participation 
à des 
conférences, 
salons, 
expositions 

Meeting 
regulations or 
standards

Accessing or 
reinforcing 
online selling

Participating in 
conferences, 
trade fairs, 
exhibitions

Bei der 
Erfüllung von 
Bestimmungen 
und Normen

Beim Zugang 
zum oder der 
Stärkung des 
Online-Verkaufs

Bei der 
Teilnahme an 
Konferenzen, 
Messen, 
Ausstellungen

La formation du 
personnel sur la 
façon de 
promouvoir et de 
lancer les 
produits et 
services 
innovants 

Training staff in 
how to promote 
and market 
innovative goods 
or services

Bei der Schulung 
von Mitarbeitern 
zum Thema 
Bewerbung und 
Vermarktung von 
innovativen 
Produkten oder 
Dienstleistungen

Le dépôt, la 
gestion et la 
protection des 
droits de propriété 
intellectuelle 

Le test d'un 
produit ou service 
sur le marché 
avant le 
lancement 

Applying for, 
managing or 
protecting 
intellectual 
property rights 

Market-testing a 
product or service 
before launch 

Beim Anmelden, 
Verwalten oder 
Schutz von 
geistigen 
Eigentumsrechten

Bei einem 
Markttest eines 
Produkts oder 
einer 
Dienstleistung vor 
der 
Markteinführung

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

20

20

13

16

19

20

9

18

9

21

40

21

11

13

11

6

23

18

18

23

21

15

18

8

16

18

12

14

25

11

13

23

18

23

18

13

14

7

36

29

30

15

19

38

28

15

14

20

17

26

32

20

17

27

19

17

15

31

15

26

11

27

22

23

16

24

14

25

32

29

29

17

18

37

19

30

31

25

13

27

36

25

26

32

27

18

27

24

35

25

27

20

20

30

33

28

23

24

18

44

37

21

35

42

29

28

23

29

25

40

20

43

30

30

21

42

35

18

24

29

27

37

14

43

6

7

3

6

6

9

2

1

5

3

9

2

4

7

8

1

8

4

0

8

12

7

3

3

5

7

6

6

4

6

15

9

13

11

13

8

8

12

7

11

9

6

8

9

9

9

18

15

15

12

11

10

9

12

8

11

7

7

18

8

6

9

T62

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q6A En pensant aux aides publiques potentielles à la commercialisation de vos produits ou services 
innovants, quels sont les deux types d'intervention, parmi les suivants, qui auraient l'impact le plus 
positif sur votre entreprise ? Les aides pour : (MAX. 2 REPONSES)
Q6A Thinking about possible public support for commercialisation of your innovative goods or services, 
which of the following two types of intervention would have the most positive impact on your company? 
Support for: (MAX. 2 ANSWERS)
Q6A Denken Sie jetzt bitte an eine mögliche öffentliche Förderung der Vermarktung Ihrer innovativen 
Produkte oder Dienstleistungen. Welche zwei der folgenden möglichen Maßnahmen würden sich am 
positivsten auf Ihr Unternehmen auswirken? Unterstützung … (MAXIMAL 2 NENNUNGEN MÖGLICH)

L'accès ou le 
renforcement de 
votre présence sur 
les marchés 
d'exportation 

Accessing or 
reinforcing your 
presence in export 
markets

Beim Zugang zu 
oder bei der 
Stärkung der 
Präsenz in 
Exportmärkten

Autre (NE PAS 
LIRE)

Aucun (NE PAS 
LIRE)

NSP/SR (NE 
PAS LIRE)

Other (DO NOT 
READ OUT)

None (DO NOT 
READ OUT)

Andere (NICHT 
VORLESEN)

Keine (NICHT 
VORLESEN)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

17

21

15

15

18

17

19

16

45

29

9

21

16

42

19

16

11

14

20

14

12

17

21

11

16

14

22

16

11

8

12

3

0

3

2

5

5

4

0

1

2

2

5

4

2

4

2

1

9

2

1

2

1

2

0

5

1

0

0

1

7

3

15

16

11

20

16

23

19

8

9

11

11

6

13

9

11

14

9

20

16

13

16

18

12

16

20

14

17

14

11

44

14

3

2

7

3

7

1

1

3

1

4

3

2

2

0

4

8

1

2

0

1

1

4

1

3

2

5

1

4

4

2

5

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T63

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q6B En pensant aux aides publiques potentielles à la commercialisation de vos produits ou services, quels sont les deux types 
d'intervention, parmi les suivants, qui auraient l'impact le plus positif sur votre entreprise ? Les aides pour : (MAX. 2 
REPONSES)

Q6B Thinking about possible public support for commercialisation of your goods or services, which two of the following types 
of intervention would have the most positive impact on your company? Support for: (MAX. 2 ANSWERS)
Q6B Denken Sie jetzt bitte an eine mögliche öffentliche Förderung der Vermarktung Ihrer Waren oder Dienstleistungen. 
Welche zwei der folgenden möglichen Maßnahmen würden sich am positivsten auf Ihr Unternehmen auswirken? Unterstützung 
… (MAXIMAL 2 NENNUNGEN MÖGLICH)

La mise en 
conformité avec 
les 
réglementations 
ou normes 

L'accès ou le 
développement 
de la vente en 
ligne

La participation 
à des 
conférences, 
salons, 
expositions 

La formation du 
personnel sur la 
façon de 
promouvoir et de 
lancer les produits 
et services 

Le dépôt, la 
gestion et la 
protection des 
droits de propriété 
intellectuelle 

Le test d'un 
produit ou service 
sur le marché 
avant le 
lancement 

Meeting 
regulations or 
standards

Accessing or 
reinforcing 
online selling

Participating in 
conferences, 
trade fairs, 
exhibitions

Training staff in 
how to promote 
and market goods 
or services

Bei der 
Erfüllung von 
Bestimmungen 
und Normen

Beim Zugang 
zum oder der 
Stärkung des 
Online-Verkaufs

Bei der 
Teilnahme an 
Konferenzen, 
Messen, 
Ausstellungen

Bei der Schulung 
von Mitarbeitern 
zum Thema 
Bewerbung und 
Vermarktung von 
Produkten oder 
Dienstleistungen

Applying for, 
managing or 
protecting 
intellectual 
property rights 

Beim Anmelden, 
Verwalten oder 
Schutz von 
geistigen 
Eigentumsrechten

Market-testing a 
product or service 
before launch 

Bei einem 
Markttest eines 
Produkts oder 
einer 
Dienstleistung vor 
der 
Markteinführung

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

20

23

9

15

16

24

5

25

11

26

40

18

11

14

15

9

26

12

31

25

17

10

13

8

15

16

17

22

15

14

18

17

6

12

11

14

17

15

21

23

26

18

19

17

20

11

7

19

16

9

26

22

16

19

6

8

10

19

7

16

10

19

16

21

13

16

14

17

18

24

14

22

9

22

13

25

15

17

13

16

19

15

11

17

13

12

24

15

21

22

15

11

21

24

31

22

16

23

22

23

22

23

29

36

13

23

22

19

28

25

17

21

14

14

20

30

15

12

18

18

24

22

17

22

4

8

5

2

3

4

1

3

2

6

8

8

7

7

3

4

3

7

10

11

1

4

2

3

2

1

7

2

0

3

7

1

7

5

1

4

4

2

5

2

5

4

4

1

4

3

5

3

4

4

6

8

9

5

4

1

4

7

11

4

4

7

T64

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q6B En pensant aux aides publiques potentielles à la commercialisation de vos produits ou services, 
quels sont les deux types d'intervention, parmi les suivants, qui auraient l'impact le plus positif sur 
votre entreprise ? Les aides pour : (MAX. 2 REPONSES)
Q6B Thinking about possible public support for commercialisation of your goods or services, which 
two of the following types of intervention would have the most positive impact on your company? 
Support for: (MAX. 2 ANSWERS)
Q6B Denken Sie jetzt bitte an eine mögliche öffentliche Förderung der Vermarktung Ihrer Waren 
oder Dienstleistungen. Welche zwei der folgenden möglichen Maßnahmen würden sich am 
positivsten auf Ihr Unternehmen auswirken? Unterstützung … (MAXIMAL 2 NENNUNGEN MÖGLICH)

L'accès ou le 
renforcement 
de votre 
présence sur 
les marchés 
d'exportation 

Accessing or 
reinforcing your 
presence in 
export markets

Beim Zugang zu 
oder bei der 
Stärkung der 
Präsenz in 
Exportmärkten

Autre (NE PAS 
LIRE)

Aucun (NE PAS 
LIRE)

NSP/SR (NE 
PAS LIRE)

Other (DO NOT 
READ OUT)

None (DO NOT 
READ OUT)

Andere (NICHT 
VORLESEN)

Keine (NICHT 
VORLESEN)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

10

9

3

8

17

7

8

8

34

15

5

23

11

36

14

9

11

21

10

6

4

14

14

6

12

11

11

5

4

7

5

3

1

2

5

3

0

8

2

3

3

0

4

7

0

4

6

0

5

3

1

5

0

9

4

7

3

1

0

1

3

3

29

26

33

36

33

35

39

21

23

16

26

21

26

16

28

36

18

38

37

36

39

29

29

38

33

31

35

32

35

50

37

3

0

5

4

4

3

4

7

0

0

2

2

5

0

3

5

12

1

0

1

0

7

1

9

1

4

0

3

10

2

4

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T65

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q7 Approximativement quel pourcentage du chiffre d'affaires de votre entreprise en 2014 a été investi dans des activités 
d'innovation ? 

Q7 Approximately what percentage of your company's turnover in 2014 was invested in innovation activities? 

Q7 Wie viel Prozent des Gesamtumsatzes Ihres Unternehmens im Jahr 2014 wurden ungefähr in Innovationsaktivitäten 
investiert? 

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

0%

Moins de 1%

Entre 1 et 5%

Entre 6 et 
10%

Entre 11 et 
15%

16% ou plus 

NSP/SR (NE 
PAS LIRE)

0%

Less than 1%

Between 1 
and 5%

Between 6 
and 10%

Between 11 
and 15%

16% or more 

0%

Weniger als 1 
%

Zwischen 1 
und 5 %

Zwischen 6 
und 10 %

Zwischen 11 
und 15 %

16 % oder 
mehr

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Flash EB
415

22

12

22

14

14

15

21

21

26

29

33

16

20

30

29

19

20

20

21

20

13

20

33

28

23

11

16

28

19

11

33

18

18

16

22

21

20

27

22

15

16

13

25

18

12

19

26

19

21

16

15

19

19

12

21

22

14

27

16

22

27

13

36

48

41

37

34

40

29

33

35

40

38

36

35

39

29

35

38

39

42

35

40

33

33

29

34

35

37

29

33

40

31

10

10

10

12

10

10

8

9

11

8

7

8

14

5

9

6

9

13

15

15

10

9

11

9

11

14

5

12

6

9

6

3

3

1

6

3

4

3

6

2

1

3

6

3

0

2

5

6

1

2

7

5

6

0

5

3

6

4

2

4

3

6

5

3

5

5

7

5

6

6

8

3

4

5

3

10

8

6

6

3

1

7

3

9

4

5

5

15

9

11

7

7

6

6

6

5

4

11

6

6

3

3

3

2

4

7

4

4

3

2

3

3

1

10

4

7

3

2

5

2

2

9

3

5

T66

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q7B Approximativement quel pourcentage du chiffre d'affaires de votre entreprise en 2014 a été investi dans des 
activités d'innovation ? 

Q7B Approximately what percentage of your company's turnover in 2014 was invested in innovation activities? 

Q7B Wie viel Prozent des Gesamtumsatzes Ihres Unternehmens im Jahr 2014 wurden ungefähr in 
Innovationsaktivitäten investiert? 

Aucun 
investissement

No investment

Keine 
Investitionen

Flash EB
415

Quelques 
investissement
Some 
investment
Einige 
Investitionen

NSP/SR (NE 
PAS LIRE)
DK/NA (DO 
NOT READ 
WN/KA (NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

22

12

22

14

14

15

21

21

26

29

33

16

20

31

29

19

20

20

21

20

13

20

33

28

23

11

16

28

19

10

33

73

82

73

82

75

78

73

76

71

68

65

80

73

65

67

78

78

77

76

79

77

76

60

68

75

84

82

70

72

87

62

5

6

5

4

11

7

6

3

3

3

2

4

7

4

4

3

2

3

3

1

10

4

7

4

2

5

2

2

9

3

5

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T67

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q8 Prévoyez-vous d'augmenter, de réduire ou de maintenir au même niveau le pourcentage de vos investissements consacrés 
à l'innovation au cours des 12 prochains mois ? 

Q8 Do you plan to increase, reduce or keep unchanged the percentage of investment dedicated to innovation in the next 12 
months? 

Q8 Beabsichtigen Sie, den Anteil Ihrer Investitionen in Innovationen in den nächsten 12 Monaten zu erhöhen, zu senken oder 
beizubehalten? 

De l'augmenter 

De le réduire

De le maintenir 
au même 
niveau

Increase 

Reduce

Keep the 
percentage 
unchanged

Erhöhen

Senken

Anteil 
beibehalten

Vous ne 
prévoyez pas 
d'investir dans 
l'innovation au 
cours des 12 
prochains mois 

You do not plan 
to invest in 
innovation in 
the next 12 
months

Sie 
beabsichtigen 
nicht, in den 
nächsten 12 
Monaten in 
Innovationen zu 
investieren

NSP/SR (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Flash EB
415

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415

Flash EB
415

Flash EB
415

Flash EB
415

27

27

36

32

26

19

27

41

28

27

18

38

32

27

26

26

27

32

47

22

21

31

29

49

20

25

21

28

31

14

27

4

4

3

3

4

5

0

2

2

1

8

2

2

2

5

2

3

0

4

6

3

4

4

2

6

4

8

4

3

5

2

48

59

34

49

63

60

45

43

43

42

36

51

42

45

44

56

52

44

40

66

58

43

47

22

59

57

67

51

51

74

53

16

7

22

15

3

11

18

10

22

28

37

7

14

17

21

10

14

17

9

2

10

16

15

20

8

7

2

14

8

4

10

5

3

5

1

4

5

10

4

5

2

1

2

10

9

4

6

4

7

0

4

8

6

5

7

7

7

2

3

7

3

8

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T68

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q9 Quelle sera la priorité de votre investissement prévu dans l'innovation au cours des 12 prochains mois ? (PLUSIEURS 
REPONSES POSSIBLES)

Q9 What will be the focus of your planned investment in innovation in the next 12 months? (MULTIPLE ANSWERS 
POSSIBLE)

Q9 Wo wird in den nächsten 12 Monaten der Schwerpunkt Ihrer geplanten Investitionen in Innovationen liegen? 
(MEHRFACHNENNUNGEN MÖGLICH)

Les produits

Les services

Goods

Services

Produkte

Dienstleistungen

Les processus 
(par ex. les 
processus de 
production ou 
les méthodes 
de distribution)

Les stratégies 
marketing (par ex.  
emballage, 
promotion de 
produit ou 
stratégie tarifaire 
ou de placement)

Les méthodes 
d’organisation 
(par ex. la 
gestion des 
connaissances 
ou de 
l’environnement 
de travail) 

Processes (e.g. 
production 
processes or 
distribution 
methods)

Marketing 
strategies (e.g. 
packaging, product 
promotion or 
placement or 
pricing strategies)

Organisational 
methods (e.g. 
knowledge 
management or 
the work 
environment)

NSP/SR (NE 
PAS LIRE)

DK/NA (DO NOT 
READ OUT)

Prozesse (z. B. 
Produktionsverf
ahren oder 
Vertriebsmetho
den)

Marketingstrategie
n (z. B. 
Verpackung, 
Produktwerbung 
oder -platzierung 
oder 
Preisstrategien)

Organisationsm
ethoden (z. B. 
Wissensmanage
ment oder 
Arbeitsplatzorga
nisation)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

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35

44

19

28

36

41

21

30

41

30

45

25

36

38

28

24

41

43

40

31

19

33

33

24

39

26

51

28

41

31

20

44

39

29

50

39

41

33

35

29

60

29

35

37

52

47

46

58

39

52

43

38

50

42

41

36

53

50

46

57

45

32

26

38

16

39

26

25

34

22

27

36

20

26

15

28

38

31

38

12

24

31

22

26

23

11

20

25

24

23

36

23

20

40

38

35

44

37

35

27

54

34

52

39

33

33

47

36

24

36

40

42

43

38

34

37

38

33

32

49

31

61

33

32

28

37

24

32

16

24

26

21

30

41

35

24

23

29

33

15

44

22

26

30

24

20

27

18

17

13

19

11

48

13

18

6

6

6

6

3

5

10

5

2

4

5

6

10

2

1

5

5

3

4

2

9

3

9

6

3

4

4

7

8

9

41

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T69

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q10 Quelles sont les deux principales raisons pour lesquelles votre entreprise a décidé d'investir dans l'innovation au cours des 12 
prochains mois ? (MAX. 2 REPONSES)

Q10 What are the two main reasons why your company decided to invest in innovation in the next 12 months? (MAX. 2 
ANSWERS)

Q10 Nennen Sie mir bitte die zwei Hauptgründe, weshalb sich Ihr Unternehmen entschieden hat, in den nächsten 12 Monaten in 
Innovationen zu investieren. (MAXIMAL 2 NENNUNGEN MÖGLICH)

Le potentiel du 
marché

La demande du 
client

La 
concurrence 
accrue

L'offre par un 
fournisseur d'une 
nouvelle 
fonctionnalité ou 
solution 
commerciale

Market 
potential

Client request

Increased 
competition

Supplier offering 
a new feature or 
business solution

Marktpotenzial

Kundenwunsch

Stärkerer 
Wettbewerb

Zulieferer, der 
eine neue 
Funktion oder 
Geschäftslösung 
anbietet

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

De nouvelles 
obligations 
juridiques ou 
administratives 
qui entrent en 
vigueur dans les 
prochaines 
années 

New legal or 
administrative 
requirements 
coming into 
force in the 
coming years

Neue rechtliche 
oder 
verwaltungstech
nische 
Anforderungen, 
die in den 
kommenden 
Jahren in Kraft 
treten
Flash EB
415

43

40

38

41

48

48

31

55

57

54

34

44

30

44

37

29

33

42

49

66

42

27

39

41

28

31

47

49

63

45

28

33

41

16

34

35

36

26

24

25

12

56

41

37

28

39

33

49

12

20

33

29

26

25

44

37

39

39

28

32

42

24

39

34

40

50

25

33

43

31

46

47

43

39

34

48

38

47

42

49

49

24

33

61

51

34

41

42

39

26

43

37

17

11

8

11

12

10

8

5

13

5

21

13

6

7

16

11

3

13

16

16

6

6

13

16

8

10

8

20

11

11

4

15

12

24

12

13

6

17

8

13

5

13

23

13

5

10

5

10

17

22

9

21

11

12

12

8

8

10

13

4

14

10

8

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Autre (NE 
PAS LIRE)

NSP/SR (NE 
PAS LIRE)

Other (DO 
NOT READ 
OUT)

DK/NA (DO 
NOT READ 
OUT)

Andere 
(NICHT 
VORLESEN)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Flash EB
415

Flash EB
415

4

6

2

6

8

3

5

5

5

5

7

4

10

13

2

8

5

2

5

2

0

5

8

0

7

7

2

11

3

4

6

7

3

0

4

5

7

6

3

0

3

4

2

12

2

2

1

3

3

1

0

7

7

5

7

1

2

4

9

1

5

40

T70

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q11A Avez-vous utilisé l'une des technologies suivantes ? (PLUSIEURS REPONSES POSSIBLES)

Q11A Have you used any of the following technologies? (MULTIPLE ANSWERS POSSIBLE)

Q11A Haben Sie eine oder mehrere der folgenden Technologien genutzt? (MEHRFACHNENNUNGEN 
MÖGLICH)

Des technologies de 
fabrication durables (par ex. 
des technologies qui utilisent 
les matériaux et l'énergie de 
façon plus efficace et 
réduisent drastiquement les 
émissions)

Sustainable manufacturing 
technologies (i.e. 
technologies which use 
energy and materials more 
efficiently and drastically 
reduce emissions)

La fabrication intelligente par 
TIC (par ex. les technologies 
de numérisation des 
processus de production)

ICT-enabled intelligent 
manufacturing (i.e. 
technologies which digitalise 
the production processes)

Nachhaltige 
Fertigungstechnologien (d. h. 
Technologien, die weniger 
Energie und Materialien 
verbrauchen und Emissionen 
deutlich verringern)

Intelligente IKT-gestützte 
Fertigung (d. h. Technologien 
zur Digitalisierung von 
Produktionsprozessen)

La fabrication à haute 
performance qui combine 
flexibilité, précision et zéro-
défaut (par ex. des machines-
outils  de haute précision, 
des capteurs dernière 
génération ou des 
imprimantes 3D)

High performance 
manufacturing which 
combines flexibility, precision 
and zero-defect (e.g. high 
precision machine tools, 
advanced sensors or 3D 
printers)

Hochleistungsfertigung, die 
Flexibilität, Präzision und Null-
Fehler-Prinzip miteinander 
kombiniert (z. B. hochpräzise 
Werkzeugmaschinen, 
hochentwickelte Sensoren 
oder 3D-Drucker)

Flash EB
415

Flash EB
415

Flash EB
415

25

27

21

25

31

29

30

14

16

33

14

27

22

11

26

16

0

32

15

29

24

33

8

32

10

20

30

32

21

18

16

13

20

13

12

2

8

13

19

22

9

16

24

8

7

20

20

0

23

14

24

7

24

10

15

11

15

26

26

17

5

14

22

21

22

31

21

17

9

10

17

19

16

28

25

13

16

20

8

27

15

21

13

29

17

31

19

27

15

38

15

29

12

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T71

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q11A Avez-vous utilisé l'une des technologies suivantes ? (PLUSIEURS REPONSES POSSIBLES)

Q11A Have you used any of the following technologies? (MULTIPLE ANSWERS POSSIBLE)

Q11A Haben Sie eine oder mehrere der folgenden Technologien genutzt? (MEHRFACHNENNUNGEN 
MÖGLICH)

Aucun (NE PAS 
LIRE)

NSP/SR (NE PAS 
LIRE)

Au moins une 
technologie

None (DO NOT 
READ OUT)

DK/NA (DO NOT 
READ OUT)

At least one 
technology

Keine (NICHT 
VORLESEN)

Weiß nicht/ Keine 
Angabe (NICHT 
VORLESEN)

Mindestens eine 
Technologie

Flash EB
415

Flash EB
415

Flash EB
415

52

54

61

44

38

62

52

66

59

47

62

47

49

75

51

61

92

53

57

49

58

43

68

34

64

48

49

43

65

57

70

4

2

3

1

11

4

1

1

6

4

3

4

7

1

1

0

0

0

14

0

9

1

1

5

1

0

0

3

4

0

0

44

45

35

55

51

34

47

33

35

49

36

49

44

25

47

39

8

47

30

51

33

56

31

61

35

52

50

54

31

42

30

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T72

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q11B Prévoyez-vous d'utiliser l'une des technologies suivantes au cours des 12 prochains mois ? (PLUSIEURS 
REPONSES POSSIBLES)

Q11B Do you plan to use any of the following technologies in the next 12 months? (MULTIPLE ANSWERS 
POSSIBLE)

Q11B Beabsichtigen Sie, in den nächsten 12 Monaten eine oder mehrere der folgenden Technologien zu nutzen? 
(MEHRFACHNENNUNGEN MÖGLICH)

Des technologies de 
fabrication durables (par 
ex. des technologies qui 
utilisent les matériaux et 
l'énergie de façon plus 
efficace et réduisent 
drastiquement les 
émissions)
Sustainable 
manufacturing 
technologies (i.e. 
technologies which use 
energy and materials 
more efficiently and 
drastically reduce 
emissions)

Nachhaltige 
Fertigungstechnologien 
(d. h. Technologien, die 
weniger Energie und 
Materialien verbrauchen 
und Emissionen deutlich 
verringern)

La fabrication intelligente 
par TIC (par ex. les 
technologies de 
numérisation des 
processus de production)

ICT-enabled intelligent 
manufacturing (i.e. 
technologies which 
digitalise the production 
processes)

Intelligente IKT-gestützte 
Fertigung (d. h. 
Technologien zur 
Digitalisierung von 
Produktionsprozessen)

La fabrication à haute 
performance qui combine 
flexibilité, précision et 
zéro-défaut (par ex. des 
machines-outils  de haute 
précision, des capteurs 
dernière génération ou 
des imprimantes 3D)

High performance 
manufacturing which 
combines flexibility, 
precision and zero-defect 
(e.g. high precision 
machine tools, advanced 
sensors or 3D printers)

Hochleistungsfertigung, 
die Flexibilität, Präzision 
und Null-Fehler-Prinzip 
miteinander kombiniert 
(z. B. hochpräzise 
Werkzeugmaschinen, 
hochentwickelte Sensoren 
oder 3D-Drucker)

Flash EB
415

Flash EB
415

Flash EB
415

24

29

17

35

21

22

28

20

19

15

24

34

21

17

25

17

13

32

29

25

27

36

20

36

13

22

28

30

21

18

18

14

17

8

12

2

19

17

19

20

14

13

29

13

16

21

25

8

20

15

24

5

17

5

16

10

15

29

26

13

8

13

24

17

23

42

26

13

18

20

23

22

29

36

19

13

32

23

17

31

15

27

16

35

14

19

12

17

28

34

19

25

18

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T73

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q11B Prévoyez-vous d'utiliser l'une des technologies suivantes au cours des 
12 prochains mois ? (PLUSIEURS REPONSES POSSIBLES)

Q11B Do you plan to use any of the following technologies in the next 12 months? 
(MULTIPLE ANSWERS POSSIBLE)

Q11B Beabsichtigen Sie, in den nächsten 12 Monaten eine oder mehrere der 
folgenden Technologien zu nutzen? (MEHRFACHNENNUNGEN MÖGLICH)

Aucun (NE PAS 
LIRE)

NSP/SR (NE 
PAS LIRE)

Au moins une 
technologie

None (DO NOT 
READ OUT)

DK/NA (DO 
NOT READ 
OUT)

At least one 
technology

Keine (NICHT 
VORLESEN)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)

Mindestens eine 
Technologie

Flash EB
415

Flash EB
415

Flash EB
415

52

67

66

32

43

61

44

62

55

63

52

40

58

63

39

50

78

50

56

48

50

39

57

31

60

46

35

44

65

57

71

7

0

4

2

12

5

6

3

9

9

1

0

12

3

3

6

0

3

14

3

15

4

12

15

7

10

8

6

6

0

0

41

32

31

66

46

34

50

35

36

28

47

60

31

34

58

44

22

47

30

49

35

57

31

53

32

44

56

50

29

42

29

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T74

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q11T Avez-vous utilisé l'une des technologies suivantes ou prévoyez-vous d'utiliser l'une des technologies 
suivantes au cours des 12 prochains mois ? 

Q11T Have you used any of the following technologies or do you plan to use any of the following technologies 
in the next 12 months?

Q11T Haben Sie eine oder mehrere der folgenden Technologien genutzt oder beabsichtigen Sie, in den 
nächsten 12 Monaten eine oder mehrere der folgenden Technologien zu nutzen?

A utilisé et prévoit 
d'utiliser les 
technologies 
avancés

A utilisé, mais n'a 
pas l'intention 
d'utiliser les  
technologies 
avancés

N'a pas utilisé, mais 
prévoit d'utiliser les 
technologies 
avancés

N'a pas utilisé et n'a 
pas l'intention 
d'utiliser les 
technologies 
avancés

Has used and plans 
to use advanced 
technologies

Has used but does 
not plan to use 
advanced 
technologies

Has not used but 
plans to use 
advanced 
technologies

Has not used and 
does not plan to use 
advanced 
technologies

Hat fortgeschrittene 
Technologien 
genutzt und plant 
dies in der Zukunft 
zu tun

Hat fortgeschrittene 
Technologien 
genutzt, aber plant 
dies nicht in der 
Zukunft zu tun

Hat keine 
fortgeschrittene 
Technologien 
genutzt, aber plant 
dies in der Zukunft 
zu tun

Hat keine 
fortgeschrittene 
Technologien 
genutzt und plant 
dies nicht in der 
Zukunft zu tun

Flash EB
415

Flash EB
415

Flash EB
415

Flash EB
415

35

26

26

52

39

29

43

26

26

27

29

48

30

22

46

37

9

41

30

44

31

49

16

51

28

40

45

47

27

38

21

10

19

9

3

12

5

4

7

9

22

6

0

13

3

2

2

0

5

0

7

2

7

15

10

7

12

5

7

4

4

9

6

6

5

14

7

4

7

10

9

1

18

12

1

12

12

7

13

6

0

5

4

8

15

3

5

4

11

3

2

4

8

49

49

60

31

42

62

46

57

56

50

47

40

56

63

40

54

78

48

70

44

63

36

54

36

60

44

39

43

67

54

62

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

T75

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q12 Depuis janvier 2012, votre entreprise a-t-elle...? (PLUSIEURS REPONSES POSSIBLES)

Q12 Since January 2012 has your company…? (MULTIPLE ANSWERS POSSIBLE )

Q12 Hat Ihr Unternehmen seit Januar 2012 …? (MEHRFACHNENNUNGEN MÖGLICH)

… remporté au moins un 
contrat de marché public

… répondu à au moins un 
appel d'offres de marché 
public et le résultat n’est 
pas encore connu

… répondu à au moins un 
appel d'offres de marché 
public, sans succès

Won at least one public 
procurement contract

Submitted at least one 
tender for a public 
procurement contract and 
the outcome is unknown

Submitted at least one 
tender for a public 
procurement contract 
without success

Zumindest eine öffentliche 
Ausschreibung gewonnen

Für zumindest eine 
öffentliche Ausschreibung 
ein Angebot abgegeben, 
das Ergebnis steht jedoch 
noch aus

Für zumindest eine 
öffentliche Ausschreibung 
ein Angebot abgegeben, 
allerdings ohne Erfolg

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Flash EB
415

19

28

14

23

15

18

13

22

35

17

22

28

22

31

24

26

19

13

16

9

16

19

16

14

29

20

21

14

18

23

14

Diff.
Flash EB
394
1

7

0

3

0

1

-4

1

12

1

-4

5

2

15

3

1

-8

4

-10

-2

-1

2

-9

-2

13

1

-4

-2

6

8

2

Flash EB
415

8

18

2

8

5

9

3

10

10

3

14

6

6

8

2

2

10

4

5

3

7

7

5

2

4

7

9

7

11

9

11

Diff.
Flash EB
394
3

6

-1

5

-4

3

-1

-1

6

2

5

4

2

7

0

2

7

2

1

-1

1

5

-2

-1

1

0

1

3

7

3

5

Flash EB
415

15

24

8

15

14

19

12

16

15

8

20

14

19

14

18

11

10

13

12

9

15

15

8

7

8

16

18

11

14

12

13

Diff.
Flash EB
394
1

5

-4

-3

-6

6

1

-7

5

1

-1

-1

6

6

7

2

-2

-1

0

-3

-5

2

-8

-2

-6

-5

-5

0

6

-4

3

T76

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q12 Depuis janvier 2012, votre entreprise a-t-elle...? (PLUSIEURS REPONSES POSSIBLES)

Q12 Since January 2012 has your company…? (MULTIPLE ANSWERS POSSIBLE )

Q12 Hat Ihr Unternehmen seit Januar 2012 …? (MEHRFACHNENNUNGEN MÖGLICH)

… cherché des opportunités de 
participer à des appels d'offre 
de marché public, mais n'a 
jamais soumis de candidature

Jamais répondu à un appel 
d'offres ni cherché des 
opportunités de participer à la 
passation d'un marché public

NSP/SR  (NE PAS LIRE)

Investigated opportunities to 
bid on one or more public 
procurement contracts, but 
have never submitted a tender

Has never submitted a tender 
nor investigated opportunities 
to bid on a public procurement 
contract

DK/NA (DO NOT READ OUT)

Möglichkeiten geprüft, sich an 
einer oder mehreren 
öffentlichen Ausschreibungen 
zu beteiligen, aber kein 
Angebot abgegeben

Weder jemals ein Angebot für 
eine öffentliche Ausschreibung 
abgegeben noch Möglichkeiten 
geprüft, sich an einer 
öffentlichen Ausschreibung zu 
beteiligen

Weiß nicht / Keine Angabe 
(NICHT VORLESEN)

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

Flash EB
415

5

4

7

12

8

4

2

8

5

3

4

4

4

1

8

8

4

10

5

8

4

5

5

2

3

5

14

6

5

3

3

Diff.
Flash EB
394
-9

-8

-19

-13

-4

-8

-5

-4

-2

-10

-8

-19

-3

-6

-23

-13

-12

-23

0

-12

-2

-14

-5

-13

-4

-20

-8

-6

-6

-4

-11

Flash EB
415

62

51

69

52

66

59

76

50

53

74

57

51

61

60

60

59

68

63

73

68

70

64

67

74

56

52

53

71

56

56

60

Diff.
Flash EB
394
5

-5

20

13

5

-2

5

3

-10

11

3

13

-1

-4

21

12

19

21

17

13

6

13

12

14

-7

23

14

9

-12

-7

-5

Flash EB
415

5

7

3

4

4

7

2

8

2

1

11

1

3

1

1

2

5

3

0

7

4

2

5

2

1

6

1

1

17

9

16

Diff.
Flash EB
394
4

5

2

4

4

7

1

5

2

0

9

0

2

-3

-1

1

5

0

-1

4

-1

2

5

0

-1

4

1

0

14

8

13

T77

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”                                                                                                                                                      Q13 Votre entreprise a-t-elle inclus une de ses innovations dans le cadre d'un contrat de marché public que vous avez remporté ? 

Q13 Has your company included any of its innovations as part of any public procurement contract that you have won? 

Q13 Hat Ihr Unternehmen im Rahmen einer gewonnenen öffentlichen Ausschreibung eigene Innovationen eingebracht? 

Oui

Non

Yes

No

Ja  

Nein 

Flash 
EB
415

38

30

32

24

58

32

18

36

35

30

28

42

49

27

35

25

38

30

34

21

34

42

34

38

13

41

25

54

48

53

41

Diff.
Flash 
EB
394
0

-9

15

-26

5

-10

2

-6

21

-3

4

21

9

-23

-2

-3

-3

2

-6

-6

-16

3

-6

5

-14

-1

-19

11

-2

3

7

Flash 
EB
415

59

70

67

74

38

65

69

61

65

69

67

57

49

73

65

67

62

69

66

76

60

48

65

61

87

55

73

46

48

47

58

Diff.
Flash 
EB
394
-1

10

-15

27

-6

9

-14

6

-21

2

-8

-18

-6

31

2

-4

3

-2

6

3

10

-12

8

-4

15

-1

18

-8

2

-2

-8

%

EU 28

BE

BG

CZ

DK

DE

EE

IE

EL

ES

FR

HR

IT

CY

LV

LT

LU

HU

MT

NL

AT

PL

PT

RO

SI

SK

FI

SE

UK

CH

US

NSP/SR  (NE 
PAS LIRE)

DK/NA (DO 
NOT READ 
OUT)

Weiß nicht/ 
Keine Angabe 
(NICHT 
VORLESEN)
Diff.
Flash 
EB
394
1

Flash 
EB
415

3

0

1

2

4

3

13

3

0

1

5

1

2

0

0

8

0

1

0

3

6

10

1

1

0

4

2

0

4

0

1

-1

0

-1

1

1

12

0

0

1

4

-3

-3

-8

0

7

0

0

0

3

6

9

-2

-1

-1

2

1

-3

0

-1

1

T78

FLASH EUROBAROMETER 415        “Innobarometer 2015 - The innovation trends at EU enterprises”