Commission Regulation (EC) No 1022/2006 of  5 July 2006  amending Regulation (EC) No 1071/2005 laying down detailed rules for applying Council Regulation (EC) No 2826/2000 on information and promotion actions for agricultural products on the internal market
Date: 2006-07-05
Institutions: European Commission
Subjects: EU financing, action programme, agricultural product, consumer information, poultrymeat, sales promotion, single market

6.7.2006

EN

Official Journal of the European Union

L 184/3

COMMISSION REGULATION (EC) No 1022/2006

of 5 July 2006

amending Regulation (EC) No 1071/2005 laying down detailed rules for applying Council
Regulation (EC) No 2826/2000 on information and promotion actions for agricultural products
on the internal market

THE COMMISSION OF THE EUROPEAN COMMUNITIES,

Having regard to the Treaty
Community,

establishing the European

Having regard to Council Regulation (EC) No 2826/2000 of 19
December 2000 on information and promotion actions for
agricultural products on the internal market (1), and in particular
Articles 4, 5(1) and 12 thereof,

Whereas:

(4)

(5)

(6)

Poultrymeat should therefore be included in the list of
products to be promoted, and guidelines giving a broad
outline of the campaigns to be carried out in that sector
should be laid down.

Regulation (EC) No 1071/2005 should therefore be
amended accordingly.

The measures provided for in this Regulation are in
accordance with the opinion of the Joint Management
Committee for the Promotion of Agricultural Products,

(1)

(2)

(3)

Article 3 of Regulation (EC) No 2826/2000 lays down
the criteria to be used to determine the themes and
for which information and/or promotion
products
actions may be carried out on the internal market.
Those themes and products are listed in Annex I to
Commission Regulation (EC) No 1071/2005 (2).

HAS ADOPTED THIS REGULATION:

Article 1

Regulation (EC) No 1071/2005 is amended as follows:

Under Article 5 of Regulation (EC) No 2826/2000,
guidelines are to be laid down for each sector or
product
the
campaigns
in those sectors. The
guidelines for
the sectors and products selected are
given in Annex II to Regulation (EC) No 1071/2005.

a broad outline of

to be carried out

selected,

giving

sector,

leading to a significant

The recent avian influenza crisis has destabilised the
poultrymeat
in
consumption and a crisis in consumer confidence. As a
result, provision should be made for the possibility of
carrying out information and/or promotion measures in
that sector to restore lasting consumer confidence,
in
particular by providing appropriate information.

fall

1. the following indent is added to Annex I:

‘— Poultrymeat’;

2. the text of
Annex II.

the Annex to this Regulation is added to

Article 2

This Regulation shall enter into force on the seventh day
following its publication in the Official Journal of the European
Union.

This Regulation shall be binding in its entirety and directly applicable in all Member States.

Done at Brussels, 5 July 2006.

For the Commission

Mariann FISCHER BOEL
Member of the Commission

(1) OJ L 328, 23.12.2000, p. 2. Regulation as last amended by Regu-

lation (EC) No 2060/2004 (OJ L 357, 2.12.2004, p. 3).

(2) OJ L 179, 11.7.2005, p. 1.

L 184/4

EN

Official Journal of the European Union

6.7.2006

ANNEX

The following guidelines concerning poultrymeat are added to Annex II to Regulation (EC) No 1071/2005:

1. General analysis of the situation

‘POULTRYMEAT

The crisis of consumer confidence in poultrymeat resulting from the reports on avian influenza in the media has
resulted in a substantial fall
in consumption. Consumer confidence in poultrymeat of Community origin should
therefore be strengthened.

To achieve this, objective information on Community production systems (marketing standards) and the controls
required should be provided in addition to the general legislation on controls and food safety.

2. Goals

— The information and promotion campaigns are restricted to products made in the EU.
— The aim is to:

— ensure that objective and complete information is provided on the rules for the Community and national
production systems for the safety of poultrymeat products; in particular consumers must be provided with
complete and precise information on marketing standards;

— inform consumers of the diversity and organoleptic and nutritional properties of poultrymeat;
— draw consumers’ attention to traceability.

3. Target groups

— Consumers and consumer associations.
— The person responsible for shopping in the household.
— Institutions (restaurants, hospitals, schools, etc.).
— Distributors and distributors’ associations.
— Journalists and opinion formers.

4. Main messages

— Poultrymeat marketed on the territory of the EU is governed by Community rules covering the entire chain of

production, slaughter and consumption.

— Safety measures are in place, including controls.
— General health advice on the handling of food products of animal origin.

5. Main channels
— The Internet.
— PR contacts with the media and advertising (scientific and specialised press, women’s press, newspapers and food

and cookery magazines).

— Contacts with consumer associations.
— Audiovisual communication.
— Written documentation (folders, brochures, etc.).
— Point-of-sale information.

6. Duration and extent of the programmes

The programmes must provide national coverage at least or relate to more than one Member State.
From 12 to 24 months, with a preference for multi-annual programmes with targets laid down for each stage.’