Report from the Commission to the Council, the European Parliament and the Economic and Social Committee on the implementation of Council Decision 1999/297/EC of 26 April 1999 establishing a Community statistical information infrastructure relating to the industry and markets of the audiovisual and related sectors
Date: 2002-07-11
Institutions: European Commission
Subjects: EU policy, audiovisual industry, data collection, data processing, development plan, dissemination of information, fact-finding mission, information system, statistics

COMMISSION OF THE EUROPEAN COMMUNITIES

Brussels, 11.7.2002
COM(2002) 384 final

REPORT FROM THE COMMISSION TO THE COUNCIL,THE EUROPEAN
PARLIAMENT AND THE ECONOMIC AND SOCIAL COMMITTEE

on the implementation of Council Decision 1999/297/EC of 26 April 1999 establishing a
Community statistical information infrastructure relating to the industry and markets
of the audiovisual and related sectors

TABLE OF CONTENTS

REPORT FROM THE COMMISSION TO THE COUNCIL,THE EUROPEAN
PARLIAMENT AND THE ECONOMIC AND SOCIAL COMMITTEE on the
implementation of Council Decision 1999/297/EC of 26 April 1999 establishing a
Community statistical information infrastructure relating to the industry and markets of the
audiovisual and related sectors ............................................................................................... 1

Foreword ............................................................................................................................... 3

I.

II.

III.

3.1.

3.2.

3.3.

3.4.

IV.

V.

Introduction.............................................................................................................. 4

Steps leading to the Council Decision....................................................................... 4

Implementation of the Council Decision................................................................... 5

Development of the statistical information system on audiovisual and related sectors5

Data collection and treatment ................................................................................... 6

Dissemination of results ........................................................................................... 6

Methodological follow-up ........................................................................................ 7

Progress by type of action planned by the Council Decision ..................................... 7

Overall assessment ................................................................................................. 24

ANNEX ............................................................................................................................... 25

ANNEX 1. OVERVIEW ON MEASURES FOR IMPLEMENTATION OF INDIVIDUAL

STATISTICAL ACTIONS..................................................................................... 25

ANNEX 1. ATTACHMENT 1 : Overview on new variables included in auvis questionnaire

2000 – 2001 ........................................................................................................... 29

ANNEX 1 – ATTACHMENT 2 (refers to measure B – 2) AUVIS QUESTIONNAIRE 2000 :
COMPARISON WITH 1999 QUESTIONNAIRE .................................................. 32

ANNEX 1 – ATTACHMENT 3 (refers to measure B – 2) SAMPLES OF THE AUVIS

QUESTIONNAIRE 2000 ( in DE / EN / FR).......................................................... 33

ANNEX 1 – ATTACHMENT 4 (refers to measures A – 1 / A - 2 / A – 4) ............................ 35

State of reporting as of September 2001 (AUVIS questionnaire, user needs study /
inventory)

ANNEX 2 – AUDIOVISUAL STATISTICS PUBLICATIONS (refers to measure B – 6) ... 36

ANNEX 3 – PROPOSED SUBJECTS FOR PILOT SURVEYS AND METHODOLOGICAL
STUDIES............................................................................................................... 38

ANNEX 4 – SOURCES AND REFERENCES .................................................................... 40

2

Foreword

1.

2.

3.

4.

5.

refers to the implementation of Council Decision 1999/297/EC1
This report
establishing a Community statistical
infrastructure relating to the industry and
markets of the audiovisual and related sectors. It is an intermediate report, describing
the work done in the first two and a half years of its five year term.

Chapter II of the report gives the reasons for the Council Decision, the situation
before it came into force, and the steps taken on the way to developing it.

An overview of the work done to implement the Council Decision during the period
1999-2001 is given in Chapter III. It summarises the actions undertaken in terms of
development of an information system, data collection, and dissemination of results.
The table in Annex 1 supplements the information about the measures undertaken for
the implementation of individual statistical actions.

The progress by type of action planned by the Council Decision is described in detail
in Chapter IV. In accordance with Art. 5 of the Council Decision, developments
during the period up until Autumn 2001 are included. Annex 2 gives the publications
produced during this period. Annex 3 presents the subjects suggested for pilot
surveys and methodological studies during the life of the Council Decision after the
user needs survey. Finally, Annex 4 gives the sources and references used in the
preparation of this report.

Chapter V sums up the progress so far. Some difficulties are noted, but the overall
assessment
is positive. There has been significant progress in improving the
availability of audiovisual statistics, and most Member States have made an active
effort in this domain. The report recommends continuing the implementation of the
Decision, the next phase focussing on pilot studies by Member States and new
methodological studies to resolve particular issues.

1

OJ L 117, 5.5.1999, p. 39

3

I.

INTRODUCTION

This study refers to the implementation of the Council Decision 1999/297/EC2 establishing a
statistical information infrastructure relating to the industry and markets of the audiovisual
and related sectors. The Decision particularly underlined that a reliable information
infrastructure was to be organised by means of individual statistical actions, and urged for the
establishment of a new information system based on the “enterprise” approach and functional
basis.

Chapter III of this study summarises the actions undertaken during the period 1999-2001 in
terms of development of an information system, data collection and treatment, dissemination
of results and methodological follow-up. In order for the Commission to be able to carry out
these actions, the Commission Decision 1999/841/EC3 adopted a first set of 14 measures for
the implementation of individual statistical actions4 in the period 1999-2001. The table in
Annex 1 summarises the results of the 4 measures (A 1-4) which were to be undertaken by
national authorities, and of the 10 measures (B 1-10) which were to be undertaken by
Eurostat. The progress made by type of action is detailed in Chapter IV.

An overall assessment of the implementation of the Council Decision is given in Chapter V.
The global result
is a positive assessment, with room for consolidation of the progress
achieved, reduction of delays in data transmission from some Member States to Eurostat and
possible improvement of quality and reliability of the output.

II.

STEPS LEADING TO THE COUNCIL DECISION

On the EU-level, the first attempt by Eurostat to collect harmonised information for the whole
audiovisual services sector was carried out by launching a pilot survey by the National
Statistical Institutes (NSIs) in 1993 - 1994. Further variables were collected by Eurostat under
the assistance of a network of NSI correspondents and published in a first "Audiovisual
statistics Report 1995". Since then, the “AUVIS”5 data collection system has been step by
step extended and further developed in co-operation with 18 EU/EFTA Member States.

Council Decision 93/464/EEC of 22 July 1993 on a framework programme for priority
actions in the field of statistical information 1993 to 19976 specified that the audiovisual
sector should be regarded as one of the priority service sectors at Community level and
provided for the establishment of a new information system based on the "enterprise"
approach and functional statistics. Annex I, Title III of the Community Statistical Programme
1998 to 20027 refers to the carrying out of user requirement analyses, source assessment, data
collection and testing of methods by pilot studies in the audiovisual sector.

At a national level, statistics on audiovisual services did not always have a very high priority
at the political level. However, the audiovisual sector appeared to be of particular interest

2

3

4

5

6

7

OJ L 117, 05.05.1999, p 39-41
OJ L 326, 18.12.1999, p 65-67
OJ L 52, 22.02.1997, p. 1 (Council Regulation (EC) N° 322/97 of 17 February 1997 on individual
statistical actions in Community Statistics)
“AUdioVisual and related sectors statistics Information System”
OJ L 219,28.08.1993, p. 1
OJ L 42,16.02.1999, p. 12

4

when audiovisual services were incorporated into the GATS basket (General Agreement on
Trade in Services). This brought a need for an extension of the GATT database to services in
general and to audiovisual services in particular. In more general terms a need for information
about trade and investments issues in the audiovisual sector arose within the professionals and
the policy-makers as well.

European cultural policy was also of great interest, and in the "1st report on the consideration
of cultural aspects in European community actions" the European Commission emphasised
the cultural dimension of the film and TV programme industry, which went beyond its
economic dimension. The strengthening of the European audiovisual industry was also meant
to ensure a broad diversity representing the different
languages and cultures of the
Community.

The Commission (DG Education and Culture) stressed that statistical data on the audiovisual
sector are required on a European level for market observation, for the identification of
problems, for developing policies as a response to the problems identified and for monitoring
the impact of policies. In particular, data continue to be needed in Trade Negotiations and for
EU Accession Negotiations. The Commission also needs detailed information in the context
of the “Television without frontiers” Directive and the MEDIA PLUS programme The
convergence between the Information and Communication and the audiovisual industry,
coupled with the emergence of new media and multimedia products, are new developments
for which data are needed.

III.

IMPLEMENTATION OF THE COUNCIL DECISION

The Council Decision was thus the result of the requirements of the Commission and EU
statistics users in order to easily follow the audiovisual market and the impact of policies.

To prepare the ground for the implementation of the different elements of the Council
Decision, Eurostat started preparing an action programme with priorities. With the help of the
Eurostat Working Group on audiovisual statistics, a Task Force with Member States was set
up to guide the process.

3.1.

Development of the statistical information system on audiovisual and related
sectors

The approach was guided by three considerations: the needs of the users, the statistical nature
of the audiovisual sector and its subsectors and by data availability. Particularly the
confrontation of user requirements with the feasibility of data collection provided priorities. A
guideline for this task was the avoidance of redundancy or of conflicting sources of
information for similar economic variables

All the Member States already have structures for collecting data on certain branches of the
audiovisual industry. In some cases these structures are well developed. However, in certain
branches of the industry that are undergoing rapid change, the existing systems are patchy or
inadequate. Moreover, the recent emergence of new broadcasting technologies and their
consequences mean that new services and products need to be covered

During 1999 and 2000, Eurostat therefore focused on assembling and improving the contents
of the database, and on establishing the foundations for the work to be carried out over the
five year programme. The questionnaire sent to Member States in June 1999 was discussed at
the following Working Group meeting and comments and suggestions from respondents were

5

incorporated into the one for the next year. The data received were processed, and the results
were made available in the New Cronos8 database and in several publications, as explained
hereafter (see 3.3).

Regarding the legal framework, the SPC (Statistical Programme Committee) approved a draft
Commission Decision for a series of actions to be undertaken up until June 2001.9 The actions
to be undertaken between July 2001 and April 2004 were discussed at the Audiovisual
Statistics Working Group meeting of autumn 2000. The SPC approved a new draft
Commission Decision in March 2001.

3.2.

Data collection and treatment

Eurostat has developed a framework and methodological manual for data collection. A
questionnaire was developed to collect data via Member States’ NSIs, and the results stored in
a database. Sections covering audiovisual services, cinema production, distribution and
exhibition, video, sound recording, cable and satellite data were added to the dissemination
database New Cronos in August 1999. The National Statistical Institutes have direct access to
New Cronos and in the build-up phase the Member States were asked to evaluate the data.

In Summer 2000, DG Education and Culture provided Eurostat with a proposal for a list of
data to be collected in 2000-2002 within the AUVIS framework. The possible approaches to
collect the data needed depend on the availability of data from various existing sources. Data
might for example be collectible from industry associations directly, or from Member States
within the AUVIS questionnaire. The advice of Member States on the feasibility of collecting
the new variables via the new AUVIS questionnaire was requested.

Some important questions of media policy do not have the same importance for the whole
audiovisual service sector, but are only relevant to some audiovisual subsectors (for example
the question of deregulation of television and its economic and cultural consequences). This
means that there is a crucial need for an appropriate subdividing of the audiovisual service
sector.

3.3.

Dissemination of results

In 2000 three publications were produced: a comprehensive publication within the “detailed
tables” series and two Statistics in Focus (on the cinema sector and on the video sector). In
addition the New Cronos database was updated in August 2000 based on the results of the
AUVIS 1999 survey. Eurostat’s data collection included the EFTA countries (apart from
Liechtenstein), and some non-European countries (USA, Canada, Japan and Australia).

For 2001 a comprehensive publication and three Statistics in Focus were planned based on the
results of the AUVIS data collection 2000. The latest publication « Statistics on audiovisual
services, 1980 – 2000 » is divided into 8 main parts, which cover the following aspects:
audiovisual services and advertising, audiovisual production and distribution, cinema
exhibition, video and DVD, television, cable and satellite, sound recordings and radio. It also
includes general information on other domains (including basic indicators and information
technologies). The publication covers 20 countries (i.e. 15 EU countries, Iceland, Norway,
Switzerland, United States and Japan).

8

9

see footnote n° 19
“The Council Decision and its consequences”, 1999 - Working document, Eurostat

6

3.4.

Methodological follow-up

At the Task Force meeting of July 1999, it was agreed that, as regards data collection, one of
the priority subjects should be the collection of structural business statistics for the domain, in
accordance with the Council Regulation on Structural Business Statistics10 and the sectoral
chapter of the Global Framework. Several difficulties specific to audiovisual business
statistics relating to national accounting practices (e.g. treatment of intangible investments
etc.) were to be faced. Employment, exports and imports, concentration ratios, and a detailed
breakdown of turnover were also considered as priority issues to study. It was stressed that at
least as important as data collection was the methodological aspect, and issues such as the
short-lived enterprises were particularly addressed in this respect.

The Commission (DG X - now DG EAC) stressed the importance of the methodological work
to be done having “user needs” clearly in mind. At EU level, methodological studies must be
seen as tools for enhancing and further developing the conceptual framework already existing
at European level (business statistics manual, overall AUVIS methodology) either by refining
or extending existing concepts or by developing concepts and domains not covered, and for
developing national methodological knowledge of existing statistics with the view to
implement existing methodology in practical terms.

As a first step on this methodological front, the update and publication, via the web, of the
AUVIS manuals, was thus given priority for the period under review, as explained hereafter
(see section III, measure B 3).

IV.

PROGRESS BY TYPE OF ACTION PLANNED BY THE COUNCIL DECISION

As provided for under Art. 3, the implementation of the Decision, to which contracts11
between Member States and the Commission provided a financial contribution, led to the
organisation of individual statistical actions. In order for the Commission to be able to carry
out these actions,
it had to get agreement for them from the SPC and then obtain a
them. A first set of 14 actions was published in
Commission Decision to implement
December 1999. This specified the work planned for 1999-2001. Most notably it allowed
Community subsidies for the work done by Member States on user needs studies, the update
of the inventory of sources, and workshops with data suppliers. It also asked Member States
to fill in and return the annual AUVIS questionnaire, which in the year 2000 was sent out in
August. These 14 actions included:

10

11

the general methodological framework of business statistics takes into account the Fourth Council
Directive (No. 78/660 of 25 July 1978) and Council Regulation (EC) No 2223/96 of 25 June 1996 on
the European system of national and regional accounts in the Community (ESA 1995) and, for the
definitions of variables, Council Regulation (EC, Euratom) No 58/97 of 20 December 1996 concerning
structural business statistics.
no contract was signed with Belgium, Luxembourg and Austria.

7

4 measures to implement actions to be undertaken by national authorities:

Description of the measure

A 1 - Studies by each Member State of priorities concerning national user
needs for statistics. (The domains to be studied were to be those in the Auvis
classification plan)

Date
scheduled
for
completion

June 2000

A 2 - Update of the existing inventory by each Member State of national
statistics and sources

Dec. 2000

A 3 - Optionally, development of the network of contacts between the
Member States and main data producers by means of workshops held in
volunteer Member States

Sept. 2000

A 4 - Forwarding to Eurostat by each Member State during 2000 of a
questionnaire on audiovisual statistics (firms, functions and products) already
(The
on hand or available from the competent national authorities.
questionnaire, based on the Auvis classification plan, was to be sent
to
Member States in the second quarter of the year 2000)

Sept. 2000

10 measures to implement actions to be undertaken by Eurostat:

Description of the measure

Date
scheduled
for
completion

B 1 - Updating of the chapter specific to audiovisual services in the Eurostat
Manual of Business Statistics

Mar. 2000

B 2 - Updating and publication, via the web, of the general methodological
manual on audiovisual statistics

Dec. 2000

B 3 - Methodological studies on specific topics selected from within the
following broad areas:

Sept. 2001

— structural business statistics for enterprises of the audiovisual and related
sectors;

— statistics on selected sub-sectors such as film production, TV and radio;

— selected topics such as international trade in services of the audiovisual
and related sectors, international co-productions, new media

B 4 - Processing of the data received from the 1999 questionnaire to Member
States, and making the results available in Eurostat's dissemination database,
and via publications

Dec. 1999

8

B 5 - Participation in workshops held in volunteer Member States for the
development of the network of contacts between the Member States and main
data producers

Sept. 2000

B 6 - Processing the data received from the 2000 questionnaire to Member
States, and making the results available in Eurostat's dissemination database,
and via publications

Dec. 2000

B 7 - Adaptation of an existing Eurostat computerised system to receive,
validate, transform and store statistics gathered from Member States and
international organisations

June 2001

B 8 - Comparison of existing statistical systems in Member States with a view
to improved harmonisation

June 2001

B 9 - Study of
Commission's services

the priorities concerning needs for statistics by the

Nov. 1999

B 10 - Study of the priorities concerning needs for statistics by international
organisations working in the field

Mar. 2000

9

Measure A-1, in accordance with Article 2(1)(a) of the Council Decision, provides for
“analysis and evaluation of the demand for statistics (firms, functions and products) on the
audiovisual sector from users (Community institutions, government departments, national
sectoral bodies, international organisations, economic operators) and the effect on businesses,
especially SMEs, of the collection of statistics in the audiovisual sector”.

Summary - Twelve Member States (all EU countries except B, L, A) carried out ”user needs”
studies in 2000 and submitted reports to Eurostat in period June 2000 - May 2001. A final
report covering all “user needs” studies was produced in May 2001, with recommendations
for further development of the AUVIS methodology and data collection.

As mentioned earlier, the Council Decision foresees four types of actions by Member States.
The first are the “user needs” studies. These were carried out in the first half of 2000.

€

Twelve Member States (all EU countries except B, L, A) carried out “user needs” studies in
2000. The Commission provided grants of 25 000,-
to each of these countries to partially
cover the costs of measures A-1, A-2 and A-3. The surveys identified the main users, both
public and private sector and all sub-sectors of the audiovisual market. The users were invited
to comment on the 1999 questionnaire, set priorities with justification, specify needs not
included in the questionnaire, define national needs for supranational data, comment on
existing data collection, methodology practices and dissemination needs. Member States
submitted reports to Eurostat in the period June 2000 - May 2001.

The priority rankings of the users in the Member States were collected by the National
Statistical Institutes (or relevant national organisations chosen by Member States) using
mainly a questionnaire supplemented sometimes by phone contacts or interviews (except for
France where the survey was done through interviews only) based on the national guidelines
for reporting elaborated by Eurostat and describing the possible main users to be approached
broken down according to 3 main categories:

a)

b)

c)

this

includes

category

dealing
Government:
specifically with audiovisual media and for culture policy (e.g. ministries of
culture / media, ministries of communication, national film institutes/centre,
national audiovisual bodies and authorities, broadcasting regulatory bodies,
etc.). It included also other national administrations for whom audiovisual
sectors are relevant (e.g. ministries of economy / trade and industries, etc.);

administrations

national

Industry organisations and other sectoral operators /associations: this category
includes national industry organisations or associations representing market
industry or operators as well as sectoral specific organisations (e.g. national
association of cinema theatre owners / cable operators, phonographic industry
advertising
national group /
practitioners associations, anti-piracy organisations etc.). It
includes also
main/representative enterprises or operators in sectors where enterprises are
large and not numerous (e.g. TV broadcasters, film distributors, large cinema
theatres chains, etc.);

associations, video industry federations,

Research community, mass media, general public and other: this category
includes academic sector of research community (universities or related
bodies) and economic private research institutes with an audiovisual / mass
media department. It includes also sectoral trade magazines and newspapers
(journalists writing about audiovisual and other media). This category includes

10

also consumer associations or consumer magazines (possible way to approach
general public).

Three different investigations were conducted by Eurostat:

–

–

–

the European Commission’s services, particularly DG EAC, discussed their
requirements
in an Interservice Consultation procedure among several
Commission services in 1999/2000 (DG Competition, DG EAC/unit Cl, DG
EAC/unit C2, DG EAC /unit C3, DG. Trade, DG Information Society, DG
Internal Market);

a selected group of supra-national organisations, among which EAO12,
OECD13, EBU14, and IVF15 were particularly interested, provided Eurostat with
their specific needs and offered their
to the investigation being
conducted;

input

national users grouped in the above three main users categories participated in
the year 2000 in a special survey, conducted by their statistical offices and
based on Eurostat guidelines.

They indicated that some aspects such as enterprises, economic information, structural data,
content production, content supply and related household equipment were regarded as equally
important. However, employment
in the audiovisual field emerged as somewhat more
important than other aspects.

A final synthesis report covering all “user needs” studies was produced in May 2001 and
envisaged the actual state of concordance between the data already collected (and framework)
and the needs expressed by the various users categories. In a first part, priority rankings were
analysed. The focus lied on ascertaining the highest and lowest priorities for different user
types, AUVIS markets and – at Member State level - for different countries. In the second
part, conclusions were drawn for the further development of AUVIS methodology and
AUVIS data collection. The report also studied what kind of additional data were wanted and
what kind of adjustments could be made to the actual collection framework and existing
annual data collection to meet
the needs for a comprehensive audiovisual statistical
information.

Measure A-2, in accordance with Article 2(1)(b) of the Council Decision, provides for
“analysis of existing statistics (firms, functions and products) and their sources”.

Summary – Most of the Member States participating in the “user needs” study provided
inventories in the period September 2000-March 2001 (two countries them later). A report on
the inventories received was produced in March 2001 and updated in September 2001.

This second category of actions aims at analysing existing statistics and sources in each
Member State. This is a deepening of the work that was carried out with Member States over
the last few years.

12

13

14

15

European Audiovisual Observatory
Organisation for Economic Cooperation and Development
European Broadcasting Union
International Video Federation

11

The questionnaires previously sent collected most of the data known to Eurostat. However,
there were some gaps, and as a preliminary step to obtaining the data, an inventory of the
existing statistics and sources was made. Eurostat asked Member States to make such an
inventory for their own countries during 2000, with the objective to provide a clear and
comprehensive description of the availability of data. This analysis was used as a basis for the
assessment of the actual data situation. The existing sources could be classified by three
characteristics:

–

–

–

whether they provided data regularly or only as a result of a special survey;

whether they provided multi-country data (harmonised or not) or only national
data;

whether they were from official sources (NSIs, ministries, other governmental
sectorial bodies and other public supranational bodies, etc.), or non-official
sources (professional associations or bodies, market research institutes, etc.).

Each country received comprehensive documents listing sources and providing detailed
information for each marked relevant variable in terms of availability, periodicity and
dissemination. At the EEA Working Group of October 2000, a discussion addressed the
definition of “public”/”official” and “primary”/”secondary” sources. The national statistical
authorities are responsible for official statistics and theoretically assure a harmonised
framework, but it was noted that these official sources did not necessarily cover all the
requested statistics. It was suggested that additional information should be included.

The Member States participating in the “user needs” study provided inventories in the period
September 2000 - March 2001 (two countries provided them later: Netherlands in May 2001,
Ireland in August 2001). A report on the inventories received was produced in March 2001
and updated in September 2001.

Measure A-3, in accordance with Article 2(1)(d) of the Council Decision, provides for
“voluntary participation in pilot studies to test working methods in practice and promote the
creation of Community statistics (firms, functions and products)”.

Summary - Workshops were held in Finland (June 2000), Portugal (October 2000), United
Kingdom (November 2000) and Spain (December 2000).

The Council Decision was designed to encourage the necessary adjustments in the different
Member States to ensure that optimum use is made of existing statistics channels at national
level and that suitable information is obtained about the various audiovisual markets.

In order to optimise Member States’ efforts and help speed up the necessary adjustments,
Eurostat encouraged Member States to organise such workshops with main national data
producers, with a view to:

–

–

develop/enhance the existing information network at national level in order to
get an adequate picture of existing data and sources and so to optimise Member
States work;

encourage the exchange of information concerning national practices and
channels of data collection and dissemination. It is also a way to increase the
national data producers awareness about Eurostat’s activities and about the

12

work undertaken with Member States within the Community Statistical
framework;

–

optimise
methodological issues (at national and Eurostat level).

and exchange of

analysis

national

information concerning

The aim and coverage of the national workshops could thus differ between the Member States
as long as it benefited to the development of networks. During the period under review,
workshops were held in Finland (June 2000), Portugal (September 2000), United Kingdom
(November 2000) and Spain (December 2000).

The Portuguese workshop (28-29 September 2000) discussed themes focussing on the
audiovisual sector in the context of the Information Society and of the digital era. Two panels
were organised:

–

–

the “Audiovisual Demographics and Employment” panel focused on the
increasing changes experienced in this area of activity, and in particular on
some aspects relating to a degree of concentration of services and the
emergence of new businesses exploring the segmentation of content in an
attempt to specialise in niche markets. It also investigated the organisation of
temporary workers, etc.) and its
the labour factor (e.g. contract workers,
evaluation, as well as
skills,
labour
qualifications and professional experience);

the qualitative aspects of

(e.g.:

the “Production, New Markets, New business” panel discussed strategies for
diversification in the provision of services in this area of activity. It looked at
aspects including how to evaluate and break down the production of
audiovisual services (products and market segments). It also looked at business
relations, and analysed the consequences of networking and mergers,
subsidiaries,
company
performance were also discussed.

etc. Competitiveness

businesses,

virtual

and

The Lisbon seminar was attended by 80 persons. Main results could be found on the INE web
site and the proceedings of the meeting were translated into English. Portugal stated that the
meeting and the conclusions were very positive and that it should stimulate an efficient
network.

In Spain, a workshop was held on 18th of December 2000. Respondents to the survey on
users’ needs were invited. Attendants came mainly from Government and sectoral specific
associations. The meeting addressed INE / Eurostat co-operation in the audiovisual sector,
structural surveys on audiovisual services (years 1992 and 1997), and preliminary results of
the users’ needs study.

The workshops in Finland and UK, which were attended by Eurostat, are commented under
“Measure B - 5” hereafter.

Measure A-4, in accordance with Article 2(1)(c) of the Council Decision, provides for
“annual forwarding to Eurostat of statistics (firms, functions and products) already on hand or
available from the competent national authorities”.

Summary – The AUVIS questionnaire used in previous years was redesigned in June/July
2000 to make it more user-friendly. It was sent out for data collection to Member States and

13

to EFTA countries in the first half of August 2000 with a deadline of 15 October 2000 for
sending back data. Most Member States sent back their data by the end of 2000. Final data
were received in March 2001. No data were received from Austria (nor, with regards to the
EFTA countries, from Switzerland).

The electronic AUVIS questionnaire used in previous years was redesigned (Excel format) by
Eurostat in June/July 2000 to make it more user-friendly. While in the 1999 exercise there
was an Excel file for each section of the questionnaire, in 2000 the different sections of the
questionnaire were integrated into one single file and the format was changed from vertical to
horizontal (landscape) layout. Audiovisual services were included; cinema and video statistics
were revised; television, radio, cable and satellite operations were restructured.

The AUVIS questionnaire 2000 was sent out by e-mail in August 2000 (to EU Member States
and EFTA countries) together with a list of definitions. German language versions were sent
to Germany and Austria, French language versions to France, Belgium and Luxembourg, and
English language versions to the other countries. Pre-filled questionnaires, with data collected
the previous year, were produced on request for 10 of the countries and sent out early
September 2000.

The questionnaire logically consisted of 12 main chapters, as listed in the overview hereafter
(see Annex 1, attachment 1) and was composed of 93 main indicators. In 2000, a few
questions were dropped (mainly on radio penetration – now a quasi obsolete subject - and a
few on the TV sector) and the number of variables (rows) was reduced to 501 compared to
542 in the 1999 version, despite the introduction of 38 new variables (see overview in Annex
1, attachment 2). A sample of this questionnaire, in each of the three languages produced, is
included with this report as Annex 1, attachment 3.

The reporting period was furthermore shortened to 3 years (1997-1999). A glossary list of
definitions (Word file) linked to the questionnaire was sent in addition in English. Since
October 2000 the glossary has also been made available in German and French.

The 15th of October 2000 was fixed as a first deadline for sending back the data. Most
Member states sent back their data by the end of 2000, though some final data were received
in March 2001. Countries were invited to report on difficulties encountered in filling in the
questionnaire and on the date that they would be able to send their contributions in the future.

At the December 2000 Task Force meeting, DG EAC stressed the importance of getting data
especially in the context of a new communication on cinema to be prepared for the next year.
It was then decided that the revision of the questionnaire structure would be sent in March
2001 to the Member States for comments. An overview on the state of reporting, as of
September 2001, is given in Annex 1, attachment 4.

In May 2001 the AUVIS questionnaire was again slightly updated (inclusion of video games
and Internet-based services) and sent to Member States for completion by November 2001.

Measure B-1, in accordance with Article 2(2)(a) of the Council Decision, provides for
updating of the chapter specific to audiovisual services in the Eurostat Manual of Business
Statistics.

Summary – The audiovisual chapter was updated in December 2000 (FR version) and in
January 2001 (EN version). It is a basic tool and a structural reference document for all who
work with business statistics in the audiovisual sector.

14

This methodological manual of audiovisual business statistics is part of the Eurostat Manual
of Business Statistics (EMBS), a concept which was designed as a framework for the
production and dissemination of methodological texts concerning business statistics, within
the European Statistical System (ESS). It incorporates previously published methodological
manuals, and intends to fill in any gaps, increase coherency, and provide users with a more
complete reference tool.

The EMBS is constantly evolving as methodologies are being developed, and can never,
therefore, be regarded as complete. For this reason, and the fact that it would be very large in
paper format, it was decided at the start that the EMBS would only be available electronically,
using Internet technology.

The aim of the EMBS is to document statistical methodology within the ESS, particularly that
concerning new or developing areas of business statistics. It is intended for specialists who
already have some knowledge of official statistics. It contains information about business
registers, statistical units and classification systems, and more specific types of information on
certain areas of business statistics. It provides a uniform framework for collecting, compiling,
transmitting and analysing business data, and it is a basic tool not only for statisticians, but for
all who work with business statistics in the audiovisual domain. It may be a useful reference
document for anyone wishing to analyse and interpret data on the sector. It certainly has an
impact on audiovisual statistics outside the EEA - above all in Central and Eastern Europe
and in OECD countries.

To further develop and revise the methodology specific for audiovisual services and related to
business statistics in co-operation with the National Statistical Institutes,
international
organisations and other sectoral bodies, the methodology must obviously take into account
developments of the Eurostat general framework for business statistics in parallel with
developments in the audiovisual services markets as well as with the findings in the analysis
of existing statistics and sources. The chapter specific to audiovisual statistics in the EMBS
had therefore to be revised according to the Eurostat
rules for documentation of
methodologies.

Drawing on the conclusions of the Working Group on Audiovisual Services, the audiovisual
chapter was thus updated in December 2000 (FR version) and translated into English in
January 2001. The main topics dealt with in this manual are: statistical units and the
appropriate classifications, aspects specific to the audiovisual sector (exhaustively describing
the range of audiovisual activities and putting forward detailed classifications of the products
generated by them and the various revenue streams) and the production account for
audiovisual businesses and its links with national accounts.

Measure B-2, in accordance with Article 2(2)(a) of the Council Decision, provides for
updating and publication, via the web, of the general methodological manual on audiovisual
statistics.

Summary – The AUVIS manual was updated in February 2001 and made available on the
CIRCA Internet site of Eurostat in March 2001. A substantial amount of changes were made
in this new version compared to the previous one.

During the past few years, Eurostat has indeed been pursuing the development of two
manuals, with two distinct – though interconnected - approaches:

15

–

–

the structural approach is governing the Eurostat Manual of Business Statistics
(EMBS), in which the specific audiovisual chapter is being kept updated as per the
above measure B-1;

the functional approach is governing the so-called “AUVIS Manual”, designed for
assisting users in all methodological aspects of their database management and
collection procedures. The AUVIS manual, subject of the specific measure under
review here, is a practical tool accompanying the AUVIS questionnaire and its
regular updates.

The development of this manual has to be seen within the context of further enhancing and
maintaining the existing database on audiovisual services created by Eurostat as an overall
information system, which is structured by NACE16 Rev.1-classes and includes official
statistics on services, in line with the annual data collection routine supported by the AUVIS
questionnaire, and along with data drawn from other Eurostat projects related to services,
non-official data on services collected by Eurostat in co-operation with other services of the
Commission and other relevant sectoral international bodies or professional organisations at
European level (e.g. EAO, EBU, Media Salles17, etc.).

The manual was updated in February 2001 and made available on the CIRCA18 site of
Eurostat in March 2001. The work performed builds on the existing versions and consists of
further analysis and evaluation of the methodologies used in Member States compared to the
existing Eurostat methodology especially concerning products and functions, and follow up of
the proposal for a revision of the CPA19 concerning audiovisual services.

A substantial amount of changes were made in this new version compared to the previous
one. The first set of revisions took into account changes in terminology, changes in coding
and names of variables (based on recent developments of the AUVIS database classification
plans), adaptations to the current version of proposal for CPA and changes according to the
current version of the general framework for audiovisual business statistics. The second set of
changes addressed technical progress and development of the audiovisual sector and
especially the emergence of multimedia and new media products. The third set of changes
was based on specific requirements of the Commission. Finally the structure of annexes was
substantially improved.

Some audiovisual policy questions are similar to those in other service sectors. Therefore it
seemed appropriate to define some classes of statistical variables, taking into account this
kind of intersectoral policy aspects. A general consensus has emerged among the EU
statistical services that in the future, the AUVIS manual will take into account any further
developments concerning data collection and the next versions will certainly have recourse to
an even more extensive Internet dissemination.

Measure B-3, in accordance with Article 2(2)(a) of the Council Decision, provides for
methodological studies on specific topics.

16

17

18

19

General Industrial Classification of Economic Activities in the European Communities (Nomenclature
générale des Activités économiques dans les Communautés Européennes)
funded by the EU-MEDIA programme
Communication and Information Resource Centre Administrator (former DSIS-IRC), Eurostat
Statistical Classification of Products by Activity in the European Economic Community

16

Summary - A Task Force on audiovisual statistics met in December 2000 to examine a list of
possible projects for pilot data collection and methodological studies. A Commission
Decision is in preparation as a basis for pilot studies with Member States. A call for tender
was launched in May 2001 for 6 lots of methodological studies in the audiovisual sector.

The discussion on pilot studies started in the July 1999 Task Force meeting and was
continued in the Autumn 1999 Working Group meeting. A proposal for a first set of studies
was put forward to the SPC in March 2000. A first group of countries (FIN, F, IRL, NL, and
UK) were willing to consider the subject. The main topics suggested were issues connected to
the treating of short-lived enterprises, SBS, employment, foreign trade, new media and the
field of content. It was suggested that the studies should meet at least one of the following
criteria:

–

–

–

the methodological study should result
in a useful inventory of available
statistics and the sources and methods used at national level for a representative
group of EU countries, for a particular market area or topic of audiovisual
statistics;

the methodological study should propose further descriptions or definitions of
information to be collected, and how it might be collected especially for areas
where there are gaps in information at EU level or national
level. The
advantage with methodological studies is that there is no need for a large
number of countries to participate. It is sufficient if two or three countries with
different situations study a specific methodological issue;

the methodological study should give proposals on how existing statistics can
be compared at EU level in view of further harmonisation, if possible at the
collection level. The objectives of the considered methodological studies are
indeed to improve statistical knowledge of data availability and quality at
Community level,
and further develop the overall AUVIS
methodology and business statistics sectoral methodology, and test working
methods in practice and therefore to develop the work on harmonised European
standards and comparable concepts for data collection.

enhance

At the December 2000 Task Force on audiovisual statistics, the following topic list of
methodological studies was put forward for consideration by the Working Group:

1.

2.

3.

4.

5.

6.

7.

8.

Balance of payments statistics – international trade concerning the audiovisual field.

Employment in the audiovisual field.

Business statistics – sectoral methodological issues on enterprises statistics.

Feature film production and investments in film production.

TV production and investments in film production.

Audiovisual distribution of feature films (cinema / video) by origin.

Television – measurement of broadcasters / TV channels.

Television – Programme output volume statistics.

17

9.

10.

11.

12.

13.

Television – Audience statistics.

Radio-and-TV signal
facilities.

transmission-

statistics on investments

in transmission

Sound recordings – production and publishing statistics.

Video games- production and trade statistics.

Multimedia and New media (webcasting).

However, since an update of the chapter specific to audiovisual services in the Eurostat
Manual of Business Statistics (see above measure B-1) was needed before pilot studies
concerning registers and structural business statistics for the audiovisual sector could be
carried out, the priority for the period under review was given, in terms of methodological
works, to the update and publication, via the web, of the Auvis manuals.

A call for tender was launched in May 2001 for 6 lots of methodological studies in the
audiovisual sector. The Commission Decision under preparation by Eurostat services provides
for such pilot studies. Member States were invited at the beginning of August 2001 to report
until 5 September 2001 on the areas on which they would like to carry out these studies. A list
of possible topics is included within this report as Annex 3.

Measure B-4, in accordance with Article 2(2)(b) of the Council Decision, provides for
“creation of a database for statistics forwarded in accordance with paragraph 1(c) and data
gathered from international organisations”.

Summary – The data collection for the 1999 questionnaire terminated in March 2000. Data
were processed in May 2000 and loaded into the Eurostat New Cronos database in July 2000.
A Metadata base was created to link footnotes and sources with data tables. Analysis-oriented
and comprehensive detailed tables publications were issued.

Although the 1999 questionnaire had been prepared before the Council Decision was agreed
and passed, a section covering audiovisual services, cinema production, distribution and
exhibition, video, sound recording, cable and satellite data had been added, as early as August
1999, to the dissemination database New Cronos20. The National Statistical Institutes have
direct access to New Cronos and in the build-up phase the Member States were asked to
evaluate the data.

This dissemination database was gradually extended and revised according to the results of
the 1999 data collection. The data were captured, validated, and most of the technical
problems taken up with countries were solved. On the other hand, a metadata base was
created to link footnotes and sources with data tables, gathering and updating all notes and
comments from previous works and publications.

20

New Cronos contains information on structural business statistics including SMEs, short-term statistics,
European production and market statistics, communication and information statistics and tourism. More
than 160 million items are available in this macroeconomic and social database. Further information on
the content of New Cronos or the composition of the multidimensional tables may be found in the
classification plans, which are available in three languages (EN, FR, DE) and may be obtained on
request from Eurostat Data Shops

18

In terms of non-electronic publications,
two “Statistics in Focus” (8 pages) (“Cinema
statistics” and “Audiovisual Services” (Video cassettes, DVD) were drafted in the last quarter
of 2000 and published in January 2001. “Statistics in Focus” are published regularly by
Eurostat and provide up-to-date summaries of the main results of statistical surveys, studies
and analyses. They provide harmonised, reliable and comparable data on each Member State,
clear and concise comments and analysis, charts or maps easy to understand, and – of course
– the latest available data.

Another substantial accomplishment during the period under review was the production by
Eurostat of a comprehensive (220+ pages) detailed tables publication, “Statistics on
audiovisual services” (with time series 1980-1998). It was drafted in the second half of 2000
and published in March 2001. This publication is distinguished by the long time series it
contains and by the very detailed notes describing the nature of the data. Largely based on the
1999 AUVIS questionnaire, it was divided into 9 parts, covering audiovisual production and
distribution, cinema exhibition, video, television, cable and satellite, sound recordings, radio,
Audiovisual Services (business statistics). It also included general information on other
domains (such as basic indicators and information technologies). The new publication
covered 22 countries (i.e. 15 EU countries, Iceland, Norway, Switzerland and 4 non-European
countries – United States, Japan, Canada and Australia). It provides a statistical overview on
the audiovisual sector based on the statistical work carried out at Eurostat in co-operation with
15 EU and 3 EFTA countries, the European Audiovisual Observatory and other sectoral
organisations.

Measure B-5, in accordance with Article 2(2)(b) of the Council Decision, provides for
participation of Eurostat in workshops held in volunteer Member States.

Summary– Eurostat participated in the workshops held in Finland (June 2000) and in the
United Kingdom (November 2000).

During the Helsinki workshop, national sources met and were interested to get information
about Eurostat and its activities in the audiovisual field. In Finland, most of the data collected
are based on economic operators agreements and interests. TV and radio audience and
programmes data are collected by a commercial company based on an agreement with public
and private broadcasters contributing to the collection systems. Despite methodological
developments and electronic dissemination, harmonisation of data collection is difficult and
Eurostat efforts towards improved harmonisation are appreciated. Concerning cinema
statistics, collection and dissemination of data are somewhat more open, but difficulties arise
from the fact that information systems are based on the good will of the commercial actors
and that the collection system is primarily derived from market needs which can be different
from supranational or European policy ones.

In the UK, a workshop was held on 3 November 2000 and attended by key individuals,
including representatives from the DCMS (the UK government’s Department for Culture,
Media and Sport). The current use and supply of audiovisual statistics in the UK were
discussed, needs debated and initial results from the returned questionnaires presented. It
appeared to the group that although the variables proposed by Eurostat were indisputably
useful,
to map the current state and performance of UK
audiovisual industries and markets. There were gaps in the variables proposed which needed
to be identified to assist the UK’s measurement of domains whose economic and social
significance is increasingly acknowledged by government.

they would not be sufficient

19

In both workshops it was concluded that substantial benefits could be expected from the
statistical information infrastructure being co-ordinated by Eurostat.

Measure B-6, in accordance with Article 2(2)(b) of the Council Decision, provides for
processing and dissemination of the results of the AUVIS 2000 questionnaire.

Summary –The data collection for the 2000 questionnaire was closed in March 2001. Data
were processed in May 2001 and loaded into the Eurostat New Cronos database in July 2001.
The “Statistics on audiovisual services” publication now contains long time series
(1980-1999), and special attention was paid to the improvement of methodological notes
describing the nature of the data.

As explained before (see above measure A-4), the AUVIS questionnaire was re-designed and
updated in 2001. A series of new questions were added. Therefore, the New Cronos database
was re-structured in order for the dissemination process to be able to take these changes into
consideration. The time gap between data collection and injection into the database was
substantially shortened. The Eurostat dissemination programme could then produce the
following publications:

–

–

one “Statistics in Focus” (“Sound recordings market”) (8 pages) was drafted in
summer 2001 and was published in September 2001; two others (“Cinema Statistics”
and “TV Statistics”) were planned for the second part of 2001. They offer analysis-
oriented rapid reviews on selected features and aspects of the audiovisual markets.

as in the previous year, a comprehensive detailed tables publication, “Statistics on
audiovisual services 1980-1999”, was drafted in summer 2001 and was published in
October 2001. Taking into account
the methodological
framework and the improvements of data collection coverage and reporting, this new
edition presents 127 tables and 64 graphs showing data relating to the last two
decades: from 1980 to 1999 and, in some cases, even the year 2000.

the development of

The main source of data is the New Cronos database, but many national institutes and other
professional bodies contributed, and a special effort was made to fill in data gaps by using
other sources. Although Eurostat gave priority to national official sources (mainly National
Statistical Institutes and ministries or governmental bodies), the publication was produced in
close co-operation with many other public and private entities.21

All the markets investigated by the 2000 questionnaire were covered in this publication, and
the following aspects were presented: enterprise-related economic data, structural information
on markets,
technical
infrastructure and basic information from other domains.

trade, supply side data, prices, demand structure,

international

21

The organisations and sources that provided or published information on various topics are: the OECD,
Unesco, the European Audiovisual Observatory, Media Salles, the European Broadcasting Union, the
the International Federation of the Phonographic
International Video Federation, Screen Digest,
Industry, the Motion Picture Association of America, the US Bureau of Labour Statistics, the Motion
Picture Producers Association of Japan, McCann Erickson, Dentsu Inc., International Recording Media
Association, Adams Media Research, Nielsen Media Research, Video Software Dealers Association,
International Trade Administration of US, Inside Cable & Telecom, Japanese Regional Broadcasting
Division at the Ministry, Japan Broadcasting Corporation, SES/ ASTRA, Economist Intelligence Unit,
Trade Administration of the U. S. Department of Commerce, and the McGraw-Hill Companies, Ind,
and International Telecommunication Union and the following Internet based services: moviemarshal.
com, movieboxoffice. about. com and NUA (www.nua.ie)

20

References of the above database and publications, indicating where they can be obtained, are
included with this report as Annex 2.

Measure B-7, in accordance with Article 2(2)(b) of the Council Decision, provides for
adaptation of existing Eurostat computerised systems.

Summary – In June/July 2000, Eurostat redesigned the electronic AUVIS questionnaire
(Excel format) in order to make it more user friendly (integration of separate Excel files into
one file). In May 2001 the AUVIS questionnaire was slightly updated and made available on
the CIRCA Internet site.

The system will facilitate Eurostat keeping an updated database on used terms and methods
and will provide users with a facility for easy access to information on terms and methods for
reference.

Specific actions were targeted at adapting technical solutions following Eurostat standards
including routines for keeping the documentation database updated and
and guidelines,
regularly tested. A documentary information system including a database on terms and
methods as well as the necessary documentation of the system and test results was updated.

The updated AUVIS questionnaire was then made available on the CIRCA Internet site,
which is far from being a simple dissemination tool. Initially developed in 1996 in Eurostat
only, the key concept behind it is Interest Groups, i.e. a shared library for a group of people
that need to collaborate in working parties, project groups, and so on. In order to share
resources effectively, the system offers features such as information pages, libraries (for
archiving, viewing, downloading and disseminating documents) as well as news groups
providing a forum for direct discussion. A search engine makes it possible to locate
information effortlessly. 20.000 registered users in more than 20 of the Commission’s DGs
and Services plus around 30 Commission services and agencies working in some 200 interest
groups are actively using CIRCA. 80% of users, however, come from outside the
Commission. This tool handles documents in any ISO language and is of high value in such a
heterogeneous and fast moving business as the audiovisual sector.

Measure B-8, in accordance with Article 2(2)(c) of the Council Decision, provides for
“comparison of existing statistical systems in Member States and some non-Member States,
especially the pre-accession States”.

Summary – A report, including an inventory, was produced in February 2001. The inventory
is currently being updated and extended in order to cover candidate countries.

audiovisual publications produced during the

The comparison of existing statistical systems is a rolling review process with a view to
improved harmonisation. Differences in definitions and scope of data have been especially
documented in the
first period of
implementation of the Decision. Information collected for the users needs study and for the
inventory of national sources provided a substantial amount of information on existing
statistical systems in the Member States. A report produced in February 2001 is presently
being updated and extended in order to cover candidate countries. An interim report on the
update of the inventory has been produced in August 2001.

Regarding statistical data collection, however, harmonisation must be a coherent application
of the spirit of subsidiarity which avoids the need for painstaking harmonisation efforts except
where there are pressing requirements in the general interest. In terms of EU statistics, the

21

pressure is therefore less for the Member States to harmonise the input than for Eurostat to
harmonise the output.

The continuous improvements in the AUVIS questionnaire and in the accompanying glossary
are progressively leading to improved harmonisation of data production. In addition, Eurostat
is also currently preparing household surveys on the use of ICT in households including
various types of TV equipment – this leading to harmonised data on TV penetration.

On a broader front, Eurostat is also working on an update of the NACE classification, which
will also have a positive impact on the availability and comparability of structural business
statistics on the audiovisual sector. There will be a major revision of NACE and CPA in 2007
(work on this will be completed in 2005). The development of a classification system is a
long process and the final result is largely the result of a compromise between the needs and
requests of the various partners and users. Once the official classification systems have been
adopted they are fixed for their period of operation (approximately 20 years); this restriction
enables time series comparisons to be made and registers to be drawn up with reference to
stable classification systems, etc. This stability constraint is strong as, once it has been
adopted (i.e. fixed), a classification system begins to become obsolete. The constraint of
having classification systems which do not vary in the face of changes in the real world is
something which can be overcome with survey classification systems. This is done by having
a breakdown which is more detailed than the official one but still linked to it. Moreover, a
classification system cannot be completely multi-purpose; headings at the two-digit or three-
digit level do not permit all types of analysis.

These constraints, added to the development of distributed computing, have necessitated more
emphasis on the ability to describe the location and characteristics of the physical storage of
data of all kinds, and to the utilisation of techniques for self describing systems – since
ultimately all information in the computer is ‘data’ of some kind. When computing power
enabled large statistical processes such as those in national Statistics Institutes to be
automated, it was realised that metadata could be used for computer ‘understanding’ as well
as human understanding.

facilitate the collection, processing and
The construction of statistical systems that
dissemination of statistical
information thus tends to improving generation and use of
metadata. In this context, a first Eurostat workshop on statistical metadata was held in
Luxembourg in February 2000 and a second in May 2001. They discussed how Eurostat
should act as a focal point for the maintenance and further development of an inventory of
metadata tools to cope with the need for greater harmonisation of metadata content
requirements between international statistical agencies. The CIRCA Interest Group on
Statistical Metadata will be developed into a resource network on metadata, a particularly
relevant harmonisation tool in the complex audiovisual scene.

Measure B-9, in accordance with Article 2(2)(d) of the Council Decision, provides for
“assessment of the relevance of, and future needs for, statistics in the audiovisual sector,
especially in terms of data needed for the development and follow-up of employment, training
and equal opportunities policy”.

Summary – The “user needs” study on the level of Commission Services was started in
December 1999. A first report on the results was produced in July 2000. A final report
covering all “user needs” studies was produced in May 2001. 92% of the variables collected
now match the Commission Services requirements.

22

Summary results of the survey of “user needs” for audiovisual statistics at Commission level
were presented at the EEA Working Group meeting of October 2000. They were based on the
DG EAC statistical requirements list, which had been revised and discussed during an
Interservice Consultation procedure. The priority-rankings were aggregated taking into
account data availability and data collection complexity.

In terms of priorities, television, cinema exhibition, video and audiovisual productions come
first and are followed by other sectors such as audiovisual services (Business Statistics),
audiovisual distribution, sound recordings, cable and satellite operating market (some of these
market data, such as sound recording production and publishing, were not collected before).
Enterprise and economic
information,
qualitative and structural information on the market and information about the demand
structure are ranked high interest. In addition, it appeared necessary to collect information on
new media aspects not covered before (multimedia, off-line and on-line products, web-
casting). New specific markets such as “video games” and “Internet/multimedia” were to be
included into the framework .

employment,

international

information,

trade

as

such

trade”,

“International

“Employment”,

Areas
and
“Internet/multimedia” caused some restructuring of the original framework, and, for clarity
purposes, the section “General information from other domains” was split into “Advertising
expenditures” and “Household consumption”, but excepting current collection on the radio
and TV signal transmission market, nearly all the current AUVIS collection now matches the
Commission requirements. This seemed to indicate that the system is very close to identifying
the “hot” topics.

games”

“Video

Measure B-10, in accordance with Article 2(2)(d) of the Council Decision, provides for
study of the priorities concerning needs for statistics by international organisations working in
the field.

Summary – Eurostat sent in September 2000 a questionnaire to 7 international organisations
(ACT22, EBU23, EAO24, IFPI25, IVF26, OECD27, UNESCO28). Four organisations (EBU, EAO,
IVF and OECD) replied during the period November 2000 - January 2001. A report on the
“user needs” at international organisations level was produced in May 2001.

The report indicated the following markets (or aspects) with the highest percentage of
variables ranked as “essential” or “useful” by the responding organisations:

–

–

–

–

22

23

24

25

26

27

28

employment

video market

television market

advertising

(100% of the items listed)

(94% of the items listed)

(85% of the items listed)

(78% of the items listed)

Association of Commercial Television in Europe
European Broadcasting Union / Union Européenne de Radio-Télévision (UER)
European Audiovisual Observatory
International Federation of the Phonographic Industry
International Video Federation
Organisation for Economic Cooperation and Development
United Nations Organisation for Science, Education and Culture

23

–

–

cable operating market

(75% of the items listed)

audiovisual services (overall services market)

(71% of the items listed)

No variables were ranked “essential” or “useful” for sound recording production and
publishing.

At the October 2000 EEA Working Group “Audiovisual statistics” meeting in Luxembourg, it
was noted that the current EAO action plan (2000-2002) includes a deeper collaboration with
Eurostat and work on methodological aspects linked to the audiovisual sector. Whereas
Eurostat is working primarily with statistics supplied by the national statistical institutes at the
level of relatively aggregated data, providing a stable statistical framework in the audiovisual
field, the Observatory is mainly collecting data from a network of professional sources,
aiming to understand rapidly market trends. It also collects statistical information on specific
companies or audiovisual works. Those different approaches and a close collaboration
(meeting twice a year and mutual participation in committees) assure complementary work on
methodology and data collection.

V.

OVERALL ASSESSMENT

Action currently carried out to implement the Council Decision can be considered as fairly
advanced, under relatively satisfactory conditions. The availability of Community funding in
the period under review enabled Member States to carry out user needs studies, inventories of
sources, and to participate in the review and fine tuning of
the electronic AUVIS
questionnaire. The measures that were to be implemented at Member State level have been
achieved to the maximum extent, taking into account the non-compulsory aspect of the
Decision under review. However, a larger voluntary involvement of Member States in
developing their contacts network and in “volunteer workshops” could have been expected.

Actions that were to be undertaken by Eurostat have been completed to the best possible
extent. Methodological studies can now be more vigorously launched and will be of great
benefit in the comparison process of existing systems with a view to improved harmonisation.
Delays observed in data transmission to Eurostat will need to be shortened, and more
resources will need to be devoted to ensuring the quality, reliability and comparability of the
data.

Difficulties experienced by some countries in forwarding data can be pointed out, although, in
general, it can be said that Eurostat received all that could reasonably be expected from
Member States. In a single case the requested information could not be supplied: lack of
existing official data and lack of resources were quoted as reasons for the inability to provide
the statistical information. Data availability and delays in data transmission are still problems
to be solved. In some areas confidentiality of data also poses problems. Elsewhere, delays are
said to be due to the fact that large part of the data are collected from primary sources which
are outside official statistics and which provide the data just when they have time to process
them. Elsewhere again, data take time to be collected, concerning film exhibition information,
for example, because of lack of information broken down by origin of the films.

The usefulness of European audiovisual statistics is fully recognised. The economic and
social significance of the audiovisual markets and industries requires additional statistics to
measure their performance, development and wealth creation. Their
reliability and
consistency will continue to depend on the quality of their harmonisation by Eurostat.

24

ANNEX

ANNEX 1. OVERVIEW ON MEASURES FOR IMPLEMENTATION OF INDIVIDUAL STATISTICAL ACTIONS

ANNEX 1 - Measures to implement actions to be undertaken by national authorities

Reference in the Council
Decision 1999/297/EC

1. Description of the measure

2. Action during period under review

Article 2(1)(a) A 1

Studies by each Member State of priorities concerning
national user needs for statistics. (The domains to be
studied were to be those in the Auvis classification
plan).

Article 2(1)(b) A 2

Update of the existing inventory by each Member
State of national statistics and sources.

Article 2(1)(c) A 3

Optionally, development of the network of contacts
between the Member States and main data producers
by means of workshops held in volunteer Member
States.

Twelve Member States (all EU countries except B, L, A) carried
out “user needs” studies in 2000 and submitted reports to
in period June 2000 - May 2001. A final report
Eurostat
covering all “user needs” studies was produced in May 2001,
with recommendations for further development of the AUVIS
methodology and data collection.

Most of the Member States participating in the “user needs”
study provided inventories in the period September 2000 -
March 2001 (two countries them later). A report on the
inventories received was produced in March 2001 and updated
in September 2001.

Workshops were held in Finland (June 2000), Portugal
(October 2000), United Kingdom (November 2000) and Spain
(December 2000).

25

A 4

Forwarding to Eurostat by each Member State during
2000 of a questionnaire on audiovisual statistics
(firms, functions and products) already on hand or
available from the competent national authorities.
(The questionnaire, based on the Auvis classification
plan, was to be sent to Member States in the second
quarter of the year 2000).

years was
The AUVIS questionnaire used in previous
redesigned in June/July 2000 to make it more user-friendly. It
was sent out for data collection to Member States and to EFTA
countries in the first half of August 2000 with a deadline of 15
October 2000 for sending back data. Most Member States sent
back their data by the end of 2000. Final data were received in
March 2001. No data were received from Austria (nor, with
regards to the EFTA countries, from Switzerland).

B.- Measures to implement actions to be undertaken by Eurostat

Article 2(2)(a) B 1

specific to audiovisual
Updating of
services in the Eurostat Manual of Business Statistics.

the chapter

B 2

Updating and publication, via the web, of the general
methodological manual on audiovisual statistics.

The audiovisual chapter was updated in December 2000 (FR
version) and in January 2001 (EN version). It is a basic tool and
a structural reference document for all who work with business
statistics in the audiovisual sector.

The AUVIS manual was updated in February 2001 and made
available on the CIRCA Internet site of Eurostat in March 2001.
A substantial amount of changes were made in this new version
compared to the previous one.

26

B 3 Methodological studies on specific topics selected

from within the following broad areas:

— structural business statistics for enterprises of the
audiovisual and related sectors;

— statistics on selected sub-sectors such as film
production, TV and radio;

— selected topics such as international
services of
international co-productions, new media.

trade in
the audiovisual and related sectors,

Processing of
the data received from the 1999
questionnaire to Member States, and making the
results available in Eurostat's dissemination database,
and via publications.

Article 2(2)(b) B 4

A Task Force on audiovisual statistics met in December 2000 to
examine a list of possible projects for pilot data collection and
methodological
in
preparation as a basis for pilot studies with Member States. A
call
for tender was launched in May 2001 for 6 lots of
methodological studies in the audiovisual sector.

studies. A Commission Decision

is

The data collection for the 1999 questionnaire terminated in
March 2000. Data were processed in May 2000 and loaded into
the Eurostat New Cronos database in July 2000. A Metadata
base was created to link footnotes and sources with data tables.
Analysis-oriented
tables
and
publications were issued.

comprehensive

detailed

B 5

Participation in workshops held in volunteer Member
States for the development of the network of contacts
between the Member States and main data producers.

Eurostat participated in the workshops held in Finland (June
2000) and in the United Kingdom (November 2000).

27

B 6

B 7

the

data

received

2000
Processing
questionnaire to Member States, and making the
results available in Eurostat's dissemination database,
and via publications.

from the

Adaptation of an existing Eurostat computerised
transform and store
system to receive, validate,
statistics
and
gathered
international organisations.

from Member

States

Article 2(2)(c)

B 8

Comparison of existing statistical systems in Member
States with a view to improved harmonisation.

Article 2(2)(d)

B 9

Study of the priorities concerning needs for statistics
by the Commission's services.

B 10 Study of the priorities concerning needs for statistics

by international organisations working in the field.

28

The data collection for the 2000 questionnaire terminated in
March 2001. Data were processed in May 2001 and loaded into
the Eurostat New Cronos database in July 2001. The “Statistics
on audiovisual services” publication now contains long time
series (1980 - 1999), and special attention was paid to the
improvement of methodological notes describing the nature of
the data.

In June/July 2000, Eurostat redesigned the electronic AUVIS
questionnaire (Excel format) in order to make it more user
friendly (integration of separate Excel files into one file). In
May 2001 the AUVIS questionnaire was slightly updated and
made available on the CIRCA Internet site.

A report, including an inventory, was produced in February
2001. The inventory is currently being updated and extended in
order to cover candidate countries.

The “user needs” study on the level of Commission Services
was started in December 1999. A first report on the results was
produced in July 2000. A final report covering all “user needs”
studies was produced in May 2001. 92% of
the variables
collected now match the Commission Services requirements.

sent

in September 2000 a questionnaire to 7
Eurostat
international organisations (ACT, EBU, EAO,
IVF,
OECD, UNESCO). Four organisations (EBU, EAO, IVF and
OECD) replied during the period November 2000 - January
2001. A report on the “user needs” at
international
organisations level was produced in May 2001.

IFPI,

ANNEX 1. ATTACHMENT 1 : OVERVIEW ON NEW VARIABLES INCLUDED IN AUVIS QUESTIONNAIRE 2000 – 2001

Chapter

New variables in questionnaire 2000

3.1. New variables in questionnaire 2001

General data

No new variables

- Advertising expenditure by medium

Audiovisual services
– Overall market

-Number of persons employed in broadcasting

-Split of NACE 921 into 4-digit (3 groups) for

- Value of exports and imports of cinema distribution rights of feature films
from and to other markets

enterprises/persons employed/turnover/

- Value of exports and imports of TV distribution rights of feature films, TV
documentaries, TV cartoons and sports event from and to other markets

value added

- Value of exports and imports of music records from and to other markets

- Value of exports and imports of radio programmes from and to other
markets

- Value of exports and imports of video game software from and to other
markets

Audiovisual
production market

-Number of persons employed in the production

- Hours of TV fiction, documentaries and TV cartoons produced (Total)

of feature films

-Number of persons employed in the distribution

and exhibition of feature films

-Hours of TV fiction and documentaries
produced

- Hours of TV fiction, documentaries and TV cartoons produced by private
nationwide channels

- Investment in feature film production by country of origin of the financial
investment

29

Audiovisual
distribution market
(cinema/video)

-Distributor revenues on retail and rental videos

- Number of video units shipped (from distributors to retailers)

-Number of video units shipped

Cinema exhibition
market

-Number of theatre operators by number of
screens

- Fiscal fees on admission ticket (%)

- Number of theatre operators (enterprises) by number of screens

- Number of theatre operators (enterprises) by number of seats

Video market

-Households with DVD, number of DVD sold,

- Number of video cassettes or discs sold

audiovisual programmes published on DVD

- Number of video cassettes rented (rental transactions)

(new lines in existing questions)

- Number of DVD rented (rental transactions)

TV broadcasting
market

Sound recordings
market

-Number of TV programme services by type of

broadcasting

- Receipts from DVD disc sales and rentals)

- Turnover of private TV broadcasters of national origin with nationwide
distributed channels by type of receipts

- Average daily TV viewing time during the year split by programme
service (adults)

1.1.1. No new variables

- Turnover from sound recordings sales

- Number of sound recordings sold, breakdown by origin

Radio market

No new variables

- Value of investment for the purchase of music rights

30

Cable operating
market

No new variables

- Value of investment in broadcasting facilities by country of origin of the
financial investment

Radio and TV-signal
transmission market
(telecommunications
domain)

Satellite
(broadcasting)
transmission market

1.1.2. No new variables

- Value of investment in broadcasting facilities by country of origin of the
financial investment

1.1.3. No new variables

- Number of subscribers to pay-TV on Satellite by type of transmission

Video games

(chapter not existing yet)

- Turnover from video games

- Number of video software and consoles sold

- Number of video game producers by number of titles released

- Value of investment for the production of video games

Multimedia others

(chapter not existing yet)

- Number of web-radio channels of national origin

- Number of web-TV channels of national origin

31

ANNEX 1 – ATTACHMENT 2 (REFERS TO MEASURE B – 2) AUVIS QUESTIONNAIRE

2000 : COMPARISON WITH 1999 QUESTIONNAIRE

Chapter

Questions Of which

Rows

Of which

A

T1

1

2

3

4

5

7

8

10

11

General Data

Audio-visual services

Overall market

Audio-visual production market

Audio-visual distribution market

Cinema exhibition market

Video market

TV broadcasting market

Sound recordings market

Radio market

Cable operating market

Radio and TV-signal transmission

Market

12

Satellite transmission market

Total AUVIS 2000 questionnaire

Total AUVIS 1999 questionnaire

3

5

7

5

11

6

23

5

15

3

7

3

93

85

new

0

1

3

2

1

0

1

0

0

0

0

0

8

11

22

22

20

143

22

130

24

67

6

30

4

501

542

new

0

14

6

5

6

4

3

0

0

0

0

0

38

32

ANNEX 1 – ATTACHMENT 3 (REFERS TO MEASURE B – 2) SAMPLES OF THE AUVIS

QUESTIONNAIRE 2000 ( IN DE / EN / FR )

33

34

ANNEX 1 – ATTACHMENT 4 (REFERS TO MEASURES A – 1 / A - 2 / A – 4)

STATE OF REPORTING AS OF SEPTEMBER 2001 (AUVIS QUESTIONNAIRE, USER NEEDS STUDY /
INVENTORY)

Country

Inventory of sources
(month of
reception
of report)

User needs study
(month of reception
of report)

2.1.4. Belgium

No contract

No contract

AUVIS
questionnaire 2000
(month of
of data)
October 2000

reception

Denmark

December 2000

August 2000

December 2000

Germany

October 2000

October 2000

December 2000

Greece

Spain

France

Ireland

Italy

January 2001

November 2000

December 2000

November 2000

December 2000

December 2000

December 2000

January 2001

December 2000

August 2001

February 2001

May 2001

January 2001

November 2000

December 2000

Luxembourg

No contract

No contract

November 2000

Netherlands

May 2001

May 2001

April 2001

Austria

Portugal

Finland

Sweden

No contract

No contract

No data provided

August 2000

August 2000

October 2000

October 2000

October 2000

December 2000

December 2000

September 2000

October 2000

United Kingdom

December 2000

December 2000

October 2000

Norway

Iceland

No contract

No contract

December 2000

No contract

No contract

December 2000

Switzerland

No contract

No contract

No data provided

35

ANNEX 2 – AUDIOVISUAL STATISTICS PUBLICATIONS (REFERS TO MEASURE B – 6)

4. PUBLICATIONS

Type

Title

Catalogue number

“Statistics in focus”

Cinema Statistics

KS-NP-01-002-XX-C

Audiovisual Services

KS-NP-01-003-XX-C

Detailed tables

Statistics on audiovisual services
(1980-1998)

ISBN 92-894-0434-5

Statistics on audiovisual services
(1980-1999)

ISBN 92-894-1730-7

Electronic publication

Eurostat Manual of Business
Statistics (EMBS), “Structural
Statistics” - Methodological Manual
of Audiovisual Business Statistics

http://forum.europa.eu.int/irc/d
sis/bmethods/info/data/new/em
bs/embs_en.html

5. DATABASE

In the macro-economic and social database NEW CRONOS, created for all those who require
high-quality statistical information as an aid to decision-making, you will find over

The AUVIS database

160 million statistics.

Time series 1980 – 1999

EU, EFTA, USA, Japan (Australia, Canada)

500 variables

ca. 125.000 data items

In addition historical database for cinema 1950-99 (20 000 data)

3.1.4.1. The AUVIS questionnaire

Disseminated annually in May

Deadline for data delivery: November

Sent to all EU and 3 EFTA countries

14 chapters, 90 main indicators

500 rows of data to fill in per year

36

Dissemination – All Eurostat products are disseminated through the Data Shop network or the
sales agents of the Office for Official Publications of the European Communities. Data Shops
are available in 12 of the 15 Member States as well as in Switzerland, Norway and the United
States. They provide a wide range of services from simple database extracts to tailor-made
investigations. The information is provided on paper and/or in electronic form via e-mail, on
diskette or CD-ROM. Eurostat has also developed its website. It includes a broad range of on-
line information on Eurostat products and services, newsletters, catalogues, on-line publications
as well as indicators on the euro-zone: www.europa.eu.int/comm/eurostat

For immediate access to harmonized statistical data, contact a

“EUROSTAT DATA SHOP”

37

ANNEX 3

–

PROPOSED SUBJECTS

FOR PILOT

SURVEYS

AND

METHODOLOGICAL STUDIES

Domain

Collection or
methodology

Proposal

Audiovisual sector

C and M Analysis of

the value chain through the audio-visual

industry and market links

C

Inventory of variables that can be obtained from existing
statistics (e.g. economic and employment data);

Balance of
Payments

C and M Development of statistics on foreign trade and royalties and
licences (also including e.g. other business services and
after
computer
methodological study.

services). Survey to be

carried out

C and M Foreign trade in the context of Balance of Payments

Business statistics

C

C

C

International trade in services

SBS, Registers

Introduction of a new survey on breakdown of turnover by
sales , which could includes new media products also

C and M SBS, Breakdown of activities, Turnover

M

M

Registers and identification of enterprises, Study on
accounting methods

Study on accounting methods (e.g. for purchase and sale of
programmes
NACE
large
Nomenclature/Classification of activities and products

chains)

in

,

C and M SBS

C

M

M

C

C

SBS

Registers

SBS- Sectoral methodological issues

SBS- Better coverage and more detailed breakdown by
turnover, investment and convergence aspects

Registers

C and M Cross-market and convergence aspects. Study on accounting

methods

38

Cinema exhibition

C and M (several proposals)

C and M Feature film production and investment

Employment

M

C

(several proposals)

(Priority project for 2001) (3 proposals)

C and M (several proposals)

C and M Labour force statistics (skill and labour shortages)

Offline market

M

Video game production & trade statistics

C and M Video games

Online/Offline
markets

M

C

Multimedia and New Media

Multimedia and New Media

C and M Multimedia and New Media

Radio

C

(2 proposals)

Sound recording

C and M Integration of sound recording and other audio-visual

content regarding new media

Television

C

(2 proposals)

39

ANNEX 4 – SOURCES AND REFERENCES

The following sources and documents have been used in the preparation of this report:

Type
29

O

(ref)

Description

S1 COUNCIL DECISION (1999/297/EC) of 26 April 1999 establishing a
Community statistical information infrastructure relating to the industry
and markets of the audiovisual and related sectors (OJ L 117 , 05/05/1999
p. 0039 – 0041)

Date

Apr.
1999

W S22 The Council Decision and its consequences – (Doc. AVTF9901/2)

W S21 Task Force Statistics on Audiovisual Services 09 July 1999 / Draft Agenda July
1999
July
1999
July
1999

W S23 E E A Task Force "Audiovisual Services" Meeting of 09 July 1999
LUXEMBOURG - Draft Paper for the SPC Meeting of 16th September
1999 (Doc: AVTF9901/2/Annex. En)

W S26 Guidelines for the users' needs study. (Doc. AS – TF/99-01/03).

W S27 Proposals for pilot studies (Doc.AVTF990104x).

M

S29 Task Force “Audiovisual Services” meeting of 09 july 1999 - Summary

minutes

W S45 Guidelines for the users' needs study. (Doc. AVWG05_EN)

W S46 Developing the network of contacts within the Member States with main
data producers by means of workshops held in volunteering Member
States.

W S47 Proposals for pilot studies (Doc. AVWG08_EN)

W S49 Information on current Auvis data collection.(Doc. AVWG11_EN.)

W S28 Working Group for Statistics on Audiovisual Services 27-28 September

1999 Draft Agenda (Doc.AVWG9901/1-)

July
1999
July
1999
July
1999
July
1999
July
1999

July
1999
July
1999
Sept
1999

29

M : minutes
O : official
P : publication
R : report
W : working document

40

M

S31 EEA WORKING GROUP Audio-visual Statistics - Meeting 23 and 24
October 2000 Luxembourg Draft minutes of the AUVIS WG meeting 27-
28 September 1999 (Doc. AUVIS-WG/2000/01 EN)

W S42 Working Group for Statistics on Audio-visual Services EEA 27-28

September 1999 Proposed Agenda

W S44 WORKING GROUP Audio-Visual Services, Luxembourg, 27 and 28
-

conclusions

Summary

actions

and

of

September,
Doc.AV/WG99/SummaryEN)

1999-

W S50 Topics for methodological studies

Sept
1999

+

Oct
2000

Sept
1999

Sept
1999

Sept
1999

W S43 Working Group Audio-visual Services Meeting of 27 and 28 September
1999 Draft - Summary Minutes (Doc. AuvisWG1999Minutes)

Oct
1999

W S52 Draft structure for the update of a national inventory on existing statistics

and sources Introduction to standard summary reports.

W S53 Inventory (sample form)

W S54 Inventory (sample form)

W S55 Inventory (sample form)

W S56 Audiovisuelle Dienstleistungen (Märkte insgesamt)

O

S2 COMMISSION DECISION (1999/8 1/EC) of 24 November 1999 on the
implementation of Council Decision 1999/297/EC establishing a
Community statistical information infrastructure relating to the industry
and markets of the audiovisual and related sectors (OJ L 326, 18.12.1999,
p. 65)

W S39 TASK FORCE Statistics on the Digital Economy

Meeting on 29 and 30 June 2000 Luxembourg - Terms of reference of the
Task Force (Doc. IS-TF/00/01/02EN)

R

S61 Finnish National Workshop on audio-visual sector - 5th and 6th June 2000,

Helsinki

Oct
1999

Oct
1999

Oct
1999

Oct
1999

Oct
1999

Nov
1999

June
2000

June
2000

41

W S70 AUVIS questionnaire – August 2000

Aug
2000

P

BF

376

Eurostat Manual of Business Statistics (EMBS), “Structural Statistics” –
Methodological Manual of Audiovisual Business Statistics – Sept 2000.

Sept.
2000

W S32 EEA WORKING GROUP Audio-visual Statistics - Meeting 23 and 24
October 2000 Luxemburg - Data needs of European Commission services
– (Doc. AUVIS -G/2000/03 EN)

Oct
2000

W S33 EEA WORKING GROUP Audio-visual Statistics Meeting 23 and 24

October 2000

Oct
2000

Document 4: Implementation of the Council Decision (Doc. AUVIS-
WG/2000/04)

W S34 EEA WORKING GROUP Audio-visual Statistics Meeting 23 and 24
October 2000 Luxembourg Proposal for pilot studies (Doc. AUVIS-
WG/2000/05 EN)

Oct
2000

W S35 EEA WORKING GROUP Audio-visual Statistics - 23 and 24 October
2000 Luxembourg - Proposal for methodological studies (Doc. AUVIS-
WG/2000/06 EN)

Oct
2000

W S36 EEA WORKING GROUP Audio-visual Statistics -23 and 24 October
2000 Luxembourg - AUVIS enquiry 2000 - comparison questionnaire
2000 /1999 – (Doc. AUVIS-WG/2000/07 EN)

Oct
2000

W S37 EEA WORKING GROUP Audio-visual Statistics - 23 and 24 October
2000 Lux. User needs studies and future data collection - DG EAC
proposal on new data to be collected in 2001 – (Doc. AUVIS-WG/2000/08
EN)

W S38 EEA WORKING GROUP Audio-visual Statistics -23 and 24 October
(Doc. AUVIS-

2000/2001

–

2000 Lux Publication programme
WG/2000/09 EN)

W S40 EEA Working Group “Audio-visual statistics” Meeting 23-24 October

2000 Luxembourg - Draft minutes – (Doc. ASWG/2000-11)

W S30 EEA WORKING GROUP Audio-visual Statistics - Meeting 23 and 24

October 2000 Luxembourg – Agenda – (Doc. AUVIS-WG/2000/01 EN)

W S11 AUVIS user needs study/inventory/work shops - State of

reporting

7/12/2000 – (Doc. AV-TF-2000/2)

W S12 AUVIS questionnaire 2000 - State of reporting 7/12/2000 – (Doc. AV-TF-

2000/3)

42

Oct
2000

Oct
2000

Oct
2000

Oct
2000

Dec
2000

Dec
2000

W S13 Pilots surveys and methodological studies – updated proposal for suitable

subjects

W S14 Specific suggestions for pilot and methodological work from members of

the Auvis Working Group

W S15 EEA TASK FORCE “AUDIOVISUAL SERVICES” Meeting of 13
December 2000 Luxembourg - Preparation of a Commission Decision to
implement actions for the Council Decision on audiovisual statistic –
(Doc: AV-TF-2000/5. En)

W S16 Audio-visual statistics Eurostat publications planned or in preparation for

2000 / 2001- (Doc.AV-TF-2000/6)

M

S20 TASK FORCE “AUDIO-VISUAL SERVICES”- Meeting of Wednesday 13th

December 2000 Draft Minutes

W

S9 Meeting of the Task Force Audio-visual Statistics Luxembourg, 13

December 2000 Draft Agenda

W S10 Meeting of the Task Force Audio-visual Statistics Luxembourg, 13

December 2000 – Agenda – (Doc AV-TF-2000/1-)

W S41 Task Force “Audio-visual Services” Meeting of Wednesday 13th

December 2000

Summary minutes

R

S65 Use and Supply of Audio-visual Statistics in the UK -Final Report –

December 2000

(Compiled for the Department for Culture, Media and Sport by the British
Film Institute, December 2000) –( re:UK workshop)

Dec
2000

Dec
2000

Dec
2000

Dec
2000

Dec
2000

Dec
2000

Dec
2000

Dec
2000

Dec
2000

P

S59 Inventory Of Statistics And Sources -(Version 2.0) (Jan. 2001) - List of
AUVIS variables structured by market and family of variables (Annex II)

Jan
2001

W S57 Draft Commission Decisionof on the implementation of Council Decision
No 1999/297/EC establishing a Community statistical
information
infrastructure relating to the industry and markets of the audiovisual and
related sectors

Jan
2001

R

R

S63 “Analyse users' needs for statistical information on the audiovisual sector,
carry out an inventory, organise a workshop” - Instituto Nacional de
Estatistica, Lisbon.-

Jan
2001

Final report -August 2000 (Portuguese workshop)

S64 Analysis of the users’ needs for statistical information on the audio-visual
sector –Final report - Spain (Instituto Nacional de Estatistica) (re: Spanish
workshop)

Jan
2001

43

Apr.
2001

Apr.
2001

May
2001

May
2001

R

S62 Users needs – summary report – Final version April 2001

W/P S69 AUVIS questionnaire – EN – April 2001- new variables (“N”)

P

P

W

S4 AUVIS Manual version May 2001 - annex 1 - detailed presentation and

definition of auvis variables pp 73-157

S5 AUVIS Manual -Version May 2001 ANNEX 2 Inventory of Sources list
information sources in the

of official and non-official audiovisual
EU/EFTA countries and for some non european countries

S6 AUVIS manual version May 2001 - GENERAL STRUCTURE OF AN AUDIO-
VISUAL AND RELATED SECTORS STATISTICS INFORMATION SYSTEM - Draft
version May 2001

May
2001

W S66 Covering letter with prefilled 2001 questionnaire + glossary

W S67 Covering letter with prefilled 2001 questionnaire + glossary

June
2001

June
2001

W

W

S7

S8

Implementation of the Council decision on Audiovisual Statistics -
Progress made: Data collection, processing and publications (July 2001).

July
2001

Implementation of the Council Decision on Audio-visual Statistics –Status
report.

July
2001

July
2001

July
2001

Aug
2001

W S71 Eurostat Directorate D - Publication Programme 2002

P

S60 Statistics on Audiovisual services 1980 – 2000 (Detailed tables)

W S68 AUVIS questionnaire/user needs study/inventory

State of reporting (updated Aug 2001)

The following sources can provide additional information:

Association of Commercial Television in Europe (ACT) http://www.acte.be

Advertising Association/ NTC http://www.warc.com/open/WARCPartners/AA.asp

AFMA http://www.afma.com/

Bureau van Dijk http://www.bvdep.com/

Essential Television Statistics (ETS) http://www.etstv.com/

Fondazione Hypercampo / Eurofiction http://www.hypercampo.org

44

European Broadcasting Union (EBU) http://www.ebu.ch/

European Cable Communications Association (ECCA) http://www.ecca.be

Eutelsat http://www.eutelsat.com

GfK http://www.gfk.com

Group of European Audience Researchers (GEAR) IDATE http://www.idate.fr

International Video Federation (IVF) http://www.ivf-video.org/

Médiamétrie http://www.mediametrie.fr/

Eurodata TV http://www.eurodatatv.com

MEDIA SALLES http://www.mediasalles.it/

Lyngsat http://www.lyngsat.com

NORDICOM http://www.nordicom.gu.se

Screen Digest http://www.screendigest.com

Société européenne de satellites (SES) http://www.aia/lu

45