do-me/EUR-LEX huggingface dataset:
Prior notification of a concentration (Case COMP/M.2785 — Publicis/Bcom3) (Text with EEA relevance)
Date: 2002-05-24
Institutions: European Commission
Subjects: advertising, economic concentration, merger control, theory of marketing

24.5.2002

EN

Official Journal of the European Communities

C 123/7

Prior notification of a concentration

(Case COMP/M.2785 — Publicis/Bcom3)

(2002/C 123/04)

(Text with EEA relevance)

1.
On 15 May 2002 the Commission received notification of a proposed concentration pursuant to
Article 4 of Council Regulation (EEC) No 4064/89 (1), as last amended by Regulation (EC) No 1310/97 (2),
by which the undertaking Publicis Groupe SA, France (Publicis), acquires, within the meaning of Article
3(1)(a) of the Regulation, control of Bcom3 Group, Inc., USA (Bcom3), by means of purchase of shares.

2.

The business activities of the undertakings concerned are:

— Publicis: Active in the advertising sector,

— Bcom3: Active in the advertising and marketing communications services sector.

On preliminary examination, the Commission finds that the notified concentration could fall within

3.
the scope of Regulation (EEC) No 4064/89. However, the final decision on this point is reserved.

The Commission invites interested third parties to submit

4.
proposed operation.

their possible observations on the

Observations must reach the Commission not later than 10 days following the date of this publication.
Observations can be sent by fax (No (32-2) 296 43 01 or 296 72 44) or by post, under reference
COMP/M.2785 — Publicis/Bcom3, to:

European Commission,
Directorate-General for Competition,
Directorate B — Merger Task Force,
J-70,
B-1049 Brussels.

(1) OJ L 395, 30.12.1989, p. 1; corrigendum: OJ L 257, 21.9.1990, p. 13.
(2) OJ L 180, 9.7.1997, p. 1; corrigendum: OJ L 40, 13.2.1998, p. 17.