Commission Regulation (EC) No 94/2002 of 18 January 2002 laying down detailed rules for applying Council Regulation (EC) No 2826/2000 on information and promotion actions for agricultural products on the internal market
Date: 2002-01-18
Institutions: European Commission
Subjects: agricultural product, sales promotion, single market, trade information

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COMMISSION REGULATION (EC) No 94/2002

of 18 January 2002

laying down detailed rules for applying Council Regulation (EC) No 2826/2000 on information and
promotion actions for agricultural products on the internal market

THE COMMISSION OF THE EUROPEAN COMMUNITIES,

(7)

Having regard to the Treaty establishing the European
Community,

Having regard to Council Regulation (EC) No 2826/2000 of 19
December 2000 on information and promotion actions for
agricultural products on the internal market, (1) and in partic-
ular Articles 12 and 16 thereof,

Whereas:

(1)

(2)

(3)

(4)

(5)

Detailed rules should be laid down for applying the
measures to provide information about, and to promote,
agricultural products and, secondarily, foodstuffs on the
internal market.

In the interests of sound management, the frequency
with which lists of themes and products eligible under
these measures are to be drawn up should be specified.

In order to prevent any risk of distortion of competition,
guidelines should be drawn up on the way the specific
origin of products covered by promotion and informa-
tion campaigns is to be referred to.

The procedure for presenting programmes and selecting
implementing bodies should be determined with a view
to ensuring the broadest possible competition and free
movement of services.

Criteria governing the selection of programmes by the
Member States and their scrutiny by the Commission
should be established with a view to ensuring that the
Community rules are complied with and that the meas-
ures to be implemented are effective, in particular in the
light of Council Directive 92/50/EEC of 18 June 1992
relating to the coordination of procedures for the award
of public service contracts (2), as
last amended by
Commission Directive 2001/78/EC (3).

(6)

In the context of its collaboration with the Member
States, once
scrutinised the
programmes it is to notify the Management Committee
of the programmes approved and their budgets.

the Commission has

(1) OJ L 328, 21.12.2000, p. 2.
(2) OJ L 209, 24.7.1992, p. 1.
(3) OJ L 285, 29.10.2001, p. 1.

General guidelines on campaigns should be laid down
for the purpose of managing the programmes to be
implemented. Campaigns should have an informative
aspect in accordance with Article 3 of Regulation (EC)
No 2826/2000.
these guidelines have been
drawn up for a limited number of key sectors, without
prejudice to the inclusion of other sectors or themes at a
later date. Guidelines have still to be drawn up for live
plants and floricultural products.

Initially,

(8) With a view to ensuring that the Community measures
are effective, preferential criteria should be laid down for
selecting programmes so as to optimise their impact.

(9)

(10)

In the case of programmes involving more than one
Member State, provision should be made for measures
to ensure that the Member States concerned cooperate
in submitting and scrutinising programmes.

The consequences, which may involve, where appro-
priate, a reduction of Community financing, should be
spelled out in cases where an organisation is rejected for
lack of part-financing by a Member State and Article
9(3) of Regulation (EC) No 2826/2000 does not apply.

(11)

The checks to be carried out by the Member States on
programmes managed directly by them should be deter-
mined.

(12) Detailed rules on the Community's financial contribu-
tion should be laid down in the interests of sound
financial management. It should be specified in partic-
ular that, in the case of multiannual programmes, the
Community's
contribution may not
exceed 50 % of the total cost.

financial

total

(13)

The various arrangements ensuring that commitments
entered into are fulfilled should be laid down in
contracts to be concluded between the parties concerned
and the competent national authorities within a reason-
able time limit, using standard forms of contract
supplied by the Commission.

(14) With a view to the proper performance of

such
contracts, contractors should lodge a security equal to
15 % of the Community contribution in favour of the
competent authority. To the same end, a security should
be lodged where an advance payment is applied for.

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(15)

The primary requirement within the meaning of Article
20 of Commission Regulation (EEC) No 2220/85 (1), as
last amended by Regulation (EC) No 1932/1999 (2),
should be defined.

(16) With a view to budget management requirements, a
penalty should be laid down for failure to submit, or late
submission of,
intermediate payment applications and
for late payment by Member States.

(17)

(18)

(19)

(20)

In the interests of sound financial management and in
order to avoid any danger that payments to be made
take up the whole of the Community financial contribu-
tion and leave no balance to pay, provision should be
made for advances and intermediate payments not to
exceed 80 % of the Community contribution. To the
same end, applications for payment of the balance must
reach the competent authorities within a specified time
limit.

The Member States should monitor the implementation
of the measures covered by this Regulation and the
Commission should be kept
the results
thereof. In the interests of sound financial management,
provision should be made for the Member States to
cooperate where measures
implemented in a
than the one in which the
Member State other
competent authority signing the contract is established.

informed of

are

Regulation (EC) No 2826/2000 harmonises information
and promotion measures for agricultural products on
the internal market and brings them together in a single
text. The detailed implementing rules for the different
sectors should therefore also be harmonised and simpli-
implementing
fied. Accordingly,
provisions and regulations relating to the promotion of
agricultural products should be repealed.

the existing sectoral

The measures provided for in this Regulation are in
accordance with the opinion of the joint meeting of the
management
product
promotion,

committees

agricultural

on

HAS ADOPTED THIS REGULATION:

Article 2

1.
In compliance with the criteria set out in Article 3 of
Regulation (EC) No 2826/2000, the promotion and/or infor-
mation message passed on to consumers and other target
groups shall include the intrinsic qualities and/or characteristics
of the product concerned.

Any reference to the origin of products shall be secon-
2.
dary to the central message of a campaign. However, the origin
of a product may be indicated in the case of a designation
under Community rules or a feature of a typical product
needed to illustrate the promotion or information campaign.

Article 3

The lists of themes and products referred to in Article 4 of
Regulation (EC) No 2826/2000 shall be drawn up by 31 March
at the latest every two years. The initial
lists are set out in
Annex I hereto.

The competent national authorities for the application of this
Regulation are listed in Annex II.

Article 4

Programmes as referred to in Article 1 shall be implemented
over a period of at least one year but not more than three years
from the date on which the relevant contract takes effect.

Article 5

1. With a view to implementing measures contained in
programmes as referred to in Article 6 of Regulation (EC) No
2826/2000, the Community trade federations or interbranch
organisations that are representative of the sector(s) concerned
shall submit programmes in response to calls for proposals
issued by the Member States concerned no later than 15 March
the first
time and no later than 15 June thereafter. Such
programmes shall comply with the guidelines referred to in
Article 5 of Regulation (EC) No 2826/2000 and the specifica-
tions stipulating exclusion, selection and award criteria distrib-
uted to that end by the Member States concerned.

Article 1

The initial guidelines are set out in Annex III hereto.

For the purposes of Article 6(1) and Article 7(1) of Regulation
(EC) No 2826/2000,
‘programme’ means a coherent set of
measures of a scope that is sufficient to contribute towards
improving information about, and sales of,
the products
concerned.

(1) OJ L 205, 3.8.1985, p. 5.
(2) OJ L 240, 10.9.1999, p. 11.

2. Member States shall take the necessary steps to ensure
that, under contracts involving their country, the authorities
awarding contracts enforce Directive 92/50/EEC.

3. Where an information and/or promotion programme
involving more than one Member State is planned, the Member
States concerned shall cooperate in drawing up compatible
specifications and calls for proposals.

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In response to such calls for proposals, the organisations
4.
referred to in paragraph 1 shall draw up information and
promotion programmes in cooperation with the implementing
body or bodies that they have selected by a competitive proce-
dure using appropriate means validated by the Member State
concerned.

5.
In the case of programmes involving more than one
Member State, the Member States concerned shall cooperate in
selecting the programmes and shall undertake to contribute to
their financing in accordance with Article 9(2).

Article 6

In cases where a Member State makes no financial contribution
and Article 9(3) is not applied, the trade federation or inter-
branch organisation of that Member State shall be excluded
from the programme.

Article 7

No later than 31 August each year, but for the first time
1.
no later than 15 May,
the Member States shall send the
Commission a provisional list of the programmes and imple-
menting bodies which they have selected and a copy of each
programme. In the case of programmes involving more than
one Member State, this notification shall be made by common
accord of the Member States concerned.

2. Where a programme is found not to comply with the
Community rules or the guidelines referred to in Annex III, the
Commission shall
inform the Member State(s) concerned,
within 60 calendar days of receipt of the provisional list, that
all or part of that programme is ineligible.

After checking programmes, the Commission shall notify
3.
the joint management committees provided for in Article 13 of
Regulation (EC) No 2826/2000 of the programmes selected
and their budgets no later than 31 July the first time and no
later than 15 November thereafter.

4.
The proposing trade federations or interbranch organ-
isations shall be responsible for the proper implementation of
the programmes selected.

Article 8

Where Article 7 of Regulation (EC) No 2826/2000 is applied,
the provisional list of programmes shall be communicated to
the Commission no later than 15 June the first time and no
later than 30 September thereafter. The joint management
committees shall be informed for the first time no later than 15
September and no later than 15 December thereafter.

Article 9

The Community's financial contribution to measures as
1.
referred to in Article 9(1)(b) of Regulation (EC) No 2826/2000
shall amount to:

(a) 50 % of the actual cost of measures under programmes

lasting one year;

(b) 60 % of the actual cost of measures during the first year
and 40 % during the second year under programmes lasting
two years, up to a total Community contribution not
exceeding 50 % of the total cost of the programme;

(c) 60 % of the actual cost of measures during the first year,
50 % during the second year and 40 % during the third
year under programmes lasting three years, up to a total
Community contribution not exceeding 50 % of the total
cost of the programme.

This financial contribution shall be paid to Member States as
referred to in Article 10(2) of Regulation (EC) No 2826/2000.

2. Member States' financial contributions to measures as
referred to in Article 9(2) of Regulation (EC) No 2826/2000
shall amount to 20 % of their actual cost. Where more than
one Member State contributes to the financing, the share to be
paid by each shall be proportionate to the financial contribu-
tion of the proposing organisation established in its territory.

Article 10

1.
As soon as the final list, referred to in the third subpara-
graph of Article 6(3) of Regulation (EC) No 2826/2000, of
programmes selected by the Member States has been drawn up,
the individual organisations concerned shall be informed by the
Member States whether or not their applications have been
accepted. The Member States shall conclude contracts with the
selected organisations within the following 30 calendar days.
Beyond that deadline, no contracts may be concluded without
prior authorisation from the Commission.

The Member States shall use standard forms of contract

2.
supplied by the Commission.

3.
Contracts may not be concluded by the two parties until
a performance security equal to 15 % of the maximum annual
financial contribution from the Community and the Member
State(s) concerned has been lodged in order to ensure satisfac-
tory performance of the contract. The security shall be lodged
in accordance with Title III of Regulation (EEC) No 2220/85.

the supervision of such a body,

However, where the contractor is a body governed by public
law or acts under
the
competent authority of the Member State may accept a written
guarantee from the supervisory body covering an amount equal
to the percentage specified in the first subparagraph, provided
that the supervisory body undertakes to ensure that:

— the obligations entered into are properly discharged, and

— the sums received are used properly to discharge the obliga-

tions entered into.

Proof that the performance security has been lodged must
reach the Member State within the time limit laid down in
paragraph 1.

Performance securities shall be released within the time limit
and on the terms laid down in Article 12 of this Regulation for
payment of the balance.

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The primary requirement within the meaning of Article
4.
20 of Regulation (EEC) No 2220/85 shall be implementation of
the measures covered by the contract.

5.
The Member State shall immediately send the Commis-
sion a copy of the contract and proof that the performance
security has been lodged.
It shall also send a copy of the
contract concluded by the selected organisation with the imple-
menting body.

The latter contract shall contain the provision that the imple-
menting body must submit to the checks provided for in
Article 13.

Article 11

1. Within 30 calendar days of the contract being signed, a
contractor may submit an application for an advance payment
to the Member State concerned, together with the security
provided for in paragraph 3. Beyond that date, no applications
for an advance may be made.

Intermediate payments and the advance payment referred to in
Article 11(1) taken together may not exceed 80 % of the total
annual financial contribution from the Community and the
Member States concerned. Once that level is reached, no more
intermediate payment applications shall be submitted.

Applications

2.
the balance shall be
submitted within four months of completion of the annual
measures covered by the contract.

for payment of

To be considered as duly submitted, applications must be
accompanied by:

(a) a summary financial statement showing all expenditure
scheduled and incurred and all relevant supporting docu-
ments relating to the expenditure;

(b) a summary of the work carried out (activity report);

(c) an internal report, drawn up by the contractor, evaluating
the results obtained, as ascertainable at the date of the
report, and the use that can be made of them.

The advance payment may amount to no more than 30 % of
the annual contribution from the Community and the Member
State(s) concerned.

in cases of

Except
force majeure, where an application for
payment of the balance is submitted late, the balance shall be
reduced by 3 % for each month by which it is overdue.

2.
The Member State shall pay the advance within 30
calendar days of submission of the application for advance
payment. Where payment is made late, Article 4 of Commis-
sion Regulation (EC) No 296/96 (1) shall apply.

3.
the
The advance shall be paid on condition that
contractor lodges a security equal to 110 % of that advance in
favour of the Member State in accordance with Title III of
Regulation (EEC) No 2220/85.

However, if the contractor is a body governed by public law or
acts under the supervision of such a body, the competent
authority may accept a written guarantee from the supervisory
body covering an amount equal to the percentage specified in
the first subparagraph, provided the supervisory body under-
takes to pay the amount covered by its guarantee if entitlement
to the advance as paid is not established.

Article 12

of

for

payments

intermediate

Applications

1.
the
Community and Member State contributions shall be submitted
before the end of the calendar month following the month in
which each period of three months calculated from the date of
signing of the contract expires. Such applications shall cover
the expenditure incurred during the quarter concerned and
shall be accompanied by a summary financial statement, the
relevant supporting documents and an interim report on the
implementation of the contract. Where no expenditure has
been incurred during the quarter concerned, a statement to that
effect shall be submitted within the same time limit as for
applications for intermediate payments.

3.
The balance shall not be paid until
referred to in paragraph 2 have been checked.

the documents

Where the primary requirement referred to in Article 10(4) is
not satisfied in full,
the balance payable shall be reduced
proportionately.

4.
The security referred to in Article 11(3) shall be released
on condition that definitive entitlement to the advance as paid
has been established.

is

first

recorded as

5. Member States shall make the payments referred to in the
previous paragraphs within 60 calendar days of receipt of the
application for payment. However, that period may be inter-
rupted at any time during the 60 days after the application for
received, by notifying the
payment
contractor concerned that the application is not acceptable
either because the amount is not due or because the supporting
documents required for all additional applications have not
been supplied or because the Member State sees the need for
further information or checks. The payment period shall start
running again from the date of receipt of the information
requested, which must be forwarded within 30 calendar days.
Except in cases of force majeure, where the above payments are
made late, the amount reimbursed to the Member State shall be
reduced in accordance with Article 4 of Regulation (EC) No
296/96.

6.
Performance securities as provided for in Article 10(3)
the balance is paid and shall be
must remain valid until
released by means of a letter of discharge issued by the
competent authority.

Except in cases of force majeure, where an application for inter-
mediate payment and the relevant documents are submitted
late, the payment shall be reduced by 3 % for each whole
month by which it is overdue.

7. Within 30 calendar days of receipt, the Member State
shall send the Commission:

— the quarterly reports on implementation of the contract,

— the summaries referred to in paragraph 2(a) and (b),

(1) OJ L 39, 17.2.1996, p. 5.

— the internal evaluation report.

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After the balance has been paid, the Member State shall
8.
send the Commission a financial statement detailing the expen-
diture incurred under the contract.

It shall also certify that, in the light of checks carried out, all
the expenditure may be considered eligible under the terms of
the contract.

Any securities forfeit and penalties imposed shall be
9.
deducted
the
expenditure
Community and declared to the EAGGF Guarantee Section.

part-financed

from the

by

Article 15

Articles 10, 11, 12, 13 and 14 shall also apply to programmes
presented in accordance with Article 7 of Regulation (EC) No
2826/2000.

for

The contracts
shall be concluded
these programmes
between the Member States concerned and the selected imple-
menting organisations.

Article 13

Article 16

In particular by means of technical, administrative and
1.
accounting checks at the premises of the contractor and the
implementing body, the Member States shall take the steps
necessary to verify that:

(a) the information and supporting documents supplied are

accurate, and

(b) all the obligations laid down in the contract have been

fulfilled.

Without prejudice to Council Regulation (EEC) No 595/91 (1),
the Member States shall inform the Commission at the earliest
opportunity of any irregularities detected during checks.

The Member State concerned shall determine the most
2.
appropriate way of checking on the measures covered by this
Regulation and shall notify the Commission thereof.

In the case of programmes covering more than one
3.
Member State, the Member States concerned shall take the
necessary steps to coordinate their checks and shall inform the
Commission thereof.

The Commission may take part at any time in the verifi-
4.
cations and checks provided for in paragraphs 2 and 3. To that
end, the competent authorities of the Member States shall
notify the Commission in good time of verifications and checks
planned.

The Commission may also carry out any additional checks it
considers necessary.

Article 14

1. Where undue payments are made, the beneficiary shall
repay the amounts concerned plus interest calculated on the
basis of the time elapsing between payment and repayment by
the beneficiary.

The interest rate to be used shall be that applied by the
European Central Bank to its operations in euro on the date of
the undue payment, as published in the C series of the Official
Journal of
the European Communities, plus three percentage
points.

2.
Amounts recovered and the relevant interest shall be paid
to the paying agencies or departments and deducted by them
from the expenditure financed by the European Agricultural
Guidance
in proportion to the
Fund
Community financial contribution.

and Guarantee

(1) OJ L 67, 14.3.1991, p. 11.

1.

The following provisions are hereby deleted:

(a) Articles 13, 14, 15, 16 and 17 of Commission Regulation
(EEC) No 2159/89 of 18 July 1989 laying down detailed
rules for applying the specific measures for nuts and locust
beans as provided for in Title IIa of Council Regulation
(EEC) No 1035/72 (2);

(b) Article 6 of Commission Regulation (EC) No 1905/94 of
27 July 1994 on detailed rules for the application of
Council Regulation (EC) No 399/94 concerning specific
measures for dried grapes (3).

2.

The following Regulations are hereby repealed:

(a) Commission Regulation (EEC) No 1348/81 of 20 May
1981 on detailed rules for applying Council Regulation
(EEC) No 1970/80 laying down general implementing rules
for campaigns aimed at promoting the consumption of
olive oil

in the Community (4);

(b) Commission Regulation (EEC) No 1164/89 of 28 April
1989 laying down detailed rules concerning the aid for
fibre flax and hemp (5);

(c) Commission Regulation (EEC) No 2282/90 of 31 July
increasing the
1990 laying down detailed rules
consumption and utilisation of apples and the consump-
tion of citrus fruit (6);

for

(d) Commission Regulation (EEC) No 3601/92 of 14
December 1992 laying down detailed rules for the applica-
tion of specific measures for table olives (7);

(e) Commission Regulation (EEC) No 1318/93 of 28 May
1993 on detailed rules for the application of Council Regu-
lation (EEC) No 2067/92 on measures to promote and
market quality beef and veal (8);

(f) Commission Regulation (EC) No 890/1999 of 29 April
1999 on the organisation of publicity measures relating to
the Community system for
the labelling of beef and
veal (9);

(2) OJ L 207, 19.7.1989, p. 19.
(3) OJ L 194, 29.7.1994, p. 21.
(4) OJ L 134, 21.5.1981, p. 17.
(5) OJ L 121, 29.4.1989, p. 4.
(6) OJ L 205, 3.8.1990, p. 8.
(7) OJ L 366, 15.12.1992, p. 17.
(8) OJ L 132, 29.5.1993, p. 83.
(9) OJ L 113, 30.4.1999, p. 5.

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(g) Commission Regulation (EC) No 3582/93 of 21 December
1993 on detailed rules for the application of Council Regu-
lation (EEC) No 2073/92 on promoting consumption in
the Community and expanding the markets for milk and
milk products (1);

(h) Commission Regulation (EC) No 803/98 of 16 April 1998
laying down detailed rules for 1998 for the application of
Council Regulation (EC) No 2275/96 introducing specific
measures for live plants and floricultural products (2).

The Regulations listed in paragraph 2 shall continue to
3.
apply to information and promotion programmes approved
before the entry into force of this Regulation.

Article 17

This Regulation shall enter into force on the seventh day
following its publication in the Official Journal of the European
Communities.

This Regulation shall be binding in its entirety and directly applicable in all Member States.

Done at Brussels, 18 January 2002.

For the Commission

Franz FISCHLER

Member of the Commission

(1) OJ L 326, 28.12.1993, p. 23.
(2) OJ L 115, 17.4.1998, p. 5.

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ANNEX I

(a) List of themes for which information and/or promotion measures may be carried out

— Information about protected designations of origin (PDOs), protected geographical indications (PGIs), traditional

specialities guaranteed (TSGs) and the graphic symbols laid down in agricultural

legislation.

— Information about organic farming.
— Information about agricultural production systems that guarantee product traceability and the labelling of such

products.

— Information on the quality and safety of food and nutritional and health aspects.

(b) List of products which may be covered by campaigns

— Milk products.
— Quality wines psr, table wines with a geographical
— Fresh fruit and vegetables.
— Processed fruit and vegetables.
— Live plants and floricultural products.

indication.

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ANNEX II

List of competent bodies in the Member States

(for administering Regulations (EC) No 2702/1999 and (EC) No 2826/2000)

Tel. (32-02) 287 24 11
Fax (32-02) 230 25 33
e-mail

Tel. (32-02) 553 63 40
Fax (32-02) 553 63 50
email

jules.vanliefferinge@ewbl.vlaanderen.be

Tel. (32-02) 421 82 11
Fax (32-02) 421 87 87
email mail@awex.wallonie.be

Tel. (45) 33 95 83 83
Fax (45) 33 95 80 21
e-mail hau@dffe.dk

Tel. (45) 33 95 80 00/33 95 88 04
Fax (45) 33 95 80 34
e-mail dffe@dffe.dk/caea@dffe.dk

Tel.
Fax
e-mail www.dainet.de/ble/

Tel. (069) 15 64 335
Fax (069) 15 64 940
e-mail

Tel. (069) 15 64 862/756
Fax (069) 15 64 791
e-mail

Tel. 00 30 10 52 47 044
Fax 00 30 10 52 48 022
e-mail direfarm@minagric.gr

Member State

Name and address

Belgium

B.I.R.B.
Rue de Trèves
B-1040 Bruxelles

Denmark

Vlaamse Gemeenschap:
Administratie Land- en Tuinbouw (ALT) (dhr. J. Van Liefferinge)
Directeur-generaal
Leuvenseplein 4
B-1000 Brussel

Région wallonne:
Agence Wallonne à l'Exportation (AWEX) (M. Ph. Suinen)
Directeur général
Place Sainctelette 2
B-1080 Bruxelles

Ministeriet for Fødevarer, Landbrug og Fiskeri
Direktoratet for FødevareErhverv
EU-Koordinationskontoret (Thor Lind Haugstrup)
Kampmannsgade 3
DK-1780 København V

Ministeriet for Fødevarer, Landbrug og Fiskeri
Direktoratet for FødevareErhverv,
Interventionskontoret (Carsten Andersen)
Kampmannsgade 3
DK-1780 København V

Germany

Bundesanstalt für Landwirtschaft und Ernährung (BLE)
D-60631 Frankfurt/Main

Greece

Spain

France

Referat 322 pflanzliche Erzeugnisse

Referat 411 tierische Erzeugnisse

Ministry of Agriculture
Direction of Agricultural Extenses
Acharnon Street 5
GR-10176 Athens

Ministerio de Agricultura, Pesca y Alimentación (MAPA)
Subsecretaría — Dirección General de Alimentación
(Don Juan García Butragueño)
Paseo Infanta Isabel 1, E-28014 Madrid

Tel.: (34-91) 347 50 91
Fax: (34-91) 347 51 68
e-mail:

Office national interprofessionnel des viandes de l'élevage et de
l'aviculture (OFIVAL) (M. Geudar-Delahaye)
80, avenue des terroirs de France
F-75607 Paris Cedex 12

Tel. 33 1 44 68 50 00
Fax 33 1 44 68 52 33
e-mail

Office national interprofessionnel du lait et des produits laitiers
(ONILAIT) (Mme Boulengier)
2, rue Saint-Charles
F-75740 Paris Cedex 15

Tel. 33 1 73 00 50 00
Fax 33 1 73 00 50 50
e-mail

Office national interprofessionnel des fruits, des légumes et de
l'horticulture (ONIFLHOR) (M. Laneret)
164, rue de Javel
F-75739 Paris Cedex 15

Tel. 33 1 44 25 36 36
Fax 33 1 44 25 31 69
e-mail

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Member State

Name and address

interprofessionnel des vins (ONIVINS)

Office national
(M. Dairien)
232, rue de Rivoli
F-75001 Paris

Tel. 33 1 42 86 32 00
Fax 33 1 40 15 06 96
e-mail

Office national interprofessionnel des produits de la mer et de
l'aquaculture (OFIMER) (M. Merckelbagh)
11, rue de Sébastopol
F-75001 Paris

Tel. 33 1 53 00 96 96
Fax 33 1 53 00 96 99
e-mail

interprofessionnel des céréales (ONIC)

Office national
Office national interprofessionnel des oléagineux, protéagineux
et cultures textiles (ONIOL) (M. Drege)
21, avenue Bosquet
F-75015 Paris

Tel. 33 1 44 18 20 00
Fax 33 1 45 51 90 99
e-mail

Institut national des appellations d'origines (INAO) (M. Bernard)
138, Champs-Élysées
F-75008 Paris

Tel. 33 1 53 89 80 00
Fax 33 1 42 25 57 97
e-mail

Fonds d'intervention et de régulation du marché du sucre (FIRS)
(Mme Ulmann)
120, boulevard de Courcelles
F-75017 Paris

Tel. 33 1 56 79 46 00
Fax 33 1 56 79 46 50
e-mail

Office de développement de l'économie agricole des départe-
ments d'outre-mer (ODEADOM) (M. Lefevre)
31, quai de Grenelle, Tour Mercure 1
F-75738 Paris Cedex 15

Tel. 33 1 53 95 41 70
Fax 33 1 53 95 41 95
e-mail

Office national interprofessionnel des plantes à parfum, aroma-
tiques et médicinales (ONIPPAM) (M. De Laurens)
25, rue du Maréchal Foch
F-04130 Voix

Tel. 33 4 92 79 34 46
Fax 33 4 92 79 33 22
e-mail

Department of Agriculture, Food and Rural Development
(Ms Maura Nolan)
Kildare Street
Dublin 2

Tel. (353-1) 607 20 00/607 26 53
Fax (353-1) 661 62 63
e-mail maura.nolan@daff.irlgov.ie

AGEA
Dr. Alberto Migliorini
Direzione Organismo Pagatore
Via Palestro, 81
I-00185 Roma

Administration des services techniques de l'Agriculture
16, route d'Esch, boîte postale 1904
L-1019 Luxembourg

Ministerie van Landbouw, Natuurbeheer en Visserĳ
Directie I.Z.; desk P.P.
Postbus 20401
2500 EK Den Haag
Nederland

ir. M.A. Romeyn-van Zwieten

Ministerie van Landbouw, Natuurbeheer en Visserĳ
Agentschap LASER
T.a.v.
Regio Zuid-West
Postbus 1191
3300 BD Dordrecht
Nederland

Tel. (39-06) 49 49 91
Fax (39-06) 445 39 40
e-mail aimauo01@tin.it

Tel. 45 71 72 215
Fax 45 71 72 341
e-mail www.asta.etat.lu
asta.asta@asta.etat.lu

Tel. (31-70) 378 68 68
Fax (31-70) 378 61 05
e-mail p.j.buiter@iz.agro.nl

Tel. (31-78) 639 53 95
Fax (31-78) 639 53 94
e-mail m-a.romeyn@laser.agro.nl

Ireland

Italy

Luxembourg

Netherlands

Austria

Portugal

Finland

Sweden

19.1.2002

EN

Official Journal of the European Communities

L 17/29

Member State

Name and address

Agrarmarkt Austria
Dresdner Straße 70
A-1200 Wien

Wein: Bundesministerium für Land- und Forstwirtschaft,
Umwelt und Wasserwirtschaft
Stubering 12
A-1010 Wien

Tel. (43-1) 33 151-0
Fax (43-1) 33 151-297
e-mail www.ama.at

Tel. (43-1) 711 00-0
Fax (43-1) 711 00-29 01
e-mail

Ministério da Agricultura (GPPAA)
Rua padre António Vieira, n.o 1
P-1099-073 Lisboa

Ministry of Agriculture and Forestry
Intervention Unit (SIRVIO Tapani)
PO Box 30
FIN-00023 GOVERNMENT

Swedish Baord of Agriculture
S-55182 Jönköping

Tel. (351) 21 381 93 36
Fax (351) 21 381 93 22
e-mail anacastro@GPPAA.min-agricultura.pt

Tel. (358-9) 160 27 54
Fax (358-9) 160 97 90
e-mail petri.koskela@mmm.fi

Tel. (46-36) 15 50 00, 15 58 58
Fax (46-36) 71 95 11
e-mail

jordbruksverket@sjv.se
Maria.nyquist@sjv.se

Tel. (44-207) 270 19 04
Fax (44-207) 270 84 94
e-mail

j.russell@irep.maff.gsi.gov.uk

United Kingdom

Ministry of Agriculture, Fisheries and Food (MAFF)
International Relations and Export Promotion Division (Jill
Russell)
Whitehall Place (East Block)
London SWIA 2 HH

L 17/30

EN

Official Journal of the European Communities

19.1.2002

ANNEX III

GUIDELINES FOR PROMOTION ON THE INTERNAL MARKET

Information on the Community system of protected designations of origin (PDOs), protected geographical
indications (PGIs) and traditional specialities guaranteed (TSGs) and their respective logos

1. OVERVIEW OF THE SITUATION

The Community's information campaign in 1996-98 was the first step taken to publicise the existence, meaning and
benefits of the two Community systems for protecting agri-foodstuffs with specific characteristics and for increasing
their commercial value.

In view of the campaign's short run, recognition of these designations, which now cover some 562 Community
products, should be improved by continuing with the measure to publicise their meaning and benefits. The informa-
tion will also cover the Community logos created to this end, in particular the logo for PDOs and PGIs created in
1998.

2. GOALS

— To encourage producers/processors to use these quality systems.
— To stimulate demand for the products concerned by informing consumers and distributors of the existence,
significance and benefits of the quality systems and their logos, the conditions under which designations are
awarded, and the relevant checks and controls.

3. MAIN TARGETS

— Producers and processors.
— Distributors (supermarkets, wholesalers, retail outlets, restaurants).
— Consumers.
— Opinion multipliers.

4. MAIN MESSAGES

— The product has specific characteristics associated with its geographical origin (PDO/PGI).
— The product has specific characteristics associated with its particular traditional method of production, regardless of

where it is produced (TSG).

— Quality aspects (safety, nutritional value and taste, traceability).
— Diversity, richness and flavour of the products concerned.
— The presentation of some PGI, PDO or TSG products as examples of the successful commercial enhancement of

foodstuffs with special characteristics.

5. MAIN CHANNELS

— Electronic channels (an Internet site).
— PR contacts with the media (specialised, women's and culinary press).
— Contacts with consumer associations.
— Information at points of sale.
— Audio-visual media.
— Written documents (leaflets, brochures, etc.).
— Participation at trade fairs and shows.
— Publicity in the specialised press.

6. DURATION OF THE PROGRAMME

24-36 months, with targets set for each stage.

7. INDICATIVE BUDGET

EUR 4 million.

19.1.2002

EN

Official Journal of the European Communities

L 17/31

Information on the graphic symbol for the most remote regions

1. OVERVIEW OF THE SITUATION

The outside evaluation study shows that the Community's 1998-99 information campaign on the graphic symbol
(logo) for the most remote regions was received with a great deal of interest on the part of those operating in that
sector.

As a result, some producers and processors sought approval for their quality products, so that they could use the logo.

In view of the short run of this first campaign, the time is now ripe to improve the various target-groups' awareness of
the logo by continuing the measures to inform them about its meaning and benefits.

2. GOALS

— To publicise the existence, meaning and benefits of the logo.
— To encourage producers and processors in the regions concerned to use the logo.
— To improve awareness of the logo among distributors and consumers.

3. MAIN TARGETS

— Local producers and processors.
— Distributors and consumers.
— Opinion multipliers.

4. MAIN MESSAGES

— The product is typical and natural.
— It originates in a Community region.
— Quality (safety, nutritional value and taste, production method,
— The product's exotic nature.
— Variety of the supply,
— Traceability.

including out of season.

link with origin).

5. MAIN CHANNELS

— Electronic channels (Internet site, etc.).
— Telephone information line.
— PR contacts with the media (e.g. specialised journalists, women's press, culinary press).
— Demonstrations at points of sale, fairs and shows, etc.
— Contacts with doctors and nutritionists.
— Other channels (leaflets, brochures, recipes, etc.).
— Audio-visual media.
— Publicity in the specialised and local press.

6. DURATION OF THE PROGRAMMES

24-36 months, with targets set for each stage.

7. INDICATIVE BUDGET

EUR 3 million.

L 17/32

EN

Official Journal of the European Communities

19.1.2002

Organic production

1. OVERVIEW OF THE SITUATION

The consumption of organically produced agricultural products is particularly popular among urban populations, but
it is still not well developed compared to the consumption of conventional products.

2. GOALS

— To make the Community rules on organic production methods, the checks performed and the Community logo

known to the public at large.

— To encourage the consumption of organic farming products.
— To broaden consumers' knowledge of organic farming and its products.

3. MAIN TARGETS

— Households (parents aged between 20 and 50).
— Operators in the sector (with a view to making them aware of the Community logo and encouraging their interest

in using it).

4. MAIN MESSAGES

— Organic products are natural, suited to modern daily living and a pleasure to consume. They result from growing
methods that respect the environment. The products are subject to stringent rules and they are checked for
compliance by independent bodies and public authorities.

— The messages must be well thought out and positive and they must take account of the specific consumption

patterns of the various target groups.

— The Community logo is the symbol for organic products which meet strict production criteria and have undergone

stringent inspection.

The information on the Community logo can be supplemented with information on the collective logos introduced
in the Member States, provided that their specifications meet stricter conditions than those laid down for the
Community logo.

5. MAIN CHANNELS

— Internet site.
— Telephone information line.
— Contacts with the media (e.g. specialised journalists, women's press).
— Contacts with doctors and nutritionists.
— Contacts with teachers.
— Other channels (leaflets, brochures, etc.).
— Visual media (cinema, specialised television channels).
— Radio spots.
— Publicity in the specialised press (for women and the elderly).

6. DURATION OF THE PROGRAMMES

12-36 months, giving priority to multiannual programmes that set objectives for each stage.

7. INDICATIVE BUDGET

EUR 6 million.

19.1.2002

EN

Official Journal of the European Communities

L 17/33

Milk and milk products

1. OVERVIEW OF THE SITUATION

There has been a drop in the consumption of liquid milk, particularly in the major consumer countries, mainly due to
the competition from soft drinks targeted at young people. By contrast, there is an overall increase in the consumption
of milk products expressed in milk equivalent.

2. GOALS

— To increase liquid milk consumption.
— To consolidate consumption of milk products.
— To encourage consumption by young people.

3. MAIN TARGETS

— Children and adolescents, especially girls aged 8 to 13.
— Young women and mothers aged 20 to 40.

4. MAIN MESSAGES

— Milk and milk products are healthy, natural, high-energy products suited to modern living and enjoyable to

consume.

— Messages must be positive and take account of the specific nature of consumption on the different markets.
— The continuity of the main messages must be ensured during the entire programme in order to convince

consumers of the benefits to be had from regularly consuming these products.

5. MAIN CHANNELS

— Electronic channels.
— Telephone information line.
— Contacts with the media (e.g. specialised journalists, women's press, the youth press).
— Contacts with doctors and nutritionists.
— Contacts with teachers.
— Other channels (leaflets and brochures, children's games, etc.).
— Demonstrations at points of sale.
— Visual media (cinema, specialised TV channels).
— Radio spots.
— Publicity in the specialised press (for young people and women).

6. DURATION OF THE PROGRAMMES

12-36 months, giving priority to multiannual programmes that set targets for each stage.

7. INDICATIVE BUDGET

EUR 6 million.

L 17/34

EN

Official Journal of the European Communities

19.1.2002

Wine

1. OVERVIEW OF THE SITUATION

Wine production is ample but consumption is static or even in decline for certain types of wine, and supply from third
countries is on the increase.

2. GOALS

To inform consumers about the variety, quality and production conditions of European wines and the results of
scientific studies.

3. MAIN TARGETS

Consumers aged 20 to 40.

4. MAIN MESSAGES

— Community legislation strictly regulates production, quality indications, labelling and marketing, so guaranteeing

for consumers the quality and traceability of the wine on offer.

— The attraction of being able to choose from a very wide selection of European wines of different origins.
— The health effects of moderate wine consumption.

5. MAIN CHANNELS

— Information and public relations measures.
— Training for distributors and caterers.
— Contacts with the medial profession and specialised press.
— Other channels (Internet site, leaflets and brochures) to guide consumers in their choice and create opportunities

for consumption at family events.

6. DURATION OF THE PROGRAMMES

12-36 months, giving priority to multiannual programmes that set objectives for each stage.

7. INDICATIVE BUDGET

EUR 6 million.

19.1.2002

EN

Official Journal of the European Communities

L 17/35

Fresh fruit and vegetables

1. OVERVIEW OF THE SITUATION

This sector suffers from a structural market imbalance which is more pronounced for some products, regardless of the
communication measures taken hitherto.

There is a noticeable lack of interest among consumers under 35, which is even stronger among the school-age
population. This is not in the interests of a balanced diet.

2. GOALS

The aim is to restore the image of the products as being ‘fresh’ and ‘natural’ and to bring down the average age of
consumers, chiefly by encouraging young people to consume the products concerned.

3. MAIN TARGETS

— Young households under 35.
— School-age children and adolescents.
— Mass caterers and school canteens.
— Doctors and nutritionists.

4. MAIN MESSAGES

— The products are natural.
— The products are fresh.
— Quality (safety, nutritional value and taste, production methods, environmental protection, link with the product's

origin.)
— Enjoyment.
— Balanced diet.
— Variety and seasonal nature of the supply of fresh products.
— Ease of preparation: fresh foods require no cooking.
— Traceability.

5. MAIN CHANNELS

— Electronic channels (Internet site presenting the products available, with online games for children).
— Telephone information line.
— PR contacts with the media (e.g. specialised journalists, women's press, youth magazines and papers).
— Contacts with doctors and nutritionists.
— Educational measures targeting children and adolescents by mobilising teachers and school canteen managers.
— Other channels (leaflets and brochures with information on the products and recipes, children's games, etc.).
— Visual media (cinema, specialised TV channels).
— Radio spots.
— Publicity in the specialised press (for women and young people).

6. DURATION OF THE PROGRAMMES

12-36 months, giving priority to multiannual programmes that set objectives for each stage.

7. INDICATIVE BUDGET

EUR 6 million.

L 17/36

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Official Journal of the European Communities

19.1.2002

Processed fruit and vegetables

1. OVERVIEW OF THE SITUATION

There is a structural imbalance on this market which is more pronounced for some products that also face stiff
competition from imports and where the attempts at communicating with consumers have met with little success.

In particular it is worth noting that consumers are receptive to processed products because they are easy to prepare.
This is therefore a market with growth potential which can also benefit basic production.

2. GOALS

The image of the product needs to be modernised and made more youthful, giving the information needed to
encourage consumption.

3. MAIN TARGETS

— Housewives.
— Mass caterers and school canteens.
— Doctors and nutritionists.

4. MAIN MESSAGES

— Quality (safety, nutritional value and taste, preparation methods).
— Ease of use.
— Enjoyment.
— Variety of supply and availability throughout the year.
— Balanced diet.
— Traceability.

5. MAIN CHANNELS

— Electronic channels (Internet site).
— Telephone information line.
— PR contacts with the media (e.g. specialised journalists, women's press).
— Demonstrations at points of sale.
— Contacts with doctors and nutritionists.
— Other channels (leaflets and brochures featuring products and recipes).
— Visual media.
— Women's press, culinary press, professional press.

6. DURATION OF THE PROGRAMMES

12-36 months, giving priority to multiannual programmes that set objectives for each stage.

7. INDICATIVE BUDGET

EUR 3 million.