Commission Regulation (EC) No 890/1999 of 29 April 1999 on the organisation of publicity measures relating to the Community system for the labelling of beef and veal
Date: 1999-04-29
Institutions: European Commission
Subjects: beef, consumer information, labelling

30. 4. 1999

EN

Official Journal of the European Communities

L 113/5

COMMISSION REGULATION (EC) No 890/1999

of 29 April 1999

on the organisation of publicity measures relating to the Community system for
the labelling of beef and veal

THE COMMISSION OF THE EUROPEAN COMMUNITIES,

Having regard to the Treaty establishing the European
Community,

Having regard to Council Regulation (EC) No 2071/98 of
28 September 1998 on publicity measures on the label-
ling of beef and veal (1), and in particular Article 4 thereof,

(1) Whereas Council Regulation (EC) No 820/97 of 21
April 1997 establishing a system for the identifica-
tion and registration of bovine animals
and
regarding the labelling of beef and beef products (2)
introduces a new system of labelling intended to
provide the consumer with additional guarantees;

(2) Whereas Regulation (EC) No 2071/98 makes provi-
sion for the Community to finance publicity meas-
ures intended to inform the consumer of the guar-
antees offered by the system for the labelling of
beef and beef products;

(3) Whereas the Commission is to draw up a list of the
Member States wishing to participate in the imple-
mentation of the publicity measures and is to set
the amount for their financing in accordance with
the procedure laid down in Article 27 of Council
Regulation (EEC) No 805/68 of 27 June 1968 on
the common organisation of the market in beef
and veal (3), as last amended by Regulation (EC) No
1633/98 (4);

(4) Whereas detailed rules are needed for the practical
implementation of the publicity measures planned,
in particular as regards the content, choice and
implementation of the programmes; whereas those
detailed rules must take account of the need to
States
cooperation with the Member
ensure
concerned; whereas, to that end, the Member States
must put forward programmes for adoption to the
Commission, monitor the implementation thereof
and make the corresponding payments;

(5) Whereas the administration and financial manage-
ment of contracts are now covered by Commission
Regulation (EC) No 481/1999 of 4 March 1999
laying down general rules for the management of
promotional programmes for certain agricultural
products (5); whereas it is therefore not necessary to
provide for such rules under this Regulation;

(1) OJ L 265, 30.9.1998, p. 2.
(2) OJ L 117, 7.5.1997, p. 1.
(3) OJ L 148, 28.6.1968, p. 24.
(4) OJ L 210, 28.7.1998, p. 17.
(5) OJ L 57, 5.3.1999, p. 8.

(6) Whereas the measures provided for in this Regula-
tion are in accordance with the opinion of the
Management Committee for Beef and Veal,

HAS ADOPTED THIS REGULATION:

Article 1

1.
The Member States which plan to implement
publicity measures informing consumers of the guaran-
tees offered by the Community sysem for the labelling of
beef and beef products introduced by Regulation (EC) No
820/97 shall inform the Commission of their intention
before 1 December of each year and for the first time
before 1 May 1999.

2.
In accordance with the procedure laid down in
Article 27 of Regulation (EEC) No 805/68 and on the
basis of the information received pursuant to paragraph 1
of this Regulation, before the beginning of each year and
for the first time before 15 May 1999 the Commission
shall:

(cid:190) draw up a list of

the Member States which have
informed the Commission of their intention to imple-
ment publicity measures in accordance with para-
graph 1,

(cid:190) apportion among those Member States the funds for
the financing of the publicity measures and of their
assessment, taking account of beef and veal consump-
tion and production in each Member State.

3.
Before the end of each year, the budget estimates
serving as a basis for the overall funding of the measure
shall be reviewed. Account shall be taken of the result of
that review in order to determine the funding for the
following publicity campaign.

Article 2

In accordance with Community rules, following a
1.
tendering procedure carried out using all appropriate
means and on the basis of the programmes submitted in
response, the competent authority designated by each
Member State shall select
the agency or organisation
responsible for implementing the publicity measures.
Within three months of the drawing-up of the list of
Member States provided for in Article 1(2), it shall submit
the programme of publicity measures proposed by the

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Official Journal of the European Communities

30. 4. 1999

agency or organisation so selected to the Commission,
together with a reasoned opinion on that agency’s or
organisation’s compliance with the conditions laid down
in Article 3.

The Commission shall consider the programmes
2.
presented by the Member States and, where they meet the
criteria laid down in Article 3, shall authorise each
Member State to conclude a contract with the agency or
organisation which drew up the programme accepted,
after informing the Management Committee for Beef and
Veal thereof.

The

competent

3.
the
authorities
contracts using the standard contracts made available to
them by the Commission.

conclude

shall

Article 3

1.

Programmes shall include at least:

(cid:190) a detailed description of

the publicity measures

planned and the anticipated results,

(cid:190) a clear, detailed estimate of the foreseeable cost of

each measure,

(cid:190) details of the resources to be employed,
(cid:190) the time limits for implementation and the timetable
for the various measures; the measures shall be imple-
mented within 12 months of the date of signing of
the contract,

(cid:190) particulars of any third parties playing a part in imple-

mentation.

2.

The measures covered by programmes:

(cid:190) shall provide information on the conditions and obli-
gations laid down in Regulation (EC) No 820/97 for
the Community system of labelling, in particular as
regards the traceability of the meat and the guarantees
afforded by the relevant monitoring system,

(cid:190) shall not be confined to the system applicable in a
single Member State but shall provide information on
the system of labelling as a whole and in particular on
its Community scope. To that end, the various exam-
ples of labelling shall refer to more than one Member
State,

(cid:190) shall make no reference to trade marks,
(cid:190) must not

replace similar measures already being
implemented but may, where applicable, supplement
them.

Article 4

Commission Regulation (EC) No 481/1999 laying down
general rules for the administration of programmes to
promote certain agricultural products shall apply save as
otherwise provided in this Regulation.

Article 5

into force on the day
This Regulation shall enter
following its publication in the Official Journal of the
European Communities.

This Regulation shall be binding in its entirety and directly applicable in all Member
States.

Done at Brussels, 29 April 1999.

For the Commission

Franz FISCHLER

Member of the Commission