Commission Regulation (EC) No 779/1999 of 15 April 1999 laying down detailed rules for the application in 1999 of Council Regulation (EC) No 2275/96 introducing specific measures for live plants and floricultural products
Date: 1999-04-15
Institutions: European Commission
Subjects: EU programme, consumer behaviour, floriculture, living plant, market research, sales promotion

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Official Journal of the European Communities

L 101/41

COMMISSION REGULATION (EC) No 779/1999

of 15 April 1999

laying down detailed rules for the application in 1999 of Council Regulation (EC)
No 2275/96 introducing specific measures for live plants and floricultural
products

THE COMMISSION OF THE EUROPEAN COMMUNITIES,

Having regard to the Treaty establishing the European
Community,

Having regard to Council Regulation (EC) No 2275/96 of
22 November 1996 introducing specific measures for live
plants and floricultural products (1), and in particular
Article 5 thereof,

Whereas Regulation (EC) No 2275/96 provides for a
Community financial contribution towards measures to
increase the consumption of Community live plants and
floricultural products within the Community and abroad;

Whereas the principal measures eligible for a Community
financial contribution should be defined;

Whereas such measures must form part of a coherent
strategy and provide guarantees as to the achievement in
the medium term of the planned objectives and as to the
satisfaction of Community interests; whereas they must
commit the main operators in the sector, be presented in
a standard form and contain the information necessary for
their assessment;

Whereas the revenue from compulsory charges levied on
operators may serve as the contribution from the profes-
sional organisations;

Whereas the procedure to be followed and the criteria to
be applied for determining for 1999 the Member States in
which the promotional measures are to be implemented
and for allocating among them the overall amount avail-
able for the measures should be laid down;

Whereas the procedures for the submission of applica-
tions for assistance by the professional organisations and
for the assessment and selection of the measures by the
bodies authorised by the Member States should be laid
down; whereas the procedures should allow the Commis-
sion to forward its observations to the Member States;

for the management of promotional programmes for
certain agricultural products (2); whereas there is accord-
ingly no need for this Regulation to lay down such rules;

Whereas the measures provided for in this Regulation are
in accordance with the opinion of
the Management
Committee for live plants,

HAS ADOPTED THIS REGULATION:

Article 1

1. Measures to increase the consumption of live plants
and floricultural products within the Community and
abroad as provided for in Article 1 of Regulation (EC) No
2275/96 shall be presented in the form of programmes.

2.
‘Programme' means a coherent set of measures
which are of sufficient scope to contribute to increasing
the disposal of production and consumption and, where
appropriate to that end, to help target production and
adapt it to market requirements.

The period covered by programmes may not exceed

3.
one year from the date of signing of the contract.

Article 2

1.

Programmes may cover the following measures:

(a) the organisation of generic publicity campaigns on
radio and television, in the press and by means of
posters;

(b) the organisation of information measures at points of

sale;

(c) the organisation of and participation in fairs and other

events;

Whereas provision should be made for the possibility of a
second round of financing;

(d) the production of publications

and audiovisual

material;

Whereas the administrative and financial management of
the contracts is covered by Commission Regulation (EC)
No 481/1999 of 4 March 1999 laying down general rules

(e) the organisation of public relations campaigns for

opinion-formers and the general public;

(f) the preparation of teaching aids.

(1) OJ L 308, 29.11.1996, p. 7.

(2) OJ L 57, 5.3.1999, p. 8.

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Official Journal of the European Communities

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The programmes may be accompanied by the

2.
following additional measures:

pro rata by the Commission among the Member States
concerned.

(a) the conducting of market

studies and consumer

surveys;

(b) the distribution of the results of marketing research to

operators;

(c) the development of new packaging and presentations.

3. Measures attracting other Community assistance or
other national or regional assistance shall not be eligible.

The use of funds raised from the compulsory charges on
operators in the live plants and floricultural products
sector and levied on products entirely obtained in the
Member State concerned shall not be considered national
or regional assistance for the purposes of this Article.

However, measures attracting other national or regional
assistance not exceeding 20 % of the total budget may be
taken into account for 1999.

Article 3

Article 4

1.
Programmes as referred to in Article 1 shall be
presented by representative groups of operators in one or
more branches of the live plant and floricultural products
sector, such as producer organisations or associations
thereof and traders’ organisations and associations thereof.

Groups submitting applications for assistance shall
2.
have sole responsibility for implementing the measures
granted financial assistance. The groups must have the
legal capacity necessary to implement the measures and
shall have their head offices in the Community.

Article 5

Applications for assistance shall be submitted by 10
1.
May 1999 to the competent body in the Member State
where the group has its head office.

For 1999, the available Community financial contri-

1.
bution shall be distributed as follows.

In the event of a second round of financing, the Commis-
sion shall specify the closing date for the submission of
applications.

Country

Allocation
(EUR thousands)

Allocation (%)

Netherlands
Germany
Italy
France
United Kingdom
Spain
Denmark
Belgium
Austria
Sweden
Greece
Finland
Portugal
Ireland
Luxembourg

4 443,225
2 637,805
2 614,916
1 534,418
934,024
693,024
565,477
504,574
250,220
199,229
188,341
134,283
100,000
100,000
100,000

29,62
17,59
17,43
10,23
6,23
4,62
3,77
3,36
1,67
1,33
1,26
0,90
0,67
0,67
0,67

EUR 15

15 000,002

100,00

2.
In the event that all or part of the amount allocated
to a Member State for a given year is not used, that
Member State may choose to allocate that amount to
another selected project pending as a result of insufficient
funding or to forego payment of the amount concerned.
In that case, the available amount shall be redistributed

Applications shall contain all the information listed in
the Annex and be accompanied by:

(a) details of the situation with regard to the marketing
and consumption of live plants and floricultural prod-
ucts in the regions concerned;

(b) the anticipated results of the proposed measures and
their capacity to achieve the general and specific
objectives laid down in the programme.

2.
The competent body shall verify the accuracy of the
information given in applications and their compliance
with Regulation (EC) No 2275/96 and this Regulation.
Before 15 June 1999, the Member State concerned shall
draw up, on the basis of the criteria referred to in Article
6, a provisional list of the measures selected to receive
Community financial assistance within the limit of the
amounts determined in accordance with Article 3. The
financial assistance shall amount to 60 % of the actual
eligible cost of the selected measures.

3.
The Member State shall immediately forward the
provisional list of measures selected with a copy of the
relevant applications to the Commission. The Commis-
sion shall send the Member States any observations it may
have on the measures in question with a view to guaran-
teeing their legality and their coordination at Community
level. From the 31st day following the date specified in
paragraph 2, each Member State shall draw up a final list
of measures selected and shall forward it to the Commis-
sion without delay.

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Article 6

Article 7

the merits of

The list of selected measures shall be drawn up, in par-
ticular, on the basis of the coherence of the strategies
presented,
the
expected impact of their implementation, and the groups’
capacity to implement the measures and the guarantees
presented as to the groups’ efficiency and representative-
ness.

the proposed measures,

Save as otherwise provided in this Regulation, Regulation
(EC) No 481/1999 laying down general rules for the
management of promotional programmes for certain agri-
cultural products shall apply.

Article 8

Member States shall give preference to measures to be
implemented in the territories of more than one Member
State.

This Regulation shall enter into force on the third day
following its publication in the Official Journal of the
European Communities.

This Regulation shall be binding in its entirety and directly applicable in all Member
States.

Done at Brussels, 15 April 1999.

For the Commission

Franz FISCHLER

Member of the Commission

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ANNEX

AID APPLICATION

I

GENERAL INFORMATION

1. Title:

2. Products concerned:

3. Measures:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4. Duration:

1 year (cid:30)

2 years (cid:30)

3 years (cid:30)

5.

Identification of applicant:

5.1. Group

(cid:190) Name or company name:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(cid:190) Legal status:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Date established:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(cid:190) Registered place of business:

Street:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . No

. . . . . . . . . . . . . . .

Box:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Postal code:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . Town:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . Country: . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Telephone:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Telex:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fax:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(cid:190) Bank details:

Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Agency or branch:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Street:

. . . . . . . . . . . . . . . . . . . No . . . . . . . Box:

. . . . . . . . . . Town:

. . . . . . . . . . . . . . . . . . Country: . . . . . . . . . . . . . . . . . .

Account No:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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5.2. Partners (one form for each)

Name or company name:

Legal status:

Main activity:

Type:
(1)

OP (cid:30)

IT (cid:30) D (cid:30)

AS (cid:30)

C (cid:30) O (cid:30)

Role in the group: (cid:190) Partner

(cid:190) Prime contractor

(cid:30)

(cid:30)

Responsibility and contribution to implementation of the programme:

Experience and references (field of activity):

Contribution to financing of programme (in national currency):

(cid:190) first year:

(cid:190) second year:

(cid:190) third year:

Total:

Right to use the results:

(1) OP = Producers’ organisation.

IT = Processing firm.
AS = Association.

C = Trader
D = Retailer
O = Other

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6.

Financing of the programme

6.1. Total cost of programme (1) (2):

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EUR

6.2. Community contribution requested:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EUR

(a) year 1:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EUR

(b) year 2:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EUR

(c) year 3:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EUR

6.3. Contribution of the group: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . EUR

of which:

(cid:190) own funds:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(cid:190) loans:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(cid:190) payments in kind:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(cid:190) other contributions:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7. General information:

Subcontractors: Yes (cid:30)

No (cid:30)

If yes, specify which:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Specify task(s): . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Type of commitment: Contract (3) (cid:30)

Other (3) (cid:30)

If other, specify which:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8. Declaration

The undersigned declare(s):

(a)

that he/they have the necessary funds to ensure full financing of the programme;

(b) that he/they are not receiving any other Community financial assistance or any other national or

regional grant or subsidy equal to more the 20 % of the total budget.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Date)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(Signature) (4)

(1) Exclusive of VAT.
(2) For the duration of implementation of the programme.
(3) Attach copy.
(4) Of the person authorised by the group or partners.

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II

DESCRIPTION OF THE PROGRAMME

Programmes must contain at least the following:

1. A summary of the programme concerning the aspects referred to in points 3 to 6 (not more than two

pages).

2. Reasons and objectives.

3. The proposed measures.

4. Strategy: targets, methods, the phases of implementation and the timetable.

5. Implementation of the measures: details of the technical, scientific, economic, financial, media, logistic

aspects.

6. The anticipated results and advantages for the sector and the Community market.

7. The criteria for assessing progress and results on completion of the programme.

8. Outlook as regards use and dissemination of results.

III

BUDGET

The net budget for the measures, before tax, expressed in EUR, broken down and reasoned (1), showing how
the amount is to be allocated by category and by year.

(1) On the basis of estimations, fees etc. and in the case of subcontractors’ offers.