WRITTEN QUESTION No. 1516/98 by Helena TORRES MARQUES to the Commission. Euro campaign and women
Date: 1998-05-13
Institutions: European Parliament, TORRES MARQUES
Subjects: EU programme, European Union, dissemination of information, equal treatment, euro, promotion of the European idea, public awareness campaign, woman

C 31/50

Official Journal of the European Communities

EN

5.2.1999

computer-related crimes. The Commission is involved in the implementation of the action plan to combat
organised crime endorsed by the European Council in Amsterdam and which includes a recommendation to
combat the criminal use of new technologies.

These actions will contribute substantially to discouraging the circulation of child pornography on the Internet.

(1) OJ C 223, 17.7.1998, p. 74.
(2) OJ C 217, 17.7.1997.
(3) OJ C 102, 3.4.1998.
(4) OJ C 60, 25.2.1998.
(5) OJ C 91, 20.3.1997.
(6) OJ C 83, 14.3.1997.
(7) OJ C 83, 14.3.1997.
(8) OJ C 83, 14.3.1997.
(9) OJ C 60, 26.2.1997.
(10) OJ C 60, 26.2.1997.
(11) COM(97) 582 final.
(12) COM(97) 570 final.

(1999/C 31/066)

WRITTEN QUESTION E-1516/98

by Helena Torres Marques (PSE) to the Commission

(13 May 1998)

Subject: Euro campaign and women

At the 1997 meeting of the Commissioners(cid:146) Working Party on Equal Opportunities, President Santer announced
that women would be a priority target group in the euro information campaigns.

Can the Commission say how the President(cid:146)s words have been put into action and to what degree specific
campaigns for women have been created as part of other information campaigns under the Prince programme
(Citizens first, Building Europe together, etc.)?

Answer given by Mr Oreja on behalf of the Commission

(3 September 1998)

The Commission reaffirms that women are one of the priority targets of the information campaign on the euro.
However, women have not been targeted by a specific communication plan in the initial stage of the campaign,
which has been mainly directed at business circles.

Women are represented in all the segments of the population targeted by the communication on the euro, and it
was accordingly felt that women should be addressed in all sections of the communication. Thus projects
presented by civil society organisations with a female bias or involving communication tools geared to a female
audience have been supported or cofinanced. Such projects have reached out to women in their professional life
as well as in their family and social lives.

This dimension will be emphasised in the new stage of the campaign, which now focuses very much on the
general public. Member States with which partnership agreements have been concluded have been requested to
include information strategies for women in the communication plans. The Commission is working on a
quantitative and qualitative analysis to identify the best ways of communicating information on the euro to
women. The Commission follows a coordinated strategy to put all its tools at the service of this objective. A
special issue of the September edition of the (cid:145)Women of Europe(cid:146) newsletter will be devoted to the euro.

The two other components of the Prince programme ((cid:145)Citizens first(cid:146) and (cid:145)Building Europe together(cid:146)) have
likewise supported women-oriented initiatives. Of the six themes developed by (cid:145)Citizens first(cid:146), one dealt
specifically with the matter of equal opportunities in the Community in a brochure and descriptive leaflets. As in
1997, the call for proposals with regard to (cid:145)Building Europe together(cid:146) provides an opportunity for organisations
presenting projects devoted to women to ask for financial contributions.