REPORT FROM THE COMMISSION TO THE COUNCIL, THE EUROPEAN PARLIAMENT, THE ECONOMIC AND SOCIAL COMMITTEE AND THE COMMITTEE OF THE REGIONS ON THE EVALUATION OF THE EUROPEAN DRUG PREVENTION WEEK (EDPW) 1994 IN RELATION TO THE COMMISSION' S ACTIVITIES IN THIS SECTOR
Date: 1996-02-29
Institutions: European Commission
Subjects: EU initiative, drug addiction, public awareness campaign, public health, video communications

COMMISSION OF THE EUROPEAN COMMUNITIES 

Brussels, 29.02.1996 
COM(96) 71 final 

REPORT FROM THE COMMISSION 

TO THE COUNCIL, THE EUROPEAN PARLIAMENT, 
THE ECONOMIC AND SOCIAL COMMITTEE 
AND THE COMMITTEE  OF THE REGIONS 

ON THE EVALUATION 

OF THE  EUROPEAN DRUG  PREVENTION  WEEK  (EDPW) 1994 

IN  RELATION TO  THE  COMMISSION'S ACTIVITIES  IN  THIS SECTOR 

I. 

PRESENTATION  OF THE  1994  EUROPEAN DRUG  PREVENTION  WEEK  .  .  . 

3 

Contents 

n. 

QUANTITATIVE  ANALYSIS 

n.l  Global quantitative data 
n.2  Target audiences for the European Week 
n.3  Area covered by the Week 
11.4  Financial analysis 

ni 

Q U A L I T A T I VE  A N A L Y S IS 

in.l  Analysis  by level of organisation 
HI. 1.1 European level 
III.1.2 National level 
III. 1.3 Regional and local level  . 
DJ.2  Analysis  by type of Community initiative 
111.2.1  The Aachen conference 
111.2.2  The radio campaign 
111.2.3 First encounters:  "Drugs and images" 
m.3.  Impact  of the European Week on European citizens 

IV. 

GUIDELINES  FOR REPEATING  THE EDPW 

V.  ANNEXES 

ANNEXE  1 
ANNEXE  2 

4 

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5 
6 
7 

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8 
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10 

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11 

12 

13 

14 

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I. 

1 

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4 

5 

PRESENTATION OF THE  1994  EUROPEAN DRUG  PREVENTION WEEK 
(16-22  October  1994) 

In  its  declaration  on  the  European  Drug  Prevention  Week  19941  (EDPW),  the 
Council  considered that "the organisation of a second European Drug Prevention 
Week  in  October  1994  should,  together with the  Commission's  activities  in this 
field, make an effective  and visible contribution to better cooperation in Europe". 
This  report  is  intended  to  provide  elements  for  a  quantitative  and  qualitative 
evaluation of the European dimension to this Drug Prevention Week,  situating it 
within  the  context  of  the  activities  developed  in  this  field  by  the  Commission 
since  1993 . 

The  transmission  of  this  information  meets  the  requirement  for  transparency 
incumbent upon the Commission in carrying out its executive function. The report 
also provides useful  information relating to the proposal  for a Community  action 
programme for the prevention of drug dependence, which identifies  "contributing 
to the improvement  of public awareness" as a priority  for Community  activity in 
the field concerned,  and the European Weeks  as measures to be repeated to that 
end. 

The EDPWs  represent a specific  means for European cooperation  in the field in 
question.  The evaluation  of  the first Week3  (November  1992)  provided  valuable 
indications  in  a  number  of  fields,  which  the  Council  took  into  account  when 
establishing the framework  for the  1994 EDPW with: 

the  statement  that  this  type  of  initiative  should  make  an  effective  and  tangible 
contribution to improving European cooperation; 
a request for particular attention to be paid to the effectiveness  and evaluation of 
long-term  primary  prevention measures; 
a  concern  to  ensure  that  the  second  European  Week  is  particularly  targeted  at 
young people; 
with  regard  to  working  methods,  a  proposal  for  support  from  a  network  of 
national  coordinators, themselves  assisted by  national  organising  committees. 

On this  basis,  the  Commission  asked  each  Member  State  to  appoint  a national 
coordinator with  responsibility  for  all  measures  relating to the Week  in relation 
to  both  governmental  and  non-governmental  structures.  The  whole  process  of 
preparing  the  Week  was  supervised  and  administered  by  this  European 
coordinating  group,  chaired by  a representative  from  the Commission. 

The  Commission  also  proposed  that  the  activities  of  national  coordinating 
committees  be  co-financed.  The  latter  had  the  task  of  relaying  all  useful 

OJ C  15,  18.1.1994,  p. 7, Council  Declaration  of  3.12.1993. 
See Annex  1  regarding  execution  of the budget  heading  on the health  aspect  of  drug prevention  over 
the period  considered. 
COM(93)353  final. 

6 

7 

information  at local  level,  particularly  on  opportunities,  methods  and conditions 
for taking  part in the event,  and of  ensuring the monitoring  and coordination  of 
efforts  at national  level  in  close  cooperation  with  the  national  coordinator.  The 
establishment of these bodies was made the responsibility of national coordinators, 
so that they would be more closely  suited to the realities and constraints  of each 
Member  State. 

The  1994  EDPW  consisted  not  only  of  the  simultaneous  organisation  in  the 
Member  States of a large number of activities in the field of drug prevention but 
also  of  a  series  of  "Community  initiatives".  Member  States  were  requested  to 
devote  particular  attention  to  the  guidelines  laid  down  by  the  Council  when 
drawing  up  national  programmes  of  activities  co-financed  by  the  European 
Commission.  By  supporting  national  programmes  forwarded  to  it  by  the 
coordinators,  the  Commission  co-financed  150 measures  or groups  of  measures 
in the Member  States, out of over  1 500 initiatives undertaken during the Week. 
As far as the  "Community  initiatives" were concerned,  the Commission  selected 
transnational  projects on the basis of the criteria set out in resolution 94/C  15/05: 
a European  dimension,  potential  impact (direct  or indirect)  on young  audiences, 
timescale  of the planned measure (emphasis  on long-term  projects or those with 
lasting  impact)  and,  on  the  contractual  side,  an  emphasis  on  the  importance  of 
assessing  the  said measures. 

The diversity of activities undertaken and the institutional  structure of the EDPW 
made  it  possible  to  envisage  evaluation  on  the  basis  of  a  pyramid,  involving 
project  leaders,  national  coordinators  and  coordinating  committees  and  the 
Commission.  Through  an  invitation  to  tender,  the  Commission  selected  an 
independent  and  specialised  structure  in  the  field  of  evaluation  which  produced 
a  technical  evaluation  report  on  this  European  Week  (to  be  published  shortly) 
based  on  information  gathered  in  advance  and  on  a  series  of  semi-guided 
interviews with national  coordinators and operators in the field. These tools make 
it  possible  to  determine  the  main  lines  of  the  1994  European  Drug  Prevention 
Week  on a quantitative  and qualitative basis. 

II. 

QUANTITATIVE  ANALYSIS 

TLA  Global  quantitative data 

8 

Among  the  1 500  initiatives  launched  during the EDPW,  four  types  of measure 
account for over 60% of all measures undertaken, namely: social-cultural activities 
(17%)  ; conferences  (17%); training (15%); project fairs/exhibitions (13%). Two 
thirds of the measures relate to the target audience  and those  close to them  or to 
professionals (in education, health, justice, etc.) motivated in various ways by the 
question  of  drug prevention.  Over and above the  apparent diversity  of the types 
of  measures  carried  out,  they  can  be  categorised  under  three  main  headings: 
Public  information  and  awareness-raising;  Exchanges  between  professionals; 
Prevention  activities  for/with  target  audiences  (a  point  to  note  here  is  the 
convergence  of  national  programmes). 

9 

The category  "Public information and awareness-raising" covers press and poster 
campaigns,  radio and TV campaigns,  special  programmes and various materials. 
The  evaluation  highlights  the  diversity  of  initiatives  aimed  at  communicating, 
informing  and  supporting  debate  within  society  on  the  question  of  drugs  and 
promoting and publicising initiatives during the Week.  These measures represent 
25% of all measures carried out. The category  "Exchanges between professionals" 
covers  training  and  conferences.  The  evaluation  makes  particular  note  of  the 
attention given  to  anchoring  primary  preventive  measures  at local  level  and the 
prevalence of multidisciplinary  approaches. These measures represent 30% of all 
measures  carried out.  The category  "Activities with/for target  audiences" covers 
social  and cultural activities, sport-related activities, project fairs and exhibitions, 
and  others.  Noting  the  considerable  number  of  techniques  used  (peer  groups, 
integrated programmes, project leadership, etc.), the evaluation highlights the will 
of Member States to place the young people themselves at the heart of prevention 
strategies.  These measures represent 45% of  all  measures carried out. 

n.2 

Target audiences for the European Week 

10 

11 

12 

The methods chosen by each Member  State, the measures carried out relating to 
the audience and dissemination,  and the periods during which these  studies were 
carried out mean that the figures gathered with regard to the audience reached by 
the EDPW  are random, and it is preferable to talk of a global  estimate.  The data 
collected  therefore  refer to trends rather than definitive  quantified  results. 

The results  of the  evaluation  make it possible to  give  a reasonable  estimate that 
approximately  100 million people (from all groups) were reached4 by the various 
measures  carried  out  during European  Drug Prevention  Week.  It is  noteworthy 
that 90% of these people were contacted through the main communication media 
(TV,  press,  radio,  posters).  If  the  audiences  involved  and the types  of  measures 
carried out are compared,  it can be seen that: 

* with regard to communication  measures, over 90% of the audience  reached during the  Week by a 
major  communication medium was aware of 25% of the measures  carried  out; 

* with regard to preventive activities with/for the public, 3% of the audience reached during the Week 
was aware of 45% of the measures  carried out; 

*with regard  to  exchanges  between  professionals,  less  than  1% of the  audience  reached  during  the 
Week was aware of 30% of the measures  carried out. 

The general public represents approximately 74 million people. The main medium 
was  television  (over  50%).  Those  aged  under  15  represent  approximately 
3.3  million people.  The most appropriate medium for this audience appears to be 
radio (60% of them were reached through this medium).  It should  also be noted 
that  5%  of  them  were  reached  through  the  activities  addressed  to  them. 
Approximately  6 million  15-25 year olds were reached during the European Drug 
Prevention  Week.  As  with  those  under  15,  60%  were  reached  through 
communication  media,  and  in  particular  through  the  mass  media  (press,  radio, 

"Reached": at least  saw an advertisement,  read an article, listened  to a broadcast, etc. 

5 

TV).  With  regard  to  parents,  this  group,  although  identifiable,  appears  to  have 
been  difficult  for  the  coordinators  to  estimate  (frequently  assimilated  with  the 
general  public).  This  group  is  quantified  primarily  on  the  basis  of  measures 
addressed  to  it.  It may  also  be  noted  that  a significant  number  of  parents were 
invited to take part in various measures such as conferences, training courses and 
activities  with/for  the  public.  Although  they  represented  less  than  1%  of  the 
audience for the Week,  approximately  100  000  professionals  benefited  from the 
measures  carried  out.  These  professionals  were  mainly  from  the  fields  of 
education  (70%) and health (10%). 

n.3  Area covered by the Week 

13 

The  evaluation  shows  a heavy  predominance  of  measures  at  local  and  regional 
level  (approximately  85% of  measures  were  carried  out  at these  two  levels)  as 
well  as the relatively  low proportion at national  level.  It appears that the smaller 
the scale, the larger the proportion of preventive measures with and for the public. 
The local  level  therefore  appears the most appropriate for a direct exchange with 
audiences. Where communication is concerned, regional  and national levels were 
most widely used for information and awareness-raising (particularly with regard 
to television), and communication at local level was devoted mainly to upgrading 
initiatives  (press and radio). 

*  Local  level  accounts  for  65%  of  measures,  distributed  as  follows:  50%  -
activities  with/for  the  public;  30%  -  exchanges  between  professionals;  20%  -
public  information  and awareness-raising. 

*  Regional  level  accounts  for  21% of  measures,  distributed  as  follows:  32% -
activities  with/for  the  public;  26%  -  exchanges  between  professionals;  42%  -
public information  and  awareness-raising. 

*  National  level  accounts  for  10% of  measures,  distributed  as  follows:  25% -
activities  with/for  the  public;  30%  -  exchanges  between  professionals;  45%  -
public information  and awareness-raising. 

*  Community  level  accounts  for  4% of  measures,  distributed  as follows:  45% -
activities  with/for  the  public;  40%  -  exchanges  between  professionals;  15% -
public  information  and awareness-raising. 

It may be noted that initiatives with a Community dimension fall mainly into two 
categories:  conferences  and  social  and  cultural  activities.  Their  relatively  low 
number, and the minimalist concept of a "Community dimension" adopted by the 
coordinators  (participation  by  at  least  one  person  in  another  Member  State) 
underline  the  need  to  encourage  information  exchanges  very  early  on  in  the 
process of organising the Week,  so that professionals  may find partners easily in 
other Member  States when the measures  are defined. 

n.4 

Financial  analysis 

14 

Overall expenditure by the Commission5 for the European Drug Prevention Week 
was  ECU 2 921  547,  covering  participation  in  the  costs  of  the  national 
coordinating committees, national programmes and Community initiatives. Direct 
investment  in the  Week  by  the Member  States,  governed  by  contracts with the 
Commission,  was  ECU  12 320  076.  This  represents  a  total  expenditure  of 
ECU  15 241  623.  The  technical  evaluation  report  on  the  Week  highlights  the 
multiplier effect  of Community investment.  It appears that one ECU invested by 
the Commission generated ECU 7.5  in the Member States; in fact,  in addition to 
the  investment  highlighted  in  contracts  between  the  Member  States  and  the 
Commission,  the  coordinators  noted  a  concentration  of  expenditure  at  national 
level  in the field of drug prevention to coincide with the Week and  investments 
by the media (space made available in the press, radio and television), 

in 

QUALITATIVE ANALYSIS 

15 

This is a Community-level  evaluation  of the EDPW,  tackled  on the basis of the 
level  of  organisation  of  the  EDPW:  European  (Commission  and  coordinating 
group), national (national coordinating committees), regional and local (promoters) 
and the types of  Community  measures implemented. 

HL1  Analysis  by  level  of  organisation 

III 1.1 European level 

16 

17 

For  the  Commission,  the  primary  objective  was  to  meet  the  Council's  request, 
particularly  by  supporting  the  carrying  out  of  measures  aimed  at  improving 
European cooperation in the field of drug prevention and in raising the awareness 
of the (young) European audience. 

In  addition  to  the  role  taken  on  by  the  Commission  of  providing  impetus  and 
coordination,  the technical  evaluation  report  points  out  that the  combination  of 
activities  supported  during  the  EDPW  (national  programmes  and  "Community 
initiatives") made it possible to provide a European dimension which goes beyond 
the simultaneous organisation of the event in the Member States. The Commission 
also  relied  on  the  EDPW  to  disseminate  information  on  Community  activities 
relating to drug prevention and affirm the Union's role in this field. These positive 
aspects  are balanced  by  certain  limitations.  In  particular,  the  coordinators  have 
stressed the difficulties  involved  with communication  and its media at European 
level and the fact that Community budget rules are poorly suited to the constraints 
of the EDPW. 

18  With  regard  to  the  coordination  procedures,  the  European  Group was  used  not 
only for preparing the event but also as the preferred place for exchanges between 

Details of Commission investment are given in Annex 2. 

7 

representatives of the Member States on the principles of primary prevention. The 
evaluation highlights the interest  of coordinators in  such a method  of operation. 
The group was able to rely on the relative stability of the "home" administrations 
of  the  coordinators  (11  of  the  12  coordinators  belong  to  administrations  which 
were involved  in the first European Week), and there was close matching  of the 
structures  to  which  the  coordinators  belonged  (health  administrations  or 
coordination structures in the Member States) with the subject of prevention. The 
coordination  network  thus  established  offered  a  high  degree  of  institutional 
coherence,  which  was  recognised  by  many  as  a  trump  card  in  preparing  and 
running the European Week. 

III. 1.2 National  level 

19 

20 

21 

The technical  evaluation report presents a summary by Member State of the aims 
and  working  methods  followed  during  the  EDPW,  together  with  the  likely 
prospects and a series of cross-referenced  data. While the theoretical  approaches, 
practices and technical  and financial  resources may differ to some extent between 
the twelve Member  States, comments confirm  that the Week made it possible to 
affirm  the  priority  given  to  primary  prevention  in  the  field  of  drug  demand 
reduction  policies  and  provided  an  opportunity  to  experiment  with,  launch, 
relaunch and strengthen the debate on and the methods for  primary prevention. 

An examination of the programmes of activities developed by each Member State 
brings out some common trends, for instance the stress on a "positive approach" 
to  prevention,  measures  at local  and  regional  levels,  the  importance  given  to  a 
multidisciplinary  approach,  the development  of  cooperation  at all  levels  and the 
involvement  of the media.  A  number of  transnational  initiatives were  organised 
which,  in  particular,  met  the  Week's  aim  of  helping  to  strengthen  European 
cooperation  in combating  drug addiction. 

The  summarised  presentation  of  the  national  programmes  made  by  the 
Commission and disseminated during the EDPW makes it possible to quantify the 
many factors involved in a project of this type: political,  particularly through the 
involvement  of the Ministries  of Health (responsible for  organising the Week in 
most  Member  States),  other Ministries  (culture,  education,  sport,  social  affairs, 
foreign affairs, justice, the interior, finance, etc.) and regional and local authorities 
(Lander,  regions,  districts,  cities,  communes,  etc.);  budgetary,  at national  level; 
social,  in  determining  target  groups  which  differ  widely  from  one  measure  to 
another:  the  general  public,  parents,  young  people,  professionals,  etc.,  and  the 
mobilisation  of  a  wide  range  of  players  together  with  recourse  to  a  range  of 
activities extending from the more traditional  (conferences,  training) to the more 
innovative  (dance,  graffiti,  theatre,  sporting  events).  The  world  of  education 
appears  to  be  one  of  the  major  beneficiaries  of  measures  undertaken  in  the 
Member  States. Analysis of the programmes highlights genuine efforts  to use the 
context  of the Week to reach young people within their environment. 

Ill  1.3 Regional and local  level 

22 

23 

24 

The promoters of measures gave priority to primary prevention during the Week. 
They represent the educational  sector to a large extent and, to a lesser extent, the 
social and "drugs" sectors. Comments confirm that the European dimension of the 
EDPW was an important factor in their commitment to a measure. For many, the 
Week  was the first concrete  experience  of  a European-level  initiative,  or one in 
which the European dimension was apparent. Many players in the field also point 
out that the Week made it possible to relaunch initiatives and partnerships at local 
level. 

Players in the field are concerned that the European Weeks  should be a time for 
upgrading  their  long-term  initiatives,  and  that  the  possibilities  for  exchanging 
experience  and for European  cooperation  on a joint project  should be exploited. 
These assessments show the value of the EDPW as a European educational "tool". 
Despite  the  small  number  of  European-scale  measures  initiated  by  the Member 
States,  the  evaluation  shows  that  the  EDPW  encourages  an  awareness  among 
players of the interest in and possibilities for cooperation  at European level, with 
the aim of improving preventive practices in the long term. This refers back to the 
main aim assigned to the event by the Council. 

The following  diagram sets out the information  channels used during the EDPW. 
The introduction  of a relay with the national  coordinating  committees  facilitated 
information transfer and made it possible to establish the European Week at local 
level. During the first Week in  1992, few  decentralised  activities were organised 
in the Member  States due to the lack  of  such a structure. 

Community level 

One coordinating group for the Week:  12 national coordinators and three 
Commission representatives. Role: definition  of operational priorities; planning of 
projects with a Community  dimension; design of the Community  evaluation 
framework. 

TT 

National level 

Twelve coordinating committees: Comprising representatives of national 
authorities and regional  experts in the field of drug prevention under the 
chairmanship  of the national  coordinator. Role:informing  players in the field at 
regional  and local level; planning a national  action programme; monitoring the 
national  programmes; summarising local evaluations. 

TT 

Regional  and local level 

Players  in the field: Over  1 500 associations, non-governmental  organisations, 
public and private bodies active in the field of drug prevention. Role: planning and 
implementation  of public awareness-raising  and health promotion projects linked to 
the problem  of preventing drug addiction; evaluation  of the impact of the measures 
carried out. 

III.2  Analysis  by type of Community  initiative 

25 

In addition to providing communication materials on the European Week (flags, 
television  announcements,  posters, press kits,  summary  documents and badges), 
the Commission  selected  four  transnational  initiatives  which  complemented  the 
aims  of  strengthening  cooperation  between  Member  States  and  raising  the 
awareness of the European general public: 

III. 2.1 The Aachen conference 

26 

- 

- 
- 

The  Commission  supported  the  organisation  by  the  German  authorities  of  the 
international conference to open the Week. This brought together 500 participants 
from  the Member  States on the subject of primary prevention  of drug addiction. 
The  aim  was  to  stimulate  exchanges  of  information  and  experience  between 
players  in  the  field,  experts  and  decision-makers  on  subjects  identified  in 
conjunction  with all the coordinators as being particularly  relevant: 

evaluation  of measures to prevent drug addiction; 
prevention  of drug addiction in schools; 
prevention  of drug addiction in the family; 
peer-group approaches; 
the difficulty  of reaching target groups for  prevention; 

10 

- 
- 
- 
- 

27 

networks for preventing  drug addiction; 
mass drug prevention campaigns; 
drug abuse prevention training for  professionals; 
the role of the audiovisual  media in preventing  drug addiction. 

The Aachen conference was regarded by a large majority  of coordinators and by 
the  participants  as  a major Community  measure.  The  "participative"  method  of 
preparation  and  the  subjects  dealt  with,  in  conjunction  with  the  problems  of 
primary  prevention,  were  the main  factors underlying  this view.  In general,  the 
points  of  view  expressed  concerning  the EDPW  keynote  conferences  or  events 
stress  the  fact  that  they  should  be  planned  and  coordinated  between  Member 
States  in  such  a  way  as  to  increase  the  visibility  of  Community  measures. 
Programming  should  enable as many European professionals  as possible  to take 
part.  The  Commission  took  the  opportunity  afforded  by  the  conference  to  help 
bring together those transnational networks active in the field of drug prevention, 
who  gave  a joint  presentation  on  their  activities.  This  initiative  was  aimed  at 
opening  the  way  to  the  development  of  long-term  cooperation  between  those 
networks. 

28 

To  help  reinforce  cooperation  with  the  countries  of  central  and  eastern Europe, 
measures were taken under the PHARE regional  programme to combat drugs in 
order  for  the  11  beneficiary  countries  to  be  associated  with  the  EDPW  1994. 
Representatives of the PHARE countries took part in the international  conference 
to  open the Week,  and a number of  activities were  organised  in these  countries 
to coincide with the Week. 

Ill  2.2  The radio  campaign 

29 

30 

On the basis of the experiment carried out in  1992, the Commission  supported a 
European  drug  prevention  campaign  on  radio,  based  on  a  partnership  between 
drugs helpline services in the Member States and national, regional and local radio 
stations. The aim in so doing was to emphasise the existence of the Week, inform 
European  citizens  about  helpline  services  and  contribute  to  strengthening  links 
between  preventive  structures  of  this  type  and  a medium  widely  listened  to  by 
young  audiences.  The  evaluation  established  that  the  campaign  covered  19 
helplines  in  11 Member  States  and  involved  400  radio  stations.  Approximately 
5  000 preventive messages were broadcast in the Member  States,  and  1 500  000 
brochures and prevention and information leaflets were distributed. The telephone 
helplines involved dealt with over 51  000 calls during the campaign, representing 
an increase  of up to 300% for  some  of them. 

This concerted  and coherent prevention measure opened up long-term prospects: 
helping to legitimise helpline services as a means of prevention; helping to make 
services  sufficiently  well-known  to generate  calls  after the campaign; helping to 
consolidate  or  provide  impetus  for  the  development  of  this  activity  (three  new 
helplines were opened during this Week). In parallel,  the Commission  supported 
the  production  and  distribution  of  a  compact  disc  to  promote  the  Week.  A 
compilation of songs popular among young people, this CD included  information 

11 

on  existing  helpline  services  in the Member  States; by  1 January  1995,  44  000 
copies had been sold, with profits going to the European Foundation of Helpline 
Services (FES AT).  The aim was to reach a specific  audience of young people by 
means of a television campaign organised and financed by a production company, 
promoting  drug prevention  messages by well-known  entertainers and presenting 
a positive  alternative to drug consumption  ("High on dance"). 

31 

On the financial  level, for each ecu invested by the Commission, the programme 
generated  ECU 6.4  invested  by  the  various  media  and  the  partners  in  this 
initiative. With regard to media involvement, the campaign evaluation6 shows that 
one  of  the  imperatives  was  to  combine  prevention  messages  with  referrals  to 
helplines.  Involvement  of  television  varied  between  Member  States.  The MTV 
Europe network cooperated with this media awareness-raising  campaign (reports, 
distribution of a compact disc, broadcasting on teletext of the telephone numbers 
of helplines  involved  in the campaign in all Member  States during and after the 
Week. 

32 

Improvements to be made to future campaigns of this type should concentrate on 
strengthening  synergy with national  programmes by  associating  the coordinators 
more closely  in the implementation  and on reinforcing  the European  dimension 
of the campaign for  all  players involved. 

III.2.3 First  encounters: "Drugs  and images" 

33 

34 

As part of  a project based on  audiovisual  means of  prevention,  the  Commission 
supported the establishment and distribution of the first European film and video 
library  on  the  subject  of  drug  prevention  and  the  production  of  a  video  film 
setting out the priorities of television drug prevention campaigns carried out in the 
Member  States.  The  aim  was  to  support  an  analysis  of  such  campaigns  and to 
stimulate  a learned,  comparative  discussion  of the subject. 

The group of  coordinators  played  an active  role  in designing  these tools,  which 
were  distributed  in the Member  States  and promoted  at the  Aachen  conference. 
The technical  evaluation analyses the medium-term  prospects for the work of the 
network established  at the time of this production, bringing together a discussion 
of  the  place  of  images  in  prevention  strategies in Europe  and the  production  of 
documents  to  meet  the  needs  of  local  players.  This  initiative  corresponds  to  a 
possible  model  for the development  of European networks: 

-  a theme linked to primary prevention borne by a structure based on experience 
in the field of drugs; 
-  significant  support for this structure by  a Member State; 
-  the bringing together of  equivalent  expertise in each Member  State to provide 
an example to  follow; 

Cf. final report No 94CVVF1-201-0 on the evaluation of the European awareness-raising  campaign  -
BSS - 1994. 

12 

-  the defining  of medium-term  objectives at European level using the Week as the 
chosen  starting  point  for  discussion  or  realisation. 

35 

It is noteworthy that, with support from  the Commission, the library has now been 
updated and supplemented  (particularly  to cover the three new Member  States) in 
parallel  with  an  evaluation  of  the  procedures  for  structuring  a  European 
audiovisual  network  for  drug  prevention. 

m.3.  Impact  of  the European  Week  on European  citizens 

36 

37 

38 

framework 

to  support 

The  second  European  Drug  Prevention  Week  has  made  it  possible  to  design  a 
methodological 
the  simultaneous  or  coordinated 
implementation  of drug prevention measures at Union level, helping to clarify  the 
role  which  the  Community  could  play.  The  information  collected  confirms  the 
scale of the Week with  regard  to the number  and  range of  measures  undertaken, 
the  level  of  commitment  by  Member  States  and  by  those  involved  and  the 
audience  reached. 

However, the data do not allow measurement  of the actual  impact of the event on 
European  citizens.  With  regard  to  assessing  changes  in  behaviour  over  the 
medium  to long term, which  are the aim  of the prevention  campaigns,  specialists 
agree that there are no reliable methods. Mention must be made of the role which 
the European  Monitoring  Centre  for  Drugs  and  Drug  Addiction  can  play  in  this 
respect;  its  first  three-year  work  programme,  in  particular,  makes  provision  for 
mobilising  capital  and  the  working  networks  of  the  two EDPWs  to  establish  an 
information  system with particular regard to the scientific  evaluation of preventive 
measures. 

In the context of the regular monitoring  of  citizens' attitudes  and  opinions  on the 
scourges  of  cancer,  AIDS  and  drug  addiction7,  the  Commission  subsequently 
financed  a  survey  on  drugs.  While  not  designed  to  provide  information  directly 
relevant to the EDPW, the survey gives a recent snapshot of European opinion  on 
the  following  six  subjects:  attitudes  to  drug  users  and  drugs;  the  reasons  people 
take  drugs;  knowledge  of  and  access  to  various  drugs;  priorities  in  combating 
drugs; opinions on the treatment  of drug addiction;  opinions on urine testing.  On 
most  subjects,  the  report  largely  confirms  the  trends  shown  in  the  previous 
Eurobarometers.  A  detailed  analysis  is to be  published. 

This  survey  follows  on  from  three  others  carried  out  in  1989,  1990  and  1992  on  the  perceptions, 
attitudes and opinions of Europeans on drugs  (Institut  d'Hygiène et Epidemiologic (1992) and INRA 
(1990 and  1991)). It was carried  out simultaneously  in the  15 Member  States of the European Union 
in the context  of  the two  successive  Eurobarometer  surveys  (43.0  - 43.1) between March  and  May 
1995. A representative  sample of the national population aged  15 and above were asked  12 multiple-
choice questions. In all, approximately  18 500 people were interviewed, with an additional sample of 
young people aged between  15 and 24. A total of 3 031 interviews were carried out with young people 
aged between  15 and 24. 

13 

39 

The data collected via these surveys reflect  current opinion among Europeans. In 
the medium term, such periodic data will provide a valuable source of information 
on trends in the attitudes and behaviour of Europeans with regard to drugs. 

IV. 

GUIDELINES  FOR REPEATING  THE EDPW 

40 

41 

42 

43 

44 

Despite  the  difficulties  in  obtaining  an  absolute  estimate,  cross-checking  the 
information  available  in  the  Member  States  would  appear  to  show  that  drug 
addiction is on the increase. Efforts  must therefore be stepped up on all fronts to 
combat  drugs.  Where  young  people  are  concerned,  the  priority  is  the  primary 
prevention  of drug addiction. 

The  organisation  of  new  European  Drug  Prevention  Weeks  on  the  basis  of 
experience acquired is one of the measures recommended by the Commission, the 
European Parliament8 and the Council9 under the first programme of Community 
action  on  the  prevention  of  drug  dependence10.  The  Commission  will  be 
responsible for implementation, in close cooperation with the Member States and 
assisted  by  the  Committee  to  be  established  by  the  Decision  concerning  the 
programme. 

This report  provides a basis for  discussion  and guidance  on the organisation  of 
future Weeks. While the principle of repeating the Week is supported by all those 
involved  in the  1994 EDPW,  the technical  evaluation  shows that  their level  of 
commitment  will  be  affected  by  methodological,  organisational  and  conceptual 
choices made at Union level. In due course, the Commission will  present to the 
Committee a draft  of measures to be taken, based on the following  elements: 

The frequency  recommended by the majority of those taking part in the evaluation 
of  the  1994  EDPW  is  three  years,  with  a  number  of  successive  Weeks  being 
planned. The Commission also considers that a three-year interval would optimise 
the conditions for preparing measures and make it possible to take account of the 
budgetary implications. A decision on the date and organisational procedures for 
the  next  EDPW  should  be  taken  once  the  above-mentioned  Decision  on  the 
programme of Community  action is taken. 

The  question  of  the  frequency  of  the Week  has  often  been  linked  to that  of  a 
thematic  review.  The  Commission  considers  that  the  guiding  principle  for  the 
Weeks should be their contribution to improving cooperation in Europe and to a 
"citizens' Europe" in the field  of public health. The EDPWs will thus have to be 
based  on  drug  prevention  strategies  developed  over the long  term,  and  help to 
promote  best  practices  and  results  obtained  within  the  Community.  The Week 
could be dedicated to particular  subjects or targets, which could be identified  in 
conjunction with the priorities of the programme for preventing drug dependence. 

8 

9 

10 

Opinion on first reading, 20 September 1995. 
Health Council of 2 June 1995. 
COM(94) 223 final, 21 June 1994. 

14 

45  With regard to activities receiving  Community  financial  support,  closer attention 
should  be  given  to  measuring  their  Community  added  value  (dissemination  of 
information  and  experience,  operations  by  European  networks,  projects  with  a 
European dimension). 

46  Where the organisational structure of the Week is concerned, the evaluation shows 
the  relevance  of  a  European  coordinating  group  and  of  national  coordinating 
committees.  The function  of the coordinators  as interfaces  between  national  and 
European  levels  is  considered  essential.  They  are  regulators  who  must  ensure 
correspondence  between  national  and  European  objectives  and  incorporate  the 
latter  effectively  into  the  projects  submitted  to  them.  An  alternative  should  be 
examined  in  due  course:  the  Committee  established  under  the  Decision  on  the 
programme  could  meet  as  a  European  coordinating  group  for  the  Week,  or  a 
specific  group of  coordinators  could be established  along the lines  of the model 
for the  1994 EDPW. 

47 

The task of the national  coordinating committees  must be defined  in  such a way 
as to enable promotion of the Week at national and local level, with dissemination 
of  its  objectives  and  procedures  and  criteria  for  participation  and  support; 
examination  and preselection  of projects on the basis of criteria drawn up by the 
European  coordinating  group  where  co-financed  programmes  are  concerned; 
monitoring  of  their  implementation  and  participation  in  the  evaluation;  and 
distribution  of materials. 

48  Motivating and mobilising all the players involved is an essential  prerequisite for 
the success of the Week.  This commitment is linked to the more general  question 
of  informing  the  authorities,  those  involved  and  the  general  public  about 
Community  activities in the field  in question.  In addition to  routine  information 
on Community activities, a communication strategy should be drawn up very early 
on in the  process  of  organising  the Week,  to provide  a context  for  the  event  in 
relation  to  the  Community  prevention  programme  on  the  one  hand  and  to 
disseminate  practical  information  on  opportunities  for  transnational  partnerships 
on the other. 

49 

50 

51 

In  accordance  with  the  provisions  relating  to  international  cooperation  in  the 
Community action programme for the prevention of drug dependence, cooperation 
with  third  countries  should  be  considered  at  an  early  stage  when  preparing  the 
next Week. 

The procedures for  evaluating  the Week  should  also be  dealt with very  early on 
in  the  organisational  process,  if  necessary  with  the  support  of  the  European 
Monitoring  Centre for Drugs and Drug Addiction. 

Financial  procedures  and  contractual  procedures  for  supporting  national 
programmes should, while complying with existing regulations, take into account 
as much as possible the  specific  organisational  characteristics  of the Week. 

15 

V.  ANNEXES 

ANNEX  1 
FIELD: REPORT  1993-94 

T HE  EDPW  1994  IN  RELATION  TO  COMMISSION  ACTIVITIES  IN  THIS 

Over  the  period  in  question,  Community  action  in  support  of  activities  in  the  Member 
States  to  prevent  drug  dependence  saw  developments  in  terms  of  both  quality  and 
quantity.  This  trend  is  the  result  in  particular  of  an  evaluation  carried  out  in  1991  of 
projects  supported  since  1988, the first year in which a budget was allocated to this field. 
Its  characteristic  feature  is  a  structuring,  on  the  basis  of  conclusions,  resolutions  and 
declarations  by  the  Council  and  the Ministers  for  Health,  of the  fields  of  activity  likely 
to benefit  from  Community  support: information  for the public and certain target groups; 
education  and  training;  reduction  of  risks;  early  detection;  social  and  occupational 
rehabilitation; data collection; formulation  of the research and dissemination of the results. 
Another  characteristic  is  the  building-in  of  a  trans-European  dimension  in  the  projects 
supported,  with  backing  for  the  establishment  of  cross-border  regional  or  European 
networks, their  expansion  and their  coordinated  activity  programmes.  This trend  reflects 
a concern to avoid spreading too thinly the budget available for  Community  action in this 
field  of  activity,  while meeting the criteria  for  subsidiarity  and  Community  added  value 
and  ensuring  optimum  cost-effectiveness.  Such  an  approach  over  the  long  term 
encourages  the  development  at  transnational  level  of  lasting  activities.  It  also  produces 
a  knock-on  effect,  encouraging  the  expansion  or  establishment  of  other  networks.  This 
effect  also makes possible  a rapid  appraisal, for  all Member  States covered,  of trends  in 
drug  use  (new  drugs,  new methods  of  consumption,  etc.)  and the  correlative  transfer  of 
best  practices.  The  1994  EDPW  benefited  from  the  experience  of  a  number  of  these 
networks,  which  were  involved  in the  planning  of the Week.  In  addition,  at the  Week's 
opening conference, the Commission encouraged exchanges of information  between these 
networks.  In  parallel  with  the  support  provided  for  the  networks,  the  Commission 
supported  exchanges  of experience,  information  and  good  practice between  the Member 
States  and  measures  to  help  strengthen  cooperation  between  national  structures  and 
NGOs. All projects submitted to the Commission were evaluated prior to the commitment 
of  Community  funds.  In  this  transitional  period  preceding  the  adoption  of  the  five-year 
Community  programme  for  the prevention  of  drug  dependence,  projects  are  selected by 
the Commission  on the basis of applications for  financing  from  organisations working in 
the  field  of  drug  prevention  and  evaluated  in  accordance  with  the following  criteria: 

-The  first  consists of measuring the relevance of a project within  the general  framework 
of Community  action to prevent  drug dependence. Particular  attention  has been given  to 
projects  concerned  with  informing  the public  and  young  people  and  with  training. 

-The  second  criterion  involves  participation  in  the  proposed  measure  by  the  Member 
States of the European Union. Projects involving only one Member  State or  non-member 
countries were not accepted.  The idea was to select projects  offering  a Community  added 
value,  taking  particular  account  of the  level  at which  activity  is carried  out. 

-The  third  relates  to  the  clarity  and  precision  of  the  activities  which  an  organisation 
intends to implement  during a given period.  The aim is to co-finance  projects  and not to 

16 

subsidise  the  setting-up  or  operating  costs  of  structures.  Evaluation  of  measures 
undertaken  and the  intended  follow-up  are  also taken  into  account. 

-The final  criterion is based on an assessment of the financial  dimension of projects.  The 
Commission  provides  financial  support  for  projects,  but  cannot  provide  total  financing. 
Budget  estimates  are  carefully  examined  and  compared.  Particular  attention  is  paid  to 
projects  receiving  support  from  national,  regional  or local  authorities. 

Based  on  the  applications  submitted  to  it,  the  Commission  has  tried  to  strike  a  balance 
in  the  distribution  of  funds  between  Member  States.  All  Member  States  have  been 
involved  in  the  implementation  of  projects  and,  in  particular,  in  the  activities  of  the 
networks.  On this basis, out of a total  of  242  applications  for  financing  presented  to the 
Commission  for  1993  and  1994,  41  were  selected,  amounting  to  ECU  3  884  149.  In 
addition,  32 projects  and/or action  programmes  received  a total  of ECU 2  921  54711 for 
organising  the  European  Drug  Prevention  Week  1994.  The  budget  data  are  as  follows: 
between  1993 and  1994, the Commission  supported  activities by seven networks with an 
investment of ECU  1 440  028, representing 37.7% of the available budget,  excluding the 
EDPW.  Total  allocation  1993: MECU  3.3: 29  contracts  amounting  to ECU  2  597 424, 
i.e.  an  average  of  ECU  89  566.44  per  contract,  including  support  for  five  networks 
amounting to ECU 603  060, representing 23% of  1993 expenditure excluding the EDPW. 
Total allocation  1994: MECU 3.3: 12 contracts totalling ECU  1 286  725, i.e. an average 
of  ECU  107 227  per  contract,  including  support  for  four  networks  amounting  to  ECU 
836  968, representing  65.05% of  1994  expenditure  excluding  the  EDPW. 
Examples  of  Community  initiatives  since  1993, characterised  by their  scale  and  impact, 
are  set  out below by  area  of  activity. 
Raising  public  awareness:  In  addition  to  measures  supported  in  connection  with  the 
European Drug Prevention Week, the Commission  financed  ten projects in this field.  For 
example:  over the period  in  question,  the Commission  supported  action  programmes  by 
the  European  Foundation  of  Drugs  Helplines,  including  the  award  of  grants  to 
professionals  wishing  to  improve  their  knowledge  of  the  operating  methods  of  their 
colleagues in other Member  States, the running  of training  courses for  newly  established 
services,  a  transnational  discussion  on  assessing  the  services  and  the  production  of 
reference  documents in relation  to helplines.  The Foundation's  network was also heavily 
involved  in  the  second  radio-based  prevention  campaign  supported  by  the  Commission 
during  the  1994  EDPW.  This  commitment  illustrates  the  opportunities  for  linking  the 
European  Weeks  with  long-term  primary  prevention  measures.  Since  1991,  the 
Commission  has  supported  the  networking  of  these  helpline  services.  The  content  and 
form  of and means of disseminating preventive messages must be adapted to the intended 
target.  In  order  to  support  exchanges  of  information  and  good  practice  in this field,  the 
Commission  co-financed  a series of seminars on innovative approaches to the prevention 
of  drug  dependence,  held  in the United  Kingdom  and  involving  experts from  Germany, 
Italy,  Spain,  the Netherlands,  France  and  the World  Health  Organisation.  The  seminars 
were  intended  for  both  the  exchange  of  specific  information  and  the  initiation  of  long-
term  cooperation. 
Health  education:  The  concept  of  health  education  refers  to global  strategies  aimed  at 
promoting  healthy  lifestyles.  The  measures  proposed  as  part  of  the  Community 

11 

The increase  from MECU 6.6 to 6.8 was made possible  by the Bourlanges procedure. 

17 

programme  on  health  promotion,  information,  education  and  training12  follow  this 
generalist  approach.  Operations  specifically  aimed  at preventing  drug use in  a school  or 
extra-curricular  environment,  involving young people, teachers, parents and all who play 
a role in  education,  are a useful  complement  to the measures  currently  carried  out  under 
the  programme.  The  Commission  supported  three  projects  in  this field.  Those  active  in 
the field  of drug prevention in the Rhine-Meuse-Moselle Basin formed  a network in 1986. 
In  1993-94, with  Commission  assistance,  this  network  held  two  summer  schools  on  the 
subject  of drug prevention  in the school  and extra-curricular  environment,  giving  around 
100 teachers  and  social  workers  from  the  regions  concerned  the  opportunity  to  acquire 
basic  theoretical  and  technical  knowledge  for  drawing  up  and  carrying  out  coordinated 
drug  prevention  measures  adapted  to their  audience  and  taking  account  of  existing  best 
practices.  It  also  promoted  training  courses  on  drug  prevention  aimed  at  elected  local 
representatives in the Rhine-Meuse-Moselle  Basin.  This network played  an active part in 
the  1994 EDPW.  Drug  problems  do not  necessarily  develop  at school.  Since the end  of 
the  1980s  a  form  of  drug  prevention  has  been  developing  which  could  be  defined  as a 
global  and  Community  approach.  The aim is to create momentum  at municipal  level  for 
supporting  and monitoring young people, involving as many young people themselves as 
possible,  their  parents,  teachers,  social  workers  and  anyone  interested  in  becoming 
involved  in  local  prevention  strategies.  On  the  basis  of  experience  gathered  in  the 
German-speaking  community  of  Belgium  with  regard  to  a  global  and  Community 
approach,  a  series  of  similar  initiatives  have  been  launched  in  Germany,  Portugal  and 
Luxembourg.  A  touring  European  theatre  group,  "Jeunes  d'Europe  en jeu",  comprising 
former  drug addicts supported  by artists and  social workers, has made it possible to open 
debates  in  France,  Belgium,  Germany  and  the  United  Kingdom  with  adolescents  and 
young  adults  from  "disadvantaged"  backgrounds  on  drug  addiction  and  the  associated 
risks.  It  has  also  made  accessible  to  other  young  people  a  series  of  messages  produced 
by  their peers. 
Training: The effective implementation of coordinated drug-prevention measures requires 
suitably trained  professionals  and/or volunteers. Ten projects  in this field  were  supported 
by  the  Commission,  including:  the  activities  of  a federation  (established  in  1991)  of  62 
institutions from Belgium, Spain, France, Greece, Ireland, Italy, the Netherlands, Portugal 
and  the  United  Kingdom  involved  in  reducing  drug  demand,  aimed  at  promoting  inter-
institutional  exchanges  and  carrying  out  training using the professionals'  ability  for joint 
training.  In  1994,  80  courses  were  run  with  Commission  support  by  social  and  medical 
professionals  in  44  institutions  distributed  among  nine  Member  States.  In  addition,  a 
summer school in Portugal brought together  100 professionals  on the subject:  "Prevention 
of drug addiction and public health requirements: what are the responses?".  Professionals 
in the prison  sector  are faced  with the problem  of a significant  drug  addict population  in 
the  Member  States  of  the  European  Union,  and  are  particularly  interested  in  additional 
training  to  enable  them  to  adopt  an  approach  geared  to this  specific  audience.  Over  the 
period  in  question,  the  Commission  supported  the  strengthening  of  a network  of  prison 
and  non-prison  personnel 
in  Belgium,  France  (Lorraine),  Luxembourg,  Germany 
(Saarland)  and  the  Netherlands  (Limbourg).  The  aim  of  the  project  was  to  exchange 
experience,  by  means  of  training  courses,  on  practices  in  different  prisons,  enabling 
practices  to  be  transposed  where  appropriate. 

12 

COM(94)202 final,  1 June  1994. 
COM(95)138 final, 18 April  1995. 

18 

Reduction  of  risks:  Drug  addicts  as  a  group  are  difficult  to  reach  using  traditional 
information  and  prevention  systems.  Nevertheless,  they  are  a  priority  in  preventive 
strategies in  so far  as the health risks arising from  drug use are considerable. In  addition 
to  the  activities  carried  out under  the  "Europe  against  ADDS" programme,  four  projects 
were supported  in this field  during the period  in question. In particular,  at the  instigation 
of  an  organisation  in  the  Netherlands,  a  pilot  project  was  set  up  on  the  basis  of  a 
transnational network covering six Member States (Netherlands, France, United Kingdom, 
Spain,  Germany  and Belgium).  The aim  of this project  is to train professionals  and  drug 
addicts  in  prevention  of  the  health  risks  associated  with  drug  use,  particularly  HIV 
infection,  and to produce information  material  on the problems associated with drug use, 
lower-risk  methods of drug use and information  on opportunities  for  care and  support in 
the various Member  States. 
Early  detection  and  surveillance:  In  response  to  a  request  from  the  Council  and  the 
Ministers  of  Health  meeting  within  the  Council  of  16 May  198913,  the  Commission 
supported  a  pilot  study  by  a  Spanish  research  centre  to  examine  the  reliability  of 
screening  tests for  illicit  drugs  in  body  fluids,  in which  195 laboratories  in  the  Member 
States took  part14. 
Social  and  occupational  rehabilitation:  Drug  addicts  are  marginalised  by  their 
dependence. After  a difficult  course of detoxification  and re-education  into a life  without 
drugs,  they  must  be  reintegrated  into  society,  and  the  risks  of  a  relapse  are  great.  The 
Commission  supported  a pilot initiative in this field  aimed  at involving  people who  have 
broken their dependence of drugs in sports training leading to a qualification.  The  project 
also  included  a  series  of  training  courses  in  high-risk  sports  techniques  aimed  at  social 
workers  in  the  field  of  drug  prevention  in France,  Belgium  and  Germany. 
Data  collection:  In  order  to  provide  a tangible  basis  for  planning  preventive  measures, 
it  is  essential  to  have  reliable  and  precise  information  on  the  drugs  phenomenon.  In 
particular,  the  Commission  supported  the  establishment  of  the  European  Monitoring 
Centre for Drugs and Drug Addiction, whose first  three-year work programme is devoted 
to  the  demand  (and  reducing  the  demand)  for  drugs.  In  parallel,  the  Commission 
supported  six  projects  in  this  field  during  the  period  in  question,  including  a  review  of 
laws,  regulations  and  practices  for  the  use  of  methadone  in  the  Member  States,  carried 
out  by  a  research  centre  with  the  aim  of  obtaining  a  snapshot  of  the  situation  which 
would  be  of  use  to  political  decision-makers  and  experts  in  the  Member  States,  and  a 
report  on the  drug  problem  in  the  prison  system,  following  up  a  Council  Resolution  of 
11 November  199115,  which  provided  a basis  for  the  organisation  in  Athens  in  March 
1994  of  an  international  conference  with  the  assistance  of  the Pompidou  Group.  At  the 
close  of  this  conference,  the  500  participants,  including  representatives  of  the  Member 
States,  produced  a  series  of  recommendations  on  the  care  of  drug  addicts  in  a  prison 
environment. 

13 

14 

15 

Conclusions  of the  Council  and  the Ministers  for  Health  of  the  Member  States  meeting  within  the 
Council  of  16 May  1989 concerning the reliability  of tests  on body  fluids  to detect  the use  of  illicit 
drugs  (OJ C  185, 22.7.1989, p. 2). 
The conclusions  are listed  in the Commission  staff  working paper on tests to detect  the use  of drugs 
(SEC(95) 667). 
Resolution  of the Council  and the Ministers  for Health  meeting within  the  Council  of  11 November 
1991 on the treatment and rehabilitation of drug addicts serving sentences for criminal offences  (OJ C 
91,  23.11.1991, p. 7). 

19 

Formulation  of  research  and  dissemination  of  results:  As  with  data  collection, 
dissemination  of  research  results  is  essential  for  drawing  up  preventive  strategies  in 
relation to drug addiction. The Commission supported six projects in this field during the 
period  in  question,  including  the  dissemination  of  scientific  information  on  matters 
relating  to  drugs  by  means  of  a  British  magazine  translated  into  two  languages  and 
distributed without cost to professionals in the other Member States, and computerisation 
and provision to researchers or other interested people of "grey" literature on the care of 
drug addicts, i.e.  1 850 documents made accessible in the form  of a database. 
This  report  shows that  measures  aimed  at  increasing  public  awareness  and providing 
health  education  and  training  account  for  nearly  55% of  the  projects  which received 
Community support. Such measures are also at the heart of the initiatives undertaken in 
the context of the  1994 European Drug Prevention Week. 

BUDGET SUMMARY 

Non  EDPW grants: distribution by Member State 1993-94 

Total in ECU 

per Member State 

Member State 
France 
Germany 
United Kingdom 
Belgium 
Luxembourg 
Netherlands 
Denmark 
Portugal 
Spain 
Italy 
Ireland 
Greece 
Total 

Total allocated 

740.151,76 
245.167,36 
323.968,00 
205.111,00 

241.811,00 
806.985,00 

83.500,00 
0,00 

305.625,00 

38.300,00 

67.892,00 

% 

19,05 
6,31 
8,34 
5,28 

6,22 
20,77 

2,14 
0,00 

7,86 

0,98 

1,74 

825.638,00 

21,25 

Contracts 

8 
5 
5 
4 

2 
4 

1 
0 

3 

1 

2 

6 

3.884.149,12 

41 

Summary by area off activity 1 §93-84; non-EDPW 
Area  of  activity 
1.  Raising  public  awareness 
2. Health  education 
3. Training 
4.  Reduction  of  risks 
5. Early detection  and  surveillance 
6. Social and occupational  rehabilitation 
7. Data  collection 
8.  Formulation  of  research  and  dissemination  of 
results 
Overall  total 

•/• 
19,51 
12,19 
12,19 
9,75 
4,87 
9,75 
2,43 
0,00 
7,31 
2,43 
4,87 
14,63 

% 
28,45 
3,51 
25,19 
9,45 
5,82 
2,05 
22,08 
3,45 

Participation" 

9,78% 
10,14% 
9,05% 
9,42% 
7,60% 
8,69% 
6,52% 
9,05% 
8,33% 
9,78% 
6,88% 
4,71% 

Total  committed 
1.108.668,00 
140.040,00 
982.084,76 
370.818,00 
197.746,00 
83.333,00 
863.237,00 
138.222,36 

3.884.140,12 

16 

Degree of participation by  Member States in the projects supported. 

20 

ANNEX 2 

European Drug Prevention Week 1994 

Member State 
France 

Year 

Subject 

A m a at 

Total 

Germany 

United  Kingdom 

Belgium 

Luxembourg 

Netherlands 

Denmark 

Portugal 

Italy 

Ireland 

Greece 

93 

94 

94 

94 

94 

93 

94 

93 

94 

93 

94 

Committee17 
Programme11 
Evaluation 

Video 

Video 

Committee 

Programme 

Conference 

Conference 

Committee 

Programme 

Camp 

Radio campaign 

93 

94 

94 

93 

94 

93 

94 

93 

94 

93 

94 

94 

93 

94 

93 

94 

93 

94 

93 

94 

Committee 

Programme 

Summaries 

Committee 

Programme 

Committee 

Programme 

Committee 

Programme 

Communication 

Committee 

Programme 

Committee 

Programme 

Committee 

Programme 

Committee 

Programme 

Committee 

Programme 

32  contracts 

60.000,00 

130.000,00 

44.400,00 

165.000,00 

24.000,00 

49.300,00 

143.128,00 

267.753,00 

275.900,00 

60.000,00 

136.959,00 

254.945,00 

20.985,00 

67.499,00 

4.164,00 

0,00 

54.006,00 

53.300,00 

71.492,00 

58.950,00 

49.133,00 

196.000,00 

60.000,00 

75.000,00 

50.081,00 

150.000,00 

0,00 

150.000,00 

44.700,00 

50.000,00 

60.000,00 

74.650,00 

EDPW  93: ECU  921  271 

EDPW  94: ECU  1 940  276 

17 

It 

Cf. I. 5. 
Cf. I. 6. 

21 

443.400,00 

736.283,00 

451.904,00 

92.648,00 

54.006,00 

124.792,00 

304.083,00 

135.000,00 

200.081.00 

150.000,00 

94.700,00 

134.650,00 

2.921.547,00 

ISSN 0254-1475 

COM(96) 71 final 

DOCUMENTS 

EN 

05 

Catalogue number  :  CB-CO-96-078-EN-C 

ISBN 92-78-00766-8 

Office for Official Publications of me European Communities 

L-2985 Luxembourg 

2 d.