Resolution of the Ministers with responsibility for Cultural Affairs, meeting within the Council of 13 November 1986 on business sponsorship of cultural activities
Date: 1986-11-13
Institutions: Representatives of the Governments of the Member States
Subjects: cultural cooperation, cultural heritage, exchange of information, heritage protection, patronage













EUR-Lex - 41986X1213(01) - EN






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41986X1213(01)

Resolution of the Ministers with responsibility for Cultural Affairs, meeting within the Council of 13 November 1986 on business sponsorship of cultural activities  


Official Journal C 320 , 13/12/1986 P. 0002 - 0002 





RESOLUTIONof the Ministers with responsibility for Cultural Affairs, meeting within the  Councilof 13 November 1986on business sponsorship of cultural activities(86/C 320/02)1. The  Ministers reponsible for cultural affairs meeting within the Council recognise that the European  cultural heritage and cultural activities in general benefit from a combination of public and  private support. In their view these can best be maintained and developed through strengthened  support from a plurality of sources, including different forms of sponsorship both private and  corporate. 2. In this context business sponsorship can enhance the cultural heritage and increase  the production and dissemination of artistic activity. Ministers believe that business sponsorship  can be developed in ways which do not inhibit artistic freedom; and that it should provide  supplementary funding for cultural activities, not a substitute for existing resources. 3. A  greater degree of artistic activity enhances the cultural life and leisure activities of European  citizens. It provides various benefits, including increased tourism, at local, regional and  national levels, as well as to the European Community as a whole. The businesses concerned can  improve their image, the environment for their work force is improved, and often through such  artistic activity an extra inducement is provided to industry to locate itself or remain located in  a particular area. 4. Sponsorship also offers possibilities for funding transnational arts  activities through companies with strong European interests, and for thus improving the  opportunities for cultural exchanges within the Community. 5. With these considerations in mind,  the Ministers agree to encourage: (i) the promotion of greater business sponsorship of cultural  activities within the Member States of the European Community, by calling attention to sponsorship  as an activity which provides benefits to both parties, as well as helping to enhance cultural and  economic activity; (ii) consideration of the introduction within their own countries of measures to  promote suitable sponsorship schemes; (iii) the setting up of organizations to advise and help  those businesses and arts which are interested in sponsorship; (iv) the development of links  between the sponsorship organizations concerned; (v) the sharing of information on current  sponsorship activities, thus permitting an assessment of the need for future initiatives. 6. They  take note of the Commission's intention to contribute further to the realization of measures in  this field.