Jessica "Jay" Copeland is a fictional character on the New Zealand soap opera Shortland Street who was portrayed by Jaime Passier-Armstrong from mid-2004 to mid-2007. She was the show's first lesbian regular character and longtime love interest for Maia Jeffries (Anna Jullienne). Jay arrived to the show as the estranged daughter of established character - Victor Kahu (Calvin Tuteao). Closeted to her family, Jay had been dating her girlfriend Maia for months. What followed on screen was 3 years of an on-again, off-again romance storyline that would see the two become married, separated and Maia eventually widowed. Jay's contentment to her sexuality saw her a vast contrast to Maia who was at first self-conscious and shy, however following their devastating breakup, the roles reversed and the characterisation for both characters changed dramatically. Following Passier-Armstrongs wish to leave the show, Jay was written off in a high-profile manner in mid-2007 when she became the third victim in the highly successful Ferndale Strangler storyline. Jay proved to be a hugely popular character, with fans insisting she be reinstated following her departure in 2004. Her relationship with Maia also received a warm welcome, with the storyline reportedly stopping a woman from committing suicide.