Maddison ‘’Maddie’’ Morrison is a fictional character from the British Channel 4 soap opera, Hollyoaks, played by Scarlett Bowman. Maddie is an old friend of Bart McQueen (Jonny Clarke). Bowman's casting was announced in June 2011. Maddie was introduced to Hollyoaks along with her friends, Tilly Evans (Lucy Dixon) and Jono (Dylan Llewellyn). Maddie made her first appearance in the episode broadcast on 21 June 2011 and departed on 15 November 2012 when the character was killed in the highly publicised Enjoy The Ride storyline. Maddie has been described as having a "seductive mixture of beauty, manipulation and wit". She studies at Hollyoaks Sixth Form College and is determined to be the college's Queen bee. Bowman opined that Maddie is not a bitch and although she appears arrogant, she is actually "a bit shy and insecure". The actress said that she is similar to Maddie and loves playing her. Maddie is best friends with Tilly and George Smith (Steven Roberts), and Bowman loves the dynamic between them. Maddie is relaxed when she is with Tilly and George, and her "strong points" come out. Maddie's storylines have focused on her relationships. She is the ex-girlfriend of Bart and develops a rivalry with his girlfriend, Sinead O'Connor (Stephanie Davis). When Bart and Sinead end their relationship, Maddie attempts to keep them apart. Maddie later begins an "unlikely" relationship with Callum Kane (Laurie Duncan).