Lucinda Walsh is a fictional character on the CBS soap opera As the World Turns. Elizabeth Hubbard played the role from April 1984 until the show's final episode on September 17, 2010. The character is described as a no-nonsense businesswoman and mega-mogul who transformed into one of daytime's most memorable and prolific characters. Hubbard left the show briefly in March 1999, but returned in August of that year. A loving mother and grandmother, while still retaining her edge fiery nature, she has been front and center in some of the show's biggest stories.