Madison James is a fictional character from the Days of Our Lives, an American soap opera on the NBC network. Created by head writers Marlene Clark Poulter and Darrell Ray Thomas, Jr., she was portrayed by Daytime Emmy Award winning actress Sarah Joy Brown, who made her debut in October 2011. Introduced into the series as the headstrong CEO of Mad World Cosmetics and as a potential love interest for Brady Black (Eric Martsolf), Madison is the longtime competitor and rival against series veteran Kate Roberts (Lauren Koslow), and her resurrection of Countess Wilhelmina. Originally introduced with an unknown past. In April 2012, it was announced that Brown was let go; she last appeared in August 2012, when the character was killed off following an explosion.