Naima Jeffery is a fictional character from the BBC soap opera EastEnders, played by Shreela Ghosh from 19 February 1985 to 19 November 1987. Asian Naima tries to embrace Western culture, but this is not easy since her family constantly try to force her to adhere to their ancient customs. Sick of being forced to live in an arranged marriage with a husband she loathes, Naima makes a stand and shames her family by filing for a divorce.