 As a landlord, Coke was a firm believer in the right and moral obligation of a landowner to improve the quality of life of those living on his estates. The roles of landlord and tenant were clearly set out by the late 18th century; the landlord was to provide fields, roads and buildings, while the tenant would provide the seed, implements and manual labour. Coke's estate included 54 farms when he inherited it, with excellent farm output. There were, however, significant debts as a result of his uncle's work on Holkham Hall, with the interest alone being £ 4,000 a year. He had some difficulties dealing with the people employed before he inherited the estates, and when the steward Ralph Cauldwell, appointed by Coke's uncle, retired in 1782, Coke failed to replace him until 1816. This replacement was Francis Blaikie, a Scottish man who had previously been employed as estate steward for Lord Chesterfield. Blaikie paid close attention to where farms were doing badly or could do better, but often struggled to deal with Coke. Coke lacked financial sense in matters other than the agricultural, on one occasion selling all his land near Manchester. It wasn't until 20 years later that Blaikie became aware of this, after receiving a query from the new owners about the mineral rights. Blaikie travelled to Manchester to meet the solicitor who had handled the sale, finding not only poorly drafted conveyances but that all the sold land had been rich in coal.
