 The strategies of gay activists were once again split. David Goodstein and other professional gay men paid an advertising agency to outline their message, which focused on the threat to privacy and the rights of teachers. In The Advocate, Goodstein urged gays not to live up to stereotypes and let the professionals try to win. However, grassroots efforts by longtime activists such as Morris Kight, who went on a walk across the state to promote voting down the Briggs Initiative, were also effective. Women were highly visible in the campaign, raising about the same amount of money as men. However, when California law was revealed to state that anyone who gave more than $ 50 to the campaign would have to release his or her name, most of the donations came in at $ 49, including one by Rock Hudson.
