 Dabangg's theatrical trailer, running for about two and a half minutes, was released on 23 July 2010, alongside Priyadarshan ’ s Khatta Meetha. Dabangg was described as one of the most anticipated films of the year by the The Indian Express. It was reported to have broken pre-release records for hype by Cinematix, a filming awareness product originated by Ormax Media. A special screening of the film took place at Film City on 6 September 2010. The premiere of Dabangg was held in Mumbai on 9 September 2010.
