 The song was first released on the New York City radio station Hot 97 by Funkmaster Flex on April 4, 2012. The cover artwork was designed by George Condo, who designed the artwork for West's album My Beautiful Dark Twisted Fantasy and singles like "Power" and "Runaway". The first cover originally featured a bottle of Theraflu atop the woman's neck, was edited to remove the bottle before being released for digital download. On April 15, West announced on Twitter that the name of the song had been changed to "Way Too Cold", and then finally "Cold". The track was then released as a single onto iTunes on April 17, 2012. Following its digital release, the song impacted urban contemporary radio on May 8, 2012.
