 A promotional concert for the game was held at the 2009 Comic-Con International Convention in July 2009, and featured the metal artists Gwar, 3 Inches of Blood, Unholy Pink, and Keith Morris. It has also been announced that Brutal Legend was the official sponsor of the 2009 Mastodon / Dethklok tour. Schafer appeared on Late Night with Jimmy Fallon on October 2, 2009 to promote the game. Black appeared on Jimmy Kimmel Live! on October 14, 2009, dressed as Eddie Riggs and staying in character during his interview.
