 Bands or those that control the copyrights on bands'works have been in talks with the makers and distributions of both Guitar Hero and Rock Band as methods of achieving more exposure for the band. Following the announcement of Guitar Hero: Aerosmith, Martin N. "Marty" Bandier, executive for Sony / ATV which owns the copyrights on The Beatles compositions, stated he was very interested in helping Activision bring a Beatles-themed Guitar Hero title to the market in a similar fashion. Both Activision and MTV Games were in talks with representatives of the Beatles to create a Beatles-themed game, until MTV Games secured an exclusive license with Apple Corps, Ltd. to produce The Beatles: Rock Band. Groups such as Van Halen, The Eagles, Steely Dan and Guns N' Roses have working deals with these companies to include their songs within future games. Other artists, having playing Guitar Hero or Rock Band, may approach the game developers to ask for inclusion of songs specifically for their adaptability into playable tracks. However, not all bands are comfortable with this: Led Zeppelin has turned down offers from both games to include their music due to concerns that Jimmy Page and other members of the band have with releasing the master recordings of their music. There are also cases where bands want to be included, but the master recordings have been lost or are unusable. Some bands such as the Sex Pistols, Living Colour, and Aerosmith have rerecorded these songs, while other bands have been able to provide concert "live" master recordings. However, some larger artists are unable to do so. Neversoft director Brian Bright states that they do not expect to acquire songs from Pink Floyd and Prince due to such reasons. With the pending release of The Beatles: Rock Band, Pink Floyd is also in active discussions to include its music in either Guitar Hero or Rock Band, according to representatives for EMI.
