 Rivera was an investor in two New York area restaurants: "Clubhouse Grill", which opened in New Rochelle in 2006 as "Mo's New York Grill"; and Siro's, which opened in Manhattan in 2012. Both restaurants have since closed. In 2015, he opened a Toyota and Scion car dealership in Mount Kisco, New York. Rivera has been a celebrity spokesman for several companies, including: Nike sports apparel; Canali, a premium men's clothing company, as their first athlete spokesperson; Skechers footwear; and Hartford Financial Services Group, Inc. A 2011 list by the marketing firm Nielsen ranked Rivera as the second-most marketable player in baseball; the list accounted for personal attributes such as sincerity, approachability, experience, and influence. Based on sales figures from Majestic Athletic, he had the 18th-best-selling MLB jersey in 2011, and the top-selling jersey in the second half of 2013. Rivera earned approximately $ 169.6 million in salary during his baseball career.
