 As soon as the dates for the show were announced, there was high demand for tickets. As sponsor of the North American Monster Ball Tour, Virgin Mobile customers had access to presale tickets. Bob Stohrer, VP of Marketing for Virgin Mobile USA said "We are excited to take our partnership with Lady Gaga and The Monster Ball Tour to another level. [...] We 'll also build on our partnership around combating youth homelessness and continue to enhance the tour experience for fans and our customers." Shows in the first leg of the tour were sold-out completely, prompting Live Nation Inc. to announce that Gaga will return to the U.S. in February 2011 for another run of U.S. dates. The 2011 dates for the North American Monster Ball Tour were announced as starting from February 19 in Atlantic City, with ten arena dates confirmed through April 18. Additional shows were announced, and Semi Precious Weapons collaborated with Gaga until the tour ended. Live Nation Entertainment's global touring division, headed by chairman Arthur Fogel, held the reins as promoter / producer of the Monster Ball tour.
