 For the first time since 2003 sales of hydrous ethanol fell in 2010, with a decrease of 8.5 percent as compared to 2009. Total consumption of both hydrous and anhydrous ethanol fell by 2.9 percent while gasoline consumption increased by 17.5 percent. Despite the reduction in ethanol consumption, total ethanol sales reached 22.2 billion liters while pure gasoline consumption was 22.7 billion liters, keeping the market share for each fuel close to 50 percent. The decrease in hydrous ethanol consumption was due mainly to high sugar prices in the international markets, which reached a 30-year high in 2010. This peak in sugar prices caused sugarcane processing plants to produce more sugar than ethanol, and as supply contracted, E100 prices increased to the point that several times during 2010 the price of hydrous ethanol was less than 30 percent cheaper than gasoline. Another factor that contributed to this shift was the increase sales of imported gasoline only vehicles that took place during 2010.
