 The official music video for "Birthday" was directed by Marc Klasfeld and Danny Lockwood; Dawn Rose served as a producer, while Nicole Acacio served as executive producer, Richard Alarcon sereved as the editor, Tony Gardner as the make-up artist, and Joseph Robbins was the director of photography. For the video, which was filmed in April 2014, Perry played the characters of five party entertainers, appearing in five parties. They consisted of a burlesque-like elderly woman named Goldie, a Jewish master of ceremonies named Yosef Shulem, a clown named Kriss, an animal trainer named Ace, and a face-painter named Princess Mandee. In order to transform Perry physically to each character, she spent up to seven hours getting prosthetic makeup applied by Tony Gardner.
