 A low quality snippet of "Frozen" was leaked by fans on January 23, 1998, after it debuted on radio in Singapore, and posted it on the Internet. They said they knew what they were doing was wrong, but that they hoped it would simply generate interest from Madonna. The song was played on the US radios, including the WKTU New York radio. Warner Bros. Records enlisted the Recording Industry Association of America's Anti-Piracy Unit to delete the Internet downloads to the song. Erik Bradley, musical director of Chicago B96, classified "Frozen" as a "the mark of a smash. Clearly, American pop radio needs Madonna", after his station leaked it in the United States. According to Jon Uren, marketing director of Warner Music Europe, the song also had "fantastic" early support across Europe. Shortly after the song leaked, a remix version of "Frozen" was broadcast by the BBC website, and also was previewed on the soundtrack at the 1998 Versace fashion spring parade.
