 The Guardian and Time both suggested that # IAMSORRY bore a resemblance to Marina Abramović's The Artist is Present, although Abramović herself stated that "this is not the same work", commenting that LaBeouf's performance was "a pretty strong statement" and that she found it very interesting "that the Hollywood world wanted to go back to performance ... to be connected to [the] direct public, which, you know, being a Hollywood actor doesn 't permit you". James Franco also voiced his support of LaBeouf, writing a New York Times article in which he called LaBeouf's project "a worthy one", describing it as a piece "in which a young man in a very public profession tries to reclaim his public persona". During LaBeouf's performance, Jerry O'Connell parodied the project by opening his own art installation, # IAMSORRYTOO, right next door to the gallery in a stunt for the comedy video website Funny or Die.
