 By 1933 Merrie England, now under the ownership of Ramsgate Olympia, had become extremely popular, and Ramsgate Olympia began to lobby the Southern Railway to reopen the line through the tunnel, with a new junction station between Dumpton Park and Broadstairs. However, the Southern Railway rejected the proposal as too costly and impractical. Ramsgate Olympia and the Southern Railway were keen to make the attractions near the harbour accessible from the railway main line and to provide a service from the seafront to the greyhound stadium at Dumpton Park. The two companies eventually agreed on a scheme by which a new line would use the 780 yards (710 m) of the tunnel nearest the beach, before branching off into a new 364-yard (333 m) tunnel to emerge at a new station at Hereson Road, a 250-yard (230 m) walk from Dumpton Park station. Ramsgate Olympia planned the construction of a large-scale housing estate, charabanc parking facilities, and a 10,000-seat stadium at Dumpton Park to increase passenger numbers and encourage people to use the new rail line.
