 On January 25, 2012, Brown announced via his official Twitter account that the lead single from his fifth studio album Fortune would be called "Turn Up the Music", tweeting "New FORTUNE single coming 1 / 26! !! TURN UP THE MUSIC! !! !". The following day, both the single and its artwork were posted online, showing Brown wearing an unbuttoned shirt and a fedora, while words in different languages are displayed. "Turn Up the Music" was officially sent to contemporary hit radio playlists in the United States on February 7, 2012. It was released as a one-track digital download in Oceania and most European countries on February 10, 2012. However, in the United Kingdom, "Turn Up the Music" was released as a three-track digital download on March 25, 2012, which contained Brown's previous single "Strip" and the Invaderz remix of "Yeah 3x" (2010). It was also released as a two-track CD single in Germany on April 6, 2012, including "Strip" as a B-side.
