 In a continuing attempt by Universal Interactive to take credit for Crash Bandicoot, Naughty Dog was told that it was not "allowed" to go to the first Electronic Entertainment Expo. In addition, there were leaked copies of the temporary box cover and press materials for the Electronic Entertainment Expo, upon which the Naughty Dog logo, in violation of the contract between Naughty Dog and Universal Interactive, was omitted. In response, Jason Rubin drafted and printed 1,000 copies of a document entitled "Naughty Dog, creator and developer of Crash Bandicoot" to hand out in front of the Crash Bandicoot display at the Electronic Entertainment Expo. Beforehand, Rubin passed out the flyers "for review" to Universal Interactive, angering its president. Crash Bandicoot was first shown at the Electronic Entertainment Expo on May 1996 and was met with enthusiastic reactions.
