 The team created the franchise's eleventh film, titled simply Star Trek, releasing it in May 2009. The film featured a new cast portraying the crew of the original show. Star Trek was a prequel of the original series set in an alternate timeline. This gave the film and future sequels to it freedom from the need to conform to the franchise's canonical timeline. The eleventh Star Trek film's marketing campaign targeted non-fans, even stating in the film's advertisements that "this is not your father's Star Trek".
