 The book is divided into ten subject-related chapters. The first chapter provides an introduction to how Stursberg entered the CBC scene, how he viewed his role replacing the retiring Harold Redekopp as the executive vice president in charge of English services, and previews what challenges he would encounter. The second chapter covers his experience entering CBC senior management amid contract negotiations with its union, the resulting lock out during summer 2005, and the relations between what he labeled the Gang of Four (senior management) and the Central Committee (union representatives). In the third chapter, Entertainment, he explains his plan for re-orienting CBC television towards entertainment which would use audience numbers to gauge success. He cancelled critically acclaimed shows (Da Vinci's City Hall, This Is Wonderland, and Opening Night) which had low ratings and ordered what he expected would be more audience-friendly shows. Beginning in summer 2006, the first new show under Stursberg's strategy, The One, received very low ratings and was quickly cancelled. That Autumn's schedule, though, was successful, introducing Little Mosque on the Prairie, The Tudors, Heartland. The nest year's schedule introduced the successful The Border and Being Erica but also the unsuccessful MVP and jPod. Strusberg's move of Marketplace to Friday nights resulted in higher ratings but his plan to move The National to 11pm was denied by the CBC board of directors. In the fourth chapter, The French, he details his relationship with his French counterpart, the style differences between English and French television shows, the disproportionate funding given to the French services, and the lack of CBC Board members who can understand French. As a means of trying to bridge the two cultures, he ordered English versions of the popular Quebec shows Rumours and Sophie but both received low ratings in English Canada.
