 The accompanying music video for the song was the first music video to be created on live television. It was recorded during the 2016 Grammy Awards'commercial break and directed by Stefani's longtime collaborator and friend Sophie Muller. On February 16, 2016, the finished project was posted on Vevo. The project was co-funded by Target which had exclusive rights to release the deluxe edition of This Is What the Truth Feels Like on March 18, 2016. A crew of over 250 workers set up a 32,000 sq. ft. studio in Burbank, California to shoot the video, while a creative team of 17, including Stefani, came up with various concepts and scenes for the video.
