 The video was reviewed by four critics from Idolator website. Robbie Daw from the website gave it 9 out of 10 saying that "this is actually Madge ’ s best music video since 'Hung Up', not to mention her greatest single choice since that time period." They complimented her onscreen Stevie Nicks like look, and described her as "a gorgeous vampire pirate witchy-wench". However, Mike Wass from Idolator negative critiqued the video, calling it a "ham-fisted embarrassment complete with lame special effects, an unnecessary celebrity appearance and the most awkward dance scene of all time." Sal Cinquemani from Slant Magazine called the video "campy", while describing it as a "cautionery tale" comparable with the singer's cancelled video for 2003 single, "American Life". He criticized the overall execution of the clip, saying that "In another director's hands (like, say, M's friend and frequent collaborator Steven Klein),' Ghosttown ' might have been more than just ridiculous, glorified ruin porn, but at least there are no zombies."
