 The Search for Spock was not heavily marketed. Among the promotional merchandise created for the film's release were Search for Spock-branded calendars and glasses sold at Taco Bell. A novelization (ISBN 0-671-49500-3) was also released, and reached second place on The New York Times paperback bestsellers list. President Ronald Reagan screened the film for friends during a weekend away from the White House in 1984, spent with White House staff chief Mike Deaver and the president's own close friend Senator Paul Laxalt. Reagan wrote of the film: "It wasn 't too good."
