 Rosenberg gave Kahn one day to write a treatment, which Kahn finished in 45 minutes. He filmed Eminem's and Rihanna's parts on July 20, 2010; scenes with Fox and Monaghan were shot three days later. By July 24, 2010, they finished the shoot. Kahn confirmed the completion of the director's cut the next day. He said Fox's involvement made the video powerful, commenting for Vibe:
