 Johansson also campaigned for Democratic candidate Barack Obama: Her efforts included appearances in Iowa during January 2008, where her efforts were targeted at younger voters; an appearance at Cornell College; and a speaking engagement at Carleton College in Northfield, Minnesota on Super Tuesday, 2008. Johansson appeared in the 2008 music video for The Black Eyed Peas front man will.i.am's song, "Yes We Can", directed by Jesse Dylan, a song inspired by Obama's speech following the 2008 New Hampshire primary. On February 7, 2012, Johansson and Anna Wintour hosted a fashion launch of pro-Obama clothing, bags and accessories, with proceeds going to the President's re-election campaign. She addressed voters at the Democratic National Convention on September 6, 2012, calling for President Obama's reelection and for more engagement from young voters. She specifically encouraged women to vote for Obama and condemned Mitt Romney for his opposition to Planned Parenthood.
