 Vikram has promoted various social causes and appeared as the Youth Envoy for the United Nations Human Settlements Programme in 2011. He has been a brand ambassador of Sanjeevani Trust and a school for special children, Vidya Sudha, which he stayed at during the making of Deiva Thirumagal as well as having long-term associations with the Kasi Eye Care and running his own welfare association through the Vikram Foundation. In 2016, he produced and directed the video to the flood relief anthem, Spirit of Chennai, as a tribute to the city's volunteers following the 2015 South Indian floods.
