 The building remained the headquarters of Cunard until the 1960s, when they decided to relocate their UK operations to Southampton on England's south coast and their global headquarters to New York. Cunard subsequently sold the building to Prudential plc in 1969. In 1965 the Cunard Building was awarded Grade II * listed building status by the English Heritage. Initially, it was listed together with the Liver Building and Port of Liverpool Building under Pier Head, but in 1985 each building gained its own listing. In November 2001 the building was sold to the Merseyside Pension Fund, an organisation that provides pension services to public sector workers in Liverpool. Today, the building provides a range of office accommodation for a variety of public and private sector organisations, including Government Office North West. In November 2008 it was announced that the building managers had appointed the local architects firm Buttress Fuller Alsop Williams to draw up a conservation plan to preserve the building. The plan involved collaboration with English Heritage and the Local Authority Conservation Officer and would be used to control any modification and repairs made to the building.
