 In August 2010, it was reported that Paramount Pictures and Marvel Studios were planning to start shooting in February. Simultaneously, it was declared that the film would be shot in 3D, although Mark Ruffalo later tweeted that this was not the case. In October 2010, Grumman Studios in Bethpage, New York and the Steiner Studios in Brooklyn, New York City, were announced as filming locations, with set construction slated to begin in November, but as Whedon later explained, "Originally we were supposed to be in Los Angeles, then for a short period we were supposed to be in New York, and then somehow we ended up in Albuquerque." Also that October, Walt Disney Studios agreed to pay Paramount at least $ 115 million for the worldwide distribution rights to Iron Man 3 and The Avengers. The deal also allowed Paramount to continue to collect the 8 percent box office fee it would have earned for distributing the film and a marquee credit — placement of the company's production logo on marketing materials and the film's opening titles. As a result, the onscreen production credit reads "Marvel Studios presents in association with Paramount Pictures" though the film is solely owned, distributed, financed, and marketed by Disney. Paramount's Epix retained pay TV rights.
