 To help attract new members, in the summer Topolosky started a recruitment campaign, placing an advertisement in the New York newspaper The Jewish Week, and re-designing Beth Israel's website. The campaign's tagline was "If you believe in the ability to destroy, you can believe in the ability to rebuild", a saying of Rebbe Nachman of Breslov, and by the end of October ten new members had joined. However, while all New Orleans synagogues lost membership after Katrina, as of 2007, Beth Israel was the only New Orleans synagogue that had not re-opened in its former location.
