 While campaigning in the general election, Daniels visited all 92 counties at least three times. He traveled in a donated white RV nicknamed "RV-1" and covered with signatures of supporters and his campaign slogan, "My Man Mitch." "My Man Mitch" was a reference to a phrase once used by President George W. Bush to refer to Daniels. Bush campaigned with Daniels on two occasions, as Daniels hoped that Bush's popularity would help him secure a win. In his many public stops, he frequently used the phrase "every garden needs weeding every sixteen years or so"; it had been 16 years since Indiana had had a Republican governor. His opponent in the general election was the incumbent, Joe Kernan, who had succeeded to the office upon the death of Frank O'Bannon. Campaign ads by Kernan and the Democratic Party attempted to tie Daniels to number of issues — his jail time for marijuana use; a stock sale leading to speculations of insider trading; and, because of his role at Eli Lilly, the high cost of prescription drugs. The 2004 election was the costliest in Indiana history, up until that time, with the candidates spending a combined US $ 23 million. Daniels won the election, garnering about 53 % of the vote compared to Kernan's 46 %. Kernan was the first incumbent governor to lose an election in Indiana since 1892.
