 In September 2012, Reuters published an opinion / editorial article where it claimed that General Motors, nearly two years after the introduction of the car, was losing US $ 49,000 on each Volt it built. The article concluded that the Volt is "over-engineered and over-priced" and that its technological complexity has put off many prospective buyers, due to fears the car may be unreliable. GM executives replied that Reuters'estimates were significantly flawed as they also allocated the vehicle's research and development program costs only against the number of Volts sold in the United States (as of August 2012), instead of spreading the total costs over the entire lifetime of the model, as well as including those units sold in Europe and other countries. GM explained that the investments will pay off once the innovative technologies of the Volt are applied across multiple current and future products.
