 The music video was directed by Marco Puig and filmed in a desert near Los Angeles, California. The video premiered first on AOL's PopEater on November 6, 2009. Allen told Billboard magazine, "The video looks great. It was really fun shooting it-we shot it from 8 p.m. until 8 a.m. so it was an all-night thing with no breaks. [The shoot was] set up like a digital clock, but it's huge, it's this monstrous thing-like 25 feet tall and who knows how long. I get to hold a flare, which was pretty cool. I ended up throwing it at people on set."
