 During September 2008, Ferraro gained attention yet again after the announcement of Sarah Palin as the Republican vice-presidential nominee, the first such major party bid for a woman since her own in 1984. Palin mentioned Ferraro as well as Clinton as forerunners in her introductory appearance. In reaction to the nomination, Ferraro said, "It's great to be the first, but I don't want to be the only. And so now it is wonderful to see a woman on a national ticket." Ferraro speculated that the pick might win Republican presidential nominee John McCain the election, but said that she was supporting Obama now due to his running mate selection of Joe Biden having resolved her concerns about Obama's lack of experience in certain areas. Ferraro criticized the media's scrutiny of Palin's background and family as gender-based and saw parallels with how she was treated by the media during her own run; a University of Alabama study also found that media framing of Ferraro and Palin was similar and often revolved around their nominations being political gambles. A Newsweek cover story detected a change in how women voters responded to a female vice presidential candidate from Ferraro's time to Palin's, but Ferraro correctly predicted that the bounce that McCain received from the Palin pick would dissipate. In a friendly joint retrospective of her 1984 debate with George H. W. Bush, Ferraro said she had had more national issues experience in 1984 than Palin did now, but that it was important that Palin make a good showing in her vice presidential debate so that "little girls [could] see someone there who can stand toe to toe with [Biden]." McCain and Palin ended up losing, but regardless of the 1984 or 2008 election result, Ferraro said that "Every time a woman runs, women win." Ferraro made a joint appearance with Palin on Fox News during the network's election-night coverage of the 2010 midterms.
