 The success of the games revived the popularity of the Pokémon brand. George Harrison, then Nintendo of America's vice president of marketing, noted that the games were attracting "players of all ages" — from younger children to "grown men and women" and older players who "played the original Pokémon games". As a result, Pokémon USA opened a temporary boutique in the Times Square Toys "R" Us that sold exclusively Pokémon licensed merchandise including Jakks Pacific-created action figures, plush toys, backpacks, and clothing. Ronald Boire, president of Toys "R" Us, stated that the store planned to open temporary boutiques in all 585 of its domestic locations. Other Pokémon merchandise includes a BattleDome Playset and a talking Pokédex. Additionally, Pokémon USA partnered with Burger King in 2008 to launch a promotional campaign in which Burger King included exclusive Pokémon trading cards and accessories with Kids Meals. The promotion lasted from July 7 to August 3 in the United States and continued through the fall internationally.
