 Seeing the continued success of Pokémon and Magic: The Gathering, the game and toy giant Hasbro bought Wizards of the Coast in September 1999, for about US $ 325 million. Hasbro had expressed interest in purchasing Wizards of the Coast as early as 1994, and had been further impressed after the success of its Pokémon game. Avalon Hill was made a division of Wizards of the Coast, in late 1999; the company had been purchased by Hasbro in the summer of 1998.
