 In 2006, Canterbury City Council began a public consultation to discuss the regeneration. A concern raised by the council is that the shopping centre is incoherent and fails to attract the tourists that come for the seafront. Other issues raised are the lack of holiday accommodation, car parks and clear pedestrian routes between the three main attractions in the town: the seafront, Memorial park and shopping centre. The council is considering relocating the sports centre from the pier and replacing it with other tourist attractions.
