 Viralheat is a social media management tool with features for account management, monitoring, analytics and publishing. It tracks the number of mentions an individual or company receives on digital properties and analyzes factors such as influence, sentiment and language. The influence of a Twitter handle is measured based on followers, mentions, and retweets Sentiment is assessed as positive, negative or neutral. Viralheat's Human Intent tool labels social media participants as leads if it assesses that they are likely to consider purchasing a corresponding product. The software's analytics and monitoring can be filtered by location. Data from Viralheat can be exported into PDF files, Excel spreadsheets or onto a publicly available dashboard.
