 "Spotlight" was featured in the last of a series of Japanese TV commercials Madonna filmed for electronics company Mitsubishi. The commercial promoted their VCR model F-5.3. In the commercial, Madonna was featured as coming out of a car and sitting down on a sofa, while watching a film on the VCR, as "Spotlight" is played in the background. The song was also used as cross-promotion for the Japanese leg of her 1987 Who's That Girl World Tour under the campaign name of "Dreams Come True".
