 The song is sung from a first person viewpoint, allowing an audience to "internalize" the message — which involves everybody — by singing the word "we" together. "Send It On" commences with acoustic guitars and then transitioning to violins. Miley Cyrus and Nick Jonas together sing the first verse, "A word ’ s just a word till you mean what you say." Then the two sing the first chorus together. Demi Lovato and Joe Jonas then sing main lines of the second verse with the other group (Miley Cyrus and Nick Jonas) singing, "If we take the chances to change circumstances." Then, Selena Gomez and Kevin Jonas also join in the second chorus and sing the third verse. For the rest of the song the six of them sing. The overall theme and message of the song is to encourage to pass on the environmental pledge; this can be heavily interpreted from the lines: "Just one spark starts a fire."
