 In July 2009, the song was offered as a free download on Kesha's MySpace page for over a month before its official sale release. The song was later released to iTunes on August 7, 2009, and on August 25, 2009, in the United States. Barry Weiss of RCA / Jive Label Group relied on a similar marketing scheme to that of Britney Spears' in 1999 when choosing to give the song away for free. The song's marketing relied heavily on radio once she had achieved a strong online interest, but its radio release was delayed until October in order to capitalize on social media's interest in her. After spreading the song quickly topped iTunes charts.
