 Rob Enderle, a Silicon Valley tech analyst, also echoed Ezarik's environmental activism, saying, "AT & T should get a new tagline – use AT & T, kill a tree." The USA Today story was also titled "How many trees did your iPhone bill kill?" According to blogger Muhammad Saleem, Apple's aim to have 10 million iPhone users by the end of 2008 would require the logging of about 74,535 trees annually, assuming an average 100-page monthly bill. An editorial in The Blade, an independent newspaper in Toledo, Ohio, called the detailed billing "absurd and environmentally wasteful".
