 On 12 February 2014, Channel 5 confirmed to Broadcast magazine that it was in the process of filming a similar documentary, provisionally titled Living on the Social, in which individuals and families would discuss their lives on welfare. The Hull Daily Mail reported in March that Channel 5 were looking at Hull as a potential location for the series, but that the city council had urged residents not to participate. The Yorkshire Post reported a similar approach to residents in Bridlington in April. Love Productions also announced plans for Famous, Rich and Hungry, a two-part documentary for the BBC's Sport Relief that would see celebrities spending time with families experiencing food poverty in order to explore the issue.
