 In 1999, the PTC launched a campaign against the World Wrestling Federation (WWF), now World Wrestling Entertainment (WWE), complaining that their SmackDown! program contained levels of sexuality and violence unbecoming prime time programming. In the campaign, Bozell said that four children had been killed by peers emulating professional wrestling moves learned from the program. With these allegations, Bozell and various PTC members began meeting with representatives of the advertising departments of various companies that advertised on SmackDown! to persuade them to withdraw sponsorship. The PTC also suggested that between 30 and 40 advertisers had pulled their commercials from WWF programming, an assertion that was not true.
