 The song was inspired by Max Bell, a writer for LA Weekly who referred to Tech N9ne's Paid Dues performance as "gimmicky and redundant". He would later thank the writer during an interview, for giving him the inspiration to make the song. The song details each rapper's disdain for media criticism, as they address the critics and journalists that write about their music. Both artists rap with rapid-fire, aggressive verses, while Wrekonize and Bernz of ¡ Mayday! and Kendall Morgan both sing the song's chorus.
