 To promote the album as well as draw interest for Bieber's then-upcoming 3D film, Justin Bieber: Never Say Never, Bieber shot an alternate music video for the acoustic version of the song, "Never Say Never." The video premiered during Game 3 of the 2010 World Series, and in the clip, the singer dons apparel from both teams. Bieber performed "Pray" for the first time at the 2010 American Music Awards. The performance opened with Bieber sitting playing the piano while singing. Midway through the performance Bieber arose from the piano and took center stage; he was accompanied by a choir singing background vocals. The performance was ended with Bieber kneeling singing the song's title, the performance was greeted by standing ovation from the audience. After originally being sold only at Walmart and Sam's Club first, the album was released on iTunes on February 11, 2011, accompanying the release of Justin Bieber: Never Say Never, and preceding the release of Never Say Never – The Remixes.
