 The success of the series led to its becoming the first in a series of West End themed talent contests produced by the BBC in collaboration with Lloyd Webber. 2007 saw Any Dream Will Do search for a new male lead to play Joseph for a production of Lloyd Webber's and Tim Rice's Joseph and the Amazing Technicolor Dreamcoat. This was followed in 2008 by I 'd Do Anything, which sought a lead to play Nancy and three young performers to play the lead in a production of the musical Oliver !. In 2010, Over the Rainbow cast Dorothy and a dog to play Toto in the forthcoming stage production of the 1939 film The Wizard of Oz. The BBC also collaborated with Lloyd Webber to find a performer for Britain's entry into the Eurovision Song Contest 2009 through Eurovision: Your Country Needs You.
