 Minogue's close friend and stylist William Baker, collaborated with graphic designer Tony Hung to create the artwork's concept of electro-minimalism. On the cover, which was photographed by Vincent Peters, Minogue is seen "bound by a microphone cord, literally tied to her craft" and dressed in white leotard designed by Fee Doran, under the label of Mrs Jones, and shoes made by Manolo Blahnik. In her 2012 fashion retrospective book Kylie / Fashion, Minogue commented on the album's theme, saying: "The whole campaign was so strong, sure, ice cool. Willie's [William's] styling was incredible and [Peters'] photography made for a second amazing album cover with him." A new cover was issued for the US version of the album and features a close-up of Minogue biting on a bracelet. The US version cover also served as the cover for second single of the album, "In Your Eyes".
