 Frank Rich referenced truthiness again in The New York Times in 2008, describing the strategy of John McCain's presidential campaign as being "to envelop the entire presidential race in a thick fog of truthiness", Rich explained that the campaign was based on truthiness because "McCain, Sarah Palin and their surrogates keep repeating the same lies over and over not just to smear their opponents and not just to mask their own record. Their larger aim is to construct a bogus alternative reality so relentless it can overwhelm any haphazard journalistic stabs at puncturing it." Rich also noted, "You know the press is impotent at unmasking this truthiness when the hardest-hitting interrogation McCain has yet faced on television came on' The View '. Barbara Walters and Joy Behar called him on several falsehoods, including his endlessly repeated fantasy that Palin opposed earmarks for Alaska. Behar used the word' lies' to his face."
