 On September 18, 2013, the band released Lightning Bolt's second single, "Sirens", and put online a short documentary directed by Danny Clinch where the bandmembers discussed the new album with friends Carrie Brownstein, Judd Apatow, Mark Richards and Steve Gleason. Ament suggested the concept of the video inspired by the Vanity Fair Comedy Issue, thinking it would be a variant on traditional press interviews. On September 23, 2013, the music video was released for "Sirens", also directed by Clinch. A special listening party with fans was held by Sirius XM at Seattle's Studio X eleven days before the album's release. Monkeywrench Records and Republic Records sent the album's title track, "Lightning Bolt" to mainstream rock and modern rock radio on March 4, 2014 as the album's third single.
