 It contested the 2008 provincial election under the Wildrose Alliance banner, and was able to capture seven percent of the popular vote but failed to hold its single seat in the Legislative Assembly. Support for the party rose sharply in 2009 as voters grew increasingly frustrated with the Progressive Conservative (PC) government, resulting in a surprise win by outgoing leader Paul Hinman in an October by-election. In the fall of 2009 Danielle Smith was elected as leader and by December the Wildrose was leading provincial opinion polls ahead of both the governing PCs and the opposition Liberals. Wildrose's caucus grew to four members in 2010, after two former PC members of the Legislative Assembly defected in January and an independent MLA joined the party in June of that year.
