 Jean-Louis Cormier, who was given the ring name Rudy Kay because he resembled a retired wrestler who had used the same name, spent much of his career balancing his roles as promoter and wrestler. He helped found the ESA in 1969 and operated shows under the title International Wrestling (IW). He won five tag team championships while teaming with The Beast and held two titles as a singles wrestler. He retired from active competition in 1982 and died of septicemia on May 25, 2008.
