 Between 1941 and 1946, the United States Department of the Treasury conducted eight War Loan Drives to promote the sale of war bonds to finance America's World War II efforts. The government used several forms of solicitation, advertising, and marketing, such as aircraft carrier exhibits. For the Seventh War Loan Drive, they used direct appeals from all five-star generals and admirals (George Marshall, Dwight Eisenhower, Douglas MacArthur, Jackson D. Arnold, Ernest King, Chester W. Nimitz, and William D. Leahy), and used a commemorative bond image of Franklin Delano Roosevelt in the Eighth War Loan Drive. The marketing attempts were quite varied even within a single War Loan Drive.
