 In November 2009, it was announced that actor James Franco would guest star on 30 Rock as himself, and would carry on a fake romance with Jenna Maroney (Krakowski), in a scheme concocted by their respective agents. Two months earlier, series creator, executive producer and lead actress Tina Fey revealed Jenna's plot to Entertainment Weekly, but did not divulged Franco's name. In an April 2010 interview with Zap2it, Carlock revealed that "one of the things" the staff looked forward to in the fourth season was Jenna's storyline here, and said her "emotional realization" that she wants more than a fake relationship with Franco was "a cool turn for that character after three years of thinking that all she wants is to have her picture in the paper and have her hair look good."
