 Casablanca Records commissioned a music video to be directed by Jake Nava, who previously worked in the same year with Britney Spears on her music video for "My Prerogative" (2004). The music video for "Rumors" premiered on October 14, 2004 and October 20, 2004 through Disney Channel and MTV. In the beginning of the video, Lohan is followed by paparazzi as she is entering her car. It is revealed that this is a Lindsay-look-alike, and that the real Lohan is entering another car to go to a club. The car comes to a stop, and she then steps into an elevator and sings the first verse of the song, while she is filmed by a CCTV camera in the elevator. The next sequence shows her running through a hallway, dressed up, before getting into the club. There, she dances in the crowd, where she takes a picture of one of the paparazzi herself to get back at him. In the next sequence, she is walking slowly through the club where she finds the man who seems to be her boyfriend. She takes a seat next to her lover and they begin kissing and touching each other, all the while being constantly filmed by cameras in the club. While Lohan sings the second chorus, she is trapped in a cage in the middle of the club and the whole crowd is watching her. After this Lohan is shown dancing in the club with her friends. At the end of the music video Lohan and her friends enter the top of a high-rise and perform a dance routine while helicopters are circling around them. Finally Lohan gets into a helicopter and escapes. In the end, she throws her camera away with all the pictures taken of her.
