 Generally, Joseph's music gets airplay in the adult contemporary, smooth jazz, easy listening, and beautiful music radio formats, and while some is classified in the new age genre, he considers contemporary instrumental to fit his style of playing the best. In discussing Rapture, John Blake of The Atlanta Journal notes that often new age music sounds as if it should be played in a supermarket. The songs can sound like musical cotton candy — soft, airy and ultimately uninteresting. "For the most part, Bradley's music doesn 't make that mistake." "The music is cinematic, filled with introspective piano solos, swelling violins, and a hypnotic song pacing that allows the listener to daydream." Along the same line, Michael Debbage of Mainly Piano says that Rapture almost single-handedly gave a sense of hope that there was much more that the New Age genre could offer. Cicily Janus remarks that, "Although Bradley has been, at times, pigeon holed into an offshoot of jazz, his message through his music is universal in its appeal and soothing qualities."
