 A "sneak peek screening" of The Amazing Spider-Man was held on February 6, 2012 in 13 cities internationally: Berlin, London, Los Angeles, Madrid, Mexico City, Moscow, New York City, Paris, Rio de Janeiro, Rome, Seoul, Sydney and Tokyo. On January 8, 2012, the Spider-Man logo appeared on some of the world's most iconic buildings, such as the Sydney Opera House, the Colosseum of Rome, the Kremlin in Moscow and the Arc de Triomphe in Paris. The screening revealed a second trailer in 3D, which thereafter appeared online. Glen Levy of Time magazine felt that the trailer's "dialogue goes hand in hand with the action, rather than be dominated by it" and that the action scenes from the film looked "polished and slick". The special screening included an eight and a half minute extended trailer. Scott Mantz of Access Hollywood felt that the extended footage seemed is edgier and more character-driven and that "the Lizard looks like a great villain". Peter Sciretta of / Film said that the trailers had left him "impressed" and had captured a feeling of dark naturalism alongside Spider-Man's trademark wisecracking. With the second official trailer and the sizzle reel, Webb felt that it was important to provide a more specific idea of the film, such as showcasing Peter and Gwen's relationship and the visual effects, just to display the attitude of the film that he and the crew were trying to create. On February 7, 2012 it was reported that the latest official trailer revealed a link to the viral marketing internet site for the film.
