 Bolstered by publicity stunts, Land of the Soviets was a commercial success in Belgium, and also witnessed serialisation in France and Switzerland. Hergé continued The Adventures of Tintin with Tintin in the Congo, and the series became a defining part of the Franco-Belgian comics tradition. Damage to the original plates prevented republication of the book for several decades, while Hergé later expressed embarrassment at the crudeness of the work. As he began to redraw his earlier Adventures in second, colour versions from 1942 onward, he decided against doing so for Land of the Soviets; it is the only completed Tintin story not to have appeared in colour. Growing demand among fans of the series resulted in the production of unauthorised copies of the book in the 1960s, with the first officially sanctioned republication appearing in 1969, after which it was translated into several other languages, including English. Critical reception of the work has been largely negative, with commentators on The Adventures of Tintin describing it as one of Hergé's weakest works.
