 During the event, WWE announced that its attendance was 14,815. It was later reported that 12,000 attendees had paid, earning WWE $ 750,000. The event drew 195,000 pay-per-view purchases, which was an increase of 18.2 % from the 165,000 of the previous year's event. This contributed to WWE's PPV revenue of $ 15.8 million for the third quarter of 2011 compared with $ 13.6 million for the third quarter of 2010. The 2012 Money in the Bank event received 188,000 purchases, a drop of 3.6 %.
