 Grand Theft Auto III features about three-and-a-half hours of in-game radio material. For the music, the team sought a broad diversity, to recreate the real sensation of skipping through radio stations, reflecting the gangster movie culture invoked by the game. The team used the talk radio stations to add character to the city, and provide a "unique take on American life"; Sam Houser described it as "a very iconoclastic look at America". The team used real DJs to portray those on the radio. In doing so, the team wrote unusual dialogue for the DJs, seeking the effect of "high production values and absurd content". Music director Craig Conner assembled the assets of the radio station — music, advertisements, DJ dialogue, station imaging.
