 There are two big markets. There is the hobbyist and the man in the street. The hobbyist was a dead certainty. We knew we could sell to him because we have so much experience of it and we were offering a better product. The much less certain prospect was the man in the street. There the view was that if we offered him a computer plus a self-training book at a keen enough price he would buy by mail order – which, of course, he has.
