 Named after Henry Ford's son, Edsel Ford, the Edsel made its debut as a separate car division on September 4, 1957, for the 1958 model year. The front grill was said by critics to look like "an Oldsmobile sucking on a lemon". It ended up being a marketing blunder that not only cost Ford almost $ 250 million ($ 2169 million in 2013 dollars), but also turned the word Edsel into an enduring metaphor for failure. The car sold poorly and production for the final 1960 model year had ceased by November 1959.
