 In an interview with ABC News, Esch and Lefkow stated that they came up with the original idea for bacon products and their first invention, Bacon Salt, while making a joke about the subject over a meal at a diner. The money for their startup came from the $ 5000 that Lefkow had obtained while on America's Funniest Home Videos. The idea to make bacon spreadable came from a customer's request. Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and used social networking sites to raise awareness of their company.
