 Snow Prince had its first special screening in Flanders, Belgium, where the novel A Dog of Flanders was set. This was the first time lead actor Shintaro Morimoto traveled overseas, and he said that, "My heart was beating very fast, but seeing the audience response, I gained more confidence in this film". Morimoto became the spokesperson for the Flanders government's tourism board because he was the lead actor of the film. Snow Prince was then shown in Hawaii, where it made its film festival debut at the Hawaii International Film Festival (HIFF) on 20 October 2009.
