 On March 1, 2012, Bieber was featured as a guest on The Ellen DeGeneres Show, where he announced that the song would be officially released on March 26. He said, "My big announcement is that on March 26, my first single is coming out and it's called' Boyfriend. 'The song, it's basically I 'm talking to this girl, [saying] if I was your boyfriend, I would never let you go. We wrote it, and the verses I'm talking / rapping and then on the hook I 'm singing. It's a really awesome song." Bieber also previewed the song's introduction on the show. Through his Twitter account, the singer released a poll in which fans were allowed to choose between two artworks for the single. Jessica Sager of Pop Crush noted that Bieber sports a mature look on both covers, using Elvis Presley's hair style and wearing a white t-shirt underneath a short sleeved, navy and white plaid button down with a thin chain necklace. The winning artwork was revealed on March 19, 2012.
