 In September 2009, Sony launched "This-Is-It-Fans.com", which allowed fans to sign up for an 'alert' so that they can be able to take part in 'Michael Jackson's This Is It mosaic ', in which fans could upload photos to the website, beginning September 21 and running to September 30, and the completed mosaic would be posted online on October 22, six days before the film's release. On September 24, 2009, MTV announced, after the success the project proved with New Moon, that they will allow MTV registered users, to "watch and comment on any scene in the film's already released trailer". MTV described the project as " essentially [being] an in-video graphical overlay that allows users to comment on the video as it plays and review comments from other users.
