 Who's Your City? was intended to be a self-help book, based on scholarly research and an academic theory, that provided a reader the mental framework necessary to match their personality and life situation with the optimum city to reside. Florida drew upon his past research on the geographical aspects of wealth generation and locational decisions of members of the creative class, as well as theories and opinions of other academics, like Jane Jacobs, and even those who have been critical of Florida's work, like Tim Harford. New research included a psychological aspect to his theory. Maps, graphs, tables, and indices illustrate the text. The book has been described as having a "lighthearted tone ... [that] doesn 't always work", "earnest ... [with] forced exuberance", and wandering from a broad "discussion of the world economy to home-buying advice". Doron Taussig of Washington Monthly described the book as a hybrid between "academic form" and "professional-advice-giving". Several reviewers noted that while a popular audience is the target, the book is also of interest to professionals or students of the topic.
