 Each of the band members kept in touch with their fans by keeping track of their recording sessions online at the official website's studio diary. In addition, guitarist Antti Kokko videotaped the recording and photo shoot sessions. Seven videos were posted online during the months leading up to the album's release. Promotion for the album was otherwise minimal. There were no official singles, but the track "Bullets Are Blind" was released on a 2-CD compilation included with Soundi magazine's 35th anniversary issue, and a music video to the album's title track was produced and posted online.
