 Larry Hurwitz owned and operated the Starry Night nightclub in the building from 1982 through 1991. The venue had a capacity of less than 1,000 people. In the 1980s, the Starry Night hosted musical acts including Animotion, Nu Shooz, and the Crazy 8s. Hurwitz sold the Starry Night in February 1991, claiming he had "lost the support of the local music industry". The transfer in ownership resulted in a name change to Roseland Theater. In 1992, Roseland's manager for the new owners, Oregon Theater Management, said the name was changed to disassociate from Hurwitz's business and reputation.
