 The tone of the Seattle campaign against Initiative Thirteen was different from those in Miami and St. Paul; it focused consistently on privacy and civil rights. Instead of educating the public about different subcultures in the gay community, they printed effective posters showing an eye peeping through a keyhole and a family living in a fishbowl. High-profile liberal figures, labor unions, and other large organizations including the Church Council of Greater Seattle opposed Initiative Thirteen. David Estes did not have the enthusiasm and momentum modeled by Bryant and other communities though his campaign used many of their tactics. On election day, Initiative Thirteen was rejected by 63 %.
