 The cultural heritage program of South Korea is generally considered a success both by academics and the public, however, a few issues remain to be addressed. One of them is the selection process of the "holders", as the prestige and state support of the position creates high competition between folk artists to be selected. According to Choi Sung-ja, a member of the Intangible Cultural Heritage Subcommittee, the intangible cultural heritage program should not be tied exclusively to the existence of "holders", and a less subjective selection process should be introduced. Since 2009 the CHA changed its selection process by involving academic professionals to introduce a more objective evaluation system of "holders".
