 Savoy Brands International handled South American distribution, involving 750,000 retail outlets in Argentina, Chile, Peru, Guatemala, Honduras, Panama, Venezuela, Ecuador and Columbia. Turner debuted Quest at a cocktail party for the European Licensing Fair in late 1996, and released merchandise in Europe through 90,000 retail outlets over the next six months. Copyright Promotions Licensing Group handled lincensing in the United Kingdom. Turner ensured that the license agreements forbade retailers from discounting Quest items. The size of the marketing initiative left one newspaper reviewer wondering, "are [the Quests] back because they 're too cool to die, or because they're too well known to be squandered as a licensing product?" Turner worried that the promotion might over-hype the brand, and timed commercial roll-outs over the life of the show. H-B chief Fred Seibert expected high sales and success:
