 Lewis performed "I Am" for the first time during a live showcase at the Hospital Club in London on 14 April 2015. The singer premiered four other tracks from I Am including "Ladders", "I Got You", "Thank You" and "Fire Under My Feet". Stefan Kyriazis of the Daily Star described "I Am" and "Ladders" as "instant crowd pleasers". Lewis later performed the track live on The National Lottery: In It to Win It on 12 September 2015, and again the following day at the BBC's Radio 2 Live in Hyde Park festival. The set-list also included performances of "Better in Time", "Bleeding Love", "Run", "Fire Under My Feet" and "I Got You". "I Am" is included as the opening song on her 2016 concert tour of the same name.
