 At the 2010 San Diego Comic-Con International, some footage that had been shot in the previous week was shown at the San Diego Convention Center. The first television advertisement aired during Super Bowl XLV on the Fox network in the United States. Paramount paid $ 3 million to run the 30-second advertisement. The first full trailer was released in March 2011. In May 2011, the USO girls from the film performed aboard the USS Intrepid at the Intrepid Sea-Air-Space Museum as a part of the 2011 Fleet Week celebration in New York City. In June 2011, Dunkin 'Donuts and Baskin-Robbins teamed with Marvel to search for real-life super-soldiers. The contest sought nominations for veterans or active U.S. servicepersons making a difference where they live or serve. In July 2011, Paramount Pictures promoted the film during an Independence Day celebration hosted by the Chicago White Sox. Promotional partners include Harley-Davidson, Dunkin' Donuts and Baskin-Robbins.
