 The popularity of SpongeBob SquarePants inspired merchandise from T-shirts to posters. It was reported that the franchise generated an estimated $ 8 billion merchandising revenue for Nickelodeon. It is also the most distributed property of MTV Networks. SpongeBob is viewed in 170 countries speaking 24 languages, and has also become "a killer merchandising app". The title character and his friends have been used as a theme for special editions of well-known family board games, including Monopoly, Life, and Operation, as well as a SpongeBob SquarePants edition of Ants in the Pants, and Yahtzee.
