 On 9 May 2014, Anton Attard, CEO of the host broadcaster, revealed the Junior Eurovision Song Contest 2014 logo and slogan. The slogan was "# together", while the logo was inspired by the Maltese cross. Each of its coloured segments represented a feature of Malta: Sand, Sea, Stone, Grass, Sky, Dusk and Sunset. The postcards included a theme of "extreme sports", and were partially filmed at the SmartCity Malta complex.
