 The music video for "Superpower" was directed by Jonas Åkerlund. It was filmed in Los Angeles in a former shopping mall which was converted to a film set. The singer was spotted by media on November 12, 2013 on the location set wearing a Louis Vuitton ski mask while filming the video. Beyoncé does not lip-sync or dance during the video. During an interview, she explained that "Superpower" was a song which "you can just put on repeat and put you in this trance, which is why I didn 't want to perform it in the video". With that being said, she wanted to focus on slow motion shots of "really powerful imagery". It features former Destiny's Child members Kelly Rowland and Michelle Williams as well as Pharrell Williams, Luke James and Les Twins. The director said that it was a "spontaneous decision" to include them in the video; Frank Ocean was also originally planned to appear. Åkerlund elaborated on the video:
