 The West Pier Trust now owns the pier and has proposed various plans to renovate it. Some schemes have been opposed by local residents and the owners of the nearby Palace Pier, who have claimed unfair competition. The pier gradually collapsed during the early 21st century. Major sections collapsed in late 2002, and two fires in March and May 2003 left little of the original structure. Subsequently, English Heritage declared it to be beyond repair. Structured demolition took place in 2010 to make way for the observation tower i360; further structural damage from storms has occurred since.
