 In 1979, a Michigan State University student, James Dallas Egbert III, allegedly disappeared into the school's steam tunnels while playing a live-action version of D & D. As a result, negative mainstream media attention focused on D & D as the cause. In 1982, Patricia Pulling's son killed himself. Blaming D & D for her son's suicide, Pulling formed an organization named B.A.D.D. (Bothered About Dungeons & Dragons) to attack the game and the company that produced it. Gygax defended the game on a segment of 60 Minutes, which aired in 1985. When death threats started arriving at the TSR office, Gygax hired a bodyguard. In 1982, however, TSR's annual D & D sales increased to US $ 16 million, and in January 1983, The New York Times speculated that D & D might become "the great game of the 1980s" in the same manner that Monopoly was emblematic of the Great Depression.
