 Colt was the first American manufacturer to use art as a marketing tool when he hired Catlin to prominently display Colt firearms in his paintings. He was awarded numerous government contracts after making gifts of his highly embellished and engraved revolvers with exotic grips such as ivory or pearl to government officials. On a trip to Constantinople he gave a custom-engraved and gold inlaid revolver to the Sultan of the Ottoman Empire Abdülmecid I, informing him that the Russians were buying his pistols, thus securing a Turkish order for 5,000 pistols; he neglected to tell the Sultan he had used the same tactic with the Russians to elicit an order.
