 Unlike with most magazine launches, Viz decided to allow retailers to return the first two issues. This gave retailers a chance to see how well the magazine would sell in markets where manga anthologies were an unknown. Retailers were also given a quantity of free samples, distributed 100,000 free samples at Comic Con, and another 100,000 were made available to its partner Suncoast. Cartoon Network began providing sample chapters and streaming video content to its Adult Swim website, along with prominent links to Shonen Jump's official site.
