 Oneworld announced the formation of a central alliance team, the Oneworld Management Company (oMC), in February 2000, to mark the alliance's first anniversary. The oMC was established in May 2000 in Vancouver, Canada, and in June 2011 relocated to New York City. It acts as the alliance's central secretariat, with responsibility for driving future growth and the launch of new customer services and benefits. The oMC was first led by Managing Partner Peter Buecking, previously Director of Sales and Marketing at Cathay Pacific; followed by John McCulloch, previously the alliance's Vice-President for Marketing; and since December 2011 by Bruce Ashby, who previously held roles of CEO of Saudi Arabia's SAMA Airlines, CEO of India's IndiGo, and Executive Vice-President for US Airways. Reporting to the CEO are Vice-Presidents for Commercial; Membership and Customer Experience; and Corporate Communications, a Chief Financial Officer and an IT Director.
