 After successfully pitching the show to ITV, Red Productions joined Davies in casting the show and initially approached Jonathan Creek star Alan Davies to portray Bob. Although he was not gay, Alan Davies accepted the role and spent several weeks researching first-hand Manchester's gay scene with series director Joe Wright. His only objection to the role was Bob being a fan of Manchester United F.C., the team Shindler had named Red Productions for, because of his prolific support of Arsenal F.C. The part of Rose was given to Lesley Sharp, her first leading role after her portrayal of secondary characters in past Red shows Playing the Field and Clocking Off, and Jessica Stevenson was cast as Holly by ITV Head of Drama Nick Elliott on the basis of her performance in the Channel 4 comedy Spaced.
