 The single was released on June 7, 2011 through the iTunes Store, where it came with B-side single "Lost in the Sun". It became Ivy's first single release since 2005 recording "Thinking About You". In September of the same year, Nettwerk made the single temporarily available as a free download to promote All Hours. A remix EP was released on January 20, 2012 in the United States and France and featured the original composition, a Douze remix, and a Douze dub version of the single.
