 The music video for "Blow" was directed by Chris Marrs Piliero. The video was released on February 25, 2011. Kesha wanted the video to be "different, a video that was cool and random". The director, Piliero, came up with the idea for the video's mythological aspect saying, "I had this idea running in my head with just the idea of unicorns, If I massacred unicorns, they could bleed rainbows. I'm a fan of violence and I 'm always trying to find a way to make it OK." While being interviewed Piliero spoke of the collaboration with Kesha, explaining her point of view on the video, "Before we started filming, we had quite a few talks. She was adamant you can't back away from the crazy; everything about the idea she loved and she enforced the fact that she wanted to embrace every aspect of it and really go for it, On set, she was having fun. She was like, 'I want to lick a unicorn.' It was rad working with her because there definitely wasn 't a sense of her feeling awkward about stuff or detached; no ego. It felt like we had worked together before."
