 Cleveland's agrarian and silverite enemies gained control of the Democratic party in 1896, repudiated his administration and the gold standard, and nominated William Jennings Bryan on a Silver Platform. Cleveland silently supported the Gold Democrats' third-party ticket that promised to defend the gold standard, limit government and oppose high tariffs, but he declined their nomination for a third term. The party won only 100,000 votes in the general election, and William McKinley, the Republican nominee, triumphed easily over Bryan. Agrarians nominated Bryan again in 1900. In 1904 the conservatives, with Cleveland's support, regained control of the Democratic Party and nominated Alton B. Parker.
