 "S & M" debuted on the Australian Singles Chart at number 87 on November 29, 2010, upon the release of Loud. When it was released as a single, it returned to the singles chart at number 27 on January 30, 2011. The song peaked at number one on February 13, 2011, for five non-consecutive weeks. It has since been certified four times platinum by the Australian Recording Industry Association, denoting shipments of over 280,000 copies of the single. The song debuted on the New Zealand Singles Chart at number six on February 7, 2011. It peaked at number two the following week for two consecutive weeks, and returned to its peak position again in its fifth week on the chart. "S & M" was subsequently certified platinum by the Recording Industry Association of New Zealand, denoting sales of over 15,000 copies.
