 On 30 June 2015, Lewis released a three-minute teaser video with snippets of "I Am", "Ladders," Power "and" Thunder "." I Am "was released as the second single from the album and lead single for the United Kingdom; it was not promoted in the United States due to the decision to release the album's third overall single" Thunder "as its lead single instead. The full length version of" I Am "premiered on BBC Radio 2 on 17 July 2015. The same day, the track was made available as an automatic download for anyone who had previously pre-ordered the album. A two-track remix EP with dance remixes by Fastlane and DEVolution was also made available as a digital download on 17 July in the United Kingdom, Australia, France, Germany, Ireland, and New Zealand." I Am " was added to BBC Radio 2's B-list playlist on 15 August.
