 Puella Magi Madoka Magica has received widespread critical acclaim, with critics praising the writing, visuals and soundtrack of the series, as well as its unorthodox approach to the magical girl subgenre. It has also been a commercial success, with each BD volume selling more than 50,000 copies. The series won several awards in Japan, such as the Television Award at the 16th Animation Kobe Awards, as well as 12 Newtype Anime Awards and the Grand Prize for animation in the 2011 Japan Media Arts awards.
