 "Gone for Goode" was scheduled to premiere on January 31, 1993, in the time slot immediately following Super Bowl XXVII. Having consistently placed third in the Nielsen ratings during prime time since September 1992, NBC hoped a large football audience coupled with an extensive advertising campaign would allow Homicide: Life on the Street to give the network a large ratings boost. The network ran numerous television commercials advertising the premiere episode, some of which focused on the involvement of Barry Levinson with the hope of capitalizing on the feature film director's household name.
