 The music video for "Piece of Me" was filmed on November 27 and November 28, 2007, at the nightclub and restaurant Social Hollywood in Los Angeles, California. It was directed by Wayne Isham, who had previously worked with Spears in the music video of "I 'm Not a Girl, Not Yet a Woman". British national newspaper Daily Mail reported that the video cost $ 500,000, her most expensive music video since the music video for "Toxic". In some scenes of the music video, Spears wore a purple satin dress from American designer Marina Toybina. Spears reportedly arrived twelve hours late to the set, after spending the day with her sons Sean Preston and Jayden James. Isham talked about the situation, saying, "She was late. People made a big thing about it, [but] how could she not be late, when you have 50, 65, 75 people running down the street chasing her car? That was a long day for the crew. It was literally a 20-hour day for the crew. She was there for the last six hours of it. She got there late, showed up and just kicked ass". He also explained the concept of the music video:
