 The accompanying music video for "Call the Shots" was directed by Sean de Sparengo, and filmed in October 2007 in Malibu, California, while Girls Aloud were filming The Passions of Girls Aloud. The video features the girls in purple dresses performing on Malibu Beach at night with flames and white fabric surrounding them. The girls are also shown in different locations with individual story lines. Cole is simply seen looking out of a sunny window. Walsh is sat in front of a mirror, putting on make-up; her fictional boyfriend comes to get her and they hug, though she appears to be sad. Coyle is seated on a couch, flipping through photographs featuring her and a man. She takes a lighter to the photos and sets them alight. Roberts is lying down by a swimming pool, running her fingers through the water. A young man walks up to her with a bouquet of flowers and tosses them into the water. Harding watches her boyfriend in the shower and goes through his phone. The video premiered on 17 October 2007.
