 In March 2012, 70 percent of ground beef in the United States contained lean finely textured beef, and a year later in March 2013 the amount was estimated by meat industry officials to be at approximately five percent. This significant reduction is due in part to the extensive media coverage that began in March 2012 about the additive. During the 2014 grilling season, Cargill started using a label stating "Contains Finely Textured Beef". In 2014, finely textured beef production increased modestly, as beef prices rose by 27 % and "retailers seek cheaper trimmings to include in hamburger meat and processors find new products to put it in". BPI, which does not label its product, recovered 40 customers since March 2012.
