 In December 2002, Yankees owner George Steinbrenner criticized Jeter for staying out until 3 a.m. at a birthday party during the 2002 season, saying that his star shortstop "wasn 't totally focused" and that "it didn't sit well" with him. The two mocked the incident in a May 2003 VISA commercial, similar to the manner in which Steinbrenner and former Yankees manager Billy Martin made light of their feud in a Miller Lite commercial during the 1970s.
