 Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording. On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album was scheduled to be released in November 2012. On October 11, 2012, in one of her tweets revealed that the title of her new album is Unapologetic alongside with its cover.
