 Bridge Street remained the home of the Echo for the next 100 years. Old buildings were demolished, new machine and composing rooms built on West Wear Street and two rotary presses installed just before the move, each capable of printing 24,000 copies an hour. These changes brought about increased circulation, but it took another seven years before the Echo made a profit. It was a time of intense competition; the Sunderland Times converted from a bi-weekly to a daily paper in the same month as the Echo moved to Bridge Street, and Tory supporters started a paper of their own, the Sunderland Daily Post. The Sunderland Times was the first to collapse, but the Post survived for the next quarter of a century, providing the Echo with an often bitter rival.
