 Spielberg conceived of the idea of a future world permeated with intrusive capitalism and government surveillance after everyone at the "think tank summit" told him that "the right of privacy is a diminishing commodity" which will soon be thrown "right out the window." According to film critic J. Hoberman, Minority Report "visualizes (as well as demonstrates) a future where the unconscious has been thoroughly colonized." When the movie first appeared in theaters a common source of reviewers'complaints was the film's product placement, which they found intrusive. Film scholar Martin Hall says that the purpose of the advertisements Anderton runs into are "encouraging him to buy certain products and, by extension, affirm his place in society." The personalized advertising is disconcerting partly because of the invasion of privacy, but also, argues Cooper, because it is cold, impersonalized, and insincere.
