 During the entire planning and construction of the Tromsø Bridge, Løvold subscribed to both the Tromsø newspapers, Nordlys and Bladet Tromsø, to follow the development. Erling Kjeldsen, who was the main initiator of the Tromsø Bridge, was an inspiration for Løvold. Following in the steps of Tromsø, Løvold established Tunnellforeningen ("The Tunnel Association"). Its prime goal was to circulate a petition, which received 6,000 signatures — two thirds of the electorate. The organization also featured paroles in the 1961 Constitution Day parade. During the summer, Løvold painted a large, while "tunnel entrance" on a cliff at Spellmannshaugen as a public relations gimmick. The point he painted was the exact location the Freifjord Tunnel would have its opening. Another organization, Fastlandsforeningen ("The Mainland Association") was established by Løvold on 27 September 1961. That year another public committee was established, again chaired by Løvold. Løvold died on 12 November 1961 in Kristiansund, 72 years old.
