 In 1985, the club founded the Millwall Community Scheme (MCS), which offers sporting, educational and charitable projects. The scheme is based next door to The Den, in the Lions Centre. Working with local children from the surrounding boroughs of Lewisham and Southwark, Millwall aim "to teach life lessons wrapped in football", helping with social inclusion. The club help promote anti-knife and anti-gun crime. In a match against Charlton Athletic in 2009, both teams wore special kits for the match in honour of murdered local teenagers and supporters Jimmy Mizen and Rob Knox. The logos of both clubs' shirt sponsors were replaced by the text, "Street violence ruins lives". The club has also helped raise over £ 10,000 for the charity Help for Heroes.
