 Upon the release of Unapologetic, "What Now" charted in France and on two charts in the United Kingdom due to strong digital download sales. It debuted on the French Singles Chart at number 144 for the week dated December 1, 2012, and remained on the chart for one week. On July 13, 2013, it re-entered the chart at number 174; the song peaked at number 83 two weeks later. On December 2, 2012, it debuted at number 165 on the UK Singles Chart, and number 32 on the UK R & B Chart. On July 27, 2013, "What Now" debuted at number 38 on the singles chart of the Wallonia region of Belgium. "What Now" was later serviced to radio in Australia as the fourth single from the album. It debuted at number 37 on the ARIA Singles Chart on August 18, 2013, and peaked at number 21. According to IFPI, the song has sold 2 million copies worldwide.
