 A Disney Digital 3D version of the film, the second of a traditionally animated film, was originally scheduled to be released in US theatres on February 12, 2010, but the project was postponed. On August 25, 2011, Disney announced that the 3D version of the film would make its American debut at Hollywood's El Capitan Theatre from September 2 – 15, 2011. Disney spent less than $ 10 million on the 3D conversion. After the successful 3D re-release of The Lion King, Disney announced a wide 3D re-release of Beauty and the Beast in North America beginning January 13, 2012.
