In the mid-20th century, efforts arose to target individual species for conservation, notably efforts in big cat conservation in South America led by the New York Zoological Society. In the early 20th century the New York Zoological Society was instrumental in developing concepts of establishing preserves for particular species and conducting the necessary conservation studies to determine the suitability of locations that are most appropriate as conservation priorities; the work of Henry Fairfield Osborn Jr., Carl E. Akeley, Archie Carr and his son Archie Carr III is notable in this era. Akeley for example, having led expeditions to the Virunga Mountains and observed the mountain gorilla in the wild, became convinced that the species and the area were conservation priorities. He was instrumental in persuading Albert I of Belgium to act in defense of the mountain gorilla and establish Albert National Park (since renamed Virunga National Park) in what is now Democratic Republic of Congo.By the 1970s, led primarily by work in the United States under the Endangered Species Act along with the Species at Risk Act (SARA) of Canada, Biodiversity Action Plans developed in Australia, Sweden, the United Kingdom, hundreds of species specific protection plans ensued. Notably the United Nations acted to conserve sites of outstanding cultural or natural importance to the common heritage of mankind. The programme was adopted by the General Conference of UNESCO in 1972. As of 2006, a total of 830 sites are listed: 644 cultural, 162 natural. The first country to pursue aggressive biological conservation through national legislation was the United States, which passed back to back legislation in the Endangered Species Act (1966) and National Environmental Policy Act (1970), which together injected major funding and protection measures to large-scale habitat protection and threatened species research. Other conservation developments, however, have taken hold throughout the world. India, for example, passed the Wildlife Protection Act of 1972.In 1980, a significant development was the emergence of the urban conservation movement. A local organization was established in Birmingham, UK, a development followed in rapid succession in cities across the UK, then overseas. Although perceived as a grassroots movement, its early development was driven by academic research into urban wildlife. Initially perceived as radical, the movement's view of conservation being inextricably linked with other human activity has now become mainstream in conservation thought. Considerable research effort is now directed at urban conservation biology. The Society for Conservation Biology originated in 1985.By 1992, most of the countries of the world had become committed to the principles of conservation of biological diversity with the Convention on Biological Diversity; subsequently many countries began programmes of Biodiversity Action Plans to identify and conserve threatened species within their borders, as well as protect associated habitats. The late 1990s saw increasing professionalism in the sector, with the maturing of organisations such as the Institute of Ecology and Environmental Management and the Society for the Environment.

Question: Which field has received considerable efforts towards it's development?
Answer: urban conservation biology

Question: What decade saw professionalism rise in urban conservation biology?
Answer: 1990s

Question: What is a thought generally more accepted nowadays?
Answer: conservation