Course: Sales Fundamentals
Modules:
Introduction to Course 2- Sales Fundamentals, Introduction to Module 1- Focus Your Lead Generation and Conversion, Lead Generation Review, Prospect Your Way to Profit, Master Marketing Basics, Method, Message, and Market, Matchmaker- Lead Generation and Your Personality, Hear It From The Experts- How I Lead Generate, The Lead Conversion Process, Step One- Capture, Step Two- Connect, Hear it From the Experts- Come From Curiosity and Connect with Leads, Step Three- Cultivate, Step Four- Close, Lead Generation and ROI, Lead Generation and the Rule of Four, Level Up Your ROI with Lead Conversion, The Impact of Lead Conversion, Summary and Wrap-Up- Focus Your Lead Generation and Conversion
Introduction to Module 2- Maximize Your Database, Your Database is Your Crystal Ball, Work Your Database, Deliver Value Through Segmenting Your Database, Hear It From the Experts- How I Deliver Value to the Segments in My Database, Communicate in Meaningful Ways, Breaking it Down- Touch Campaigns, Hear it From the Experts- Mindshare Matters, Have Conversations that Matter, Summary and Wrap-Up- Maximize Your Database
Introduction to Module 3- Create Clients for Life, Client Experience vs Customer Service, The Value of a Client Experience, Hear it From The Experts- My Client Experience, Master Communication Basics, Set Your Expectations, Hear it From the Experts- How I Set and Communicate Standards, The Power of Your Words, Ask Question to Seek Understanding, Use Communication to Seek Agreement with Clients, Enforce the Standards You Set, Reflect, React, and Adapt- Measure Your Client Experience, Surprise and Delight Your Clients Through Your Client Experience, Hear it From the Experts- Exceeding Expectations, Sustain the Relationships You Establish, Summary and Wrap-Up- Create Clients for Life
Introduction to Module 4- Construct Cohesive Branding and Marketing, Set Your North Star to Guide Your Value Proposition, Value Proposition versus Unique Selling Proposition, Define Your Value Proposition, Hear it From the Experts- Establishing My Value Proposition, Develop a Unique Selling Proposition, Marketing in a Digital Era, Hear it From the Experts- How I Established a Positive Social Media Presence, Hear it From the Experts- Purposeful Posting, Summary and Wrap-Up- Construct Cohesive Branding and Marketing
Introduction to Module 5- Grow Your Business with Relationships, Key Relationships, Best Practices for Key Relationships, The Relationship Opportunity, Grow Your Business with Client Referrals, A Blueprint For Client Referrals, Hear it From the Experts- Client Referrals, Grow Your Business with Agent-to-Agent Referrals, A Blueprint for Agent-to-Agent Referrals, Hear it From the Experts- Agent-to-Agent Referrals, Summary and Wrap-Up- Grow Your Business with Relationships
Introduction to Module 6- Grow Your Business with the Rental Opportunity, The Rental Opportunity with Homeowners, The Earning Potential- Working with Homeowners, A Real Estate Agent's Value Proposition for Homeowners, Hear it From the Experts- Helping Homeowners in the Rental Process, The Rental Opportunity with Renters, The Earning Potential- Working with Renters, A Real Estate Agent's Value Proposition for Renters, Hear it From the Experts- How Working with Renters Impacted My Real Estate Business, The Property Management Opportunity, The Earning Potential- Property Management, Hear it From the Experts- How I Grew My Business With the Help of Property Management
Summary and Wrap-Up- Sales Fundamentals