Course: Be entrepreneurial in Cultural Industries in the digital age
Modules:
Cultural industries (CI): between business and general interest, How is the digital revolution manifested in CI?
Identify the major economic issues of CI and their entrepreneurial potential, The economic weight of cultural industries, Sectoral specificities: publishing, recorded music, cinema, media, video games and audiovisual, The strong figures of digitization, Discern the specificities of CI and the particularities of markets, Entrepreunarship, SSE and social innovation, Culture and SSE, Les Éditions ZULMA - Laure Leroy  📖, Les Éditions de l'Olivier - Olivier Cohen  📖, Regulation within Cultural Industries, The Public Condition - Jean-Christophe Levassor, AGEC-Culture & ARTENRÉEL - Rachel Cordier & Stéphane Bossuet, Opale - Luc de Larminat, Former director of Universal Music France and founder of #NP Pascal Nègre 🎵
Observe the changes in cultural consumption, State of play on new uses and new economic paradigms, Culture / Digital: which path (s) can be?, From transformation of uses to hybridization, Prospective: which future development paths?, Artificial intelligence: presentation, definition, issues and challenges, Orange - Christian Bombrun 📺, ARTE - Bruno Patino 📺, Bibliothèque Nationale de France - Bruno Racine 📖, Cinema director at the CNC - Xavier Lardoux 🎬, Video games: the cultural industry of the 21st century? Pierre-Jean Benghozi and Philippe Chantepie  🎮, Muzeek - André Manoukian 🎵, Ask Mona - Marion Carré, France Télévision - Eric Scherer 📺
Capture the reconfiguration of content and creation, Content production in the digital age, Content production in the press sector, Content production in the field of animation, The relationship with producers of cultural content, The relationship with artists, New ways of consuming content, UNICUM Music - Emily Gonneau 🎵, Rollin Publications - Thierry Mandon 🎤, Nouvelles Écoutes - Julien Neuville 🎤, Les éditions Au Diable Vauvert - Marion Mazauric 📖, Gilles Freissinier - Digital development director at ARTE France  🎤 + 📺, Aurélien Ferenczi 🎤
Think about the model of your company, Economic models, From the profit model to the creation of value (s), Integration into an ecosystem of innovation, Technology intelligence, Is there a specificity of HR in the cultural field?, For a regulated view of HR issues: some key tools, Management issues, The different types of structures, Set up a marketing strategy, Intellectual property law: copyright, literary and artistic property, immaterial, The right of marks, models and designs, Social rights and the social responsibility of the entrepreneur, Business sustainability: financial and accounting management, ARTIPS - Coline Debayle 🎤, Paris&Co - Catherine Peyrot 🎮, 104 Factory - Valérie Senghor, 1DLab - Eric Petrotto, AFROSTREAM - Tonjé Bakang 🎤
Build the funding plan for your project: the plurality and the specificity of the cultural product, The viability of the funding plan, Build the funding plan for your project, European funding, Raising money: love money, Bank loans, honor loans and institutional micro-credits, BPI France, UNILEND Nicolas Lesur (1), Arty-Farty Vincent Carry, Cultural economy development - Ministère de la Culture  Elizabteh Le Hot, European Commission - Jacqueline Pacaud, NoMadMusic - Clothilde Chalot 🎵, No format! - Laurent Bizot  🎵, SonicSolveig & Les Clés de l'écoute - Géraldine Alberti 🎤, STUDIO BAGEL - Lorenzo Benedetti 📺, Novaquark - Jean-Christophe Baillie 🎮, UNILEND - Nicolas Lesur (2), Ciné-Tamaris - Rosalie Varda, Axa Strategic Venture - Sébastien Loubry
Promote, disseminate, distribute cultural property to the public, Is culture a consumer good like the others?, Communication and promotion plans - the media mix, The distribution revolution - dematerialization, disintermediation, Adapt the message - The CRM, the data, The challenge of the relation to contents: from the algorithm prescription to the original production, Marie de Paris - David Godevais, France Télévision - Florent Dumont 📺, Unifrance - Frédéric Bereyziat 🎬, UGC - Alain Sussfeld 🎬, GUESTVIEWS - Camille Caubrière & Alizée Doumerc
The entrepreneur's checklist, Tip # 1: Choose your friends, choose your associates even better, Tip # 2: Pamper your teammates, Tip # 3: Trust the experts, Focus on the question of statutes and legal forms, Focus on Intellectual Property, Tip # 4: Have your head in the numbers, Tip # 5: Rely on Mentors, Tip # 6: Nurture Your Network