Course: Master Class for Corporate Entrepreneurs
Modules:
Key enablers of corporate entrepreneurship, Setting up a formal structure for corporate entrepreneurship, What are entrepreneurial opportunities?, Asking for ideas from employees, What impact do knowledge conditions have in your industry?, Are the demand conditions in your industry favorable?, What is the lifecycle stage of your industry?, Is the industry capital intensive?, Is the industry advertising intensive?, Are you trying to enter a concentrated market?, What is the average size of a company in the industry?, What demographic changes are creating new market needs?, What psychographic changes are opportunistic?, What technical advancements are emerging?, What societal changes are presenting new opportunities?, What political and regulatory forces will influence the market?, How does the learning curve influence your success?, What complementary assets are critical to develop?, What is the reputation of your competitors?, What is value innovation?, What existing factors can you eliminate?, Where can you reduce factors and not reduce value?, Which factors can you raise above competitors?, What new factors can you create?, Is the problem real?, Does your solution create value for your stakeholders?, Is your advantage superior and sustainable?, Can you build the right team at the right time?
Customer, market, and value propostion, Product-market fit: The heart of the business model, Walkthrough of the Business Model Canvas - Part 1, Walk-through of the Business Model Canvas - Part 2, How do you develop a business model?, Why talk to customers? What do they know?, How to get insights from customers, What to do before the interview, Building a pipeline of customer interviews, What to do after the interview, Cold calling 101, Why have customer segments at all?, Customer segments, value propositions, and product features, Customer types, Customer segments and business models, Minimum viable product (MVP), Crossing the chasm, What is a channel?, Product-channel fit, Cost structure, Key activities, The rest of the business model canvas, Key partnerships, Key resources
What are some basic types of innovations?, How can an audit reveal innovation competence and weakness?, How many ways can companies innovate?, How does innovation occur at different business levels?, How does technology uncertainty influence an innovation in the marketplace?, What are key "associating" skills of innovators?, How do innovation managers survive an innovation project?, What's inside an innovation portfolio?, How do disruptive innovations change the marketplace?, How are innovations revealed in a blue ocean strategy?, How can lead users contribute to an innovation strategy?, How can open innovation become an entrepreneurial strategy?
Financial statement metrics, The entrepreneurial spectrum, The "too typical" return on investment (ROI) process, Finance for the corporate entrepreneur, A better approach to return on investment (ROI), Intangible assets and return on investment (ROI), Financial statement basics, Financial statement details, Sources of funding, Internal funding, Customer and vendor financing, Franchising, Joint ventures, Co-branding, Licensing agreements, Business proposals and the pitch, How to write an effective business proposal, What do your funding sources want to see, How to create a pitch deck, Do's and don'ts of the pitch