Course: Media Relations and Crisis Management
Modules:
Microsoft Communications and Public Relations Associate Professional Certificate Introduction, Course Introduction: Media Relations and Crisis Management, Instructor Introduction, Introduction to Crisis Communication, Understanding Crisis Communication, Core Principles of Crisis Communication, Practical Application: Walkthrough of a Crisis Scenario, Introduction to Types of Crises, Communication Strategies for Natural Crises, Communication Strategies for Technological Crises, Communication Strategies for Human-Induced Crises, Practical Application: Crisis Response Scenario, The Role of Internal Communication in Crisis Management, Best Practices for Internal Crisis Communication, Choosing Effective Tools and Channels for Internal Communication, Building a Resilient Internal Communication Strategy, Practical Application: Internal Communication in a Crisis, Overview of a Crisis Communication Plan, Building and Training Crisis Communication Teams, The Role and Selection of Spokespersons, Conducting Scenarios and Drills, Practical Application: Crisis Scenario, Conclusion: Introduction to Crisis Communication
Introduction to Media Engagement Strategies, What is Media Relations?, The Value of Media Relations in Crisis Management, Overview of the Media Landscape, Building a Media Relations Strategy, Practical Application: Developing Media Relations Campaigns, Approaching and Connecting with Journalists, Building Trust with the Media: Dos and Don'ts, Networking Tips for PR Professionals, Maintaining Professionalism in Media Interactions, Practical Application: Building Media Relations, Strategies for Media Relationships, Establishing a Presence With the Media, Handling Negative Coverage and Feedback, The Role of Empathy and Transparency in Media Relations, Practical Application: Maintaining Media Relations, Identifying Key Stakeholders in Crisis Situations, Crafting Messages That Address Stakeholder Concerns, Ensuring Consistency Across Different Media Channels, Adapting Crisis Messages in Real-Time, Components of a Messaging Matrix, Practical Application: Stakeholder Communication Scenario, Media Training Basics for Spokespersons, Techniques for Delivering Messages Calmly and Clearly, Handling Difficult Questions and Maintaining Message Control, Role-Playing Media Interactions, Practical Application: Press Engagement During a Crisis, Conclusion: Media Engagement Strategies
Introduction: Building Media Relations for Crisis Management, Media Engagement During Crises, Principles of Effective Media Communication in a Crisis, The Role of a Spokesperson in Crisis Situations, Crafting and Delivering Media Messages During a Crisis, Practical Application: Media Engagement Scenario, The Role of Media Relationships in Crisis Communication, Tips for Communicating with Trusted Media Contacts During a Crisis, Building and Utilizing a Media Contact List in Crisis Situations, Practical Application:  Leveraging Media Relationships in a Crisis Scenario, Introduction to Media Monitoring Tools, Techniques for Analyzing Media Coverage, Understanding and Analyzing Public Sentiment, Adjusting Communication Strategies Based on Media Analysis, Practical Application: Media Monitoring Scenario, Conclusion: Building Media Relations for Crisis Management
Introduction: AI for Crisis Management, What is AI and Its Role in Crisis Management?, Overview of AI Applications in Crisis Situations, Benefits of Integrating AI in Crisis Communications, Practical Application: Challenges of Using AI in Crisis Management, Crafting Effective Prompts to 365 Copilot, AI for Real-Time Crisis Monitoring and Analysis, AI in Managing Stakeholder Communications: Chatbots and Virtual Assistants, Leveraging AI for Social Media Listening and Engagement in Crises, Integrating AI Tools into Crisis Communication Plans, Practical Application: Using AI Tools in a Crisis Scenario, Evaluating AI Tools for Crisis Communication Effectiveness, Overcoming Challenges in Implementing AI in Crisis Communication, Practical Application: Designing an AI-Enhanced Crisis Communication Plan, Ethical Considerations in Using AI for Crisis Management, Mitigating Risks and Ensuring Transparency with AI in Crises, Developing Ethical AI Frameworks for Crisis Management, Practical Application: Ethical Decision-Making in AI Deployment, Future Trends: The Evolving Role of AI in Crisis Communication, Conclusion: AI for Crisis Management
Project Introduction: Crisis Communication Strategy, Course Conclusion: Media Relations and Crisis Management