Course: The Principles of Real Estate
Modules:
Introduction to Course 1- The Principles of Real Estate, Introduction to Module 1- The Job of a Real Estate Agent, Real Estate 101, The Six Core Competencies of a Business, Different Types of Real Estate, Hear it From the Experts- Why I Chose Real Estate, Real Estate Realities, Focus on Service, Your Role As a Fiduciary, Dual Agency in Real Estate, Upholding the Fair Housing Act, Upholding TCPA and DNC Laws, Empower Your Actions with Your Mindset, Hear it From the Experts- Craft Your Own Path, Your Goals, Hear it From the Experts- My Past, My Present, My Future, Summary and Wrap-Up- The Job of a Real Estate Agent
Introduction to Module 2- How Real Estate Agents Get Paid, Commission 101, How Commissions are Split, Pay Yourself First, Factors That Can Affect Commission- Transactions, Factors That Can Affect Commission- Commission Splits, Factors That Can Affect Commission- Taxes, Factors That Can Affect Commission- Dual Agency, Unbeatable Commission Strategies, Net Income 101, Hear It From The Experts- How Setting and Achieving My Net Income Goal Helped Me Reach My Big Why, Factors that Can Affect Your Net Income, Summary and Wrap-Up- How Real Estate Agents Get Paid
Introduction to Module 3- A Day in the Life of a Real Estate Agent, So, What Do I Do Each Day?, Hear it From The Experts- Buyers Agent, Hear it From the Experts- Listing Agent, Competency One- Lead Generate, Capture, and Convert to Appointments, Competency Two- Present to Buyers and Sellers and Get an Agreement, Competency Three- Show Buyers and Market Sellers, Competency Four- Write and Negotiate Contracts, Competency Five- Coordinate the Sale to Closing, Competency Six- Manage the Money, Hear it From the Experts- Time-Blocking Changed My Life, Summary and Wrap-Up- A Day in the Life of a Real Estate Agent
Introduction to Module 4- Be a Student of the Market, Be the Local Real Estate Expert, Hear it From the Experts- What Being a Local Real Estate Expert Means to Me, Essential Market Data Terms 101, Hear it From the Experts- How Knowing the Local Market Has Impacted My Business and My Clients, Are You My Market? Sellers, Buyers, and Balanced Markets, The Story the Data Tells, Summary and Wrap-Up- Be a Student of the Market
Introduction to Module 5- Real Estate is Lead Generation, Lead Generation 101, Where Real Estate Agents Get Their Leads, Sphere of Influence and Lead Generation, Hear It From The Experts- How I Lead Generate Using My Sphere of Influence, You Have a Lead.... Now What?, Get Conversational with Lead Conversion, Hear It From The Experts- How I Stay in Relationship and Convert Leads, Lead Generation- Establishing Good Habits, Respecting Your Leads and Clients By Upholding the TCPA, Cultivate More Business with Listings Leads, Become Top of Mind When You Put Relationships First, Summary and Wrap-Up- Real Estate is Lead Generation
Introduction to Module 6- Your Business is Your Database, What Exactly is a Database?, Hear It From the Experts- Gary Keller's Database, Feed A Database, Feed a Database with a Sphere of Influence, Feed a Database with New Leads, Feed a Database with Repeat and Referral Business, Communicate with a Database
Summary and Wrap-Up- The Principles of Real Estate