Course: Marketing, Communication, and PR
Modules:
Microsoft Communications and Public Relations Associate Professional Certificate Introduction, Course Introduction: Marketing, Communication, and PR, Instructor Introduction, Introduction to Marketing Communication, Defining Marketing Communication, Components of Marketing Communication, Brand Equity Through Marketing Communication, Practical Application: Marketing Communication in Action, Intersection of PR and Marketing Communication, Achieving Communication Goals with PR and Marketing, Practical Application: Designing a Communication Strategy, The Importance of Understanding Your Audience, Methods of Audience Research, Interpreting Audience Data, Using Data to Inform Strategy, Practical Application: Tailoring Campaigns, Foundations of Audience Insights, Customizing Messages for Different Audiences, Applying Research to Campaign Design, Practical Application: Customizing Messaging in a PR Campaign, Conclusion: Introduction to Marketing Communication
Introduction: Storytelling for PR, What is Storytelling in PR?, Engaging Audiences Emotionally, Practical Application: Effective Storytelling in PR, Creating Compelling PR Narratives, Foundations of Narrative Structure in PR, Techniques for Engaging Storytelling, Developing Your PR Narrative, Practical Application: Analyzing PR Narratives, Adapting Stories to Different Platforms, Crafting Stories for Diverse Audiences, Tailoring Stories for Various PR Scenarios, Practical Application: Storytelling Techniques in PR Campaigns, Ethical Foundations in PR Storytelling, Ensuring Accuracy and Avoiding Misinformation, Practical Application: Analyzing Ethical Dilemmas in PR Storytelling, Conclusion: Storytelling for PR
Introduction: Integrated PR Campaigns, The Role of Consistency in Integrated Campaigns, Overview of Multi-Channel PR Strategies, Practical Application: Analyzing Successful Integrated PR Campaigns, Utilizing Digital Media in PR Campaigns, Integrating Traditional Media in PR Strategies, Events and Direct Engagement in PR, Practical Application: Integrating Components for a PR Campaign, Strategic Planning in Integrated PR Campaigns, Optimizing Channel Selection in PR Campaigns, Crafting a Cohesive Communication Approach, Practical Application: An Integrated PR Campaign, Introduction to Measurement in PR, Exploring Tools and Techniques for Measurement, Adapting PR Strategies from Performance Data, Practical Application: Evaluating a Campaign for a Fictitious Brand, Conclusion: Integrated PR Campaigns
Introduction: Leveraging AI for Targeted Communication and Storytelling in PR, Benefits of Integrating AI into PR Strategies, AI Tools for Integrated PR Campaign Content Creation, Prompt Engineering in Integrated PR Campaigns, Practical Application: Exploration of Using Prompt Engineering for Integrated PR Campaigns, Assessing Quality and Authenticity, Storytelling with AI, AI Tools to Craft Your Narrative, Maintaining Creativity in AI-Assisted Storytelling, Practical Application: Using AI for Audience Insight, Exploring the Advantages of AI in PR, Understanding AI Limitations in PR, The Future of AI in PR, Conclusion: Leveraging AI for Targeted Communication and Storytelling in PR
Introduction: Developing an Integrated PR Campaign, The Blueprint of an Integrated PR Campaign, Defining Elements of a PR Campaign Blueprint, Integrating Multiple Communication Channels for a PR Campaign, Fundamentals of PR Campaign Metrics, Choosing the Right Metrics for Your Campaign, Selecting Tools for Tracking and Analyzing Your Campaign, Course Conclusion: Marketing, Communication, and PR