Course: Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
Modules:
Key Concept - Welcome to Transmedia Storytelling, Professional advice on getting started, Graduate Certificate and Master of Visualisation, Simulation, and Immersive Design, Brian Seth Hurst - Conspiracy for Good, Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight, Henry Jenkins - The Matrix. An example of a transmedia world, Mikey Leung - The Darwin Aboriginal Art Fair, Scott Snibbe - Biophilia, a transmedia story of music, technology and nature, Key Concept - What is transmedia storytelling?, An industry perspective of transmedia storytelling, Henry Jenkins - The benefits of a transmedia approach, Henry Jenkins - The importance of collaboration in the creative process, Commercialism, Copyright and transmedia storytelling, Geoffrey Long - The future of the term 'transmedia', Henry Jenkins - What defines a successful transmedia project?, Key Concept - The anatomy of story, Henry Jenkins - How a transmedia strategy enriches a story, Tom Ellard - Important elements of story, Tom Ellard - Story structure and the hero’s journey, Tom Ellard - The role of memory, imagery and emotion in understanding story, Henry Jenkins - World building
Key Concept - The premise and six word stories, Narrative and story, Charles Santoso - Six word stories, Key Concept - Three tools for creating content, Developing and communicating ideas, Charles Santoso - Conceptual blending, Stuart Samuels - What is an idea?, Key Concept - Developing your conceptual story idea with content, The importance of a strong central narrative, Charles Santoso - Creativity techniques, Sergio Paez - The role of visual storytelling, Mikey Leung - Planning and testing your story, Key Concept - Working creatively in storyworlds by using constraints, Building a storyworld, Charles Santoso - Storytelling and seed ideas, Susan Bonds - The process of developing a transmedia story, Mikey Leung - Using storyworlds in transmedia social campaigns
Key Concept - An introduction to the audience, Audience in transmedia storytelling, Connecting audience with story, Henry Jenkins - The collective intelligence of a transmedia audience, Key Concept - Understanding the audience using ethnography, The changing nature of audience, Mikey Leung - Identifying and engaging your audience, Henry Jenkins - Developing strategy for engaging multiple types of audience, John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations, Key Concept - Understanding the audience using participatory design, Mikey Leung - The potential of transmedia storytelling for audience engagement, Maya Zuckerman - Rapid prototyping, Cindi Drennan - The Departure. A case study of engaging a community in participatory design
Key Concept - User experience in context, Tracey Taylor - Group interactive experiences, Henry Jenkins - Orientation. Unifying a transmedia story experience, Key Concept - Getting a grip on experience, Tom Ellard - Advice about audience engagement, Catherine Fargher - Evaluating user engagement, Key Concept - Designing the transmedia user journey, Henry Jenkins - Continuity and expectation in the transmedia user experience, Designing cohesive experiences for multiple audiences, Tom Ellard - Translating stories across different media, Steve Peters - Ethics in transmedia storytelling, Catherine Fargher - Designing for participation
Key Concept - Creative technologies and the transmedia experience, Joseph Narai - Location based storytelling, Henry Jenkins - Low tech transmedia strategies, Key Concept - Choosing the right technologies to tell your story, Brian Seth Hurst - Choosing a technology platform, Henry Jenkins - Examples of technological affordances and audience experience, Cindi Drennan - Projection mapping. Affordances, constraints and audience, Joseph Narai - UNSW Business School Virtual Reality (VR) Marketing, Tracey Taylor - A rich multimedia project, Key Concept - Experiencing technology in context, Tom Ellard - Choosing the right platform for your story, Cindi Drennan - Illuminart. Permanent interactive projection mapping, Cindi Drennan - Illuminart. Harts Mill, Key Concept - Considerations for using current and emerging technologies for storytelling, Managing expectations of emerging technologies, Discussion and applications of  Augmented Reality (AR) and Virtual Reality (VR), John McGhee - The future of virtual reality (VR) technologies, Geoff Long - The future of technology and storytelling
Susan Bonds, 42 Entertainment. Los Angeles, USA, Flint Dille, Screenwriter, Game Designer and Novelist. Los Angeles, USA, Cindi Drennan, Illuminart. Adelaide, Australia, Tom Ellard, UNSW Australia | Art & Design. Sydney, Australia, Catherine Fargher, Dr Egg Digital. Sydney, Australia, Hal Hefner, 3AM Creative. USA, Brian Seth Hurst, StoryTech. Los Angeles, USA, Henry Jenkins, School for Communication and Journalism. University of Southern California, USA, Mikey Leung, Digital Storytellers. Sydney, Australia, Alex Lieu, 42 Entertainment. Los Angeles, USA, Geoffery Long, Annenberg Innovation Lab. University of Southern California, USA, John McGhee, UNSW Australia | Art & Design. Sydney, Australia, Joseph Narai, Transmedia Entertainment. Sydney, Australia, Jeff Nicholas, The Uprising Creative. Los Angeles, USA, Sergio Paez, Lucasfilm. California, USA, Steve Peters, No Mimes Media. Los Angeles, USA, Stuart Samuels, Stuart Samuels Productions. Toronto, Canada, Seth Shapiro, New Amsterdam Media. Los Angeles, USA, Scott Snibbe, Eyegroove. San Francisco, USA, Tracey Taylor, The Pulse. Sydney, Australia, Robert Tercek, School of Cinema-Television. University of Southern California, USA, Kevin Williams,Founder & Director of KWP Ltd and DNA Association, Brent Young, Super 78. Los Angeles, USA, Maya Zuckerman, Transmedia SF. San Francisco, USA