title: En la periferia de la textualidad literaria: la tecnopoesía. [On the margins of literary textuality: Technopoetry].

authors: Lopez-Fernandez, Laura

subjects: tecnopoesía

abstract: La poesía experimental produce modos de conocimiento que difieren de las cartografías convencionales de representación y a su vez requieren modos de lectura alternativos. En este estudio se exploran tecnotextos de dos autores latinoamericanos que han creado nuevos modos de escritura. La tecnopoesía, como veremos, vive en los límites de la textualidad, la discursividad y el canon literario. IP Poetry de Gustavo Romano, y “Cypher” de Eduardo Kac, reciclan lenguajes escritos, orales, genéticos (ADN), lenguaje computacional, sonido, imagen, etc., al tiempo que activan la participación del lector y, paradójicamente, la naturaleza autopoética del poema, eliminando distancias entre proceso y producto y desafiando las expectativas de autoría y lectura. La democratización y manipulación de diversos lenguajes y tecnologías es un aspecto integral de la tecnopoesía que activa desde los márgenes, una nueva política de representación y contribuye a la reconceptualización de la poesía.

text: En la periferia de la textualidad literaria: la tecnopoesía. [On the margins of literary textuality: Technopoetry]. La poesía experimental produce modos de conocimiento que difieren de las cartografías convencionales de representación y a su vez requieren modos de lectura alternativos. En este estudio se exploran tecnotextos de dos autores latinoamericanos que han creado nuevos modos de escritura. La tecnopoesía, como veremos, vive en los límites de la textualidad, la discursividad y el canon literario. IP Poetry de Gustavo Romano, y “Cypher” de Eduardo Kac, reciclan lenguajes escritos, orales, genéticos (ADN), lenguaje computacional, sonido, imagen, etc., al tiempo que activan la participación del lector y, paradójicamente, la naturaleza autopoética del poema, eliminando distancias entre proceso y producto y desafiando las expectativas de autoría y lectura. La democratización y manipulación de diversos lenguajes y tecnologías es un aspecto integral de la tecnopoesía que activa desde los márgenes, una nueva política de representación y contribuye a la reconceptualización de la poesía.

year: 2019

title: Creativity awards: Great expectations?

authors: Kilgour, A. Mark

abstract: Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency executives were selected to assess their own campaigns in terms of originality and strategy, and were also queried about whether those campaigns would win creativity, and effectiveness, awards. Findings show that the campaigns deemed worthy of creativity award recognition are usually highly original. Yet, most award-winning work is rarely regarded as being highly strategic. The results indicate that this originality bias contained in award-winning advertisements may limit their usefulness as proxy measures of creativity. Although the originality aspect of creativity is reflected, strategy and appropriateness are not adequately, nor proportionately considered. Implications for the use of creativity awards by researchers, as well as managerial issues, are discussed.

text: Creativity awards: Great expectations? Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency executives were selected to assess their own campaigns in terms of originality and strategy, and were also queried about whether those campaigns would win creativity, and effectiveness, awards. Findings show that the campaigns deemed worthy of creativity award recognition are usually highly original. Yet, most award-winning work is rarely regarded as being highly strategic. The results indicate that this originality bias contained in award-winning advertisements may limit their usefulness as proxy measures of creativity. Although the originality aspect of creativity is reflected, strategy and appropriateness are not adequately, nor proportionately considered. Implications for the use of creativity awards by researchers, as well as managerial issues, are discussed.

year: 2013

title: Rolling Our Eyes Towards God: An Intervention Arising from Mormon Missionary YouTube Activity and The Cultural (Mis)Appropriation of Haka

authors: Simon, Hemopereki

abstract: This Kaupapa Māori Research writing inquiry explores the (mis)appropriation of haka and the social media video-sharing platform YouTube in that (mis)appropriation. The article examines the specific case of a group of Latter-day Saint missionaries in Wangarratta, Australia, who wrote and performed an English- language haka that the author finds violent and offensive. The article outlines Aileen Moreton-Robertson’s White Possessive doctrine in relation to the Church and white patriarchal salvation. Haka’s cultural background and appropriation are explained. Theoretical explanations of collective and cultural memory and YouTube as a social media platform and cultural archive follow. The author highlights YouTube grey literature sources on haka cultural (mis)appropriation. The 2006 case study “missionary haka” video is critiqued and analysed. Case study issues are discussed. The Church’s history of racial discrimination and violence and its religious aetiology of skin colour make this video ”misappropriated,” according to research. This performance uses haka to promote white and religious supremacy and the idea that you must be white and/or religious to be fully human. This message helps the LDS Church mission of possessing Indigenous souls and remaining the “true religion”.

text: Rolling Our Eyes Towards God: An Intervention Arising from Mormon Missionary YouTube Activity and The Cultural (Mis)Appropriation of Haka This Kaupapa Māori Research writing inquiry explores the (mis)appropriation of haka and the social media video-sharing platform YouTube in that (mis)appropriation. The article examines the specific case of a group of Latter-day Saint missionaries in Wangarratta, Australia, who wrote and performed an English- language haka that the author finds violent and offensive. The article outlines Aileen Moreton-Robertson’s White Possessive doctrine in relation to the Church and white patriarchal salvation. Haka’s cultural background and appropriation are explained. Theoretical explanations of collective and cultural memory and YouTube as a social media platform and cultural archive follow. The author highlights YouTube grey literature sources on haka cultural (mis)appropriation. The 2006 case study “missionary haka” video is critiqued and analysed. Case study issues are discussed. The Church’s history of racial discrimination and violence and its religious aetiology of skin colour make this video ”misappropriated,” according to research. This performance uses haka to promote white and religious supremacy and the idea that you must be white and/or religious to be fully human. This message helps the LDS Church mission of possessing Indigenous souls and remaining the “true religion”.

year: 2023-02-05