title: Choosing the right microcontroller: A comparison of 8-bit Atmel, Microchip and Freescale MCUs

authors: Slade, Mel

subjects: engineering

abstract: When choosing a microcontroller there are many options, so which platform should you choose? There is little independent information available to help engineers decide which platform might best suit their needs and most designers tend to stick with the brand with which they are familiar. This is a difficult question to answer without bias if the people
conducting the evaluations have had previous experience with MCU programming predominantly on one platform. This article draws on a case study. We built three “Smart” Sprinkler Taps, small, self-contained irrigation controllers, differing only in the microcontroller unit (MCU) on the inside. We compare cost, development software quality and hardware performance from the perspective of a new user to each of the platforms.

text: Choosing the right microcontroller: A comparison of 8-bit Atmel, Microchip and Freescale MCUs When choosing a microcontroller there are many options, so which platform should you choose? There is little independent information available to help engineers decide which platform might best suit their needs and most designers tend to stick with the brand with which they are familiar. This is a difficult question to answer without bias if the people
conducting the evaluations have had previous experience with MCU programming predominantly on one platform. This article draws on a case study. We built three “Smart” Sprinkler Taps, small, self-contained irrigation controllers, differing only in the microcontroller unit (MCU) on the inside. We compare cost, development software quality and hardware performance from the perspective of a new user to each of the platforms.

year: 2011-11

title: Risk taking, innovativeness and competitive rivalry: A three-way interaction towards firm performance

authors: Gibb, Jenny L.

subjects: entrepreneurial orientation

abstract: It is unclear how entrepreneurial firms should engage in risk taking and innovativeness in highly competitive environments. Using a sample of 167 New Zealand firms, we provide new insight to identify a significant three-way interaction effect between risk taking, innovativeness and competitive rivalry towards firm performance. We found high risk taking and innovativeness to be linked to higher firm performance, irrespective of the extent of competitive rivalry. Low innovativeness was found to be associated with differing levels of firm performance depending on the level of rivalry. These results have important implications for future research and for practitioners where competitive rivalry can influence dimensions of performance in entrepreneurial firms in ways that have not been previously recognized.

text: Risk taking, innovativeness and competitive rivalry: A three-way interaction towards firm performance It is unclear how entrepreneurial firms should engage in risk taking and innovativeness in highly competitive environments. Using a sample of 167 New Zealand firms, we provide new insight to identify a significant three-way interaction effect between risk taking, innovativeness and competitive rivalry towards firm performance. We found high risk taking and innovativeness to be linked to higher firm performance, irrespective of the extent of competitive rivalry. Low innovativeness was found to be associated with differing levels of firm performance depending on the level of rivalry. These results have important implications for future research and for practitioners where competitive rivalry can influence dimensions of performance in entrepreneurial firms in ways that have not been previously recognized.

year: 2010

title: Te Mata Ono-The six faces of Māori broadcasting

authors: Kaire-Melbourne, Kimiora

subjects: Māori broadcasting

abstract: Māori have always been involved in media communication and from a traditional viewpoint karanga, whaikōrero, taonga pūoro, haka, waiata and mōteatea are all mediums used to share messages across a mass audience. Since the arrival of European settlers, we have seen Māori content disseminated through platforms such as newspaper, radio, and more recently via the medium of television. This particular study is concerned with the way that Māori are represented and information is shared via indigenous broadcaster, Māori Television. Using a theoretical model made up of six key components, this thesis asserts that Te Mata Ono could not only help to improve the production of Māori content but also reshape and modify the medium of television itself, to become more culturally appropriate. Ultimately, this model could guide Māori Television, outlining a Māori specific approach to broadcasting. This study is one part of a two-part study. Due to the limitations of a four-paper masters thesis, I will only be examining three elements of Te Mata Ono, which are Mata Māori, Mata ō-tua and Mata Pākehā. Another thesis that was conducted simultaneously by Te Aorere Pewhairangi explores the remaining three elements of the same model, Mata Iwi, Mata Ako and Mata Tikanga. Te Mata Ono could be applied to Māori Television, making a positive contribution to the future development of Māori broadcasting.

text: Te Mata Ono-The six faces of Māori broadcasting Māori have always been involved in media communication and from a traditional viewpoint karanga, whaikōrero, taonga pūoro, haka, waiata and mōteatea are all mediums used to share messages across a mass audience. Since the arrival of European settlers, we have seen Māori content disseminated through platforms such as newspaper, radio, and more recently via the medium of television. This particular study is concerned with the way that Māori are represented and information is shared via indigenous broadcaster, Māori Television. Using a theoretical model made up of six key components, this thesis asserts that Te Mata Ono could not only help to improve the production of Māori content but also reshape and modify the medium of television itself, to become more culturally appropriate. Ultimately, this model could guide Māori Television, outlining a Māori specific approach to broadcasting. This study is one part of a two-part study. Due to the limitations of a four-paper masters thesis, I will only be examining three elements of Te Mata Ono, which are Mata Māori, Mata ō-tua and Mata Pākehā. Another thesis that was conducted simultaneously by Te Aorere Pewhairangi explores the remaining three elements of the same model, Mata Iwi, Mata Ako and Mata Tikanga. Te Mata Ono could be applied to Māori Television, making a positive contribution to the future development of Māori broadcasting.

year: 2019