title: Hotel Corporate Social Responsibility: Guest Satisfaction, and Repeat Purchase Intention in China's Domestic Hotel Market

authors: Zhao, Kuan

subjects: Corporate Social Responsibility

abstract: The fast development of China’s economy in the past two decades has created a series of CSR related problems, for instance, customer and employee rights, environmental pollution, natural resource shortage, and community relations. The effects of these issues on Chinese society have, to a degree, become a focus of a public debate aided by the emergence of the mobile Internet. Consequently corporate social responsibility (CSR) policies are being adopted by a growing number of Chinese companies, including those in the hotel sector. By adopting a composite methodology of qualitative and quantitative approaches, this thesis aims to obtain an understanding of hotel CSR policies in China from the guest’s perspective by identifying their assessments of a hotel’s CSR performance and the impacts that may follow for repeat purchasing intentions of hotel accommodation.
Based on a literature review, this thesis first proposed a four dimensional CSR scale, which covers customer, environment, employee and community, and then attempted to measure how customers perceive hotel CSR policies and the relevant consequences for their future patronage of a hotel. Additionally this thesis also introduced for the first time as far as the author is aware, the concept that a guest’s familiarity with CSR is a possible determinant of future repeat patronage. Subsequently a research model was proposed to reveal the influence of hotel CSR policies determining guests’ choice of hotel. A total of 817 valid questionnaires were collected, and the dataset was analyzed by SPSS 19.0 using reliability and validity analysis, exploratory factor analysis, cluster and discriminant analysis, ANOVA, multi-approach regression analysis and structural equation modeling. The followings results were obtained.
First, social demographic factors, that is gender, age, education background, occupation, income and marital status do not play significant roles in affecting customers’ purchase intention under the influence of CSR. 
Second, five distinct types of customers were found to have different attitudes towards hotel CSR policies, which could positively affect their satisfaction level and future purchase intention. This result showed the diversity of customers in terms of CSR, and laid a theoretical foundation for hotel marketers to offer customers customized CSR policies in order to retain guests.
Third, two community related variables, namely hotels’ effort to provide local people with job opportunities and their respecting local culture and customs were found to be significant for guests’ purchase intention. Hotel managerial expertise was also found to have significance. The findings of other research that Chinese hoteliers’ efforts to create environmental friendly hotels is not a compelling reason for guests to book with a particular hotel, is also supported by this research. 
Fourth, hotels’ efforts to market their CSR practices or policies could potentially exert direct impact over customers’ future purchase intention by making guests aware of the importance of CSR polices if basic guest needs are being met.
Last but not least, based on the results obtained from this research, suggestions for hotel management on how to enhance customers’ repeat consumption from a CSR standpoint were given, and future possible directions of similar research were also provided.

text: Hotel Corporate Social Responsibility: Guest Satisfaction, and Repeat Purchase Intention in China's Domestic Hotel Market The fast development of China’s economy in the past two decades has created a series of CSR related problems, for instance, customer and employee rights, environmental pollution, natural resource shortage, and community relations. The effects of these issues on Chinese society have, to a degree, become a focus of a public debate aided by the emergence of the mobile Internet. Consequently corporate social responsibility (CSR) policies are being adopted by a growing number of Chinese companies, including those in the hotel sector. By adopting a composite methodology of qualitative and quantitative approaches, this thesis aims to obtain an understanding of hotel CSR policies in China from the guest’s perspective by identifying their assessments of a hotel’s CSR performance and the impacts that may follow for repeat purchasing intentions of hotel accommodation.
Based on a literature review, this thesis first proposed a four dimensional CSR scale, which covers customer, environment, employee and community, and then attempted to measure how customers perceive hotel CSR policies and the relevant consequences for their future patronage of a hotel. Additionally this thesis also introduced for the first time as far as the author is aware, the concept that a guest’s familiarity with CSR is a possible determinant of future repeat patronage. Subsequently a research model was proposed to reveal the influence of hotel CSR policies determining guests’ choice of hotel. A total of 817 valid questionnaires were collected, and the dataset was analyzed by SPSS 19.0 using reliability and validity analysis, exploratory factor analysis, cluster and discriminant analysis, ANOVA, multi-approach regression analysis and structural equation modeling. The followings results were obtained.
First, social demographic factors, that is gender, age, education background, occupation, income and marital status do not play significant roles in affecting customers’ purchase intention under the influence of CSR. 
Second, five distinct types of customers were found to have different attitudes towards hotel CSR policies, which could positively affect their satisfaction level and future purchase intention. This result showed the diversity of customers in terms of CSR, and laid a theoretical foundation for hotel marketers to offer customers customized CSR policies in order to retain guests.
Third, two community related variables, namely hotels’ effort to provide local people with job opportunities and their respecting local culture and customs were found to be significant for guests’ purchase intention. Hotel managerial expertise was also found to have significance. The findings of other research that Chinese hoteliers’ efforts to create environmental friendly hotels is not a compelling reason for guests to book with a particular hotel, is also supported by this research. 
Fourth, hotels’ efforts to market their CSR practices or policies could potentially exert direct impact over customers’ future purchase intention by making guests aware of the importance of CSR polices if basic guest needs are being met.
Last but not least, based on the results obtained from this research, suggestions for hotel management on how to enhance customers’ repeat consumption from a CSR standpoint were given, and future possible directions of similar research were also provided.

year: 2014

title: A review on treatment processes of chicken manure

authors: Manogaran, M. Devendran

abstract: The poultry industry is a fast-growing industry fuelled by overwhelming customer demand. Of the different poultry meat options, chicken is arguably the most popular as it is the second most staple food item in Malaysia after rice. Consequently, due to the overwhelming demand for chicken meat, chicken manure is produced in abundance. In fact, a chicken produces 80 g to 100 g of manure daily, corresponding to 3-4% of its body weight. Utilizing the raw manure as an organic fertilizer without any prior treatment results in adverse environmental consequences as this common practice acts as a vector for propagation of pathogens, attracting flies and pests as well as contributing to odour problems. Treatment methods using pesticides, effective microorganisms and daily collection and disposal have been adopted by the farmers but these techniques are relatively costly and associated with potential environmental threats. Other techniques such as composting, pyrolysis, gasification, anaerobic digestion, hydrothermal liquefaction and torrefaction are drawing interest due to their ability to convert waste to value-added products. Approximately, 77,209 tonnes of chicken manure produced per day in Malaysia in 2014 can potentially generate up to 3.86 million m3 of methane from anaerobic digestion, equivalent to potential generation of 139.5 TJ of heat or 38.7 GWh of electricity theoretically. This paper reviews the technical and practical aspects of the techniques mentioned above in terms of operation, performance and limitations. This paper also examines the preferential treatment techniques in relation to the product outputs with good market potential while being environmentally sustainable.

text: A review on treatment processes of chicken manure The poultry industry is a fast-growing industry fuelled by overwhelming customer demand. Of the different poultry meat options, chicken is arguably the most popular as it is the second most staple food item in Malaysia after rice. Consequently, due to the overwhelming demand for chicken meat, chicken manure is produced in abundance. In fact, a chicken produces 80 g to 100 g of manure daily, corresponding to 3-4% of its body weight. Utilizing the raw manure as an organic fertilizer without any prior treatment results in adverse environmental consequences as this common practice acts as a vector for propagation of pathogens, attracting flies and pests as well as contributing to odour problems. Treatment methods using pesticides, effective microorganisms and daily collection and disposal have been adopted by the farmers but these techniques are relatively costly and associated with potential environmental threats. Other techniques such as composting, pyrolysis, gasification, anaerobic digestion, hydrothermal liquefaction and torrefaction are drawing interest due to their ability to convert waste to value-added products. Approximately, 77,209 tonnes of chicken manure produced per day in Malaysia in 2014 can potentially generate up to 3.86 million m3 of methane from anaerobic digestion, equivalent to potential generation of 139.5 TJ of heat or 38.7 GWh of electricity theoretically. This paper reviews the technical and practical aspects of the techniques mentioned above in terms of operation, performance and limitations. This paper also examines the preferential treatment techniques in relation to the product outputs with good market potential while being environmentally sustainable.

year: 2022

title: Exploring the experiences of young Māori mothers

authors: Shepherd, Cindy-Joe Theresa Aroha

subjects: Young Māori mothers

abstract: This thesis explores the lived experiences of three young Māori mothers (aged 16 
years old) in Aotearoa, New Zealand, focusing on their strengths, challenges, and resilience. 
By employing a Kaupapa Māori methodological framework, the research aims to reframe 
narratives about young Māori mothers towards a strengths-based perspective, advocating for 
protection and nurturing Māori whakapapa. Using qualitative methods, the study explores the 
pūrākau (stories) of three young Māori mothers attending a teen parent unit in Waikato. 
The study highlights how, by living within both individualistic and collective realms, 
these young mothers actively challenge stigma, assert their worth, and develop unique 
underlying strengths. The findings, structured around emergent themes from their collective 
experiences, reveal a dichotomy: these young mothers must navigate the individualistic 
pressures and high expectations of motherhood while also drawing strength from collective 
responsibilities upheld within their whānau and supportive community services. Despite 
facing significant societal stigma and systemic barriers, the mothers demonstrate immense 
strength. Their resilience is grounded in whānau connections, proactive self-care, and 
engagement with taiao, wairua, and tino rangatiratanga—processes that also support 
intergenerational healing. 
This research underscores the importance of culturally responsive support systems 
that honour Indigenous knowledge and collective well-being. It offers insights for reorienting 
policy and practice to empower young Māori mothers, recognising their tino rangatiratanga 
and transformative agency by embracing their multifaceted realities.

text: Exploring the experiences of young Māori mothers This thesis explores the lived experiences of three young Māori mothers (aged 16 
years old) in Aotearoa, New Zealand, focusing on their strengths, challenges, and resilience. 
By employing a Kaupapa Māori methodological framework, the research aims to reframe 
narratives about young Māori mothers towards a strengths-based perspective, advocating for 
protection and nurturing Māori whakapapa. Using qualitative methods, the study explores the 
pūrākau (stories) of three young Māori mothers attending a teen parent unit in Waikato. 
The study highlights how, by living within both individualistic and collective realms, 
these young mothers actively challenge stigma, assert their worth, and develop unique 
underlying strengths. The findings, structured around emergent themes from their collective 
experiences, reveal a dichotomy: these young mothers must navigate the individualistic 
pressures and high expectations of motherhood while also drawing strength from collective 
responsibilities upheld within their whānau and supportive community services. Despite 
facing significant societal stigma and systemic barriers, the mothers demonstrate immense 
strength. Their resilience is grounded in whānau connections, proactive self-care, and 
engagement with taiao, wairua, and tino rangatiratanga—processes that also support 
intergenerational healing. 
This research underscores the importance of culturally responsive support systems 
that honour Indigenous knowledge and collective well-being. It offers insights for reorienting 
policy and practice to empower young Māori mothers, recognising their tino rangatiratanga 
and transformative agency by embracing their multifaceted realities.

year: 2024-06-23