title: Making Sense and Talking Sense: A Case Study of the Correlations Between Sensemaking, Identity and Image in the New Zealand Functional Food Industry

authors: Worth, Benjamin John

subjects: identity

abstract: Functional foods are purported by scientists to provide consumers with health benefits over and above food’s most basic uses: providing energy and sustaining life. Western nations, including New Zealand, face significant health challenges as their populations suffer from unprecedented rates of chronic illnesses like cancer and obesity, and health-conscious consumers appear willing and able to purchase these products. The functional food industry has been growing rapidly for the last decade and is widely tipped to continue this growth. However, there is concern that the market is largely unregulated and consumers are confused by the sheer volume of news and information about functional food and health issues. The purpose of this study is to examine the way that a functional food producer makes sense of its role in this complex social, political and economic context, particularly regarding its contribution to public health. The study takes a communication perspective and uses primarily a thematic analysis. Theories of organisational sensemaking, identity and image provide a framework for the case study analysis focusing on organisational communication with stakeholders and attempts to manage contextual issues that affect both the case study organisation and the whole industry. Data was gathered by interviewing higher-level managers from a range of divisions in the organisation, and by collecting a selection of corporate communication documents produced by the organisation for consumers. The study found that the case study organisation’s identity was heavily influenced by health values that align with the product’s proven health benefits. However, the organisation promotes the product as a premium food product, which prices a number of consumers out of the market, and illustrates the limitations this particular product has for improving consumer health. At the same time, the organisational identity comes under threat from challenges to the sustainability of the organisation’s production methods. Analysing the way organisational members respond to these threats provides an interesting picture of the way sensemaking processes are affected by external influences as internal stakeholders re-assess the organisation’s identity.

text: Making Sense and Talking Sense: A Case Study of the Correlations Between Sensemaking, Identity and Image in the New Zealand Functional Food Industry Functional foods are purported by scientists to provide consumers with health benefits over and above food’s most basic uses: providing energy and sustaining life. Western nations, including New Zealand, face significant health challenges as their populations suffer from unprecedented rates of chronic illnesses like cancer and obesity, and health-conscious consumers appear willing and able to purchase these products. The functional food industry has been growing rapidly for the last decade and is widely tipped to continue this growth. However, there is concern that the market is largely unregulated and consumers are confused by the sheer volume of news and information about functional food and health issues. The purpose of this study is to examine the way that a functional food producer makes sense of its role in this complex social, political and economic context, particularly regarding its contribution to public health. The study takes a communication perspective and uses primarily a thematic analysis. Theories of organisational sensemaking, identity and image provide a framework for the case study analysis focusing on organisational communication with stakeholders and attempts to manage contextual issues that affect both the case study organisation and the whole industry. Data was gathered by interviewing higher-level managers from a range of divisions in the organisation, and by collecting a selection of corporate communication documents produced by the organisation for consumers. The study found that the case study organisation’s identity was heavily influenced by health values that align with the product’s proven health benefits. However, the organisation promotes the product as a premium food product, which prices a number of consumers out of the market, and illustrates the limitations this particular product has for improving consumer health. At the same time, the organisational identity comes under threat from challenges to the sustainability of the organisation’s production methods. Analysing the way organisational members respond to these threats provides an interesting picture of the way sensemaking processes are affected by external influences as internal stakeholders re-assess the organisation’s identity.

year: 2011

title: Retention capacity of biochar-amended New Zealand dairy farm soil for an estrogenic steroid hormone and its primary metabolite

authors: Sarmah, Ajit K.

abstract: We examined the retention ability of a New Zealand dairy farm soil amended with 3 types of biochar produced from a variety of feedstocks for a steroid hormone (oestradiol, E2) and its primary transformation product (estrone, E1). Biochars produced from corn cob (CC), pine sawdust (PSD) and green waste (GW) were characterised by scanning electron microscopy, Fourier-transform infrared spectroscopy, X-ray diffraction, and solid-state 13C nuclear magnetic resonance spectroscopy. Batch sorption studies were performed on soil amended with each biochar (0.5% and 1% by weight) using a complex solvent extraction scheme, and isotherms were fitted to the Freundlich model.
All isotherms were highly non-linear, with N values in the range 0.46–0.83 (E2) and 0.66–0.88 (E1) in soil amended with different percentages of biochars. Overall, addition of all 3 biochars was found to increase the soil sorption affinity for the hormones, with E2 sorption being the highest in the soil amended with 1% PSD biochar. There was no marked difference in hormone sorption ability in the other 2 treatments (soil treated with 1% CC biochar and 1% GW biochar). Overall, the effective distribution coefficient (Kdeff) values for E2 at the lowest equilibrium concentration (Cw 0.5 mg/L) ranged from 35 to 311 L/kg in soil amended with the 3 types of biochar. Addition of 0.5% of PSD biochar resulted in ~560% increase in the Kdeff value for E2, while at 1% addition of PSD biochar, uptake of E2 was nearly 1400% higher than the control. For E1, the percentage increase in Kdeff was comparatively smaller than E2; however, it still ranged from 40 to 280%, and 60 to >320% at addition of 0.5% and 1% PSD biochar, respectively, compared with the control soil. Highest treatment temperature and associated greater surface area, low ash content, higher carbon content, and the abundance of polar functional groups (e.g. –OH, C=O) may explain why the soil amended with PSD biochar exhibited high sorptive capacity for the hormones.

text: Retention capacity of biochar-amended New Zealand dairy farm soil for an estrogenic steroid hormone and its primary metabolite We examined the retention ability of a New Zealand dairy farm soil amended with 3 types of biochar produced from a variety of feedstocks for a steroid hormone (oestradiol, E2) and its primary transformation product (estrone, E1). Biochars produced from corn cob (CC), pine sawdust (PSD) and green waste (GW) were characterised by scanning electron microscopy, Fourier-transform infrared spectroscopy, X-ray diffraction, and solid-state 13C nuclear magnetic resonance spectroscopy. Batch sorption studies were performed on soil amended with each biochar (0.5% and 1% by weight) using a complex solvent extraction scheme, and isotherms were fitted to the Freundlich model.
All isotherms were highly non-linear, with N values in the range 0.46–0.83 (E2) and 0.66–0.88 (E1) in soil amended with different percentages of biochars. Overall, addition of all 3 biochars was found to increase the soil sorption affinity for the hormones, with E2 sorption being the highest in the soil amended with 1% PSD biochar. There was no marked difference in hormone sorption ability in the other 2 treatments (soil treated with 1% CC biochar and 1% GW biochar). Overall, the effective distribution coefficient (Kdeff) values for E2 at the lowest equilibrium concentration (Cw 0.5 mg/L) ranged from 35 to 311 L/kg in soil amended with the 3 types of biochar. Addition of 0.5% of PSD biochar resulted in ~560% increase in the Kdeff value for E2, while at 1% addition of PSD biochar, uptake of E2 was nearly 1400% higher than the control. For E1, the percentage increase in Kdeff was comparatively smaller than E2; however, it still ranged from 40 to 280%, and 60 to >320% at addition of 0.5% and 1% PSD biochar, respectively, compared with the control soil. Highest treatment temperature and associated greater surface area, low ash content, higher carbon content, and the abundance of polar functional groups (e.g. –OH, C=O) may explain why the soil amended with PSD biochar exhibited high sorptive capacity for the hormones.

year: 2010

title: For staff at the Eastern Institute of Technology, is Ōtātara a placeless geography? Or a geography of significance?

authors: Passey, Emma

subjects: Ōtātara

abstract: This thesis explores the experience of place for a group of tertiary employees in a regional area of New Zealand. Staff based at EIT Hawke’s Bay in Taradale, Napier can see the Ōtātara Pā Reserve from several vantage points on campus, and often visit because of its immediate proximity. Originally, joined and now adjacent, the cultural significance of this land for Māori over some centuries prior to Pākehā settlement, is still being uncovered. Through a series of interviews, the historical significance of this place is joined with the experiences of staff in being in this space. A range of meanings including belonging, attachment and sense of location were described by participants, showing the development over time of threads of connection for themselves, family, community and also staff members.

Ideas in the literature of place were considered including attachment to meaningful locations and landscape. A particular interest in the thesis was bringing this more general literature into focus for a New Zealand place, which has substantial Māori history connections including for participants of both Māori and Pākehā backgrounds. Several methodological issues were discussed within a series of interviews including cultural appropriateness and representation. The researchers transition from an English cultural upbringing, to developing and extending indigenous landscape knowledge, illustrates the changing recognition and involvement in an increasingly bi-cultural New Zealand, and demonstrates the implications of this in understanding place attachment.

Findings from this research were organised in three main chapters. The first, recounted historical material about Ōtātara, Māori and Pākehā times, exploring ideas of place and belonging. It also provided a natural anchor for the second and third chapters, which reported the findings of EIT staff enjoying being within, and feeling the presence of that history. Several themes emerged and were summarised as embodied landscape experiences, and the intriguing dimensions of social relationships and place for these tertiary staff.
Place is important across the social sciences as it is for other disciplines. It evokes on the one hand aspirations and ideals of an aesthetic and spiritual nature but at the same time, reminds human beings of their literal and biological being in time and space. The present study has contributed to this wider narrative by looking at one example and in one national bi-cultural setting.

The question posed at the start of the thesis considered whether EIT staff view Ōtātara as a place of significance or a geography which does not matter. The historical connections and physical closeness between EIT and Ōtātara, mean that the Institution and the landscape are inextricably linked. People are equally bonded to this place through culture and lived experiences. Often unconscious or incidental associations are handed down through the generations, within the organisation and throughout the wider community.
How we now occupy this place in a modern world, how we share the (hi)stories and become authors of new ones, will have a profound influence on the ways that staff continue to connect and develop feelings of belonging. Related to this, an idea about an institutional-wide hīkoi around the boundaries of the campus and Ōtātara is offered as an addendum. Our responsibility as educators is to signal to future generations that this is a landscape of significance ensuring that Ōtātara continues to be acknowledged as a taonga for EIT employees, and that it is nurtured in the same way as it nurtures us.

text: For staff at the Eastern Institute of Technology, is Ōtātara a placeless geography? Or a geography of significance? This thesis explores the experience of place for a group of tertiary employees in a regional area of New Zealand. Staff based at EIT Hawke’s Bay in Taradale, Napier can see the Ōtātara Pā Reserve from several vantage points on campus, and often visit because of its immediate proximity. Originally, joined and now adjacent, the cultural significance of this land for Māori over some centuries prior to Pākehā settlement, is still being uncovered. Through a series of interviews, the historical significance of this place is joined with the experiences of staff in being in this space. A range of meanings including belonging, attachment and sense of location were described by participants, showing the development over time of threads of connection for themselves, family, community and also staff members.

Ideas in the literature of place were considered including attachment to meaningful locations and landscape. A particular interest in the thesis was bringing this more general literature into focus for a New Zealand place, which has substantial Māori history connections including for participants of both Māori and Pākehā backgrounds. Several methodological issues were discussed within a series of interviews including cultural appropriateness and representation. The researchers transition from an English cultural upbringing, to developing and extending indigenous landscape knowledge, illustrates the changing recognition and involvement in an increasingly bi-cultural New Zealand, and demonstrates the implications of this in understanding place attachment.

Findings from this research were organised in three main chapters. The first, recounted historical material about Ōtātara, Māori and Pākehā times, exploring ideas of place and belonging. It also provided a natural anchor for the second and third chapters, which reported the findings of EIT staff enjoying being within, and feeling the presence of that history. Several themes emerged and were summarised as embodied landscape experiences, and the intriguing dimensions of social relationships and place for these tertiary staff.
Place is important across the social sciences as it is for other disciplines. It evokes on the one hand aspirations and ideals of an aesthetic and spiritual nature but at the same time, reminds human beings of their literal and biological being in time and space. The present study has contributed to this wider narrative by looking at one example and in one national bi-cultural setting.

The question posed at the start of the thesis considered whether EIT staff view Ōtātara as a place of significance or a geography which does not matter. The historical connections and physical closeness between EIT and Ōtātara, mean that the Institution and the landscape are inextricably linked. People are equally bonded to this place through culture and lived experiences. Often unconscious or incidental associations are handed down through the generations, within the organisation and throughout the wider community.
How we now occupy this place in a modern world, how we share the (hi)stories and become authors of new ones, will have a profound influence on the ways that staff continue to connect and develop feelings of belonging. Related to this, an idea about an institutional-wide hīkoi around the boundaries of the campus and Ōtātara is offered as an addendum. Our responsibility as educators is to signal to future generations that this is a landscape of significance ensuring that Ōtātara continues to be acknowledged as a taonga for EIT employees, and that it is nurtured in the same way as it nurtures us.

year: 2021