title: Creativity awards: Great expectations?

authors: Kilgour, A. Mark

abstract: Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency executives were selected to assess their own campaigns in terms of originality and strategy, and were also queried about whether those campaigns would win creativity, and effectiveness, awards. Findings show that the campaigns deemed worthy of creativity award recognition are usually highly original. Yet, most award-winning work is rarely regarded as being highly strategic. The results indicate that this originality bias contained in award-winning advertisements may limit their usefulness as proxy measures of creativity. Although the originality aspect of creativity is reflected, strategy and appropriateness are not adequately, nor proportionately considered. Implications for the use of creativity awards by researchers, as well as managerial issues, are discussed.

text: Creativity awards: Great expectations? Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency executives were selected to assess their own campaigns in terms of originality and strategy, and were also queried about whether those campaigns would win creativity, and effectiveness, awards. Findings show that the campaigns deemed worthy of creativity award recognition are usually highly original. Yet, most award-winning work is rarely regarded as being highly strategic. The results indicate that this originality bias contained in award-winning advertisements may limit their usefulness as proxy measures of creativity. Although the originality aspect of creativity is reflected, strategy and appropriateness are not adequately, nor proportionately considered. Implications for the use of creativity awards by researchers, as well as managerial issues, are discussed.

year: 2013

title: James Gerrish: Te Aroha’s first bellman

authors: Hart, Philip

abstract: James Gerrish moved to Thames when the goldfield opened and then settled in Te Aroha during its gold rush. Like so many others, he took up a variety of occupations, none very profitable, for he left his widow and family in poverty. His most notable occupation, and the one for which he was famous, was as the local bellman. Blessed with a loud voice, he cried out the news of the day, along with advertisements for goods and services and public meetings. He was also noted for some disreputable behaviour, notably excessive drinking. Undoubtedly a ‘character’, he was recalled fondly long after his death.

text: James Gerrish: Te Aroha’s first bellman James Gerrish moved to Thames when the goldfield opened and then settled in Te Aroha during its gold rush. Like so many others, he took up a variety of occupations, none very profitable, for he left his widow and family in poverty. His most notable occupation, and the one for which he was famous, was as the local bellman. Blessed with a loud voice, he cried out the news of the day, along with advertisements for goods and services and public meetings. He was also noted for some disreputable behaviour, notably excessive drinking. Undoubtedly a ‘character’, he was recalled fondly long after his death.

year: 2016

title: Iwi, institutes, societies & community led initiatives

authors: Whaanga, Hēmi

abstract: With the rapid evolution, innovation and incredible growth of ICT, the avenues to exchange, access, manage, create, disseminate, display and research Indigenous data and Mātauranga Māori have increased at astounding rates. This generation, often referred to as ‘digital natives', ‘homo zappiëns’, ‘Net generation’, ‘millennials’, ‘i-generation’ (see, for example Akçayır, Dündar, & Akçayır, 2016; Kirschner & De Bruyckere, 2017; Prensky, 2001; Yong & Gates, 2014), have been raised, immersed and exposed to a myriad of digital technologies, video games, computers, digital music players and cellular phones during their brief lifetimes. Technologies have dramatically transformed how each generation access, communicate, share knowledge, distribute and view information. Social networks like Facebook, YouTube, Instagram, Twitter, Reddit, Pinterest, Tumblr and social networking apps such as Messenger, WhatsApp, WeChat, QQ Chat, QZone, Viber, LINE, and Snapchat, with billons of active users per month, are as familiar to this generation as was the radio, television and landline telephones to the Baby Boomers who grew up with pre-cellphone mobile technology.

text: Iwi, institutes, societies & community led initiatives With the rapid evolution, innovation and incredible growth of ICT, the avenues to exchange, access, manage, create, disseminate, display and research Indigenous data and Mātauranga Māori have increased at astounding rates. This generation, often referred to as ‘digital natives', ‘homo zappiëns’, ‘Net generation’, ‘millennials’, ‘i-generation’ (see, for example Akçayır, Dündar, & Akçayır, 2016; Kirschner & De Bruyckere, 2017; Prensky, 2001; Yong & Gates, 2014), have been raised, immersed and exposed to a myriad of digital technologies, video games, computers, digital music players and cellular phones during their brief lifetimes. Technologies have dramatically transformed how each generation access, communicate, share knowledge, distribute and view information. Social networks like Facebook, YouTube, Instagram, Twitter, Reddit, Pinterest, Tumblr and social networking apps such as Messenger, WhatsApp, WeChat, QQ Chat, QZone, Viber, LINE, and Snapchat, with billons of active users per month, are as familiar to this generation as was the radio, television and landline telephones to the Baby Boomers who grew up with pre-cellphone mobile technology.

year: 2017