title: New Zealand’s indigenous forests – their status and drivers of change

authors: Allen, Robert

abstract: New Zealand’s remaining indigenous forests and shrublands are of immense cultural, environmental, and economic significance. A representative plot-based sample of these forests and shrublands has recently allowed an unbiased depiction of their composition
and structure. This is necessary for international reporting, performance assessment and management prioritisation. Their composition, structure, and function are driven by a diverse array of factors, many of which are complexly interrelated. The imprint of disturbances is pervasive and it is necessary to understand disturbances to interpret human-related impacts. For example, understanding impacts of exotic browsing mammals is only possible within a context of forest ecosystem development and tree demographic processes. There are now extensive areas of shrublands successional to forest, often composed of mixtures of indigenous and exotic species. These shrublands expand the pportunities for ecosystem services from, for example, carbon sequestration to water quality. An increasing area of indigenous forests and shrublands are managed for distinctive Māori aspirations that include sustainable use.

text: New Zealand’s indigenous forests – their status and drivers of change New Zealand’s remaining indigenous forests and shrublands are of immense cultural, environmental, and economic significance. A representative plot-based sample of these forests and shrublands has recently allowed an unbiased depiction of their composition
and structure. This is necessary for international reporting, performance assessment and management prioritisation. Their composition, structure, and function are driven by a diverse array of factors, many of which are complexly interrelated. The imprint of disturbances is pervasive and it is necessary to understand disturbances to interpret human-related impacts. For example, understanding impacts of exotic browsing mammals is only possible within a context of forest ecosystem development and tree demographic processes. There are now extensive areas of shrublands successional to forest, often composed of mixtures of indigenous and exotic species. These shrublands expand the pportunities for ecosystem services from, for example, carbon sequestration to water quality. An increasing area of indigenous forests and shrublands are managed for distinctive Māori aspirations that include sustainable use.

year: 2015

title: The COVID-19 domestic vaccine pass: Implications for Māori

authors: Kukutai, Tahu

abstract: The New Zealand government has introduced a COVID-19 domestic vaccine pass to be used in conjunction with the COVID-19 Protection Framework. The Framework is likely to be activated soon after Cabinet meets on 29 November 2021. The pass will be necessary to access places and events that require proof of vaccination under the Framework.
This brief does not argue for or against the introduction of a domestic vaccine pass, but rather discusses key issues that it raises for Māori, and suggests actions to address them. We see four key issues:
• the lack of Māori involvement, as a Tiriti partner, on either the design or implementation of the COVID-19 domestic vaccine pass;
• disproportionate restriction on Māori mobility due to lower Māori vaccination rates;
• privacy and data security concerns;
• uneven implementation that could increase discrimination against Māori and other groups considered to pose a risk to others’ safety.
To respond to these issues we recommend that the implementation of the pass be designed in partnership with Māori and comply with Māori data sovereignty requirements. As Tiriti partners, Māori should expect that the pass will keep their communities safe, while providing opportunities to enact manaakitanga in the matrix of care, and the mana to manage their own affairs.

text: The COVID-19 domestic vaccine pass: Implications for Māori The New Zealand government has introduced a COVID-19 domestic vaccine pass to be used in conjunction with the COVID-19 Protection Framework. The Framework is likely to be activated soon after Cabinet meets on 29 November 2021. The pass will be necessary to access places and events that require proof of vaccination under the Framework.
This brief does not argue for or against the introduction of a domestic vaccine pass, but rather discusses key issues that it raises for Māori, and suggests actions to address them. We see four key issues:
• the lack of Māori involvement, as a Tiriti partner, on either the design or implementation of the COVID-19 domestic vaccine pass;
• disproportionate restriction on Māori mobility due to lower Māori vaccination rates;
• privacy and data security concerns;
• uneven implementation that could increase discrimination against Māori and other groups considered to pose a risk to others’ safety.
To respond to these issues we recommend that the implementation of the pass be designed in partnership with Māori and comply with Māori data sovereignty requirements. As Tiriti partners, Māori should expect that the pass will keep their communities safe, while providing opportunities to enact manaakitanga in the matrix of care, and the mana to manage their own affairs.

year: 2021-11-30

title: Product effects on endorser image: the potential for reverse image transfer

authors: Charbonneau, Jan

subjects: product image

abstract: Purpose – The purpose of this paper is to investigate reverse image transfer as it applies to both celebrities (actors/models) and celebrity athletes in a New Zealand context. It extends the work of Garland and Charbonneau which examined reverse image transfer (product image transferring to endorser) as it applied to celebrity athlete endorsers alone.
Design/methodology/approach – The data for the study are collected from 240 New Zealand university undergraduate students who are split equally into eight treatment groups. Using Ohanian’s source-credibility scale, each group rate several celebrities or celebrity athletes on their suitability for endorsing two contrasting products: orange juice (representing a positively perceived product) and cigarettes (representing a negatively perceived product). ANOVA (analysis of variance) is used to compare means between celebrities/celebrity athletes and the products they endorse. The study is a close replication of Till’s work in the USA.
Findings – The results show a pronounced polarising effect for celebrity athletes, as opposed to celebrities (actors/models), for the endorsement of both products but particularly for cigarettes, the negative product. The potential for reverse image transfer is real, demanding careful attention by celebrities, agents and marketers during evaluation of endorsement opportunities. Research limitations/implications – Though not compromising the research integrity, the sample of New Zealand students is restrictive. Further extension of the research is advisable to address limitations based on sample composition, cultural setting and time of research.
Originality/value – Aside from addressing the paucity of research on reverse image transfer, this paper signals important managerial implications for celebrity endorsers and their agents.

text: Product effects on endorser image: the potential for reverse image transfer Purpose – The purpose of this paper is to investigate reverse image transfer as it applies to both celebrities (actors/models) and celebrity athletes in a New Zealand context. It extends the work of Garland and Charbonneau which examined reverse image transfer (product image transferring to endorser) as it applied to celebrity athlete endorsers alone.
Design/methodology/approach – The data for the study are collected from 240 New Zealand university undergraduate students who are split equally into eight treatment groups. Using Ohanian’s source-credibility scale, each group rate several celebrities or celebrity athletes on their suitability for endorsing two contrasting products: orange juice (representing a positively perceived product) and cigarettes (representing a negatively perceived product). ANOVA (analysis of variance) is used to compare means between celebrities/celebrity athletes and the products they endorse. The study is a close replication of Till’s work in the USA.
Findings – The results show a pronounced polarising effect for celebrity athletes, as opposed to celebrities (actors/models), for the endorsement of both products but particularly for cigarettes, the negative product. The potential for reverse image transfer is real, demanding careful attention by celebrities, agents and marketers during evaluation of endorsement opportunities. Research limitations/implications – Though not compromising the research integrity, the sample of New Zealand students is restrictive. Further extension of the research is advisable to address limitations based on sample composition, cultural setting and time of research.
Originality/value – Aside from addressing the paucity of research on reverse image transfer, this paper signals important managerial implications for celebrity endorsers and their agents.

year: 2010