title: Te tukuihotanga o te reo Māori: He aronga motuhake – ngā mokopuna a Te Kapunga

authors: Dewes, Te Kuru o te Marama

subjects: Reo Māori

abstract: Ko te tāhū o tēnei rangahau ko te reo Māori. Ko te ariā matua ko te tukuihotanga o te reo Māori, arā, ko te tuku iho o te reo ki rō whānau mai i ngā mātua ki ngā tamariki, ā, tae rawa iho ki ngā mokopuna. Kia whakawhāiti i te kaupapa, he aronga motuhake tēnei kei te titiro hāngai atu ki ngā whānau e whā ki ngā tāone e toru o Te Whanganui-a-Tara, Tāmakimakaurau me Te Rotorua-Nui-a-Kahumatamomoe. Nā te hurahura i ngā āhuatanga reo i roto i ngā kāenga o ngā whānau e whā i kitea mehemea kei te tutuki tēnei tūāhua te tukuihotanga o te reo Māori. Tuia, he aha ngā momo āhuatanga kei te taunaki i tēnei mahi, ā, he aha hoki ngā ārai e whakahōtaetae ana i a ia.  piti atu, i noho ki te ketuketu i ngā whakaaro o ngā mātua e pā ana ki tēnei kaupapa te tuku iho i te reo ki ngā tamariki mokopuna. Kāre i aro ki te kounga o te reo, he kaute noa i ngā whakamahinga reo Māori me whakamahinga reo Pākehā. Kia whakaritea ngā āhuatanga reo o ngā whānau me ngā tamariki, i tū ngā mahi whakarongo ki ngā wāhi e toru, arā, ki rō kāenga, ki rō kura, ka mutu, i tū ki wāhi kē atu hoki. Nā runga i te whakaaro kei te mōrearea tonu te reo Māori, kua herea tēnei kaupapa ki te ahurea me te tuakiri Māori, te mana motuhake me te tino rangatiratanga.

text: Te tukuihotanga o te reo Māori: He aronga motuhake – ngā mokopuna a Te Kapunga Ko te tāhū o tēnei rangahau ko te reo Māori. Ko te ariā matua ko te tukuihotanga o te reo Māori, arā, ko te tuku iho o te reo ki rō whānau mai i ngā mātua ki ngā tamariki, ā, tae rawa iho ki ngā mokopuna. Kia whakawhāiti i te kaupapa, he aronga motuhake tēnei kei te titiro hāngai atu ki ngā whānau e whā ki ngā tāone e toru o Te Whanganui-a-Tara, Tāmakimakaurau me Te Rotorua-Nui-a-Kahumatamomoe. Nā te hurahura i ngā āhuatanga reo i roto i ngā kāenga o ngā whānau e whā i kitea mehemea kei te tutuki tēnei tūāhua te tukuihotanga o te reo Māori. Tuia, he aha ngā momo āhuatanga kei te taunaki i tēnei mahi, ā, he aha hoki ngā ārai e whakahōtaetae ana i a ia.  piti atu, i noho ki te ketuketu i ngā whakaaro o ngā mātua e pā ana ki tēnei kaupapa te tuku iho i te reo ki ngā tamariki mokopuna. Kāre i aro ki te kounga o te reo, he kaute noa i ngā whakamahinga reo Māori me whakamahinga reo Pākehā. Kia whakaritea ngā āhuatanga reo o ngā whānau me ngā tamariki, i tū ngā mahi whakarongo ki ngā wāhi e toru, arā, ki rō kāenga, ki rō kura, ka mutu, i tū ki wāhi kē atu hoki. Nā runga i te whakaaro kei te mōrearea tonu te reo Māori, kua herea tēnei kaupapa ki te ahurea me te tuakiri Māori, te mana motuhake me te tino rangatiratanga.

year: 2017

title: Indigenous-washing and colonial amnesia: how New Zealand’s nation brand depoliticizes climate change

authors: Hellmann, Olli

abstract: New Zealand’s nation brand has drawn ever louder accusations of “greenwashing” the country’s image in recent years. Through a visual discourse analysis of Air New Zealand’s Tiaki & The Guardians safety briefing video, this article shows that brand managers have responded with a strategy of “Indigenous-washing,” appropriating the Māori worldview to deflect attention from intensive farming’s carbon footprint and other environmentally unfriendly activities. More broadly, this article makes an important contribution to the growing critical-cultural literature on nation branding by revealing how New Zealand’s latest marketing initiative contributes to the depoliticization of climate change. The “Tiaki” campaign not only positions New Zealand as an “untouched land,” but also closes the space for democratic debate about climate change by obscuring the role of colonialism in causing the planet’s ecological crisis and by silencing alternative socioecological futures proposed by Indigenous peoples.

text: Indigenous-washing and colonial amnesia: how New Zealand’s nation brand depoliticizes climate change New Zealand’s nation brand has drawn ever louder accusations of “greenwashing” the country’s image in recent years. Through a visual discourse analysis of Air New Zealand’s Tiaki & The Guardians safety briefing video, this article shows that brand managers have responded with a strategy of “Indigenous-washing,” appropriating the Māori worldview to deflect attention from intensive farming’s carbon footprint and other environmentally unfriendly activities. More broadly, this article makes an important contribution to the growing critical-cultural literature on nation branding by revealing how New Zealand’s latest marketing initiative contributes to the depoliticization of climate change. The “Tiaki” campaign not only positions New Zealand as an “untouched land,” but also closes the space for democratic debate about climate change by obscuring the role of colonialism in causing the planet’s ecological crisis and by silencing alternative socioecological futures proposed by Indigenous peoples.

year: 2023-07-27

title: Cross Continental Readings of Visual Narratives: An analysis of Six Books in the New Zealand PictureBook Collection

authors: Cotton, Penni

abstract: This article argues that, by analyzing the ways in which illustrators use certain visual codes, we can learn much about a country's history/culture and demonstrates this by analyzing the visual narratives of six picture books from the New Zealand Picture Book Collection (NZPBC) Emphasis is placed on how the front covers-which introduce both the stories and the new culture to young readers-are used to facilitate cultural understanding by focusing on Intercultural stimuli/cultural exchanges; respecting beliefs/values; observing cultural lifestyles, sharing visual imagery and discussing the interplay between text and image

text: Cross Continental Readings of Visual Narratives: An analysis of Six Books in the New Zealand PictureBook Collection This article argues that, by analyzing the ways in which illustrators use certain visual codes, we can learn much about a country's history/culture and demonstrates this by analyzing the visual narratives of six picture books from the New Zealand Picture Book Collection (NZPBC) Emphasis is placed on how the front covers-which introduce both the stories and the new culture to young readers-are used to facilitate cultural understanding by focusing on Intercultural stimuli/cultural exchanges; respecting beliefs/values; observing cultural lifestyles, sharing visual imagery and discussing the interplay between text and image

year: 2015