title: The use of celebrity athletes as endorsers: views of the New Zealand general public

authors: Garland, Ron

subjects: advertising

abstract: Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility scale and a constant-sum scale to help brand managers, player agents and advertising practitioners select good celebrity athlete-product fit. Four New Zealand athletes (two males and two females) and several products were included in the test. Results show that the female celebrity athletes outperformed their male counterparts as potential endorsers. Use of Ohanian's multi-attribute scale yields a level of richness and insight, prompting us to advocate the use of both scales in the pursuit of endorser-product congruences.

text: The use of celebrity athletes as endorsers: views of the New Zealand general public Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-to-use survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility scale and a constant-sum scale to help brand managers, player agents and advertising practitioners select good celebrity athlete-product fit. Four New Zealand athletes (two males and two females) and several products were included in the test. Results show that the female celebrity athletes outperformed their male counterparts as potential endorsers. Use of Ohanian's multi-attribute scale yields a level of richness and insight, prompting us to advocate the use of both scales in the pursuit of endorser-product congruences.

year: 2006

title: Psychological autonomy and well-being of employees in low-skilled occupations

authors: Yong, Amy Pei Chuin

subjects: low-skilled occupations

abstract: Psychological autonomy and the impact it has on employees’ well-being has seldom been examined for those employed in low-skilled occupations. Using self-determination theory (SDT) as the theoretical grounding, this study aimed to investigate the relationship between supervisors’ support for psychological autonomy and employee outcomes such as well-being, stress, and job performance, for those in low-skilled occupations. SDT proposes that the effect of supervisors’ autonomy support is mediated through the satisfaction and frustration of employees’ needs. Survey data were collected from 171 employees at four different organisations in New Zealand. Regression analysis indicated that supervisors’ autonomy support was positively related to the satisfaction of employees’ autonomy, competence and relatedness needs and negatively related to frustration of employees’ autonomy and relatedness needs. In addition, supervisors’ autonomy support was related to job performance through competence and relatedness satisfaction and to well-being through autonomy satisfaction. Findings highlight the importance of supervisors’ autonomy support for employees’ well-being and job performance, giving organisations ways to improve well-being and job performance.

text: Psychological autonomy and well-being of employees in low-skilled occupations Psychological autonomy and the impact it has on employees’ well-being has seldom been examined for those employed in low-skilled occupations. Using self-determination theory (SDT) as the theoretical grounding, this study aimed to investigate the relationship between supervisors’ support for psychological autonomy and employee outcomes such as well-being, stress, and job performance, for those in low-skilled occupations. SDT proposes that the effect of supervisors’ autonomy support is mediated through the satisfaction and frustration of employees’ needs. Survey data were collected from 171 employees at four different organisations in New Zealand. Regression analysis indicated that supervisors’ autonomy support was positively related to the satisfaction of employees’ autonomy, competence and relatedness needs and negatively related to frustration of employees’ autonomy and relatedness needs. In addition, supervisors’ autonomy support was related to job performance through competence and relatedness satisfaction and to well-being through autonomy satisfaction. Findings highlight the importance of supervisors’ autonomy support for employees’ well-being and job performance, giving organisations ways to improve well-being and job performance.

year: 2019

title: Ha ora: Improving access to early diagnosis of lung cancer for Maori and rural communities. Understanding patient experiences in General Practice

authors: Lawrenson, Ross

abstract: There were two main objectives for this report. The first was to identify the barriers to early diagnosis of lung cancer experienced by Māori lung cancer patients and whānau. Second was to co-design a multi-pronged intervention alongside rural Māori communities to improve early diagnosis of lung cancer for whānau in their localities.
The team worked in the Waikato, Lakes, Bay of Plenty and Tairāwhiti districts of the Midland Region. Semi-structured interviews were carried out with 23 Māori lung cancer patients and whānau recruited through respiratory or cancer nurse specialists (CNSs) based at the hospitals of each district. Nine community hui (focus groups) and nine primary healthcare provider hui were carried out in five rural localities: Te Kuiti, Opōtiki, Te Kaha, Rotorua and Gisborne. Community hui included cancer patients, whānau, and other community members. Healthcare provider hui comprised staff members at the local primary healthcare centre, including General Practitioners and nurses. Study data were thematically analysed.
Findings of the study highlight:
1. Barriers in primary care, including symptom ambiguity, accumulating costs, barriers and enablers relating to GP – patient relationships
2. Barriers in secondary care, including a lack of access to diagnostic tests, long waiting times, barriers and enablers relating to communication between HCPs and patients.
3. The importance of whānau as carers and advocates for Māori patients on their lung cancer journey.
The interventions co-designed with each community included a Hā Ora website, a series of lung cancer awareness videos (entitled ‘wharo wharo wharo’), a kaiawhina training programme and a ‘pou pupuru oranga’ (cancer navigator).
We suggest strategies that aim to improve early diagnosis of lung cancer for rural Māori communities. We welcome your feedback to us regarding these recommendations.

text: Ha ora: Improving access to early diagnosis of lung cancer for Maori and rural communities. Understanding patient experiences in General Practice There were two main objectives for this report. The first was to identify the barriers to early diagnosis of lung cancer experienced by Māori lung cancer patients and whānau. Second was to co-design a multi-pronged intervention alongside rural Māori communities to improve early diagnosis of lung cancer for whānau in their localities.
The team worked in the Waikato, Lakes, Bay of Plenty and Tairāwhiti districts of the Midland Region. Semi-structured interviews were carried out with 23 Māori lung cancer patients and whānau recruited through respiratory or cancer nurse specialists (CNSs) based at the hospitals of each district. Nine community hui (focus groups) and nine primary healthcare provider hui were carried out in five rural localities: Te Kuiti, Opōtiki, Te Kaha, Rotorua and Gisborne. Community hui included cancer patients, whānau, and other community members. Healthcare provider hui comprised staff members at the local primary healthcare centre, including General Practitioners and nurses. Study data were thematically analysed.
Findings of the study highlight:
1. Barriers in primary care, including symptom ambiguity, accumulating costs, barriers and enablers relating to GP – patient relationships
2. Barriers in secondary care, including a lack of access to diagnostic tests, long waiting times, barriers and enablers relating to communication between HCPs and patients.
3. The importance of whānau as carers and advocates for Māori patients on their lung cancer journey.
The interventions co-designed with each community included a Hā Ora website, a series of lung cancer awareness videos (entitled ‘wharo wharo wharo’), a kaiawhina training programme and a ‘pou pupuru oranga’ (cancer navigator).
We suggest strategies that aim to improve early diagnosis of lung cancer for rural Māori communities. We welcome your feedback to us regarding these recommendations.

year: 2021