title: Chinese students: Holiday behaviours in New Zealand

authors: Ryan, Chris

subjects: Chinese students

abstract: This article reports findings from a sample of 158 students from the People's Republic of China studying in New Zealand. The purpose of the study was to assess the extent to which this market segment undertook travel within their country of studies; and the degree to which they are motivated by features usually regarded as motivators for holidaying by visitors to New Zealand. It found that while relaxation needs motivate holiday patterns, travel was also strongly motivated for 16 per cent of the sample by a search for career and study opportunities. It was also found that trip expenditure per person was low, and a number of possible reasons are suggested. Additionally it appeared that many of the traditional outdoor-adventure attractions of New Zealand have limited appeal to many of these students. The study identifies a number of issues that constrain this market and reference is made to restricted budgets and the need for academic success as inhibiting travel.

text: Chinese students: Holiday behaviours in New Zealand This article reports findings from a sample of 158 students from the People's Republic of China studying in New Zealand. The purpose of the study was to assess the extent to which this market segment undertook travel within their country of studies; and the degree to which they are motivated by features usually regarded as motivators for holidaying by visitors to New Zealand. It found that while relaxation needs motivate holiday patterns, travel was also strongly motivated for 16 per cent of the sample by a search for career and study opportunities. It was also found that trip expenditure per person was low, and a number of possible reasons are suggested. Additionally it appeared that many of the traditional outdoor-adventure attractions of New Zealand have limited appeal to many of these students. The study identifies a number of issues that constrain this market and reference is made to restricted budgets and the need for academic success as inhibiting travel.

year: 2007

title: The impact of a product-harm crisis on marketing effectiveness

authors: van Heerde, Harald J.

subjects: brand management

abstract: Product-harm crises are among a firm’s worst nightmares. A firm may experience (i) a loss in baseline sales, (ii) a reduced own effectiveness for its marketing instruments, (iii) an increased cross sensitivity to rival firms’ marketing-mix activities, and (iv) a decreased cross impact of its marketing-mix instruments on the sales of competing, unaffected brands. We find that this quadruple jeopardy materialized in a case study of an Australian product-harm crisis faced by Kraft peanut butter. We arrive at this conclusion by using a time-varying error-correction model that quantifies the consequences of this crisis on base sales, and on own- and cross-brand short- and long-term effectiveness. The proposed modeling approach allows managers to make more informed decisions on how to regain the brands’ pre-crisis performance levels.

text: The impact of a product-harm crisis on marketing effectiveness Product-harm crises are among a firm’s worst nightmares. A firm may experience (i) a loss in baseline sales, (ii) a reduced own effectiveness for its marketing instruments, (iii) an increased cross sensitivity to rival firms’ marketing-mix activities, and (iv) a decreased cross impact of its marketing-mix instruments on the sales of competing, unaffected brands. We find that this quadruple jeopardy materialized in a case study of an Australian product-harm crisis faced by Kraft peanut butter. We arrive at this conclusion by using a time-varying error-correction model that quantifies the consequences of this crisis on base sales, and on own- and cross-brand short- and long-term effectiveness. The proposed modeling approach allows managers to make more informed decisions on how to regain the brands’ pre-crisis performance levels.

year: 2007

title: Applying Kaupapa Māori Processes to Documentary Film.

authors: Waititi, Kahurangi Rora

subjects: Maori documentary

abstract: This thesis explores the application of Kaupapa Māori processes to documentary filmmaking through practiced-led research. The need for this research came to light through the experience of witnessing unacceptable behaviour shown by film crews towards kaumātua who were attending the 2006 28th Māori Battalion Reunion. In reflecting on this experience and considering my own filming experience as a person with a Te Ao Māori background, the basis for this argument was conceived. This thesis argues that there are alternative ways in which filming can be conducted by considering processes that already exist within Māori practices and philosophies.          

This Thesis, therefore, investigates alternative processes of filming that have developed from a Kaupapa Māori perspective through practical filming experience.  An historical overview of the relationship between Māori, media and filming practices have been provided to give context to this discussion.  The application of Kaupapa Māori processes to film was considered through the use of Marae protocol and philosophies. The application of these concepts was supported by the creative research which was utilised by referencing specific examples. The reader is, therefore, instructed to refer to the DVD in the front of the thesis as referenced in the written text.

text: Applying Kaupapa Māori Processes to Documentary Film. This thesis explores the application of Kaupapa Māori processes to documentary filmmaking through practiced-led research. The need for this research came to light through the experience of witnessing unacceptable behaviour shown by film crews towards kaumātua who were attending the 2006 28th Māori Battalion Reunion. In reflecting on this experience and considering my own filming experience as a person with a Te Ao Māori background, the basis for this argument was conceived. This thesis argues that there are alternative ways in which filming can be conducted by considering processes that already exist within Māori practices and philosophies.          

This Thesis, therefore, investigates alternative processes of filming that have developed from a Kaupapa Māori perspective through practical filming experience.  An historical overview of the relationship between Māori, media and filming practices have been provided to give context to this discussion.  The application of Kaupapa Māori processes to film was considered through the use of Marae protocol and philosophies. The application of these concepts was supported by the creative research which was utilised by referencing specific examples. The reader is, therefore, instructed to refer to the DVD in the front of the thesis as referenced in the written text.

year: 2007