title: The impact of a product-harm crisis on marketing effectiveness

authors: van Heerde, Harald J.

subjects: brand management

abstract: Product-harm crises are among a firm’s worst nightmares. A firm may experience (i) a loss in baseline sales, (ii) a reduced own effectiveness for its marketing instruments, (iii) an increased cross sensitivity to rival firms’ marketing-mix activities, and (iv) a decreased cross impact of its marketing-mix instruments on the sales of competing, unaffected brands. We find that this quadruple jeopardy materialized in a case study of an Australian product-harm crisis faced by Kraft peanut butter. We arrive at this conclusion by using a time-varying error-correction model that quantifies the consequences of this crisis on base sales, and on own- and cross-brand short- and long-term effectiveness. The proposed modeling approach allows managers to make more informed decisions on how to regain the brands’ pre-crisis performance levels.

text: The impact of a product-harm crisis on marketing effectiveness Product-harm crises are among a firm’s worst nightmares. A firm may experience (i) a loss in baseline sales, (ii) a reduced own effectiveness for its marketing instruments, (iii) an increased cross sensitivity to rival firms’ marketing-mix activities, and (iv) a decreased cross impact of its marketing-mix instruments on the sales of competing, unaffected brands. We find that this quadruple jeopardy materialized in a case study of an Australian product-harm crisis faced by Kraft peanut butter. We arrive at this conclusion by using a time-varying error-correction model that quantifies the consequences of this crisis on base sales, and on own- and cross-brand short- and long-term effectiveness. The proposed modeling approach allows managers to make more informed decisions on how to regain the brands’ pre-crisis performance levels.

year: 2007

title: Bringing Antarctica to the lab: a polar desert environmental chamber to study the response of Antarctic microbial communities to climate change

authors: Monteiro, Maria R.

abstract: Polar deserts contain unique and sensitive communities responsive to climate-associated habitat changes. However, unlike temperate desert ecosystems, characterizing and predicting the responses of polar ecosystems to environmental change remains a significant challenge due to logistical constraints. Here we aim to demonstrate the use of a custom-designed Polar Desert Environmental Chamber (PDEC) to perform off-continent experimental ecological research. We did so by characterizing the structure and composition of arid edaphic bacterial communities collected from the McMurdo Dry Valleys during a simulated wetting event. The results were discussed in light of previous field observations. Rapid structural and compositional changes were observed during wetting and re-drying treatments. Those were driven by changes in the relative abundance of coexisting taxa, which fluctuated asynchronously over time in response to the treatments. While selection was the main ecological factor influencing communities during dry conditions or the initial wetting, with prolonged exposure to wetness, neutral processes began to drive community assembly. Ultimately, these observations reflect different adaptative responses from microbial taxa to water stress, which can be argued as beneficial to increasing resilience in polar deserts. Our findings demonstrate that experiments conducted in PDEC provide valuable contextual data on community response to environmental change and can accelerate our ability to assess biological thresholds to change within polar desert ecosystems. We advocate that, with careful consideration of key emulated environmental attributes, laboratory-based Antarctic research can complement fieldwork to achieve a nuanced and evidence-based understanding of the ecology of Antarctica’s ice-free regions.

text: Bringing Antarctica to the lab: a polar desert environmental chamber to study the response of Antarctic microbial communities to climate change Polar deserts contain unique and sensitive communities responsive to climate-associated habitat changes. However, unlike temperate desert ecosystems, characterizing and predicting the responses of polar ecosystems to environmental change remains a significant challenge due to logistical constraints. Here we aim to demonstrate the use of a custom-designed Polar Desert Environmental Chamber (PDEC) to perform off-continent experimental ecological research. We did so by characterizing the structure and composition of arid edaphic bacterial communities collected from the McMurdo Dry Valleys during a simulated wetting event. The results were discussed in light of previous field observations. Rapid structural and compositional changes were observed during wetting and re-drying treatments. Those were driven by changes in the relative abundance of coexisting taxa, which fluctuated asynchronously over time in response to the treatments. While selection was the main ecological factor influencing communities during dry conditions or the initial wetting, with prolonged exposure to wetness, neutral processes began to drive community assembly. Ultimately, these observations reflect different adaptative responses from microbial taxa to water stress, which can be argued as beneficial to increasing resilience in polar deserts. Our findings demonstrate that experiments conducted in PDEC provide valuable contextual data on community response to environmental change and can accelerate our ability to assess biological thresholds to change within polar desert ecosystems. We advocate that, with careful consideration of key emulated environmental attributes, laboratory-based Antarctic research can complement fieldwork to achieve a nuanced and evidence-based understanding of the ecology of Antarctica’s ice-free regions.

year: 2023-05-01

title: Prototypical gang recruits in New Zealand prisons

authors: Lett, Daniel

subjects: Gangs

abstract: Gangs have long been associated with antisocial behaviour and crime. To maintain themselves, gangs require a steady flow of new recruits. A better understanding of who is being recruited into gangs is the first step in preventing recruitment and lowering the impact of gangs on society. We asked what the prototypical gang recruit in New Zealand prisons is? To answer this, we needed to establish which factors are most likely to make someone more prototypical. Using these factors as our focus, we completed a series of difference of proportion analyses on archival data acquired through Te Ara Poutama. We found that the most prototypical factors for a gang recruit in New Zealand prisons were being a Māori, repeat offender, with a medium RoC*RoI, convicted of violent crimes, being held in a high security unit, and being between the ages of 20-39. These results suggest that prototypicality for gang recruits varies across settings.

text: Prototypical gang recruits in New Zealand prisons Gangs have long been associated with antisocial behaviour and crime. To maintain themselves, gangs require a steady flow of new recruits. A better understanding of who is being recruited into gangs is the first step in preventing recruitment and lowering the impact of gangs on society. We asked what the prototypical gang recruit in New Zealand prisons is? To answer this, we needed to establish which factors are most likely to make someone more prototypical. Using these factors as our focus, we completed a series of difference of proportion analyses on archival data acquired through Te Ara Poutama. We found that the most prototypical factors for a gang recruit in New Zealand prisons were being a Māori, repeat offender, with a medium RoC*RoI, convicted of violent crimes, being held in a high security unit, and being between the ages of 20-39. These results suggest that prototypicality for gang recruits varies across settings.

year: 2021