title: Realising Value: Study-Related Support-Seeking Experiences

authors: Supramaniam, Sivakumari

subjects: Realising value

abstract: The idea of ‘exchange’ in Service Dominant Logic’s (S-D logic) Foundational Premise (FP) 1 (service is ‘exchanged’ for service) has retained the residual transactional concept from Goods Dominant Logic (G-D logic) as the basis of understanding of service in S-D logic. This has limited the processual understanding in S-D logic; in particular, the need to understand value as a process rather than an output. This study meets that need in presenting a holistic understanding of the individual’s valuing process for S-D logic. An interdisciplinary search of literature beyond the discipline of marketing on the term ‘valuing’ was conducted in the fields of psychology, education, and systems thinking. 
This study investigates how students with disabilities realise value through study-related support-seeking experiences. Sixteen students with disabilities, who were enrolled in higher educational services in New Zealand, participated in this study. A phenomenographic approach was applied to understand the variations in ways that students with disabilities experienced and understood the support-seeking phenomenon. The variations and similarities in meanings were abstracted as categories of description. Four categories of description of Knowing, Understanding, Judging, and Acting represented participants’ conceptions of experiencing the support-seeking phenomenon. Each category of description outlined both the variations in meanings and the structural aspects of experiencing the phenomenon. The four categories of description were logically displayed in an outcome space - a hermeneutical spiral - to portray the different ways of experiencing the support-seeking phenomenon. The hermeneutic spiral provides a holistic understanding of the valuing process for S-D logic’s view of service as a process. Hence, value is not a perceptual state at an endpoint of time, rather it is a here-and-now snapshot ‘taking stock’ in a dynamic process. 
The second contribution this study makes to S-D logic relates to the processual understanding of value. In the process of valuing, the participants were experiencing and understanding the support-seeking phenomenon in relation to their mental acts, or structural awareness, at a moment of time. Thus, participants appreciate, and act upon their thoughts. This builds on the S-D logic’s Foundational Premise (FP) 10 that the beneficiary always uniquely and phenomenologically determines value. Specifically, the second contribution of this research relates directly to the insights revealed by the phenomenography method into variations in participants’ experiences of support-seeking. The research provides sound empirical support for valuing as a dynamic process, which extends the FP10 notion of value as a static valuation at a particular point in time.
Along with the S-D logic contributions, this study contributes phenomenography as a research method that is little known in marketing. This method has the potential to understand the variations of individuals’ realities as experienced. The practical implication of this study adds to knowledge of support-seeking behaviour as an avenue for businesses to engage in people’s appreciation and be of service to them.

text: Realising Value: Study-Related Support-Seeking Experiences The idea of ‘exchange’ in Service Dominant Logic’s (S-D logic) Foundational Premise (FP) 1 (service is ‘exchanged’ for service) has retained the residual transactional concept from Goods Dominant Logic (G-D logic) as the basis of understanding of service in S-D logic. This has limited the processual understanding in S-D logic; in particular, the need to understand value as a process rather than an output. This study meets that need in presenting a holistic understanding of the individual’s valuing process for S-D logic. An interdisciplinary search of literature beyond the discipline of marketing on the term ‘valuing’ was conducted in the fields of psychology, education, and systems thinking. 
This study investigates how students with disabilities realise value through study-related support-seeking experiences. Sixteen students with disabilities, who were enrolled in higher educational services in New Zealand, participated in this study. A phenomenographic approach was applied to understand the variations in ways that students with disabilities experienced and understood the support-seeking phenomenon. The variations and similarities in meanings were abstracted as categories of description. Four categories of description of Knowing, Understanding, Judging, and Acting represented participants’ conceptions of experiencing the support-seeking phenomenon. Each category of description outlined both the variations in meanings and the structural aspects of experiencing the phenomenon. The four categories of description were logically displayed in an outcome space - a hermeneutical spiral - to portray the different ways of experiencing the support-seeking phenomenon. The hermeneutic spiral provides a holistic understanding of the valuing process for S-D logic’s view of service as a process. Hence, value is not a perceptual state at an endpoint of time, rather it is a here-and-now snapshot ‘taking stock’ in a dynamic process. 
The second contribution this study makes to S-D logic relates to the processual understanding of value. In the process of valuing, the participants were experiencing and understanding the support-seeking phenomenon in relation to their mental acts, or structural awareness, at a moment of time. Thus, participants appreciate, and act upon their thoughts. This builds on the S-D logic’s Foundational Premise (FP) 10 that the beneficiary always uniquely and phenomenologically determines value. Specifically, the second contribution of this research relates directly to the insights revealed by the phenomenography method into variations in participants’ experiences of support-seeking. The research provides sound empirical support for valuing as a dynamic process, which extends the FP10 notion of value as a static valuation at a particular point in time.
Along with the S-D logic contributions, this study contributes phenomenography as a research method that is little known in marketing. This method has the potential to understand the variations of individuals’ realities as experienced. The practical implication of this study adds to knowledge of support-seeking behaviour as an avenue for businesses to engage in people’s appreciation and be of service to them.

year: 2015

title: Music video's performing bodies: Floria Sigismondi as gestural animator and puppeteer

authors: Perrott, Lisa

subjects: Arts & Humanities

abstract: Auteur music video director Floria Sigismondi has a reputation for creating beautifully macabre imagery that has been described as surreal and uncanny. Less obvious is the way in which she uses animation and gesture to estrange the movement of performing bodies. While pixilation and stop motion animation are used together to invert the agency of humans and objects, Sigismondi’s use of gesture extends this manipulation of agency beyond technical processes. This dialectic of cinematic agency is discussed through an examination of three music videos directed by Sigismondi: End of the World (2004) for The Cure, Montauk Fling (2013) for Lawrence Rothman and The Stars (Are Out Tonight) (2013) for David Bowie. Considering these videos in relation to puppet animation, live-action film and the cultural and historical migration of gesture, the author argues that Sigismondi puppetises humans and animates gesture as a means of transgression.

text: Music video's performing bodies: Floria Sigismondi as gestural animator and puppeteer Auteur music video director Floria Sigismondi has a reputation for creating beautifully macabre imagery that has been described as surreal and uncanny. Less obvious is the way in which she uses animation and gesture to estrange the movement of performing bodies. While pixilation and stop motion animation are used together to invert the agency of humans and objects, Sigismondi’s use of gesture extends this manipulation of agency beyond technical processes. This dialectic of cinematic agency is discussed through an examination of three music videos directed by Sigismondi: End of the World (2004) for The Cure, Montauk Fling (2013) for Lawrence Rothman and The Stars (Are Out Tonight) (2013) for David Bowie. Considering these videos in relation to puppet animation, live-action film and the cultural and historical migration of gesture, the author argues that Sigismondi puppetises humans and animates gesture as a means of transgression.

year: 2015

title: Social consequences of Tūhoe migration: Voices from home in Te Urewera

authors: Nikora, Linda Waimarie

subjects: age effects

abstract: A previous study by Nikora, Guerin, Rua & Te Awekotuku (2004) of the social consequences of Tūhoe moving to the Waikato region found employment and a tertiary education to be the primary motivators. Tūhoe ‘movers’ remained in contact with those who remain in Te Urewera and retained a wish to return to their tribal homelands if presented with work opportunities or upon retirement. Through 29 intensive conversational interviews conducted by Tūhoe community researchers with Tūhoe people we explored the social consequences of migration upon those who had remained ‘at home’. Most participants recognised and strongly supported ‘movers’ to better themselves and find successful futures but hoped that they would one day return. An emerging theme was an apparent age-distribution gap of people between about 20 and 50 years of age in the Tuhoe homelands. This is concerning for a number of reasons.  The ‘age gap’ may potentially bring about a) a lack of good role-models for younger children; b) a lack of people to help out with heavy work; c) a gap in people to sustain traditional teaching models for children, and d) a lack of qualified people in trades and professions. The age gap also means that a whole middle-aged group that in other communities might be contributing funds for capital expenditures are not present in the community.

text: Social consequences of Tūhoe migration: Voices from home in Te Urewera A previous study by Nikora, Guerin, Rua & Te Awekotuku (2004) of the social consequences of Tūhoe moving to the Waikato region found employment and a tertiary education to be the primary motivators. Tūhoe ‘movers’ remained in contact with those who remain in Te Urewera and retained a wish to return to their tribal homelands if presented with work opportunities or upon retirement. Through 29 intensive conversational interviews conducted by Tūhoe community researchers with Tūhoe people we explored the social consequences of migration upon those who had remained ‘at home’. Most participants recognised and strongly supported ‘movers’ to better themselves and find successful futures but hoped that they would one day return. An emerging theme was an apparent age-distribution gap of people between about 20 and 50 years of age in the Tuhoe homelands. This is concerning for a number of reasons.  The ‘age gap’ may potentially bring about a) a lack of good role-models for younger children; b) a lack of people to help out with heavy work; c) a gap in people to sustain traditional teaching models for children, and d) a lack of qualified people in trades and professions. The age gap also means that a whole middle-aged group that in other communities might be contributing funds for capital expenditures are not present in the community.

year: 2008