title: Sources of brand benefits in manufacturer-reseller B2B relationships

authors: Glynn, Mark

subjects: brands

abstract: Purpose – The aim of the paper is to develop a conceptual framework that explores the sources of manufacturer brand benefits for resellers. 
Design/methodology/approach – The paper reports a qualitative investigation where packaged goods resellers were interviewed about the benefits of manufacturer brands for their businesses. The qualitative data is analysed to develop several research propositions about the role of brands in reseller B2B relationships. 
Findings – A conceptual framework is developed that shows that manufacturers' brands provide financial, customer and managerial benefits for resellers. These benefits have an impact on reseller relationship outcomes with the manufacturer's brand, which include satisfaction, dependence, cooperation, commitment and trust. 
Practical implications – The conceptual framework provides a model that manufacturers of both major and minor brands can use to understand and manage these brand benefits in order to enhance the relationship outcomes with resellers. 
Originality/value – The paper responds to a need for empirical research to understand the role that brands play in channel relationships. It presents a conceptual framework that links manufacturer brand benefits to reseller relationship outcomes. The framework also includes major and minor brands as moderating variables and thus provides a basis for further quantitative research.

text: Sources of brand benefits in manufacturer-reseller B2B relationships Purpose – The aim of the paper is to develop a conceptual framework that explores the sources of manufacturer brand benefits for resellers. 
Design/methodology/approach – The paper reports a qualitative investigation where packaged goods resellers were interviewed about the benefits of manufacturer brands for their businesses. The qualitative data is analysed to develop several research propositions about the role of brands in reseller B2B relationships. 
Findings – A conceptual framework is developed that shows that manufacturers' brands provide financial, customer and managerial benefits for resellers. These benefits have an impact on reseller relationship outcomes with the manufacturer's brand, which include satisfaction, dependence, cooperation, commitment and trust. 
Practical implications – The conceptual framework provides a model that manufacturers of both major and minor brands can use to understand and manage these brand benefits in order to enhance the relationship outcomes with resellers. 
Originality/value – The paper responds to a need for empirical research to understand the role that brands play in channel relationships. It presents a conceptual framework that links manufacturer brand benefits to reseller relationship outcomes. The framework also includes major and minor brands as moderating variables and thus provides a basis for further quantitative research.

year: 2007

title: Men Without Limits: Exploring the subversive potential of hypermasculinity in transgressive fiction

authors: Bond, Mark Wayne

subjects: Masculinities

abstract: (Hyper)masculinity is a universal and ostensibly rewarding concept, but only when performed within cultural limits. If these limits are violated, hypermasculine performances cease to be rewarding and instead begin to subvert the norms they are designed to uphold. Such destabilising performances are found in transgressive fiction, a genre that seeks to contravene cultural norms and taboos via extremely violent or sexual performances. While transgressive fictions often incorporate various physical and sexual behaviours that code conventional representations of masculinity, they derive much of their narrative energy from the subversion of those very conventions. 
Using Hubert Selby Jr.’s Last Exit to Brooklyn (1957), Iain Banks’s The Wasp Factory (1984), Bret Easton Ellis’s American Psycho (1991), and Chuck Palahniuk’s Fight Club (1996) as examples, this thesis will argue that the conjunction of transgression and (hyper)masculinity has the potential to expose and satirise sociocultural structures of meaning. Firstly, this thesis will demonstrate how transgressive texts subvert language by challenging the signifying power of (hyper)masculine speech; secondly, it will discuss the purpose of rituals in affirming masculine norms, and show how transgressive fictions undermine this purpose by stripping ritualistic performances of their legitimising potential; thirdly, it will demonstrate how representations of transgressive hypermasculinity foreground heterosexual masculinity as mimesis while simultaneously exposing its futile suppression of homosocial or conventionally feminine drives. Finally, it will show how transgressive narratives prompt a reading of masculinity as inherently problematic by detaching (hyper)masculine performances from conventional rewards and resolutions.

text: Men Without Limits: Exploring the subversive potential of hypermasculinity in transgressive fiction (Hyper)masculinity is a universal and ostensibly rewarding concept, but only when performed within cultural limits. If these limits are violated, hypermasculine performances cease to be rewarding and instead begin to subvert the norms they are designed to uphold. Such destabilising performances are found in transgressive fiction, a genre that seeks to contravene cultural norms and taboos via extremely violent or sexual performances. While transgressive fictions often incorporate various physical and sexual behaviours that code conventional representations of masculinity, they derive much of their narrative energy from the subversion of those very conventions. 
Using Hubert Selby Jr.’s Last Exit to Brooklyn (1957), Iain Banks’s The Wasp Factory (1984), Bret Easton Ellis’s American Psycho (1991), and Chuck Palahniuk’s Fight Club (1996) as examples, this thesis will argue that the conjunction of transgression and (hyper)masculinity has the potential to expose and satirise sociocultural structures of meaning. Firstly, this thesis will demonstrate how transgressive texts subvert language by challenging the signifying power of (hyper)masculine speech; secondly, it will discuss the purpose of rituals in affirming masculine norms, and show how transgressive fictions undermine this purpose by stripping ritualistic performances of their legitimising potential; thirdly, it will demonstrate how representations of transgressive hypermasculinity foreground heterosexual masculinity as mimesis while simultaneously exposing its futile suppression of homosocial or conventionally feminine drives. Finally, it will show how transgressive narratives prompt a reading of masculinity as inherently problematic by detaching (hyper)masculine performances from conventional rewards and resolutions.

year: 2016

title: Management of patients with early stage lung cancer - why do some patients not receive treatment with curative intent?

authors: Lawrenson, Ross

subjects: Lung cancer

abstract: BACKGROUNDS: This study aims to understand the factors that influence whether patients receive potentially curative treatment for early stage lung cancer. A key question was whether indigenous Māori patients were less likely to receive treatment. 
METHODS: Patients included those diagnosed with early stage lung cancer in 2011-2018 and resident in the New Zealand Midland Cancer Network region. Logistic regression model was used to estimate the odds ratios of having curative surgery/ treatment. The Kaplan Meier method was used to examine the all-cause survival and Cox proportional hazard model was used to estimate the hazard ratio of death. 
RESULTS: In total 419/583 (71.9%) of patients with Stage I and II disease were treated with curative intent - 272 (46.7%) patients had curative surgery. Patients not receiving potentially curative treatment were older, were less likely to have non-small cell lung cancer (NSCLC), had poorer lung function and were more likely to have an ECOG performance status of 2+. Current smokers were less likely to be treated with surgery and more likely to receive treatment with radiotherapy and chemotherapy. Those who were treated with surgery had a 2-year survival of 87.8% (95% CI: 83.8-91.8%) and 5-year survival of 69.6% (95% CI: 63.2-76.0%). Stereotactic ablative body radiotherapy (SABR) has equivalent effect on survival compared to curative surgery (hazard ratio: 0.77, 95% CI: 0.37-1.61). After adjustment we could find no difference in treatment and survival between Māori and non-Māori. 
CONCLUSIONS: The majority of patients with stage I and II lung cancer are managed with potentially curative treatment - mainly surgery and increasingly with SABR. The outcomes of those being diagnosed with stage I and II disease and receiving treatment is positive with 70% surviving 5 years.

text: Management of patients with early stage lung cancer - why do some patients not receive treatment with curative intent? BACKGROUNDS: This study aims to understand the factors that influence whether patients receive potentially curative treatment for early stage lung cancer. A key question was whether indigenous Māori patients were less likely to receive treatment. 
METHODS: Patients included those diagnosed with early stage lung cancer in 2011-2018 and resident in the New Zealand Midland Cancer Network region. Logistic regression model was used to estimate the odds ratios of having curative surgery/ treatment. The Kaplan Meier method was used to examine the all-cause survival and Cox proportional hazard model was used to estimate the hazard ratio of death. 
RESULTS: In total 419/583 (71.9%) of patients with Stage I and II disease were treated with curative intent - 272 (46.7%) patients had curative surgery. Patients not receiving potentially curative treatment were older, were less likely to have non-small cell lung cancer (NSCLC), had poorer lung function and were more likely to have an ECOG performance status of 2+. Current smokers were less likely to be treated with surgery and more likely to receive treatment with radiotherapy and chemotherapy. Those who were treated with surgery had a 2-year survival of 87.8% (95% CI: 83.8-91.8%) and 5-year survival of 69.6% (95% CI: 63.2-76.0%). Stereotactic ablative body radiotherapy (SABR) has equivalent effect on survival compared to curative surgery (hazard ratio: 0.77, 95% CI: 0.37-1.61). After adjustment we could find no difference in treatment and survival between Māori and non-Māori. 
CONCLUSIONS: The majority of patients with stage I and II lung cancer are managed with potentially curative treatment - mainly surgery and increasingly with SABR. The outcomes of those being diagnosed with stage I and II disease and receiving treatment is positive with 70% surviving 5 years.

year: 2020