title: Action sport NGOs in a neo-liberal context: The cases of Skateistan and Surf Aid International

authors: Thorpe, Holly Aysha

subjects: social justice

abstract: Sport nongovernmental organizations (NGOs) have flourished in the contemporary moment, particularly situated within neoliberal global politics. In this article we focus on the relatively recent proliferation of action sport-based social justice advocacy groups. Drawing on extant materials from our ongoing research on two action sport related social justice movements—Skateistan and Surf Aid International (SAI)—we illustrate some of the unique strategies employed by these organizations to survive, and indeed thrive, within a neo-liberally-dominated world. In so doing, we hope to raise new questions for critical scholars interested in studying sport-related NGOs into the 21st century.

text: Action sport NGOs in a neo-liberal context: The cases of Skateistan and Surf Aid International Sport nongovernmental organizations (NGOs) have flourished in the contemporary moment, particularly situated within neoliberal global politics. In this article we focus on the relatively recent proliferation of action sport-based social justice advocacy groups. Drawing on extant materials from our ongoing research on two action sport related social justice movements—Skateistan and Surf Aid International (SAI)—we illustrate some of the unique strategies employed by these organizations to survive, and indeed thrive, within a neo-liberally-dominated world. In so doing, we hope to raise new questions for critical scholars interested in studying sport-related NGOs into the 21st century.

year: 2013

title: Who goes to a sexual health clinic? Gender differences in service utilisation.

authors: Morgan, Jane

subjects: sexual health

abstract: Aim: Our aim was to review utilisation of the Hamilton Sexual Health Clinic
(Hamilton, Waikato, New Zealand) with regard to gender differences.
Methods: Notes of those attending during 9 months (1 February 2008–31 October
2008) were reviewed—and their demographic details, source of referral, reasons for
attending, and diagnostic coding data were compared. In addition, Waikato Hospital
laboratory provided Chlamydia trachomatis test results for the study period. Data was
analysed for gender differences.
Results: Overall, more women attended than men. By age bands, more 15–19 year old
women than men attended (23.3% vs 12.5%, p<0.001) but, for all age-bands 20 years
and older, men were at least as likely to attend as women. Further, for those aged 25–
29 years (20.3% vs 17%, p<0.5) and 45 years and older (11.9% vs 7.4%, p<0.001),
more men than women of the same-age band were seen. Men who attended were
more likely to self-refer (58.5% vs 43%, p<0.001) and less likely to be asymptomatic
(30.3% vs 38.4%, p<0.001).
Conclusions: Our data suggest men aged 20 years and older are at least, if not more,
likely than women to attend a sexual health clinic for sexual health concerns.
However, there appears to be under-utilisation by younger men. To improve sexual
health for men and women, help-seeking must be timely and effective. We need to
better understand and address sexual healthcare barriers for young men.

text: Who goes to a sexual health clinic? Gender differences in service utilisation. Aim: Our aim was to review utilisation of the Hamilton Sexual Health Clinic
(Hamilton, Waikato, New Zealand) with regard to gender differences.
Methods: Notes of those attending during 9 months (1 February 2008–31 October
2008) were reviewed—and their demographic details, source of referral, reasons for
attending, and diagnostic coding data were compared. In addition, Waikato Hospital
laboratory provided Chlamydia trachomatis test results for the study period. Data was
analysed for gender differences.
Results: Overall, more women attended than men. By age bands, more 15–19 year old
women than men attended (23.3% vs 12.5%, p<0.001) but, for all age-bands 20 years
and older, men were at least as likely to attend as women. Further, for those aged 25–
29 years (20.3% vs 17%, p<0.5) and 45 years and older (11.9% vs 7.4%, p<0.001),
more men than women of the same-age band were seen. Men who attended were
more likely to self-refer (58.5% vs 43%, p<0.001) and less likely to be asymptomatic
(30.3% vs 38.4%, p<0.001).
Conclusions: Our data suggest men aged 20 years and older are at least, if not more,
likely than women to attend a sexual health clinic for sexual health concerns.
However, there appears to be under-utilisation by younger men. To improve sexual
health for men and women, help-seeking must be timely and effective. We need to
better understand and address sexual healthcare barriers for young men.

year: 2008-12

title: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future

authors: Antric, Tim

subjects: Social marketing

abstract: Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

text: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

year: 2021