title: Motives for consumer choice of traditional food and European food in mainland China

authors: Wang, Ou

subjects: Science & Technology

abstract: The demand for European (-style) foods in mainland China has been increasing dramatically during the last decade. Nevertheless, European food producers often appear to be not capable to fully exploit this huge market potential, partially due to the competition with traditional (Chinese) foods. This study examines the determinants of mainland Chinese consumers' choice of traditional food and European food. A web-based survey was administered with 541 consumers from two cities: Shanghai and Xi'an. Thereby, the Food Choice Motives model, predominantly used thus far in a European or developed context, is applied to mainland China in order to address the lack of knowledge on food motives of its consumer market and to detect associations between these motives, attitudes, and purchase intentions. Factor analysis resulted in a new Food Choice Motive construct that is considered more appropriate within the context of mainland Chinese consumers, encompassing six dimensions: Health concern, Time or money saving, Sensory appeal, Availability and familiarity, Mood and Food safety concern. Path analysis demonstrated that Time or money saving was negatively associated with attitude toward traditional food on the one hand and purchase intentions toward European food on the other hand. Availability and familiarity had a positive association with attitude toward traditional food. Mood was a positive factor driving attitude toward European food. For both food types, Sensory appeal and Attitude were positively linked to purchase intentions. Furthermore, Mood was negatively linked to the purchase intention toward traditional food in Shanghai. Food safety concern was positively associated with attitudes toward traditional food in Xi'an.

text: Motives for consumer choice of traditional food and European food in mainland China The demand for European (-style) foods in mainland China has been increasing dramatically during the last decade. Nevertheless, European food producers often appear to be not capable to fully exploit this huge market potential, partially due to the competition with traditional (Chinese) foods. This study examines the determinants of mainland Chinese consumers' choice of traditional food and European food. A web-based survey was administered with 541 consumers from two cities: Shanghai and Xi'an. Thereby, the Food Choice Motives model, predominantly used thus far in a European or developed context, is applied to mainland China in order to address the lack of knowledge on food motives of its consumer market and to detect associations between these motives, attitudes, and purchase intentions. Factor analysis resulted in a new Food Choice Motive construct that is considered more appropriate within the context of mainland Chinese consumers, encompassing six dimensions: Health concern, Time or money saving, Sensory appeal, Availability and familiarity, Mood and Food safety concern. Path analysis demonstrated that Time or money saving was negatively associated with attitude toward traditional food on the one hand and purchase intentions toward European food on the other hand. Availability and familiarity had a positive association with attitude toward traditional food. Mood was a positive factor driving attitude toward European food. For both food types, Sensory appeal and Attitude were positively linked to purchase intentions. Furthermore, Mood was negatively linked to the purchase intention toward traditional food in Shanghai. Food safety concern was positively associated with attitudes toward traditional food in Xi'an.

year: 2015

title: Tubular concretions in New Zealand petroliferous basins: Lipid biomarker evidence for mineralisation around proposed miocene hydrocarbon seep conduits

authors: Pearson, Michael J.

subjects: Tubular concretion

abstract: Trapped organic compounds (lipids) have been analysed in tubular carbonate concretions and their host sediments in Miocene deep water mudrocks from coastal outcrops in East Coast Basin and Taranaki Basin of North Island, New Zealand. The concretions, including calcitic, dolomitic and mixed mineralogies, have varied morphologies in many cases suggestive of conduits or pipes that channelled the escape of subsurface fluids and/or hydrocarbon gases. The extracted lipids include water column and/or diagenetically-derived alkanes, fatty acids and alcohols as well as specific marker compounds (including archaeal pentamethylicosane (PMI) and archaeol) associated with subsurface anaerobic oxidation of upwardly seeping methane gas (AOM). Strong carbon-13 isotopic depletions (δ13C –75 to –120‰) measured for PMI, archaeol and other AOM-specific marker compounds on three concretion samples support involvement of AOM in generating bicarbonate-rich fluid that was at least partly responsible for cementing the pipe-like concretions and central conduits. Other morphological types appear not to be AOM-related. Sterane and n-alkane parameters indicate low thermal maturity of the extracted organic matter. The molecular and compound specific isotopic organic geochemical evidence that some tubular concretions functioned as methane conduits thus supports an assertion that the tubular concretions represent 'fossilised' parts of the subsurface plumbing of biogenic or thermogenic hydrocarbon-fed cold seep systems.

text: Tubular concretions in New Zealand petroliferous basins: Lipid biomarker evidence for mineralisation around proposed miocene hydrocarbon seep conduits Trapped organic compounds (lipids) have been analysed in tubular carbonate concretions and their host sediments in Miocene deep water mudrocks from coastal outcrops in East Coast Basin and Taranaki Basin of North Island, New Zealand. The concretions, including calcitic, dolomitic and mixed mineralogies, have varied morphologies in many cases suggestive of conduits or pipes that channelled the escape of subsurface fluids and/or hydrocarbon gases. The extracted lipids include water column and/or diagenetically-derived alkanes, fatty acids and alcohols as well as specific marker compounds (including archaeal pentamethylicosane (PMI) and archaeol) associated with subsurface anaerobic oxidation of upwardly seeping methane gas (AOM). Strong carbon-13 isotopic depletions (δ13C –75 to –120‰) measured for PMI, archaeol and other AOM-specific marker compounds on three concretion samples support involvement of AOM in generating bicarbonate-rich fluid that was at least partly responsible for cementing the pipe-like concretions and central conduits. Other morphological types appear not to be AOM-related. Sterane and n-alkane parameters indicate low thermal maturity of the extracted organic matter. The molecular and compound specific isotopic organic geochemical evidence that some tubular concretions functioned as methane conduits thus supports an assertion that the tubular concretions represent 'fossilised' parts of the subsurface plumbing of biogenic or thermogenic hydrocarbon-fed cold seep systems.

year: 2010

title: Translated application interfaces - issues of engagement

authors: Mato, Paora James

abstract: In New Zealand, English is the language that dominates contemporary technologies. Usability testing was completed on a range of applications, available with a Māori-language interface, to gauge levels of awareness, engagement and perception. Nearly all of the respondents were unaware of the availability of these interfaces but most indicated they would prefer to use the Māori-language versions. In terms of engagement and usability, users initially engaged using Māori but switched to English when they wanted to quickly complete the task at hand. Few remained fully engaged with the Māori-language interfaces. High levels of language switching were reported and some frustration as the participants encountered new and unfamiliar uses of words. At face value the feedback suggests the translated interfaces contained unnecessary complications and that better design and content might have enhanced the user experience. However, there is evidence that extended use would enable users to become more familiar with the interfaces alluding to initial barriers created by a previous competence in another language -- in this case English. With this previous competence in mind it might be more useful to employ design concepts that would alleviate initial difficulties and serve to keep the user engaged in the target language for longer periods of time.

text: Translated application interfaces - issues of engagement In New Zealand, English is the language that dominates contemporary technologies. Usability testing was completed on a range of applications, available with a Māori-language interface, to gauge levels of awareness, engagement and perception. Nearly all of the respondents were unaware of the availability of these interfaces but most indicated they would prefer to use the Māori-language versions. In terms of engagement and usability, users initially engaged using Māori but switched to English when they wanted to quickly complete the task at hand. Few remained fully engaged with the Māori-language interfaces. High levels of language switching were reported and some frustration as the participants encountered new and unfamiliar uses of words. At face value the feedback suggests the translated interfaces contained unnecessary complications and that better design and content might have enhanced the user experience. However, there is evidence that extended use would enable users to become more familiar with the interfaces alluding to initial barriers created by a previous competence in another language -- in this case English. With this previous competence in mind it might be more useful to employ design concepts that would alleviate initial difficulties and serve to keep the user engaged in the target language for longer periods of time.

year: 2015