title: The Effect of Binge-drinking on an Individual’s Mood over a Thirty-Day Period.

authors: van Dyk, Rickardt Gerhardus

subjects: Mood

abstract: An issue of great importance within New Zealand society is the high level of binge drinking. The effects of alcohol on consumers’ health are of great concern. Physical, psychological, social, economic and behavioural aspects have been researched over the years by multiple disciplines. The effects of binge-drinking and the ‘hangover’ effects on mood levels were investigated in this research project. Fifty participants (25 males and 25 females) who regularly participated in binge drinking were selected to partake. All participants completed questionnaires which included demographic information, attitudes towards drinking and drinking behaviours. This was followed by completing the Alcohol Use Questionnaire (AUQ) and the Alcohol Use Disorders Identification Test (AUDIT). All participants were required to complete a 30 day mood rating scale. This was designed as a five-point rating scale system. These rating scales looked at, anxiety, depression, emotion, physiological and provided an overall rating. This also included recording the number of standard drinks consumed the previous evening, types of alcohol consumed, and the number of hours slept. Ten randomly selected participants were interviewed. The results collected were significant and supported the predictions that there is a relationship between the number of standard drinks consumed and increased levels of anxiety and depression, however the correlations were rather weak. The findings also supported the predictions that there is a link between the numbers of standard drinks consumed and decreased levels of physical mood, emotional mood and overall daily mood. The effect of alcohol in regards to increasing aggressive behaviour was evident in the male group, however not in the female group.

text: The Effect of Binge-drinking on an Individual’s Mood over a Thirty-Day Period. An issue of great importance within New Zealand society is the high level of binge drinking. The effects of alcohol on consumers’ health are of great concern. Physical, psychological, social, economic and behavioural aspects have been researched over the years by multiple disciplines. The effects of binge-drinking and the ‘hangover’ effects on mood levels were investigated in this research project. Fifty participants (25 males and 25 females) who regularly participated in binge drinking were selected to partake. All participants completed questionnaires which included demographic information, attitudes towards drinking and drinking behaviours. This was followed by completing the Alcohol Use Questionnaire (AUQ) and the Alcohol Use Disorders Identification Test (AUDIT). All participants were required to complete a 30 day mood rating scale. This was designed as a five-point rating scale system. These rating scales looked at, anxiety, depression, emotion, physiological and provided an overall rating. This also included recording the number of standard drinks consumed the previous evening, types of alcohol consumed, and the number of hours slept. Ten randomly selected participants were interviewed. The results collected were significant and supported the predictions that there is a relationship between the number of standard drinks consumed and increased levels of anxiety and depression, however the correlations were rather weak. The findings also supported the predictions that there is a link between the numbers of standard drinks consumed and decreased levels of physical mood, emotional mood and overall daily mood. The effect of alcohol in regards to increasing aggressive behaviour was evident in the male group, however not in the female group.

year: 2012

title: Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis

authors: Farquhar, Kayleigh

subjects: Marketing, Public relations, Rugby, Sports Marketing, Crisis Management, All Blacks

abstract: As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and heritage of the All Blacks, and the importance of rugby as the country’s national sport. Their carefully crafted advertising campaigns and television commercials have articulated Adidas’s understanding and respect for the historical legacy and primal power of the All Blacks (Scherer & Jackson, 2007) allowing the brands to form a successful co-brand (Motion, Leitch & Brodie, 2003). However in August 2011, Adidas released their Rugby World Cup Edition supporter’s shirt to the New Zealand public selling for $220.00 in New Zealand retailers. This price was over $100.00 more (including shipping) than prices set by international websites selling the exact same shirts. The pricing of this jersey led to a public outrage and quickly became a public relations crisis for Adidas.

Through a two phase qualitative research design this study aims to understand the New Zealand public’s response towards Adidas after the jersey pricing crisis by understanding the role that (dis)respect plays in the response. The first part of phase one involved gathering data via a media analysis (Altheide, 2000) to identify the main stages in the crisis from news articles, followed by a nethnography (Kozinets, 2002) of the public’s reaction at the different stages of the crisis. The second phase of the research design involved a survey that consisted of four open ended questions and six demographic questions.

The analysis of the crisis stages identified the importance of crisis response strategies when dealing with a crisis (Benoit, 1997). This study highlights the need for organisations to carefully consider the believability, timing, consistency, target audience and of the type of crisis response method before employing any strategy. This finding contributes to the literature by identifying how implementing incorrect and slow response strategies can impact a brands reputation.

The bloggers and participants responses reveal the importance of respect in maintaining and developing relationships in sponsorship. This study demonstrates how disrespectful behaviour in sponsorships can negatively impact relationships with the public. This finding is specifically important for organisations that sponsor national teams, as it is clear from this study that national teams, like the All Blacks, are a key signifier of national identity. Thus organisations need to respect the local communities in which they operate. This study shows how the consumer response towards Adidas as a result of their perceived disrespectful behaviour is intensified due to the attachment with the All Blacks and the jersey. This research adds to the sponsorship literature by demonstrating how sponsoring organisations treat the public plays an important role in building and maintaining quality relationships. Thus it is concluded from this study that fans value respect and that respect is a mainstay in sponsorship.

text: Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and heritage of the All Blacks, and the importance of rugby as the country’s national sport. Their carefully crafted advertising campaigns and television commercials have articulated Adidas’s understanding and respect for the historical legacy and primal power of the All Blacks (Scherer & Jackson, 2007) allowing the brands to form a successful co-brand (Motion, Leitch & Brodie, 2003). However in August 2011, Adidas released their Rugby World Cup Edition supporter’s shirt to the New Zealand public selling for $220.00 in New Zealand retailers. This price was over $100.00 more (including shipping) than prices set by international websites selling the exact same shirts. The pricing of this jersey led to a public outrage and quickly became a public relations crisis for Adidas.

Through a two phase qualitative research design this study aims to understand the New Zealand public’s response towards Adidas after the jersey pricing crisis by understanding the role that (dis)respect plays in the response. The first part of phase one involved gathering data via a media analysis (Altheide, 2000) to identify the main stages in the crisis from news articles, followed by a nethnography (Kozinets, 2002) of the public’s reaction at the different stages of the crisis. The second phase of the research design involved a survey that consisted of four open ended questions and six demographic questions.

The analysis of the crisis stages identified the importance of crisis response strategies when dealing with a crisis (Benoit, 1997). This study highlights the need for organisations to carefully consider the believability, timing, consistency, target audience and of the type of crisis response method before employing any strategy. This finding contributes to the literature by identifying how implementing incorrect and slow response strategies can impact a brands reputation.

The bloggers and participants responses reveal the importance of respect in maintaining and developing relationships in sponsorship. This study demonstrates how disrespectful behaviour in sponsorships can negatively impact relationships with the public. This finding is specifically important for organisations that sponsor national teams, as it is clear from this study that national teams, like the All Blacks, are a key signifier of national identity. Thus organisations need to respect the local communities in which they operate. This study shows how the consumer response towards Adidas as a result of their perceived disrespectful behaviour is intensified due to the attachment with the All Blacks and the jersey. This research adds to the sponsorship literature by demonstrating how sponsoring organisations treat the public plays an important role in building and maintaining quality relationships. Thus it is concluded from this study that fans value respect and that respect is a mainstay in sponsorship.

year: 2013

title: Enabling conditions for professional development of te reo Māori teachers

authors: Franken, Margaret

subjects: Māori language teachers

abstract: The paper outlines a professional development programme for secondary school teachers of te reo Māori (under the auspices of Te Hiringa i te Mahara) conducted by a language teacher educator and an expert in Māori bilingualism and biliteracy. While the principles underpinning the programme reflect a strong task-based
orientation, the programme approached development needs for the teachers from the point of view of understanding “enabling conditions” (Franken, Rau, Ngata & Parata, n.d.) for effective language learning and teaching (see also Ellis, 2005),
rather than understanding task based learning and teaching per se. The programme drew on the current practices of the teachers and made use of epistemology of Māori language and Māori language learning. The paper presents observations from monitoring data collected during the programme supporting the claim that such an approach to the professional development of language teachers promotes a strong knowledge base and pedagogical reasoning skills (Richards, 1998), and in particular for te reo Māori teachers, fosters a sense of their own professional identity.

text: Enabling conditions for professional development of te reo Māori teachers The paper outlines a professional development programme for secondary school teachers of te reo Māori (under the auspices of Te Hiringa i te Mahara) conducted by a language teacher educator and an expert in Māori bilingualism and biliteracy. While the principles underpinning the programme reflect a strong task-based
orientation, the programme approached development needs for the teachers from the point of view of understanding “enabling conditions” (Franken, Rau, Ngata & Parata, n.d.) for effective language learning and teaching (see also Ellis, 2005),
rather than understanding task based learning and teaching per se. The programme drew on the current practices of the teachers and made use of epistemology of Māori language and Māori language learning. The paper presents observations from monitoring data collected during the programme supporting the claim that such an approach to the professional development of language teachers promotes a strong knowledge base and pedagogical reasoning skills (Richards, 1998), and in particular for te reo Māori teachers, fosters a sense of their own professional identity.

year: 2009