title: Strategic marketing in Chinese manufacturing companies

authors: Huan, Guo

subjects: China

abstract: Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. 

Design/methodology/approach – Data were collected by means of a web-based survey. A total of 89 usable questionnaires were received from Chinese manufacturing firms employing at least 50 people. Data analysis was conducted using SPSS. 

Findings – The results confirm that, on the whole, the basic strategic marketing practices which are typically advocated in the mainstream Western academic and prescriptive literature are being widely practised within Chinese manufacturing companies. The results also show the higher performing firms are clearly differentiated from their lower performing counterparts by doing more and better marketing. 

Research limitations/implications – Because of the relatively low response rate, one limitation is the extent to which the sample is representative of the population under scrutiny. Also, in spite of the questionnaire being back translated, some misunderstanding of the questions cannot be ruled out. 
Originality/value – The paper confirms that Western strategic marketing practices are clearly associated with the higher performing Chinese manufacturing companies.

text: Strategic marketing in Chinese manufacturing companies Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. 

Design/methodology/approach – Data were collected by means of a web-based survey. A total of 89 usable questionnaires were received from Chinese manufacturing firms employing at least 50 people. Data analysis was conducted using SPSS. 

Findings – The results confirm that, on the whole, the basic strategic marketing practices which are typically advocated in the mainstream Western academic and prescriptive literature are being widely practised within Chinese manufacturing companies. The results also show the higher performing firms are clearly differentiated from their lower performing counterparts by doing more and better marketing. 

Research limitations/implications – Because of the relatively low response rate, one limitation is the extent to which the sample is representative of the population under scrutiny. Also, in spite of the questionnaire being back translated, some misunderstanding of the questions cannot be ruled out. 
Originality/value – The paper confirms that Western strategic marketing practices are clearly associated with the higher performing Chinese manufacturing companies.

year: 2008

title: The evolution of productivity performance on China's dairy farms in the new millennium

authors: Ma, Hengyun

subjects: China

abstract: China's dairy farm structure has experienced fundamental changes across farm types. As the number of backyard farms has dramatically declined, the share of dairy cows from backyard farms has decreased by 22.4% from 2003 to 2008. However, the herd numbers of larger dairy farms have increased. In particular, the share of dairy cows has risen by 18.8% on small farms, by 22.2% on medium farms, and by 80.8% on large farms over the same period. Total factor productivity was decomposed into technical efficiency and technological change on China's dairy farms using the stochastic production frontier framework. The estimated results indicate that patterns of productivity growth appear to have shifted in the 2000s compared with the 1990s, from generally driven by technological change to exclusively driven by technological change on backyard and small farms and uniquely driven by the improvement of technical efficiency on large farms. Tests of the econometric assumption indicate that the variations in total factor productivity growth patterns across farm types and regions are likely caused by the feed input biases and cropping production practice.

text: The evolution of productivity performance on China's dairy farms in the new millennium China's dairy farm structure has experienced fundamental changes across farm types. As the number of backyard farms has dramatically declined, the share of dairy cows from backyard farms has decreased by 22.4% from 2003 to 2008. However, the herd numbers of larger dairy farms have increased. In particular, the share of dairy cows has risen by 18.8% on small farms, by 22.2% on medium farms, and by 80.8% on large farms over the same period. Total factor productivity was decomposed into technical efficiency and technological change on China's dairy farms using the stochastic production frontier framework. The estimated results indicate that patterns of productivity growth appear to have shifted in the 2000s compared with the 1990s, from generally driven by technological change to exclusively driven by technological change on backyard and small farms and uniquely driven by the improvement of technical efficiency on large farms. Tests of the econometric assumption indicate that the variations in total factor productivity growth patterns across farm types and regions are likely caused by the feed input biases and cropping production practice.

year: 2012

title: Bucking the Trends: Increasing retention rates of Māori students enrolled in Faculty of Arts and Social Sciences courses at the University of Waikato

authors: Levy, Michelle Patricia

subjects: Maori

abstract: Reports on the success of the Faculty of Arts and Social Sciences at the University of Waikato’s monitoring and support for Maori students initiative. The aim of the initative was to implement a support system in the FASS that would enhance retention rates for
Māori students in the Faculty.

text: Bucking the Trends: Increasing retention rates of Māori students enrolled in Faculty of Arts and Social Sciences courses at the University of Waikato Reports on the success of the Faculty of Arts and Social Sciences at the University of Waikato’s monitoring and support for Maori students initiative. The aim of the initative was to implement a support system in the FASS that would enhance retention rates for
Māori students in the Faculty.

year: 2003