title: Consumer adoption of online food shopping in China

authors: Wang, Ou

subjects: Science & Technology

abstract: Purpose
The purpose of this paper is to explore the impacts of innovation-adoption characteristics on Chinese consumers’ adoption of online food shopping. It also examines consumers’ online purchase preferences for specific food categories and the consumer segments shopping for food online in China.

Design/methodology/approach
The data were collected through a web-based survey (n=643, in three cities: Beijing, Guangzhou and Chongqing). Descriptive analysis, cluster analysis, factor analysis and structural equation modeling were employed for data analysis.

Findings
Participants had strong online purchase intentions toward snack and imported food, while they had weak online purchase intentions toward fresh food products such as meat, eggs, vegetables, fish and seafood. Two consumer segments were found: online-food-conservative (42 percent) and online-food-pioneer (58 percent). Factor analysis resulted in an adjusted factorial structure of the innovation-adoption characteristics, which was considered more appropriate within the context of Chinese consumers when shopping for food online. Path analysis found that Chinese consumers’ attitudes and/or purchase intentions were positively linked to their perceived incentives and negatively associated with their perceived complexity for online food shopping.

Originality/value
This is the first study to explore consumer segments, consumption psychology (innovation-adoption characteristics) and product preferences related to online food shopping with a sample from China, the largest e-commerce country. The findings can help food producers and marketers to better understand Chinese consumers’ online food shopping behaviors in order to meet the needs of consumers and have further success in this major market.

text: Consumer adoption of online food shopping in China Purpose
The purpose of this paper is to explore the impacts of innovation-adoption characteristics on Chinese consumers’ adoption of online food shopping. It also examines consumers’ online purchase preferences for specific food categories and the consumer segments shopping for food online in China.

Design/methodology/approach
The data were collected through a web-based survey (n=643, in three cities: Beijing, Guangzhou and Chongqing). Descriptive analysis, cluster analysis, factor analysis and structural equation modeling were employed for data analysis.

Findings
Participants had strong online purchase intentions toward snack and imported food, while they had weak online purchase intentions toward fresh food products such as meat, eggs, vegetables, fish and seafood. Two consumer segments were found: online-food-conservative (42 percent) and online-food-pioneer (58 percent). Factor analysis resulted in an adjusted factorial structure of the innovation-adoption characteristics, which was considered more appropriate within the context of Chinese consumers when shopping for food online. Path analysis found that Chinese consumers’ attitudes and/or purchase intentions were positively linked to their perceived incentives and negatively associated with their perceived complexity for online food shopping.

Originality/value
This is the first study to explore consumer segments, consumption psychology (innovation-adoption characteristics) and product preferences related to online food shopping with a sample from China, the largest e-commerce country. The findings can help food producers and marketers to better understand Chinese consumers’ online food shopping behaviors in order to meet the needs of consumers and have further success in this major market.

year: 2018

title: Capacitor-Loaded Spoof Surface Plasmon for Flexible Dispersion Control and High-Selectivity Filtering

authors: Tang, Xiao-Lan

abstract: This letter proposes a new spoof surface plasmon transmission line (SSP-TL) using capacitor loading technique. This new SSP-TL features flexible and reconfigurable dispersion control and highly selective filtering performance without resorting to configuration change. Moreover, it requires much smaller linewidth than the conventional SSP-TL for achieving an extremely slow wave (or a highly confined field), which is quite useful for a compact system. To illustrate the design principle, several examples are designed within the frequency range of 2-8 GHz. Both numerical and experimental results are given in comparison with the conventional SSP-TL. It is demonstrated that the proposed technique provides a better performance in size reduction and dispersion reconfigurability.

text: Capacitor-Loaded Spoof Surface Plasmon for Flexible Dispersion Control and High-Selectivity Filtering This letter proposes a new spoof surface plasmon transmission line (SSP-TL) using capacitor loading technique. This new SSP-TL features flexible and reconfigurable dispersion control and highly selective filtering performance without resorting to configuration change. Moreover, it requires much smaller linewidth than the conventional SSP-TL for achieving an extremely slow wave (or a highly confined field), which is quite useful for a compact system. To illustrate the design principle, several examples are designed within the frequency range of 2-8 GHz. Both numerical and experimental results are given in comparison with the conventional SSP-TL. It is demonstrated that the proposed technique provides a better performance in size reduction and dispersion reconfigurability.

year: 2017

title: “This is not us”: But actually, it is. Talking about when to raise the issue of colonisation.

authors: Waitoki, Waikaremoana

abstract: This paper is a commentary on some of the responses to the public narrative of the events after the March 15th Christchurch attack. Several colleagues had publicly and privately, offered their views on the Government’s and media outlets use of terms such as ‘unprecedented’, ‘our loss of innocence’ and ‘our darkest day’. A fiery and empassioned exchange of words emerged on social media about the statement: ‘This is not us’. By exposing the counternarrative to these emotion laden terms, a shady past, and invisible present was revealed. However, the timing of the talk about colonisation also seemed out of step with the need for sensitivity. This paper also explores the role of White supremacy and causal racism in New Zealand. A personal I/we/us narrative style is used throughout the paper to describe how Muslim and Maori lives intersected prior to, and after the attack. The timeline of events is primarily 1 week, and up to 6 weeks post the attack.

text: “This is not us”: But actually, it is. Talking about when to raise the issue of colonisation. This paper is a commentary on some of the responses to the public narrative of the events after the March 15th Christchurch attack. Several colleagues had publicly and privately, offered their views on the Government’s and media outlets use of terms such as ‘unprecedented’, ‘our loss of innocence’ and ‘our darkest day’. A fiery and empassioned exchange of words emerged on social media about the statement: ‘This is not us’. By exposing the counternarrative to these emotion laden terms, a shady past, and invisible present was revealed. However, the timing of the talk about colonisation also seemed out of step with the need for sensitivity. This paper also explores the role of White supremacy and causal racism in New Zealand. A personal I/we/us narrative style is used throughout the paper to describe how Muslim and Maori lives intersected prior to, and after the attack. The timeline of events is primarily 1 week, and up to 6 weeks post the attack.

year: 2019