title: Estimating cannibalization rates for pioneering innovations

authors: van Heerde, Harald J.

subjects: new product

abstract: To evaluate the success of a new product, managers need to determine how much of its new demand is due to cannibalizing the firm’s other products, rather than drawing from competition or generating primary demand. We introduce a time-varying vector error-correction model to decompose the base sales of a new product into its constituent sources. The model allows managers to estimate cannibalization effects and calculate the new product’s net demand, which may be considerably less than its total demand. We apply our methodology to the introduction of the Lexus RX300 using detailed car transaction data. This case is especially interesting because the Lexus RX300 was the first crossover sport utility vehicle (SUV), implying that its demand could come from both the luxury SUV and the luxury sedan categories. Because Lexus was active in both categories, there was a double cannibalization potential. We show how the contribution of the different demand sources varies over time and discuss the managerial implications for both the focal brand and its competitors.

text: Estimating cannibalization rates for pioneering innovations To evaluate the success of a new product, managers need to determine how much of its new demand is due to cannibalizing the firm’s other products, rather than drawing from competition or generating primary demand. We introduce a time-varying vector error-correction model to decompose the base sales of a new product into its constituent sources. The model allows managers to estimate cannibalization effects and calculate the new product’s net demand, which may be considerably less than its total demand. We apply our methodology to the introduction of the Lexus RX300 using detailed car transaction data. This case is especially interesting because the Lexus RX300 was the first crossover sport utility vehicle (SUV), implying that its demand could come from both the luxury SUV and the luxury sedan categories. Because Lexus was active in both categories, there was a double cannibalization potential. We show how the contribution of the different demand sources varies over time and discuss the managerial implications for both the focal brand and its competitors.

year: 2010

title: Robotic Pollination - Targeting kiwifruit flowers for commercial application

authors: Barnett, Josh

subjects: Pollination

abstract: This paper contains the initial evaluation of a novel platform mounted robotic pollination system. Advancement in artificial pollination is an important step forward in agricultural sectors due to the global decline of natural pollinators. Robotic pollination allows for potentially autonomous, precision operation; however, background research suggested that prior development in the area has been sparse. The featured wet-application robotic pollination system was capable of detecting >70% of flowers whilst driving at a slow-pace through kiwifruit orchard rows. Over 80% of flowers were robotically pollinated.

text: Robotic Pollination - Targeting kiwifruit flowers for commercial application This paper contains the initial evaluation of a novel platform mounted robotic pollination system. Advancement in artificial pollination is an important step forward in agricultural sectors due to the global decline of natural pollinators. Robotic pollination allows for potentially autonomous, precision operation; however, background research suggested that prior development in the area has been sparse. The featured wet-application robotic pollination system was capable of detecting >70% of flowers whilst driving at a slow-pace through kiwifruit orchard rows. Over 80% of flowers were robotically pollinated.

year: 2017

title: Challenges to legal education: The Waikato Law School experience

authors: Wilson, Margaret

subjects: legal education

abstract: The experiences of the Waikato Law School especially from the viewpoint of challenges to legal education are discussed. The impact of the performance-based model of funding on the delivery of legal education at the Waikato Law School is highlighted.

text: Challenges to legal education: The Waikato Law School experience The experiences of the Waikato Law School especially from the viewpoint of challenges to legal education are discussed. The impact of the performance-based model of funding on the delivery of legal education at the Waikato Law School is highlighted.

year: 2010