title: Social, cultural, and political constructions of Corporate Social Responsibility in China: A study of business discourses in the Fiberhome Technologies Group

authors: Zhao, Lili

subjects: Corporate social responsibility

abstract: Abstract

This thesis focuses on corporate social responsibility (CSR), a vital issue for both business and academic researchers, and examines how the reality of CSR is socially constructed within a Chinese social, political and cultural context. In particular, this thesis examines understanding and practice of the discourse of CSR within a large Chinese State-owned enterprise (SOE), FiberHome Technologies Group (FHTG). It explains how cultural and political factors contribute to the production and development of CSR discourse in China. It also scrutinises social practices of corporate social performance, especially employer-employee relationships, within FHTG by investigating both the actual knowledge of CSR that FHTG publishes on its headquarters’ homepage and the research participants’ interpretation of management construction of CSR discourse. 

Website documents produced by FHTG’s headquarters from 2006 to 2008 were collected and 33 participants (managers and employees) from five headquarters’ departments and six subsidiary companies were interviewed for this study. Participants were selected according to the extent of their work experience with at least one year of work experience being a minimum requirement. Website information and interview transcripts were analysed using Fairclough’s (1992) three-step approach to CDA to examine how the knowledge of CSR is constructed and reproduced by organisational members and how it shapes the ways in which the social reality of Chinese CSR is constructed. 

The thesis argues that the reality of Chinese CSR is shaped by the Chinese cultural system of Confucianism focusing on human virtues, as well as government adoption of some Western CSR initiatives. The research findings suggest a hybrid form of business management model by embracing both a Chinese management and a Western management style into business practice. The Chinese management style constructs a discourse of Confucian entrepreneurship which forms a distinctive feature of Chinese CSR practices, focusing on the development of human virtues that guide companies to a new way of improving their CSR performance. Also, the adoption of a Western management style exhibits a giving discourse that considers the interests of stakeholder groups including employee, government, community and society. In addition, the research findings suggest that employees’ understanding of CSR is shaped by FHTG’s social performance and is similar to the management construction of CSR discourse. Their definition of CSR involves three key aspects: social harmony, employee welfare, and economic benefits. 

This thesis contributes to knowledge from three perspectives: theoretical, methodological and managerial. Theoretically, this thesis contributes to the development of Chinese CSR theory. This theory promotes economic productivity as a means of achieving social wellbeing and employee wellbeing. Methodologically, this thesis offers a benchmark for the study of CSR discourse by using a face-to-face interview method which has previously rarely been used in research on CSR in a Chinese context. Managerially, this thesis provides a guide for government officials and business managers to design the strategies based on their own countries’ cultural, political, economic, social and institutional frameworks.

text: Social, cultural, and political constructions of Corporate Social Responsibility in China: A study of business discourses in the Fiberhome Technologies Group Abstract

This thesis focuses on corporate social responsibility (CSR), a vital issue for both business and academic researchers, and examines how the reality of CSR is socially constructed within a Chinese social, political and cultural context. In particular, this thesis examines understanding and practice of the discourse of CSR within a large Chinese State-owned enterprise (SOE), FiberHome Technologies Group (FHTG). It explains how cultural and political factors contribute to the production and development of CSR discourse in China. It also scrutinises social practices of corporate social performance, especially employer-employee relationships, within FHTG by investigating both the actual knowledge of CSR that FHTG publishes on its headquarters’ homepage and the research participants’ interpretation of management construction of CSR discourse. 

Website documents produced by FHTG’s headquarters from 2006 to 2008 were collected and 33 participants (managers and employees) from five headquarters’ departments and six subsidiary companies were interviewed for this study. Participants were selected according to the extent of their work experience with at least one year of work experience being a minimum requirement. Website information and interview transcripts were analysed using Fairclough’s (1992) three-step approach to CDA to examine how the knowledge of CSR is constructed and reproduced by organisational members and how it shapes the ways in which the social reality of Chinese CSR is constructed. 

The thesis argues that the reality of Chinese CSR is shaped by the Chinese cultural system of Confucianism focusing on human virtues, as well as government adoption of some Western CSR initiatives. The research findings suggest a hybrid form of business management model by embracing both a Chinese management and a Western management style into business practice. The Chinese management style constructs a discourse of Confucian entrepreneurship which forms a distinctive feature of Chinese CSR practices, focusing on the development of human virtues that guide companies to a new way of improving their CSR performance. Also, the adoption of a Western management style exhibits a giving discourse that considers the interests of stakeholder groups including employee, government, community and society. In addition, the research findings suggest that employees’ understanding of CSR is shaped by FHTG’s social performance and is similar to the management construction of CSR discourse. Their definition of CSR involves three key aspects: social harmony, employee welfare, and economic benefits. 

This thesis contributes to knowledge from three perspectives: theoretical, methodological and managerial. Theoretically, this thesis contributes to the development of Chinese CSR theory. This theory promotes economic productivity as a means of achieving social wellbeing and employee wellbeing. Methodologically, this thesis offers a benchmark for the study of CSR discourse by using a face-to-face interview method which has previously rarely been used in research on CSR in a Chinese context. Managerially, this thesis provides a guide for government officials and business managers to design the strategies based on their own countries’ cultural, political, economic, social and institutional frameworks.

year: 2012

title: Between rhetoric- and reality: A retrospective look at national development policy and planning in Solomon Islands in the 1980s and 90s

authors: Rohorua, Frederick Isom

subjects: Solomon Islands politics

abstract: When Solomon Islands gained political independence from Great Britain in 1978, the majority of Solomon Islanders believed that this provided an opportunity to work towards the creation of a prosperous society. They also believed that central government and national leaders could, and should, take primary responsibility for social and economic development. At the same time, it was clear to the new government from the beginning that participation of indigenous Solomon Islanders in the private sector was critical for social and economic development. This paper examines the process of national development policy and planning in the 1980s and 90s in the Solomon Islands, showing how the initial optimism, fuelled by political rhetoric, became tempered over time as awareness of the realities of the Solomon Islands context increased and as this awareness began to be reflected in more realistic planning and planning forecasts.

text: Between rhetoric- and reality: A retrospective look at national development policy and planning in Solomon Islands in the 1980s and 90s When Solomon Islands gained political independence from Great Britain in 1978, the majority of Solomon Islanders believed that this provided an opportunity to work towards the creation of a prosperous society. They also believed that central government and national leaders could, and should, take primary responsibility for social and economic development. At the same time, it was clear to the new government from the beginning that participation of indigenous Solomon Islanders in the private sector was critical for social and economic development. This paper examines the process of national development policy and planning in the 1980s and 90s in the Solomon Islands, showing how the initial optimism, fuelled by political rhetoric, became tempered over time as awareness of the realities of the Solomon Islands context increased and as this awareness began to be reflected in more realistic planning and planning forecasts.

year: 2004-09

title: Ha ora: Improving access to early diagnosis of lung cancer for Maori and rural communities. Understanding patient experiences in General Practice

authors: Lawrenson, Ross

abstract: There were two main objectives for this report. The first was to identify the barriers to early diagnosis of lung cancer experienced by Māori lung cancer patients and whānau. Second was to co-design a multi-pronged intervention alongside rural Māori communities to improve early diagnosis of lung cancer for whānau in their localities.
The team worked in the Waikato, Lakes, Bay of Plenty and Tairāwhiti districts of the Midland Region. Semi-structured interviews were carried out with 23 Māori lung cancer patients and whānau recruited through respiratory or cancer nurse specialists (CNSs) based at the hospitals of each district. Nine community hui (focus groups) and nine primary healthcare provider hui were carried out in five rural localities: Te Kuiti, Opōtiki, Te Kaha, Rotorua and Gisborne. Community hui included cancer patients, whānau, and other community members. Healthcare provider hui comprised staff members at the local primary healthcare centre, including General Practitioners and nurses. Study data were thematically analysed.
Findings of the study highlight:
1. Barriers in primary care, including symptom ambiguity, accumulating costs, barriers and enablers relating to GP – patient relationships
2. Barriers in secondary care, including a lack of access to diagnostic tests, long waiting times, barriers and enablers relating to communication between HCPs and patients.
3. The importance of whānau as carers and advocates for Māori patients on their lung cancer journey.
The interventions co-designed with each community included a Hā Ora website, a series of lung cancer awareness videos (entitled ‘wharo wharo wharo’), a kaiawhina training programme and a ‘pou pupuru oranga’ (cancer navigator).
We suggest strategies that aim to improve early diagnosis of lung cancer for rural Māori communities. We welcome your feedback to us regarding these recommendations.

text: Ha ora: Improving access to early diagnosis of lung cancer for Maori and rural communities. Understanding patient experiences in General Practice There were two main objectives for this report. The first was to identify the barriers to early diagnosis of lung cancer experienced by Māori lung cancer patients and whānau. Second was to co-design a multi-pronged intervention alongside rural Māori communities to improve early diagnosis of lung cancer for whānau in their localities.
The team worked in the Waikato, Lakes, Bay of Plenty and Tairāwhiti districts of the Midland Region. Semi-structured interviews were carried out with 23 Māori lung cancer patients and whānau recruited through respiratory or cancer nurse specialists (CNSs) based at the hospitals of each district. Nine community hui (focus groups) and nine primary healthcare provider hui were carried out in five rural localities: Te Kuiti, Opōtiki, Te Kaha, Rotorua and Gisborne. Community hui included cancer patients, whānau, and other community members. Healthcare provider hui comprised staff members at the local primary healthcare centre, including General Practitioners and nurses. Study data were thematically analysed.
Findings of the study highlight:
1. Barriers in primary care, including symptom ambiguity, accumulating costs, barriers and enablers relating to GP – patient relationships
2. Barriers in secondary care, including a lack of access to diagnostic tests, long waiting times, barriers and enablers relating to communication between HCPs and patients.
3. The importance of whānau as carers and advocates for Māori patients on their lung cancer journey.
The interventions co-designed with each community included a Hā Ora website, a series of lung cancer awareness videos (entitled ‘wharo wharo wharo’), a kaiawhina training programme and a ‘pou pupuru oranga’ (cancer navigator).
We suggest strategies that aim to improve early diagnosis of lung cancer for rural Māori communities. We welcome your feedback to us regarding these recommendations.

year: 2021