title: Exploring the impact of internet on hospitality industry's marketing practices: A case of Hamilton, New Zealand

authors: Kumar, Bhupesh

subjects: internet

abstract: This study assesses the impact `internet’ has had on marketing practices of hotels and other sectors of the hospitality industry. Debate continues to establish a definitive image for internet marketing and assess its impacts.  The current study draws upon the literature review undertaken for the purposes and options of senior industry people accumulated through in-depth interviews The interview analysis focused on five criterions based on type of the respondent, their current marketing practice and future intentions regarding internet as a marketing tool.  An agglomerated analysis illustrated that although internet may be more powerful than traditional marketing, traditional marketing still enjoys good popularity within masses. Internet as a fast growing entity by itself, requires the company managers to give it a strong consideration as part of company polices and be prepared to adapt changes as they arise.

text: Exploring the impact of internet on hospitality industry's marketing practices: A case of Hamilton, New Zealand This study assesses the impact `internet’ has had on marketing practices of hotels and other sectors of the hospitality industry. Debate continues to establish a definitive image for internet marketing and assess its impacts.  The current study draws upon the literature review undertaken for the purposes and options of senior industry people accumulated through in-depth interviews The interview analysis focused on five criterions based on type of the respondent, their current marketing practice and future intentions regarding internet as a marketing tool.  An agglomerated analysis illustrated that although internet may be more powerful than traditional marketing, traditional marketing still enjoys good popularity within masses. Internet as a fast growing entity by itself, requires the company managers to give it a strong consideration as part of company polices and be prepared to adapt changes as they arise.

year: 2012

title: Heterogeneous Nb-Based Nuclei for the Grain Refinement of Al-Si Alloys

authors: Bolzoni, Leandro

abstract: Nb-based intermetallics are, generally, low-density high-temperature materials used for structural applications or cryogenic superconductors. In this work, we report the development of an Al(96)-Nb(2)-B(2) master alloy where in situ-formed micrometric Nb-based intermetallics (i.e. NbB2 and Al3Nb) are used for a completely different purpose: to promote the refinement of Al-Si alloys by taking advantage of enhanced heterogeneous nucleation. Nb-based intermetallics have the right characteristics, like low density, stability at high temperature and good lattice match, to be used as heterogeneous nucleation substrates. It was found that the addition of these Nb-based intermetallics permits the significant refinement of the microstructural features of the Al-Si alloy studied. The enhanced heterogeneous nucleation makes the grain size of the material far less dependent on the cooling rate, which is one of the critical parameters influencing the variation of the properties of the alloy.

text: Heterogeneous Nb-Based Nuclei for the Grain Refinement of Al-Si Alloys Nb-based intermetallics are, generally, low-density high-temperature materials used for structural applications or cryogenic superconductors. In this work, we report the development of an Al(96)-Nb(2)-B(2) master alloy where in situ-formed micrometric Nb-based intermetallics (i.e. NbB2 and Al3Nb) are used for a completely different purpose: to promote the refinement of Al-Si alloys by taking advantage of enhanced heterogeneous nucleation. Nb-based intermetallics have the right characteristics, like low density, stability at high temperature and good lattice match, to be used as heterogeneous nucleation substrates. It was found that the addition of these Nb-based intermetallics permits the significant refinement of the microstructural features of the Al-Si alloy studied. The enhanced heterogeneous nucleation makes the grain size of the material far less dependent on the cooling rate, which is one of the critical parameters influencing the variation of the properties of the alloy.

year: 2016

title: Ethnobotany, germination and growth of eleocharis sphacelata

authors: Kapa, Mieke M

subjects: Eleocharis

abstract: Eleocharis sphacelata, distributed over Australia, Papa New Guinea and predominantly in the north of the North Island New Zealand, occupies the littoral margins of fresh water wetlands and lakes. To assist Eleocharis sphacelata revegetation efforts, research recorded traditional ecological knowledge held by users, determined best methodologies for germination of seed, and established techniques for improved transfer of juvenile plantlets. 
Interviews with cultural knowledge holders revealed a declining but persistent oral repository in tikanga (customs) and practices despite diminishing plant availability. Eleocharis sphacelata has traditionally and contemporarily been used as a fibre for weaving into mats, with its spongy pith providing increased warmth and comfort. Group harvesting, with some cutting and others sorting and binding is the first step in a short preparation sequence, with the drying of the stems (for most this is in the shade) the only other preparation needed before weaving commences. Cultural genealogical descriptions provide a clear portrait of the ecological position Eleocharis sphacelata sits within its natural habitat and presents a phylogeny or schemata comparable to biological science. Published information identifies cultural uses and practices for the fibre of this wetland sedge. 
Fresh and stored seeds were subjected to five treatments at three water levels to determine the best methodology for increased germination rates. Findings illustrate how a scarification pre-treatment and water depth increases up to 15 cm enhances germination rates of Eleocharis sphacelata. Overnight bleaching of seed harvested one month earlier (January 2008) then sown under damp conditions provided increased germination until April. Fresh bleached seed sown under 5 cm and 15 cm of water produced significant increases in germination from September. Seasonal timing and variation in water depth as germination triggers indicate dual germination strategies employed by Eleocharis sphacelata.
In November 2007 seed grown seedlings and vegetative propagules were planted in situ under three water depths to establish which plantlet type would provide increased juvenile survival when used in revegetation projects. Findings determined that seed grown seedlings planted under 15 cm of water had the highest survival and produced a greater number of culms per plantlet, however vegetative propagules were better able to survive in damp conditions. Flowering occurred in over 25% of remaining vegetative and seed grown seedlings by the following October indicating the potential for new transfers to be reproducing within one season. 
Further collaborating between Māori and western science would augment and enhance understanding of transferable environmental methodologies. Possible dual germination strategies by the seed were revealed and further research would determine if this replicates the reproductive and growth capabilities of Eleocharis sphacelata and other wetland sedges in their natural environment. Additional seed quality and technological research would increase potential for seed performance. Determining genetic variety within local, regional and national Eleocharis sphacelata swards would establish bounds of local provenance.

text: Ethnobotany, germination and growth of eleocharis sphacelata Eleocharis sphacelata, distributed over Australia, Papa New Guinea and predominantly in the north of the North Island New Zealand, occupies the littoral margins of fresh water wetlands and lakes. To assist Eleocharis sphacelata revegetation efforts, research recorded traditional ecological knowledge held by users, determined best methodologies for germination of seed, and established techniques for improved transfer of juvenile plantlets. 
Interviews with cultural knowledge holders revealed a declining but persistent oral repository in tikanga (customs) and practices despite diminishing plant availability. Eleocharis sphacelata has traditionally and contemporarily been used as a fibre for weaving into mats, with its spongy pith providing increased warmth and comfort. Group harvesting, with some cutting and others sorting and binding is the first step in a short preparation sequence, with the drying of the stems (for most this is in the shade) the only other preparation needed before weaving commences. Cultural genealogical descriptions provide a clear portrait of the ecological position Eleocharis sphacelata sits within its natural habitat and presents a phylogeny or schemata comparable to biological science. Published information identifies cultural uses and practices for the fibre of this wetland sedge. 
Fresh and stored seeds were subjected to five treatments at three water levels to determine the best methodology for increased germination rates. Findings illustrate how a scarification pre-treatment and water depth increases up to 15 cm enhances germination rates of Eleocharis sphacelata. Overnight bleaching of seed harvested one month earlier (January 2008) then sown under damp conditions provided increased germination until April. Fresh bleached seed sown under 5 cm and 15 cm of water produced significant increases in germination from September. Seasonal timing and variation in water depth as germination triggers indicate dual germination strategies employed by Eleocharis sphacelata.
In November 2007 seed grown seedlings and vegetative propagules were planted in situ under three water depths to establish which plantlet type would provide increased juvenile survival when used in revegetation projects. Findings determined that seed grown seedlings planted under 15 cm of water had the highest survival and produced a greater number of culms per plantlet, however vegetative propagules were better able to survive in damp conditions. Flowering occurred in over 25% of remaining vegetative and seed grown seedlings by the following October indicating the potential for new transfers to be reproducing within one season. 
Further collaborating between Māori and western science would augment and enhance understanding of transferable environmental methodologies. Possible dual germination strategies by the seed were revealed and further research would determine if this replicates the reproductive and growth capabilities of Eleocharis sphacelata and other wetland sedges in their natural environment. Additional seed quality and technological research would increase potential for seed performance. Determining genetic variety within local, regional and national Eleocharis sphacelata swards would establish bounds of local provenance.

year: 2009