title: Time in written spaces

authors: Hannah, Robert

abstract: Time in written form pervades our social existence. From the daily news, whether on the web or in print, to wall calendars in our homes or offices, which tell us what day it is; from personal watches or cellphones to public clocks, which tell us what hour it is; from small change in our purses or pockets to use-by dates on our groceries, which remind us when things were made; and from personal or recreational diaries to bus and train timetables, which tell us when we did or should do things, we are constantly made aware of time and its passing in the modern world. And because of the means by which we tell the time in these contexts, it is easy to fall into the trap of thinking that the ancient world did not have such persistent reminders as well. Yet archaeology and literature combine to tell us differently. In this chapter I wish to discuss aspects of this combination, focusing on time in written forms, on the collocation of the mechanisms of time and writing, and on the spatial setting in which these are found, all of which demonstrate a politicization of time in the late Republic and early Empire.

text: Time in written spaces Time in written form pervades our social existence. From the daily news, whether on the web or in print, to wall calendars in our homes or offices, which tell us what day it is; from personal watches or cellphones to public clocks, which tell us what hour it is; from small change in our purses or pockets to use-by dates on our groceries, which remind us when things were made; and from personal or recreational diaries to bus and train timetables, which tell us when we did or should do things, we are constantly made aware of time and its passing in the modern world. And because of the means by which we tell the time in these contexts, it is easy to fall into the trap of thinking that the ancient world did not have such persistent reminders as well. Yet archaeology and literature combine to tell us differently. In this chapter I wish to discuss aspects of this combination, focusing on time in written forms, on the collocation of the mechanisms of time and writing, and on the spatial setting in which these are found, all of which demonstrate a politicization of time in the late Republic and early Empire.

year: 2013

title: Managing multiple collections, multiple languages, and multiple media in a distributed digital library

authors: Witten, Ian H.

subjects: computer science

abstract: Managing the organizational and software complexity of a comprehensive digital library presents a significant challenge. Different library collections each have their own distinctive features. Different presentation languages have structural implications such as left-to-right writing order and text-only interfaces for the visually impaired. Different media involve different file formats, and-more importantly-radically different search strategies are required for non-textual media. In a distributed library, new collections can appear asynchronously on servers in different parts of the world. And as searching interfaces mature from the command-line era exemplified by current Web search engines into the age of reactive visual interfaces, experimental new interfaces must be developed, supported, and tested. This paper describes our experience, gained from operating a substantial digital library service over several years, in solving these problems by designing an appropriate software architecture.

text: Managing multiple collections, multiple languages, and multiple media in a distributed digital library Managing the organizational and software complexity of a comprehensive digital library presents a significant challenge. Different library collections each have their own distinctive features. Different presentation languages have structural implications such as left-to-right writing order and text-only interfaces for the visually impaired. Different media involve different file formats, and-more importantly-radically different search strategies are required for non-textual media. In a distributed library, new collections can appear asynchronously on servers in different parts of the world. And as searching interfaces mature from the command-line era exemplified by current Web search engines into the age of reactive visual interfaces, experimental new interfaces must be developed, supported, and tested. This paper describes our experience, gained from operating a substantial digital library service over several years, in solving these problems by designing an appropriate software architecture.

year: 1998-05

title: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future

authors: Antric, Tim

subjects: Social marketing

abstract: Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

text: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

year: 2021