title: Maori & Psychology Research Unit annual report 2008

authors: Rua, Mohi

subjects: Maori and Psychology Research Unit

abstract: Annual report of the Maori and Psychology Research Unit (MPRU) 2008. The unit was established in August of 1997. The unit is designed to provide a catalyst and support network for enhancing research concerning the psychological needs, aspirations, and priorities of Maori people. The MPRU is well situated to draw together skilled and experienced interdisciplinary research groups by networking and establishing working relationships with staff and students within the Faculty of Arts and Social Sciences, the University, and the wider community.

text: Maori & Psychology Research Unit annual report 2008 Annual report of the Maori and Psychology Research Unit (MPRU) 2008. The unit was established in August of 1997. The unit is designed to provide a catalyst and support network for enhancing research concerning the psychological needs, aspirations, and priorities of Maori people. The MPRU is well situated to draw together skilled and experienced interdisciplinary research groups by networking and establishing working relationships with staff and students within the Faculty of Arts and Social Sciences, the University, and the wider community.

year: 2009-03

title: Kia Maanu, Kia Ora: Stay Afloat, Stay Alive – Acknowledging the significance of tikanga Māori in formulating and communicating water safety policies and practices

authors: Haimona, Mark

subjects: New Zealand

abstract: The traditional beliefs and practices of Māori demonstrate great respect for water, for its dangers as well as its life-giving properties, and Māori have, along with other Polynesian peoples, been known for their skill in swimming, fishing and canoeing. However, Māori now outnumber others in New Zealand in terms of the proportion involved in drowning and water-related injury. In seeking to promote water safety among Māori, Water Safety New Zealand has enlisted the help of Māori communities. Its message - Kia Maanu, Kia Ora (Stay Afloat, Stay Alive) - is underpinned by an acknowledgment of the need to reinforce the traditional respect for water that permeates the Māori worldview.

text: Kia Maanu, Kia Ora: Stay Afloat, Stay Alive – Acknowledging the significance of tikanga Māori in formulating and communicating water safety policies and practices The traditional beliefs and practices of Māori demonstrate great respect for water, for its dangers as well as its life-giving properties, and Māori have, along with other Polynesian peoples, been known for their skill in swimming, fishing and canoeing. However, Māori now outnumber others in New Zealand in terms of the proportion involved in drowning and water-related injury. In seeking to promote water safety among Māori, Water Safety New Zealand has enlisted the help of Māori communities. Its message - Kia Maanu, Kia Ora (Stay Afloat, Stay Alive) - is underpinned by an acknowledgment of the need to reinforce the traditional respect for water that permeates the Māori worldview.

year: 2007

title: The double-edged sword of foreign brand names for companies from emerging countries

authors: Melnyk, Valentyna

subjects: Foreign branding

abstract: Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

text: The double-edged sword of foreign brand names for companies from emerging countries Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

year: 2012