title: Perceptions of hard sell and soft sell vocal styles across countries: Lessons from France and New Zealand

authors: Desmarais, Fabrice

abstract: This study explores soft sell and hard sell vocal appeals across two different countries, France and New Zealand. We use quantitative and qualitative methods to analyze consumers’ familiarity with, and attitudes towards, hard sell (fast, loud, high to mid pitch, upbeat voice conveying energy and enthusiasm) and soft sell (slow, soft, low to mid pitch voice conveying warmth and allure) vocal advertising messages. Our results indicate that consumers’ vocal preference depend on their previous experiences and culture, thus global marketers should take into consideration cultural idiosyncrasies when designing advertising vocal strategies.

text: Perceptions of hard sell and soft sell vocal styles across countries: Lessons from France and New Zealand This study explores soft sell and hard sell vocal appeals across two different countries, France and New Zealand. We use quantitative and qualitative methods to analyze consumers’ familiarity with, and attitudes towards, hard sell (fast, loud, high to mid pitch, upbeat voice conveying energy and enthusiasm) and soft sell (slow, soft, low to mid pitch voice conveying warmth and allure) vocal advertising messages. Our results indicate that consumers’ vocal preference depend on their previous experiences and culture, thus global marketers should take into consideration cultural idiosyncrasies when designing advertising vocal strategies.

year: 2024

title: Entrepreneurial Disappointment: Let Down and Breaking Down, a Machine-Learning Study

authors: Williamson, Amanda Jasmine

subjects: Social Sciences

abstract: Despite its importance, our understanding of what entrepreneurial disappointment is, its attributions, and how it relates to depression is limited. Drawing on a corpus of 27,906 semi-anonymous online posts, we identified entrepreneurial disappointment, inductively uncovered its attributions and examined how depression differs between attributions. We found that posts with internal, stable, and global disappointment attributions (e.g., not fitting entrepreneurial norms) are, on average, higher in depression symptoms than posts with external, unstable, and specific disappointment attributions (e.g., firm performance). Our findings offer novel theoretical and methodological avenues for future research on entrepreneurs’ affective experiences and mental health.

text: Entrepreneurial Disappointment: Let Down and Breaking Down, a Machine-Learning Study Despite its importance, our understanding of what entrepreneurial disappointment is, its attributions, and how it relates to depression is limited. Drawing on a corpus of 27,906 semi-anonymous online posts, we identified entrepreneurial disappointment, inductively uncovered its attributions and examined how depression differs between attributions. We found that posts with internal, stable, and global disappointment attributions (e.g., not fitting entrepreneurial norms) are, on average, higher in depression symptoms than posts with external, unstable, and specific disappointment attributions (e.g., firm performance). Our findings offer novel theoretical and methodological avenues for future research on entrepreneurs’ affective experiences and mental health.

year: 2020-10-23

title: 'Kōrero Tuku Iho': Reconfiguring Oral History and Oral Tradition

authors: Mahuika, Nepia

subjects: History

abstract: The studies of oral history and oral tradition each have their own distinctive bodies of literature and preferred methodologies, yet share significant overlaps that make them difficult to differentiate. For many indigenous peoples, oral histories and traditions are key to their their past, present, and future lives, and are rarely considered separate. This thesis examines the differences and similarities between the studies of oral history and oral tradition. It explores how these areas of research converge and diverge in form, politics, practice, and theory, and the extent to which they resonate within a specific ‘indigenous’ context and community.
The thesis draws on the life narrative interviews of four generations of Ngāti Porou descendents, the second largest tribal group in New Zealand, whose home boundaries extend from Potikirua in the north to Te Toka-a-Taiau in the south on the East Coast of the North Island. Drawing on these voices, this study offers a commentary on the form and nature of oral traditions and histories from an indigenous perspective, and explores the ways they converge and depart from ‘international’ understandings. An exploration of these intersections offers insights to the ways oral history and oral traditions might be reconsidered as distinctive fields of study. Reconfigured through an indigenous frame of reference, this thesis challenges scholars of both oral history and oral tradition to expand their conceptions. Likewise, it urges indigenous scholars to consider more deeply the work of oral historians and oral traditionalists to further enhance their scholarship. Moreover, this thesis revisits the intellectual and conceptual territory that names and claims oral history and oral tradition, and invites all those who work in these areas to develop a more extensive comprehension of the interconnections that exist between each area of study.

text: 'Kōrero Tuku Iho': Reconfiguring Oral History and Oral Tradition The studies of oral history and oral tradition each have their own distinctive bodies of literature and preferred methodologies, yet share significant overlaps that make them difficult to differentiate. For many indigenous peoples, oral histories and traditions are key to their their past, present, and future lives, and are rarely considered separate. This thesis examines the differences and similarities between the studies of oral history and oral tradition. It explores how these areas of research converge and diverge in form, politics, practice, and theory, and the extent to which they resonate within a specific ‘indigenous’ context and community.
The thesis draws on the life narrative interviews of four generations of Ngāti Porou descendents, the second largest tribal group in New Zealand, whose home boundaries extend from Potikirua in the north to Te Toka-a-Taiau in the south on the East Coast of the North Island. Drawing on these voices, this study offers a commentary on the form and nature of oral traditions and histories from an indigenous perspective, and explores the ways they converge and depart from ‘international’ understandings. An exploration of these intersections offers insights to the ways oral history and oral traditions might be reconsidered as distinctive fields of study. Reconfigured through an indigenous frame of reference, this thesis challenges scholars of both oral history and oral tradition to expand their conceptions. Likewise, it urges indigenous scholars to consider more deeply the work of oral historians and oral traditionalists to further enhance their scholarship. Moreover, this thesis revisits the intellectual and conceptual territory that names and claims oral history and oral tradition, and invites all those who work in these areas to develop a more extensive comprehension of the interconnections that exist between each area of study.

year: 2012