title: Perceptions of glasses as a health care product: A pilot study of New Zealand baby boomers

authors: Davey, Janet

abstract: Marketers have been slow to customize their strategies for the influential consumer segment of aging baby boomers. This qualitative research provides insights on New Zealand baby boomers' perceptions of glasses as a health care product. Appearance was a dominant theme; status was not a major concern, although style and fashion were. Wearing glasses had negative associations related to aging; however, both male and female participants recognized that glasses offered improved quality of life. Data relating to the theme of expense indicated that these New Zealand baby boomers made sophisticated perceptual associations and subsequent pragmatic trade-offs between price, quality, and style.

text: Perceptions of glasses as a health care product: A pilot study of New Zealand baby boomers Marketers have been slow to customize their strategies for the influential consumer segment of aging baby boomers. This qualitative research provides insights on New Zealand baby boomers' perceptions of glasses as a health care product. Appearance was a dominant theme; status was not a major concern, although style and fashion were. Wearing glasses had negative associations related to aging; however, both male and female participants recognized that glasses offered improved quality of life. Data relating to the theme of expense indicated that these New Zealand baby boomers made sophisticated perceptual associations and subsequent pragmatic trade-offs between price, quality, and style.

year: 2012

title: The Price of Pain: Studying Strategies Used by Women with Chronic Pain Disability to Sustain Worker Identity

authors: Ferry-Parker, Charlotte

subjects: Disability

abstract: Chronic pain is pain that persists longer than would be expected for healing to occur. It is an invisible disability for 20% of people worldwide, affecting a higher percentage of women than men. It is defined as an invisible disability because it has no immediate physical expression. In the workplace, employers, supervisors and colleagues may not know that work needs to be reconfigured to enable a person with chronic pain to function effectively. This thesis investigates how women with invisible pain disability are able to be successful at work. The research questions as set out in Chapter One are: What is the experience of women in chronic pain who are involved in paid work? How does suffering chronic pain force women to relate to their ‘space’ differently in the workplace? What kind of strategies are put in place to enable women to thrive in the workplace?
Chapter One sets out the initial qualitative research design. Its main elements were solicited photo diaries and qualitative semi-structured interviews. Five participants were recruited. However, after three months none of them had completed any diary entries. Chapter Two outlines the modified research methodology that was then developed. A variety of ways of interviewing and questioning participants was used and additional participants were recruited. Information was collected from seven women. 
Reflections on participants’ responses led to the discovery of the significance of the role of identity in their lives. Two of the significant identities for the women in this project were those of worker and of a person in chronic pain. Chapter Three includes a discussion of how participants manage the clash between these by prioritising their identity as worker over their pain identity. 
In Chapter Four, seven strategies are identified as the main methods used by participants to maintain their worker identity in the face of their chronic pain. These have been identified through thematic analysis of what the participants reported. The strategies are: modifying the work space, managing their workload, establishing and maintaining positive relationships with employers, developing supportive relationships with colleagues and family, receiving and asking for help when required, disassociating themselves from pain, and managing life outside of work. 
The conclusion, Chapter Five, summarises the project’s findings about the salience of worker identity and how strategies are used by women to maintain their worker identity. It also includes the methodological insight that the failure of participants to complete solicited diaries arose out of the disruption to identity salience caused by having to focus on their chronic pain disability.

text: The Price of Pain: Studying Strategies Used by Women with Chronic Pain Disability to Sustain Worker Identity Chronic pain is pain that persists longer than would be expected for healing to occur. It is an invisible disability for 20% of people worldwide, affecting a higher percentage of women than men. It is defined as an invisible disability because it has no immediate physical expression. In the workplace, employers, supervisors and colleagues may not know that work needs to be reconfigured to enable a person with chronic pain to function effectively. This thesis investigates how women with invisible pain disability are able to be successful at work. The research questions as set out in Chapter One are: What is the experience of women in chronic pain who are involved in paid work? How does suffering chronic pain force women to relate to their ‘space’ differently in the workplace? What kind of strategies are put in place to enable women to thrive in the workplace?
Chapter One sets out the initial qualitative research design. Its main elements were solicited photo diaries and qualitative semi-structured interviews. Five participants were recruited. However, after three months none of them had completed any diary entries. Chapter Two outlines the modified research methodology that was then developed. A variety of ways of interviewing and questioning participants was used and additional participants were recruited. Information was collected from seven women. 
Reflections on participants’ responses led to the discovery of the significance of the role of identity in their lives. Two of the significant identities for the women in this project were those of worker and of a person in chronic pain. Chapter Three includes a discussion of how participants manage the clash between these by prioritising their identity as worker over their pain identity. 
In Chapter Four, seven strategies are identified as the main methods used by participants to maintain their worker identity in the face of their chronic pain. These have been identified through thematic analysis of what the participants reported. The strategies are: modifying the work space, managing their workload, establishing and maintaining positive relationships with employers, developing supportive relationships with colleagues and family, receiving and asking for help when required, disassociating themselves from pain, and managing life outside of work. 
The conclusion, Chapter Five, summarises the project’s findings about the salience of worker identity and how strategies are used by women to maintain their worker identity. It also includes the methodological insight that the failure of participants to complete solicited diaries arose out of the disruption to identity salience caused by having to focus on their chronic pain disability.

year: 2017

title: Kua Tupu Te Pā Harakeke: Developing Healthy Whānau Relationships

authors: Pihama, Leonie

abstract: We have opened this chapter with our ‘pēpeha’. Pēpeha are ways through which our people introduce ourselves. These vary from tribe to tribe. The essence of pēpeha is that they link us to our tribes and all associated with that. Our mountains, our rivers, our canoes, our ancestral lines. It links us to each other. It places us, as Māori, within a wider collective consciousness and relationships. It is important to highlight that the term ‘Māori’ is a term that brings us as tribal peoples together. It is a term that our people have chosen to use as a means of unifying ourselves in the wake of the arrival of our colonizers. Prior to colonization all identification was done through our whānau (extended family structure), hapū (subtribes) or iwi (tribes). The term Māori means to be ‘normal’ or ‘pure’, as such it is a fitting term for an Indigenous People. We have, however, also been active in maintaining our hapū and iwi identities and it is through pēpeha that we can culturally share that identity with each other. Our people have been doing this for generations. And in spite of colonization seeking to undermine our cultural identity, many of us continue to do this.

text: Kua Tupu Te Pā Harakeke: Developing Healthy Whānau Relationships We have opened this chapter with our ‘pēpeha’. Pēpeha are ways through which our people introduce ourselves. These vary from tribe to tribe. The essence of pēpeha is that they link us to our tribes and all associated with that. Our mountains, our rivers, our canoes, our ancestral lines. It links us to each other. It places us, as Māori, within a wider collective consciousness and relationships. It is important to highlight that the term ‘Māori’ is a term that brings us as tribal peoples together. It is a term that our people have chosen to use as a means of unifying ourselves in the wake of the arrival of our colonizers. Prior to colonization all identification was done through our whānau (extended family structure), hapū (subtribes) or iwi (tribes). The term Māori means to be ‘normal’ or ‘pure’, as such it is a fitting term for an Indigenous People. We have, however, also been active in maintaining our hapū and iwi identities and it is through pēpeha that we can culturally share that identity with each other. Our people have been doing this for generations. And in spite of colonization seeking to undermine our cultural identity, many of us continue to do this.

year: 2012