title: The service-dominant logic and the future of marketing

authors: Ballantyne, David

subjects: co-creation of value

abstract: According to Vargo and Lusch (Journal of Marketing, 68:1–17, 2004a, Journal of Service Research, 6:324–335, b), service is the appropriate logic for marketing. For them, service is an interactive process of “doing something for someone” that is valued. More radically, goods also render service and have value-in-use. In this context service becomes the unifying purpose of any business relationship. This marketing world-view involves broadening and reframing what by convention counts as service and stands in opposition to 200 years of mainstream economic logic in explaining productive capacity. In our view they have succeeded in applying their scholarly thinking to old themes with synergistic results. Their thesis challenges marketing orthodoxy, and will in our view support much future innovation in both theoretical and practical terms.

text: The service-dominant logic and the future of marketing According to Vargo and Lusch (Journal of Marketing, 68:1–17, 2004a, Journal of Service Research, 6:324–335, b), service is the appropriate logic for marketing. For them, service is an interactive process of “doing something for someone” that is valued. More radically, goods also render service and have value-in-use. In this context service becomes the unifying purpose of any business relationship. This marketing world-view involves broadening and reframing what by convention counts as service and stands in opposition to 200 years of mainstream economic logic in explaining productive capacity. In our view they have succeeded in applying their scholarly thinking to old themes with synergistic results. Their thesis challenges marketing orthodoxy, and will in our view support much future innovation in both theoretical and practical terms.

year: 2008

title: The Social Implications of Rights-Based Fisheries Management in New Zealand for Some Hauraki Gulf Fishermen and their Communities

authors: Duncan, Leith Stuart Willson

subjects: Fishermen

abstract: This dissertation examines the social implications of a neoliberal `rights-based‘, fisheries management system introduced in New Zealand on 1 October 1986 in the form of the Quota Management System (QMS) using Individual Transferable Quotas (ITQs). Ongoing biological and economic monitoring has endeavoured to ensure the status of fish and the well-being of the industry but relatively little social research on the fishermen and their communities. This thesis begins to address this discrepancy. It considers four ―components, The Fishing, now Seafood, Industry (corporates), Fisheries Management (MAF/MFish), which have more market and national perspectives respectively, often influenced by international considerations, while social implications impinge more particularly on Fishermen and their Communities, both generally having more local perspectives. Communities, mainly Waiheke Island (my own community) but with reference to Coromandel, and Leigh, that had been active in the Hauraki Gulf snapper fishery before the QMS, were selected, initially as case studies but later as less distinctive variants. The dissertation argues that permitting the `Big Boats‘ on the coast constructed a crisis which was aggravated by loan schemes. The exclusion of the part-timers and aggregation of quota to the corporates has deprived coastal communities. Once they had access to fish through rights of propinquity and usufruct for livelihood and food. Now access to fish is commodified and controlled by corporates supplying an international market. Some fishermen retained their own quota, are passionate and debt free: others are contractors and financially marginal so that what was once an expressive vocation is now a more instrumental and in many cases marginal job. For social justice the QMS must provide better livelihoods for fishermen and better access to fresh locally caught fish at a fair affordable price for local consumers, especially in coastal communities.

text: The Social Implications of Rights-Based Fisheries Management in New Zealand for Some Hauraki Gulf Fishermen and their Communities This dissertation examines the social implications of a neoliberal `rights-based‘, fisheries management system introduced in New Zealand on 1 October 1986 in the form of the Quota Management System (QMS) using Individual Transferable Quotas (ITQs). Ongoing biological and economic monitoring has endeavoured to ensure the status of fish and the well-being of the industry but relatively little social research on the fishermen and their communities. This thesis begins to address this discrepancy. It considers four ―components, The Fishing, now Seafood, Industry (corporates), Fisheries Management (MAF/MFish), which have more market and national perspectives respectively, often influenced by international considerations, while social implications impinge more particularly on Fishermen and their Communities, both generally having more local perspectives. Communities, mainly Waiheke Island (my own community) but with reference to Coromandel, and Leigh, that had been active in the Hauraki Gulf snapper fishery before the QMS, were selected, initially as case studies but later as less distinctive variants. The dissertation argues that permitting the `Big Boats‘ on the coast constructed a crisis which was aggravated by loan schemes. The exclusion of the part-timers and aggregation of quota to the corporates has deprived coastal communities. Once they had access to fish through rights of propinquity and usufruct for livelihood and food. Now access to fish is commodified and controlled by corporates supplying an international market. Some fishermen retained their own quota, are passionate and debt free: others are contractors and financially marginal so that what was once an expressive vocation is now a more instrumental and in many cases marginal job. For social justice the QMS must provide better livelihoods for fishermen and better access to fresh locally caught fish at a fair affordable price for local consumers, especially in coastal communities.

year: 2011

title: Kia whakatōmuri te haere whakamua – A Māori framework for coastal climate change adaptation

authors: Bailey-Winiata, Akuhata

subjects: Climate Change Adaptation

abstract: Current climate change adaptation frameworks do not sufficiently represent or acknowledge the intricacies and complex nature of climate adaptation for all communities. This thesis contributes a Māori (Indigenous peoples of Aotearoa New Zealand (A-NZ)) climate adaptation framework that is informed by Te Ao Māori world views, mātauranga Māori (Māori knowledge), Te Tiriti o Waitangi (Treaty of Waitangi) and research at the interface of Western knowledge and mātauranga Māori. This is needed to promote a more equitable and culturally sensitive approach to the current climate change adaptation process for hapū (sub-tribes) and iwi (tribes). To achieve this, this thesis is rooted in the whakataukī (proverb) “Kia whakatōmuri te haere whakamua – I walk backwards into the future with my eyes fixed on my past”, which exemplifies the power of acknowledging Māori history and intergenerational knowledge, while moving forward to a prosperous future. This thesis had four key aims. First, I looked to the past to understand ways Māori ancestors adapted and relocated in response to natural hazards to inform a future climate adaptation or relocation process. Second, I took stock of the contemporary risk to coastal marae (Māori meeting grounds) from sea level rise. Third, I looked internationally at other Indigenous communities' adaptation challenges and how they have overcome them as a mutual learning opportunity. And finally, I developed a conceptual Māori climate adaptation framework based on existing models and informed by a wānanga (workshop) with over 100 Māori participants. This two-part framework emphasises the importance of fostering Te Tiriti-centric relationships and partnerships that are essential for climate adaptation with hapū and iwi. In addition, it serves as a guide to support adaptation decision-making for hapū and iwi Māori. This thesis took a multidisciplinary approach to achieve these aims, incorporating historical and archival analyses, semi-structured interviews, a systematic review, coastal flooding and exposure analyses using spatial information, and wānanga. The findings highlighted that relocation due to natural hazards is not uncommon for Māori, as this thesis identified 51 examples of where relocation was completed or discussed in response to natural hazards. Furthermore, in a case study with Tūhourangi and Ngāti Rangitihi, this thesis identified vital aspects that enabled their relocation following the 1886 Tarawera eruption, the most influential being tuku whenua – the gifting of land to relocate to. This thesis also identified that by 2150, under shared socio-economic pathway (SSP) 5-8.5, 27% and 28% of coastal marae (total of 186 nationally) are exposed to a 100–year and 1000–year annual recurrence interval (ARI) extreme sea level events, respectively. Overall, this thesis contributes to our understanding of the requirements to support hapū and iwi Māori in climate adaptation, with parallels to other Indigenous communities. Requirements include resourcing, partnerships, autonomy, intergenerational planning, recognition, respect and redress. In Chapter 8 – the discussion of this thesis, we focus on four overall contributions this thesis has made, which are: 1) Hapū and iwi Māori are at risk of climate change, 2) We’ve done it before we can do it again, 3) Adaptation approach cannot be one-size-fits-all, and 4) Adaptation in Aotearoa needs a Te Tiriti-centric approach. Ultimately, this thesis underscores the urgent need for inclusive climate adaptation strategies that honour Indigenous knowledge systems, ensuring that hapū and iwi Māori are not only heard but are actively supported in navigating the impacts of climate change.

text: Kia whakatōmuri te haere whakamua – A Māori framework for coastal climate change adaptation Current climate change adaptation frameworks do not sufficiently represent or acknowledge the intricacies and complex nature of climate adaptation for all communities. This thesis contributes a Māori (Indigenous peoples of Aotearoa New Zealand (A-NZ)) climate adaptation framework that is informed by Te Ao Māori world views, mātauranga Māori (Māori knowledge), Te Tiriti o Waitangi (Treaty of Waitangi) and research at the interface of Western knowledge and mātauranga Māori. This is needed to promote a more equitable and culturally sensitive approach to the current climate change adaptation process for hapū (sub-tribes) and iwi (tribes). To achieve this, this thesis is rooted in the whakataukī (proverb) “Kia whakatōmuri te haere whakamua – I walk backwards into the future with my eyes fixed on my past”, which exemplifies the power of acknowledging Māori history and intergenerational knowledge, while moving forward to a prosperous future. This thesis had four key aims. First, I looked to the past to understand ways Māori ancestors adapted and relocated in response to natural hazards to inform a future climate adaptation or relocation process. Second, I took stock of the contemporary risk to coastal marae (Māori meeting grounds) from sea level rise. Third, I looked internationally at other Indigenous communities' adaptation challenges and how they have overcome them as a mutual learning opportunity. And finally, I developed a conceptual Māori climate adaptation framework based on existing models and informed by a wānanga (workshop) with over 100 Māori participants. This two-part framework emphasises the importance of fostering Te Tiriti-centric relationships and partnerships that are essential for climate adaptation with hapū and iwi. In addition, it serves as a guide to support adaptation decision-making for hapū and iwi Māori. This thesis took a multidisciplinary approach to achieve these aims, incorporating historical and archival analyses, semi-structured interviews, a systematic review, coastal flooding and exposure analyses using spatial information, and wānanga. The findings highlighted that relocation due to natural hazards is not uncommon for Māori, as this thesis identified 51 examples of where relocation was completed or discussed in response to natural hazards. Furthermore, in a case study with Tūhourangi and Ngāti Rangitihi, this thesis identified vital aspects that enabled their relocation following the 1886 Tarawera eruption, the most influential being tuku whenua – the gifting of land to relocate to. This thesis also identified that by 2150, under shared socio-economic pathway (SSP) 5-8.5, 27% and 28% of coastal marae (total of 186 nationally) are exposed to a 100–year and 1000–year annual recurrence interval (ARI) extreme sea level events, respectively. Overall, this thesis contributes to our understanding of the requirements to support hapū and iwi Māori in climate adaptation, with parallels to other Indigenous communities. Requirements include resourcing, partnerships, autonomy, intergenerational planning, recognition, respect and redress. In Chapter 8 – the discussion of this thesis, we focus on four overall contributions this thesis has made, which are: 1) Hapū and iwi Māori are at risk of climate change, 2) We’ve done it before we can do it again, 3) Adaptation approach cannot be one-size-fits-all, and 4) Adaptation in Aotearoa needs a Te Tiriti-centric approach. Ultimately, this thesis underscores the urgent need for inclusive climate adaptation strategies that honour Indigenous knowledge systems, ensuring that hapū and iwi Māori are not only heard but are actively supported in navigating the impacts of climate change.

year: 2024-05-28