title: Value propositions as communication practice: Taking a wider view

authors: Ballantyne, David

subjects: reciprocal value proposition

abstract: The aim of this article is to examine the concept and functioning of value propositions, seen through a service-dominant logic (S-D) lens. The variety of perspectives used to understand value propositions are examined, from unidirectional communication of value to reciprocal promises of value. The concept of reciprocal value propositions is examined in the light of S-D logic's fundamental premises. Examples are included to show how reciprocal value propositions can be used to initiate and guide resource integration activities between initiators and participants across a range of stakeholders of the firm. Some ‘taken for granted’ assumptions about market exchange are examined which act as a constraint on innovation in developing reciprocal value propositions, and more generally, stand in the way of innovative marketing practice. We also argue that reciprocal value propositions reveal opportunities for focal firm engagement with suppliers, customers, and other beneficiaries beyond sale/purchase transactions, as part of a platform for communicative interaction. In summary, we position reciprocal value propositions as a communication practice that brings exchange activities, relationship development, and knowledge renewal closer together.

text: Value propositions as communication practice: Taking a wider view The aim of this article is to examine the concept and functioning of value propositions, seen through a service-dominant logic (S-D) lens. The variety of perspectives used to understand value propositions are examined, from unidirectional communication of value to reciprocal promises of value. The concept of reciprocal value propositions is examined in the light of S-D logic's fundamental premises. Examples are included to show how reciprocal value propositions can be used to initiate and guide resource integration activities between initiators and participants across a range of stakeholders of the firm. Some ‘taken for granted’ assumptions about market exchange are examined which act as a constraint on innovation in developing reciprocal value propositions, and more generally, stand in the way of innovative marketing practice. We also argue that reciprocal value propositions reveal opportunities for focal firm engagement with suppliers, customers, and other beneficiaries beyond sale/purchase transactions, as part of a platform for communicative interaction. In summary, we position reciprocal value propositions as a communication practice that brings exchange activities, relationship development, and knowledge renewal closer together.

year: 2010

title: Learning structure from sequences, with applications in a digital library

authors: Witten, Ian H.

subjects: computer science

abstract: The services that digital libraries provide to users can be greatly enhanced by automatically gleaning certain kinds of information from the full text of the documents they contain. This paper reviews some recent work that applies novel techniques of machine learning (broadly interpreted) to extract information from plain text, and puts it in the context of digital library applications. We describe three areas: hierarchical phrase browsing, including efficient methods for inferring a phrase hierarchy from a large corpus of text; text mining using adaptive compression techniques, giving a new approach to generic entity extraction, word segmentation, and acronym extraction; and keyphrase extraction.

text: Learning structure from sequences, with applications in a digital library The services that digital libraries provide to users can be greatly enhanced by automatically gleaning certain kinds of information from the full text of the documents they contain. This paper reviews some recent work that applies novel techniques of machine learning (broadly interpreted) to extract information from plain text, and puts it in the context of digital library applications. We describe three areas: hierarchical phrase browsing, including efficient methods for inferring a phrase hierarchy from a large corpus of text; text mining using adaptive compression techniques, giving a new approach to generic entity extraction, word segmentation, and acronym extraction; and keyphrase extraction.

year: 2002

title: Planning and governance under the LGA: Lessons from the RMA experience.

authors: Borrie, Nancy

subjects: New Zealand

abstract: The purpose of this report is to identify ways in which experiences gained from the
RMA as a devolved and co-operative planning mandate can enable local and central
government and other stakeholders to more effectively implement the LGA. The
report is based on findings from the FRST-funded research programme on Planning
under Co-operative Mandates (PUCM). We argue in this report that the experiences gained from the RMA can inform
effective implementation of the LGA in three important respects: Preparation and implementation of LTCCPs; The community consultation process for formulating community outcomes;
and Māori participation in planning and governance.

text: Planning and governance under the LGA: Lessons from the RMA experience. The purpose of this report is to identify ways in which experiences gained from the
RMA as a devolved and co-operative planning mandate can enable local and central
government and other stakeholders to more effectively implement the LGA. The
report is based on findings from the FRST-funded research programme on Planning
under Co-operative Mandates (PUCM). We argue in this report that the experiences gained from the RMA can inform
effective implementation of the LGA in three important respects: Preparation and implementation of LTCCPs; The community consultation process for formulating community outcomes;
and Māori participation in planning and governance.

year: 2004-06-01