title: Strategy Formation in a Horticultural Advocacy Context: The Case of New Zealand Kiwifruit Growers

authors: Longman, Katherine Victoria

subjects: Kiwifruit

abstract: This thesis presents a case study research on strategy reformation at New Zealand Kiwifruit Growers Incorporated 2015-2016. The previous strategy of NZ Kiwifruit Growers had not changed since 2006 whilst the kiwifruit industry itself had grown and changed rapidly in the decade. The goal of the review included developing a strategic plan that lifted the performance of the organisation for the benefit of NZ kiwifruit growers. Literature on strategy formation, participatory research, and stakeholder theory, informed the methodology and research outcomes. The data was analysed by describing, classifying, and connecting data through the use of hierarchies, risk matrices, and a stakeholder model that led to the establishment of NZ Kiwifruit Growers strategic plan. Priorities for the organisation included increased monitoring of performance and enhanced communication. Targets were established to rectify a disconnection that was identified during the strategy formation process, between the organisations priorities and the strategic plan caused by ineffective teamwork. This thesis provides a framework for strategy formation that includes the stages of strategic analysis, strategic planning, implementation, and monitoring that can be applied by other industry - good organisations in the horticulture industry.

text: Strategy Formation in a Horticultural Advocacy Context: The Case of New Zealand Kiwifruit Growers This thesis presents a case study research on strategy reformation at New Zealand Kiwifruit Growers Incorporated 2015-2016. The previous strategy of NZ Kiwifruit Growers had not changed since 2006 whilst the kiwifruit industry itself had grown and changed rapidly in the decade. The goal of the review included developing a strategic plan that lifted the performance of the organisation for the benefit of NZ kiwifruit growers. Literature on strategy formation, participatory research, and stakeholder theory, informed the methodology and research outcomes. The data was analysed by describing, classifying, and connecting data through the use of hierarchies, risk matrices, and a stakeholder model that led to the establishment of NZ Kiwifruit Growers strategic plan. Priorities for the organisation included increased monitoring of performance and enhanced communication. Targets were established to rectify a disconnection that was identified during the strategy formation process, between the organisations priorities and the strategic plan caused by ineffective teamwork. This thesis provides a framework for strategy formation that includes the stages of strategic analysis, strategic planning, implementation, and monitoring that can be applied by other industry - good organisations in the horticulture industry.

year: 2016

title: Influences of graphical image pairing on product preference

authors: Meng, Xiaosha

abstract: Many advertisements appear to rely on higher-order respondent conditioning to alter preference for a product brand. Given that higher-order conditioning is difficult to achieve, there may be other processes, such as those involved in stimulus equivalence, at work. The current experiment paired six “brand” stimuli with three different types of pictures. Three brands were paired directly with the pictures and the other three paired indirectly, using a stimulus equivalence procedure. The three types of pictures were “negative” (typical consequences of ingesting excessive sugar, such as heart disease, tooth decay, and diabetes), “neutral” (pictures of geometrical shapes) and “positive” pictures (pictures related to health and fitness). This research used a respondent procedure, which is more similar to real marketing methods than operant procedures, as used in previous research in this area. A preference assessment was conducted to evaluate transfer of function from the picture to the brands by investigating whether the pairings influenced participants’ preference for branded soft drinks. The results showed that negative pictures shifted preference more than positive pictures and direct pairing was more effective than an indirect pairing procedure.

text: Influences of graphical image pairing on product preference Many advertisements appear to rely on higher-order respondent conditioning to alter preference for a product brand. Given that higher-order conditioning is difficult to achieve, there may be other processes, such as those involved in stimulus equivalence, at work. The current experiment paired six “brand” stimuli with three different types of pictures. Three brands were paired directly with the pictures and the other three paired indirectly, using a stimulus equivalence procedure. The three types of pictures were “negative” (typical consequences of ingesting excessive sugar, such as heart disease, tooth decay, and diabetes), “neutral” (pictures of geometrical shapes) and “positive” pictures (pictures related to health and fitness). This research used a respondent procedure, which is more similar to real marketing methods than operant procedures, as used in previous research in this area. A preference assessment was conducted to evaluate transfer of function from the picture to the brands by investigating whether the pairings influenced participants’ preference for branded soft drinks. The results showed that negative pictures shifted preference more than positive pictures and direct pairing was more effective than an indirect pairing procedure.

year: 2018

title: Whakahokia te reo ki tōna taioretanga: He rautaki reo mō Waikato-Tainui

authors: Roa, Raukura

subjects: Whakaora reo

abstract: Ko te kaupapa o tēnei pepa, ko te whakatakoto i tētehi mahere rautaki hei whakakaha, hei whakapakari i te reo Māori o te iwi o Waikato-Tainui. Ehara tēnei i te pepa wetewete i te rautaki whakaora reo, ehara hoki i te pepa tātari i ngā rautaki whakaora reo o te ao. Engari ia, he pepa whakatakoto i ōku whakaaro mō tētehi huarahi e ora ai te reo o Waikato-Tainui. Kei te rārangi whakapuakanga ētehi rauemi i toro atu ai au, heoi, kāore i āta tātarihia mō tēnei pepa. Nō reira, e rima ngā wāhanga o tēnei pepa. Ko te wāhanga tuatahi, he whakakaupapa i tēnei rautaki. Ko te wāhanga tuarua, he whakamārama i ngā whakahaeretanga o te iwi. Ko te wāhanga tuatoru, he whakatakoto i ngā whāinga o te rautaki. Ko te wāhanga tuawhā, he whakatakoto i te mahere e tutuki ai ngā whāinga o te rautaki. Ka mutu he whakatakoto whakaaro atu anō kāore i whakauru ki roto i te rautaki.

text: Whakahokia te reo ki tōna taioretanga: He rautaki reo mō Waikato-Tainui Ko te kaupapa o tēnei pepa, ko te whakatakoto i tētehi mahere rautaki hei whakakaha, hei whakapakari i te reo Māori o te iwi o Waikato-Tainui. Ehara tēnei i te pepa wetewete i te rautaki whakaora reo, ehara hoki i te pepa tātari i ngā rautaki whakaora reo o te ao. Engari ia, he pepa whakatakoto i ōku whakaaro mō tētehi huarahi e ora ai te reo o Waikato-Tainui. Kei te rārangi whakapuakanga ētehi rauemi i toro atu ai au, heoi, kāore i āta tātarihia mō tēnei pepa. Nō reira, e rima ngā wāhanga o tēnei pepa. Ko te wāhanga tuatahi, he whakakaupapa i tēnei rautaki. Ko te wāhanga tuarua, he whakamārama i ngā whakahaeretanga o te iwi. Ko te wāhanga tuatoru, he whakatakoto i ngā whāinga o te rautaki. Ko te wāhanga tuawhā, he whakatakoto i te mahere e tutuki ai ngā whāinga o te rautaki. Ka mutu he whakatakoto whakaaro atu anō kāore i whakauru ki roto i te rautaki.

year: 2011