title: Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu

authors: Wang, Ou

subjects: Science & Technology

abstract: Purpose: The widespread dietary adoption of cultured meat could provide important benefits to 8animal welfare, the environment, food safety and security. This study examines consumer 9segmentation and consumer motives for choice of cultured meat in China. 10 11Design/methodology/approach: The data were collected by means of a web-based questionnaire 12(n=608) distributed in the two cites of Shanghai and Chengdu. Factor analysis, cluster analysis and 13path analysis were employed for data analysis. 14 15Findings: Three consumer segments were identified with regard to the acceptance of cultured 16meat in China: Conservatives (25.7%), Acceptors (41.9%) and Pioneers (32.4%). Significant 17differences were recognised in age, household income, education and household size between the 18three consumer segments. The following meat choice motives have significant influences on 19Chinese participants’ attitudes and/or purchase intentions towards cultured meat: Usually eat, 20Environmental concern, Societal concern, Mood, Purchase convenience and Price. 21 22Originality/value: This is the first study to develop a factorial construct of meat choice motives 23(MCMs) based on a previous theoretical model of food choice motives (FCMs) in China.  The 24study contributes understanding of choice motives for cultured meat in a non-Western setting, 25particularly in China - the country consuming the largest quantity of pork. Further, this is the first 26study to recognise segments that are directly based on consumer attitudes and purchase intentions 27towards cultured meat. The findings of this study will help global producers and policymakers to 28create effective promotion strategies and policies for this innovative product in developing 29countries, particularly in China.

text: Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu Purpose: The widespread dietary adoption of cultured meat could provide important benefits to 8animal welfare, the environment, food safety and security. This study examines consumer 9segmentation and consumer motives for choice of cultured meat in China. 10 11Design/methodology/approach: The data were collected by means of a web-based questionnaire 12(n=608) distributed in the two cites of Shanghai and Chengdu. Factor analysis, cluster analysis and 13path analysis were employed for data analysis. 14 15Findings: Three consumer segments were identified with regard to the acceptance of cultured 16meat in China: Conservatives (25.7%), Acceptors (41.9%) and Pioneers (32.4%). Significant 17differences were recognised in age, household income, education and household size between the 18three consumer segments. The following meat choice motives have significant influences on 19Chinese participants’ attitudes and/or purchase intentions towards cultured meat: Usually eat, 20Environmental concern, Societal concern, Mood, Purchase convenience and Price. 21 22Originality/value: This is the first study to develop a factorial construct of meat choice motives 23(MCMs) based on a previous theoretical model of food choice motives (FCMs) in China.  The 24study contributes understanding of choice motives for cultured meat in a non-Western setting, 25particularly in China - the country consuming the largest quantity of pork. Further, this is the first 26study to recognise segments that are directly based on consumer attitudes and purchase intentions 27towards cultured meat. The findings of this study will help global producers and policymakers to 28create effective promotion strategies and policies for this innovative product in developing 29countries, particularly in China.

year: 2022-04-05

title: The re-integration of Tongan postgraduate scholars after study abroad

authors: Langi, Nautalus Tuituiovai Kaho

subjects: re-integration

abstract: Scholars returning to Tonga after their study go through re-integration. Limited investigation has documented their experiences and the impacts of their new knowledge and skills, both in the workplace and the community. Therefore, it is important that the Tongan society and community, and also the workplaces, are aware of the scholars’ experiences and the challenges they face during the process of re-integration.
This study was conducted with selected returned scholars in the main island of Tongatapu, Tonga. These scholars had secured scholarships funded by foreign agencies and successfully completed overseas postgraduate studies, after which they had returned to Tonga and worked for less than five years. The goal of this research study was to investigate the experiences of returned postgraduate scholars in Tonga. In particular, it focuses on how these scholars utilise their new-found knowledge and skills in the workplace and the community. The scholars’ experiences, including their perspectives and emotions associated with their new knowledge and skills, and specifically the professional usage of their new knowledge and skills in the workplaces, are investigated.
A qualitative approach was employed with semi-structured interviews and focus group interviews for this study. Participants were categorised into two groups: government and non-government groups. The semi-structured interviews were conducted with each of the selected participants from both government and non-government organisations. Focus group interviews were conducted with both government and non-government groups respectively. These interviews were recorded and analysed using codes and themes.
The data generated from these methods demonstrated scholars reporting their experiences, how they were reintegrated both into the workplace and the community, and how their new knowledge and skills had been utilised in both contexts. The data also showed how scholars felt during the re-integration process, the challenges they faced and how they confronted them. The findings of this study suggest that scholars experienced challenges when they returned to Tonga after their study. These challenges fall into particular categories: culture, management, reception and, most importantly, the utilisation of their new-found knowledge and skills. The findings also demonstrate that the scholars were resourceful in accommodating to the needs and demands from both the workplace and the community. Their cultural ways became resources that helped them respond to the challenges in the workplace and the community.
This study also revealed interesting contradictions when it came to scholars’ knowledge and skills. Some scholars were able to utilise their new knowledge and skills in their workplace; however, some scholars were not able to utilise their new knowledge and skills because their new assignments upon arrival did not allow this to take place. As a result, some of the unfortunate scholars felt the need to move career or migrate to find a job that would fit not only their qualification but also the new knowledge and skills they had acquired from their study.
This study has unveiled the returned scholars’ experiences both in the workplace and in the community. This knowledge will make a contribution to the Human Resources Administration, advocating the importance of reintegrating the returning scholars to jobs that allow the utilisation of their new knowledge and skills, thereby therefore contributing to the development of Tonga.

text: The re-integration of Tongan postgraduate scholars after study abroad Scholars returning to Tonga after their study go through re-integration. Limited investigation has documented their experiences and the impacts of their new knowledge and skills, both in the workplace and the community. Therefore, it is important that the Tongan society and community, and also the workplaces, are aware of the scholars’ experiences and the challenges they face during the process of re-integration.
This study was conducted with selected returned scholars in the main island of Tongatapu, Tonga. These scholars had secured scholarships funded by foreign agencies and successfully completed overseas postgraduate studies, after which they had returned to Tonga and worked for less than five years. The goal of this research study was to investigate the experiences of returned postgraduate scholars in Tonga. In particular, it focuses on how these scholars utilise their new-found knowledge and skills in the workplace and the community. The scholars’ experiences, including their perspectives and emotions associated with their new knowledge and skills, and specifically the professional usage of their new knowledge and skills in the workplaces, are investigated.
A qualitative approach was employed with semi-structured interviews and focus group interviews for this study. Participants were categorised into two groups: government and non-government groups. The semi-structured interviews were conducted with each of the selected participants from both government and non-government organisations. Focus group interviews were conducted with both government and non-government groups respectively. These interviews were recorded and analysed using codes and themes.
The data generated from these methods demonstrated scholars reporting their experiences, how they were reintegrated both into the workplace and the community, and how their new knowledge and skills had been utilised in both contexts. The data also showed how scholars felt during the re-integration process, the challenges they faced and how they confronted them. The findings of this study suggest that scholars experienced challenges when they returned to Tonga after their study. These challenges fall into particular categories: culture, management, reception and, most importantly, the utilisation of their new-found knowledge and skills. The findings also demonstrate that the scholars were resourceful in accommodating to the needs and demands from both the workplace and the community. Their cultural ways became resources that helped them respond to the challenges in the workplace and the community.
This study also revealed interesting contradictions when it came to scholars’ knowledge and skills. Some scholars were able to utilise their new knowledge and skills in their workplace; however, some scholars were not able to utilise their new knowledge and skills because their new assignments upon arrival did not allow this to take place. As a result, some of the unfortunate scholars felt the need to move career or migrate to find a job that would fit not only their qualification but also the new knowledge and skills they had acquired from their study.
This study has unveiled the returned scholars’ experiences both in the workplace and in the community. This knowledge will make a contribution to the Human Resources Administration, advocating the importance of reintegrating the returning scholars to jobs that allow the utilisation of their new knowledge and skills, thereby therefore contributing to the development of Tonga.

year: 2014

title: Working at the interface: Indigenous students’ experience of undertaking doctoral studies in Aotearoa New Zealand

authors: McKinley, Elizabeth

subjects: Māori

abstract: Māori (indigenous)¹ doctoral students in Aotearoa New Zealand face challenges not usually experienced by other doctoral candidates. We draw on data from in-depth interviews with 38 Māori doctoral candidates and argue that because of the tensions between academic disciplinary knowledge frameworks and knowledge drawn from te ao Māori (the Māori world) indigenous students have additional cultural, academic, and personal demands placed on them while aiming to produce research theses that meet conventional standards of academic scholarship. Complex methodological and ethical issues also emerge in undertaking doctoral research projects situated at the interface of academy and indigenous communities. Moreover, Māori students experience various degrees of tension between their sometimes strong cultural identities and their emerging and, therefore, less certain identities as researchers and scholars.

text: Working at the interface: Indigenous students’ experience of undertaking doctoral studies in Aotearoa New Zealand Māori (indigenous)¹ doctoral students in Aotearoa New Zealand face challenges not usually experienced by other doctoral candidates. We draw on data from in-depth interviews with 38 Māori doctoral candidates and argue that because of the tensions between academic disciplinary knowledge frameworks and knowledge drawn from te ao Māori (the Māori world) indigenous students have additional cultural, academic, and personal demands placed on them while aiming to produce research theses that meet conventional standards of academic scholarship. Complex methodological and ethical issues also emerge in undertaking doctoral research projects situated at the interface of academy and indigenous communities. Moreover, Māori students experience various degrees of tension between their sometimes strong cultural identities and their emerging and, therefore, less certain identities as researchers and scholars.

year: 2011