title: Using self- and direct persuasion to reduce food waste: Consumer food waste and values

authors: Nel, Jasmine

subjects: Food waste

abstract: With a growing population and an increase in food waste, research is needed to examine consumer behaviour and the effectiveness of marketing strategies to reduce household food waste. I examined the effectiveness of persuasion on participants' intentions to reduce their food waste, controlling for the influence of environmental values. Based on the sample of food waste from 481 United States MTurk participants, I experimentally manipulated message framing using self-persuasion (n = 181), direct persuasion (n = 150), and no persuasion (n = 150). With the results showing ceiling effects across conditions, I was unable to confirm the effectiveness of self-persuasion (M = 96.42), direct persuasion (M = 96.12), or no persuasion (M = 96.18) on intentions to reduce food waste. Further analysis revealed that self persuasion significantly and positively predicted the intent to reduce food waste for participants who reported strongly endorsing self transcendence (altruistic and biospheric) values, but not for those who endorsed self enhancement (egoistic) values. Direct persuasion significantly and negatively predicted intentions to reduce food waste for participants who reported strongly endorsing self enhancement values. My study contributes towards sustainable marketing research. The results provide marketers with information about adapting marketing approaches to suit the behavioural preferences of consumers. In addressing the limitations of this research, I advised that future researchers follow the recommendations in this study to contribute to achieving sustainable behaviour change.

text: Using self- and direct persuasion to reduce food waste: Consumer food waste and values With a growing population and an increase in food waste, research is needed to examine consumer behaviour and the effectiveness of marketing strategies to reduce household food waste. I examined the effectiveness of persuasion on participants' intentions to reduce their food waste, controlling for the influence of environmental values. Based on the sample of food waste from 481 United States MTurk participants, I experimentally manipulated message framing using self-persuasion (n = 181), direct persuasion (n = 150), and no persuasion (n = 150). With the results showing ceiling effects across conditions, I was unable to confirm the effectiveness of self-persuasion (M = 96.42), direct persuasion (M = 96.12), or no persuasion (M = 96.18) on intentions to reduce food waste. Further analysis revealed that self persuasion significantly and positively predicted the intent to reduce food waste for participants who reported strongly endorsing self transcendence (altruistic and biospheric) values, but not for those who endorsed self enhancement (egoistic) values. Direct persuasion significantly and negatively predicted intentions to reduce food waste for participants who reported strongly endorsing self enhancement values. My study contributes towards sustainable marketing research. The results provide marketers with information about adapting marketing approaches to suit the behavioural preferences of consumers. In addressing the limitations of this research, I advised that future researchers follow the recommendations in this study to contribute to achieving sustainable behaviour change.

year: 2022

title: Sensation and perception

authors: Perrone, John A.

subjects: sensation

abstract: One of the oldest and most difficult questions in science is how we are able to develop an awareness of the world around us from our senses. Topics covered under the title of, 'Sensation and perception' address this very question. Sensation encompasses the processes by which our sense organs (e.g. eyes, ears etc.) receive information from our environment, whereas perception refers to the processes through which the brain selects, integrates, organises and interprets those sensations. The sorts of questions dealt with by psychologists interested in this area include: 'how does visual information get processed by the brain?', 'how is it that I am able to recognise one face out of many many thousands?', and 'what causes visual illusions to occur?: Within New Zealand there are a number of researchers studying visual perception specifically and their research interests range from understanding the biological

text: Sensation and perception One of the oldest and most difficult questions in science is how we are able to develop an awareness of the world around us from our senses. Topics covered under the title of, 'Sensation and perception' address this very question. Sensation encompasses the processes by which our sense organs (e.g. eyes, ears etc.) receive information from our environment, whereas perception refers to the processes through which the brain selects, integrates, organises and interprets those sensations. The sorts of questions dealt with by psychologists interested in this area include: 'how does visual information get processed by the brain?', 'how is it that I am able to recognise one face out of many many thousands?', and 'what causes visual illusions to occur?: Within New Zealand there are a number of researchers studying visual perception specifically and their research interests range from understanding the biological

year: 2007

title: In your face: wearing Moko - Maori facial marking in today's world

authors: Nikora, Linda Waimarie

subjects: Moko

abstract: The early voyagers, missionaries, settlers all reacted to the pukanohi, to the marked
faces of the Maori people during the period of first contact, and the century following
it. Their accounts are vivid, judgemental, revealing, telling us as much about them, as
it does about the people they described. Curiosity and horror are mixed with a
genuine fascination; where sternly evangelizing words failed, armed confrontation
occurred; and we now live with the results, te ao hou, a new world.
In this world, today, wahine mau kauae, tangata mau moko, pukanohi - wearers - are
speaking for themselves, about themselves, and commenting on how others view
them. Unanimously, they insist the decision to take the marking is about continuity,
affirmation, identity, and commitment. It is also about wearing those ancestors,
carrying them into the future; as their moko become a companion, a salient being with
its own life force, its own integrity and power, beyond the face.

text: In your face: wearing Moko - Maori facial marking in today's world The early voyagers, missionaries, settlers all reacted to the pukanohi, to the marked
faces of the Maori people during the period of first contact, and the century following
it. Their accounts are vivid, judgemental, revealing, telling us as much about them, as
it does about the people they described. Curiosity and horror are mixed with a
genuine fascination; where sternly evangelizing words failed, armed confrontation
occurred; and we now live with the results, te ao hou, a new world.
In this world, today, wahine mau kauae, tangata mau moko, pukanohi - wearers - are
speaking for themselves, about themselves, and commenting on how others view
them. Unanimously, they insist the decision to take the marking is about continuity,
affirmation, identity, and commitment. It is also about wearing those ancestors,
carrying them into the future; as their moko become a companion, a salient being with
its own life force, its own integrity and power, beyond the face.

year: 2003-08-01