title: Marketing as an Interaction System

authors: Varey, Richard J.

subjects: social interaction

abstract: Marketing thinkers identify concepts of relationship, interaction, and network as useful. Edgar Crane (1972) saw interaction as essential to buyer-seller decision-making. David Ford, Kristian Möller, and Håkan Håkansson followed with explanations of how marketing operates. Christian Grönroos expanded the horizon with ‘interactive marketing’. Evert Gummesson saw interaction as “active contact” and all marketing as relationships and interaction in networks. The Relationship Marketing field flourished – at least for a time.

Whilst many proponents of “interactive communication” and “social interaction” do not see the interaction concept as problematic, they focus attention on practices. I choose to re-examine both ‘interaction’ and ‘communication’, and to relate these concepts to the concepts of society and the social process we call “marketing”.

The discussion proceeds from the general perspective of humans living among others, to the specific situation of marketing in society. I examine the concept of ‘interaction’, and consider social interaction as exchange –a dialogical view of human communication. The patterning of social interaction in markets as distinct from bureaucracies, solidarity groupings, and co-operative collectives is examined.

An alternative sociological analysis of the social is compared with that of the social psychology tradition. Communication is discussed as a mode of interaction, to reveal monologic (technical) and dialogic (humanitarian) conceptions of communication prevalent in the marketing field.

Within the context of an ‘Interaction Society’, marketing is explained as a complex dynamic adaptive interaction system, revealing a conversational nature. It is proposed that interaction directs and co-ordinates, but also co-creates – ‘interactional work’ has innovative capacity.

text: Marketing as an Interaction System Marketing thinkers identify concepts of relationship, interaction, and network as useful. Edgar Crane (1972) saw interaction as essential to buyer-seller decision-making. David Ford, Kristian Möller, and Håkan Håkansson followed with explanations of how marketing operates. Christian Grönroos expanded the horizon with ‘interactive marketing’. Evert Gummesson saw interaction as “active contact” and all marketing as relationships and interaction in networks. The Relationship Marketing field flourished – at least for a time.

Whilst many proponents of “interactive communication” and “social interaction” do not see the interaction concept as problematic, they focus attention on practices. I choose to re-examine both ‘interaction’ and ‘communication’, and to relate these concepts to the concepts of society and the social process we call “marketing”.

The discussion proceeds from the general perspective of humans living among others, to the specific situation of marketing in society. I examine the concept of ‘interaction’, and consider social interaction as exchange –a dialogical view of human communication. The patterning of social interaction in markets as distinct from bureaucracies, solidarity groupings, and co-operative collectives is examined.

An alternative sociological analysis of the social is compared with that of the social psychology tradition. Communication is discussed as a mode of interaction, to reveal monologic (technical) and dialogic (humanitarian) conceptions of communication prevalent in the marketing field.

Within the context of an ‘Interaction Society’, marketing is explained as a complex dynamic adaptive interaction system, revealing a conversational nature. It is proposed that interaction directs and co-ordinates, but also co-creates – ‘interactional work’ has innovative capacity.

year: 2008

title: Heating the outer heliosphere by pickup protons

authors: Smith, Charles W.

subjects: solar wind

abstract: There is a growing body of literature that demonstrates the ability of a turbulent cascade within the solar wind to heat the thermal protons. Several sources of energy are required to accomplish the observed heating. Wind shear and shocks originating with the multiple source of wind plasma heat the wind inside ∽AU. However, beyond this distance little is left of these sources and all that remains is the energy injected into the plasma by the pickup of newborn protons originating from interstellar neutrals. Recent advances in the theory of wave excitation by the newborn protons allows us to return to the published heating theory and remove a previously unexplained parameterization of the heating due to pickup protons. Furthermore, recent observational evidence suggests that large-scale correlations between the wind speed and the proton temperature exist into the distant outer heliosphere that motivate an attempt to connect the two within the structure of the heating theory.

text: Heating the outer heliosphere by pickup protons There is a growing body of literature that demonstrates the ability of a turbulent cascade within the solar wind to heat the thermal protons. Several sources of energy are required to accomplish the observed heating. Wind shear and shocks originating with the multiple source of wind plasma heat the wind inside ∽AU. However, beyond this distance little is left of these sources and all that remains is the energy injected into the plasma by the pickup of newborn protons originating from interstellar neutrals. Recent advances in the theory of wave excitation by the newborn protons allows us to return to the published heating theory and remove a previously unexplained parameterization of the heating due to pickup protons. Furthermore, recent observational evidence suggests that large-scale correlations between the wind speed and the proton temperature exist into the distant outer heliosphere that motivate an attempt to connect the two within the structure of the heating theory.

year: 2004

title: The Control, environmental sustainability and information management of Maori land in New Zealand

authors: Morad, Munir

subjects: Maori land

abstract: An increase in Maori land claims and the subsequent settlement of a number of land confiscation grievances have prompted calls for change to the land management, cadastral and legal regimes in New Zealand. There is little expert agreement as to Me shape any such reforms should take, but environmental planners and Maori leaders have conceded the need for an overhaul of current land information management practices. Such reforms must aspire to being legally workable, culturally appropriate and environmentally sustainable.
Most land in New Zealand is subject to recent legislation (post-1984) which acknowledges concern for Maori cultural values and ancestral rights and environmental sustainability. The existence of this legislation and growing Maori involvement in formulating public policy for the management of land and environmental resources mean that Maori concepts of land management and sustainability are receiving increasing attention and are likely to influence the shape of future cadastral reforms for Maori lands.

text: The Control, environmental sustainability and information management of Maori land in New Zealand An increase in Maori land claims and the subsequent settlement of a number of land confiscation grievances have prompted calls for change to the land management, cadastral and legal regimes in New Zealand. There is little expert agreement as to Me shape any such reforms should take, but environmental planners and Maori leaders have conceded the need for an overhaul of current land information management practices. Such reforms must aspire to being legally workable, culturally appropriate and environmentally sustainable.
Most land in New Zealand is subject to recent legislation (post-1984) which acknowledges concern for Maori cultural values and ancestral rights and environmental sustainability. The existence of this legislation and growing Maori involvement in formulating public policy for the management of land and environmental resources mean that Maori concepts of land management and sustainability are receiving increasing attention and are likely to influence the shape of future cadastral reforms for Maori lands.

year: 1997