title: He Maimai Aroha mō Nātana Waka Takurua

authors: Manuirirangi, Hōri

subjects: Poroporoaki

abstract: He kupu whakamānawa nā Hōri Manuirirangi ki a Nātana Waka Takurua i tana matenga.

text: He Maimai Aroha mō Nātana Waka Takurua He kupu whakamānawa nā Hōri Manuirirangi ki a Nātana Waka Takurua i tana matenga.

year: 2012-05

title: Eke panuku, eke tangaroa! How Black Ferns 7s athletes navigate Instagram and inspire the next generation in Aotearoa

authors: Keet, Thandiwe Maia

subjects: Gender

abstract: This thesis considers the role of Instagram in the lives of players on the New Zealand Black Ferns 7s rugby team, and audience engagement with players’ social media accounts. Using a mana wāhine methodology, this study explores how Black Ferns 7s players utilize and navigate Instagram, through mixed-methods enquiry, including a social media analysis of 8 players’ accounts, interviews with 3 Black Ferns 7s players, and talanoa sessions with members of the women’s rugby community in the Bay of Plenty, supplemented by input from Black Ferns players and fans via direct messages on Instagram. The quantitative social media analysis identified 4 key themes in players’ Instagram posts: achievement, team & rugby, life outside rugby, and culture & vulnerability. The analysis reveals that players post the most regarding their “team & rugby”, generating an “athlete first” self- representation. It finds a statistically significant difference in the thematic content of Instagram posts based on squad seniority and the number of followers a player has. Followers were found to engage most with posts regarding “achievement”, and the least with posts regarding “culture and vulnerability”.
The interviews elaborate upon these quantitative differences by highlighting why athletes specifically use Instagram, insights into Black Ferns aspirational team dynamics, and the importance of a player’s life outside of rugby. The thematic analysis also reveals the digital economic and collective labour involved in producing social media content as a member of this team, and what it means to be culturally “authentic” online in Aotearoa. It reveals the unique elements generated by the team-sport context of this study, including intra-team differences in social media usage. Furthermore, hauora, Indigenous role modeling, and Tall Poppy Syndrome emerge as factors particularly unique to the cultural context within which this study takes place. The discussions culminate in the establishment of a layered understanding of the external, internal, and individual factors which shape Instagram posting habits, and the features which most significantly impact why audiences follow the curated displays Black Ferns 7s athletes provide online.
This project contributes to international literature on sportswomen’s use of social media, demonstrating the powerful ways that players support one another in what, when, and how they post, and the importance of cultural identity in Māori and Pasifika players’ social media engagement. It further reveals the importance of team culture in shaping individual players’ social media and audience engagement. This thesis also highlights the significance of sporting and cultural histories and intersectional identities in digital self-representation and fan engagement with sportswomen’s social media usage.

text: Eke panuku, eke tangaroa! How Black Ferns 7s athletes navigate Instagram and inspire the next generation in Aotearoa This thesis considers the role of Instagram in the lives of players on the New Zealand Black Ferns 7s rugby team, and audience engagement with players’ social media accounts. Using a mana wāhine methodology, this study explores how Black Ferns 7s players utilize and navigate Instagram, through mixed-methods enquiry, including a social media analysis of 8 players’ accounts, interviews with 3 Black Ferns 7s players, and talanoa sessions with members of the women’s rugby community in the Bay of Plenty, supplemented by input from Black Ferns players and fans via direct messages on Instagram. The quantitative social media analysis identified 4 key themes in players’ Instagram posts: achievement, team & rugby, life outside rugby, and culture & vulnerability. The analysis reveals that players post the most regarding their “team & rugby”, generating an “athlete first” self- representation. It finds a statistically significant difference in the thematic content of Instagram posts based on squad seniority and the number of followers a player has. Followers were found to engage most with posts regarding “achievement”, and the least with posts regarding “culture and vulnerability”.
The interviews elaborate upon these quantitative differences by highlighting why athletes specifically use Instagram, insights into Black Ferns aspirational team dynamics, and the importance of a player’s life outside of rugby. The thematic analysis also reveals the digital economic and collective labour involved in producing social media content as a member of this team, and what it means to be culturally “authentic” online in Aotearoa. It reveals the unique elements generated by the team-sport context of this study, including intra-team differences in social media usage. Furthermore, hauora, Indigenous role modeling, and Tall Poppy Syndrome emerge as factors particularly unique to the cultural context within which this study takes place. The discussions culminate in the establishment of a layered understanding of the external, internal, and individual factors which shape Instagram posting habits, and the features which most significantly impact why audiences follow the curated displays Black Ferns 7s athletes provide online.
This project contributes to international literature on sportswomen’s use of social media, demonstrating the powerful ways that players support one another in what, when, and how they post, and the importance of cultural identity in Māori and Pasifika players’ social media engagement. It further reveals the importance of team culture in shaping individual players’ social media and audience engagement. This thesis also highlights the significance of sporting and cultural histories and intersectional identities in digital self-representation and fan engagement with sportswomen’s social media usage.

year: 2022

title: Sub-Optimal Choice Behaviour by Possums

authors: Hancox, Victoria Leigh

abstract: This study aimed to investigate sub-optimal choice using six brushtail possums (Trichosurus vulpecula.).  Experiment 1 replicated Zentall and Stagner’s (2011) procedure where the possums were required to choose between two alternating alternatives; The low probability alternative (sub-optimal) was a discriminative stimuli signalling 3.5-s reinforcement on 20% of the trials, and non-reinforcement on 80% of the trials; the high probability alternative (optimal) was a non-discriminative stimuli signalling 1-s reinforcement 100% of the time regardless of the stimulus presented.  This was unsuccessful as the possums showed a clear indifference to the alternatives.
  Due to these ambiguous results, we replicated two conditions of Stagner and Zentall’s (2010) procedures to achieve sub-optimal responding in possums. Experiment 2 was similar to Experiment 1, however the alternation was removed and the high probability alternative was a non-discriminative stimuli associated with 50% reinforcement regardless of the stimulus presented.  Sub-optimal responding was not achieved, however the possums now showed a preference for the optimal alternative.
   Alternation may have affected Experiment 1 and to examine this theory, Experiment 3 was replicated without alternation. Interestingly, we found a preference for the high probability alternative. Experiment 4 replicated Experiment 3; however the length of time for reinforcement was altered to attenuate sub-optimal responding. A preference for the high probability alternative which provided an overall greater net payoff was found. The possums changed from indifference to choosing optimally. It appears that possums do not have a preference for the sub-optimal choice the same as pigeons.

text: Sub-Optimal Choice Behaviour by Possums This study aimed to investigate sub-optimal choice using six brushtail possums (Trichosurus vulpecula.).  Experiment 1 replicated Zentall and Stagner’s (2011) procedure where the possums were required to choose between two alternating alternatives; The low probability alternative (sub-optimal) was a discriminative stimuli signalling 3.5-s reinforcement on 20% of the trials, and non-reinforcement on 80% of the trials; the high probability alternative (optimal) was a non-discriminative stimuli signalling 1-s reinforcement 100% of the time regardless of the stimulus presented.  This was unsuccessful as the possums showed a clear indifference to the alternatives.
  Due to these ambiguous results, we replicated two conditions of Stagner and Zentall’s (2010) procedures to achieve sub-optimal responding in possums. Experiment 2 was similar to Experiment 1, however the alternation was removed and the high probability alternative was a non-discriminative stimuli associated with 50% reinforcement regardless of the stimulus presented.  Sub-optimal responding was not achieved, however the possums now showed a preference for the optimal alternative.
   Alternation may have affected Experiment 1 and to examine this theory, Experiment 3 was replicated without alternation. Interestingly, we found a preference for the high probability alternative. Experiment 4 replicated Experiment 3; however the length of time for reinforcement was altered to attenuate sub-optimal responding. A preference for the high probability alternative which provided an overall greater net payoff was found. The possums changed from indifference to choosing optimally. It appears that possums do not have a preference for the sub-optimal choice the same as pigeons.

year: 2016