title: Exploring the impact of internet on hospitality industry's marketing practices: A case of Hamilton, New Zealand

authors: Kumar, Bhupesh

subjects: internet

abstract: This study assesses the impact `internet’ has had on marketing practices of hotels and other sectors of the hospitality industry. Debate continues to establish a definitive image for internet marketing and assess its impacts.  The current study draws upon the literature review undertaken for the purposes and options of senior industry people accumulated through in-depth interviews The interview analysis focused on five criterions based on type of the respondent, their current marketing practice and future intentions regarding internet as a marketing tool.  An agglomerated analysis illustrated that although internet may be more powerful than traditional marketing, traditional marketing still enjoys good popularity within masses. Internet as a fast growing entity by itself, requires the company managers to give it a strong consideration as part of company polices and be prepared to adapt changes as they arise.

text: Exploring the impact of internet on hospitality industry's marketing practices: A case of Hamilton, New Zealand This study assesses the impact `internet’ has had on marketing practices of hotels and other sectors of the hospitality industry. Debate continues to establish a definitive image for internet marketing and assess its impacts.  The current study draws upon the literature review undertaken for the purposes and options of senior industry people accumulated through in-depth interviews The interview analysis focused on five criterions based on type of the respondent, their current marketing practice and future intentions regarding internet as a marketing tool.  An agglomerated analysis illustrated that although internet may be more powerful than traditional marketing, traditional marketing still enjoys good popularity within masses. Internet as a fast growing entity by itself, requires the company managers to give it a strong consideration as part of company polices and be prepared to adapt changes as they arise.

year: 2012

title: The Reinvention of Tirau: Landscape as a record of changing economy and culture

authors: Panelli, Ruth

subjects: New Zealand

abstract: Recent attention to rural revivals and place-specific economic activity has supported studies of 'culture economies' and local identity formation in different western settings. This paper builds on these analyses of rural change to extend debate and present a New Zealand case. While recent works within rural studies have been important for exploring the intersection between economic and cultural values and processes, we argue that additional attention to landscape provides an added level of analysis. Landscape studies can trace and analyse both the material and symbolic ways in which social, cultural and economic processes (and tensions) evolve in a changing rural location. In addition, landscape analysis reiterates the importance of the specificity of place and the embeddedness of economic and cultural discourses and practices. Using the case of Tirau, a small centre in the North Island of New Zealand, we read the townscape as a portrayal of how a traditional service centre has reinvented itself around a consumption culture and a tourism-related identity.

text: The Reinvention of Tirau: Landscape as a record of changing economy and culture Recent attention to rural revivals and place-specific economic activity has supported studies of 'culture economies' and local identity formation in different western settings. This paper builds on these analyses of rural change to extend debate and present a New Zealand case. While recent works within rural studies have been important for exploring the intersection between economic and cultural values and processes, we argue that additional attention to landscape provides an added level of analysis. Landscape studies can trace and analyse both the material and symbolic ways in which social, cultural and economic processes (and tensions) evolve in a changing rural location. In addition, landscape analysis reiterates the importance of the specificity of place and the embeddedness of economic and cultural discourses and practices. Using the case of Tirau, a small centre in the North Island of New Zealand, we read the townscape as a portrayal of how a traditional service centre has reinvented itself around a consumption culture and a tourism-related identity.

year: 2003

title: Culture, Courage and Change: The experiences of a Te Kotahitanga facilitation team

authors: Lamont, Robyn Elizabeth

subjects: culturally responsive pedagogy of relations

abstract: This thesis explores the experiences of the Te Kotahitanga facilitation team in one of the 12 Phase 3 Te Kotahitanga schools between 2003 and 2006. The collaborative story through which those experiences are shared includes the voices of the Lead facilitator, the two co-principals, and an RTLB/facilitator. This thesis begins by seeking to understand the historical impact of culturally located discourses of colonisation on the lives of the indigenous Māori people in New Zealand. From within a platform of Māori theorising it also considers Kaupapa Māori research methodologies and explores Māori people’s aspirations for self determination (tino rangatiratanga). It then considers the principles and practices of engaging as a bicultural partnership to improve educational outcomes for Māori students. Through a discussion of the facilitation team's experiences of learning about a culturally responsive pedagogy of relations through the development and support of culturally responsive contexts for learning, three important themes emerge: culture, courage and change. The impact of deficit theorising and pathologising practices on the culture of Maori students and their teachers is examined. The courage required of the Te Kotahitanga principals and facilitators to challenge and disrupt the assumptions that underpinned the historical status quo in this school and the importance of remaining steadfast in response to the dissonance and resistance that these change processes created is then discussed. Finally, this thesis highlights both the interdependent nature of the change required and the power of the collective in creating change; change within ourselves, within our classrooms and within our schools and communities for the benefit of Māori students, and of all students.

text: Culture, Courage and Change: The experiences of a Te Kotahitanga facilitation team This thesis explores the experiences of the Te Kotahitanga facilitation team in one of the 12 Phase 3 Te Kotahitanga schools between 2003 and 2006. The collaborative story through which those experiences are shared includes the voices of the Lead facilitator, the two co-principals, and an RTLB/facilitator. This thesis begins by seeking to understand the historical impact of culturally located discourses of colonisation on the lives of the indigenous Māori people in New Zealand. From within a platform of Māori theorising it also considers Kaupapa Māori research methodologies and explores Māori people’s aspirations for self determination (tino rangatiratanga). It then considers the principles and practices of engaging as a bicultural partnership to improve educational outcomes for Māori students. Through a discussion of the facilitation team's experiences of learning about a culturally responsive pedagogy of relations through the development and support of culturally responsive contexts for learning, three important themes emerge: culture, courage and change. The impact of deficit theorising and pathologising practices on the culture of Maori students and their teachers is examined. The courage required of the Te Kotahitanga principals and facilitators to challenge and disrupt the assumptions that underpinned the historical status quo in this school and the importance of remaining steadfast in response to the dissonance and resistance that these change processes created is then discussed. Finally, this thesis highlights both the interdependent nature of the change required and the power of the collective in creating change; change within ourselves, within our classrooms and within our schools and communities for the benefit of Māori students, and of all students.

year: 2011