title: The pest fish threat and the Great Lakes example

authors: Chadderton, Lindsay

abstract: Today I will talk about some of the innovations and lessons from the Great Lakes with regard to managing pest fish. I will start by putting the region into context from a New Zealand perspective and then I will focus on some surveillance tools, surveillance
planning and control methods being developed in the region. I believe that many of the problems you face are the same as those in North America. However, there is significant investment occurring in the U.S. to manage a variety of species and overlap in issues may provide opportunities for collaboration. David Hamilton talked about linking this region to the world for water quality and monitoring and I believe the same applies to pest fish management. Certainly, the Great Lakes region has already gained from ongoing aquatic plant management collaborations with Paul Champion (e.g. Gantz et al 2015).

text: The pest fish threat and the Great Lakes example Today I will talk about some of the innovations and lessons from the Great Lakes with regard to managing pest fish. I will start by putting the region into context from a New Zealand perspective and then I will focus on some surveillance tools, surveillance
planning and control methods being developed in the region. I believe that many of the problems you face are the same as those in North America. However, there is significant investment occurring in the U.S. to manage a variety of species and overlap in issues may provide opportunities for collaboration. David Hamilton talked about linking this region to the world for water quality and monitoring and I believe the same applies to pest fish management. Certainly, the Great Lakes region has already gained from ongoing aquatic plant management collaborations with Paul Champion (e.g. Gantz et al 2015).

year: 2017

title: Sustainability of marketing systems: systeming interpretation of hybrid car manufacturer and consumer communications

authors: Kadirov, Djavlonbek

subjects: marketing systems

abstract: The purpose of this qualitative macromarketing investigation is to explore the issue of the sustainability of marketing systems. Drawing on complex systems thinking, an alternative logic of marketing systems and a methodological basis for interpreting communicated meanings are developed. The alternative logic of marketing systems recognises the unity of a difference between a marketing system and its environment. This insight has become a cornerstone for synthesising the systeming methodology. Systeming comprises the philosophy, the model, and the method of interpreting communication-as-self-observation of marketing system agents. Data, communication by hybrid car manufacturers and consumers, were collected from netnographic sources such as corporate websites, reports posted online, weblogs, and consumer forums. The interpretation of these data was accomplished using systeming procedures, e.g. communication analysis, distinction identification, re-entry description, and logical level tracking.      

The systeming analysis of the hybrid car marketer and consumer communications illustrates that meaning-creation in the system is underpinned by purposeful human behaviour in reducing complexity of marketplace experience into a meaningful pattern, sustainability. Both manufacturers and consumers claim to become  sustainable  in reference to being  unsustainable  by creating self-referential differences, operating in different interaction contexts, and expanding meaning paradoxes. The interpretation shows that interactive meaning-creation in the system is inherently contradictory. Manufacturers expand (give a logical form to) contradictions through introducing hierarchical meaning structures, temporality, new functions, and communicative transvection. Consumers deal with the contradictions through enriching co-creation experiences and learning the proper continuation of specific hybrid car driving practices.              

The significant insight gained from this investigation is that the hybrid car marketing system is not a passive entity; it is the locus of purposefully expanding meanings. Two modes of sustainability with regard to the hybrid car marketing system can be distinguished: the content of communication that denotes enacted meanings of sustainability and the form of communication that indicates how sustainable these sustainability enactments are. The content/form distinction implies that the sustainability of the hybrid car marketing system is a matter of interactive meaning-creation between system agents. The sustainable development process, in at least a mobility domain, is driven by purposeful social interaction rather than static product attributes.

This investigation is innovative because it a) offers a conceptualisation of a marketing system as a meaning flow; b) synthesises and compiles a methodology and method for interpreting communication in a marketing system; c) reveals systemic insights into the hybrid car marketing system; d) characterises the sustainability dimension of the hybrid car marketing system; e) explains a conceptual ground for reconciling the marketing system and society; f) provides a general macromarketing perspective to scrutinise recent conceptual developments in the marketing discipline; g) unifies marketing systems thinking with recent advancements in the marketing discipline, such as the service-dominant logic, and consumer culture theory; and, also, h) provides recommendations for a number of micro-managerial situations from a holistic perspective.

text: Sustainability of marketing systems: systeming interpretation of hybrid car manufacturer and consumer communications The purpose of this qualitative macromarketing investigation is to explore the issue of the sustainability of marketing systems. Drawing on complex systems thinking, an alternative logic of marketing systems and a methodological basis for interpreting communicated meanings are developed. The alternative logic of marketing systems recognises the unity of a difference between a marketing system and its environment. This insight has become a cornerstone for synthesising the systeming methodology. Systeming comprises the philosophy, the model, and the method of interpreting communication-as-self-observation of marketing system agents. Data, communication by hybrid car manufacturers and consumers, were collected from netnographic sources such as corporate websites, reports posted online, weblogs, and consumer forums. The interpretation of these data was accomplished using systeming procedures, e.g. communication analysis, distinction identification, re-entry description, and logical level tracking.      

The systeming analysis of the hybrid car marketer and consumer communications illustrates that meaning-creation in the system is underpinned by purposeful human behaviour in reducing complexity of marketplace experience into a meaningful pattern, sustainability. Both manufacturers and consumers claim to become  sustainable  in reference to being  unsustainable  by creating self-referential differences, operating in different interaction contexts, and expanding meaning paradoxes. The interpretation shows that interactive meaning-creation in the system is inherently contradictory. Manufacturers expand (give a logical form to) contradictions through introducing hierarchical meaning structures, temporality, new functions, and communicative transvection. Consumers deal with the contradictions through enriching co-creation experiences and learning the proper continuation of specific hybrid car driving practices.              

The significant insight gained from this investigation is that the hybrid car marketing system is not a passive entity; it is the locus of purposefully expanding meanings. Two modes of sustainability with regard to the hybrid car marketing system can be distinguished: the content of communication that denotes enacted meanings of sustainability and the form of communication that indicates how sustainable these sustainability enactments are. The content/form distinction implies that the sustainability of the hybrid car marketing system is a matter of interactive meaning-creation between system agents. The sustainable development process, in at least a mobility domain, is driven by purposeful social interaction rather than static product attributes.

This investigation is innovative because it a) offers a conceptualisation of a marketing system as a meaning flow; b) synthesises and compiles a methodology and method for interpreting communication in a marketing system; c) reveals systemic insights into the hybrid car marketing system; d) characterises the sustainability dimension of the hybrid car marketing system; e) explains a conceptual ground for reconciling the marketing system and society; f) provides a general macromarketing perspective to scrutinise recent conceptual developments in the marketing discipline; g) unifies marketing systems thinking with recent advancements in the marketing discipline, such as the service-dominant logic, and consumer culture theory; and, also, h) provides recommendations for a number of micro-managerial situations from a holistic perspective.

year: 2008

title: Kia Maanu, Kia Ora: Stay Afloat, Stay Alive – Acknowledging the significance of tikanga Māori in formulating and communicating water safety policies and practices

authors: Haimona, Mark

subjects: New Zealand

abstract: The traditional beliefs and practices of Māori demonstrate great respect for water, for its dangers as well as its life-giving properties, and Māori have, along with other Polynesian peoples, been known for their skill in swimming, fishing and canoeing. However, Māori now outnumber others in New Zealand in terms of the proportion involved in drowning and water-related injury. In seeking to promote water safety among Māori, Water Safety New Zealand has enlisted the help of Māori communities. Its message - Kia Maanu, Kia Ora (Stay Afloat, Stay Alive) - is underpinned by an acknowledgment of the need to reinforce the traditional respect for water that permeates the Māori worldview.

text: Kia Maanu, Kia Ora: Stay Afloat, Stay Alive – Acknowledging the significance of tikanga Māori in formulating and communicating water safety policies and practices The traditional beliefs and practices of Māori demonstrate great respect for water, for its dangers as well as its life-giving properties, and Māori have, along with other Polynesian peoples, been known for their skill in swimming, fishing and canoeing. However, Māori now outnumber others in New Zealand in terms of the proportion involved in drowning and water-related injury. In seeking to promote water safety among Māori, Water Safety New Zealand has enlisted the help of Māori communities. Its message - Kia Maanu, Kia Ora (Stay Afloat, Stay Alive) - is underpinned by an acknowledgment of the need to reinforce the traditional respect for water that permeates the Māori worldview.

year: 2007