title: Emotion intensities in Tweets

authors: Mohammad, Saif M.

subjects: computer science

abstract: This paper examines the task of detecting intensity of emotion from text. We create the first datasets of tweets annotated for anger, fear, joy, and sadness intensities. We use a technique called best–worst scaling (BWS) that improves annotation consistency and obtains reliable fine-grained scores. We show that emotion-word hashtags often impact emotion intensity, usually conveying a more intense emotion. Finally, we create a benchmark regression system and conduct experiments to determine: which features are useful for detecting emotion intensity; and, the extent to which two emotions are similar in terms of how they manifest in language.

text: Emotion intensities in Tweets This paper examines the task of detecting intensity of emotion from text. We create the first datasets of tweets annotated for anger, fear, joy, and sadness intensities. We use a technique called best–worst scaling (BWS) that improves annotation consistency and obtains reliable fine-grained scores. We show that emotion-word hashtags often impact emotion intensity, usually conveying a more intense emotion. Finally, we create a benchmark regression system and conduct experiments to determine: which features are useful for detecting emotion intensity; and, the extent to which two emotions are similar in terms of how they manifest in language.

year: 2017

title: Positioning Functional Foods for Sports Performance - A Case Study: A food producer's communication with external stakeholder groups

authors: Johnson, Vanessa

subjects: Functional Foods

abstract: Increased consumer and professional interest in healthy foods and beverages, coupled with recent advances in food science technology, have seen food-producing organisations create and market food products claiming to offer physiological benefits beyond their basic nutritional value. These functional foods have sparked considerable public debate despite growing in popularity and availability. To date, empirical research on functional foods has focused mostly on consumer and medical professional perspectives. However, this case study focuses on the perspective of the food-producing organisation. In this case study I examine how one food-producing organisation tries to balance the tensions it faces in developing and producing functional foods. My interest is in how organisational assumptions affect research and development decisions, and subsequent communication with external stakeholders. The functional foods are beverages which can aid sports performance. The external stakeholders are to primarily be sportspeople (meaning highly competitive sportspeople and elite athletes), but I also include other relevant external stakeholder groups such as coaches, and health professionals. The data collection comprises semi-structured one-on-one interviews with organisational members involved in research and development, nutrition claims, marketing, and branding; together, with a review of secondary organisational information taken from websites and advertisements. The interpretive thematic analysis shows that this food-producing organisation made specific organisational assumptions about health, functional foods, sportspeople, and other consumer groups. The findings demonstrate that the organisation juggles multiple identities at a product, brand and organisational level in order to connect with the broadest range of stakeholders possible. This creates tensions concerning where the focus for product development, branding, and other communication should reside, which have financial and legislative consequences; in turn potentially affecting organisational reputation. One implication of this research is that in trying to connect with too broad a range of stakeholders the organisation may start losing the brand credibility it has thus far built up with specific consumer groups, such as sportspeople, and compromise the respect of professional interest groups and expert stakeholders.

text: Positioning Functional Foods for Sports Performance - A Case Study: A food producer's communication with external stakeholder groups Increased consumer and professional interest in healthy foods and beverages, coupled with recent advances in food science technology, have seen food-producing organisations create and market food products claiming to offer physiological benefits beyond their basic nutritional value. These functional foods have sparked considerable public debate despite growing in popularity and availability. To date, empirical research on functional foods has focused mostly on consumer and medical professional perspectives. However, this case study focuses on the perspective of the food-producing organisation. In this case study I examine how one food-producing organisation tries to balance the tensions it faces in developing and producing functional foods. My interest is in how organisational assumptions affect research and development decisions, and subsequent communication with external stakeholders. The functional foods are beverages which can aid sports performance. The external stakeholders are to primarily be sportspeople (meaning highly competitive sportspeople and elite athletes), but I also include other relevant external stakeholder groups such as coaches, and health professionals. The data collection comprises semi-structured one-on-one interviews with organisational members involved in research and development, nutrition claims, marketing, and branding; together, with a review of secondary organisational information taken from websites and advertisements. The interpretive thematic analysis shows that this food-producing organisation made specific organisational assumptions about health, functional foods, sportspeople, and other consumer groups. The findings demonstrate that the organisation juggles multiple identities at a product, brand and organisational level in order to connect with the broadest range of stakeholders possible. This creates tensions concerning where the focus for product development, branding, and other communication should reside, which have financial and legislative consequences; in turn potentially affecting organisational reputation. One implication of this research is that in trying to connect with too broad a range of stakeholders the organisation may start losing the brand credibility it has thus far built up with specific consumer groups, such as sportspeople, and compromise the respect of professional interest groups and expert stakeholders.

year: 2011

title: An accountability model for Pakeha practitioners

authors: Huygens, Ingrid Louise Maria

subjects: Maori

abstract: This paper outlines a model of accountability for Pakeha practitioners developed over many years
as a practising community psychologist involved in research and development projects in Aotearoa
in the 1980s and 1990s, during an era of contract-funded health projects, and increasing
prominence of the Treaty of Waitangi2. The model could be termed 'transformative' in that it
reverses the usual flow of power by making the Pakeha practitioner accountable to relevant Maori
authority, and maximises the potential for new outcomes and new learning for all parties. A brief
case study is outlined where the model placed a local iwi governance structure and a national
psychiatric survivor organisation in positions of authority alongside the funder of a mental health
project. Helpful conditions, positive outcomes and barriers to transformative accountability
processes are briefly discussed.

text: An accountability model for Pakeha practitioners This paper outlines a model of accountability for Pakeha practitioners developed over many years
as a practising community psychologist involved in research and development projects in Aotearoa
in the 1980s and 1990s, during an era of contract-funded health projects, and increasing
prominence of the Treaty of Waitangi2. The model could be termed 'transformative' in that it
reverses the usual flow of power by making the Pakeha practitioner accountable to relevant Maori
authority, and maximises the potential for new outcomes and new learning for all parties. A brief
case study is outlined where the model placed a local iwi governance structure and a national
psychiatric survivor organisation in positions of authority alongside the funder of a mental health
project. Helpful conditions, positive outcomes and barriers to transformative accountability
processes are briefly discussed.

year: 1999