title: Marketing means and ends for a sustainable society: A welfare agenda for transformative change

authors: Varey, Richard J.

subjects: marketing process

abstract: This article examines the principles and practices of the marketing system within corporate social responsibility and sustainable development frameworks to argue that responsible marketing and sustainable marketing are not synonymous ideas. The article identifies misleading assumptions about progress through economic growth and preference satisfaction and highlights the issues to be confronted by marketers to fully address the social and ecological crisis of destructive overconsumption. The basic rationale for the developmental welfare marketing course of action is outlined, and this systemic policy is distinguished from the conventional appropriative form of managerial marketing. A radical new logic for marketing as a social process requiring thinking beyond the discipline is called for. The result of this review is an agenda for a sustainable society purpose and form for marketing, part of a catalytic movement, outlined in an emergent set of transdisciplinary propositions that reflect disillusionment with current values and beliefs.

text: Marketing means and ends for a sustainable society: A welfare agenda for transformative change This article examines the principles and practices of the marketing system within corporate social responsibility and sustainable development frameworks to argue that responsible marketing and sustainable marketing are not synonymous ideas. The article identifies misleading assumptions about progress through economic growth and preference satisfaction and highlights the issues to be confronted by marketers to fully address the social and ecological crisis of destructive overconsumption. The basic rationale for the developmental welfare marketing course of action is outlined, and this systemic policy is distinguished from the conventional appropriative form of managerial marketing. A radical new logic for marketing as a social process requiring thinking beyond the discipline is called for. The result of this review is an agenda for a sustainable society purpose and form for marketing, part of a catalytic movement, outlined in an emergent set of transdisciplinary propositions that reflect disillusionment with current values and beliefs.

year: 2010

title: Local and distant Pacific climate signals in cave hydrochemistry: Waipuna cave, New Zealand

authors: Nava, Cinthya

abstract: In this study, the preliminary results of monitoring at Waipuna cave, New Zealand, are introduced to support the development of speleothem paleoclimate archives of long-term variability in the El Niño-Southern Oscillation (ENSO) and teleconnections to high southern latitudes. Waipuna cave is located in Waitomo region, North Island, NZ, which in turn is situated at the southwestern fringe of the Pacific Ocean, an area highly sensitive to ENSO and the southern Westerlies (Shulmeister et al 2004). Monitoring of current surface and in-cave microclimate parameters help us to understand and interpret the conditions under which geochemical proxies were incorporated into the speleothem and quantify climate-speleothem transfer functions.

text: Local and distant Pacific climate signals in cave hydrochemistry: Waipuna cave, New Zealand In this study, the preliminary results of monitoring at Waipuna cave, New Zealand, are introduced to support the development of speleothem paleoclimate archives of long-term variability in the El Niño-Southern Oscillation (ENSO) and teleconnections to high southern latitudes. Waipuna cave is located in Waitomo region, North Island, NZ, which in turn is situated at the southwestern fringe of the Pacific Ocean, an area highly sensitive to ENSO and the southern Westerlies (Shulmeister et al 2004). Monitoring of current surface and in-cave microclimate parameters help us to understand and interpret the conditions under which geochemical proxies were incorporated into the speleothem and quantify climate-speleothem transfer functions.

year: 2018

title: A cohort history of mortality in New Zealand

authors: Pool, Ian

abstract: This paper uses the generational life tables to track historical mortality experience for New Zealand Pakeha and Māori. The key research questions we seek to explore concern with why was Pakeha life expectation so high so early, and why did this survival advantage disappeared by the mid 20th century and what has happened since? For the Māori population what was the impact of contact on Māori mortality, what were the changes that have occurred and why, and what has happened to Māori mortality recently? A key finding from the cohort mortality analysis is that gains in survivorship have momentum effects that propel this advantage forward as survivors move up through the age-groups. That said, however, periods of gain may be followed later by cohort deterioration occurring among the same generations later in their life cycle, and even by further cycles of reprise and deterioration. These cycles of gain, deterioration, reprise etc are more evident for males, and particularly for Māori. Policy implications of these findings are discussed.

text: A cohort history of mortality in New Zealand This paper uses the generational life tables to track historical mortality experience for New Zealand Pakeha and Māori. The key research questions we seek to explore concern with why was Pakeha life expectation so high so early, and why did this survival advantage disappeared by the mid 20th century and what has happened since? For the Māori population what was the impact of contact on Māori mortality, what were the changes that have occurred and why, and what has happened to Māori mortality recently? A key finding from the cohort mortality analysis is that gains in survivorship have momentum effects that propel this advantage forward as survivors move up through the age-groups. That said, however, periods of gain may be followed later by cohort deterioration occurring among the same generations later in their life cycle, and even by further cycles of reprise and deterioration. These cycles of gain, deterioration, reprise etc are more evident for males, and particularly for Māori. Policy implications of these findings are discussed.

year: 2003