title: 10 Ways to Boost the Impact of Your Research: A case study in campaign marketing

authors: Howie, Jess

subjects: campaign marketing

abstract: There is work to do in raising both the awareness and credibility of libraries as partners in the research lifecycle. However research reveals that often library marketing activities are not strategic, integrated or well-grounded in market research. This case study explores a campaign entitled “10 Ways to Boost the Impact of Your Research”. What began as a resource was developed into an integrated series of promotional activities culminating in a 10-week email marketing campaign. This article briefly explores the literature, outlines the goals of the campaign, the processes involved in its implementation, and describes how it was evaluated.

text: 10 Ways to Boost the Impact of Your Research: A case study in campaign marketing There is work to do in raising both the awareness and credibility of libraries as partners in the research lifecycle. However research reveals that often library marketing activities are not strategic, integrated or well-grounded in market research. This case study explores a campaign entitled “10 Ways to Boost the Impact of Your Research”. What began as a resource was developed into an integrated series of promotional activities culminating in a 10-week email marketing campaign. This article briefly explores the literature, outlines the goals of the campaign, the processes involved in its implementation, and describes how it was evaluated.

year: 2020

title: [Dicyclohexyl(sulfanylidene)-λ⁵-phosphanyl]methanol

authors: Henderson, William

subjects: phosphane sulfide

abstract: The title compound, [dicyclohexyl(sulfanylidene)-λ⁵-phosphanyl]methanol, Cy₂P(=S)CH₂OH (1), was obtained from the reaction between [Cy₂P(CH₂OH)₂]Cl with one molar equivalent of NaOH and an excess of elemental sulfur (powdered). Characterization was by a single-crystal X-ray structure determination as well as IR, and ¹D-NMR (¹H, ¹³C{1H}, ³¹P{1H}), and 2D-NMR (DEPT-135 and HSQC) spectroscopy, ESI mass spectrometry, and elemental analysis. X-ray crystallography on Compound 1 shows the phosphorus atom to be tetrahedrally coordinated within a non-symmetric C₃S donor set but with relatively minor distortions from the ideal geometry. In the molecular packing, hydroxyl-O–H⋯S(thione) hydrogen bonds led to supramolecular helical chains along the b-axis direction.

text: [Dicyclohexyl(sulfanylidene)-λ⁵-phosphanyl]methanol The title compound, [dicyclohexyl(sulfanylidene)-λ⁵-phosphanyl]methanol, Cy₂P(=S)CH₂OH (1), was obtained from the reaction between [Cy₂P(CH₂OH)₂]Cl with one molar equivalent of NaOH and an excess of elemental sulfur (powdered). Characterization was by a single-crystal X-ray structure determination as well as IR, and ¹D-NMR (¹H, ¹³C{1H}, ³¹P{1H}), and 2D-NMR (DEPT-135 and HSQC) spectroscopy, ESI mass spectrometry, and elemental analysis. X-ray crystallography on Compound 1 shows the phosphorus atom to be tetrahedrally coordinated within a non-symmetric C₃S donor set but with relatively minor distortions from the ideal geometry. In the molecular packing, hydroxyl-O–H⋯S(thione) hydrogen bonds led to supramolecular helical chains along the b-axis direction.

year: 2019

title: Te Whare o Te Kahikatoa: He Kura nui, he Kura roa, he Kura Parawhakawai

authors: Rangihau, Ngatai

subjects: Kahikatoa

abstract: “Te Whare o te Kahikatoa,
Te Iho o te Maire,
Te Pōkaitāniwhaniwha o te Kohu”
(TKPOT, 2010-2016).¹

Ka hoki nei kia Te Maunga rāua ko Hinepukohurangi, ki te taetanga mai hoki o Mataatua waka², ko ngā kura o tawhito, kura wānanga, kura parawhakawai o te iwi o Tūhoe ngā tino whare whakapakari pōkaitāniwhaniwha mō roto i te whare o te kahikatoa. Īnā te rahi o ngā toataumatarau i puta ngā ihu, ka tū rātau hai toa rangatira ārahi i te iwi. Ki te kore ēneki kura o te nehenehe kāre he oranga, kāre e eke te iwi ngā whakairinga tūmanako e wawatatia ana e rātau.
 
Waihoki, ko te kaupapa e rangahau ana i tēnei tuhinga he whakapono, he whakapae, kai konei tonu tēnei hua o te wānanga. He kura hai whakapakari rangatira mō āpōpō. Ahakoa tēnei ao hurihuri koinei tonu tētahi huarahi nā te Māori, nā Tūhoe hai whakaohooho mā ngā uri whakaheke, e mau pū ai a Ngāi Tūhoe ki ōna kura tapu o nehe.

text: Te Whare o Te Kahikatoa: He Kura nui, he Kura roa, he Kura Parawhakawai “Te Whare o te Kahikatoa,
Te Iho o te Maire,
Te Pōkaitāniwhaniwha o te Kohu”
(TKPOT, 2010-2016).¹

Ka hoki nei kia Te Maunga rāua ko Hinepukohurangi, ki te taetanga mai hoki o Mataatua waka², ko ngā kura o tawhito, kura wānanga, kura parawhakawai o te iwi o Tūhoe ngā tino whare whakapakari pōkaitāniwhaniwha mō roto i te whare o te kahikatoa. Īnā te rahi o ngā toataumatarau i puta ngā ihu, ka tū rātau hai toa rangatira ārahi i te iwi. Ki te kore ēneki kura o te nehenehe kāre he oranga, kāre e eke te iwi ngā whakairinga tūmanako e wawatatia ana e rātau.
 
Waihoki, ko te kaupapa e rangahau ana i tēnei tuhinga he whakapono, he whakapae, kai konei tonu tēnei hua o te wānanga. He kura hai whakapakari rangatira mō āpōpō. Ahakoa tēnei ao hurihuri koinei tonu tētahi huarahi nā te Māori, nā Tūhoe hai whakaohooho mā ngā uri whakaheke, e mau pū ai a Ngāi Tūhoe ki ōna kura tapu o nehe.

year: 2017