title: Marx, education and the possibilities of a fairer world: Reviving radical political economy through foucault

authors: Olssen, Mark

subjects: Marxism

abstract: Although this paper constitutes a revision of a paper originally published in 2007 [see note 1), the editors are pleased to republish this paper due to its theoretical importance for the critique of Marxism as well the interest it creates for establishing the possibility of a new political economy based upon the work of Michel Foucault. The paper documents and interrogates the contradictions between postmodernism and poststructuralism with Marxism. Starting by documenting the crisis of the Left at the start of the twenty-first century, an attempt is made to radically critique and reappraise Marxism in a direction set out by Foucault. The paper is not so much an attempt to meld Marxism and poststructuralism but rather to generate a new poststructuralist historical materialism which still has equality and fairness as its central concerns, but which goes beyond the traditional problems of Marxism based on its adherence to outmoded methodologies and theoretical modes of analysis. Echoing well known critiques of Marxist historical materialism, the paper focuses on forms of articulation drawn from the revolution in language influenced by post-modernism and by historically more recent post-quantum complexity theories.

text: Marx, education and the possibilities of a fairer world: Reviving radical political economy through foucault Although this paper constitutes a revision of a paper originally published in 2007 [see note 1), the editors are pleased to republish this paper due to its theoretical importance for the critique of Marxism as well the interest it creates for establishing the possibility of a new political economy based upon the work of Michel Foucault. The paper documents and interrogates the contradictions between postmodernism and poststructuralism with Marxism. Starting by documenting the crisis of the Left at the start of the twenty-first century, an attempt is made to radically critique and reappraise Marxism in a direction set out by Foucault. The paper is not so much an attempt to meld Marxism and poststructuralism but rather to generate a new poststructuralist historical materialism which still has equality and fairness as its central concerns, but which goes beyond the traditional problems of Marxism based on its adherence to outmoded methodologies and theoretical modes of analysis. Echoing well known critiques of Marxist historical materialism, the paper focuses on forms of articulation drawn from the revolution in language influenced by post-modernism and by historically more recent post-quantum complexity theories.

year: 2015

title: StoneD: A bridge between Greenstone and DSpace

authors: Witten, Ian H.

subjects: computer science

abstract: Greenstone and DSpace are widely-used software systems for digital libraries, and prospective users sometimes wonder which one to adopt. In fact, the aims of the two are very different, although their domains of application do overlap. This paper describes the systems and identifies their similarities and differences. We also present StoneD, a stone bridge between the production versions of Greenstone and DSpace that allows users of either system to easily migrate to the other, or continue with a combination of both. This bridge eliminates the risk of finding oneself locked in to an inappropriate choice of system. We also discuss other possible opportunities for combining the advantages of the two, to the benefit of the user communities of both systems.

text: StoneD: A bridge between Greenstone and DSpace Greenstone and DSpace are widely-used software systems for digital libraries, and prospective users sometimes wonder which one to adopt. In fact, the aims of the two are very different, although their domains of application do overlap. This paper describes the systems and identifies their similarities and differences. We also present StoneD, a stone bridge between the production versions of Greenstone and DSpace that allows users of either system to easily migrate to the other, or continue with a combination of both. This bridge eliminates the risk of finding oneself locked in to an inappropriate choice of system. We also discuss other possible opportunities for combining the advantages of the two, to the benefit of the user communities of both systems.

year: 2005-04

title: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future

authors: Antric, Tim

subjects: Social marketing

abstract: Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

text: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

year: 2021