title: Authenticity: A macromarketing perspective

authors: Kadirov, Djavlonbek

subjects: authenticity

abstract: This investigation argues that authenticity is inherently a macromarketing concept that is linked to how marketers and consumers view themselves and their own status in society. We show that authenticity refers to the marketer’s marketplace condition (mindset) that can be best described as sincere concern for another. We argue that micromarketing as a general phenomenon is rooted in inauthenticity due to the fact that micromarketing practices represent (distressed, decomposed) overreaction to the marketers’ self-embraced narrow view of their own social status (as maximiser of self-interest, profit, growth) that is largely irrelevant – even contradictory – to the crucial goals of society.

text: Authenticity: A macromarketing perspective This investigation argues that authenticity is inherently a macromarketing concept that is linked to how marketers and consumers view themselves and their own status in society. We show that authenticity refers to the marketer’s marketplace condition (mindset) that can be best described as sincere concern for another. We argue that micromarketing as a general phenomenon is rooted in inauthenticity due to the fact that micromarketing practices represent (distressed, decomposed) overreaction to the marketers’ self-embraced narrow view of their own social status (as maximiser of self-interest, profit, growth) that is largely irrelevant – even contradictory – to the crucial goals of society.

year: 2014-03

title: Refining personal and social presence in virtual meetings

authors: Dean, Jesse

subjects: virtual meeting

abstract: Virtual worlds show promise for conducting meetings and conferences without the need for physical travel. Current experience suggests the major limitation to the more widespread adoption and acceptance of virtual conferences is the failure of existing environments to provide a sense of immersion and engagement, or of ‘being there’. These limitations are largely related to the appearance and control of avatars, and to the absence of means to convey non-verbal cues of facial expression and body language. This paper reports on a study involving the use of a mass-market motion sensor (Kinect™) and the mapping of participant action in the real world to avatar behaviour in the virtual world. This is coupled with full-motion video representation of participant’s faces on their avatars to resolve both identity and facial expression issues. The outcomes of a small-group trial meeting based on this technology show a very positive reaction from participants, and the potential for further exploration of these concepts.

text: Refining personal and social presence in virtual meetings Virtual worlds show promise for conducting meetings and conferences without the need for physical travel. Current experience suggests the major limitation to the more widespread adoption and acceptance of virtual conferences is the failure of existing environments to provide a sense of immersion and engagement, or of ‘being there’. These limitations are largely related to the appearance and control of avatars, and to the absence of means to convey non-verbal cues of facial expression and body language. This paper reports on a study involving the use of a mass-market motion sensor (Kinect™) and the mapping of participant action in the real world to avatar behaviour in the virtual world. This is coupled with full-motion video representation of participant’s faces on their avatars to resolve both identity and facial expression issues. The outcomes of a small-group trial meeting based on this technology show a very positive reaction from participants, and the potential for further exploration of these concepts.

year: 2014

title: Countering gentrification in Tāmaki Makarau: Towards a framework for urban environmental justice

authors: Terruhn, Jessica

abstract: This policy brief argues for urban policies that actively aim to end gentrification.

Gentrification is intimately tied to state-led processes of urban renewal. Though historically understood as the displacement of low-income households as an unfortunate byproduct of socioeconomic and demographic neighbourhood change, contemporary gentrification is constituted by profit-driven investment decisions that erase undervalued neighbourhoods and their communities in the name of urban renewal (variously referred to as redevelopment, regeneration, renaissance, or revitalisation).

These processes of gentrification fundamentally contribute to environmental injustice. At the same time as creating ‘zones of abundance’, neighbourhood regeneration projects simultaneously (re-)create ‘zones of neglect and sacrifice’, which are burdened with environmental risks. As low-income and ethnic minority households are more likely to either reside in or to be displaced into these neighbourhoods, they are disproportionately exposed to environmental risk factors.

Moreover, gentrification enables and legitimises the exclusion of marginalised communities in multiple ways: 1) it devalues existing places and their residents in favour of regeneration, 2) it displaces longtime residents from regenerated neighbourhoods because of increasing property values, and/or 3) it alienates longtime residents as neighbourhood aesthetics, amenities and services change and become unaffordable and/or irrelevant.

As gentrification contributes to low-income households’ experiences of precarity and severs community ties and place attachments, it generates significant costs to personal and community health and wellbeing as well as social cohesion. The recommendations articulated in this brief emphasise the importance of transformative policy solutions that actively counter gentrification.
These include:
• Equitable investment in urban infrastructure
• Prioritising affordable housing
• Ensuring accessible transportation
• Empowering local communities
• Implementing a Te Tiriti o Waitangi approach to policy development

text: Countering gentrification in Tāmaki Makarau: Towards a framework for urban environmental justice This policy brief argues for urban policies that actively aim to end gentrification.

Gentrification is intimately tied to state-led processes of urban renewal. Though historically understood as the displacement of low-income households as an unfortunate byproduct of socioeconomic and demographic neighbourhood change, contemporary gentrification is constituted by profit-driven investment decisions that erase undervalued neighbourhoods and their communities in the name of urban renewal (variously referred to as redevelopment, regeneration, renaissance, or revitalisation).

These processes of gentrification fundamentally contribute to environmental injustice. At the same time as creating ‘zones of abundance’, neighbourhood regeneration projects simultaneously (re-)create ‘zones of neglect and sacrifice’, which are burdened with environmental risks. As low-income and ethnic minority households are more likely to either reside in or to be displaced into these neighbourhoods, they are disproportionately exposed to environmental risk factors.

Moreover, gentrification enables and legitimises the exclusion of marginalised communities in multiple ways: 1) it devalues existing places and their residents in favour of regeneration, 2) it displaces longtime residents from regenerated neighbourhoods because of increasing property values, and/or 3) it alienates longtime residents as neighbourhood aesthetics, amenities and services change and become unaffordable and/or irrelevant.

As gentrification contributes to low-income households’ experiences of precarity and severs community ties and place attachments, it generates significant costs to personal and community health and wellbeing as well as social cohesion. The recommendations articulated in this brief emphasise the importance of transformative policy solutions that actively counter gentrification.
These include:
• Equitable investment in urban infrastructure
• Prioritising affordable housing
• Ensuring accessible transportation
• Empowering local communities
• Implementing a Te Tiriti o Waitangi approach to policy development

year: 2025