title: Urban outdoor water use and response to drought assessed through mobile energy balance and vegetation greenness measurements

authors: Liang, Liyin L.

subjects: Science & Technology

abstract: Urban vegetation provides many highly valued ecosystem services but also requires extensive urban water resources. Increasingly, cities are experiencing water limitations and managing outdoor urban water use is an important concern. Quantifying the water lost via evapotranspiration (ET) is critical for urban water management and conservation, especially in arid or semi-arid regions. In this study, we deployed a mobile energy balance platform to measure evaporative fraction throughout Riverside, California, a warm, semi-arid, city. We observed the relationship between evaporative fraction and satellite derived vegetation index across 29 sites, which was then used to map whole-city ET for a representative mid-summer period. Resulting ET distributions were strongly associated with both neighborhood population density and income. By comparing 2014 and 2015 summer-period water uses, our results show 7.8% reductions in evapotranspiration, which were also correlated with neighborhood demographic characteristics. Our findings suggest a mobile energy balance measurement platform coupled with satellite imagery could serve as an effective tool in assessing the outdoor water use at neighborhood to whole city scales.

text: Urban outdoor water use and response to drought assessed through mobile energy balance and vegetation greenness measurements Urban vegetation provides many highly valued ecosystem services but also requires extensive urban water resources. Increasingly, cities are experiencing water limitations and managing outdoor urban water use is an important concern. Quantifying the water lost via evapotranspiration (ET) is critical for urban water management and conservation, especially in arid or semi-arid regions. In this study, we deployed a mobile energy balance platform to measure evaporative fraction throughout Riverside, California, a warm, semi-arid, city. We observed the relationship between evaporative fraction and satellite derived vegetation index across 29 sites, which was then used to map whole-city ET for a representative mid-summer period. Resulting ET distributions were strongly associated with both neighborhood population density and income. By comparing 2014 and 2015 summer-period water uses, our results show 7.8% reductions in evapotranspiration, which were also correlated with neighborhood demographic characteristics. Our findings suggest a mobile energy balance measurement platform coupled with satellite imagery could serve as an effective tool in assessing the outdoor water use at neighborhood to whole city scales.

year: 2017-08-01

title: Sustainability of marketing systems: systeming interpretation of hybrid car manufacturer and consumer communications

authors: Kadirov, Djavlonbek

subjects: marketing systems

abstract: The purpose of this qualitative macromarketing investigation is to explore the issue of the sustainability of marketing systems. Drawing on complex systems thinking, an alternative logic of marketing systems and a methodological basis for interpreting communicated meanings are developed. The alternative logic of marketing systems recognises the unity of a difference between a marketing system and its environment. This insight has become a cornerstone for synthesising the systeming methodology. Systeming comprises the philosophy, the model, and the method of interpreting communication-as-self-observation of marketing system agents. Data, communication by hybrid car manufacturers and consumers, were collected from netnographic sources such as corporate websites, reports posted online, weblogs, and consumer forums. The interpretation of these data was accomplished using systeming procedures, e.g. communication analysis, distinction identification, re-entry description, and logical level tracking.      

The systeming analysis of the hybrid car marketer and consumer communications illustrates that meaning-creation in the system is underpinned by purposeful human behaviour in reducing complexity of marketplace experience into a meaningful pattern, sustainability. Both manufacturers and consumers claim to become  sustainable  in reference to being  unsustainable  by creating self-referential differences, operating in different interaction contexts, and expanding meaning paradoxes. The interpretation shows that interactive meaning-creation in the system is inherently contradictory. Manufacturers expand (give a logical form to) contradictions through introducing hierarchical meaning structures, temporality, new functions, and communicative transvection. Consumers deal with the contradictions through enriching co-creation experiences and learning the proper continuation of specific hybrid car driving practices.              

The significant insight gained from this investigation is that the hybrid car marketing system is not a passive entity; it is the locus of purposefully expanding meanings. Two modes of sustainability with regard to the hybrid car marketing system can be distinguished: the content of communication that denotes enacted meanings of sustainability and the form of communication that indicates how sustainable these sustainability enactments are. The content/form distinction implies that the sustainability of the hybrid car marketing system is a matter of interactive meaning-creation between system agents. The sustainable development process, in at least a mobility domain, is driven by purposeful social interaction rather than static product attributes.

This investigation is innovative because it a) offers a conceptualisation of a marketing system as a meaning flow; b) synthesises and compiles a methodology and method for interpreting communication in a marketing system; c) reveals systemic insights into the hybrid car marketing system; d) characterises the sustainability dimension of the hybrid car marketing system; e) explains a conceptual ground for reconciling the marketing system and society; f) provides a general macromarketing perspective to scrutinise recent conceptual developments in the marketing discipline; g) unifies marketing systems thinking with recent advancements in the marketing discipline, such as the service-dominant logic, and consumer culture theory; and, also, h) provides recommendations for a number of micro-managerial situations from a holistic perspective.

text: Sustainability of marketing systems: systeming interpretation of hybrid car manufacturer and consumer communications The purpose of this qualitative macromarketing investigation is to explore the issue of the sustainability of marketing systems. Drawing on complex systems thinking, an alternative logic of marketing systems and a methodological basis for interpreting communicated meanings are developed. The alternative logic of marketing systems recognises the unity of a difference between a marketing system and its environment. This insight has become a cornerstone for synthesising the systeming methodology. Systeming comprises the philosophy, the model, and the method of interpreting communication-as-self-observation of marketing system agents. Data, communication by hybrid car manufacturers and consumers, were collected from netnographic sources such as corporate websites, reports posted online, weblogs, and consumer forums. The interpretation of these data was accomplished using systeming procedures, e.g. communication analysis, distinction identification, re-entry description, and logical level tracking.      

The systeming analysis of the hybrid car marketer and consumer communications illustrates that meaning-creation in the system is underpinned by purposeful human behaviour in reducing complexity of marketplace experience into a meaningful pattern, sustainability. Both manufacturers and consumers claim to become  sustainable  in reference to being  unsustainable  by creating self-referential differences, operating in different interaction contexts, and expanding meaning paradoxes. The interpretation shows that interactive meaning-creation in the system is inherently contradictory. Manufacturers expand (give a logical form to) contradictions through introducing hierarchical meaning structures, temporality, new functions, and communicative transvection. Consumers deal with the contradictions through enriching co-creation experiences and learning the proper continuation of specific hybrid car driving practices.              

The significant insight gained from this investigation is that the hybrid car marketing system is not a passive entity; it is the locus of purposefully expanding meanings. Two modes of sustainability with regard to the hybrid car marketing system can be distinguished: the content of communication that denotes enacted meanings of sustainability and the form of communication that indicates how sustainable these sustainability enactments are. The content/form distinction implies that the sustainability of the hybrid car marketing system is a matter of interactive meaning-creation between system agents. The sustainable development process, in at least a mobility domain, is driven by purposeful social interaction rather than static product attributes.

This investigation is innovative because it a) offers a conceptualisation of a marketing system as a meaning flow; b) synthesises and compiles a methodology and method for interpreting communication in a marketing system; c) reveals systemic insights into the hybrid car marketing system; d) characterises the sustainability dimension of the hybrid car marketing system; e) explains a conceptual ground for reconciling the marketing system and society; f) provides a general macromarketing perspective to scrutinise recent conceptual developments in the marketing discipline; g) unifies marketing systems thinking with recent advancements in the marketing discipline, such as the service-dominant logic, and consumer culture theory; and, also, h) provides recommendations for a number of micro-managerial situations from a holistic perspective.

year: 2008

title: Alternative anthropologies: Kete aronui from the Waikato

authors: McCormack, Fiona

abstract: As three anthropologists working at the University of Waikato in Hamilton, Aotearoa (New Zealand), we experience anthropology in our daily work in the context of our local histories, communities and politics. While many anthropologists are familiar with the critiques of anthropology that play out in the USA or Europe, the narratives and practices of anthropology from places such as New Zealand are less well known. We argue that these local, diverse experiences of anthropology can enlarge our international understandings and imaginations of what anthropology can be, as well as the challenges it may face.

Anthropologists working in New Zealand today face the same plethora of academic pressures as those found in their counterparts in North America, Britain and Europe; pressures instigated by decades of neoliberal reform, managerialism, and the impact of new entrepreneurial and corporate models of universities that shape everyday identities and social relationships (Shore 2010). Similarly, the critique of anthropology as a discipline rooted in colonial imperatives and practices, resounds in a society whose imperial history and settler colonial present continues to imprint on educational institutions, pedagogy and research. In New Zealand, no neat historical trajectory marks a path from extractive research, wherein Indigenous knowledge and ways of life are pottled for export to the empire’s core, to one based on mutuality, co-creation and the indigenisation of anthropological knowledge.

text: Alternative anthropologies: Kete aronui from the Waikato As three anthropologists working at the University of Waikato in Hamilton, Aotearoa (New Zealand), we experience anthropology in our daily work in the context of our local histories, communities and politics. While many anthropologists are familiar with the critiques of anthropology that play out in the USA or Europe, the narratives and practices of anthropology from places such as New Zealand are less well known. We argue that these local, diverse experiences of anthropology can enlarge our international understandings and imaginations of what anthropology can be, as well as the challenges it may face.

Anthropologists working in New Zealand today face the same plethora of academic pressures as those found in their counterparts in North America, Britain and Europe; pressures instigated by decades of neoliberal reform, managerialism, and the impact of new entrepreneurial and corporate models of universities that shape everyday identities and social relationships (Shore 2010). Similarly, the critique of anthropology as a discipline rooted in colonial imperatives and practices, resounds in a society whose imperial history and settler colonial present continues to imprint on educational institutions, pedagogy and research. In New Zealand, no neat historical trajectory marks a path from extractive research, wherein Indigenous knowledge and ways of life are pottled for export to the empire’s core, to one based on mutuality, co-creation and the indigenisation of anthropological knowledge.

year: 2025