title: 'Assessment in ECE is overwhelming at times': Uncovering the challenges of assessing four-year-old children’s learning

authors: Cameron, Monica

abstract: This article presents some of the preliminary findings from a national survey which explored early childhood teachers’ understandings, beliefs and practices in relation to assessing four year old children’s learning. While a range of perspectives in relation to assessment were evident in the survey responses, this article focuses on the issues and challenges identified by teachers. Some suggestions regarding possible next steps are also made. The findings presented here are a small, but important, element of a larger study. Further analysis of the data collected during both phases is currently being undertaken and additional discussion and dissemination will follow.

text: 'Assessment in ECE is overwhelming at times': Uncovering the challenges of assessing four-year-old children’s learning This article presents some of the preliminary findings from a national survey which explored early childhood teachers’ understandings, beliefs and practices in relation to assessing four year old children’s learning. While a range of perspectives in relation to assessment were evident in the survey responses, this article focuses on the issues and challenges identified by teachers. Some suggestions regarding possible next steps are also made. The findings presented here are a small, but important, element of a larger study. Further analysis of the data collected during both phases is currently being undertaken and additional discussion and dissemination will follow.

year: 2016

title: Application of Stereotypes in Marketing: Gender Cues and Brand Perception

authors: Hess, Alexandra C.

subjects: warmth

abstract: Stereotypes and their applications and implications have emerged as an important area of investigation in the field of marketing. Yet, despite the growing interest and relevance of stereotypes among marketing scholars, the marketing literature lacks a cohesive understanding of their concept and application. In particular, little research in the field of consumer behavior has examined the effects of stereotypes on brand perception and the subsequent influence on consumer purchase intention. 
The goal of this dissertation is to create a deeper and more cohesive understanding of stereotypes and their implications for marketing practitioners, with a particular focus on gender stereotypes and brand perception. This dissertation consists of three projects. 
The first project outlines a conceptual framework of stereotypes and their application in the field of marketing by integrating knowledge from social psychology literature with knowledge from consumer behavior and marketing. Based on this framework, gaps in the marketing literature are identified and suggestions for future research are provided. 
Building upon project one, project two seeks to identify applications of stereotypes in the field of marketing. In particular, project two explores whether the use of gender stereotypes via gender cues (e.g., colors such as blue or pink) in a product description can influence brand perception along the warmth and competence dimensions and, consequently, impact upon consumer purchase intention. Further, the effect of gender cues is tested dependent upon the gender type of the product. The results indicate that feminine cues enhance perceived warmth which, in turn, increases purchase likelihood for masculine products. Perceived warmth serves as a mediator between the gender cue and purchasing likelihood, yet competence does not. 
Project three builds upon and integrates the findings from project two by investigating the effect of gender cues in the presence of warmth and competence cues. Thereby, a theoretical framework is proposed which takes multiple warmth and competence cues into account. Subsequently, this theoretical framework is used to assess the effects of gender cues, as well as warmth and competence cues, on consumer perception of brands and their purchase intention. Consistent with the theoretical framework, this project explores that feminine cues enhance perceived brand warmth and purchase intention when paired with a high competence cue, yet backfires when paired with a low competence cue. In contrast, implicit masculine gender cues enhance perceived brand competence and purchase intention when paired with low competence cues yet backfire when combined with high competence cues. 
Overall, this dissertation proposes recommendations on how practitioners are able to effectively use gender cues (i.e., butterflies, bears, circles, squares, colors such as pink and blue) as part of gender stereotypes within a firm’s marketing efforts (i.e., background of print ads or on the product packaging) to achieve desired consumer brand perception and improve purchase likelihood.

text: Application of Stereotypes in Marketing: Gender Cues and Brand Perception Stereotypes and their applications and implications have emerged as an important area of investigation in the field of marketing. Yet, despite the growing interest and relevance of stereotypes among marketing scholars, the marketing literature lacks a cohesive understanding of their concept and application. In particular, little research in the field of consumer behavior has examined the effects of stereotypes on brand perception and the subsequent influence on consumer purchase intention. 
The goal of this dissertation is to create a deeper and more cohesive understanding of stereotypes and their implications for marketing practitioners, with a particular focus on gender stereotypes and brand perception. This dissertation consists of three projects. 
The first project outlines a conceptual framework of stereotypes and their application in the field of marketing by integrating knowledge from social psychology literature with knowledge from consumer behavior and marketing. Based on this framework, gaps in the marketing literature are identified and suggestions for future research are provided. 
Building upon project one, project two seeks to identify applications of stereotypes in the field of marketing. In particular, project two explores whether the use of gender stereotypes via gender cues (e.g., colors such as blue or pink) in a product description can influence brand perception along the warmth and competence dimensions and, consequently, impact upon consumer purchase intention. Further, the effect of gender cues is tested dependent upon the gender type of the product. The results indicate that feminine cues enhance perceived warmth which, in turn, increases purchase likelihood for masculine products. Perceived warmth serves as a mediator between the gender cue and purchasing likelihood, yet competence does not. 
Project three builds upon and integrates the findings from project two by investigating the effect of gender cues in the presence of warmth and competence cues. Thereby, a theoretical framework is proposed which takes multiple warmth and competence cues into account. Subsequently, this theoretical framework is used to assess the effects of gender cues, as well as warmth and competence cues, on consumer perception of brands and their purchase intention. Consistent with the theoretical framework, this project explores that feminine cues enhance perceived brand warmth and purchase intention when paired with a high competence cue, yet backfires when paired with a low competence cue. In contrast, implicit masculine gender cues enhance perceived brand competence and purchase intention when paired with low competence cues yet backfire when combined with high competence cues. 
Overall, this dissertation proposes recommendations on how practitioners are able to effectively use gender cues (i.e., butterflies, bears, circles, squares, colors such as pink and blue) as part of gender stereotypes within a firm’s marketing efforts (i.e., background of print ads or on the product packaging) to achieve desired consumer brand perception and improve purchase likelihood.

year: 2013

title: Māori transitions into tertiary education

authors: Amundsen, Diana Leigh

subjects: Maori

abstract: This thesis critically examines Māori transitions into tertiary education. The research explored the lived transition experiences of 20 Māori tertiary education students in the Bay of Plenty region. Historical and contemporary factors in Aotearoa influencing effective Māori student transitions into tertiary education were investigated. Data were collected and analysed through repeated semistructured interviews and focus groups over the 2016-2018 period with 20 Māori students enrolled in a wānanga, a polytechnic and a university. Participants experienced their transition as a journey, continuously evolving their identities and agency in relation to the tertiary education environments and social structures they encountered.
The findings suggest that transitions to tertiary education for Māori students involve a reciprocal interplay of identity, agency and structure which support or constrain transition experiences. Effective transition experiences were underpinned by processes of continuity enabling identity growth. Support was central to how well participants perceived their transition—racism and lack of support were significant barriers; suitable support was a significant enabler.
An over-riding theme from this research related to the interplay of power relations and Māori identity. How effectively participants developed a sense of belonging (or alienation) and identity growth linked to the tertiary education environments they encountered during their transition. Within wānanga, participants felt their Māori cultural identity was highly valued; within polytechnics, there was a sense that Māori culture is included but more could be done; within universities, a need for more inclusive practices to support Māori learner requirements was identified.
Lastly, this research was conducted by a Pākehā researcher working across kaupapa Māori spaces within interpretive and critical paradigms. Unexpected moments of struggle, discomfort and vulnerability opened up new and deeper understanding of implications for Pākehā educators and researchers engaging across Māori research spaces. This thesis argues for Pākehā to use their privilege to foster more equitable social structures. Equitable social structures would be beneficial for Māori transitions into tertiary education environments.

text: Māori transitions into tertiary education This thesis critically examines Māori transitions into tertiary education. The research explored the lived transition experiences of 20 Māori tertiary education students in the Bay of Plenty region. Historical and contemporary factors in Aotearoa influencing effective Māori student transitions into tertiary education were investigated. Data were collected and analysed through repeated semistructured interviews and focus groups over the 2016-2018 period with 20 Māori students enrolled in a wānanga, a polytechnic and a university. Participants experienced their transition as a journey, continuously evolving their identities and agency in relation to the tertiary education environments and social structures they encountered.
The findings suggest that transitions to tertiary education for Māori students involve a reciprocal interplay of identity, agency and structure which support or constrain transition experiences. Effective transition experiences were underpinned by processes of continuity enabling identity growth. Support was central to how well participants perceived their transition—racism and lack of support were significant barriers; suitable support was a significant enabler.
An over-riding theme from this research related to the interplay of power relations and Māori identity. How effectively participants developed a sense of belonging (or alienation) and identity growth linked to the tertiary education environments they encountered during their transition. Within wānanga, participants felt their Māori cultural identity was highly valued; within polytechnics, there was a sense that Māori culture is included but more could be done; within universities, a need for more inclusive practices to support Māori learner requirements was identified.
Lastly, this research was conducted by a Pākehā researcher working across kaupapa Māori spaces within interpretive and critical paradigms. Unexpected moments of struggle, discomfort and vulnerability opened up new and deeper understanding of implications for Pākehā educators and researchers engaging across Māori research spaces. This thesis argues for Pākehā to use their privilege to foster more equitable social structures. Equitable social structures would be beneficial for Māori transitions into tertiary education environments.

year: 2019