title: Strategic marketing in New Zealand companies

authors: Brooksbank, Roger

subjects: strategic marketing

abstract: This article examines the contribution of selected “textbook” strategic marketing practices to the competitive success of New Zealand companies employing 20 or more employees, as well as the overall adoption levels of these practices. Data were collected by means of a large-scale mail survey, and 10 hypotheses were tested empirically. The results serve to confirm that the basic strategic marketing practices that are typically advocated in the mainstream empirical and prescriptive literature have a key role to play in the success of New Zealand companies. However, they also indicate that there is scope for New Zealand companies to more fully embrace strategic marketing.

text: Strategic marketing in New Zealand companies This article examines the contribution of selected “textbook” strategic marketing practices to the competitive success of New Zealand companies employing 20 or more employees, as well as the overall adoption levels of these practices. Data were collected by means of a large-scale mail survey, and 10 hypotheses were tested empirically. The results serve to confirm that the basic strategic marketing practices that are typically advocated in the mainstream empirical and prescriptive literature have a key role to play in the success of New Zealand companies. However, they also indicate that there is scope for New Zealand companies to more fully embrace strategic marketing.

year: 2010

title: The use of the reciprocals of positive and negative inertial functions in asymptotic modelling

authors: Williams, F.W.

subjects: inverse inertia

abstract: This paper shows how the recently introduced concept of positive and negative inertial functions in asymptotic modelling may be used effectively. Noting an almost linear variation of the natural frequency over a wide range of values of the reciprocal of the inertial parameter, the results presented show that both the natural frequencies of constrained systems can be calculated accurately using only moderately large artificial inertial parameters, e.g. which are only about 10 times that of the system mass and also that values about a million times more than this do not precipitate ill-conditioning when using 16 figure computer accuracy. This helps to minimize the chances of numerical problems occurring due to the limitation of machine precision.

text: The use of the reciprocals of positive and negative inertial functions in asymptotic modelling This paper shows how the recently introduced concept of positive and negative inertial functions in asymptotic modelling may be used effectively. Noting an almost linear variation of the natural frequency over a wide range of values of the reciprocal of the inertial parameter, the results presented show that both the natural frequencies of constrained systems can be calculated accurately using only moderately large artificial inertial parameters, e.g. which are only about 10 times that of the system mass and also that values about a million times more than this do not precipitate ill-conditioning when using 16 figure computer accuracy. This helps to minimize the chances of numerical problems occurring due to the limitation of machine precision.

year: 2006

title: E hoki mai nei ki te ūkaipō | Return to your place of nourishment [Te Kōputu a te Whanga a Toi | Whakatāne Art Gallery]

authors: Apiata, Hāwea

subjects: toi Māori

abstract: E Hoki Mai Nei ki te Ūkaipō | Return to Your Place of Nourishment brings together works by four wāhine Māori artists, Aimee Ratana, Aisha Roberts, Hollie Tawhiao and Maraea Timutimu, which explore narratives of pakanga
(conflict) through toi (art). In this show, the four artists weave together their unique practices and stories to present a cohesive yet diverse examination of conflicts, with a particular focus on the artists’ own whānau, hapū, and iwi narratives.
Curated by Hāwea Apiata.

text: E hoki mai nei ki te ūkaipō | Return to your place of nourishment [Te Kōputu a te Whanga a Toi | Whakatāne Art Gallery] E Hoki Mai Nei ki te Ūkaipō | Return to Your Place of Nourishment brings together works by four wāhine Māori artists, Aimee Ratana, Aisha Roberts, Hollie Tawhiao and Maraea Timutimu, which explore narratives of pakanga
(conflict) through toi (art). In this show, the four artists weave together their unique practices and stories to present a cohesive yet diverse examination of conflicts, with a particular focus on the artists’ own whānau, hapū, and iwi narratives.
Curated by Hāwea Apiata.

year: 2025-04-17