title: Co-browsing the Greenstone digital library collection

authors: Alzahrani, Saad Ghorom

subjects: Co-browsing

abstract: Context: Social interaction is an important aspect of a successful web page. Social network sites attract many people worldwide. The social interaction aspect is missing from digital libraries, including the Greenstone Digital Library.
Objectives: This study investigates how two distant users exchange information while in front of the computer and browsing the same Greenstone Digital library collection, in real time, and identifies the features that support their needs.
Methods: To answer the research questions, an observation methodology is applied to gain more insight into users’ information-seeking behaviour for an online DL. Two recording elements were used to gather data from a sample of eight pairs of university students (n=16). The two elements were video camera (with audio) and screen capture. Further, a questionnaire was used to collect data about the workload during the session.
Results: The data obtained was analysed using conversation and content analysis methods. The findings of this user study related to the metadata presentation, referencing information and search box activities. A Co-browsing GDL system is proposed based on the requirements derived from findings from the user study and also the related works.
Evaluation: A usability test is used to evaluate the effectiveness, efficiency and satisfaction of the proposed system. Think aloud and questionnaire methods are used to gather the data of this usability test.
Results: The result of this study “debug” the proposed Co-browsing GDL system and explore issues related to communication and private works, with it having become apparent through the study that improvements can be made to some parts of the system presentation.
Conclusions: The findings of the thesis research have been used to provide recommendations for future work to develop and implement a Co-browsing Greenstone digital library (GDL) system.

text: Co-browsing the Greenstone digital library collection Context: Social interaction is an important aspect of a successful web page. Social network sites attract many people worldwide. The social interaction aspect is missing from digital libraries, including the Greenstone Digital Library.
Objectives: This study investigates how two distant users exchange information while in front of the computer and browsing the same Greenstone Digital library collection, in real time, and identifies the features that support their needs.
Methods: To answer the research questions, an observation methodology is applied to gain more insight into users’ information-seeking behaviour for an online DL. Two recording elements were used to gather data from a sample of eight pairs of university students (n=16). The two elements were video camera (with audio) and screen capture. Further, a questionnaire was used to collect data about the workload during the session.
Results: The data obtained was analysed using conversation and content analysis methods. The findings of this user study related to the metadata presentation, referencing information and search box activities. A Co-browsing GDL system is proposed based on the requirements derived from findings from the user study and also the related works.
Evaluation: A usability test is used to evaluate the effectiveness, efficiency and satisfaction of the proposed system. Think aloud and questionnaire methods are used to gather the data of this usability test.
Results: The result of this study “debug” the proposed Co-browsing GDL system and explore issues related to communication and private works, with it having become apparent through the study that improvements can be made to some parts of the system presentation.
Conclusions: The findings of the thesis research have been used to provide recommendations for future work to develop and implement a Co-browsing Greenstone digital library (GDL) system.

year: 2014

title: Building brands

authors: Ataman, M. Berk

subjects: diffusion

abstract: Which marketing strategies are most effective for introducing new brands? This paper sheds light on this question by ascribing growth performance to firms' postlaunch marketing choices. We decompose the success of a new brand into its ultimate market potential and the rate at which it achieves this potential. To achieve this aim we formulate a Bayesian dynamic linear model (DLM) of repeat purchase diffusion wherein growth and market potential are directly linked to the new brand's long-term advertising, promotion, distribution, and product strategy. We perform the analysis on 225 new-brand introductions across 22 repeat-purchase product categories over five years to develop generalized findings about the correlates of new-brand success. We find that access to distribution breadth plays the greatest role in the success of a new brand, and that investments in distribution and product innovation lead to greater marginal increases in sales for new brands than either discounting, feature/display, or advertising. Moreover, distribution interacts with other strategies to enhance their effectiveness. These findings underscore the utility of extending marketing mix models of new-brand performance to include product and distribution decisions.

text: Building brands Which marketing strategies are most effective for introducing new brands? This paper sheds light on this question by ascribing growth performance to firms' postlaunch marketing choices. We decompose the success of a new brand into its ultimate market potential and the rate at which it achieves this potential. To achieve this aim we formulate a Bayesian dynamic linear model (DLM) of repeat purchase diffusion wherein growth and market potential are directly linked to the new brand's long-term advertising, promotion, distribution, and product strategy. We perform the analysis on 225 new-brand introductions across 22 repeat-purchase product categories over five years to develop generalized findings about the correlates of new-brand success. We find that access to distribution breadth plays the greatest role in the success of a new brand, and that investments in distribution and product innovation lead to greater marginal increases in sales for new brands than either discounting, feature/display, or advertising. Moreover, distribution interacts with other strategies to enhance their effectiveness. These findings underscore the utility of extending marketing mix models of new-brand performance to include product and distribution decisions.

year: 2008

title: Haumanu Hauora: refining public health institution policy to include Māori and climate change

authors: Masters-Awatere, Bridgette

abstract: The deepening climate crisis generates specific impacts that will exacerbate the already disproportionately negative health outcomes experienced by Indigenous people. Disparate health outcomes have not spontaneously emerged, but rather have been foreshadowed by existing inequities. This article summarizes a sample of the work from a two-year research project in Aotearoa New Zealand to understand existing policy processes and ascertain the extent to which health institutions give serious consideration to climate change impacts on Māori (Indigenous people) with health vulnerabilities. Speaking to tāngata whenua (Indigenous Māori), District Health Board (DHB) employees, and subject matter experts (SMEs), it was clear that policy processes were ad hoc and problematically silenced consistent Māori input. While research participants expressed their experiences of, and aspirations for, dealing with climate change, their voices were not evident in DHB policy development processes. The deficit within existing policy process reflects a lack of preparedness in the face of climate change. Despite clear resilience and adaptation strategies, structural change is needed to address identified disadvantages. Through a co-designed policy framework (“Haumanu Hauora”), we guide policy formation to mitigate climate change risk to Māori (and others). Central to the revised policy framework is the creation of space for both internal and external Māori voices to ensure consistent Māori input throughout the policy process. We also introduce a commissioning, refining, and monitoring stage (that includes evaluation). Haumanu Hauora considers whānau-centered healthcare knowledge, needs, resources, and aspirations, to contribute to a transformed and responsive health system. Above all, we believe that strengthening health institution responsiveness to Māori health needs is essential.

text: Haumanu Hauora: refining public health institution policy to include Māori and climate change The deepening climate crisis generates specific impacts that will exacerbate the already disproportionately negative health outcomes experienced by Indigenous people. Disparate health outcomes have not spontaneously emerged, but rather have been foreshadowed by existing inequities. This article summarizes a sample of the work from a two-year research project in Aotearoa New Zealand to understand existing policy processes and ascertain the extent to which health institutions give serious consideration to climate change impacts on Māori (Indigenous people) with health vulnerabilities. Speaking to tāngata whenua (Indigenous Māori), District Health Board (DHB) employees, and subject matter experts (SMEs), it was clear that policy processes were ad hoc and problematically silenced consistent Māori input. While research participants expressed their experiences of, and aspirations for, dealing with climate change, their voices were not evident in DHB policy development processes. The deficit within existing policy process reflects a lack of preparedness in the face of climate change. Despite clear resilience and adaptation strategies, structural change is needed to address identified disadvantages. Through a co-designed policy framework (“Haumanu Hauora”), we guide policy formation to mitigate climate change risk to Māori (and others). Central to the revised policy framework is the creation of space for both internal and external Māori voices to ensure consistent Māori input throughout the policy process. We also introduce a commissioning, refining, and monitoring stage (that includes evaluation). Haumanu Hauora considers whānau-centered healthcare knowledge, needs, resources, and aspirations, to contribute to a transformed and responsive health system. Above all, we believe that strengthening health institution responsiveness to Māori health needs is essential.

year: 2023-05-05