title: Academic migrants in Aotearoa New Zealand: Acculturation experiences of long-term or permanent migrant teaching staff in a tertiary Institute of Technology

authors: Masterson, Maggie

abstract: International teaching staff are increasingly sought after by tertiary education providers in their drive to build institutional knowledge and research capacity.  While a growing body of research has examined the cultural, social and academic adjustment experiences of university academic staff moving to work in a new context, the experiences of staff working in other tertiary providers appear under-represented.

This multiple case study focuses on Aotearoa New Zealand’s Institutes of Technology and Polytechnics (ITP) sector and explores how the experience of migration impacts on four long-term or permanent academic staff with a range of industry, teaching and research experience.  The study identifies how political and economic circumstances in their country of origin and/or aspirations of a better lifestyle were initial drivers of migration.  Adapting to a new teaching and learning context and managing diverse student groups have created some professional challenges for these academic migrants.  While immigration status impacts how they articulate their experiences to date, they have experienced migration largely positively.  These international teaching staff were found to bring valuable industry insights and subject expertise, and to engage actively in curriculum development and research activities. The study highlights ways in which international teaching staff impact the institution, local staff and student population and is potentially of interest to anyone involved in recruiting and supporting overseas teaching professionals.

text: Academic migrants in Aotearoa New Zealand: Acculturation experiences of long-term or permanent migrant teaching staff in a tertiary Institute of Technology International teaching staff are increasingly sought after by tertiary education providers in their drive to build institutional knowledge and research capacity.  While a growing body of research has examined the cultural, social and academic adjustment experiences of university academic staff moving to work in a new context, the experiences of staff working in other tertiary providers appear under-represented.

This multiple case study focuses on Aotearoa New Zealand’s Institutes of Technology and Polytechnics (ITP) sector and explores how the experience of migration impacts on four long-term or permanent academic staff with a range of industry, teaching and research experience.  The study identifies how political and economic circumstances in their country of origin and/or aspirations of a better lifestyle were initial drivers of migration.  Adapting to a new teaching and learning context and managing diverse student groups have created some professional challenges for these academic migrants.  While immigration status impacts how they articulate their experiences to date, they have experienced migration largely positively.  These international teaching staff were found to bring valuable industry insights and subject expertise, and to engage actively in curriculum development and research activities. The study highlights ways in which international teaching staff impact the institution, local staff and student population and is potentially of interest to anyone involved in recruiting and supporting overseas teaching professionals.

year: 2020

title: Application of Stereotypes in Marketing: Gender Cues and Brand Perception

authors: Hess, Alexandra C.

subjects: warmth

abstract: Stereotypes and their applications and implications have emerged as an important area of investigation in the field of marketing. Yet, despite the growing interest and relevance of stereotypes among marketing scholars, the marketing literature lacks a cohesive understanding of their concept and application. In particular, little research in the field of consumer behavior has examined the effects of stereotypes on brand perception and the subsequent influence on consumer purchase intention. 
The goal of this dissertation is to create a deeper and more cohesive understanding of stereotypes and their implications for marketing practitioners, with a particular focus on gender stereotypes and brand perception. This dissertation consists of three projects. 
The first project outlines a conceptual framework of stereotypes and their application in the field of marketing by integrating knowledge from social psychology literature with knowledge from consumer behavior and marketing. Based on this framework, gaps in the marketing literature are identified and suggestions for future research are provided. 
Building upon project one, project two seeks to identify applications of stereotypes in the field of marketing. In particular, project two explores whether the use of gender stereotypes via gender cues (e.g., colors such as blue or pink) in a product description can influence brand perception along the warmth and competence dimensions and, consequently, impact upon consumer purchase intention. Further, the effect of gender cues is tested dependent upon the gender type of the product. The results indicate that feminine cues enhance perceived warmth which, in turn, increases purchase likelihood for masculine products. Perceived warmth serves as a mediator between the gender cue and purchasing likelihood, yet competence does not. 
Project three builds upon and integrates the findings from project two by investigating the effect of gender cues in the presence of warmth and competence cues. Thereby, a theoretical framework is proposed which takes multiple warmth and competence cues into account. Subsequently, this theoretical framework is used to assess the effects of gender cues, as well as warmth and competence cues, on consumer perception of brands and their purchase intention. Consistent with the theoretical framework, this project explores that feminine cues enhance perceived brand warmth and purchase intention when paired with a high competence cue, yet backfires when paired with a low competence cue. In contrast, implicit masculine gender cues enhance perceived brand competence and purchase intention when paired with low competence cues yet backfire when combined with high competence cues. 
Overall, this dissertation proposes recommendations on how practitioners are able to effectively use gender cues (i.e., butterflies, bears, circles, squares, colors such as pink and blue) as part of gender stereotypes within a firm’s marketing efforts (i.e., background of print ads or on the product packaging) to achieve desired consumer brand perception and improve purchase likelihood.

text: Application of Stereotypes in Marketing: Gender Cues and Brand Perception Stereotypes and their applications and implications have emerged as an important area of investigation in the field of marketing. Yet, despite the growing interest and relevance of stereotypes among marketing scholars, the marketing literature lacks a cohesive understanding of their concept and application. In particular, little research in the field of consumer behavior has examined the effects of stereotypes on brand perception and the subsequent influence on consumer purchase intention. 
The goal of this dissertation is to create a deeper and more cohesive understanding of stereotypes and their implications for marketing practitioners, with a particular focus on gender stereotypes and brand perception. This dissertation consists of three projects. 
The first project outlines a conceptual framework of stereotypes and their application in the field of marketing by integrating knowledge from social psychology literature with knowledge from consumer behavior and marketing. Based on this framework, gaps in the marketing literature are identified and suggestions for future research are provided. 
Building upon project one, project two seeks to identify applications of stereotypes in the field of marketing. In particular, project two explores whether the use of gender stereotypes via gender cues (e.g., colors such as blue or pink) in a product description can influence brand perception along the warmth and competence dimensions and, consequently, impact upon consumer purchase intention. Further, the effect of gender cues is tested dependent upon the gender type of the product. The results indicate that feminine cues enhance perceived warmth which, in turn, increases purchase likelihood for masculine products. Perceived warmth serves as a mediator between the gender cue and purchasing likelihood, yet competence does not. 
Project three builds upon and integrates the findings from project two by investigating the effect of gender cues in the presence of warmth and competence cues. Thereby, a theoretical framework is proposed which takes multiple warmth and competence cues into account. Subsequently, this theoretical framework is used to assess the effects of gender cues, as well as warmth and competence cues, on consumer perception of brands and their purchase intention. Consistent with the theoretical framework, this project explores that feminine cues enhance perceived brand warmth and purchase intention when paired with a high competence cue, yet backfires when paired with a low competence cue. In contrast, implicit masculine gender cues enhance perceived brand competence and purchase intention when paired with low competence cues yet backfire when combined with high competence cues. 
Overall, this dissertation proposes recommendations on how practitioners are able to effectively use gender cues (i.e., butterflies, bears, circles, squares, colors such as pink and blue) as part of gender stereotypes within a firm’s marketing efforts (i.e., background of print ads or on the product packaging) to achieve desired consumer brand perception and improve purchase likelihood.

year: 2013

title: Disabled Māori and disability support options

authors: Nikora, Linda Waimarie

subjects: Maori

abstract: The goal of this research project was to provide information to enhance the development and implementation of an effective model of disability support service provision to Maori with disabilities. This was done by identifying and documenting the needs expressed by disabled Maori and their carers living in the Midland area, and by considering the experiences and observations of a key informant group. From our reading of the literature and the feedback we received from participants, a proposed model of disability support service provision has been proposed.

In five sections, this report begins by defining disability, and also by defining the act of caring for the disabled. Focussing on the Maori experience, obstacles, access to existing support services, cultural barriers, and health policies are discussed. In the second chapter, the research methodology is described, along with how the information was gathered. Following this is the third section which presents the opinions and reflections of Maori with disabilities. It concludes strategically with a view of the ideal community, suggesting possible resolutions, by exposing current flaws and inadequacies. Chapter four records the views and perspectives of key informant/whanau carers who participated in the project. They offer an insightful account of the often unrecognised side of the disability experience. Considering the preceding discussions, the final section develops a model of service provision for Maori with disabilities, and proposes this for effective service delivery.

text: Disabled Māori and disability support options The goal of this research project was to provide information to enhance the development and implementation of an effective model of disability support service provision to Maori with disabilities. This was done by identifying and documenting the needs expressed by disabled Maori and their carers living in the Midland area, and by considering the experiences and observations of a key informant group. From our reading of the literature and the feedback we received from participants, a proposed model of disability support service provision has been proposed.

In five sections, this report begins by defining disability, and also by defining the act of caring for the disabled. Focussing on the Maori experience, obstacles, access to existing support services, cultural barriers, and health policies are discussed. In the second chapter, the research methodology is described, along with how the information was gathered. Following this is the third section which presents the opinions and reflections of Maori with disabilities. It concludes strategically with a view of the ideal community, suggesting possible resolutions, by exposing current flaws and inadequacies. Chapter four records the views and perspectives of key informant/whanau carers who participated in the project. They offer an insightful account of the often unrecognised side of the disability experience. Considering the preceding discussions, the final section develops a model of service provision for Maori with disabilities, and proposes this for effective service delivery.

year: 2004-01-01