title: Risk taking, innovativeness and competitive rivalry: A three-way interaction towards firm performance

authors: Gibb, Jenny L.

subjects: entrepreneurial orientation

abstract: It is unclear how entrepreneurial firms should engage in risk taking and innovativeness in highly competitive environments. Using a sample of 167 New Zealand firms, we provide new insight to identify a significant three-way interaction effect between risk taking, innovativeness and competitive rivalry towards firm performance. We found high risk taking and innovativeness to be linked to higher firm performance, irrespective of the extent of competitive rivalry. Low innovativeness was found to be associated with differing levels of firm performance depending on the level of rivalry. These results have important implications for future research and for practitioners where competitive rivalry can influence dimensions of performance in entrepreneurial firms in ways that have not been previously recognized.

text: Risk taking, innovativeness and competitive rivalry: A three-way interaction towards firm performance It is unclear how entrepreneurial firms should engage in risk taking and innovativeness in highly competitive environments. Using a sample of 167 New Zealand firms, we provide new insight to identify a significant three-way interaction effect between risk taking, innovativeness and competitive rivalry towards firm performance. We found high risk taking and innovativeness to be linked to higher firm performance, irrespective of the extent of competitive rivalry. Low innovativeness was found to be associated with differing levels of firm performance depending on the level of rivalry. These results have important implications for future research and for practitioners where competitive rivalry can influence dimensions of performance in entrepreneurial firms in ways that have not been previously recognized.

year: 2010

title: The double-edged sword of foreign brand names for companies from emerging countries

authors: Melnyk, Valentyna

subjects: Foreign branding

abstract: Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

text: The double-edged sword of foreign brand names for companies from emerging countries Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

year: 2012

title: Travel writing and the first Marists in New Zealand

authors: Jennings, William

subjects: travel writing

abstract: French Marist missionaries arrived in New Zealand in 1838 and travelled extensively throughout the country during the next two decades. The letters they sent to France, now published in Girard's Lettres recues d'Ocanie (2009), include accounts of journeys that reveal the Marists' different perspectives of New Zealand's landscape and inhabitants. French romanticism and their religious vows emphasised a spiritual connection with the landscape, in sharp contrast with prevailing utilitarian European views. The Marists' status as Frenchmen in a British colony meant they encountered two alterities: British and Maori. Influenced by the noble savage of the French Romantics and by anti-Protestant bias, the Marists portrayed Maori favourably, reserving their more hostile comments for the British missionaries.

text: Travel writing and the first Marists in New Zealand French Marist missionaries arrived in New Zealand in 1838 and travelled extensively throughout the country during the next two decades. The letters they sent to France, now published in Girard's Lettres recues d'Ocanie (2009), include accounts of journeys that reveal the Marists' different perspectives of New Zealand's landscape and inhabitants. French romanticism and their religious vows emphasised a spiritual connection with the landscape, in sharp contrast with prevailing utilitarian European views. The Marists' status as Frenchmen in a British colony meant they encountered two alterities: British and Maori. Influenced by the noble savage of the French Romantics and by anti-Protestant bias, the Marists portrayed Maori favourably, reserving their more hostile comments for the British missionaries.

year: 2010-12