title: The influence of innovation-adoption characteristics on consumers' trust and purchase intentions of innovative alternative proteins: A comparison between plant-based food, cultured food, and insect-based food

authors: Wang, Ou

subjects: consumers

abstract: Innovation-adoption characteristics encompass the perceived attributes that are associated with the pace at which consumers adopt innovations. This study investigates the impact of innovation-adoption characteristics on consumers' trust and purchase intentions of three categories of innovative alternative protein: cultured food, plant-based food, and insect-based food. Data was collected through web-based surveys conducted in New Zealand (n = 1019) and the United Kingdom (n = 1020). Data analysis involved factor analysis and structural equation modeling. Consumers' trust and purchase intentions of the three categories of innovative alternative protein were found to be significantly influenced by several or all of the following innovation-adoption characteristics: perceived subjective incentive, perceived complexity, perceived relative advantage, perceived risk, and trialability. When examining specific food products, consumers exhibited significantly higher levels of trust and intention to purchase plant-based food products, such as plant-based meat and plant-based milk, in comparison to cultured food products, including cultured fresh meat, cultured processed meat, cultured seafood, and cell-based milk, as well as insect-based food. The study offers novel insights to the existing gap in understanding the impact of innovation-adoption characteristics on consumer adoption of innovative alternative proteins. These findings have the potential to assist stakeholders in the food industry in formulating effective promotional strategies for such products.

text: The influence of innovation-adoption characteristics on consumers' trust and purchase intentions of innovative alternative proteins: A comparison between plant-based food, cultured food, and insect-based food Innovation-adoption characteristics encompass the perceived attributes that are associated with the pace at which consumers adopt innovations. This study investigates the impact of innovation-adoption characteristics on consumers' trust and purchase intentions of three categories of innovative alternative protein: cultured food, plant-based food, and insect-based food. Data was collected through web-based surveys conducted in New Zealand (n = 1019) and the United Kingdom (n = 1020). Data analysis involved factor analysis and structural equation modeling. Consumers' trust and purchase intentions of the three categories of innovative alternative protein were found to be significantly influenced by several or all of the following innovation-adoption characteristics: perceived subjective incentive, perceived complexity, perceived relative advantage, perceived risk, and trialability. When examining specific food products, consumers exhibited significantly higher levels of trust and intention to purchase plant-based food products, such as plant-based meat and plant-based milk, in comparison to cultured food products, including cultured fresh meat, cultured processed meat, cultured seafood, and cell-based milk, as well as insect-based food. The study offers novel insights to the existing gap in understanding the impact of innovation-adoption characteristics on consumer adoption of innovative alternative proteins. These findings have the potential to assist stakeholders in the food industry in formulating effective promotional strategies for such products.

year: 2024

title: Towards a radiocarbon calibration for oxygen isotope stage 3 using New Zealand kauri (Agathis australis)

authors: Turney, Chris S.M.

subjects: New Zealand kauri

abstract: It is well known that radiocarbon years do not directly equate to calendar time. As a result, considerable effort has been devoted to generating a decadally resolved calibration curve for the Holocene and latter part of the last termination. A calibration curve that can be unambiguously attributed to changes in atmospheric ¹⁴C content has not, however, been generated beyond 26 kyr cal BP, despite the urgent need to rigorously test climatic, environmental, and archaeological models. Here, we discuss the potential of New Zealand kauri (Agathis australis) to define the structure of the ¹⁴C calibration curve using annually resolved tree rings and thereby provide an absolute measure of atmospheric ¹⁴C. We report bidecadally sampled ¹⁴C measurements obtained from a floating 1050-yr chronology, demonstrating repeatable ¹⁴C measurements near the present limits of the dating method. The results indicate that considerable scope exists for a high-resolution ¹⁴C calibration curve back through OIS-3 using subfossil wood from this source.

text: Towards a radiocarbon calibration for oxygen isotope stage 3 using New Zealand kauri (Agathis australis) It is well known that radiocarbon years do not directly equate to calendar time. As a result, considerable effort has been devoted to generating a decadally resolved calibration curve for the Holocene and latter part of the last termination. A calibration curve that can be unambiguously attributed to changes in atmospheric ¹⁴C content has not, however, been generated beyond 26 kyr cal BP, despite the urgent need to rigorously test climatic, environmental, and archaeological models. Here, we discuss the potential of New Zealand kauri (Agathis australis) to define the structure of the ¹⁴C calibration curve using annually resolved tree rings and thereby provide an absolute measure of atmospheric ¹⁴C. We report bidecadally sampled ¹⁴C measurements obtained from a floating 1050-yr chronology, demonstrating repeatable ¹⁴C measurements near the present limits of the dating method. The results indicate that considerable scope exists for a high-resolution ¹⁴C calibration curve back through OIS-3 using subfossil wood from this source.

year: 2007

title: Using the stars to indigenize the public sphere: Matariki over New Zealand

authors: Hardy, Anna

subjects: Arts & Humanities

abstract: As the rate of affiliation to Christian identity continues to decline in Aotearoa New Zealand (only 49 percent of the population said they were Christian in the last census), public space has become more receptive to other forms of religiosity. In particular, community rituals around the winter movements of the Matariki (Pleiades) constellation have gained support since the year 2000. For instance, the capital city, Wellington, has replaced a centuries’ old British fireworks festival, Guy Fawkes, with an enlarged version of its Matariki celebrations: an action seen as a tipping point in the incorporation of Māori spiritual values into public life. Interactions between European colonisers and Māori have been characterised for more than 250 years by tensions between the relational thinking of Māori who see human beings as both participating in and constrained by an environment resonant with divine energies, and the quantitative, hierarchical, ‘Great Chain of Being’ model that had long been dominant among Europeans. Now, when the natural environment worldwide is under strain from population and economic pressures, it seems to some both appropriate and vital to look to epistemological and spiritual models that are intimately responsive to the specificities of location.

text: Using the stars to indigenize the public sphere: Matariki over New Zealand As the rate of affiliation to Christian identity continues to decline in Aotearoa New Zealand (only 49 percent of the population said they were Christian in the last census), public space has become more receptive to other forms of religiosity. In particular, community rituals around the winter movements of the Matariki (Pleiades) constellation have gained support since the year 2000. For instance, the capital city, Wellington, has replaced a centuries’ old British fireworks festival, Guy Fawkes, with an enlarged version of its Matariki celebrations: an action seen as a tipping point in the incorporation of Māori spiritual values into public life. Interactions between European colonisers and Māori have been characterised for more than 250 years by tensions between the relational thinking of Māori who see human beings as both participating in and constrained by an environment resonant with divine energies, and the quantitative, hierarchical, ‘Great Chain of Being’ model that had long been dominant among Europeans. Now, when the natural environment worldwide is under strain from population and economic pressures, it seems to some both appropriate and vital to look to epistemological and spiritual models that are intimately responsive to the specificities of location.

year: 2019