title: Perspectives and experiences of female surf lifesavers in Aotearoa New Zealand

authors: Onken, Rachel Kai

abstract: This study aims to explore and understand the experiences of female surf lifesaver athletes in Aotearoa New Zealand. The popular image of lifeguards, particularly in the media, has long been based on a particular heroic masculinity, yet women have been active participants in surf lifesaving in Aotearoa New Zealand since 1911 (Harvey, 2010). Jaggard (1999) dubbed female lifeguards as the ‘forgotten members’ of surf lifesaving clubs, this research refocusses the narrative and seeks to highlight women’s experiences in SLS sport. This study is qualitative and used an interpretive approach grounded in feminist theory. The research consisted of semi-structured, one-on-one interviews with six women who competed in the Under 19 or Open categories of surf lifesaving sport in the summer of 2020/2021. Three guiding topics led the conversations: connections to blue space, female athlete experiences in surf lifesaving sport in Aotearoa New Zealand, and the significance of required volunteer patrol hours to athletes.

Thematic Analysis was used to analyse the data collected from interviews; three core themes were identified. The first theme explores participants' connections with blue coastal space, which was a key landscape for participants’ experiences in sport and leisure. The second theme identified highlights the complex and nuanced social culture of SLS sport. The final theme revealed the gender discourses around key topics such as embodiment, experiences of motherhood, inclusion, and marginalisation. This research explores the complex ways in which women navigate societal expectations around their bodies, their time, and what it means to be a female athlete.

text: Perspectives and experiences of female surf lifesavers in Aotearoa New Zealand This study aims to explore and understand the experiences of female surf lifesaver athletes in Aotearoa New Zealand. The popular image of lifeguards, particularly in the media, has long been based on a particular heroic masculinity, yet women have been active participants in surf lifesaving in Aotearoa New Zealand since 1911 (Harvey, 2010). Jaggard (1999) dubbed female lifeguards as the ‘forgotten members’ of surf lifesaving clubs, this research refocusses the narrative and seeks to highlight women’s experiences in SLS sport. This study is qualitative and used an interpretive approach grounded in feminist theory. The research consisted of semi-structured, one-on-one interviews with six women who competed in the Under 19 or Open categories of surf lifesaving sport in the summer of 2020/2021. Three guiding topics led the conversations: connections to blue space, female athlete experiences in surf lifesaving sport in Aotearoa New Zealand, and the significance of required volunteer patrol hours to athletes.

Thematic Analysis was used to analyse the data collected from interviews; three core themes were identified. The first theme explores participants' connections with blue coastal space, which was a key landscape for participants’ experiences in sport and leisure. The second theme identified highlights the complex and nuanced social culture of SLS sport. The final theme revealed the gender discourses around key topics such as embodiment, experiences of motherhood, inclusion, and marginalisation. This research explores the complex ways in which women navigate societal expectations around their bodies, their time, and what it means to be a female athlete.

year: 2022

title: Creating lift versus building the base: Current trends in marketing dynamics

authors: Leeflang, Peter S.H.

subjects: marketing dynamics

abstract: Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or to utilize these dynamics. The field of marketing dynamics aims at modeling the effects of marketing actions and policies on short-term performance (“lift”) and on long-term performance (“base”). One of the core questions within this field is: “How do marketing efforts affect outcome metrics such as revenues, profits, or shareholder value over time?” Developments in statistical modeling and new data sources allow marketing scientists to provide increasingly comprehensive answers to this question. We present an outlook on developments in modeling marketing dynamics and specify research directions.

text: Creating lift versus building the base: Current trends in marketing dynamics Markets are dynamic by nature, and marketing efforts can be directed to stimulate, reduce, or to utilize these dynamics. The field of marketing dynamics aims at modeling the effects of marketing actions and policies on short-term performance (“lift”) and on long-term performance (“base”). One of the core questions within this field is: “How do marketing efforts affect outcome metrics such as revenues, profits, or shareholder value over time?” Developments in statistical modeling and new data sources allow marketing scientists to provide increasingly comprehensive answers to this question. We present an outlook on developments in modeling marketing dynamics and specify research directions.

year: 2009

title: End-user informed demographic projections for Hamilton up to 2041

authors: Cameron, Michael Patrick

subjects: cohort component model

abstract: This report provides a set of projections of the population of Hamilton City and the larger Hamilton Zone. The projections have been calculated by means of the cohort component model. The projections can be considered alongside official Statistics New Zealand projections, but differ from the latter in terms of assumptions made about net migration. These assumptions constitute a number of scenarios that were informed by the Hamilton City Council and local consultations. These scenarios are linked to the potential impact of a number of economic development activities. The report also contains projections of the number of households, the labour force and two ethnic groups: Māori and New Zealand Europeans. In addition, a dwellings-based methodology is used to produce small area (Census Area Unit) projections. Across the scenarios, Hamilton City’s projected population growth over the next two decades ranges from 13.8 percent to 36.0 percent. This is between 1.5 to 12.2 percentage points higher than the corresponding projected national growth.

text: End-user informed demographic projections for Hamilton up to 2041 This report provides a set of projections of the population of Hamilton City and the larger Hamilton Zone. The projections have been calculated by means of the cohort component model. The projections can be considered alongside official Statistics New Zealand projections, but differ from the latter in terms of assumptions made about net migration. These assumptions constitute a number of scenarios that were informed by the Hamilton City Council and local consultations. These scenarios are linked to the potential impact of a number of economic development activities. The report also contains projections of the number of households, the labour force and two ethnic groups: Māori and New Zealand Europeans. In addition, a dwellings-based methodology is used to produce small area (Census Area Unit) projections. Across the scenarios, Hamilton City’s projected population growth over the next two decades ranges from 13.8 percent to 36.0 percent. This is between 1.5 to 12.2 percentage points higher than the corresponding projected national growth.

year: 2007-12