title: The political economy of employment relationships in New Zealand

authors: Cullinane, Joanna

abstract: This thesis investigates the nature of employment relationships in New Zealand. The analysis is based on the assertion that much of the 'established wisdom' about employment relationships in New Zealand workplaces is not accurate and that this lack of accuracy obscures the true nature of New Zealand's political economy. In the course of its analysis, the thesis utilises a radical humanist methodology, which highlights the nature of employment relationships and their role in New Zealand's political economy. The methodological framework is Marxist, and specifically incorporated labour process theory, French Regulation analysis, and Gramscian andDurkheimian analysis. The framework is termed 'middle range' because reflects a deliberate attempt to combine high and low order theory about employment relationships. 
Arising from analysis of literature and primary research results, the thesis concludes that employment relationships are instrumental in the formation of social ideologies and hegemonies and alliances necessary to sustain new manifestations of political economy. However, employment relationships themselves are shaped by academic families of disciplines that reflect the wider structured antagonism that is inherent in capitalism. However, core finding in the thesis is that although the academic disciplines are inextricably linked with the nature of employment relationships in New Zealand, caution must be exercised when this link is utilised. This is because the primary research indicated that the established views in the literature about the operation of certain academic disciplines did not closely match the reality of practice in New Zealand workplaces. Therefore, the assumed nature of employment relationships that might be thought to arise out of such literature cannot be relied upon to be entirely accurate. 
This finding of a lack of congruence between the established view in the literature and the actual practices in New Zealand workplaces might potentially cause dismay, but its explanation actually provides the kernel to the new knowledge this thesis adds. The lack of congruence simply indicates that the uniqueness of New Zealand's of political economy has bred a unique set of employment relationships.

text: The political economy of employment relationships in New Zealand This thesis investigates the nature of employment relationships in New Zealand. The analysis is based on the assertion that much of the 'established wisdom' about employment relationships in New Zealand workplaces is not accurate and that this lack of accuracy obscures the true nature of New Zealand's political economy. In the course of its analysis, the thesis utilises a radical humanist methodology, which highlights the nature of employment relationships and their role in New Zealand's political economy. The methodological framework is Marxist, and specifically incorporated labour process theory, French Regulation analysis, and Gramscian andDurkheimian analysis. The framework is termed 'middle range' because reflects a deliberate attempt to combine high and low order theory about employment relationships. 
Arising from analysis of literature and primary research results, the thesis concludes that employment relationships are instrumental in the formation of social ideologies and hegemonies and alliances necessary to sustain new manifestations of political economy. However, employment relationships themselves are shaped by academic families of disciplines that reflect the wider structured antagonism that is inherent in capitalism. However, core finding in the thesis is that although the academic disciplines are inextricably linked with the nature of employment relationships in New Zealand, caution must be exercised when this link is utilised. This is because the primary research indicated that the established views in the literature about the operation of certain academic disciplines did not closely match the reality of practice in New Zealand workplaces. Therefore, the assumed nature of employment relationships that might be thought to arise out of such literature cannot be relied upon to be entirely accurate. 
This finding of a lack of congruence between the established view in the literature and the actual practices in New Zealand workplaces might potentially cause dismay, but its explanation actually provides the kernel to the new knowledge this thesis adds. The lack of congruence simply indicates that the uniqueness of New Zealand's of political economy has bred a unique set of employment relationships.

year: 2003

title: The double-edged sword of foreign brand names for companies from emerging countries

authors: Melnyk, Valentyna

subjects: Foreign branding

abstract: Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

text: The double-edged sword of foreign brand names for companies from emerging countries Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

year: 2012

title: Te mōhiotangaora: Within the knowing healing begins

authors: Witehira, Tracey Moana

abstract: This thesis investigates the intersection of the colonized self and the Māori self, examining how these dual identities coexist within the same physical, mental, and spiritual space. Grounded in Māori ontology and wellness (Durie, 1998), the study uses an interdisciplinary approach that combines academic analysis, creative writing, pūrākau  (Lee, 2009), journal reflections, and artistic practice to explore two distinct ways of knowing that operate within this duality.
In this academic study, the colonized self is defined as a Māori woman shaped and constrained by the effects of colonization (Gemmell, 2013: Mikaere, 2003). Conversely, the Māori self represents the awakened Wahine Māori who has embraced mātauranga  Māori. She actively learns, embodies, practices, and lives Māori values and traditions as part of her everyday life. However, the Wahine Māori is not entirely free from the ongoing impacts of colonization, given the long history of conflict between Māori and European peoples in Aotearoa.  The colonization of New Zealand, marked by the signing of the Treaty of Waitangi in 1840, resulted in the systematic loss of cultural markers central to Māori identity (Jackson, 1998, 1995; Walker, 1990). Furthermore, government policies have contributed to the marginalization of Māori culture in areas such as family, education, religion, and loss of language (Pihama, 2001; Smith, 1999).
Through this creative practice research, the practice of raranga whatu is explored using both traditional and contemporary techniques, contributing to the development of mātauranga Māori art forms (Campbell, 2019; Smith, 2019). This study examines how the process of weaving supports one woman’s journey of reclaiming and empowering her Indigenous identity. Whatu raranga serves as a transformative practice, embodying the duality of the self within a uniquely Māori space of being. Within a Kaupapa Māori framework, the process of restoring cultural connections has supported the reawakening of Mana Wahine identity and the reclamation of Māori spaces, as recognized and embodied by kairaranga  (Campbell, 2019; Pere, 1991; H. Smith, 2019; Yates-Smith, 1980).

text: Te mōhiotangaora: Within the knowing healing begins This thesis investigates the intersection of the colonized self and the Māori self, examining how these dual identities coexist within the same physical, mental, and spiritual space. Grounded in Māori ontology and wellness (Durie, 1998), the study uses an interdisciplinary approach that combines academic analysis, creative writing, pūrākau  (Lee, 2009), journal reflections, and artistic practice to explore two distinct ways of knowing that operate within this duality.
In this academic study, the colonized self is defined as a Māori woman shaped and constrained by the effects of colonization (Gemmell, 2013: Mikaere, 2003). Conversely, the Māori self represents the awakened Wahine Māori who has embraced mātauranga  Māori. She actively learns, embodies, practices, and lives Māori values and traditions as part of her everyday life. However, the Wahine Māori is not entirely free from the ongoing impacts of colonization, given the long history of conflict between Māori and European peoples in Aotearoa.  The colonization of New Zealand, marked by the signing of the Treaty of Waitangi in 1840, resulted in the systematic loss of cultural markers central to Māori identity (Jackson, 1998, 1995; Walker, 1990). Furthermore, government policies have contributed to the marginalization of Māori culture in areas such as family, education, religion, and loss of language (Pihama, 2001; Smith, 1999).
Through this creative practice research, the practice of raranga whatu is explored using both traditional and contemporary techniques, contributing to the development of mātauranga Māori art forms (Campbell, 2019; Smith, 2019). This study examines how the process of weaving supports one woman’s journey of reclaiming and empowering her Indigenous identity. Whatu raranga serves as a transformative practice, embodying the duality of the self within a uniquely Māori space of being. Within a Kaupapa Māori framework, the process of restoring cultural connections has supported the reawakening of Mana Wahine identity and the reclamation of Māori spaces, as recognized and embodied by kairaranga  (Campbell, 2019; Pere, 1991; H. Smith, 2019; Yates-Smith, 1980).

year: 2025-01