title: (Ad)dressing pregnant bodies in New Zealand: Clothing, fashion, subjectives and spatialities

authors: Longhurst, Robyn

abstract: The article examines the ways in which pregnant women in the West use clothing as a means of constructing a range of complex and seemingly contradictory gendered subjectivities in public spaces. The article draws on interview data collected from 19 first-time pregnant women in Hamilton, New Zealand. These women were asked about maternity wear, body image, fashion, activities they had continued, reduced or stopped during pregnancy, and the places/spaces they occupied during pregnancy. The article focuses on four different 'looks' and subjectivities that pregnant women in this research tried on: the thrifty, self-sacrificing mother to be; the sexy, proud pregnant woman; the growing woman who fears her body will be read as fat; and the pregnant professional. For first time pregnant women making the transition to motherhood clothing the body can be a complex act. What women wear during pregnancy speaks volumes about their subjectivities - what they reveal, what they conceal, what images they create, for whom and where.

text: (Ad)dressing pregnant bodies in New Zealand: Clothing, fashion, subjectives and spatialities The article examines the ways in which pregnant women in the West use clothing as a means of constructing a range of complex and seemingly contradictory gendered subjectivities in public spaces. The article draws on interview data collected from 19 first-time pregnant women in Hamilton, New Zealand. These women were asked about maternity wear, body image, fashion, activities they had continued, reduced or stopped during pregnancy, and the places/spaces they occupied during pregnancy. The article focuses on four different 'looks' and subjectivities that pregnant women in this research tried on: the thrifty, self-sacrificing mother to be; the sexy, proud pregnant woman; the growing woman who fears her body will be read as fat; and the pregnant professional. For first time pregnant women making the transition to motherhood clothing the body can be a complex act. What women wear during pregnancy speaks volumes about their subjectivities - what they reveal, what they conceal, what images they create, for whom and where.

year: 2005-01-01

title: The impact of country-of-origin information on consumer perception of environment-friendly characteristics

authors: Cicia, Gianni

subjects: competitiveness strategies

abstract: The intense process of internationalization of the food market is giving rise to new competitive scenarios. Growing market shares on the part of new export countries, along with other consumer and retail issues, impose different marketing policies for agri-food products. In particular, greater consumer awareness of environmental and health issues is changing the structure of demand for fresh products. In the past, the country of origin and a good quality/price ratio were the main strategic strengths for gaining and maintaining international market shares. Nowadays, market shares are gained by moving towards new product attributes, namely environmental friendliness and food safety. This paper draws attention to new, more successful marketing strategies. The case study is the German cherry tomato market. Our analysis of German consumer preferences on stated choice data produces interesting insights. Product attributes related to the environment are found to be relevant to forming consumer preferences. As these are termed "faith" attributes, we speculate that German consumers refer to product origin country as a proxy of its environmental aspects. Two separate competitive segments emerge, one with a higher level of environmental quality, namely Germany and Italy, and the other comprising Turkey, Spain, France and Holland.

text: The impact of country-of-origin information on consumer perception of environment-friendly characteristics The intense process of internationalization of the food market is giving rise to new competitive scenarios. Growing market shares on the part of new export countries, along with other consumer and retail issues, impose different marketing policies for agri-food products. In particular, greater consumer awareness of environmental and health issues is changing the structure of demand for fresh products. In the past, the country of origin and a good quality/price ratio were the main strategic strengths for gaining and maintaining international market shares. Nowadays, market shares are gained by moving towards new product attributes, namely environmental friendliness and food safety. This paper draws attention to new, more successful marketing strategies. The case study is the German cherry tomato market. Our analysis of German consumer preferences on stated choice data produces interesting insights. Product attributes related to the environment are found to be relevant to forming consumer preferences. As these are termed "faith" attributes, we speculate that German consumers refer to product origin country as a proxy of its environmental aspects. Two separate competitive segments emerge, one with a higher level of environmental quality, namely Germany and Italy, and the other comprising Turkey, Spain, France and Holland.

year: 2011

title: Kōauau auē, e auau tō au e! The Kōauau in Te Ao Māori.

authors: Komene, Jo'el

subjects: Kōauau

abstract: In recent years there has been a revival of interest in traditional Māori musical instruments, including the kōauau. This thesis studies kōauau informed by a Māori framework, giving weight to traditional Māori knowledge and practices, emphasizing the spiritual dimensions of the instrument in its origins and its functions. The thesis defines the kōauau and how it is distinct from other taonga pūoro in its physical characteristics. It then presents the traditions associated with the kōauau which link its origins to the atua and their natural world, especially Raukatauri, together with other traditions from many rohe throughout Aotearoa.  The thesis describes the traditional tools and methods of construction, the role of atua in the construction process, materials used for kōauau, how they were embellished, and their use as adornments. The techniques for playing kōauau are analyzed, and there is a discussion of the occasions on which kōauau were played, and the purposes of performing on kōauau. The thesis also presents the texts of several traditional waiata kōauau. A number of traditional kōauau in storage at the Auckland Museum were able to be examined to confirm and extend documentary evidence about materials, construction methods, and embellishment. The discussion also comments on the quot;voicesquot; for those kōauau in the museum collection that could be sounded. The decline in kōauau performance during the twentieth century is outlined, and there is a summary of successful efforts in the later twentieth century to revive taonga pūoro, including kōauau. The thesis brings together in concise form much scattered information so that current and future performers with kōauau are able to give full consideration to its place in te ao Māori.

text: Kōauau auē, e auau tō au e! The Kōauau in Te Ao Māori. In recent years there has been a revival of interest in traditional Māori musical instruments, including the kōauau. This thesis studies kōauau informed by a Māori framework, giving weight to traditional Māori knowledge and practices, emphasizing the spiritual dimensions of the instrument in its origins and its functions. The thesis defines the kōauau and how it is distinct from other taonga pūoro in its physical characteristics. It then presents the traditions associated with the kōauau which link its origins to the atua and their natural world, especially Raukatauri, together with other traditions from many rohe throughout Aotearoa.  The thesis describes the traditional tools and methods of construction, the role of atua in the construction process, materials used for kōauau, how they were embellished, and their use as adornments. The techniques for playing kōauau are analyzed, and there is a discussion of the occasions on which kōauau were played, and the purposes of performing on kōauau. The thesis also presents the texts of several traditional waiata kōauau. A number of traditional kōauau in storage at the Auckland Museum were able to be examined to confirm and extend documentary evidence about materials, construction methods, and embellishment. The discussion also comments on the quot;voicesquot; for those kōauau in the museum collection that could be sounded. The decline in kōauau performance during the twentieth century is outlined, and there is a summary of successful efforts in the later twentieth century to revive taonga pūoro, including kōauau. The thesis brings together in concise form much scattered information so that current and future performers with kōauau are able to give full consideration to its place in te ao Māori.

year: 2009