title: The Pepsi‐Jenner disaster: Translation and collaboration in global image markets

authors: Isaacs, Bronwyn

abstract: In April 2017, Pepsi released a video commercial featuring the American celebrity Kendall Jenner that rapidly ballooned into a pop culture moment with international import. The infamous commercial begins with a soft rock backing track and a young man playing the cello against an unspecified city skyline. The next scene is a clean-cut, multi-ethnic crowd of marching young people. Smiling and fist-pumping under their fedora hats and headscarves, the students are waving signs with slogans including ‘Join the conversation’ and ‘Peace’. As the music crescendos, the students face off in front of a silent line of police. A smiling Jenner then places a can of Pepsi in the muscled hands of a young male officer dressed in an American-style police uniform. A moment of shock. Silence. Then, inexplicably, the protesters burst forth in cheers and dancing.

text: The Pepsi‐Jenner disaster: Translation and collaboration in global image markets In April 2017, Pepsi released a video commercial featuring the American celebrity Kendall Jenner that rapidly ballooned into a pop culture moment with international import. The infamous commercial begins with a soft rock backing track and a young man playing the cello against an unspecified city skyline. The next scene is a clean-cut, multi-ethnic crowd of marching young people. Smiling and fist-pumping under their fedora hats and headscarves, the students are waving signs with slogans including ‘Join the conversation’ and ‘Peace’. As the music crescendos, the students face off in front of a silent line of police. A smiling Jenner then places a can of Pepsi in the muscled hands of a young male officer dressed in an American-style police uniform. A moment of shock. Silence. Then, inexplicably, the protesters burst forth in cheers and dancing.

year: 2022-06

title: Supercapacitor-based pulse generator with waveform adjustment capability for small animal transcranial magnetic stimulation

authors: Raju, Soniya

subjects: Pulse circuits

abstract: In transcranial magnetic stimulation (TMS), pulsed magnetic fields are applied to the brain, typically requiring high-power stimulators with high voltages and low series impedance. TMS pulse generators for small animal coils, are underexplored, with limited dedicated circuits and simulation models. Here, we present a new design for a high-power TMS pulse generator for small animals, utilizing a pre-charged supercapacitor that is sufficient to produce repeated pulses for TMS applications without the need for recharging. This approach eliminates the need for expensive high-voltage components and a high-voltage power supply. In this paper, we detail the design approach and basic block diagrams of a supercapacitor (SC) based TMS pulse generator, along with its experimental results. The findings indicate that the new circuit enables a complete test using just a single charge of an SC module. The proposed circuit functions as a versatile pulse-shaping device, where the MOSFET is treated as a dynamically varying resistor element rather than a traditional switch; allowing pulse parameter variations. We analyze a novel circuit for generating and controlling TMS pulses in small animal coils, and demonstrate its effectiveness through experimental results.

text: Supercapacitor-based pulse generator with waveform adjustment capability for small animal transcranial magnetic stimulation In transcranial magnetic stimulation (TMS), pulsed magnetic fields are applied to the brain, typically requiring high-power stimulators with high voltages and low series impedance. TMS pulse generators for small animal coils, are underexplored, with limited dedicated circuits and simulation models. Here, we present a new design for a high-power TMS pulse generator for small animals, utilizing a pre-charged supercapacitor that is sufficient to produce repeated pulses for TMS applications without the need for recharging. This approach eliminates the need for expensive high-voltage components and a high-voltage power supply. In this paper, we detail the design approach and basic block diagrams of a supercapacitor (SC) based TMS pulse generator, along with its experimental results. The findings indicate that the new circuit enables a complete test using just a single charge of an SC module. The proposed circuit functions as a versatile pulse-shaping device, where the MOSFET is treated as a dynamically varying resistor element rather than a traditional switch; allowing pulse parameter variations. We analyze a novel circuit for generating and controlling TMS pulses in small animal coils, and demonstrate its effectiveness through experimental results.

year: 2024

title: The adaptation of cognitive behavioural therapy for adult Maori clients with depression: A pilot study

authors: Bennett, Simon T.

subjects: Maori

abstract: A semistructured cognitive behavioural therapy (CBT) programme for depression was adapted for use with Maori adult clients with depression. Adaptations were developed in consultation with an advisory group consisting of Maori clinical psychologists and kaumatua with experience working in mental health services. The programme was piloted with 2 participants who were clients of a Maori mental health service. The programme builds on a more traditional CBT treatment programme by integrating concepts such as whakatauki, whanaungatanga, whanau involvement, and whakapapa into the therapeutic context. Despite limitations the results demonstrate considerable promise. Depressive symptoms increased substantially in both cases and both clients reflected positively on the adaptations incorporated into therapy.

text: The adaptation of cognitive behavioural therapy for adult Maori clients with depression: A pilot study A semistructured cognitive behavioural therapy (CBT) programme for depression was adapted for use with Maori adult clients with depression. Adaptations were developed in consultation with an advisory group consisting of Maori clinical psychologists and kaumatua with experience working in mental health services. The programme was piloted with 2 participants who were clients of a Maori mental health service. The programme builds on a more traditional CBT treatment programme by integrating concepts such as whakatauki, whanaungatanga, whanau involvement, and whakapapa into the therapeutic context. Despite limitations the results demonstrate considerable promise. Depressive symptoms increased substantially in both cases and both clients reflected positively on the adaptations incorporated into therapy.

year: 2008