title: Māori language resources and Māori initiatives for teaching and learning te reo Māori

authors: Greensill, Hineitimoana

abstract: As the most southerly member of the Polynesian languages, a sub-group of the widespread Austronesian language family (Harlow, 2007), te reo Māori has been the subject of substantial analysis, documentation, and analyses of its structure since first contact with Captain Cook in 1769 (Whaanga & Greensill, 2014). The history, trials and tribulations of te reo Māori in Aotearoa have been well documented (see, for example, Reedy, 2000; Spolsky, 2005; Waitangi Tribunal, 1986, 2011). The various reasons for the language’s decline has been an area of ongoing debate and critique by academics, researchers, linguists, language activists, parliamentarians and Māori in recent times (see, for example, Bauer, 2008; Benton, 2015; Higgins, Rewi, & Olsen-Reeder, 2014; Rata, 2007; Winitana, 2011).

text: Māori language resources and Māori initiatives for teaching and learning te reo Māori As the most southerly member of the Polynesian languages, a sub-group of the widespread Austronesian language family (Harlow, 2007), te reo Māori has been the subject of substantial analysis, documentation, and analyses of its structure since first contact with Captain Cook in 1769 (Whaanga & Greensill, 2014). The history, trials and tribulations of te reo Māori in Aotearoa have been well documented (see, for example, Reedy, 2000; Spolsky, 2005; Waitangi Tribunal, 1986, 2011). The various reasons for the language’s decline has been an area of ongoing debate and critique by academics, researchers, linguists, language activists, parliamentarians and Māori in recent times (see, for example, Bauer, 2008; Benton, 2015; Higgins, Rewi, & Olsen-Reeder, 2014; Rata, 2007; Winitana, 2011).

year: 2017

title: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future

authors: Antric, Tim

subjects: Social marketing

abstract: Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

text: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

year: 2021

title: Eutrophication effects on stream macrophytes

authors: Skovsholt, Louis Johansen

abstract: Macrophytes are large, autotrophic organisms residing in aquatic environments. In streams they play important roles as substrate, shelter, and food for higher trophic levels, alter water movements and perform biochemical transformations. Unfortunately, macrophyte diversity worldwide is under threat from multiple anthropogenic factors. Eutrophication, the process of nutrient enrichment following land use intensification, is a major driver of negative stream ecosystem change, often in combination with other anthropogenic pressures such as deforestation and introduction of non-native species. The current paradigm of macrophyte response to eutrophication notes the importance of the hydrological setting and substrate type, but always encompasses modification to competitive interactions between macrophyte growth forms as nutrient concentrations become less limiting and competition for light increases. However, details of the responses of macrophytes to increased nutrient inputs under multiple stressor environments are complex and still warrant investigation if effective guidance on macrophyte management is to be developed.
In this thesis, I have addressed questions related to nutrient concentrations at which macrophytes start to accrue excessive biomass, how this relates to community shifts, what these community shifts look like and how they may be modulated by other variables. Specifically, I have used a mix of field observations and mesocosm experiments to: 
i)	investigate differences in community composition of macrophyte communities in streams along a eutrophication gradient. 
ii)	experimentally explore how external nutrient concentrations affect internal nutrient status, and consequently the growth, morphology, and photosynthesis of stream macrophytes across a range of irradiances.
iii)	investigate if these responses lead to differences in competitive outcomes between species in mixed cultures. 
To investigate relationships between eutrophication and macrophytes in streams in Aotearoa New Zealand, I surveyed 30 lowland streams on the country’s North Island, focusing on the Waikato region. I targeted sites with as few confounding factors as possible by using existing stream classification data to select reaches in each stream that had low slope, were unshaded, and a discharge of around 1 m3 s-1. From those meeting these criteria I used a pre-existing, land-use based nutrient yield model to selected streams expected to provide a range of nutrient concentration. At each site I sampled nutrients (N and P) in water and sediment and analyzed the dominant macrophyte species for internal N and P content. I quantified community structure on five transects across each stream.
To explore links between environment and macrophytes I combined stream descriptors from national datasets in combination with the macrophyte community data and a list of trait scores of the encountered species in a RLQ multivariate analysis. The results showed a gradient in macrophyte community structure, a striking feature of which was the change in percentage of non-native species in the streams: eutrophic streams have almost no native species present. Additionally, many nutrient enriched streams were heavily clogged by macrophyte biomass, with species showing traits related to high performance and effective dispersal. A subsidiary gradient in the RLQ analysis, driven by nitrate and sediment phosphorous, saw a high presence of emergent species in eutrophic streams. This can be because the emergent species have a high nitrogen use efficiency compared to submerged species and can deal with a high turbidity by growing out of the water. A second subsidiary gradient, driven by water column phosphorous, correlated with eutrophic streams having a high degree of submerged non-native species; Ceratophyllum demersum, Egeria densa, Lagarosiphon major, and Elodea canadensis, all species that disperse primarily through fragmentation and can utilize bicarbonate as a carbon source. Phosphorous and carbon availability probably is a major driver for the presence of these species in these streams. 
To test inferences made from observational field investigations, growth, morphological, and photosynthetic responses to different levels of nutrient concentration were investigated in a new experimental mesocosm setup. The system comprised four flumes fed by local groundwater stripped of ions by a reverse osmosis system, then dosed with major ions, macro- and micronutrient elements in controlled amounts to ensure finely controlled growth conditions. 
The first experiment addressed hypotheses around the impact of nitrate concentration on growth of two pondweed species common to Aotearoa New Zealand, Potamogeton crispus and P. ochreatus, and possible interactions between nutrient and irradiance. Four nutrient concentrations (control ~0 µg NO3—N L-1, low ~20 µg NO3—N L-1, medium ~250 µg NO3—N L-1, and, high ~5000 µg NO3—N L-1) were combined with four light levels (67.7, 44.5, 30.9, and 7.8 mol photons m-2 d1) in a full factorial design. I measured internal nitrogen (N) and carbon (C) content, growth rates, and morphology and used pulse amplitude modulated fluorometry to make photosynthesis-irradiance curves. The four external nutrient concentrations gave rise to two distinct groupings of plants based on their final internal nutrient content: a high-N group (2-4 % N) from high and medium nitrate treatments and a low-N group (~1 % N) from the low and control nitrate treatments. High-N plants of both species had faster growth rates and grew wider and taller than the low-N plants, but P. crispus grew widest and branched more, especially at high light levels. Low light availability negated any significant difference between N groups and, notably, low-N individuals of P. ochreatus performed better in this treatment than those of P. crispus. In general, the native P. ochreatus performed better than the non-native P. crispus under low nutrient stress, and the latter was best at high light and high nutrients. The results suggest that P. crispus has a great proliferation potential in eutrophic areas, and that lowering resource levels can help manage not only macrophyte proliferation, but also invasive species. A potential competitive advantage can be inferred for P crispus in eutrophic, well-lit waters.
The second mesocosm experiment investigated competitive interactions between the non-native and native pondweed. Four nutrient treatments were again used (0, 40, 120, and 400 µg NO3—N L-1), combined with two light treatments (18 and 3 mol photons m-2 d-1) in a full factorial design. In each treatment I compared growth of each species when plated in monoculture and mixed culture pots. For each replicate, growth rate and morphological traits (main stem length, lateral spread, branching degree, and root length) were measured. Neither species performed differently in mixed- or mono-specific cultures, indicating no inter-specific interactions under the experimental conditions. Rather, in mixed culture plots the outcome, in terms of growth differentials between taxa, reflected the responses of each species to the treatment. Increasing irradiance tended to result in P. crispus outperforming P. ochreatus, while increasing nutrient levels shifted allowed P. ochreatus to outperform P. ochreatus, particularly at low irradiance. Based on the results of this study, there is no direct short term competitive suppression of either species by the other, but differences in trait expression at different resource levels/combinations might still lead to competitive exclusion in a more natural setting. 
In this thesis I have shown that macrophytes respond to increases in external nutrient level by taking up more nutrients, increasing growth and expressing morphological plasticity. This is species dependent, however, and it is these differences in the ability to respond that appear to shape the macrophyte communities in streams. Streams with high light and nutrient supplies are susceptible to high accrual of biomass by a subset of responsive species that may ultimately end up being the only species present in these streams. I found that the eutrophication threshold for nitrogen is quite low, below 250 µg NO3-N L 1. Macrophyte growth was evident at nitrate concentrations only seen in quite pristine streams and several nutrient species seem to determine community compositions in streams. Thus, management actions for the protection of stream ecosystems would benefit from managing resource levels in general rather than focusing on a specific stressor.

text: Eutrophication effects on stream macrophytes Macrophytes are large, autotrophic organisms residing in aquatic environments. In streams they play important roles as substrate, shelter, and food for higher trophic levels, alter water movements and perform biochemical transformations. Unfortunately, macrophyte diversity worldwide is under threat from multiple anthropogenic factors. Eutrophication, the process of nutrient enrichment following land use intensification, is a major driver of negative stream ecosystem change, often in combination with other anthropogenic pressures such as deforestation and introduction of non-native species. The current paradigm of macrophyte response to eutrophication notes the importance of the hydrological setting and substrate type, but always encompasses modification to competitive interactions between macrophyte growth forms as nutrient concentrations become less limiting and competition for light increases. However, details of the responses of macrophytes to increased nutrient inputs under multiple stressor environments are complex and still warrant investigation if effective guidance on macrophyte management is to be developed.
In this thesis, I have addressed questions related to nutrient concentrations at which macrophytes start to accrue excessive biomass, how this relates to community shifts, what these community shifts look like and how they may be modulated by other variables. Specifically, I have used a mix of field observations and mesocosm experiments to: 
i)	investigate differences in community composition of macrophyte communities in streams along a eutrophication gradient. 
ii)	experimentally explore how external nutrient concentrations affect internal nutrient status, and consequently the growth, morphology, and photosynthesis of stream macrophytes across a range of irradiances.
iii)	investigate if these responses lead to differences in competitive outcomes between species in mixed cultures. 
To investigate relationships between eutrophication and macrophytes in streams in Aotearoa New Zealand, I surveyed 30 lowland streams on the country’s North Island, focusing on the Waikato region. I targeted sites with as few confounding factors as possible by using existing stream classification data to select reaches in each stream that had low slope, were unshaded, and a discharge of around 1 m3 s-1. From those meeting these criteria I used a pre-existing, land-use based nutrient yield model to selected streams expected to provide a range of nutrient concentration. At each site I sampled nutrients (N and P) in water and sediment and analyzed the dominant macrophyte species for internal N and P content. I quantified community structure on five transects across each stream.
To explore links between environment and macrophytes I combined stream descriptors from national datasets in combination with the macrophyte community data and a list of trait scores of the encountered species in a RLQ multivariate analysis. The results showed a gradient in macrophyte community structure, a striking feature of which was the change in percentage of non-native species in the streams: eutrophic streams have almost no native species present. Additionally, many nutrient enriched streams were heavily clogged by macrophyte biomass, with species showing traits related to high performance and effective dispersal. A subsidiary gradient in the RLQ analysis, driven by nitrate and sediment phosphorous, saw a high presence of emergent species in eutrophic streams. This can be because the emergent species have a high nitrogen use efficiency compared to submerged species and can deal with a high turbidity by growing out of the water. A second subsidiary gradient, driven by water column phosphorous, correlated with eutrophic streams having a high degree of submerged non-native species; Ceratophyllum demersum, Egeria densa, Lagarosiphon major, and Elodea canadensis, all species that disperse primarily through fragmentation and can utilize bicarbonate as a carbon source. Phosphorous and carbon availability probably is a major driver for the presence of these species in these streams. 
To test inferences made from observational field investigations, growth, morphological, and photosynthetic responses to different levels of nutrient concentration were investigated in a new experimental mesocosm setup. The system comprised four flumes fed by local groundwater stripped of ions by a reverse osmosis system, then dosed with major ions, macro- and micronutrient elements in controlled amounts to ensure finely controlled growth conditions. 
The first experiment addressed hypotheses around the impact of nitrate concentration on growth of two pondweed species common to Aotearoa New Zealand, Potamogeton crispus and P. ochreatus, and possible interactions between nutrient and irradiance. Four nutrient concentrations (control ~0 µg NO3—N L-1, low ~20 µg NO3—N L-1, medium ~250 µg NO3—N L-1, and, high ~5000 µg NO3—N L-1) were combined with four light levels (67.7, 44.5, 30.9, and 7.8 mol photons m-2 d1) in a full factorial design. I measured internal nitrogen (N) and carbon (C) content, growth rates, and morphology and used pulse amplitude modulated fluorometry to make photosynthesis-irradiance curves. The four external nutrient concentrations gave rise to two distinct groupings of plants based on their final internal nutrient content: a high-N group (2-4 % N) from high and medium nitrate treatments and a low-N group (~1 % N) from the low and control nitrate treatments. High-N plants of both species had faster growth rates and grew wider and taller than the low-N plants, but P. crispus grew widest and branched more, especially at high light levels. Low light availability negated any significant difference between N groups and, notably, low-N individuals of P. ochreatus performed better in this treatment than those of P. crispus. In general, the native P. ochreatus performed better than the non-native P. crispus under low nutrient stress, and the latter was best at high light and high nutrients. The results suggest that P. crispus has a great proliferation potential in eutrophic areas, and that lowering resource levels can help manage not only macrophyte proliferation, but also invasive species. A potential competitive advantage can be inferred for P crispus in eutrophic, well-lit waters.
The second mesocosm experiment investigated competitive interactions between the non-native and native pondweed. Four nutrient treatments were again used (0, 40, 120, and 400 µg NO3—N L-1), combined with two light treatments (18 and 3 mol photons m-2 d-1) in a full factorial design. In each treatment I compared growth of each species when plated in monoculture and mixed culture pots. For each replicate, growth rate and morphological traits (main stem length, lateral spread, branching degree, and root length) were measured. Neither species performed differently in mixed- or mono-specific cultures, indicating no inter-specific interactions under the experimental conditions. Rather, in mixed culture plots the outcome, in terms of growth differentials between taxa, reflected the responses of each species to the treatment. Increasing irradiance tended to result in P. crispus outperforming P. ochreatus, while increasing nutrient levels shifted allowed P. ochreatus to outperform P. ochreatus, particularly at low irradiance. Based on the results of this study, there is no direct short term competitive suppression of either species by the other, but differences in trait expression at different resource levels/combinations might still lead to competitive exclusion in a more natural setting. 
In this thesis I have shown that macrophytes respond to increases in external nutrient level by taking up more nutrients, increasing growth and expressing morphological plasticity. This is species dependent, however, and it is these differences in the ability to respond that appear to shape the macrophyte communities in streams. Streams with high light and nutrient supplies are susceptible to high accrual of biomass by a subset of responsive species that may ultimately end up being the only species present in these streams. I found that the eutrophication threshold for nitrogen is quite low, below 250 µg NO3-N L 1. Macrophyte growth was evident at nitrate concentrations only seen in quite pristine streams and several nutrient species seem to determine community compositions in streams. Thus, management actions for the protection of stream ecosystems would benefit from managing resource levels in general rather than focusing on a specific stressor.

year: 2024-07-10