title: Creativity awards: Great expectations?

authors: Kilgour, A. Mark

abstract: Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency executives were selected to assess their own campaigns in terms of originality and strategy, and were also queried about whether those campaigns would win creativity, and effectiveness, awards. Findings show that the campaigns deemed worthy of creativity award recognition are usually highly original. Yet, most award-winning work is rarely regarded as being highly strategic. The results indicate that this originality bias contained in award-winning advertisements may limit their usefulness as proxy measures of creativity. Although the originality aspect of creativity is reflected, strategy and appropriateness are not adequately, nor proportionately considered. Implications for the use of creativity awards by researchers, as well as managerial issues, are discussed.

text: Creativity awards: Great expectations? Given the creativity inherent in advertising, one useful measure of creativity may be the advertising creativity award. Although creativity awards have been used by academics, agencies, and clients as indicators of exemplary creative work, there is surprisingly little research as to what creative elements they actually represent. Senior agency executives were selected to assess their own campaigns in terms of originality and strategy, and were also queried about whether those campaigns would win creativity, and effectiveness, awards. Findings show that the campaigns deemed worthy of creativity award recognition are usually highly original. Yet, most award-winning work is rarely regarded as being highly strategic. The results indicate that this originality bias contained in award-winning advertisements may limit their usefulness as proxy measures of creativity. Although the originality aspect of creativity is reflected, strategy and appropriateness are not adequately, nor proportionately considered. Implications for the use of creativity awards by researchers, as well as managerial issues, are discussed.

year: 2013

title: Pyroclastic deposits and volcanic history of Mayor Island

authors: Buck, M.D.

subjects: pyroclastics

abstract: The emergent summit of Mayor Island, Bay of Plenty, New Zealand, is a peralkaline rhyolite volcano constructed by: a sequence of lava flows, the Tutaretare Rhyolite Formation(new); and pyroclastic deposits, the Oira Pyroclastite Formation (new). These 2 formations constitute the Mayor Island Group (new). The pyroclastic deposits mantle most of the outer slopes of the island, in places exceeding 100 m in thickness, and also occur interbedded with lava flows of the main cone. The pyroclastics have been informally assigned on the basis of their compositional, welding and textural, and sedimentary structural characteristics to one or other of 15 lithotypes which may be related to palrticular modes of eruption and emplacement, of both airfall (phreatic, phreatomagmatic, phreatoplinian, and plinian types) and pyroclastic flow (ignimbrite, nuee ardente, and base surge types) origins. A sixteenth lithotype comprises epiclastic deposits formed possibly by catastrophic overspill from an ancestral crater lake. Two new radiocarbon dates on logs from the pyroclastic deposits are recorded: (Wk105) 8000 ± 70 years B.P., and (Wk77) 6340 ± 190 years B.P. Recognition of the calcalkaline Rotoehu and possibly Rotoma Ashes on Mayor Island, together with the new radiocarbon dates, enables definition of 8 phases of major volcanic activity, each separated by relatively quiescent periods with erosion and paleosol formation. Volcanism commenced sometime prior to 42 000 years ago and has continued intermittently up to the eruption of the young dome lavas, possibly less than 1000 years ago. At present, only 1 Mayor Island-derived tephra has been identified on the mainland of the North Island, namely the Tuhua Tephra dated (Wk77) at source as 6340 ± 190 years B.P. However, the character and magnitude of several of the pyroclastic units on Mayor Island is such that recognition of other peralkaline tephras is anticipated in northern North Island. © 1981 Taylor & Francis Group, LLC.

text: Pyroclastic deposits and volcanic history of Mayor Island The emergent summit of Mayor Island, Bay of Plenty, New Zealand, is a peralkaline rhyolite volcano constructed by: a sequence of lava flows, the Tutaretare Rhyolite Formation(new); and pyroclastic deposits, the Oira Pyroclastite Formation (new). These 2 formations constitute the Mayor Island Group (new). The pyroclastic deposits mantle most of the outer slopes of the island, in places exceeding 100 m in thickness, and also occur interbedded with lava flows of the main cone. The pyroclastics have been informally assigned on the basis of their compositional, welding and textural, and sedimentary structural characteristics to one or other of 15 lithotypes which may be related to palrticular modes of eruption and emplacement, of both airfall (phreatic, phreatomagmatic, phreatoplinian, and plinian types) and pyroclastic flow (ignimbrite, nuee ardente, and base surge types) origins. A sixteenth lithotype comprises epiclastic deposits formed possibly by catastrophic overspill from an ancestral crater lake. Two new radiocarbon dates on logs from the pyroclastic deposits are recorded: (Wk105) 8000 ± 70 years B.P., and (Wk77) 6340 ± 190 years B.P. Recognition of the calcalkaline Rotoehu and possibly Rotoma Ashes on Mayor Island, together with the new radiocarbon dates, enables definition of 8 phases of major volcanic activity, each separated by relatively quiescent periods with erosion and paleosol formation. Volcanism commenced sometime prior to 42 000 years ago and has continued intermittently up to the eruption of the young dome lavas, possibly less than 1000 years ago. At present, only 1 Mayor Island-derived tephra has been identified on the mainland of the North Island, namely the Tuhua Tephra dated (Wk77) at source as 6340 ± 190 years B.P. However, the character and magnitude of several of the pyroclastic units on Mayor Island is such that recognition of other peralkaline tephras is anticipated in northern North Island. © 1981 Taylor & Francis Group, LLC.

year: 1981-07-01

title: Takitoru: creative practice toward the development of a trilingual dramaturgical kaupapa

authors: Lodge, Alexandra Rose Pittaway

subjects: theatre

abstract: I have focused on writing a play in the three languages of Aotearoa: New Zealand Sign Language, te reo Māori, and NZ English. Through the development of this script with three actors I have found techniques for performance and workshopping to encourage multilingual creative practice for a playwright. Through case studies of playwrights doing similar work at an international level, I have synthesised analytical and creative research into a final script and summary of my dramaturgical findings.
Through creative practice in scriptwriting and developmental workshops, this research explores what story-telling modes, devices or styles seem particularly apt for conveying an inclusive and engaging trilingual narrative on stage.
This specifically involves developing a dramaturgical set of insights for others who may want to do cross-language performance in Aotearoa.

text: Takitoru: creative practice toward the development of a trilingual dramaturgical kaupapa I have focused on writing a play in the three languages of Aotearoa: New Zealand Sign Language, te reo Māori, and NZ English. Through the development of this script with three actors I have found techniques for performance and workshopping to encourage multilingual creative practice for a playwright. Through case studies of playwrights doing similar work at an international level, I have synthesised analytical and creative research into a final script and summary of my dramaturgical findings.
Through creative practice in scriptwriting and developmental workshops, this research explores what story-telling modes, devices or styles seem particularly apt for conveying an inclusive and engaging trilingual narrative on stage.
This specifically involves developing a dramaturgical set of insights for others who may want to do cross-language performance in Aotearoa.

year: 2020