title: What is creative to whom and why? Perceptions in advertising agencies

authors: Koslow, Scott

abstract: The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives. It was found that current advertising position influences subjective perceptions of what constitutes creative advertising. Creatives tend to perceive advertisements as more appropriate if they are artistic, but account executives tend to perceive advertisements as more appropriate if they are strategic. The study also indicates that creatives have a distinctive preference for a strong originality component to strategy. To be original within the confines of a tight strategy is perceived as the most creative by advertising creatives. Account executives are so focused on strategy, they will often accept artistic advertisements as a substitute for truly original work. The authors consider future research implications of the study and its limitations.

text: What is creative to whom and why? Perceptions in advertising agencies The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives. It was found that current advertising position influences subjective perceptions of what constitutes creative advertising. Creatives tend to perceive advertisements as more appropriate if they are artistic, but account executives tend to perceive advertisements as more appropriate if they are strategic. The study also indicates that creatives have a distinctive preference for a strong originality component to strategy. To be original within the confines of a tight strategy is perceived as the most creative by advertising creatives. Account executives are so focused on strategy, they will often accept artistic advertisements as a substitute for truly original work. The authors consider future research implications of the study and its limitations.

year: 2003

title: International tephra conference “Crossing New Frontiers: Tephra Hunt in Transylvania”, 24 June - 1 July, 2018, Moieciu de Sus, Romania.

authors: Lowe, David J.

abstract: The International Focus Group on Tephrochronology and Volcanism (INTAV) held an international tephra conference, “Crossing New Frontiers: Tephra Hunt in Transylvania”, at the spectacular mountain resort ‘Cheile Gradistei’ Fundata near Moieciu de Sus (Fig. 1), about 30 km southwest of the regional city of Braşov, in the southern Carpathian Mountains of Transylvania, Romania, from 24 June to 1 July, 2018. INTAV (which has operated previously under various names including COT, SCOTAV, and ICCT) is a global tephra research group active within the Stratigraphy and Chronology Commission (SACCOM) of INQUA since its initiation in 1961 (Kobayshi, 1965; Westgate and Gold, 1974; Lowe et al., 2011). It organises specialist tephra meetings every four years or so on average, although the most recent meeting (before this one in Romania) was held in 2010 in Kirishima, Japan (Holt and Lowe, 2010). The Romanian tephra meeting was convened by Daniel Veres (Romania) and Ulrich Hambach (Germany), together with support from the INTAV executive committee of Britta Jensen (Canada), Peter Abbott (UK/Switzerland), Takehiko Suzuki (Japan), Siwan Davies (UK), and David Lowe (New Zealand).

text: International tephra conference “Crossing New Frontiers: Tephra Hunt in Transylvania”, 24 June - 1 July, 2018, Moieciu de Sus, Romania. The International Focus Group on Tephrochronology and Volcanism (INTAV) held an international tephra conference, “Crossing New Frontiers: Tephra Hunt in Transylvania”, at the spectacular mountain resort ‘Cheile Gradistei’ Fundata near Moieciu de Sus (Fig. 1), about 30 km southwest of the regional city of Braşov, in the southern Carpathian Mountains of Transylvania, Romania, from 24 June to 1 July, 2018. INTAV (which has operated previously under various names including COT, SCOTAV, and ICCT) is a global tephra research group active within the Stratigraphy and Chronology Commission (SACCOM) of INQUA since its initiation in 1961 (Kobayshi, 1965; Westgate and Gold, 1974; Lowe et al., 2011). It organises specialist tephra meetings every four years or so on average, although the most recent meeting (before this one in Romania) was held in 2010 in Kirishima, Japan (Holt and Lowe, 2010). The Romanian tephra meeting was convened by Daniel Veres (Romania) and Ulrich Hambach (Germany), together with support from the INTAV executive committee of Britta Jensen (Canada), Peter Abbott (UK/Switzerland), Takehiko Suzuki (Japan), Siwan Davies (UK), and David Lowe (New Zealand).

year: 2018

title: Contextualising social enterprise in New Zealand

authors: Grant, Suzanne Lisa Parker

subjects: business enterprise

abstract: Purpose – Social enterprise in New Zealand is still in its infancy, with no recognised framework to inform knowledge of current or future developments. In this exploratory paper, the aim is to consider four influences which are shaping the development of social enterprise in New Zealand.

Design/methodology/approach – A critical-appreciative lens utilising Habermas' concepts of the lifeworld and system informs the consideration of these influences.

Findings – Four distinct cultural and historical influences are proposed as contributing to the scope and “flavour” of social enterprise developing in New Zealand: socio-cultural norms, e.g. “Kiwi ingenuity”; the neoliberal reforms initiated by successive governments during the 1980s; Crown settlements in relation to breaches of the principles of 1840 Treaty of Waitangi; New Zealanders' as international citizens.

Originality/value – The paper shows how feedback and dialogue across the sectors, at local, national and international levels, is now required to determine how other scholars, practitioners and policy makers perceive this proposed initial framework.

text: Contextualising social enterprise in New Zealand Purpose – Social enterprise in New Zealand is still in its infancy, with no recognised framework to inform knowledge of current or future developments. In this exploratory paper, the aim is to consider four influences which are shaping the development of social enterprise in New Zealand.

Design/methodology/approach – A critical-appreciative lens utilising Habermas' concepts of the lifeworld and system informs the consideration of these influences.

Findings – Four distinct cultural and historical influences are proposed as contributing to the scope and “flavour” of social enterprise developing in New Zealand: socio-cultural norms, e.g. “Kiwi ingenuity”; the neoliberal reforms initiated by successive governments during the 1980s; Crown settlements in relation to breaches of the principles of 1840 Treaty of Waitangi; New Zealanders' as international citizens.

Originality/value – The paper shows how feedback and dialogue across the sectors, at local, national and international levels, is now required to determine how other scholars, practitioners and policy makers perceive this proposed initial framework.

year: 2008