title: Indigenous-washing and colonial amnesia: how New Zealand’s nation brand depoliticizes climate change

authors: Hellmann, Olli

abstract: New Zealand’s nation brand has drawn ever louder accusations of “greenwashing” the country’s image in recent years. Through a visual discourse analysis of Air New Zealand’s Tiaki & The Guardians safety briefing video, this article shows that brand managers have responded with a strategy of “Indigenous-washing,” appropriating the Māori worldview to deflect attention from intensive farming’s carbon footprint and other environmentally unfriendly activities. More broadly, this article makes an important contribution to the growing critical-cultural literature on nation branding by revealing how New Zealand’s latest marketing initiative contributes to the depoliticization of climate change. The “Tiaki” campaign not only positions New Zealand as an “untouched land,” but also closes the space for democratic debate about climate change by obscuring the role of colonialism in causing the planet’s ecological crisis and by silencing alternative socioecological futures proposed by Indigenous peoples.

text: Indigenous-washing and colonial amnesia: how New Zealand’s nation brand depoliticizes climate change New Zealand’s nation brand has drawn ever louder accusations of “greenwashing” the country’s image in recent years. Through a visual discourse analysis of Air New Zealand’s Tiaki & The Guardians safety briefing video, this article shows that brand managers have responded with a strategy of “Indigenous-washing,” appropriating the Māori worldview to deflect attention from intensive farming’s carbon footprint and other environmentally unfriendly activities. More broadly, this article makes an important contribution to the growing critical-cultural literature on nation branding by revealing how New Zealand’s latest marketing initiative contributes to the depoliticization of climate change. The “Tiaki” campaign not only positions New Zealand as an “untouched land,” but also closes the space for democratic debate about climate change by obscuring the role of colonialism in causing the planet’s ecological crisis and by silencing alternative socioecological futures proposed by Indigenous peoples.

year: 2023-07-27

title: COVID-19 and blind spaces: Responding to digital (in)accessibility and social isolation during lockdown for blind, deafblind, low vision, and vision impaired persons in Aotearoa New Zealand

authors: Graham, Rebekah Sarah

abstract: In this chapter we, as Indigenous (Māori) and non-Indigenous (Pākehā) academics, practitioners, and disability advocates critically examine the experiences of people who are blind, deafblind, low vision and vision impaired (BLV) during the COVID-19 lockdown of Aotearoa New Zealand. We pay particular attention to the ways in which access (or lack thereof) to digital spaces facilitated experiences of social inclusion (and exclusion). Digital connectivity was heavily relied upon during lockdown in Aotearoa New Zealand to disseminate health information and to connect people socially. The use of digital technologies during lockdown extended the interpersonal space of the home beyond the physicality of the urban home people were confined to, drawing people together across the country and creating a sense of shared experience. However, these experiences were not shared equally across the citizenry. Conversations during lockdown with disability advocates and practitioners working with BLV persons identified that. For example, the government website on COVID19 was initially inaccessible for BLV persons and there were assumptions of digital accessibility and literacy within the domestic space of the home. Taken together, these exacerbated existing inequities for BLV persons, some of whom experience multiple domains of exclusion (for example, Indigenous BLV persons with reduced access to services and for whom English is their second language). Drawing on Lefebvre’s (1991) work on the dialectics of space and Lewin’s (1936/2013) construction of the life-space, we consider the interplay of space and experience with regards to the digital and physical space(s) available and inhabited during the shared social experience of lockdown. We discuss possibilities for co-creating socially inclusive (digital) spaces of belonging that reflect and refract life-space relational connections across social groups. Our reflections on the lockdown experience include opportunities post-pandemic for policy makers and practitioners to address digital accessibility inequities.

text: COVID-19 and blind spaces: Responding to digital (in)accessibility and social isolation during lockdown for blind, deafblind, low vision, and vision impaired persons in Aotearoa New Zealand In this chapter we, as Indigenous (Māori) and non-Indigenous (Pākehā) academics, practitioners, and disability advocates critically examine the experiences of people who are blind, deafblind, low vision and vision impaired (BLV) during the COVID-19 lockdown of Aotearoa New Zealand. We pay particular attention to the ways in which access (or lack thereof) to digital spaces facilitated experiences of social inclusion (and exclusion). Digital connectivity was heavily relied upon during lockdown in Aotearoa New Zealand to disseminate health information and to connect people socially. The use of digital technologies during lockdown extended the interpersonal space of the home beyond the physicality of the urban home people were confined to, drawing people together across the country and creating a sense of shared experience. However, these experiences were not shared equally across the citizenry. Conversations during lockdown with disability advocates and practitioners working with BLV persons identified that. For example, the government website on COVID19 was initially inaccessible for BLV persons and there were assumptions of digital accessibility and literacy within the domestic space of the home. Taken together, these exacerbated existing inequities for BLV persons, some of whom experience multiple domains of exclusion (for example, Indigenous BLV persons with reduced access to services and for whom English is their second language). Drawing on Lefebvre’s (1991) work on the dialectics of space and Lewin’s (1936/2013) construction of the life-space, we consider the interplay of space and experience with regards to the digital and physical space(s) available and inhabited during the shared social experience of lockdown. We discuss possibilities for co-creating socially inclusive (digital) spaces of belonging that reflect and refract life-space relational connections across social groups. Our reflections on the lockdown experience include opportunities post-pandemic for policy makers and practitioners to address digital accessibility inequities.

year: 2021

title: Critical Power, Work Capacity, and Recovery Characteristics of Team-Pursuit Cyclists

authors: Pugh, Charles F.

subjects: W′ reconstitution

abstract: PURPOSE: Leading a 4-km team pursuit (TP) requires high-intensity efforts above critical power (CP) that deplete riders' finite work capacity (W'), whereas riders following in the aerodynamic draft may experience some recovery due to reduced power demands. This study aimed to determine how rider ability and CP and W' measures impact TP performance and the extent to which W' can reconstitute during recovery positions in a TP race. METHODS: Three TP teams, each consisting of 4 males, completed individual performance tests to determine their CP and W'. Teams were classified based on their performance level as international (INT), national (NAT), or regional (REG). Each team performed a TP on an indoor velodrome (INT: 3:49.9; NAT: 3:56.7; and REG: 4:05.4; min:s). Ergometer-based TP simulations with an open-ended interval to exhaustion were performed to measure individual ability to reconstitute W' at 25 to 100 W below CP. RESULTS: The INT team possessed higher CP (407 [4] W) than both NAT (381 [13] W) and REG (376 [15] W) (P < .05), whereas W' was similar between teams (INT: 27.2 [2.8] kJ; NAT: 29.3 [2.4] kJ; and REG: 28.8 [1.6] kJ; P > .05). The INT team expended 104% (5%) of their initial W' during the TP and possessed faster rates of recovery than NAT and REG at 25 and 50 W below CP (P < .05). CONCLUSIONS: The CP and rate of W' reconstitution have a greater impact on TP performance than W' magnitude and can differentiate TP performance level.

text: Critical Power, Work Capacity, and Recovery Characteristics of Team-Pursuit Cyclists PURPOSE: Leading a 4-km team pursuit (TP) requires high-intensity efforts above critical power (CP) that deplete riders' finite work capacity (W'), whereas riders following in the aerodynamic draft may experience some recovery due to reduced power demands. This study aimed to determine how rider ability and CP and W' measures impact TP performance and the extent to which W' can reconstitute during recovery positions in a TP race. METHODS: Three TP teams, each consisting of 4 males, completed individual performance tests to determine their CP and W'. Teams were classified based on their performance level as international (INT), national (NAT), or regional (REG). Each team performed a TP on an indoor velodrome (INT: 3:49.9; NAT: 3:56.7; and REG: 4:05.4; min:s). Ergometer-based TP simulations with an open-ended interval to exhaustion were performed to measure individual ability to reconstitute W' at 25 to 100 W below CP. RESULTS: The INT team possessed higher CP (407 [4] W) than both NAT (381 [13] W) and REG (376 [15] W) (P < .05), whereas W' was similar between teams (INT: 27.2 [2.8] kJ; NAT: 29.3 [2.4] kJ; and REG: 28.8 [1.6] kJ; P > .05). The INT team expended 104% (5%) of their initial W' during the TP and possessed faster rates of recovery than NAT and REG at 25 and 50 W below CP (P < .05). CONCLUSIONS: The CP and rate of W' reconstitution have a greater impact on TP performance than W' magnitude and can differentiate TP performance level.

year: 2022-11-01