title: Influences of respondent conditioning with packaging labels on preference for soft drink

authors: Neill-Woodd, Mikaela Alexandra

subjects: Behaviour Analysis

abstract: In this study a respondent conditioning procedure was used to pair three arbitrary symbols indirectly with emotive words. Stimuli consisted of words (A), consonant-vowel-consonant nonsense syllables (B) and symbols (C) and were paired B-A and B-C. Participants were then presented with soft drink samples. A pre-tasting preference assessment was conducted in which the participants were asked which drink they would like to taste first, followed by a tasting and taste-test preference assessment. It was hypothesized that the respondent procedure would facilitate the transfer of function and the participants would prefer the positively labelled drink. A matching-to-sample one-to-many technique was used to test for stimulus equivalence (A-C). Twenty-two participants aged between 19 and 59 took part. Results showed that 13/22 participants met the 65% criterion for equivalence with 17/22 preferring to taste the positively labelled drink first. The results of the taste-test showed no significant effect between the three drink labels for the group results. A preference for the positively labelled drink over the neutral and negatively labelled drink was found among those who demonstrated equivalence and for the group results. Participants preferred the positively labelled drinks, followed by the neutral and negatively labelled drinks. Preference for the positive words was also indicated with 18/22 participants preferring the positive word, three preferring the neutral and one preferring the negative word. The current findings are consistent with previous research that suggests a stimulus pairing procedure is suitable for conditioning preference.

text: Influences of respondent conditioning with packaging labels on preference for soft drink In this study a respondent conditioning procedure was used to pair three arbitrary symbols indirectly with emotive words. Stimuli consisted of words (A), consonant-vowel-consonant nonsense syllables (B) and symbols (C) and were paired B-A and B-C. Participants were then presented with soft drink samples. A pre-tasting preference assessment was conducted in which the participants were asked which drink they would like to taste first, followed by a tasting and taste-test preference assessment. It was hypothesized that the respondent procedure would facilitate the transfer of function and the participants would prefer the positively labelled drink. A matching-to-sample one-to-many technique was used to test for stimulus equivalence (A-C). Twenty-two participants aged between 19 and 59 took part. Results showed that 13/22 participants met the 65% criterion for equivalence with 17/22 preferring to taste the positively labelled drink first. The results of the taste-test showed no significant effect between the three drink labels for the group results. A preference for the positively labelled drink over the neutral and negatively labelled drink was found among those who demonstrated equivalence and for the group results. Participants preferred the positively labelled drinks, followed by the neutral and negatively labelled drinks. Preference for the positive words was also indicated with 18/22 participants preferring the positive word, three preferring the neutral and one preferring the negative word. The current findings are consistent with previous research that suggests a stimulus pairing procedure is suitable for conditioning preference.

year: 2018

title: Using Stata for applied research: reviewing its capabilities

authors: Baum, Christopher F.

subjects: Stata

abstract: The paper reviews Stata's capabilities.

text: Using Stata for applied research: reviewing its capabilities The paper reviews Stata's capabilities.

year: 2011

title: Representations of diversity in the revised New Zealand PictureBook Collection

authors: Daly, Nicola

subjects: picturebooks

abstract: Collections of children’s literature are used for a range of reasons including preservation, record keeping, and more recently the encouragement of intercultural understanding. Both the signifi- cance of learning about other cultures and the importance of children seeing themselves reflected in the books that they read have been discussed extensively. In 2010, the New Zealand PictureBook Collection (NZPBC) was developed in order to create a resource that reflected New Zealand national identity. In 2015 the NZPBC was revised and this article presents a visual and textual analysis of the diversity present in the sixty books nomi- nated through the lens of critical multicultural analysis, using four variables. Findings indicate considerable diversity is present in the collection in terms of representations of ethnicity and family; less so for representations of disability and languages.

text: Representations of diversity in the revised New Zealand PictureBook Collection Collections of children’s literature are used for a range of reasons including preservation, record keeping, and more recently the encouragement of intercultural understanding. Both the signifi- cance of learning about other cultures and the importance of children seeing themselves reflected in the books that they read have been discussed extensively. In 2010, the New Zealand PictureBook Collection (NZPBC) was developed in order to create a resource that reflected New Zealand national identity. In 2015 the NZPBC was revised and this article presents a visual and textual analysis of the diversity present in the sixty books nomi- nated through the lens of critical multicultural analysis, using four variables. Findings indicate considerable diversity is present in the collection in terms of representations of ethnicity and family; less so for representations of disability and languages.

year: 2017