title: The double-edged sword of foreign brand names for companies from emerging countries

authors: Melnyk, Valentyna

subjects: Foreign branding

abstract: Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

text: The double-edged sword of foreign brand names for companies from emerging countries Foreign branding-or using brand names that evoke foreign associations through, for example, spelling a brand name in a foreign language-is a popular means in both developed and emerging countries of suggesting a specific country of origin (COO) in the hope that it will evoke certain product qualities. As a result, consumers increasingly encounter products with brand names that imply a COO that differs from the actual COO (where the product is manufactured). In four experiments, the authors find support for the hypothesis that incongruence between the actual COO and implied COO decreases purchase likelihood asymmetrically. Incongruence backfires in hedonic categories but has hardly any effect in utilitarian categories. Furthermore, incongruence decreases purchase likelihood more if the actual COO is an emerging rather than developed country. The authors address the psychological process underlying the asymmetric effect of incongruence by showing that consumers apply different information-processing strategies to hedonic versus utilitarian products. These results have important implications for (foreign) branding decisions.

year: 2012

title: Energy efficiency and rental accommodation: Dealing with split incentives

authors: Barton, Barry

abstract: Energy law and energy policy, to which Adrian Bradbrook has contributed so much, are significant for several reasons. The first reason, very relevant to the concern of this chapter, is to meet human needs. In New Zealand dwelling-houses are often colder than international standards stipulate, and that causes health problems, especially for the young, the old and other vulnerable members of the population. The second main reason is the significant adverse effect on the environment of the production of energy and its use. The third reason is climate change; energy production is the main source of greenhouse gas emissions.

text: Energy efficiency and rental accommodation: Dealing with split incentives Energy law and energy policy, to which Adrian Bradbrook has contributed so much, are significant for several reasons. The first reason, very relevant to the concern of this chapter, is to meet human needs. In New Zealand dwelling-houses are often colder than international standards stipulate, and that causes health problems, especially for the young, the old and other vulnerable members of the population. The second main reason is the significant adverse effect on the environment of the production of energy and its use. The third reason is climate change; energy production is the main source of greenhouse gas emissions.

year: 2014

title: The Determinants of Tribal Population Growth in the New Zealand Census

authors: Rarere, Moana

subjects: tribal population growth

abstract: By the early twentieth century the notion that ethnic populations would dissipate was a commonly held belief.  However, after World War II, the modern world has seen an incredible resurgence in ethnic identities.  Ethnic conflicts, mobilisations, and the political movements of the 1950s and 1960s served as a major catalyst in the diffusion of indigenous identities and rights.  Consequently, indigenous groups in settler states, especially in North America, experienced population growth beyond the levels of natural demographic factors, that is, fertility, mortality and migration.  Researchers attributed a significant proportion of this growth to changing patterns of ethnic identification, also referred to as ethnic mobility .  Although this phenomenon is well documented in North America, it is only just beginning to be understood in relation to the New Zealand context. 

During the 1970s and 1980s, the indigenous Māori population of New Zealand gained substantial progress in political, social and economic spheres, following the same patterns of ethnic identity growth as in North America.  Despite these gains, the average individual socio-economic outcomes for Māori remain poor, especially in comparison to New Zealand Europeans/Pākehā.  Through key legislation, iwi (tribal) organisations became the core mechanism in which to address Māori socio-economic issues, achieve Māori aspirations and to manage Treaty of Waitangi settlement monies.  Subsequently, the need for iwi statistics for policy and planning purposes saw the reinstatement of iwi data in the New Zealand census in 1991.  Surprisingly, however, very little attention has been given to contemporary patterns of iwi demography.

Since the 1991 census, observations of total iwi population growth patterns indicate these patterns cannot solely be explained by natural demographic factors.  Furthermore, the growth trajectories of individual iwi were markedly different, and in some cases erratic.  These initial observations have raised the following key research questions: What do patterns of iwi growth look like?  What is the role of ethnic mobility?  What factors drive ethnic mobility?  Who changes iwi identification?  Why should we care?  

This thesis examines patterns of iwi identification in the New Zealand Census of Population and Dwellings from 1991 to 2006.  It uses statistical methods to not only document iwi population changes but to also identify the key determinants driving these trajectories.  In addition, this thesis considers ethnic mobility as an important driver of population growth but, situates this within the broader macro-political environment.  Along with the analysis of aggregate iwi population changes, this thesis also provides an in-depth analysis of four iwi groups – Ngāi Tahu, Waikato, Ngāti Awa and Tūhoe, in order to observe individual iwi dynamics that are not clearly visible at the aggregate level.

The findings of this thesis raise important implications for theories of ethnicity and the demographic study of ethnic populations.  For example, this thesis argues that the category of ethnic mobility is mainly contextual, that is, decisions to change ethnic responses are influenced by the broader political, social and economic contexts.  Furthermore this thesis contends that individual ethnic identification decisions are for the most part defined by ethnic categories imposed by the State.  While traditional views suggest ethnicity is fixed, intrinsic and kinship based, this thesis finds significant support for contemporary views that argue ethnicity is fluid, extrinsic and socially constructed.  Rather than reject traditional views of Maori identity, this study recognises that ethnic identities are complex, and that shifts in iwi identification is about connecting and reconnecting with whakapapa.  Thus this thesis argues that in order to understand individual iwi dynamics both points of view need to be considered.

text: The Determinants of Tribal Population Growth in the New Zealand Census By the early twentieth century the notion that ethnic populations would dissipate was a commonly held belief.  However, after World War II, the modern world has seen an incredible resurgence in ethnic identities.  Ethnic conflicts, mobilisations, and the political movements of the 1950s and 1960s served as a major catalyst in the diffusion of indigenous identities and rights.  Consequently, indigenous groups in settler states, especially in North America, experienced population growth beyond the levels of natural demographic factors, that is, fertility, mortality and migration.  Researchers attributed a significant proportion of this growth to changing patterns of ethnic identification, also referred to as ethnic mobility .  Although this phenomenon is well documented in North America, it is only just beginning to be understood in relation to the New Zealand context. 

During the 1970s and 1980s, the indigenous Māori population of New Zealand gained substantial progress in political, social and economic spheres, following the same patterns of ethnic identity growth as in North America.  Despite these gains, the average individual socio-economic outcomes for Māori remain poor, especially in comparison to New Zealand Europeans/Pākehā.  Through key legislation, iwi (tribal) organisations became the core mechanism in which to address Māori socio-economic issues, achieve Māori aspirations and to manage Treaty of Waitangi settlement monies.  Subsequently, the need for iwi statistics for policy and planning purposes saw the reinstatement of iwi data in the New Zealand census in 1991.  Surprisingly, however, very little attention has been given to contemporary patterns of iwi demography.

Since the 1991 census, observations of total iwi population growth patterns indicate these patterns cannot solely be explained by natural demographic factors.  Furthermore, the growth trajectories of individual iwi were markedly different, and in some cases erratic.  These initial observations have raised the following key research questions: What do patterns of iwi growth look like?  What is the role of ethnic mobility?  What factors drive ethnic mobility?  Who changes iwi identification?  Why should we care?  

This thesis examines patterns of iwi identification in the New Zealand Census of Population and Dwellings from 1991 to 2006.  It uses statistical methods to not only document iwi population changes but to also identify the key determinants driving these trajectories.  In addition, this thesis considers ethnic mobility as an important driver of population growth but, situates this within the broader macro-political environment.  Along with the analysis of aggregate iwi population changes, this thesis also provides an in-depth analysis of four iwi groups – Ngāi Tahu, Waikato, Ngāti Awa and Tūhoe, in order to observe individual iwi dynamics that are not clearly visible at the aggregate level.

The findings of this thesis raise important implications for theories of ethnicity and the demographic study of ethnic populations.  For example, this thesis argues that the category of ethnic mobility is mainly contextual, that is, decisions to change ethnic responses are influenced by the broader political, social and economic contexts.  Furthermore this thesis contends that individual ethnic identification decisions are for the most part defined by ethnic categories imposed by the State.  While traditional views suggest ethnicity is fixed, intrinsic and kinship based, this thesis finds significant support for contemporary views that argue ethnicity is fluid, extrinsic and socially constructed.  Rather than reject traditional views of Maori identity, this study recognises that ethnic identities are complex, and that shifts in iwi identification is about connecting and reconnecting with whakapapa.  Thus this thesis argues that in order to understand individual iwi dynamics both points of view need to be considered.

year: 2012