title: Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges

authors: McKie, David

subjects: Complexity

abstract: Territorial disputes between public relations and marketing are nothing new. At the end of the first decade of the 21st century, Hutton (2010) refocused them as a matter of survival in the face of marketing attempts "to include or subsume much or all of public relations" (p. 509). In addition to aligning with his call to resist marketing imperialism, this article seeks to renegotiate traditional turf wars between the two fields through a review of recent significant marketing books. Advocating a complexity-based perspective, it argues that evolving disciplines, like evolving species, need to respond not only to each other but also to the wider environment and that requires cooperation as well as competition. It also draws on complexity thinking as a resource for improving disciplinary intersections and for adapting to the uncertain and turbulent conditions of the present.

text: Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges Territorial disputes between public relations and marketing are nothing new. At the end of the first decade of the 21st century, Hutton (2010) refocused them as a matter of survival in the face of marketing attempts "to include or subsume much or all of public relations" (p. 509). In addition to aligning with his call to resist marketing imperialism, this article seeks to renegotiate traditional turf wars between the two fields through a review of recent significant marketing books. Advocating a complexity-based perspective, it argues that evolving disciplines, like evolving species, need to respond not only to each other but also to the wider environment and that requires cooperation as well as competition. It also draws on complexity thinking as a resource for improving disciplinary intersections and for adapting to the uncertain and turbulent conditions of the present.

year: 2012

title: New Zealand coastal system boundaries, connections and management

authors: Hart, Deirdre E.

subjects: beach connectivity

abstract: Understanding coastal boundaries, connections and drivers of landscape change is integral to effective coastal planning and management. This concept is explored here through case studies representing two very different New Zealand systems: embayed sand beaches in eastern and western open-coast settings; and mixed sand and gravel coast river-mouth lagoons. When framed within a resource and environmental management context these studies indicate that national recognition of the dynamic and interactive nature of coastal environments is a relatively new and amorphous phenomenon in New Zealand and, as such, has been ineffective in driving integrated regional management practices and sustainable coastal outcomes.

text: New Zealand coastal system boundaries, connections and management Understanding coastal boundaries, connections and drivers of landscape change is integral to effective coastal planning and management. This concept is explored here through case studies representing two very different New Zealand systems: embayed sand beaches in eastern and western open-coast settings; and mixed sand and gravel coast river-mouth lagoons. When framed within a resource and environmental management context these studies indicate that national recognition of the dynamic and interactive nature of coastal environments is a relatively new and amorphous phenomenon in New Zealand and, as such, has been ineffective in driving integrated regional management practices and sustainable coastal outcomes.

year: 2008

title: Me ko Māui: Harnessing the sun to provide better outcomes for marae and communities

authors: Greensill, Waikauri

abstract: Marae are the cultural centres of Māori communities, providing a space for important gatherings both joyful and sad. With the advent of solar energy capture technologies and rising electricity bills, many marae are becoming interested in whether a solar powered system will be beneficial for them. However, marae have unique electricity demand profiles, distinct from commonly modelled building types such as residential or commercial buildings. It is thus difficult to estimate an appropriate solar and battery system size based on annual or even monthly electricity usage data, which may be the only data readily available, requiring more in-depth analysis at a highly site-specific level to find an answer. This thesis aims to increase understanding around how solar power could benefit marae, first by investigating the characteristic electricity demand profile of marae, then by observing how proposed system configurations meet the demand. The potential community benefits arising from such a system was also investigated. Using a year’s worth of half-hourly data from three marae, five characteristic day types were found in the analysis of the demand profile, namely a “Non-Event” profile that maintained a low baseload and accounted for 70% of the days in a year, a “1-Day Event” profile that lasted only a few hours, and for events spanning multiple days a “Start”, “Middle” and “End” day profile that varied greatly in demand magnitude. The demand profiles were then used to develop an annual demand profile for an average marae that was broadly representative of a wide range of marae. Different configurations of solar and battery powered systems were then applied to the annual demand and a technoeconomic analysis performed to determine whether a specific configuration met the needs of the average marae or not, which then produced a range of acceptable system sizes based on the needs specified. Not many solar and battery configurations resulted in positive economic returns for the marae alone, but widening the scope of the analysis to the surrounding community allows other interests such as local grid resilience to be considered, some of which may justify a marae’s decision to invest in a non-economic system to gain better community benefits. While investigating the use of peer-to-peer energy trading and community energy scenarios, sharing excess energy generated by a system with the wider community was also found to improve the economic outlook of solar for marae.

text: Me ko Māui: Harnessing the sun to provide better outcomes for marae and communities Marae are the cultural centres of Māori communities, providing a space for important gatherings both joyful and sad. With the advent of solar energy capture technologies and rising electricity bills, many marae are becoming interested in whether a solar powered system will be beneficial for them. However, marae have unique electricity demand profiles, distinct from commonly modelled building types such as residential or commercial buildings. It is thus difficult to estimate an appropriate solar and battery system size based on annual or even monthly electricity usage data, which may be the only data readily available, requiring more in-depth analysis at a highly site-specific level to find an answer. This thesis aims to increase understanding around how solar power could benefit marae, first by investigating the characteristic electricity demand profile of marae, then by observing how proposed system configurations meet the demand. The potential community benefits arising from such a system was also investigated. Using a year’s worth of half-hourly data from three marae, five characteristic day types were found in the analysis of the demand profile, namely a “Non-Event” profile that maintained a low baseload and accounted for 70% of the days in a year, a “1-Day Event” profile that lasted only a few hours, and for events spanning multiple days a “Start”, “Middle” and “End” day profile that varied greatly in demand magnitude. The demand profiles were then used to develop an annual demand profile for an average marae that was broadly representative of a wide range of marae. Different configurations of solar and battery powered systems were then applied to the annual demand and a technoeconomic analysis performed to determine whether a specific configuration met the needs of the average marae or not, which then produced a range of acceptable system sizes based on the needs specified. Not many solar and battery configurations resulted in positive economic returns for the marae alone, but widening the scope of the analysis to the surrounding community allows other interests such as local grid resilience to be considered, some of which may justify a marae’s decision to invest in a non-economic system to gain better community benefits. While investigating the use of peer-to-peer energy trading and community energy scenarios, sharing excess energy generated by a system with the wider community was also found to improve the economic outlook of solar for marae.

year: 2024