title: Collaborative and Social Interaction within Groups of Patrons in Academic and Public Libraries: Implications for Digital Libraries

authors: Alqurashi, Hayat

subjects: collaborative information behaviour

abstract: This Master’s thesis investigates patrons’ information-seeking behaviour in physical libraries. Information available to meet patron’s information needs, and constraints that limit the use of this information have been examined by a number of researchers in the last few years. However, there is a dearth of literature on the information-seeking processes, including the act of selecting books from shelves, and the kind of social interaction that may occur between patrons attending the library in groups. To address this gap we identified in the literature, this thesis used a qualitative method to investigate the behaviour of patrons when visiting libraries, and the way patrons within groups treat each other from the time they enter the library until they leave. 83 groups were observed in both public and academic libraries, totalling 217 participants. The observations and analysis of the study results increase our understanding of collaborative behaviour, group characteristics and other influential factors, such as location, time, physical environment, ambience and layout of the library. Our study also compared the findings with some previous work on similar concepts. Most findings highlight possible implications of social and book interaction in digital libraries, and emphasise the need to support more group collaboration among users of Digital Libraries, without limitations of shared time or location.

text: Collaborative and Social Interaction within Groups of Patrons in Academic and Public Libraries: Implications for Digital Libraries This Master’s thesis investigates patrons’ information-seeking behaviour in physical libraries. Information available to meet patron’s information needs, and constraints that limit the use of this information have been examined by a number of researchers in the last few years. However, there is a dearth of literature on the information-seeking processes, including the act of selecting books from shelves, and the kind of social interaction that may occur between patrons attending the library in groups. To address this gap we identified in the literature, this thesis used a qualitative method to investigate the behaviour of patrons when visiting libraries, and the way patrons within groups treat each other from the time they enter the library until they leave. 83 groups were observed in both public and academic libraries, totalling 217 participants. The observations and analysis of the study results increase our understanding of collaborative behaviour, group characteristics and other influential factors, such as location, time, physical environment, ambience and layout of the library. Our study also compared the findings with some previous work on similar concepts. Most findings highlight possible implications of social and book interaction in digital libraries, and emphasise the need to support more group collaboration among users of Digital Libraries, without limitations of shared time or location.

year: 2014

title: Indicators of Bioactivity and Floral Origin of New Zealand Honeys

authors: Goss, Carol Heather Ann

subjects: honey

abstract: The hypothesis that NIR might be capable of discriminating one floral source from another was explored. No prior analysis of NIR for New Zealand honeys has been reported. A visual inspection of the NIR spectra of ten New Zealand honey types indicates that beech honeydew honey is significantly different from nectar honeys. Rata honey is the most unique nectar honey with very little variability seen in the NIR spectra compared to other honey types. Both beech honeydew and rata honey can be distinguished from other floral types using Linear Discriminant analysis (LDA) on selected wavelengths. A degree of clustering within other honey types is achieved, however none of these are fully resolved. A Partial Least Squares (PLS) model successfully classified all main New Zealand unifloral honeys with an average correct classification of 93%. 100% of all beech honeydew honeys were correctly classified with close to 100% achieved for rata, kamahi, manuka, rewarewa and clover honeys. Honeys with a clover contribution: tawari, thyme, nodding thistle and vipers‟ bugloss displayed reduced performance in this model with a proportion of samples misclassified as clover honey. These results indicate that the NIR spectra evaluated using a PLS model would be an effective industry classification method for the identification of New Zealand unifloral honeys with the exception of nodding thistle and vipers‟ bugloss honeys. A multi-technique classification model incorporating NIR classification results with conductivity, colour and sugar analysis has been proposed. A series of compounds in manuka honey were examined in respect to UMF activity. The carbohydrate profiles of 38 manuka honeys of varying UMF activity were determined using a combination of HPLC, GC-FID and GC-MS. A method was developed to determine the proportion of nigerose, turanose, maltose and maltulose in reduced and silylated honey using the ratio of m/z 307 to m/z 308 ion responses as determined by GC-MS-SIM.

An examination of the glucose and fructose concentrations in manuka honey revealed a moderate correlation between the glucose/fructose ratio and UMF activity. Due to an improvement in chromatographic resolution, the peak assignment of three disaccharides (cellobiose, laminaribiose and gentibiose) differed from that of a previous investigation. Despite the retention time of palatinose being identical to the corresponding peak in honey, an examination of the mass spectra provided strong evidence to suggest that the corresponding honey disaccharide is α-1→2 linked as opposed to β-1→6 linked and that it was therefore unlikely that this peak arose from palatinose. The mono and disaccharide composition of manuka honey was evaluated with respect to the level of UMF activity. Linear Discriminant analysis successfully distinguished between high, moderate and low UMF activity honeys. Glucose was identified as the single most important compound in the discriminant model. The connection between glucose concentration and UMF activity was not unexpected as a significant proportion of UMF activity has been attributed to the presence of methyl glyoxal, a degradation product of glucose. The existences of indicator compounds in honeys from various floral origins were examined. The extractable organic substances of five New Zealand honeys: beech honeydew honey, kamahi, pohutukawa, rata and tawari were determined by GC-MS of methylated extracts. This survey confirmed the results of a previous investigation and established ranges for marker compounds. Due to difficulties in obtaining sufficient certified unifloral honeys, previous studies on these honey types were exploratory only and not published. Statistical analysis of the extractable organic substances showed that each honey contains a unique fingerprint of compounds. Agglomerative clustering successfully separated all honeys into the correct floral group with the exception of two samples. Well separated clusters were produced in the score plot of the first and second Linear Discriminants. 4-Hydroxyphenylacetic acid, salicylic acid, indole-3-acetic acid and an unknown compound (identified by characteristic ions in the mass spectra) were identified as being the most important discriminants, all of which were present in a single floral source.

text: Indicators of Bioactivity and Floral Origin of New Zealand Honeys The hypothesis that NIR might be capable of discriminating one floral source from another was explored. No prior analysis of NIR for New Zealand honeys has been reported. A visual inspection of the NIR spectra of ten New Zealand honey types indicates that beech honeydew honey is significantly different from nectar honeys. Rata honey is the most unique nectar honey with very little variability seen in the NIR spectra compared to other honey types. Both beech honeydew and rata honey can be distinguished from other floral types using Linear Discriminant analysis (LDA) on selected wavelengths. A degree of clustering within other honey types is achieved, however none of these are fully resolved. A Partial Least Squares (PLS) model successfully classified all main New Zealand unifloral honeys with an average correct classification of 93%. 100% of all beech honeydew honeys were correctly classified with close to 100% achieved for rata, kamahi, manuka, rewarewa and clover honeys. Honeys with a clover contribution: tawari, thyme, nodding thistle and vipers‟ bugloss displayed reduced performance in this model with a proportion of samples misclassified as clover honey. These results indicate that the NIR spectra evaluated using a PLS model would be an effective industry classification method for the identification of New Zealand unifloral honeys with the exception of nodding thistle and vipers‟ bugloss honeys. A multi-technique classification model incorporating NIR classification results with conductivity, colour and sugar analysis has been proposed. A series of compounds in manuka honey were examined in respect to UMF activity. The carbohydrate profiles of 38 manuka honeys of varying UMF activity were determined using a combination of HPLC, GC-FID and GC-MS. A method was developed to determine the proportion of nigerose, turanose, maltose and maltulose in reduced and silylated honey using the ratio of m/z 307 to m/z 308 ion responses as determined by GC-MS-SIM.

An examination of the glucose and fructose concentrations in manuka honey revealed a moderate correlation between the glucose/fructose ratio and UMF activity. Due to an improvement in chromatographic resolution, the peak assignment of three disaccharides (cellobiose, laminaribiose and gentibiose) differed from that of a previous investigation. Despite the retention time of palatinose being identical to the corresponding peak in honey, an examination of the mass spectra provided strong evidence to suggest that the corresponding honey disaccharide is α-1→2 linked as opposed to β-1→6 linked and that it was therefore unlikely that this peak arose from palatinose. The mono and disaccharide composition of manuka honey was evaluated with respect to the level of UMF activity. Linear Discriminant analysis successfully distinguished between high, moderate and low UMF activity honeys. Glucose was identified as the single most important compound in the discriminant model. The connection between glucose concentration and UMF activity was not unexpected as a significant proportion of UMF activity has been attributed to the presence of methyl glyoxal, a degradation product of glucose. The existences of indicator compounds in honeys from various floral origins were examined. The extractable organic substances of five New Zealand honeys: beech honeydew honey, kamahi, pohutukawa, rata and tawari were determined by GC-MS of methylated extracts. This survey confirmed the results of a previous investigation and established ranges for marker compounds. Due to difficulties in obtaining sufficient certified unifloral honeys, previous studies on these honey types were exploratory only and not published. Statistical analysis of the extractable organic substances showed that each honey contains a unique fingerprint of compounds. Agglomerative clustering successfully separated all honeys into the correct floral group with the exception of two samples. Well separated clusters were produced in the score plot of the first and second Linear Discriminants. 4-Hydroxyphenylacetic acid, salicylic acid, indole-3-acetic acid and an unknown compound (identified by characteristic ions in the mass spectra) were identified as being the most important discriminants, all of which were present in a single floral source.

year: 2009

title: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future

authors: Antric, Tim

subjects: Social marketing

abstract: Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

text: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

year: 2021