title: Dangerous liaison or perfect match?: Public relations and social marketing

authors: McKie, David

subjects: public relations

abstract: This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect of the overall field of marketing. Working from definitions of social marketing as a profession and academic discipline, it reviews approaches, including textbooks, from the two disciplines in order to compare and contrast their strengths and weaknesses, to examine their perceptions of each other, and to identify the opportunities and challenges that social marketing represents for public relations. The paper also looks at what social marketing might learn from public relations. It concludes that public relations should look at improving the relationship as a matter of urgency in order to augment professional practices; to open up employment opportunities in an expanding market for social marketing expertise; and to improve the social reputation of public relations.

text: Dangerous liaison or perfect match?: Public relations and social marketing This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect of the overall field of marketing. Working from definitions of social marketing as a profession and academic discipline, it reviews approaches, including textbooks, from the two disciplines in order to compare and contrast their strengths and weaknesses, to examine their perceptions of each other, and to identify the opportunities and challenges that social marketing represents for public relations. The paper also looks at what social marketing might learn from public relations. It concludes that public relations should look at improving the relationship as a matter of urgency in order to augment professional practices; to open up employment opportunities in an expanding market for social marketing expertise; and to improve the social reputation of public relations.

year: 2008

title: Book review: Hollywood incoherent

authors: Nannicelli, Theodore

abstract: This article reviews the book: “Hollywood incoherent” by Todd Berliner.

text: Book review: Hollywood incoherent This article reviews the book: “Hollywood incoherent” by Todd Berliner.

year: 2012

title: Ngā mahi: Kaupapa Māori outcomes and indicators kete

authors: Jefferies, Richard

subjects: New Zealand

abstract: As part of the Planning Under Cooperative Mandates research (PUCM) we developed a kaupapa Māori outcomes and indicators framework. This framework reflects tikanga Māori and Māori values. It also considers issues (including environmental issues) according to those tikanga that particular issues invoke. For example, tikanga brought into play in relation to council treatment and disposal of sewerage include tapu (sacred), and might also impact on the mauri (life-force) of water if treated effluent were to enter waterways.

The intention of our research has been to clarify and define key Māori environmental concepts so that stakeholders (including council staff) will have a terms of reference against which they can compare desired environmental outcomes from different perspectives and be better placed to integrate Māori environmental outcomes into planning processes. The end-point is this Nga Mahi kete report containing tikanga-based worksheets and the guidelines for using them.

text: Ngā mahi: Kaupapa Māori outcomes and indicators kete As part of the Planning Under Cooperative Mandates research (PUCM) we developed a kaupapa Māori outcomes and indicators framework. This framework reflects tikanga Māori and Māori values. It also considers issues (including environmental issues) according to those tikanga that particular issues invoke. For example, tikanga brought into play in relation to council treatment and disposal of sewerage include tapu (sacred), and might also impact on the mauri (life-force) of water if treated effluent were to enter waterways.

The intention of our research has been to clarify and define key Māori environmental concepts so that stakeholders (including council staff) will have a terms of reference against which they can compare desired environmental outcomes from different perspectives and be better placed to integrate Māori environmental outcomes into planning processes. The end-point is this Nga Mahi kete report containing tikanga-based worksheets and the guidelines for using them.

year: 2009-06-30