title: Using the 2011 Rugby World Cup as a catalyst for the reproduction and refinement of New Zealand's national identity: Uniting a nation around a brand image.

authors: Ferrier-Kerr, Hayley Margaret

subjects: national identity

abstract: This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World Cup, as a catalyst for the reproduction and refinement of national identity. The ways that the government used a major event to unite the nation of New Zealand around the strong brand image generated by the event are examined and critically discussed in the thesis.

This study used a case study methodology with data collected through discourse analysis. The three key themes Presenting New Zealand, Being a New Zealander and Growing New Zealand emerged, with the theme of Propaganda identified and introduced for further discussion at a later stage of the study. 

The discourse analysis highlighted how the government sought to promote New Zealand to the rest of the world with particular emphases on opportunity, reputation and innovation.  Such an approach led to the success of the government’s and Rugby New Zealand’s stadium of four million strategy. In addition, the potential for future similar campaigns to be grounded on national identity was established.

text: Using the 2011 Rugby World Cup as a catalyst for the reproduction and refinement of New Zealand's national identity: Uniting a nation around a brand image. This study focuses on how the New Zealand Government used a mega sports event, the 2011 Rugby World Cup, as a catalyst for the reproduction and refinement of national identity. The ways that the government used a major event to unite the nation of New Zealand around the strong brand image generated by the event are examined and critically discussed in the thesis.

This study used a case study methodology with data collected through discourse analysis. The three key themes Presenting New Zealand, Being a New Zealander and Growing New Zealand emerged, with the theme of Propaganda identified and introduced for further discussion at a later stage of the study. 

The discourse analysis highlighted how the government sought to promote New Zealand to the rest of the world with particular emphases on opportunity, reputation and innovation.  Such an approach led to the success of the government’s and Rugby New Zealand’s stadium of four million strategy. In addition, the potential for future similar campaigns to be grounded on national identity was established.

year: 2013

title: The matching law

authors: Poling, Alan

subjects: concurrent schedule of reinforcement

abstract: This article introduces the quantitative analysis of choice behavior by describing a number of equations developed over the years to describe the relation between the allocation of behavior under concurrent schedules of reinforcement and the consequences received for alternative responses. Direct proportionality between rate of responding and rate of reinforcement was observed in early studies, suggesting that behavioral output matched environmental input in a mathematical sense. This relation is termed "strict matching," and the equation that describes it is referred to as "the matching law." Later data showed systematic departures from strict matching, and a generalized version of the matching equation is now used to describe such data. This equation, referred to as "the generalized matching equation," also describes data that follow strict matching. It has become convention to refer to either of these equations as "the matching law." Empirical support for the matching law is briefly summarized, as is the applied and practical significance of matching analyses.

text: The matching law This article introduces the quantitative analysis of choice behavior by describing a number of equations developed over the years to describe the relation between the allocation of behavior under concurrent schedules of reinforcement and the consequences received for alternative responses. Direct proportionality between rate of responding and rate of reinforcement was observed in early studies, suggesting that behavioral output matched environmental input in a mathematical sense. This relation is termed "strict matching," and the equation that describes it is referred to as "the matching law." Later data showed systematic departures from strict matching, and a generalized version of the matching equation is now used to describe such data. This equation, referred to as "the generalized matching equation," also describes data that follow strict matching. It has become convention to refer to either of these equations as "the matching law." Empirical support for the matching law is briefly summarized, as is the applied and practical significance of matching analyses.

year: 2011

title: Mōteatea: He pātaka whakairinga kōrero nō Ngāti Rangiwewehi

authors: Paterson, Awatea

subjects: Ngāti Rangiwewehi

abstract: Mai rā anō a Ngāi Tāua, te iwi Māori, e tuku iho ai i ngā mātauranga mā te ārero tupuna mai i tētehi whakatupuranga, ki tētehi whakatupuranga. Ko ngā mātauranga ka tukua iho ko ngā pūrākau, ko ngā karakia, ko ngā whakataukī, ā, ko ngā waiata hoki. Ko te pūtake o te rangahau nei he titiro pū ki te āhua o te noho o ngā mōteatea hei pātaka whakairinga kōrero mō Ngāti Rangiwewehi ake, nō reira ka āta tirohia ngā momo puna mōhiohio, ngā momo kura aweko ka whakairia ki te pakitara o te pātaka kōrero o Ngāti Rangiwewehi. Nā ngā mōteatea i tohu te wā, i kōrero mō te wāhi, i whakapūkete ngā mahi a ngā tūpuna o te wā i titoa ai te mōteatea. Nā, ko ngā waiata, ko ngā mōteatea koirā te ara whakapūkete kōrero ka wānangahia e te tuhinga nei. Mā te āta wetewete i tētehi mōteatea pū o Ngāti Rangiwewehi, ka hora i ngā kura āuki, i ngā māpihi pounamu, i ngā puna mātauranga o te iwi kua whakaemi mai ki roto i te mōteatea hei kōrero tuku iho mō te iwi o Ngāti Rangiwewehi, hei whakatauira ake hoki i te āhua o te noho o ngā mōteatea hei ara whakapūkete mātauranga.

text: Mōteatea: He pātaka whakairinga kōrero nō Ngāti Rangiwewehi Mai rā anō a Ngāi Tāua, te iwi Māori, e tuku iho ai i ngā mātauranga mā te ārero tupuna mai i tētehi whakatupuranga, ki tētehi whakatupuranga. Ko ngā mātauranga ka tukua iho ko ngā pūrākau, ko ngā karakia, ko ngā whakataukī, ā, ko ngā waiata hoki. Ko te pūtake o te rangahau nei he titiro pū ki te āhua o te noho o ngā mōteatea hei pātaka whakairinga kōrero mō Ngāti Rangiwewehi ake, nō reira ka āta tirohia ngā momo puna mōhiohio, ngā momo kura aweko ka whakairia ki te pakitara o te pātaka kōrero o Ngāti Rangiwewehi. Nā ngā mōteatea i tohu te wā, i kōrero mō te wāhi, i whakapūkete ngā mahi a ngā tūpuna o te wā i titoa ai te mōteatea. Nā, ko ngā waiata, ko ngā mōteatea koirā te ara whakapūkete kōrero ka wānangahia e te tuhinga nei. Mā te āta wetewete i tētehi mōteatea pū o Ngāti Rangiwewehi, ka hora i ngā kura āuki, i ngā māpihi pounamu, i ngā puna mātauranga o te iwi kua whakaemi mai ki roto i te mōteatea hei kōrero tuku iho mō te iwi o Ngāti Rangiwewehi, hei whakatauira ake hoki i te āhua o te noho o ngā mōteatea hei ara whakapūkete mātauranga.

year: 2013