title: A novel deterministic approach for aspect-based opinion mining in tourism products reviews

authors: Marrese-Taylor, Edison

subjects: aspect-based

abstract: This work proposes an extension of Bing Liu's aspect-based opinion mining approach in order to apply it to the tourism domain. The extension concerns with the fact that users refer differently to different kinds of products when writing reviews on the Web. Since Liu's approach is focused on physical product reviews, it could not be directly applied to the tourism domain, which presents features that are not considered by the model. Through a detailed study of on-line tourism product reviews, we found these features and then model them in our extension, proposing the use of new and more complex NLP-based rules for the tasks of subjective and sentiment classification at the aspect-level. We also entail the task of opinion visualization and summarization and propose new methods to help users digest the vast availability of opinions in an easy manner. Our work also included the development of a generic architecture for an aspect-based opinion mining tool, which we then used to create a prototype and analyze opinions from TripAdvisor in the context of the tourism industry in Los Lagos, a Chilean administrative region also known as the Lake District. Results prove that our extension is able to perform better than Liu's model in the tourism domain, improving both Accuracy and Recall for the tasks of subjective and sentiment classification. Particularly, the approach is very effective in determining the sentiment orientation of opinions, achieving an F-measure of 92% for the task. However, on average, the algorithms were only capable of extracting 35% of the explicit aspect expressions, using a non-extended approach for this task. Finally, results also showed the effectiveness of our design when applied to solving the industry's special issues in the Lake District, since almost 80% of the users that used our tool considered that our tool adds valuable information to their business.

text: A novel deterministic approach for aspect-based opinion mining in tourism products reviews This work proposes an extension of Bing Liu's aspect-based opinion mining approach in order to apply it to the tourism domain. The extension concerns with the fact that users refer differently to different kinds of products when writing reviews on the Web. Since Liu's approach is focused on physical product reviews, it could not be directly applied to the tourism domain, which presents features that are not considered by the model. Through a detailed study of on-line tourism product reviews, we found these features and then model them in our extension, proposing the use of new and more complex NLP-based rules for the tasks of subjective and sentiment classification at the aspect-level. We also entail the task of opinion visualization and summarization and propose new methods to help users digest the vast availability of opinions in an easy manner. Our work also included the development of a generic architecture for an aspect-based opinion mining tool, which we then used to create a prototype and analyze opinions from TripAdvisor in the context of the tourism industry in Los Lagos, a Chilean administrative region also known as the Lake District. Results prove that our extension is able to perform better than Liu's model in the tourism domain, improving both Accuracy and Recall for the tasks of subjective and sentiment classification. Particularly, the approach is very effective in determining the sentiment orientation of opinions, achieving an F-measure of 92% for the task. However, on average, the algorithms were only capable of extracting 35% of the explicit aspect expressions, using a non-extended approach for this task. Finally, results also showed the effectiveness of our design when applied to solving the industry's special issues in the Lake District, since almost 80% of the users that used our tool considered that our tool adds valuable information to their business.

year: 2014-12-01

title: Watching news : a study of television news reception

authors: Bosomworth, John Forbes

abstract: This doctoral thesis is an investigation of the relationship that exists between viewers and television news. As an inherently reflexive thesis, the research process itself is also critically examined. This duality is reflected in the basic structure of the thesis, with Part One - Praxis - focusing on various aspects of the research process itself, and Part Two - Analysis - dealing with the nature of the viewer-news relationship. Adopting a discourse-oriented approach, the analysis is based on semi-structured interviews with eleven individual viewers. Originally conceived as an exercise in elicitation, the introduction of feminist research perspective’s in conjunction with a growing sense of reflexivity led to a transformation whereby the interviews were reconfigured instead as sites of meaning construction. As discourses of reception, the interviews showed the news-viewer relationship to be characterised by a dynamic tension between being pulled into the encounter and pushed away from it. A bi-dimensional framework of analysis is employed, with one dimension focusing on the relational aspect of the viewer-news relationship and the other on the interpretive aspect. Using this framework, the discourses of reception are then contextually (i.e. as specific case studies in reception) and thematically analysed. The thesis concludes by suggesting that reception, as a specific example of cultural consumption, can be seen as a form of guerrilla warfare where the strategies of news producers are confronted by the tactics of viewers.

text: Watching news : a study of television news reception This doctoral thesis is an investigation of the relationship that exists between viewers and television news. As an inherently reflexive thesis, the research process itself is also critically examined. This duality is reflected in the basic structure of the thesis, with Part One - Praxis - focusing on various aspects of the research process itself, and Part Two - Analysis - dealing with the nature of the viewer-news relationship. Adopting a discourse-oriented approach, the analysis is based on semi-structured interviews with eleven individual viewers. Originally conceived as an exercise in elicitation, the introduction of feminist research perspective’s in conjunction with a growing sense of reflexivity led to a transformation whereby the interviews were reconfigured instead as sites of meaning construction. As discourses of reception, the interviews showed the news-viewer relationship to be characterised by a dynamic tension between being pulled into the encounter and pushed away from it. A bi-dimensional framework of analysis is employed, with one dimension focusing on the relational aspect of the viewer-news relationship and the other on the interpretive aspect. Using this framework, the discourses of reception are then contextually (i.e. as specific case studies in reception) and thematically analysed. The thesis concludes by suggesting that reception, as a specific example of cultural consumption, can be seen as a form of guerrilla warfare where the strategies of news producers are confronted by the tactics of viewers.

year: 2000

title: Ka pūhia te puna o te kauae runga, kia pūheke ai ngā wai ki te kauae raro: Investigating the inclusion of Māori in engineering - A Māori engineers’ journey

authors: Poli, Teresa

subjects: Engineering

abstract: This thesis explored views held by Māori and non- Māori regarding te ao Māori across the engineering system of education, academia, and industry, in understanding what challenges and experiences Māori engineers may face. 
While there are incremental and progressive changes beginning to be seen in the engineering industry when working with iwi Māori, the history of engineering itself is intertwined with colonial contributions that have oppressed Māori. These historical influences continue to impact Māori today as they navigate educational pathways and enter the engineering profession. Colonisation, with its consequences such as stealing te reo, and various forms of cultural oppression, has led to Māori feeling disconnected from the engineering profession. It has also resulted in invisible cultural labour being placed on Māori, as we transition into a profession attempting to rectify the historic wrongs of the past. It was realised a gap existed in engineering education, failing to adequately equip graduates with the essential skills needed for success as engineers in Aotearoa. This gap was particularly evident in the cultural skills necessary for effective collaboration with clients, as well as for working harmoniously with Māori colleagues.
The research framework employed in this rangahau was He waka hourua, symbolising the journey towards a vision where Māori not only hold mana but also a sense of belonging in the field of engineering. This framework recognises the importance of both Māori and Pākehā voices, with a preference for Māori engineers taking a leading role in steering the direction towards the envisioned destination. The data collection process involved the use of Surveys and Whakawhiti kōrero methodologies, gathering both quantitative and qualitative information that played a crucial role in shaping the research findings.
Woven throughout this rangahau are the personal experiences shared by the author, and her journey as a wahine Māori engineer through the engineering system, anchored by her Māoritanga. Throughout, this rangahau analogies of waka are utilised as an acknowledgement of the great engineering feats developed by Māori, and paying homage to the idea that Māori have always been engineers, drawing from characteristics and traits passed down from atua and tīpuna.
The author highlights the scarcity of literature dedicated to supporting the kaupapa of enhancing the mana of Māori in engineering. Rather than providing definitive answers to address the challenges that diminish Māori mana in engineering, this thesis serves as a foundational point, anchored at the wharf, for future rangatira to continue the voyage. Enhancing the mana of Māori in engineering presents an enduring wero, but there is optimism for the future of Māori in engineering, as we carve out institutionalism, we begin to make space on our waka.

text: Ka pūhia te puna o te kauae runga, kia pūheke ai ngā wai ki te kauae raro: Investigating the inclusion of Māori in engineering - A Māori engineers’ journey This thesis explored views held by Māori and non- Māori regarding te ao Māori across the engineering system of education, academia, and industry, in understanding what challenges and experiences Māori engineers may face. 
While there are incremental and progressive changes beginning to be seen in the engineering industry when working with iwi Māori, the history of engineering itself is intertwined with colonial contributions that have oppressed Māori. These historical influences continue to impact Māori today as they navigate educational pathways and enter the engineering profession. Colonisation, with its consequences such as stealing te reo, and various forms of cultural oppression, has led to Māori feeling disconnected from the engineering profession. It has also resulted in invisible cultural labour being placed on Māori, as we transition into a profession attempting to rectify the historic wrongs of the past. It was realised a gap existed in engineering education, failing to adequately equip graduates with the essential skills needed for success as engineers in Aotearoa. This gap was particularly evident in the cultural skills necessary for effective collaboration with clients, as well as for working harmoniously with Māori colleagues.
The research framework employed in this rangahau was He waka hourua, symbolising the journey towards a vision where Māori not only hold mana but also a sense of belonging in the field of engineering. This framework recognises the importance of both Māori and Pākehā voices, with a preference for Māori engineers taking a leading role in steering the direction towards the envisioned destination. The data collection process involved the use of Surveys and Whakawhiti kōrero methodologies, gathering both quantitative and qualitative information that played a crucial role in shaping the research findings.
Woven throughout this rangahau are the personal experiences shared by the author, and her journey as a wahine Māori engineer through the engineering system, anchored by her Māoritanga. Throughout, this rangahau analogies of waka are utilised as an acknowledgement of the great engineering feats developed by Māori, and paying homage to the idea that Māori have always been engineers, drawing from characteristics and traits passed down from atua and tīpuna.
The author highlights the scarcity of literature dedicated to supporting the kaupapa of enhancing the mana of Māori in engineering. Rather than providing definitive answers to address the challenges that diminish Māori mana in engineering, this thesis serves as a foundational point, anchored at the wharf, for future rangatira to continue the voyage. Enhancing the mana of Māori in engineering presents an enduring wero, but there is optimism for the future of Māori in engineering, as we carve out institutionalism, we begin to make space on our waka.

year: 2024