title: Development and validation of the Awareness Outcomes Measure (AOM) using Rasch approach

authors: Sutton, Anna

subjects: Mindfulness

abstract: ABSTRACT
Objectives: Awareness is a key component of concepts related to well-being, such as mindfulness and authenticity. Similarly, interventions to enhance mindfulness and well-being often focus on developing awareness. But measuring the effect of awareness development represents a challenge due to the lack of reliable and valid measures focused specifically on awareness outcomes. This study aimed to develop and validate the Awareness Outcomes Measure (AOM) using modern Rasch methodology. 
Method: The measure was developed from Self-Awareness Outcomes Questionnaire (SAOQ) items, drawn from previous research with awareness-development experts. A partial credit Rasch model was applied to examine the psychometric properties of the AOM with a combined sample of 713 participants from three English-speaking countries. 
Results: The 21-item AOM met expectations of the unidimensional Rasch model. It is a reliable and psychometrically sound instrument, invariant across sex, country, and age, designed to measure the outcomes of awareness development. Person-item thresholds demonstrated excellent coverage of awareness outcomes, and we developed an algorithm for ordinal-to-interval transformations presented in a table to further enhance precision of the AOM. 
Conclusions: In this study, we have developed and validated the AOM, providing researchers and practitioners with a robust measure of awareness outcomes that is suitable for use in a range of populations.

text: Development and validation of the Awareness Outcomes Measure (AOM) using Rasch approach ABSTRACT
Objectives: Awareness is a key component of concepts related to well-being, such as mindfulness and authenticity. Similarly, interventions to enhance mindfulness and well-being often focus on developing awareness. But measuring the effect of awareness development represents a challenge due to the lack of reliable and valid measures focused specifically on awareness outcomes. This study aimed to develop and validate the Awareness Outcomes Measure (AOM) using modern Rasch methodology. 
Method: The measure was developed from Self-Awareness Outcomes Questionnaire (SAOQ) items, drawn from previous research with awareness-development experts. A partial credit Rasch model was applied to examine the psychometric properties of the AOM with a combined sample of 713 participants from three English-speaking countries. 
Results: The 21-item AOM met expectations of the unidimensional Rasch model. It is a reliable and psychometrically sound instrument, invariant across sex, country, and age, designed to measure the outcomes of awareness development. Person-item thresholds demonstrated excellent coverage of awareness outcomes, and we developed an algorithm for ordinal-to-interval transformations presented in a table to further enhance precision of the AOM. 
Conclusions: In this study, we have developed and validated the AOM, providing researchers and practitioners with a robust measure of awareness outcomes that is suitable for use in a range of populations.

year: 2023-01-24

title: The impact of a product-harm crisis on marketing effectiveness

authors: van Heerde, Harald J.

subjects: brand management

abstract: Product-harm crises are among a firm’s worst nightmares. A firm may experience (i) a loss in baseline sales, (ii) a reduced own effectiveness for its marketing instruments, (iii) an increased cross sensitivity to rival firms’ marketing-mix activities, and (iv) a decreased cross impact of its marketing-mix instruments on the sales of competing, unaffected brands. We find that this quadruple jeopardy materialized in a case study of an Australian product-harm crisis faced by Kraft peanut butter. We arrive at this conclusion by using a time-varying error-correction model that quantifies the consequences of this crisis on base sales, and on own- and cross-brand short- and long-term effectiveness. The proposed modeling approach allows managers to make more informed decisions on how to regain the brands’ pre-crisis performance levels.

text: The impact of a product-harm crisis on marketing effectiveness Product-harm crises are among a firm’s worst nightmares. A firm may experience (i) a loss in baseline sales, (ii) a reduced own effectiveness for its marketing instruments, (iii) an increased cross sensitivity to rival firms’ marketing-mix activities, and (iv) a decreased cross impact of its marketing-mix instruments on the sales of competing, unaffected brands. We find that this quadruple jeopardy materialized in a case study of an Australian product-harm crisis faced by Kraft peanut butter. We arrive at this conclusion by using a time-varying error-correction model that quantifies the consequences of this crisis on base sales, and on own- and cross-brand short- and long-term effectiveness. The proposed modeling approach allows managers to make more informed decisions on how to regain the brands’ pre-crisis performance levels.

year: 2007

title: Māori men, relationships, and everyday practices: towards broadening domestic violence research

authors: King, Pita

subjects: Māori

abstract: Relationships are central to the health and wellbeing of Māori (indigenous people of New Zealand). Through processes of colonisation, cultural ways of relatedness embedded within Māori social structures experienced disruption and were reshaped over decades of assimilation. Māori knowledge and everyday practices that assisted in protecting Māori from societal problems, such as domestic violence, began to dwindle. In contemporary New Zealand, Māori are over-represented in domestic violence statistics. Utilising an auto-ethnographic approach and case studies, our research focuses on five Māori men’s experiences within intimate relationships and whānau (extended family) life. A significant feature of this research is that it provides insights into the ways Māori men draw on their cultural ways-of-being to enhance intimate relationships and maintain bonds within whānau and community life to forge new ways-of-being. Such insights have the potential to inform preventative measures against domestic violence within Māori communities.

text: Māori men, relationships, and everyday practices: towards broadening domestic violence research Relationships are central to the health and wellbeing of Māori (indigenous people of New Zealand). Through processes of colonisation, cultural ways of relatedness embedded within Māori social structures experienced disruption and were reshaped over decades of assimilation. Māori knowledge and everyday practices that assisted in protecting Māori from societal problems, such as domestic violence, began to dwindle. In contemporary New Zealand, Māori are over-represented in domestic violence statistics. Utilising an auto-ethnographic approach and case studies, our research focuses on five Māori men’s experiences within intimate relationships and whānau (extended family) life. A significant feature of this research is that it provides insights into the ways Māori men draw on their cultural ways-of-being to enhance intimate relationships and maintain bonds within whānau and community life to forge new ways-of-being. Such insights have the potential to inform preventative measures against domestic violence within Māori communities.

year: 2017