title: Support: Can it be a value creation strategy for positive marketing?

authors: Supramaniam, Sivakumari

subjects: support-seeking behaviour

abstract: In pursuit of improving people's wellbeing and engaging in positive marketing, this paper addresses the application of Vickers' Appreciation System to deepen our understanding of how people comprehend their environment and respond to improve their situation. The paper highlights how companies can collaboratively engage in people's appreciation and support them in fulfilling their needs.

text: Support: Can it be a value creation strategy for positive marketing? In pursuit of improving people's wellbeing and engaging in positive marketing, this paper addresses the application of Vickers' Appreciation System to deepen our understanding of how people comprehend their environment and respond to improve their situation. The paper highlights how companies can collaboratively engage in people's appreciation and support them in fulfilling their needs.

year: 2012

title: Soil and foliar phosphorus as indicators of sustainability for Pinus radiata plantation forestry in New Zealand

authors: Palmer, David John

subjects: bray phosphorus

abstract: We investigated how multiple-crop forestry has influenced the magnitude and variability of soil and plant phosphorus (P) fertility and site disturbance. Kinleith Forest, on Mamaku Plateau, covers >100,000 ha and comprises mainly plantation Pinus radiata. Three study areas in the forest were chosen to represent natural state (native forest), first crop of P. radiata (24 years growth), and second crop of P. radiata (4 years growth of second crop). The adjacent areas have similar relief and climate, and the soils are all the same age, being predominantly Andic Haplohumods developed in 1770 calendar-year-old non-welded tephra (Taupo Ignimbrite, ca. 0.5–0.8 m in thickness) and overlying a buried paleosol on earlier tephric material.
Soil properties were compared using a random geometric sampling scheme stratified in a 40-m grid. Soil samples (0–20 cm) were taken at 1.5, 4.5 and 13 m spatial intervals in random directions away from each primary node, providing 192 sample sites for each study area. Additionally at selected sites, samples of the current year's foliage from the upper crowns were collected, the thickness of Taupo Ignimbrite (i.e. depth to buried paleosol) was recorded by augering, and site disturbance was assessed using a new six-point scale based on change relative to a modal soil profile. Geostatistics and geographical information systems (GIS) were used to assess variability and effects of forest management on the measured properties. Soil Bray-2 P concentrations were below guidelines for satisfactory growth (12 mg kg⁻¹) at all sites, and no differences were recorded between the different management areas. However, the amount of within-site variability in Bray-2 P increased with the number of crops. Foliar P concentrations were only marginally deficient in both the first and second crops, indicating that P is currently not significantly limiting growth. The lack of difference in foliar P between first and second crops indicates no crop-to-crop decline in foliar P status and suggests that no site P fertility decline has occurred. The soils have an unusual ability to continue releasing P through successive sequential extractions in the Bray-2 P test, indicating a strong buffering capacity, and this may explain the apparent lack of deficiency even with Bray-2 P values of <12 mg kg⁻¹. The site disturbance index increased and the spatial distribution of P data became increasingly variable with crop rotation.
GIS, inverse-distance weighting and kriging proved useful in illustrating the trends between crops. The spatial variability of results indicated that there was no obvious pattern to the variability and that more site-specific forest management in the region would be difficult. However, there was some evidence that less disturbance during harvesting may minimise variability of soil P supply.

text: Soil and foliar phosphorus as indicators of sustainability for Pinus radiata plantation forestry in New Zealand We investigated how multiple-crop forestry has influenced the magnitude and variability of soil and plant phosphorus (P) fertility and site disturbance. Kinleith Forest, on Mamaku Plateau, covers >100,000 ha and comprises mainly plantation Pinus radiata. Three study areas in the forest were chosen to represent natural state (native forest), first crop of P. radiata (24 years growth), and second crop of P. radiata (4 years growth of second crop). The adjacent areas have similar relief and climate, and the soils are all the same age, being predominantly Andic Haplohumods developed in 1770 calendar-year-old non-welded tephra (Taupo Ignimbrite, ca. 0.5–0.8 m in thickness) and overlying a buried paleosol on earlier tephric material.
Soil properties were compared using a random geometric sampling scheme stratified in a 40-m grid. Soil samples (0–20 cm) were taken at 1.5, 4.5 and 13 m spatial intervals in random directions away from each primary node, providing 192 sample sites for each study area. Additionally at selected sites, samples of the current year's foliage from the upper crowns were collected, the thickness of Taupo Ignimbrite (i.e. depth to buried paleosol) was recorded by augering, and site disturbance was assessed using a new six-point scale based on change relative to a modal soil profile. Geostatistics and geographical information systems (GIS) were used to assess variability and effects of forest management on the measured properties. Soil Bray-2 P concentrations were below guidelines for satisfactory growth (12 mg kg⁻¹) at all sites, and no differences were recorded between the different management areas. However, the amount of within-site variability in Bray-2 P increased with the number of crops. Foliar P concentrations were only marginally deficient in both the first and second crops, indicating that P is currently not significantly limiting growth. The lack of difference in foliar P between first and second crops indicates no crop-to-crop decline in foliar P status and suggests that no site P fertility decline has occurred. The soils have an unusual ability to continue releasing P through successive sequential extractions in the Bray-2 P test, indicating a strong buffering capacity, and this may explain the apparent lack of deficiency even with Bray-2 P values of <12 mg kg⁻¹. The site disturbance index increased and the spatial distribution of P data became increasingly variable with crop rotation.
GIS, inverse-distance weighting and kriging proved useful in illustrating the trends between crops. The spatial variability of results indicated that there was no obvious pattern to the variability and that more site-specific forest management in the region would be difficult. However, there was some evidence that less disturbance during harvesting may minimise variability of soil P supply.

year: 2005

title: He purapura whetū tō te whakataukī

authors: Tuahine, Hōhepa

subjects: Whakataukī

abstract: Ko te whakataukī he kōrero e whakaatu ana i ngā tini āhuatanga o te Māori me te āhua o tōna taiao (Milroy, 2004, wh. 38).  Hei tuinga ake, he kōrero e pupuri ana i ngā tohutohu e tau ai te noho o te tangata ki te whenua.  Ka rerekē te whakatakotoranga o te kupu o te whakataukī o nehe, ki te reo Māori o nāianei.  Ko ngā whakataukī o tāukiuki i titoa i te wā e ora tonu ana ngā whare wānanga o nehe me ōna tohunga.  Ka mutu, ko te reo me ōna kupu kei tērā taumata e rere ana.  Nō reira, he kōrero e whakaata ana i te ao Māori, ko ōna atua, ko ōna tikanga, ko ōna pakanga, ko ōna tātai whakapapa, ko ōna mātauranga, ko ōna tohutohu (Milroy, 2004, wh. 38).  Ka tākaitia ake aua mātauranga ki te kōrero poto noa iho, ka tuku iho ai ki ngā uri whakaheke.

text: He purapura whetū tō te whakataukī Ko te whakataukī he kōrero e whakaatu ana i ngā tini āhuatanga o te Māori me te āhua o tōna taiao (Milroy, 2004, wh. 38).  Hei tuinga ake, he kōrero e pupuri ana i ngā tohutohu e tau ai te noho o te tangata ki te whenua.  Ka rerekē te whakatakotoranga o te kupu o te whakataukī o nehe, ki te reo Māori o nāianei.  Ko ngā whakataukī o tāukiuki i titoa i te wā e ora tonu ana ngā whare wānanga o nehe me ōna tohunga.  Ka mutu, ko te reo me ōna kupu kei tērā taumata e rere ana.  Nō reira, he kōrero e whakaata ana i te ao Māori, ko ōna atua, ko ōna tikanga, ko ōna pakanga, ko ōna tātai whakapapa, ko ōna mātauranga, ko ōna tohutohu (Milroy, 2004, wh. 38).  Ka tākaitia ake aua mātauranga ki te kōrero poto noa iho, ka tuku iho ai ki ngā uri whakaheke.

year: 2016