title: Making global audiences for a Hollywood ‘blockbuster’ feature film: Marketability, playability and The Hobbit: An Unexpected Journey (2012)

authors: Davis, Charles H.

subjects: fans

abstract: This article interprets two key concepts in movie marketing (marketability and play-ability) through an empirical examination of the effects of commercial interpellation of audiences for a Hollywood ‘blockbuster’ fantasy film, Peter Jackson’s The Hobbit: An Unexpected Journey (2012). The article reports results of two online surveys of Hobbit audiences, one in November 2012 in the weeks preceding theatrical release, and one in February–June 2013 among post-viewing audiences, employing a mixed-methods approach that includes Q sorting and a questionnaire. We identify and describe five main pre-release and five main post-viewing audience groups, show-ing that the film had greater marketability than playability. Three of the pre-release audience groups expressed a high degree of anticipation to see the film, but only one post-viewing audience group expressed a high degree of enjoyment, while the others expressed various degrees of disappointment. We discuss the attributes of the film that most affected the film’s marketability and playability for each of the audience groups during the interpellation process from prefiguration to reception.

text: Making global audiences for a Hollywood ‘blockbuster’ feature film: Marketability, playability and The Hobbit: An Unexpected Journey (2012) This article interprets two key concepts in movie marketing (marketability and play-ability) through an empirical examination of the effects of commercial interpellation of audiences for a Hollywood ‘blockbuster’ fantasy film, Peter Jackson’s The Hobbit: An Unexpected Journey (2012). The article reports results of two online surveys of Hobbit audiences, one in November 2012 in the weeks preceding theatrical release, and one in February–June 2013 among post-viewing audiences, employing a mixed-methods approach that includes Q sorting and a questionnaire. We identify and describe five main pre-release and five main post-viewing audience groups, show-ing that the film had greater marketability than playability. Three of the pre-release audience groups expressed a high degree of anticipation to see the film, but only one post-viewing audience group expressed a high degree of enjoyment, while the others expressed various degrees of disappointment. We discuss the attributes of the film that most affected the film’s marketability and playability for each of the audience groups during the interpellation process from prefiguration to reception.

year: 2016

title: A simple and efficient method for preparing and dispensing anaerobic media

authors: Patel, B.K.C.

subjects: biology

abstract: An Oxford pipettor (model S-A) was used for simultaneously preparing and dispensing anaerobic media. Media prepared by this method have been successfully used for cultivation of extremely thermophilic bacteria.

text: A simple and efficient method for preparing and dispensing anaerobic media An Oxford pipettor (model S-A) was used for simultaneously preparing and dispensing anaerobic media. Media prepared by this method have been successfully used for cultivation of extremely thermophilic bacteria.

year: 1985

title: The Niupepa Collection: Opening the blinds on a window to the past

authors: Keegan, Te Taka Adrian Gregory

subjects: computer science

abstract: This paper describes the building of a digital library collection of historic newspapers. The newspapers (Niupepa in Maori), which were published in New Zealand during the period 1842 to 1933, form a unique historical record of the Maori language, and of events from an historical perspective. Images of these newspapers have been converted to digital form, electronic text extracted from these, and the collection is now being made available over the Internet as a part of the New Zealand Digital Library (NZDL) project at the University of Waikato.

text: The Niupepa Collection: Opening the blinds on a window to the past This paper describes the building of a digital library collection of historic newspapers. The newspapers (Niupepa in Maori), which were published in New Zealand during the period 1842 to 1933, form a unique historical record of the Maori language, and of events from an historical perspective. Images of these newspapers have been converted to digital form, electronic text extracted from these, and the collection is now being made available over the Internet as a part of the New Zealand Digital Library (NZDL) project at the University of Waikato.

year: 1999-12