title: Cooperation in Maori and European children

authors: Vercoe, Glynis Price

subjects: Maori children

abstract: The object of this study is to compare the cooperative behaviour of Maori and European children and to investigate and compare the effects, upon the performance of the two ethnic groups, of working under cooperative conditions and under competitive conditions. Certain differences are expected to exist between the two ethnic groups as a result of the different child rearing practices employed by the Maoris and by the Europeans.

text: Cooperation in Maori and European children The object of this study is to compare the cooperative behaviour of Maori and European children and to investigate and compare the effects, upon the performance of the two ethnic groups, of working under cooperative conditions and under competitive conditions. Certain differences are expected to exist between the two ethnic groups as a result of the different child rearing practices employed by the Maoris and by the Europeans.

year: 1971

title: Investigating the Social Supports of Successful Māori Undergraduate Appellants at the University of Waikato

authors: Diamond, Danielle Jade

subjects: Social Supports

abstract: Educational disparities between Māori and non-Māori tertiary students are evident in regards to participation, retention, and completion rates at secondary and tertiary levels. Instead of focusing on negative statistics, it was of interest to investigate Māori students who had failed sufficient papers to initially be denied re-entry to university study, yet continued to attain their degrees, as a result of a successful appeal. Māori undergraduate students, who had successfully appealed from 2003-2012, were recruited for my research. The availability and utilisation of social supports were investigated, along with the decision to make an appeal, the role of cultural expectations, and barriers experienced by participants. A mixed method approach was utilised in this research through use of an adapted overarching Kaupapa Māori framework, statistical analysis, and 13 interviews. My research found that social supports were beneficial for participants throughout their appeal, as they provided: emotional, instrumental, appraisal, and informational support. Although the social supports utilised by participants were satisfactory, barriers to accessing formal supports were also found, which included: perceived stigma having failed their papers, pride, as well as being whakamā. The appeal process was a beneficial intervention from the University of Waikato, which provided participants another opportunity to overcome the factors that contributed to their initial failure. Post appeal, participants implemented strategies to address and reduce their factors in order to become academically engaged. Participants were deemed to be resilient from their continued pursuit of degree attainment, implementation of their strategies, and their use of perceived social supports.

text: Investigating the Social Supports of Successful Māori Undergraduate Appellants at the University of Waikato Educational disparities between Māori and non-Māori tertiary students are evident in regards to participation, retention, and completion rates at secondary and tertiary levels. Instead of focusing on negative statistics, it was of interest to investigate Māori students who had failed sufficient papers to initially be denied re-entry to university study, yet continued to attain their degrees, as a result of a successful appeal. Māori undergraduate students, who had successfully appealed from 2003-2012, were recruited for my research. The availability and utilisation of social supports were investigated, along with the decision to make an appeal, the role of cultural expectations, and barriers experienced by participants. A mixed method approach was utilised in this research through use of an adapted overarching Kaupapa Māori framework, statistical analysis, and 13 interviews. My research found that social supports were beneficial for participants throughout their appeal, as they provided: emotional, instrumental, appraisal, and informational support. Although the social supports utilised by participants were satisfactory, barriers to accessing formal supports were also found, which included: perceived stigma having failed their papers, pride, as well as being whakamā. The appeal process was a beneficial intervention from the University of Waikato, which provided participants another opportunity to overcome the factors that contributed to their initial failure. Post appeal, participants implemented strategies to address and reduce their factors in order to become academically engaged. Participants were deemed to be resilient from their continued pursuit of degree attainment, implementation of their strategies, and their use of perceived social supports.

year: 2013

title: Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis

authors: Farquhar, Kayleigh

subjects: Marketing, Public relations, Rugby, Sports Marketing, Crisis Management, All Blacks

abstract: As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and heritage of the All Blacks, and the importance of rugby as the country’s national sport. Their carefully crafted advertising campaigns and television commercials have articulated Adidas’s understanding and respect for the historical legacy and primal power of the All Blacks (Scherer & Jackson, 2007) allowing the brands to form a successful co-brand (Motion, Leitch & Brodie, 2003). However in August 2011, Adidas released their Rugby World Cup Edition supporter’s shirt to the New Zealand public selling for $220.00 in New Zealand retailers. This price was over $100.00 more (including shipping) than prices set by international websites selling the exact same shirts. The pricing of this jersey led to a public outrage and quickly became a public relations crisis for Adidas.

Through a two phase qualitative research design this study aims to understand the New Zealand public’s response towards Adidas after the jersey pricing crisis by understanding the role that (dis)respect plays in the response. The first part of phase one involved gathering data via a media analysis (Altheide, 2000) to identify the main stages in the crisis from news articles, followed by a nethnography (Kozinets, 2002) of the public’s reaction at the different stages of the crisis. The second phase of the research design involved a survey that consisted of four open ended questions and six demographic questions.

The analysis of the crisis stages identified the importance of crisis response strategies when dealing with a crisis (Benoit, 1997). This study highlights the need for organisations to carefully consider the believability, timing, consistency, target audience and of the type of crisis response method before employing any strategy. This finding contributes to the literature by identifying how implementing incorrect and slow response strategies can impact a brands reputation.

The bloggers and participants responses reveal the importance of respect in maintaining and developing relationships in sponsorship. This study demonstrates how disrespectful behaviour in sponsorships can negatively impact relationships with the public. This finding is specifically important for organisations that sponsor national teams, as it is clear from this study that national teams, like the All Blacks, are a key signifier of national identity. Thus organisations need to respect the local communities in which they operate. This study shows how the consumer response towards Adidas as a result of their perceived disrespectful behaviour is intensified due to the attachment with the All Blacks and the jersey. This research adds to the sponsorship literature by demonstrating how sponsoring organisations treat the public plays an important role in building and maintaining quality relationships. Thus it is concluded from this study that fans value respect and that respect is a mainstay in sponsorship.

text: Gaining and Losing Respect of the New Zealand Public: Adidas' 2011 Rugby World Cup Jersey Pricing Crisis As principal sponsors of the All Blacks over the past 13 years, Adidas have gone to great lengths to ensure their advertising campaigns reflect respect for the New Zealand public in relation to the traditions, history and heritage of the All Blacks, and the importance of rugby as the country’s national sport. Their carefully crafted advertising campaigns and television commercials have articulated Adidas’s understanding and respect for the historical legacy and primal power of the All Blacks (Scherer & Jackson, 2007) allowing the brands to form a successful co-brand (Motion, Leitch & Brodie, 2003). However in August 2011, Adidas released their Rugby World Cup Edition supporter’s shirt to the New Zealand public selling for $220.00 in New Zealand retailers. This price was over $100.00 more (including shipping) than prices set by international websites selling the exact same shirts. The pricing of this jersey led to a public outrage and quickly became a public relations crisis for Adidas.

Through a two phase qualitative research design this study aims to understand the New Zealand public’s response towards Adidas after the jersey pricing crisis by understanding the role that (dis)respect plays in the response. The first part of phase one involved gathering data via a media analysis (Altheide, 2000) to identify the main stages in the crisis from news articles, followed by a nethnography (Kozinets, 2002) of the public’s reaction at the different stages of the crisis. The second phase of the research design involved a survey that consisted of four open ended questions and six demographic questions.

The analysis of the crisis stages identified the importance of crisis response strategies when dealing with a crisis (Benoit, 1997). This study highlights the need for organisations to carefully consider the believability, timing, consistency, target audience and of the type of crisis response method before employing any strategy. This finding contributes to the literature by identifying how implementing incorrect and slow response strategies can impact a brands reputation.

The bloggers and participants responses reveal the importance of respect in maintaining and developing relationships in sponsorship. This study demonstrates how disrespectful behaviour in sponsorships can negatively impact relationships with the public. This finding is specifically important for organisations that sponsor national teams, as it is clear from this study that national teams, like the All Blacks, are a key signifier of national identity. Thus organisations need to respect the local communities in which they operate. This study shows how the consumer response towards Adidas as a result of their perceived disrespectful behaviour is intensified due to the attachment with the All Blacks and the jersey. This research adds to the sponsorship literature by demonstrating how sponsoring organisations treat the public plays an important role in building and maintaining quality relationships. Thus it is concluded from this study that fans value respect and that respect is a mainstay in sponsorship.

year: 2013