title: The Niupepa Collection: Opening the blinds on a window to the past

authors: Keegan, Te Taka Adrian Gregory

subjects: computer science

abstract: This paper describes the building of a digital library collection of historic newspapers. The newspapers (Niupepa in Maori), which were published in New Zealand during the period 1842 to 1933, form a unique historical record of the Maori language, and of events from an historical perspective. Images of these newspapers have been converted to digital form, electronic text extracted from these, and the collection is now being made available over the Internet as a part of the New Zealand Digital Library (NZDL) project at the University of Waikato.

text: The Niupepa Collection: Opening the blinds on a window to the past This paper describes the building of a digital library collection of historic newspapers. The newspapers (Niupepa in Maori), which were published in New Zealand during the period 1842 to 1933, form a unique historical record of the Maori language, and of events from an historical perspective. Images of these newspapers have been converted to digital form, electronic text extracted from these, and the collection is now being made available over the Internet as a part of the New Zealand Digital Library (NZDL) project at the University of Waikato.

year: 1999-12

title: Kōkō Kehe

authors: Maxwell, Te Kahautu

abstract: This composition placed first in the Poi Composition section. Kōkō Kehe; this composition is about a fish species namely the Kehe. This composition talks about the appearance of this fish it has grennstone pounamu like colour and a moko tattoo pattern like that of a Māori male. It can only be caught on certain nights by a scoop net of kōkō. March is when the kehe is in its best condition to eat. The best relish for the kehe when eaten is a kūmara. This composition was performed by Ōpōtiki Mai Tawhiti at the Te Matatini World Championship Kapa Haka 2015.

text: Kōkō Kehe This composition placed first in the Poi Composition section. Kōkō Kehe; this composition is about a fish species namely the Kehe. This composition talks about the appearance of this fish it has grennstone pounamu like colour and a moko tattoo pattern like that of a Māori male. It can only be caught on certain nights by a scoop net of kōkō. March is when the kehe is in its best condition to eat. The best relish for the kehe when eaten is a kūmara. This composition was performed by Ōpōtiki Mai Tawhiti at the Te Matatini World Championship Kapa Haka 2015.

year: 2013-11-11

title: The marketing of ideas

authors: Major, Suzette

abstract: This thesis explores ideas as a type of product. Specifically, it investigates the thesis that the marketing of ideas is a demonstrably unique sub-field of the marketing discipline. Ideas marketing literature provides limited theoretical grounding from which to answer this question. Therefore, an understanding of ideas was sought by studying those who work with idea offerings on a daily basis. Three organisations involved in marketing ideas were investigated: The Health Funding Authority, marketing the idea of non-discrimination against people with mental illness; the Peace Foundation, marketing the idea of peace; and a Buddhist Meditation Centre in relation to marketing Buddhism. A fourteen-month study, drawing on a range of ethnographic techniques from participant observation to one-on-one interviews, was conducted with these three case organisations. The findings reveal eleven themes regarding idea offerings. These themes are analysed in order to establish the conceptual domain of ideas. This conceptual domain can be summarised through five descriptors: immateriality, interminability, omnipresence, transferability and Weltanschauung. Each of these characteristics is considered relative to goods, services and social products. In so doing, the distinctiveness of ideas is demonstrated. The five characteristics of ideas form the basis for establishing the marketing of ideas as a unique sub-field of the marketing discipline. The contribution of this thesis for the marketing discipline is both conceptual and theoretical. This research highlights the need to distinguish idea offerings semantically from ideas that are connected to other aspects of marketing activities. The research findings also raise questions about the applicability of some marketing theory to ideas, in particular the exchange paradigm. The mix of incongruity and applicability of marketing theory in the context of ideas imply ideas are situated on the edge of marketing’s domain.

text: The marketing of ideas This thesis explores ideas as a type of product. Specifically, it investigates the thesis that the marketing of ideas is a demonstrably unique sub-field of the marketing discipline. Ideas marketing literature provides limited theoretical grounding from which to answer this question. Therefore, an understanding of ideas was sought by studying those who work with idea offerings on a daily basis. Three organisations involved in marketing ideas were investigated: The Health Funding Authority, marketing the idea of non-discrimination against people with mental illness; the Peace Foundation, marketing the idea of peace; and a Buddhist Meditation Centre in relation to marketing Buddhism. A fourteen-month study, drawing on a range of ethnographic techniques from participant observation to one-on-one interviews, was conducted with these three case organisations. The findings reveal eleven themes regarding idea offerings. These themes are analysed in order to establish the conceptual domain of ideas. This conceptual domain can be summarised through five descriptors: immateriality, interminability, omnipresence, transferability and Weltanschauung. Each of these characteristics is considered relative to goods, services and social products. In so doing, the distinctiveness of ideas is demonstrated. The five characteristics of ideas form the basis for establishing the marketing of ideas as a unique sub-field of the marketing discipline. The contribution of this thesis for the marketing discipline is both conceptual and theoretical. This research highlights the need to distinguish idea offerings semantically from ideas that are connected to other aspects of marketing activities. The research findings also raise questions about the applicability of some marketing theory to ideas, in particular the exchange paradigm. The mix of incongruity and applicability of marketing theory in the context of ideas imply ideas are situated on the edge of marketing’s domain.

year: 2003