title: Using narratives in conferences to improve the CMC learning environment

authors: Ritchie, Garth

subjects: collaboration

abstract: This paper reports on the use of short stories in Internet discussions to promote student learning. It describes off-campus teacher education students CMC discussions of short stories concerning issues in human development. The content of students' discussions is analysed, as is their perceptions of the value of the discussion stories. The results indicate that the use of narratives can improve the social environment of online conferences and contribute to collaborative student learning.

text: Using narratives in conferences to improve the CMC learning environment This paper reports on the use of short stories in Internet discussions to promote student learning. It describes off-campus teacher education students CMC discussions of short stories concerning issues in human development. The content of students' discussions is analysed, as is their perceptions of the value of the discussion stories. The results indicate that the use of narratives can improve the social environment of online conferences and contribute to collaborative student learning.

year: 2001

title: Management accountants' perception of their role in accounting for sustainable development: An exploratory study

authors: Mistry, Vinal

subjects: accounting

abstract: Purpose – The purpose of this paper is to examine the perceptions that management accountants have of their roles in the accounting for sustainable development in their organisations.  A sample of small-medium and large New Zealand businesses were approached for this research to canvas their opinions on their involvement as management accountants in this role.  The study also examined whether there were any barriers to management accountants becoming engaged in sustainable development activities in their businesses.  This study therefore extends the limited literature on management accountants’ role and involvement in accounting for sustainable development by the organisations that employ them.

Design/methodology/approach –   The paper draws arguments from prior literature to identify the roles that management accountants play in accounting for sustainable development. The perceptions that management accountants have of their roles in accounting for sustainable development are examined by conducting interviews and surveys of management accountants from various organisations in New Zealand.  The study is informed by legitimacy theory.

Findings –Management accountants of small-medium organisations in New Zealand play a limited role in accounting for sustainable development, compared to management accountants of larger organisations.  The correlation between the type of organisation and their overall goals for achieving sustainable development are closely linked with the roles the organisations’ management accountants play in accounting for sustainable development.

Research limitations/implications – This research is limited as it is only an exploratory study with a small sample of small-medium and large businesses in New Zealand.  The influence of management accountants is analysed in order to explain how management accounting practices are translated at organisational level.  There is a need for greater acceptance by senior management of the role management accountants could play in accounting for sustainable development. 

Practical implications – This paper may help management accountants, of both small- medium and larger organisations, to advance accounting for sustainable development within their organisations by actively engaging with the issues that have deterred such advancement. The paper is significant to teaching as well as to practitioners as the paper identifies a perceived lack of a role for management accountants in accounting for sustainable development.  As such questions are raised as to whether accounting education provides an environmentally literate management accountant. The pre-existing literature and the empirical evidence gathered from this paper suggest that further research is needed to better understand the emerging roles of management accountants as facilitators of decision making within organisations concerned with issues of sustainable development.

Originality/value – This paper provides a review of current debates and positions of accounting for sustainable development as well as the barriers management accountants face in getting engaged in accounting for sustainable development initiatives.

text: Management accountants' perception of their role in accounting for sustainable development: An exploratory study Purpose – The purpose of this paper is to examine the perceptions that management accountants have of their roles in the accounting for sustainable development in their organisations.  A sample of small-medium and large New Zealand businesses were approached for this research to canvas their opinions on their involvement as management accountants in this role.  The study also examined whether there were any barriers to management accountants becoming engaged in sustainable development activities in their businesses.  This study therefore extends the limited literature on management accountants’ role and involvement in accounting for sustainable development by the organisations that employ them.

Design/methodology/approach –   The paper draws arguments from prior literature to identify the roles that management accountants play in accounting for sustainable development. The perceptions that management accountants have of their roles in accounting for sustainable development are examined by conducting interviews and surveys of management accountants from various organisations in New Zealand.  The study is informed by legitimacy theory.

Findings –Management accountants of small-medium organisations in New Zealand play a limited role in accounting for sustainable development, compared to management accountants of larger organisations.  The correlation between the type of organisation and their overall goals for achieving sustainable development are closely linked with the roles the organisations’ management accountants play in accounting for sustainable development.

Research limitations/implications – This research is limited as it is only an exploratory study with a small sample of small-medium and large businesses in New Zealand.  The influence of management accountants is analysed in order to explain how management accounting practices are translated at organisational level.  There is a need for greater acceptance by senior management of the role management accountants could play in accounting for sustainable development. 

Practical implications – This paper may help management accountants, of both small- medium and larger organisations, to advance accounting for sustainable development within their organisations by actively engaging with the issues that have deterred such advancement. The paper is significant to teaching as well as to practitioners as the paper identifies a perceived lack of a role for management accountants in accounting for sustainable development.  As such questions are raised as to whether accounting education provides an environmentally literate management accountant. The pre-existing literature and the empirical evidence gathered from this paper suggest that further research is needed to better understand the emerging roles of management accountants as facilitators of decision making within organisations concerned with issues of sustainable development.

Originality/value – This paper provides a review of current debates and positions of accounting for sustainable development as well as the barriers management accountants face in getting engaged in accounting for sustainable development initiatives.

year: 2014-04-08

title: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future

authors: Antric, Tim

subjects: Social marketing

abstract: Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

text: Social marketing in Aotearoa New Zealand: Analysing its evolution to  inform, improve, and justify its future Plotting the evolution and experience of social marketing in Aotearoa New Zealand, this thesis charts a creative landscape of productive future research directions in the field.
Starting with the question, “What can the social marketing discipline learn from the unique experience of social marketers in Aotearoa New Zealand?”, the research draws from appreciative inquiry interviews with 20 experienced social marketers and reviews of relevant government documents and published commentaries. Analysis of the findings sparked three substantive papers included in this thesis by publication: two of these have already been published, and one is currently being revised for resubmission. Presented in chapters four to six, the three papers analyse the growth and decline of social marketing in Aotearoa New Zealand; the overlapping functions of social marketing and public relations; and the incorporation of indigenous communities’ values into social marketing.
1.	The growth and decline of social marketing
In an original developmental framework for social marketing in Aotearoa New Zealand, the first of the three papers tracks four phases through four different governments as follows: (1) Foundation (1984-1990); (2) Establishment (1990-1999); (3) Growth (1999-2008); and (4) Decline (2008-2017).  The research found that political support is key to enabling ongoing social marketing contributions to social change and argues for the development of an evidence base for effective communication to political decision-makers to attract such support.
2.	Public relations, reputation and social marketing 
In identifying the strong interdisciplinary nature of social marketing in Aotearoa New Zealand, the second paper focuses on the intersections of public relations, marketing, advertising and health promotion. It illustrates how local definitions of, and practices within, social marketing draw from different disciplines. 
Social marketing has also been shaped by the nation’s founding document, Te Tiriti o Waitangi (The Treaty of Waitangi). The Crown’s revised principles of Te Tiriti offer further opportunity to improve social marketing through indigenous autonomy, partnership, active protection, equity and options.
3.	Decolonising social marketing through an indigenous lens
The third paper tackles the question: can social marketing address health inequity between Māori and non-Maori? It deals with this question in the context of the international shift in social marketing away from a focus on individual change to a focus on societal and social change. The paper’s findings support an ongoing critical analysis of social marketing from an indigenous worldview.
Conclusions
Overall, the thesis looks at the impact of political ideologies on the function of social marketing and makes novel suggestions on how social marketing academics and practitioners can attract political support. It calls for increasing interdisciplinarity to engage effectively with contemporary issues and encourages social marketers to search for “soul” in organisations. 
The thesis also identifies indigenous Māori culture as a potential inspiration for social marketers to improve their interactions with indigenous people in Aotearoa New Zealand as well as across the globe. It recommends that future social marketing interventions not only be informed by indigenous worldviews but also be led by indigenous communities involved from the planning stages.

year: 2021