title: Students, patients, citizens, and believers as “customers”: A cross-national exploratory study

authors: Hutton, James G.

subjects: marketing

abstract: Even after 40 years of philosophical discussions about whether “customer” terminology is appropriate in the context of education, health care, religion, government, and other social institutions, virtually no research has been conducted to identify actual public attitudes on the subject. Thus, a large-scale, five-country study was conducted to examine the question: Should patients, students, news media readers/viewers/listeners, political constituents, and members of religious organizations be treated as “customers”? In addition to collecting and analyzing quantitative responses, the study explored the reasoning behind respondents' attitudes, provided benchmark data for future research, and highlighted critical implications for both public and private policy.

text: Students, patients, citizens, and believers as “customers”: A cross-national exploratory study Even after 40 years of philosophical discussions about whether “customer” terminology is appropriate in the context of education, health care, religion, government, and other social institutions, virtually no research has been conducted to identify actual public attitudes on the subject. Thus, a large-scale, five-country study was conducted to examine the question: Should patients, students, news media readers/viewers/listeners, political constituents, and members of religious organizations be treated as “customers”? In addition to collecting and analyzing quantitative responses, the study explored the reasoning behind respondents' attitudes, provided benchmark data for future research, and highlighted critical implications for both public and private policy.

year: 2011

title: Adult participation motives: empirical evidence from a workplace exercise programme

authors: Davey, Janet

subjects: marketing

abstract: The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the workplace through programme design and promotion. This paper reports research on the motivation for adult participants' involvement in the 2007 Step It Up Challenge (SIUC), a team-based workplace activity programme. The strongest motivation for participation in SIUC related to the fitness and health benefits (extrinsic). There was also a strong significant relationship between high exercise performance and enjoyment of physical activity as an intrinsic motive. This research segmented adult exercisers according to motivational and behavioural characteristics in order to refine customer-orientated marketing strategies, especially promotion strategies. More definitive research into the interaction between motivation and promotion is essential to ensure high take up rates for and adherence to work-based activity programmes, particularly among adult employees.

text: Adult participation motives: empirical evidence from a workplace exercise programme The benefits of physical exercise at both an individual and societal level are well understood and well researched. Less well understood is how organizations can most effectively support adult physical activity in the workplace through programme design and promotion. This paper reports research on the motivation for adult participants' involvement in the 2007 Step It Up Challenge (SIUC), a team-based workplace activity programme. The strongest motivation for participation in SIUC related to the fitness and health benefits (extrinsic). There was also a strong significant relationship between high exercise performance and enjoyment of physical activity as an intrinsic motive. This research segmented adult exercisers according to motivational and behavioural characteristics in order to refine customer-orientated marketing strategies, especially promotion strategies. More definitive research into the interaction between motivation and promotion is essential to ensure high take up rates for and adherence to work-based activity programmes, particularly among adult employees.

year: 2009

title: The Role of Fatherhood in the Everyday Life of Young Māori Men

authors: Elkington, Angus Marangai Brons

subjects: maori men

abstract: Little research exists that explores the positive aspects of young Māori fathers. The aim of this study was to explore the everyday lived reality of expectant and young Māori males as fathers and partners, within the context of a positive based approach and Kaupapa Māori research framework. A secondary objective of this study was to provide ideas to enhance parent resources for young Māori fathers, such as father centric parenting programmes and mobile applications. The research was derived from semi-structured interviews, which explored the unique experiences and narratives of eight young Māori fathers between the age of 16 and 25 years of age. Using thematic analysis, the findings were categorised into key themes that portrayed their perception and attitudes to roles, responsibility, relationships, barriers, and wellbeing strategies. The findings identified, a strong desire of young Māori fathers to be involved with their children and that the quality of whānau relationships provided resilience, support, and motivation to fulfil the responsibilities of fatherhood. The young Māori fathers had strong goals and aspirations but acknowledged barriers that delayed their ability to achieve them. In the outcome of this study, I have tried to portray a positive understanding of young Māori fathers and to challenge the negative stereotypes that persist in New Zealand society. Furthermore, this research supports the need for restorative cultural practices as the key to wellbeing for our whānau and further investigations in regards to policy reforms and resources to include full participation in society.

text: The Role of Fatherhood in the Everyday Life of Young Māori Men Little research exists that explores the positive aspects of young Māori fathers. The aim of this study was to explore the everyday lived reality of expectant and young Māori males as fathers and partners, within the context of a positive based approach and Kaupapa Māori research framework. A secondary objective of this study was to provide ideas to enhance parent resources for young Māori fathers, such as father centric parenting programmes and mobile applications. The research was derived from semi-structured interviews, which explored the unique experiences and narratives of eight young Māori fathers between the age of 16 and 25 years of age. Using thematic analysis, the findings were categorised into key themes that portrayed their perception and attitudes to roles, responsibility, relationships, barriers, and wellbeing strategies. The findings identified, a strong desire of young Māori fathers to be involved with their children and that the quality of whānau relationships provided resilience, support, and motivation to fulfil the responsibilities of fatherhood. The young Māori fathers had strong goals and aspirations but acknowledged barriers that delayed their ability to achieve them. In the outcome of this study, I have tried to portray a positive understanding of young Māori fathers and to challenge the negative stereotypes that persist in New Zealand society. Furthermore, this research supports the need for restorative cultural practices as the key to wellbeing for our whānau and further investigations in regards to policy reforms and resources to include full participation in society.

year: 2016