title: Turning marketing promises into business value: The experience of an industrial SME

authors: Little, Victoria

subjects: customer relations

abstract: The article studies the value that businesses should have for their customers and shareholders. It explains how to develop such value to meet or exceed customer's expectations through the application of the promise framework. The promise model includes promises made to customers, promises kept, and promises that involve a synchronized effort from the whole firm to create and deliver value to customers.

text: Turning marketing promises into business value: The experience of an industrial SME The article studies the value that businesses should have for their customers and shareholders. It explains how to develop such value to meet or exceed customer's expectations through the application of the promise framework. The promise model includes promises made to customers, promises kept, and promises that involve a synchronized effort from the whole firm to create and deliver value to customers.

year: 2006

title: Ensuring higher education campus maps support visibility and inclusion for parents

authors: McChesney, Katrina

subjects: parents

abstract: In 2022, we reviewed publicly available campus maps for all 37 Australian and 8 New Zealand public universities to identify what parentrelated facilities were evident. Of 281 distinct teaching and/or research sites, only 36% had maps showing one or more parent-related facilities. Childcare services (26% of sites) and parents’ rooms (25%) were the most common facilities, although still relatively rare. It was often unclear what some facilities entailed or who could access them.

text: Ensuring higher education campus maps support visibility and inclusion for parents In 2022, we reviewed publicly available campus maps for all 37 Australian and 8 New Zealand public universities to identify what parentrelated facilities were evident. Of 281 distinct teaching and/or research sites, only 36% had maps showing one or more parent-related facilities. Childcare services (26% of sites) and parents’ rooms (25%) were the most common facilities, although still relatively rare. It was often unclear what some facilities entailed or who could access them.

year: 2023

title: Honouring Te Tiriti o Waitangi through addressing racism in universities

authors: Waitoki, Waikaremoana

abstract: Executive summary
The WERO team conducted two studies on university documents to identify how universities articulate
their commitments to Te Tiriti o Waitangi and address inequities for Māori within tertiary education. The
first study, which is a case study of a university’s Treaty Statement, highlighted the university’s limitations
in empowering Māori to exercise tino rangatiratanga within various decision-making structures. The
second study, which scrutinises Māori representation across strategic documents of all universities,
revealed that universities reify whiteness by selectively interpreting Te Tiriti articles, pursuing targeted
Māori recruitment, portraying Māori as reliant on the Crown for success, commodifying mātauranga
Māori, and evading discussions about settler colonialism and racial equity.
Drawing from our findings and constitutional transformation documents such as Matike Mai (2016), we
proffer three recommendations to enable universities to more effectively uphold Te Tiriti o Waitangi:
1. Universities must clearly define the operation of settler colonialism and racism in each institution so
that sustainable anti-racist initiatives can be identified.
2. Each university must grow relational spheres where Māori are empowered to make collective
decisions with the Crown representatives in the university.
3. Universities must invest in a Māori-led independent body to develop and deliver a Te Tiriti-centric
programme that decolonises university processes

text: Honouring Te Tiriti o Waitangi through addressing racism in universities Executive summary
The WERO team conducted two studies on university documents to identify how universities articulate
their commitments to Te Tiriti o Waitangi and address inequities for Māori within tertiary education. The
first study, which is a case study of a university’s Treaty Statement, highlighted the university’s limitations
in empowering Māori to exercise tino rangatiratanga within various decision-making structures. The
second study, which scrutinises Māori representation across strategic documents of all universities,
revealed that universities reify whiteness by selectively interpreting Te Tiriti articles, pursuing targeted
Māori recruitment, portraying Māori as reliant on the Crown for success, commodifying mātauranga
Māori, and evading discussions about settler colonialism and racial equity.
Drawing from our findings and constitutional transformation documents such as Matike Mai (2016), we
proffer three recommendations to enable universities to more effectively uphold Te Tiriti o Waitangi:
1. Universities must clearly define the operation of settler colonialism and racism in each institution so
that sustainable anti-racist initiatives can be identified.
2. Each university must grow relational spheres where Māori are empowered to make collective
decisions with the Crown representatives in the university.
3. Universities must invest in a Māori-led independent body to develop and deliver a Te Tiriti-centric
programme that decolonises university processes

year: 2024-06-30