title: Authentic dialogue? The role of “friendship” in a social media recruitment campaign

authors: Henderson, Alison

subjects: perception

abstract: Purpose – The purpose of this paper is to contribute to emerging theory about the role of authenticity in social media use through discussion of a not-for-profit organisation's experiences of using social networking to communicate with potential stakeholders during a recruitment campaign
. 
Design/methodology/approach – The paper uses critical discourse analysis of semi-structured interviews with organisational spokespersons to examine the use of social media by this not-for-profit organisation. 
Findings – The organisation attempted to re-position its identity to appear “authentic” to potential young stakeholders, and to use social media to build a dialogue that would attract new recruits to the industry. The paper discusses the challenges and opportunities experienced by the not-for-profit organisation in this recruitment campaign. 
Practical implications – Organisations contemplating the use of social networking sites to engage new audiences can reflect on the problems encountered in the implementation of this campaign, and plan to avoid similar pitfalls. 
Originality/value – The study presents original empirical data in relation to social networking by a not-for-profit organisation. It demonstrates the importance of audience perceptions of authenticity and raises important questions about organisational “control”, and the expectations of employees carrying out “authenticity work”.

text: Authentic dialogue? The role of “friendship” in a social media recruitment campaign Purpose – The purpose of this paper is to contribute to emerging theory about the role of authenticity in social media use through discussion of a not-for-profit organisation's experiences of using social networking to communicate with potential stakeholders during a recruitment campaign
. 
Design/methodology/approach – The paper uses critical discourse analysis of semi-structured interviews with organisational spokespersons to examine the use of social media by this not-for-profit organisation. 
Findings – The organisation attempted to re-position its identity to appear “authentic” to potential young stakeholders, and to use social media to build a dialogue that would attract new recruits to the industry. The paper discusses the challenges and opportunities experienced by the not-for-profit organisation in this recruitment campaign. 
Practical implications – Organisations contemplating the use of social networking sites to engage new audiences can reflect on the problems encountered in the implementation of this campaign, and plan to avoid similar pitfalls. 
Originality/value – The study presents original empirical data in relation to social networking by a not-for-profit organisation. It demonstrates the importance of audience perceptions of authenticity and raises important questions about organisational “control”, and the expectations of employees carrying out “authenticity work”.

year: 2010

title: A search engine log analysis of music-related web searching

authors: Cunningham, Sally Jo

subjects: query analysis

abstract: We explore music search behavior by identifying music-related queries in a large (over 20 million queries) search engine log, gathered over three months in 2006. Music searching is a significant information behavior: approximately 15% of users conduct at least one music search in the time period studied, and approximately 1.35% of search activities are connected to music. We describe the structural characteristics of music searches—query length and frequency for result selection—and also summarize the most frequently occurring search terms and destinations. The findings are compared to earlier studies of general search engine behavior and to qualitative studies of natural language music information needs statements. The results suggest the need for specialized music search facilities and provide implications for the design of a music information retrieval system.

text: A search engine log analysis of music-related web searching We explore music search behavior by identifying music-related queries in a large (over 20 million queries) search engine log, gathered over three months in 2006. Music searching is a significant information behavior: approximately 15% of users conduct at least one music search in the time period studied, and approximately 1.35% of search activities are connected to music. We describe the structural characteristics of music searches—query length and frequency for result selection—and also summarize the most frequently occurring search terms and destinations. The findings are compared to earlier studies of general search engine behavior and to qualitative studies of natural language music information needs statements. The results suggest the need for specialized music search facilities and provide implications for the design of a music information retrieval system.

year: 2010

title: Insanity and ethnicity in New Zealand: Māori encounters with the Auckland Mental Hospital, 1860—1900

authors: Barry, Lorelle

subjects: cultural alienation

abstract: This article examines Māori patients at the Auckland Mental Hospital between 1860 and 1900. We argue that the patient case notes reveal ‘European’ categories in which Māori were situated, and demonstrate the extent to which the authorities at the hospital grappled with their appearance, their language and their culture, all of which were elements of their ethnicity. We argue that the use of institutional case records is highly suggestive of some of the historical meanings of insanity for Māori, including the lack of detailed or sustained collection of information about patients’ tribal affiliations, the interest shown in their rights to land in maintenance payment inquiries, the experiences of cultural alienation or mate Māori, and the sad outcomes for Māori.

text: Insanity and ethnicity in New Zealand: Māori encounters with the Auckland Mental Hospital, 1860—1900 This article examines Māori patients at the Auckland Mental Hospital between 1860 and 1900. We argue that the patient case notes reveal ‘European’ categories in which Māori were situated, and demonstrate the extent to which the authorities at the hospital grappled with their appearance, their language and their culture, all of which were elements of their ethnicity. We argue that the use of institutional case records is highly suggestive of some of the historical meanings of insanity for Māori, including the lack of detailed or sustained collection of information about patients’ tribal affiliations, the interest shown in their rights to land in maintenance payment inquiries, the experiences of cultural alienation or mate Māori, and the sad outcomes for Māori.

year: 2011